What? Why? Chlldren in Hospital
Scottlsh Charltable Incorporated Organisation (SCIO)
Charlty number . SC045436
Annual Report and Flnanclal Statements
For the year ended 28 February 2026
children in hospital

Trustees, Annual Re
rtforthe
ear ended 28 Februa
2026
The trustees have the pleasure in presenting the annual report together with the finanaal
statements for the year ended 28 February 2026.
Reference and Administratsve Informatlon
Charlty Name
What? Why? Children in Hospital
Charity number
SC045436
Address
136 Lanark Road West
Currie
Edinburgh
EH14 5NY
Tru8ts0s
Dr Marit Boot
Ms Lianne Swadel
Ms Orla Duncan
M5 Amy Solon
Chair
Treasurer
Clinical Advisor
Specialist Parent
Trustee re8lgnatlons thls yoar
None.
New trustees thls y•ar
None.
Charlty management
Ms Shona Moyes, Freelance management support.
Webslts
www.vMcih.org.uk
Chalrfs address
What? wh￿ Children in Hospital started in 2015 wrth the simple idea that children and
parents should have a￿sS to family friendly VKleos which show what happens during
hospital tests and procedures. Now. 11 year5 later, with more than 60 videos and neatly 39
million video views. the charity has grown to a recognised resource for hosprtal professionals
and families across the worfd, helping to redu￿ parental and child anxiety and prepa
families for their hospital visit.
This year we worked closely with the nudear medicine tsam at the Royal Hospital for Children
in Glasgow and filmed two new videos about treatrients for neuroblastoma and thyroid
cancer.
In 202512026. Shona Moyes, the operatÉonal manager. continued her freelance support to
the charity and did an ex￿lIent job at providing hospital teams wtth infonnation about the

videos, supplying free postcards. hospital appointment letter leafiets and poster5. She
answered questions from families and captured requests for further hospitsl videos.
As the board of trustees. we would like to acknO￿rfedge the hard work of Shona and thank
her for her commitment to ensure the charity can continue to support thousands of families
across the UK.
Dr Marit Boot
Chair of the WWCIH Board and Charity Founder
Structure Govemanca and Mana
ement
Constltutlon
The Charity is a Scottish Charitsble Incorporated Organisation (a SCIO). It was registered as
a SCIO on 19 February 2015. It has a single tier structtjre and as such the trustees are the
members of the charity.
Appolntment of trustees
The management committee, which nonnally meets 3 tirnes a year, are the charity's trustees.
Cu￿ent trustees appoint new trustees. The trustees welcome interested members from the
communty to get involved arKI ask them to contact the charity for more infomation. The
board may at any time appoint any person to be a charity trustee - by way of a resolution
passed by majority vote at a board meeting. There must be a minimum of th￿e and
maximum of nine trustees.
Ob
ectlves and Actlvltles
Charltable purposos
The organisation's purposes are:
- The advancement of health
- The advancement of education
The relief of those in need by reason of age, ill-health, dlsability, financial hardship or
another disadvantsge.
Mlsslon
Develop and share videos with age and abilty appropriate information to show hospital
procedures and redu￿ anxiety for children and parents. Share best practi￿ in preparing
children for hospitsl procedures across Scotland.
Actlvltles
The charity develops videos to help families across Scouand prepare for hospital visits and
procedures. Parentslca￿rS are infonned about the videos thrwgh a leaflet induded in their
child's appointrnent letter or a poster in the waiting area. The charity uses the website and
social media to share the videos. best practi￿, and knowledge around supporting families in
hospital. We work in partnership wrth young people, parents. hospital psychologists, hospital
play specialists, dinical staff. teachers. and other voluntary organisations. Our reach extends
globally with our videos being viewed across the workl.
AchFovements and Perforniance in 202512026
Summary
The financial year ending on 28 Febn￿ry 2026 Yas another successful year for the charity.

As one of our core activities. this year the chanty has ￿ntInued to focus on marketing and
communication. contacting hospital teams to send out postcards, posters, arKI hospital
appointment letter ￿afiets.
The tsblets, which were provided by the charity to hospttals across the UK. continue to be
used to prepare families in the waiti'ng room.
Vldeos
We have released two new videos this year. in conjunction with the Royal Hospital for
Children, Glasgow to prepare children and their frdmilies for procedures at the Molecular
Radiology department.
Hospltal appolnlment letter Insert leafiets, p08tcard8, and posters.
In March 2016 we stsrted developing hospital letter insert leaflets with website links. which fit
into hospital appointment letters. These leaflets infomi families about specffic videos and are
printed at DL size (113 of A4) on thin paper so they can easily fit into the appointment letter
and add minimal weight, vthich does not affect the postage costs. We have now developed
a totsl of 29 topic specific leaflets which also indude a QR code. to make it easier for families
to find and vlatch the VKleos.
A toLql of 33,700 hosprtal appointment letter leaflets were sent to patients in 2025.
LEAFLETS AND POSTCARDS
112016 • 2017
2018 B2019 12020 q2021 •2022 m2023 •2024 •2025
8 8 8
LEAFLETS
POSTCARDS
The charity also provided 10.200 post(xrds to hospitals auoss the UK. Postcards are mainly
used by hospital play specialists and hospital psychologists as these services infom families
about a range of procedures.
Many families were informed about our hospital videos via their hospital team. Some
hospitals use a link in the text of the appointment letter they send to families. This is a very
cost-effedive way of informing families about the videos. Other teams report that the colourful
WWCIH appointrnent letter leaflet work better to engage families as many parents do not
read the full text of hospital letters.
To date we have supplied 185,(XJO leaflets and 51,000 postcards to hospitals and
professionals across the United ￿'ngdorn. We also continue to supply A3 laminated, wipeable
posters that meet infection control guidelines. about the chaiity for waiting areas in hospitsl.

In addition, the App contsining all our videos is used by families and in hospital outpatient
departments as it allows acc&ss to the videos without intemet connection vthich is often
absent in these areas.
Shipments
160
158
160
150
146
140
123
120
114
106
loo
80
60
40
20
2016 2017 2018 2019 2020 20212022 2023 2024 2025
The number of shipments of postczrds and leaflets we make to hospitals saw a slight dip
during the pandemic years. t)ut we are now sending a consistenlly hyh number of shipments
each year.
Leaflets
Postcards
3100
750
15
•ScotJand •EnMland Dwales
. Scotland • EnRlaThd Wale*
We commenced sending leaflets and posti2rds to hospitals in Scotland, but we now send
almost as many to hospitals in England. We have extended this to sending to hospitals in
Wales to meet our mission of reaching as many families as can.
Hospital staff have infomied us that thEy have no budget to print leafiets or posters and could
only use these rf they were provided free of cost. This year the charity was able to continue
to provide all hospital appointment letter leaflets. postcards, and posters free of cost to all
hospitals that requested them due to the charib'es furKlraising efftirts and the grant provided
by the Bank of ScJJtland Energise Fund.

ement with familles and healthcare
rofesslonals
Facebook
Presently, just under 3,000 people follow our page. We have a steady number of followers
with Itttle fluctuation.
We have had 6.906 minutes of viewiTU of our videos in the last year. a slight drop since last
year. The highest number of video views are coming via YouTube.
Our audien￿ has remained unchanged with 85% of the Fa￿book page following us being
women and 15 /0 being rnen.
This has remained consistent with last yearfs audiences and of that demographic. the majority
are aged behveen 25-54. The top three ￿untrieS engaging with our page are English UK,
Pakistsn. and The Philippines.
As the charity focus has been on our core activits'es of making videos and providing postG9rds
and leaflets as well as delivery of a mentsl health project for carers. our social media
performance was as expected.
YouTubg
In the year March 202&February 2026 the WWCIH videos were viewed 1.9 million times on
YouTube. This number is similar to the previous year. The number of cumulative views
recorded on the WWCIH channel is nearty 39 million.
The WWCIH YouTube channel gained nearfy 3,000 new subscribers this year, reaching a
totsl of 78.600 subscribers by February 2026.
Demographics analysis shows our videos are viewed by 54% female viewers and 460kn male
viewers and across different age groups.
The most viewed videos during this year were 'What happens in an Ultrasound scan What
happens in an X-ray scan?, USA UK and Brazil are the countries with the most views.
236.000 views in 202512026 were from viewers based in the UK. this wll be mainly due to
sharing of the video reSoUr￿S by hospital staff and the hospital appointment letter leaflets
providing the link to the videos.
Webslte
The website continues to be a successful method of engaging frdmilies and healthcare
professionals. Our website has seen 14.000 users access it over the last year resulting in
45,000 video views.
The audience that uses our website is made up of almost all retuming visitors and about 10%
being retuming visitors. The main users are the United Kingdom. the United States of
America, Ireland, China and Germany.
Our five most viewed videos on our website are: "Helping Prepare for Hospital., What
happens when my child has an MRI scanv °Is your child goirvJ for an Ultrasound or X-Ray.
What happens during a General Anaesthetic?" and "Nty child is anxious about having a blooci
test- preparing in the play hospital..

Impact on children and young people
The positive impact of our videos is eviden(￿d by the high number of video Viev￿rs.
subscribers, and followers and by the ex￿lIent feedbad( we receFved from young people,
parents and healthcare professionals. All feedback was very positive and included the
following comments:
"Great Videos as always. guys. Well done.
hey are all extremely helpful. Often. we dony get to see or speak to an￿ne in regard to
preparing our disabled child for healthcare ￿Sits. These help us plan 8nd break down what
is needed to prepare for. Thank you so much."
he joint injections video realty, really helped me and I had absolutety no idea what to
expectl"
This video is part of my regular toolbox for prepping for an MRI. The new ve￿10n is great.
Thank you."
Flnancl I revlew
We raised nearly £2,231 through fundraising activits'es, which induded YouTube advertising.
The grants income for the 202512026 financial year was £17,210. The charity received a
grant of £7.210 from the Glasgow Childrens Hospilal Charity and VRS supported by the
Paediatric Nuclear Medicine & SMaRT Kids to make two videos about neuroblastoma
treatrnent and Thyroid Cancer Treatrnent.
We also received a grant from the Bank of Scotland Energise fvnd of £20,000 split evenly
over two years that is unrestricted and is to be used for our core activities.
Our totsl income this financial year was £19,441 and our expenditure was £17,939.
99.5°/o of expenditure was related directy to charitable activities. The remaining expenditure
was on governan￿ costs (0.5%).
Cash in harKI at the end of the year was £16.568, which is unrestricted.
A big thank you Bank of Scotland Energise Fund for providing this key core fvnding to enable
us to continue to supply hospitals and specialist with leaflets, postcards and posters.
Reserves Pollcy
The charity d￿S nol have any paid staff members and therefore only requires a small amount
to be kept as reserves. The trustees. policy is to retain £1,(J)O as rese￿￿5 to cover any
unexpected expenditure. The reserves amount will be reviewed each financial year and will
be changed immediately if the tharity starts employing staff members.
Donatlons In klnd
The trustees would like to thank all the volunteers for donating their time and expertise:
Gary and his team at Global Web Limtted forthe design and website expertise donated
in kind. They provide IT support and SUPFM)rt our website and App.
Susan van Hemert for designing new appointrnent letter leafiets for the charity.
Chris King, qualffied member of the Association of Chartered Certffied Accountsnts
(ACCA). for examining Ihe accounts.

Future
ro
ects - sharln
vldeo resources.
Next year the charity's focus will be continued awareness-fdising of the video resources
amongst healthcare professionals and families. We also plan to make further hospital
pro￿dure videC￿.
The 202512026 annual report and accounts were signed by the Chairof the Board of Trustees
and Treasurer on behalf of all Trustees:
Signatu￿.
Signature:
Name:
Dr MarFt Bool
Name: Lianne Swadel
Date:
F f*n7 2rté
Location..
Date:
7 MAY a02¢•
Location:

statement of Receipts and Payments for period 01103125 - 28102126
Unrestricted Restrlcted
funds (year fvnds (year
ended
ended
2810212026) 2810212026)
Total funds
Total funds
current peri¢xl last period
(year ended
(year ended
2810212026)
2910212025)
Recelpts
Donations
Grants
Fundraising
10,000
2.231
7.210
17,210
2.231
5,252
3,613
Total recelpts
12,231
7.210
19,441
8,865
Payments
Fundraising costs
Cost of charitable
activities
Govemance costs
Marketing
9,097
90
8,752
17.849
90
12,226
Total Payments
12,316
Surplusl(Defi¢tt)
for the year
Statement of balan￿9 - as at 2810212026
Unrestrlctsd Restrlct•d
funds (year funds (year
ended
ended
2810212026) 2810212026)
Totsl funds
Total funds
current perlod last perfod
{year ended (year ended
28102126)
29102125)
Opening cash at
bank and in hand
Surplusl{Deficit)
for the year
13.524
1,542
15,066
18.517
(1,542)
1,502
(3.451)
Closing cash at
bank and in hand
16,568
16.568
15.066
No liabilities
No assets

Notes to the accounts for year endlng 28 February 2026
Basls of accounting
These accounts have been prepared on the Receipts and Payments basis in accordan
with the Charities & Trustee Investment (So)tland) Act 2005 and the Charities Accounts
(Scotland) Regulations 2006.
Nature and purpose of funds
Unrestricted funds are those that may be used at the discretion of the trustees in
furtherance of the objects of the charity. Restricted funds may only be used for specific
purposes. Restrictions arise when specified by the donor or when funds are raised for
specific purpctses.
A total of £17,849 was spent on charitable activities. £9,030 was used for infoming
healthcare professionals and families about the charity and providing resources in the fomi
of printing and posting leaflets. postcards. and posters.
Related party transactlons
There were no payments made in this finanaal year.
Donatlons
During the 202512026 financial year the What? Why? Children in Hospital charity received
no donations.
Grants recelved
During the 202512026 financial year the wha￿ wh￿ Children in Hosprtal charity received
grant from the Bank of Scotland. Energise Fund of £10,000. The award letter ststes that the
grant by the Bank of Scotland Foundats'on is provided on an unrestricted basis.
We also received a grant from the Childrens Hospital Charity, Glasgow for £7,210.
The grants income total was £17.210.
io

Independent examinef s report on the accounts
Report to tho What? Why? Children in Hospital
trustsoslmembors of
Reglstered charlty number SC045436
On the accounts of th•
Perlod stsrt date
charEty ft>r tho pgrlod
PericKt end date
01
28
Sot out on pa90• 9 *¥J 10
Rospecllvo rosponslbllltlos The charity's trusteeg arn resP￿sIble fcy the preparation of th8 account8 In
of trustses and •xamlnor accordanc* wilh the tem)s of th& Chartties and Trustee Investment {SCo￿and)
2005 Act and the Charities Accwnts IScDUand) Rowlations 2006. The
charity trustees cJJnsKler that the audil requiremenl of Regulation 1011) (d) of
the Accounts RegulatiC￿S does not apFdy. 11 is my responsibility to examine
the accounts as required under section 44{1) {c) of the AGt and lo state
wh8th8r particular matters have come to my attention.
Basls of Indopondent My examinalK)n is Carri￿ out in a¢cordance with Regula1￿ 11 of the
8xamlné￿8 statam•nt Charilies ACc￿nts (Scouand) Regulations 20c￿. An èXamin#tl￿ includes a
review of the accounting r8corts kepl by the charity and a ￿mparison of the
accounts prwnled wilh those recO￿s. It also wicludes conshleration of any
unusual items disclosures in th8 accthnts and seeks explanations from tha
trustees concerning any such matters. The F¥￿dureS undertaken do not
providé all evidence that would be required w) an audit and. Consequen￿Y,
I do not express an audit Opin￿ on Ihe ac{)￿nts.
Indépond•nt •xamln&r'•
•lat•m•nt In the c￿r$6 of my examinati￿, no matier has come to my attentk
which gives mè feastsnab￿ cause to beleve ihal In any materlal reSp￿t
the reouirements..
to keep acc¥JJntiftg recJ)rds in a¢￿dance with sectlon 44{1) (a) of the
2005 Act and Regulation 4 of the 2006 RegulalM?ns, and
to prepare accounts whth accxxd with the accounting r¢¢ord$ and
ojmply with Regulat¥￿ 9 of Ihe 2(Th Accojnts Regulat*y*y
have not been met. or
2. to whlth. in my opinion, attention sh￿Id be drawn in order to enable a
proper uThJerstsThJiNJ of the accounts to be reached.
Slgn•d:
0610412
Naffl•: c￿ King
R•l•vant prof•sslonal
qu•llfl¢4tlon{•l or body lif Qua1ffj￿ membw of th8 Ass(￿18￿ of Chartered certif￿ Accountants
any): IACCAI
Addrnss:
3 Colliery G8rden$
Dalkeilh
EH22 1HS
li