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2023-09-30-accounts

Chaiity rÈgistrat•on numbèr 1149341 Company registration number 08205134 (England and Wales) THE LILY MAE FOUNDATION ANNUAL REPORT AND UNAUDITED FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 SEPTEMBER 2023 IIILW *AQIN9DRS" Om024 COMPANIES HOUSE A43

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THE LILY MAE FOUNDATION LEGAL AND ADMINISTRATIVE INFORMATION Trust••s A Brook K Blathstrx* S Richards MrGAHeaps A Price KGts￿ J Tayknr {Appointed 15 May 20231 Charity number 1149341 Conyny number 08205134 Prln¢lpal address The Lodge, Femhill Court Balsall St East Balsall Common Coventry CVI 7FR Ind•p•nd•nt examiner M T Man￿Y & Co Limited 6S6 Yardley Wood R Billesley Birniingham West MKJS 8130HY

THE LILY MAE FOUNDATION CONTENTS Pag Trustees, report Indepen¢Jenl examinerfs reF(Kt Stslement of finan(ial adivil*S Balance sheet 10 Notes to the finanaal skitew￿Trts 11-18

THE LILY MAE FOUNDATION TRUSTEES. REPORT IINCLUDING DIRECTORS, REPORT) FOR THE YEAR ENDED 30 SEPTEMBER 2023 The Trustees pfesent Iheir reFxi and the firtancial statements for the year ending 30th September 2023. The Trustees, who are also directors of the company and who served throughout the year arg listed on the p[eVh￿s page. Tha Charity apwnted two new Trustees in the year endin9 30th September 2023. The ffinanual slalements have been prepared in aczordance with the aco)uniing wlKies sel out in note 1 to the financial statements anfj ¢omply with Ihe Charity's Memrandum ant1 Art￿S of Ass(xiation. the Companies Aca 2006 antj 'A¢¢ounting and Rèporb'ng by Charities." Stslemenl of Recommen¢Jed Pracb'¢e appI￿ab}e to ¢harities preparing their accounts in accordance wth the Financial RÈpoth"ng Stant1ard applicabk in the UK and Republic of Ireland IFRS 102). las amended for accounting periods (xjmmenong from 1 January 2016) Structure The FouTrdatH￿ is limited by guararrtee and rnt have any share capital. It is govemed by the MemoraThJum and Articles ofAssocla￿n. incorporated on 6th Sèptember 2012. The Foundation was registered as a Charity on 16th October 2012. In the exercise of their pcwers as Charrty Trustees, they have had due regard to the putAished guijance from thé Charity Commission on the operation of the public benefit requirement. The aims of the Charity are carried out for public benefft. The Trustees consider that 5UPPOrt lo parenls, their tsmil$ aTra friends who have suffered 4 Stillbith or Neonatal death and the disseminalKN) of infmlion and lessons learned to the iesl ofthe County to be of putAic benefft. Objectives and •¢ti¥itiÈs The Charity's purposes, as set cJt in the obiec#s ￿ntsined in the Foundation's olAssooalion are to.. 1. Promote pfotecl the psythological. emotKJnal aThJ physical heath and welkbeing of parents. their families and friends when a baby dies in Ihe uterus. ￿ at birth or swn after ￿rth, by.. Prowde infonnation and 5UPPOrt to berea4d parents. their families and fr￿ds. Work collaborativety to improve and enhance professicfflal prad1￿ with heallh and socaal care professionals for the benefft of bereaved parents and their famil￿. 2. Promote and assist in research and the implementation of best pracaice to identrfy the causes and help ￿￿ce t inadence of the death of a baby in the uterus. at birth or soon after birth. 3. Make donations to other charrtable organisatiws havw simiLir oty'&s as ts charity that the Trustees shall. at their discretion, deem suitable. Our aims fulty reflect the purposes that the Charity was set up to further. The Trustees rev￿Wed ojr aims, objedivès and acbvibes periodicaty IhToughout year. Each review looked at what we have achieved and the outcomes of (Alr work. The ￿VIeW process looks at the su(xtss of each key activty and the benefits they have brought to the gr¢)ups of people that we are set up to help and support. The review also helps us to ensure that our aims. objectNes and acb"vrties remain focused on oui ststed purpose5. We have referred lo the notes contained in the Charity Commission's general guidance on pulYi¢ benefft when undertaking ojr rev￿5 and in planning our fulvre a¢tiwties_ Thè Trustees ¢onshler how planned aL"vibes will conth.bute to ihe aims and objectives that they have set.

THE LILY MAE FOUNDATION TRUSTEES. REPORT (INCLUDING DIRECTORS, REPORT) (CONTINUED) FOR THE YEAR ENDED 30 SEPTEMBER 2023 Achiv•ments and p•rformance ThroughoLrt the finanoal year 2022 to 2023 the Charity has o)ntinued to grcyAf arwj to de￿0p. we have b&en able to.. • Conts'nu• to develop and use a range of online lunthaisin9 ac1Mt￿s, parbcularty at Chrtstmas time. . Make a nurnbef of further successful ￿'d$ for fvndir@ from a range of Iwst5. othercharities and organisations lo enable us lo contsnue to prowde SLtpport lo bereaved parents and families. . with olher tharities to raise awareness of Ihe kn.ty Mae Foundab'on and lo provKle an integrated and focussed support stru¢ture to parents. families and thw"r In"end$. * Work ￿th other charities an¢J key stakehoklers of theAI Paty Parliamentary Group on Babyloss. . Work with other charitie$ and key stakeholders in $UPFJt of Babyk)ss Awarene$$ Week, Odober 2022. . Continue to prwde Memory Boxes. Earty GestatKJn Boxes and Boxes for Muslim families to hospitals in the Wesl MJlands, Warwickshire and Northern Ireland. . Provide Memory Making Kts for 9r3ndparents to ow plner Witsls. . Pwde sibft.ng Support Pa¢ks to our partner h)sthls Stb&"ng suppjrt Days for th8 benefit of those ¢hildr¢n who have lost a baby brother or sister. . Work with Cruse Bereavement ca￿ to conlinue to prowde c(yJnselling supm days to parents aThJ families who have suffered a Stillbirth. Neonatal Death, Miscarriage or a Medul Termination. . Vibrk wlh Crus8 Befeavement Care to provide supeM"50ry SUPFQrt kn ¢)ur unique 1..1 Babyloss Support Service lo paTenls and families who have suffered a Stillts"rth. Neonatal Death. Mis¢aniage or a Medical Ternination. . Increase the number ol bewvemem Supl￿ workers frwi 3 10 4 for OLW Un￿Ve 1..1 Babyloss Support Semce by training our Community Prcgramme$ Devebpment Manager. Matlhew lthitehouse. . Grow and further develop our Rainbow Baby Group for parents and members of thr families who have suffefed the loss of a baby and who have had a baby following a loss and lor those who are now pregnanl again. . Develop and grow our PiegnancyAfter Loss (PAL) Support Group. . Grow and fvrther develop our Monthly Support Meetings for parents and members of their families who have Suffered the105s of a baby to now indude a rnonthly meeting in the north of Birmingham. . Conts'nue to develop events, at pertinent times of the year. to rwnember and celebrate babies bom seping, t¢)0 poorfy or too eady. 1. M•mory Box•s We continue to provide Memory Boxes, earfy Miscarriage Boxes and boxes for Pluslim families, at a cost now of £93.C4J each. During the year we delivered a total of 638 Memry Boxes to the folkM'ThJ 14 hospitals in the West Midlands & Warwickshire region and 2 in Nc¥them Irdand= Heartlands Hospital, BimirKJham Good Hope Hossxtal, Sutton Coldfield Bimiingham Women's Hosprtal Birniingham Children's Hospital Walsall Manor Hospital Unlversity Hospital Covenlry and Warwi¢kshire

THE LILY MAE FOUNDATION TRUSTEES, REPORT IINCLUDING DIRECTORS, REPORT) (CONTINUED) FOR THE YEAR ENDED 30 SEPTEMBER 2023 G80rge Eliot Hospital, Nunealon Warwick Hospital, wa￿1ckShlre City Hospital. Birmingham New Cross Hospital. Wolverhampton Princess Royal Hospilal. Shrewsbury and Tejlord Worcestershire Royal Hospital Russells Hall Hospital. Dudley Hereford County Hospital The Royal Vict￿8 Hospital, BeNast. N(xlhem Ireland Daisy Hill Hosprtal. Northgm Ireland 2. Mwnory Making Kits for Grandpar•nts We have continued to distribLrte Memory making kits for Grandparents lo ho$￿al5. These are now at a t>)st of £10 each. DJring the year we delivwed a total of 160. These indude a Grandparents poem, day print making krt wilh photo frame and inkless print kit that can te used to make a piece of jewellery. 3. Sibllng Support Packs Sinee we began to deliver Sibling Support Path5 lo our partner ho$￿"tal$ in June 2020. they have been in 9reat demand with many positive c(%nrnents re(ived about Iheir value. Each pad( now ￿$1$ £26.DJ and indudes an ￿0110n$ joumal, story book, photo frame. worry ddl. pin badge. wrist band. drawstrirrfj totè bag, pèns and pencils and not&book. We supply th¢ pa¢ks to all of our partner hospitsb. t)uring the year we delr¥pred a total of 415 Packs. 4. S5bllng Support Day As part of our hashiag "SiblingsGrieve2" carnpavJn. we held b¥0 lurther very SU￿ssful Sibling Support Days ai Hatton Country Worfd near Warwick in May and in August 2023 wrth the supwl of Guy's Gfft. a child bereaV￿￿ent ¢ounselling service and our play therapist. Matt Haywood. A total 0179 Childrèn, a9ed befyveen 5 to 14 years of age from 42 drfferenl families. look part in this rep)rbng year. The tun Day was dèsi9ned to". Help the children rewjnise that they were not alone, that other thild￿n had lost a baby brother of sister. . Encourage thè childièn lo meet otheis and make friends. • Help the ¢hildren lk about their Fost sitAiW$ and iheir fedirvJs. The children, alongside their parents and carers. undertook four actmbes on the Days in groups of ten. They spent time in indoof play. feeding & petting the animals. Outdo￿ play and a rywnory makiThJ workshop with counsellors from Guy's Grft and then from Matt Haywood. Zoobee. Hatton'5 resident magiuan. entertained us all al lunthtime. The feedback fiom all those children and aduhs who attended was most posibve. ￿ intend to repeat the Day a few limes each year at this superb venue that embraced all that.we warw lo •thieve for Ihose chldren who have 1051 baby brother or sister. Our next day is planned for May 2024_ In further support of we have deveh)ped a FocJJs Grm). sibli￿$ who have joined the Group will meet for the first time in November 2023 to plan future acliw.ties arhd Wp us pkn our firsl ￿er Chiislma5 Party. stheduled for De￿mber 2023. S. Couns•lling and Support . Our 1:18abyloss Support SeThiice: Our 1..1 BabWoss Support Semce (a)ntinues to go from slrength lo strength. All ol Amy's time and wortbad is ncw spent in organising and runnirwJ the Ser¥ice. Amy has continued lo broaden her knowledge of the needs of bereaved parents and families. In any one workn.ng weekAmy wll work wilh approximately 24 clients on a 1..1 basis. Ryan. Chantelle and Matt are now part ol the Team. During the year the Team saw a total of 190 Clients. b. Ll¥ing Wlth Your Loss. Counselllng Days: have been able to restart our very suc¢e$sful ￿Unselling days for parents in partnership Cruse Bereavement Care. Birmingham. Ouring thts reporting period we have run 3 days in November 2022 and March July 2023 for a total of 32 Bereaved Parents.

THE LILY MAE FOUNDATION TRUSTEES, REPORT (INCLUDING DIRECTORS. REPORT) (CONTINUED) FOR THE YEAR ENDED 30 SEPTEMBER 2023 c. Regular Suppoit Onwng supptyt and siynptssting is provhjed to parents who cntsct us via soaal media. telephone or email. We rewved an average of 23 per day Wwhout the year. d. Stiii P•Trnts Pod¢a$t. FollowiThJ rts In￿p￿-on in November 2020, The Still Parents Podcast, that tackles baby loss from a male perspe¢tive, continues to g1tr4V and devekjp wrth a large national and intemational lolkwing. The Team continues to ho$t the podcast from their own studio that was buitt in August 2022 in the nèw Lily PAae Foundation offices. Evèry episadè indudes a guest. and we now have a Large list of guests waitsThJ to appear. During the year we produced 32 podcasts, ￿achIng 9623 listeners through Podcast Platfomis and a fvrfher 32￿ listeners and viewers Ihrough our Irv& Sctial Media feeds. è. Dads and Grnndads Support Group.. The Group is back and a￿e lo meet on a bi.monlhly basis. We have had 2 meetings during thi5 reporling period. We have set up a What5App Group to ￿mmunICate with merrtjèrs of the Group and to offer ongoing peer support. Currentty we have 87 men ￿ the Group. Outside of the gi<)up meetings, during Ihe year we also organised a ￿)￿ing evenirvj. an ovemighl w8kk, a Lwrry evening, a wsrt lo ￿ esca￿ room and played ghetto gow. A total ol 109 men pa￿'cipated in these events. f. Monthly Support IAe¢iing.' Meetings are $d)edU￿ and carried ¢)n the first Tuesday of e8¢h month lin the South of Birminghamll and fourth Wednesday in each month lin the North of Bimin9haml. Parents and fami￿ members eome together to shafe extrience5 and to support ea¢h other. Dufing the yeaf we hacj a total of 126 bereaved parents and families attende<1 the meeb"ngs. g. F•¢e to Face, T•l•phone, Website and Social Media Support The Fo￿dation provides help and support and detailed and current inlormation Nia face-to-face meeb"rrfJs, telephone ca115. our website, Facebook, Twitter and Instagram pages to bereaved parents, families. counsellors and those who work in the care and medical professions with règard to Stillbirth and Neonaial Death, Miscarriage and MedThl TerminatK)ft. We o)ntinue to see a year on year In￿eaSe in demand for all of tyjr support services. 6. Little Shining Lights Remembrance Servi¢e We organised and ran our eighth very su¢¢essful serVt￿ on 41h t}e￿mber 2022 ￿th 309 attendees. To meet the demand5 of Ihos? who wshed lo attend. we organised 2 servi¢es on the day. one for families and one lor adutts only. Due to e5calaling ¢osts, we weo unable lo Stream our ServKes on our social med¢a pages. 7. Wave ol Light Cel¢brntlo A cdebratj.on aThJ remembrancè semce was held on 15th October 2022 with 187 attendees in conjunction wth the inlemational Wave of Ligm movement. Cand￿$ were lit and ribbons were lied to a specval tree lo remember Ihosè ba￿"e$ bom sleeping. too poorty or too earty. Again, due to escalatlThJ CYSts, we were Unab￿ to stream our SeNce on our soaal media pages. We also arranged for Birmingham's Library, Tcmn Hall and Symphony Hall to be lrt in pink and blue on 15 Oclober to mark Intemational Wave of Light. We have planned to do ihe same in 2023 and to incfease the numt*r of buildings lil by working wilh those reS[￿n5￿)le for nolable landMa￿S in Birmingham. 8. Re$•ar¢h The Trustees continue to foster links and trNJild relationships wilh a range of medical prOfess￿nal$ lo support research proje&s into the caLt5es and p￿VenI1)n of Sbllbirth, Neonatal Death. Miscafrsage and Medical Tefrnnats'on. We continue lo be the PPI (Patient and Public In¥olvementl A¢fv￿r lo the CERM (Chronic Endometritis and Recurrent Miscarriage) phase 111 trial sponsored by University Hospitals Covenlry and Wamckshire NHS Tntst alorrfJ wrth WaThYick Universty Clinical TrK41s Unit, Imperial College LoThJon and the UnNersity of Bimiingham. 9. Peer Support Worker IPSW) for the PerlThatal knl Health Servlces {BSMHFT) kn Bsol (Blrnilngham and Solihull Nicola Klein continued in her role a5 a Peer Support Wcthr for IAMHS Bsd fotlowirwJ her appointrnent lo the role in July 2021. Our contract with MMHS BS(A has exten¢Jed for a lurther year. We appointed Azrah Moghul lo the role of Peer &Jpport Worker wrth the Black Country Perinatal Mentsl Health Seryices and are ujrrently in the final stages of di$￿$s1on$ wilh Coventry Permiatsl Mental Health Servi￿$ lo appoint and manage a furthef Peer Support W)rker here.

THE LILY MAE FOUNDATION TRUSTEES. REPORT (INCLUDING DIRECTORS. REPORT) (CONTINUED) FOR THE YEAR ENDED 30 SEPTEMBER 2023 onan Delivè Evènts Undèrtakèn During ihe year 2022 10 2023. The Foundab"on has continued io s¢heduk a range of events and actMls, which are now'fixed, (n our Charity (Xlendar. We held our 141h Annual lundraising Golf Day arhy Evenin9 Dinner Dance on 14th April 2023. Our nexl Golf Day and EvenFng Dinner Dance is planned for 191h April 2024. Our 9th Annual fundraising Fun Run went ahead as planned on 17 September 2023.As we were unable to use the Heart of Englan¢J School sile, we moved the Balsall Common Primary School site whith increased our workkjad massively. Our lears that Ihis smallef Site would have a detrimental impact on our Run were unfounded as feedback trom runners and spectalors was overwhelmingly positNe as they enjoyed ihe rnore intsmate atmosphere. We saw numters increasing once again aftef the ￿uCtIOnS that we and olhef run evenl organisers Th)ti¢ed during Covid. There were 856 runneis in total. Our next Fun Run is planned for 151h September 2024. Our large fundraising events continue to be sdtfU￿1e￿ events that onty raise fund5. but ac as a tangible way for familEs to remember their bab￿s. Atth0￿h these events incur a ￿$1 to put on. these costs are c4)Ntred by event s[￿lsOrShip. entry f••s and donalims idÈnh"fiablè to thèse èvents. After Èach event, the management of the rewew thè financial Ferformance of the event to ensure that rt continues to ddNèr a net posrtive income. We have continued to make bids to a range of trusts and organisations for fundiThJ support to re￿￿tlY indude large funding bids to the National Lottery and to Global's Make Some Ntyse prograrnrne. We are pleased to report Ihal many ol Ihe5e bids have teen svcce551uJ and have enabjed us to continue lo prowde Memory Boxes, Sibling Packs, our 1..1 8abykJss SLWOrt Servio. PLMJ¢asts arK1 Sibling Support Days. We continue lo apFAy to businesses lo b? their Charity of the Year and made SLttess(ul ap￿1¢allonS to a numbpr of lo¢al businessès. We continue to offer ftee Training and Support for Baby Loss to busirsses and w￿1 provJe thts to Solihull Counal in Octobèr 2023 and hopefully, to Bimingham Al￿Ort in Spnng 2024. Some of Ihe major fundraising ev8nts and adsvibe5 that we org￿lsed duiing the year ar8 listed below.. . We sdd Chrislmas cards and raffle tickets natioTh•ide. We held our 14th annual Gdf Day at The Bdty Hotel in April 2023. We arranged for 33 indiwduals to Skydive for the Charity at Hinton skyth.ving Cettre. We organised the 9th annual Fun Run in Balsall Commm in September 2023. We continued with our &ral Media Campawjns requesting donab'on5 in support ol Memory Boxes, donab.ng instead of sending Christsnas Cards. Donating a Memory Box at Christmas. partiripatstyi in a January walk 8nd the planting ol Sunflower Seeds in Spring. We organised for 15 runners to tske part in If* LoThJon Lwdmarks ￿ Marathon. We arranged for 28 Supporters lo take part in the Snowdon Sunrise Fundraising ChalleTrJe. We were again seleded lo be a benefitt￿9 Chaiity from The Wolf Run arKI had rurffjers in 3 Wolf Run5 during the reporling per￿d. We plan to.. a. Continue to supply Memory Boxes to our k)cal hospitals and to support our widening ne￿Ork wrth Memory BL)X PTowsion. CuThently we suppty memory boxes to 14 IKJSPrt3ls in the West Midkinds and WanAT1ckshi￿ aTrJ to 2 hosprtals in Northem Ireland. b. Continue to devekjp our su￿$fvl partnership with Cruse Be￿avement Ca￿. Bimiingham to offer further counselling days and to expbre a range of further support strategies for Child￿n. the wKler family and friends.

THE LILY MAE FOUNDATION TRUSTEES, REPORT IINCLUDING DIRECTORS. REPORT) (CONTINUED) FOR THE YEAR ENDED 30 SEPTEMBER 2023 c. Continue to work ￿th Cruse Bereavement ca￿ lo furthw de￿k7p our b¥eavèmeni support that can be offered to pacents and tsmilies from our offices. d. Continue to develop and grow our Babyk)5s SupKX)rt SeTric8. a ￿1qUe one to one support for bereaved parènts. e. Develop our Siblin9 SUPPOrt packs to com￿lment the M¢mw Box prowsion lo 14 hospitals in the West Midlands and Warwickshire. l. Organise SibliNJ Support Oays in 2024 and somg extension acli¥ibes. g. Continue to support requests for research thr￿jgh grant fiJnd￿g. h. Continue lo grow and develop our RainbcA¥ Baby Group for parent5 and members of their families who are now pregnant again or who have had a baby following a toss. . Continue the development of our PregnaryAfter Loss support group for parents. j. Continue to grow our Dad5 and Grandads Support Group. fowsing on the impact of baby1055 on male menial heatth. k. Further develop and grow our reguLqr and msl successfrjl suprx)TtivÈ podcasts, entitled 'Styu Parents." lo bring into focu5 and to share to a wde audience the irnpaG1 of baby 105$ on men's mental health. l. Involve the local cornmunity io imwove antenatal care for pregnant w£¥nen. . Continue to offer Qui informal supwl meetings in Ihe north and south of Birmingham_ n. To Conb'nue to develop a volunteer register to help us fill our different volunteering opportunEties. o. Continue to explore links and devd¢)p The￿Ik$ wrth othèr baby loss charitses. suth as Sands. Child B@re3vemenl UK, Guy's Gift and the BLAW Stakehokler Group_ p. conb.nue lo explore links and devèlop fte￿orkS as a mèmbèr of theAII-Paty PadKamentsry Group on Baty Loss q. Continue lo rÈse31th the need for an adNw¢y service fof thrtse affected by StillbJ"rth, Neonatal Oeath of a MedKal Termination for subsequent pr￿nancI*S. r. Continue to offèr support to parents and families throvth our Litue Shining Lights and Wave of Light baby remembrance Ser¥￿s. ￿an to ￿ntinUe to.. a. Apply for lunding suppon from I￿1 and nalK)nal pro￿￿er$. b. Organise our 8nnual Goff Day aThJ Evenin9 Dimer Dance. c. Organise and run ouc Pub Quizzes. d. Organise and host thè local Fun Run in Balsall Common. e. Sell Christmas cards and c¥Jr raffle lickèts nab"onwde. f. Explore, develop and organise new funsjfaising events and actiwt¢es. g. Explore, dèvelop and ofganise Social Media campaigns to maximise mawketing potential. h. Advertw our Work. support and activit￿$ thrcyjgh local and national media. Flnanelal rtview The defvit for the year arising from net inccrfne from adivTties and fu￿￿raISIrY events. and donations received. and not yel Spent by the year-end, is shown in the Statement of Financaal Actlvrt￿s. At Ihe end of the finanual year 2023. our unrestrthd ftmds are £95.66212022.' £152,099) whith is the equivalent of 3 months. worth of running costs12022'. 6 months). The position has moved outSKle of Reserves Policy of holding &9 monlhs, worth of running costs in reserve. Management has reviewed charitable actiwty levels during the year ended 30th September 2023, and prepared financial and activity lorecasls fof the coming finanoal year. We are confKlent that reseThes wll move back towards our $laled policy duriThJ the year ending 30th September 2024. 2023 2022 un￿$￿icied current assets Running costs Mwlhs, running c¢sl$ in reserve 95,662 372,377 152.099 296.467

THE LILY MAE FOUNDATION TRUSTEES, REPORT {INCLUDING DIRECTORS. REPORT) (CONTINUED) FOR THE YEAR ENDED 30 SEPTEMBER 2023 StNcture. gov•man¢e and man•g¢m¢fftt The Trustees, who are aso Ihe directors for the pwF)se of company law, and who seryed during the year and up to th8 date of signature ol the ffinaneial statemen15 were.. A Brook K Blackstoc S Richards Mr GA Heaps S Carter A Pricè K Browning K Gooch J Tayl (Resiyrd 1 December 20231 (Resigned 29 January 2024) {Appointed 15 May 20231 Statement of T tees. res onsibiliti The Trustees (who are also direclors of The Lily Mae Foundation for the purpose of company lawl are responsible for preparing the Trustee5' Annual Report and the finanaal 51atements in accordance wth applicab￿ law and United Qngdom GenerallyA¢¢epted Accounling Pradi¢e. Company18w ￿quireS the trustees lo prepa￿ financial $taiement5 for ea¢h finan¢Kal year which give a true and fair view of the slate of affairs of the charitable company and of th& In￿)ming reSQUT¢e$ and applicabon of resources, including the income and expenditure, of the charilable company lor that period. In preparing these financial stslemenls. the Iruslees aw required to.. selecl suitable accounting polioes and Ihen apply thèm consistenlty. obs8rve the rne11￿1$ and princ?ples in the CharitEs SORP. make judgernents and estsmates that are reasona￿& and pNdent. state whether applicable UKAccounting Standards have been folowed. subjed io any material departures disc405ed and explained in the ffinancial statements., and prepare the finanryal Slate￿￿nIS OD the going basi5 unle55 it Is inappropriate lo we5ume Ihat the charilat4e company will continue in operation. The trustees we responsible for keepng proper acuunting reewts which disdose wilh reasona￿ acoJr8cy al any lime the financial position of the charitable ¢ompany and which enable Ihem lo ensure that the finanaal statements omply with the Companies Ad 20C6. They are also resw>nsible for sale9uaiding the assets of Ihe charilabie company and hen¢e for taking rèasonable Steps for the prevention and dete¢tion of fvaud and other irregillarilies. mall com visions This report has been prepared in aCc￿￿Ce ￿th Ihe speual ￿￿01s1OnS for small companies urKler Part 15 of the Companies Act 2006. The Tru￿ee5. rewt was apprmd by the Board ofTwstees. Ryan Jackson Founder and m￿agIng Director Dated.. 21 March 2024

THE LILY MAE FOUNDATION INDEPENDENT EXAMINER'S REPORT TO THE TRUSTEES OF THE LILY MAE FOUNDATION I report to the TDJstee$ on my examinaknn of the finanryal slatements ol The Lity Mae FOuThJat￿n (the Charity) for Ihe year ended 30 September 2023. ResponsibilitiÈs and basls of report A5 the Tru51ees of the Charity land also rts dire(lors lor the pur￿Se5 of o)mpany lawl you are ￿ponsib￿ for the preparation ol the financral staternents in ar£Orda￿ vnlh Ihe requirements of Ihe Companiès Aet 20C6 (the 2r Acti. Hawng satisfied myseff ihal the finanoal $tstements of the Charty a￿ nol ￿qUired to ￿ auditgj under Part 16 01 th& 2006 A¢t and are eltgitje ft>r independent examination. I re￿￿rt in of my examination ol the Charrty's financial statements ¢#rried oul under secaKJn 145 of the Chartbès Act 2011 {thè 2011 Act). In carrying out my examinath.on I have followed am the applicable Directions given by Ihe Charity Ccrfnmiswn uThJer section 14515llbl of the 2011 Ath. Ind•pÈnd•nt examinerfs ststem¢fil Since the Chanty's gross income exceeded £250.CKKI your examiner Thwjst be a member of a body listed in section 145 of the 2011 Act. I confirm ihat l am qualified to undertake the exarninat￿￿ because l am a member of Institu8 of Chartered Accountants England and W￿e5, whK is one of the listed bodies. I have cornpleted my examinalB)n. I confim that no maners have cme to my attenb.on in ¢onnecti¢fi wilh the examination giving me cause to believe that in any maierial respect.. accounting records were not kept in ￿spect of the Charrty as requred by sedion 386 of ihe 2C(6Aet,' or the financial siatements do not a)￿r￿ ￿ those re¢ord5'. or the financial statements do not comply with Ihe accounb"n9 fequirements of seciion ￿ of the 20C6 Act olher than any requir¥menl that accryjnts give a true and fair vi* which is not a matter considered as part of an independent examinab"on'. or the finanaal statements have not prepared in ac0)rda￿ wilh the meth¢)ds and printyples of the Stalernent of Recommended Pradi¢e for a¢cx)unling and reporling by ¢harilies appliCa￿e lo charities preparing their accounts in 8¢¢ordance with the Financial Re￿rtIng Standard applicable in the UK ar Republic of Ireland IFRS 102}. I have no ¢oncems and have come atross no other matters in ryJnneion wilh the examination t¢) which attention rawn in orti order lo enable a pi¢oer underslanding of Ihe financ￿ stslements lo be reathed. N'¥'W4 ,C'TJJ MT Manley & Co Limited 696 Yardley INood Rd Billesley Bimiingham Wesl Mid5 B130HY Dated." 21 Marth 2024

THE LILY MAE FOUNDATION STATEMENT OF FINANCIALACTIVITIES INCLUDING INCOME AND EXPENDITURE ACCOUNT FOR THE YEAR ENDED 30 SEPTEMBER 2023 Unreslrict•d Restricted fvDds funds 2023 2023 Total Unrestricted Restricted fund$ fvnds 2022 2022 Totsl 2023 2022 t)onations and lega¢ies Olher trading activittes Interest income Income from aritable actimties 223.099 31.880 254.979 161.175 79,051 240.226 6.059 1.611 6.059 1,611 2,382 150 2,362 150 128.194 128.194 141.026 141,026 Total Incorne 31,880 390.843 304,733 79.051 383.784 Raising funds 87.697 87.697 104.077 104.077 Olher trading activities 331. 51.333 382.429 210.￿) 72.379 282,669 Total expenditure 418,793 51.333 470.126 314.367 72,379 386.746 Nèt èxp•nditur• for the yearl Net movement in fvnd$ {59,8301 (19.4531 (79.283) 19,6341 6,672 (2.￿2> Fund balanos 811 October 2022 186.lJ)9 42, 228.915 195,643 36.234 231.877 Fund balan¢¢¥ at 30 September 2023 126.179 23.453 149.632 186,009 42,9)6 228.915 The statemgrrt of finan¢ial ac11￿knes indudes all gains arKI b)sse$ recognised in the year. All income and expgnditure derive ¢onlMiuing The Statement of finanL?al a￿￿tS also ¢0m￿leS ith the requirements ts an in￿rne and expenditure account uThJer the Compan￿$ Act 2￿fj.

THE LILY MAE FOUNDATION BALANCE SHEET AS AT 30 SEPTEMBER 2023 2023 2022 Flxed assots Tangible assets 30.517 33,911 Current assets Stocks Deblors Cash at bank and in hand 16.679 150.432 11,775 209.011 167.111 221,275 Creditors: amounts falling due wlthin one year (47.￿) 126,2711 Net currenl assets 119.115 195,004 Totsl assets less current liabilities 149,632 228,915 Ineome ful￿$ Restricled fund5 Unrestricted ftsnds 23.453 126.179 42,9r 186.009 149.632 228,915 The ￿rnpanY is enlitled to the exemption from audit wuiremènt conlainet1 in section 477 of the Companies Act 2006. for the yèar endèd 30 Sèwembei 2023. The directorn ackn￿￿edge their reSp￿S￿lI1111es for comFtying wilh the requ1￿Men15 ol the Cornpanies 2C wilh respect lo accounting records and the preparation of financial slatements. The membets have not required the cany to obtain an audit of rts finanoal statements lor the year in queslion in accordance vAth seclion 476. These finarrial Siatements have be¢n prepared a¢eordance th the prowisions applicable to companies subject to the small ¢ompanies regim$. The financial $tatem•nls were approved by the Trustees on 21 2024 Mf G A Heaps Trustee Company regi$tr•iion numbèr 0820S134

THE LILY MAE FOUNDATION NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 SEPTEMBER 2023 Accounting policies Charity information The charity is limile¢J by guaranlee. in¢orpored in England. and c¥nsequentty does ￿1 have Share capital. Each ol Ihe trustees is liab￿ lo o)ntribute an amount rv)t ex¢eeding £Nil towards the awls ol thè charity in the event of liquidation_ The address of rts rngistered office is The Lodge, Femhill Court. Balsall Streel East. Balsall Common, Cove41ty. CV7 7FR. 1.1 Accountlng convention The financial ststements have been prepared in acoydance wth the Charity's Memorandum and Artides of Association. the Companies Ad and "Ac£ounting arKI Reporting by Charities". Statement of RecommendeLI Pradice appli¢able lo ¢harib"e$ prèparing Iheir a(x)unts in accordance wrth the Financial Reporting Standard appkn"¢able in thè UK and Republ¢ of Irèland IFRS 102}. las amended for accounting period5 ¢ommenong from 1 janu￿ 20161. Thè Charity 1$ a Public Benefft Entity as defined by FRS 102. Thè Charity has taken advantage of Ihe p¥o¥isions in the SORP for tharilies applying FRS 102 Update Bulletin I not to prepare a Statement of Cash FkJ¥s. The financial staternents are prepared n sterling. which is the fvnctional wrerKy of the Charity. Monetary amounis in these financial statements are rounded to th8 nearest £. The financial statements have been prepared under the historical c051 c¢rwentw.. The principal •>YJunling policies adopted a￿ set out below. 1.2 Goin9 ¢on¢ern At the time ol appwoNing the financaal statements. the Tntstees have a reasonable expectation that the Charity has adequate resources to C4Jntinue in operational exislence for the foreseeatye future. Thus the Trustees continue to adopt the going concem basis of accountsng in preparing the financial statements. 1.3 Charfjtsb￿ funds Unrestricted lunds are avaik3bk for use al the dtsc¥ebon of the Trustees in fvrtlwance of their charitable objeciNe5. Restricted funds are subjed to speufic condilions by domrs as to how they may be used. The purp)ses and s of the restricted fvnd$ are set (￿rt in the notes to the fmanoal statements. Endowment fund5 are suty'ecl to 5Fwfi¢ ¢ondrtion5 by donor5 that the Captsl must be nWInta￿¢d by th• Charity. 1A Ineomlng r•sources Income is recognised when Ihe Charity is legalty entilled to it after any perfornance o)ndilion5 have been m8t, the amounts can be measured reliabty. and rt is probab￿ thal income will be received. Cash dtsnalions are re¢wise¢J on receipt. Other donab.ons ￿ re¢ognised once the Charty has been noIrf￿d of the donatK>n. Un￿5$ perf0mlan￿ conditions require defewral of the amount. Ineomè tax recoverable in relatson to donations receNed under Gift Aid or deeds of covenarf is reco9nised at the ts.me of the donation. Legaues are reujgnised on receipt or oihemse rf Ihe Charrty has been notified of an impending distribution. the amount is known. and rKeipt is expeded. If the amount is Th)t known, the le9a¢y is trealed a$ a conliiigenl asset. 11

THE LILY MAE FOUNDATION NOTES TO THE FINANCIAL STATEMENTS {CONTINUED) FOR THE YEAR ENDED 30 SEPTEMBER 2023 Accountlng poll¢ies Icontlnued 1ts T•nglbl• fix•d assets Tangible fixed assets are in￿alty measured at Cost and subsequenlly measured at cosl or valu•lion,. nel ol depreciation and any impairment bsses. Depieaation is rewnised so as to wrile off the cost or vahjation of assets less the¥ residual values over their useful lives on the following bases.. Fixtures and frttin9S Computers Molor vehicles StraKJht Line over4 years StraNJhl Line over 3 years Straight Line over 3 year$ The gain or loss afising on the disposal of an assel ￿ determined a5 the d￿e￿rKe be￿eeft Ihe sale proceeds and the carying value of the asset, arKJ is recognised in the stment of financial acti￿￿"s. 1.6 Impaimnt ol fixed asaèts Al eath reporting end dale. Ihe Charty revivws the ¢arryin9 amounts of ils tsfi9ib￿ assets to t1etemiin• whether there is any indicaiK)n that those assets have suffered an impaimènt loss. If any such indtation exists. the recoverab￿ amtsunt of the asset is eth"mated in or(Jèr to detemine the extent of the impairment loss {rf any}. 1.7 Stocks stotss are stated al the lower of cost and estimated selling price less costs to cKJmplete and Sell. Cost Jmpfises direcl materials and, where aptyICa￿e, direct labour costs and those overheads that have been incurred in bringing thè stocks to their presenl kxalion and 0jnditw￿. Net realisable value is the esbmated selling prirE tess all eSt￿￿thd o)sts of complet?n and c051s to be incLwred in marketsng. selling and di5trkn. 1.8 Cash and cash equivalents Cash and cash 8quivalenls inc￿de cash in hand, deposits hetd at caN banks, L)thw short-temi IH4uid investments with original maturities of three months or ￿S$, an¢J bank overdrafts. Bank overdrafts are shown withirt borrowin9S in CLwrnt liabilities. 1.9 Finan¢ial instruments The Charty has elected to aFpty the prowsion5 of Sedioft 11 '8asi¢ Finantyal Instruments, and Seth"on 12 'Other Financaal Instrurnents Issues. of FRS 102 10 all of rts ffinancxal instruments. Financial instnrnts are recogrmsed ￿ the Chaibtys baJanc• slwl wl)en Ihe Charity becornes paty lo the contraclual prow5b)ns of the instrument. Financial asseis and liabilfflies a￿ offset. wth the net amounts pxesented in the financial slalements. when there is a ￿allY enforceable right to set off the rwnised amounts and there is an inteniion to settle on a nel basis or to realise the asset and selve the liats.lrty simullaneou. Basle fjftanclal assets Basic finanual assets, indude debtors and cash and bank bala￿$, are inth'alty measured at transaction ptice induding transath.on ￿5t5 and a￿ subsequenuy carT￿l al #mortised cosl using the effeclive interest method unless the arrangemenl consiirthes a financing Iransadion, where the transartion is measured at the Present ¥rdlue of Ihe fijture receipts discr)unled al a market rate of interest. Financ4al assets dassified as receivable wthin one year are not amortised. 12-

THE LILY MAE FOUNDATION NOTES TO THE FINANCIAL STATEMENTS (CONTINUED) FOR THE YEAR ENDED 30 SEPTEMBER 2023 Accounting policie¥ (Continuèd} Basic finanwal lffabilities Basic financial liabilities. induding creditors and bank k)ans are initialty recognised at transaction price unless the arrangemenl constilutes a ffinanang t{ansact￿n, where Ihe debt instrument is measured at the present value ol the future payments discounted at a markel rale of interest. Finanryal liabilitie5 da55thed as payable within one year are not arnortised. Oebt instruments are subseqLtenily carrd at arnort￿ (y)st, using elTedive interest rate method. Traje creditors are Ob￿"gationS lo pay for g(Mxl$ crf ser¥ices that have been ao]uired in tt)e ordinary course of operations frcKn supplieTS. Amounts payable are dassffied as currènt Ikabilities rf paymenl is due within one year or less. If rb)t. Ihey are presenled as non-current IKabilrties. Trade ueditors are re¢ognised initially at 1ransacb.on price and sUbseq￿n￿Y measured at anKMt￿d ¢ost using effeth've interest method. Derècognifion of ffnancial li•fy"litles Financial I￿til￿s are derecognised when the chari￿s contradual oblb3alion$ expire or are dis¢harged or cancelled. 1.10 Taxation The charity 1$ c£nsidèred lo pa$$ thè tests set Paragraph 1 Scheduk 6 of thè Finance Act 2010 and thèrèfore it meets the dèfinrtion of a chantable company for UK Corporatw Tax purposes. Accordingly, the arity is potentially exempt from taxation in ￿spect ol income or capital gains received wthin caegories fx>vèrÉd by Chapter 3 Part 11 01 the Corporation Tax Act 2010 or Section 256 of the Taxation of Char￿able Gains A¢t 1992, to the extent that such income or gains are appts'ed exrJusivety to charitable purposes. 1.11 Employee benefits The cost of any unused hol￿aY enliuement is recL•Jnised in the period in the employ08's services are rtteived. Teminalion beneffts are rec(yJnised immediatety as ￿ expense when the Charity is demonstratly commthed to temine the empkiymgnt of ￿ ern￿Oyee or lo provi￿ termination tjenefits. Crili¢al a¢¢ountlng •stimates and ludg•m•nts In the application of the Charrty's accountir4J poli¢ies, the TNstees are required to make judgements. estimates ano assumptions about the carrying amount of assets and Ikablities Ihal are not readi￿ apparent from other sources. The estsmates and associated assumptions are based on historical experience and olher factors that are Conshdered lo be relevant. Adual results may drffer from these eslimale$. The esb"mes and Lmdertying assumptKms are re￿eWed on an oThJoiThJ basis. Revisions to accounting estimales are recognise(J in the period in whth the estimate is revised where the remsion affects cnty ihat period. or in the period of Ihe ￿￿slon and ftrture periods where the revi￿0￿ affects both current and fvture periods. 13-

THE LILY MAE FOUNDATION NOTES TO THE FINANCIAL STATEMENTS ICONTINUED) FOR THE YEAR ENDED 30 SEPTEMBER 2023 Donation$ and l•ya¢ies Unrestsicted Restri¢tsd lunds fund$ Totsl Totsl 2023 2023 2023 2022 Donations and gifts 223,099 31,880 254,979 240,226 For the year ended 30 Septeiiiber 2021 161.175 79,051 240,226 Other tradlng activities Unr•stri¢t¢d fund$ 2023 Un￿$tr￿d fv￿lS 2022 Brnnded merchandise sales 2,382 Interest income Unrestrictsd lund$ Total 2023 2022 Bank interest 1.611 150 Income from charitable •thits¢s UnY•stricted funds Total 2023 2022 Fundraising events income Contracled services income 92,993 35.201 119.331 21.695 128.194 141.026 14-

THE LILY MAE FOUNDATION NOTES TO THE FINANCIAL STATEMENTS (CONTINUED) FOR THE YEAR ENDED 30 SEPTEMBER 2023 Ralslng funds Unrestricted Unre5trided lunds funds 2023 2022 Fundrai&ng events Costs Branded merchandise cost of sales Other fvndraising costs Staff cos15 50,742 2,283 16.025 18,647 73,274 9C 10,640 19.257 Fundraising and PU￿1)ty 87.697 104.077 87.697 104.077 Charllabl• activiti•s Charitable G￿ritable Expèndlture Expenditure 2023 2022 Staff costs Support fol men Memory boxes & siblng packs Support & r8memlxan¢e One lo one support Other eharilable obje¢ts Depreciation 42,843 15.886 78.245 77.369 62.735 51,003 17,221 43,147 43,270 45,366 1,022 9.630 10.450 287.528 210,661 Share ol support o)sts (see 91 94.9J1 72,008 382.429 282,689 Analysis by fund Unreslricted fijnds Restricted funds 331,096 51,333 210,29) 72,379 382.429 282,869 15-

THE LILY MAE FOUNDATION NOTES TO THE FINANCIAL STATEMENTS (CONTINUED) FOR THE YEAR ENDED 30 SEPTEMBER 2023 Support ¢osts Support Costs 2023 Support ¢osts 2022 Online ¢olle¢th fÈÈs OLStsourced seNces So￿are li¢en(s Repairs and maintenar Publiaty Office costs. rent Insurance Travel Postage Stationery Telephone 6,241 29,802 6,241 29,802 3.529 3.777 9.849 21.580 2.893 1,767 4,301 17,038 1,757 3.773 11,854 16.515 1,082 572 4.301 17,038 1,757 3,773 11,854 16,515 1,082 572 1.040 194 1,$33 275 3.838 3.100 1,159 2.127 1.500 111 239 3.777 9,849 21,580 2.893 1.767 583 59 1.975 2.035 59 1.975 1.533 275 3,838 3,1LN) 1.1S9 2,127 1.5Tr) 111 239 Web>le c3)sts Vehicle running costs Bank and card chaTges Trainin9 Accountancy Legal and prolessional Other Costs 3,475 3.475 1,561 1.680 94.￿11 94,9)1 72.CQ8 72.008 Anatysed betr￿n Charitable activth.es 94.901 94.￿1 72,008 10 Tru$tees None of the Trustees lor any per￿3 wnr*ded WTth them) T￿Ned any remuneratrjn or tenefts frcffi the Charity during the yew. 16-

THE LILY MAE FOUNDATION NOTES TO THE FINANCIAL STATEMENTS {CONTINUED) FOR THE YEAR ENDED 30 SEPTEMBER 2023 11 Employees Number of employees The average Month￿ number ofempbyees durirvJ the year was". 2023 N￿nts•r 2022 Numbw Employment ¢￿ts 2023 2022 FL¢ndraising Operations One to one support Support Memory boxes and ￿bIng packs 18,647 42.843 51,248 65.764 6.866 19,257 51,003 39,542 37,032 185.368 146,834 12 Taxatio Thè charrty is exempt from tax on income and gains falling within section 505 of the Taxes Acl 1988 or section 252 of the Taxalion ol Chargeable Gains Acl 1992 to the extent that these are applied to rts charrtable objects. 13 Tanglblo fixed assets Flxiwes Computw¥ Motorv•hlc*s Totsl Cost Al 1 OdoLw 2022 Athlitions Oisposals 14.834 5.522 {3.593} 4.286 1.535 {1.1801 40.500 59,820 7.057 14,7731 AI 30 Septembw 2023 16.763 4.641 40.500 61,904 DepreclatSon and impairment At 1 October 2022 Oeprecialv)n charged in the year Eliminated in resrrtt of disposals 6,615 3,7e6 13.593) 2,970 16.125 5.375 25,710 10,450 14,773) 11,1801 At 30 September 2023 6.788 21,500 31,387 Carrylng amount At 30 September 2023 9,975 1.542 19,000 30.517 AI 30 September 2022 8,220 1,316 24.375 33,911 17-

THE LILY MAE FOUNDATION NOTES TO THE FINANCIAL STATEMENTS (CONTINUED) FOR THE YEAR ENDED 30 SEPTEMBER 2023 14 Sto¢ks 2023 2022 Fi)ishe¢J 9ood$ and goods for ￿￿19 489 15 DebtOfS 2023 2022 Amounts falllng due within ong year. I￿her deblors Prepaymènts and accrued incon 1,249 15.430 2,962 8.813 16,679 11,775 16 cr￿it0￿. amounts falling qlue wrthin one year 2023 2022 Trade crèditors Other cfedrtors Acuuals and dèferred irwme 2.913 8.205 36,878 2.870 3,641 19.760 47,996 26,271 17 Analysis of nei o$s•ts ljetween fun(l¥ Unrestrlcted Restricted 2023 2023 Total Unrestricted Restricted 2023 2022 2022 Totsl 2022 Fund balances at 30 September 2023 are represented by.. Tangible assets Current assets1lliabilit￿SI 30,517 95,662 30.517 119.115 33,911 152.099 33,911 195.004 23.453 42.￿5 126.179 23.453 149.632 186.010 42,905 228,915 18 Related paty transac&ons There were no disd0sa￿e related party transaciions ￿L￿n9 thg year {2022- none). 18-