|*Monthly Payments|Money In|Money Out|
|---|---|---|
|Apr-22|32,595.29|30,521.72|
|May-22|43,538.42|56,230.80|
|Jun-22|73,369.51|55,667.87|
|Jul-22|26,688.89|41,525.80|
|Aug-22|34,352.20|2,965.80|
|Sep-22|47.80|34,091.95|
|Oct-22|28,208.18|11,085.91|
|Nov-22|36,780.97|17,631.20|
|Dec-22|43,857.83|18,633.60|
|Jan-23|17,496.08|79,262.06|
|Feb-23|15,040.00|15,722.60|
|Mar-23|11,735.63|1,323.98|
|Apr-23|0.00|33.60|
|**TOTAL**|**363,710.80**|**364,696.89**|



*Period from 06.04.22 to 05.04.23 

- _Balance as of 06.04.22:  £17,951.54_ 

- _Balance as of 05.04.23: £15,465.5_ 




## **Trustees’ Annual Report for the period** 

## **From  06.02.2022         Period start date   To    05.02.2023           Period end date** 06.04.2022 05.04.2023 

## **Charity name: EmbraceMe Foundation** 

## **Charity registration number: 1172342** 

## **Objectives and Activities** 

||SORP reference||
|---|---|---|
|Summary of the purposes of<br>the charity as set out in its<br>governing document|Para 1.17|For the public benefit, the prevention or relief<br>of poverty, financial hardship and assistance<br>of the sick-poor people in need living in<br>former soviet union countries who are the<br>victims<br>of<br>war,<br>natural<br>disaster<br>or<br>catastrophe by providing or assisting in the<br>provision of: - items, goods, medical and<br>care equipment, services and grants of<br>money<br>to<br>individuals<br>and/or<br>other<br>organisations working to prevent or relieve<br>poverty;<br>and<br>-<br>education,<br>training,<br>advancement of healthcare projects and all<br>the necessary support designed to enable<br>individuals to be self-sufficient|
|Summary of the main<br>activities in relation to those<br>purposes for the public<br>benefit, in particular, the<br>activities, projects or<br>services identified in the<br>accounts.|Para 1.17 and<br>1.19|•<br>Emergency assistance for refugees<br>within Ukraine and its borders.<br>•<br>Supply of food, clothes and medicine<br>to heavily affected areas.<br>•<br>Transportation by volunteers to<br>move civilians out of the most<br>dangerous areas into safer parts of<br>Ukraine.<br>•<br>Relocation of sick children across<br>the border and organisation of<br>appropriate medical attention on<br>foreign soil.<br>•<br>Interim assistance to refugees from<br>Ukraine in the UK as well as other<br>European countries.<br>•<br>Support<br>for<br>refugees<br>on<br>the<br>Humanitarian Visa Programme.<br>•<br>Sector specific reconstruction and<br>development in post-war Ukraine.<br>•<br>Rebuilding<br>Ukraine<br>will<br>be<br>a<br>daunting, but not impossible project.<br>Most Ukrainians dream of a peaceful<br>and democratic society and hope to<br>return to their country as soon as<br>possible. We will concentrate on<br>restoring access to education for|





|||Ukrainian children and help rebuild<br>schools destroyed during the war,<br>providing<br>construction<br>materials,<br>classroom equipment and textbooks.|
|---|---|---|
|Statement confirming<br>whether the trustees have<br>had regard to the guidance<br>issued by the Charity<br>Commission on public<br>benefit|Para 1.18|N/A|



## **Additional information (optional)** You may choose to include further statements where relevant about: 

||SORP reference||
|---|---|---|
|Policy on grant making|Para 1.38|EmbraceMe<br>Foundation (EMF)’sprincipal<br>sources of funds include donations from<br>individual and corporate sponsors, as well as<br>fundraising activities like the charitable NFT<br>collection "Art for Life." This initiative features<br>artworks by Ukrainian and international artists,<br>with sales proceeds supporting humanitarian<br>efforts<br>in<br>Ukraine.<br>The<br>foundation<br>has<br>successfully utilised these funds to provide<br>significant aid, such as the purchase and<br>transportation of over 200 ambulances and<br>medical equipment to Ukraine, showcasing the<br>impactful contribution of its donors and<br>volunteers.|
|Policy on social<br>investment including<br>program related<br>investment|Para 1.38|N/A|
|Contribution made by<br>volunteers|Para 1.38|Volunteers at EMF play a vital role in supporting<br>thefoundation’sobjectives. They assist in<br>fundraising efforts, secure transportation, and<br>coordinate medical aid requests from Ukrainian<br>hospitals<br>and<br>various<br>organisations.<br>Additionally, volunteers are crucial in the<br>physical delivery of humanitarian aid and<br>medical equipment to the most vulnerable areas<br>affected by the war in Ukraine. They also<br>engage in event planning and a variety of<br>fundraising activities to support the foundation's<br>goals.|
|Other||N/A|





## **Achievements and Performance** 

||SORP reference|||
|---|---|---|---|
|Summary of the main<br>achievements of the<br>charity, identifying the<br>difference the charity’s<br>work has made to the<br>circumstances of its<br>beneficiaries and any<br>wider benefits to society<br>as a whole.|Para 1.20||Since its establishment in 2016, EMF has<br>significantly shifted from enhancing Ukraine's<br>educational and pharmaceutical sectors to<br>focusing on immediate humanitarian needs due<br>to the crisis initiated on 24thFebruary 2022. The<br>conflict profoundly altered the lives of millions,<br>necessitating urgent action.<br>Immediate Impact:<br>EMF has been instrumental in providing<br>immediate relief in war-affected areas. The<br>foundation successfully delivered over 200<br>ambulances and vehicles, fully equipped with<br>essential<br>medical<br>supplies,<br>to<br>Ukrainian<br>hospitals and paramedics. This vital support has<br>dramatically improved the survival and recovery<br>rates of the wounded.<br>Furthermore, our efforts have ensured a<br>continuous supply of food, clothing, and<br>medicine to regions where access is severely<br>hindered by ongoing conflicts. This direct<br>intervention has preserved countless lives and<br>maintained a semblance of normalcy under dire<br>circumstances.<br>Wider Societal Benefits:<br>Beyond immediate relief, EMF is laying the<br>groundwork for Ukraine's long-term recovery.<br>Our vision extends to the post-war reconstruction<br>of critical sectors, particularly focusing on<br>restoring education for Ukrainian children. By<br>rebuilding schools and supplying educational<br>materials/equipment, we are investing in the<br>future resilience and prosperity of Ukraine,<br>fostering a peaceful and democratic society.<br>Innovative Fundraising: The‘Art for Life’NFT<br>Collection<br>In an innovative effort to support the people of<br>Ukraine during these challenging times, EMF<br>has introduced the ‘Art for Life’ NFT Collection.<br>This unique project features 20 works by<br>Ukrainian<br>and<br>international<br>artists,<br>each<br>available in an edition of 50. The collection<br>celebrates the unity, humanity, and culture of the<br>Ukrainian people, allowing artists to express<br>themselves in various formats, from still images<br>to videos and GIFs.<br>Funds Distribution:<br>A substantial 70% of the primary sales from the<br>NFT collection are directed towards providing<br>humanitarian support on the ground in Ukraine<br>and to its refugees abroad. Artists have the|





option to retain or donate the remaining 30%. They also decide whether to keep or forgo their 10% secondary royalties, which can be directed towards a selection of charities, further supporting our mission. 

**Additional information (optional)** You may choose to include further statements where relevant about: 

||||
|---|---|---|
|Achievements against<br>objectives set|Para 1.41|EMF has significantly impacted by providing<br>over 200 ambulances and medical vehicles<br>to Ukraine, delivering essential medical<br>supplies<br>and<br>equipment.<br>We<br>have<br>addressed immediate needs by supplying<br>food, clothes, and medicine in affected<br>areas, contributing to both emergency relief<br>and long-term recovery. Their efforts also<br>focus on rebuilding schools and educational<br>facilities, aiming for sustainable community<br>support and development in post-war<br>Ukraine.|
|Performance of fundraising<br>activities against objectives<br>set|Para 1.41|EMF<br>initially<br>focused<br>on<br>supporting<br>Ukraine's educational and pharmaceutical<br>sectors, has significantly expanded its<br>mission in response to the crisis following<br>February 24, 2022. The Foundation's<br>achievements include the delivery of over<br>200 ambulances and vehicles to Ukrainian<br>hospitals, crucial for medical responses in<br>the region. These vehicles, stocked with<br>medical supplies, have been essential for<br>saving lives.<br>Fundraising efforts through JustGiving and<br>other platforms have been successful, with<br>campaigns raising significant amounts,<br>demonstrating strong community support.<br>The Foundation has also innovated with a<br>charitable NFT collection 'Art for Life',<br>engaging artists to create works that reflect<br>the spirit of the Ukrainian people, raising<br>awareness and funds.<br>Looking ahead, the Foundation plans to<br>focus on long-term reconstruction and<br>development in Ukraine, especially in the<br>educational sector, indicating a commitment<br>to sustainable support and recovery.|
|Investment performance<br>against objectives|Para 1.41|N/A|
|Other||N/A|





## **Financial Review** 

|Review of the charity’s<br>financial position at the end<br>of the period|Para 1.21|N/A|
|---|---|---|
|Statement explaining the<br>policy for holding reserves<br>stating why they are held|Para 1.22|N/A|
|Amount of reserves held|Para 1.22|N/A|
|Reasons for holding zero<br>reserves|Para 1.22|N/A|
|Details of fund materially in<br>deficit|Para 1.24|N/A|
|Explanation of any<br>uncertainties about the<br>charity continuing as a going<br>concern|Para 1.23|N/A|



## **Additional information (optional)** You may choose to include further statements where relevant about: 

|The charity’s principal<br>sources of funds<br>(including any<br>fundraising)|Para 1.47|The principal sources of funds for EMF include<br>direct donations from individuals, corporate<br>donations<br>and<br>fundraising<br>initiatives.<br>The<br>Foundation accepts donations through various<br>channels<br>such<br>as<br>online<br>via<br>the<br>www.wmbracemefoundation.com website, bank<br>transfers and via PayPal. We also collaborate with<br>other companies and individuals for fundraising<br>activities, as evidenced bythe cahrity’sJustGiving<br>page which showcases multiple fundraising<br>events and personal challenges initiated by<br>supporters. Additionally, EMF has launched a<br>charitable NFT collection, featuring artworks by<br>Ukrainian and international artists, to raise<br>additional funds for its humanitarian efforts.<br>EMF’sDonation Page:<br>https://www.embracemefoundation.com/donate <br>EMF on JustGiving:<br>https://www.justgiving.com/embracemefoundation|
|---|---|---|
|Investment policy and<br>objectives including any<br>social investment policy<br>adopted|Para 1.46|N/A|
|A description of the<br>principal risks facing the<br>charity|Para 1.46|The principal risks facing the charity include<br>funding<br>shortages,<br>geopolitical<br>instability<br>impacting operations and the ongoing health and<br>safety<br>of<br>volunteers<br>and<br>beneficiaries.<br>Additionally, logistical challenges in delivering aid<br>and<br>maintaining<br>donor<br>engagement<br>are|





significant. The charity must also navigate the complexities of international coordination and the dynamic nature of humanitarian needs. Other 

## **Structure, Governance and Management** 

|Description of charity’s<br>trusts:|||N/A|
|---|---|---|---|
|Type of governing document<br>(trust deed, royal charter)|<br>Para 1.25||N/A|
|How is the charity<br>constituted?<br>(e.g unincorporated<br>association, CIO)|Para 1.25||CIO|
|Trustee selection methods<br>including details of any<br>constitutional provisions e.g.<br>election to post or name of<br>any person or body entitled<br>to appoint one or more<br>trustees|Para 1.25||Eligibility<br>Emf accepts only natural individuals as<br>trustees. Those under 16 are disqualified<br>from<br>appointment.<br>Individuals<br>facing<br>automatic termination are also ineligible.<br>Acceptance of the trustee role must be<br>formally acknowledged as per the board's<br>guidelines. There must always be at least<br>one trustee over 18; if not, remaining<br>trustees are restricted to administrative<br>actions like calling meetings or appointing a<br>new trustee.<br>Trustee Requirements:<br>A minimum of three trustees is required for<br>operational governance. Should the trustee<br>count drop below three, actions are limited<br>to essential administrative tasks until the<br>number is restored. The cap for trustees is<br>twelve,<br>ensuring<br>a<br>manageable<br>and<br>effective board size.<br>Appointment and Tenure:<br>Trustees generally serve three-year terms,<br>except<br>for<br>initial<br>appointees,<br>with<br>appointments confirmed through board<br>resolutions. The board must consider<br>necessary<br>skills,<br>knowledge,<br>and<br>experience for effective administration when<br>selecting new trustees, ensuring a well-<br>rounded governance team. Appointments<br>are made during duly convened board<br>meetings to maintain transparency and<br>accountability in governance practices. This<br>structured<br>approach<br>guarantees<br>the<br>charity's governance is executed with|





careful oversight and adherence to its mission **.** 

## **Additional information (optional)** You may choose to include further statements where relevant about: 

|Policies and procedures<br>adopted for the induction<br>and training of trustees|Para 1.51|N/A|
|---|---|---|
|The charity’s organisational<br>structure and any wider<br>network with which the<br>charity works|Para 1.51|EMF operates under a structured company<br>framework, led by a dedicated team<br>including<br>co-founders,<br>trustees<br>and<br>volunteers. The foundation was established<br>in 2016 by co-founders and trustees Olga<br>Aleksandrova-Adderley and Olena Tsap,<br>who have been guiding the charity's<br>operations and fundraising activities. The<br>team also includes other trustees like<br>Tatiana Barthram-Keet and Allan Saud, who<br>bring a wealth of experience from various<br>professional backgrounds to support the<br>foundation's mission.<br>The charity benefits greatly from a team of<br>volunteers<br>who<br>assist<br>with<br>various<br>initiatives,<br>including<br>fundraising,<br>transportation<br>of<br>ambulances<br>and<br>coordination of medical aid. Volunteers such<br>as Dmytro Anosov, Simon Brake, Lynda<br>Young,<br>Oleg<br>Khomenko,<br>Tatiana<br>Gerasenko, and Andrew Velhosh play<br>crucial roles inEMF’soperations both in the<br>UK and Ukraine. Their contributions range<br>from event planning and fundraising to<br>coordinating the delivery of humanitarian aid<br>and medical equipment to war-torn regions<br>in Ukraine.<br>This structure supports thecharity’smission<br>to provide urgent humanitarian assistance in<br>Ukraine, particularly in response to the<br>ongoing conflict and its devastating impact<br>on the civilian population. EMF focuses on<br>delivering medical supplies, ambulances,<br>and humanitarian aid directly to those in<br>need, leveraging the support of both<br>corporate sponsors and individual donors.|





|Relationship with any<br>related parties|Para 1.51|N/A|
|---|---|---|
|Other||N/A|



## **Reference and Administrative details** 

|Charity name|EmbraceMe Foundation|
|---|---|
|Other name the charity uses|“EMF”or“EmbraceMe”|
|Registered charity number|1172342|
|Charity’s principal address|160 Kemp House<br>City Road<br>London<br>EC1V 2NX|



**Names of the charity trustees who manage the charity** 

|1<br>2<br>3<br>4|**Trustee name**|**Office (if any)**|**Dates acted if not for whole**<br>**year**|**Name of person**<br>**(or body) entitled**<br>**to appoint trustee**<br>**(if any)**|
|---|---|---|---|---|
||Olena Tsap|Trustee|||
||Olga<br>Aleksandrova-<br>Adderley|Trustee|||
||Tatiana Barthram-<br>Keet|Trustee|||
||Allan Saud|Trustee|||



– Corporate trustees names of the directors at the date the report was approved 

|**Director name**|||
|---|---|---|
|N/A|N/A|N/A|
||||
||||
||||
||||
||||



Name of trustees holding title to property belonging to the charity 

|**Trustee name**|**Dates acted if not for whole year**||
|---|---|---|
|N/A|N/A|N/A|
||||
||||
||||



## **Funds held as custodian trustees on behalf of others** 

Description of the assets N/A held in this capacity 



Name and objects of the N/A charity on whose behalf the assets are held and how this falls within the custodian charity’s objects Details of arrangements for N/A safe custody and segregation of such assets from the charity’s own assets 

## **Additional information (optional)** 

## **Names and addresses of advisers (Optional information)** 

|**Names and addresses of advisers (Optional information)**|**Names and addresses of advisers (Optional information)**|**Names and addresses of advisers (Optional information)**|
|---|---|---|
|**Type of**<br>**adviser**<br>**Name**<br>**Address**|||
|N/A|N/A|N/A|
||||
||||
||||
|**Name of chief executive or names of senior staff members (Optional information)**|||
||||



## **Exemptions from disclosure** 

Reason for non-disclosure of key personnel details 

N/A 

## **Other optional information** 

N/A 



## **Declarations** 

**The trustees declare that they have approved the trustees’ report above.** 

|**The trustees declare that they have approved the trustees’ report above.**|**The trustees declare that they have approved the trustees’ report above.**|**The trustees declare that they have approved the trustees’ report above.**|
|---|---|---|
|**Signed** **on behalf of the charity’s trustees**<br>**Signature(s)**<br>**Full name(s)**Olga Aleksandrova-Adderley<br>Olena Tsap<br>**Position (eg Secretary,**<br>**Chair, etc) **Trustee<br>Trustee<br>**Date**26.02.24|||
||||
||Olga Aleksandrova-Adderley|Olena Tsap|
||<br> Trustee|Trustee|
||26.02.24||
||26.02.24||



**Signed on behalf of the charity’s trustees** 



|*Monthly Payments|Money In|Money Out|
|---|---|---|
|Apr-22|32,595.29|30,521.72|
|May-22|43,538.42|56,230.80|
|Jun-22|73,369.51|55,667.87|
|Jul-22|26,688.89|41,525.80|
|Aug-22|34,352.20|2,965.80|
|Sep-22|47.80|34,091.95|
|Oct-22|28,208.18|11,085.91|
|Nov-22|36,780.97|17,631.20|
|Dec-22|43,857.83|18,633.60|
|Jan-23|17,496.08|79,262.06|
|Feb-23|15,040.00|15,722.60|
|Mar-23|11,735.63|1,323.98|
|Apr-23|0.00|33.60|
|**TOTAL**|**363,710.80**|**364,696.89**|



*Period from 06.04.22 to 05.04.23 

- _Balance as of 06.04.22:  £17,951.54_ 

- _Balance as of 05.04.23: £15,465.5_ 

