2025-10-31-accounts

Jlngle Jam Annual Report and Financial Statements For the Year ended 31 October 2025 Charity Registered in England and Wal¢$ Number: 1200061

Jlngle Jam Contents For the Year Ended 31 October 2025 Reference and Administrative C*tsils TTUStees' Report Independent Auditors, Report 9-12 ConSolKIat￿ Statement of Finanaal Activities 13 Charity Statement of Financial Aclivibes 14 Balan￿ Sheet and Consolidated Balance Sheet 15 Statemenl of Cashflows and Consolidated Statement of Cashllows 16 Notes to Financial Statements 17-25

Jlngle Jam Reference and Administrative Details For the Year ended 31 October 2025 Trustees R Keith L Brindley J Cooke (resigned 2310112025) W A Emanuel (appointed 2310112025> Charlly Number 1200061 Prlncipal Addross and Registered Office Fourth Fl¢)or King William House 13 Queen Street Brislol BS14NT Audltors Albert Goodman LLP Goodwood House Blackbr¢)ok Park Avenue Taunton Somerset TA1 2PX Bankers Natwest Westminster Bank PIC 250 Bishopsgate London EC2M 4AA Produced by Albert Goodman LLP Page 1

Jlngle Jam Trustees. Report For the Year ended 31 October 2025 Trustees Report for Jlngle Jam Annual Report 202415 The Trustees are pleased to report that our third year of jing￿ Jam operating as an independent, registered charty was a highly successful one. wtth near￿ £2.7m ratsed through our annual December event and proceeds granted out to 8 charity partners. We were also pleased to benefit from an auth.on hehj in aid of Jingle Jam by The Yogscast in the summer of 2025, raising proceeds of £26.820. Structure, goveman¢• and managamont As a charty our mission is to make the wcrfld a betler pla￿ f(K children and youNJ people, by uniling the video games community to raise funds which then disperse to other charrties working directty wth children and youn9 peWe and for the benefrt of the planet. As such. we are a fundraising and grant-giving organisation. We had one change to our trustee board this year. with Joanna Cooke stepping down {January 2025) and being replaced by Wayne Emanuel {appointed January 2025). Wayne has extensive experience within the gaming induslry, having worked on a global scale at King. Rovio and more recently TikTok. Wayne also has extensive experien￿ of working with charities. so his addition alongside Chair Rich Keith and foundeT Lewis Brindley meant the trustee board continued to benefit from the necessary skills and experience required lo deliver suc￿Ssful Jingle Jams. In addrtion to this. DavKI Miller was appointed as Non Executive Director of our trading company Jingle Jam Promotions. DavKI also has extensive experience of the games industry. Our flagship event, December's Jingle Jam, was once again financial￿ hosted by our trading subsidiary Jingle Jam Promotions. ￿lch donated Ihe event proceeds to Ihe Jingle Jam charrty. In order to resour￿ both Jingle Jam and Jingle Jam Promotions, we reappointed Julian Barrell, a veteran of the UK'S charty fundraising industry, on a part-lime consultancy basis as Chanty Manager lo support administration, govemance. charty partnership rnanagemenl arKI general organisation. We then supplemented this with hundTeds of hours of volunteei time. from our highty engaged team of Jingle Jam volunteers - taken from supporting donor fimis including The Yogscast, Fourth Floor and DMB Management. In addition, we reappointed PR agency Basts"on. as our pro bono PR partner, and Albert Goodman as our finan￿al partner for production of management accounts and audbt servI￿s. As trustees we take all key decisions logelher, etlher at board meelings or via email approval. Our Chair Rich Keith has authorty lo take day-to-day management decisions on our behalf, induding financial decisions such as expenditure on marketing and remuneration on staff or consultancy fees. Julian Barrell ensures that as trustees. we Temain up to date on key fundraising practices and legislation, for example through our membership of and participation within the Fundraising Regulator. November 2025 saw the publicats'on of a revised set of guidelines by the Fundraising Re9ulator. covering relationships between charities and content creators and fundraising through gaming. and l am pleased to note thal Jingle Jam took part in a number of wortshops with charities across the UK as part of Jingle Jam. and the sector as a whole. preparing for these changes, which included us updating our own Fundraising Toolkit. As a trustee board, we continue to place an utmost Importan￿ on fundraising best practice and ensuring that our flagship Jingle Jam event has compkte transparency and operates on a whiler-lhan-white basis. so our donor communities can know that every possible penny from the pound they donate goes in a timely way to our charity partners. We provide a detailed breakdown of costs to all our charrty partners as part of our grant agreement process, so everything we do financially is comp￿tety transparent. ProdLKed by Albert Goodman LLP Page 2

Jlngle Jam Trustees, Report For the Year ended 31 October 2025 Objectlves and actlvltles Jingle Jam exists to help make the world a better place for children and young people. We raise funds through the annual Jingle Jam event. and distribute these funds to other charities who are making a difference so they can have even greater impact than they otheTWiSe would without us. As such. our main activity is fundraising. Through our subsidiary company Jingle Jam Promotions, we run the annual Jingle Jam evenl every December, which aims lo raise at least £3m through encouraging tens of thousands of people around the world to donate. The event is highly established within the video games audience and has regular annual supporters in over one hundred CoUntr￿S around the vK>rld. including a large audien￿ in the USA as well as in the UK and across Europe. By leveraging our contact5 Within video games publishing companies. and by leveraging the reach and influence of supporting content creators such as The Yogscast, we are able to create an event each year which has a compelling case for support and encourages tens of thousands of viewers to donate - similar lo a telelhon, only online. Supporters are able to access rewards in the form of our unique Games Collection, meaning they can download tree video games donated by publishers. The Jingle Jam event is run entirely by volunleers, many of vthom work for either The Yogscast . Fourth Floor or DMB Management - these volunteers all dedicate significant lime throughout the year. increasing during the months of October, November and esFe¢ialty December, towards marketing and promoting Jingle Jam. setting up and producing live stream events. and supporting our charsty partners with their own marketing efforts. One of the reasons Jingle Jam attracts so many donations is the crealion of our trademark 'Games Collection,, a colleclion of downloadable video games that donors at a certain level {typically £35) are able to acquire. The Games Collection is made possible by the donation of product keys by publisheTS and developers, and building it is a year-round activty that involves partnership developrnenl with and pitching lo games industry developers and publishers. This work is led by Lewis Brindley and Rich Keith and with score5 of games in the collection. is a signfficant. voluntary undertaking. To achieve our aim of making the World a better place for children and young people, we have identified four key focus areas. Through consultats.on wth our wider network. and through regular feedback from Jingle Jam viewers and donors. and every two years a major donor sup4ey. we know these areas are ones that particularly matter to our audience and to gamers around the world. They are.. Improving the mental and physical health of young peop￿. Inclusion of neurodivergent. disabled. LGBT+ and diverse young people. Support for young people affected by global events including poverty. disaslers, epidemics or conflicts. Safeguarding the future of the planet for young people, by combating climate change and protecting animal welfare. To achieve impact in these areas. we select charty partners who a￿ already eslablished and delivering real impact. lo become Jingle Jam chanty partners. We grant the proceeds of Jingle Jam fundraising to these charities each year, following Ihe December event. In addrtion to raising funds with these charities. we work in partnership with them 50 that they can build their own fundraising within the Jingle Jam event. boosting how much everyone can raise. Many charities are becoming increasingly adept at engaging online content creators and gaming communities and raising funds from them - when charits'es bring Ihese communities into Jingle Jam we are able to further the reach and fundiaising power of Jingle Jam together. Produced by Albert Goodman LLP Page 3

Jingle Jam Trustees, Report For the Year ended 31 October 2025 Charty partners are selected on an annual basis using a three-stage application process - starting wrth an expression of interest in February. followed by a detailed applicats.on form for shortlisted organisations, followed by interview meetings and due diligen￿. This work is coordinated by our Charity Manager but supported by a team of volunteers. similar to the team of volunteers who run the December event. We accept applications for both proied funding and unrestricted funding. but we believe strongty in putting lo￿ard cases for support to our donor communty that make rt clear how donalions will make a differen￿. We do not require projecls to be gaming or technology-related {as many applicants assume}. allhough on occasion those kinds of projecls do help to encourage fundTaisin9 and donations from our audience. Once each Jingle Jam event is complete. Jingle Jam Prornots'ons prcNJuces a set of final events accounts and passes all the proceeds up to Jing￿ Jam. in order for the charty to be able to pay funds to the charity partners in the form of grants. Jingle Jam has a grant agreement in place with each charity, which includes a commrtment to monrtoring and evaluating the impact of the grant. Charity partners are required to report back as to their impact al 6 months and 12 months. and some of this infonna1￿n - such as case studEs - are used by Jingle Jam to report back in turn to the donor communty, for example via social media posts. Each chaiity partner receNes a different final amount, because donors to Jingle Jam are able lo specify whether their donation is for all charities, or one in particular. We then aF)POrtion the rrfoceeds so that each charity receives an equal share of funds donated to all CharIt￿S. and 100 % of proceeds of fund5 ear-marked specifically for them. Achievements and performance - Jingle Jam 2024 Jingle Jam 2024 saw us implement a number of important changes 1. In September 2024 we launthed our new Jingle Jam brand. which was developed wtlh help from CALM and whith proved a huge success. 2. We made a ￿gnificant change to our Garnes Colthtion in 2024. reducing the number of titles subslantially from -50 10 18 wilh a new focus on hyh value games rather than volume of games. This went well as rt also meant we were able to work much more closety with each donating publisher to Promote th￿r game and help reach oui to creators. Feedback from donors was positNe. 3. As reported elsewhere. for 2024 we had also decided to reduce the number of participating charities from 12 to eight, and to appoint of those partners as 'stralegic partners, who would lake part in Ihree conseculive Jingle Jams while providing extra help to us to helping build Jingle Jam's long-tem capability and capacity. The ￿ductIon from Iwefve to eight partners reflected our desire to work more closely wth each charity arKI the realisation that wth our limited (volunteer) resources we were unable to properly support as many as twelve with all the work that goes into Jingle Jam such as communications and creator engagement. After a rigorous. three-stage recruitment pr¢xess from EOI to vKrtten application to Ixtch meeting and due dIl￿ence. the e￿ht charity partners we selected were.. A) Strategic Partners Campaign Against Lbwng Miserably War Child UK Prthjuced by Albert Go¢)dman LLP Page 4

Jlngle Jam Trustees, Report For the Year ended 31 October 2025 B) One year Partners Autistica Cool Earth Sarcoma UK The Trevor Project Wallace & Gromit's Grand Appeal Whale and Dolphin Conservation Trust Our selection committee and trustee board were unanimous in their view that these eight represented the best possible mix in temis of a) matching our key focus areas. b) geographic reach, c) complementary cause areas and d) Ihe support they could give back in to Jingle Jam in temis of creator engagement. Jingle Jam 2024 launched. as athys, at 5pm on 1 st December, with the iconic 'Jingle Cats, stream hosted by Lewis and Simon from The Yogscast. As in previous years. over £500k was raised in the fiTSt few hours. Over the course of the next two weeks. The Yogscast continued to stream every day, and were joined by over 830 additional fundraiserlcreators up YOY from the previous year's 650. Donations ran at a very similar level to 2023's event, in line vthh the experience of most charity fundraising events al this time in the midst of an unprecedented cost-of-living crisis - and by the end of the weeks. the final total raised was £2,673.902. Key statistics from Jingle Jam 2024 62,609 donations made 53.341 Games Collections distributed 8.5m total views across Twitch and YouTube Gross raised £2,673,902. The highest perfomiing fundraisers within Jingle Jam 2024 were.. The Yogscasl - £1,907.651 The Spiffing Brrt- £114,215 RTGame- £63,309 High Rollers DnD- £31.503 Bobawrtch - £30,664 Smosh Games- £23,768 Sam Eklls & Meg_h- £22.307 Al the bme of calculating event proceeds in January 2024, fees were £202.726, consisting of platform partner Tiltify {£130,299), and payment processors Stnpe {£36,6951 and Paypal (£34,803). There were some small movemenls in these sums after the proceeds were deCla￿d due lo a small number of late donor refunds and movements between payment providers. which we noted meanl in future years we should wait longer (e.g. end February) before declaring final proceeds. Jingle Jam retained 1.SOA {£39.751) lo cover its administrative costs. This confirmed event proceeds at £2.407.575. wthich meant direct grants to charities as follows (each charity receiving one eighth of proceeds from funds donated to 'AII Charrties. and 1000/0 of proceeds of funds donated lo the respective charity).. Pr¢)duced by Abert G¢)odman LLP Page 5

Jlngle Jam Trustees. Report For the Year ended 31 Oclober 2025 Autistica £286.￿.00 CaMpa￿n Against Lwing Miserabty £405.588.00 Wallace & Grcmi¥s Grand Appeal £359.293.00 Whale & Dolphin Conservation £307.760.00 The Trevor Project £276.555.(X) Cool Earth £253.350.00 Sarcoma UK £244.711.00 War Child UK £274,312.00 Our charity partners tell us that these kinds of sums make an incredible drfference to the impact they are able to ach￿Ve- impact which they report back to us every summer and which we profile on our website. Acknowledgements The Trustees would like to thank everyone who made Jingle Jam 2024 such a success, especialty.. The games publishers and developers vh)0 contnbuted games into the colkntion The content creators who took lime to livestream and fundTaise The volunteers who worked tirelessly lo help build the plafform and support fundraisers Our partners.. Fourth Floor. DMB Management. Twttch. DispLgte. eastion. Fanatical. Crowd Control, Streams Charts The charity partners vlho worked tirelessly to help facliate fundraising and support creators Everyone who donatedl Future plans Al Jlngle Jam 2025 Following the success of the nthv strategy around our Games Collection fewer, higher value games - and the closer working with our two strategic partners CALM and War Child. we were able to begin our planning for Jingle Jam 2025 much earlier. confident in our strategy. Planning for Jingle Jam 2025 began on Februwy 1st 2025 with the launch of ExFYessions of Interest from charities for places in December 2025. In May 2025 we announced that we had selected our final eight charities for Jingle Jam 2025, of which fve we had worke(1 with before CALM. War Child. Autistica, Wallace & Gromil's Grand Appeal and The Trevor Project." along with three new ones.. Become. Make-A-Wish and F. Produced by Alb*t Goodman LLP Page 6

Jlngle Jam Tnjstees. Report For the Yeaf ended 31 October 2025 2026 Onwards Our three-year strategy conts'nues Ihe themes above, of working more dosely and more cleverly with the key partners who can help us grow Jingle Jam - premium games partners. strategic charrty partners. Tetuming, growing creators. In addrtion. we are seeking lo grow sponsorship and match funding significantly as this supports the creators to continue to grow their fundraising. Financial revlow group generates 1CMY/o of its In￿ fr¢Jn (kM)ali(ns frcm Jingle Jarn event. Jingle Jam PrOn￿lIonS therefore raised incorrE of £2.641.587. arKI in¢xJrred o)sls of £217,725 , transferrirvJ £2.423.010 to Jirole Jam for distribUt￿n and leawry £3,571 in the oryny ts U￿XI￿A9￿ ¢XGts (this was transferred p05t year end). After indusion of acuuals. Jir¥Jie PrC￿7)tiOnS is sPKyhing a surplLLS of £852 bul an oVerdTr￿n balan￿ sheet of £14,873. This is. all to JirMJle J￿n aNI WAS thared as part of the 2025 event distribution. The chanty r￿￿ed the incorre fr￿n JirYJle Jwn F¥￿M￿l0nS of £2,423.010 aTrJ after direc cctsts of £S),213, m distritmjtions to charty ptws totalling £2,407,573. This ItEreth ￿ £20,343 retained in the bank account of the charity to c4Jver fLrture cost5. In ￿litI￿, ￿ chwity rewved asjrtional donatsons of £268.181. on￿ accruals and armunis ovRd frcTh JIThJ￿ Pr￿rn￿K)r￿ are inc11K￿l, tIE balan￿ sheet of trE charity shcw5 assets carried fowdrd of £16.￿7. rall. the cAJnsollda￿ picture fcK the group is incxyTr of £2.691.191. ¢))sts of £267.Y38 and £2,407,573 trartsferred to charity partr￿5 This has tlvdore generated a s￿￿US of £15.680 wthin the group As at 31 Octcthr 2025. the gr￿p bala￿ carl￿1 fLYV4ord of £1,932 was up of £23.914 in bank balan￿ and £21,982 ch%ed to uaJit￿s. As JI￿le Jam onty donates flnds raised ar¥J has no cther rrpterial finawal CfMmlitnEnts, ttHE is no real risk posed by a furMjra￿rtsj perfcffiB￿ l a year in thich fevm (kn)ors (x)ntribute . would simp have less to granl to our charty p￿. The onty real nsk have hknlified is rf Jingle Jam sorrehow failed to hapFen one year - such as thr(KKJh a tech￿(￿￿ break(￿. This is mitigat&d through T￿ing with established platfcKm ptws such as our c￿r￿tt Flatfomi partner Tillfy. Tre volunteer team has 11 years, experience of delivering Jingle Jam Irwe stream events so it is highly unlikely that this would harren. Macro eCcfflO￿1C factcffs do aff8 JiTvJle ￿ fiJ¥JraisirwJ j￿1 as they do any other charity fundraisirvJ actimlies. In times V￿re donations are gwally Ch￿. such as in the 21r23 ts)st of living rJisis, this thill also be felt by Jingle Ja￿ txrt due to our nvxlel rt wses no n1* risk to us. Reserves policy Jingle Jam aims to pay out 98-99% of net proceeds raised afteT unavoidable banking and platform charges, meaning only 1Wo-20A retained to cover our administrative costs_ We do nol seek lo hold any reserves beyond those required to meet our administrative costs. This level is reviewed annually to ensure that we have sufficient funds to continue to operale the charity. and V￿ recognise that we may need lo relain additional funds in future rf our operations grow_ Fundralslng dlsclosure Jingle Jam is registered with The Fundraising Regulator and is committed to following all codes of fundraising best practi￿. Produced by Ajbert Goodman LLP Page 7

Jingle Jam Trustees' Report For the Year ended 31 October 2025

We do not employ any third party fundraisers or paid fundraisers on our behalf, all fundraising is voluntary. Content creators, community streamers and other voluntary fundraisers promote our giving mechanisms using the tools and mechanics (e.g. logo overlays) provided by Jingle Jam and our platform partner Tiltify. We are not responsible for the content of creators who fundraise on our behalf, but we have guidelines in place that cover areas like inappropriate content and we have a very clear complaints procedure that any viewer or donor can follow if they are not satisfied with any element of Jingle Jam.

During Jingle Jam we run a customer support system in partnership with Tiltify, where any donor could make a query and follow through to a response or action if required. For example, if the wrong amount is donated, or someone accidentally donates twice etc - in these kinds of instances we are able to swiftly reimburse the donor. With tens of thousands of donors these instances do happen, but we seldom receive any complaints due to our prompt handling of the situation. In 2024/5 we did not receive any complaints.

Statement of Trustees' Responsibilities

The trustees are responsible for preparing the Trustees' Report and the financial statements in accordance with applicable law and United Kingdom Accounting Standards including Financial Reporting Standard 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland (United Kingdom Generally Accepted Accounting Practice).

The law applicable to charities in England & Wales requires the trustees to prepare financial statements for each financial year which give a true and fair view of the state of affairs of the charity and of the income and expenditure of the charity for that period. In preparing these financial statements, the trustees are required to:

• select suitable accounting policies and then apply them consistently;

• observe the methods and principles in the Charities SORP;

• make judgments and accounting estimates that are reasonable and prudent;

• state whether applicable accounting standards have been followed, subject to any material departures disclosed and explained in the financial statements, and

• prepare the financial statements on the going concern basis unless it is inappropriate to presume that the charity will continue in business.

The trustees are responsible for maintaining proper accounting records which disclose with reasonable accuracy at any time the financial position of the charity and enable them to ensure that the financial statements comply with the Charities Act 2011, the Charity (Accounts and Reports) Regulations 2008 and the provisions of the trust deed. They are also responsible for safeguarding the assets of the charity and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

In so far as the Trustees are aware:

• There is no relevant audit information of which the charitable trust's auditors are unaware; and

• The Trustees have taken all steps that they ought to have taken to make themselves aware of any relevant audit information and to establish that the auditors are aware of that information.

The Trustees' Report was approved by the trustees on 07/07/2026 and signed on their behalf by:

R Keith - Chair

Produced by Albert Goodman LLP

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Jlngle Jam Independent Audrtors, Report to the Trustees arKI Membefs For the Year erKled 31 October 2025 Opinlon We have audited the finanaal statements of Jingle Jam (the 'parent charty,) and its subsidiary (the 'group') for the year ended 31 October 2025. compnse the consolidated and parent charity Statement of Financial Activrties. the consolidated and parent charity Balance Sheets. the consolidated and parent charity Stslement of Cash Flows, and Notes to the Financial Statements. induding a summary of significant accounting policies. The financial reporting frarwork that has been appl￿d in their preparation is applicable law and Unrted Kingdcrfn Generally Accepted AccountirKJ Pract￿, including Financial Reporting Standard 102.. The Finanaal Reporting Standard applicabbe in the UK and Re￿bI￿ of Ireland (Unrted Kingdom Generally A￿pted Accounting Practice}. In our okmnion the financial statements.. give a true and fair view of the stale of the group's and of the parenl charity's affairs as at 31 October 2025 and of the group's incoming resources and applicats'on of resources for the perTrod ended; have been propwty prepared in accordance wilh United KinsKlorn GeneralPy Accepted Accounting Practice. and have been prepared in accordance the requirements of the Charities Act 2011. Basis for oplnlon We conducted our audit in accordance wrth International Standards on Auditing (UK) {ISAs IUKI> and applicab￿ law. Our responsibilities under those standards are further described in the Audrtor's responsibilrties for the audit of the financial stalemenls section of our report. We are independent of the group and parent charity in accordance with the ethical requifements that are relevant to our audit of the financial statements in the UK, including the FRC'S Ethical Standard. and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to proV￿e a basis for our oFNnion. Concluslons r•lallng to golng concern In audrting the financial statements. have concluded that the trustee's use of the going concern basis of accountsn9 in the preparation of the finan¢o1 statements is appropriate. Based on Ihe work we have perfomied, have not Njentified any material uncertaint*s relating to events or conditions that, individually or collectivety. may cast 5unfficant doubl on the charity's ability to conlinue as a going concern for a pewd of at least I￿￿1¥e months from Nvhen the onginal financial statements are authorised for issue. Our responsibilities and the responsibilities of the Iwslees with respect to going concem are described in the relevant sections of the report. Produced by Albert G¢y)Jman LLP Page 9

Jlngle Jam Independent Auditors, Report to the Trustees ar#J Members For the Year ended 31 October 2025 Othor Infomiatlon The other infomation comprises the information induded in the Trustees. Report. other than the financial statements and our auditor's report thereon. The trustees are responsible for Ihe other infomation. Our opinion on the finan￿al statements does not cover the other infomiats'on and, excepl to the extent otherwise 8xpliciily slated in our report. we do not express any fomi of assuran￿ conclusTron thereon. In connection with our audit of the financial statements. our responsibilty is to read the other information and, in doing so, consider whether the otheT information is materially inconsistent ￿￿th the financial statements or our knowledge obtained in the audrt or otherwise appears to be matenally misststed. If we identify such material inconsistencies or apparent material misstatements. we are required to delemiine whether there is a material misstatement in the finanaal statements or a material misstalement of the olhef information. If. based on the work we have performed. we conclude that there is a material mtsslatement of this other information. we are required to rewrt that facl We have nothing to reF)Ort in this regard. Matters on which we are requlred to report by exceptlon We have nolhing to report in respect of the fouowing matters where the Charits"es Act 2011 requires us to report to you rf, in our opinion.. the information given in the financial stalements is inconsistent in any rnaterial respect with the TTUStees' Report.. sufficient accounting records have not been kept.. the financial statements are not in agreement V￿th the accounting records and retums.. and we have not received all the information and explanations we require for the purposes of our audit. Responsibillties of trustoes As explained more fulty in the Statement of Trustees. Responsibilits"es sel out on page 8, the trustees are responsible for the preparation of the financial statements and for being safr'sfied that they give a true and fair view, and for such inlemal control as Ihe trustees detemine is necessary lo enable the preparation of financial statements that are free from material misstatement. vthether due lo fraud or error. In preparing the financial statements, the trustees are ￿sponsible for assessing the group and parent charity's ability to continue as a going concem. disclosing. as applicable. matters related to going concern and ugng the going concern basis of aC￿Unting unless the trustees either intend to I￿U￿ate the parent charity or to ￿ase operations. or have no realist￿ altemative but to do so. Audltor's responslbilities for the audlt of the flnanclal statements We have been appointed as auditor under the Charities Act 2011, Seclion 151 and report in accordance with th8 Act and relevant regulat￿n$ made or having effect thereunder. Our objeaives are to obtain reasonable assurance a￿ut whether the financial statements as a whole are free from material misstatement, whether due to fraud or error. and lo issue an auditor's report that includes our opinion. Reasonable assurance is a h￿h level of assurance bul is not a guarantee thal an audit conducted in accordance with ISAS (UK) viill always detect a material misstatement when rt exists. Misstatements can arise from fraud or error and are considered material if. individualty or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these fnancial statements. Produced by Albert Goodman LLP Page 10

Jlngle Jam Independent Audrtors. Report to the Trustees and Members For the Year ended 31 October 2025 Irregularities including fraLMJ. are Instan￿ of non-compliance wth laws and regulations. We deS￿n procedures in line wrth our resFonsibilitw. ouilines above, to detect misslatemenls in respecl of irregularities, indLMling fraud. The extent to which our wocedures are capable of detecting irregularities, including fraud is detailed belw. Th• •xt•nt to whlch the audit was considered ¢apabl• of d•t•ctlng Irrngularltles Includlng fraud Our approach to identfying and aSseS￿ng the risks of material rnisstatement in respect of irregularitses, including fraud and norFcompliance wilh lav6 and regulalions. was as follovrs" the engagement partner ensured that the engagement team collectp4ely had the appropriate competence, capabilrties and skills to wjentify or recognise non-compliance viith applicable laws and regulations., we identified the laws and regulations applicab￿ lo the chafty Ihrough discussions with manage￿nt, and from our commercial knowledge and experience of the charity and grant making sector,. we focused on specific laws and regulations vthith we conS￿ered may have a direct material effect on the financial stalernents or the operations of the ¢haTrty, including the Charities Act 2011, fundraising regulator, anti-bribery and data proteclion legislation., vft assessed the extent of compliance with the laws and regulations hdentrf￿ above th[0￿h making enquiries of management and inspecting legal Corresponden￿.. and identified laws and regulations were coffmunicated wrthin the audrt team regularly and the team remained alert to InStan￿S of non-compliance throughout the audrt. We assessed the SUs￿ptIb1ty of the group's ffflancial statements to material rnb55tatement. including obtaining an understanding of how fraud might occur, by". making enquirEs of management as to where they COn￿dered there was susceptibility to fraud. their knowledge of actual. suspected and alleged fraud." and Considering the intemal controls in place to mitigale rtsks of fraud and non-compliance with laws and regulations. To address the risk of fraud through management bias and ¢)verride of controls. we.. performed analytical procedures lo identfy any unusual or unexpected relationships.. tested journal entries to hjentify unusual transactions; assessed whethef judgements arKI assumpts'ons made in detefmining the accounts'ng estimates vMe indicative of potential bias., and investigated the rationa￿ behind signtficant or unusual transact￿nS. In response to the risk of Irregularit￿ and non-compliance with laws and regulalions, we designed procedures which included, bul were not limited lo.. agreeing financial statement disclosures to underlying supporting do¢umentab'on.' reading the minutes of meetings of those charged V￿th governance.. enquiring of management as to actual and potent￿1 liiwJation. claims and breaches of relevant islation.. and reviewing correspondence ￿TrIh the Charity Commission and other relevant regulators including the charity's legal advisors and insurers. There are inherent limitations in our audit wocedures descnbed above. The more removed that laws and regulations are from financial transactions. the less likely it is that vmuld become aware of non- compliance. Audikn"ng starmlards also limrt the a￿j11 prO￿dureS required to identify non-complian￿ wrth laws and regulations to enquiry of the direclors and othw management and the inspection of regulalory and legal corresponden￿. rf any. Pr￿IlKed by Albert Gc4)dman LLP Page 11

Jingle Jam Independent Auditors' Report to the Trustees and Members For the Year ended 31 October 2025

Material misstatements that arise due to fraud can be harder to detect than those that arise from error as they may involve deliberate concealment or collusion.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor's report.

Use of our report

This report is made solely to the group and parent charity's members, as a body, in accordance with Part 4 of the Charities (Accounts and Reports) Regulations 2008. Our audit work has been undertaken so that we might state to the group and parent charity's members and trustees those matters we are required to state to them in an auditor's report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the group and parent charity and the group and parent charity's members as a body and the parent charity's trustees as a body, for our audit work, for this report, or for the opinions we have formed .

Albert Goodman LLP, Statutory Auditor

Date: 07 July 2026

Goodwood House Blackbrook Park Avenue Taunton Somerset TA1 2PX

Albert Goodman LLP is eligible for appointment as auditor of the charity by virtue of its eligibility for appointment as auditor of a company under section 1212 of the Companies Act 2006.

Produced by Albert Goodman LLP

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Jlngle Jam Consolidated Statement of Financial Activrties For the Year ended 31 October 2025 Year ended 31 Oetober 2025 Total Year ended 31 October 2024 Total Unres- Reg- Iricted tricted Unres- tri¢ted trictsd Notes In¢ome Donations and legacies 3 2,691,191 2,691,191 2,698,805 2,698,805 Totsl inGome 2,691.191 2,691,191 2.698,805 2,698,805 Expendilure Expenditure on raising funds.. Commercial trading operatsons Expenditure on charitable acts"vilies 4 217,725 5 2,457,786 217,725 220,592 2,457.786 2.510,508 220,592 2,510.508 Total •X￿ndItUre 2.675.511 2.675.511 2.731.100 2,731.100 Nel lexpenditur•Vincomg #nd net movement In funds 15,680 15.680 132,295) 132,2951 Reconciliation of funds Total funds brought fO￿Vard {13.7481 113,7481 18.547 18,547 Total fund$ carried forward 1.932 1,932 113.7481 113,748} The statement of financial aclivf(ies includes all gains and losses recognised in the period. All income and expendrture derive from continuing activiiies. Produced by Albert Goodman LLP Page13

Jlngle Jam Parent Charrty Statement of Financial Activtties For the Year ended 31 October 2025 Year ended 31 October 2025 Totsl Yoar ended 31 October 2024 Total Unres- Res- tric¢ed trictgd Unres- Res- trictod tri¢tèd Income L)onations and legxies 2.472.614 2.472,614 2.495.963 2,495,963 Total income 2.472.614 2.472,614 2.495.963 2,495.963 Expendfture Exp8nditure on raising funds.. Expendrture on charitable activtknes 5 2,457.786 2.457.786 2.510.508 2,510.508 Total expenditure 2,457,786 2.457,786 2,510,508 2,510,508 Net (expendlturelllncome and not movement in funds Reconciliation of funds Total funds brought forward 14.828 14.828 {14.5451 {14,5451 1.979 1,979 16.524 16.524 Total funds carried fofward 16.807 16,807 1,979 1.979 AJI inc£￿ aTra expeTrJiture cukn'nuirvJ a*.￿1t1e￿ Prciluced by Albert Gocdman LLP Page 14

Jingle Jam Balance Sheet and Consolidated Balance Sheet As at 31 October 2025

Notes Fixed assets Investments 7 Current assets Amounts owed from group undertakings Cash at bank and in hand Liabilities: Creditors: amounts falling due within 8 one year Net current assets Total assets less current liabilities Net assets Funds: Unrestricted funds Restricted funds Total funds 9	Group 2025 £ 23,914 23,914 (21,982) 1,932 1,932 1,932 1,932 1,932	Charity 2025 £ 1 1 8,099 20,343 28,442 (11,636) 16,806 16,807 16,807 16,807 16,807 Group Charity 2024 2024 £ £ 1 1 8,099 9,058 8,182 9,058 16,281 (22,806) (14,303) (13,748) 1,978 (13,748) 1,979 (13,748) 1,979 (13,748) 1,979 (13,748) 1,979

The notes on pages 17 - 25 form part of these accounts.

Approved by the Board for issue on . 07/07/2026 and signed on their behalf by:

R Keith - Chair

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Jlngle Jam Consolidated and Parent Charty Cash Flw Statement For the Year ended 31 Oclober 2025 Group 2025 Charity 2025 Group 2024 Charity 2024 Note Cash flows from operating activities Net incomel (expenditure) for the year 15,680 14.828 {32.295) 114.545) 15,680 14.828 {32.2951 114,545) Working capit81 adjustments." Ilncreasel I decrease in debtors (Decrease) l increase in creditors 18.099) 6.502 18241 (2,6671 6,906 Net cash provlded by operating actlvltles Cash Ilows from investing activrties.. Acquisition of investrnent 14.856 12.161 (25,389) 116,142) Net cash flow from investing activities Net Increasel(de¢reasel In cash and cash equivalents 14.856 12.161 (25.389) (16.142) Cash and cash equivalents at 1 September 9.058 8.182 34.447 24.324 Cash and cash equivalents at 31 Odober 23.914 20.343 9.058 8.182 Produced by Albert Goodman LLP 16

Jlngle Jam Notes to the Financial Statements For the Year ended 31 October 2025 General Informatlon Jingle Jam is a iegistered charty, number 1200061. Jingle Jam was iegistered on 15￿ August 2022. Details of the charity including the registered Offi￿ is shown in Referen￿ and Administrative details in the Trustees Report. A¢¢ounllng pollcios The principal accounting policies adopted. judgements and key sources of estimation uncertainty in the preparation of the financial statements are as follows.. Basls of preparatlon The financial statements have been prepared under the historical cost convention, as modified by the revaluation of investmenls. The financial statements have been prepared in accordance with Accounting and Reporting by Charities.. Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in Ihe UK and Republic of Ireland {FRS 102} (effective 1 January 2019) - (Charities SORP {FRS 102)), Ihe Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102) and the Companies Act 2011. The trustees have assessed the charity's activities with regard to the Charity Commission's guidance on public benefit. Jingle Jam meets the definition of a public benefit entity under FRS 102. The financial statements have been p￿pared on a going concem basis and the Trustees are not aware of any material uncertainties that would casl doubt on the charity's ability to continue as a going concern. Grants are awarded only when thefe are sufficient reserves and income, therefore Ihe Trustees consider th* the going concern assumption remains appropriate. The functional currency of Jingle Jam is considered to be Pounds Sterling as thal is the currency of the pKimary economic environment in vthich the foundatTron operates. Group accounts These financial statements consolidate the results of the charity and its wholly owned subsidiary. Jingle Jam Promotions Limited. on a line by line basis. The subswliary is a registered company incorporated in England and Wales. In the parent charty financial statements, the investment in sUbs￿￿￿neS is accounted for al cost less impairment. Funds structure The restricted fund represents assets held for a specrfic purpose. There are currently no restricted funds, please see note 9 for more details. Unrestricted funds comprise accumulated surpluses and deficrts on general funds which are available for use at the discretion of the trustees in fvrtheran￿ of the general objectives of the charity. Designaled funds comprise income re￿1ve￿ for 8 purpose that has been designated by the trustees. Produced by Albert Goodman LLP Page 17

Jlngle Jam Notes to the Financial Statements For the Year ended 31 October 2025 Incom• All income induded in the Statement of Financial Activities (SOFA) when the charrty is legally entiljed to the income and the amount can be quantifi'ed ryth reasonable accuracy. The following specific policies apply to categories of income.. Oonation and legacies is received by way of donations and gifts and is included in full in the ststemenl of Financial Activities. bthen receivable. Expendituro All expenditure is accounted for on an accwals basts and has been classffied under headings which aggregate all costs related to the category. Cash at bank and in hand Cash at bank and cash in hand includes cash and short term h￿hlY I￿UKI investments wrth a short maturity of three monlhs or less from the date of acquisrtion or opening of the depostt or similar a¢¢ount. Crodftors Credrtors are rewnised where the chartty has a present obligation reSu￿1ng from a past event Ihat will probabty result the transfer of fund5 to a third party and the amount due to settle the obligation can be measured or estirnated rellat￿y. Credrtors are nomalty recognised at their settlement amount after allowing for any trade discounts due. Financial Instrufflents The charity only holds basic financial instruments as defined in FRS 102. The financial assets and liabilities of the charity and th￿r measurements are as follows.. Financial assets - trade and other debtors are basic financial instruments and are debt instruments measured al amortised cost. Prepayments are not financial instruments. Cash al bank and deposit accounts- is ¢lassifEd as a basic financial instrument and is measured at face value. Financial liabilities trade rxedilors. accwals and other credilors a￿ financial instruments, and are measured at amortised cost. Deferred income is not deemed to be a financial liability, as the cash settlernent has already taken place and there is an obligation to deliver services rather than cash or another finan￿al instrument. Going concern The a￿OuntS have been prepared on the assumption that the Charty is abk to continue as a going con￿rn, which the trustees consider appropriate having regard to the current activities of the charity. There are no material uncertaintss about the charty's abilty to continue as a going cOn￿rn. Produced by Albert Gry)dman LLP Page 18

Jlngle Jam Notes to the Financial Ststements For the Year ended 31 October 2025 Income from donations and legacies Total Unreslrlcted Year ended 31 October 2025 Total Unrestrlcted Year ended 31 October 2024 Donations received 2.691.191 2,698,805 2,691,191 2.698,805 Expendlture on raising fund$ - Commercial trading operatlons Total Unrestflcted Year ended 31 October 2025 Total Unrestricted Year onded 31 October 2024 Bank and platfomi fees Consultancy fees other expenses Governance costs- audit accountancy 204.946 207,246 3,000 1.844 6.930 1.572 3.875 7,260 217.725 220,592 Produced by Albert Goodman LLP Page19

Jlngle Jam Notes lo the Financial Statements For the Year ended 31 October 2025 Charitablo activities Total Unrestricted Year ended 31 October 2025 Total Unrestrlcted Year ended 31 October 2024 Grants to institutions-. CALM The Grand Appeal Whale & Dolphin Conservation Aulislica War Child UK Trevor Project Cool Earth Sarcoma UK Movembef Justdiggrt Coppafeel! Galop Hello Wod(J Comic Relief RNIB 405,588 359,293 307.760 286,004 274.312 276,555 253.350 244,711 251.924 200.630 304,198 196.762 196.932 199,671 193,610 191,197 189,427 186,849 179,720 175,831 Bank charges Consultancy fees Govemance costs - audrt - accountancy 4.759 36.874 5.280 3.300 81 32,726 5,040 5,910 2.457,786 2,510,508 Produced by Albert Goodman LLP Page 20

Jlngle Jam Notes to the Financial Statements For the Year ended 31 October 2025 staff costs The average number of persons employed by the subsidiary (including directors) during the period was as follows.. 2025 Number 2024 Number Subsidiary There We￿ no employees of the charity in the period. Trustees are not remunerated. The trustees consider the Board of TrLSStees to comprise all of the key management personnel and therefore there is no key management personnel remuneralion to be disclosed. Staff members in the subsidiary represent the three acting directors who were not remunerated, therefore total staff costs were £nil (2024.. £nil) Investments Charity 2025 Charity 2024 Jingle Jam Promotions Limited Ordinary shares of £1 each Jingle Jam Promotions Limited (company number 11428765) was incorporated on 19 October 2022 as wholly owned trading subsKliary of Jingle Jam. The parent charity holds 100¥0 of the issued Share capital and 1 OOQ/* of the voting rights of the subsidiary trading ￿Mpany. The principal activities of the company are the operation of the Jingle Jam event on behalf of Jingle Jam. The registered office is the same as that of the charity, detailed on page 1. The subsidiary gift aids its taxable profrts to Jingle Jam, and files audited accounts with the Registrar of Companies. Produced by Albert Goodman LLP Page 21

Jingle Jam Notes to the Finanual Statemenis For the Year ended 31 October 2025 A summary of the trading results is shown bdow". Year ended 31 October 2025 Year ended 31 October 2024 Tumover- donations received 2.641.587 2,667,764 Cost of sales, distribulion and admin expenses (2.640,735) (2,685,514) Operating profrt i {loss} 852 (17.750) Retained profit l (lossl for the year 852 (17,750) The asset5 and liabilities of the subsidiary wefe.. Current assets Creditors.. amounts falling due within one year 3.572 {18,445) 877 (16,603) Total net assets (14.873> (15,726} Called up share capital PTofrt and loss reserve {14,8741 (15,727> {14.8731 {15,7261 Creditors: Amounts falllng due within one year 2025 Group 2024 Group Charfty Charlty AG¢ruals and defe￿ed income 21,982 11,636 22,8C6 14.303 21.982 11.636 22,8C6 14,303 Prod￿ed by Albert Goodman LLP Page 22

Jln9le Jam Notes to the Financial St*ements For the Year ended 31 October 2025 Funds 2025 Funds analysis - group Opening Incoming balance Resources 0141ov Outgoing Resources Closing balance 31-O¢t Unreslricted funds (13.7481 2.691.191 (2.675.511) 1,932 Total funds (13.748) 2,691.191 (2.675.511) 1.932 2025 Funds analysls - charlty Opening Incoming balance Resour¢es 0144ov Outgoing Resources Closing balance 31-Oct Unrestricted funds General 1.979 2.472.614 (2.457.786) 16.807 Total funds 1,979 2,472,614 2,457.7861 16.807 2024 Funds analysls- group Opening Incoming balance Resources 01-Sep Outgolng Resources Closing balance 31-Oct Unrestrlcted funds General 18,547 2,698,805 (2.731.100) 113.7481 Total funds 18.547 2.698.805 12,731,100) 113,748 2024 Funds analysis - charity Openlng Incoming balance Resources 01-Sep Outgoing Resources Closing balance 31-Oct Unrestrlcted funds General 16.524 2,495.963 (2.510.508) 1,979 Tolal funds 16,524 2,495,963 (2.S10.508) 1.979 ProdU￿d by Albert Goodman LLP Page 23

Jingle Jam Notes to the Financial Staternents For the Year ended 31 Oclober 2025 10 Analysls of net assets between funds 2025 Analysis of nel assels between funds - group Unrestricted funds Restricted funds Total funds Currenl assets (Xher net current liabilities 23.914 {21.982) 23.914 (21,982) 1.932 1.932 2025 Analysis of not assets between funds - ¢harfty Unrestricted funds Restrlcted funds Total funds Fixed assets Current assets Other net current liabilities 28.442 (11.636) 28.442 (11.636) 16.807 16.807 2024 Analysis of net assets between funds - group Unrestrlcted funds Restrlcted funds Total funds Current assets Other net current liabilities 9,058 (22,806) 9,058 (22,81AI (13.748) (13.748) 2024 Analysis of not assets ￿tween funds - charity Unrestricted funds Restricted funds Total funds Fixed assels Current assets Other net current liabilities 16,281 (14.303> 16,281 (14.303) 1.979 1.979 Produced by Albert Ge¥Jdman LLP Page 24

Jingle Jam Notes to the Financial Statements For the Year ended 31 October 2025 11 Relaled party transactions The charity has taken advantage of exemptions in FRS 102 "Related party disclosures" from disclosing transactions with other members of the group. The charty's policy 15 that. where trustees or their immediate family have a connection with recipient organisalions. they should declare their interest. There are no related party transactions requiring disclosure {2024= none). Produced by Albert Goodman LLP Page 25