## **Trustees’ Annual Report for the period**
**From 1/Jan/2022 Period start date To 31/Dec/2022 Period end date**
**Charity name: Ruach Resources**
## **Charity registration number: 1197062**
## **Objectives and Activities**
||SORP reference||
|---|---|---|
|Summary of the purposes of
the charity as set out in its
governing document|Para 1.17|The object of the CIO is, for the public
benefit, to advance the Christian faith by
means of, without limitation, creating and
distributing software applications, literature
and other platforms to enlighten
others
about the Christian faith.|
|Summary of the main
activities in relation to those
purposes for the public
benefit, in particular, the
activities, projects or services
identified in the accounts.|Para 1.17 and
1.19|Development of God for Kids app and
translations
Development of Animals of Eden Valley
Books
Events to distribute and market these
products|
|Statement confirming
whether the trustees have
had regard to the guidance
issued by the Charity
Commission on public
benefit|Para 1.18|All trustees have regarded the guidance
issued by the Charity Commission on public
benefit|
## **Achievements and Performance**
SORP reference
|Summary of the main
achievements of the charity,
identifying the difference the
charity’s work has made to
the circumstances of its
beneficiaries and any wider
benefits to society as a
whole.|Para 1.20|**NEW WORK**
**App**
Begun work on translating God for Kids app into
Ukrainian, Russian, Serbian, Hungarian, German
and Portuguese.
**Books & Other Products**
Published 2 new books through Sarah Grace
Publishing: “Is God Very Strong?” and “Where
Does God live?” by Fiona Walton and Joanne
Gilchrist
**Conferences/Exhibitions**
In order to grow our reach and contacts, we
exhibited at CRE Exeter, Big Church Day Out,
Together Festival (Black Country), CRE Central,
Early Years Conference (York), Joined Up
Conference (Sheffield) and the digital conference
Premier Unbelievable. To repeat in future: Early
Years Conference, Joined Up Conference and
Hand in Hand Conference plus Together Festival
if funds allow.
**Blog & Social Media**
From March we began publishing monthly blogs
with a variety of guest bloggers and some
in-house. We also hired a graphic illustrator to
create free printable ‘conversation starters’ to
give for free to subscribers.
**REACH & IMPACT**
**APP**– see ‘2022 User Report: God for Kids app’
below
**Books**–Since 1st October 2022 we’ve sold:
●
82 copies of Where Does God
Live? (30 to Fiona Walton,
author)
●
62 copies of “Is God Very
Strong?”
●
45 copies of “Why Can’t I See
God?”
●
42 copies of “Who Made
God?”
**Book Launch -**Book Launch. Lots of helpers –
Huge Thank you to them and the members
of Beauchief Baptist church.|
|---|---|---|
||●|26 Ticket Sales (8 families),|
|---|---|---|
|||totalling £41.00.|
||●|Book sales on the night|
|||totalled £175.26|
|**Digital**|**Marketing**||
|1.|Social Media Accounts:||
||●|Mailing List is now at 497|
||●|Facebook Followers 1151|
|||(increase of 74 since 1/10/22)|
||●|Instagram Followers 672|
|||(increase of 59 since 1/10/22)|
|2.|Website Stats Oct-Dec 22||
||●|14K Unique visitors (42% USA,|
|||35% UK)|
||●|Our most popular page is|
|||“Best Christian Apps for Kids|
|||Screen Time” at 1,334 views.|
|3.|Conversation Starters Downloads.||
||Average of 30-40 per month||
||download the free conversation||
||starter.||
## **Financial Review**
|Review of the charity’s
financial position at the end
of the period|Para 1.21|The bank balance at the end of the year was
£872.18|
|---|---|---|
|Statement explaining the
policy for holding reserves
stating why they are held|Para 1.22|We do not yet have a statement regarding
the holding of reserves.|
|Amount of reserves held|Para 1.22|£0|
|Reasons for holding zero
reserves|Para 1.22|We do not hold any reserves as our income
is currently too unpredictable and our bank
balance too low.|
|Details of fund materially in
deficit|Para 1.24||
Explanation of any Para 1.23 uncertainties about the charity continuing as a going concern
## **Structure, Governance and Management**
|Description of charity’s
trusts:|||
|---|---|---|
|Type of governing document
(trust deed, royal charter)|Para 1.25|Governing Document / Constitution|
|How is the charity
constituted?
(e.g unincorporated
association, CIO)|Para 1.25|CIO|
|Trustee selection methods
including details of any
constitutional provisions e.g.
election to post or name of
any person or body entitled
to appoint one or more
trustees|Para 1.25|Trustees are nominated by Joanne Gilchrist
or another trustee, interviewed by the chair
of trustees and ratified by all trustees at a
trustee meeting. They must have an active
Christian faith and be willing to adhere to the
values as outlined in the governing
document.|
## **Additional information (optional)**
You may choose to include further statements where relevant about:
||||
|---|---|---|
|Policies and procedures
adopted for the induction and
training of trustees|Para 1.51|We do not yet have an official policy or
procedure document for this, other than the
information already outlined in the governing
document.|
|The charity’s organisational
structure and any wider
network with which the
charity works|Para 1.51|We are governed by a group of trustees and
the work is carried out by volunteers.|
|Relationship with any related
parties|Para 1.51|SunScool app hosts all of our digital content
on their CMS and their workers are
responsible for the technical updates and
development of God for Kids, under direction
and instruction from Joanne Gilchrist.
SunScool do this work for free; in return we
also market for them at our events.|
||||
**Reference and Administrative details**
|Charity name|Ruach Resources|
|---|---|
|Other name the charity uses|God for Kids|
|Registered charity number|1197062|
|Charity’s principal address|Gardeners Cottage, Norton, Sheffield, S8 8BA.|
|||
## **Names of the charity trustees who manage the charity**
||**Trustee name**|**Office (if any)**|**Dates acted if not for**
**whole year**|**Name of person (or**
**body) entitled to**
**appoint trustee (if**
**any)**|
|---|---|---|---|---|
|1|David Mark Wallace|Chair|||
|2|Sharon Turp|Treasurer|||
|3|Carol Barwick||||
|4|Nathan Goodearl||1 Jan 2022 - 9th
June 2022||
||||||
## – Corporate trustees names of the directors at the date the report was approved
**Director name**
## **Joanne Gilchrist**
## 2022 User Report: God for Kids app
29[th] November 2022
1. Total Installs in 2022
2. Average Daily Users from May-Nov 2022
3. Total countries installed
4. Top 12 countries (Users)
5. Daily users in the UK
6. Which lessons are most popular
7. Which lessons are least completed?
## Total Installs in 2022
In 2022, the total number of new app installs is 15,683 (up to 31[st] December 2022)
An average of 2085 per month (not including May as it was only half a month).
||May-22|Jun-22|Jul-22|Aug-22|Sep-22|Oct-22|Nov-22|Dec-22|
|---|---|---|---|---|---|---|---|---|
|iOS|425|1099|1354|1173|982|934|854||
|Android|603|1245|714|577|1034|1246|1298||
||||||||||
|**Totals**|**1028**|**2344**|**2068**|**1750**|**2016**|**2180**|**2152**|**2008**|
Average Daily Users from May-Nov 2022
Overall, the users are increasing to a monthly average of **4,350** and a daily average of **307** (November) unique users.
A daily average from 1[st] June-29[th] Nov is **269**
||May-22|Jun-22|Jul-22|Aug-22|Sep-22|Oct-22|Nov-22|
|---|---|---|---|---|---|---|---|
|Unique
users|1129|3103|3657|3548|3869|4351|4358|
Total countries installed
## **158** Countries have had at least one install of the new version of the app
|**158**Countries have had at least one install of the new version of the app||
|---|---|
|United States|7760|
|United Kingdom|1070|
|Nigeria|510|
|Australia|446|
|Philippines|424|
|South Africa|402|
|Canada|395|
|India|235|
|Ghana|204|
|Kenya|146|
|New Zealand|135|
|Indonesia|114|
|Brazil|107|
|Jamaica|92|
|Russia|74|
|Uganda|73|
|Trinidad and Tobago|63|
|Singapore|58|
|Papua New Guinea|50|
|Zambia|50|
|Malaysia|47|
|China|42|
|Germany|42|
|Zimbabwe|42|
|Vietnam|40|
|United Arab Emirates|37|
|Netherlands|37|
|Mexico|29|
|South Korea|29|
|Spain|28|
|Japan|27|
|Ukraine|26|
|Belgium|25|
|Botswana|24|
|Fiji|23|
|Cameroon|23|
|Egypt|21|
|Sweden|21|
|Thailand|21|
|HongKong|19|
|Puerto Rico|19|
|Tanzania|18|
|Italy|17|
|France|17|
|Colombia|16|
|---|---|
|Bahamas|16|
|Norway|15|
|Romania|15|
|Namibia|14|
|Ireland|14|
|Dominican Republic|14|
|Pakistan|13|
|Qatar|11|
|Guatemala|10|
|Saudi Arabia|9|
|Costa Rica|9|
|Ethiopia|9|
|Poland|8|
|Kuwait|8|
|Sri Lanka|8|
|Myanmar (Burma)|8|
|Nepal|8|
|Bangladesh|8|
|Switzerland|7|
|IvoryCoast|7|
|Belize|7|
|Taiwan|7|
|Finland|7|
|Greece|7|
|Antigua and Barbuda|7|
|Guam|7|
|Honduras|6|
|Turkey|6|
|Czech Republic|6|
|Peru|6|
|Rwanda|6|
|Hungary|6|
|Bahrain|5|
|Moldova|5|
|American Samoa|4|
|Venezuela|4|
|Uzbekistan|4|
|Malta|4|
|Argentina|4|
|U.S. Virgin Islands|3|
|Chile|3|
|Portugal|3|
|Guyana|3|
|Algeria|3|
|Austria|3|
|Cambodia|3|
|Azerbaijan|3|
|Liberia|3|
|---|---|
|Latvia|3|
|Mauritius|3|
|Turks and Caicos Islands|3|
|Haiti|3|
|Estonia|3|
|El Salvador|3|
|Oman|3|
|Bolivia|3|
|Ecuador|3|
|Serbia|2|
|Mozambique|2|
|Israel|2|
|Kyrgyzstan|2|
|Jersey|2|
|Togo|2|
|Cyprus|2|
|Curaçao|2|
|Martinique|2|
|Cape Verde|2|
|Kazakhstan|2|
|Guernsey|2|
|Slovakia|2|
|Gabon|2|
|Belarus|2|
|British Virgin Islands|2|
|Malawi|2|
|Bulgaria|2|
|Benin|2|
|Lithuania|2|
|Albania|1|
|Macedonia|1|
|Angola|1|
|Congo(DRC)|1|
|Sierra Leone|1|
|Tajikistan|1|
|Seychelles|1|
|Nicaragua|1|
|Mongolia|1|
|Laos|1|
|Panama|1|
|Denmark|1|
|Dominica|1|
|French Guiana|1|
|Saint Kitts and Nevis|1|
|Swaziland|1|
|Jordan|1|
|Lebanon|1|
|Grenada|1|
|---|---|
|Guadeloupe|1|
|Central African Republic|1|
|St. Vincent & Grenadines|1|
|Chad|1|
|Barbados|1|
|Uruguay|1|
|Paraguay|1|
|Vanuatu|1|
|Bosnia and Herzegovina|1|
|Iraq|1|
|Northern Mariana Islands|1|
|Niger|1|
|Bermuda|1|
|Aruba|1|
|Madagascar|1|
|Marshall Islands|1|
|South Sudan|1|
## Top 20 countries (Users)
||**Monthly**||**Monthly**|
|---|---|---|---|
||**Average**||**Average**|
||**Users**||**Users**|
|United States|1163|Indonesia|26|
|United Kingdom|207|Jamaica|22|
|Australia|117|Brazil|18|
|Nigeria|107|Uganda|16|
|Canada|104|Singapore|16|
|Philippines|99|Trinidad and Tobago|14|
|South Africa|71|Russia|12|
|Ghana|47|Malaysia|11|
|India|43|China|11|
|New Zealand|36|Zambia|11|
|Kenya|31|Indonesia|26|
UNI users by version
• itr
## Daily users in the UK
It has been slowly growing all year.
Average of 5.5 new users each day in the UK (May to November) (compared to the US of 38)
Average of 22 users every day in the UK. (May to November) (compared to the US of 155) Peak Days for the UK include:
- Saturday June 4[th]
- Saturday June 25[th]
- Sunday 10[th] July
- Sunday 17[th] July
- Sunday 11[th] September
- Sunday 23[rd] October
- Sunday 6[th] November
## **Ruach Resources**
## **Income and Expenditure 2022**
Income
|Expenditure|Book Sales
1,706.58
£
Donations
3,522.19
£
Other (events etc)
90.75
£
**Total**
**5,319.52**
**£**
Utilities & Services
1,097.45
£
Stock
1,909.02
£
Postage
148.63
£
Exhibitions
749.48
£
Fundraising
386.88
£
Other
155.88
£
**Total**
**4,447.34**
**£**|
|---|---|
David Mark Wallace Chair of Trustees 25/04/2023