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← Kick IT Out

2024-06-30-accounts

Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC

Kick It Out

Report of the Trustees & Financial Statements For the Year Ended 30 June 2024

REGISTERED CHARITY NO: 1104056 | REGISTERED COMPANY NO: 03388001

Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC

For the Year Ended 30 June 2024 | Reg. Company No: 03388001

STRATEGIC REPORT

The Trustees who are also directors of the Charitable Company for the purposes of the Companies Act 2006, present their report with the financial statements of the Charitable Company for the year ended 30 June 2024. The Trustees have adopted the provisions of Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities in preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102) (effective 1 January 2019).

OBJECTIVES AND ACTIVITIES

Public benefit

The Board of Trustees confirm that they have complied with their duty to have due regard to the guidance on public benefit published by the Charity Commission in exercising their power or duties. The public benefit of the Charitable Company's activities are outlined under 'Objectives and Activities'.

STRUCTURE, GOVERNANCE AND MANAGEMENT

Membership

Kick It Out is a company limited by guarantee and was incorporated on 12th June 1997 and registered as a Charitable Company on 1st June 2004. The Charitable Company was established under a memorandum of association which established the objects and powers of the charitable company and is governed under its articles of association. The Charitable Company has two categories of Members: Full Members and Football Body Members. The Trustees are each Full Members.

The Football Body Members are:

Full Members of the Charitable Company have voting rights and guarantee to contribute an amount not exceeding £1 to the assets of the Charitable Company in the event of winding up. The total number of such guarantees at 30th June 2024 was 8 (2023: 7).

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Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC

For the Year Ended 30 June 2024 | Reg. Company No: 03388001

Recruitment and appointment of new Trustees

New Trustees are appointed by the Trustees, who may also determine the number of Trustees from time to time between a minimum of three and a maximum of eight (including the Football Body Trustee).

The Football Body Members are collectively entitled to appoint, remove and replace one Trustee (the Football Body Trustee).

No employees of the Charitable Company are eligible to be elected as a Trustee.

Organisational structure

Kick It Out is managed through a Board of Trustees, chaired by Sanjay Bhandari who was appointed as Chair in September 2019.

The organisation has established two Board sub-committees with formal governance responsibility delegated by the Board: a People and Culture Committee and Finance and Risk Group. Each is chaired by a Trustee. The organisation has also established advisory groups from time to time, which have no formal governance role but which provide expert input on specific issues. These include a Football Advisory Board (chaired by the Chief Executive Officer of Kick It Out), an Antisemitism Working Group (independently chaired by Lord Mann) and an Islamophobia Working Group (independently chaired by Baroness Warsi).

At the year end the Charitable Company employed 22 members of staff.

Induction and training of new Trustees

Upon appointment, new Trustees are provided with the most recent audited financial statements and copies of the previous year's minutes of Trustees' meetings. In addition, new Trustees are given a briefing by the secretary on the Charitable Company's policies and procedures. Further training requirements are assessed on the basis of need. Trustees are made aware of the availability of training courses to help them perform their role to the standards recommended by the Charity Commission.

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Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC

For the Year Ended 30 June 2024 | Reg. Company No: 03388001

STRUCTURE, GOVERNANCE AND MANAGEMENT

Funding from Football Body Members

Just under half of the resources received in the year were from the four organisations that are Football Body Members of the Charitable Company. As noted above, the four organisations nominate a single Trustee.

Risk management

The Trustees have a duty to identify and review the risks to which the Charitable Company is exposed and to ensure appropriate controls are in place to provide reasonable assurance against fraud and error.

Policies are in place to manage risk. The Finance and Risk Group meets at least quarterly, as a sub-committee of the Board, to monitor and assess risk and the culture and approach to risk management. The Finance and Risk Group reports regularly to the Trustees at every Board meeting.

A description of some key areas of potential risk is set out below.

Financial Risk

The organisation, which has historically been core funded through the football bodies, has expanded its funding base over the last 3 years; this will be a key focus for further expansion in 2025 and beyond.

Reputational Risk

Kick It Out's profile remains high within the media. Kick It Out continues to work to develop further media partners to work collaboratively on campaigns. The Board also has Trustees with expertise in marketing, finance, strategy, law, fan engagement, the media, politics and professional football to ensure that the organisation maintains its strong and considered reputation.

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Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC

For the Year Ended 30 June 2024 | Reg. Company No: 03388001

REFERENCE AND ADMINISTRATIVE DETAILS

Registered Company number

03388001 (England and Wales)

Registered Charitable Company number

1104056 (England and Wales)

Registered office

605 Albert House

256-260 Old Street

London EC1V 9DD

Trustees

Sanjay Bhandari - Chair Kevin Miles Christina Paouros

Sarah Jane Louise Batters Diana Mayze

Daniel Charles Rhys Jones Westley Nathan Morgan Matthew Boffey

Company Secretary

Mr Anthony Burnett (resigned June 2024) Samuel Okafor (appointed in July 2024)

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Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC

For the Year Ended 30 June 2024 | Reg. Company No: 03388001

REFERENCE AND ADMINISTRATIVE DETAILS

Auditors

Sedulo Audit Limited 605 Albert House 256-260 Old Street

London EC1V 9DD

Bank

Barclays Bank UK PLC 1 Churchill Place London E14 5HP

Solicitors

Herbert Smith Freehills LLP 12 Primrose Street London EC2A 2EG

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For the Year Ended 30 June 2024 | Reg. Company No: 03388001

OBJECTIVES AND ACTIVITIES

Since 1993, Kick It Out has been at the heart of the fight against discrimination in football, leading the charge for positive change.

Kick It Out will continue to lead the fight with a clear purpose and vision:

Voice. Skills. Talent.

Voice: We’ll amplify unheard voices, lead debates on fighting discrimination and advocate for change

Through our working groups and networks, we’ll drive progress on issues like Antisemitism, Islamophobia and homophobia. We’ll guide best practice on Equality, Diversity and Inclusion (EDI) in sport. And we’ll work with partners to lead football’s response to online abuse, lobbying MPs to make sure the Online Safety Act (OSA) lives up to its name.

Skills: We’ll create understanding and build knowledge

Through our digital learning platform, we’ll make it easier for elite clubs, grassroots teams and everyone in between to learn how to fight discrimination. And we’ll scale up our fan education programme, to help more people found guilty of abuse to kick it out for good.

Talent: We’ll inspire opportunity and connect it with unseen talent

Battling inequality means creating more chances for people from every background. We’ll foster talent through initiatives like Raise Your Game, which helps people at every stage of their sporting careers develop new skills and confidence.

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Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC

For the Year Ended 30 June 2024 | Reg. Company No: 03388001

ACHIEVEMENTS AND PERFORMANCE

1. Campaigning and Communications

Kick It Out’s 2023-24 communications activity started by marking our 30th anniversary at Wembley, with a special event that launched our 30 year Impact Report. During the season our proactive communications focused on telling our audience about the work we do, building a foundation of all the areas we work in, so that we had a wider base from which to build on. This included policy areas such as the OSA, developing how we produced and highlighted our reporting service, showcasing our fan education work and producing a Grassroots Month of Action leading to unprecedented Sky Sports News coverage.

We also developed the first stage of our Sexism and Misogyny campaign by producing and highlighting research in coaching, while also developing fan-based research and a communications plan for the full launch at the start of the 2024-25 season. We developed several collaborative communications relationships with the likes of Her Game Too, Level Playing Field and others to deliver content about sexism, neurodiversity and ableist language.

There was also a concentrated effort to use the full range of our branding to have a more consistent look to our social media, plus boosting our marketing via a re-launched e- newsletter.

Media performance (via Onclusive Media monitoring tool) - (July 2023-June 2024)

Social media performance (July 2023-June 2024)

Total Followers: 140,424 (up from 137,363)

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For the Year Ended 30 June 2024 | Reg. Company No: 03388001

Digital performance (July 2023-June 2024)

2. Incident Reporting

For the 2023/2024 season, we received a record 1,332 reports of discrimination, which was a 32% rise on the previous season 2022/2023, and over double the 610 reports received in the 2021/2022 season. Encouragingly, reports received per incident rose for a fifth consecutive season, suggesting that fans are becoming less tolerant of discrimination and more willing to report it.

Last season key findings show:

3. Policy and Public Affairs

We continue to lead discussions in football around equality, diversity and inclusion (EDI) and work closely with those in government to try and find pragmatic policy solutions to ensure the game is inclusive for all.

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For the Year Ended 30 June 2024 | Reg. Company No: 03388001

Football Governance Bill :

We have submitted several rounds of written and oral evidence to the Department for Culture, Media and Sport (DCMS) on provisions of the Football Governance Bill relating to EDI. Our suggestions were reflected in the Football Governance Bill currently progressing through parliament. We have instructed the University of York to create a comparative analysis report to enable us to consider recommendations for EDI related provision in the proposed Code for Football Governance under the Bill. We expect to publish our recommendations after the Bill receives Royal Assent.

Online Safety Act (OSA) :

The Act was passed in 2023. It will start coming into force early 2025. We continue to work across the following areas:

4. Learning and behaviour change - Academy Education

Thanks to our Equality Inspires (Premier League) and Life Skills (League Football Education) programmes in 2023/24 Academy Players, Parents, and Staff undertook education and awareness workshops to broaden their knowledge around racism and discrimination in football.

During the 2023/24 season, 2,630 young footballers, their parents, house parents and academy staff were part of these sessions, from as young as the under-9s age groups through to the Professional Development Phase players, including B Squads. The education provided in the academy programme includes:

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For the Year Ended 30 June 2024 | Reg. Company No: 03388001

Parents, house parents and staff, have their own dedicated sessions as all have their own unique role to play in making football environments an inclusive place. At the end of each session delivered, a Smart Survey was made available via a QR code. Of the respondents, 73% selected "extremely necessary" to the question "How necessary do you think this session was?"

5. Digital learning

Nearly 2,500 individual users have now registered on our digital learning platform, The Academy. We have developed 7 new online courses and learning resources covering a range of protected characteristics, free for people to access and download.

Course/resource list:

2023/24 in numbers :

The following user and course data was gathered from user logs from theacademy.kickitout.org (1[st] July 2023 to 30[th] June 2024):

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For the Year Ended 30 June 2024 | Reg. Company No: 03388001

We also partnered with Professional Game Match Officials Ltd (PGMOL) at the start of the 2023/24 season, with the aim of providing match officials and staff at PGMOL with access to our EDI based online courses, hosted on PGMOL’s internal platform. Through this partnership, we were able to develop the understanding of over 700 match officials on different values, cultures, discrimination and under-representation across the game. This partnership will continue into the 2024/25 season, with scope to extend the same partnership to The FA.

PGMOL partnership in numbers:

6. Raise Your Game (RYG)

Our Raise Your Game programme returned in 2024 to support people from underrepresented backgrounds to thrive in non-playing roles. We’re soon to launch an online RYG hub to help people from these groups and beyond to find events, working opportunities placements and the latest vacancies.

Feedback gathered from the attendees of the 2023 National Conference, sent via a Smart Survey link sent to attendees, was very positive. Close to three quarters (74%) of the attendees have now applied for a job in football, as a direct result of the advice they received, and skills they learnt at RYG 2023. In fact, over 40% now have jobs in the industry. Almost all (97%) attendees indicated that they would like to be mentored by an industry professional going forward.

In light of these findings, Kick It Out created four RYG events for the 2024/25 season. Three events focus on specific areas within the industry: Media, Coaching and Backroom Staff. The final event is tailored to Women within the game.

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Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC

For the Year Ended 30 June 2024 | Reg. Company No: 03388001

7. Fan Education

In this season (July 2023 to June 2024), we worked one-to-one with even more people found guilty of discriminatory abuse, helping them see the damage they cause and why it has to end.

Football cannot ban its way out of discrimination. We need to constantly call out and challenge the mindsets that lead to abuse – our fan education sessions are a vital way of doing it.

Fans are referred to us by clubs, police and the courts. They have usually been given a warning or ban or prosecuted for discrimination, either in stadiums, on the way to games or online. In 2023/24, we delivered sessions to 117 fans. The fans involved had discriminated based on people’s race and ethnicity, sexual orientation or religion and belief – or a combination of these.

Each education session is bespoke, but we always help abusers see why their behaviour is so damaging to individuals and communities. Some sessions even included a member of the footballing community that has been directly affected by similar abuse. Often, we’ll look at subjects like impulse control, anger management and hate crime legislation.

Our sessions are increasingly being used as part of conditional cautions where offenders are required to meet certain conditions instead of being prosecuted. And in 2023/24 we continued to build on established links with Counter Terrorism Police, the Home Office Prevent Team, and the National Probation Service. All now continue to work with us to refer fans to our education service.

2023/24 in numbers

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For the Year Ended 30 June 2024 | Reg. Company No: 03388001

8. Fans for Diversity

In 2023-24 season we wanted to support and highlight EDI awareness days, weeks or months by telling stories from different communities through the Fans For Diversity network.

This included a fan case study for Islamophobia Awareness month in November, another for Pride month in June, and another around Gypsy, Roma and Traveller communities in July.

In addition to this, we worked with Fans for Diversity supporter groups to produce a toolkit and film that showed how other communities could create their own fan groups. This was based on an idea that was developed after hearing from Jewish community fan groups, at an Antisemitism event in Chelsea, in November 2023. This toolkit was launched at the start of the 2024-25 season.

9. Grassroots

In 2023/24, we continued to help hundreds of grassroots clubs and leagues make sure everyone who turns up to play or watch football knows they’ll be welcomed with open arms. Lifelong memories are made on grassroots pitches every weekend. At Kick It Out, we help clubs and leagues get everyone involved – whatever their ethnicity, sexuality, gender and age.

Our Equality Charter (EC) is at the heart of this work. Signing up to our EC shows clubs and leagues are committed to kicking out discrimination. In 2023/2024, we delivered workshops to 227 grassroots clubs and 24 grassroots leagues, helping them develop equality policies and set up clear processes to report abuse. Over 210 clubs have now signed up to our EC.

We also supported 20 County FAs to audit their needs around equality, diversity and inclusion and produce action plans to fill in any gaps. We delivered six workshops to County FAs looking to take the next steps in tackling discrimination. 33 grassroots clubs also completed our Inclusive Club module via our Digital Learning Platform.

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Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC

For the Year Ended 30 June 2024 | Reg. Company No: 03388001

Other highlights include:

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For the Year Ended 30 June 2024 | Reg. Company No: 03388001

FUTURE PLANS

Continuing to lead the fight against discrimination in football

Driven forward by our love of sport, we’re here to fight discrimination. We’re here to make sure football is a game for everyone – and that means putting equality and inclusion up front.

We were set up to fight racism in football in 1993. Then in 1997 we expanded to tackle all forms of discrimination. Since the beginning, we’ve made huge progress on and off the pitch, leading the charge for positive change. We’ve done it by raising awareness, confronting issues and helping our sport be better.

Today, we run education programmes for academy players, parents and fans. We campaign to make sure football is always welcoming – to everyone. We support people from underrepresented and minority communities to make a career in football and thrive. And we call out discrimination wherever it happens – from your local park to the Premier League to your social feed.

We all know Kick It Out shouldn’t have to exist. Our biggest hope is that one day football no longer needs us. But right now we’re here to put an end to every form of discrimination. We won’t stop until it stops.

Campaigning, research and a new strategic direction

Our communications strategy for 2024-25 involves a more proactive and strategic approach, ensuring clear and consistent messaging that reinforces our role in tackling racism and all forms of discrimination. Through authentic storytelling, we aim to reach a broader and younger audience.

A key focus on our proactive communications is using data, research, and case studies to make our messaging evidence-based and impactful. We will use a combination of traditional media, digital platforms, and influencer partnerships to extend our reach. Additionally, we have developed clear Points of View for key policy areas, providing a structured, transparent, and evolving framework that guides our messaging.

Our reactive communications have also been updated, moving beyond condemnation to offering real solutions and seeking accountability. When incidents occur, we will not only call them out but also highlight what needs to change and who must take responsibility. This approach ensures that our messaging remains authentic, and solution driven.

Digital and social media will play a crucial role in engaging audiences more effectively. We are developing a range of assets, including video content showcasing our work in policy, reporting, education, and grassroots initiatives; explainer content on key issues such as the lack of Black

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For the Year Ended 30 June 2024 | Reg. Company No: 03388001

managers, South Asian representation, the Independent Football Regulator, and the Online Safety Act; and visual assets like graphics to simplify complex topics.

A key next step is ensuring our response to incidents and wider issues is rooted in authentic storytelling. This means drawing on insights from colleagues, subject matter experts, and lived experiences, while maintaining consistency through our Points of View framework. By doing so, we will look to develop a more impactful, informed, and credible voice in football.

In September 2024 we launched a Kick Sexism Out campaign, focusing on our work to tackle Sexism and Misogyny. The campaign included research that delves into women’s experiences at men’s football matches, to highlight and address issues happening across the game.

As part of the campaign, we continue to drive discussions with clubs, governing bodies, and policymakers about improving reporting mechanisms and creating safer matchday environments. We will also be working on an educational document for clubs looking at how to address sexist abuse.

Looking ahead, we aim to expand our focus to address sexist chanting in stadiums and online sexism, particularly in the lead-up to the Women’s Euros taking place in summer 2025. We will be working to ensure the OSA is used to hold platforms accountable, while encouraging women to report abuse and challenging online misogyny through awareness and advocacy around this issue.

We have also appointed an agency to deliver a strategic review for Kick It Out. Key focus areas for the strategic review include:

We plan to launch our new 2025-2030 strategy in August 2025.

New governance structure

We updated our governance rules to create greater independence of football bodies. We recruited and onboarded four new Trustees mapped to the skills we identified were necessary, which included: data, commercial, marketing and finance.

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Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC

For the Year Ended 30 June 2024 | Reg. Company No: 03388001

STATEMENT OF TRUSTEES' RESPONSIBILITIES

The Trustees (who are also the directors of Kick It Out for the purposes of company law) are responsible for preparing the Report of the Trustees and the Financial Statements in accordance with applicable law and United Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting Practice).

Company law requires the Trustees to prepare financial statements for each financial year that give a true and fair view of the state of affairs of the Charitable Company and of the incoming resources and application of resources, including the income and expenditure, of the Charitable Company for that period. In preparing those financial statements, the Trustees are required to:

The Trustees are responsible for keeping proper accounting records that disclose, with reasonable accuracy at any time, the financial position of the Charitable Company to enable them to ensure that the financial statements comply with the Companies Act (2006). They are also responsible for safeguarding the assets of the Charitable Company and hence, for taking reasonable steps for the prevention and detection of fraud and other irregularities.

In so far as the Trustees are aware:

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Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC

For the Year Ended 30 June 2024 | Reg. Company No: 03388001

AUDITORS

The auditors, Sedulo Audit Limited, will be proposed for re-appointment at the forthcoming Annual General Meeting.

Report of the Trustees, incorporating a strategic report, approved by order of The Board of 11-Mar-2025 | 4:03 PM GMT Trustees, as the company directors, on ............................................. and signed on the board's behalf by:

.................................................................

Sanjay Bhandari: Chair - Trustee

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For the Year Ended 30 June 2024 | Reg. Company No: 03388001

REPORT OF THE INDEPENDENT AUDITORS TO THE TRUSTEES OF KICK IT OUT

Opinion

We have audited the financial statements of Kick It Out (the 'Charitable Company') for the year ended 30 June 2024, which comprise the Statement of Financial Activities, the Balance Sheet, the Cash Flow Statement and Notes to the Financial Statements, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland (United Kingdom Generally Accepted Accounting Practice).

In our opinion the Financial Statements:

Basis for opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the Financial Statements section of our report. We are independent of the Charitable Company in accordance with the ethical requirements that are relevant to our audit of the Financial Statements in the UK, including the FRC's Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern

In auditing the Financial Statements, we have concluded that the Trustees’ use of the going concern basis of accounting in the preparation of the Financial Statements is appropriate.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the Charitable Company's ability to continue as a going concern for a period of at least twelve months from when the Financial Statements are authorised for issue.

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For the Year Ended 30 June 2024 | Reg. Company No: 03388001

Our responsibilities and the responsibilities of the Trustees with respect to going concern are described in the relevant sections of this report.

Other information

The Trustees are responsible for the other information. The other information comprises the information included in the Annual Report, other than the Financial Statements and our Report of the Independent Auditors thereon.

Our opinion on the Financial Statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

In connection with our audit of the Financial Statements, our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the Financial Statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the Financial Statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006

In our opinion, based on the work undertaken in the course of the audit:

Matters on which we are required to report by exception

In the light of the knowledge and understanding of the Charitable Company and its environment obtained in the course of the audit, we have not identified material misstatements in the Report of the Trustees.

We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you if, in our opinion:

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For the Year Ended 30 June 2024 | Reg. Company No: 03388001

Responsibilities of Trustees

As explained more fully in the Statement of Trustees' Responsibilities, the Trustees (who are also the Directors of the Charitable Company for the purposes of Company Law) are responsible for the preparation of the Financial Statements and for being satisfied that they give a true and fair view, and for such internal control as the Trustees determine is necessary to enable the preparation of Financial Statements that are free from material misstatement, whether due to fraud or error.

In preparing the Financial Statements, the Trustees are responsible for assessing the Charitable Company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the Trustees either intend to liquidate the charitable company or to cease operations, or have no realistic alternative but to do so.

Our responsibilities for the audit of the Financial Statements

Our objectives are to obtain reasonable assurance about whether the Financial Statements as a whole are free from material misstatement, whether due to fraud or error, and to issue a Report of the Independent Auditors that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these Financial Statements.

The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:

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For the Year Ended 30 June 2024 | Reg. Company No: 03388001

A further description of our responsibilities for the audit of the Financial Statements is located on the Financial Reporting Council's website at:

www.frc.org.uk/auditorsresponsibilities. This description forms part of our Report of the Independent Auditors.

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For the Year Ended 30 June 2024 | Reg. Company No: 03388001

Use of our report

This report is made solely to the charitable company's Members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act (2006). Our audit work has been undertaken so that we might state to the charitable company's Members those matters we are required to state to them in an auditors' report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the charitable company and the charitable company's Members as a body, for our audit work, for this report, or for the opinions we have formed.

[Seo ludit limited Sedulo Audit Limited

Statutory Auditor 605 Albert House 256-260 Old Street

London

EC1V 9DD

11-Mar-2025 | 4:06 PM GMT …………………………. 2025

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Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC

For the Year Ended 30 June 2024 | Reg. Company No: 03388001

KICK IT OUT

STATEMENT OF FINANCIAL ACTIVITIES (Incorporating an Income and Expenditure Account) for the Year Ended 30 June 2024

Unrestricted Restricted 2024 Total 2023 Total
funds funds funds funds
£ £
INCOME AND ENDOWMENTS FROM Notes
Voluntary income 2 2,006,320 - 2,006,320 1,701,962
Charitable activities 5
Grassroots Football - 173,400 173,400 120,000
Confidential Reporting - 120,000 120,000 120,000
Football League Life Skills - 20,400 20,400 31,200
Premier League Equality Inspires - 61,500 61,500 90,600
Digital Learning Platform - 18,000 18,000 -
UEFA Project (Talent ID) - - - 80,871
Other trading activities 3 - - - 500
Investment Income 4 9,852 - 9,852 2,674
Total 2,016,172 393,300 2,409,472 2,147,807
EXPENDITURE ON
Raising funds 6 19,220 - 19,220 25,020
-
Charitable activities 7 -
Grassroots Football 298,446 173,400 471,846 221,660
Raise Your Game 310,038 - 310,038 262,102
Fans Programme 167,107 - 167,107 97,349
Confidential Reporting 151,854 120,000 271,854 208,319
Football League Life Skills 47,111 20,400 67,511 59,512
Premier League Equality Inspires 2,048 61,500 63,548 60,088
Player engagement 74,999 - 74,999 74,261
Campaigning 690,154 - 690,154 1,074,659
Advocacy and public policy 458,125 - 458,125 337,348
Leadership in football - - - 193,992
Digital Learning Platform 271,567 18,000 289,567 57,380
Cricket - - - 3,279
UEFA Project (Talent ID) 10,757 - 10,757 -
30th anniversary 20,838 - 20,838 -
Coach Recruitment 29,850 - 29,850 -
Speak Up 16,414 - 16,414
Total 2,568,528 393,300 2,961,828 2,674,969
NET INCOME (552,356) - (552,356) (527,162)
Reconciliation of funds
Total funds brought forward 907,417 114,235 1,021,652 1,548,814
Total funds carried forward 355,061 114,235 469,296 1,021,652

Page | 24

Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC

For the Year Ended 30 June 2024 | Reg. Company No: 03388001

KICK IT OUT BALANCE SHEET 30 June 2024

Notes Unrestricted Restricted 2024 Total 2023 Total
Funds Funds funds funds
£ £ £ £
Fixed assets
Intangible assets 13 133,222 - 133,222 187,894
133,222 - 133,222 187,894
Current assets
Debtors 14 357,473 357,473 471,460
Cash at bank and in hand 492,220 66,000 558,220 919,988
Total Current Assets 849,693 66,000 915,693 1,391,448
Creditors:
amounts falling due within one year 15 (579,619) (579,619) (557,691)
Net current assets 270,074 66,000 336,074 833,757
TOTAL ASSETS LESS CURRENT LIABILITIES 403,296 66,000 469,296 1,021,652
NET ASSETS 403,296 66,000 469,296 1,021,652
FUNDS
Unrestricted funds 16 355,061 907,417
Restricted funds 114,235 114,235
TOTAL FUNDS 469,296 1,021,652

11-Mar-2025 | 4:03 PM GMT

The financial statements were approved by the Board of Trustees and authorised for issue on ............................2025 and were signed on its behalf by:

Sanjay Bhandari: Chair - Trustee (229BCD914441694AD... by:

Company number: 3388001 Reg. charity: 1104056

Page | 25

Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC

For the Year Ended 30 June 2024 | Reg. Company No: 03388001

KICK IT OUT CASH FLOW STATEMENT for the Year Ended 30 June 2024

Notes Notes 2024 2023
£ £
Cash flows from operating activities:
Cash generated from operations 18 (371,620) 134,216
Net cash provided by operating activities (371,620) 134,216
Cash flows from investing activities:
Purchase of intangible fixed assets -
 (119,430)
Purchase of tangible fixed assets - -
Interest received 9,852 2,674
Net cash used in investing activities 9,852 (116,756)
Change in cash and cash equivalents in the reporting period (361,768) 17,460
Cash and cash equivalents at the beginning of the reporting period
919,988
 902,528
Cash and cash equivalents at the end of the reporting period 558,220
 919,988

Page | 26

Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC

For the Year Ended 30 June 2024 | Reg. Company No: 03388001

NOTES TO THE FINANCIAL STATEMENTS

1. ACCOUNTING POLICIES

Basis of preparing the financial statements

The Financial Statements of the Charitable Company, which is a public benefit entity under FRS 102, have been prepared in accordance with the Charities SORP (FRS 102) 'Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102) (effective 1 January 2019)', Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland' and the Companies Act 2006. The Financial Statements have been prepared under the historical cost convention.

Going Concern

Following a review of forecasts and projections, the Trustees are satisfied that the charity will continue operations for the foreseeable future and hence the accounts have been drawn up on a going concern basis.

Company Status

Kick it Out Limited is a company limited by guarantee. In the event of the Charity being wound up, the liability in respect of the guarantee is limited to £1 per Full Member of the Charity.

Income

Voluntary income is received by way of donations and grants and is included in the statement of financial activities once the charity has entitlement to the funds, it is probable that the income will be received and the amount can be measured reliably.

Grants receivable are recognised in the statement of Financial Activities in the year in which the offer is conveyed to the charity except in those cases where the offer is conditional, such grants being recognised when the conditions attached are fulfilled.

Page | 27

Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC

For the Year Ended 30 June 2024 | Reg. Company No: 03388001

Income received from the sale of merchandise is accounted for when the sale takes place. Bank interest receivable is accounted for on a receivable basis. Income is stated net of VAT.

Income received from charitable activities is recognised in the statement of Financial Activities in the year in which the activity takes place, except in those cases where the offer is conditional, income from such activities are recognised when the conditions attached are fulfilled.

Donated Services

On receipt, donated services are recognised in income on the basis of the value of the gift to the charity, which is the amount the charity would have been willing to pay to obtain services of equivalent economic benefit on the open market; a corresponding amount is then recognised in expenditure in the period of receipt. In accordance with the Charities SORP (FRS 102), the general time of volunteers is not recognised.

Expenditure

Expenditure is accounted for on an accruals basis and has been included under expense categories that aggregate all costs for allocation to activities. Support costs, expenses which cannot be directly attributed to particular activities, have been apportioned on a fair and reasonable basis (as estimated) by management and which approximates the utilisation of resources. Governance costs include the management of the charitable company's assets, organisational management and compliance with constitutional and statutory requirements.

Intangible fixed assets

Intangible assets are held at cost and are subsequently measured at cost less accumulated amortisation and accumulated impairment losses.

Amortisation is provided at the following rates in order to write off each asset less residual value over its estimated useful life.

Website - 20% on cost

Taxation

The charity is exempt from corporation tax on its charitable activities.

Page | 28

Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC

For the Year Ended 30 June 2024 | Reg. Company No: 03388001

Fund accounting

General funds are unrestricted funds which are available for use at the discretion of the Trustees in furtherance of the general objects of the Charity and which have not been designated for other purposes.

Restricted funds are funds to be used in accordance with specific restrictions imposed by donors or which have been raised by the Charity for particular purposes. The cost of raising and administering such funds are charged against the specific fund. The aim and use of each restricted fund is set out in the notes to the financial statements.

Pension costs and other post-retirement benefits

The Charitable Company operates a defined contribution pension scheme. Contributions payable to the Charitable Company's pension scheme are charged to the Statement of Financial Activities in the period to which they relate.

Grant payable

Grants payable are charged to the Statement of Financial Activities in the year in which the offer is conveyed to the recipient except in those cases where the offer is conditional, such grants being recognised as expenditure when the conditions attaching are fulfilled.

Financial instruments

The Charitable Company only has basic financial instruments. Accordingly, debtors, creditors and cash at bank are initially recognised at transaction value and subsequently measured at settlement value. Cash at bank includes cash and highly liquid investments with a maturity date of three months or less.

Page | 29

Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC

For the Year Ended 30 June 2024 | Reg. Company No: 03388001

2 VOLUNTARY INCOME

Voluntary income
Grants
OTHER TRADING ACTIVITIES
Education training
INVESTMENT INCOME
Deposit account interest
INCOME FROM CHARITABLE ACTIVITIES
Activity:
Grassroots Football
Confidential Reporting
Football League Life Skills
Premier League Equality Inspires
Digital Learning Platform
UEFA Project (Talent ID)
RAISING FUNDS
Raising donations and legacies
Staff costs
Other trading actvities
Fundraising costs
Loss on sale of assets
Aggregate amounts		 2024
2023
£
£
1,183,320
878,962
823,000
823,000
2,006,320
1,701,962
2024
2023
£
£
-
500
-
500
2024
2023
£
£
9,852
2,674
9,852
2,674
2024
2023
£
£
173,400
120,000
120,000
120,000
20,400
31,200
61,500
90,600
18,000
-
-

80,871
393,300
442,671
2024
2023
£
£
18,899
17,249
18,899
17,249
2024
2023
£
£
321
531
7,240
321
7,771
19,220
25,020

3 OTHER TRADING ACTIVITIES

4 INVESTMENT INCOME

5 INCOME FROM CHARITABLE ACTIVITIES

6 RAISING FUNDS

Page | 30

Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC

For the Year Ended 30 June 2024 | Reg. Company No: 03388001

7 CHARITABLE ACTIVITIES COSTS

Grassroots Football
Raise Your Game
Fans Programme
Confidential Reporting
Football League Life Skills
Premier League Equality Inspires
Player engagement
Campaigning
Advocacy and public policy
Digital Learning Platform
UEFA Project (Talent ID)
30th anniversary
Coach Recruitment
Speak Up
SUPPORT COSTS
Grassroots Football
Raise Your Game
Fans Programme
Confidential Reporting
Football League Life Skills
Premier League Equality Inspires
Player engagement
Campaigning
Advocacy and public policy
Digital Learning Platform
Coach Recruitment
Speak Up		 Management
£
275,087
180,057
91,210
170,850
38,718
38,718
40,674
409,249
252,531
146,508
15,418
10,520		 Direct
Costs
Support
Costs
(Note 8)
Totals
£
£
£
194,998
276,848
471,846
128,829
181,209
310,038
75,313
91,794
167,107
99,911
171,943
271,854
28,545
38,966
67,511
24,582
38,966
63,548
34,065
40,934
74,999
278,287
411,867
690,154
203,977
254,148
458,125
142,121
147,446
289,567
10,757
-
10,757
20,838
-
20,838
14,333
15,517
29,850
5,827
10,587
16,414
1,262,383
1,680,225
2,942,608
Finance
Governance
costs
Totals
£
£
£
2
1,759
276,848
1
1,151
181,209
1
583
91,794
1
1,092
171,943
-
248
38,966
-
248
38,966
-
260
40,934
2
2,616
411,867
2
1,615
254,148
1
937
147,446
-
99
15,517
-
67
10,587
1,669,540 10
10,675
1,680,226

8 SUPPORT COSTS

NET INCOME/ (EXPENDITURE)

Net income/ (expenditure) is stated after charging/ (crediting):

Auditors' remuneration
Auditors' remuneration for non audit work
Computer software amortisation		 2024
2023
£
£
8,700
9,000
600
54,672
54,669

Page | 31

Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC

For the Year Ended 30 June 2024 | Reg. Company No: 03388001

9 TRUSTEE'S REMUNERATION AND BENEFITS

There were no trustees' remuneration or other benefits for the year ended 30 June 2024 nor for the year ended 30 June 2023.

Trustees' expenses
Trustees' expenses
Trustees' expenses paid for the year ended 30 June 2024, none for the year 30 June 2023
STAFF COSTS
Wages and salaries
Social security costs
Other pension costs
The average monthly number of employees during the year was as follows:
Support and Governance
Charitable Activities		 2024
2023
£
£
842
-

2024
2023
£
£
1,066,572
798,854
116,993
81,475
33,836
25,469
1,217,401
905,798
2024
2023
£
£
11
5
11
12
22
17

10 STAFF COSTS

The number of employees whose employee benefits (excluding employer pension costs) exceeded £60,000 was:

The number of employees whose employee benefits (excluding employer pension costs) exceeded £60,000 was:
2024 2023
£ £
£60,001- £90,000 5
£90,001- £100,000 1
1

6

1

Page | 32

Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC

For the Year Ended 30 June 2024 | Reg. Company No: 03388001

11 COMPARATIVES FOR THE STATEMENT OF FINANCIAL ACTIVITIES

INCOME AND ENDOWMENTS FROM
Voluntary income
Charitable activities
Grassroots Football
Confidential Reporting
Football League Life Skills
Premier League Equality Inspires
Digital Learning Platform
Other trading activities
Investment Income
Total
EXPENDITURE ON
Raising funds
Charitable activities
Grassroots Football
Raise Your Game
Fans Programme
Confidential Reporting
Football League Life Skills
Premier League Equality Inspires
Player engagement
Campaigning
Advocacy and public policy
Digital Learning Platform
UEFA Project (Talent ID)
30th anniversary
Coach Recruitment
Speak Up
Total
NET INCOME
Reconciliation of funds
Total funds brought forward
Total funds carried forward		 Unrestricted
funds
Restricted
funds
Total funds
£
£
£
2,006,320
-
2,006,320
-
173,400
173,400
-
120,000
120,000
-
20,400
20,400
-
61,500
61,500
-
18,000
18,000
-
-
-
9,852
-
9,852
2,016,172
393,300
2,409,472
19,220
-
19,220
298,446
173,400
471,846
310,038
-
310,038
167,107
-
167,107
151,854
120,000
271,854
47,111
20,400
67,511
2,048
61,500
63,548
74,999
-
74,999
690,154
-
690,154
458,125
-
458,125
271,567
18,000
289,567
10,757
-
10,757
20,838
-
20,838
29,850
-
29,850
16,414
-
16,414
2,568,528
393,300
2,961,828
(552,356)
-
(552,356)
907,417
114,235
1,021,652
355,061
114,235
469,296

12 DONATED SERVICES

During the year to 30 June 2024, the charity received donations in kind, in the form of donated services totalling £910,090. This income has been included in the financial statements under heading 'Voluntarty income'. The corresponding expenditure has been recognised according to its natures:

Advertising
Professional fees		 2024
2023
£
£
680,000
675,000
230,090
138,288
910,090
813,288

Page | 33

Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC

For the Year Ended 30 June 2024 | Reg. Company No: 03388001

13 INTANGIBLE FIXED ASSETS

INTANGIBLE FIXED ASSETS
COST
At 1st July 2023
Additions
At 30th June 2024
AMORTISATION
At 1st July 2023
Charge for year
At 30th June 2024
NET BOOK VALUE
At 30 June 2024
At 30 June 2023		 Computer
software
£
249,950
-
249,950
62,056
54,672
116,728
133,222
187,894

14 DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
Trade debtors
Other debtors
VAT
Prepayments and accrued income
CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
Trader creditors
Social security and other taxes
VAT
Accruals and deferred income		 2024
2023
£
£
349,400
367,721
-
22,000
-
48,264
8,073
33,475
357,473
471,460
2024
2023
£
£
25,711
58,763
42,971
24,808
151,337
359,600
474,120
579,619
557,691

15 CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

Page | 34

Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC

For the Year Ended 30 June 2024 | Reg. Company No: 03388001

16 MOVEMENT IN FUNDS

MOVEMENT IN FUNDS
Unrestricted funds
General fund
Fixed Asset Fund
Restricted funds
Premier League Equality Inspires
Cricket
UEFA Project (Talent ID)
TOTAL FUNDS
Net movement in funds, included in the above are as follows:
Unrestricted funds
General fund
Fixed Asset Fund
Restricted funds
Grassroots Football
Confidential Reporting
Football.League Life Skills
Premier League Equality Inspires
Digital Learning Platform
Total
TOTAL FUNDS		 At 1 July 2023
Net
movement in
funds
At 30 June
2024
£
£
£
907,417
(552,356)
355,061
-
-

-
907,417
(552,356)
356,061
30,512
-

30,512
6,131
-

6,131
77,592
-

77,592
114,235
-

114,235
1,021,652
(552,356)
469,296
Income
resources
Resources
expended
Movement in
funds
£
£
£
2,016,172
(2,568,528)
(552,356)
-
-
-
2,016,172
(2,568,528)
(552,356)
173,400
(173,400)
-
120,000
(120,000)
-
20,400
(20,400)
-
61,500
(61,500)
-
18,000
(18,000)
-
393,300
(393,300)
-
2,409,472
(2,961,828)
(552,356)

Page | 35

Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC

For the Year Ended 30 June 2024 | Reg. Company No: 03388001

Comparatives for movement in funds

Comparatives for movement in funds
Prior Year
Unrestricted funds
General fund
Fixed Asset Fund
Restricted funds
Premier League Equality Inspires
Cricket
UEFA Project (Talent ID)
Total
TOTAL FUNDS
Net movement in funds, included in the above are as follows:
Unrestricted funds
General fund
Fixed Asset Fund
Restricted funds
Grassroots Football
Confidential Reporting
Football.League Life Skills
Premier League Equality Inspires
Cricket
UEFA Project (Talent ID)
TOTAL FUNDS
A current 12 months and prior year 12 months combined position is as follows:
Unrestricted funds
General fund
Fixed Asset Fund
Restricted funds
Premier League Equality Inspires
Cricket
UEFA Project (Talent ID)
TOTAL FUNDS		 At 1 July 2022
Net
movement in
funds
At 30 June
2023
£
£
£
1,485,303
(577,886)
907,417
-
-
-
1,485,303
(577,886)
907,417
-
30,512
30,512
63,511
(57,380)
6,131
-
77,592
77,592
63,511
50,724
114,235
1,548,814
(527,162)
1,021,652
Income
resources
Resources
expended
Movement in
funds
£
£
£
1,705,136
(2,283,022)
(577,886)
-
-
-
1,705,136
(2,283,022)
(577,886)
120,000
(120,000)
-
120,000
(120,000)
-
31,200
(31,200)
-
90,600
(60,088)
30,512
-
(57,380)
(57,380)
80,871
(3,279)
77,592
442,671
(391,947)
50,724
2,147,807
(2,674,969)
(527,162)
At 1 July 2022
Net
movement in
funds
At 30 June
2024
£
£
£
1,485,303
(1,130,242)
355,061
-
-
-
1,485,303
(1,130,242)
355,061
-
30,512
30,512
63,511
(57,380)
6,131
-
77,592
77,592
63,511
50,724
114,235
1,548,814
(1,079,518)
469,296

Page | 36

Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC

For the Year Ended 30 June 2024 | Reg. Company No: 03388001

A current 12 months and prior year 12 months combined net movement in funds, included in the above are as follows:

the above are as follows:
Unrestricted funds
General fund
Restricted funds
Grassroots Football
Confidential Reporting
Football League Life Skills
Premier League Equality Inspires
Digital Learning Platform
Cricket
UEFA Project (Talent ID)
TOTAL FUNDS		 Income
resources
Resources
expended
Movement in
funds
£
£
£
3,721,308
(4,851,550)
(1,130,242)
3,721,308
(4,851,550)
(1,130,242)

293,400
(293,400)
-

240,000
(240,000)
-
51,600
(51,600)
-

152,100
(121,588)
30,512
18,000
(18,000)
-
-

(57,380)
(57,380)
80,871
(3,279)

77,592
835,971
(785,247)
50,724
4,557,279

(5,636,797)
(1,079,518)

Confidential Reporting and Grassroots activities received 50:50 share of Football Association grant.

Premier League is a grant to fund the Equality Inspires programme to:

Life Skills is League Football Education funding for life skills training.

Raise your Game is our talent mentoring programme targeted at increasing representation of underrepresented groups within football.

Page | 37

Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC

For the Year Ended 30 June 2024 | Reg. Company No: 03388001

UEFA grant: The UEFA Coaching & Talent ID Programme was an initiative created by us and funded by the UEFA Foundation. The goal of the programme is to identify a cohort of individuals, from underrepresented backgrounds, who are already on the path of working as a coach or in a talent identification role in an elite professional environment. After an application and interview process, the successful receive funding to complete the next level of their coaching or talent ID qualification (should their applications for those courses be accepted by the FA), as well as access to enrichment/masterclass events organised by ourselves in collaboration with professional clubs in the fields of elite coaching or talent identification/recruitment.

McDonalds sponsored coaching bursaries and platform development costs.

Page | 38

Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC

For the Year Ended 30 June 2024 | Reg. Company No: 03388001

17 RELATED PARTY DISCLOSURE

There were no related party transactions for the year ended 30 June 2024.

18 RECONCILIATION OF NET INCOME TO NET CASH FLOW FROM OPERATING ACTIVITIES

RECONCILIATION OF NET INCOME TO NET CASH FLOW FROM OPERATING ACTIVITIES
Net income for the reporting period (as per the
Statement of Financial Activities)
Adjustments for:
Depreciation charge
Loss on disposal of fixed assets
Interest received
Decrease in debtors
Increase in creditors
Net cash flow from operating activities		 2024
2023
£
£
(552,356)
(527,162)
54,672
54,669
-
7,240
(9,852)
(2,674)
113,987
1,158,287
21,928
(556,144)
(371,620)
134,216

19 ANALYSIS OF CHANGES IN NET FUNDS

ANALYSIS OF CHANGES IN NET FUNDS
Net cash
Cash at bank
Total		 At 1 July 2023
Cash flow
At 30 June
2024
£
£
£
919,988
(361,769)

558,219
919,988
(361,768)
558,220
919,988
(361,768)
558,220

Page | 39