Charlty reglstratlon number 274190 (England and Wale81 MARKET RESEARCH BENEVOLENT ASSOCIATION ANNUAL REPORT AND UNAUDITED FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 MARCH 2025 • xeinadin
MARKET RESEARCH BENEVOLENT ASSOCIATION LEGAL AND ADMINISTRATIVE INFORMATION Trustees Ms E Francls Ms G Welch Ms J Frost Mrs L R Henshall Mr M L Wooderson MsVEMonk Mr D R Hannay Ms D Whilli¢k IAppoinled 19 September 20241 Charlty number (England and Wal9$1 274190 Independent examlner Hazel Day Xelnadln Nighlingale House 4&48 Easl Street Epsom Surr8y KT17 1HQ
MARKET RESEARCH BENEVOLENT ASSOCIATION CONTENTS Pago Trustees, iep(wt Independent examinerfs report Slalemenl of financial aclivi11gs Balance sheel Noles to the financial slalemenls 9-15
MARKET RESEARCH BENEVOLENT ASSOCIATION TRUSTEES, REPORT FOR THE YEAR ENDED 31 MARCH 2025 The Iruslees presonl Ihtslr annual report and financial slalements for thè year ended 31 March 2025. The financial slalemenls have b6en wepaied in accordance with Ihe accounting polldes sel out In note 1 to th financial slalemenls and ¢omply with the charivs governing document, thè Charities Act 2011. FRS 102 "Thé Financial Reporting Standard appIlble in the UK and Republic of Ireland" and the Charities SORP"Accounting and Reporting by Charities.. Statement of Recommended Practice applicable lo charities preparing Ihelr accounts in accordat7ce with the Finan¢ial Reporting Standard applicable in the UK and Republic ol Ireland {FRS 102)" Objectives and actlvltles The Market Research Benevol8ntAsso¢i81ion was established by a Declaration of Trusl dated l August 1977. The objectives of the Association are the relief and assislanee ol ne¢essilous persons who are or have been engaged in maikel research or related activities, and of thè dependents of such persons. This conslilules a public benefil as defined in The Charities Act, being for the relief of those in need. Relief is mostly given in the form of grants and loans. although advice and counselling are also provided. This meèts the requirements ol Pllnciple 1, being an idenlifiable benefit. Relief is available lo a section ol the public, being those people and Iheir d8P@ndènls who woik In or have worked in market research in the United Kingdom. Membership ol The Markèt Res88rch Society is not a necessary condition fw assistance lo be given. This meets Pcinciplg 2. being 8 benefit lo the public. Applicalions 8fg Invlled by email, Ihr¢)ugh the website or by lelephone. Appllcanls are contacted by the MRBA Caseg manager by telephone or by using online visual media or by meeting in person. The MRBA Cases Manager ass&ss8s the applicant's needs and makes a recommendalion lo the Management Commillee regarding the assistanc8 th81 may b8 provided. Public benefil The Iruslees have paid du8 regard to guidance issued by the Charity CommFssion in dectding whal a¢livitios the charily should undertake. Achlevemenls and p•rfomiance Signiffcanl aclivitAes 8nd achievements agoinsl obi&Glive5 Background to tho year In the 2024125 finanaal year. the UK economy was shap8d by a mix DI glob81 and dorne$lie pressures. A key external shock came from sweeping tariffs Imposed by lh& United Slates on most imported goods, whieh diswpled liade flows and added un¢ertalnly to global maikels. Plus, in Ihe UK specifically, UK consumers fa¢ed18nd conlinutr lo facel a mixed e¢on(>mic enviionmenl that influenced their spending habits and financial ¢onfidence. Although inflation eased and wages rose modestly, many households still fell squoezod lo the lingering effects ol high prices. high energy costs and increased lax burden5 introduced in the Aulumn 8udgel. As a consequence, and on the back ol a si9nlficanlly high number of people for whom we provided financial help in the PTevious financial yea¥, we anliclpaled 2024125 yiolding a similar demand for support. In truth, whilst Ihè numbèr of initial enquiri8s we ie¢eived in 2024125 was higher than the previous year, Ihe numb9r of people we eventually provid8d financial support lo was lower than Ihe previous year120 Cases 2024125 cornpaied lo 25 in 2023r241 In lolal, we helped 20 cases with gfanis of £27,575 and loans of £3.278. Compared lo the prewous ar, Ihls equalos 10 8 200/0 decrease in Ihe nurnber ol cases125 cases in FY 20231241, 8nd a 46•h decrease in Ihe amount ol financial sUPPOrt provided1£52,078 in grants and £5,000 in108ns in 20231241. During 2024125 we also identified 5 fraudulent applications. This prompted us lo pul in place Ilghler processes and controls lo idenlify fraudulent aclivily eartier in the application assessment procÉss. As a result, n¢>ne of the fraudulent daims rtsceived any rnoriies.
MARKET RESEARCH BENEVOLENT ASSOCIATION TRUSTEES, REPORT {CONTINUED) FOR THE YEAR ENDED 31 MARCH 2025 Flnanclal rov19W Invèstments On the balance sheet, inveslrnents are quoted at £303.779 atlhe end 012024125, dtswn from £351,296 forlhe previous year. For the year 2024125 there was a nel loss of £7,577 on inveslmenls. In 2024125 £40,000 wa5 converte(I Into cash to hèlp fund CAse$. Investments are managed by CCLAand ESJ Financial Planning. RgsewespoHcy Since we anlicipale an uplift in demand in Iinancial year 2025r26, we plan lo hold at least 2 years operating costs as reseFves. This will be reviewed on a periodi¢ basis, and against ow fundraising p8rforTnance. We anlicipalg our oulgoings lo increase in the comlng financial year, wllh an Increase in application5 for support and wilh an increase in 8ppIic81ions for the Skllls bursary scheme. Total Funds Ov8rall. Ihe lolal funds cariied forward on 1st Aprll 225 wer& £340,813. down from £387,064 as of Isl April 2024. As r8PDrtÉd pviOUSly, we Spend more on oulgoings Ihan we receive in income. This year that was even more so the case, with a deficit, prior to the movement in value ol inveslmenls, of £38,67412024 defl¢il of £64,984). In addlllon, in 2024125 our investments dècrèased in value by £7,577 ¢omp8red lo an increase In value ill 2024 of £38.238. Therefore, we finished the yearwilh a lolal defial 01 £46,251 compared lo £26,746 in Ihe prior year. Outgolngs Overall expendilure in the yearwas £75,201. of whlch £43,826 was on charilable expendllure.. that is grants, bursaries, the management of Ih05e and marketing. compared lo £98,496 and £69.606 respectively the previous year. In addition, we gave loans or £3.27712024 £5.0001 during the 2024125 financial year. Direct asslslance lo hardship Cases was lowei in 2024125 than in the weviou5 year. The lolal assislance given thi5 year in grants was £27,575 and £3.277 in loans. down Irom £52.078 in 9rarsls and £5,000 in loans in the previous year. There were no loan write offs this year, wilh all existin9 loans being repald as agr£ed. MRPA Skills also saw a decrease in the amount given in bursaries, down from £10,872 In 2023124 10 £7.744 in 2024125. Th8refoie, the lolal amount given in diiecl assistance, Ihal is granls, loans and bufsaries in 2023124 was £38.596 )rnpared lo £67,950 In the pievious year. Loans ouls18nding 88 of Isl April 2024 amounted lo £6,956, up from £5,230 a year previously. A lolal of £1.650 was received in loan repayments during the year. MRBA Skllls MRBA Sklll8 1$ oyr Initiative lo provide bursaries lo people who wish lo furiher Iheir market and social research knowledge. Since 2018 we have provided bursaries lor people wishing to sludy lor the MRS Advanced Certificate bul who cannot financially afford lo do so. As we indicated al lasl yaarfs AGM, in FÈbru8ry 2025 we broadened our Skills bvrs8ry programme lo support UK m8rkel gnd social researchers al the slart of iheir careers, Ihrough the launBh of the MRS Foundalion Course and the MRS Ceriificate in Market Research bursary. In lokl, in 2024-25, we provlded £7,744 in bursartes, helping 4 people. Thls was 8ignificanlly down on the prevlous financial ygai I£10,872}. We continue lo explore how the MRBA Bursary scheme might be expand. as well how best lo promolg the Jrrenl Skills bursary programme lo incfease the levels ol applicants.
MARKET RESEARCH BENEVOLENT ASSOCIATION TRUSTEES, REPORT {CONTINUED) FOR THE YEAR ENDED 31 MARCH 2025 Incomè Income in 2024125 increased lo £38,527 up from £33.512 last year. Incom8 from membershlp and corporate palrons was up slightly Ir) £13,672 from £13.001 in the pVIouS year. Donations were significantly lower in 2024125 al £1.174 compared lo £7,049 in 2023124. Income from fundr8ising activilie$ rose significantly in 2024125 10 £21.621 compared lo £12,839 in the piewous year, The annual MRBA auction in March 2024 raised £7.164, once again boosted by one specific auction ilem donale(J by Rigour Research. A further £10.408 was falsed Ihrough thè Inaugural Winter Quiz Ihal was held in Decembei and. sepaTalety. the December fundraising appeal. Once a9ain, we aro irsdebled lo Rigour Research for their generosity in matching what the MRBA ralsed al tho December ILtndraising appeal, as well as their support of the MRBAAuclion. Other events raised £4,049. Plan8 for future perlods Al last yearfs AGM, we referenced how we were increasing our activilitss lo raise awareness of the MRBA, especially ID a younger audiance. This, in part, led lo the development of the MRS Foundation wurse an(J MRS Certificate In Market Research bursary in 2024r25, However. this Is only one part of 0r bigger slr81euy lo increase #nd broaden our awareness. as well as increase our in¢ome, There is 8 neèd lo secure the future ol Ihe MRBA, so we can continue to provide me2ninglul supptsrt lo those in Ihtr market and social research comrnunily in severe need. We recognise the importan¢0 of rnaikellng 8nd have Increaseil this slgnificanlly in 2024125 compared to the previous year. On social media, we have a more visible presence, and posts wilh high engagement r8les. This h8s led 10 8 8izeabl8 Increase in Linkedln SOCAal media followers year-on-y&ar. enablin9 us lo reach a 03der audience. We are now more proactive In prtsmoling Ihe MRBA al industry conferences and events, and directly lo rese8rch organlsalions and teams and we have had success in winning new corporale patrons as a result. We continue lo seek further markeling opportunilies wilhin the industry. W8 have h8ld 8 ¢ommlllee bralnslomiing session lo identify lulure income and fundraising aciivilios, which led lo the launch of the MRBA Quyi. And we anlicipale lurther events belng announced in lh8 corning fflonlhs. Al the time of wriling (June 20251, we are also planning lo hcY6l an initial small Coiporate Patron event lo involve Ihom and thèir teams In ourwork, whether in income generation ideas or in raising awartsnoss and inciea51ng reach. From this, we will seek lo eslablish an ambassador nelwork amongst our Corporate Patrons. And laslly, given the Societal rise in the number ol people requiring mental heallh servlces, and our expectation of Iheie being an Increasing need lor this form of financial support amongst our appllcanls, we are currenlly developing a fiamework for how to handle such enquir@s and rèqugsls in an appropiiale and supporlwe way.
MARKET RESEARCH BENEVOLENT ASSOCIATION TRUSTEES, REPORT (CONTINUED) FOR THE YEAR ENDED 31 MARCH 2025 Structur•. governance and managémènt The ¢haiily Is Conlrolled by ils governing d¢Kumenl, a deed ol Iwsl and conslilules an unln¢orporaled charty, The trustees who served during the year and up lo the dale of signature of the financial slalemenls were.. sCRHarris (Resigned 17 Seplember 20241 Ms E Francis Ms G Welch Ms J Frost Mrs L R Henshall Mf M L Wooderson MsVEMonk Mr D R Hannay Ms Dwhiltick (Appoinled 19 S8plemb8r 20241 Recmitment 8ndèppoinlnnI ollmslees The Trustees are the mernbers of the Management Committee. Each T¥uslee holds office for as long as they are a member of the Management Committee. TrLsslees are expecled lo keep up lo dale wilh appropriate legislation and practlce. Management Commlttee The Managemenl Cornmillee conslsls ol not more than slx elected members who musl be and have been a member of the MRBA for al least two consecutive yea15 or agree lo be a member for al least the next three years,. up lo Ihiee f*Jrther members may be co-opted lo the Commillee. Elected members hold office for Ihree years from the AGM al which they are elected. bul are eligible for re-eleotion. Members of the Managernenl Commillee give their lime freely and no Tyuslee remuneialion was pald in Ihtr year. Delalls of Iruslee expenses are given In Notes lo the Finandal Slalemenls. Th8 Ch8ir is elected annually bylhe M8nagèm@nt Committe8 from amongsl its members. but is eligible forre- election. The day-lo-day management of the charily is Ihe responsibility of the Treasurer ID. Scott), in consullalion with the Chair, and wilhin staff job descriplions agreed by the Tiuslee Board.
MARKET RESEARCH BENEVOLENT ASSOCIATION TRUSTEES, REPORT (CONTINUED) FOR THE YEAR ENDED 31 MARCH 2025 Otherm8tters TRUSTEES, THANKS Each of the Iruslees fuifils an important role in the operation ollhe MR8A. bul we also recognlse Ihal there ale people olher than trustees whts suppori the charity and wilhoul whom Il would not b8 possible for the charity lo run as effectively as il does. We are exlremely grateful lo all Coiporale Patrons, Corporal& Frlgnds and Individual Membeis who continuè lo support the MRBA and enable us lo help Ihose in our industry in financial need. A list of our Corporate P8lrons and Friends is provided in Appendix A. Special Ihanks go to our managernenl committee members who give their limg volunlarily lo ensurts the conlinued SuSS oflhe MRBA.. Linda H8nshall for all her hard work with our evei.increasing fundraising aclivilios, p8rlicul¥dy the annual atfrciion. Plus, her man8gemenl of our newsleller, MRBA Mallers. Gill Welch- for her expert opinion and advice on all maller8 ielal$d lo applicanl benefits and their lighls. Mike WoDderson- who manag65 the Skills bursary programme as well as Governance, IT and Dala security. Jane Frost - who provides a very imporlanl link with the MRS. We 8re gralèful for th8 support, publicity and ¢omrnuni¢alion opportunities Ihal Jane and her team al the MRS provides. Elaine Francis lor managing our Corporale Patrons and Friènds prcyJramme 8nd for seeking creative ways lo engage with, and recruil. Palrons and supporters. Dave Hannay - for managing our marketing atKI eommunicatK>ns aclivilies and increasing our visibilily and pres8nce wilhin Ihe industry. Debbie Whitti¢k- who has provided significant support to Dave on all things Maicomm8. including maintaining our website. Also, lor producing MRBA Maller5 and olhor m8fk¢ling materials. As èver, we ar8 indebt8d to th6 various industry organisalions - MRS. IQCS, AQR and ICG - ftsr Iheli support in raising awareness of MRBA and foT dislfibuling our materials and our message. And a very special thank you goes to Danielle Scoll our Adminislralor and National Cases Manager, who works lifelessly in her 5UPPOrt ol bolh the commillee and applicants. The Iruslees, report W8s approved by th8 Board of Trustees. Ms V E M(*)k TTUSte¢ Dale.. 6 August 2025
MARKET RESEARCH BENEVOLENT ASSOCIATION INDEPENDENT EXAMINER'S REPORT TO THE TRUSTEES OF MARKET RESEARCH BENEVOLENT ASSOCIATION I report lo the Iruslees on my èxamlnalion of the financi81 slalemenls ol hAarket Res&areh 88nevol8nlAssocialion Ilhe charilyl lor the year ended 31 March 2025. Reyponsibilities and ba$1$ of report A8 the Iru81ee8 of the charily you are responsible for the weparation of the financial slalemenls In accordance with the requirements of the Charities Act 2011. I report in respect of rny examination of the chaiity's financlal stslemonls carfi6d out under secllon 145 of the Gharilie5 Act 2011. In carrying out my examination I have followed Ihe Directions given by the Charity Commission under section 14515}Ibl of the Charilios Act 2011. Independent 8xamlnerfs statement Your allention is drawn to Ihe facl that Ihe charity has prepared the ffinancial slalemenls in accoidanc8 wllh the relevant version of the Slalemenl of Recommended Practice applicable lo chaiilies preparing their financial slalemen15 in accordance with the Financial Reporling Standard 8pplicablè in th8 UK and Republic ol Ireland IFRS 1021 in pr8lereTrce lo the Accounting and Reporting by Charities.. Slalemenl of Recommended Pr8¢1ice issued on 1 April 2005 which is referred to in the extant regulations bul has now been withdrawn. l underslancl that this has been donè in order for thè financial st8lemgnts lo provide a true and fair view in accordance with UK Generally Accepted Accountsng Praclice. I have completed my examln81ion. I confirm Ihal Tro mallers have come to rny allenlion in connection with the examination giving me cause lo believe that in any material respect.. accounting records weTe not kept in respect of the charity as required by section 130 01 the ch8rili&sAci 2011. the finan¢i81 slalemenls do not accord with those reeords", or the financial 51alemenls do not Comply wtth the applicable requ1MentS concerning the form and content of financial slalernenls sel out in the Charilitrs IA¢counls and Reports) Regu181ion$ 2008 other Ihsn any requirement Ihat the financial statements give a true and fair view, which Is not 8 m811er considerèd as part 01 an independent examination. I have no concerns and have come ac¥oss no olher mallers in connection wilh the examination IL) which allenllon should be drawn in this report in order lo enable a proper undetstanding ol the financial slalemenls lo be reached. Hazel Day Bsc (Honsl FCA DChA Xein8din Nighllngalg House 46-48 E8sI Slrfyel Epsom Surrey KT171HQ Dale.. .,7.Bx....
MARKET RESEARCH BENEVOLENT ASSOCIATION STATEMENT OF FINANCIALACTIVITIES INCLUDING INCOME AND EXPENDITURE ACCOUNT FOR THE YEAR ENDED 31 MARCH 2025 Unrestrlcled funds 2025 Unrè$trl¢ted funds 2024 Notes Incom& from: Donations and legacies Charitable acliwties Olhei trading activities Inveslmenls 1,174 13,672 21,621 7,049 13,001 12.839 623 Total Income 36.527 33,512 Expendllure on. Raising fiinds Charilablg acllvllles 2.636 72,565 2.215 96.281 Total oxpendlture 75,201 98,496 Nel gainsl(losses) on investments 13 17,5771 38,238 Net expendlture and movement In fund¥ (46,251) {26.7461 Re¢on¢iliatlon of funds: Fund balances at 1 April 2024 387,C64 413,810 Fund balances at 31 March 2025 340.813 387,064 The slalemenl ol financial activities includes all gains and losses recognlsed in the year. All income and expen(filure derive from continuing 8¢1iviliÉs.
MARKET RESEARCH BENEVOLENT ASSOCIATION BALANCE SHEET ASAT31 MARCH2025 2025 2024 Notes Flxed 08s9ts Investments 15 303,779 351,296 Curront asstrts Debtors Cash al bank and in hand 16 8,958 34,352 5.230 34,436 41.310 39,666 CreditOTS: amounts falllng due wllhln one year 17 (4,276) 13,8981 Ntrt current assets 37.034 35.768 Total 8$$ets lè$$ ¢urrent11obllltle8 340.813 387.064 The funds of the charlty Unreslri¢led funds 18 340,813 387,064 340,813 387.064 The financial slalemen16 were approved by the tru51ee5 on August 2025 MsVEMonk Trustee
MARKET RESEARCH BENEVOLENT ASSOCIATION NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 MARCH 2025 Accountlllg pollcles Charlty Informatlon Market Research Benevolerit Association is a unlncorporaled chaiiiAble Irusl, es18blish8d by a Declaration of Trust dated l August 1977, governèd under that deed and operating as a grant making charily lo relieve and a5sisI person$ who arè or havè beèn eng8g8d in market research.. 1.1 A¢¢ountlng ¢onventlon The financial slalemenls have been prepared in accordancewilh Ihe charity's governing docijmenl. thè Charities Acl 2011, FRS 102 'The Financial Rtsporting Standard applicable in the UK and Republic of Ireland" and lh6 Chacilies SORP "Accounting and Reporting by Charities.. Slal6menl of Re¢ommended Praclice applicable lo ch81ilies preparing their accounts in accordance wlh the Financial Reporting S18ndgrd 8pplicabl8 in Ihe UK and Republic ol Ireland IFRS 102) The ¢harily is a Public Benef1 Eniily as iJ&fined by FRS 102. Th8 charity has taken odvantage ol Ihe provisions In the SORP for ch8rilies nol lo pr8par8 8 Statement of cash flows. The finan¢ial stslemenls have departed from the Charities lAclnIS 8nd Reports) Regulations 2008 only lo the extent required lo provlde a true and fair view. This deparlure has Involved following tho Slal¢menl ol Recommended Practice ftsr Charities applying FRS 102 rather than the version of the Slalemonl of Recommended Practice which is referred to in the Regulations bul which has slnce been withdrawn. The financial slalemenls are prepared in slerting, which is the funclional currency of the chaiity. Monetary amounts in these financial statements are roun¢Jed lo the nearest £, The financial slalemenls have been prepared under thè historical cost convention. Imodified lo include the revalualion of freehold properties and lo indude inveslmenl propertles and certain financial instruments al fair valuel. The prtncipal 8c¢ounling polioiès adopled are set out below. 1.2 Golng ¢on¢em Al the time of approving Ihe financial slalemenls. the Irusletss have 8 reasonable expeclalion Ihal the charity ha5 adequate 1850ur¢os lo conlinue in operational existence for the lore8eeable fulura. Thus the Iruslees continue lo adopt the going ncern basis of accounting in preparing the financial slalemenls. 1.3 Charllabla funds Unreslricled funds are available lor use al the di$cr8lion ol Iho iruslees in furtherance of Iheir chaTilable objectives. Reslricled funds are subj8cI lo specific wndilions by donors or grantors as lo how thèy may be used. The purposes and uses ol the restricted funds ara sel out In the noles lo the financial statements. Endowmenl lunds are subject10 8pecific conditions by donors that the capital musl be maintained by the ¢haiity- IA Incomg Income is recognised when the charity 18 legally entitled lo11 after any performance condilions have been mel, the 8mounls can be measured reliably, and il is prtsbable th81 Incom8 will be received. Cash donations 8re rècognised on recelpl. Other donations are recognised once the charity has been notified ofthe donation. unless performance conditions require deferral oflhe amount. Income lax recover8ble In relalion to don81ions received under Gift Aid or deeds of covenant 1$ recognised al the lime of the donation.
MARKET RESEARCH BENEVOLENT ASSOCIATION NOTES TO THE FINANCIAL STATEMENTS (CONTINUED) FOR THE YEAR ENDED 31 MARCH 2025 Aceountlng pollcles Icontlnuedl Legacies are recognlsed orTr receSpl or olherwise illhe charity has been notified of an impending di51ribulitsn. the amount Ès known. and recelpl 1$ expecled. 11 the amount is not known. the legacy is trealed as a conlingenl assel. 1.6 Expendlture Expendilvre is r8coonised once there is a legal or conslruclive obligalion to transfer $conoml¢ benefit lo a third pariy, il is probable that a Ir8nsler of economic bgnefits will be required in selllemenl. and the amount of Ihe obligalion can be measured reliably. Expendilure is dassifiÈd by gclivlty. Tha costs of each adivity are made up of Ihe lolal of dired Costs and shared costs, including 8UPPOrt costs involved in undertaking ea¢h activrty. Dire¢l SIS atlrsbulable to a single 8¢1ivity are 8llocaled direclly lo Ihal aclivily. Shared costs whTch ¢onlribule lo mofe than one activily and support costs which are nol allribut8bl8 lo a singlo a¢tivily are apportioned beiween those aclivilles on 8 basis consis18nt wilh the use ol resources. Central staff c0515 are allocated on the basts of lime spent. and depreaalion chargés 8r8 allocaled on the poriion of the asset'8 use. 1.6 Flxtd 88Sèt Invèstments Flxgd asset investments are initially measured at Iransadlon price èx¢luding 118nsaclion costs, and ale sub58quenlly measured al lair value at each reporting dale. Changes in fair valug are recognlsed in nel inc4)mel{expendilure} foi Ihe year. Transa¢lion ¢osl$ 8ra 8xp8nsed as incurred. 1.7 Cash and cash equivalents Cash and cash equivalents Include ¢a8h in h8nd, dèposits held al call with banks, other short-lerm Ilquld nveslmenls with original malurilies of ihree months or less, and bank overdrafts, Bank overdrafts are shown within boriowings in current liabilili8s. 1.8 Financlal in$trumenls The charily has elected to apply the piovisions of Sectlon 11 'B8sic Financial Instrumenls. and Sectlon 12'0ther Financial Inslwtnenls15sues' of FRS 102 to all of ils financial inslrumenls. Financial instrumenls are iecognised in th8 chadly's balance sh88t wh8n Ihe charily becomes party to the contractual provisions ol Ihe inslrumenl. Financial assets and liabilities are offset, with thè n618mounts presented in the financial slalemenls, when Ihere is a legally enlorceable right lo sel off Ihe recognised amounls and Iheie is an intention to s&llle on a nel basis 01 to fealise Ihts asset and sellle the liabilily simultaneously. 8&si¢ fln8n¢lal ass¢ts B8sic financial assets, which include debloTS and cash alld bank balances. are initially measured at transaction price including transaction costs and are subsequently carried al amortised ¢o$l using Ihe èffective interest method unless the arr&geMent con51ilulos a financing Iransaclion, where the Iransa¢tion is measured at the present value ol the future ieceipls discot>nled al a market rale of inlerest. Financial assels classified as receivable within on8 year are nol amortised. 10-
MARKET RESEARCH BENEVOLENT ASSOCIATION NOTES TO THE FINANCIAL STATEMENTS (CONTINUED) FOR THE YEAR ENDED 31 MARGH 2025 Accountlng pollcles IContlnued} Baslc flnan¢lo1 Ilabllllles Basic financial liabllilies, including credilor8 an(1 bank loans are initially recognised al transaction price unless the arfangemenl ¢onslllules a financing Iransa¢ltofi, where Ihe debl instrument is measured al the present value of the future payments discounted al a market rale ol interest. Financial liabilities classified as payable wilhin one year are not arnortised. Dèbt instruments arè $ubsequenlly Caled al amortised cost, using the effeclive interest rale method. Tiade creditors are obligalions to pay lor goods or servlces Ihal have been acquired in the ordinary course of operélions from supplièrs. Amounts p8y8ble are classified as cuirent liabilities if payment is due wilhin one year or less. If not, they are pre8enled as non-currenl liabilities. Trade credilors are recognised inilially at transaction price and subsequently moasurèd al 8mortised cosl using the efle¢llve interest melhtsd. DereGog4Yition ollinancial Ilabllilios Financial liabililies are derecognised when the charity's ¢onlia¢lual obllgallons oxplro or are discharged ncelled. 1.9 Employee beneflts The cost of any unused holiday enlillemenl is iecognised in th8 Period in which th8 employee's servic9$ 8re receNed. Teiminalion bgfiefils are iecognised immediately a8 an expense when the charily is demonslfabty committed lo terminate the employment of an employee or to provid& terminalion b8nefils. Crltlcal accountlng estimates and judgements In the 8pplicalion of the charity's 8ccounling policies. the Iruslees are required lo make judgements, eslimales and assumptions about the carrying amounl of assets and liabililies Ihal are nol rèadily spparènl from other sources. The estimates and associaled assumptlDns 8r8 b8sèd on historic81 expecience and other lactors that ale conSided lo be relevanl, Actual results fflay differ from these eslimales. The eslimales and underlying assumptions are reviewed on an ongoing basis. Rgvlsions lo accounting eslimales are recognised In the ptsriod In which the eslitnale is revised where the revision affects only that perlod, or In the period ol the revision and future peTiods where the revision affects both current and f*Jlure periods. Income from donatlons and legacle8 Unrestrlcted fund8 2025 Unrestrlcted fund$ 2024 Donallons and glfts 1,174 7.049
MARKET RESEARCH BENEVOLENT ASSOCIATION NOTES TO THE FINANCIAL STATEMENTS (CONTINUED) FOR THE YEAR ENDED 31 MARCH 2025 In¢om9 from chorltablo actIvIt8 Unreslricied fund$ 2025 Unrestrictèd funds 2024 Charltable actlvlty Olh8r income 13,672 13,001 Income from othèr trading a¢tlvltl08 Unrestrlcted Unreslrlcted fundts funds 2026 2024 Fundraisin9 everils 21,821 12,839 Income from invèstmènts Unrestrlcted Unrestrlctgd funds funds 2025 2024 Dividends and investment income 60 623 Expenditure on ral8lng fund$ Unr8strlcted Unr88tricted fund$ funds 2025 2024 Fundralslng and publlclty Fundraising event costs 2.636 2,215
MARKET RESEARCH BENEVOLENT ASSOCIATION NOTES TO THE FINANCIAL STATEMENTS (CONTINUED) FOR THE YEAR ENDED 31 MARCH 2025 Expendiluro on eharltabl& actlvStlg5 Charitable 8¢llvSty 2025 Charltable a¢tlvlty 2024 Dlr¢¢t costs Staff cosls Sundries Markeling consultant fees Websile expenditure MRBA Skills 2,750 1.384 302 3.871 7,744 2,075 2,510 389 1,682 10,872 16,051 17.528 Grant funding of acllvlties 27,575 52,078 Share of support and govttrnan¢e ¢osts1$&g noto 91 Governance 28,939 26.675 72,565 96,281 Analysls by fund Unresl¥icied funds 72.585 96,281 Support costs allocated to actlviti&$ 2025 2024 Govemance cosls 28.939 26,675 Analysed bèts¥agn'. Charitable aclwity 28,939 26,675 10 Net movemenl In fund$ 2025 2024 The nel movement in funds Is slaled after chafgingllcreditingl.. Fees payable f¢r the independ8nl examinalion of Ihe charily's financial slatemenls 1,764 1,500 11 Tru5t¥ In the year ended 31 sl Mkrch 2025, £320 in expenses were relmbursed to Iruslees 12024.. £3071. 13-
MARKET RESEARCH BENEVOLENT ASSOCIATION NOTES TO THE FINANCIAL STATEMENTS (CONTINUED) FOR THE YEAR ENDED 31 MARCH 2025 12 Employees Th8 average ntlY nufflbei ol employees during the year was: 2025 Number 2024 Number Employment costs 202S 2024 Wages and salaries 28,113 24.883 There were no employees whose annual remuneiation was more than £60.000. 13 Galn5 and108se¥ on Invostynents Unrestrlctèd Unre8trl¢tgd fundB funds 2026 2024 Gainsl(losses) arislng on.. Revaluation of inveslmenls 17.5771 38,238 14 Taxatlon The charity Is exempl from laxalion on11$ 8clivities because all Ils income is applied for chariiable purposès. 16 Fixed asset Investm•nts Llsted Investmgnts Cash and $ottlements pending Total Cost or valuatlon Al 1 April 2024 Additions Valuation changes Disposals 346,1 4,395 60 351.296 17,5771 (40,0001 17.577 {40.ODOI Al 31 March 2025 299,324 4,455 303,779 Carrylng amount Al 31 March 21125 299,324 4.455 303,779 At 31 March 2024 346.1 4,395 351,296 14-
MARKET RESEARCH BENEVOLENT ASSOCIATION NOTES TO THE FINANCIAL STATEMENTS (CONTINUED) FOR THE YEAR ENDED 31 IWARCH 2025 16 Debtors 2026 2024 Amounts falllny due wlthln onè yèar. Olh8r d8blors 6.958 5.230 17 Credltors: amounts falllng due wlthln one year 2026 2024 Othei laxalion and social securily Olher creditors Awuals and doferred income 726 1.786 1.764 1.699 1.500 4,276 3.898 18 Unrestrlcted funds The unreslricled funds of the charity comprise the unexpended balances of donations and oranls which are nol Subje lo specific condilions by donors and granlors as to how they may be ijsed. These include desionaled funds which have been tsol aslde out of unreslri¢ted lunds by the Iryslees for specific purposes. At 1 April 2024 Incomlng resources Re80urces expended Gains and At 31 Mar¢h losses 2025 General ftind Convalescent 354,744 32.320 36,527 175,2011 17,57n 308,493 32,320 387.4 36.527 175.2011 {7,577) 340,813 Prevlous yèar: At 1 Aprll 2023 Incoming re80urcè8 Rosources expendpd Gains and At 31 March lo$$¢s 2024 Gener81 fund Convalescent 381.490 32.320 33.512 {98,496} 38.238 354,744 32.320 413,810 33,512 198,4961 38,238 387,064 19 Related party transaction8 The18 were no disc108able r8laled party liansactlons during Ihe year12024- none). 15.
Apptndlx A MRBA Corporat• Patrons ZOZ4-2025', AQR ASE B2B International Crlterla Fieldwork Dlscovery DJS Research Dynata Empower ESOMAR GFK Icfj IFF Researeh Ipsos iocs Kantar Kudos Re5ear¢h MEL Research MFIS New Fieldwork Company Oplnlum Ovailon Perspective Research Sprvlces Pfevi5ion Research QRI Consultlng Qulrks M@dia Research Club Research Network Rlgour Research Sample Answers Savant Spectrum Verlan Walnut Vnlimlted Watermelon You Gr)v Corporate Frlènds 2024.2025: Quadrangle Simpson Carpenter