Charlty reglstratlon number 274190 (England and Wale81
MARKET RESEARCH BENEVOLENT ASSOCIATION
ANNUAL REPORT AND UNAUDITED FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
• xeinadin

MARKET RESEARCH BENEVOLENT ASSOCIATION
LEGAL AND ADMINISTRATIVE INFORMATION
Trustees
Ms E Francls
Ms G Welch
Ms J Frost
Mrs L R Henshall
Mr M L Wooderson
MsVEMonk
Mr D R Hannay
Ms D Whilli¢k
IAppoinled 19 September
20241
Charlty number (England and Wal9$1
274190
Independent examlner
Hazel Day
Xelnadln
Nighlingale House
4&48 Easl Street
Epsom
Surr8y
KT17 1HQ

MARKET RESEARCH BENEVOLENT ASSOCIATION
CONTENTS
Pago
Trustees, iep(wt
Independent examinerfs report
Slalemenl of financial aclivi11gs
Balance sheel
Noles to the financial slalemenls
9-15

MARKET RESEARCH BENEVOLENT ASSOCIATION
TRUSTEES, REPORT
FOR THE YEAR ENDED 31 MARCH 2025
The Iruslees presonl Ihtslr annual report and financial slalements for thè year ended 31 March 2025.
The financial slalemenls have b6en wepaied in accordance with Ihe accounting polldes sel out In note 1 to th
financial slalemenls and ¢omply with the charivs governing document, thè Charities Act 2011. FRS 102 "Thé
Financial Reporting Standard appIl￿ble in the UK and Republic of Ireland" and the Charities SORP"Accounting and
Reporting by Charities.. Statement of Recommended Practice applicable lo charities preparing Ihelr accounts in
accordat7ce with the Finan¢ial Reporting Standard applicable in the UK and Republic ol Ireland {FRS 102)"
Objectives and actlvltles
The Market Research Benevol8ntAsso¢i81ion was established by a Declaration of Trusl dated l August 1977.
The objectives of the Association are the relief and assislanee ol ne¢essilous persons who are or have been engaged
in maikel research or related activities, and of thè dependents of such persons. This conslilules a public benefil as
defined in The Charities Act, being for the relief of those in need. Relief is mostly given in the form of grants and loans.
although advice and counselling are also provided. This meèts the requirements ol Pllnciple 1, being an idenlifiable
benefit.
Relief is available lo a section ol the public, being those people and Iheir d8P@ndènls who woik In or have worked in
market research in the United Kingdom. Membership ol The Markèt Res88rch Society is not a necessary condition
fw assistance lo be given. This meets Pcinciplg 2. being 8 benefit lo the public.
Applicalions 8fg Invlled by email, Ihr¢)ugh the website or by lelephone. Appllcanls are contacted by the MRBA Caseg
manager by telephone or by using online visual media or by meeting in person. The MRBA Cases Manager ass&ss8s
the applicant's needs and makes a recommendalion lo the Management Commillee regarding the assistanc8 th81
may b8 provided.
Public benefil
The Iruslees have paid du8 regard to guidance issued by the Charity CommFssion in dectding whal a¢livitios the
charily should undertake.
Achlevemenls and p•rfomiance
Signiffcanl aclivitAes 8nd achievements agoinsl obi&Glive5
Background to tho year
In the 2024125 finanaal year. the UK economy was shap8d by a mix DI glob81 and dorne$lie pressures. A key external
shock came from sweeping tariffs Imposed by lh& United Slates on most imported goods, whieh diswpled liade flows
and added un¢ertalnly to global maikels. Plus, in Ihe UK specifically, UK consumers fa¢ed18nd conlinutr lo facel a
mixed e¢on(>mic enviionmenl that influenced their spending habits and financial ¢onfidence. Although inflation eased
and wages rose modestly, many households still fell squoezod lo the lingering effects ol high prices. high energy
costs and increased lax burden5 introduced in the Aulumn 8udgel.
As a consequence, and on the back ol a si9nlficanlly high number of people for whom we provided financial help in
the PTevious financial yea¥, we anliclpaled 2024125 yiolding a similar demand for support. In truth, whilst Ihè numbèr
of initial enquiri8s we ie¢eived in 2024125 was higher than the previous year, Ihe numb9r of people we
eventually provid8d financial support lo was lower than Ihe previous year120 Cases 2024125 cornpaied lo 25 in
2023r241
In lolal, we helped 20 cases with gfanis of £27,575 and loans of £3.278. Compared lo the prewous ￿ar, Ihls
equalos 10 8 200/0 decrease in Ihe nurnber ol cases125 cases in FY 20231241, 8nd a 46•h decrease in Ihe amount ol
financial sUPPOrt provided1£52,078 in grants and £5,000 in108ns in 20231241.
During 2024125 we also identified 5 fraudulent applications. This prompted us lo pul in place Ilghler processes and
controls lo idenlify fraudulent aclivily eartier in the application assessment procÉss. As a result, n¢>ne of the fraudulent
daims rtsceived any rnoriies.

MARKET RESEARCH BENEVOLENT ASSOCIATION
TRUSTEES, REPORT {CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
Flnanclal rov19W
Invèstments
On the balance sheet, inveslrnents are quoted at £303.779 atlhe end 012024125, dtswn from £351,296 forlhe previous
year. For the year 2024125 there was a nel loss of £7,577 on inveslmenls. In 2024125 £40,000 wa5 converte(I Into
cash to hèlp fund CAse$.
Investments are managed by CCLAand ESJ Financial Planning.
RgsewespoHcy
Since we anlicipale an uplift in demand in Iinancial year 2025r26, we plan lo hold at least 2 years operating costs as
reseFves. This will be reviewed on a periodi¢ basis, and against ow fundraising p8rforTnance. We anlicipalg our
oulgoings lo increase in the comlng financial year, wllh an Increase in application5 for support and wilh an increase
in 8ppIic81ions for the Skllls bursary scheme.
Total Funds
Ov8rall. Ihe lolal funds cariied forward on 1st Aprll 2￿25 wer& £340,813. down from £387,064 as of Isl April 2024. As
r8PDrtÉd p￿viOUSly, we Spend more on oulgoings Ihan we receive in income. This year that was even more so the
case, with a deficit, prior to the movement in value ol inveslmenls, of £38,67412024 defl¢il of £64,984). In addlllon,
in 2024125 our investments dècrèased in value by £7,577 ¢omp8red lo an increase In value ill 2024 of
£38.238. Therefore, we finished the yearwilh a lolal defial 01 £46,251 compared lo £26,746 in Ihe prior year.
Outgolngs
Overall expendilure in the yearwas £75,201. of whlch £43,826 was on charilable expendllure.. that is grants, bursaries,
the management of Ih05e and marketing. compared lo £98,496 and £69.606 respectively the previous year. In
addition, we gave loans or £3.27712024 £5.0001 during the 2024125 financial year.
Direct asslslance lo hardship Cases was lowei in 2024125 than in the weviou5 year. The lolal assislance given thi5
year in grants was £27,575 and £3.277 in loans. down Irom £52.078 in 9rarsls and £5,000 in loans in the previous
year. There were no loan write offs this year, wilh all existin9 loans being repald as agr£ed. MRPA Skills also saw a
decrease in the amount given in bursaries, down from £10,872 In 2023124 10 £7.744 in 2024125. Th8refoie, the lolal
amount given in diiecl assistance, Ihal is granls, loans and bufsaries in 2023124 was £38.596 ￿)rnpared lo £67,950
In the pievious year.
Loans ouls18nding 88 of Isl April 2024 amounted lo £6,956, up from £5,230 a year previously. A lolal of £1.650 was
received in loan repayments during the year.
MRBA Skllls
MRBA Sklll8 1$ oyr Initiative lo provide bursaries lo people who wish lo furiher Iheir market and social research
knowledge. Since 2018 we have provided bursaries lor people wishing to sludy lor the MRS Advanced Certificate
bul who cannot financially afford lo do so. As we indicated al lasl yaarfs AGM, in FÈbru8ry 2025 we broadened
our Skills bvrs8ry programme lo support UK m8rkel gnd social researchers al the slart of iheir careers, Ihrough the
launBh of the MRS Foundalion Course and the MRS Ceriificate in Market Research bursary.
In lokl, in 2024-25, we provlded £7,744 in bursartes, helping 4 people. Thls was 8ignificanlly down on the prevlous
financial ygai I£10,872}.
We continue lo explore how the MRBA Bursary scheme might be expand￿. as well how best lo promolg the
Jrrenl Skills bursary programme lo incfease the levels ol applicants.

MARKET RESEARCH BENEVOLENT ASSOCIATION
TRUSTEES, REPORT {CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
Incomè
Income in 2024125 increased lo £38,527 up from £33.512 last year.
Incom8 from membershlp and corporate palrons was up slightly Ir) £13,672 from £13.001 in the p￿VIouS year.
Donations were significantly lower in 2024125 al £1.174 compared lo £7,049 in 2023124.
Income from fundr8ising activilie$ rose significantly in 2024125 10 £21.621 compared lo £12,839 in the piewous year,
The annual MRBA auction in March 2024 raised £7.164, once again boosted by one specific auction ilem donale(J by
Rigour Research.
A further £10.408 was falsed Ihrough thè Inaugural Winter Quiz Ihal was held in Decembei and. sepaTalety. the
December fundraising appeal.
Once a9ain, we aro irsdebled lo Rigour Research for their generosity in matching what the MRBA ralsed al tho
December ILtndraising appeal, as well as their support of the MRBAAuclion.
Other events raised £4,049.
Plan8 for future perlods
Al last yearfs AGM, we referenced how we were increasing our activilitss lo raise awareness of the MRBA, especially
ID a younger audiance. This, in part, led lo the development of the MRS Foundation wurse an(J MRS Certificate In
Market Research bursary in 2024r25,
However. this Is only one part of 0￿r bigger slr81euy lo increase #nd broaden our awareness. as well as increase our
in¢ome, There is 8 neèd lo secure the future ol Ihe MRBA, so we can continue to provide me2ninglul supptsrt lo those
in Ihtr market and social research comrnunily in severe need.
We recognise the importan¢0 of rnaikellng 8nd have Increaseil this slgnificanlly in 2024125 compared to the previous
year. On social media, we have a more visible presence, and posts wilh high engagement r8les. This h8s led 10 8
8izeabl8 Increase in Linkedln SOCAal media followers year-on-y&ar. enablin9 us lo reach a ￿03der audience.
We are now more proactive In prtsmoling Ihe MRBA al industry conferences and events, and directly lo rese8rch
organlsalions and teams and we have had success in winning new corporale patrons as a result. We continue lo seek
further markeling opportunilies wilhin the industry.
W8 have h8ld 8 ¢ommlllee bralnslomiing session lo identify lulure income and fundraising aciivilios, which led lo the
launch of the MRBA Quyi. And we anlicipale lurther events belng announced in lh8 corning fflonlhs.
Al the time of wriling (June 20251, we are also planning lo hcY6l an initial small Coiporate Patron event lo involve Ihom
and thèir teams In ourwork, whether in income generation ideas or in raising awartsnoss and inciea51ng reach. From
this, we will seek lo eslablish an ambassador nelwork amongst our Corporate Patrons.
And laslly, given the Societal rise in the number ol people requiring mental heallh servlces, and our expectation of
Iheie being an Increasing need lor this form of financial support amongst our appllcanls, we are currenlly developing
a fiamework for how to handle such enquir@s and rèqugsls in an appropiiale and supporlwe way.

MARKET RESEARCH BENEVOLENT ASSOCIATION
TRUSTEES, REPORT (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
Structur•. governance and managémènt
The ¢haiily Is Conlrolled by ils governing d¢Kumenl, a deed ol Iwsl and conslilules an unln¢orporaled charty,
The trustees who served during the year and up lo the dale of signature of the financial slalemenls were..
sCRHarris
(Resigned 17 Seplember 20241
Ms E Francis
Ms G Welch
Ms J Frost
Mrs L R Henshall
Mf M L Wooderson
MsVEMonk
Mr D R Hannay
Ms Dwhiltick
(Appoinled 19 S8plemb8r 20241
Recmitment 8ndèppoinln￿nI ollmslees
The Trustees are the mernbers of the Management Committee. Each T¥uslee holds office for as long as they are a
member of the Management Committee. TrLsslees are expecled lo keep up lo dale wilh appropriate legislation and
practlce.
Management Commlttee
The Managemenl Cornmillee conslsls ol not more than slx elected members who musl be and have been a member
of the MRBA for al least two consecutive yea15 or agree lo be a member for al least the next three years,. up lo Ihiee
f*Jrther members may be co-opted lo the Commillee. Elected members hold office for Ihree years from the AGM al
which they are elected. bul are eligible for re-eleotion. Members of the Managernenl Commillee give their lime freely
and no Tyuslee remuneialion was pald in Ihtr year. Delalls of Iruslee expenses are given In Notes lo the Finandal
Slalemenls.
Th8 Ch8ir is elected annually bylhe M8nagèm@nt Committe8 from amongsl its members. but is eligible forre- election.
The day-lo-day management of the charily is Ihe responsibility of the Treasurer ID. Scott), in consullalion with the
Chair, and wilhin staff job descriplions agreed by the Tiuslee Board.

MARKET RESEARCH BENEVOLENT ASSOCIATION
TRUSTEES, REPORT (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
Otherm8tters
TRUSTEES, THANKS
Each of the Iruslees fuifils an important role in the operation ollhe MR8A. bul we also recognlse Ihal there ale people
olher than trustees whts suppori the charity and wilhoul whom Il would not b8 possible for the charity lo run as
effectively as il does. We are exlremely grateful lo all Coiporale Patrons, Corporal& Frlgnds and Individual Membeis
who continuè lo support the MRBA and enable us lo help Ihose in our industry in financial need. A list of our Corporate
P8lrons and Friends is provided in Appendix A.
Special Ihanks go to our managernenl committee members who give their limg volunlarily lo ensurts the conlinued
Su￿SS oflhe MRBA..
Linda H8nshall for all her hard work with our evei.increasing fundraising aclivilios, p8rlicul¥dy the annual atfrciion.
Plus, her man8gemenl of our newsleller, MRBA Mallers.
Gill Welch- for her expert opinion and advice on all maller8 ielal$d lo applicanl benefits and their lighls.
Mike WoDderson- who manag65 the Skills bursary programme as well as Governance, IT and Dala security.
Jane Frost - who provides a very imporlanl link with the MRS. We 8re gralèful for th8 support, publicity and
¢omrnuni¢alion opportunities Ihal Jane and her team al the MRS provides.
Elaine Francis
lor managing our Corporale Patrons and Friènds prcyJramme 8nd for seeking creative ways lo
engage with, and recruil. Palrons and supporters.
Dave Hannay - for managing our marketing atKI eommunicatK>ns aclivilies and increasing our visibilily and
pres8nce wilhin Ihe industry.
Debbie Whitti¢k- who has provided significant support to Dave on all things Maicomm8. including maintaining our
website. Also, lor producing MRBA Maller5 and olhor m8fk¢ling materials.
As èver, we ar8 indebt8d to th6 various industry organisalions - MRS. IQCS, AQR and ICG - ftsr Iheli support in
raising awareness of MRBA and foT dislfibuling our materials and our message.
And a very special thank you goes to Danielle Scoll our Adminislralor and National Cases Manager, who works
lifelessly in her 5UPPOrt ol bolh the commillee and applicants.
The Iruslees, report W8s approved by th8 Board of Trustees.
Ms V E M(*)k
TTUSte¢
Dale.. 6 August 2025

MARKET RESEARCH BENEVOLENT ASSOCIATION
INDEPENDENT EXAMINER'S REPORT
TO THE TRUSTEES OF MARKET RESEARCH BENEVOLENT ASSOCIATION
I report lo the Iruslees on my èxamlnalion of the financi81 slalemenls ol hAarket Res&areh 88nevol8nlAssocialion Ilhe
charilyl lor the year ended 31 March 2025.
Reyponsibilities and ba$1$ of report
A8 the Iru81ee8 of the charily you are responsible for the weparation of the financial slalemenls In accordance with
the requirements of the Charities Act 2011.
I report in respect of rny examination of the chaiity's financlal stslemonls carfi6d out under secllon 145 of the Gharilie5
Act 2011. In carrying out my examination I have followed Ihe Directions given by the Charity Commission under
section 14515}Ibl of the Charilios Act 2011.
Independent 8xamlnerfs statement
Your allention is drawn to Ihe facl that Ihe charity has prepared the ffinancial slalemenls in accoidanc8 wllh the
relevant version of the Slalemenl of Recommended Practice applicable lo chaiilies preparing their financial
slalemen15 in accordance with the Financial Reporling Standard 8pplicablè in th8 UK and Republic ol Ireland IFRS
1021 in pr8lereTrce lo the Accounting and Reporting by Charities.. Slalemenl of Recommended Pr8¢1ice issued on 1
April 2005 which is referred to in the extant regulations bul has now been withdrawn. l underslancl that this has been
donè in order for thè financial st8lemgnts lo provide a true and fair view in accordance with UK Generally Accepted
Accountsng Praclice.
I have completed my examln81ion. I confirm Ihal Tro mallers have come to rny allenlion in connection with the
examination giving me cause lo believe that in any material respect..
accounting records weTe not kept in respect of the charity as required by section 130 01 the ch8rili&sAci 2011.
the finan¢i81 slalemenls do not accord with those reeords", or
the financial 51alemenls do not Comply wtth the applicable requ1￿MentS concerning the form and content of
financial slalernenls sel out in the Charilitrs IA¢counls and Reports) Regu181ion$ 2008 other Ihsn any
requirement Ihat the financial statements give a true and fair view, which Is not 8 m811er considerèd as part 01
an independent examination.
I have no concerns and have come ac¥oss no olher mallers in connection wilh the examination IL) which allenllon
should be drawn in this report in order lo enable a proper undetstanding ol the financial slalemenls lo be reached.
Hazel Day
Bsc (Honsl FCA DChA
Xein8din
Nighllngalg House
46-48 E8sI Slrfyel
Epsom
Surrey
KT171HQ
Dale.. .,7.Bx....

MARKET RESEARCH BENEVOLENT ASSOCIATION
STATEMENT OF FINANCIALACTIVITIES
INCLUDING INCOME AND EXPENDITURE ACCOUNT
FOR THE YEAR ENDED 31 MARCH 2025
Unrestrlcled
funds
2025
Unrè$trl¢ted
funds
2024
Notes
Incom& from:
Donations and legacies
Charitable acliwties
Olhei trading activities
Inveslmenls
1,174
13,672
21,621
7,049
13,001
12.839
623
Total Income
36.527
33,512
Expendllure on.
Raising fiinds
Charilablg acllvllles
2.636
72,565
2.215
96.281
Total oxpendlture
75,201
98,496
Nel gainsl(losses) on investments
13
17,5771
38,238
Net expendlture and movement In fund¥
(46,251)
{26.7461
Re¢on¢iliatlon of funds:
Fund balances at 1 April 2024
387,C64
413,810
Fund balances at 31 March 2025
340.813
387,064
The slalemenl ol financial activities includes all gains and losses recognlsed in the year. All income and expen(filure
derive from continuing 8¢1iviliÉs.

MARKET RESEARCH BENEVOLENT ASSOCIATION
BALANCE SHEET
ASAT31 MARCH2025
2025
2024
Notes
Flxed 08s9ts
Investments
15
303,779
351,296
Curront asstrts
Debtors
Cash al bank and in hand
16
8,958
34,352
5.230
34,436
41.310
39,666
CreditOTS: amounts falllng due wllhln
one year
17
(4,276)
13,8981
Ntrt current assets
37.034
35.768
Total 8$$ets lè$$ ¢urrent11obllltle8
340.813
387.064
The funds of the charlty
Unreslri¢led funds
18
340,813
387,064
340,813
387.064
The financial slalemen16 were approved by the tru51ee5 on ￿ August 2025
MsVEMonk
Trustee

MARKET RESEARCH BENEVOLENT ASSOCIATION
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
Accountlllg pollcles
Charlty Informatlon
Market Research Benevolerit Association is a unlncorporaled chaiiiAble Irusl, es18blish8d by a Declaration of
Trust dated l August 1977, governèd under that deed and operating as a grant making charily lo relieve and
a5sisI person$ who arè or havè beèn eng8g8d in market research..
1.1 A¢¢ountlng ¢onventlon
The financial slalemenls have been prepared in accordancewilh Ihe charity's governing docijmenl. thè Charities
Acl 2011, FRS 102 'The Financial Rtsporting Standard applicable in the UK and Republic of Ireland" and lh6
Chacilies SORP "Accounting and Reporting by Charities.. Slal6menl of Re¢ommended Praclice applicable lo
ch81ilies preparing their accounts in accordance wlh the Financial Reporting S18ndgrd 8pplicabl8 in Ihe UK
and Republic ol Ireland IFRS 102) The ¢harily is a Public Benef￿1 Eniily as iJ&fined by FRS 102.
Th8 charity has taken odvantage ol Ihe provisions In the SORP for ch8rilies nol lo pr8par8 8 Statement of cash
flows.
The finan¢ial stslemenls have departed from the Charities lAc￿lnIS 8nd Reports) Regulations 2008 only lo
the extent required lo provlde a true and fair view. This deparlure has Involved following tho Slal¢menl ol
Recommended Practice ftsr Charities applying FRS 102 rather than the version of the Slalemonl of
Recommended Practice which is referred to in the Regulations bul which has slnce been withdrawn.
The financial slalemenls are prepared in slerting, which is the funclional currency of the chaiity. Monetary
amounts in these financial statements are roun¢Jed lo the nearest £,
The financial slalemenls have been prepared under thè historical cost convention. Imodified lo include the
revalualion of freehold properties and lo indude inveslmenl propertles and certain financial instruments al fair
valuel. The prtncipal 8c¢ounling polioiès adopled are set out below.
1.2 Golng ¢on¢em
Al the time of approving Ihe financial slalemenls. the Irusletss have 8 reasonable expeclalion Ihal the charity
ha5 adequate 1850ur¢os lo conlinue in operational existence for the lore8eeable fulura. Thus the Iruslees
continue lo adopt the going ￿ncern basis of accounting in preparing the financial slalemenls.
1.3 Charllabla funds
Unreslricled funds are available lor use al the di$cr8lion ol Iho iruslees in furtherance of Iheir chaTilable
objectives.
Reslricled funds are subj8cI lo specific wndilions by donors or grantors as lo how thèy may be used. The
purposes and uses ol the restricted funds ara sel out In the noles lo the financial statements.
Endowmenl lunds are subject10 8pecific conditions by donors that the capital musl be maintained by the ¢haiity-
IA Incomg
Income is recognised when the charity 18 legally entitled lo11 after any performance condilions have been mel,
the 8mounls can be measured reliably, and il is prtsbable th81 Incom8 will be received.
Cash donations 8re rècognised on recelpl. Other donations are recognised once the charity has been notified
ofthe donation. unless performance conditions require deferral oflhe amount. Income lax recover8ble In relalion
to don81ions received under Gift Aid or deeds of covenant 1$ recognised al the lime of the donation.

MARKET RESEARCH BENEVOLENT ASSOCIATION
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
Aceountlng pollcles
Icontlnuedl
Legacies are recognlsed orTr receSpl or olherwise illhe charity has been notified of an impending di51ribulitsn. the
amount Ès known. and recelpl 1$ expecled. 11 the amount is not known. the legacy is trealed as a conlingenl
assel.
1.6 Expendlture
Expendilvre is r8coonised once there is a legal or conslruclive obligalion to transfer $conoml¢ benefit lo a third
pariy, il is probable that a Ir8nsler of economic bgnefits will be required in selllemenl. and the amount of Ihe
obligalion can be measured reliably.
Expendilure is dassifiÈd by gclivlty. Tha costs of each adivity are made up of Ihe lolal of dired Costs and shared
costs, including 8UPPOrt costs involved in undertaking ea¢h activrty. Dire¢l ￿SIS atlrsbulable to a single 8¢1ivity
are 8llocaled direclly lo Ihal aclivily. Shared costs whTch ¢onlribule lo mofe than one activily and support costs
which are nol allribut8bl8 lo a singlo a¢tivily are apportioned beiween those aclivilles on 8 basis consis18nt wilh
the use ol resources. Central staff c0515 are allocated on the basts of lime spent. and depreaalion chargés 8r8
allocaled on the poriion of the asset'8 use.
1.6 Flxtd 88Sèt Invèstments
Flxgd asset investments are initially measured at Iransadlon price èx¢luding 118nsaclion costs, and ale
sub58quenlly measured al lair value at each reporting dale. Changes in fair valug are recognlsed in nel
inc4)mel{expendilure} foi Ihe year. Transa¢lion ¢osl$ 8ra 8xp8nsed as incurred.
1.7 Cash and cash equivalents
Cash and cash equivalents Include ¢a8h in h8nd, dèposits held al call with banks, other short-lerm Ilquld
nveslmenls with original malurilies of ihree months or less, and bank overdrafts, Bank overdrafts are shown
within boriowings in current liabilili8s.
1.8 Financlal in$trumenls
The charily has elected to apply the piovisions of Sectlon 11 'B8sic Financial Instrumenls. and Sectlon 12'0ther
Financial Inslwtnenls15sues' of FRS 102 to all of ils financial inslrumenls.
Financial instrumenls are iecognised in th8 chadly's balance sh88t wh8n Ihe charily becomes party to the
contractual provisions ol Ihe inslrumenl.
Financial assets and liabilities are offset, with thè n618mounts presented in the financial slalemenls, when Ihere
is a legally enlorceable right lo sel off Ihe recognised amounls and Iheie is an intention to s&llle on a nel basis
01 to fealise Ihts asset and sellle the liabilily simultaneously.
8&si¢ fln8n¢lal ass¢ts
B8sic financial assets, which include debloTS and cash alld bank balances. are initially measured at transaction
price including transaction costs and are subsequently carried al amortised ¢o$l using Ihe èffective interest
method unless the arr&￿geMent con51ilulos a financing Iransaclion, where the Iransa¢tion is measured at the
present value ol the future ieceipls discot>nled al a market rale of inlerest. Financial assels classified as
receivable within on8 year are nol amortised.
10-

MARKET RESEARCH BENEVOLENT ASSOCIATION
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARGH 2025
Accountlng pollcles
IContlnued}
Baslc flnan¢lo1 Ilabllllles
Basic financial liabllilies, including credilor8 an(1 bank loans are initially recognised al transaction price unless
the arfangemenl ¢onslllules a financing Iransa¢ltofi, where Ihe debl instrument is measured al the present value
of the future payments discounted al a market rale ol interest. Financial liabilities classified as payable wilhin
one year are not arnortised.
Dèbt instruments arè $ubsequenlly Ca￿led al amortised cost, using the effeclive interest rale method.
Tiade creditors are obligalions to pay lor goods or servlces Ihal have been acquired in the ordinary course of
operélions from supplièrs. Amounts p8y8ble are classified as cuirent liabilities if payment is due wilhin one year
or less. If not, they are pre8enled as non-currenl liabilities. Trade credilors are recognised inilially at transaction
price and subsequently moasurèd al 8mortised cosl using the efle¢llve interest melhtsd.
DereGog4Yition ollinancial Ilabllilios
Financial liabililies are derecognised when the charity's ¢onlia¢lual obllgallons oxplro or are discharged
ncelled.
1.9 Employee beneflts
The cost of any unused holiday enlillemenl is iecognised in th8 Period in which th8 employee's servic9$ 8re
receNed.
Teiminalion bgfiefils are iecognised immediately a8 an expense when the charily is demonslfabty committed
lo terminate the employment of an employee or to provid& terminalion b8nefils.
Crltlcal accountlng estimates and judgements
In the 8pplicalion of the charity's 8ccounling policies. the Iruslees are required lo make judgements, eslimales
and assumptions about the carrying amounl of assets and liabililies Ihal are nol rèadily spparènl from other
sources. The estimates and associaled assumptlDns 8r8 b8sèd on historic81 expecience and other lactors that
ale conSide￿d lo be relevanl, Actual results fflay differ from these eslimales.
The eslimales and underlying assumptions are reviewed on an ongoing basis. Rgvlsions lo accounting
eslimales are recognised In the ptsriod In which the eslitnale is revised where the revision affects only that
perlod, or In the period ol the revision and future peTiods where the revision affects both current and f*Jlure
periods.
Income from donatlons and legacle8
Unrestrlcted
fund8
2025
Unrestrlcted
fund$
2024
Donallons and glfts
1,174
7.049

MARKET RESEARCH BENEVOLENT ASSOCIATION
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
In¢om9 from chorltablo actIvIt￿8
Unreslricied
fund$
2025
Unrestrictèd
funds
2024
Charltable actlvlty
Olh8r income
13,672
13,001
Income from othèr trading a¢tlvltl08
Unrestrlcted Unreslrlcted
fundts
funds
2026
2024
Fundraisin9 everils
21,821
12,839
Income from invèstmènts
Unrestrlcted Unrestrlctgd
funds
funds
2025
2024
Dividends and investment income
60
623
Expenditure on ral8lng fund$
Unr8strlcted Unr88tricted
fund$
funds
2025
2024
Fundralslng and publlclty
Fundraising event costs
2.636
2,215

MARKET RESEARCH BENEVOLENT ASSOCIATION
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
Expendiluro on eharltabl& actlvStlg5
Charitable
8¢llvSty
2025
Charltable
a¢tlvlty
2024
Dlr¢¢t costs
Staff cosls
Sundries
Markeling consultant fees
Websile expenditure
MRBA Skills
2,750
1.384
302
3.871
7,744
2,075
2,510
389
1,682
10,872
16,051
17.528
Grant funding of acllvlties
27,575
52,078
Share of support and govttrnan¢e ¢osts1$&g noto 91
Governance
28,939
26.675
72,565
96,281
Analysls by fund
Unresl¥icied funds
72.585
96,281
Support costs allocated to actlviti&$
2025
2024
Govemance cosls
28.939
26,675
Analysed bèts¥agn'.
Charitable aclwity
28,939
26,675
10 Net movemenl In fund$
2025
2024
The nel movement in funds Is slaled after chafgingllcreditingl..
Fees payable f¢r the independ8nl examinalion of Ihe charily's financial
slatemenls
1,764
1,500
11 Tru5t¥
In the year ended 31 sl Mkrch 2025, £320 in expenses were relmbursed to Iruslees 12024.. £3071.
13-

MARKET RESEARCH BENEVOLENT ASSOCIATION
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
12 Employees
Th8 average ￿nt￿lY nufflbei ol employees during the year was:
2025
Number
2024
Number
Employment costs
202S
2024
Wages and salaries
28,113
24.883
There were no employees whose annual remuneiation was more than £60.000.
13 Galn5 and108se¥ on Invostynents
Unrestrlctèd Unre8trl¢tgd
fundB
funds
2026
2024
Gainsl(losses) arislng on..
Revaluation of inveslmenls
17.5771
38,238
14 Taxatlon
The charity Is exempl from laxalion on11$ 8clivities because all Ils income is applied for chariiable purposès.
16 Fixed asset Investm•nts
Llsted
Investmgnts
Cash and
$ottlements
pending
Total
Cost or valuatlon
Al 1 April 2024
Additions
Valuation changes
Disposals
346,￿1
4,395
60
351.296
17,5771
(40,0001
17.577
{40.ODOI
Al 31 March 2025
299,324
4,455
303,779
Carrylng amount
Al 31 March 21125
299,324
4.455
303,779
At 31 March 2024
346.￿1
4,395
351,296
14-

MARKET RESEARCH BENEVOLENT ASSOCIATION
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 IWARCH 2025
16 Debtors
2026
2024
Amounts falllny due wlthln onè yèar.
Olh8r d8blors
6.958
5.230
17 Credltors: amounts falllng due wlthln one year
2026
2024
Othei laxalion and social securily
Olher creditors
Awuals and doferred income
726
1.786
1.764
1.699
1.500
4,276
3.898
18 Unrestrlcted funds
The unreslricled funds of the charity comprise the unexpended balances of donations and oranls which are
nol Subje￿ lo specific condilions by donors and granlors as to how they may be ijsed. These include
desionaled funds which have been tsol aslde out of unreslri¢ted lunds by the Iryslees for specific purposes.
At 1 April
2024
Incomlng
resources
Re80urces
expended
Gains and At 31 Mar¢h
losses
2025
General ftind
Convalescent
354,744
32.320
36,527
175,2011
17,57n
308,493
32,320
387.￿4
36.527
175.2011
{7,577)
340,813
Prevlous yèar:
At 1 Aprll
2023
Incoming
re80urcè8
Rosources
expendpd
Gains and At 31 March
lo$$¢s
2024
Gener81 fund
Convalescent
381.490
32.320
33.512
{98,496}
38.238
354,744
32.320
413,810
33,512
198,4961
38,238
387,064
19 Related party transaction8
The18 were no disc108able r8laled party liansactlons during Ihe year12024- none).
15.

Apptndlx A
MRBA Corporat• Patrons ZOZ4-2025',
AQR
ASE
B2B International
Crlterla Fieldwork
Dlscovery
DJS Research
Dynata
Empower
ESOMAR
GFK
Icfj
IFF Researeh
Ipsos
iocs
Kantar
Kudos Re5ear¢h
MEL Research
MFIS
New Fieldwork Company
Oplnlum
Ovailon
Perspective Research Sprvlces
Pfevi5ion Research
QRI Consultlng
Qulrks M@dia
Research Club
Research Network
Rlgour Research
Sample Answers
Savant
Spectrum
Verlan
Walnut Vnlimlted
Watermelon
You Gr)v
Corporate Frlènds 2024.2025:
Quadrangle
Simpson Carpenter