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← 'Embraceme' Foundation

2023-04-06-accounts

*Monthly Payments Money In Money Out
Apr-22 32,595.29 30,521.72
May-22 43,538.42 56,230.80
Jun-22 73,369.51 55,667.87
Jul-22 26,688.89 41,525.80
Aug-22 34,352.20 2,965.80
Sep-22 47.80 34,091.95
Oct-22 28,208.18 11,085.91
Nov-22 36,780.97 17,631.20
Dec-22 43,857.83 18,633.60
Jan-23 17,496.08 79,262.06
Feb-23 15,040.00 15,722.60
Mar-23 11,735.63 1,323.98
Apr-23 0.00 33.60
TOTAL 363,710.80 364,696.89

*Period from 06.04.22 to 05.04.23

Trustees’ Annual Report for the period

From 06.02.2022 Period start date To 05.02.2023 Period end date 06.04.2022 05.04.2023

Charity name: EmbraceMe Foundation

Charity registration number: 1172342

Objectives and Activities

SORP reference
Summary of the purposes of
the charity as set out in its
governing document		 Para 1.17 For the public benefit, the prevention or relief
of poverty, financial hardship and assistance
of the sick-poor people in need living in
former soviet union countries who are the
victims
of
war,
natural
disaster
or
catastrophe by providing or assisting in the
provision of: - items, goods, medical and
care equipment, services and grants of
money
to
individuals
and/or
other
organisations working to prevent or relieve
poverty;
and
-
education,
training,
advancement of healthcare projects and all
the necessary support designed to enable
individuals to be self-sufficient
Summary of the main
activities in relation to those
purposes for the public
benefit, in particular, the
activities, projects or
services identified in the
accounts.		 Para 1.17 and
1.19		 •
Emergency assistance for refugees
within Ukraine and its borders.
•
Supply of food, clothes and medicine
to heavily affected areas.
•
Transportation by volunteers to
move civilians out of the most
dangerous areas into safer parts of
Ukraine.
•
Relocation of sick children across
the border and organisation of
appropriate medical attention on
foreign soil.
•
Interim assistance to refugees from
Ukraine in the UK as well as other
European countries.
•
Support
for
refugees
on
the
Humanitarian Visa Programme.
•
Sector specific reconstruction and
development in post-war Ukraine.
•
Rebuilding
Ukraine
will
be
a
daunting, but not impossible project.
Most Ukrainians dream of a peaceful
and democratic society and hope to
return to their country as soon as
possible. We will concentrate on
restoring access to education for
Ukrainian children and help rebuild
schools destroyed during the war,
providing
construction
materials,
classroom equipment and textbooks.
Statement confirming
whether the trustees have
had regard to the guidance
issued by the Charity
Commission on public
benefit		 Para 1.18 N/A

Additional information (optional) You may choose to include further statements where relevant about:

SORP reference
Policy on grant making Para 1.38 EmbraceMe
Foundation (EMF)’sprincipal
sources of funds include donations from
individual and corporate sponsors, as well as
fundraising activities like the charitable NFT
collection "Art for Life." This initiative features
artworks by Ukrainian and international artists,
with sales proceeds supporting humanitarian
efforts
in
Ukraine.
The
foundation
has
successfully utilised these funds to provide
significant aid, such as the purchase and
transportation of over 200 ambulances and
medical equipment to Ukraine, showcasing the
impactful contribution of its donors and
volunteers.
Policy on social
investment including
program related
investment		 Para 1.38 N/A
Contribution made by
volunteers		 Para 1.38 Volunteers at EMF play a vital role in supporting
thefoundation’sobjectives. They assist in
fundraising efforts, secure transportation, and
coordinate medical aid requests from Ukrainian
hospitals
and
various
organisations.
Additionally, volunteers are crucial in the
physical delivery of humanitarian aid and
medical equipment to the most vulnerable areas
affected by the war in Ukraine. They also
engage in event planning and a variety of
fundraising activities to support the foundation's
goals.
Other N/A

Achievements and Performance

SORP reference
Summary of the main
achievements of the
charity, identifying the
difference the charity’s
work has made to the
circumstances of its
beneficiaries and any
wider benefits to society
as a whole.		 Para 1.20 Since its establishment in 2016, EMF has
significantly shifted from enhancing Ukraine's
educational and pharmaceutical sectors to
focusing on immediate humanitarian needs due
to the crisis initiated on 24thFebruary 2022. The
conflict profoundly altered the lives of millions,
necessitating urgent action.
Immediate Impact:
EMF has been instrumental in providing
immediate relief in war-affected areas. The
foundation successfully delivered over 200
ambulances and vehicles, fully equipped with
essential
medical
supplies,
to
Ukrainian
hospitals and paramedics. This vital support has
dramatically improved the survival and recovery
rates of the wounded.
Furthermore, our efforts have ensured a
continuous supply of food, clothing, and
medicine to regions where access is severely
hindered by ongoing conflicts. This direct
intervention has preserved countless lives and
maintained a semblance of normalcy under dire
circumstances.
Wider Societal Benefits:
Beyond immediate relief, EMF is laying the
groundwork for Ukraine's long-term recovery.
Our vision extends to the post-war reconstruction
of critical sectors, particularly focusing on
restoring education for Ukrainian children. By
rebuilding schools and supplying educational
materials/equipment, we are investing in the
future resilience and prosperity of Ukraine,
fostering a peaceful and democratic society.
Innovative Fundraising: The‘Art for Life’NFT
Collection
In an innovative effort to support the people of
Ukraine during these challenging times, EMF
has introduced the ‘Art for Life’ NFT Collection.
This unique project features 20 works by
Ukrainian
and
international
artists,
each
available in an edition of 50. The collection
celebrates the unity, humanity, and culture of the
Ukrainian people, allowing artists to express
themselves in various formats, from still images
to videos and GIFs.
Funds Distribution:
A substantial 70% of the primary sales from the
NFT collection are directed towards providing
humanitarian support on the ground in Ukraine
and to its refugees abroad. Artists have the

option to retain or donate the remaining 30%. They also decide whether to keep or forgo their 10% secondary royalties, which can be directed towards a selection of charities, further supporting our mission.

Additional information (optional) You may choose to include further statements where relevant about:

Achievements against
objectives set		 Para 1.41 EMF has significantly impacted by providing
over 200 ambulances and medical vehicles
to Ukraine, delivering essential medical
supplies
and
equipment.
We
have
addressed immediate needs by supplying
food, clothes, and medicine in affected
areas, contributing to both emergency relief
and long-term recovery. Their efforts also
focus on rebuilding schools and educational
facilities, aiming for sustainable community
support and development in post-war
Ukraine.
Performance of fundraising
activities against objectives
set		 Para 1.41 EMF
initially
focused
on
supporting
Ukraine's educational and pharmaceutical
sectors, has significantly expanded its
mission in response to the crisis following
February 24, 2022. The Foundation's
achievements include the delivery of over
200 ambulances and vehicles to Ukrainian
hospitals, crucial for medical responses in
the region. These vehicles, stocked with
medical supplies, have been essential for
saving lives.
Fundraising efforts through JustGiving and
other platforms have been successful, with
campaigns raising significant amounts,
demonstrating strong community support.
The Foundation has also innovated with a
charitable NFT collection 'Art for Life',
engaging artists to create works that reflect
the spirit of the Ukrainian people, raising
awareness and funds.
Looking ahead, the Foundation plans to
focus on long-term reconstruction and
development in Ukraine, especially in the
educational sector, indicating a commitment
to sustainable support and recovery.
Investment performance
against objectives		 Para 1.41 N/A
Other N/A

Financial Review

Review of the charity’s
financial position at the end
of the period		 Para 1.21 N/A
Statement explaining the
policy for holding reserves
stating why they are held		 Para 1.22 N/A
Amount of reserves held Para 1.22 N/A
Reasons for holding zero
reserves		 Para 1.22 N/A
Details of fund materially in
deficit		 Para 1.24 N/A
Explanation of any
uncertainties about the
charity continuing as a going
concern		 Para 1.23 N/A

Additional information (optional) You may choose to include further statements where relevant about:

The charity’s principal
sources of funds
(including any
fundraising)		 Para 1.47 The principal sources of funds for EMF include
direct donations from individuals, corporate
donations
and
fundraising
initiatives.
The
Foundation accepts donations through various
channels
such
as
online
via
the
www.wmbracemefoundation.com website, bank
transfers and via PayPal. We also collaborate with
other companies and individuals for fundraising
activities, as evidenced bythe cahrity’sJustGiving
page which showcases multiple fundraising
events and personal challenges initiated by
supporters. Additionally, EMF has launched a
charitable NFT collection, featuring artworks by
Ukrainian and international artists, to raise
additional funds for its humanitarian efforts.
EMF’sDonation Page:
https://www.embracemefoundation.com/donate
EMF on JustGiving:
https://www.justgiving.com/embracemefoundation
Investment policy and
objectives including any
social investment policy
adopted		 Para 1.46 N/A
A description of the
principal risks facing the
charity		 Para 1.46 The principal risks facing the charity include
funding
shortages,
geopolitical
instability
impacting operations and the ongoing health and
safety
of
volunteers
and
beneficiaries.
Additionally, logistical challenges in delivering aid
and
maintaining
donor
engagement
are

significant. The charity must also navigate the complexities of international coordination and the dynamic nature of humanitarian needs. Other

Structure, Governance and Management

Description of charity’s
trusts:		 N/A
Type of governing document
(trust deed, royal charter)
Para 1.25		 N/A
How is the charity
constituted?
(e.g unincorporated
association, CIO)		 Para 1.25 CIO
Trustee selection methods
including details of any
constitutional provisions e.g.
election to post or name of
any person or body entitled
to appoint one or more
trustees		 Para 1.25 Eligibility
Emf accepts only natural individuals as
trustees. Those under 16 are disqualified
from
appointment.
Individuals
facing
automatic termination are also ineligible.
Acceptance of the trustee role must be
formally acknowledged as per the board's
guidelines. There must always be at least
one trustee over 18; if not, remaining
trustees are restricted to administrative
actions like calling meetings or appointing a
new trustee.
Trustee Requirements:
A minimum of three trustees is required for
operational governance. Should the trustee
count drop below three, actions are limited
to essential administrative tasks until the
number is restored. The cap for trustees is
twelve,
ensuring
a
manageable
and
effective board size.
Appointment and Tenure:
Trustees generally serve three-year terms,
except
for
initial
appointees,
with
appointments confirmed through board
resolutions. The board must consider
necessary
skills,
knowledge,
and
experience for effective administration when
selecting new trustees, ensuring a well-
rounded governance team. Appointments
are made during duly convened board
meetings to maintain transparency and
accountability in governance practices. This
structured
approach
guarantees
the
charity's governance is executed with

careful oversight and adherence to its mission .

Additional information (optional) You may choose to include further statements where relevant about:

Policies and procedures
adopted for the induction
and training of trustees		 Para 1.51 N/A
The charity’s organisational
structure and any wider
network with which the
charity works		 Para 1.51 EMF operates under a structured company
framework, led by a dedicated team
including
co-founders,
trustees
and
volunteers. The foundation was established
in 2016 by co-founders and trustees Olga
Aleksandrova-Adderley and Olena Tsap,
who have been guiding the charity's
operations and fundraising activities. The
team also includes other trustees like
Tatiana Barthram-Keet and Allan Saud, who
bring a wealth of experience from various
professional backgrounds to support the
foundation's mission.
The charity benefits greatly from a team of
volunteers
who
assist
with
various
initiatives,
including
fundraising,
transportation
of
ambulances
and
coordination of medical aid. Volunteers such
as Dmytro Anosov, Simon Brake, Lynda
Young,
Oleg
Khomenko,
Tatiana
Gerasenko, and Andrew Velhosh play
crucial roles inEMF’soperations both in the
UK and Ukraine. Their contributions range
from event planning and fundraising to
coordinating the delivery of humanitarian aid
and medical equipment to war-torn regions
in Ukraine.
This structure supports thecharity’smission
to provide urgent humanitarian assistance in
Ukraine, particularly in response to the
ongoing conflict and its devastating impact
on the civilian population. EMF focuses on
delivering medical supplies, ambulances,
and humanitarian aid directly to those in
need, leveraging the support of both
corporate sponsors and individual donors.
Relationship with any
related parties		 Para 1.51 N/A
Other N/A

Reference and Administrative details

Charity name EmbraceMe Foundation
Other name the charity uses “EMF”or“EmbraceMe”
Registered charity number 1172342
Charity’s principal address 160 Kemp House
City Road
London
EC1V 2NX

Names of the charity trustees who manage the charity

1
2
3
4		 Trustee name Office (if any) Dates acted if not for whole
year		 Name of person
(or body) entitled
to appoint trustee
(if any)
Olena Tsap Trustee
Olga
Aleksandrova-
Adderley		 Trustee
Tatiana Barthram-
Keet		 Trustee
Allan Saud Trustee

– Corporate trustees names of the directors at the date the report was approved

Director name
N/A N/A N/A

Name of trustees holding title to property belonging to the charity

Trustee name Dates acted if not for whole year
N/A N/A N/A

Funds held as custodian trustees on behalf of others

Description of the assets N/A held in this capacity

Name and objects of the N/A charity on whose behalf the assets are held and how this falls within the custodian charity’s objects Details of arrangements for N/A safe custody and segregation of such assets from the charity’s own assets

Additional information (optional)

Names and addresses of advisers (Optional information)

Names and addresses of advisers (Optional information) Names and addresses of advisers (Optional information) Names and addresses of advisers (Optional information)
Type of
adviser
Name
Address
N/A N/A N/A
Name of chief executive or names of senior staff members (Optional information)

Exemptions from disclosure

Reason for non-disclosure of key personnel details

N/A

Other optional information

N/A

Declarations

The trustees declare that they have approved the trustees’ report above.

The trustees declare that they have approved the trustees’ report above. The trustees declare that they have approved the trustees’ report above. The trustees declare that they have approved the trustees’ report above.
Signed on behalf of the charity’s trustees
Signature(s)
Full name(s)Olga Aleksandrova-Adderley
Olena Tsap
Position (eg Secretary,
Chair, etc) Trustee
Trustee
Date26.02.24
Olga Aleksandrova-Adderley Olena Tsap

Trustee		 Trustee
26.02.24
26.02.24

Signed on behalf of the charity’s trustees

*Monthly Payments Money In Money Out
Apr-22 32,595.29 30,521.72
May-22 43,538.42 56,230.80
Jun-22 73,369.51 55,667.87
Jul-22 26,688.89 41,525.80
Aug-22 34,352.20 2,965.80
Sep-22 47.80 34,091.95
Oct-22 28,208.18 11,085.91
Nov-22 36,780.97 17,631.20
Dec-22 43,857.83 18,633.60
Jan-23 17,496.08 79,262.06
Feb-23 15,040.00 15,722.60
Mar-23 11,735.63 1,323.98
Apr-23 0.00 33.60
TOTAL 363,710.80 364,696.89

*Period from 06.04.22 to 05.04.23