Trustees’ Annual Report for the period
From 1/Jan/2022 Period start date To 31/Dec/2022 Period end date
Charity name: Ruach Resources
Charity registration number: 1197062
Objectives and Activities
| SORP reference | ||
|---|---|---|
| Summary of the purposes of the charity as set out in its governing document |
Para 1.17 | The object of the CIO is, for the public benefit, to advance the Christian faith by means of, without limitation, creating and distributing software applications, literature and other platforms to enlighten others about the Christian faith. |
| Summary of the main activities in relation to those purposes for the public benefit, in particular, the activities, projects or services identified in the accounts. |
Para 1.17 and 1.19 |
Development of God for Kids app and translations Development of Animals of Eden Valley Books Events to distribute and market these products |
| Statement confirming whether the trustees have had regard to the guidance issued by the Charity Commission on public benefit |
Para 1.18 | All trustees have regarded the guidance issued by the Charity Commission on public benefit |
Achievements and Performance
SORP reference
| Summary of the main achievements of the charity, identifying the difference the charity’s work has made to the circumstances of its beneficiaries and any wider benefits to society as a whole. |
Para 1.20 | NEW WORK App Begun work on translating God for Kids app into Ukrainian, Russian, Serbian, Hungarian, German and Portuguese. Books & Other Products Published 2 new books through Sarah Grace Publishing: “Is God Very Strong?” and “Where Does God live?” by Fiona Walton and Joanne Gilchrist Conferences/Exhibitions In order to grow our reach and contacts, we exhibited at CRE Exeter, Big Church Day Out, Together Festival (Black Country), CRE Central, Early Years Conference (York), Joined Up Conference (Sheffield) and the digital conference Premier Unbelievable. To repeat in future: Early Years Conference, Joined Up Conference and Hand in Hand Conference plus Together Festival if funds allow. Blog & Social Media From March we began publishing monthly blogs with a variety of guest bloggers and some in-house. We also hired a graphic illustrator to create free printable ‘conversation starters’ to give for free to subscribers. REACH & IMPACT APP– see ‘2022 User Report: God for Kids app’ below Books–Since 1st October 2022 we’ve sold: ● 82 copies of Where Does God Live? (30 to Fiona Walton, author) ● 62 copies of “Is God Very Strong?” ● 45 copies of “Why Can’t I See God?” ● 42 copies of “Who Made God?” Book Launch -Book Launch. Lots of helpers – Huge Thank you to them and the members of Beauchief Baptist church. |
|---|---|---|
| ● | 26 Ticket Sales (8 families), | |
|---|---|---|
| totalling £41.00. | ||
| ● | Book sales on the night | |
| totalled £175.26 | ||
| Digital | Marketing | |
| 1. | Social Media Accounts: | |
| ● | Mailing List is now at 497 | |
| ● | Facebook Followers 1151 | |
| (increase of 74 since 1/10/22) | ||
| ● | Instagram Followers 672 | |
| (increase of 59 since 1/10/22) | ||
| 2. | Website Stats Oct-Dec 22 | |
| ● | 14K Unique visitors (42% USA, | |
| 35% UK) | ||
| ● | Our most popular page is | |
| “Best Christian Apps for Kids | ||
| Screen Time” at 1,334 views. | ||
| 3. | Conversation Starters Downloads. | |
| Average of 30-40 per month | ||
| download the free conversation | ||
| starter. |
Financial Review
| Review of the charity’s financial position at the end of the period |
Para 1.21 | The bank balance at the end of the year was £872.18 |
|---|---|---|
| Statement explaining the policy for holding reserves stating why they are held |
Para 1.22 | We do not yet have a statement regarding the holding of reserves. |
| Amount of reserves held | Para 1.22 | £0 |
| Reasons for holding zero reserves |
Para 1.22 | We do not hold any reserves as our income is currently too unpredictable and our bank balance too low. |
| Details of fund materially in deficit |
Para 1.24 |
Explanation of any Para 1.23 uncertainties about the charity continuing as a going concern
Structure, Governance and Management
| Description of charity’s trusts: |
||
|---|---|---|
| Type of governing document (trust deed, royal charter) |
Para 1.25 | Governing Document / Constitution |
| How is the charity constituted? (e.g unincorporated association, CIO) |
Para 1.25 | CIO |
| Trustee selection methods including details of any constitutional provisions e.g. election to post or name of any person or body entitled to appoint one or more trustees |
Para 1.25 | Trustees are nominated by Joanne Gilchrist or another trustee, interviewed by the chair of trustees and ratified by all trustees at a trustee meeting. They must have an active Christian faith and be willing to adhere to the values as outlined in the governing document. |
Additional information (optional)
You may choose to include further statements where relevant about:
| Policies and procedures adopted for the induction and training of trustees |
Para 1.51 | We do not yet have an official policy or procedure document for this, other than the information already outlined in the governing document. |
| The charity’s organisational structure and any wider network with which the charity works |
Para 1.51 | We are governed by a group of trustees and the work is carried out by volunteers. |
| Relationship with any related parties |
Para 1.51 | SunScool app hosts all of our digital content on their CMS and their workers are responsible for the technical updates and development of God for Kids, under direction and instruction from Joanne Gilchrist. SunScool do this work for free; in return we also market for them at our events. |
Reference and Administrative details
| Charity name | Ruach Resources |
|---|---|
| Other name the charity uses | God for Kids |
| Registered charity number | 1197062 |
| Charity’s principal address | Gardeners Cottage, Norton, Sheffield, S8 8BA. |
Names of the charity trustees who manage the charity
| Trustee name | Office (if any) | Dates acted if not for whole year |
Name of person (or body) entitled to appoint trustee (if any) |
|
|---|---|---|---|---|
| 1 | David Mark Wallace | Chair | ||
| 2 | Sharon Turp | Treasurer | ||
| 3 | Carol Barwick | |||
| 4 | Nathan Goodearl | 1 Jan 2022 - 9th June 2022 |
||
– Corporate trustees names of the directors at the date the report was approved
Director name
Joanne Gilchrist
2022 User Report: God for Kids app
29[th] November 2022
-
Total Installs in 2022
-
Average Daily Users from May-Nov 2022
-
Total countries installed
-
Top 12 countries (Users)
-
Daily users in the UK
-
Which lessons are most popular
-
Which lessons are least completed?
Total Installs in 2022
In 2022, the total number of new app installs is 15,683 (up to 31[st] December 2022)
An average of 2085 per month (not including May as it was only half a month).
| May-22 | Jun-22 | Jul-22 | Aug-22 | Sep-22 | Oct-22 | Nov-22 | Dec-22 | |
|---|---|---|---|---|---|---|---|---|
| iOS | 425 | 1099 | 1354 | 1173 | 982 | 934 | 854 | |
| Android | 603 | 1245 | 714 | 577 | 1034 | 1246 | 1298 | |
| Totals | 1028 | 2344 | 2068 | 1750 | 2016 | 2180 | 2152 | 2008 |
Average Daily Users from May-Nov 2022
Overall, the users are increasing to a monthly average of 4,350 and a daily average of 307 (November) unique users.
A daily average from 1[st] June-29[th] Nov is 269
| May-22 | Jun-22 | Jul-22 | Aug-22 | Sep-22 | Oct-22 | Nov-22 | |
|---|---|---|---|---|---|---|---|
| Unique users |
1129 | 3103 | 3657 | 3548 | 3869 | 4351 | 4358 |
Total countries installed
158 Countries have had at least one install of the new version of the app
| 158Countries have had at least one install of the new version of the app | |
|---|---|
| United States | 7760 |
| United Kingdom | 1070 |
| Nigeria | 510 |
| Australia | 446 |
| Philippines | 424 |
| South Africa | 402 |
| Canada | 395 |
| India | 235 |
| Ghana | 204 |
| Kenya | 146 |
| New Zealand | 135 |
| Indonesia | 114 |
| Brazil | 107 |
| Jamaica | 92 |
| Russia | 74 |
| Uganda | 73 |
| Trinidad and Tobago | 63 |
| Singapore | 58 |
| Papua New Guinea | 50 |
| Zambia | 50 |
| Malaysia | 47 |
| China | 42 |
| Germany | 42 |
| Zimbabwe | 42 |
| Vietnam | 40 |
| United Arab Emirates | 37 |
| Netherlands | 37 |
| Mexico | 29 |
| South Korea | 29 |
| Spain | 28 |
| Japan | 27 |
| Ukraine | 26 |
| Belgium | 25 |
| Botswana | 24 |
| Fiji | 23 |
| Cameroon | 23 |
| Egypt | 21 |
| Sweden | 21 |
| Thailand | 21 |
| HongKong | 19 |
| Puerto Rico | 19 |
| Tanzania | 18 |
| Italy | 17 |
| France | 17 |
| Colombia | 16 |
|---|---|
| Bahamas | 16 |
| Norway | 15 |
| Romania | 15 |
| Namibia | 14 |
| Ireland | 14 |
| Dominican Republic | 14 |
| Pakistan | 13 |
| Qatar | 11 |
| Guatemala | 10 |
| Saudi Arabia | 9 |
| Costa Rica | 9 |
| Ethiopia | 9 |
| Poland | 8 |
| Kuwait | 8 |
| Sri Lanka | 8 |
| Myanmar (Burma) | 8 |
| Nepal | 8 |
| Bangladesh | 8 |
| Switzerland | 7 |
| IvoryCoast | 7 |
| Belize | 7 |
| Taiwan | 7 |
| Finland | 7 |
| Greece | 7 |
| Antigua and Barbuda | 7 |
| Guam | 7 |
| Honduras | 6 |
| Turkey | 6 |
| Czech Republic | 6 |
| Peru | 6 |
| Rwanda | 6 |
| Hungary | 6 |
| Bahrain | 5 |
| Moldova | 5 |
| American Samoa | 4 |
| Venezuela | 4 |
| Uzbekistan | 4 |
| Malta | 4 |
| Argentina | 4 |
| U.S. Virgin Islands | 3 |
| Chile | 3 |
| Portugal | 3 |
| Guyana | 3 |
| Algeria | 3 |
| Austria | 3 |
| Cambodia | 3 |
| Azerbaijan | 3 |
| Liberia | 3 |
|---|---|
| Latvia | 3 |
| Mauritius | 3 |
| Turks and Caicos Islands | 3 |
| Haiti | 3 |
| Estonia | 3 |
| El Salvador | 3 |
| Oman | 3 |
| Bolivia | 3 |
| Ecuador | 3 |
| Serbia | 2 |
| Mozambique | 2 |
| Israel | 2 |
| Kyrgyzstan | 2 |
| Jersey | 2 |
| Togo | 2 |
| Cyprus | 2 |
| Curaçao | 2 |
| Martinique | 2 |
| Cape Verde | 2 |
| Kazakhstan | 2 |
| Guernsey | 2 |
| Slovakia | 2 |
| Gabon | 2 |
| Belarus | 2 |
| British Virgin Islands | 2 |
| Malawi | 2 |
| Bulgaria | 2 |
| Benin | 2 |
| Lithuania | 2 |
| Albania | 1 |
| Macedonia | 1 |
| Angola | 1 |
| Congo(DRC) | 1 |
| Sierra Leone | 1 |
| Tajikistan | 1 |
| Seychelles | 1 |
| Nicaragua | 1 |
| Mongolia | 1 |
| Laos | 1 |
| Panama | 1 |
| Denmark | 1 |
| Dominica | 1 |
| French Guiana | 1 |
| Saint Kitts and Nevis | 1 |
| Swaziland | 1 |
| Jordan | 1 |
| Lebanon | 1 |
| Grenada | 1 |
|---|---|
| Guadeloupe | 1 |
| Central African Republic | 1 |
| St. Vincent & Grenadines | 1 |
| Chad | 1 |
| Barbados | 1 |
| Uruguay | 1 |
| Paraguay | 1 |
| Vanuatu | 1 |
| Bosnia and Herzegovina | 1 |
| Iraq | 1 |
| Northern Mariana Islands | 1 |
| Niger | 1 |
| Bermuda | 1 |
| Aruba | 1 |
| Madagascar | 1 |
| Marshall Islands | 1 |
| South Sudan | 1 |
Top 20 countries (Users)
| Monthly | Monthly | ||
|---|---|---|---|
| Average | Average | ||
| Users | Users | ||
| United States | 1163 | Indonesia | 26 |
| United Kingdom | 207 | Jamaica | 22 |
| Australia | 117 | Brazil | 18 |
| Nigeria | 107 | Uganda | 16 |
| Canada | 104 | Singapore | 16 |
| Philippines | 99 | Trinidad and Tobago | 14 |
| South Africa | 71 | Russia | 12 |
| Ghana | 47 | Malaysia | 11 |
| India | 43 | China | 11 |
| New Zealand | 36 | Zambia | 11 |
| Kenya | 31 | Indonesia | 26 |
UNI users by version • itr
Daily users in the UK
It has been slowly growing all year.
Average of 5.5 new users each day in the UK (May to November) (compared to the US of 38)
Average of 22 users every day in the UK. (May to November) (compared to the US of 155) Peak Days for the UK include:
-
Saturday June 4[th]
-
Saturday June 25[th]
-
Sunday 10[th] July
-
Sunday 17[th] July
-
Sunday 11[th] September
-
Sunday 23[rd] October
-
Sunday 6[th] November
Ruach Resources
Income and Expenditure 2022
Income
| Expenditure | Book Sales 1,706.58 £ Donations 3,522.19 £ Other (events etc) 90.75 £ Total 5,319.52 £ Utilities & Services 1,097.45 £ Stock 1,909.02 £ Postage 148.63 £ Exhibitions 749.48 £ Fundraising 386.88 £ Other 155.88 £ Total 4,447.34 £ |
|---|---|
David Mark Wallace Chair of Trustees 25/04/2023