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2024-12-31-accounts

Dementia Matters Here (fordshire)

Trustees’ Annual Report

1[st] January 2024 to 31[st] December 2024

Dementia Matters Here (fordshire) Trustees’ Annual Report for the period

From 1[st] January 2024 To 31[st] December 2024

About Dementia Matters Here (fordshire)

Dementia Matters Here (fordshire) Charitable Incorporated Organisation (CIO) was established on the 14[th] January 2020 to facilitate the cohesion of support across the county, add to existing support opportunities such as supporting the establishment of further meeting centres and support, develop and increase existing provision. Additionally, it was established to act on behalf of Herefordshire Dementia Action Alliance to support the creation and building of Dementia Friendly Communities and raise awareness of the condition to reduce myths and stigmas.

Dementia Matters Here (DMH) works to support people with dementia, their carers and families across Herefordshire through the provision of a range of services. DMH delivers one-to-one support for people with a diagnosis, carers and families; a fortnightly online carers group and monthly face to face groups to support carers in their role, find peer support and access information and advice. It produces a fortnightly newsletter to keep people informed and connected with what is happening in their County. Delivers a telephone support line offering advice, information and signposting. Holds monthly Memory Cafes and manages Meeting Centres in Hereford,[1] Leominster and Ross-on-Wye and delivers the Coffee and Memory Bus outreach service. DMH not only supports people with a diagnosis of dementia but also supports people awaiting diagnosis or who have mild cognitive impairment. DMH additionally works with organisations to support them to deliver sustainable opportunities for people affected by dementia in their communities and raise awareness of the condition.

Reference and Administrative details

Charity name
Dementia Matters Here(fordshire)
Registered charity
number
1187352
Charity’s principal
address




Unit 10
Northern Lights Business Park
Clinton Road
Leominster, Herefordshire, HR6 0SW
Tel:01432804480

Structure, Governance and Management

Type of governing
document
Constitution
How is the charity
constituted?
Charitable Incorporated Organisation (CIO)
Trustee selection
methods including details
of any constitutional
provisions e.g. election to
post or name of any
person or body entitled to
appoint one or more
trustees



Apart from the first charity trustees every trustee must
be appointed for a term of three years by a resolution
passed at a properly convened meeting of the trustees.
In selecting individuals for appointment as charity
trustees the charity trustees must have regard to the
skills, knowledge and experience needed for the
effective administration of the CIO.

1 https://www.worcester.ac.uk/about/academic-schools/school-of-health-and-wellbeing/health-andwellbeing-research/association-for-dementia-studies/ads-research/uk-meeting-centres.aspx

In addition, the trustees require potential trustees to
submit a CV stating what they can offer a trustee and
attend at least one trustee meeting.
Names of the charity trustees who manage the charity
Trustee
name
Office
(if any)
Expertise
1 Dr
Shirley
Evans
Chair Shirley is Director of the Association for Dementia Studies at
the University of Worcester. She brings expertise in writing
grant applications, fundraising, business development,
evaluation and technology.
2 Andrew
Wood
Finance
Officer
A chartered accountant and experienced finance director of
over more than 20 years, and has also served in the charitable
sector, as a trustee, over the last 30 years. He has worked, at
board-level, in the social care sector, since 2014, and in the
wider healthcare sector since 2011, and co-owns a homecare
business, serving Herefordshire, which has a particular focus
on dementia care provision. He is also a trustee of a Bristol-
based charity, Alive!, which has provided innovative,
meaningful activity sessions in care homes for more than 10
years, again with a focus on dementia care provision.
3 Phillipa
Bruce-
Kerr
Solicitor and Partner with Harrison Clark Rickerbys.
Specialisms include advice to older people and those with
disabilities and their families. A particular interest in support
structures and mechanisms for those with dementia, especially
in the early stages where there seems little support and
signposting. Phillipa is also a Trustee of Leominster Meeting
Centre.
4 Joy
Valentini
Joy qualified as a State Registered Nurse in 1976 and has had
a varied career in and out of nursing ever since. Joy was
managing the Leominster Meeting Centre, an international
demonstrator site, until her retirement in July this year. Joy has
cared for and nursed her husband who had young onset
dementia until he passed away. Three of her children live
abroad so travelling is high on her priority list, along with a
passion for increasing the understanding of dementia in the
wider community.
5 Ashley
Winter
An armed forces veteran who is working in the charity sector
supporting mental health patients within the NHS employment
advice service. As a member of the Institute of Welfare, Ashley
is a qualified Welfare Officer, Mental Health First Aider and has
completed many courses to support those living with
dementia.
6 Natalie
Cooke
A Registered Manager with a domiciliary home care provider in
Herefordshire. Having worked in the sector for 15 years, she
has both a passion for raising awareness of dementia and
supporting those living with a dementia and their families. She
champions awareness and supports the local community with
dementia information sessions, as well as being involved in
the local Dementia Action Alliance
7 David
Pearson
Worked in public libraries for all his career. Within this role he
was responsible for social inclusion projects and was
instrumental in setting up Books on Prescription within the
county. His late wife passed away from a rare form of
Alzheimer’s disease in early 2014, and since early 2015 he
has spent a lot of time working as a Volunteer Development
Worker for both Herefordshire and Worcestershire. Roles
included working on Dementia Action Alliances, disseminating
information to stakeholders, related groups and individuals and
families, and for liaising within communities to raise the profile
and understanding of dementia. He is a Dementia Friends
Champion and produces the DMH fortnightly newsletter.

Key Staff and Volunteers

Name and role at
DMH
What they bring
Clare Powney –
Chief Officer
DMH CIO employs Clare Powney as Chief Officer who has
worked in the dementia sector for a number of years for the
Alzheimer’s Society developing and managing their services
across Herefordshire and Worcestershire. She also has
experience as a company director, in local government and as an
educator. Clare has built an extensive knowledge and
understanding of the locality, its issues, and good relationships
with local stakeholders. Clare chairs the Herefordshire Dementia
Partnership Group and the ICS Living and Supporting Well
Workstream. She also sits on the Herefordshire and
Worcestershire ICS Dementia Programme Board.
Charlotte Banks

Services
Manager
DMH CIO employs Charlotte as a full time Services Manager and
heads the Herefordshire Dementia Community Support Service.
She has a background of working in the health and care sector
supporting people in their homes to retain their independence
and specifically people affected by dementia. She brings a
wealth of experience to the team and delivers with Emily the one-
to-one support service, the Memory Cafés, face to face carers
groups, manages volunteers and the social media platforms.
Charlotte manages all DMH’s services and staff on a day-to-day
basis.
Emily Worsfold –
Community
Support Services
Wellbeing
DMH CIO employs Emily to support the delivery of the HDCSS
service. Emily had a background in hospitality and has re-trained
with us to become an outstanding HDCSS wellbeing worker. Her
friendly, empathetic personality is a great hit with all our service
users. She also goes the extra mile and is a great addition to the
team. Emily also helps to support the delivery of DMH Memory
Cafes.
Martin Steer –
Community
Engagement and
Development
DMH CIO employs Martin as a part-time Community
Engagement and Development Officer. Martin has recently
retired as a serving police inspector and prior to that was in the
armed forces. Martin brings a wealth of experience of working
across the county and publicinteraction, the ability torelate to
veterans, an in-depth demographical knowledge of the county
and a wide network of contacts.
Emilly Collins -
Administrator
DMH CIO employs Emily as a part-time administrator supporting
the delivery of DMH’s services and co-ordinating distribution of
the newsletter. Emily has extensive experience of working in
administration.
Leah Edmonds –
Care Home In-
reach and
Community
Engagement and
Development
DMH CIO employs Leah part-time working on Care Home In-
reach and part-time working as a Community Engagement and
Development Officer. Leah comes from a background of working
in the care sector for many years and has wide experience of
working with people affected by dementia.
Volunteers DMH is supported by35 volunteers

Development

Volunteers
DMH is supported by35 volunteers

Development

Volunteers
DMH is supported by35 volunteers
Objectives and Activities
Summary of the
purposes of the
charity as set out in
its governing
document
1. Promote the health and wellbeing of people living
with a dementia or associated conditions, their
relatives and carers in Herefordshire through, but not
exclusively, the provision of education, opportunities,
information, development and support of activities.
2. Support the creation of dementia friendly
communities across Herefordshire to enable people
to feel understood, valued and able to contribute to
their community.
3. To raise awareness of dementia and reduce the
myths and stigma surrounding the condition.
Summary of the main
activities in relation to
those purposes for
the public benefit, in
particular, the
activities, projects or
services identified in
the accounts.

See below
Statement confirming
whether the trustees
have had regard to
the guidance issued
by the Charity
Commission on
public benefit
In planning our activities, we have kept in mind the guidance
issued by the Charity Commission on public benefit and
regularly refer to our charitable objectives.
Achievements and Performance
Summary of the
purposes of the
charity as set out in
1. Promote the health and wellbeing of people living
with a dementia or associated conditions, their
relatives and carers in Herefordshire through, but not
its governing
document
exclusively, the provision of education, opportunities,
information, development and support of activities.
2. Support the creation of dementia friendly
communities across Herefordshire to enable people
to feel understood, valued and able to contribute to
their community.
3. To raise awareness of dementia and reduce the
myths and stigma surrounding the condition.
Summary of the main
activities in relation to
those purposes for
the public benefit, in
particular, the
activities, projects or
services identified in
the accounts.

See below
Statement confirming
whether the trustees
have had regard to
the guidance issued
by the Charity
Commission on
public benefit
In planning our activities, we have kept in mind the guidance
issued by the Charity Commission on public benefit and
regularly refer to our charitable objectives.

Achievements against objectives

Summary of the
main
achievements of
the charity,
identifying the
difference the
charity’s work
has made to the
circumstances
of its
beneficiaries
and any wider
benefits to
society as a
whole.

The Herefordshire Dementia Community Support Service
(HDCSS) was contracted for a further 12-month period to the 31st
March 2025. This has enabled us to deliver services to over 900
people in the last 12-month period. The services are open to
anyone across Herefordshire who may have concerns regarding
themselves or a loved one’s/friend’s memory, carers, family
members and to professionals seeking additional information. The
service is also open to anyone who may have mild cognitive
impairment, which is a major step forward in Herefordshire, as
previously there has not been any support specifically for this
condition. DMH has also delivered 45 Memory cafés over the
period, which have an average attendance of 116 per month. This
has enabled people with a diagnosis and carers to enjoy a social
opportunity, to access support, information and advice and to form
peer networks.
DMH had been successful in being allocated NHS MHIS funding
to deliver a care home support service to support the wellbeing of
people affected by dementia and staff in a residential setting
which has been delivered across 2024. The Coffee and Memory
bus (CAMbus) continues to visit rural and isolated villages across
the county offering a point of contact for anybody worried about

their/or somebody they know memory and aims to break down the barriers to engagement and access to services. CAMbus offers a free drink and cake/biscuits, an informal chat and access to support, advice and information. It also works with other organisations to deliver outreach support and to support our community engagement and development work.

The second Herefordshire Dementia Voices project launched in April 2024. The project aims to deliver on the recommendations of the first HDV project and as part of this new support opportunities were developed during 2024. Two new Memory Cafes were set up and three new carers support groups were established. The project runs for three years, and a new Meeting Centre is planned at the start of 2025 in Hereford. As part of the new project DMH held its second successful Dementia Festival in October 2024 based in a local shopping centre.

During early 2024 Dementia Matters Here took over the running of Leominster Meeting Centre and the old LMC charity was merged with DMH. DMH also took over the full running of Ross Meeting Centre later in the year so both Meeting Centres now sit under DMH.

DMH is represented on the Herefordshire Dementia Partnership Group and the ICS Dementia Programme Board for Herefordshire and Worcestershire by the Chief Officer and is therefore well placed to input into regional dementia strategy.

2024 saw DMH being successful in securing a number of grants towards the core costs of running our services as well Performance of as a continuation of our NHS contracted service for another fundraising activities 12 months. There were also several successful fundraising against objectives set events including a golf day, several bingo events, a cocktail and mocktail with live bands evening and a noticeable increase in donations from a variety of avenues.

Financial Review

Review of the Income charity’s financial The charity had income of £289,239 with much of this derived position at the end of from continued support from the local NHS ICB, plus other the period grants/donations, allowing it to sustain and grow its activities and output.

Expenditure Expenditure in the year totalled £229,072 with 80%? of this being allocated to staff salaries on various funded projects and support.

Surplus and Reserves

Statement*
explaining the policy
for holding reserves
stating why they are
held**
We aim to acquire sufficient funding to cover at least six month’s
running costs to protect the delivery of services to people
affected by dementia
Amount of reserves
held
We have sufficient funds to cover just over 6 months-worth of
running costs without any further income, which the Trustees are
pleased with
Reasons for holding
zero reserves
N/A
Details of fund
materially in deficit
N/A
Explanation of any
uncertainties about
the charity
continuing as a going
concern
In common with very many charities, other than those with very
large levels of reserves, ongoing operation and impact depends
on securing income to cover the running costs.

Risk Register – Key Risks

Potential Risk Potential Impact Mitigation
Trustees
The charity lacks
direction/strategy
• the charity drifts with no
clear objectives, priorities or
plans
• needs of beneficiaries not
fully addressed
• financial management
difficulties
• loss of reputation
• an annually reviewed business
plan which sets out the key aims
and objectives
• utilise an annual financial plan
and budget
• monitor financial and
operational performance
Trustee body lacks
relevant skills or
commitment
• poor decision making
reflected in poor value for
moneyon service delivery
• agree skills required
Conflicts of interest • charity unable to pursue
its own interests and
agenda
• decisions may not be
based on relevant
considerations
• impact on reputation
•private benefit
• trustees to disclose potential
conflicts of interest
• trustees to stand down on
certain decisions
Reporting to trustees
(accuracy, timeliness and
relevance
• inadequate information
resulting in poor quality
decision making
• failure of trustees to fulfil
their control functions
• timely and accurate project
reporting
• timely and accurate financial
reporting
• have regular contact between
trustees and senior staff
Operational
Project or service
development
• compatibility with objects,
plans and priorities
• funding and financial
viability
• project viability
• skills availability
• utilise monitoring and reporting
procedures
Employment issues • employment disputes
• health and safety issues
• claims for injury, stress,
harassment, unfair
dismissal
• equal opportunity and
diversity issues
• adequacy of staff training
• child protection issues
• low morale
• abuse of vulnerable
beneficiaries
• Fair recruitment processes
• reference and qualification
checking procedures, job
descriptions, contracts of
employment, appraisals and
feedback procedures
• utilise job training and
development
• be aware of employment law
requirements
• ensure staff vetting and legal
requirements (eg DBS checks)
• have a whistle-blowing policy
Volunteers • lack of competences,
training and support
• poor service for
beneficiaries
• inadequate vetting and
reference procedures
• recruitment and
dependency
• use role competencies/vetting
procedures/training/supervision
procedures
Health, safety and
environment
• staff injury
• product or service liability
• injury to beneficiaries and
thepublic
• comply with current law and
regulations
Procedural and systems
documentation
• lack of awareness of
procedures and policies
• actions taken without
proper authority
• properly document policies and
procedures
• annual review of systems
Information technology • systems fail to meet
operational need
• failure to innovate or
update systems
• loss/corruption of data e.g.
donor base
• breach of data protection
law
• ensure system meets need/
security and authorisation
procedures • annually review
insurance cover for any
insurable loss
Financial Risks
Budgetary control and
financial reporting
• budget does not match
key objectives and priorities
• inability to meet
commitments or key
objectives
• ability to function as going
concern
• link budgets to business
planning and objectives
• monitor and report in a timely
and accurate way
• use costing procedures for
product or service delivery
• monitor and control costs
Dependency on income
sources
• cash flow and budget
impact of loss of income
source
• identify major dependencies
• implement adequate reserves
Compliance with donor
imposed restrictions
• funds applied outside
restriction
• repayment of grant
• future relationship with
donor and beneficiaries
• regulatoryaction
• agree budget control,
monitoring and reporting
arrangements
Fraud or error • financial loss
• reputational risk
• loss of staff morale
• regulatory action
• impact on funding
• review financial control
procedures
• identify insurable risks
Environmental or
External Factors
Public perception
• impact on voluntary
income
• impact on use of services
by beneficiaries
• ability to access grants or
contract funding
• communicate with supporters
and beneficiaries
• ensure good quality reporting
of the charity's activities and
financial situation
Adverse publicity • loss of donor confidence
or funding
• loss of influence
• impact on morale of staff
• loss of beneficiary
confidence
• implement complaints
procedures (both internal and
external)
• Ensure proper review
procedures for complaints
Relationship with funders • deterioration in
relationship may impact on
funding and support
available
• ensure regular contact and
briefings to major funders
• report fully on projects
• meet funders' terms and
conditions
Compliance Risk
Compliance with
legislation and
regulations appropriate
to the activities, size and
structure of the charity
• fines, penalties or censure
from licensing or activity
regulators
• loss of licence to
undertake particular activity
(see operational risks)
• employee or consumer
action for negligence
• reputational risks
• identify key legal and
regulatory requirements

Signed on behalf of the charity's trustees

Signature(s)

Shirley Evans

Shirley B. Evans

Date 6[th ] August 2026

(Chair)

Andrew Wood Andrew Wood Date 5th August 2025 (Finance Trustee)

Independent Examiner's Report on the Accounts

Report to the Trustees of Dementia Matters Here (fordshire) On the accounts for year ended 31[st ] December 2024

Respective responsibilities of the trustees and the examiner

Dementia Matters Here(fordshire)
Charity Name
Dementia Matters Here(fordshire)
Charity Name
Dementia Matters Here(fordshire)
Charity Name
Dementia Matters Here(fordshire)
Charity Name
Dementia Matters Here(fordshire)
Charity Name
1187352
No (if any)
1187352
No (if any)
1187352
No (if any)
CC16a
For the period
from
1st Jan 2024
Period start date
To 31st Dec 2024
Period end date
Section A Receipts and payments
A1 Receipts Unrestricted
funds
to the nearest
£
18,710
13,996
175
2,121
-
35,002
35,002
Restricted
funds
to the nearest £
207,146
-
-
-
47,092
254,238
254,238
Endowment
funds
to the nearest £
-
-
-
-
-
-
-
Total funds
to the nearest £
225,856
13,996
175
2,121
47,092
289,240
289,240
1,588
996
180,170
4,296
1,298
3,067
1,487
65
2,717
969
2,185
8,829
6,427
160
1,812
32
175
6,829
484
4,881
605
~~229,072~~
Last year
to the nearest
£
Grants awarded 18,710 129,153
Donations 13,996 10,319
Interest 175 157
Fundraising 2,121 -
Leominster Meeting Centre
subscriptions
-
-
~~Sub total~~~~(Gross income for AR)~~ 35,002 139,629
Total receipts
A3 Payments
139,629
Equipment - 1,588 - 1,588 -
Insurance 996 - - 996 874
Salaries - 180,170 - 180,170 140,444
Staff expenses - 4,296 - 4,296 3,457
General Office costs 1,298 - - 1,298 1,830
Printing& Stationery - 3,067 - 3,067 2,618
Postage 1,487 - - 1,487 1,369
Bank charges 65 - - 65 60
Communitybus 2,717 - - 2,717 3,509
MemoryCafe costs - 969 - 969 1,168
HDVproject costs - 2,185 - 2,185 6,971
Leominster MeetingCentre costs - 8,829 - 8,829 -
Ross MeetingCentre costs - 6,427 - 6,427 -
Leominster Carers Group 160 - - 160 -
Staff training 1,812 - - 1,812 -
Event costs 32 - - 32 -
Fundraising 175 - - 175 -
Office rental 6,829 - - 6,829 8,871
Ross MemoryCafe - 484 - 484 -
Telecoms & Internet 4,881 - - 4,881 3,073
Resources 605 - 605 -
**Sub total ** ~~20,452~~ ~~208,620~~ ~~-~~ ~~229,072~~ ~~174,244~~
A4 Asset and investment
purchases, (see table)
- -
**Sub total ** ~~-~~ ~~-~~ ~~-~~
Total payments
Net of receipts/(payments)
A5 Transfers between funds
A6 Cash funds last year end
Cash funds this year end
174,244
14,550 60,168 - 34,615
- - -
67,343 67,343 101,958
81,893 127,511 67,343

CCXX R1 accounts (SS)

06/09/2025

1

Section B Statement of assets and liabilities at the end of the period

Categories
Signed by one or two trustees on
behalf of all the trustees
B1 Cash funds
B2 Other monetary assets
B4 Assets retained for the
charity’s own use
B5 Liabilities
B3 Investment assets
Signature
Shirley Evans
CAF Bank
Details
Total cash funds
(agree balances with receipts and
payments account(s))
Details
Details
Details
Details
Unrestricted
funds
Restricted
funds
to nearest £
to nearest £
81,893
45,618
-
-
-
-
81,893
45,618
OK
OK
Unrestricted
funds
Restricted
funds
to nearest £
to nearest £
-
-
-
-
-
-
-
-
-
-
-
-
Fund to which
asset belongs
Cost (optional)
-
-
-
-
-
Fund to which
asset belongs
Cost (optional)
-
-
-
-
-
-
-
-
-
Fund to which
liability relates
Amount due
(optional)
-
-
-
-
-
Print Name
ShirleyEvans
Andrew Wood
Endowment
funds
to nearest £
-
-
-
-
OK
Endowment
funds
to nearest £
-
-
-
-
-
-
Current value
(optional)
-
-
-
-
-
Current value
(optional)
-
-
-
-
-
-
-
-
-
When due
(optional)
Date of
approval
Shirley Evans ShirleyEvans 05/08/2025
Andrew Wood 05/08/2025

CCXX R2 accounts (SS)

2