Registered company number (England and Wale5): 05809200 Registsred charity number (England and Wales): 1123658 Registered charity number (Scotland): SCOH490 Report of the Trustees and unaudited Financial Statements for the year ended 31 March 2024 for Kids in Museums Deans Chartered Accountants Gibson House Hurricane Court Hurricane Close Stafford ST16 IGZ
Kids in Museums Content5 of the Financial Statements For the year ended 31 March 2024 Contents Reference and Administrative Detai15 Report of the Trustees Independent Examiner's Report 20 Statement of Financial Activities 21 Balance Sheet 22 Notes to the Financial Statements 24 Decailed Statement of Financial Activities 34
Kids in Museums Reference and Administrative Information For the year ended 31 March 2024 The Trustees who are also Directors of the Charity for the purposes of the Companies Act 2006, present their report with the Financial Statements of the Charity for the year ended 31 March 2024. The Trustees have adopted the provisions of Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102) (effective I January 2019). Reference and Administrative Details Registered company number (England and Wales): 05809200 Registered charity number (England and Wales): 1123658 Registered charity number (Scotland): SC044490 Registered office and administrative address: 2nd Floor, Rich Mix, 35-47 Bethnal Green Road. London, EI 6LA PresidenL Philip Mould OBE Trustees: Vanessa Eke (Chair) Elizabeth McKay (Deputy Chair) Steven Bogle Anne Brisbin Rachel Brodie (appointed on l December 2023) Eilish Calnan (reappointed on 16 June 2023 and retired on 19 September 2024) Shane Kavanagh (retired on 14 March 2024) Rachel Kuhn Christina Lister Paul Marden Morrigan Mason Victoria Pinnington Joe Rattray (appointed on l December 2023} Jessica Thomas (appointed on 14 June 2024) Guy Turton (appointed on 14 June 2024) Company Secretsry: Alison Bowyer Independent Examiner: Deans, Chartered Accountants, Gibson House. Hurricane Court, Hurricane Close, Stafford, ST16 1 GZ Bank: CAF Bank. 29 Kings Hill Avenue. Kings Hill. West Malling, KenL ME19 4JQ Page I
Kid5 in Museums Report of the Trustee5 For the year ended 31 March 2024 Objectives and Attivities Objectives and aims Kids in Museum5 was founded in 2003 by Dea Birkett and has grown into an award winning independent charity that 15 dedicated to making museums more welcoming and accessible to children, young people and families. Our vision is that all families will be welcomed. involved and belong in museums, so every child and young person is part of the experiences and opportunities that a museum offers. Our mission is to work with museums nationwide to make them more welcoming of children, young people and families. Our objectives are to lead and support museums to: Give children. young people and families a voice in museums and promote their vision of an excellent. welcoming, accessible museum. Establish standards of, sharing and celebrating best practice in work with children, young people and families in museums. Support a museum workforce that is highly skilled and well-informed about working with and for all children, young people and families. Contribute to building diverse future museum visitors. workers and decision-makers. Public benefit Having given due regard to Charity Commission guidance, the Trustees reaffirm that the charitable purpose of Kids in Museums is for the public benefit. Kids in Museums supports museums, public facing work with children, young people and families by showcasing best practice, providing trusted information, online resources. training and consultancy, and raising the profile of family friendly museums to Visitors. Museums continue to face many challenges. Visitor numbers have not yet recovered to pre-pandemic levels in contrast to other European countries. their funding has been squeezed especially by local authority cuts. their audiences and costs have been affected by the cost of living crisis and they are being called upon to try to respond to global events such as the climate and ecological emergency. In our most recent sector survey, over 75Yo of respondents said Kids in Museums, offer was imporcant and releJAnt to the museum sector. Our website, online resources and training are trusted and valued by organisations across the museum sector. They help them to address common challenge5 and strengthen their work with children, young people and families. Page 2
Kid5 in Museums Report of the Trustees For the year ended 31 March 2024 Through initiatives such as Takeover Day, our Youth Panel and The Future is Now: Museum Youth Summit, we have also created opportunities for young people to engage with museums. As a result, many young people change their views of them, get involved with museum decision-marking and are more likely to want to visit again. All our work helps museums. galleries. historic houses and heriLige sites around the UK achieve their charitable aims to promote public awareness of and access to their collections and offer educational opportunities for children and young people. Page 3
Kids in Museums Report of che Trustees For the year ended 31 March 2024 2023124 Key Achievements We undertook all the activities described below to further our mission and vision to make museums better places for children, young people and families to Visit. This includes creating programmes to engage these groups with museums. raising awareness of how these groups view museums and what they need from them, and training museum staff to increase their skills and expertise in supporting visits by these audiences. Kids in Museums was named Best Sector Support Organisation at the Museum + Heritage Awards. 59 mu5eurns signed our co-created Manifesto during the year. This mean5 that around 1,200 museums worldwide have made a commitment to being family friendly using our Manifesto. We launched the Kid5 in Museums Family Café Standard with Benugo in July 2023. Nearly 40 cafés have received accreditation for an excellent offer for families in its first year of operation. The Kids in Museums Youth Panel, with generous support from Benefact Group, organised and presented the Future is Now: Museum Youth Summit for 18-25s at Thinktank, Birmingham. We received around 600 nominations for 110 different museurns for the Family Friendly Museum Award 2023. We continued to run the Best Accessible Museum category and introduced a new category for Best Museum Youth Project - Climate. Our collection of over l 00 free online resources was viewed around 33.000 times. We created seven new resources and case studies during the year. Around 187 museums ran our free family museum trails including one based on the latest book in the Twitch series by M G Leonard. Around 420 museum stsff and freelancers attended our onSine national training se55ions. Nearly 120 museums participated in our play-themed Takeover Day and Digitsl Takeover Day working with around 2.700 children and young people. The combined reach of our Twitter, Facebook, Linkedln and In5tagram accounts was over 1.54 million. Our website had around 139k visits during the year. Across all our activities (excluding website and online resources) around 440 museums engaged with us at least once during the year. Page 4
Kids in Museums Report of the Trustees For the year ended 31 March 2024 Kids in Museums Manifesto During 2023124, 59 museums signed up to support and implement the six principles of the Kids in Museums Manifesto. This came very close to meeting our annual target of 60 museums. The sign ups mean that around 1,200 museums worldwide have committed to using the Manifesto. all but two Arts Council England NPO-funded museums have signed up. and over 50°A of English accredited museums. Encouraging museums to continue to use the Manrfesto after signing up is an ongoing challenge for Kids in Museums. We vrfant to see the Manifesto become an integral part of museum5' work wich children, young people and families. This year, we launched a self-assessment tool for museums to use to review their whole site against the Manifesto's six principles and understand both their strengths and areas for development. Family Friendly Museum Award The number of nominations for the Family Friendly Museum Award increased again to around 600. This signals a return to pre-pandemic levels and meant we achieved our targets for Award entries. Autism in Museums. SEND in Museums and VocalEyes again supported the Best Accessible Museum category. The number and quality of entries for this category continues to increase and we are pleased to see the positive impact of promoting access to museums for all children, young people and families. We introduced a new category for Best Museum Youth Project- Climate. The climate emergency is an issue that our Youth Panel has identified as being important for museums to address and increase their relevance to young people. We wanted to use the new category to showcase best practice in this area and highlight how much young people value museums addressing social justice issues. A panel of staff, Trustees, Kids in Museums Youth Panel members, volunteers, sector experts on the climate emergency, past winners, students at a primary school local to our London office and ESOL students from Hackney College collectively reviewed the applications and decided the shortlist. Page 5
Kids in Museums Reporr of the Trustees For the year ended 31 March 2024 Shortlist Best Large Museum Horniman Museum and Gardens, London Museum of Liverpool National Maritime Museum, London Best Medium Museum The Beaney House of Art & Knowledge, Canterbury Compton Verney. Warwickshire Great North Museum: Hancock, Newcastle upon Tyne The MAC, Belfast Best Small Museum Dylan Thomas Centre. Swansea National Civil War Centre, Newark Royal Cornwall Museum, Truro Valence House Museum, Dagenham Wolverhampton Art Gallery Best Accessible Museum Cannon Hall Museum. Park and Gardens, Barnsley Craven Museum I Skipton Town Hall Maidstone Museum Just over l 00 families applied to be undercover family judges over the summer, with around 55 families visiting museum5 and a55e5sing them against our Manifesto. Their scores and reports determined the winners of the Best Small. Medium and Large Museum categories as well as the Best Accessible Museum. The Best Museum Youth Projert- Climate was judged by a panel made up of Kids in Museums staff, Trustees and Youth Panel members as well as sector experts. We continue to work to increase the diversity of the judging families. We achieved our target of 20Yo of the judging families having additional needs for a museum visit, but just fell short of our target to improve the ethnic diversity of the judging families. The Award winners were announced at a cerernony at the National Maritime Museum in October 2023 generously supported by Benugo. They were: Overall Winner & Best Accessible Museum Craven Museum I Skipton Town Hall We are delighted that since winning the Family Friendly Museum Award. Craven Museum has gone on to be shortlisted for the Art Fund Museum of the Year prize. Page 6
Kids in Museums Report of the Trustees For the year ended 31 March 2024 Best Small Museum Royal Cornwall Museum, Truro Best Medium Museum The Beaney House of Art and Knowledge, Canterbury Best Large Museurn Museum of Liverpool Best Youth Project - Climate Tullie News about the Award winners was featured in First News and Primory Times as well as a number of local papers in Yorkshire including Yorkshire Post and Telegraph ond Argus. It was extensively reported acr05S the museum and heritage sector including being the lead story in the Museum Association newsletter, the Art Fund Newsletter, NMDC Newsletter, History Hit and Best in Heritage. Digital Takeover Day Around 55 museums took part in Digital Takeover Day on 7July 2023. About 45/ (target 5Y.) of the participating museums were new to the project, which is encouraging and suggests its continuing relevance. The most popular reasons for taking part were wanting to pilot a new way of working and wanting to work with young people in more depth. For the first time, Instagram overtook Xl Twitter as the main channel young people used to post contenL The main benefits museums identified from taking part were: 45/0 of young people said they would get more involved in museums because of taking part in Digital Takeover Day (target 50%). 95Y• of museums were considering making a change in how they worked with children and young people as a result of Digital Takeover Day {target 66%). Some feedback from participants included: "Part of our annuol progromme, and we like to Use Digital Takeover Doy GS a focus fvr u5 to trial Gnd take risks and finding new ways of working with young People." "It was such a lovely time with the young People. and we oll learnt so much and enjoyed the interaction. It also encouraged our much older volunteers and visitors." Page 7
Kid5 in Museums Report of the Trustee5 For the year ended 31 March 2024 Takeover Day Our theme for Takeover Day 2023 was play, a topic of increased relevance for the museum sector and included in our Manifesto for the first time in 2022. We saw a 15Y (target 20Y) increase in the number of museums participating in the even( although the numbers involved have not recovered to pre-pandemic levels. 2,700 (target 2,250) children and young people took part in Takeover Days, an increase of around 800 from the previous year. Nearly one third of the museums that took part in Takeover Day in 2023 were first time participants. This demonstrates the continuing value and relevance of the initiative. About half of the Takeover Days had a play theme and many said they would do more play work as a result. Our evaluation data showed that Takeover Day activities had an impact on both children and young people and museums: 85Y (target 55Y.) of participating children and young people said they would get more involved with other museum activities as a result of Takeover Day. 63% of participating museum staff said they gained a better understanding of young people's points of view through Takeover Day acrivities. 75% (SA target) of museum staff are considering making changes to the way they work with children and young people because of Takeover Day. We have noticed that an increasing proportion of our Takeover Days involve primary schools, reflecting broader trend5 in school trips. Feedback from participants: 'Thonk you so much for today - it was truly fantastic. The children loved exploring, being taught about a multitude of coreers Gnd hoving the opportunity to interact with the Public in leadership role5. Coming bock to school they shored all their knowledge... "The Pupils loved feeling like the museum was theirs for the day {sense of ownership), as well as getting to be creotive obout their favourite objects. The Pupils enjoyed working in smaller groups than their usual class sizes. Some pupils hod never been to a museum before ond said it was the best doy of their life and didn't want to leavel Most Pupils said they were excited to come back with their families." 'The pupils all expressed how much they enjoyed porbcipating. At the end of the doy, they went round and shared their fovourite moments from the day. Various Pupils highlighted how much they enjoyed the different departments they partiCated in Taking Over and expressed intsrest in exploring them as career possibilities." Page 8
Kids in Museums Report of the TrLr5tee5 For the year ended 31 March 2024 Museum trails Our museum trails created in partnership with children's book publishers continue to be very popular. As well as our ongoing collaboration with Walker Books, we were pleased to partner with Faber during the year. The trails are a low or no cost way for museums to increase their offer for children and families during school holiday periods and are highly valued. particularly by museums with more limited resources for creating activities for families and children. During the year. we were able to offer the following trails: Blanksy the Street Cat based on the books of the same title by Gavin Puckett {Marchl April 2023). The Stolen Songbird Museum Search based on The Stolen Songbird by Judith Eagle (August 2023). The Eerie on Sea Monster Museum Tour based on Mermedusa by Thoma5 Taylor (October 2023). The Twitchers Museum Adventure based on Feather by M G Leonard (February 2024). Around 189 museums took part in the four trails. They were all available bilingually in English and We15h. Among the key feedback vS the trails were easy to implement, attractive to family audiences and supported family engagement with collections: 97% valued the trails being low cost and easy to implement. 62% said that the trails helped to promote family engagement with their collections. 25% said the trails helped them to reach new families. Participant feedback included: "As a new Museum ony opportunity to Partner with another orgonisotion helps expand our scope of visitors. As the only venue in centrol London taking part we had severol visitors who said they come to us for the first time because they saw we were toking port in the trail." "Families reolty enjoyed 1¢ and it helps us to reach new audiences (especially 'non-user5' :.)" "Thank you for continuing to Provide these trolls. os o small museum we find this so helpfull" Page 9
lthds in Museums Report of the TruseS For the year ended 31 March 2024 Youth Panel The Kids in Museums Youth Panel is a group of16-25 year olds from all over the UK. Six new young people joined the Panel in April 2023, and our Young Trustee5 have also become members. During the year, Panel members were a central part of several Kids in Museums activities including shortlisting and judging the Family Friendly Museum Award, participating in Digitsl Takeover Day and updating our online resources. In the first half of the year. the Panel programmed and delivered the Future is Now: Museum Youth Summit which took place at Thinktank in Birmingham on 6 Ottober 2023. The Museum Youth Summit aimed to build on current best practice in working alongside young people in museums and develop new ideas about how museums could improve their provision for 18-25s. The Museum Youth Summit was attended by about 40 young people from across the UK as well as representatives from some key stakeholders. The feedback from attendees was very positive: I 00% of attendees wanted Kids in Museums to run a similar event in the future. I OO°A of attendees said they had a 'very good, or 'excellent' experience at the Summit. 80°A of attendees felt the views they shared at the event were valued by Kids in Museums (the remaining 20Yo said somewhat) [T2rget 66Y.]. 60% of attendees felt confident contributing the Summit tTarget 66%]. "I really enjoyed it - my highlight Wos heoring from other young People on the panel ond listening to their Yoice. More time for questions would've improved the experience." "Reolty fantosticl It was super enjoyable, and it wos really interesting ond educotional to listen to whot oll of the speokers ond Panelists had to say. Everyone had an interesting que5tron or an answer to o question, ond there wos lots of engaging discussion. All mund g0t event" During the Museum Youth Summit, we were able to collect information and feedback about what young people think of museums based on their experiences as visitor5, project participants and employees. We committed to share this feedback with the museum secror and to provide practical ideas for organisations to improve their offer for young people. In March 2023, Panel members presented two online events to share the feedback with museum staff and young people. They have built on this in 2024125 with an incredibly well received session at the Museum + Heritage Show and an open letter to the museum sector. Page 10
Kids in Museums Reporr of the Trustees For the year ended 31 March 2024 Volunteers Our focu5 for volunteering continues to be creating opportunities for young people to volunteer and gain experience through our Youth Panel. While attendance at Youth Panel meetings is voluntary, we pay members for the work they do on projects and events such as the Museum Youth Summit. We were supported by a Small number of additional volunteer5 who were part of specific projects, for example the Family Friendly Museum Award. We are extremely grateful for this supporL During the year we also hosted placement students from University College London and the University of Leicester. Volunteers gave 368 hours of time to Kids in Museums in 2023124, which is a hugely valued contribution to our activities, Online Resources Our online resources are one of the most valued parts of our sector support programme. They were viewed around 33.000 times during the year. We achieved our target of a new resource having 1,000 page views within 12 months of publication for most of our 2023124 output. During the year, we published the following online resources: How to hold a play-themed Takeover Day. How can your museum safely welcome unaccompanied child visitors. Maintaining healthy boundaries when working with young people. Creating Family Friendly Exhibitions. Creating Family Friendly Interpretation. Creating Self-Guided Resources for Families. Kids in Museums Manifesto Self-Asses5ment Tool. Website and social media Our website audience continues to grow. During the year, the site's overall performance wa5: 139k overall visits ( I l % more than 2022123). 222k page view (6% more than 2022123}. Kids in Museums continues to have a prominent social media presence, which is important in reaching both children. young people and families. and museum staff. Page 11
Kids in Museum5 Report of the Trustees For the year ended 31 March 2024 During the year. we gained over 4,320 follower5 across our social media channels. We ended the year with: 38,000 Xl Twitter followers ( 100 increase during the year}. 7,951 followers on Facebook (1.096 increase during the year). 7,371 Instagram followers (1.795 increase during the year). 7,176 Linkedln followers (1,329 increase during the year). This makes a toLII of around 60,500 across all channels. In line with current industry trends, our reach on Xl Twitter has reduced. but held steady at 1.2 million (5irnilar to the previous year). Our engagement rate also held steady at an average of 2%. The only channel which saw decreased reach was Facebook On other channels. we saw significant increases in our reach. On Instagram our reach grew by almost 60% to about 76,000. Our reach on Linkedln almost doubled to 62,300. A5 a result of ongoing challenges with Xl Twitter, these channels will be the focus of our social media activities in 2024125. Training and Consultancy Our Kids in Museums training and consulLincy offer continued to grow in 2023124. During the year we ran: Ten national online training sessions on topics including supporting and welcoming low income families, welcoming SEND families front of house. creatin8 family friendly resources and creating successful Youth Panels, Four bespoke online training sessions for museums in Wales on topics including creating inclusive activities for ALN families and working with under 5s. A cohort about family friendly working with four museums from Levelling Up for Culture Places in the North West. Over thirty in person and online training sessions commissioned by individual museums or Museum Development Organisations. We also delivered 18 Family Friendly Museum Audits including four for museums in Wales commissioned and funded by the Welsh governmenL Feedback from our training sessions and audits remains extremely positive. Page 12
Kids in Museums Report of the Trustees For the year ended 31 March 2024 National training sessions 96% of attendees rated sessions as 'very good, or 'excellent'. 96% of attendees said that they learned something from the training that they will share with colleagues. 96Yo of attendees said they feel more confident in their work with children, young people and familie5 as a result of attending the training. Participant feedback about what they gained from the trainin{. "I gained lots of really helpful informotion (both theoretical and Prartical) to rely on as I develop our museum's learning Opportunities for under 5$" "I feel inspiredl The session was reolty engaging ond hod lots of inspiration, practical odvice ond useful cose studies. Thonks very much, it wos a greot sessionl" Training sessions for Welsh museums: I 00% of attendees felt they learned something they will share with colleagues as a result of the sessions. I 00% of attendees rated them 'Yery good, or 'excellent'. Participant feedback about what they gained from the training: ' Absolutely, the examples used to show occessible. needs-bosed crafts and activities were really helpful ond inspiring. The low-cosl sustoinable activities and crafts Presented by the Dylon Thomos Centre were 0150 really useful os o catolyst for inclusive crofv'ng." North West Family Friendly Museum Cohort This was the first time we had run a cohort programme in Levelling Up for Culture areas. The four participating organisations - Blackburn Museum, Grundy Art G211ery, Haworth Art Gallery and Wigan Museum and Archives - found the experience very positive and reported that it had a significant impact of their provision to welcome children, young people and families and their confidence in working with local families. I 00% of participants said they found the programme 'very' or 'extremely' valuable for their museum. IOOYO of participants said they felt more confident working with families because of the programme. Page 13
Kids in Museums Report of the Trustees For the year ended 31 March 2024 Participant feedback The biggest impoct we have seen is the intmduction of sensory resources and our new family room. The famity mom is used daily ond attracts a wide range of users. One of the surprises for us is thot young people (11-16) use the room Gll the time. We have higher numbers of families using the activities. workshops ond resources we hove created for families, ond we are Seeing o lot of repeat visits. (Haworth Art Gallery) The programme is comprehensive ¥wthout feeling intimidating and all the odvice and suggestions given were proctical, insightful. ond extremety useful. (Wigan Museum and Archives) Audits We continue to receive excellent feedback from museums that have taken part in a Family Friendly Museum AudiL "We have worked with our auditor to provide some quick wins and developed an oction plon to inform our busine55 plon and continued improvements to our visitor offer.. "We hove been delighted with the Process and the recommendations received. The end result will greotly improve our offering for young children and fomilies." We have met or exceeded our targets in all areas of our training and consultancy work this year and it is also making an increasing contribution to diversifying our income. Family Café Standard The Family Café Standard is a new benchmark that recognises cafés at museums and cultural institutions that are great for families. We developed the standard in Spring 2023 in partnership with catering company Benugo. which runs museum cafés across the UK. The specifications are based on feedback from family judge5 for the Family Friendly Museum Award, consultation for the Kids in Museums Manifesto and a survey of family museum Vi51tors in summer 2021. The accreditation 25sesses the information museum cafés provide before a visit. their facilities for families such as offering bottle warmers and WiFi. the food choices and the price of a meal for a family of four and the sustainability of the family offer. In the first year of the Standard, we have accredited nearly 40 cafés in museums, galleries and outdoor visitor attractions across the UK. Page 14
Kids in Museums Report of the Trustees For the y&ir ended 31 March 2024 Environmental Performance During 2023124, we continued to implement our climate action plan. This included staff participating in Carbon Literacy training. working to reduce our online file storage, updating our online resource about using museum collections to engage young people with the climate emergency, working to reduce the environmental impact of the Museum Youth Summit (the catering was all vegetarian and vegan) and running further training for museum staff. With increased business travel and the inclusion of an improved estimate for emissions from home working in the carbon calculator we use. our carbon emissions increased to an estimated 3.9 tonnes. We offset this by making a donation to projects certified by Goldstar.org Inclusivity and Relevance Our focus for 2023124 was on improving our recruitment processes to make them more accessible and inclusive. We piloted new recruitment processes for a new Team Administrator and a new Content and Communications Manager. We also began to update our Trustee recruitment processes. For staff recruitment, this included: Using information from Fair Museum Jobs and Curating for Change we have reviewed the information provided in our applicant packs to ensure they are as accessible as possible. Reviewing language in recruitment packs to ensure that as far as possible it is not gendered, and it is simple to understand. Removing all requirements about qualifications unless they are essential for the role (such as an accountancy qualification for a finance role). Removing specifications about a number of years of work being required in a past role. Providing a clear point of contact for all job applicants. Expanding our advertising network to include Job Centre Plus for appropriate roles. Providing feedback to all candidates. Providing questions in advance of interviews. We also worked on improving our Trustee recruitment: We reviewed and redesigned our Trustee application pack to offer information to make a Trustee role accessible to people with no prior experience. We will also be running two information sessions for potential Trustees. We sought advice from other organisation5 about promoting our Trustee vacancy to reach more diverse candidates. Page 15
Kids in Museums Report of the Trustees For the year ended 31 March 2024 We also worked hard to improve how we capture data from recruitment to better understand who is missing from the pool of applicants we attract. This learning will be applied to future recruitment rounds. Financial Review Financial performance Kids in Museums presents the 2023124 financial statements with the results yielding a deficit once the contribution from re51ricted funds are included. This is in spite of significant efforts to increase our income generating activities. Led by the Business Development Committee. we continued to see growth in income from sale5 of training and consultancy and the new Family Café Standard. We were pleased to be able to continue to secure income from trusts and foundations, including a new supporter, in a tough market. With the support of the Finance Committee, Kids in Museums continues to review and improve its financial processes. We have continued to refine policies and maintain rigorous control of expenditure. The Statement of Financial Activities is set out on page 21. Total income was £235,748 including £18,402 of restricted income (2023 £242,891). Total expenditure was £251,676 (2023 £243,346). There was a slight reduction in income compared to the previous year. This is the result of receiving a large. restricted grant in 2022123 which supported the Museum Youth Summit in 2023124. Expenditure remained at a similar level to the previous year. On 31 March 2024, unrestrictsd reserves stood at £39.827 (2023 £46.282). Restricted reserves at the end of the year stood at £2,827 (2023 £12.300). This reduction is the result of the large, restricted grant received in 2022123 being spent on the Museum Youth Summit during the year. Income Generation Our principal funders remain Arts Council England and the Welsh Government. During the year we secured £9,000 from trusts, foundations, and other organisations including one new donor and £2,284 from our Mammoth Supporters and other individual donors. We are grateful to PF Charitable Trust and those who wish to remain anonymou5 for their generous funding for our sector support programme. Page 16
Kids in Museums Report of the Trustees For the year ended 31 M2rch 2024 Our training, consultancy and the new Family Café Standard generated £47,663 This represents a significant increase on the previous year and the most income we have ever generated from these sources. The proportion of our income not coming from Arts Council England was 31% similar to the previous year (2022123 - 33Y.). Reserves policy Kids in Museums, Reserves Policy is to hold unrestricted reserves equivalent to the amount required to meet three months of core operating costs (salaries, essential overheads and any contracts for programme delivery that cannot immediately be broken). This is in line with st3ndard charity sector practice and advice from our Independent Examiners. In 2024125 this amounts to approximately £60,000. At the end of the 2023124, the amount held in unrestricted reserrfes was £39,827 (2 months of operating costs or 66% of the amount required). Whilst this does not meet our policy, the Board is content that it is sufficient to cover any unforeseen expenditure and around one and a half times the estimated cost of winding up the charity if it was no longer judged to be a going concern. The amount required in reserves is also significantly larger than the minimum cash threshold for the charity's operations. The Board and Finance Committee review the Reserves Policy every year. While Kids in Museums is not currently compliant with the level of reserves the policy requires, the Trustees are confident this does not expose the charity to any significant operational risk. At the next review of the policy, the Trustee5 will again consider the level of reserves required and assess whether any changes to industry standards may allow a lower reserves requirement. In the meantime. the charity aims to build towards the current target amount over the next decade. However, investment in the charity's programmes and operations will be prioritised if the charity is able to generate a surplus. Organisational information Governing document The charity is controlled by its governing documenL a deed of trust, and constitutes a limited company, limited by guarantee, as defined by the Companies Act 2006. The name of the charity is Kids in Museums. The constitution is set out in the Memorandum and Articles of Association dated 8 May 2016 as amended by Special Resolution 8 August 2018. The company is limited by guarantee and does not have share capital. The liability of each individual member is limited to £ l in the event of a winding up order. Pa8e 17
Kids in Museums Report of the Trustees For rhe year ended 31 March 2024 Recruitment of Trustees Serving as a Trustee is open to anyone who is interested in supporting the mission and vision of Kids in Museums in a governance role. Trustee roles are advertised openly. and Trustees are appointed after a rigorous application and interview process. We are prioritising diversifying our Board and during the year created new recruitment materials and overhauled inteniiew processes to make them more inclusive. Trustee appointments must be approved by the full Board of Trustees and Trustees must pass background checks and sign the Trustee regiscer. Trustees are appointed for an initial term of four years With the option to be reappointed for one further term. They are also members of the Company for their entire term of office. Kids in Museums reserves up to two Trustee role5 for young people aged 18-25. They are appointed for a one-year term with the option to be reappointed for a further year. Young Trustee5 go through a competitive recruitment process and are subject to the same checks as candidates for other Trustee roles. During the year we appointed new Young Tru5tee5, and one Trustee retired. Organisational structure The Board of Trustees meets four times per year to lead strategy developmenL scrutinise financial planning and review past performance. The Board of Trustees is supported by the Executive Director who reports to the Chair. Member5 of the Youth Panel can offer input to the Board of Trustees through the Young Trustees. The Finance Committee and Business Development Committee meet up to four times per year. They report to the Board of Trustees. The Finance Committee monitors income and expenditure, risk, financial controls and planning. The Business Development Committee oversees income generation strategy. There 15 also a Nominations Committee which is convened on an ad hoc basis to recruit new Trustees. Pay rise5 for staff are recommended to the Board of Trustees annually in March for the implementation in the new financial year. Any pay awards consider the cost of living. From l April 2024 we pay all ernployees and freelancers at least the London Living Wage. There were two changes to the staff team during the year. Our Team Administrator left in June 2023. The role was replaced like for like in August. In February 2024, our Content and Communications Manager left. This role was replaced like for like with a new starter in April 2024. Page 18
Kids in Museums Report of the Trustees For the year ended 31 March 2024 Risk management Kids in Museums maintains a register of the main risks facing the charity. The Trustees and the Executive Director review the Risk Register every quarter. The main risk currently facing the chariry is income generation. To address this, we have a strategy for training and consultancy and fundraising which has been updated to reflect the continuing impact of the cost of living crisis, high inflation, other cuts to museum funding (particularly from local authorities) and increased competition for other funding. Approved by order of the Board of Trustees on ....... behalf by. and signed on its Vanessa Eke - Chair of Trustees Page 19
Kids in Museums Independent Examiners Report to the Trustees For the year ended 31 March 2024 Independent examiner's report to the Trustees of Kids in Museums ('the Company,) I report to the charity trustees on my examination of the accounts of the Company for the year ended 31 March 2024. Responsibilities and basis of report As the charity's Trustees of the Company (and also its directors for the purposes of company law) you are responsible for the preparation of the accounts in accordance with the requirements of the Companies Act 2006 ('the 2006 Act,). Having satisfied myself that the accounts of the Company are not required to be audited under Part 16 of the 2006 Act and are eligible for independent examination, I report in respect of my examination of your charity's accounts as carried out under section 145 of the Charitie5 Act 2011 Cthe 201 l Att,). In carrying out my examination I have followed the Directions given by the Charity Commission under section 145{5) {b) of the 201 l Act. Independent examiner's statement I have completed my examination. I confirm that no matter5 have come to my attention in connection with the examination giving me cause to believe: accounting records were not kept in respect of the Company as required by section 386 of the 2006 Act: or the accounts do not accord with those records" or the accounts do not comply with the accounting requirements of section 396 of the 2006 Act other than any requirement that the accounts give a true and fair view which 15 not a matter considered as part of an independent exarnination: or the accounts have not been prepared in accordance with the methods and principles of the Statemenr of Recommended Practice for accounting and reporting by charities (applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102)). I have no concerns and have come acros5 no other matters in connection with the examination to which attention should be drawn in this report in order to enable a proper understanding of the accounts to be reacned. Richard Stonier FCA Deans, Chartered Accountants Gib50n House, Hurricane Court, Hurricane Close, Stafford, ST16 1 GZ Page 20
Kids in Museums Statement of Financial Activities For the year ended 31 March 2024 Statement of Financial Activities Unrestricted funds Restricted Funds 2024 total funds 2023 total funds Notes Income and Endowment5 from Donations and legacies 169,230 18.402 187,632 204,368 Charitable activities 47,663 47,663 38,434 Investment income 453 453 89 Total 217346 18 235 748 242891 Expenditure on Charitable activities Charitsble expenditure 223801 27 251676 243 346 Net expenditure 455 Reconciliation of funds Total funds brought forward 46,282 12,300 58,582 59.037 Total funds carried forward Page 21
Kids in Museum5 Balance Sheet 31 March 2024 Balance Sheet Unrestricted Restricted 2024 2023 funds Funds Total Funds Total Funds Note5 Fixed Assets Intangible assets Tangible assets 10 I ,000 877 1,000 877 3.000 2,271 Current Assets Debtors Cash in hand and at bank 14.699 28.428 14,699 31,255 19.048 37,929 2,827 Creditors Amounts falling due within one year (5,177) (5,177) (3,666) Net Current Assets Total Assets Le55 Current Liabilities 39.827 2,827 42,654 58,582 Net Assets Funds Unrestricted funds Restricted funds 39,827 2,827 46,282 12,300 Total funds Page 22
Kids in Museum5 Balance Sheet - continued 31 March 2024 The charitable company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 March 2024. The member5 have not required the company to obtain an audit of its financial statements for the year ended 31 March 2024 in accordance with Section 476 of the Companies Act 2006. The trustees acknowledge their responsibilities for (a) ensuring that the charitable company keeps accounting records that comply with Sections 386 and 387 of the Companies Act 2006 and {b) preparing financial statements which give a true and fair view of the state of affairs of the charitable company as at the end of each financial year and of its surplus or deficit for each financial year in accordance with the requirements of Sections 394 and 395 and which othen*vise comply with the requirements of the Companies Act 2006 relating to financial statements. so far as applicable to the charitable company. These financial statements have been prepared in accordance with the provisions applicable to charitable companies subject to the small companies. regime. The financial statements were approved by the Board of Trustees and authorised for issue on 41 I I IIOLII and were signed on its behalf by". Vanessa Eke - Chair of Trustees Page 23
Kids in Museum5 NoS to the Financial Statements For the year ended 31 March 2024 Notes to the Financial Statements Accounting Policies Basis of preparing the financial statements The financial statements of the charitable company, which is a public benefit entity under FRS 102, have been prepared in accordance with the Charities SORP (FRS 102) 'Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102) (effective l January 2019),, Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK 2nd Republic of Ireland, and the Companies Act 2006. The financial statements have been prepared under the historical cost convention. Kids in Museums is a charitable organisation in the United Kingdom. In the event of the charity being wound up, the liability in respect of the guarantee is limited to £ I per member of the charity. The address of the registered office is given in the charity information on page l of this Report. The nature of the charity's operations and principal activities are detailed in the Trustees Report. The charity constitutes a public benefit entity as defined by FRS 102. The financial statements have been prepared in accordance with Accounting 2nd Reporting by Charities: Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102) effective from l January 2015. the Financial Reporting Standard applicable in the United Kingdom and Republic of Ireland (FRS 102), and the Charities Act 2011. The financial statements have been prepared on a going concern basis as the trustees believe that no material uncertainties exist. The trustees have considered the level of funds held and the expected level of income and expenditure for 12 months from authorising these financial statements. The budgeted income and expenditure are sufficient with the level of reserves for the charity to be able to continue as a going concern. The financial statements are prepared under the historical cost convention. modified to include certain items at fair value. The financial statements are prepared In sterling which is the functional currency of the charity and rounded to the nearest £ l. The significant accounting policies applied in the preparation of these financial statements are set out below. These policies have been consistently applied to all years presented unless otherwise stated. Page 24
Kids in Museums Notes ¢0 the Financial statements - conunued For the year ended 31 March 2024 Financial reporting standard 102 - reduced disclosure exemptions The charitable company has taken advantage of the following disclosure exemptions in preparing these financial statements, as permitted by FRS 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland,: the requirements of Section 7 Statement of Cash Flows. Income All incoming resources are included in the Statement of Financial Activities (SOFA) when the charity is legally entitled to the income after any performance conditions have been met. the amount can be measured reliably, and it is probable that the income will be received. For donations to be recognised the charity will have been notified of the amounts and the settlement date in writing. If there are conditions attached to the donation and this requires a level of performance before entitlement can be obtsined, then income is deferred until those conditions are fully met or the fulfilment of those conditions is wirhin the control of the charity. and it is probable that they will be fulfilled. No amount is included in the financial statements for volunteer time in line with the SORP (FRS 102) Income from government and other grants are recogni5ed at fair value when the charity has entitlernent after any performance conditions have been meL it is probable that the income will be received, and the amount can be measured reliably. If entitlement is not met, then these amounts are deferred. Investment income is earned through holding assets for investment purposes, and it includes interest only. Interest income is recognised using the effective interest method. Expenditure All expenditure is accounted for on an accruals basis and has been classified under heading5 that aggregate all costs related to the category. Expenditure is recognised where there is a legal or constructive obligation to make payments to third partie5, it is probable that the settlement will be required, and the amount of the obligation can be measured reliably. Support and governance costs Support costs are those that assist the work of the charity but do not directly represent charitable activities and include governance costs. They are incurred directly in support of expenditure on the objectives of the charity. Page 25
Kids in Museums Notes to the Financial Statements - continued For the year ended 31 March 2024 Intangible assets Intangible assets acquired separately from a business are capitalised at cost. Intangible assets are amortised on a straight line basis over their useful lives. The useful lives of intangible assets are as follows.. Website I computer software - 6 years Provision is made for any impairment. Tangible fixed assets Tangible assets are depreciated on a straight line basis over their useful lives. The useful life of tangible assets are as follows: Computer equipment- 3 years Furniture l Fixtures - 5 years Tangible fixed assets are SLlted at cost (or deemed c05t) or valuation less accumulated depreciation and accumulated impairment losses. Cost includes costs directly attributable to making the asset capable of operating as intended. Taxation The charity is an exempt charity within the meaning of Schedule 3 of the Charities Act 2011 and is considered to pass the tests set out in Paragraph I Schedule 6 Finance Act 201 O and therefore it meets the definition of a charitable company for UK corporation tax purp05e5. Fund accounting Unrestricted funds are available for use at the discretion of the trustees in furtherance of the general objectives of the charity and which have not been designated for other purposes. Restricted fund5 are fund5 which are to be used in accordance with specific restrictions imposed by donor5 or which have been raised by the charity for particular purposes. The cost of raising and administering such funds are charged against the specific fund. The aim and use of each restricted fund is set out in the notes to the financial statements. Pension costs and other p05t-retirement benefits The charitable company operates a defined contribution pension scheme. Contributions payable to the charitable company's pension scheme are charged to the Statement of Financial Activities in the period to which they relate. Page 26
Kids in Museums NoS to the Financial Statements - continued For che year ended 31 March 2024 Debtors and creditors receivablel payable within one year Debtors and creditors with no stated interest rate and receivable or payable within one year are recorded at transaction price. Any losses arising from impairment are recognised in expenditure. Donations and Legacies 2024 2023 Art5 Council England Other voluntary funding Welsh Government Funding 162,944 11,284 13.404 162,944 27,376 14.048 Income from charitable activities 2024 2023 Training and consultancy Investment Income 2024 2023 Expenditure on Charitable Activities 2024 Staff costs Project C05t5 Property costs Other Totsl Direct charitable expenditure Support costs 159,065 63,924 222,989 10,552 18,135 28.687 2023 Stsff costs Project costs Property costs Other Total Direct charitable expenditure Support costs 158.608 42,008 200,616 15,840 26,890 42,730 Page 27
Kids in Mu5eum5 Notes to the Financial Statements - continued For the year ended 31 March 2024 Net expenditure is stated after charging 2024 2023 Depreciation - owned asset Other operating leases Website amort15ation Independent Examiner's fee 1,225 10,552 2,000 1,248 1,796 15,840 2,000 1,020 Trustees. remuneration and benefits There were no trustee5' remuneration or other benefits for the year ended 31 March 2024 (2023 nil). The total Trustees, travel and sub5iStence expenses for year ended 31 March 2024 wa5 £nil (2023 £135). The total number of trustees receiving expenses during the year was nil (2023 two). Staff cost5 2024 2023 Wages and salaries Social security costs Other pension costs 146,815 8,771 3,479 145.374 9,775 3,459 The total amount of employee benefits (including employer pension and national insurance contributions) received by key management personnel for their services to the charity was £51,982 (2023: £52,250). The average rnonthly number of employees during the year was as follows: 2024 2023 Support staff There were no employees who received total employee benefits of more than £60,000. Page 28
Kids in Museums Notes ¢0 the Financial Statements - continued For the year ended 31 March 2024 Comparatives for the Statement of Financial Activities Unrestricted funds Restricted funds Total fund5 Income and endowments from Donations and legacies 173,018 31,350 204,368 Charitable activities Other voluntary income 38,434 38,434 Investment income 89 89 Total 211541 242891 Expenditure on Charitable activities Charitable expenditure 0 243 346 Net Expenditure 455 ReconcilAation of Funds Total funds brought forward 59,037 59.037 Total funds carried forward Page 29
Kids in Museums Notes to the Financial S[atemen - continued For the year ended 31 March 2024 l O. Intangible Fixed Assets Cost At l April 2023 and 31 March 2024 Website Amortisation At l April 2023 Charge for the year 9,000 2,000 Ai 31 March 2024 Net book value At 31 March 2024 At 31 March 2023 Tangible Fixed As5et5 Fixtures and Fittings Computer Equipment Totals Cost At l April 2023 Disposals 1,596 (339) 7,065 (730) 8.661 (1.069) At 31 March 2024 Depreciation At l April 2023 Charge for year Eliminated on disposal 479 319 (170) 5,911 906 (730) 6,390 1,225 (900) At 31 March 2024 628 Net Book Value At 31 March 2024 At 31 March 2023 1,117 1,154 2,271 Page 30
Kid5 in Museums Notes to the Financial Statements - continued For the year ended 31 March 2024 Debtors: Amounts Falling Due Within One Year 2024 2023 Trade debtors Prepayments and accrued income 11,848 2,851 13,188 5,860 13. Creditors: amounts Falling Due Within One Year 2024 2023 Social security and other taxe5 Accruals and deferred income 2,013 3,164 2.646 1,020 14. Movement in Funds At 1.4.23 Net movement in funds At 31.3.24 Unrestricted funds General fund 46.282 (6.455) 39,827 Restricted funds Trusts and Foundations 12,300 (9,473) 2,827 Total Funds Page 31
Kids in Museums Notes to the Financial Statements contynued For the year ended 31 March 2024 14. cont. Movement in Funds Net movement in funds, included in the above are as follows: Incoming resources Resources expended Movement in funds Unrestricted funds General fund 217,346 (223,801) (6,455) Restricted funds Welsh Government Funding Trusts and Foundations 13,402 (13,402) 18,402 (27.875) (9.473) Total funds Comparatives for movement in funds At 1.4.22 Net movement Transfers in funds between funds At 31.3.23 Unrestricted funds General fund Designated funds - return to the office post pandemic 54.037 5,000 (12,755) 5,000 (5.000) 46.282 Restricted Funds Trusts and Foundations 12,300 12.300 Total funds Page 32
Kids in Museums Notes to the Financial Statements - continued For the year ended 31 March 2023 14. cont. Movement in Funds Comparative net movement in funds, included in the above are as follows: Incoming resources Resources expended Movement in funds Unrestricted funds General fund 211,541 (224,296) (12,755) Restricted funds Welsh Government grant Trusts and Foundation5 14,050 (14,050) 17,300 (5,000) 12,300 Total funds Restricted Funds Welsh Government Our grant from the Welsh Government enabled u5 to provide We15h language resources, training for staff from Welsh museums and Family Friendly Museum Audits for Welsh museums. The amount donated was £13,402. Benefact Group Our grant from Benefact Group enabled us to deliver The Future 15 Now: Museum Youth Summit in October 2023. Austin and Hope Pilkington Trust We were awarded a grant from the Austin and Hope Pilkington Trust to support our work to Anti-racist practice, this will be spent in 2024125. Related Party Disclosures Five Trustees donated a total of £1.300 during the year ending 31 March 2024 (2023 - £1,050). Page 33
Kid5 in Museums Detailed scatement of Financial Activiues For the year ended 31 March 2024 Detailed Statement of Financial Activities 2024 2023 Income and endowments Donations and Legacies Arts Counctl Ensland Welsh Government Other Voluntary Fundin8 162,944 13,404 11.284 162,944 14,048 27,376 204 368 Investment Income Deposit account interest 453 89 Charitable activities Training and consultancy Total incoming resources Expenditure Management costs Wages Social security Pensions Office rent Insurance Telephone Postage and stationery Programme costs Sundries Computer costs Amortisation - website Depreciation - computer equipment Depreciation - fixtures and fittings 146.815 8.771 3,479 10,552 626 637 692 63,924 2.926 6,229 2,lJOO 906 319 145.374 9,775 3.459 15,840 655 279 646 42,008 2,587 4,334 1,477 319 247 876 228 753 This page does not form part of the statutory financial statement5 Page 34
Kid5 in Mu5eum5 Detailed statement of Financial Attivitses For the year ended 31 March 2024 2024 2023 Finance Bank charges 145 202 Governance costs Trustees, expenses Trustee recruitment Accountancy and legal fees 2,407 1.371 12,000 1.020 1,248 Total resources expended Net expenditure This page does not form part of the statutory financial Stament Page 35