Chaiity rÈgistrat•on numbèr 1149341
Company registration number 08205134 (England and Wales)
THE LILY MAE FOUNDATION
ANNUAL REPORT AND UNAUDITED FINANCIAL STATEMENTS
FOR THE YEAR ENDED 30 SEPTEMBER 2023
IIILW
*AQIN9DRS"
Om024
COMPANIES HOUSE
A43
#1

THE LILY MAE FOUNDATION
LEGAL AND ADMINISTRATIVE INFORMATION
Trust••s
A Brook
K Blathstrx*
S Richards
MrGAHeaps
A Price
KGts￿
J Tayknr
{Appointed 15 May 20231
Charity number
1149341
Conyny number
08205134
Prln¢lpal address
The Lodge, Femhill Court
Balsall St East
Balsall Common
Coventry
CVI 7FR
Ind•p•nd•nt examiner
M T Man￿Y & Co Limited
6S6 Yardley Wood R
Billesley
Birniingham
West MKJS
8130HY

THE LILY MAE FOUNDATION
CONTENTS
Pag
Trustees, report
Indepen¢Jenl examinerfs reF(Kt
Stslement of finan(ial adivil*S
Balance sheet
10
Notes to the finanaal skitew￿Trts
11-18

THE LILY MAE FOUNDATION
TRUSTEES. REPORT IINCLUDING DIRECTORS, REPORT)
FOR THE YEAR ENDED 30 SEPTEMBER 2023
The Trustees pfesent Iheir reF*xi and the firtancial statements for the year ending 30th September 2023. The Trustees,
who are also directors of the company and who served throughout the year arg listed on the p[eVh￿s page. Tha Charity
apwnted two new Trustees in the year endin9 30th September 2023.
The ffinanual slalements have been prepared in aczordance with the aco)uniing wlKies sel out in note 1 to the financial
statements anfj ¢omply with Ihe Charity's Memrandum ant1 Art￿S of Ass(xiation. the Companies Aca 2006 antj
'A¢¢ounting and Rèporb'ng by Charities." Stslemenl of Recommen¢Jed Pracb'¢e appI￿ab}e to ¢harities preparing their
accounts in accordance wth the Financial RÈpoth"ng Stant1ard applicabk in the UK and Republic of Ireland IFRS
102). las amended for accounting periods (xjmmenong from 1 January 2016)
Structure
The FouTrdatH￿ is limited by guararrtee and rnt have any share capital. It is govemed by the MemoraThJum and
Articles ofAssocla￿n. incorporated on 6th Sèptember 2012.
The Foundation was registered as a Charity on 16th October 2012.
In the exercise of their pcwers as Charrty Trustees, they have had due regard to the putAished guijance from thé
Charity Commission on the operation of the public benefit requirement.
The aims of the Charity are carried out for public benefft.
The Trustees consider that 5UPPOrt lo parenls, their tsmil*$ aTra friends who have suffered 4 Stillbith or Neonatal death
and the disseminalKN) of infmlion and lessons learned to the iesl ofthe County to be of putAic benefft.
Objectives and •¢ti¥itiÈs
The Charity's purposes, as set c*Jt in the obiec#s ￿ntsined in the Foundation's olAssooalion are to..
1. Promote pfotecl the psythological. emotKJnal aThJ physical heath and welkbeing of parents. their families and
friends when a baby dies in Ihe uterus. ￿ at birth or swn after ￿rth, by..
Prowde infonnation and 5UPPOrt to berea4*d parents. their families and fr￿ds.
Work collaborativety to improve and enhance professicfflal prad1￿ with heallh and socaal care professionals for
the benefft of bereaved parents and their famil￿.
2. Promote and assist in research and the implementation of best pracaice to identrfy the causes and help ￿￿ce t
inadence of the death of a baby in the uterus. at birth or soon after birth.
3. Make donations to other charrtable organisatiws havw simiLir oty'&*s as ts charity that the Trustees shall. at their
discretion, deem suitable.
Our aims fulty reflect the purposes that the Charity was set up to further.
The Trustees rev￿Wed ojr aims, objedivès and acbvibes periodicaty IhToughout year. Each review looked at what
we have achieved and the outcomes of (Alr work. The ￿VIeW process looks at the su(xtss of each key activty and the
benefits they have brought to the gr¢)ups of people that we are set up to help and support. The review also helps us to
ensure that our aims. objectNes and acb"vrties remain focused on oui ststed purpose5. We have referred lo the notes
contained in the Charity Commission's general guidance on pulYi¢ benefft when undertaking ojr rev￿5 and in planning
our fulvre a¢tiwties_ Thè Trustees ¢onshler how planned aL*"vibes will conth.bute to ihe aims and objectives that they
have set.

THE LILY MAE FOUNDATION
TRUSTEES. REPORT (INCLUDING DIRECTORS, REPORT) (CONTINUED)
FOR THE YEAR ENDED 30 SEPTEMBER 2023
Achi*v•ments and p•rformance
ThroughoLrt the finanoal year 2022 to 2023 the Charity has o)ntinued to grcyAf arwj to de￿0p. we have b&en able to..
• Conts'nu• to develop and use a range of online lunthaisin9 ac1Mt￿s, parbcularty at Chrtstmas time.
. Make a nurnbef of further successful ￿'d$ for fvndir@ from a range of Iwst5. othercharities and organisations lo enable
us lo contsnue to prowde SLtpport lo bereaved parents and families.
. with olher tharities to raise awareness of Ihe kn.ty Mae Foundab'on and lo provKle an integrated and focussed
support stru¢ture to parents. families and thw"r In"end$.
* Work ￿th other charities an¢J key stakehoklers of theAI Paty Parliamentary Group on Babyloss.
. Work with other charitie$ and key stakeholders in $UPF*Jt of Babyk)ss Awarene$$ Week, Odober 2022.
. Continue to prwde Memory Boxes. Earty GestatKJn Boxes and Boxes for Muslim families to hospitals in the Wesl
M*Jlands, Warwickshire and Northern Ireland.
. Provide Memory Making Kts for 9r3ndparents to ow p*lner Witsls.
. Pwde sibft.ng Support Pa¢ks to our partner h)sthls Stb&"ng suppjrt Days for th8 benefit of those ¢hildr¢n who
have lost a baby brother or sister.
. Work with Cruse Bereavement ca￿ to conlinue to prowde c(yJnselling supm days to parents aThJ families who have
suffered a Stillbirth. Neonatal Death, Miscarriage or a Medul Termination.
. Vibrk wlh Crus8 Befeavement Care to provide supeM"50ry SUPFQrt kn ¢)ur unique 1..1 Babyloss Support Service lo
paTenls and families who have suffered a Stillts"rth. Neonatal Death. Mis¢aniage or a Medical Ternination.
. Increase the number ol bewvemem Supl￿ workers frwi 3 10 4 for OLW Un￿Ve 1..1 Babyloss Support Semce by
training our Community Prcgramme$ Devebpment Manager. Matlhew lthitehouse.
. Grow and further develop our Rainbow Baby Group for parents and members of th*r families who have suffefed the
loss of a baby and who have had a baby following a loss and lor those who are now pregnanl again.
. Develop and grow our PiegnancyAfter Loss (PAL) Support Group.
. Grow and fvrther develop our Monthly Support Meetings for parents and members of their families who have Suffered
the105s of a baby to now indude a rnonthly meeting in the north of Birmingham.
. Conts'nue to develop events, at pertinent times of the year. to rwnember and celebrate babies bom s*eping, t¢)0 poorfy
or too eady.
1. M•mory Box•s
We continue to provide Memory Boxes, earfy Miscarriage Boxes and boxes for Pluslim families, at a cost now of £93.C4J
each. During the year we delivered a total of 638 Memry Boxes to the folkM'ThJ 14 hospitals in the West Midlands &
Warwickshire region and 2 in Nc¥them Irdand=
Heartlands Hospital, BimirKJham
Good Hope Hossxtal, Sutton Coldfield
Bimiingham Women's Hosprtal
Birniingham Children's Hospital
Walsall Manor Hospital
Unlversity Hospital Covenlry and Warwi¢kshire

THE LILY MAE FOUNDATION
TRUSTEES, REPORT IINCLUDING DIRECTORS, REPORT) (CONTINUED)
FOR THE YEAR ENDED 30 SEPTEMBER 2023
G80rge Eliot Hospital, Nunealon
Warwick Hospital, wa￿1ckShlre
City Hospital. Birmingham
New Cross Hospital. Wolverhampton
Princess Royal Hospilal. Shrewsbury and Tejlord
Worcestershire Royal Hospital
Russells Hall Hospital. Dudley
Hereford County Hospital
The Royal Vict￿8 Hospital, BeNast. N(xlhem Ireland
Daisy Hill Hosprtal. Northgm Ireland
2. Mwnory Making Kits for Grandpar•nts
We have continued to distribLrte Memory making kits for Grandparents lo ho$￿al5. These are now at a t>)st of £10
each. DJring the year we delivwed a total of 160. These indude a Grandparents poem, day print making krt wilh photo
frame and inkless print kit that can te used to make a piece of jewellery.
3. Sibllng Support Packs
Sinee we began to deliver Sibling Support Path5 lo our partner ho$￿"tal$ in June 2020. they have been in 9reat demand
with many positive c(%nrnents re(*ived about Iheir value. Each pad( now ￿$1$ £26.DJ and indudes an ￿0110n$
joumal, story book, photo frame. worry ddl. pin badge. wrist band. drawstrirrfj totè bag, pèns and pencils and not&book.
We supply th¢ pa¢ks to all of our partner hospitsb. t)uring the year we delr¥pred a total of 415 Packs.
4. S5bllng Support Day
As part of our hashiag "SiblingsGrieve2" carnpavJn. we held b¥0 lurther very SU￿ssful Sibling Support Days ai Hatton
Country Worfd near Warwick in May and in August 2023 wrth the supwl of Guy's Gfft. a child bereaV￿￿ent ¢ounselling
service and our play therapist. Matt Haywood. A total 0179 Childrèn, a9ed befyveen 5 to 14 years of age from 42 drfferenl
families. look part in this rep)rbng year. The tun Day was dèsi9ned to".
Help the children rewjnise that they were not alone, that other thild￿n had lost a baby brother of sister.
. Encourage thè childièn lo meet otheis and make friends.
• Help the ¢hildren l*k about their Fost sitAiW$ and iheir fedirvJs.
The children, alongside their parents and carers. undertook four actmbes on the Days in groups of ten. They spent time
in indoof play. feeding & petting the animals. Outdo￿ play and a rywnory makiThJ workshop with counsellors from Guy's
Grft and then from Matt Haywood. Zoobee. Hatton'5 resident magiuan. entertained us all al lunthtime.
The feedback fiom all those children and aduhs who attended was most posibve. ￿ intend to repeat the Day a few
limes each year at this superb venue that embraced all that.we warw lo •thieve for Ihose chldren who have 1051
baby brother or sister. Our next day is planned for May 2024_
In further support of we have deveh)ped a FocJJs Grm). sibli￿$ who have joined the Group will meet for the
first time in November 2023 to plan future acliw.ties arhd Wp us pkn our firsl ￿er Chiislma5 Party. stheduled for
De￿mber 2023.
S. Couns•lling and Support
. Our 1:18abyloss Support SeThiice: Our 1..1 BabWoss Support Semce (a)ntinues to go from slrength lo strength.
All ol Amy's time and wortbad is ncw spent in organising and runnirwJ the Ser¥ice. Amy has continued lo broaden her
knowledge of the needs of bereaved parents and families. In any one workn.ng weekAmy wll work wilh approximately 24
clients on a 1..1 basis. Ryan. Chantelle and Matt are now part ol the Team. During the year the Team saw a total of 190
Clients.
b. Ll¥ing Wlth Your Loss. Counselllng Days: have been able to restart our very suc¢e$sful ￿Unselling days
for parents in partnership Cruse Bereavement Care. Birmingham. Ouring thts reporting period we have run 3 days
in November 2022 and March July 2023 for a total of 32 Bereaved Parents.

THE LILY MAE FOUNDATION
TRUSTEES, REPORT (INCLUDING DIRECTORS. REPORT) (CONTINUED)
FOR THE YEAR ENDED 30 SEPTEMBER 2023
c. Regular Suppoit Onwng supptyt and siynptssting is provhjed to parents who c*ntsct us via soaal media.
telephone or email. We rewved an average of 23 per day Wwhout the year.
d. Stiii P•Trnts Pod¢a$t. FollowiThJ rts In￿p￿-on in November 2020, The Still Parents Podcast, that tackles baby
loss from a male perspe¢tive, continues to g1tr4V and devekjp wrth a large national and intemational lolkwing. The Team
continues to ho$t the podcast from their own studio that was buitt in August 2022 in the nèw Lily PAae Foundation offices.
Evèry episadè indudes a guest. and we now have a Large list of guests waitsThJ to appear. During the year we produced
32 podcasts, ￿achIng 9623 listeners through Podcast Platfomis and a fvrfher 32￿ listeners and viewers Ihrough our
Irv& Sctial Media feeds.
è. Dads and Grnndads Support Group.. The Group is back and a￿e lo meet on a bi.monlhly basis. We have
had 2 meetings during thi5 reporling period. We have set up a What5App Group to ￿mmunICate with merrtjèrs of the
Group and to offer ongoing peer support. Currentty we have 87 men ￿ the Group. Outside of the gi<)up meetings,
during Ihe year we also organised a ￿)￿ing evenirvj. an ovemighl w8kk, a Lwrry evening, a wsrt lo ￿ esca￿ room and
played ghetto gow. A total ol 109 men pa￿'cipated in these events.
f. Monthly Support IAe¢iing.' Meetings are $d)edU￿ and carried ¢)n the first Tuesday of e8¢h month lin the
South of Birminghamll and fourth Wednesday in each month lin the North of Bimin9haml. Parents and fami￿ members
eome together to shafe ext*rience5 and to support ea¢h other. Dufing the yeaf we hacj a total of 126 bereaved parents
and families attende<1 the meeb"ngs.
g. F•¢e to Face, T•l•phone, Website and Social Media Support The Fo￿dation provides help and support and
detailed and current inlormation Nia face-to-face meeb"rrfJs, telephone ca115. our website, Facebook, Twitter and
Instagram pages to bereaved parents, families. counsellors and those who work in the care and medical professions
with règard to Stillbirth and Neonaial Death, Miscarriage and MedThl TerminatK)ft. We o)ntinue to see a year on year
In￿eaSe in demand for all of tyjr support services.
6. Little Shining Lights Remembrance Servi¢e
We organised and ran our eighth very su¢¢essful serVt￿ on 41h t}e￿mber 2022 ￿th 309 attendees. To meet the
demand5 of Ihos? who wshed lo attend. we organised 2 servi¢es on the day. one for families and one lor adutts only.
Due to e5calaling ¢osts, we weo unable lo Stream our ServKes on our social med¢a pages.
7. Wave ol Light Cel¢brntlo
A cdebratj.on aThJ remembrancè semce was held on 15th October 2022 with 187 attendees in conjunction w*th the
inlemational Wave of Ligm movement. Cand￿$ were lit and ribbons were lied to a specval tree lo remember Ihosè
ba￿"e$ bom sleeping. too poorty or too earty. Again, due to escalatlThJ CY*Sts, we were Unab￿ to stream our SeNce on
our soaal media pages. We also arranged for Birmingham's Library, Tcmn Hall and Symphony Hall to be lrt in pink and
blue on 15 Oclober to mark Intemational Wave of Light. We have planned to do ihe same in 2023 and to incfease the
numt*r of buildings lil by working wilh those reS[￿n5￿)le for nolable landMa￿S in Birmingham.
8. Re$•ar¢h
The Trustees continue to foster links and trNJild relationships wilh a range of medical prOfess￿nal$ lo support research
proje&s into the caLt5es and p￿VenI1)n of Sbllbirth, Neonatal Death. Miscafrsage and Medical Tefrnnats'on. We continue
lo be the PPI (Patient and Public In¥olvementl A¢fv￿r lo the CERM (Chronic Endometritis and Recurrent Miscarriage)
phase 111 trial sponsored by University Hospitals Covenlry and Wamckshire NHS Tntst alorrfJ wrth WaThYick Universty
Clinical TrK41s Unit, Imperial College LoThJon and the UnNersity of Bimiingham.
9. Peer Support Worker IPSW) for the PerlThatal knl Health Servlces {BSMHFT) kn Bsol (Blrnilngham and
Solihull
Nicola Klein continued in her role a5 a Peer Support Wcthr for IAMHS Bsd fotlowirwJ her appointrnent lo the role in July
2021. Our contract with MMHS BS(A has exten¢Jed for a lurther year.
We appointed Azrah Moghul lo the role of Peer &Jpport Worker wrth the Black Country Perinatal Mentsl Health Seryices
and are ujrrently in the final stages of di$￿$s1on$ wilh Coventry Permiatsl Mental Health Servi￿$ lo appoint and
manage a furthef Peer Support W)rker here.

THE LILY MAE FOUNDATION
TRUSTEES. REPORT (INCLUDING DIRECTORS. REPORT) (CONTINUED)
FOR THE YEAR ENDED 30 SEPTEMBER 2023
onan
Delivè
Evènts
Undèrtakèn
During ihe year 2022 10 2023. The Foundab"on has continued io s¢heduk a range of events and actMl*s, which are
now'fixed, (n our Charity (Xlendar.
We held our 141h Annual lundraising Golf Day arhy Evenin9 Dinner Dance on 14th April 2023. Our nexl Golf Day and
EvenFng Dinner Dance is planned for 191h April 2024.
Our 9th Annual fundraising Fun Run went ahead as planned on 17 September 2023.As we were unable to use the Heart
of Englan¢J School sile, we moved the Balsall Common Primary School site whith increased our workkjad massively.
Our lears that Ihis smallef Site would have a detrimental impact on our Run were unfounded as feedback trom runners
and spectalors was overwhelmingly positNe as they enjoyed ihe rnore intsmate atmosphere. We saw numters
increasing once again aftef the ￿uCtIOnS that we and olhef run evenl organisers Th)ti¢ed during Covid. There were 856
runneis in total. Our next Fun Run is planned for 151h September 2024.
Our large fundraising events continue to be sdtfU￿1e￿ events that onty raise fund5. but ac* as a tangible way for
familEs to remember their bab￿s.
Atth0￿h these events incur a ￿$1 to put on. these costs are c4)Ntred by event s[￿lsOrShip. entry f••s and donalims
idÈnh"fiablè to thèse èvents. After Èach event, the management of the rewew thè financial Ferformance of the
event to ensure that rt continues to ddNèr a net posrtive income.
We have continued to make bids to a range of trusts and organisations for fundiThJ support to re￿￿tlY indude large
funding bids to the National Lottery and to Global's Make Some Ntyse prograrnrne.
We are pleased to report Ihal many ol Ihe5e bids have teen svcce551uJ and have enabjed us to continue lo prowde
Memory Boxes, Sibling Packs, our 1..1 8abykJss SLWOrt Servio. PLMJ¢asts arK1 Sibling Support Days.
We continue lo apFAy to businesses lo b? their Charity of the Year and made SLttess(ul ap￿1¢allonS to a numbpr of
lo¢al businessès.
We continue to offer ftee Training and Support for Baby Loss to busir*sses and w￿1 prov*Je thts to Solihull Counal in
Octobèr 2023 and hopefully, to Bimingham Al￿Ort in Spnng 2024.
Some of Ihe major fundraising ev8nts and adsvibe5 that we org￿lsed duiing the year ar8 listed below..
. We sdd Chrislmas cards and raffle tickets natioTh*•ide.
We held our 14th annual Gdf Day at The Bdty Hotel in April 2023.
We arranged for 33 indiwduals to Skydive for the Charity at Hinton skyth.ving Cettre.
We organised the 9th annual Fun Run in Balsall Commm in September 2023.
We continued with our &*ral Media Campawjns requesting donab'on5 in support ol Memory Boxes, donab.ng instead
of sending Christsnas Cards. Donating a Memory Box at Christmas. partiripatstyi in a January walk 8nd the planting ol
Sunflower Seeds in Spring.
We organised for 15 runners to tske part in If* LoThJon Lwdmarks ￿ Marathon.
We arranged for 28 Supporters lo take part in the Snowdon Sunrise Fundraising ChalleTrJe.
We were again seleded lo be a benefitt￿9 Chaiity from The Wolf Run arKI had rurffjers in 3 Wolf Run5 during the
reporling per￿d.
We plan to..
a. Continue to supply Memory Boxes to our k)cal hospitals and to support our widening ne￿Ork wrth Memory BL)X
PTowsion. CuThently we suppty memory boxes to 14 IKJSPrt3ls in the West Midkinds and WanAT1ckshi￿ aTrJ to 2 hosprtals
in Northem Ireland.
b. Continue to devekjp our su￿$fvl partnership with Cruse Be￿avement Ca￿. Bimiingham to offer further
counselling days and to expbre a range of further support strategies for Child￿n. the wKler family and friends.

THE LILY MAE FOUNDATION
TRUSTEES, REPORT IINCLUDING DIRECTORS. REPORT) (CONTINUED)
FOR THE YEAR ENDED 30 SEPTEMBER 2023
c. Continue to work ￿th Cruse Bereavement ca￿ lo furthw de￿k7p our b¥eavèmeni support that can be offered to
pacents and tsmilies from our offices.
d. Continue to develop and grow our Babyk)5s SupKX)rt SeTric8. a ￿1qUe one to one support for bereaved parènts.
e. Develop our Siblin9 SUPPOrt packs to com￿lment the M¢mw Box prowsion lo 14 hospitals in the West Midlands and
Warwickshire.
l. Organise SibliNJ Support Oays in 2024 and somg extension acli¥ibes.
g. Continue to support requests for research thr￿jgh grant fiJnd￿g.
h. Continue lo grow and develop our RainbcA¥ Baby Group for parent5 and members of their families who are now
pregnant again or who have had a baby following a toss.
. Continue the development of our PregnaryAfter Loss support group for parents.
j. Continue to grow our Dad5 and Grandads Support Group. fowsing on the impact of baby1055 on male menial heatth.
k. Further develop and grow our reguLqr and msl successfrjl suprx)TtivÈ podcasts, entitled 'Styu Parents." lo bring into
focu5 and to share to a wde audience the irnpaG1 of baby 105$ on men's mental health.
l. Involve the local cornmunity io imwove antenatal care for pregnant w£¥nen.
. Continue to offer Qui informal supwl meetings in Ihe north and south of Birmingham_
n. To Conb'nue to develop a volunteer register to help us fill our different volunteering opportunEties.
o. Continue to explore links and devd¢)p The￿Ik$ wrth othèr baby loss charitses. suth as Sands. Child B@re3vemenl
UK, Guy's Gift and the BLAW Stakehokler Group_
p. conb.nue lo explore links and devèlop fte￿orkS as a mèmbèr of theAII-Paty PadKamentsry Group on Baty Loss
q. Continue lo rÈse31th the need for an adNw¢y service fof thrtse affected by StillbJ"rth, Neonatal Oeath of a MedKal
Termination for subsequent pr￿nancI*S.
r. Continue to offèr support to parents and families throvth our Litue Shining Lights and Wave of Light baby
remembrance Ser¥￿s.
￿an to ￿ntinUe to..
a. Apply for lunding suppon from I￿1 and nalK)nal pro￿￿er$.
b. Organise our 8nnual Goff Day aThJ Evenin9 Dimer Dance.
c. Organise and run ouc Pub Quizzes.
d. Organise and host thè local Fun Run in Balsall Common.
e. Sell Christmas cards and c¥Jr raffle lickèts nab"onwde.
f. Explore, develop and organise new funsjfaising events and actiwt¢es.
g. Explore, dèvelop and ofganise Social Media campaigns to maximise mawketing potential.
h. Advertw our Work. support and activit￿$ thrcyjgh local and national media.
Flnanelal rtview
The defvit for the year arising from net inccrfne from adivTties and fu￿￿raISIrY events. and donations received. and
not yel Spent by the year-end, is shown in the Statement of Financaal Actlvrt￿s.
At Ihe end of the finanual year 2023. our unrestrthd ftmds are £95.66212022.' £152,099) whith is the equivalent of 3
months. worth of running costs12022'. 6 months).
The position has moved outSKle of Reserves Policy of holding &9 monlhs, worth of running costs in reserve.
Management has reviewed charitable actiwty levels during the year ended 30th September 2023, and prepared financial
and activity lorecasls fof the coming finanoal year. We are confKlent that reseThes wll move back towards our $laled
policy duriThJ the year ending 30th September 2024.
2023
2022
un￿$￿icied current assets
Running costs
Mwlhs, running c¢sl$ in reserve
95,662
372,377
152.099
296.467

THE LILY MAE FOUNDATION
TRUSTEES, REPORT {INCLUDING DIRECTORS. REPORT) (CONTINUED)
FOR THE YEAR ENDED 30 SEPTEMBER 2023
StNcture. gov•man¢e and man•g¢m¢fftt
The Trustees, who are aso Ihe directors for the pwF*)se of company law, and who seryed during the year and up to th8
date of signature ol the ffinaneial statemen15 were..
A Brook
K Blackstoc*
S Richards
Mr GA Heaps
S Carter
A Pricè
K Browning
K Gooch
J Tayl
(Resiyr*d 1 December 20231
(Resigned 29 January 2024)
{Appointed 15 May 20231
Statement of T tees. res
onsibiliti
The Trustees (who are also direclors of The Lily Mae Foundation for the purpose of company lawl are responsible for
preparing the Trustee5' Annual Report and the finanaal 51atements in accordance wth applicab￿ law and United
Qngdom GenerallyA¢¢epted Accounling Pradi¢e.
Company18w ￿quireS the trustees lo prepa￿ financial $taiement5 for ea¢h finan¢Kal year which give a true and fair view
of the slate of affairs of the charitable company and of th& In￿)ming reSQUT¢e$ and applicabon of resources, including
the income and expenditure, of the charilable company lor that period. In preparing these financial stslemenls. the
Iruslees aw required to..
selecl suitable accounting polioes and Ihen apply thèm consistenlty.
obs8rve the rne11￿1$ and princ?ples in the CharitEs SORP.
make judgernents and estsmates that are reasona￿& and pNdent.
state whether applicable UKAccounting Standards have been folowed. subjed io any material departures
disc405ed and explained in the ffinancial statements., and
prepare the finanryal Slate￿￿nIS OD the going basi5 unle55 it Is inappropriate lo we5ume Ihat the
charilat4e company will continue in operation.
The trustees we responsible for keepng proper acuunting reewts which disdose wilh reasona￿ acoJr8cy al any
lime the financial position of the charitable ¢ompany and which enable Ihem lo ensure that the finanaal statements
omply with the Companies Ad 20C6. They are also resw>nsible for sale9uaiding the assets of Ihe charilabie company
and hen¢e for taking rèasonable Steps for the prevention and dete¢tion of fvaud and other irregillarilies.
mall com
visions
This report has been prepared in aCc￿￿Ce ￿th Ihe speual ￿￿0*1s1OnS for small companies urKler Part 15 of the
Companies Act 2006. The Tru￿ee5. rewt was apprmd by the Board ofTwstees.
Ryan Jackson
Founder and m￿agIng Director
Dated.. 21 March 2024

THE LILY MAE FOUNDATION
INDEPENDENT EXAMINER'S REPORT
TO THE TRUSTEES OF THE LILY MAE FOUNDATION
I report to the TDJstee$ on my examinaknn of the finanryal slatements ol The Lity Mae FOuThJat￿n (the Charity) for
Ihe year ended 30 September 2023.
ResponsibilitiÈs and basls of report
A5 the Tru51ees of the Charity land also rts dire(lors lor the pur￿Se5 of o)mpany lawl you are ￿ponsib￿ for the
preparation ol the financral staternents in ar£Orda￿ vnlh Ihe requirements of Ihe Companiès Aet 20C6 (the 2r
Acti.
Hawng satisfied myseff ihal the finanoal $tstements of the Charty a￿ nol ￿qUired to ￿ auditgj under Part 16 01
th& 2006 A¢t and are eltgitje ft>r independent examination. I re￿￿rt in of my examination ol the Charrty's
financial statements ¢#rried oul under secaKJn 145 of the Chartbès Act 2011 {thè 2011 Act). In carrying out my
examinath.on I have followed am the applicable Directions given by Ihe Charity Ccrfnmiswn uThJer section 14515llbl
of the 2011 Ath.
Ind•pÈnd•nt examinerfs ststem¢fil
Since the Chanty's gross income exceeded £250.CKKI your examiner Thwjst be a member of a body listed in section
145 of the 2011 Act. I confirm ihat l am qualified to undertake the exarninat￿￿ because l am a member of Institu8 of
Chartered Accountants England and W￿e5, whK* is one of the listed bodies.
I have cornpleted my examinalB)n. I confim that no maners have c*me to my attenb.on in ¢onnecti¢fi wilh the
examination giving me cause to believe that in any maierial respect..
accounting records were not kept in ￿spect of the Charrty as requred by sedion 386 of ihe 2C(6Aet,' or
the financial siatements do not a)￿r￿ ￿ those re¢ord5'. or
the financial statements do not comply with Ihe accounb"n9 fequirements of seciion ￿ of the 20C6 Act olher
than any requir¥menl that accryjnts give a true and fair vi** which is not a matter considered as part of an
independent examinab"on'. or
the finanaal statements have not prepared in ac0)rda￿ wilh the meth¢)ds and printyples of the
Stalernent of Recommended Pradi¢e for a¢cx)unling and reporling by ¢harilies appliCa￿e lo charities
preparing their accounts in 8¢¢ordance with the Financial Re￿rtIng Standard applicable in the UK ar
Republic of Ireland IFRS 102}.
I have no ¢oncems and have come atross no other matters in ryJnnei*on wilh the examination t¢) which attention
rawn in
orti
order lo enable a pi¢oer underslanding of Ihe financ￿ stslements lo be reathed.
N'¥'W4 ,C'TJJ
MT Manley & Co Limited
696 Yardley INood Rd
Billesley
Bimiingham
Wesl Mid5
B130HY
Dated." 21 Marth 2024

THE LILY MAE FOUNDATION
STATEMENT OF FINANCIALACTIVITIES
INCLUDING INCOME AND EXPENDITURE ACCOUNT
FOR THE YEAR ENDED 30 SEPTEMBER 2023
Unreslrict•d Restricted
fvDds
funds
2023
2023
Total
Unrestricted Restricted
fund$
fvnds
2022
2022
Totsl
2023
2022
t)onations and
lega¢ies
Olher trading
activittes
Interest income
Income from
aritable actimties
223.099
31.880
254.979
161.175
79,051
240.226
6.059
1.611
6.059
1,611
2,382
150
2,362
150
128.194
128.194
141.026
141,026
Total Incorne
31,880
390.843
304,733
79.051
383.784
Raising funds
87.697
87.697
104.077
104.077
Olher trading
activities
331.
51.333
382.429
210.￿)
72.379
282,669
Total expenditure
418,793
51.333
470.126
314.367
72,379
386.746
Nèt èxp•nditur• for the
yearl
Net movement in fvnd$
{59,8301
(19.4531
(79.283)
19,6341
6,672
(2.￿2>
Fund balanos 811 October
2022
186.lJ)9
42,
228.915
195,643
36.234
231.877
Fund balan¢¢¥ at 30
September 2023
126.179
23.453
149.632
186,009
42,9)6
228.915
The statemgrrt of finan¢ial ac11￿knes indudes all gains arKI b)sse$ recognised in the year.
All income and expgnditure derive ¢onlMiuing
The Statement of finanL?al a￿￿t*S also ¢0m￿leS *ith the requirements ts an in￿rne and expenditure account
uThJer the Compan￿$ Act 2￿fj.

THE LILY MAE FOUNDATION
BALANCE SHEET
AS AT 30 SEPTEMBER 2023
2023
2022
Flxed assots
Tangible assets
30.517
33,911
Current assets
Stocks
Deblors
Cash at bank and in hand
16.679
150.432
11,775
209.011
167.111
221,275
Creditors: amounts falling due wlthin
one year
(47.￿)
126,2711
Net currenl assets
119.115
195,004
Totsl assets less current liabilities
149,632
228,915
Ineome ful￿$
Restricled fund5
Unrestricted ftsnds
23.453
126.179
42,9r
186.009
149.632
228,915
The ￿rnpanY is enlitled to the exemption from audit wuiremènt conlainet1 in section 477 of the Companies Act
2006. for the yèar endèd 30 Sèwembei 2023.
The directorn ackn￿￿edge their reSp￿S￿lI1111es for comFtying wilh the requ1￿Men15 ol the Cornpanies 2C
wilh respect lo accounting records and the preparation of financial slatements.
The membets have not required the c<Mry>any to obtain an audit of rts finanoal statements lor the year in queslion in
accordance vAth seclion 476.
These finarrial Siatements have be¢n prepared a¢eordance th the prowisions applicable to companies subject
to the small ¢ompanies regim$.
The financial $tatem•nls were approved by the Trustees on 21 2024
Mf G A Heaps
Trustee
Company regi$tr•iion numbèr 0820S134

THE LILY MAE FOUNDATION
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 30 SEPTEMBER 2023
Accounting policies
Charity information
The charity is limile¢J by guaranlee. in¢orpor*ed in England. and c¥nsequentty does ￿1 have Share capital.
Each ol Ihe trustees is liab￿ lo o)ntribute an amount rv)t ex¢eeding £Nil towards the awls ol thè charity in
the event of liquidation_ The address of rts rngistered office is The Lodge, Femhill Court. Balsall Streel East.
Balsall Common, Cove41ty. CV7 7FR.
1.1 Accountlng convention
The financial ststements have been prepared in acoydance wth the Charity's Memorandum and Artides of
Association.
the Companies Ad and "Ac£ounting arKI Reporting by Charities". Statement of
RecommendeLI Pradice appli¢able lo ¢harib"e$ prèparing Iheir a(x*)unts in accordance wrth the Financial
Reporting Standard appkn"¢able in thè UK and Republ¢ of Irèland IFRS 102}. las amended for accounting
period5 ¢ommenong from 1 janu￿ 20161. Thè Charity 1$ a Public Benefft Entity as defined by FRS 102.
Thè Charity has taken advantage of Ihe p¥o¥isions in the SORP for tharilies applying FRS 102 Update
Bulletin I not to prepare a Statement of Cash FkJ¥s.
The financial staternents are prepared n sterling. which is the fvnctional wrerKy of the Charity. Monetary
amounis in these financial statements are rounded to th8 nearest £.
The financial statements have been prepared under the historical c051 c¢rwentw.. The principal •>YJunling
policies adopted a￿ set out below.
1.2 Goin9 ¢on¢ern
At the time ol appwoNing the financaal statements. the Tntstees have a reasonable expectation that the Charity
has adequate resources to C4Jntinue in operational exislence for the foreseeatye future. Thus the Trustees
continue to adopt the going concem basis of accountsng in preparing the financial statements.
1.3 Charfjtsb￿ funds
Unrestricted lunds are avaik3bk for use al the dtsc¥ebon of the Trustees in fvrtlwance of their charitable
objeciNe5.
Restricted funds are subjed to speufic condilions by domrs as to how they may be used. The purp)ses and
s of the restricted fvnd$ are set (￿rt in the notes to the fmanoal statements.
Endowment fund5 are suty'ecl to 5Fwfi¢ ¢ondrtion5 by donor5 that the Captsl must be nWInta￿¢d by th•
Charity.
1A Ineomlng r•sources
Income is recognised when Ihe Charity is legalty entilled to it after any perfornance o)ndilion5 have been
m8t, the amounts can be measured reliabty. and rt is probab￿ thal income will be received.
Cash dtsnalions are re¢wise¢J on receipt. Other donab.ons ￿ re¢ognised once the Charty has been noIrf￿d
of the donatK>n. Un￿5$ perf0mlan￿ conditions require defewral of the amount. Ineomè tax recoverable in
relatson to donations receNed under Gift Aid or deeds of covenarf is reco9nised at the ts.me of the donation.
Legaues are reujgnised on receipt or oihemse rf Ihe Charrty has been notified of an impending distribution.
the amount is known. and rKeipt is expeded. If the amount is Th)t known, the le9a¢y is trealed a$ a
conliiigenl asset.
11

THE LILY MAE FOUNDATION
NOTES TO THE FINANCIAL STATEMENTS {CONTINUED)
FOR THE YEAR ENDED 30 SEPTEMBER 2023
Accountlng poll¢ies
Icontlnued
1ts T•nglbl• fix•d assets
Tangible fixed assets are in￿alty measured at Cost and subsequenlly measured at cosl or valu•lion,. nel ol
depreciation and any impairment bsses.
Depieaation is rewnised so as to wrile off the cost or vahjation of assets less the¥ residual values over their
useful lives on the following bases..
Fixtures and frttin9S
Computers
Molor vehicles
StraKJht Line over4 years
StraNJhl Line over 3 years
Straight Line over 3 year$
The gain or loss afising on the disposal of an assel ￿ determined a5 the d￿e￿rKe be￿eeft Ihe sale
proceeds and the carying value of the asset, arKJ is recognised in the st*ment of financial acti￿￿"*s.
1.6 Impaim*nt ol fixed asaèts
Al eath reporting end dale. Ihe Charty revivws the ¢arryin9 amounts of ils tsfi9ib￿ assets to t1etemiin•
whether there is any indicaiK)n that those assets have suffered an impaimènt loss. If any such indtation
exists. the recoverab￿ amtsunt of the asset is eth"mated in or(Jèr to detemine the extent of the impairment
loss {rf any}.
1.7 Stocks
stotss are stated al the lower of cost and estimated selling price less costs to cKJmplete and Sell. Cost
Jmpfises direcl materials and, where aptyICa￿e, direct labour costs and those overheads that have been
incurred in bringing thè stocks to their presenl kxalion and 0jnditw￿.
Net realisable value is the esbmated selling prirE tess all eSt￿￿thd o)sts of complet*?n and c051s to be
incLwred in marketsng. selling and di5trkn.
1.8 Cash and cash equivalents
Cash and cash 8quivalenls inc￿de cash in hand, deposits hetd at caN banks, L)thw short-temi IH4uid
investments with original maturities of three months or ￿S$, an¢J bank overdrafts. Bank overdrafts are shown
withirt borrowin9S in CLwr*nt liabilities.
1.9 Finan¢ial instruments
The Charty has elected to aFpty the prowsion5 of Sedioft 11 '8asi¢ Finantyal Instruments, and Seth"on 12
'Other Financaal Instrurnents Issues. of FRS 102 10 all of rts ffinancxal instruments.
Financial instnrnts are recogrmsed ￿ the Chaibtys baJanc• slwl wl)en Ihe Charity becornes paty lo the
contraclual prow5b)ns of the instrument.
Financial asseis and liabilfflies a￿ offset. wth the net amounts pxesented in the financial slalements. when
there is a ￿allY enforceable right to set off the rwnised amounts and there is an inteniion to settle on a
nel basis or to realise the asset and selve the liats.lrty simullaneou*.
Basle fjftanclal assets
Basic finanual assets, indude debtors and cash and bank bala￿$, are inth'alty measured at
transaction ptice induding transath.on ￿5t5 and a￿ subsequenuy carT￿l al #mortised cosl using the
effeclive interest method unless the arrangemenl consiirthes a financing Iransadion, where the transartion is
measured at the Present ¥rdlue of Ihe fijture receipts discr)unled al a market rate of interest. Financ4al assets
dassified as receivable wthin one year are not amortised.
12-

THE LILY MAE FOUNDATION
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 30 SEPTEMBER 2023
Accounting policie¥
(Continuèd}
Basic finanwal lffabilities
Basic financial liabilities. induding creditors and bank k)ans are initialty recognised at transaction price unless
the arrangemenl constilutes a ffinanang t{ansact￿n, where Ihe debt instrument is measured at the present
value ol the future payments discounted at a markel rale of interest. Finanryal liabilitie5 da55thed as payable
within one year are not arnortised.
Oebt instruments are subseqLtenily carr*d at arnort￿ (y)st, using elTedive interest rate method.
Traje creditors are Ob￿"gationS lo pay for g(Mxl$ crf ser¥ices that have been ao]uired in tt)e ordinary course of
operations frcKn supplieTS. Amounts payable are dassffied as currènt Ikabilities rf paymenl is due within one
year or less. If rb)t. Ihey are presenled as non-current IKabilrties. Trade ueditors are re¢ognised initially at
1ransacb.on price and sUbseq￿n￿Y measured at anKMt￿d ¢ost using effeth've interest method.
Derècognifion of ffnancial li•fy"litles
Financial I￿til￿s are derecognised when the chari￿s contradual oblb3alion$ expire or are dis¢harged or
cancelled.
1.10 Taxation
The charity 1$ c£*nsidèred lo pa$$ thè tests set Paragraph 1 Scheduk 6 of thè Finance Act 2010 and
thèrèfore it meets the dèfinrtion of a chantable company for UK Corporatw Tax purposes. Accordingly, the
arity is potentially exempt from taxation in ￿spect ol income or capital gains received wthin caegories
fx>vèrÉd by Chapter 3 Part 11 01 the Corporation Tax Act 2010 or Section 256 of the Taxation of Char￿able
Gains A¢t 1992, to the extent that such income or gains are appts'ed exrJusivety to charitable purposes.
1.11 Employee benefits
The cost of any unused hol￿aY enliuement is recL•Jnised in the period in the employ08's services are
rtteived.
Teminalion beneffts are rec(yJnised immediatety as ￿ expense when the Charity is demonstratly commthed
to temin*e the empkiymgnt of ￿ ern￿Oyee or lo provi￿ termination tjenefits.
Crili¢al a¢¢ountlng •stimates and ludg•m•nts
In the application of the Charrty's accountir4J poli¢ies, the TNstees are required to make judgements.
estimates ano assumptions about the carrying amount of assets and Ikablities Ihal are not readi￿ apparent
from other sources. The estsmates and associated assumptions are based on historical experience and olher
factors that are Conshdered lo be relevant. Adual results may drffer from these eslimale$.
The esb"m*es and Lmdertying assumptKms are re￿eWed on an oThJoiThJ basis. Revisions to accounting
estimales are recognise(J in the period in whth the estimate is revised where the remsion affects cnty ihat
period. or in the period of Ihe ￿￿slon and ftrture periods where the revi￿0￿ affects both current and fvture
periods.
13-

THE LILY MAE FOUNDATION
NOTES TO THE FINANCIAL STATEMENTS ICONTINUED)
FOR THE YEAR ENDED 30 SEPTEMBER 2023
Donation$ and l•ya¢ies
Unrestsicted Restri¢tsd
lunds
fund$
Totsl
Totsl
2023
2023
2023
2022
Donations and gifts
223,099
31,880
254,979
240,226
For the year ended 30 Septeiiiber 2021
161.175
79,051
240,226
Other tradlng activities
Unr•stri¢t¢d
fund$
2023
Un￿$tr￿d fv￿lS
2022
Brnnded merchandise sales
2,382
Interest income
Unrestrictsd
lund$
Total
2023
2022
Bank interest
1.611
150
Income from charitable •thits¢s
UnY•stricted
funds
Total
2023
2022
Fundraising events income
Contracled services income
92,993
35.201
119.331
21.695
128.194
141.026
14-

THE LILY MAE FOUNDATION
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 30 SEPTEMBER 2023
Ralslng funds
Unrestricted Unre5trided
lunds
funds
2023
2022
Fundrai&ng events Costs
Branded merchandise cost of sales
Other fvndraising costs
Staff cos15
50,742
2,283
16.025
18,647
73,274
9C
10,640
19.257
Fundraising and PU￿1)ty
87.697
104.077
87.697
104.077
Charllabl• activiti•s
Charitable G￿ritable
Expèndlture Expenditure
2023
2022
Staff costs
Support fol men
Memory boxes & siblng packs
Support & r8memlxan¢e
One lo one support
Other eharilable obje¢ts
Depreciation
42,843
15.886
78.245
77.369
62.735
51,003
17,221
43,147
43,270
45,366
1,022
9.630
10.450
287.528
210,661
Share ol support o)sts (see 91
94.9J1
72,008
382.429
282,689
Analysis by fund
Unreslricted fijnds
Restricted funds
331,096
51,333
210,29)
72,379
382.429
282,869
15-

THE LILY MAE FOUNDATION
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 30 SEPTEMBER 2023
Support ¢osts
Support
Costs
2023
Support
¢osts
2022
Online ¢olle¢th* fÈÈs
OLStsourced seNces
So￿are li¢en(*s
Repairs and maintenar
Publiaty
Office costs. rent
Insurance
Travel
Postage
Stationery
Telephone
6,241
29,802
6,241
29,802
3.529
3.777
9.849
21.580
2.893
1,767
4,301
17,038
1,757
3.773
11,854
16.515
1,082
572
4.301
17,038
1,757
3,773
11,854
16,515
1,082
572
1.040
194
1,$33
275
3.838
3.100
1,159
2.127
1.500
111
239
3.777
9,849
21,580
2.893
1.767
583
59
1.975
2.035
59
1.975
1.533
275
3,838
3,1LN)
1.1S9
2,127
1.5Tr)
111
239
Web>le c3)sts
Vehicle running costs
Bank and card chaTges
Trainin9
Accountancy
Legal and prolessional
Other Costs
3,475
3.475
1,561
1.680
94.￿11
94,9)1
72.CQ8
72.008
Anatysed betr￿n
Charitable activth.es
94.901
94.￿1
72,008
10 Tru$tees
None of the Trustees lor any per￿3 wnr*ded WTth them) T￿Ned any remuneratrjn or tenefts frcffi the
Charity during the yew.
16-

THE LILY MAE FOUNDATION
NOTES TO THE FINANCIAL STATEMENTS {CONTINUED)
FOR THE YEAR ENDED 30 SEPTEMBER 2023
11 Employees
Number of employees
The average Month￿ number ofempbyees durirvJ the year was".
2023
N￿nts•r
2022
Numbw
Employment ¢￿ts
2023
2022
FL¢ndraising
Operations
One to one support
Support
Memory boxes and ￿bIng packs
18,647
42.843
51,248
65.764
6.866
19,257
51,003
39,542
37,032
185.368
146,834
12 Taxatio
Thè charrty is exempt from tax on income and gains falling within section 505 of the Taxes Acl 1988 or section
252 of the Taxalion ol Chargeable Gains Acl 1992 to the extent that these are applied to rts charrtable objects.
13 Tanglblo fixed assets
Flxiwes Computw¥ Motorv•hlc*s
Totsl
Cost
Al 1 OdoLw 2022
Athlitions
Oisposals
14.834
5.522
{3.593}
4.286
1.535
{1.1801
40.500
59,820
7.057
14,7731
AI 30 Septembw 2023
16.763
4.641
40.500
61,904
DepreclatSon and impairment
At 1 October 2022
Oeprecialv)n charged in the year
Eliminated in resrrtt of disposals
6,615
3,7e6
13.593)
2,970
16.125
5.375
25,710
10,450
14,773)
11,1801
At 30 September 2023
6.788
21,500
31,387
Carrylng amount
At 30 September 2023
9,975
1.542
19,000
30.517
AI 30 September 2022
8,220
1,316
24.375
33,911
17-

THE LILY MAE FOUNDATION
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 30 SEPTEMBER 2023
14 Sto¢ks
2023
2022
Fi)ishe¢J 9ood$ and goods for ￿￿19
489
15 DebtOfS
2023
2022
Amounts falllng due within ong year.
I￿her deblors
Prepaymènts and accrued incon
1,249
15.430
2,962
8.813
16,679
11,775
16 cr￿it0￿. amounts falling qlue wrthin one year
2023
2022
Trade crèditors
Other cfedrtors
Acuuals and dèferred irwme
2.913
8.205
36,878
2.870
3,641
19.760
47,996
26,271
17 Analysis of nei o$s•ts ljetween fun(l¥
Unrestrlcted Restricted
2023
2023
Total Unrestricted Restricted
2023
2022
2022
Totsl
2022
Fund balances at 30
September 2023 are
represented by..
Tangible assets
Current assets1lliabilit￿SI
30,517
95,662
30.517
119.115
33,911
152.099
33,911
195.004
23.453
42.￿5
126.179
23.453
149.632
186.010
42,905
228,915
18 Related paty transac&ons
There were no disd0sa￿e related party transaciions ￿L￿n9 thg year {2022- none).
18-