Re915tered number: 07364172 Charlty number: 1140295 MTV Staylng Alive UK IA company Ilmlted by guarantee) Unaudlted Trustees, report and flnanclal Statements For the year ended 31 Decembor 2023
MTV Staylng Alive UK (A company Ilmlted by guarantee) Contents Pa R•loron¢e and admlnlstrative detalls of the Charlty. Its Trustees and advlsers Truste•s' report Ind•p•nd8nt axamln•trs r•port 10 Statement of flnanclal actlvlths BalaTh Shoot 12 Notas to the Ilnanclal slatemonts 13-24
MTV Staying Alive UK (A company Ilmlted by guarantee) Reference and admlnlstratlve details of the Charity. its Trustees and advisers For the year ended 31 December 2023 Trustees Bayju Ashvin Thakar Benedlcl Plumley James Chau ' Slr Nick Partridgo Sara Cerr811 Stephanie Ndlovu Tuvia Borok Raffaele AnnecthlnD I85gned 31 March 2023) Company regislared numbor 07364172 Charlty reglstered number 1140295 Roglst8r•d offiG• 17-29 Hawley Crescent Camden London NW18rr Exe¢utlv• Dlr•dor Wame J8llow Indopendgnt Examlnor Lucy Hammond Bsc FCA Kr8slon Reeves LLP Chartèred Accountants 9 Donnlngton Park 85 Blrdham Road Chlchesler We51 Sussex P020 7AJ Bankers JP Morgan Cha88 Bank NA 25 Bank Street London E14 5JP Page 1
MTV Staying Allve UK (A company Ilmlted by guaranteo) Trustees. report For the year ended 31 December 2023 The Trustees present thelr annual report logether with the fanCIal statements of the Charity for the year ended 31 December 2023. The Annual report serves the purposes of both a Trustees. report and a direGlors' r8POrt under company law. The Tnjslees conflmi that the annual report and flnanclal statements of the charitable company comply with the current Ststutory r6qulremenls. the requlremenls of the chartlabl8 company's governing document and the prowsions of the Statement of R6¢ommend8d Practice ISORPI appllcabl8 10 charllles preparing their accounts in accordance with the Flnancial Reportlng Standard appllcabla in th8 UK and Republlc Ireland {FRS10211gffeclive 1 Janu8ry 20191. Slnce the Charlty qualifies as Small under seGtlon 382 of the Companle8 Act 2006. the Strategic report required of medlum and larg8 companles under the Companies Act 2006 {Stralegl¢ Report and Dlreclor$' Report> Regulatlons 2013 has b8en omitted. Objectlves and actlvltles a. Vl8lon A world where every young person Is 8mpow8r8d and equlpped lo make Inforn)ed cholces about Ihelr health and w8ilbeing. b. Mlo8lon To Crealo modla movemen18 wlth young people, powered by thelr realltl&8, whlch enables them lo lak8 Gontrol of th8lr health and wellbelng. c. Actlvltl•s MTV Slgying Allve Foundallon (MTV SAFI uses slorytglllng lo changg Ilves. We develop Innovallve mass m8dSa, whiGh weaves life5aving health messages Into enlertalnlng. youth relevant formals. We then dlslribule11 vla third party broadcasters. Ihrough our ¢)wn platlorms, and In partnershlp wlth a nelwork of organlzallon8 worklng In hlgh rfsks communities. Through relevant, enlertaining and immerslve content. we transform young peopl&'s knowledg9, atknludes and behaviour loward5 their heallh and wellbolng. d. Pollcle8 and objectlves In selting objectives and planning for 8clivilies, the Trustees have gfven due conslderation lo general guidance publlshed by the Charity Commission relating to publiG benefit, The charity's obc1S {"Oblecis') are for the public benefit and are speGifically reslrict8d lo the following: 1. To protect. preserve and advanrR health. and save live¥. parti¢ulady among other thlngs by enabllng young people lo make informed thoices about Ihelr health and wellb&lng'. 2. To inGrease awareness and knt)wledge by provldlng infomiauon to educate young peopl& around th& world for the publiG benefit by ralslng awarene$8 and bulldlng knowledge of public health, social and econom1¢ inequality. environmenlal protecllon. law and so¢lal pollcy: 3. To fight dlscrimlnallon and sligma fa¢ed by people because of thelr gender, sexual orientallon, heatth status. colour. race. elhnicity or any olher reason.. 4. To encourage young people to take concrete action to Improve thetr Ilves. S. To promote safe sex among young people, p8rtl¢ularly among oth8r things by promotlng sexual reproducllve health and righls. building awareness of Human Immunodeficiency Wirus I'HIWI and sexually transmitted Infe¢tlon$ and how to prevent such infections, and increasing knowledge of conlracepllon and planned pregnancy", and 6. To pronN)te other charitable purposes as may be d8termln8d. subj8cI trj th8 approval of the Commission. Page 2
krrv staylng Alive UK IA company limlted by guarantee) Trustees, report {contlnuedl For the year ended 31 Decembor 2023 Achievements and wfomwice . Revlew of activitios In 2023. MTV-SAF has dellvered an amblllous programme of activities In multsple lerrltories. This has included major new media campaigns In South Afrlca, Indla, and Nlgeria, as well as the crealion of a new brand of content, IN BLOOM. focused on global gender equallty. Crltlcally, we also finalised Ihe recruilmenl of a new Executive Director. Wame Jallow. who will18ad us to new helghls In 2024. It has been a hlghly successfvl year, and we are grateful to 811 our partners. all over the world, for helplng lo make It posslble. South 2023 has been an intensive year In South Africa, includlng th8 producllon and d15trlbulion of MTV Shuga Down South Season 3. The campaign. funded by Un51aid and the Anglo-Am&rfcan Foundation, has foGu5ed on HIV pr8v8nllon, IncludSng demand-gen8ration messaging for Prevexposure Prophylaxis {PreP}. an Innovalive mediclna that pr8venls people from gelttng HIV. In addluon, the content ha8 Included messaging on luberculosls and substance abuse. and Ihelr Inlersectlon with HIV. The campalgn was princlpally bulll around the production of a multi-episode TV drama 68rl83, accompanlèd by a dfverse range of addltlon81 modla compDnenls, Includlng a radlo series, digital content, and a graphic novel. The TV serle8 W88 disldbuted by muluple platforms, Indudlng SABC 1, the princlpal terreslrial broadcaster In South Afrfca. as well a8 eTV. Soweio TV, and others. On SABC 1 alone. Ihg cont8nl attracted weekly vlows of over 1.5 milllon. Bwnd the TV serfes. we have seen Increaslng. consumptlon of our content onlSne. We produced multiple, shorter-fomiat content, Includlng a muslc vldeo wllh acclalmed South Afrlcan artlsls, 85 well as Inlervlews, behlnd-Ihe-scen88 footage, and PSAS. Tho content was dlslribuled on dlver5e plafforyns, InGludlng Inslagram. X (formerly Twitter), Facebook, TlkTok. and YouTube. The content attracted substantial viewership, with Ihe most popular pleGe gener8llng almost 2 mllllon vlews alone. In addltlon, the radlo 8erfeB alred tsvlce a day In evenlng slots on nallonal radlo Stallon YFM, whlchls popular among young people. And finalty. a total of 250.000 Coples of Ihe graphlc novel were printed and di5tTibuted by Free 4 All la fre8 school paperl, In 416 sch¢)ols in KwaZulu-Natal, Gautèng and the Westem Cape. In total. tho campalgn has reached multiple mllllons of young people In South Afrlca, wllh powerful, Impacttul behaviour change conlenl. IndSa We contlnue to go from slrongth-lfrstrength In Indla, bullding our brand, reputatlon and reach oul8ld8 of su Saharan Africa. In 2023 we undertook dlverse actlvitles, including the dellvery and broadcast of the second season of MTV Nishedh Ilho slsl&r brand of MTV Shuga In India), which was laun¢hed In the latter part of 2022 and contlnued into June 2023. Desplla b8lng a r8latlvely new territory for MTV-SAF, we are now reachlng Substantial audSen¢es In India, particularly onllne. MTV Nishedh Season 2 reached more than 3 milllon on Indian broadc8St platforms. with a further 2 mllllon on online plalfomis likg YouTube. In addition, our digitsl plattorms dellvered a range of broader content, Includlng short-fom digltal assets such as PSAS, wlth substantial reach and engagement. This included more than 90 million digital views. a reach of over 128 mllllon, and over 13 million engagements. Our success on]Ine In Indla r?PTesents a slgnificant opportunity for expansion going forward. Crilically. Independent research conllnues to show the power of our approach. Mfv Nishedh Season 2 Included safe and legal abortion as a central message and research has shown that those messages did connect wilh our audiences. Women who watched Iwo or more eplsodes were associated wllh 5.5x the odds of consldering abortion.. and 671/Tro of exposed participants knew that women could access abortlon up to 20 weeks Into their pregnancy (vs 33Q/o arrp)ng un8xpos8dl. We have now successfully eslabllshed MTV Nishedh in Indla, wlth large audiences and a proven Imp8cI model. However. media consumption habits are chaJIng rapldly. partlcularly among youth, as demonstrated by the Page 3
MTV Staylng Allve UK IA company limlted by guaranteè) Trustees, report {continued) For the year ended 31 December 2023 A¢hlevements and perfomiance (continued) increaslng nLAmb8rs of young people engaging with our content onllne. Going forward we wlll ther8fore continue lo innovate and experlm8nl wfjlh new formats and dislribullon m81hods. to ensure Ihat we are providlng the most effective, Impactrul model for our audiences. eria Nlgerla 1$ one of our most ègtabllshed terrliorf88 and prlor lo 2023, there had been four seasons of MTV Shuga set In the county, more Ihan any other locatlon. We have an eslablSshed local brand. partnershlps with broadcaslets and NGOS, and a loyal youth followln9. However. In Africa's most populated nation, where more than half of the population is under the age of 19 years old, there remains huge scopo for additional expan8ion and reach. In 2023. we premlered MTV Shuga Nalla Season 5. The ¢ampaSgn was bullt around an elght-part TV drama and ¢ov&red a range of CTltl¢J healih mg8saglng. Includlng HIV Self-Te8llng and Gender Based Vlolen¢e (GBVI. The serles was plcked up by multiple plalfoms. Indudlng the free-to-alr AIT. as well as Base. A Accelerale TV. Pop Central. Afroland. CST. Afr1¢8 MovSe Channel. BET Afrlca. Showmax. Afrfca Magl¢ Urban. Afrlca Maglc Showcase. Sllverbird Tolevlslon. TV Conllnental, and Wazobla Max. Llke Indla. we are wilne851ng 5ncreaslng consumptlon of our content on 80clal and dlgllal ptatforms In Nigerla. Durlng 2023. we created a host of supportlng dlgltal contenl. whlch was dlslribuled across a range of dlff8renl platforms. The conlent achleved more than 156,000 Search results, over 650,000 eng8gem8nts, and a polenllal reach of 2.2 bllllon. We wlll conllnue lo Invest In our plalforms and slrategles In Nlgerla, expandlng our reach among an Increaslngly ¢onnecled youth. Flnally, Season S Included a talent acc8leralor progTammé for f8mal8 creallv85, through whlch we provlded hlernshlp and mentOTshlp opportunllles on th8 producllon, The programme Is designed to help female creatlyes lo establish themselves In the mal&dDminaled produGllon Indu5ty, as w811 as provldlng uniqu8 Creative persp8clives for our producllons. 11 has been a blg success, and we will look for opportunltles to incorporate simllar approaches In upcomlng campalgns. INBL In 2023. MTV-SAF began exporlmenling wllh a new. global medla format. focused on gender equallty. In partnership with UP-and0mlng female filmmakers, we are creating Ihoughl-provoking films about gender. economic and social empowemienl, heallh, and well-being. With mass dislribulion on Paramount Global platforms and beyond. we can reach global audiences and. through the power of immersiv& storytelllng, ralse awareness of the systemic injustice and social and gender norms that Toinforce inequality. We entered production of the IN BLOOM pllot serleg in 2023. Wlth the generous support of the Blll and Mellnda Gates Foundation, we recruited five female filmmakers from Nigeria, Kenya. India, USA. and Brazil. The films will follow female character8 on the brink of life-definlng moments, surrounding Ihemes such as period poverty. child marriage, GBV. HIV self-stigma. family planning and women's economic empowemignl. The conlent will ral88 unheard voices, draw parallels between cultures. and inspire action. The films wlll bè bmadttast In thè éarly part of 2024. Leveraglng our long-tèrm partnershlp with thè international media conglomerats, Paramount, tha cont8nt will broadcast on lh8 Paramount + across multipl8 18rrilori8s. Th8 series will also stream on Pluto TV la Paramount streaming 5ervic81 globally, MTV intemalional linear channels, BET in Africa, Paramount's social and digital platform5, and MTV-SAF digital platfomis. This will equate to expansive reach engagement. We are really excited about the prospect of IN BLOOM and, should the pilot be successful. the programme will becoTne an increasingly traI part of our work. alongside the MTV Shuga and MTV Nishedh campaigns. We are therefore playing close attention lo the pilot's delivery. analysing ils slrenglhs to determine the brand's trajectory. Over time. with additional investment, we aim to establigh IN BLOOM as the lea(fing brand In gender sIDrylelling. Page 4
MTV Staylng Alive UK IA company Ilmitsd by guarantee) Truste8s' report (continued) For the year ended 31 December 2023 Achlevemenls and perfonnanGe (contlnu¢dl Execullv8 Director Flnally* In 2023. we completed the recNitment of our new Executive Director. Wam6 Jallow. Her appointment followed an extenslve, 12-month recTUitmgnt process, led by the Board of Trustees. Wam& Solns the charity wilh more than 25 years, experlence Working for a range of NGOS and rKJn-profits. and with deep le¢hnS¢al knowledge and exp8rtis8, We are absolutely dellghted wilh h8r appoinlmenl. and we look foThvard to worklng with her as she leads th8 charily lo new heights In 2024 and beyond. Flnan¢lal revlèw . Golng ¢on¢em After making approprialo enqulrles, th8 Trustees have a reasonable expeclallon that the Charity has adequale re80urces lo continue Sn operallonal exlslence for th& foreseeable future. For thls reason, they continue to adopt the going concern basis in preparfng the flnanclal slatemants. Further detalls regarding th8 adoptlon of the golng concern basis can bo found in the accountlng poll¢lo8. b. Reserves pollGy The Charlty alms to hold reserves amounllng to a mlrllmum of 3 months, op8rallng expendllure. Thls18 necessary to mlllgal& the rSsks a3SOGiated wllh fluGtuaUon$ In charity fundralslng. At the end of 2023 thè Charlty has £163,84312022: £39,907) In unrestricted reserves whl¢h reflects the Trustees commltment lo Increase the focus on raising unrestricte¢ fuTrJs whilst remaining engaged wllh Ihe organizatlons that are provldlng restrlcted fund8. c. Prln¢lpal fundlng The ChaTty had income of£449,354 {2022: £382,074) In th18 year from dOnaon$, grants, and chartlable activllle8. Slruclurep govèrnane• and managam•nl a. Constltutlon The ChaTIty Is reglstered as a charflable company Ilmited by guarantee and was sel up by a MemorarKlum of Associallon on 2 Seplember 2010. The Charity is constituted under a Memorandum of As8o¢latlon dated 2 September 2010 and is a reglstered charfty number 1140295. The Revised Memorandum ofAs$o¢lallon was approved on 23 Novemb8r 2020. b. Methods ot appolntmgnt or ¢leGtlon of Trustees The management of Iho Charlty Is the responslblllty of Ihe Trust88s who are elected and coopted under terms of the Articles of Assoclauon. Trustees are appolnled by the 8xlsting TTUSle8s. As at the 318t of December 2023, the Board conslsts of 7 member$. The Truslees who served during the year are Ilsted on page 1. At each annual general meeting the Truslees reaffirni their commllment lo th8 Charity. The Trustees meet often enough lo ensure that the Charity is adminlSted properly and during this year they met twice. Page S
MTV Staying Allve UK IA company limited by guarantee) Trustees. report {contlnued) For the year ended 31 December 2023 Structur&i govemance and management (contlnued) c. Organlsat5onal structurg and docislon-rnaklng pollGleS The Charity's Execullve Dlre¢tor. Wame Jallow, 18 responsible for the day lo day operallon of the Charity and Its fundraising and manages ltte slaff of the charity on behalf of the Trustees. During the year under review the Charity had 4 slaff members (full Ilme equlvalent of11. Ihe majority of whom are shared with the Charivs affiliate In the USA. Staylng Alve Foundation Inc. d. Pollcl•s adopted for the Inductlon and tralnlng of Trustees Tha Trustees fully recognlse the Importance of ensuring that the governance system5 for the MTV Staylng Allve UK r8flecl both goof pracllce and Charity Commission guidance and that they are also workable for MTV Slaylng Aive UK, glven Its staff slze, resources and range of aclivilie8. In thi8 regard, the Trustees maintain their interest In improvlng TnJste65 Inducllon, Iralnlng and recrullmenl. . R8latlonshlp wlth MTV and Paramount {fomierly Vlacom Intematlonal Mgdla Notwork8) The Charfty Is an Indapand8nl legal enllty lo and Paramount. MTV8 parent company, aThJ legal agreements are In pla¢8 lo en6ure the Maintenan of thls Independent relauonshlp, Includlng a letter from MTV NerkS Internallonal dated 25th January 2011. The company donates the use of th8 MTV brand. whlchls a hlghly valuable asset for the Charity and Ihe youn9 people it Works with. The MTV brand Is Inlemallonally recognlsed and enhanc88 the reputatlons of partners In Ihelr communllles and glvas thelr Inltiallves legllimacy and recognition. The Charlty also works wllh Paramount lo dgvelop HIV and SRH behavlour chang8 m8dl8 camp8lgn8. ParamL)unl provld88 8xpartlse and facS111i85, donate5 81rt1me and covets costs of dlslrlbuting medla contsnt for fe lo any broadcasler or organlsatlon In the worfd. Paramounl's 8UPPOrt In thls area ènsuM$ that thè Charlty can rea¢h mlllions of people globally. In addition lo the already significant conlribullon. Paramount donat88 pro bono support lo the Charfty. Thls inoludgs office space. HR, legal and IT support, staff Iralnlng, some productlon costs, staff Ilme from other departments, some Iravel cosl$, a8 well a$ the salary and travel of tha Execullve Dlreclor. More del8]Is of thi8 can be found in Note 19. As Paramount does not fund the Charlty's programmes. fundralsing is undertaken by staff of the charity. Includlng the Execullve Dlreclor, Deputy Execullve Dlreclor, and the DiTeclor of Development. f. R•latli>nshlp wlth Staylng Allve Foundatlon Inc. (USA) and MTV Staylng Allve Fourbdauon {South Afrlca) The Charlty has a very close relalionship wilh Stsying Alive Foundation Inc. in the USA and MTV Slaylng Allve Foundation In South Africa. Staying Alive Foundation Inc. has been operating as a ¢harltable organlsallon In the USA since 2003 and the South African entity was registered in 2020. Both th6 USA and Soulh Afrfcan organisalions share staff members with the UK charity. and some of the UK charity's Trustees also serve as Trustees for the US and South African entities. More details of this can be found In note 19. g. Rlsk management The Trustees have assessed the major risks to whl¢h tho Charity Is exptssed. In partlcular those related to the operations and finances of fhe ¢har6ty and aro $allsft8d Ihal systems and procedures are In place to mltigale exposure to the malor risks. Page 6
Ttv Staylng Atlve UK IA company Ilmited by guarantee) Trustees, report Icontlnu8d) For the year ended 31 December 2023 Plans for futuro perlods Our work in 2023 wa5 among the most wide-reactrung in our 25-year history. but 2024 wlll be bigger still. It wdl encompass ambitious (x)mmunity education programmes In Soulh Afrlca and NwJeria. a new dtgilal-focused campaign in India, and the woduction and dislribulion of a new IN BLOOM series In the USA, focused on reproductive fr88dorn. Critically, we will also r8bJrn to Kenya. the site ol.the very first MTV Sha serfes, in our most ambltious programme yel. South'Africa is our most eslabllshed terrilory for communlty educatlon and In 2024 we wlll deepen our work there further. Leveraging established partnerships wlh local NGOS and existing educatlon guides and media. we wlll go into a host of commutIeS armj deliver communty engagement through a range of slrategle8. This will include small group education delivered across muliiple sessions by young peer educators. as well as ma88 $enIng events in schods and Communit$. In Nlg8rla, we will also design a peer educatlon currlculum, for NGOS and broader slakehclders to use to dellv8r Immerslve community engagement, built arourKI MTV Shuga Content. In addltion. laveraglng our Increasing dlgital foolprlnl In Nigeria. we will invest in a raThJe of short fom content. maintalntng our social and dlgll engagement on a Consistent. sustained basis. Thls I11 include the creatlon and distribullon of an exlended PSA, focused on HIV mes$&JlrKJ. In Indla, we wlll begin the production of MTV Nlshedh Season 3. Bullding on our expandlng dlgltal audlence$ and trends that show that media consumptlon wlll Increa[lY lake place online. the campaign wdl b8 do8ign•d wlth dlgilal formats at Ils cenlre. This represents a 81 innovation for MTV-SAF campaigns. which have traditionally been bullt around a TV drama series. The re5u115 could have $ignifi¢ant impll¢atlon$ for our glob81 campalgns. We 1[ also continue to develop IN 8LOOM brand. Thls wlll include the broadcast of th8 pilot series, as well as the productlon of a major new series In the USA. focused on reproductive freedom. Content y[1 include scrlpled dramas. documentaries. and soclal and dwJilal eonlent. Through the content. we aim lo Incr8a8e awareness of issues surroundlng reprtsjucttvo freedom. buifd empathy for those most Impacted, and 8ttmulate demand for change. Finally. lo Kenya. The ¢ounlry was the location of the first and second MTV Shuga campaigns. Because of th18, the country has held a special place In MTV Shuga's history. and we have maintained a loyal loral following. We h8ve been exploring opportunities to take our work backlor several years and now, with fuTrJlng from consortium of lunders, InclJIrj the Blll and Melinda Gatos F¢)undation, we have the funds to dellver our most expansive campaign yeL Througtt the programme, we 11 leam-up wtth ShaaZ Inc., 8 Kenyan behawour change campaign th nallonal reach and a n8ts¥ork of commltted'superfans, 8cros8 the country. By linking our brands. audiences. and networks, we airn to do two core things. First, achleve near total, generational saturation for messaglng Ihal makes gender equalily its foundational theme. And second. facilitate deep. repeat exposure from separate, trusted youth brands. In addltlon to thls partnership. the programme Is unique because wlll focus on soclal and gender norms. Traditionally, MTV Shuga has sought lo reach indivKluals and shlft the awareness. attitudes and feelings thal underpln behavlour. However. in K8nya. we aim to simultaneousty reath the social forces that surround our audiences {e.g. peers. parents, teachers. failh leaders and more). Wort(ing in this way, we aim to shtft tho sodal expectauons of behaviour forwomen arKI girls in Kenyg. for g¢)od. The Kenyan programme will bwn in 2024 wtth an extenslve. srx-nN)nth formative research proces$, where we will co4esign messages designed to challenge and shift key comerstone norms. We will then enter a period of rolling content production {beyond 2024). encompassing TV dramas. comic books, radio. social and digital, community 8ngagement and more. The contenl will dislribuled. via rv and radio broadcasters, digital plattOTms, magazines. NGOS. xhools. and more. ensurbng unprecedented reach. Shifting the social and behavioural expectations of a generalKin is a hugely ambitious undertaking, which Gan yield Iransfonnational impact in Ken Should we be successful. the implications would reach beyond the Page 7
MTV Stsying Allve UK {A company Ilmited by guaTantag) Tru$tee$' report (continued) For the year ended 31 December 2023 Plans for future perlod5 {contlnuedl prograrnme's impact and beyond Kenya. To track Ihis unprecedented impact, the programme will therefore be accompanied by a landmark leamlng agenda, through which we will create a blueprint for what il takes to drive suslain8d g8nder normatlve change through the power of storylelllng. Our global operallons In 2024 represents a hugely ambitlous programme. whlch can gener8te unprecedented reach and Impact, However, In an Increaslngly unstable world. where the challenges for youth are Inlensifylng, the need for our Work Is greater Ihan ever. We wlll therefore continue to explore opportunllles beyond Ihls core work. lo reach young people all over the worfd wlth powerful. Immersive conlenl. which,can empower them to take control of thelr health and wellbelng. Inforniatlon on fundralalng praetlces Over r•c8nl years, and partlculady durlng the COVID-19 pandeml¢, fundrei$ing from specific fundlng streams became In¢reaslngly challenglng. For MTV-SAF, we had historically ra18ed a significanl part of our income from evènts fundralslng. but Ihls was partlcularly hard hil by the pandemlc. In response lo the changing landscape, MTV-SAF chose lo shlft Its focus to Irusls, foundations. and broader In$tllulional fundraising, where th8 organlzallon's Income had sleadlly Increased In recent years. and whlch was not being as herd hit by COVID-19. This means that. In recent y8ars, Ihe slze of the fundralslng 18am has been decreased. Fundralsing 16 now undertaken by the Execulfve Dlreclor, D8puly Execullve Dlreclor, and the DITgclor of Bushess Development. MTV Staylng Alfve UK Is reglstered wlth Th8 Fundral8lno Regu18tor and Is commltted lo followlng the Code of Fundraislng Practlcfr. We proacilvely comply wllh the Fundralslng Regulalorfs voluntary gulatIOn 8ch&me, 8llgnln9 all our fundralslng poll¢les and pracllces wllh the Fundralslng Code5 of Conduct, a5 well as complylng wlth all related legistallon and markallng ragulallon. We proactlvely monltor any fundralslng und8rtaken on our behalf•such as our Gorporale partnershlps who engage In employee fundralslng - and requlre exlemal partners lo comply wllh the FundTaising Regulator. The Charity and Ils agents do not undertake any dlro¢l fundralslng, such as door-lo.door, direct mail or cold calllng. In Ilne with current data prolectlon regulation. we only contact Indlvkluals wllh prlor consent. We are sub8crib8d to the Fundraising Preference Serylce {FPSI and have had no rgqu&sls or complalnts that affect the organlzallon slnce our subscription, We contlnue to develop way8 lo proleGt vulnerable people and contlnue to uphold high standards for managlng the personal Information of our supportei8. As a result, we conllnue lo use Salesforce as our donor manag8ment tools so thal we remaln compliant with GDPR and fuTKling regulailons. Any thlrd paty or fundral8lng technology organizalions are vetted by our legal team and offlclal contracts and agreements are produced by Vlacom laYers, are in plaGe for them all. The Charty ensure that fundraislng agre8m8nts and contracts are In Pla with its supporters, particularly Commercial Partlclpalor8, where èpplicablè. Modorn slav8ry We are committed lo full compllance wlth the Modern Slavery Act 2015. Mnl Slaying Allve Foundation wlll not knowlngly support. partner with or ¢01ve funds from any businesses Involved in slavery or human Irafficklng. We have taken steps to ensu Ihal slavery or human trafficknng ar8 not taklng place In our organisatlon or supply chains. and we are working lo put enhanced policies and procedures In place lo address the rlsk of modem slavery in our supply Ghain, and that of our partners. Page 8
MTV Staylng Alive UK (A company Ilmlted by guarantee) Trustees. report (contlnued) For the year ended 31 December 2023 St8temenl of Trustees. respon51bllltles The Truslees {who are also the dlrectors of the Charity for the purposes of company lawl are responsible for preparlng the TnJstee8' report and the ffnanclal sts18m8nts in accordance with applicable law and Unlled Kingdom Accounting Standards (United Kingdom G8n8rally Acc8pl8d Accounting Praclicel- Company law requires the Trustees to prepare finandal statements for each flnanclal . Under company law, the TTUStees musl not approve the financlal slalements unless they are satisfied that they glve a true and fair view of the stste of affalts of the Charity and of its incomlng resources and application of resources, Includlng its Income and exp8ndllure, for that K>erlod. In preparing Ihese financlal stalemenls. the Trultees are required to.. s8lect suitable accountlng polld6s and then apply them conslstently,. observe the methods and principles of the Charities SORP IFRS 102); 'make ludgem8nts and aGGounting estimates that are reasonable and prudent: slat8 whether appllcable UK Accounllng 8tand8rds IFRS 102> have been followed, subject to any matorfal departur8s dlsclosed and explalned In the flnanclal stal&menls: prepare the financlal statements on the golng concern basls unle8811 Is Inapproprlale to presum& that Ihe Charfty will conllnuo In bu8lne$s. The Trustees ar8 responslble for keeplng adequate accounllng records that are sufficlenl lo show and oxplaln tha Ch8rltls transacllons and dlsG105e wllh reasonablg ac¢uTacy al any lime the financial position of the Charfty and enable them lo ensur& that the flnanGlal statements comply wlth the Companies Act 2006. They ar8 also. r8sponslble for safeguardlng the assets of the Chadty and hence for t8klng reasonable step8 for thé prevenllon and delecllon of fraud and.olher ITreguladlles. Approved by order of the members of the board of Truste88 and 81gned on thelr behalf by: DoGuSlkwdky. gE18WBo14ez... Bayju Ashvln Thakar Date: 9/24/2024 Page 9
MTV Staying Allve UK IA company Ilmlted by guaranleel Independent examinevs report For the year erjdod 31 December 2023 Independent examlngrfs report to the Trustees of MTV Staying Aliv• UK {Ih• Charlty I report to the charity Trustees on my examlnatlon of the a¢counls of the Charity for the year ended 31 Decembèr 2023. Responslbllltlos and ba$ls of report As Ihe Tru8lee8 of the Charity {and Its (llr6clors for the purposes of company law) you are reSpOnsle for the preparallon of th8 accounts in accordancè wlth the requlremenls of the Companies Act 2006 ('Ihe 2Q06 Ad,). Havlng $atl8fled myself that the accounts of th8 Charlty are not requlred to be audlled under Part 16 of the 2008 AGI and are eligible for independent examlnatlon, I r•port In respect ot my examination of the Charity's accounts carried out under Sectlon 145 of Ihe Charities Act 20111'lh8 2011 AGt'). In carrying out my examln8tion I havg followed the DiTeGlions glven by the Charity Commission undgr sectlon 14515)(b) of the 2011 AGI. Ind•p•nd8nt examlner'8 8tstam•nt Slnca tha Charfvs gross Income exceeded £250.000 your examln•r must b• a member of 8 body Ilsted In Éectlon 145 of the 2011 Act. I confirm that l am quallffed lo undertake the 8xamlnallon bec8US8 l am a memb8r of ICAEW, whlGh l¥ one of Ihe1S$led bodi88. I have comp18ted my examlnallon. I conflrm Ihal no malters have como to my attenllon In ¢onn8cilon wlth the examlnallon glvlng me cause lo belleve.. accountlng records were not kept In r88pect of the Charity as requlred by sectlon 386 of the 2006 Act,, or the accounts do not accord wllh those records., or Ihe accounts do not comply with the accounting requlremenls of sectlon 396 of the 2006 Act other than any requirement that the accoun18 give a 'lrue and falrt vlew whlch Is not 8 maller consldered as part of an Independent examln8Uon: or the accounts have not been prepared In accordance wllh the methods and principles of the Slatemenl of Recommended Praclice for accounllng and reportlng by charltles [applicabl8 lo charities preparlng their ccounts in accordance wllh Ihg FlnanGlal Reportlng Standard appllcable in the UK and R8publiG of Ireland IFRS 102)]. I have no concem5 and have Corr across Tr) olher matters In connectlon wlth th8 éxaminatlon to which attention should be drawn in this report In order lo enable a proper underslandSng of the acoounts lo b8 reached, This report Is made solely lo th8 Charlty's Tru8lees. as a body. In accoidance with Part 4 of the Charitie8 (Accounts and Reports) Regulatlons 2008. My work has been und8rtaken so Ihal I might stale lo the Charity, Trustees those mallers l am requlred lo slate to them In an Independent examinerfs report and for no other purpose. To the fullest extent pemiitled by law, I do not accept or assume responsiblllty to anyone other than the Charlty and the Charws Trustees as a body, for my work or for this report. Signed: (è£v£fj Dated. . q . Lucy Hammond Bsc FCA Krèston Reeves LLP Chartered Accountants 9 Donninglon Park Chichester West Sussex P020 7AJ Page 10
MTV Staying Alive UK IA company Ilmlted by guarantee) Statement of flnanclal actlvltles (Incoftioratlng Income and expendlture aceount) For the year ended 31 De¢ember 2023 Unrestrlcted funds Reslrlcted funds Total funds 2023 Total funds 2022 2023 2023 Note Incomfj from: Donallons and legacies Charitable 8cllvllle8 Investments 230,940 6.587 3.858 207,969 438,909 6,587 3,858 334,952 46.723 399 Total Income 241.385 207,969 449,354 382,074 Expfrndlturg on: Ralslng fund8 Charttable acllvltles 18 168,302 18 635,480 126 213,777 467,178 rotal expondlturfr 168,320 467,178 635h98 213,903 Net Incomel(expendlture) Transfers between funds 73,06J 50.871 (259,209) 150.871) 1186,1441 168,171 15 Nèt movement In fund• 123,930 (310,080) 1186,1441 168,171 Ro¢on¢lllatlon of fund$: Total funds brought forward Net mov8menl In fund8 39.907 123.936 329,767 (310,080) 369,674 (186,1441 201.503 168,171 rotal funth carrlod forward 163.843 19,687 183,530 369.674 The Stalemgnt of fin8n¢lal acllvitles Includ85 all galn8 and108ses rècognlsad In th& year. The note5 on pages 13 to 24 form part of these Ilnanclal slatemenl8, Page11
MTV Staylng Alive UK IA company Ilmlted by guaranto8) Registered number: 07364172 Balancè sheet As at 31 December 2023 2023 2022 Note Flx8d assets Tangible assets 12 Current assets Debtors Cash at bank and in hÉnd 13 138,419 366,466 17.751 490.664 504,886 508,415 Credltor8: amounts falllng du8 wlthln one year 14 {321,3551 1138,741) Not Gurrent agsetg 183,530 369,674 Total net assgts 183,530 369,874 Ch8rlty fund8 Restrlcled funds UnTe51dcted lunds 15 15 19,687 163,843 329,767 39,907 Total fund¥ 183,530 369,674 The Charity was 8nlltled to exemptlon from audlt under secllon 477 of the Companles Act 2006. Th8 members hav8 not requtrèd the company to obtaln an audit for th8 yèar In questlon In accordance wllh secllon 476 of Companles Act 2006, The Trvslees acknowledge thelr re8ponsibililie8 for complying wlth the requlromenls of the Act wllh re8pecl to accounllng records and preparation of finanGial stalements. The flnanclal statements have been prepared in accordance with Ihe provlslons appllcabla lo énlltlès subSect to the small companios r8glm6. Tha finandal statements were approved and aulhori¥ed for1$8ue by the Truste8s and slgned on thelr behalf by. Docu8*nidby.' 5E18684O14bZ.. Bayju Ashvln Thakar Dale: 9/2412024 Tha notes OT) pag8s 13 to 24 fomi part of these financlal statemenls. Pag8 12
MTV Staylng Allve UK (A Gompany limited by guarantee) Notes to the flnan¢ial statement$ For the year ended 31 December 2023 General Inforrnatlon The charity is a prlvale company limlted by guarantee and consequenlly does not have share pItal. Ea¢h of the members Is liable lo contsibule an amount not exceeding £1 towards the assets of Ihe company In Ihe event of Ilquidation. Th8 company Is Incorporated and domiciled in England and Wales. The Companls reglsteTed office 15 17-29 Hawley Crescent, London, NW1 8rr and ils principal activity Is to Increase awareness and knowledg8 of HIVIAIDS and Ils prevenllon among young people around the worfd. Accountlng pollcles 2.1 Bas18 of prnparatlon of flnanclal statement6 The fnanclal statements have been prepared In a¢¢ordance wlth the Charities SORP IFRS 102) - Accountlng and Reporting by Charities.. Slalement of Recommended Practice appllcable to chadlles prepartng Ihelr accounts in acGOTdance wilh Ihe Flnan¢lal Reporting Standard applicable In the UK and Republlc of Ireland {FRS 102) leffeclive 1 January 2019}. the Financial Reportlng Standard appllcablé In the UK and Republlc of Ir8land (FRS 102) and the Companle8 Act 2006. MTV Stang Allve UK m8els Ihe d81Snlllon of a publlc benefft enllty under FRS 102. Assels and Ilablllll83 are inllially T8cognls8d al hlstorlcal cost or Iransacllon value unle88 otheIse stated In the relevant accountlng policy. 2.2 Golng concam Tho flnanclal statements have been prepared on a going conGern basls as the Iruslg8s belleve no materlal uncertalnllos &xlst. The truste88 have considered the level of funds held and expecte¢J level of Income and expendituro for 12 months from aulhorlslng these financlal stalemenls. The budgeled InGome and exp8ndSlure is sufflclenl lagether wlth the level of reserves for the charity lo be able to continue a5 8 golng concem. 2.3 Incoma All Sncome is recognised once the Charity ha$ enllllgment to tha Income. It IS Probabl8 that the Income wlll be recelved and the amount of Income recelvable can be measured rellably. Grants are Included In the Statement of finan¢Sal a¢livllles on a recelvable basls. The balance of incom6 recelved for speclfic purposes but not expended durfng the perlod is shown In th8 relevant funds on the Balanca sheet. Where Income is r8ceiv8d In advance of entitlement of recelpl. ils recognition 15 deferred and Included In creditors as deferred income. Wher& entitlèment occurs before income is recèived, th8 Incom81s accrued. On re¢eipl. donated prof8sslonal services and facllltles are recognised on the basis of the value ol the gift to the Charity which is the amount it would have been willing to pay lo obtaln servlces or facililles of equlvalent economlc b8nefft on the open market. a correspondlng amount Is then recognis8d In 8xp8ndilure in the perlod of receipl. Incom8 lax recoverable In relation to investment income Is recognl$ed at the tlme the Inveslmenl income is recelvabl8. Page 13
MTV Staying Allve UK (A ¢ompany Ilmlted by guarantee) Notes to the tlnan¢lal statomonts For the year ended 31 Decèmb8r 2023 Accountlng pollcles {contlnued) 2A Expondltur Expenditur8 Is r8cognls8d onc& there Is a legd or conslrucuve obligation to transfer economi¢ benefit to a Ihird party. 11 is probable that a Iransfer of economic benefits wll be required in settlement and the amount of the obligalion can b8 measurfd rellably. Expendllure Is classlfied by aclivity. The Gosls of each actlvity are made up of the lolal of dlrecl costs and shared costs. Including support cosls involved.ln Undertaking each acliyity. Direct cos15 attrtbutable to a slngle aCtllY aro allocated directly to that acllvlty. Shared costs whlch contribute to more than one acllvlly 8nd support costs which are not attributable. lo a Single activity are apportioned b8tW88n those acllvllles on a basls consislenl with the use of resourc98. Central Staff costs are allocated on tha basls of Ihne spent, and d8pr80iation charges alloGaled on the portion of the asset's us8. ExpendltUT6 on ralslng funds Includes all frxpendllure Incurred by the Charlty to ralse funds for 118 charllabl8 purposes and includes costs of all fundralslng actlvities events and non-charitable tradlng. Exp@ndlture on charltable ac1fv1118818 Incurred on direclly undertaklng th8 actlvltles whlch further thè Charity5 oblectlve8, as w811 as any associated 5UPPOrt costs. Grant8 payable are charged In lh8 year when the offer18 mad9 exc8pt In those ca8es where th8 offer Is condllional, such gr8nls b8lng recognlsed as oxpendilure when thg condillons allachlng ara fulfilled. Gran15 offered sublecl lo Gondlllon8 whlch have r)ot been m&t at the year and are notad a6 a commllment, but not acGTued as expenditure, All oxpèndlturé Is Incluslve of Irrecovereble VAT. 2.5 Forelgn curren¢l89 Monetary assets and Ilablli1108 donomlnaled In forelgn currencles ar8 translated Into steTllng al rates of exchange rullng al tha roportlng dale. Transacllons In forelgn currenclos arè Iranslal8d Into sl8rllng at Ihe rate rullng on the date of the tr8ns8cllon. Exchange gains and los$e8 are re¢ognlsed In the Statement of flnanclal acllvlll8S. 2.1 Taxatlon Th8 Charity is Gonsidered lo pas5 the tests set out In Paragraph 1 Schedule 6 of thè Fln8ncÈ Act 2010 and therefore il meets th& deflnltlon ol a charitable company for UK corporation tax purFiose9. Accordingly, the Charlty Is potentially exempl from taxatlon In respect of Income or capital g8illS re¢elved withln categories covered by Chapter 3 Part 11 of the Corporation Tax Acl 2010 or Section 256 of the Taxation of Chargeable Galns Act 1992. to the extent that Such income or galns are applied excluslvely to charitable purposes. 2.7 Debtors Trad& and other debtors are recognlsed al th& settlement amount after any trade discount offered. Prepayments are valued al the amount prepald nel of any trade discounls due. 2.8 Cash at bank and In hand Cash al bank and in hand inGludes cash and $hort-tem) hlghly Ilquid investments with a short malurlty of three months or less from the dale of acqulsltion or openlng of the deposit or simll8r ac¢ount. Page 14
MTV Staylng Allve UK IA company limitgd by guarantee) Notes to the finaneial statemftnts For the year ended 31 December 2023 Ac¢ountlng poll¢l¢8 {¢ontinued) 2.9 Liabilillos and provlslons Llabllilles are recognlsed when there Is an obllgat]on at the Balance sheet date as a resutt of a past event, 11 Is probable that a transfer of economlc bènofll will be required in settlement. and Ihe amount of the settlement can be astlmated rellably. Llabllllie5 ar8 recognlsed.at the amount that the Charity anticipates it will pay to settle the debl or the amount It has recelved as advanced payments lor the goods or servi8 it must provlde. Prov]slons are measured al the best eslimal8 of Ihe amounls'required Io 8ettl8 the obllgalion. Whero the effect of the tlme value of money is material. the provlsion is based on the present value of those amoun18. discounted at the pr&tax dlscount rale Ihal re15ecls Ihe risks specific lo the Ilability. The unwindlng of the dlscount18 recognised in the Slalemenl of financlal actlvltle8 88 a flnance cost, 2.10 Flnan¢lal Instrumonls The Charlty only has flnanclal assets and flnan¢lal liablllllgs of a klnd that quallfy a5 baslG flnanGlal Inslrumonts. BasSc financial Instruments are initially r8cognlsed 81 Iransaclbn value and subsequently mgasured at their selllement value wllh Ihe exGeplion of bank loans whlch are subsequenlty measured al 8mortl8ed c08t uslng the effecllve Interest method. 2.11 Pen$lons The Charlty operates a deflned conlrfbutlon penslon sch&m8 and th& pensk charge rèpr6sènl8 thè amounts payable by the Charlty to the fund In rèspèct of th8 year. 2.12 Fund accountlng General funds are unrestricted funds whlch ar8 avallable for us8 at the dlscretlon of the Trustees In furtheranc8 of th8 g8n8ral oblectlves of the Charlty and whlch have not been deslgnatod lor olher purposes. Reslrlcted funds are funds which aro lo be used In accordance th 8p8clflc're8trktlons Imp088d by donors or whl¢h have been raised by the Charity for particular purposes. The costs of ralsing and adminlslerlng such funds are charged against the 8peciftc fund. The alm and use of each restriGled lun¢J Is set out In the nolos lo the financial statements. Income from donallons and legaclgs Unre5trl¢ted Restrfcted funds funds 2023 2023 Total funds 2023 Total funds 2022 Donations Grants 216.091 14,849 216.091 222,818 30,569 304,383 207.969 230,940 207,969 438.909 334,952 Tolal 2022 34,207 300,745 334,952 Page 15
MTV Staying Alive UK (A company limitod by guarantw) Notes to ihè Itnanclal statements For the year ended 310ecernber 2023 Income from charitable adivities . Unrestrfcted funds 2023 Total funds 2023 Total funds 2022 ServlG8S iniced 6,S87 6.587 46,723 Total 2022 46.723 Investm•nt Incomo Unrestrlcted funds 2023 Total fund5 2023 Total funds 2022 Bank intwest 3,858 3,858 Total 2022 399 Expendlture on ralslng funds C051s of raising voluntary incomo Unrostrf¢t•d funds 2023 Total funds 2023 Total funds 2022 Fundraising costs 18 18 126 T¢)tal 2022 126 126 Page 16
MTV Staylng Allve UK (A Gompany limited by guarantee) Notes to tho financlal statements For the year ended 31 December 2023 Analys15 01 grants Grants to Instltutions 2023 Total funds 2023 Total nds 2022 Grants- Com1¢ Rellef 9,070 Total 2022 9,070 ,9,070 Analysls of oxpendltur• on charltable acllvltles Summary by fund typ8 Unr¢Ètrlct•d Rastrlcted funds funds 2023 2023 TotÈl 2023 Total 2022 Grant programme Other charllable aclfvltles 42,421 171,358 168,302 467.178 635.480 168,302 467,178 635,480 213.777 Totsl 2022 67,392 146,385 213,777 Analysls of •xp•ndltur• by a¢tlvltl•8 ActSvltle¥ undertaken dlr8ctly 2023 Grant fundlng of actlvltles 2023 Support costs 2023 Total funds 2023 Tot81 funds 2022 Grant programme Other charitable actlvlties 42,421 171,356 395.179 240.301 835,480 395.179 240,301 635,480 213,777 TO1 2022 148.057 9.070 56,650 213,777 Page 17
MTV Staylng Alive UK {A ¢ompany Ilmlted by guarantee} Not95 to the flnanclal statements For th8 yoar 8nded 31 December 2023 Analysls of expendlture by activities (continued) Analysls of dlroct costs Oth•r charltabl actlvlties 2023 Grant programme 2023 Total funds 2023 Total funds 2022 Other Projects Global Llstsning Project Fund costs Anglo-American Fund8 Costs Production costs MTV Staying Alive Foundallon Expenses Global Innovation Fund cosls WateTk4J Foundatlon 413 82.545 168,421 1,650 29,022 113.128 413 82,545 168N21 1,650 29,022 113,128 6,415 22,588 110,889 8,165 395.179 395,179 148.057 Total 2022 8,165 139,892 148,057 Analysls of support ¢08t$ Other charltablè aetlvltles 2023 Grant programme 2023 Total funds 2023 Tol81 funds 2022 Staff costs Independent examlne¢s fees Ev&nl cost Office costs Bank charges Board meeting and Tru8te8 cos18 Markeling Travel Staff Recrullment Rent and rates Other staff costs 93,847 4,740 16,392 25,003 945 93,847 4,740 16,392 25,003 945 5,961 41.785 4.893 613 922 5.961 417 1,750 3,004 75,670 14.441 3.233 69 75,670 14,441 3,233 09 3.233 33 240.301 240.301 56.650 Total 2022 25,186 31.464 56,650 Page 18
MTV Staylng Alive UK {A company Ilmlted by guarantao) Notes to the financlal statements For tho year ended 31 December 2023 10. Staff Gosts 2023 2022 Wages and salarfes Soclal security costs Contrlbutlon lo defined contribution pension schemes 88,099 3,379 2.369 39,090 1.655 1,040 93.847 41,785 The average number of persons employed by the Charity durlng the year was as follows: 2023 2022 Admlnistratlon No employee recelved remuneratlon amountlng to more than £60.000 In ellher year. 11. Trust808' r?muneratlon and frxpon$o8 Durfng the year, no Trustees recelved any remunerallon or olher benefits (2022- £NIL). Durfng the year ended 31 December 2023, no Tru8te& expenses have been Incurr6d12022- £NILI. Page 19
MTV Staylng Allve UK IA Company IlmitEd by guarantee) Notes to the flnanclal statements For the year ended 31 December 2023 12. Tanglble flxed assets other tlxed assets Cost or valuatio At 1 January 2023 380,959 At 31 December 2023 380.959 DepreGlatlon At 1 January 2023 380,959 At 31 December 2023 380,959 Not book volue At 31 December 2023 At 31 December 2022 13. Debtors 2023 2022 Du8 wlthln one yoar Trade debtor8 Amounts owgd by group undertakings Accrued Income 12,721 12.457 4.619 675 125,698 138819 17.751 14. Creditors: Amounts falllng due wlthln one yoar 2023 2022 Trade ¢dItOrS Amounts owed lo group undertaklngs Other creditors A¢¢rual$ 34,185 280.360 1,594 19,448 110.889 6.810 6,810 321,355 138.741 Page 20
MTV Staying Allve UK IA Company Ilmlted by guarantee) Notes to the flnancial slatements For the year ended 31 Decgmber 2023 15. Statomont of funds Statement of funds ' curr•nt year Balance at 31 December 2023 Balance at 1 January 2023 Transfers Inlout Incorne Expendlture Unrnstrtcted funds G&neral Fund8 39,907 241,385 {168,320> 50.871 163,843 Restrlded fund8 ComlG Relief Global Innovation Fund AngltrAm&rf¢an Foundation Global Llg18nlng Prolecl 29,022 (29,022> Iq13.128) 1243,542> (81,486> 125,898 {12,570) {30,074) (8,227) 300,745 27,129 (7,442) 82,271 329,767 207,969 1467.178) {50.871) 19,687 Total of funds 369,674 449,354 1636,498) 183,530 vItV H8allhcare- Peer educatlon In South Afrlca, Botswana, and Cot8 d'lvolre, focused on HIV prevenllon and demand generallon for Pre-Expo8uro Prophylax18 IPrEP). Waterloo Foundallon- Peer educallon In Lagos and Kaduna (Nlgorlal. de8lgned to enhance knowledge, attltudes. and behavlour8 towards modorn contracgpllon. Swedish Poslcode Foundation- Peer educalion In Ogun, Oyo. and Plateau Stales {Nlg8rta), focused on modern contrac8Ptlon and broader sexual health. Comlc Rellef- Preventativ8 HIV eduGalion and lesllng Services among Men who have Sex wilh Me IMSM} In Klsumu, Kenya. Some remaining fund5 will be used for development and research for bringlng MTV Shuga back to Kenya. Global Innovallon Fund- Tralnlng and mantorshlps for young female creative$ In Kenya and Nlgerla, to accelerate the developmenl of'gender-aware" media- and for gender-focused messaging in MTV Nalla Season 5. Remalning funds will continue to be used on this programme. Anglo-Amerlcan Foundation- Supportlng the development of MTV Shuga Down South 3 In South Afiica, focused on HIV prevention, luberculos18. and substanc? abuse. Remalnlng funds wlll conllnue to be US8d on Ihi8 programme. Global Llslenlng Project - funding to hold a content creation workshop on gender nomis Sn Lagos wllh young women. T.hls was followed by a soclal media campaign about the workshop and gender nomis. Page 21
MTV Staylng Allve UK (A company Ilrnit8d by guarantee> Notes to the flnancial statements Forthe year endgd 31 Dgcembgr 2023 15. Statement of funds {GlXltlnuedl statement of funds - prlor year Balance at 31 December 2022 Balance at 1 January 2022 Transfer5 Inloul Income Expendlture Unr•strlctgd funds G8n8ral Funds 13,758 81,329 {67.518) 12.338 39,907 Rastrlcted fund8 VIIV Healthcarè Waterloo Foundallon Swedlsh Postcode Foundallon Comlc Rellef Global Innovallon Fund Anglo-American Foundallon 74 (571 4,256 80,263 123,210 174) 57 {4.2551 131,2411 (110,8891 29,022 112,321) 300,745 300.745 187,746 300,745 {146,3851 (12.338) 329,767 Total of lund• 201,603 382,074 (213,9031 369.674 Page 22
MTV Staylng Allve UK IA company limited by guarantee) Notes to the flnanclal statements For Ihe year ended 31 December 2023 1& Analysis of net assèts botWo&n fundB Analy81s of net assets tsatween funds . Current year Unrestrlcted Re8lrl¢ted fund$ fundg 2023 2023 Totsl funds 2023 Current assets Creditors du? wlthln one year 485,.198 {321,355) 19,687 .504,885 1321,3551 Total 163,843 19,687 183,530 Analysls of net as8et8 beiw••n funds- prlor yéar Unr6strfcted funds 2022 Re8trlcted funds 2022 Total funds 2022 Current a88ets Credltors due wlthln one year 67,759 440,658 608,415 (27,852) 1110,8891 (138,7411 Total 39,907 329.767 369,674 17. P•nslon commltrrients The ch8rfty oparales a deflned contrfbullon penslon scheme. The assots of the scheme are held separately from those ol th8 group In an Independently administered fund. The penslon charge represants conlributlons payable by the charity to the fund and amounted lo £2.369 (2022 - £1.040). As al 31 December 2023. no contrfbutlons were outslandlng. Page 23
MTV Staylng Allve UK (A company Ilmlted by guarantee) Notes to the Ilnanclal statements For the year ended 31 December 2023 18. Related party transactlons Two of the Charitys truslees are also trustees of Staying Alive Foundation Inc incorporated in the United Stales of Amelica. One of the Charivs trustees Is also trustee of MTV Staylng Allve Foundation in South Africa. At the year end. the Charity owed £280,360 to stang AIIv8 Foundation Inc12022.' the Chadty was owed £4.619 by Slaying Alive Foundation Inc) and sales were made to Ihem of £nil 12022.. £654). Employee costs 01 £46,71412023:£nill ware recharged by Staying ASve Foundation Ino lo th8 Charity. The Charlty owed MTV Staying Alive Foundatlon SA £nll at the year end {2022: £19.H8) and made purchases from them of £nil12022: £10,619). It should also be noted that the Charity is assoclaled wllh Paramount Global through the receipt of valuable In-klrKI support on a daily basls. Donations in klnd of £24,989 12022.. £30.568) and cash donations of £191,52712022: £nlll were made to assist with the runnlng of Ihe Charlty. At the year end an outstsndlng balance was owed lo the Charity of £33,83412022: £17,751). Kay management personnel received remuneration. including employers national insuranc• and beneftts, of £68,47012022'. £27,338). This Include5 an employee of P8ramounl and in 2024 en emplo8 of MTV Staytng Allve Foundallon Inc. The amounts represenl the proportion of Ilm8 that Ihpy spend on I charfty. The amount reEallng to the employe8 of Paramount18 Included In the In klnd donatlon mentloned above. 19. Controlllng party Tre Is no ultlmate controlllng party. Pag8 24