What? Why? Chlldren in Hospital Scottlsh Charltable Incorporated Organisation (SCIO) Charlty number . SC045436 Annual Report and Flnanclal Statements For the year ended 28 February 2026 children in hospital
Trustees, Annual Re rtforthe ear ended 28 Februa 2026 The trustees have the pleasure in presenting the annual report together with the finanaal statements for the year ended 28 February 2026. Reference and Administratsve Informatlon Charlty Name What? Why? Children in Hospital Charity number SC045436 Address 136 Lanark Road West Currie Edinburgh EH14 5NY Tru8ts0s Dr Marit Boot Ms Lianne Swadel Ms Orla Duncan M5 Amy Solon Chair Treasurer Clinical Advisor Specialist Parent Trustee re8lgnatlons thls yoar None. New trustees thls y•ar None. Charlty management Ms Shona Moyes, Freelance management support. Webslts www.vMcih.org.uk Chalrfs address What? wh Children in Hospital started in 2015 wrth the simple idea that children and parents should have asS to family friendly VKleos which show what happens during hospital tests and procedures. Now. 11 year5 later, with more than 60 videos and neatly 39 million video views. the charity has grown to a recognised resource for hosprtal professionals and families across the worfd, helping to redu parental and child anxiety and prepa families for their hospital visit. This year we worked closely with the nudear medicine tsam at the Royal Hospital for Children in Glasgow and filmed two new videos about treatrients for neuroblastoma and thyroid cancer. In 202512026. Shona Moyes, the operatÉonal manager. continued her freelance support to the charity and did an exlIent job at providing hospital teams wtth infonnation about the
videos, supplying free postcards. hospital appointment letter leafiets and poster5. She answered questions from families and captured requests for further hospitsl videos. As the board of trustees. we would like to acknOrfedge the hard work of Shona and thank her for her commitment to ensure the charity can continue to support thousands of families across the UK. Dr Marit Boot Chair of the WWCIH Board and Charity Founder Structure Govemanca and Mana ement Constltutlon The Charity is a Scottish Charitsble Incorporated Organisation (a SCIO). It was registered as a SCIO on 19 February 2015. It has a single tier structtjre and as such the trustees are the members of the charity. Appolntment of trustees The management committee, which nonnally meets 3 tirnes a year, are the charity's trustees. Cuent trustees appoint new trustees. The trustees welcome interested members from the communty to get involved arKI ask them to contact the charity for more infomation. The board may at any time appoint any person to be a charity trustee - by way of a resolution passed by majority vote at a board meeting. There must be a minimum of the and maximum of nine trustees. Ob ectlves and Actlvltles Charltable purposos The organisation's purposes are: - The advancement of health - The advancement of education The relief of those in need by reason of age, ill-health, dlsability, financial hardship or another disadvantsge. Mlsslon Develop and share videos with age and abilty appropriate information to show hospital procedures and redu anxiety for children and parents. Share best practi in preparing children for hospitsl procedures across Scotland. Actlvltles The charity develops videos to help families across Scouand prepare for hospital visits and procedures. ParentslcarS are infonned about the videos thrwgh a leaflet induded in their child's appointrnent letter or a poster in the waiting area. The charity uses the website and social media to share the videos. best practi, and knowledge around supporting families in hospital. We work in partnership wrth young people, parents. hospital psychologists, hospital play specialists, dinical staff. teachers. and other voluntary organisations. Our reach extends globally with our videos being viewed across the workl. AchFovements and Perforniance in 202512026 Summary The financial year ending on 28 Febnry 2026 Yas another successful year for the charity.
As one of our core activities. this year the chanty has ntInued to focus on marketing and communication. contacting hospital teams to send out postcards, posters, arKI hospital appointment letter afiets. The tsblets, which were provided by the charity to hospttals across the UK. continue to be used to prepare families in the waiti'ng room. Vldeos We have released two new videos this year. in conjunction with the Royal Hospital for Children, Glasgow to prepare children and their frdmilies for procedures at the Molecular Radiology department. Hospltal appolnlment letter Insert leafiets, p08tcard8, and posters. In March 2016 we stsrted developing hospital letter insert leaflets with website links. which fit into hospital appointment letters. These leaflets infomi families about specffic videos and are printed at DL size (113 of A4) on thin paper so they can easily fit into the appointment letter and add minimal weight, vthich does not affect the postage costs. We have now developed a totsl of 29 topic specific leaflets which also indude a QR code. to make it easier for families to find and vlatch the VKleos. A toLql of 33,700 hosprtal appointment letter leaflets were sent to patients in 2025. LEAFLETS AND POSTCARDS 112016 • 2017 2018 B2019 12020 q2021 •2022 m2023 •2024 •2025 8 8 8 LEAFLETS POSTCARDS The charity also provided 10.200 post(xrds to hospitals auoss the UK. Postcards are mainly used by hospital play specialists and hospital psychologists as these services infom families about a range of procedures. Many families were informed about our hospital videos via their hospital team. Some hospitals use a link in the text of the appointment letter they send to families. This is a very cost-effedive way of informing families about the videos. Other teams report that the colourful WWCIH appointrnent letter leaflet work better to engage families as many parents do not read the full text of hospital letters. To date we have supplied 185,(XJO leaflets and 51,000 postcards to hospitals and professionals across the United 'ngdorn. We also continue to supply A3 laminated, wipeable posters that meet infection control guidelines. about the chaiity for waiting areas in hospitsl.
In addition, the App contsining all our videos is used by families and in hospital outpatient departments as it allows acc&ss to the videos without intemet connection vthich is often absent in these areas. Shipments 160 158 160 150 146 140 123 120 114 106 loo 80 60 40 20 2016 2017 2018 2019 2020 20212022 2023 2024 2025 The number of shipments of postczrds and leaflets we make to hospitals saw a slight dip during the pandemic years. t)ut we are now sending a consistenlly hyh number of shipments each year. Leaflets Postcards 3100 750 15 •ScotJand •EnMland Dwales . Scotland • EnRlaThd Wale* We commenced sending leaflets and posti2rds to hospitals in Scotland, but we now send almost as many to hospitals in England. We have extended this to sending to hospitals in Wales to meet our mission of reaching as many families as can. Hospital staff have infomied us that thEy have no budget to print leafiets or posters and could only use these rf they were provided free of cost. This year the charity was able to continue to provide all hospital appointment letter leaflets. postcards, and posters free of cost to all hospitals that requested them due to the charib'es furKlraising efftirts and the grant provided by the Bank of ScJJtland Energise Fund.
ement with familles and healthcare rofesslonals Facebook Presently, just under 3,000 people follow our page. We have a steady number of followers with Itttle fluctuation. We have had 6.906 minutes of viewiTU of our videos in the last year. a slight drop since last year. The highest number of video views are coming via YouTube. Our audien has remained unchanged with 85% of the Fabook page following us being women and 15 /0 being rnen. This has remained consistent with last yearfs audiences and of that demographic. the majority are aged behveen 25-54. The top three untrieS engaging with our page are English UK, Pakistsn. and The Philippines. As the charity focus has been on our core activits'es of making videos and providing postG9rds and leaflets as well as delivery of a mentsl health project for carers. our social media performance was as expected. YouTubg In the year March 202&February 2026 the WWCIH videos were viewed 1.9 million times on YouTube. This number is similar to the previous year. The number of cumulative views recorded on the WWCIH channel is nearty 39 million. The WWCIH YouTube channel gained nearfy 3,000 new subscribers this year, reaching a totsl of 78.600 subscribers by February 2026. Demographics analysis shows our videos are viewed by 54% female viewers and 460kn male viewers and across different age groups. The most viewed videos during this year were 'What happens in an Ultrasound scan What happens in an X-ray scan?, USA UK and Brazil are the countries with the most views. 236.000 views in 202512026 were from viewers based in the UK. this wll be mainly due to sharing of the video reSoUrS by hospital staff and the hospital appointment letter leaflets providing the link to the videos. Webslte The website continues to be a successful method of engaging frdmilies and healthcare professionals. Our website has seen 14.000 users access it over the last year resulting in 45,000 video views. The audience that uses our website is made up of almost all retuming visitors and about 10% being retuming visitors. The main users are the United Kingdom. the United States of America, Ireland, China and Germany. Our five most viewed videos on our website are: "Helping Prepare for Hospital., What happens when my child has an MRI scanv °Is your child goirvJ for an Ultrasound or X-Ray. What happens during a General Anaesthetic?" and "Nty child is anxious about having a blooci test- preparing in the play hospital..
Impact on children and young people The positive impact of our videos is eviden(d by the high number of video Vievrs. subscribers, and followers and by the exlIent feedbad( we receFved from young people, parents and healthcare professionals. All feedback was very positive and included the following comments: "Great Videos as always. guys. Well done. hey are all extremely helpful. Often. we dony get to see or speak to anne in regard to preparing our disabled child for healthcare Sits. These help us plan 8nd break down what is needed to prepare for. Thank you so much." he joint injections video realty, really helped me and I had absolutety no idea what to expectl" This video is part of my regular toolbox for prepping for an MRI. The new ve10n is great. Thank you." Flnancl I revlew We raised nearly £2,231 through fundraising activits'es, which induded YouTube advertising. The grants income for the 202512026 financial year was £17,210. The charity received a grant of £7.210 from the Glasgow Childrens Hospilal Charity and VRS supported by the Paediatric Nuclear Medicine & SMaRT Kids to make two videos about neuroblastoma treatrnent and Thyroid Cancer Treatrnent. We also received a grant from the Bank of Scotland Energise fvnd of £20,000 split evenly over two years that is unrestricted and is to be used for our core activities. Our totsl income this financial year was £19,441 and our expenditure was £17,939. 99.5°/o of expenditure was related directy to charitable activities. The remaining expenditure was on governan costs (0.5%). Cash in harKI at the end of the year was £16.568, which is unrestricted. A big thank you Bank of Scotland Energise Fund for providing this key core fvnding to enable us to continue to supply hospitals and specialist with leaflets, postcards and posters. Reserves Pollcy The charity dS nol have any paid staff members and therefore only requires a small amount to be kept as reserves. The trustees. policy is to retain £1,(J)O as rese5 to cover any unexpected expenditure. The reserves amount will be reviewed each financial year and will be changed immediately if the tharity starts employing staff members. Donatlons In klnd The trustees would like to thank all the volunteers for donating their time and expertise: Gary and his team at Global Web Limtted forthe design and website expertise donated in kind. They provide IT support and SUPFM)rt our website and App. Susan van Hemert for designing new appointrnent letter leafiets for the charity. Chris King, qualffied member of the Association of Chartered Certffied Accountsnts (ACCA). for examining Ihe accounts.
Future ro ects - sharln vldeo resources. Next year the charity's focus will be continued awareness-fdising of the video resources amongst healthcare professionals and families. We also plan to make further hospital produre videC. The 202512026 annual report and accounts were signed by the Chairof the Board of Trustees and Treasurer on behalf of all Trustees: Signatu. Signature: Name: Dr MarFt Bool Name: Lianne Swadel Date: F f*n7 2rté Location.. Date: 7 MAY a02¢• Location:
statement of Receipts and Payments for period 01103125 - 28102126 Unrestricted Restrlcted funds (year fvnds (year ended ended 2810212026) 2810212026) Total funds Total funds current peri¢xl last period (year ended (year ended 2810212026) 2910212025) Recelpts Donations Grants Fundraising 10,000 2.231 7.210 17,210 2.231 5,252 3,613 Total recelpts 12,231 7.210 19,441 8,865 Payments Fundraising costs Cost of charitable activities Govemance costs Marketing 9,097 90 8,752 17.849 90 12,226 Total Payments 12,316 Surplusl(Defi¢tt) for the year Statement of balan9 - as at 2810212026 Unrestrlctsd Restrlct•d funds (year funds (year ended ended 2810212026) 2810212026) Totsl funds Total funds current perlod last perfod {year ended (year ended 28102126) 29102125) Opening cash at bank and in hand Surplusl{Deficit) for the year 13.524 1,542 15,066 18.517 (1,542) 1,502 (3.451) Closing cash at bank and in hand 16,568 16.568 15.066 No liabilities No assets
Notes to the accounts for year endlng 28 February 2026 Basls of accounting These accounts have been prepared on the Receipts and Payments basis in accordan with the Charities & Trustee Investment (So)tland) Act 2005 and the Charities Accounts (Scotland) Regulations 2006. Nature and purpose of funds Unrestricted funds are those that may be used at the discretion of the trustees in furtherance of the objects of the charity. Restricted funds may only be used for specific purposes. Restrictions arise when specified by the donor or when funds are raised for specific purpctses. A total of £17,849 was spent on charitable activities. £9,030 was used for infoming healthcare professionals and families about the charity and providing resources in the fomi of printing and posting leaflets. postcards. and posters. Related party transactlons There were no payments made in this finanaal year. Donatlons During the 202512026 financial year the What? Why? Children in Hospital charity received no donations. Grants recelved During the 202512026 financial year the wha wh Children in Hosprtal charity received grant from the Bank of Scotland. Energise Fund of £10,000. The award letter ststes that the grant by the Bank of Scotland Foundats'on is provided on an unrestricted basis. We also received a grant from the Childrens Hospital Charity, Glasgow for £7,210. The grants income total was £17.210. io
Independent examinef s report on the accounts Report to tho What? Why? Children in Hospital trustsoslmembors of Reglstered charlty number SC045436 On the accounts of th• Perlod stsrt date charEty ft>r tho pgrlod PericKt end date 01 28 Sot out on pa90• 9 ¥J 10 Rospecllvo rosponslbllltlos The charity's trusteeg arn resPsIble fcy the preparation of th8 account8 In of trustses and •xamlnor accordanc wilh the tem)s of th& Chartties and Trustee Investment {SCoand) 2005 Act and the Charities Accwnts IScDUand) Rowlations 2006. The charity trustees cJJnsKler that the audil requiremenl of Regulation 1011) (d) of the Accounts RegulatiCS does not apFdy. 11 is my responsibility to examine the accounts as required under section 44{1) {c) of the AGt and lo state wh8th8r particular matters have come to my attention. Basls of Indopondent My examinalK)n is Carri out in a¢cordance with Regula1 11 of the 8xamlné8 statam•nt Charilies ACcnts (Scouand) Regulations 20c. An èXamin#tl includes a review of the accounting r8corts kepl by the charity and a mparison of the accounts prwnled wilh those recOs. It also wicludes conshleration of any unusual items disclosures in th8 accthnts and seeks explanations from tha trustees concerning any such matters. The F¥dureS undertaken do not providé all evidence that would be required w) an audit and. ConsequenY, I do not express an audit Opin on Ihe ac{)nts. Indépond•nt •xamln&r'• •lat•m•nt In the cr$6 of my examinati, no matier has come to my attentk which gives mè feastsnab cause to beleve ihal In any materlal reSpt the reouirements.. to keep acc¥JJntiftg recJ)rds in a¢dance with sectlon 44{1) (a) of the 2005 Act and Regulation 4 of the 2006 RegulalM?ns, and to prepare accounts whth accxxd with the accounting r¢¢ord$ and ojmply with Regulat¥ 9 of Ihe 2(Th Accojnts Regulatyy have not been met. or 2. to whlth. in my opinion, attention shId be drawn in order to enable a proper uThJerstsThJiNJ of the accounts to be reached. Slgn•d: 0610412 Naffl•: c King R•l•vant prof•sslonal qu•llfl¢4tlon{•l or body lif Qua1ffj membw of th8 Ass(18 of Chartered certif Accountants any): IACCAI Addrnss: 3 Colliery G8rden$ Dalkeilh EH22 1HS li