Registered company number (England and Wale5): 05809200
Registsred charity number (England and Wales): 1123658
Registered charity number (Scotland): SCOH490
Report of the Trustees and
unaudited Financial Statements
for the year ended 31 March 2024 for
Kids in Museums
Deans
Chartered Accountants
Gibson House
Hurricane Court
Hurricane Close
Stafford
ST16 IGZ

Kids in Museums
Content5 of the Financial Statements
For the year ended 31 March 2024
Contents
Reference and Administrative Detai15
Report of the Trustees
Independent Examiner's Report
20
Statement of Financial Activities
21
Balance Sheet
22
Notes to the Financial Statements
24
Decailed Statement of Financial Activities
34

Kids in Museums
Reference and Administrative Information
For the year ended 31 March 2024
The Trustees who are also Directors of the Charity for the purposes of the Companies Act 2006,
present their report with the Financial Statements of the Charity for the year ended 31 March 2024.
The Trustees have adopted the provisions of Accounting and Reporting by Charities: Statement of
Recommended Practice applicable to charities preparing their accounts in accordance with the
Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102) (effective I
January 2019).
Reference and Administrative Details
Registered company number (England and Wales): 05809200
Registered charity number (England and Wales): 1123658
Registered charity number (Scotland): SC044490
Registered office and administrative address: 2nd Floor, Rich Mix, 35-47 Bethnal Green Road. London,
EI 6LA
PresidenL Philip Mould OBE
Trustees:
Vanessa Eke (Chair)
Elizabeth McKay (Deputy Chair)
Steven Bogle
Anne Brisbin
Rachel Brodie (appointed on l December 2023)
Eilish Calnan (reappointed on 16 June 2023 and retired on 19 September 2024)
Shane Kavanagh (retired on 14 March 2024)
Rachel Kuhn
Christina Lister
Paul Marden
Morrigan Mason
Victoria Pinnington
Joe Rattray (appointed on l December 2023}
Jessica Thomas (appointed on 14 June 2024)
Guy Turton (appointed on 14 June 2024)
Company Secretsry: Alison Bowyer
Independent Examiner: Deans, Chartered Accountants, Gibson House. Hurricane Court, Hurricane
Close, Stafford, ST16 1 GZ
Bank: CAF Bank. 29 Kings Hill Avenue. Kings Hill. West Malling, KenL ME19 4JQ
Page I

Kid5 in Museums
Report of the Trustee5
For the year ended 31 March 2024
Objectives and Attivities
Objectives and aims
Kids in Museum5 was founded in 2003 by Dea Birkett and has grown into an award winning independent
charity that 15 dedicated to making museums more welcoming and accessible to children, young people
and families.
Our vision is that all families will be welcomed. involved and belong in museums, so every child and
young person is part of the experiences and opportunities that a museum offers.
Our mission is to work with museums nationwide to make them more welcoming of children, young
people and families.
Our objectives are to lead and support museums to:
Give children. young people and families a voice in museums and promote their vision of an
excellent. welcoming, accessible museum.
Establish standards of, sharing and celebrating best practice in work with children, young
people and families in museums.
Support a museum workforce that is highly skilled and well-informed about working with and
for all children, young people and families.
Contribute to building diverse future museum visitors. workers and decision-makers.
Public benefit
Having given due regard to Charity Commission guidance, the Trustees reaffirm that the charitable
purpose of Kids in Museums is for the public benefit.
Kids in Museums supports museums, public facing work with children, young people and families by
showcasing best practice, providing trusted information, online resources. training and consultancy,
and raising the profile of family friendly museums to Visitors.
Museums continue to face many challenges. Visitor numbers have not yet recovered to pre-pandemic
levels in contrast to other European countries. their funding has been squeezed especially by local
authority cuts. their audiences and costs have been affected by the cost of living crisis and they are
being called upon to try to respond to global events such as the climate and ecological emergency.
In our most recent sector survey, over 75Yo of respondents said Kids in Museums, offer was
imporcant and releJAnt to the museum sector. Our website, online resources and training are trusted
and valued by organisations across the museum sector. They help them to address common
challenge5 and strengthen their work with children, young people and families.
Page 2

Kid5 in Museums
Report of the Trustees
For the year ended 31 March 2024
Through initiatives such as Takeover Day, our Youth Panel and The Future is Now: Museum Youth
Summit, we have also created opportunities for young people to engage with museums. As a result,
many young people change their views of them, get involved with museum decision-marking and are
more likely to want to visit again.
All our work helps museums. galleries. historic houses and heriLige sites around the UK achieve their
charitable aims to promote public awareness of and access to their collections and offer educational
opportunities for children and young people.
Page 3

Kids in Museums
Report of che Trustees
For the year ended 31 March 2024
2023124 Key Achievements
We undertook all the activities described below to further our mission and vision to make museums
better places for children, young people and families to Visit. This includes creating programmes to
engage these groups with museums. raising awareness of how these groups view museums and what
they need from them, and training museum staff to increase their skills and expertise in supporting
visits by these audiences.
Kids in Museums was named Best Sector Support Organisation at the Museum + Heritage
Awards.
59 mu5eurns signed our co-created Manifesto during the year. This mean5 that around 1,200
museums worldwide have made a commitment to being family friendly using our Manifesto.
We launched the Kid5 in Museums Family Café Standard with Benugo in July 2023. Nearly 40
cafés have received accreditation for an excellent offer for families in its first year of operation.
The Kids in Museums Youth Panel, with generous support from Benefact Group, organised and
presented the Future is Now: Museum Youth Summit for 18-25s at Thinktank, Birmingham.
We received around 600 nominations for 110 different museurns for the Family Friendly
Museum Award 2023. We continued to run the Best Accessible Museum category and
introduced a new category for Best Museum Youth Project - Climate.
Our collection of over l 00 free online resources was viewed around 33.000 times. We created
seven new resources and case studies during the year.
Around 187 museums ran our free family museum trails including one based on the latest book
in the Twitch series by M G Leonard.
Around 420 museum stsff and freelancers attended our onSine national training se55ions.
Nearly 120 museums participated in our play-themed Takeover Day and Digitsl Takeover Day
working with around 2.700 children and young people.
The combined reach of our Twitter, Facebook, Linkedln and In5tagram accounts was over 1.54
million.
Our website had around 139k visits during the year.
Across all our activities (excluding website and online resources) around 440 museums engaged
with us at least once during the year.
Page 4

Kids in Museums
Report of the Trustees
For the year ended 31 March 2024
Kids in Museums Manifesto
During 2023124, 59 museums signed up to support and implement the six principles of the Kids in
Museums Manifesto. This came very close to meeting our annual target of 60 museums.
The sign ups mean that around 1,200 museums worldwide have committed to using the Manifesto. all
but two Arts Council England NPO-funded museums have signed up. and over 50°A of English
accredited museums.
Encouraging museums to continue to use the Manrfesto after signing up is an ongoing challenge for
Kids in Museums. We vrfant to see the Manifesto become an integral part of museum5' work wich
children, young people and families. This year, we launched a self-assessment tool for museums to
use to review their whole site against the Manifesto's six principles and understand both their
strengths and areas for development.
Family Friendly Museum Award
The number of nominations for the Family Friendly Museum Award increased again to around 600.
This signals a return to pre-pandemic levels and meant we achieved our targets for Award entries.
Autism in Museums. SEND in Museums and VocalEyes again supported the Best Accessible Museum
category. The number and quality of entries for this category continues to increase and we are pleased
to see the positive impact of promoting access to museums for all children, young people and families.
We introduced a new category for Best Museum Youth Project- Climate. The climate emergency is
an issue that our Youth Panel has identified as being important for museums to address and increase
their relevance to young people. We wanted to use the new category to showcase best practice in this
area and highlight how much young people value museums addressing social justice issues.
A panel of staff, Trustees, Kids in Museums Youth Panel members, volunteers, sector experts on the
climate emergency, past winners, students at a primary school local to our London office and ESOL
students from Hackney College collectively reviewed the applications and decided the shortlist.
Page 5

Kids in Museums
Reporr of the Trustees
For the year ended 31 March 2024
Shortlist
Best Large Museum
Horniman Museum and Gardens, London
Museum of Liverpool
National Maritime Museum, London
Best Medium Museum
The Beaney House of Art & Knowledge, Canterbury
Compton Verney. Warwickshire
Great North Museum: Hancock, Newcastle upon Tyne
The MAC, Belfast
Best Small Museum
Dylan Thomas Centre. Swansea
National Civil War Centre, Newark
Royal Cornwall Museum, Truro
Valence House Museum, Dagenham
Wolverhampton Art Gallery
Best Accessible Museum
Cannon Hall Museum. Park and Gardens, Barnsley
Craven Museum I Skipton Town Hall
Maidstone Museum
Just over l 00 families applied to be undercover family judges over the summer, with around 55
families visiting museum5 and a55e5sing them against our Manifesto. Their scores and reports
determined the winners of the Best Small. Medium and Large Museum categories as well as the Best
Accessible Museum. The Best Museum Youth Projert- Climate was judged by a panel made up of
Kids in Museums staff, Trustees and Youth Panel members as well as sector experts.
We continue to work to increase the diversity of the judging families. We achieved our target of
20Yo of the judging families having additional needs for a museum visit, but just fell short of our
target to improve the ethnic diversity of the judging families.
The Award winners were announced at a cerernony at the National Maritime Museum in October
2023 generously supported by Benugo. They were:
Overall Winner & Best Accessible Museum
Craven Museum I Skipton Town Hall
We are delighted that since winning the Family Friendly Museum Award. Craven Museum has gone on
to be shortlisted for the Art Fund Museum of the Year prize.
Page 6

Kids in Museums
Report of the Trustees
For the year ended 31 March 2024
Best Small Museum
Royal Cornwall Museum, Truro
Best Medium Museum
The Beaney House of Art and Knowledge, Canterbury
Best Large Museurn
Museum of Liverpool
Best Youth Project - Climate
Tullie
News about the Award winners was featured in First News and Primory Times as well as a number of
local papers in Yorkshire including Yorkshire Post and Telegraph ond Argus. It was extensively reported
acr05S the museum and heritage sector including being the lead story in the Museum Association
newsletter, the Art Fund Newsletter, NMDC Newsletter, History Hit and Best in Heritage.
Digital Takeover Day
Around 55 museums took part in Digital Takeover Day on 7July 2023. About 45/ (target 5Y.) of the
participating museums were new to the project, which is encouraging and suggests its continuing
relevance. The most popular reasons for taking part were wanting to pilot a new way of working and
wanting to work with young people in more depth. For the first time, Instagram overtook Xl Twitter
as the main channel young people used to post contenL
The main benefits museums identified from taking part were:
45/0 of young people said they would get more involved in museums because of taking part in
Digital Takeover Day (target 50%).
95Y• of museums were considering making a change in how they worked with children and
young people as a result of Digital Takeover Day {target 66%).
Some feedback from participants included:
"Part of our annuol progromme, and we like to Use Digital Takeover Doy GS a focus fvr u5 to trial Gnd take
risks and finding new ways of working with young People."
"It was such a lovely time with the young People. and we oll learnt so much and enjoyed the interaction. It also
encouraged our much older volunteers and visitors."
Page 7

Kid5 in Museums
Report of the Trustee5
For the year ended 31 March 2024
Takeover Day
Our theme for Takeover Day 2023 was play, a topic of increased relevance for the museum sector
and included in our Manifesto for the first time in 2022. We saw a 15Y (target 20Y) increase in the
number of museums participating in the even( although the numbers involved have not recovered to
pre-pandemic levels. 2,700 (target 2,250) children and young people took part in Takeover Days, an
increase of around 800 from the previous year.
Nearly one third of the museums that took part in Takeover Day in 2023 were first time participants.
This demonstrates the continuing value and relevance of the initiative. About half of the Takeover
Days had a play theme and many said they would do more play work as a result.
Our evaluation data showed that Takeover Day activities had an impact on both children and young
people and museums:
85Y (target 55Y.) of participating children and young people said they would get more
involved with other museum activities as a result of Takeover Day.
63% of participating museum staff said they gained a better understanding of young people's
points of view through Takeover Day acrivities.
75% (S￿A target) of museum staff are considering making changes to the way they work with
children and young people because of Takeover Day.
We have noticed that an increasing proportion of our Takeover Days involve primary schools,
reflecting broader trend5 in school trips.
Feedback from participants:
'Thonk you so much for today - it was truly fantastic. The children loved exploring, being taught about a
multitude of coreers Gnd hoving the opportunity to interact with the Public in leadership role5. Coming bock to
school they shored all their knowledge...
"The Pupils loved feeling like the museum was theirs for the day {sense of ownership), as well as getting to be
creotive obout their favourite objects. The Pupils enjoyed working in smaller groups than their usual class sizes.
Some pupils hod never been to a museum before ond said it was the best doy of their life and didn't want to
leavel Most Pupils said they were excited to come back with their families."
'The pupils all expressed how much they enjoyed porbcipating. At the end of the doy, they went round and
shared their fovourite moments from the day. Various Pupils highlighted how much they enjoyed the different
departments they partiC￿ated in Taking Over and expressed intsrest in exploring them as career possibilities."
Page 8

Kids in Museums
Report of the TrLr5tee5
For the year ended 31 March 2024
Museum trails
Our museum trails created in partnership with children's book publishers continue to be very popular.
As well as our ongoing collaboration with Walker Books, we were pleased to partner with Faber
during the year. The trails are a low or no cost way for museums to increase their offer for children
and families during school holiday periods and are highly valued. particularly by museums with more
limited resources for creating activities for families and children.
During the year. we were able to offer the following trails:
Blanksy the Street Cat based on the books of the same title by Gavin Puckett {Marchl April
2023).
The Stolen Songbird Museum Search based on The Stolen Songbird by Judith Eagle (August
2023).
The Eerie on Sea Monster Museum Tour based on Mermedusa by Thoma5 Taylor (October
2023).
The Twitchers Museum Adventure based on Feather by M G Leonard (February 2024).
Around 189 museums took part in the four trails. They were all available bilingually in English and
We15h. Among the key feedback v￿S the trails were easy to implement, attractive to family audiences
and supported family engagement with collections:
97% valued the trails being low cost and easy to implement.
62% said that the trails helped to promote family engagement with their collections.
25% said the trails helped them to reach new families.
Participant feedback included:
"As a new Museum ony opportunity to Partner with another orgonisotion helps expand our scope of visitors. As
the only venue in centrol London taking part we had severol visitors who said they come to us for the first time
because they saw we were toking port in the trail."
"Families reolty enjoyed 1¢ and it helps us to reach new audiences (especially 'non-user5' :.)"
"Thank you for continuing to Provide these trolls. os o small museum we find this so helpfull"
Page 9

lthds in Museums
Report of the Trus￿eS
For the year ended 31 March 2024
Youth Panel
The Kids in Museums Youth Panel is a group of16-25 year olds from all over the UK. Six new young
people joined the Panel in April 2023, and our Young Trustee5 have also become members. During
the year, Panel members were a central part of several Kids in Museums activities including shortlisting
and judging the Family Friendly Museum Award, participating in Digitsl Takeover Day and updating our
online resources.
In the first half of the year. the Panel programmed and delivered the Future is Now: Museum Youth
Summit which took place at Thinktank in Birmingham on 6 Ottober 2023. The Museum Youth
Summit aimed to build on current best practice in working alongside young people in museums and
develop new ideas about how museums could improve their provision for 18-25s.
The Museum Youth Summit was attended by about 40 young people from across the UK as well as
representatives from some key stakeholders. The feedback from attendees was very positive:
I 00% of attendees wanted Kids in Museums to run a similar event in the future.
I OO°A of attendees said they had a 'very good, or 'excellent' experience at the Summit.
80°A of attendees felt the views they shared at the event were valued by Kids in Museums (the
remaining 20Yo said somewhat) [T2rget 66Y.].
60% of attendees felt confident contributing the Summit tTarget 66%].
"I really enjoyed it - my highlight Wos heoring from other young People on the panel ond listening to their Yoice.
More time for questions would've improved the experience."
"Reolty fantosticl It was super enjoyable, and it wos really interesting ond educotional to listen to whot oll of
the speokers ond Panelists had to say. Everyone had an interesting que5tron or an answer to o question, ond
there wos lots of engaging discussion. All mund g￿0t event"
During the Museum Youth Summit, we were able to collect information and feedback about what
young people think of museums based on their experiences as visitor5, project participants and
employees. We committed to share this feedback with the museum secror and to provide practical
ideas for organisations to improve their offer for young people.
In March 2023, Panel members presented two online events to share the feedback with museum staff
and young people. They have built on this in 2024125 with an incredibly well received session at the
Museum + Heritage Show and an open letter to the museum sector.
Page 10

Kids in Museums
Reporr of the Trustees
For the year ended 31 March 2024
Volunteers
Our focu5 for volunteering continues to be creating opportunities for young people to volunteer and
gain experience through our Youth Panel. While attendance at Youth Panel meetings is voluntary, we
pay members for the work they do on projects and events such as the Museum Youth Summit.
We were supported by a Small number of additional volunteer5 who were part of specific projects,
for example the Family Friendly Museum Award. We are extremely grateful for this supporL
During the year we also hosted placement students from University College London and the
University of Leicester.
Volunteers gave 368 hours of time to Kids in Museums in 2023124, which is a hugely valued
contribution to our activities,
Online Resources
Our online resources are one of the most valued parts of our sector support programme. They were
viewed around 33.000 times during the year. We achieved our target of a new resource having 1,000
page views within 12 months of publication for most of our 2023124 output.
During the year, we published the following online resources:
How to hold a play-themed Takeover Day.
How can your museum safely welcome unaccompanied child visitors.
Maintaining healthy boundaries when working with young people.
Creating Family Friendly Exhibitions.
Creating Family Friendly Interpretation.
Creating Self-Guided Resources for Families.
Kids in Museums Manifesto Self-Asses5ment Tool.
Website and social media
Our website audience continues to grow. During the year, the site's overall performance wa5:
139k overall visits ( I l % more than 2022123).
222k page view (6% more than 2022123}.
Kids in Museums continues to have a prominent social media presence, which is important in reaching
both children. young people and families. and museum staff.
Page 11

Kids in Museum5
Report of the Trustees
For the year ended 31 March 2024
During the year. we gained over 4,320 follower5 across our social media channels. We ended the year
with:
38,000 Xl Twitter followers ( 100 increase during the year}.
7,951 followers on Facebook (1.096 increase during the year).
7,371 Instagram followers (1.795 increase during the year).
7,176 Linkedln followers (1,329 increase during the year).
This makes a toLII of around 60,500 across all channels.
In line with current industry trends, our reach on Xl Twitter has reduced. but held steady at 1.2
million (5irnilar to the previous year). Our engagement rate also held steady at an average of 2%. The
only channel which saw decreased reach was Facebook
On other channels. we saw significant increases in our reach. On Instagram our reach grew by almost
60% to about 76,000. Our reach on Linkedln almost doubled to 62,300. A5 a result of ongoing
challenges with Xl Twitter, these channels will be the focus of our social media activities in 2024125.
Training and Consultancy
Our Kids in Museums training and consulLincy offer continued to grow in 2023124. During the year we
ran:
Ten national online training sessions on topics including supporting and welcoming low income
families, welcoming SEND families front of house. creatin8 family friendly resources and
creating successful Youth Panels,
Four bespoke online training sessions for museums in Wales on topics including creating
inclusive activities for ALN families and working with under 5s.
A cohort about family friendly working with four museums from Levelling Up for Culture
Places in the North West.
Over thirty in person and online training sessions commissioned by individual museums or
Museum Development Organisations.
We also delivered 18 Family Friendly Museum Audits including four for museums in Wales
commissioned and funded by the Welsh governmenL
Feedback from our training sessions and audits remains extremely positive.
Page 12

Kids in Museums
Report of the Trustees
For the year ended 31 March 2024
National training sessions
96% of attendees rated sessions as 'very good, or 'excellent'.
96% of attendees said that they learned something from the training that they will share with
colleagues.
96Yo of attendees said they feel more confident in their work with children, young people and
familie5 as a result of attending the training.
Participant feedback about what they gained from the trainin{.
"I gained lots of really helpful informotion (both theoretical and Prartical) to rely on as I develop our museum's
learning Opportunities for under 5$"
"I feel inspiredl The session was reolty engaging ond hod lots of inspiration, practical odvice ond useful cose
studies. Thonks very much, it wos a greot sessionl"
Training sessions for Welsh museums:
I 00% of attendees felt they learned something they will share with colleagues as a result of the
sessions.
I 00% of attendees rated them 'Yery good, or 'excellent'.
Participant feedback about what they gained from the training:
' Absolutely, the examples used to show occessible. needs-bosed crafts and activities were really helpful ond
inspiring. The low-cosl sustoinable activities and crafts Presented by the Dylon Thomos Centre were 0150 really
useful os o catolyst for inclusive crofv'ng."
North West Family Friendly Museum Cohort
This was the first time we had run a cohort programme in Levelling Up for Culture areas. The four
participating organisations - Blackburn Museum, Grundy Art G211ery, Haworth Art Gallery and Wigan
Museum and Archives - found the experience very positive and reported that it had a significant
impact of their provision to welcome children, young people and families and their confidence in
working with local families.
I 00% of participants said they found the programme 'very' or 'extremely' valuable for their
museum.
IOOYO of participants said they felt more confident working with families because of the
programme.
Page 13

Kids in Museums
Report of the Trustees
For the year ended 31 March 2024
Participant feedback
The biggest impoct we have seen is the intmduction of sensory resources and our new family room. The famity
mom is used daily ond attracts a wide range of users. One of the surprises for us is thot young people (11-16)
use the room Gll the time. We have higher numbers of families using the activities. workshops ond resources
we hove created for families, ond we are Seeing o lot of repeat visits. (Haworth Art Gallery)
The programme is comprehensive ¥wthout feeling intimidating and all the odvice and suggestions given were
proctical, insightful. ond extremety useful. (Wigan Museum and Archives)
Audits
We continue to receive excellent feedback from museums that have taken part in a Family Friendly
Museum AudiL
"We have worked with our auditor to provide some quick wins and developed an oction plon to inform our
busine55 plon and continued improvements to our visitor offer..
"We hove been delighted with the Process and the recommendations received. The end result will greotly
improve our offering for young children and fomilies."
We have met or exceeded our targets in all areas of our training and consultancy work this year and
it is also making an increasing contribution to diversifying our income.
Family Café Standard
The Family Café Standard is a new benchmark that recognises cafés at museums and cultural institutions
that are great for families.
We developed the standard in Spring 2023 in partnership with catering company Benugo. which runs
museum cafés across the UK. The specifications are based on feedback from family judge5 for the Family
Friendly Museum Award, consultation for the Kids in Museums Manifesto and a survey of family museum
Vi51tors in summer 2021.
The accreditation 25sesses the information museum cafés provide before a visit. their facilities for
families such as offering bottle warmers and WiFi. the food choices and the price of a meal for a family
of four and the sustainability of the family offer.
In the first year of the Standard, we have accredited nearly 40 cafés in museums, galleries and outdoor
visitor attractions across the UK.
Page 14

Kids in Museums
Report of the Trustees
For the y&ir ended 31 March 2024
Environmental Performance
During 2023124, we continued to implement our climate action plan. This included staff participating
in Carbon Literacy training. working to reduce our online file storage, updating our online resource
about using museum collections to engage young people with the climate emergency, working to
reduce the environmental impact of the Museum Youth Summit (the catering was all vegetarian and
vegan) and running further training for museum staff.
With increased business travel and the inclusion of an improved estimate for emissions from home
working in the carbon calculator we use. our carbon emissions increased to an estimated 3.9 tonnes.
We offset this by making a donation to projects certified by Goldstar.org
Inclusivity and Relevance
Our focus for 2023124 was on improving our recruitment processes to make them more accessible
and inclusive. We piloted new recruitment processes for a new Team Administrator and a new
Content and Communications Manager. We also began to update our Trustee recruitment processes.
For staff recruitment, this included:
Using information from Fair Museum Jobs and Curating for Change we have reviewed the
information provided in our applicant packs to ensure they are as accessible as possible.
Reviewing language in recruitment packs to ensure that as far as possible it is not gendered,
and it is simple to understand.
Removing all requirements about qualifications unless they are essential for the role (such as
an accountancy qualification for a finance role).
Removing specifications about a number of years of work being required in a past role.
Providing a clear point of contact for all job applicants.
Expanding our advertising network to include Job Centre Plus for appropriate roles.
Providing feedback to all candidates.
Providing questions in advance of interviews.
We also worked on improving our Trustee recruitment:
We reviewed and redesigned our Trustee application pack to offer information to make a
Trustee role accessible to people with no prior experience. We will also be running two
information sessions for potential Trustees.
We sought advice from other organisation5 about promoting our Trustee vacancy to reach
more diverse candidates.
Page 15

Kids in Museums
Report of the Trustees
For the year ended 31 March 2024
We also worked hard to improve how we capture data from recruitment to better
understand who is missing from the pool of applicants we attract. This learning will be
applied to future recruitment rounds.
Financial Review
Financial performance
Kids in Museums presents the 2023124 financial statements with the results yielding a deficit once the
contribution from re51ricted funds are included. This is in spite of significant efforts to increase our
income generating activities. Led by the Business Development Committee. we continued to see
growth in income from sale5 of training and consultancy and the new Family Café Standard. We were
pleased to be able to continue to secure income from trusts and foundations, including a new
supporter, in a tough market.
With the support of the Finance Committee, Kids in Museums continues to review and improve its
financial processes. We have continued to refine policies and maintain rigorous control of expenditure.
The Statement of Financial Activities is set out on page 21. Total income was £235,748 including
£18,402 of restricted income (2023 £242,891). Total expenditure was £251,676 (2023 £243,346).
There was a slight reduction in income compared to the previous year. This is the result of receiving a
large. restricted grant in 2022123 which supported the Museum Youth Summit in 2023124. Expenditure
remained at a similar level to the previous year.
On 31 March 2024, unrestrictsd reserves stood at £39.827 (2023 £46.282). Restricted reserves at
the end of the year stood at £2,827 (2023 £12.300). This reduction is the result of the large,
restricted grant received in 2022123 being spent on the Museum Youth Summit during the year.
Income Generation
Our principal funders remain Arts Council England and the Welsh Government.
During the year we secured £9,000 from trusts, foundations, and other organisations including one
new donor and £2,284 from our Mammoth Supporters and other individual donors.
We are grateful to PF Charitable Trust and those who wish to remain anonymou5 for their generous
funding for our sector support programme.
Page 16

Kids in Museums
Report of the Trustees
For the year ended 31 M2rch 2024
Our training, consultancy and the new Family Café Standard generated £47,663 This represents a
significant increase on the previous year and the most income we have ever generated from these
sources. The proportion of our income not coming from Arts Council England was 31% similar to
the previous year (2022123 - 33Y.).
Reserves policy
Kids in Museums, Reserves Policy is to hold unrestricted reserves equivalent to the amount required
to meet three months of core operating costs (salaries, essential overheads and any contracts for
programme delivery that cannot immediately be broken). This is in line with st3ndard charity sector
practice and advice from our Independent Examiners. In 2024125 this amounts to approximately
£60,000.
At the end of the 2023124, the amount held in unrestricted reserrfes was £39,827 (2 months of
operating costs or 66% of the amount required). Whilst this does not meet our policy, the Board is
content that it is sufficient to cover any unforeseen expenditure and around one and a half times the
estimated cost of winding up the charity if it was no longer judged to be a going concern. The amount
required in reserves is also significantly larger than the minimum cash threshold for the charity's
operations.
The Board and Finance Committee review the Reserves Policy every year. While Kids in Museums is
not currently compliant with the level of reserves the policy requires, the Trustees are confident this
does not expose the charity to any significant operational risk. At the next review of the policy, the
Trustee5 will again consider the level of reserves required and assess whether any changes to industry
standards may allow a lower reserves requirement.
In the meantime. the charity aims to build towards the current target amount over the next decade.
However, investment in the charity's programmes and operations will be prioritised if the charity is
able to generate a surplus.
Organisational information
Governing document
The charity is controlled by its governing documenL a deed of trust, and constitutes a limited
company, limited by guarantee, as defined by the Companies Act 2006. The name of the charity is
Kids in Museums. The constitution is set out in the Memorandum and Articles of Association dated 8
May 2016 as amended by Special Resolution 8 August 2018. The company is limited by guarantee and
does not have share capital. The liability of each individual member is limited to £ l in the event of a
winding up order.
Pa8e 17

Kids in Museums
Report of the Trustees
For rhe year ended 31 March 2024
Recruitment of Trustees
Serving as a Trustee is open to anyone who is interested in supporting the mission and vision of Kids
in Museums in a governance role. Trustee roles are advertised openly. and Trustees are appointed
after a rigorous application and interview process. We are prioritising diversifying our Board and
during the year created new recruitment materials and overhauled inteniiew processes to make them
more inclusive.
Trustee appointments must be approved by the full Board of Trustees and Trustees must pass
background checks and sign the Trustee regiscer. Trustees are appointed for an initial term of four
years With the option to be reappointed for one further term. They are also members of the
Company for their entire term of office.
Kids in Museums reserves up to two Trustee role5 for young people aged 18-25. They are appointed
for a one-year term with the option to be reappointed for a further year. Young Trustee5 go through
a competitive recruitment process and are subject to the same checks as candidates for other
Trustee roles.
During the year we appointed new Young Tru5tee5, and one Trustee retired.
Organisational structure
The Board of Trustees meets four times per year to lead strategy developmenL scrutinise financial
planning and review past performance. The Board of Trustees is supported by the Executive
Director who reports to the Chair. Member5 of the Youth Panel can offer input to the Board of
Trustees through the Young Trustees.
The Finance Committee and Business Development Committee meet up to four times per year.
They report to the Board of Trustees. The Finance Committee monitors income and expenditure,
risk, financial controls and planning. The Business Development Committee oversees income
generation strategy. There 15 also a Nominations Committee which is convened on an ad hoc basis
to recruit new Trustees.
Pay rise5 for staff are recommended to the Board of Trustees annually in March for the
implementation in the new financial year. Any pay awards consider the cost of living. From l April
2024 we pay all ernployees and freelancers at least the London Living Wage.
There were two changes to the staff team during the year. Our Team Administrator left in June
2023. The role was replaced like for like in August. In February 2024, our Content and
Communications Manager left. This role was replaced like for like with a new starter in April 2024.
Page 18

Kids in Museums
Report of the Trustees
For the year ended 31 March 2024
Risk management
Kids in Museums maintains a register of the main risks facing the charity. The Trustees and the
Executive Director review the Risk Register every quarter.
The main risk currently facing the chariry is income generation. To address this, we have a
strategy for training and consultancy and fundraising which has been updated to reflect the
continuing impact of the cost of living crisis, high inflation, other cuts to museum funding
(particularly from local authorities) and increased competition for other funding.
Approved by order of the Board of Trustees on .......
behalf by.
and signed on its
Vanessa Eke - Chair of Trustees
Page 19

Kids in Museums
Independent Examiners Report to the Trustees
For the year ended 31 March 2024
Independent examiner's report to the Trustees of Kids in Museums ('the Company,)
I report to the charity trustees on my examination of the accounts of the Company for the year
ended 31 March 2024.
Responsibilities and basis of report
As the charity's Trustees of the Company (and also its directors for the purposes of company law)
you are responsible for the preparation of the accounts in accordance with the requirements of the
Companies Act 2006 ('the 2006 Act,).
Having satisfied myself that the accounts of the Company are not required to be audited under Part
16 of the 2006 Act and are eligible for independent examination, I report in respect of my
examination of your charity's accounts as carried out under section 145 of the Charitie5 Act 2011
Cthe 201 l Att,). In carrying out my examination I have followed the Directions given by the Charity
Commission under section 145{5) {b) of the 201 l Act.
Independent examiner's statement
I have completed my examination. I confirm that no matter5 have come to my attention in connection
with the examination giving me cause to believe:
accounting records were not kept in respect of the Company as required by section 386 of the
2006 Act: or
the accounts do not accord with those records" or
the accounts do not comply with the accounting requirements of section 396 of the 2006 Act
other than any requirement that the accounts give a true and fair view which 15 not a matter
considered as part of an independent exarnination: or
the accounts have not been prepared in accordance with the methods and principles of the
Statemenr of Recommended Practice for accounting and reporting by charities (applicable to
charities preparing their accounts in accordance with the Financial Reporting Standard
applicable in the UK and Republic of Ireland (FRS 102)).
I have no concerns and have come acros5 no other matters in connection with the examination to
which attention should be drawn in this report in order to enable a proper understanding of the
accounts to be reacned.
Richard Stonier FCA
Deans, Chartered Accountants
Gib50n House, Hurricane Court, Hurricane Close, Stafford, ST16 1 GZ
Page 20

Kids in Museums
Statement of Financial Activities
For the year ended 31 March 2024
Statement of Financial Activities
Unrestricted
funds
Restricted
Funds
2024 total
funds
2023 total
funds
Notes
Income and Endowment5
from
Donations and legacies
169,230
18.402
187,632
204,368
Charitable activities
47,663
47,663
38,434
Investment income
453
453
89
Total
217346
18
235 748
242891
Expenditure on
Charitable activities
Charitsble expenditure
223801
27
251676
243 346
Net expenditure
455
Reconciliation of funds
Total funds brought forward
46,282
12,300
58,582
59.037
Total funds carried forward
Page 21

Kids in Museum5
Balance Sheet
31 March 2024
Balance Sheet
Unrestricted Restricted
2024
2023
funds
Funds Total Funds Total Funds
Note5
Fixed Assets
Intangible assets
Tangible assets
10
I ,000
877
1,000
877
3.000
2,271
Current Assets
Debtors
Cash in hand and at bank
14.699
28.428
14,699
31,255
19.048
37,929
2,827
Creditors
Amounts falling due within one year
(5,177)
(5,177)
(3,666)
Net Current Assets
Total Assets Le55 Current Liabilities
39.827
2,827
42,654
58,582
Net Assets
Funds
Unrestricted funds
Restricted funds
39,827
2,827
46,282
12,300
Total funds
Page 22

Kids in Museum5
Balance Sheet - continued
31 March 2024
The charitable company is entitled to exemption from audit under Section 477 of the Companies Act
2006 for the year ended 31 March 2024.
The member5 have not required the company to obtain an audit of its financial statements for the
year ended 31 March 2024 in accordance with Section 476 of the Companies Act 2006.
The trustees acknowledge their responsibilities for
(a) ensuring that the charitable company keeps accounting records that comply with Sections 386
and 387 of the Companies Act 2006 and
{b) preparing financial statements which give a true and fair view of the state of affairs of the
charitable company as at the end of each financial year and of its surplus or deficit for each
financial year in accordance with the requirements of Sections 394 and 395 and which
othen*vise comply with the requirements of the Companies Act 2006 relating to financial
statements. so far as applicable to the charitable company.
These financial statements have been prepared in accordance with the provisions applicable to
charitable companies subject to the small companies. regime.
The financial statements were approved by the Board of Trustees and authorised for issue on 41 I I IIOLII
and were signed on its behalf by".
Vanessa Eke - Chair of Trustees
Page 23

Kids in Museum5
No￿S to the Financial Statements
For the year ended 31 March 2024
Notes to the Financial Statements
Accounting Policies
Basis of preparing the financial statements
The financial statements of the charitable company, which is a public benefit entity under FRS
102, have been prepared in accordance with the Charities SORP (FRS 102) 'Accounting and
Reporting by Charities: Statement of Recommended Practice applicable to charities preparing
their accounts in accordance with the Financial Reporting Standard applicable in the UK and
Republic of Ireland (FRS 102) (effective l January 2019),, Financial Reporting Standard 102 'The
Financial Reporting Standard applicable in the UK 2nd Republic of Ireland, and the Companies
Act 2006. The financial statements have been prepared under the historical cost convention.
Kids in Museums is a charitable organisation in the United Kingdom. In the event of the charity
being wound up, the liability in respect of the guarantee is limited to £ I per member of the
charity. The address of the registered office is given in the charity information on page l of this
Report. The nature of the charity's operations and principal activities are detailed in the
Trustees Report.
The charity constitutes a public benefit entity as defined by FRS 102. The financial statements
have been prepared in accordance with Accounting 2nd Reporting by Charities: Statement of
Recommended Practice applicable to charities preparing their accounts in accordance with the
Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102) effective
from l January 2015. the Financial Reporting Standard applicable in the United Kingdom and
Republic of Ireland (FRS 102), and the Charities Act 2011.
The financial statements have been prepared on a going concern basis as the trustees believe
that no material uncertainties exist. The trustees have considered the level of funds held and
the expected level of income and expenditure for 12 months from authorising these financial
statements. The budgeted income and expenditure are sufficient with the level of reserves for
the charity to be able to continue as a going concern.
The financial statements are prepared under the historical cost convention. modified to include
certain items at fair value. The financial statements are prepared In sterling which is the
functional currency of the charity and rounded to the nearest £ l.
The significant accounting policies applied in the preparation of these financial statements are
set out below. These policies have been consistently applied to all years presented unless
otherwise stated.
Page 24

Kids in Museums
Notes ¢0 the Financial statements - conunued
For the year ended 31 March 2024
Financial reporting standard 102 - reduced disclosure exemptions
The charitable company has taken advantage of the following disclosure exemptions in
preparing these financial statements, as permitted by FRS 102 'The Financial Reporting Standard
applicable in the UK and Republic of Ireland,:
the requirements of Section 7 Statement of Cash Flows.
Income
All incoming resources are included in the Statement of Financial Activities (SOFA) when the
charity is legally entitled to the income after any performance conditions have been met. the
amount can be measured reliably, and it is probable that the income will be received.
For donations to be recognised the charity will have been notified of the amounts and the
settlement date in writing. If there are conditions attached to the donation and this requires a
level of performance before entitlement can be obtsined, then income is deferred until those
conditions are fully met or the fulfilment of those conditions is wirhin the control of the charity.
and it is probable that they will be fulfilled.
No amount is included in the financial statements for volunteer time in line with the SORP (FRS
102)
Income from government and other grants are recogni5ed at fair value when the charity has
entitlernent after any performance conditions have been meL it is probable that the income will
be received, and the amount can be measured reliably. If entitlement is not met, then these
amounts are deferred.
Investment income is earned through holding assets for investment purposes, and it includes
interest only. Interest income is recognised using the effective interest method.
Expenditure
All expenditure is accounted for on an accruals basis and has been classified under heading5 that
aggregate all costs related to the category. Expenditure is recognised where there is a legal or
constructive obligation to make payments to third partie5, it is probable that the settlement will
be required, and the amount of the obligation can be measured reliably.
Support and governance costs
Support costs are those that assist the work of the charity but do not directly represent
charitable activities and include governance costs. They are incurred directly in support of
expenditure on the objectives of the charity.
Page 25

Kids in Museums
Notes to the Financial Statements - continued
For the year ended 31 March 2024
Intangible assets
Intangible assets acquired separately from a business are capitalised at cost.
Intangible assets are amortised on a straight line basis over their useful lives. The useful lives of
intangible assets are as follows..
Website I computer software - 6 years
Provision is made for any impairment.
Tangible fixed assets
Tangible assets are depreciated on a straight line basis over their useful lives. The useful life of
tangible assets are as follows:
Computer equipment- 3 years
Furniture l Fixtures - 5 years
Tangible fixed assets are SLlted at cost (or deemed c05t) or valuation less accumulated
depreciation and accumulated impairment losses. Cost includes costs directly attributable to
making the asset capable of operating as intended.
Taxation
The charity is an exempt charity within the meaning of Schedule 3 of the Charities Act 2011
and is considered to pass the tests set out in Paragraph I Schedule 6 Finance Act 201 O and
therefore it meets the definition of a charitable company for UK corporation tax purp05e5.
Fund accounting
Unrestricted funds are available for use at the discretion of the trustees in furtherance of the
general objectives of the charity and which have not been designated for other purposes.
Restricted fund5 are fund5 which are to be used in accordance with specific restrictions
imposed by donor5 or which have been raised by the charity for particular purposes. The cost
of raising and administering such funds are charged against the specific fund. The aim and use of
each restricted fund is set out in the notes to the financial statements.
Pension costs and other p05t-retirement benefits
The charitable company operates a defined contribution pension scheme. Contributions
payable to the charitable company's pension scheme are charged to the Statement of Financial
Activities in the period to which they relate.
Page 26

Kids in Museums
No￿S to the Financial Statements - continued
For che year ended 31 March 2024
Debtors and creditors receivablel payable within one year
Debtors and creditors with no stated interest rate and receivable or payable within one year are
recorded at transaction price. Any losses arising from impairment are recognised in expenditure.
Donations and Legacies
2024
2023
Art5 Council England
Other voluntary funding
Welsh Government Funding
162,944
11,284
13.404
162,944
27,376
14.048
Income from charitable activities
2024
2023
Training and consultancy
Investment Income
2024
2023
Expenditure on Charitable Activities
2024
Staff costs
Project C05t5 Property costs
Other
Totsl
Direct charitable
expenditure
Support costs
159,065
63,924
222,989
10,552
18,135
28.687
2023
Stsff costs
Project costs Property costs
Other
Total
Direct charitable
expenditure
Support costs
158.608
42,008
200,616
15,840
26,890
42,730
Page 27

Kids in Mu5eum5
Notes to the Financial Statements - continued
For the year ended 31 March 2024
Net expenditure is stated after charging
2024
2023
Depreciation - owned asset
Other operating leases
Website amort15ation
Independent Examiner's fee
1,225
10,552
2,000
1,248
1,796
15,840
2,000
1,020
Trustees. remuneration and benefits
There were no trustee5' remuneration or other benefits for the year ended 31 March 2024 (2023
nil).
The total Trustees, travel and sub5iStence expenses for year ended 31 March 2024 wa5 £nil (2023
£135). The total number of trustees receiving expenses during the year was nil (2023 two).
Staff cost5
2024
2023
Wages and salaries
Social security costs
Other pension costs
146,815
8,771
3,479
145.374
9,775
3,459
The total amount of employee benefits (including employer pension and national insurance
contributions) received by key management personnel for their services to the charity was
£51,982 (2023: £52,250).
The average rnonthly number of employees during the year was as follows:
2024
2023
Support staff
There were no employees who received total employee benefits of more than £60,000.
Page 28

Kids in Museums
Notes ¢0 the Financial Statements - continued
For the year ended 31 March 2024
Comparatives for the Statement of Financial Activities
Unrestricted
funds
Restricted
funds
Total
fund5
Income and endowments from
Donations and legacies
173,018
31,350
204,368
Charitable activities
Other voluntary income
38,434
38,434
Investment income
89
89
Total
211541
242891
Expenditure on
Charitable activities
Charitable expenditure
0 243 346
Net Expenditure
455
ReconcilAation of Funds
Total funds brought forward
59,037
59.037
Total funds carried forward
Page 29

Kids in Museums
Notes to the Financial S[atemen￿ - continued
For the year ended 31 March 2024
l O. Intangible Fixed Assets
Cost
At l April 2023 and 31 March 2024
Website
Amortisation
At l April 2023
Charge for the year
9,000
2,000
Ai 31 March 2024
Net book value
At 31 March 2024
At 31 March 2023
Tangible Fixed As5et5
Fixtures and
Fittings
Computer
Equipment
Totals
Cost
At l April 2023
Disposals
1,596
(339)
7,065
(730)
8.661
(1.069)
At 31 March 2024
Depreciation
At l April 2023
Charge for year
Eliminated on disposal
479
319
(170)
5,911
906
(730)
6,390
1,225
(900)
At 31 March 2024
628
Net Book Value
At 31 March 2024
At 31 March 2023
1,117
1,154
2,271
Page 30

Kid5 in Museums
Notes to the Financial Statements - continued
For the year ended 31 March 2024
Debtors: Amounts Falling Due Within One Year
2024
2023
Trade debtors
Prepayments and accrued income
11,848
2,851
13,188
5,860
13.
Creditors: amounts Falling Due Within One Year
2024
2023
Social security and other taxe5
Accruals and deferred income
2,013
3,164
2.646
1,020
14.
Movement in Funds
At 1.4.23
Net
movement
in funds
At 31.3.24
Unrestricted funds
General fund
46.282
(6.455)
39,827
Restricted funds
Trusts and Foundations
12,300
(9,473)
2,827
Total Funds
Page 31

Kids in Museums
Notes to the Financial Statements contynued
For the year ended 31 March 2024
14. cont. Movement in Funds
Net movement in funds, included in the above are as follows:
Incoming
resources
Resources
expended
Movement
in funds
Unrestricted funds
General fund
217,346
(223,801)
(6,455)
Restricted funds
Welsh Government Funding
Trusts and Foundations
13,402
(13,402)
18,402
(27.875)
(9.473)
Total funds
Comparatives for movement in funds
At 1.4.22 Net movement
Transfers
in funds between funds
At 31.3.23
Unrestricted funds
General fund
Designated funds - return to
the office post pandemic
54.037
5,000
(12,755)
5,000
(5.000)
46.282
Restricted Funds
Trusts and Foundations
12,300
12.300
Total funds
Page 32

Kids in Museums
Notes to the Financial Statements - continued
For the year ended 31 March 2023
14. cont. Movement in Funds
Comparative net movement in funds, included in the above are as follows:
Incoming resources
Resources expended
Movement in funds
Unrestricted funds
General fund
211,541
(224,296)
(12,755)
Restricted funds
Welsh Government
grant
Trusts and Foundation5
14,050
(14,050)
17,300
(5,000)
12,300
Total funds
Restricted Funds
Welsh Government
Our grant from the Welsh Government enabled u5 to provide We15h language resources, training for
staff from Welsh museums and Family Friendly Museum Audits for Welsh museums. The amount
donated was £13,402.
Benefact Group
Our grant from Benefact Group enabled us to deliver The Future 15 Now: Museum Youth Summit in
October 2023.
Austin and Hope Pilkington Trust
We were awarded a grant from the Austin and Hope Pilkington Trust to support our work to
Anti-racist practice, this will be spent in 2024125.
Related Party Disclosures
Five Trustees donated a total of £1.300 during the year ending 31 March 2024 (2023 - £1,050).
Page 33

Kid5 in Museums
Detailed scatement of Financial Activiues
For the year ended 31 March 2024
Detailed Statement of Financial Activities
2024
2023
Income and endowments
Donations and Legacies
Arts Counctl Ensland
Welsh Government
Other Voluntary Fundin8
162,944
13,404
11.284
162,944
14,048
27,376
204 368
Investment Income
Deposit account interest
453
89
Charitable activities
Training and consultancy
Total incoming resources
Expenditure
Management costs
Wages
Social security
Pensions
Office rent
Insurance
Telephone
Postage and stationery
Programme costs
Sundries
Computer costs
Amortisation - website
Depreciation - computer equipment
Depreciation - fixtures and fittings
146.815
8.771
3,479
10,552
626
637
692
63,924
2.926
6,229
2,lJOO
906
319
145.374
9,775
3.459
15,840
655
279
646
42,008
2,587
4,334
1,477
319
247 876
228 753
This page does not form part of the statutory financial statement5
Page 34

Kid5 in Mu5eum5
Detailed statement of Financial Attivitses
For the year ended 31 March 2024
2024
2023
Finance
Bank charges
145
202
Governance costs
Trustees, expenses
Trustee recruitment
Accountancy and legal fees
2,407
1.371
12,000
1.020
1,248
Total resources expended
Net expenditure
This page does not form part of the statutory financial Sta￿ment
Page 35