2024-07-31-accounts - Oral Health Foundation

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Annual report S financial accounts 2023-24 www.dentalhealth.org Oral Health Foundation Better oral health for all

Reference and administrative details Compony number: 01027338 Chority number: 2631r)8 (England 6 Wales) Principal and registered office: Smlle House, 2 East Unlon Street, Rugby, Warwlckshire, CV22 6AJ Tru$tees: Dr Ben Atklns BDS {retlred by rotoflon December 2023) Sarah Balser Cotherlne Brady Jonet Clarke (Reslgned December 2023) Mharl Coxon RDH (Immedlate Post President) Sohu Dottoni Rlchard Lynch (Fleslgned September 2023) Professor Jonathon Tlmothy Newron (Presldentj Jullette Reeves Helen Tomlinson Professor Georglos fsakos Andrew Hoy (Appolnted lune 2024) lon Waller (Appolnted June 2024 > Ravi Rattar) (Appolnted December 2023) Jason Bunce (Appolnted September 20241 Presldent: Professor Jonathon Tlmothy Newton Secretary 6 Chlef Éxecutlve: Dr Nlgel Carter OBE BDS LDSRCS Bankers: HSBC Bank Plc, 15 Church street, Rugby, CV213PN Audltors: Dafferns LLP One Eastwood, Blnley Buslness Purk, Horry Weston Rcl, Blnley, Covenrry CV3 2UB stockbrokers: Rathbone Investment Management Ltd, 8 Flnsbury Circus, Londorn EC2M 7AZ Annual Report S Finoncial Accounts 2023-24

Welcome from our President Professor Jonathon Timothy Newton l am delighted and honoured to present my first Annual Review as President of the Oral Health Foundation. Our vision as a charlty Is, "Better oral health for all. o vlsSon thot chlmes well wlth the World Health Organisation's 2021 resolurior) on oral health, ancl the subsequent action plan whlch targets Improvements In orol health to 2030. At rhe same time, here in rhe Unlied Klngdom, and elsewhere In the World there Is unequal ancl Inequltoble access to the resources that ore necessary to Improve ond malntain good oral health, Mllllons of people continue to struggle with Issues such as iooth decayi gum dlseose, and mouth concer, whlch have negotlve Impoct on physlcal, sociol and psychologlcal well-belng, Whlle many orol cllseoses are preventable, rhey continue to be prevalent across all age groups and socioeconomic backgrounds. The rlslng burden of orol dlseose is an urgenr Issue, partlcularly In low-lncome communltles, where occess to the resources for oral heolth Is Ilmiied. Our tripartite approoch (outlined In our new Strotegy 20301 provldes a clear and focusecl pathwoy towards achievlng our goals. With three key ambltions at Its heort - empowerlng Sndlvlduals to Improve their oral health," creatbng partnershlps thar promote oral health, and advocotlng for evidence-lnformed policies - our siroiegy is rooted In the bellef that everyone, regardless of background or circumstance, should have rhe opportunlty to enjoy good oral health. As we look back over the past year, we can proudly reflect on our progress through the educational resources we provide, the occreditatior) scheme rhat 05sures the public of quolity oral heolth products, and the campaigns ond partnerships that advocate for policy change. Annual Report & Finonclal Accounts 2023-24

Flnally I would Ilke to take thls opporrunlty ro express our profound thonks to our portners, supporters, and communitles, who are working wlth us to build a future where oral heolth is prioritised, accessible, and promoted os on essential part of overall well-being. We ot the Orol Health Foundotion look forword to working together wlth you to make a meanlngful ond lasting difference In the lives of mlllions. Professor Jonathon Timothy Newton I Presldent Annual Report S Financlal Accounts 2023-24

Contents Page Our mission Our strategy to 2030 National Smile Month Mouth Cancer Action Month Safe Smiles 13 Online S dlgital 15 Educational resources 17 Dental Buddy io The medla 21 Pollcv 23 Monlfesto for better oral health 25 Accreditation 27 portnershlps 29 Flnancial summary 31 Report of the directors and trustees 32 Independent audltor's report 39 Annual accounts 43 Annuol Report S Finoncial Accounts 2023-24

Our mission: better oral health for all The Oral Health Foundation is a charity that believes everybody deserves to have good oral health. Perhaps more than ever before, the heolth of the populotlon tokes the upmosr priorltv. That's why our charity is determlned to contlnue supportlng people ochieve healthler Ilves rhrough better oral health. Belng In good oral health protects a person from a whole manner of dlseases ond condltions. It Is why we toke our responslbllity extremely serlouslyi to Improve people's quallty of Ilfe, by helplng them have ond malntoin a healthy smlle. Looking bock ar our work over the last year, we are portlcularly proud thot our work has contributed towards a healthler society. Our community Inltiotlves attempr to create multl- generatlonal legacles IhaE contlnue ro drlve up standords of oral heolth. At the some tlme, we want to lower the number of people sufferlng from paln and dlstress because of their mouth. Over the lost year, our work has seen us provlde educational and morivatlonal supporr for twice daSly toothbru5hing, low sugar diet5 and the importance of regulor dental visSts. We have contlr)ueé to ploy a leading role In mouth concer ocrlon whlle we hove roken rhe flrsr steps In communlty-focused prolects around the preventlon of dental dlseases, fluoride and dental corles awareness. Dur5ng 2023-24, we have: Provlded orol health Informorion, educatlon and support to communlties at Increased rlsk of oral diseose. Glven dlrect and personal odvice to thousands to help reduce health inequolities. Successfully lobbled for effective orol heolth pollcles In rhe UK, ocross Europe and throughout the world. Invested funds ro raise aworeness of mouth concer and have become o foundlng member of a new heod ond neck cancer coolition. Developed more portnershlps wlth assoclorions oné orgonlsotlons, to help exrend rhe Impacr of our programmes, not only In the UK but around the world. Reached mllllons of people wlth oral health Information through press activitvi public health rjwareness campoigns ond sociol medlo actlvlties. Annual Report S Finonclal Accounts 2023-24

A strategy for better oral health Over the last year, the Oral Health Foundation has created the framework of its new strategy. The below ambitions will gulde the charity's projects ond ocrlviries for the next f Sve years, ond help us ochleve our ultimate mlsslon of k)etter oral health for oll. Ambltlon I: Empowerlng people and communltles to Improve oral health and quallty of Ilfe Helplng people to Improve their oral health Is ot rhe very heart of what we do. That's because when people hove a healthy mouth, their Ilves chonge for the betrer. The good news is that many oral diseases are almost entirely preventable- which meon5 0 solution to erodicote them is in our own honds. Ihis might mean providing informotion to help people look after their mouths or motlvating them by communlcating the beneflts of hovlng good oral health. It could even mean supporting those without the ability or meons to care for their oral health, for who oral disease is far more likely. We are determlned to help everyone. Over rhe nexr flve yeors, we wlll help creote o heolthber populoiion by reduclng the prevolence of orol diseoses. Annual Report S Flntjnclal Accounts 2023-24

Ambition 2: working with organlsotlons and Indivlduals to enhance access to resources to improve oral health and quality of Ilfe Our mlssion to Improve oral health connot be done alone. We neea the support of others. The Oral Health Foundatlon Is an Incluslve organisotlon that welcomes support and parrnershlp opportunltles from anybody Sntere5ted In Improvlng oral health. We ore commltred to dellverlng octlvltles ond projects alongslde o vast ronge of people who mlght shore our passlon for shaplng the future of better oral health. By adding our comblned resources, we can moke a bigger difference and help more people to ochleve o healthler mouth. Over the next five years we will develop portnershlps thot wlll help us Improve occess to OTal heolrh resources for mlllions of people. Arnbltlon 3= Advocatlng for evldence informed policy to promote oral health and reduce oral health inequalities Publlc policies have o profound effect on publlc health. Over recent years we hove been extremely dlsappolnteQ by preventive pollcles thar have elther been watered down or Temoved from the polltScal ogendo. Becouse thls trend need5 to chonge, we wlll invest our resources to toke the lead In odvocotbng for evldence-lnformed oral heolth pollcles. To create o heolthler future for the publlc, we wlll champion Inltlotives and actions wlth pollcymakers, to ralse tr)elr awa ness of change5 required to bring about slgnificant improvements to orol heolth. Influenclng motters of policy wlll be ot the cornerstone of our chority's work. By uslng the latest ond strongest scientlf ic re5eorch, alongside o sustoined ond targeted approach, our campalgning can influence policymokers to enact meosures that can really moke a difference. Over the nexr flve yeors we will support pollcy meosures that hove the potentlal to recluce oral diseases and tackle health inequolitles. The full docuinent 'Our srroregy ro 2030, wlll be Pliblished In 2025. Annual Report 6 Financial Accour)ts 2023-24

National Smile Brushing for better health with National Smile Month Month Orol Health Foundation The 48th annual National Smile Month took place from 13 May to 13 June 2024, under the inspiring theme of 'love your smile,. Thls year, the campoign focused on promotlng the beneflts of o healthy smlle and the Importonce of conslslent oral hyglene, bolanced food and drlnk cholces, ond uslng the righr oral care products. It also hlghllghted the connectSon between a smile, confldernce, and wellbelngl whlle oddresslng the diseoses ond condltlons that can Impact oral heolth, Our launch event at the Foundling Museum in London saw an impressive turnout, with attendees Includlng sponsors, clients, retoilers, dental professlonals, government deportmenrs, locol ourhorltles, medlo, ond compalgn supporters. Thls evenr set the tone for o successful and impactful campaign. Campalgn achlevements This year's campaign saw the introduction of13 new special campaign products, resulting n the sale of over 68,000 Items. This generated over £IOk in proflt, whlch wlll fund our ongoing work and octlvirles. Thousornds of posters, pens, bodges, ond brushlng charts were dlstributed, ono over 8,000 Smlleys, balloons, and stSckers reached clental practices, NHS trusts, community dentol services, nurserles, schools, and care home5. Natlonal Smlle Month 2024 also sow hundreds of oral heolth events across the UK, engoglng Annuol Report S Finonclol Accounts 2023-24

an estimated six million people. Activities ranged from brushing demonstrotions and assembly talks in schoo5s to comprehensive events In local communities and hospitals, like Whittirngton Hospital. Our Great Brltlsh Brushathon and the new Tooth Fairy competition were partlcularly well recelved, wlrh over 300 entrSes from schools, nurserles, and chlldminders. S J4:1-.i Medla and public engagement The campalgn's medla presence was substantial, with over100 articles in prir)t and onllne media, reachlng a clrculotion of neorly 260 mllllon. Thls coverooe, valued oc over £2.4 mlllion, slgnlficanrly roised the proflle of oral health. We olso conducted a publlc survey of more than 2,000 UK adults, whlch revealed valuable insights Into oral health behaviours ond informed our medlo octivitles. Our broodcost dayi led by Mlrondo Steeples from the Brltlsh Soclery of t)entol Hyglene and Theropy, reached an oudlence of over 3.3 mlllion people through 116 radio stations. The National Smile Month weL)slte recelved 65,000 vlews, and our soclal medla efforts saw rhousonds engaglng wlth campolgn posts uslng #smllemonth and #mysmlley5elfie. Innovatlve Inltlatlves Thls year, we launched the Tooth Falry competitlon ro engoge young chlldren In Notlonol Smlle Month, resultlng In over 300 entrles. Our oral heolth podcast was downloaded over 250 times, and our compo5gn vldeos gornered over 53,000 views with more thun 900 hours watched. Notlonol Smlle Mor)rh 2024 also ochleved remarkoble success In publlc engagement and medla coverage. We are grateful for the support from our sponsors, partlclpants, and Ihe communltv, whlch mode the compoSgn posslble. Acknowledgements We extend our heartfelt thanks to the thousonds of organisatlons who supported the campalgn by shoring morerials ond running events. Your efforts mode o slgnlflcant dlfference In reochlng a wider audience and spreading crucial oral health messages. Our dearest thanks go to our partners.. Oral-B, Holeon, Boots, Wrigley Orol Health Progromme, Kenvue, EMS, and BSDHT. Without your financial support, the campaign wouldn't have reoched the number ond diverse ronge of people It dld. For more informotion ond to stoy updoted on our octivitles, vislt w niil 10 Annual Report & Financial Accounts 2023-24

Raising awareness of mouth cancer: the impact of mouth cancer 5*- Mouth Cancer Action Month is a vital campoign dedicated to improving awareness around moLJth cancer. By spreading knowledge of eorly slgnsi symptoms, ond rlsk foctors, we empower Indlvlduols to be vlgilant, to act qulckly when they notlce anything unusual, and to vlslr thelr dental or medlcol professional If In doubt. Through thls compolgn, we encouroge people to stov °mouthoware' ond promote the cruclal messoge.. 'If in doubt, get checked out.. Whlle most cancers ore decllnlng In number, we contlnue to see a rise In mouth cancer. We estlmate that there are10,825 people newly dSagnosed cases In the UK - o staggerlng133% Increose over the lost 20 years. There's never been a more presslng time to boost oworeness and foster early detection. Early dlagnosls slgnlficantly improves outcomes, yet over half of all coses ore discovered ot an advonced stage. By Improvlng publlc knowledge, we Increase the chances of spotting slgns sooner, when treatment options ore more effective. Increased medla exposure and communlty involvement Last yeor, the compaign golned over 600 pleces of medio coverage, Includlr)g high-profile exclusives wlth BBC and ITV, ond slgnlficant presence In molor UK outlers like the Dolly Mall, Sun, Express, Mirror, Times, Guardion and Independent. Additionallyi we er)gaged audiences through more thon 100 rodlo Iniervlews across the countryh rolslng aworeness across diverse platforms ond reochlng communities nationwide. The compalgn wos olso heovlly promoted across dentlstrvi general medlcal ond pharmocv press - highlighting the importance of the health profession to remain vigilant omongst porients ond customers while glvlng Ihem resources to reach non-vlsltors ocross their locol communitie5. Annuol Report & Flnanclol Accounts 2023-24

Engaging communities and empowering healthler cholces Compaign moterlols reached more than 15,000 waiting rooms across dental practices, h05PitL)Is, GP surgeries, and phormocles, bringlng vltal informatlon to thousands of patlenrs. More thon 20,000 campaign products were shared with orgonisations to educate the public on spottlr)g early warning signs, and even the Armed Forces ployed a role, dlstrlbutlng campolgn packs to their dental centres. The iconic Blue Ribbon Badge continues to be a conversation starrer, with over 1,500 new bodges sold last year alone, adding to the 250,000 already worn by supporters nationwide. A growlng dlgital presence and valuable resources Dlgiral engagement also reached new heights, wlth more thon 75,000 people vlsitlng the compalgn webslte, ar)d soclal medla posts estlmated to hove reached over 200,000 people. Campoign vldeos were wotched by over100,000 indlvlduals, and thousonds tuned into our podcast 5erles. Our State of Mouth Cancer Report, downloaded by 2,500 usersi presented updoted cllnlcal dara and oworeness stotlstlcs, further hlghllghtlng the Importonce of early diagnosls and rlsk reductlon. Maklng a measurable dlfference In mouth cancer referrals Data we retrieved from more than 80 NHS Trusts reveals that mouth car)cer referrals rlse bv an averoge of13% each November, and In some cases, referrals Increase by as much as 27% durlng Mouth Cancer Action Month. This suggests that the campaign's awarer)ess efforts moy directly contrlbure to more tlmely referrals and potentlolSy Improved outcomes for those affected. It also supports onecdotal evldence we hove heard from mouth cancer survlvors, who clolm thelr cancer was spotted by their dentlst as part of on awareness drive clurlng November's campalgn. A call to contlnue the support The continued success of Mouth Cancer Action Month would not be pos51ble without the support of our partners, Portmon-Denrex and the Mouth Concer Foundatlon. The campcjign also received a generous donation from Slmplyhealth. With the continued commltment of these and other orgonlsotlons, we con extend our reach ond contlnue moklng o difference In the lives of those affected by mouth cancer. Thank you to everyone who supports Mouth Concer Action Month - together, we're fosterlng a heairhler, more informed communltv. 12 Annual Report S Flnancial Accounts 2023-24

Advocating for safe dentistry with Safe Smiles As more people strive for a smile that not only feels good but looks stunning, the demand for cosmetic dental treatments has surged. In the UK, many indlvlduals invest hundreds of pounds each yeor In dental care, hoping to enhance both health and oesthetics. Yet, are oll these treoiments safe and sound choices? Our research suggests otherwlse, The rlsks of DIY and dental tourSsm In recenr yeors, a concernlng trend hos emerged.. one-in-four UK households hos ottempied some form of DIY dentistry. This often involves trylng soclol medlo "hacks. or purchosing low-cost, dlrect-to-consumer treotments online. The slluatlon Is even more olormlng wlth the rlse of Ildental tourlsm,. where patlents seek treatment abrood. According to Which?, nearly one in five patients who pursued treaiment overseos repoYtecJ complications, whlle many orhers experlenced inodequate oftercore. The wldely publiclsed IITurkey Teerhll phenomenon has become a stork reminder of the risks Involved. Heolth and flnanclal Impacts of unsafe dentlstrv The consequences of DIY and unregulated dental treatments are severe. Common complications include bone and tooth Iossi jaw issues, and gum recession, all of which can leod to long-term fveoiih concerns and signiflcont flnanciol burdens. Our reseorch found that, on overage, people spend £1,500 to correct DIV treotments that go wrong. Shockinglyi 15Vo of UK households have even tried filling cavities or extractSng teeth themselves- an unsustobnoble trend Ihot underscores the urgency for better awareness. 13 Annual Report 6 Financial Accounts 2023-24

Safe Smiles: promoting sofe, professionol dentistry Safe Smlles Is our dedlcoted public oworeness campaign aimed at educoiing Individuals obout the volue of professlonally delivered dental core. Through Sofe Smlles, we provide clear guidance on choosing ouolifiecl practltloners ond the rlsks of direct-to- consumer treatments and unregulated providers. Our campalgn oddresses the mlsconceptions around'sofe. Ingredients ond products, encouraglng Pollents to seek treatments thai ore proven safe ond effectlve when performed by licensed professlonals. Industry support and moving forward In the post year, we've hosted two professlonol roundtobles with leading Industry experts, sporklng essentlol dlscusslons and settlng plar)s for politlcal engagement and educatlon progromme5. We extend our grotitude to Align Technologyi our campaign sponsor, and the monv organlsatlons supportlng this effori. Safe Smlles Is proudly endorsed by the Brltlsh Dental Associarlon, Britlsh Orthodontic Societyi British Dental Industry A5SOClOtion, Brltish Academv of Cosmetlc Dentlsrry, British Dentol Bleochlng Soclety, British Soclety of Dental Hyglene ond Therapyi Brltlsh Assoclarion of Dental Nurses, and the British Assoclotlon of Dentol Therapisrs. Looking oheod with rhls wldespread support and a clear mission, Safe Smiles is poving the woy for o future where Indlvlduals con seek a healrhy, beautiful smlle with confidence. By empowerlng people to make Ir)formed, safe choices, we're working towards a denial londscape where qualltv regulated core is the standard. 14 Annuol Report 8 Finoncial Accounts 2023-24

Empowering oral health with knowledge online At the Oral Health Foundation, we believe that empowering people with occurate information con shape healthier lives. Todoy, more than ever, Indlvlduals worldwlde are seeklng relloble, accesslble resources to understond and manage Ihelr oral health. Over the past year, our website has welcomed more than1.6 mllllon vlsltors looklng for advlce, reassuronce, and Informatlon. Thls growlng dlgltal engagement reflects o vltal need - one we ore commltted to meetlnG Wlth trustworthlness, accuracy, and o commltment to health ond wellbeing. Provlding trustworthv guidance In a dlgltal age In o world where Informotion Ss endless but not olwoys accurote, we know that people value a trustworthy source. Our mls51on Is to be that source- o ploce where people know rhey're getting rhe facts. Through careful Investmenr In dlgltal platforms, we ore ensurlng thot accesslble, engaglngi and comprehenslve orol health Information reaches mlllions. Our commitment to online educatlon allows us to offer resources that resonote with Indivlduols across oges, Interests, and needs, empowering them to take charge of their health with confidence. 8rldglng borders through language and access Our reach spans continents and languoges. Wlth sOurceS Sn Mondorln, Arablc, Hlndl, Spanish, Germon, Russlan, French, Pollsh, ar)d Portuguese, we're commltted to making sure longuoge Is never o borrier to crlrlcol health Informatlon. By cleliverlng content In multlple longuoges, we're helping communltles In hundreds of countries to improve their health through knowledge. This multillngual effort reflects our bellef that everyone deserves access to quallty Information about their wellbeing, regardless of location or language. 15 Annuol Report & Financlol Accounts 2023-24

Connecting through social media and community engagement OLJr onllne presence extends beyond our website, bringing our messoge to new audiences Ihrough social media. With over110,000 followers ocross our plotforins, we reoched more rhan three million people last year, sharing knowledge, Inspiring action, ond fosiering community. Each like, share, and comment represents someone engaging with orol health in o meoningful woy. Our communities on Instogram, TikTok ond VouTube continue to grow- watching more than 10,000 hours of video contenr allowlng us to reoch younger audiences with p051S thor resonore and encourage posllive Ilfestyle choices. Strengthening relationships with our subscribers Wifh more thon 20,000 emoil subscribers, we mointoin o meanlngful connectlon with Indivlduals who want to stoy informed about OLir cliarity's work. Through our emoil updates, we provlde voluoble resources, shore recent developments, and keep our supporiers engoged in the cause of improving oral heolth. Thls strong community not only tr)eneflES from up-to-dote Informorlon but also ploys o vitol role in spreading awareness and inspiring posiiive heolih proctices. Creating a healthier world through knowledge For Ihose who moy not hove trodifional heolihcare occess, our digital plotforms are essentlal_ By providing onlir)e resources, we're helping communities to undersiand, manoge, ond improve rhelr orol health, especiolly where healthcare Opllons ore limited. With every vlsitor, follower, and subscriber, we move closer to a world where essentiol heolth knowledge Is ovollable to everyone, everywhere. We are proud to be port of thisjourney toward better health, empowerlng people to moke informecj cholces thot contribute to thelr Ilfelong wellbeing. Through your support ond engagement, you ore port of this srory. Together, we're building a future where knowledge and good health go hand in hand, occessible to all who seek it. Thank you for being wlth us on this mis510n. 16 Annuol Reporr S Financial Accounts 2023-24

Inspiring change through oral health education At the Oral Health Foundation, we believe that education has the power to creote lasting health transformations. By ralslng the srondords of oral heolth education, we're inspirlng positlve behavloui changes that wlll Improve the health of the mouth ond, ultimorelyi the wellbelng of people across the UK. Thls year, we've dedicated ourselves to developing hlgh-quallty educatlonol resources ond informatlon for health professlonals notlonwlde, empowerlng them ro make o real difference In the communitles they serve. Supportlng dental practlces and health professlonals Wlth 50 years of experlence In gulding the publlc on how to improve thelr oral heolth, we know the viral role thot dental professlonols ploy In dellverlng thls knowledge. Our eductstionol resources ore deslgned to strengthen the communlcatlon berween dental teams and their patients, providing support to health professlonals as they Insplre healthler hoblts. Over the past year, more than 2,500 dental practices, health centres, hospitals, and schools across the UK hove used our products to eclucote patients on the Importance of a healthv mouth, reflectlng our commitment to supporting dental professlonals In thelr mission to improve oral health. Leading the way in oral health resources The Oral Heolth Foundation is proud to be o leocjlng supplier of oral heolth educotlonal materials not only in the UK but around the world. Thls yeor olone, we dlstrlbure(J neorly 250,000 leaflets, helplng Indivlduals understand the essentlal steps to mainttjining good oral hygiene. Our 'Tell Me About, series, o popular 17 Annual Report S Financial Accounts 2023-24

resource featuring 52 different potient leoflets, continues to expond, offering comprehenslve information on o wide range of toplcs. These resources have become invalutsble tools for health professionals ond patients allke, maklng complex information accessible and proctical for everydoy use. Reaching local communities with dental packs One of our most Smpactful resources Is our dentol pock - a best-selllng Item that provides people wlth the baslcs they need for good oral hyglene. Over the lasr year, we dlstrlbuted more thon 37,000 dentol packs, whlch ore partlcularly effectlve for underserved Indlvlduols and famllles In locol communltles, These packs offer proctlcal support, allowlng people to practlce good oral heolth at home or on the oo. As oral healrh Is o vltol aspect of overoll health, these resources are helplno to ensure that everyone has access to rhe tools they need for a healthy smlle. Providlng essentlal supplles for healthier smiles Toothbrushlng Is the cornerstone of oral health, and thi5 year, we were pleased to dlstribute more than100,000 toothbrushes ond 16,000 tubes of roothpaste to communltlès In need. By offerlng these essentials, we're helplng Indlvlduals ond famllles malntaln the dally hablts necessary for o Ilfetime of healthy smlles. From toothbrushes to educational leafleis, each resource reflects our misslon to creote healthler communltles by maklng orol health tools accesslble and empowering. A future bullt on knowledge and health Through these resources, we're creotlng an environment where Individuals feel empowered to moke informed cholces about thelr health. Our work goes beyond products - it'5 obout fosrerlng an understonding of the importance of oral health as part of overall wellbeing. As we look forward, we remain committed to reachlng even more communltles* provldlng support, education, ond Insplratlon for heolthler, happler smiles. Together, we're maklng o dbfference, one resource ot o time. 18 Annual Report S Finonclol Accounts 2023-24

Championing children's oral health from the start From their first tooth to their first visit to the dentist, children's oral health is a critical part of their early wellbeing. Vet, tooth decav remains a major issue across UK primary schools, where eight to nine children in every class have already experienced it. Thls means nearly o quarrer of a mllllon chlldren each school year - and approximately 3.3 mllllon young people aged 0-14 - are affected by this preventoble condltion. The Qrol Health Foundatlon is dedlcated to oddresslng this challenge by empowerlng young chlldreni porents, ond educators wlth engoglng ane Impactful orol health educatlon. Supporting children's learnlng wlth dental buddy Our Dental Buddy programme hos become o cornerstone In teochlng young chlldren about orol health, offerlng speclolly designed educoiionol materials for borh home ond clossroom use. Free resources for Eorly Veors, Key Stage One, and Key Stage Two include Interactlve lesson plons, octSvlty sheets, and software for whlteboards to make learnlng fun and accesslble. These resources were downlooded by olmost 15,000 people, Including health profes51onals, teochers and parent5, underscoring the need for high-quality orol healih educotlon for children. We're thrilled to see Dentol Buddy used to Instil healthy habits early on. Hands-on learning with brush time and tooth tlme In addltlon to Dental Buddyi our progrommes Brush Tlme ancl Tooth Time brlng a honds-on approach to learning, uslng octlvltles ond play to build children's understanding of oral io Annual Report S Flnanclal Accounrs 2023-24

health. Designed for school settings, these progrommes help kids engoge with toothbrushing techniques and hyglene praciices Irb an Interactive Woyi making orol health ts posltive and enjoyable part of their day. By Introducing these habits eorlyi we're settlng chlldren up for a future of healthier smlles and reducing the risks assoclated wirh poor oral heolih. Expandlng our reach In schools nationwlde Since tooth decay is the most common non-communlcable dlsease In chlldren yet one that's easily preventable- our ITilssluii Is tu brlng oral healih educatlon 10 schools across the country. By integratlng our programmes into primary education, we're tackling this health crisls from multlple angles, helping children learn good hoblts rhor con lost o Ilferlme We belleve that heolthy mouths and happy smlles should Slort early, and our school-bosed progrommes are empowering children to protect their oral health. A healthler future, one smlle at a time Wlth proorammes Ilke Dental Buddy, Brush Time, and Tooth Tlme, we ore commltted to making o real Impact on chlldhood orol heolth. Our work doesn'r lust educate- It empowers chlldren, supports porents, ond srrengthens the communlty's commitment to lifelong oral hygiene. Together, we're 5hoplng a future where fewer chlldren experlence tooth decay, ond more grow up wlth the knowledge they need to protect their smiles for years to come. 20 Annuol Report S Finoncial Accounts 2023-24

Driving oral health awareness through media The media is on essential platform for the Oral Health Foundation to spread important messages about oral health and wellbeing. By collaboratlng wsrh lournallsrs, broadcasters, and publicatlons, we're oble to connect wlth aLAdlences on a brood scole, encouraglng them to learn, follow, ond support our Inltiatives. In 2023-24, we strengthened our medlo presence slgnlflconrly, poslfionlng the Oral Health Foundatlon as a trusted volce n the world of orol health. Building a strong and trusted medla presence Our press team dedlcoted the post year to molntolnlng close relotionshlps wlth lournallsts and medla outlets across the UK. Thls effort hos allowed us to ralse oral health awarenes5 on the medla agenda and, most importantly¢ to ensure thot only tsccurote, Independent, ond balanced informatlon Is belng shared wlth the publlc. We understond the power of Informatlon, especlally Ir) todoy's dlverse socletvi and we ore commltied to brlnging cruciol oral health Informatlon to oudlences from oll bockgrounds. Combatlng myths and mlslnformatlon Orol health, Ilke many health toplc5, Is often mlsunderstood, wlth myths and mlsinformatlon circulating widely. We see ourselves os on Impartiol expert source, dedlcoted to debunking myths ond ecjucotlng people on how to improve their oral heolfh. By estoblishing ourselves os o credlble voice, we aim to help the public make informed declslor15 thot enhance their health and wellbelng. Wlth our expertise, we ore contrlbuting to o more knowledgeable cjnd healthier socletv. 21 Annual Report S Financiol Accounts 2023-24

Our most influential year yet Thls yeor, we acflleved incredible media engogement, continuing our journey as one of the world's most influential voices in oral health. In oddition to over 2,300 article5 published onlir)e and In prlnt, we partlcipated in more than 250 radio intervlews ond television broodcasrs. These Ilve dlscusslons, totolllng over flve hours of alr tlme, ollowed us to reoch Ilsteners ond vlewers in real time, sparking conversotions and interest in oral health. The incredible reach of our medio presence extended to over 60 countries, wlth an estimated readership of more than 8 bllllon an au¢Jlence slze greater than Ehe global populatlon. Promoting positive health messages for lasting impact Our medlo work thls year hos been ariven by a deslre to Insplre posltlve change and promote occessible, trustworthy Irsformotlon about orol health. Each article, interview, and broadcast provided an opportunSty to engage the publbc, hlghlight the importonce of orol health, ond encourage proactlve measures for Ilfelong wellbelng. As we look to the future, we ore dedicated to mointainlng our role as o medio leoder In orol healrh, commltted to reachlng even more people wlth messages thot make o real difference In rhelr Ilves. A future bullt on trusted Information Our success thls yeor conflrms the Importance of provldlng trusted, accessSble oral health informotlon. A5 we contlnue to expand our reach, we remaln comrnltred to bulldlng a future where oral health Is prloritlsed and accessible for all. Through the medlo, we are not only sharlng knowledge but also empowering people to toke control of their health ancl encouraging a soclety where oral health Is valued and understood. 22 Annual Report S Financial Accounts 2023-24

Lobbying and influencing: championing oral health policy At the Oral Health Foundation, lobbying and influencing policy on oral health remains centrol to our mission. Over the pcjst year, we've worked tirelessly to elevate the Importance of oral health across varlous plarforms and In crltlcal pollcy dlscusslons. We know rhot effeciive pollcy changes con lead to lasting improvements in the care people receive and the health they enjoy, so we've focused on rhe key Issues that morter most to the publlc. Our efforts are not Isolated,. we contlnue to collaborate wlth a dlverse range of Ilke-mlnded organisatlons. Bylolnlng forces wlth others, we have been oble to amplify our voice and odvocote for posltive chonge on beholf of communltSes throughouc the UK. Together, we are peflrionlng MPS, Lords, and government agencles to address key areos such as the rlse In mouth concer ond oral heolth Inequalltles. Bulldlng powerful coalitions One of our proudest ochlevemenrs thls year hos been our contlnued Involvement in two critical coalltlons, whlch have become Insrrumental In shoplng pollcy dlscusslons oround orol ond general health. As a foundlng member of the Head & Neck Concer UK Coolltlon, we've been odvocotlng for Improved treatment, Increosed research fundlng* ond belter healthcare pathways for those affected by these complex concers. Addltionally, through our Involvement In the HPV Coallrlon, we've been pushlng for stronger governmentol actlon to ellmlnate all HPV-relared concers, calllng for pollcles that prloritlse preventlon and ultlmately alm to eradicate these preventoble condltions In both men and women. Beyond the UK, we remaln proucj members of rhe Platform for Better Oral Health In Europe. Thls collectlve of influentlol bodies contSnues 10 advocate for oral health as on Integrol port of overall health wlthin European Instlturions. We have worked olongslde other experts to p(Jsh for oral health to be central to the policies of the European Commlssion ond the European Parliament. Thls year, our efforis have been focused on persuoding EU member states to odopt mandatory alcohol lobelling, o critical step forword In prorectlng oral heolth. We've also advocated for the Incluslon of oral health in the WHO Global Health Strategy and supported EU initiatives Ilke the Europe Beailng Concer Plan. Our role In shaping these regional and global pollcies Is one we take serlouslyi knowlng that the consequences of rhese declslons wlll affect millions of people's oral health across the continent. 23 Annuol Report S Financial Accounts 2023-24

Thls yeor, rhe Plotform for Berter Orol Health In Europe has successfully placed orol heolth onto the health agenda of the European Union during the 2019-2024 mondote. This wos morked by the lounch of the groLJP'S new Monlfesto ot the European Porllament on 13 February 2024, at whlch our chief executive Dr Nigel Corter delivered o speech. Strengthening the national conversation In the UL we've remalned actively engaged In dlscusslons about the future of oral health. A key focus this year has been oddressing the ongolng chollenges surrounding the accesslbllltv and affordoblllty of NHS dental servlces, Issues we hove long highlighted. We are continulng to odvocote for much-needed reforms in this oreo, worklng closely wlth our porrners and kev stakeholders to drive meaningful change. We've also malniolned our stance on pollcles reloted to sugar and smoklng, both of whlch rlave a direct Impact on oral health. As voplng contlnues to rise in popularltvi we've been recelvlng more Inquirbes obout its effects on oral healrh. While evldence shows vaping Is a less harmful alternotlve to smoklng, we're colling for further research to better understand Its long-term impact on the mouth. Worklng wlth partners for a heolthler future Our portnershlps contlnue to expand, partlcularly wlth the Chlldren's Food Worklng Group and Sustain. This yeor, we've used our platform to odvocote for the Soft Drinks Industry Levy to fund oral health preventlon and promotlon efforts. As port of our ongoing work wlth Sustaln, we have been preparlng to present our case to the Treosury aheod of the Autumn Budget, urglng for pollcy changes thot will help make orol heolth a natlonal priorlty. Addltlonolly, we've been worklng closely with rhe GDC Leadershlp Councll to push for an Integrated heolthcare system where oral health Ss treated as part of overoll health. Our odvocacy hos Involved a number of key meetlngs wlth MPS ond policymakers, Includlng a pre-election meeting with several UKIS polltical portle5 to discuss the future of NHS dentistry. Lookln9 ahead As we continue our mlsslon to Improve oral health across the UK and beyond, the work we hove done this year will lay the groundwork for further progress in the coming months. Bv malntalnlng our focus on colloboroiion, policy Influence, ond roisbng owareness, we remaln committed to ensuring that oral health is given the attention it deserves within both public health policy and wider sociery. We're grateful for the ongoing support of our partners, rhe publlc, and pollcymokers as we work towords a healthier future for everyone. The lourney towards betier oral heolrh Is for from over, but wlth contlnued odvococy and colloborotion, we ore confident that the changes we seek are within reoch. 24 Annual Report & Flnanciol Accounts 2023-24

A People's Manifesto for Better Oral Health In the lead-up to the 2024 General Election, the Oral Health Foundation launched 'Prevention, Care, Education.. A People's Manifesto for Improved Oral Health in the UK,. The manifesto serve(J as a bold call to action, urging the next government to prloritlse oral health os a vltal ospect of natlonal well-belng. For roo long, oral health hos been sldellned, and we ore determlned to see It become o key part of the healthcore agenda moving forward. Recognlslng thot oral heolth plays an essentlal role In dally Ilfe, we call for equbtable access to care for all, regardless of soclo-economlc status. As a crltlcol issue that Impacts overall health, the Oral Heolth Foundatlon belleves It is tSme for governments to make lastlngi comprehenslve commltmentsto Improve the natlon's orol health. The three pillars of oral health transformatlon The manlfesto Is built around three core pillars thot wlll guSde the new government's approach to improving orol health.. Preventlon: By emphoslslng preventlve care, such as water fluorldatlon, dolly brushing routlnes, regulor dental visits, ond fluoride Ireaiments, the Foundation advocates for o prooctive opprooch to orol health that prevents dSsease before it starts. Access to Care.. The current NHS dental crlsls hlghllghts the urgent need for accesslble, hlgh-quollty care. The Foundatlon calls for a healthcare system that Integrates dental care wlth general health 5ervlces, ensurlng that everyone con access tlmely ond effectlve treatments when they need them most. Education: Educatlng the publlc, partlcularly chlldren ond underserved communlties, Is essentlal for fosterlr)g heolthy oral hablls. The manlfesto calls for increased investment in educatlonal programmes that will teoch good oral hygiene from a young age and promote Ilfelong oral heolrh. Pollcy prlorlties for the Labour government To address these chollenges, the Oral Heolth Foundorion outlined len crltical pollcv recommendotions aimed at transforming oral health care in the UK.. Reform the NHS Dental Contro¢t.' The current NHS dentol controct should prlorltise prevention over treatment, shifting the focus to proactive core ond early interventlon. 25 Annual Report & Flnonciol Accounts 2023-24

Universal Woter Fluoridation= Widespread water fluorldation should be Implemented ocross the UK 10 prevent tooth decay and redLJce health inequollties.
Reintroduce Oral Health Promotion Teams: Expanding oral health promotion teams will ensure rhe publlc has occess ro educational resources, improvlng orol health knowledge ond encouroglng eorly diseose derection.
Enhance School Toothbrushing Programmes= Increosing toothbrushing Inltlatives in schools, parricularly In earlv veors settlngs, wlll help Insrii healthy hablls from o young age.
Expond the Sugar Tax: A broader sugor tax should be Introduced, targeting sugary drlnks ond unhealihy foods, along wlth srricter controls on junk food odvertlslng 10 chlldren, especially or)line and on TV. O. Progresslve Smoking Leglslatlon- Gradually rolslng the legal smoklng age and Introducing meosures to reduce tobacco use among younger generatlons wlll help protect future public health.
Invest in Oral Health Campaigns: Government fundlng for oral heolth OWOTeness campaigns should be ringfenced to promote preventive care and provide publlc education on oral hyglene.
Integrate Oral Health with Generol Health.. Oral health should be fully integrated Into rhe wlder healthcare sysrem, improvlng overoll publlc health outcomes ancl reducing long-term healthcare costs. g. Address the Dentol Workforce Shortoge= Expancllng dentol schools, recognlslng Internotlonal quallflcailons, and Improvlng coreer development opportunSties will help address the current shortoge of dental professlonols.
Moke NHS Dentistry More Affordable.. The cost of NHS dental servlces should be reo5sessed to ensure they are accessible to oll, particularly in light of the cosi-of-livlng crlsls. Looklng ahead: oral health as o natlonal prlorlty Orol health remalns o vital part of overall well-belng, affecting both quality of life and productivity. As we move forword, the Oral Health Foundotion conrsnues to urge pollcymakers and the publlc ro recognlse the imporiance of orol health In notlonol healrh dlscusslons. Wlth the government set to address key choller)ges in the coming years, it is essential that oral health is no longer overlooked but glven the ottentlon and support It deserves. In the coming months, we will continue to advocate for the policies loid out in thls manifesto and ensure thar orol health remolns a priority for the nexr government. By supporting these initiotives, we car) build o healrhier, more productive soclety ond ensure that everyone has access ro the high-quality orol health core they deserve. 26 Annual Report S Financlol Accounts 2023-24

Evaluating the claims of oral ealth products with Accreditation The Oral Health Foundation's Accreditation scheme helps both consumers and healthcare professionals make informed choices about the dental products they buy or recommend. Operatlng for over 30 yeors, the programme Is internationally recognlsed. Slnce Irs InceptSon, the ever-increasing range of products avallable could not be more diverse. Orol care products ar)d accessorles carrying the 'Oral Heolth Foundatlon Approveé, logo have been successfully accredlted through the charlty's Inclependent panel of dentol experis, +• Thls ponel carrles our a rlgorous revlew of a porifollo of evldence submitted to support the beneflclal clolms being made on pock, olong Wlth a sample of the product. We are pleosed fo say rhoi rhe UK'S top seven supermarkets all have o number of producrs occredbted from theSr own brand ranges of oral care accessories. This yeor we have seen brand refreshes from three supermorkets as well os new products introduced to thelr ronges. The Income from thls octlvlty currently occounts for 30% of Ihe Foundation's total Income, and we onticipate o IO% growth from this areo due to a Strong pipeline for the year oheod, The 'Smiley Face, kitemark The'smlley Foce, logo on pack provides reassurance for the publlc thotthe clalms have been Inclependently verlfled, showing the product to be a useful aid In oral heaifh. srudles show thar olmost three-in-four people do not olways believe product clalms - thot's why Accreditotior) is so Important. The'Approved' mark Is olso useful for the dental team when advising potients on products 27 Annuol Report S Financial Accounts 2023-24

ro use between dental vlsits. Suggestlng products carrylng rhe'Approvedl logo on pock Is on Ideal way for dental profe551onals to convey product recommendatlons qulckly and slmplv. Unlike the prlnt on packogingi whlch is often too smoll ond hard to read, the'smlley face, symbol of'ORAL HEALTH FOUNDATION APPROVAL, Is easy to spor, helplng patlents navlgote rhe sheer number of oral health care products available to buv. Whether people are looklng for somethlng ro help wlth sensifivlty, sioln removal, or heolthv gums, chooslng a product approved by the Oral Health Foundotlon provldes reassurance that the beneflts belng clolmed on the pack are nor exaggeroted or folse. FurthermDrei products wlth accredltatlon aTe wldely accesslble, as many well-known brands and supermorket own-brond products have ochieved'oral Heolth Foundotion Approved, status. Thls meons that no matter people's budgets, they can rest assured that they will flnd on approprlate product. All these products are ovoilable in supermarketsi pharmacies, and even onllne - anywhere they woulcj normolly buy thelr dental products. Success and global reach Since its Inception, over 1,100 products have been opproved through the scheme, sold across 60 countries. So, no matter where these products are sold, consumers con be assured of the quolllv of the product If It carrles the 'Approved' smiley face logo on the pack. It's fantastic to see that more and more global brand51 partlcularly from the Middle EasL India, South Asla, and South-Eost Asia, are seeklng our approval. This year, we launched a pilot programme offering publlc relatlons support to o new clienL aimed at raising awareness aboui the benefits of accreditation for the public, the professlon, and potenriol corporare portners. We now plon to extend this PR support to all new accreditation clients in the coming yeor. 28 Annual Report & Finar)cial Accounts 2023-24

Valuing our partnerships As an independent charity, the Oral Health Foundation does not relv on government funding or large-scale privote donations. As an independent charityi the Oral Health Foundation does not rely on government funding or large-scale prlvore donatlons. Insteod, we depend on the kindness, generoslty, and contlnued support of individuals, orgonisotions, and businesses to help drive our mission of improving oral health for all. In a tlme wher) oral heolth Inequalities are Increasing and the rates of mouth cancer conrinue to rlse, our role as a leodlng volce In orol heolth education and preventive action is more critlcal than ever. At the core of our work Is Incluslvlty - ensuring that everyone, from Indivlduals to orgonlsations, hos the opporrunllv to be Snvolved In our efforts. Our supporters reflect the wlde-reachlng impoct of our mission, encompossing dentists, oral health professlonals, surgeries, corporotions, ond members of rhe publlc. Desplte rhe challenges posed by dlfficult economlc tlmes we are ontlnually moved by the generoslty shown by our supporters. Thanks to the contrlbutlons of Indlvlduols, groups, ond corporote partners through fundrolslng, donatlons, and campaign sponsorshlps, we have been able to offer vltol support and resources. Thls Includes provldlng essentlal Informatlon to chlldren, the elderlyi vulnerable group IndlvSduals wlth speclal needs, and those Ilvlng in areas of deprlvatlon across the UK, your support has made all of thls posslble, and we deeply appreciate every contributlon. 29771 .Ri 29 Annual Report & Finonclol Accounts 2023-24

Financial summary Overall income for the charity remained stable in the financial year, sitting at £1,028,012. This means we were able to continue investing in charitable activities, oral health aworeness and education programmes and initiativesi particularly among vulnerable groups. We hove been commltted In our Snvestment on produclng informatlon and owareness (£416,164), fundlng the educotional resources (£433,150), and mouih concer actlon (£78,459). In totol, we spent £1,070,501 to fulf11 our charltable activities and promote good oral health In the last year. Followlng the dlfflcult flnanclal envlronment for publlc and prlvate sector spendlng on oral health educatlonal resources, slnce the pandemlc, there are slgns of recovery. The charlty's Income from soles InCoSed by 25% of the last yeor, to £409,965. The Orol Health Foundatlon's Accredltotlon programme also continues to brlng In o subsrantlal ond sustained amount of income Over the lost year, Accreditation hos brought in £365,238 whlle revenue generated from donotlons and sponsorshlp wos £205,269. 8y the end of the reportlng perlod, the Orol Health Foundatlon hod achleved on operatlng deficit, before investment gains and losses of opproxlmately £42,489. Income 2023-24 Donotions, sponsorship and legacies Investment 20% Rentol Supporter subscrlptlons Accredltorion Income 30% Education resource sales ond related income 40 Expendlture 2023-24 Supporter Accreditatlon 12 Education resource soles 40 Information & oworeness 39 Mouth concer compalgn Auditors.. Dafferns LLP. Full Coples of the audited report are available on request to the Oral Heolth Foundotion. Please write to [nat[. 31 Annual Report & Flnonclal Accounts 2023-24

Report of the directors and trustees The Directors present thelr report together wirh the flnancSal stotements for the year ended 31 July 2024. Structure, governance and management The company Is reglstered os o charlty under the number 263198 and is governed by the memorandum and articles of ossociation of the Oral Health Foundotion os amended bv speclal resolution or)14 DeceTnber 2011 ond written speclal resolution in Morch 2012 whose reglsrrotion number is 01027338. The company is Ilmlted by guarantee to the extent of £1 per member and has no shore copltal. Directors and trustees The Dlrectors of the compony oct as the Trustees and the Dlrectors who served durlng the veor are Ilsted below. Dr Ben Atkins BDS (retlred by rotation December 2023) Sarah Balser Cotherlne Brady Janet Clorke (Reslgned December 2023) Mhari Coxon RDH Ilmmedlote Past Presldentl Soha Dattanl Richard Lynch (Reslgned September 2023) Professor Jonathon TSmothy Newton (President) Jullette Reeves Helen Tomllnson Professor Georgios Tsokos Andrew Hoy (Appoinred June 20241 lan Waller (Appointed June 2024) Rovl Rattan IAppoir)ted December 2023> Jason Bunce {Appolntecl September 2024) Recruitment and appointment of trustees As set out In the ortlcles of assoclatlon, the Trustees are oppolnted by the members ot the onnuol general meeting. The Trustees are the only members of the charity. Trustees are elected for a period of three years, os deiermined by rhe orricles rhey moy be re-elected for a further period of three yeors after which one yeor must elapse before ony re-election except in the c05e Df the Presldent and President-Elect. The Immedlate Post Presidenr moy serve for 32 Annual Report S Finoncial Accounts 2023-24

o ftjrther perlod of two years after retlrement as Presldent. The Trustee Board has the power to co-opt members between annuol general meetings. The Trustees ocknowledge their rlsk management responsibllities and have endorsed the rlsk register ossessment and revlew It on o regular basls ot least biannuallv. The Trustees acknowledge that the management of Risk Is hlgh on thelr priorlties of good governance. A risk assurance groupi conslstlng of the Dlrector of Operatlor)s, the Director af Flnance, and two Trustees regularly revlew the reglster before It Is presented to the Trustees for their review ond approval. That Wav* the Trustees can have confidence that the changes have been scrucinlsed by rhelr peers aheacl of beSng presented wirh a summary of changes. Five key rlsk areas are Identlfled as.. Governance ond Management e.g. Inapproprlate organlsotional structure, difflcultles recrultSng trustees with relevant skllls, conflicts of interest. 2. Operotional Rlsks e.o., IT ond osset 5ecurlty, Structure ond Infrastructure dlsaster recovery plon, servlce quallty ond development, controcr prlclng, employment Issues, health and safetv issues, froud ar)d misapproprlatlon. 3. Financial Risks e.g. occurocy and tlmellness of flnonclal Informatlon, adequacy of reserves and cash flow, dlversity of income sources, Investment management. 4. Envlronmental and External Foctors e.g. publlc perceptlon and adverse publlcltvi demogrophic changes, government policy, adverse social and environmental events. 5. Compllance Rlsk e.g. breoch of trust law, employment law and regulatory requlrements of octivitles, such as fund rolsing. The organlsarion's sk reglster Is o dynomlc tool whlch Is under constant revlew, It Is opproved twice a year by our teom of Trustees. Risk Register Assurance 6 Management The Rlsk Reglster was reviewed and amended by the CEO ond Senlor Management ot quorter5y Intervols throughout the year. The reg15ter was also revlewed and approved at a meering on che 19 August that included, the Heod of Flnance, the Director of Operations, CEO, President, and Past President, os well os a Trustee who is a member of the Finonce S Risk Committee. It was presented to and opproved by the Board at it'5 meeting on 24 September 2024. Only one risk 'F3 - Income Generation, 15 currently scoring as o 'Hlgh Riskl areo. The Hlgh rlsk to be flagged to the Board identif led on 19.08.2024 is In the Finance Category: REF.. F3 HIGH RISK.. Income Generation - Likelihood= 3 x Impact= 4= 12. 33 Annual Report S Flnanclal Accounts 2023-24

Identlfled Rlsk. Reduced income, Insufficlent fundlng generoted to deliver strategy ond business plan activities. Couses.. Indlvldual fundlng streams reduced.. Cancellotion of a number of approved. Educational resources sales do not fully recover. Campalgn sponsorship funding not forthcomlng for new activities. Consequences." Rlsk to delivery of strotegic ambltlons and buslness plan oblectlves Mitlgation". Revlew resource/rrolnlng needs of stoff dedlcoted to Income generotlon. Educotlonal Resources marketing plon creoted updated. A new promorionol strotegy created for Accredllotlon. New sources of fundlng for compaigns to be actively explored. Evldence.. Educatlonal Resources marketlng plan Implemented. Accredifotlon morketlng ond PR plon Implemented. New Income ochleved ocross octlvlties. Snapshot of risks across categories July 2024 - 13 risks identifled Low Mediurn High Governance Management/ Operational Finance External Compliance 34 Annuol Report S Flnonclol Accounts 2023-24

Extreme151 Major141 Fl Ae5¢nAS 05Warehou 62 8obryt I Infra5VU¢tuffe F2Ewnomy F2 l.,QrganlEatlaftil Ib2gvcceSSit?Ji 04 capac1* Gl strate9¥. Moderate131 Impact io Mlnor121 Insignllicant R•mor•111 Unllk¢ly121 Pos5ible131 Probably141 Hi9hly probably Likeliness Organisational structure The full Trusree Boord whlch conslsts of between 8-12 members meets ot least three tlmes o year. The Board is responsible for the governance, stroteglc dlrectlon ond pollcles of the chorlty. The Chlef Executive and other members of the senlor manogemeni ream attend and advise che Tiustees as opproprlate but are not vorlng members of the Board. The Board delegotes some powers relotlng to staff remuneratlon and other related Issues to a Core Teom conslstlng of the Presldent, Presldent-Elect ond Trustee responsSL)le for flnance. The Chief Executive, supported by the senlor manogement tea Is responslble for the doy to day running of the charity and delivery of the annual busines5 plan objectives to o budget ogreed by rhe Board. Pay policy for senior staff The key personnel of the Foundation cor)si5t of the board of directors Irrustees) and the senlor monogement ream In chorge of dlrectlng, controlling ond running the day to day operations. All directors ore unpaid and give up their time freely. Deralls of directors, expenses and relored porty tronsactlons are dlsclosed in notes12 S 24. The poy of the senior stoff is revlewed onnually by the Core Team, CPI and wage inflation are used as benchmarks for thls review. 35 Annual Report S Financlal Accounts 2023-24

sale of smlle House The Trustee Board passed a motion to sell the Foundation headquarters at Smile House, Rugby, followlno an Snternal consultatlon. Thls consulratlon, whlch mapped out a cost ond efficiency exercise of building use, explored various options to ensure the decislon was well- Informed and t)eneficlal for future operatlons. Public Benefit Good oral health forms an essentS0l part of generol health and wellbeing. Since the Oral Health Foundotion wos estobllshed In 1971, Sl hos ployed Its part in transforming the nation's oral health. Todayi the collectlve push to Improve oral health In the UK has resulted In.. 11 mlllion more adutts hovlng 21 or more of their natural teeth compared to 1978. Over Q mllllon more odults hoving thelr own teeth compared to 30 years ago. 30% more odults vlsltlng thelr dentlst regularty compared to1978 10 mllllon fewer oclults smoklng compared ro 30 years aoo. él% Increase In 12-yeor-olds free of decay slnce1973. Education and Informatlon hos helped to underpln thls ironsformatlon ond the Oral Health Foundotlon has made the followlng unique contrlbutlon in 2023/2024.. Runnlng three awareness compolgns to help people achieve better orol health. Provldbng Importont orol health resources and materlals to over 2,500 organSsatlons. Sendlng out more rhan 37,000 dentol pocks ond glvlng hundreds of schoo15 and nurserles access ro our children's oral health programmes. Dlstrlbutlng In excess of 250,000 Tell Me About leoflets to communlcote and educate potlents about good oral health. PrDvldlng informatlon to more thon 1.5 mllllon people seeklng trusted dental advlce from our webslte Contlnuing to Independently assess dental health products to help inform consumers. More than 1,000 dentol proaucts ocross 60 rerrltories have been approved slnce the producr occreditotlon scheme was established 25 years ago. Raising orol heolth aworeness In the medla wlth more than 2,300 news storles being reod by more thon 8 blllion people. When planning charitoble octivities, reviewing our alms and objectives and at meetlngs with the Board of Trustees, our Trustees have pold artentlon ro the Charity Commission's guidonce reoording publlc benefit. 30 Annual Report S Flnancial Accounts 2023-24

Financial Review In 2023-24, a deficlt of £42,489 (2022-23.. £71,925 deficif> was generoted from the chorlty's dav to doy actlvlties before investment goins and losses. This was in line with the projected deficit approved by Trustees as the Foundotion's activities ontinue to recover from the effects of the pondemlc. Investment Policy The charity pollcy for the investment of ovoilable funcls Is thot they are held In Investments to provlde capltol growth and relnvesred Income whllst ollowing for occasional cash withdrawals to support the Foundotion's charbtable octivlties. The investment pollcy It to invest at the higher end of medlum rlsk In order to enable these oblectives to be ochleved. Rothbone Investment Manogement is responsible for managSng the Investment portfolio. The Trustees monltor Investment performance agalnsi srandord pollcles and meet wlth the porifollo managers when oppropriote during the year, Reserves Policy The Trustees have assessed the reserves requlremenr and hove establlshed a pollcy where Ihe free reserves held by the Oral Health Foundotion should be ot least 6 months operatlng costs plus a contingency for unplanned repairs to the heod offlce bulldlng, This equores to a sum of £600,000. Levels are reviewed annuollv, The compony's free reserves (unrestricted reserves excludlng rongible fixed ossetsl amounted to £910,943 at 31 July 2024 {2023.' £900,324) The company's total unrestricted reserves amoLinted to £1,121,438 at 31 July 2024 (2023.. £1,114,518). Responsibilities of the Directors and Trustees The Trustees (who ore olso Dlrectors for rhe purposes of compony lowl are responslble for preparing the Directors, and Tru5tees' Report ond the financial statements in accordance with appllcable law and United Klngdom Accouniing Standards. Company low requires the Directors to prepore finoncial stotements for eoch finarlciol Yeor which glve a true and fair view of the of the charitable company and of the incomlng resources and oppllcotlon of resources, includlng Income and experndiiLJre for thot period. In preporing these financial statements, the Directors". Seleci suiroble occounting pollcies ond then opply them conslstently. 37 Annuol Report & Flnancial Accounts 2023-24

Observe the methods and principles in the Chcjritles SORP 2019 {FRS102}. Make judgements and estimates that are reasonoble oncl prudent. srate wherher oppllcable UK occourntlng stondards hove been followed, subject to any moterial deportures dlsclosed and explained in the finonciol stolements. Prepure the flnoncial statements on the going cor)cern basis unless It Is Inoppropriute to presume that the choritable company wlll contlnue in business. The Dlrectors ore responslble for malnrolnlng odequote acctntIng records whlch disclose wilh reosonoble accuracy at ony tlme the financial posits'on of the charitable company ond enable them to ensure that the financ501 statements comply with the Componles Acr 2006. They ore olso responsible for sofeguarding the assets of the charitable company and hernc& for ttsking reasonable steps for the preventlon ond detectlon of froud ond other Irregularifies. Provision of informotion to auditors In so far as the Directors ore aware., There Is no relevont audit Information of whlch the charltoble compony's oudltor is unoware. The Dlrectors hove tctken all steps that they ought to have taken to make themselves oware of any relevant audit Informotlon and to estobllsh that the charity's ouoltor Is aware of that Inforrnation. The Dlrectors are responslble for the molntenonce and Inregrlly of the corporate ond flnanclol Informotiors included on the charltable compony's webslte. Legislation In the Unlted Kingdom governlng the preporotlon and dlssemination of the flnanclol stotements moy dlffer from leg151ation in other lurlsdictlons. Auditor The oudiior, Dafferns LLP, wlll be proposed for re-oppolntment in accordance with section 485 of the Companles Act 2006. On behalf of the Board Professor Jonathon Timothy Newton Smile House, 2 Eost Union Street, Flugbyi Warwickshire, CV22 6AJ Insert dote here 2/12/202& 38 Annual Report 6 Flnanclal Accounts 2023-24

Independent auditor's report opinlon We have audlted the financiol statements of Oral Health Foundatlon {the 'charitaLile company'l for the year er)ded 31 July 2024, whlch comprise the Stotement of Finoncicl Actlvities, Balance Sheet, statement of Cosh Flow and notes to the flnanclal statements, Including slgniflcant accounting policies The financial reporting framework that has been applled In thelr preparotlon Is oppllcable law ond Unlted Klngdom Accountlng Standards, Includlng Flnanciol Reportlng Standard 102 The Financial Reporting Standard appllcable In the UK and Qepubllc of Ireland (Unlted Klngclom Generally Accepted Accountlng Practlce). In OUT oplnlon the financlal srotements.. In our oplnlon the flnanclal statements". Glve a true and folr vlew of the state of the charltoble company's offolrs os ot 31 Julv 2024 and of Its incoming resources and appllcatlon of resources, Including Its Income oncl expendlture for the yeor then ended,. Hove been properly prepared In accordance wlth Unlted Klngdom Generally Accepted Accouncing Proctlce,. ond Hove been prepared In occordunce with the rewirements of the Companles Act 2006. Basis for opinion We conducted our audlt in accordance wlth Internotlonol srandards on Audirlng (UK) (ISAS {UKI) and applicoble low. Our responslbllltles under rhose standards are further descriLied in the auditor responsibilities for the audit of the f Inancial statements section of our report. We ore Independent of the chorltable company In accor¢Jance wlth the ethical requirements that are relevant 10 our audlt of the financlal stotemenrs In the UK, Including the FRC'S Ethical Strjndard, ond we have fulflllecl our other ethlcal responsibilltles In occordance wlth these requlrements. We belleve thot the oudlt evldence we have obtalned is sufflcient ond appropriate to provide a bosls for our opinion. Conclusions relating to going concern In audltlng the financlal 5totements, we hove concluded that the trustees, use of the golng concern bosls of accountlng In the preparation of the financial statements is appropriate. Based on the work we hove performed, we hove not Identified ony material uncertointies relatlng to events or conditlons thot, Indlvlduolly or collectively, moy cost slgnlflcont doubr on the charltoble company's ability to continue as a going concern for a period of at least twelve months from when the financiol stotements are authorlsed for issue. 39 Annuol Report & Finonclal Accounts 2023-24

Our responsibilities and the responslbllltles of the trustees with spect to going concern are descrlbed In the relevant sectSons of thls port. Other information The other informotlon comprises rhe information included in the trustees, annual report, other than the financial statements and our audltor's report thereon, The trustees are responslble for the other Informailon. Our oplnlon on the flnanclol statements does nor cover the other Informotion ond, except to the exrent orherwise explicitly stated in our reporL we do not express ony form of assurance cor)cluslon thereon. Our responslbllity Is to read the other Informatlon ond, In dolng so, conslder whether the other informatlon is materlolly inconslstent wlth the flnanclol stotements or our knowledge obtained In the course of the audit or otherwise appeors to be materlolly misstoted. If we identlfy such materlol Inconslstencles or opparenr materlol misstatemer)ts, we ore requlred to derermlne whether thls glve5 r15e to o material misstatemenr In the financial statements themselves. If, based on the work we have performed, we conclude that there Is o moterlol misstatement of thls other Informatlon, we ore qUIred to report that fact. We hove nothing to report In thls regard. Opinions on other mutters prescribed by the Companies Act 2006 In our opSnSon, tsased on the work undertaken In rhe course of the audlt.. The Information glven In the Trustees, report, which includes the Dlrectors report prepored for the purposes of company law, for the flnanclal year for whlch the flnanclol stotements ore Pfeporecl Is conslstent wlth the financiol statements and The Directors, report Included wlrhln the Trustees, report has been prepared In accordance wlth oppllcable legal requlrements. Matters on whlch we are required to report by exception In the lighr of the knowledge ond understanding of the choritable company and Its environment obtalned In rhe course of the audlt, we have not lQenrifled moierlol mlssrotements In the Dlrectors, report included wiihln the Trustees, report. We have nothing to report In respect of the following matters in relation to whlch the Companles Act 2006 requlres us to report to you If, In our opinson.. Adequote occounting records have not been kept, or returns odequate for our audlt have not been recelved from branches not vlsited by us,. or the financial statements are not in agreement with the accounting records and returns,. or 40 Annual Report S Finonciol Accounts 2023-24

certaln dlsclosures of Trusiees, remuneratlon speclfled by law are nor made. or we have not received all the information and explanations we require for our audiL or the Trustees were not entitled to prepare the financlal statemenrs In accordonce with the small companies, regime and take odvontage of the small companies, exemptions In preporing the Trusrees, report and from the requirement to prepore a Stroteglc report. Responsibilitles of trustees As exploined more fully In the trustees, responsibiiirles statement set out on page I, the trustees (who ore also the directors of the charitoble company for the purposes of componv law) are responslble for the preporatlon of rhe flnonclal statements and for belng sotlsfled that they give a true and fair view, and for such internal control os the trustees determlne Is necessary ro enable the preparorion of flnoncial stotemenrs thar are free from material mSsstatemenr, whether due to fraud or error. In preparlng the flnanclol statements, the trustees are responslble for ossesslng the chariroble company's obllity to continue os a going concern, disclosing, as opplicable, motters related to golng concern ond uslng the golng concern bosls of accountlng unless the trusrees elther intend to liquidate the choritoble company or to ceose operotions, or have no reallstlc olternative but to clo so. Auditor's responsibilities for the audit of the financial statements Our oblectlves ore to obtaln reasonable ossurance about whether the financiol stotements as a whole are free from material mlsstatemenc, whether due to fraud or error, and to Issue an auditor's report that Includes our oplnlon. Reosonable assurance is o high level of as5uronce, but Is not a ouarontee that an oudir conducred In accordance with ISAS (UK) wlll olwoys detect a material misstatement when St ex15ts. Misstatements can orise from fraud or error and are consldered marerbal If, Individually or In the oggregote, they could reasonably be expected to influence the economic decisions of users roken on the basis of these flnanclal stotements. Irregularltles, Includlng fraua, ore Instances of non-compllance wlth lows ond regulatlons. We design procedures in Ilne with our responsibS1ities, outlined above, to detect materiol mlsstotements in respect of Irregulorltles, Includlng froud. The extent to whlch our procedures ore copoble of detecting irregulorities, includlng froud is detoiled below.. Enqulry of manogement, and those chorged with governance, around octuol and potentlol Illlgatlon and claims,. Revlewlng flnonclal statemenr dlsclosures and restlng to supportlng documentation to ossess compllance wlth appllcable laws and regulotions,. 41 Annual Report & Flnanclal Accounts 2023-24

Performing audit work over the risk of monagement override of controls, including testing of lournal entries and other odjustments for opproprloteness, evaluating the business rationale of significont transactions outsicle the normal course of business ond reviewing occounting estimates for bias. Becouse of Ihe inherent limitations of an oucjit, there is a risk that we will not cletect oll Irregularities, Including those leading to a moreriol mi55totement In rhe financial siatements OT non-compliance with regulotion. This risk increases the more that complionce with a low or regulation is removed from the events gnd tronsoctions reflected In the financiol statements, os we will be less likely to become aware af instances of non-compllance. The risk is also greoter regording Irregulorilies occurring due to fraud rather than errcx, os fraud involves inrentionol concealment, forgery, collusion, omission or misrepresentation. A further description of our responsibilities is ovailable on the FRC'S webate ot. https'.// www.frc.org.uklaudltor51oudit-055urance/audltor-s-responslbilities-for-the-audit-of-the-fl/ description-of-the-audltot*E2%800hggs-responslbllities-for. This cjescription forms part of our auditor's report. Use of our report Thls report Is made solely to the choritable compony's members, os o body4 In occordance wlth Chaprer 3 of Part la of the Companies Act 2006. Our oudii work has been unclertaken so that we mighi srate 10 the choritoble company's members those matters we are required to stote to them in on ouditor's report ond for no other purpose. To the fullest extent permitted by law, we clo noi occepr or ossume responslbiliiy to onyone other than the choriroble company ond the chorltoble company's members os o bodyi for our oudit work, for this report, or for the opinions we hove formed. LPlatL Lucy Hatron FCCA Isenior Staturory Auditor) For and on beholf of.. Dafferns LLP Ch(yrteredAccountonts One Easrwood, Harry Wesron Road, Binley 8usine55 Park Coventry CV3 2UB Date. febr{ 202s 42 Annuol Report S Financlal Accounts 2023-24

Statement of Financial Activities Including Incoine and Expendilure AccoLini - for the year ended 31 July 2024. Note 2024 2023 Income from Donations sponsorshlp ond legocles 205,269 249,338 Investment 13,306 15,996 Rental 3,000 450 Supporter subserlptlons 31,234 3a,822 Accreditation Sncome 305,238 308,824 Educotion resource soles and related Income 409,965 326,700 Totol income QQ Expendlture on Supporter 13,132 14,099 A¢creditotion 129,51)6 124,970 Education resource soles 433,150 378,077 Informatlon S awareness 416,164 426,413 Dentol Helpllne 37,42Q Mouth concer compolqn 78,459 89,007 Totol expenditure 107005 Net Income / lexpendlturel for the year before other recognised galns ond losses Other recognised (losses) / gains Reulised goins or) Investment assers 14 142,489) 171,925) 10 13.008 19,972 Unrealised gains / Ilossesl on invesLment assets Net Movement In Funds 10 36,401 {29,3171 Fund bolonces brought forword Fund balances corried forward 19 1121438 1114518 All of the chorltoble company's activltles are contbnulng and relate to unrestricted funds. The notes on pages 46 to 55 form part of the flnonciol stotements. 43 Annual Repori s Financlol Accounts 2023-24

Company registration number.. 01027338 Balance Sheet ai 31 July 2024 Note 2024 2023 Flxed Assets Tangible fixed assets 15 210,495 214,194 Investments 16 8a0 709 E4Jl) Jfi.J Current Assets Stocks 62,071 04,135 Debtors 17 263,019 261,472 Cosh at bank ond In hand 430 gau 419027 Credltors.. amounts folllng due wlthln one yeor Net Current Assets 18 Net Assets 1114 518 Represented bv: Unrestrlctcd Funds 20 1121438 1114 518 The notes on poges 46 10 55 form port of the flnonclol stotemenrs. Approved and authorlsed for Issue by the Boord of Directors ori Tia_ Professor Jonathon Tlmothy Newton President, Orol Health Foundation Annuol Report 6 Finonciol Accounts 2023-24

Statement of Cash Flow For the year ended 31 July 2023 Note 2024 2023 Cosh flow from operarlng actlvltles Net movement In funcls for the yeor 6,920 181,270> Depreclatlon 8,233 10,717 Investment income 113,3061 {15,QQO) Revoluation Igoinsl / losses from Investments 149,4091 .345 Decrease/lincreasel in stocks 2,064 Izooii Decfeoselllncreasel in debtoTs (2,1481 182,8011 1ncrpoqplldprQfpl In credirors Net eash flows from operoting octivitles Cosh flow from investlng actlvltles Poyments to ocquire tongible Iixed ossets Is {4,533) 14,7711 Purchase of investments 16 1103,52ts) 1121,9711 Proceed5 from sale ol investment5 16 139,341 220,576 Net Cosh movement on Investmenrs 16 15,771 19,587 Interest & Dividends received on listed investments 13,188 15,922 Bank Interest 118 75 Net cosh flow from investing octivities Net Increose in cash and cash eoulvalents Cash and cosh equivalents at stair dare 2023 93,420 144.407 Cosh ancl cosh equlvolents ot end date 2024 105 270 42 An051$ of ctrKJnges in net debt l August 2023 Coshflows 31 JUW 2024 Cash arKI cash equivolenis 144407 1502Jf7 The notes on page5 40 to 55 form part of the flnanclol statements. 45 Annuol Report & Flnonclol Accounts 2023-24

Notes to the Financial Statements Company Status The company is registered as a charlty. It is Ilmlted by guarontee to rhe extent of £1 per member and hos no shore copltol. 2 Principal Accounting Policies rhè prlnclpol accounring pollcles of rhe company ore set out below.. Basis of preparation of flnanclal statements The flnanclal statemenrs have been prepared under the hlstorlcal cost conventlon apart from Investments whlch are stated at morket value. The flnanclal scatements have been prepored in occordonce with opplicoble accounting standords, the Companles Act 2006 and Che Statement of Recommended Proctlce'Accounilng and Reportlng bv Charltles. Issued In October 2019 (SORP IFRS102)). The Charlty meets the deflnitlon of o public benef entiry under FRSIO2. Cosh flow statement The chorlty's cash flow statement reflects the presentatlon requirements of FRSIO2. Incomlng resources Voluntary Income Includlng donatlons, sponsorship and legacies are recognlsed when there 15 an entitlement, certainty of recelpt ond the amount can be recognised with sufficlent rellabilitv. Investment Sncome Is recognlsed on a receivoble bosls. Income from charltable octivltles includes the occredlfotlon of dentol products, sales of educotional resources ond webslre Ilcenslng income and is recognised as earrled. Any part of the income recelved, whlch relates ro a perlo¢J beyond the bolance sheet date, Is carrled Into the following year os °unexpired proportion of subscriptions ond website licensing received.. Accrediratlon, subscriptions and Intellectual property licensing once received ore non- refundable. Resources expended All expendiiure Is accounted for on an accruals basls and has been clossified under headings that aggregote oll costs reloted to the coregory. 46 Annual Report S Financlal Accounrs 2023-24

Costs of generating funds are those costs associated wlth attractlng voluntary income ond those Sncurred In tradlng actlvlcies that ralse funds. Charitable expenditure includes those costs incurred in the delivery of the charity's octlvlfles ond servlces to Its beneficiartes. It Includes both the dlrect costs and the InclSrect support costs. Governance cosrs Include those costs associated with meeting the constrcutional ond staturory requlrements of Ihe charlty and Include oudlr fees and cosrs relatlng to stroieglc management. Governonce costs ore now apportloned on the same bosls os other support cosrs. Support costs include ger)eral overheads and administrotion and have been ollocoted to actlvltles on o basis conslstent wirh staff tlme and estimated usoge. Investments Investments ore stared at market value os valued by the Company's Invesrment odvlsers. Income arlslng on Investments is accounted for 05 It accrues. Movements In the valuL)tlon of Investments are shown as realised and unreallsed gains and losses In the statement of flnanclal octlvifies. Tangible fixed assets Expendlture on flxed ossets over £1,000 is capltollsed. DeprecSation 15 calculated by the straight-line method and alms to wrSte down the cost of both Intanglble and tonglble flxed ossets over thelr expected useful economlc Ilves, The rotes oppllcable are.. Computer equipment quipment, flxtures £t flttlngs 5 years 5 years Freehold bulldlngs 50 years Stocks for resole Stock is stated at the lower of cost and r)et reolisable value or) a first-in-first-out basis. Debtors Trade debtors ore recogni5ed at the settlement amount due after any trade discounts offered. Prepayments are valued at the amount prepald net of any trade discounts due. Any losses arlsing from Impolrment ore recognlsed In expendlture. Cosh at bank ond In hand Cash in bank ond cash in hond includes cash only. 47 Annual Report S Finoncial Accounts 2023-24

Creditors and provisions Credltors and provlsions are recognlsed where the charity has o present obligation resulting from o past event that will probably s1t In the rransfer of funds to a thlrd party and the amount due ro settle the obligorlon con be meosured or estlmated reliobly. Creditors with no stated interest rate and payable wlthln one year aff recorded ot tronsactlon prfce. Taxation The company has been granred exemptlon fiom corporotlon taxes under sectlons 486 and 487 of the Corporation Taxes Act 2010. Leosed assets All lease5 are regarded as operatlng leoses ond the rotol payments made under them are charged to the siotement of flnonclal actlvltles on a stralght-line basls over the lease term. Defined contrlbutlon penslon scheme Contrlbutlons are chorged to the statement of flnancial octlvltles os they become payable In accordance wirh rhe rules of the scheme, Funds Funds held by the chorlty are elther. Unrestrlcted generol funds - these are funds whlch can be used In accordance wlth the charltable objects at the discretion of the Dlrectois. Deslgnored funds - these are funds set oslde by the Dlrectors out of unrestrlcted general funds for speclfic future purposes or prolects. Restrlcted funds- these ore funds which must be used in accordance with the restrlctlons placed on them by the funder. Transactlons In foreign currencles are recorded using the rate of exchange rullng at the aote of the tronsacrion. Monerary assets ond1Sabillties denominated in forelgn currencles are translated uslng the rate of exchange ruling at the bolonce sheet dote and unreollsed ond reolised goins ond losses in trar)slation are included in the Statement of Financlal Actlvltles 48 Annuol Report S Flnonclal Accounts 2023-24

3 Incoming Resources 2024 2023 Accredltation Income is derlved from the followlng geographical marketS= UK 297,628 329,000 Europe 10,193 17,424 Rest of the World 365 238 368 8?4 Expenditure: Supporters 2024 2023 Supponers dlreci costs 262 207 Solarles 7,537 8,537 Overheads 8 support costs 14 Expenditure: Accreditation 2024 2023 Accreditotlon of dental products 8,942 6,551 Salories 84,850 83,739 Overheods & support costs 129 5QO 124 Q70 Expenditure: Educational Resource Sales 2024 2023 Cost of sales 199,884 100,530 Dlrecr costs 73,903 03,532 Solorles 115,237 110,670 Overheads & support cosis 433150 378 077 49 Annual Reporr S Financial Accounts 2023-24

Expenditure: Information and Awareness Compaigns 2024 2023 Prolects Publicitv 21,359 34,797 78,740 69,421 Salarles 275,437 282,137 Overheods S siipporr costs 416 164 426 411 8 Expenditure: Dental Helpline 2024 2023 Publlcitv Salaries 114 37,170 Overheods & SUDporc costs g Expenditure: Mouth Cancer Awareness 2024 2023 Publlcltv ,950 17,270 Salaries 58,785 62,115 Overheods 6 suppon costs 89,Q61 10 Governance Costs {ollocoted under support costs) 2024 2023 Overheads 6 support costs 4,980 5,824 Saloiles 44,154 44,167 Other support costs Audlt, consuiioncy 6 professlonol fees 13,420 12,138 50 Annual Report S Flnonclol Accounts 2023-24

11 Allocation of Support Costs The Foundotlon allocotes its support costs as showr) In the table below. Support costs are ollocated on a basis conslstent with the use of resources and sraff rime. Support Cost Rescvrces Acciediioiion Supponers Info S Aware Mouth Cancer Govèmonce Total Overheads 10,333 3,436 661 14,002 3,779 2,585 34,796 Depreciation 598 199 40 797 219 139 1,992 AmortlsotlDn 1,872 624 125 Z490 687 437 6,241 General Office 4,785 1,052 482 6A34 1,770 IBOO 16,923 FlnDnce 1,441 91 104 423 132 25 Z216 Governonce (note 10) Governonce (overhp.od) 25,097 29,802 3,921 16A70 3,137 78,427 14,980) 14,9861 41),622 I'.l.'?,t)L) 12 Staff Costs 2024 2023 Wages and so85 484,862 530,810 Social se¢urlty costs Stoff Insvrance otKI beneflts 49,109 51,116 14,532 9,137 Other penslon costs ooo 0?8 53 4 Dlrectors (2023". 6) were relmbursed a rotol of £1,315 for rrovel expenses Incurred durlng Ihe year ended 31 July 2024 {2023'. £2,562). The Directors received no other remunerarion or emol(Jments durlng the year. 2024 Niimbor 2023 NurYibÈr Erry)loyees eaming £60,000 per onnum or more.. £140,000 - £149,999 É149,000- Q59,999 51 Annuol Reporr G Financlal Accounts 2023-24

Pension contributions in the year for these employees amounred to £14,253 {2023' £13,606). The key monagement personnel of the Foundatlon comprlse the trustees, the Chief Executlve and members of the senlor management team, The total employee benefits of thè key management personnel of the Foundatlon were £400,51212023'. £381,360). The average numbei of employees analysed by functlon was.. 2024 2023 Dlrect charitable actlvlties Income producina octivirie5 Aijmlnlstrotlon 13 Defined Contribution pension scheme The compony pays contrlbutlons to a personol penslon fund whlch Is ovoSloble to oll employees. The penslon cost charge represents contributions payable tsy the companv to the fund and omounted 10 £37,49712023'. £37,407). No conrrlbutlons were payable to the fund at the year end. No Dlrectors quolifled for benefits ond no conrrlbutions were pold to Directors. 14 Net outgoing resources 2024 2023 Net outgolno resources are stoted ofter charglng/ (credltlngl.. Depreclatlon and amortisatlon 8,233 10,717 Audltors, remuneration 6,650 5,500 Reniol Income {3,0001 14501 52 Annual Report 6 Flnanclol Accounts 2023-24

Freehold lond S bliildings 15 Fixed Assets Fixtures S fittings Computer equipment Office equipment rotal Cost At l August 2023 348,005 25,416 48,832 37,312 459,625 Adclitions At 31 July 2024 348 06J 416 404 158 Depreclotlon At l August 2023 Charge for the year 138,134 22,723 48,832 35,732 245,431 0,241 607 572 812 8,232 At 21 july 2024 144,3_75 36,Jf 44 253 b63 Net book volue Ar 31 July 2024 At 31 July 2023 70 210 4gJ io Fixed Asset Investments 2024 ?0?3 Morket Value At l August 592,391 719,Q28 Addirlons 103,526 121,971 Dlsposals 1139,3411 {220,5761 Reolised Investment goins Unreolised Investment Ilossesl/gains 13,008 19,972 36,401 129,3171 (19,5871 Net cosh movement (15,7711 Al 31 Julv JQO 214 The Invesrments conslst of o share portfollo monoged by stockbrokers Rathbones, primarily held to provide an investment retum for the charity. All Investment assers were held in the UK. All shureholdlngs are of Ilsted componies. The hlstoric cost ot 31 July 2024 was £480,01712023. £518,594) 53 Annual Report 8 Financial Accounts 2023-24

Investments held at morket value comprlsed.. 2024 2023 Equities 482,875 470,124 Interest securities 98,454 97,623 Cosh held within investment portfolio J90 214 592 391 17 Debtors 2024 2023 Arnounts falllng due withln one year Trode debtors 222,446 232,376 Prepoyments ond other debtors 20 261412 18 Creditors: amounts falling due within one yeur 2024 2023 Trade creditors 15,275 28,507 Other credltors 4,941 5,196 Sociol securliy ond other taxes Accruals ond deferred Income 58,724 51,903 15,080 11,708 unexplred proportlon of supporter Income recelved 14,378 12,947 Unexplred proportlon of intellecttjal property Ilcensing 1,233 833 111094 Deferred Income Website Supporter Income Total Balance ot l August 2023 Amount released to incoming resources Amount deferrecl in the year 833 12,947 13,780 {8331 1119471 14,378 113,7801 15,011 1,233 Flalonce 01 31 July 2024 Annuol Report S Finonclal Accounts 2023-24

19 Reconciliation of movement in funds 2024 2023 Unrestrlcted funds 8olcnce at l August 1,114,518 Il95,788 Income 1,028,012 Q98,130 Expendlture (Losses) / goins 11,070,501) 0,070,055) olonce ot 31 Julv 1114,518 20 Analysis of net assets between funds 2024 2023 Unrestrlcted funds Tonglble flxed assets Invesrments 210,495 214,194 590,214 592,391 Net current assets Torol 1121418 1114 Jf18 21 Guarantee The compony Is Ilmited by guorantees of £1 per member. 22 Other financiol commltments There were no flnanclol commltments ot 31 July 2024 {2023'. NIL). 23 Contingent liabilities At the year end, there were no contlngent Ilabllltles. 24 Related party transactlons The Oral Health Foundotion mode soles to Ben Atkins, a director. The volue of the soles was £110 (2023.. £152). At 315t July 2024, the balance owed was £nil {2023: £nil). 55 Annual Report S Flnanclal Accounts 2023-24