melanoma fund TRUSTEESANNUAL REPORT 2024/2025 QI{WD KENT KENT •6 KE
TRUSTEES ANNUAL REPORT 2024/2025
CONTENTS :
Our story .................................................................................... 01 Our mission ............................................................................... 02 2024/25 at a glance ................................................................ 03 Melanoma and non-melanoma skin cancer statistics ..... 05 Our Work ................................................................................... 06 CEO review ............................................................................... 07 A word from our Chair ............................................................ 08 Financial review..................................................................09-10 Risk management..................................................................... 11 Support our work ..................................................................... 12
Our Mission: 01
TRUSTEES ANNUAL REPORT 2024/2025
OUR STORY
The Melanoma Fund was founded in 2000 after Harry Townsend lost his wife, Myfanwy, to melanoma. Believing her death may have been prevented through greater awareness, earlier diagnosis and better sun protection, he turned personal tragedy into a mission to help protect future generations from melanoma and other forms of skin cancer.
Harry understood that education had the power to save lives. As someone with a lifelong passion for the outdoors, he recognised that people who work, play and volunteer outside often face prolonged exposure to harmful ultraviolet (UV) radiation. That insight continues to shape our work today.
Over the past 26 years, the Melanoma Fund has evolved into a national prevention charity. We work with schools, sports organisations, workplaces and outdoor partners across the UK to make sun and heat protection a normal part of everyday life through education, partnerships, practical interventions and behaviour change.
Although Harry passed away in 2020, his vision lives on. Every partnership we build, every organisation we support and every person we help to protect is part of the legacy he created.
Preventing skin cancer. Protecting future generations.
Our founder Harry Townsend
Our Mission: 02
TRUSTEES ANNUAL REPORT 2024/2025
OUR MISSION
Our mission is to prevent melanoma and other forms of skin cancer through education, helping people understand UV risk and adopt behaviours that reduce their lifetime risk of skin cancer.
During 2024/25, we continued to focus on those most at risk from prolonged UV exposure, particularly people who work, volunteer and participate in sport and outdoor recreation, while also supporting children and young people to develop healthy habits from an early age.
Working alongside national governing bodies, outdoor organisations, schools, brands, commercial, creative and community partners, we developed practical resources, national campaigns and training designed to make sun protection easier to understand and easier to adopt for all age groups.
Throughout the year, we also continued to refine our approach to prevention, recognising that increasing awareness alone does not always lead to behaviour change. This work laid important foundations for the continued development of Sunguarding®, helping organisations embed sun and heat protection into everyday practice.
Our Mission: 03
TRUSTEES ANNUAL REPORT 2024/2025
2024/25 AT A GLANCE
A YEAR OF PROGRESS
2024/25 marked an important year for the Melanoma Fund as we continued to strengthen partnerships, develop new resources and refine our approach to skin cancer prevention . through Sunguarding[®]
HIGHLIGHTS
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Continued development of Sunguarding[®] as the framework underpinning our prevention work.
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Development of the Sunguarding[®] Schools pilot , laying the foundations for future school-based education.
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Expansion of the Sunguarding® Course for coaches, teachers and outdoor professionals.
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Strengthened partnerships across sport, outdoor recreation
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and education
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Continued growth of Slip! Slap! Swing! , supporting golf clubs and PGA Professionals.
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National media coverage helping raise the profile of UV protection and skin cancer prevention.
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Ongoing collaboration with healthcare professionals, governing bodies and outdoor organisations to embed practical sun and heat protection.
Everything we do is designed to prevent melanoma and other forms of skin cancer through education and behaviour change.
20,980 new 95% of schools melanoma cases reported follow-up diagnosed in the discussions sparked UK each year. by the assemblies.
25 years of skin cancer prevention.
3,000+ UV-reactive wristbands distributed to pupils.
225,000+ 20 primary schools non-melanoma skin visited through the cancers diagnosed Sunguarding[®] annually. Schools pilot.
100% of headteachers rated the assemblies as highly relevant and engaging.
National, regional, trade and online media coverage, including...
8,400+ children reached through Sunguarding[®] Schools assemblies.
12 schools committed to introducing Sun Monitors.
3,000+ Sun-Sorted! Quiz completions.
...BBC National News, BBC Breakfast, BBC Radio 5 Live and BBC South East.
Our Mission: 05
TRUSTEES ANNUAL REPORT 2024/2025
MELANOMA AND NON-MELANOMA SKIN CANCER STATISTICS
average new melanoma cases diagnosed 20,980 each year in the UK (2023–2025).
5th
Most common cancer in the UK.
Skin cancer: a growing public health challenge
Skin cancer is one of the most common cancers in the UK and continues to rise at an alarming rate. While many cases are preventable, incidence continues to increase, highlighting the need for greater emphasis on prevention and behaviour change.
THE CAUSE
164%
Increase in melanoma incidence since the early 1990s.
Excessive exposure to ultraviolet (UV) radiation from the sun and sunbeds is the primary cause of most skin cancers. Around 9 in 10 melanoma cases are considered preventable through sensible sun protection and avoiding sunburn.
OUR RESPONSE
Projected new melanoma cases each year 26,500 by 2040.
The Melanoma Fund works to prevent melanoma and other forms of skin cancer through education, behaviour change and practical interventions that help people enjoy the outdoors safely.
Non-melanoma skin cancer (NMSC) 225,000+ Estimated new cases diagnosed in the UK each year.
Increase in incidence since the early 1990s
169%
Around 90% of melanoma and non-melanoma skin cancers are preventable.
Our Mission: 06
TRUSTEES ANNUAL REPORT 2024/2025
OUR WORK
The Melanoma Fund develops practical education, campaigns and partnerships that help people understand UV risk and make sun and heat protection part of everyday outdoor life.
Sunguarding[®] Outdoors
Sunguarding® Outdoors provides practical guidance for people who work, volunteer and spend time outdoors, encouraging simple behaviours that reduce UV exposure and promote healthier outdoor environments.
Slip! Slap! Swing!
Our dedicated golf campaign encourages golfers and PGA Professionals to make sun protection part of everyday play. Working with leading organisations across the sport, we continue to promote practical behaviours that help reduce UV exposure on and off the course.
Sunguarding[®] Course
During the year we continued to develop and promote the Sunguarding® Course, providing coaches and outdoor professionals with practical guidance on UV risk, heat protection and their duty of care. The course is supported by leading organisations across the sport and outdoor sectors.
Outdoor Kids Sun Safety Code
Helping children develop healthy habits remains a key priority. The Outdoor Kids Sun Safety Code provides simple, engaging resources for parents, schools, clubs and activity providers to encourage children to enjoy the outdoors safely.
Sunguarding[®] Sport
Sunguarding[®] Sport supports participants, coaches, officials and spectators with practical guidance on sun and heat protection, helping organisations embed good practice across all levels of sport.
Sunguarding[®] Schools pilot
During the year we began developing the Sunguarding® Schools pilot, exploring how sun safety education could be embedded within primary schools through engaging, curriculum-linked resources that encourage lifelong healthy behaviours.
Partnership working
Collaboration remains central to our approach. By working with national governing bodies, outdoor organisations, schools and sector leaders, we continue to extend our reach and maximise our impact far beyond our own resources.
Our Mission: 07
TRUSTEES ANNUAL REPORT 2024/2025
CEO REVIEW
This year has been one of reflection, challenge and progress.
For more than a decade, our mission has remained unchanged: to prevent melanoma and other forms of skin cancer through education. Yet throughout the year, I found myself returning to one simple question: if awareness of skin cancer has never been higher, why do so many people still get sunburnt?
That question challenged many of our assumptions and reinforced something that has become increasingly clear. Education remains essential, but information alone rarely changes behaviour. To me, this represents one of the greatest opportunities in prevention. If we can help organisations make sun and heat protection a normal part of everyday life, we have the potential to influence behaviour at a far greater scale than awareness campaigns alone.
I’m incredibly proud of the progress we’ve made during the year. We’ve strengthened partnerships with organisations that share our commitment to prevention, expanded the reach of our educational work and laid important foundations for the future. None of this would have been possible without the dedication of our Trustees, ambassadors, volunteers, partners and supporters. Their belief in our mission, combined with their willingness to share their expertise and influence, enables this small charity to achieve an impact far beyond its size.
While skin cancer rates continue to rise, I remain optimistic that we can turn the tide with our approach. Every partnership we build, every organisation we support and every child who learns how to protect themselves represents another step towards preventing future cases of melanoma and other forms of skin cancer.
I firmly believe prevention remains our greatest opportunity. By helping people change how they think, act and protect themselves outdoors, we can prevent thousands of future cases of skin cancer. That belief continues to inspire our work every day.
Michelle Baker Chief Executive Officer
Our Mission: 08
TRUSTEES ANNUAL REPORT 2024/2025
A WORD FROM OUR CHAIR
As Chair, I am pleased to present this year’s Trustee Report and to reflect on another year of progress for the Melanoma Fund.
The past year has been one of strategic development. While our mission remains unchanged - to prevent melanoma and other forms of skin cancer through education - we have continued to refine how we deliver that mission. The development of Sunguarding® represents an important step in helping organisations move beyond awareness and embed practical sun and heat protection into everyday life.
As Trustees, our role is to provide effective governance, strategic oversight and financial stewardship, ensuring that the charity remains resilient, focused and able to maximise its impact. Throughout the year, we have continued to strengthen governance while supporting the charity’s long-term direction and sustainability.
On behalf of the Board, I would like to thank our Chief Executive, staff, volunteers, ambassadors, advisers, partners and supporters for their dedication throughout the year. Their commitment enables the charity to continue reaching people across the UK and developing innovative approaches to skin cancer prevention.
The Board remains confident in the charity’s direction and looks forward to building on this progress in the years ahead.
Simon Quarendon Chair of Trustees
The Melanoma Fund continues to achieve significant reach through collaboration. Our partnerships across sport, outdoor recreation, education and the wider health sector demonstrate the value of working alongside organisations that share our commitment to prevention.
Our Mission: 09
TRUSTEES ANNUAL REPORT 2024/2025
FINANCIAL REVIEW
The Trustees remain committed to ensuring the Melanoma Fund is financially sustainable while continuing to maximise its charitable impact.
Total income for the year was £78,667 (2023/24: £105,569). While income reduced compared with the previous year, the charity continued to diversify its funding through donations, grants, fundraising activities and partnerships.
Total expenditure amounted to £86,746, with £74,244 invested directly in charitable activities and governance. Throughout the year, careful financial management and disciplined control of operating costs enabled the charity to continue delivering its programmes while reducing overall expenditure.
The charity recorded a deficit of £8,079, a significant improvement on the previous financial year. The Trustees recognise the ongoing financial pressures facing the charitable sector and continue to monitor the charity’s financial position closely.
The Trustees remain committed to strengthening the charity’s long-term financial sustainability while continuing to invest in prevention, education and partnership working that delivers the greatest public benefit.
Expenditure
Income
Deficit
Our Mission: 10
TRUSTEES ANNUAL REPORT 2024/2025
FINANCIAL REVIEW
STRUCTURE, GOVERNANCE & MANAGEMENT
The Trustees are responsible for the overall governance and strategic direction of the charity, ensuring that it pursues its charitable objectives, complies with its legal and regulatory obligations, and manages its resources responsibly.
The Board meets regularly throughout the year to review strategy, financial performance, governance, risk and organisational development. Trustees bring a broad range of experience from healthcare, business, communications, education, sport and the voluntary sector, providing independent oversight and constructive challenge to the Executive.
New Trustees receive an induction to familiarise them with the charity’s work, governance arrangements, legal responsibilities and strategic priorities. Ongoing training and support are provided where appropriate to ensure the Board continues to operate effectively.
The Trustees are committed to maintaining high standards of governance and regularly review the charity’s policies, procedures and governance arrangements to ensure they remain appropriate for the organisation’s size, activities and future ambitions.
The Chief Executive is responsible for the day-to-day management of the charity, implementing the strategy agreed by the Trustees and reporting regularly to the Board on performance, finance, partnerships and operational activity.
Charlie Whelpton
Cheryl Muggeridge
Guy Jarvis
Dr Hugo De La Peña
Rob Cafferky
Simon Quarendon
Our Mission: 11
TRUSTEES ANNUAL REPORT 2024/2025
RISK MANAGEMENT
The Trustees have considered the principal risks facing the charity and are satisfied that appropriate systems and procedures are in place to identify, monitor and manage those risks.
The Board reviews organisational risks regularly as part of its governance responsibilities and maintains a risk register covering strategic, financial, operational and reputational risks. Risks are reviewed throughout the year and mitigation measures are updated where appropriate.
THE PRINCIPAL RISKS IDENTIFIED DURING THE YEAR INCLUDED:
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Securing sustainable income to support the charity’s long-term objectives.
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Maintaining organisational capacity within a small staff team.
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Protecting the charity’s reputation and ensuring high standards of governance.
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Managing financial resources responsibly while continuing to invest in charitable activities.
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Maintaining compliance with charity law, data protection and other regulatory requirements.
The Trustees recognise that operating as a small charity requires careful prioritisation of resources. By maintaining strong financial oversight, developing strategic partnerships and regularly reviewing risk, the Board aims to ensure the charity remains resilient and well positioned to deliver its charitable objectives.
Our Mission: 12
TRUSTEES ANNUAL REPORT 2024/2025
CONTACT US:
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Please visit www.melanoma-fund.co.uk to find out more about what we do and how you can support us.
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For details of our Trustees and advisors visit: htps://melanoma-fund.co.uk/our-team/
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For details of our Sunguard ambassadors visit: htps://melanoma-fund.co.uk/meet-our-sunguards/
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To find out how to become a Sunguard ambassador visit: htps://melanoma-fund.co.uk/ambassadors/
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For more information, please email info@melanoma-fund.co.uk
SUPPORT US:
If you are inspired by our mission and wish to make a donation, please visit our Just Giving page: htps://www.justgiving.com/melanomafund or if you wish to discuss this in further detail, please contact Michelle Baker on 07989 551046 or michelle@melanoma-fund.co.uk
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/melanomafund @Melanoma_Fund /melanomafund
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MELANOMA FUND
INCOME AND EXPENDITURE ACCOUNTS
YEAR ENDED 1ST OCTOBER 2025
Charity Registration Number : 1085969
MELANOMA FUND
INCOME AND EXPENDITURE ACCOUNTS
| Bank Balances b/f Barclays Bank - current account CAF Bank Debtors Creditors Accruals PAYE owing Pension owing Incoming Resources from Charitiable Ac |
FOR THE YEAR | ENDED 1st O | CTOBER 2025 £ 87,510 16,212 (1,400) (9,000) (1,027) (277) 92,018 30,699 47,076 892 78,667 12,502 66,165 ) 69,138 - 2,245 1,920 941 5,106 74,244 (8,079) 83,938 54,007 30,992 1,400 (1,467) (994) 83,938 025 |
£ 77,328 1,632 1,016 3,402 32,906 3,608 8,139 5,000 2,000 19,237 5,440 3,677 21,146 710 4,473 2,478 2,434 331 4,788 54,500 6,266 630 (5,744 1,448 7,305 396 5,094 154 830 250 1,777 238 646 687 231 522 51 3 1,304 2 |
£ 78,960 571 (1,003) (277) 78,251 40,931 64,638 105,569 15,214 90,355 ) 70,049 830 2,265 2,140 1,304 5,708 76,588 13,767 92,018 87,510 16,212 (1,400) (9,000) (1,027) (277) 92,018 024 |
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| Note tivites ers 1 |
£ 87,510 - 250 12,000 13,368 5,081 9,822 10 5,000 3,000 1,254 3,508 13,690 8,293 2,500 808 5,739 2,243 1,452 21 2,240 59,500 7,267 715 (5,657 4,862 186 53 1,778 120 315 397 1,548 299 571 519 126 704 - 0 941 2 |
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Sunguarding Sport Income Sungardingcourses |
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| Slip Slap Swing! Income Golf Club Partnership General Fundraising - Greenham Lee Broth Voluntary Income Royal Mail TW Lotto Bristol-Myers Squibbs Solex Partnership Bequests and funeral collections Gift Aid Donations Online Donations Research Grant Bank interest Total Income Less: Charitable activities expenditure Sunguarding Sport campaign expenses Sunguarding courses Outdoor Kids campaign expenses Slip Slap Swing! campaign expenses Golf Club campaign expenses Fundraising activities expenses Profit before Overheads Less Overheads Charitable activities CEO Salary Employers NI Contributions Admin support NI Employers Allowance Pension Employers Contribution Healthcare PR / Marketing consultants PR / Marketing Travel costs Conference costs Entertaining Capital Expenditure Computer Equipment Governance Accountancy Accountancy Bookkeeping Payroll Bureau cost Office Costs Public Liability Insurance Website & IT Costs Printing, postage & stationery & phone Subscriptions Other expenses Bank charges & interest Merchant fees Just Giving fees TOTAL GOVERNANCE TOTAL Surplus / deficit in year Balance c/f As represented by: Barclays Bank - current account Redwood Debtors Creditors Accruals PAYE owing Pension owing Balance c/f |
Notes to Accounts
| 1 | Online Donations Just Giving Giving.com Virgin Giving Paypal Giving Fund Facebook donations Stripe Amazon Smile |
2025 2024 £ £ 8,293 21,146 |
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| 8,293 15,808 |
Melanoma Fund Independent Examiner's Report I report on the accounts ofthe Fund for the year ended 1 October 2025. The Charity's truslees are responsible for the preparation of the accounts. The charity's trustees consider that an aLtdil is not required under section 14412) of the Charities Act 2011 (the 2011 Act) and that an independent examination is needed. It is my responsibility to: examine the accounts under section 145 of Ihe Charities Act 2011-, to follow the prOdureS laid down in the general Directions given by the Charities Commission under section 145(51{b} of the 2011 Act., and to stat8 whether particular matters have come to my attention. My examination was carried out in accordan with the General Directions given by the Charity Commission. An examination includes a review of the accounting records kept by the charity and a comparison of the accounts presented with those records. It also includes onsideration of any unusual items or disclosures in the accounts, and seeking explanations from you as trustees concerning any such matters. The procedures undertaken do not provide all the evidence that would be required in an audit and consequently no opinion is given as to whether the accounts present a "true and fair view" and the report is limited lo those matters set out in the statement below. In connection with my examination, no matter has come to my attention.. which give me reasonable cause to believe that in any material respect the requirements.. to keep accounting records in accordance with section 130 of the 2011 Act,. and, to prepare accounts which accord with the accounting records and comply with the accounting requirements ofthe 2011 Act has not been met,. or 2. to which, in my opinion, attention should be drawn in order to enable a proper understanding of the accounts to be reached. Signed Namè.. Emma Pryor Address.. EJP Accounting Servi$ Ltd 95 Priory Way Haywards Heath West Sussex RH16 3NS Date . 11 7.20