Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC 

Kick It Out 

Report of the Trustees & Financial Statements For the Year Ended 30 June 2024 

REGISTERED CHARITY NO: 1104056 |  REGISTERED COMPANY NO: 03388001 



Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC 

For the Year Ended 30 June 2024 | Reg. Company No: 03388001 

## **STRATEGIC REPORT** 

The Trustees who are also directors of the Charitable Company for the purposes of the Companies Act 2006, present their report with the financial statements of the Charitable Company for the year ended 30 June 2024. The Trustees have adopted the provisions of Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities in preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102) (effective 1 January 2019). 

## **OBJECTIVES AND ACTIVITIES** 

## **Public benefit** 

The Board of Trustees confirm that they have complied with their duty to have due regard to the guidance on public benefit published by the Charity Commission in exercising their power or duties.  The public benefit of the Charitable Company's activities are outlined under 'Objectives and Activities'. 

## **STRUCTURE, GOVERNANCE AND MANAGEMENT** 

## **Membership** 

Kick It Out is a company limited by guarantee and was incorporated on 12th June 1997 and registered as a Charitable Company on 1st June 2004. The Charitable Company was established under a memorandum of association which established the objects and powers of the charitable company and is governed under its articles of association. The Charitable Company has two categories of Members: Full Members and Football Body Members. The Trustees are each Full Members. 

The Football Body Members are: 

- The Football Association 

- The Professional Footballers' Association 

- The Premier League 

- The English Football League 

Full Members of the Charitable Company have voting rights and guarantee to contribute an amount not exceeding £1 to the assets of the Charitable Company in the event of winding up.  The total number of such guarantees at 30th June 2024 was 8 (2023: 7). 

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Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC 

For the Year Ended 30 June 2024 | Reg. Company No: 03388001 

## **Recruitment and appointment of new Trustees** 

New Trustees are appointed by the Trustees, who may also determine the number of Trustees from time to time between a minimum of three and a maximum of eight (including the Football Body Trustee). 

The Football Body Members are collectively entitled to appoint, remove and replace one Trustee (the Football Body Trustee). 

No employees of the Charitable Company are eligible to be elected as a Trustee. 

## **Organisational structure** 

Kick It Out is managed through a Board of Trustees, chaired by Sanjay Bhandari who was appointed as Chair in September 2019. 

The organisation has established two Board sub-committees with formal governance responsibility delegated by the Board: a People and Culture Committee and Finance and Risk Group. Each is chaired by a Trustee. The organisation has also established advisory groups from time to time, which have no formal governance role but which provide expert input on specific issues. These include a Football Advisory Board (chaired by the Chief Executive Officer of Kick It Out), an Antisemitism Working Group (independently chaired by Lord Mann) and an Islamophobia Working Group (independently chaired by Baroness Warsi). 

At the year end the Charitable Company employed 22 members of staff. 

## **Induction and training of new Trustees** 

Upon appointment, new Trustees are provided with the most recent audited financial statements and copies of the previous year's minutes of Trustees' meetings. In addition, new Trustees are given a briefing by the secretary on the Charitable Company's policies and procedures. Further training requirements are assessed on the basis of need.  Trustees are made aware of the availability of training courses to help them perform their role to the standards recommended by the Charity Commission. 

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Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC 

For the Year Ended 30 June 2024 | Reg. Company No: 03388001 

## **STRUCTURE, GOVERNANCE AND MANAGEMENT** 

## **Funding from Football Body Members** 

Just under half of the resources received in the year were from the four organisations that are Football Body Members of the Charitable Company. As noted above, the four organisations nominate a single Trustee. 

## **Risk management** 

The Trustees have a duty to identify and review the risks to which the Charitable Company is exposed and to ensure appropriate controls are in place to provide reasonable assurance against fraud and error. 

Policies are in place to manage risk. The Finance and Risk Group  meets at least quarterly, as a sub-committee of the Board, to monitor and assess risk and the culture and approach to risk management. The Finance and Risk Group  reports regularly to the Trustees at every Board meeting. 

A description of some key areas of potential risk is set out below. 

## **Financial Risk** 

The organisation, which has historically been core funded through the football bodies, has expanded its funding base over the last 3 years; this will be a key focus for further expansion in 2025 and beyond. 

## **Reputational Risk** 

Kick It Out's profile remains high within the media. Kick It Out continues to work to develop further media partners to work collaboratively on campaigns. The Board also has Trustees with expertise in marketing, finance, strategy, law, fan engagement, the media, politics and professional football to ensure that the organisation maintains its strong and considered reputation. 

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Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC 

For the Year Ended 30 June 2024 | Reg. Company No: 03388001 

## **REFERENCE AND ADMINISTRATIVE DETAILS** 

## **Registered Company number** 

03388001 (England and Wales) 

## **Registered Charitable Company number** 

1104056 (England and Wales) 

## **Registered office** 

605 Albert House 

256-260 Old Street 

London EC1V 9DD 

## **Trustees** 

Sanjay Bhandari - Chair Kevin Miles Christina Paouros 

Sarah Jane Louise Batters Diana Mayze 

Daniel Charles Rhys Jones Westley Nathan Morgan Matthew Boffey 

## **Company Secretary** 

Mr Anthony Burnett (resigned June 2024) Samuel Okafor (appointed in July 2024) 

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Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC 

For the Year Ended 30 June 2024 | Reg. Company No: 03388001 

## **REFERENCE AND ADMINISTRATIVE DETAILS** 

## **Auditors** 

Sedulo Audit Limited 605 Albert House 256-260 Old Street 

London EC1V 9DD 

## **Bank** 

Barclays Bank UK PLC 1 Churchill Place London E14 5HP 

## **Solicitors** 

Herbert Smith Freehills LLP 12 Primrose Street London EC2A 2EG 

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Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC 

For the Year Ended 30 June 2024 | Reg. Company No: 03388001 

## **OBJECTIVES AND ACTIVITIES** 

Since 1993, Kick It Out has been at the heart of the fight against discrimination in football, leading the charge for positive change. 

Kick It Out will continue to lead the fight with a clear purpose and vision: 

- To support words with action, providing long-term solutions and tangible acts; and 

- To challenge ignorance and inequality, providing a voice for any individual or organisation; and 

- To educate, inform and direct our audience, giving them the tools for change; and 

- To mobilise and empower our allies so that our message becomes theirs; and 

- To confront all issues, from the dressing-room to the boardroom. 

## **Voice. Skills. Talent.** 

## **Voice: We’ll amplify unheard voices, lead debates on fighting discrimination and advocate for change** 

Through our working groups and networks, we’ll drive progress on issues like Antisemitism, Islamophobia and homophobia. We’ll guide best practice on Equality, Diversity and Inclusion (EDI) in sport. And we’ll work with partners to lead football’s response to online abuse, lobbying MPs to make sure the Online Safety Act (OSA) lives up to its name. 

## **Skills: We’ll create understanding and build knowledge** 

Through our digital learning platform, we’ll make it easier for elite clubs, grassroots teams and everyone in between to learn how to fight discrimination. And we’ll scale up our fan education programme, to help more people found guilty of abuse to kick it out for good. 

## **Talent: We’ll inspire opportunity and connect it with unseen talent** 

Battling inequality means creating more chances for people from every background. We’ll foster talent through initiatives like Raise Your Game, which helps people at every stage of their sporting careers develop new skills and confidence. 

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Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC 

For the Year Ended 30 June 2024 | Reg. Company No: 03388001 

## **ACHIEVEMENTS AND PERFORMANCE** 

## **1. Campaigning and Communications** 

Kick It Out’s 2023-24 communications activity started by marking our 30th anniversary at Wembley, with a special event that launched our 30 year Impact Report. During the season our proactive communications focused on telling our audience about the work we do, building a foundation of all the areas we work in, so that we had a wider base from which to build on. This included policy areas such as the OSA, developing how we produced and highlighted our reporting service, showcasing our fan education work and producing a Grassroots Month of Action leading to unprecedented Sky Sports News coverage. 

We also developed the first stage of our Sexism and Misogyny campaign by producing and highlighting research in coaching, while also developing fan-based research and a communications plan for the full launch at the start of the 2024-25 season. We developed several collaborative communications relationships with the likes of Her Game Too, Level Playing Field and others to deliver content about sexism, neurodiversity and ableist language. 

There was also a concentrated effort to use the full range of our branding to have a more consistent look to our social media, plus boosting our marketing via a re-launched e- newsletter. 

## **Media performance (via Onclusive Media monitoring tool) - (July 2023-June 2024)** 

- Articles: 2,627 (up from 2,225) 

- Potential reach: 1.74bn (up from 1.38bn) 

- Media value: £34m (down from £34.6m) 

## **Social media performance  (July 2023-June 2024)** 

Total Followers: 140,424 (up from 137,363) 

- X (formerly Twitter) followers: 92,939 (down 801) 

- Facebook likes: 18,122 (up 111) 

- Instagram followers: 21,000 (up 1,657) 

- LinkedIn followers: 7,243 (up 1,992) 

- YouTube followers 955 (up 80) 

- Reach: 7,034,656 (down from 10,811,126) 

- Engagement: 151,266 (up from 117,022) 

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Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC 

For the Year Ended 30 June 2024 | Reg. Company No: 03388001 

- Engagement rate: 2.1% (up from 1.1%) 

## **Digital performance (July 2023-June 2024)** 

- Website users: 260,000 

- App downloads: 1,174 

- E-newsletter subscriptions: 2,600 (re-launched in 2023/2024 season) 

## **2. Incident Reporting** 

For the 2023/2024 season, we received a record 1,332 reports of discrimination, which was a 32% rise on the previous season 2022/2023, and over double the 610 reports received in the 2021/2022 season. Encouragingly, reports received per incident rose for a fifth consecutive season, suggesting that fans are becoming less tolerant of discrimination and more willing to report it. 

Last season key findings show: 

- An increase in reports of discrimination at grassroots level, up 25% from last season (242 to 303) 

- Reports more than doubled on social media (281 to 589) 

- Racism remains the most reported form of discrimination, with a 47% rise in racist abuse (496 to 731) across all levels of the game 

- Faith based discrimination reports were also up by 34%, driven by a sharp increase in Antisemitism (63%)  and Islamophobia (138%) 

- We also received more player-specific discriminatory reports in the professional game than ever before, with abuse targeting players soaring by 43% (277 to 395) 

## **3. Policy and Public Affairs** 

We continue to lead discussions in football around equality, diversity and inclusion (EDI) and work closely with those in government to try and find pragmatic policy solutions to ensure the game is inclusive for all. 

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Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC 

For the Year Ended 30 June 2024 | Reg. Company No: 03388001 

## **Football Governance Bill** : 

We have submitted several rounds of written and oral evidence to the Department for Culture, Media and Sport (DCMS) on provisions of the Football Governance Bill relating to EDI. Our suggestions were reflected in the Football Governance Bill currently progressing through parliament.  We have instructed the University of York to create a comparative analysis report to enable us to consider recommendations for EDI related provision in the proposed Code for Football Governance under the Bill. We expect to publish our recommendations after the Bill receives Royal Assent. 

## **Online Safety Act (OSA)** : 

The Act was passed in 2023. It will start coming into force early 2025. We continue to work across the following areas: 

- **User empowerment tools:** We are supporting Ofcom on  some research to create a code of conduct that requires platforms to make tools available to enable users to control better what they see and to remove undesired content from their feeds. 

- **Supercomplainants:** The OSA enables certain organisations who act for groups of victims to have accelerated access to Ofcom to raise new emerging issues of behaviour on platforms. We are looking at building partnerships to monitor for both new behaviours and poor enforcement of Terms and Conditions by the platforms so we can create a regular supervision dialogue with Ofcom. 

- **Violence against women & girls (VAWG):** Ofcom has recently issued a report and, together with partners across the game, we shall be providing input to reflect the online experience of football participants. 

## **4. Learning and behaviour change - Academy Education** 

Thanks to our Equality Inspires (Premier League) and Life Skills (League Football Education) programmes in 2023/24 Academy Players, Parents, and Staff undertook education and awareness workshops to broaden their knowledge around racism and discrimination in football. 

During the 2023/24 season, 2,630 young footballers, their parents, house parents and academy staff were part of these sessions, from as young as the under-9s age groups through to the Professional Development Phase players, including B Squads. The education provided in the academy programme includes: 

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Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC 

For the Year Ended 30 June 2024 | Reg. Company No: 03388001 

- The history of racism and discrimination in football 

- The Equality Act and how it protects people from discrimination 

- Types of abuse that continue to exist on and off the pitch 

- Racism and discrimination on social media 

- The impact music and popular culture can have on negative stereotypes 

- Understanding the various protocols that exist 

Parents, house parents and staff, have their own dedicated sessions as all have their own unique role to play in making football environments an inclusive place. At the end of each session delivered, a Smart Survey was made available via a QR code. Of the respondents, 73% selected "extremely necessary" to the question "How necessary do you think this session was?" 

## **5. Digital learning** 

Nearly 2,500 individual users have now registered on our digital learning platform, The Academy. We have developed 7 new online courses and learning resources covering a range of protected characteristics, free for people to access and download. 

Course/resource list: 

- Team Talk - Play Your Part (KS3/4 misogyny and sexism teaching resources) 

- Team Talk – Celebrate Difference (KS3/4 racism teaching resources) 

- Being a Welcoming and Inclusive Grassroots Club (online course) 

- Equality, Diversity and Inclusion in Football – For Coaches (online course, McDonald’s partnership) 

- Grassroots Reporting Toolkit (resource) 

- Disability Language and Terminology Guide (resource) 

- Sectarianism resource 

## **2023/24 in numbers** : 

The following user and course data was gathered from user logs from theacademy.kickitout.org (1[st] July 2023 to 30[th] June 2024): 

- Of the 2,451 users signed up to The Academy, there are 4,162 course enrolments with a completion rate of 77.8% 

- 19,447 course views 

- 496 different organisations reached, including: 42 pro clubs, 73 grassroots clubs, 21 county FA’s and 275 schools/colleges 

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Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC 

For the Year Ended 30 June 2024 | Reg. Company No: 03388001 

We also partnered with Professional Game Match Officials Ltd (PGMOL) at the start of the 2023/24 season, with the aim of providing match officials and staff at PGMOL with access to our EDI based online courses, hosted on PGMOL’s internal platform. Through this partnership, we were able to develop the understanding of over 700 match officials on different values, cultures, discrimination and under-representation across the game. This partnership will continue into the 2024/25 season, with scope to extend the same partnership to The FA. 

## **PGMOL partnership in numbers:** 

- 4 courses released over the 23/24 season 

- Average of 751 staff / officials completed each course 

- 77.9% of staff / officials completed all 4 courses 

## **6. Raise Your Game (RYG)** 

Our Raise Your Game programme returned in 2024 to support people from underrepresented backgrounds to thrive in non-playing roles. We’re soon to launch an online RYG hub to help people from these groups and beyond to find events, working opportunities placements and the latest vacancies. 

Feedback gathered from the attendees of the 2023 National Conference, sent via a Smart Survey link sent to attendees, was very positive. Close to three quarters (74%) of the attendees have now applied for a job in football, as a direct result of the advice they received, and skills they learnt at RYG 2023. In fact, over 40% now have jobs in the industry. Almost all (97%) attendees indicated that they would like to be mentored by an industry professional going forward. 

In light of these findings, Kick It Out created four RYG events for the 2024/25 season. Three events  focus on specific areas within the industry: Media, Coaching and Backroom Staff. The final event is tailored to Women within the game. 

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Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC 

For the Year Ended 30 June 2024 | Reg. Company No: 03388001 

## **7. Fan Education** 

In this season (July 2023 to June 2024), we worked one-to-one with even more people found guilty of discriminatory abuse, helping them see the damage they cause and why it has to end. 

Football cannot ban its way out of discrimination. We need to constantly call out and challenge the mindsets that lead to abuse – our fan education sessions are a vital way of doing it. 

Fans are referred to us by clubs, police and the courts. They have usually been given a warning or ban or prosecuted for discrimination, either in stadiums, on the way to games or online. In 2023/24, we delivered sessions to 117 fans. The fans involved had discriminated based on people’s race and ethnicity, sexual orientation or religion and belief – or a combination of these. 

Each education session is bespoke, but we always help abusers see why their behaviour is so damaging to individuals and communities. Some sessions even included a member of the footballing community that has been directly affected by similar abuse. Often, we’ll look at subjects like impulse control, anger management and hate crime legislation. 

Our sessions are increasingly being used as part of conditional cautions where offenders are required to meet certain conditions instead of being prosecuted. And in 2023/24 we continued to build on established links with Counter Terrorism Police, the Home Office Prevent Team, and the National Probation Service. All now continue to work with us to refer fans to our education service. 

## **2023/24 in numbers** 

- We delivered sessions to 117 fans, up from 67 sessions in the previous year 

- Over half of referrals are made to Kick It Out within 3 months of the incident 

- 96.4% of referrals are made to Kick It Out after an incident has happened. Only 3.6% are an attempt at a preventative measure / early intervention 

- The average number of referrals per month has risen from under 2 to over 7 in two years (22/23 season: KIO received 14 referrals (1.17 pcm); 23/24 season: KIO received 85 referrals (7.08 pcm) 

- 59% of referrals come from police, with 36% coming from football clubs 

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Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC 

For the Year Ended 30 June 2024 | Reg. Company No: 03388001 

- 30% of fans referred to our education were aged under 18, 22% were 18-30, 24% were 31-50 and 15% were 51-60 

## **8. Fans for Diversity** 

In 2023-24 season we wanted to support and highlight EDI awareness days, weeks or months by telling stories from different communities through the Fans For Diversity network. 

This included a fan case study for Islamophobia Awareness month in November, another for Pride month in June, and another around Gypsy, Roma and Traveller communities in July. 

In addition to this, we worked with Fans for Diversity supporter groups to produce a toolkit and film that showed how other communities could create their own fan groups. This was based on an idea that was developed after hearing from Jewish community fan groups, at an Antisemitism event in Chelsea, in November 2023. This toolkit was launched at the start of the 2024-25 season. 

## **9. Grassroots** 

In 2023/24, we continued to help hundreds of grassroots clubs and leagues make sure everyone who turns up to play or watch football knows they’ll be welcomed with open arms. Lifelong memories are made on grassroots pitches every weekend. At Kick It Out, we help clubs and leagues get everyone involved – whatever their ethnicity, sexuality, gender and age. 

Our Equality Charter (EC) is at the heart of this work. Signing up to our EC shows clubs and leagues are committed to kicking out discrimination. In 2023/2024, we delivered workshops to 227 grassroots clubs and 24 grassroots leagues, helping them develop equality policies and set up clear processes to report abuse. Over 210 clubs have now signed up to our EC. 

We also supported 20 County FAs to audit their needs around equality, diversity and inclusion and produce action plans to fill in any gaps. We delivered six workshops to County FAs looking to take the next steps in tackling discrimination. 33 grassroots clubs also completed our Inclusive Club module via our Digital Learning Platform. 

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Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC 

For the Year Ended 30 June 2024 | Reg. Company No: 03388001 

Other highlights include: 

- Delivery of 80 hours of support to victims/ eye witnesses of discrimination. 

- Delivery of 3 workshops during the inaugural Continued Professional Development (CPD) day for McDonalds Fun Football Coaches. Over 100 coaches took part in an introduction to EDI for coaches workshop. 

- 99 coaches completed the Coaches E-Module featured on The Academy 

- The launch of an In-person workshop delivery programme for coaches of grassroots clubs. This in essence is a real life element of the E-module for Coaches. 20 sessions were delivered nationally. 

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Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC 

For the Year Ended 30 June 2024 | Reg. Company No: 03388001 

## **FUTURE PLANS** 

## **Continuing to lead the fight against discrimination in football** 

Driven forward by our love of sport, we’re here to fight discrimination. We’re here to make sure football is a game for everyone – and that means putting equality and inclusion up front. 

We were set up to fight racism in football in 1993. Then in 1997 we expanded to tackle all forms of discrimination. Since the beginning, we’ve made huge progress on and off the pitch, leading the charge for positive change. We’ve done it by raising awareness, confronting issues and helping our sport be better. 

Today, we run education programmes for academy players, parents and fans. We campaign to make sure football is always welcoming – to everyone. We support people from underrepresented and minority communities to make a career in football and thrive. And we call out discrimination wherever it happens – from your local park to the Premier League to your social feed. 

We all know Kick It Out shouldn’t have to exist. Our biggest hope is that one day football no longer needs us. But right now we’re here to put an end to every form of discrimination. We won’t stop until it stops. 

## **Campaigning, research and a new strategic direction** 

Our communications strategy for 2024-25 involves a more proactive and strategic approach, ensuring clear and consistent messaging that reinforces our role in tackling racism and all forms of discrimination. Through authentic storytelling, we aim to reach a broader and younger audience. 

A key focus on our proactive communications is using data, research, and case studies to make our messaging evidence-based and impactful. We will use a combination of traditional media, digital platforms, and influencer partnerships to extend our reach. Additionally, we have developed clear Points of View for key policy areas, providing a structured, transparent, and evolving framework that guides our messaging. 

Our reactive communications have also been updated, moving beyond condemnation to offering real solutions and seeking accountability. When incidents occur, we will not only call them out but also highlight what needs to change and who must take responsibility. This approach ensures that our messaging remains authentic, and solution driven. 

Digital and social media will play a crucial role in engaging audiences more effectively. We are developing a range of assets, including video content showcasing our work in policy, reporting, education, and grassroots initiatives; explainer content on key issues such as the lack of Black 

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Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC 

For the Year Ended 30 June 2024 | Reg. Company No: 03388001 

managers, South Asian representation, the Independent Football Regulator, and the Online Safety Act; and visual assets like graphics to simplify complex topics. 

A key next step is ensuring our response to incidents and wider issues is rooted in authentic storytelling. This means drawing on insights from colleagues, subject matter experts, and lived experiences, while maintaining consistency through our Points of View framework. By doing so, we will look to develop a more impactful, informed, and credible voice in football. 

In September 2024 we launched a  Kick Sexism Out campaign, focusing on our work to tackle Sexism and Misogyny. The campaign included research that delves into women’s experiences at men’s football matches, to highlight and address issues happening across the game. 

As part of the campaign, we continue to drive discussions with clubs, governing bodies, and policymakers about improving reporting mechanisms and creating safer matchday environments. We will also be working on an educational document for clubs looking at how to address sexist abuse. 

Looking ahead, we aim to expand our focus to address sexist chanting in stadiums and online sexism, particularly in the lead-up to the Women’s Euros taking place in summer 2025. We will be working to ensure the OSA is used to hold platforms accountable, while encouraging women to report abuse and challenging online misogyny through awareness and advocacy around this issue. 

We have also appointed an agency to deliver a strategic review for Kick It Out. Key focus areas for the strategic review include: 

- Delivering outcome focused programmes 

- Diversifying our income streams through new partnerships 

- Delivering scalable programmes with measurable social impact 

- Identify the role Kick It Out plays in the football ecosystem 

- Exploring new growth areas across football and sport 

We plan to launch our new 2025-2030 strategy in August 2025. 

## **New governance structure** 

We updated our governance rules to create greater independence of football bodies. We recruited and onboarded four new Trustees mapped to the skills we identified were necessary, which included: data, commercial, marketing and finance. 

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Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC 

For the Year Ended 30 June 2024 | Reg. Company No: 03388001 

## **STATEMENT OF TRUSTEES' RESPONSIBILITIES** 

The Trustees (who are also the directors of Kick It Out for the purposes of company law) are responsible for preparing the Report of the Trustees and the Financial Statements in accordance with applicable law and United Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting Practice). 

Company law requires the Trustees to prepare financial statements for each financial year that give a true and fair view of the state of affairs of the Charitable Company and of the incoming resources and application of resources, including the income and expenditure, of the Charitable Company for that period. In preparing those financial statements, the Trustees are required to: 

- Select suitable accounting policies and then apply them consistently; and 

- Observe the methods and principles in the Companies Act (2006); and 

- Make judgements and estimates that are reasonable and prudent; and 

- State whether applicable accounting standards have been followed, subject to any material departures disclosed and explained in the financial statements; and 

- Prepare the financial statements on the going concern basis, unless it is inappropriate to presume that the Charitable Company will continue in business 

The Trustees are responsible for keeping proper accounting records that disclose, with reasonable accuracy at any time, the financial position of the Charitable Company to enable them to ensure that the financial statements comply with the Companies Act (2006). They are also responsible for safeguarding the assets of the Charitable Company and hence, for taking reasonable steps for the prevention and detection of fraud and other irregularities. 

In so far as the Trustees are aware: 

- There is no relevant audit information of which the Charitable Company's auditors are unaware; and 

- The Trustees have taken all steps that they ought to have taken to make themselves aware of any relevant audit information and to establish that the auditors are aware of that information. 

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Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC 

For the Year Ended 30 June 2024 | Reg. Company No: 03388001 

## **AUDITORS** 

The auditors, Sedulo Audit Limited, will be proposed for re-appointment at the forthcoming Annual General Meeting. 

Report of the Trustees, incorporating a strategic report, approved by order of The Board of 11-Mar-2025 | 4:03 PM GMT Trustees, as the company directors, on ............................................. and signed on the board's behalf by: 

................................................................. 

Sanjay Bhandari: Chair - Trustee 

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Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC 

For the Year Ended 30 June 2024 | Reg. Company No: 03388001 

## **REPORT OF THE INDEPENDENT AUDITORS TO THE TRUSTEES OF KICK IT OUT** 

## **Opinion** 

We have audited  the  financial  statements  of  Kick  It  Out  (the  'Charitable  Company')  for the  year   ended 30  June  2024,  which  comprise  the  Statement  of  Financial  Activities,  the Balance  Sheet,  the  Cash   Flow Statement and Notes to the Financial Statements,  including a summary of significant  accounting policies.   The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland (United Kingdom Generally Accepted Accounting Practice). 

In our opinion the Financial Statements: 

- Give a true and fair  view  of  the  state  of  the  Charitable  Company's  affairs  as  at  30 June  2024  and  of   its incoming  resources  and application  of resources,  including its income  and expenditure,  for the year  then ended; 

- Have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and 

- Have been prepared in accordance with the requirements of the Companies Act 2006. 

## **Basis for opinion** 

We conducted our audit  in  accordance  with  International  Standards  on  Auditing  (UK) (ISAs  (UK))   and applicable   law.   Our   responsibilities   under   those   standards   are   further described   in   the    Auditors' responsibilities for the  audit  of  the  Financial  Statements section  of  our  report.   We are independent of   the Charitable Company in accordance  with the ethical requirements  that are relevant to our audit of the  Financial Statements   in  the UK,  including  the  FRC's  Ethical  Standard,   and  we  have  fulfilled   our  other   ethical responsibilities  in accordance with these requirements.   We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion. 

## **Conclusions relating to going concern** 

In auditing the Financial Statements, we have concluded that the Trustees’ use of the going concern  basis  of accounting in the preparation of the Financial Statements is appropriate. 

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions  that,  individually  or collectively,  may cast  significant  doubt on the  Charitable  Company's  ability   to continue  as a going concern  for a period of at least twelve months  from  when the Financial  Statements  are authorised for issue. 

Page | 19 



Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC 

For the Year Ended 30 June 2024 | Reg. Company No: 03388001 

Our responsibilities and the responsibilities  of the Trustees with respect to going concern are described in  the relevant sections of this report. 

## **Other information** 

The  Trustees  are  responsible  for  the  other  information.  The  other  information  comprises the   information included in the Annual Report, other than the Financial Statements and our Report of the Independent  Auditors thereon. 

Our  opinion  on  the  Financial  Statements  does  not  cover  the  other  information  and, except  to  the   extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. 

In connection with our audit of the Financial Statements, our responsibility is to read the other information   and, in doing so, consider whether the other information  is materially inconsistent  with the Financial  Statements   or our  knowledge  obtained  in  the  audit  or otherwise  appears  to  be  materially  misstated.  If  we  identify   such material inconsistencies  or apparent material misstatements,  we are required to determine whether this  gives rise  to  a  material  misstatement  in  the  Financial  Statements  themselves.  If, based  on  the  work  we   have performed,  we conclude  that  there  is a material misstatement  of  this  other  information,  we are  required   to report that fact.  We have nothing to report in this regard. 

## **Opinions on other matters prescribed by the Companies Act 2006** 

In our opinion, based on the work undertaken in the course of the audit: 

- The information  given in the Report of the Trustees for the financial year for which the financial   statements are prepared is consistent with the financial statements; and 

- • The Report of the Trustees has been prepared in accordance with applicable legal requirements. 

## **Matters on which we are required to report by exception** 

In the light of the knowledge and understanding of the Charitable Company and its environment obtained in  the course of the audit, we have not identified material misstatements in the Report of the Trustees. 

We have nothing to report in respect of the following matters  where the Companies  Act 2006 requires us  to report to you if, in our opinion: 

- Adequate accounting records have not been kept or returns adequate for our audit have not been  received from branches not visited by us; or 

Page | 20 



Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC 

For the Year Ended 30 June 2024 | Reg. Company No: 03388001 

- The Financial Statements are not in agreement with the accounting records and returns; or 

- Certain disclosures of Trustees' remuneration specified by law are not made; or 

- We have not received all the information and explanations we require for our audit. 

## **Responsibilities of Trustees** 

As explained more fully in the Statement of Trustees' Responsibilities, the Trustees (who are also the  Directors of  the  Charitable  Company  for  the  purposes  of  Company  Law)  are responsible  for  the  preparation  of   the Financial Statements and for being satisfied that they give a true and fair view, and for such internal control  as the  Trustees  determine  is necessary  to  enable  the  preparation  of Financial  Statements  that  are  free   from material misstatement, whether due to fraud or error. 

In  preparing  the  Financial  Statements,  the  Trustees  are  responsible  for  assessing  the Charitable   Company's ability to continue as a going concern,  disclosing,  as applicable, matters  related to going concern  and  using the going concern basis of accounting unless the Trustees either intend to liquidate the charitable company  or to cease operations, or have no realistic alternative but to do so. 

## **Our responsibilities for the audit of the Financial Statements** 

Our objectives are to obtain reasonable assurance about whether the Financial Statements as a whole are  free from material misstatement,  whether due to fraud or error, and to issue a Report of the Independent  Auditors that includes our opinion.  Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted  in  accordance  with ISAs  (UK)  will  always  detect  a  material  misstatement  when  it   exists. Misstatements can arise from fraud or error and are considered  material  if, individually or in the   aggregate, they could reasonably be expected to influence the economic  decisions of users taken on the basis of  these Financial Statements. 

The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below: 

- The Charity is required to comply with Charity Law and, based on our knowledge of its activities, we identified that the legal requirement to accurately account for restricted funds was of key significance. 

- We gained an understanding of how the charity complied with its legal and regulatory framework, including the requirement to properly account for restricted funds, through discussions with management and a review of the documented policies, procedures and controls. 

Page | 21 



Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC 

For the Year Ended 30 June 2024 | Reg. Company No: 03388001 

- The audit team, which is experienced in the audit of charities, considered the charity's susceptibility to material misstatement and how fraud may occur. Our considerations included the risk of management override. 

- Our approach was to check that all restricted income was properly identified and separately accounted for and to ensure that only valid and appropriate expenditure was charged to restricted funds. This included reviewing journal adjustments and unusual transactions. 

A further description of our responsibilities  for the audit of the Financial Statements  is located on the  Financial Reporting  Council's  website  at: 

www.frc.org.uk/auditorsresponsibilities.   This  description  forms  part  of   our Report of the Independent Auditors. 

Page | 22 



Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC 

For the Year Ended 30 June 2024 | Reg. Company No: 03388001 

## **Use of our report** 

This report is made solely to the charitable company's Members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act (2006). Our audit work has been undertaken so that we might state to the charitable company's Members those matters we are required to state to them in an auditors' report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the charitable company and the charitable company's Members as a body, for our audit work, for this report, or for the opinions we have formed. 

## [Seo ludit limited **Sedulo Audit Limited** 

Statutory Auditor 605 Albert House 256-260 Old Street 

London 

EC1V 9DD 

11-Mar-2025 | 4:06 PM GMT …………………………. 2025 

Page | 23 



Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC 

For the Year Ended 30 June 2024 | Reg. Company No: 03388001 

## **KICK IT OUT** 

## **STATEMENT OF FINANCIAL ACTIVITIES (Incorporating an Income and Expenditure Account) for the Year Ended 30 June 2024** 

||||**Unrestricted**|**Restricted**|**2024 Total**|2023 Total|
|---|---|---|---|---|---|---|
||||**funds**|**funds**|**funds**|funds|
||||||**£**|£|
|**INCOME AND ENDOWMENTS FROM**|Notes||||||
|Voluntary income||2|**2,006,320**|**-**|**2,006,320**|1,701,962|
|**Charitable activities**||5|||||
|Grassroots Football|||**-**|**173,400**|**173,400**|120,000|
|Confidential Reporting|||**-**|**120,000**|**120,000**|120,000|
|Football League Life Skills|||**-**|**20,400**|**20,400**|31,200|
|Premier League Equality Inspires|||**-**|**61,500**|**61,500**|90,600|
|Digital Learning Platform|||**-**|**18,000**|**18,000**|-|
|UEFA Project (Talent ID)|||**-**|**-**|**-**|80,871|
|Other trading activities||3|**-**|**-**|**-**|500|
|Investment Income||4|**9,852**|**-**|**9,852**|2,674|
|**Total**|||**2,016,172**|**393,300**|**2,409,472**|2,147,807|
|**EXPENDITURE ON**|||||||
|Raising funds||6|**19,220**|**-**|**19,220**|25,020|
||||||**-**||
|**Charitable activities**||7|||**-**||
|Grassroots Football|||**298,446**|**173,400**|**471,846**|221,660|
|Raise Your Game|||**310,038**|**-**|**310,038**|262,102|
|Fans Programme|||**167,107**|**-**|**167,107**|97,349|
|Confidential Reporting|||**151,854**|**120,000**|**271,854**|208,319|
|Football League Life Skills|||**47,111**|**20,400**|**67,511**|59,512|
|Premier League Equality Inspires|||**2,048**|**61,500**|**63,548**|60,088|
|Player engagement|||**74,999**|**-**|**74,999**|74,261|
|Campaigning|||**690,154**|**-**|**690,154**|1,074,659|
|Advocacy and public policy|||**458,125**|**-**|**458,125**|337,348|
|Leadership in football|||**-**|**-**|**-**|193,992|
|Digital Learning Platform|||**271,567**|**18,000**|**289,567**|57,380|
|Cricket|||**-**|**-**|**-**|3,279|
|UEFA Project (Talent ID)|||**10,757**|**-**|**10,757**|-|
|30th anniversary|||**20,838**|**-**|**20,838**|-|
|Coach Recruitment|||**29,850**|**-**|**29,850**|-|
|Speak Up|||**16,414**|**-**|**16,414**||
|**Total**|||**2,568,528**|**393,300**|**2,961,828**|2,674,969|
|**NET INCOME**|||**(552,356)**|**-**|**(552,356)**|(527,162)|
|**Reconciliation of funds**|||||||
|Total funds brought forward|||**907,417**|**114,235**|**1,021,652**|1,548,814|
|**Total funds carried forward**|||**355,061**|**114,235**|**469,296**|1,021,652|



Page | 24 



Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC 

For the Year Ended 30 June 2024 | Reg. Company No: 03388001 

## **KICK IT OUT BALANCE SHEET 30 June 2024** 

||Notes|Unrestricted|Restricted|**2024 Total**|2023 Total|
|---|---|---|---|---|---|
|||Funds|Funds|**funds**|funds|
|||£|£|**£**|£|
|**Fixed assets**||||||
|Intangible assets|13|**133,222**|**-**|**133,222**|187,894|
|||**133,222**|**-**|**133,222**|187,894|
|**Current assets**||||||
|Debtors|14|**357,473**||**357,473**|471,460|
|Cash at bank and in hand||**492,220**|**66,000**|**558,220**|919,988|
|**Total Current Assets**||**849,693**|**66,000**|**915,693**|1,391,448|
|**Creditors:**||||||
|amounts falling due within one year|15|**(579,619)**||**(579,619)**|(557,691)|
|**Net current assets**||**270,074**|**66,000**|**336,074**|833,757|
|||||||
|**TOTAL ASSETS LESS CURRENT LIABILITIES**||**403,296**|**66,000**|**469,296**|1,021,652|
|**NET ASSETS**||**403,296**|**66,000**|**469,296**|1,021,652|
|**FUNDS**||||||
|Unrestricted funds|16|||**355,061**|907,417|
|Restricted funds||||**114,235**|114,235|
|**TOTAL FUNDS**||||**469,296**|1,021,652|



11-Mar-2025 | 4:03 PM GMT 

The financial statements were approved by the Board of Trustees and authorised for issue on ............................2025 and were signed on its behalf by: 

Sanjay Bhandari: Chair - Trustee (229BCD914441694AD... by: 

Company number: 3388001 Reg. charity: 1104056 

Page | 25 



Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC 

For the Year Ended 30 June 2024 | Reg. Company No: 03388001 

## **KICK IT OUT CASH FLOW STATEMENT for the Year Ended 30 June 2024** 

|**Notes**|**Notes**|**2024**|2023|
|---|---|---|---|
|||**£**|£|
|**Cash flows from operating activities:**||||
|Cash generated from operations|18|**(371,620)**|134,216|
|Net cash provided by operating activities||**(371,620)**|134,216|
|**Cash flows from investing activities:**||||
|Purchase of intangible fixed assets||**-**<br>|(119,430)|
|Purchase of tangible fixed assets||**-**|-|
|Interest received||**9,852**|2,674|
|**Net cash used in investing activities**||**9,852**|(116,756)|
|**Change in cash and cash equivalents in the reporting period**||**(361,768)**|17,460|
|**Cash and cash equivalents at the beginning of the reporting period**|<br>|**919,988**<br>|902,528|
|**Cash and cash equivalents at the end of the reporting period**||**558,220**<br>|919,988<br>|



Page | 26 



Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC 

For the Year Ended 30 June 2024 | Reg. Company No: 03388001 

## **NOTES TO THE FINANCIAL STATEMENTS** 

## **1.   ACCOUNTING POLICIES** 

## **Basis of preparing the financial statements** 

The  Financial  Statements  of the Charitable  Company,  which  is a public  benefit  entity under  FRS   102, have been prepared in accordance  with the Charities SORP (FRS 102) 'Accounting  and Reporting   by Charities:  Statement  of  Recommended  Practice  applicable to  charities  preparing  their  accounts   in accordance  with the Financial  Reporting Standard applicable in the UK and Republic of Ireland  (FRS 102) (effective  1 January 2019)', Financial Reporting Standard 102 'The Financial Reporting  Standard applicable  in the UK and Republic of Ireland' and the Companies  Act 2006. The Financial   Statements have been prepared under the historical cost convention. 

## **Going Concern** 

Following a review of forecasts  and projections,  the Trustees are satisfied that the charity will continue operations for the foreseeable future and hence the accounts have been drawn up on a going  concern basis. 

## **Company Status** 

Kick it Out Limited is a company limited by guarantee.  In the event of the Charity being wound up,  the liability in respect of the guarantee is limited to £1 per Full Member of the Charity. 

## **Income** 

Voluntary income is received by way of donations and grants and is included in the statement of financial activities once the charity has entitlement to the funds, it is probable that the income will be received and the amount can be measured reliably. 

Grants receivable are recognised in the statement of Financial Activities in the year in which the offer is conveyed to the charity except in those cases where the offer is conditional, such grants being recognised when the conditions attached are fulfilled. 

Page | 27 



Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC 

For the Year Ended 30 June 2024 | Reg. Company No: 03388001 

Income received from the sale of merchandise is accounted for when the sale takes place. Bank interest receivable is accounted for on a receivable basis. Income is stated net of VAT. 

Income received from charitable activities is recognised in the statement of Financial Activities in the year in which the activity takes place, except in those cases where the offer is conditional, income from such activities are recognised when the conditions attached are fulfilled. 

## **Donated Services** 

On receipt, donated services are recognised in income on the basis of the value of the gift to the charity, which is the amount the charity would have been willing to pay to obtain services of equivalent economic benefit on the open market; a corresponding amount is then recognised in expenditure in the period of receipt. In accordance with the Charities SORP (FRS 102), the general time of volunteers is not recognised. 

## **Expenditure** 

Expenditure is accounted for on an accruals basis and has been included under expense categories that aggregate all costs for allocation to activities. Support costs, expenses which cannot be directly attributed to particular activities, have been apportioned on a fair and reasonable basis (as estimated) by management and which approximates the utilisation of resources. Governance costs include the management of the charitable company's assets, organisational management and compliance with constitutional and statutory requirements. 

## **Intangible fixed assets** 

Intangible assets are held at cost and are subsequently measured at cost less accumulated amortisation and accumulated impairment losses. 

Amortisation is provided at the following rates in order to write off each asset less residual value over its estimated useful life. 

Website - 20% on cost 

## **Taxation** 

The charity is exempt from corporation tax on its charitable activities. 

Page | 28 



Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC 

For the Year Ended 30 June 2024 | Reg. Company No: 03388001 

## **Fund accounting** 

General funds are unrestricted funds which are available for use at the discretion of the Trustees in furtherance of the general objects of the Charity and which have not been designated for other purposes. 

Restricted funds are funds to be used in accordance with specific restrictions imposed by donors or which have been raised by the Charity for particular purposes. The cost of raising and administering such funds are charged against the specific fund. The aim and use of each restricted fund is set out in the notes to the financial statements. 

## **Pension costs and other post-retirement benefits** 

The Charitable Company operates a defined contribution pension scheme. Contributions payable to the Charitable Company's pension scheme are charged to the Statement of Financial Activities in the period to which they relate. 

## **Grant payable** 

Grants payable are charged to the Statement of Financial Activities in the year in which the offer is conveyed to the recipient except in those cases where the offer is conditional, such grants being recognised as expenditure when the conditions attaching are fulfilled. 

## **Financial instruments** 

The Charitable Company only has basic financial instruments. Accordingly, debtors, creditors and cash at bank are initially recognised at transaction value and subsequently measured at settlement value. Cash at bank includes cash and highly liquid investments with a maturity date of three months or less. 

Page | 29 



Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC 

For the Year Ended 30 June 2024 | Reg. Company No: 03388001 

## **2 VOLUNTARY INCOME** 

|Voluntary income<br>Grants<br> **OTHER TRADING ACTIVITIES**<br>Education training<br> **INVESTMENT INCOME**<br>Deposit account interest<br> **INCOME FROM CHARITABLE ACTIVITIES**<br>**Activity:**<br>Grassroots Football<br>Confidential Reporting<br>Football League Life Skills<br>Premier League Equality Inspires<br>Digital Learning Platform<br>UEFA Project (Talent ID)<br> **RAISING FUNDS**<br>**Raising donations and legacies**<br>Staff costs<br>**Other trading actvities**<br>Fundraising costs<br>Loss on sale of assets<br>Aggregate amounts|**2024**<br>2023<br>**£**<br>£<br>**1,183,320**<br>878,962<br>**823,000**<br>823,000|
|---|---|
||**2,006,320**<br>1,701,962|
||**2024**<br>2023<br>**£**<br>£<br>**-**<br>500|
||**-**<br>500|
||**2024**<br>2023<br>**£**<br>£<br>**9,852**<br>2,674|
||**9,852**<br>2,674|
||**2024**<br>2023<br>**£**<br>£<br>**173,400**<br>120,000<br>**120,000**<br>120,000<br>**20,400**<br>31,200<br>**61,500**<br>90,600<br>**18,000**<br>**-**<br>**-**<br> <br>80,871|
||**393,300**<br>442,671|
||**2024**<br>2023<br>**£**<br>£<br>**18,899**<br>17,249|
||**18,899**<br>17,249|
||**2024**<br>2023<br>**£**<br>£<br>**321**<br>531<br>7,240|
||**321**<br>7,771|
|||
||**19,220**<br>25,020|



## **3 OTHER TRADING ACTIVITIES** 

## **4 INVESTMENT INCOME** 

## **5 INCOME FROM CHARITABLE ACTIVITIES** 

## **6 RAISING FUNDS** 

Page | 30 



Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC 

For the Year Ended 30 June 2024 | Reg. Company No: 03388001 

## **7 CHARITABLE ACTIVITIES COSTS** 

|Grassroots Football<br>Raise Your Game<br>Fans Programme<br>Confidential Reporting<br>Football League Life Skills<br>Premier League Equality Inspires<br>Player engagement<br>Campaigning<br>Advocacy and public policy<br>Digital Learning Platform<br>UEFA Project (Talent ID)<br>30th anniversary<br>Coach Recruitment<br>Speak Up<br> **SUPPORT COSTS**<br>Grassroots Football<br>Raise Your Game<br>Fans Programme<br>Confidential Reporting<br>Football League Life Skills<br>Premier League Equality Inspires<br>Player engagement<br>Campaigning<br>Advocacy and public policy<br>Digital Learning Platform<br>Coach Recruitment<br>Speak Up|Management<br>£<br>**275,087**<br>**180,057**<br>**91,210**<br>**170,850**<br>**38,718**<br>**38,718**<br>**40,674**<br>**409,249**<br>**252,531**<br>**146,508**<br>**15,418**<br>**10,520**|Direct<br>Costs<br>Support<br>Costs<br>(Note 8)<br>Totals<br>£<br>£<br>£<br>**194,998**<br>**276,848**<br>**471,846**<br>**128,829**<br>**181,209**<br>**310,038**<br>**75,313**<br>**91,794**<br>**167,107**<br>**99,911**<br>**171,943**<br>**271,854**<br>**28,545**<br>**38,966**<br>**67,511**<br>**24,582**<br>**38,966**<br>**63,548**<br>**34,065**<br>**40,934**<br>**74,999**<br>**278,287**<br>**411,867**<br>**690,154**<br>**203,977**<br>**254,148**<br>**458,125**<br>**142,121**<br>**147,446**<br>**289,567**<br>**10,757**<br>**-**<br>**10,757**<br>**20,838**<br>**-**<br>**20,838**<br>**14,333**<br>**15,517**<br>**29,850**<br>**5,827**<br>**10,587**<br>**16,414**|
|---|---|---|
|||**1,262,383**<br>**1,680,225**<br>**2,942,608**|
|||Finance<br>Governance<br>costs<br>Totals<br>£<br>£<br>£<br>**2**<br>**1,759**<br>**276,848**<br>**1**<br>**1,151**<br>**181,209**<br>**1**<br>**583**<br>**91,794**<br>**1**<br>**1,092**<br>**171,943**<br>**-**<br>**248**<br>**38,966**<br>**-**<br>**248**<br>**38,966**<br>**-**<br>**260**<br>**40,934**<br>**2**<br>**2,616**<br>**411,867**<br>**2**<br>**1,615**<br>**254,148**<br>**1**<br>**937**<br>**147,446**<br>**-**<br>**99**<br>**15,517**<br>**-**<br>**67**<br>**10,587**|
||**1,669,540**|**10**<br>**10,675**<br>**1,680,226**|



## **8 SUPPORT COSTS** 

## **NET INCOME/ (EXPENDITURE)** 

Net income/ (expenditure) is stated after charging/ (crediting): 

|Auditors' remuneration<br>Auditors' remuneration for non audit work<br>Computer software amortisation|**2024**<br>2023<br>**£**<br>£<br>**8,700**<br>9,000<br>600<br>**54,672**<br>54,669|
|---|---|



Page | 31 



Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC 

For the Year Ended 30 June 2024 | Reg. Company No: 03388001 

## **9 TRUSTEE'S REMUNERATION AND BENEFITS** 

There  were no trustees'  remuneration  or other benefits  for the year ended 30 June 2024 nor for  the year ended 30 June 2023. 

## **Trustees' expenses** 

|||
|---|---|
|**Trustees' expenses**<br>Trustees'  expenses  paid  for  the  year  ended  30  June  2024,  none  for  the  year 30 June 2023<br> **STAFF COSTS**<br>Wages and salaries<br>Social security costs<br>Other pension costs<br>The average monthly number of employees during the year was as follows:<br>Support and Governance<br>Charitable Activities|**2024**<br>**2023**<br>**£**<br>£<br>**842**<br>-<br> <br>**2024**<br>2023<br>**£**<br>£<br>**1,066,572**<br>798,854<br>**116,993**<br>81,475<br>**33,836**<br>25,469<br>**1,217,401**<br>905,798<br>**2024**<br>2023<br>**£**<br>£<br>**11**<br>5<br>**11**<br>12|
||**22**<br>17|



## **10 STAFF COSTS** 

The number of employees whose employee benefits (excluding employer pension costs) exceeded £60,000 was: 

|The number of employees whose employee benefits (excluding|employer pension costs) exceeded £60,000 was:||
|---|---|---|
||**2024**|2023|
||**£**|£|
|£60,001- £90,000||**5**|
|£90,001- £100,000||**1**<br>1<br> <br>**6**<br> <br>1|



Page | 32 



Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC 

For the Year Ended 30 June 2024 | Reg. Company No: 03388001 

## **11 COMPARATIVES FOR THE STATEMENT OF FINANCIAL ACTIVITIES** 

|**INCOME AND ENDOWMENTS FROM**<br>Voluntary income<br>**Charitable activities**<br>Grassroots Football<br>Confidential Reporting<br>Football League Life Skills<br>Premier League Equality Inspires<br>Digital Learning Platform<br>Other trading activities<br>Investment Income<br>**Total**<br>**EXPENDITURE ON**<br>Raising funds<br>**Charitable activities**<br>Grassroots Football<br>Raise Your Game<br>Fans Programme<br>Confidential Reporting<br>Football League Life Skills<br>Premier League Equality Inspires<br>Player engagement<br>Campaigning<br>Advocacy and public policy<br>Digital Learning Platform<br>UEFA Project (Talent ID)<br>30th anniversary<br>Coach Recruitment<br>Speak Up<br>**Total**<br>**NET INCOME**<br>**Reconciliation of funds**<br>Total funds brought forward<br>**Total funds carried forward**|Unrestricted<br>funds<br>Restricted<br>funds<br>Total funds<br>£<br>£<br>£<br>**2,006,320**<br>**-**<br>**2,006,320**<br>**-**<br>**173,400**<br>**173,400**<br>**-**<br>**120,000**<br>**120,000**<br>**-**<br>**20,400**<br>**20,400**<br>**-**<br>**61,500**<br>**61,500**<br>**-**<br>**18,000**<br>**18,000**<br>**-**<br>**-**<br>**-**<br>**9,852**<br>**-**<br>**9,852**|
|---|---|
||**2,016,172**<br>**393,300**<br>**2,409,472**|
||19,220<br>-<br>19,220<br>298,446<br>173,400<br>471,846<br>310,038<br>-<br>310,038<br>167,107<br>-<br>167,107<br>151,854<br>120,000<br>271,854<br>47,111<br>20,400<br>67,511<br>2,048<br>61,500<br>63,548<br>74,999<br>-<br>74,999<br>690,154<br>-<br>690,154<br>458,125<br>-<br>458,125<br>271,567<br>18,000<br>289,567<br>10,757<br>-<br>10,757<br>20,838<br>-<br>20,838<br>29,850<br>-<br>29,850<br>16,414<br>-<br>16,414|
||**2,568,528**<br>**393,300**<br>**2,961,828**|
||**(552,356)**<br>**-**<br>**(552,356)**<br>**907,417**<br>**114,235**<br>**1,021,652**|
||**355,061**<br>**114,235**<br>**469,296**|



## **12 DONATED SERVICES** 

During the year to 30 June 2024, the charity received donations in kind, in the form of donated services totalling £910,090. This income has been included in the financial statements under heading 'Voluntarty income'. The corresponding expenditure has been recognised according to its natures: 

|Advertising<br>Professional fees|**2024**<br>2023<br>**£**<br>£<br>**680,000**<br>675,000<br>**230,090**<br>138,288|
|---|---|
||**910,090**<br>813,288|



Page | 33 



Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC 

For the Year Ended 30 June 2024 | Reg. Company No: 03388001 

## **13 INTANGIBLE FIXED ASSETS** 

|**INTANGIBLE FIXED ASSETS**||
|---|---|
|**COST**<br>At 1st July 2023<br>Additions<br>At 30th June 2024<br>**AMORTISATION**<br>At 1st July 2023<br>Charge for year<br>At 30th June 2024<br>**NET BOOK VALUE**<br>At 30 June 2024<br>At 30 June 2023|Computer<br>software<br>£<br>**249,950**<br>**-**<br>**249,950**<br>**62,056**<br>**54,672**<br>**116,728**|
||**133,222**|
|||
||**187,894**|



## **14 DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR** 

|**DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR**||
|---|---|
|Trade debtors<br>Other debtors<br>VAT<br>Prepayments and accrued income<br> **CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR**<br>Trader creditors<br>Social security and other taxes<br>VAT<br>Accruals and deferred income|**2024**<br>2023<br>**£**<br>£<br>**349,400**<br>367,721<br>**-**<br>22,000<br>**-**<br>48,264<br>**8,073**<br>33,475|
||**357,473**<br>471,460|
||**2024**<br>2023<br>**£**<br>£<br>**25,711**<br>58,763<br>**42,971**<br>24,808<br>**151,337**<br>**359,600**<br>474,120|
||**579,619**<br>557,691|



## **15 CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR** 

Page | 34 



Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC 

For the Year Ended 30 June 2024 | Reg. Company No: 03388001 

## **16 MOVEMENT IN FUNDS** 

|**MOVEMENT IN FUNDS**||
|---|---|
|**Unrestricted funds**<br>General fund<br>Fixed Asset Fund<br>**Restricted funds**<br>Premier League Equality Inspires<br>Cricket<br>UEFA Project (Talent ID)<br>**TOTAL FUNDS**<br>Net movement in funds, included in the above are as follows:<br>**Unrestricted funds**<br>General fund<br>Fixed Asset Fund<br>**Restricted funds**<br>Grassroots Football<br>Confidential Reporting<br>Football.League Life Skills<br>Premier League Equality Inspires<br>Digital Learning Platform<br>Total<br>**TOTAL FUNDS**|At 1 July 2023<br>Net<br>movement in<br>funds<br>At 30 June<br>2024<br>£<br>£<br>£<br>**907,417**<br>**(552,356)**<br>**355,061**<br>**-**<br>**-**<br> <br>**-**<br>**907,417**<br>**(552,356)**<br>**356,061**<br>**30,512**<br>**-**<br> <br>**30,512**<br>**6,131**<br>**-**<br> <br>**6,131**<br>**77,592**<br>**-**<br> <br>**77,592**<br>**114,235**<br>**-**<br> <br>**114,235**<br>**1,021,652**<br>**(552,356)**<br>**469,296**<br>Income<br>resources<br>Resources<br>expended<br>Movement in<br>funds<br>£<br>£<br>£<br>**2,016,172**<br>**(2,568,528)**<br>**(552,356)**<br>**-**<br>**-**<br>**-**|
||**2,016,172**<br>**(2,568,528)**<br>**(552,356)**<br>**173,400**<br>**(173,400)**<br>**-**<br>**120,000**<br>**(120,000)**<br>**-**<br>**20,400**<br>**(20,400)**<br>**-**<br>**61,500**<br>**(61,500)**<br>**-**<br>**18,000**<br>**(18,000)**<br>**-**|
||**393,300**<br>**(393,300)**<br>**-**|
||**2,409,472**<br>**(2,961,828)**<br>**(552,356)**|



Page | 35 



Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC 

For the Year Ended 30 June 2024 | Reg. Company No: 03388001 

## **Comparatives for movement in funds** 

|**Comparatives for movement in funds**||
|---|---|
|Prior Year<br>**Unrestricted funds**<br>General fund<br>Fixed Asset Fund<br>**Restricted funds**<br>Premier League Equality Inspires<br>Cricket<br>UEFA Project (Talent ID)<br>Total<br>**TOTAL FUNDS**<br>Net movement in funds, included in the above are as follows:<br>**Unrestricted funds**<br>General fund<br>Fixed Asset Fund<br>**Restricted funds**<br>Grassroots Football<br>Confidential Reporting<br>Football.League Life Skills<br>Premier League Equality Inspires<br>Cricket<br>UEFA Project (Talent ID)<br>**TOTAL FUNDS**<br>A current 12 months and prior year 12 months combined position is as follows:<br>**Unrestricted funds**<br>General fund<br>Fixed Asset Fund<br>**Restricted funds**<br>Premier League Equality Inspires<br>Cricket<br>UEFA Project (Talent ID)<br>**TOTAL FUNDS**|At 1 July 2022<br>Net<br>movement in<br>funds<br>At 30 June<br>2023<br>£<br>£<br>£<br>**1,485,303**<br>**(577,886)**<br>**907,417**<br>**-**<br>**-**<br>**-**|
||**1,485,303**<br>**(577,886)**<br>**907,417**<br>-<br>**30,512**<br>**30,512**<br>63,511<br>**(57,380)**<br>**6,131**<br>-<br>**77,592**<br>**77,592**|
||**63,511**<br>**50,724**<br>**114,235**|
||**1,548,814**<br>**(527,162)**<br>**1,021,652**|
||Income<br>resources<br>Resources<br>expended<br>Movement in<br>funds<br>£<br>£<br>£<br>1,705,136<br>(2,283,022)<br>(577,886)<br>**-**<br>**-**<br>**-**|
||**1,705,136**<br>**(2,283,022)**<br>**(577,886)**<br>120,000<br>(120,000)<br>-<br>120,000<br>(120,000)<br>-<br>31,200<br>(31,200)<br>-<br>90,600<br>(60,088)<br>30,512<br>-<br>(57,380)<br>(57,380)<br>80,871<br>(3,279)<br>77,592|
||**442,671**<br>**(391,947)**<br>**50,724**|
||**2,147,807**<br>**(2,674,969)**<br>**(527,162)**|
||At 1 July 2022<br>Net<br>movement in<br>funds<br>At 30 June<br>2024<br>£<br>£<br>£<br>1,485,303<br>(1,130,242)<br>355,061<br>**-**<br>**-**<br>**-**|
||**1,485,303**<br>**(1,130,242)**<br>**355,061**<br>-<br>30,512<br>**30,512**<br>63,511<br>(57,380)<br>**6,131**<br>-<br>77,592<br>**77,592**|
||**63,511**<br>**50,724**<br>**114,235**|
||**1,548,814**<br>**(1,079,518)**<br>**469,296**|



Page | 36 



Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC 

For the Year Ended 30 June 2024 | Reg. Company No: 03388001 

A current 12 months and prior year 12 months combined net movement in funds, included in the above are as follows: 

|the above are as follows:||
|---|---|
|**Unrestricted funds**<br>General fund<br>**Restricted funds**<br>Grassroots Football<br>Confidential Reporting<br>Football League Life Skills<br>Premier League Equality Inspires<br>Digital Learning Platform<br>Cricket<br>UEFA Project (Talent ID)<br>**TOTAL FUNDS**|Income<br>resources<br>Resources<br>expended<br>Movement in<br>funds<br>£<br>£<br>£<br>3,721,308<br>(4,851,550)<br>**(1,130,242)**<br>|
||**3,721,308**<br>**(4,851,550)**<br>**(1,130,242)**<br> <br>293,400<br>(293,400)<br>**-**<br> <br>240,000<br>(240,000)<br>**-**<br>51,600<br>(51,600)<br>**-**<br> <br>152,100<br>(121,588)<br>**30,512**<br>18,000<br>(18,000)<br>**-**<br>-<br> <br>(57,380)<br>**(57,380)**<br>80,871<br>(3,279)<br> <br>**77,592**<br>**835,971**<br>**(785,247)**<br>**50,724**<br>**4,557,279**<br> <br>**(5,636,797)**<br>**(1,079,518)**|



Confidential Reporting and Grassroots activities received 50:50 share of Football Association grant. 

Premier League is a grant to fund the Equality Inspires programme to: 

- “Promote positive fan behaviour, and reduce offensive behaviour, in and beyond the stadium (including online)” 

- “Improve the match day and non-match day experience for all fans by making football more diverse and inclusive" 

- Provide education and training and other opportunities that promote diversity and inclusion, or programmes that tackle  discrimination or anti-social behaviour in football, to make the game more welcoming and more representative of its wider communities 

- Facilitate positive engagement between Clubs, fans and local authorities or other stakeholders with a legitimate interest in match days 

Life Skills is League Football Education funding for life skills training. 

Raise your Game is our talent mentoring programme targeted at increasing representation of underrepresented groups within football. 

Page | 37 



Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC 

For the Year Ended 30 June 2024 | Reg. Company No: 03388001 

UEFA grant: The UEFA Coaching & Talent ID Programme was an initiative created by us and funded by the UEFA Foundation. The goal of the programme is to identify a cohort of individuals, from underrepresented backgrounds, who are already on the path of working as a coach or in a talent identification role in an elite professional environment. After an application and interview process, the successful receive funding to complete the next level of their coaching or talent ID qualification (should their applications for those courses be accepted by the FA), as well as access to enrichment/masterclass events organised by ourselves in collaboration with professional clubs in the fields of elite coaching or talent identification/recruitment. 

McDonalds sponsored coaching bursaries and platform development costs. 

Page | 38 



Docusign Envelope ID: 7F5A5BEF-22DB-4595-AE82-B2E6F38B3EAC 

For the Year Ended 30 June 2024 | Reg. Company No: 03388001 

## **17 RELATED PARTY DISCLOSURE** 

There were no related party transactions for the year ended 30 June 2024. 

## **18 RECONCILIATION OF NET INCOME TO NET CASH FLOW FROM OPERATING ACTIVITIES** 

|**RECONCILIATION OF NET INCOME TO NET CASH FLOW FROM OPERATING ACTIVITIES**||
|---|---|
|**Net income for the reporting period (as per the**<br>**Statement of Financial Activities)**<br>**Adjustments for:**<br>Depreciation charge<br>Loss on disposal of fixed assets<br>Interest received<br>Decrease in debtors<br>Increase in creditors<br>**Net cash flow from operating activities**|**2024**<br>2023<br>**£**<br>£<br>**(552,356)**<br>(527,162)<br>**54,672**<br>54,669<br>**-**<br>7,240<br>**(9,852)**<br>(2,674)<br>**113,987**<br>1,158,287<br>**21,928**<br>(556,144)|
||**(371,620)**<br>134,216|



## **19 ANALYSIS OF CHANGES IN NET FUNDS** 

|**ANALYSIS OF CHANGES IN NET FUNDS**||
|---|---|
|**Net cash**<br>**Cash at bank**<br>**Total**|At 1 July 2023<br>Cash flow<br>At 30 June<br>2024<br>£<br>£<br>£|
||**919,988**<br>**(361,769)**<br> <br>**558,219**|
|||
||**919,988**<br>**(361,768)**<br>**558,220**|
||**919,988**<br>**(361,768)**<br>**558,220**<br>|



Page | 39 

