What? Why? Children in Hospitsl
Scottish Charitable Incorporated Organisation (SCIO)
Charity number - SC045436
Annual Report and Financial Ststements
For the year ended 28 February 2025
hildren in hospital

Trustees, Annual Re
rtforthe
ear ended 28 Februa
2025
The trustees have the pleasure in presenting the annual report together with the financial
statemenls for the year ended 28 February 2025.
Reference and Administrative Infomiation
Charity Name
What? Vvhy? Children in Hospital
Charity number
SC045436
Website
www.wwcih.org.uk
Chair's address
In February 2025, the charity celebrated its 10th birthday. Looking back at what has been
achieved in the past 10 years is a great pleasure. After the first video was filmed in 2015, the
charity has gone from strength to strength, now having completed 65 videos which have been
viewed nearly 37 m illion times across the world, 254 hospital waiting rooms across the UK
display the WMICIH poster about our videos, 45.000 postcards were handed to famiSies by
hospital play specialists and charities WOEI(ing with families and 168,000 colourful video
leaflets were included in hospital appoinbnent letters to direct families to the videos.
In 202412025
the Operational Manager, continued to do an exTrllent job at
providing hospita
eams wi
Infonnation about the videos: supplying free postcards, hospital
appointment letter leaflets and posters. She answered questions from families and captured
requests for fvrther hospital videos.

This year, after four years,
esigned from her role as trustee, and we would like
to thank her for her contri
ulion to t
e strategic discussions. We welcome interest from
healthcare professionals and parents to Join the board of trustees, please contact us rf you
would like to help shape the future direction of the charity.
Looking at the year ahead, the board has started reviewing priorities for new videos and is
following up on requests for further videos from families, nurses and consultants. The
planning of two videos about treatments for neuroblastoma and thyroid cancer has recently
started and the filming is expected to take place in March.
As the board of trustees, we would like to acknowledge the hard work of
and thank
her for her commitment to ensure the charity can continue to support thousands of families
across the UK.
Chair of the WVVCIH Board and Chartty Founder
Structure Govemance and Mana
ement
Constitution
The Charity is a Scoltish Charitable Incorporated Organisation (a SCIO). It was registered as
a SCIO on 19 February 2015. 11 has a single tier structure and as such the trustees are the
members of the charity.
Appointment of trustees
The management committee, which normally meets 3 times a year, are the chartty's trustees.
Currenl trustees appoint new trustees. The trustees welcome interested members from the
community to get involved and ask them to contact the charity for more infomation. The
board may at any time appoint any person to be a charity trustee - by way of a resolution
passed by majority vote at a board rn￿([ng. There must be a minimum of three and a
maximum of nine trustees.
Ob"ectives and Activities
Charitable purposes
The organisation's purposes are..
- The adVan￿rnent of health
- The advan￿ment of education
The relief of those in need by reason of age, ill-health, disabilty, financial hardship or
another disadvantage.
Mission
Develop and share videos with age and ability appropriate infonnation to show hospital
procedures and redu￿ anxiety for children and parents. Share best Practi￿ in preparing
children for hospital procedures across Scotland.
Activities
The charity develops videos to help families across Scotland prepare for hospital visits and
procedures. Paren"tslcarers are infonned about the videos through a leaflet included in their
child's appointment letter or a w)ster in the waiting area. The charity uses the website and
social media to share the videos, best practi￿, and thowledge around supporting families in

hospital. We work in partnership with youThJ people, parents, hosprtal psychologists, hospital
play specialists, clinical staff, teachers, and other voluntary organisations. Our reach extends
globally with our videos being viewed in the United States, Europe and Asia.
Achievements and Perfonnance in 202412025
Summary
The financial year ending on 28 February 2025 was another successful year for the charity.
As one of our core activities, this year the charity has continued to focus on marketing and
communication, contacting hospital teams to send out postcards, posters, 2nd hospital
appointment letter leafiets.
The android App containing all our hospital videos that is available on the Google play store
has been used by hospitals on tablets which were provided by the charity.
We are aboutto complete the delivery of the third and final year of a projectthat has provided
17 carers with Therapeutic Massage support and 5 carers with Therapeutic Reflexology to
improve their mental health following the impact of the pemianent removal of respite care for
their adult children due to the CovKI-19 pandemic. In addition, this project enabled us to
develop a self-help video for all carers that can be accessed via our webstte or social media
platforms.
Videos
We have not released any new videos this year, but we are aboLrt to commence a new project
with the Royal Hospital for Children, Glasgow to create two new videos to prepare children
and their families for procedures at the Molecular Radiology department.
Hospital appointment letter insert leafiets, Postcards, and posters.
In March 2016 we started developing hospital letter insert leaflets with website links, which fit
into hospital appointment letters. These leaflets infonn families about specrfic videos and are
printed at DL size (113 of A4) on thin paper so they can easily fit into the appointment letter
and add minimal weight, which does not affect the postage costs. We have now developed
a total of 26 topic spectfic leaflets. Imiich also include a QR code, to make it easier for families
to find and watch the videos.
A total of 34,750 hospital appointment letter leaflets were sent out to patients in 202412025,
a 100/0 increase Sin￿ last year.
The charity also provided 10,400 postcards to hospitals across the UK. Postcards are mainly
used by hospital play specialists and hospital psychologists as these seN[￿S inform families
about a range of procedures.
Many families were informed about our hospitsl videos via their hospital team. Some
hospitals use a link in the text of the appointment letter they send to families. This is a very
cost*ffective way of informing families about the videos. Other teams report that the colourful
WWCIH appointment letter leaflet wort( better to engage families as many parents do not
read the full text of hospital letters_ To date we have supplied 168,000 leaflets to hospitals
and professionals across the United Kingdom. We also continue to supply A3 laminated,
wipeable posters about the charity forwaiting areas in hospital. The posters meet the infection
control guidelines. In addition, the App containing all our videos is used by families and in

hospital outpatient departments as it allows aC￿sS to the videos without internet connection
which is oflen absent in these areas.
Hospital staff have infomed us that they have no budget to print leaflets or posters and could
only use these if they were provided free of cost. This year the charity was able to continue
to provide all hospital appointrnent letter leafiets, postcards, and posters free of cost to all
hospitals that requested them due to the charities fundraising efforts.
En
ement with families and healthcare
rofessionals
Facebook
Presently, 2,989 people follow our page. We have a steady number of followers with little
fluctuation.
We have had 6,906 minutes of viewing of our videos in the last year, a slight drop since last
year. The highest number of video views are coming via YouTube.
Our audien￿ has remained uncharvJed wwth 850A of the Facebook page following us being
women and 150k being men.
This has remained consistentwith last yearfs audiences and of that demographic, the majortly
are aged between 25-54. The top three countries engaging with our page are English UK,
Pakistan, and The Philippines.
As the charity focus has been on our core activities of providing postcards and leaflets as
well as delivery of a mental health project for carers, our social media perfomiance was as
expected.
YouTube
In the year March 2024-February 2025 the VVWCIH videos were viewed 2 m illion times on
YouTLibe. This numkr is slightly lower than the previous year, but an excellent result
considering the charity was only able to spend minimal time and no additional reSoUr￿S on
raising awareness on Facebook and YouTube in the past year. The number of cumulative
views recorded on the I￿1clH thannel is nearly 37 m illion.
The WICIH YouTube channel gained nearly 3.000 new subscribers this year, reaching a
total of 75,800 subscribers by February 2025.
Demographics analysis shows our videos are viewed by 540A female viewers and 460A male
viewers and across different age groups.
The most viewed videos during this year were 'lthat happens in an Ultrasound scan,; 'What
happens in an X-ray scan?, USA, UK and India are the countries with the most views.
270,000 views in 202412025 were from viewers based in the UK, this will be mainly due to
sharing of the video reSoUr￿S by hosprtal staff and the hospital appointment letter leaflets
providing the link to the videos.

Website
The website continues to be a successful method of engaging families and healthcare
professionals. Our website has s*n 15,000 users aC￿sS it over the last year resulting in
21,000 sessions. There was a 55% boun￿ rale with the average session being just over
minutes.
The audience that uses our website is made up of almost all new visitors and only a small
amount being retuming visitors. The main users are the United Kingdom. Germany, Ireland,
the United States of America and China.
Our five most viewed videos on our website are: °Helping Prepare for Hospttal., 'IMiat
happens when my child has an MRI scanv 'ls yourchild going for an Ultrasound or X-Ray?"
°What happens during a General Anaestheticv and "My child is anxious about having a blood
test- preparing in the play hospital..
Impact on children and young people
The positive impact of our videos is evidenced by the high number of video viewers,
subscribers, and followers and by the excellent feedback we re￿iVed from young people,
parents and heatthcare professionals. All feedback was very positive and included the
following comments"
"App all downloaded on play team iPad @ East Surrey Hospital.
"This App is bn"Iliant, often we find ourselves wthout intemet in hospitals. Thank you..
'Thank you so muGh for the ideas for looknng after myself. For a ra￿ treat I go fora massage,
my shoulders are usually full of knotsl"
°That's amazingl Well done. My little girf (aged 6) watched the giving blood video in advance
of havrng some taken and it was so reassuring for her, she aced it on the day, doctor was
very impressed. Fabulous resource- you should be every proud."
Financial review
We raised nearly £4,CK)O, through fijndraising activities. which included YouTube advertising.
The grants income for the 202412025 financial year was £5,252. The charity received a grant
from the Edinburgh Voluntary Organisations, Council (EVOC) Communff(y Mental Health and
Wellbeing FurKI for the final and third year of the project to provide therapeutic support for 22
carers.
Our total income this financial year was £8,865 and our expenditure was £12,316.
990k of expendilure was related directly to charitable aclivities. The remaining experKliture
was on g0Veman￿ costs (<1 OA).
Cash in hand at the end of the year was £15,066 of which £1,543 was restricted to the
ongoing EVOC project.
Abi
thank
ou EVOC for providing this funding to support these very special carers and to
for designing new appointrnent letter leaflets for us.

Reserves Policy
The charity does not have any paid staff members and therefore only requires a small amount
to be kept as reserves. The trustees, policy is to retain £1,000 as reserves to cover any
unexpected expenditure. The reserves amount will be reviewed each financial year and will
be changed immediately rf the tharity starts employing staff members.
Donations in kind
The trustees would like to thank all the volunteers for donating their time and expertise..
Global Web Limited for the design and websÉte expertise donated
in kind. They provide IT support and support our website and App.
qualtFied member of the Association of Chartered Certtfied Accountants
(ACCA), for examining the accounts.
Future
ro.ects - sharin
video resources.
Next year the charity's focus will be continued awareness-raising of the video resoLJrces
amongst healthcare professionals and families. We also plan to make further hospital
pro￿dure videos.
The 2024r2025 annual report and accounts were signed by the Chair of the Board of Trustees
and Trea
Signatur
Nam
Date.
Location.. il..
r¢
Location.. i0i.d&Lp£(.

Statement of Receipts and Payments for period 01103124 - 2W02125
Unrestricted Restricted
funds (year funds {year
ended
ended
2810212025) 2810212025)
Total funds
Total funds
current period last period
(year ended
(year ended
2810212025)
2910212024)
Receipts
Donations
Grants
Fundraising
5,252
5,252
3,613
10,449
5,695
3,613
Total receipts
3,613
5,252
8,865
Payments
Fundraising costs
Cost of charitable
activities
Governance costs
Marketing
7.522
90
4.704
12,226
90
20,495
309
Total Payments
7,612
20,804
Surplusl(Deficit)
for the year
3.999
3,451
4.660
Statement of balances - as at 2810212025
Unrestricted Restricted
funds (year funds (year
ended
ended
2810212025) 2810212025)
Total funds
Total funds
current period last period
(year ended
lyear ended
28102125)
29102124)
Opening cash at
bank and in hand
Surplusl{Deficit)
for the year
'17,523
994
18.517
23,177
(3,999)
(3,451)
(4,660)
Closing cash at
bank and in hand
13,524
1,542
15,C66
18,517
No liabilities
No assets

Notes to the accounts for year ending 28 February 2025
Basis of accounting
These accounts have been prepared on the Re￿iptS and Payments basis in accordance
with the Charrties & Trustee Investment (Scotland) Act 2005 and the Charities Accounts
(Scotland) Regulations 20C6.
Nature and purpose of funds
Unrestricted funds are those that may be used at the discretion of the trustees in
furtherants of the objects of the charity. Restricted funds may only be used for specrfic
purposes. Restrictions arise when specified by the donor or when funds are raised for
specific purposes.
A total of £12,226 was spent on charitable activities. £7,5104 was used for informing
healthcare professionals and fam ilies about the charity and providing reSoUr￿S in the fomi
of printing and posting leaflets, postcards, and posters.
Related party transactions
There were no payments rna(￿ in this firkqncial year.
Donations
During the 202412025 financial year the lthat? Children in Hospital charity received
no donations.
Grants received
During the 202412025 financial year the IWJhF Children in Hospital chaty received a
grant from the Edinburgh Voluntary Organisation Council, Communities Mental Health and
Wellbeing Fund - £5,252
The grants income total was £5,252.

Independent examinerfs report on the accounts
Report to the What? Why? Children in Hospital
ITUSteeslmembers of
Registered charity number SC045436
On the accounts of the
Period start date
charity for the period
Morth
Period end date
MDrth
Year
10 28
Set out on pages 8and 9
Respective responsibilities The chafity's trustees are responsible forthe weparation of the accounts in
of trustees and examiner accordan￿ wth the terms ofthe Charities and Trustee Investmenl (Scodand)
2005 Ad and the Charibes Accounts {Scotland) Regulations 2006. The
charity trustees rA)nsKler that the audil requirement of ReguL2tion 1011) (d) of
the Accounts Regulations does not apply. It is my rpsponsibilty to examine
the accounts as requwed under sertion 44(1) (c) ofthe Ad and to state
whether [QrtI￿Iar matters have come to my atteTht￿n.
Basis of independent My examination is carried out in accordance with Regulation 11 of the
examiners statement Charities Accounts {Scotland) Regulations 2006. An examination indudes a
remew ofthe aco)unting recortls kept by the charity and a o)mparison of the
accounts presented wtth those recoffls. It also indudes consideration of any
unusual ttems ordisdosures in the accounts and seeks explanations from the
Injstees concerning any such matters. The procedures undertaken do nol
provtde all the ev1dell￿ that wouktt be required in an audit and, consequenly,
I do not express an audit opinKJn on the accounts.
Independent examinef s
statemerrt In the course of my examination, no m*ter has come to my attentK)n
whth gives me reasonable Ixuse to believe that in any material respect
the requirements:
to keep accounting records in accor11an￿ wlh seclion 44(1) la) of the
2005 Act ar￿ Regulation 4 ofthe 20C6 ArLounts ReguLfjtions, and
to Fyepare accounts which a￿ord with the accounting records and
cornp￿ with Regulation 9 ofthe 2006 Ac(x)unts Regulations
have not been met, or
2. to which. in my opinion. attenlion shoutd be drawn in order to enable a
pmper understanding of the accounts to be reached.
Signed:
Date:
1É16(4 1?£
Name-.
Relevant professional
qualificationls) or body irf Qualtfied member of the Association of Chartered Certtfied Accountants
any)." (ACCA)
Address:
io