Dudley and West Midlands
Zoological Society Limited
ANNUAL REPORT AND FINANCIAL STATEMENTS
for the year ended
31 December 2024
Company Registration No.1350864
Cliarity No. 507221

Dudley and West Midlands Zoological Society Limited
OFFICERS
MEMBERS OF THE BOARD
Appointed members
P J Silver
D H Sparks OBE
PJTart
A J Taylor
S K Vincent
P A Batson (previously P A Hodgetts)
G M Griffiths (appointed 12111 June 2024)
M J Evans (appointed (9th October 2024)
Nominated members
A Taylor
A Goddard (nominated 24. May 2024)
Co-opted members
K Fuller
S Woollard
P I Loveday
Zoo Director
Zoo Manager
Finance Manager
D A Grove (retired on 31$¢ May 2025)
M R Lewis (appointed Zoo Director ISI June 2025)
J D Ashfield (appointed Finance Director I St June 2025)
Page I

Dudley and West Midlands Zoological Society Limited
ADVISORS AND COMPANY INFORMATION
CHARITY REGISTRATION NUMBER
507221
COMPANY REGISTRATION NUMBER
1350864
AUDITOR
Crowe U.K LLP
4th Floor
St James House
St James, Square
Cheltenham
GL50 3PR
BANKERS
Natwest
2nd Floor
39 Queen Square
Wolverhampton
WVI ITL
PRtNCIPAL AND REGISTERED OFFICE
Castle Hill
Dudley
DYI 4QF
Page 2

Dudley and West Midlands Zoological Society Limited
CONTENTS
Page
Report of the Directors
4-15
Report of the Auditor
16-18
Consolidated Statement of Financial Activities
19
Consolidated Balance Sheet
20
Company Balance Sheet
21
Consolidated Statement of cash flows
22-23
Accounting Policies
24-27
Notes to the Financial Statements
28-44
Page 3

Dudley and West Midlands Zoological Society Limited
REPORT OF THE DIRECTORS
for the year ended 31 December 2024
The Trustees, who act as directors of the Charity for the purposes of the Companies Act, present their annual
report together with the audited financial statements for the year ended 31 December 2024. The Directors
have adopted the provisions of the Statement of Recommended Practice (SORP}"Accounting and Reporting
by Charities" (Charities SORP (FRS 102)) in preparing the Annual Report and financial statements of the
Charity.
REFERENCE & ADMINISTRATIVE DETAILS
Dudley and West Midlands Zoological Society is a charitable company with shares wholly owned by Dudley
Metropolitan Borough Council, structured as a charitable organisation, with a trading arm known as Dudley
Zoo Services Limited and The Dudley Zoo Development Trust which raises money for animal welfare
expenditure. The charity has been in existence since 1978 with the responsibility to run the zoological and
historical site in Dudley, West Midlands, as set out in its Articles of Association.
STRUCTURE, GOVERNANCE & MANAGEMENT
The Society is governed by a board of Directors (a maximum of 15), including the Chaimian. The
management arrattgement consists of a Zoo Director and a group of senior managers who administer the day
to day running of the business. The Zoo Director, Finance Manager and Zoo Manager attend the main board
meetings with other managers attending as and when necessary.
The Zoo Director meets regularly with the Chairnian of the board to discuss any issues and reports are
produced on a monthly basis for the Directors to keep them informed of day-to-day operational matters, and
the board of Directors meet quarterly to discuss and review the activities of the organisation against the
overall strategic plan. We operate an open access policy for Directors with the management team.
As part of the infra structure sub groups are also in place, attended by specified Directors and managers to
consider specific areas of the business. These include regular topic-based sub group meetings for Finance &
Legal, Health and Safety. and Ethics, along with task and finish sub groups set up by the board with an
agreed objective and deadlines to review a particular subject or to achieve a set task. All sub groups then
report to the full board at the quarterly meetings. Minutes of the board meetings are available on request.
Since 2021 Tru5te¢s have been given the option of attending meetings via virtual plarforms such as Teams
as a response to the changing working environment.
Directors are recruited through various means. Up to three Directors are nominated by the shareholder
(Dudley Metropolitan Borough Council) and the Executive Board can appoint not less tlian four or more
than eight members using the Nolan process with advertisements and interviews. or by co-opting up to four
members who have particular skills lacking within the board. The latter would all be small in numbers &8
the majority of Diicctors have a commercial background and no conflict of interest.
All Directors are inducted initially by a one-to-one meeting with the Zoo Director and Chaimian and then
by meeting with the relevant rnanagers to enable them to fully understand the operational activities of the
Society and the futur¢ objectives.
All Directors are constantly updated by the Zoo Director and external advisors concerning legal matters
ensuring their knowledge of zoo licensing is adequate and they are fully aware of the implications of this
unusual legislation.
Directors continue to benchmark the performance of the Society by visiting other similar organisations.
which also serves as part of their professional development as a trustee. During 2024 the Board of Trustees
made a visit to Hertfordshire Zoo to observe the operations of this organisation.
Page 4

Dudley and West Midlands Zoological Society Limited
REPORT OF THE DIRECTORS
for the year ended 31 December 2024
The Trustees consider the Board of Directors of the Society and the Senior Management Team as being the
key management personnel of the Society, responsible for directing and managing the day-to-day operations
of the Society's activities. All Trustees give their time freely and no Trustee received remuneration in the
year. Details of Trustees, expenses are disclosed in the notes to these financial statements. The remuneration
of the senior management team is set by the Board of Directors using the facility of the Finance and Legal
subgroup to assess their experience and qualifications and comparing it with similar roles within the sector.
The zoo licensing authority Dudley Metropolitan Borough Council (DMBC) carry out regular inspections
of operations, consisting of interim inspections every 3 years and a major inspection every 6, as well as
annual health and safety inspections. We have regular liaison with Defra (Department for Environment, Food
& Rural Affairs) concerning various animal related legislation, which include waste disposal and movement
of animals. On the 18th June 2024 we received an inspection from Defra that focussed on bye products
under Balai regulations (Institutes and premises that import and export certain animals must comply with
Balai directives as per Defra). Furthem]ore, on the 23rd October 2024, an Animal and Plant Health (APHA)
agency undertook an inspection of dry food fed to the livestock and they didn't raise any issues.
A full Zoo inspection took place on the 6th February 2025 and we have now received the written rep.ort
Containing a number of Directions, Conditions, Recommendations and a HSWWA Recommendation. There
are no items highli￿lted within the report that we will not be able to satisfy within the allotted timescale set
for each item. With the current Zoo Licence due to expire on the l Oth August 2025, we have time to satisfy
a number of these iterns prior to the new Zoo Licence being issued.
As part of our EAZA (European Association for Zoos and Aquaria) membership we have an accreditation
visit each 5 years. This took place on 3rd and 4th October 2022 and we received positive feedback on all
aspects of the site. We have had no inspections since.
The Public Protection Manager at DMBC ¢onduct¢d the Annual Informal inspection on the 12th April 2024.
with the Annual Infornial inspection in 2025 being integrated into the Zoo Licence inspection in February
2025.
OBJECTIVES & ACTIVITIES
The object of the Society shall be, for the benefits and education of the public, the collection, preservation,
conservation, care and exhibition on the premises of the Society of living animals and the promotion and
advancement of the sciences of zoology, arboriculture. horticulture and botany and a more extended
education, study, knowledge and appreciation of the animal and plant kingdoms by the introduction of new
curious and endangered species belonging to them.
Dudley Zoo and Castle is not only home to a large collection of endangered species, but also an I Ith century
castle. the world's largest single collection of Tecton buildings and an important geological site.
Our aim is to provide our visitors, via our education and conservation activities, with an understanding and
awareness of all elements of this unique site, the history of the castle and the geology, the importance of the
architectural design of the Tectons and the opportunity to get closer to the world's rarest animals.
It is vital that every visitor to Dudley Zoo & Castle is infornied about our conservation work with endangered
species and how they can help us with the protection of these animals.
The purpose of Dudley Zoo Services is to create funds for the pursuit of the objectives mentioned above.
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Dudley and West Midlands Zoological Society Limited
IIEPORT OF THE DIRECTORS
for the year ended 31 December 2024
ACHIEVEMENTS & PERFORMANCE
The Society achieved a good performance in 2024 and built on the perforniance of 2023, which had been a
challenging year due to adverse weather at key parts of the year.
We had set a target of 320,000 total visitors for 2024 but due to a slow start to the year and wet weather in
March and April we missed out on this target. but still improved slightly on the previous year.
In 2024 we welcomed 303,385 total visitors to Dudley Zoo and Castle compared to 302,386 total visitors in
2023. The total visitors in 2024 represented a 0.3 % increase on the previous year.
The Society achieved a surplus after depreciation of £465,935 (2023: £47,328 surplus). There has been an
increase in surplus compared to the prior year. In 2024 the Society received a large legacy totalling £526k
and this has been the main factor in the increase in surplus achieved. The Society continues to face the
challenges of the inflationary pressures that are prevalent throughout the UK economy in 2024.
It remains our long-t¢nn strategy to utilise our surplus to improve and develop the site. to maintain it as a
quality visitor.attraction and to improve the welfare of the animals within our care. In addition, it is our aim
to maintain the listed buildings on site.
Towards the latter part of 2023 we started work on the chimpanzee enclosure and in February 2024 w¢
completed works on the climbing frames, w.4ich provide additional enrichment to our group of chimpanzees.
In early 2024 we started works in the lower part of the zoo to create a new reindeer enclosure and this was
completed and available for visitors to view in July 2024. This provides a larger area for our breeding group
of reindeer. The enclosure was very well received by the public.
During the year, we also built nesting sites for our flock of flamingos and reinstated a waterfall in the
enclosure.
Essential work on the Chairlift was completed in 2024 that provided not only a facelift for this iconic
structure but also updated it with the most up to date paint-covering technology.
At the end of 2024 we started work on a new African Painted Dogs enclosure towards th¢ top of the 200.
This will be completed in 2025 and will provide a spectacular habitat for the re-introduction to Dudley Zoo
of this endangered spcci¢s.
The Castle Creatures exhibit gives an extensive history of Dudley Castle and includes educational and
interactive iterns for visitors. This has been very popular with visitors and provides a valuable facility for
educating our visitors on, not only the history of the castle, but on how people co-existed with animals in
medieval times. In 2024 we did a small amount of capital work to update this popular visitor feature.
We have taken part in a Visitor Attraction Quality Scheme (VAQAS) for many years, as this scheme provides
an unbiased viewpoint of our visitor experience by industry professionals, who produce a full assessment
and written report of their visit. The VAQAS accreditation enables us to monitor our performance against
ever changing customer expectations. The assessor will replicate our customer experiences throughout all
aspects of our attraction, including customer/staff interactions. This year's annual assessment was
undertaken in May 2024 and the subsequent report confirmed we had passed the Visit England accreditation
once again with an overall score of 890/0. This showed we have improved on the high standard5 of the
previous assessment in 2023 (88 /)- This was a good achievement.
Following on from 2023 we again ran a Santa's Grotto. We welcomed 12,055 visitors to the Grotto in 2024,
which was much more than in 2023 (9,071 visitors) and created income of £141 k (2023: £104k).
Page 6

Dudley and West Midlands Zoological Society Limited
REPORT OF THE DIRECTORS
for the year ended 31 December 2024
ACHIEVEMENT & PERFORMANCE (cont.)
We have undertaken our annual review of the Long-Tern] Development Plan for the site to see if the work
programme identified last year has changed in priority or relevance. The plan prioritises project5 into low,
medium and high categories and aims to tackle all the highest priority projects within a period of five
years. The plan covers all redevelopment projects, specifically building restoration, visitor services and
animal exhibits and will require financing from the operating surplus, fund raising and grants.
The Zoological Society has a strategic vision document outlining the detailed aims of the Society and
included within that is the Castle Hill Vision which highlights all the projects that we are seeking external
funding assistance for.
Our staff continue to support the wider zoo community through participation in zoo-association led working
groups and committees. A member of the DZC staff is a member of the BIAZA Mammal Working Group
and another member of our staff has been elected in 2024 &8 vice chair of the BIAZA Terrestrial Invertebrate
Working Group.
In 2024 we continued to have success with our breeding programmes. In 2023 we welcomed a breeding pair
of Bush dogs to the collection at Dudley Zoo and they have subsequently bred in 2024 with 4 cubs bom.
Notable births included a Linne's two-toed sloth, five Humboldt penguins, four ringed teal, five northem
bald ibis, a black lemur, four bush dogs, eight Arctic foxes and five reindeer.
Black Lemurs and northern bald ibis are species that are critically endangered, so we have made a valuable
contribution to these breeding programmes.
Animals leaving the collection include four Capuchin monkeys, a black lemur, a Binturong, a maIe rhea and
peccaries.
Awareness days have been a vital tool in previous years for giving visitors a proper understanding of the
species that are at risk in the wild and specifically gives a single species a whole day or weekend where the
focus is completely on them. In 2024 we continued to undertake these important events and focussed on
encouraging visitors to make a behavioural change on a day-to-day basis, that will ultimately benefit wild
species.
In February 2024 DZC launched the Spotter Otter community art trail, a local art trail similar to those
delivered by ' Wild in Art, in an effort to build partnerships and strengthen the organisations presence within
the local community. The trail culminated with a farewell event in October 2024, which raised funds for the
Himalayan Otter Network and the UK Wild Otter Trust.
In June we ran our Under 5's days which offers entertainment on site for a specific audience of young
children at a reduced cost. These days offer admission at a reduced c05t and are extremely popular with
toddler groups and parents with young children.
The site also hosts a number of ghost tour operators who use the site to entertain visitors about the ghostly
events at this historic location.
We successfully ran 2 film nights at DZC in 2024 and welcomed 1,412 (2023.752) visitors into the Castle
Courtyard, which offers a unique outdoor setting to watch a film.
The annual classic car returned in September 2024 and was again held in the castle coutyard. This event
proved popular with our visitors and helps highlight the local motoring heritage.
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Dudley and West Midlands Zoological Society Limited
REPORT OF THE DIRECTORS
for the year ended 31 December 2024
KEY PERFORMANCE INDICATORS
Visitor Numbers - We budgeted to achieve 320.000 (2023.. 310,000) Total Visitors and actually achieved
Total Visitors of 303,385 (2023: 302,386). Although we missed our budget targel, we still achieved growth
from the previous year.
Paying Visitor Numbers- We budgeted for 268,000 {2023= 260,000) Paying Visitors and actually received
245,698 (2023.. 252,139) Paying Visitors. We were 80/0 down on budget, and 3 % down on previous year.
Admissions Income - In 2024 w¢ actually achieved £3,202,893 (2023: £3,198,240) against a budget for
2024 of £3,425,000 (2023: £3,342,000). We were adverse to budget by 60/0 on our Admissions Income target
in 2024.
Membership Numbers - In 2024 we looked to increase the number of season ticket holders (membership).
In 2024 we sold 4,630 season tickets Compared to 2,569 in 2023. In 2024 we had 33,672 Member Revisits
(2023.. 25,005)
Take per Head ("TPH") for retail operation - We aimed in 2024 to achieve a TPH of £2.25 (2023: £2.19)
and actually achieved £2.25 (2023= £2.20).
Education Numbers- We achieved 18,778 visitors (2023.. 17,408) against a budget of 20,000 visitors (2023:
18,000).
Education numbers were 80/0 up on 2023's figure and indicates growth in this area of the organisation. Good
performance as one of our key objectives is to educate visitors about conservation.
FUNDRAISING
The Society does not normally undertake material fundraising activities and does not employ or use the
services of any professional fundraisers, nor is the Society subject to a voluntary scheme for regulating
fundraising. During the year the Society received no complaints in respect of its fundraising practice5. The
society set up a series of fundraising schemes, mainly through digital platforms such as JustGiving. as a safe
way for people to donate to the zoo. These schemes continued in 2024 but their use has declined to a low
amount.
ACHIEVEMENTS AGAINST OBJECTIVES
It is the aim of the Society to deliver talk times to all our visitors as a way of educating them. Over the years
we have built up an extensive talk times programme, which gives daily talks on animals and also history
walks which infonn visltors about some of the history of the site. In 2024 the education team delivered
2,381 animal talks across the zoo and these have proved very popular with visitors. These are an essential
tool in educating people about conservation. In 2024 we continued to run low-cost castle tours, which are
specific to the history of the castle and enable visitors to look around the castle as a separate visitor
experience to the zoo. We plan to continue undertaking these castle tours in the futur¢.
During 2024 we launched "Bat Walk & Talks" which is a late-night tour using bat detectors. This acted as
a valuable educational tool to raise awareness about native bat species at DZC. A total of 216 visitors
attended these walks and visitor feedback was very positive.
We commenced upon a Native Bat Conservation Project, which included a period of surveying throughout
summer and auturnn 2024, where a range of species were trapped and rung.
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Dudley and West Midlands Zoological Society Limited
REPORT OF THE DIRECTORS
for the year ended 31 December 2024
wide range of informal leaming opportunities are offered to visitors throughout the year, with
approximately 30 different animal-keeper talks presented, alongside multiple teaching tables and informal
activities (many of which are linked to conservation messaging). The zoo welcomed 18,778 leamers via
fornial school visits in 2024, of which 9,956 attended workshops led by our education team.
The Education team have delivered 4 community outreach sessions at locations in the local area.
Throughout 2024, we continued working towards a variety of objectives outlined in our Equality, Diversity,
Inclusion & Accessibility (EDIA) Policy & Plan, which was created in 2023. The document aims to ensure
that our site and programming can be enjoyed and accessed by all.
We launched an Educatioii & Engagement Volunteer programme in 2023 and in 2024 we continued to
welcome a number of volunteers who have given their time and engaged with visitors and associated with
delivery of animals talks and other valuable engagement activities.
In 2024, Dudley Zoo & Castle became the first zoo to be accredited as 'Autism Friendly, by the autism
awareness charity Dimensions UK. Following this, a number of additional warning signs and contact for
concern signs were erected across the site, in an effort to help improve communication surrounding visitor
. journeys, wants and needs.
On the 19th May 2024 the zoo hosted its first Quiet Morning. which welcomed visitors who preferred a
calmer, less crowded environment. And then in July 2024. DZC launched a British Sign Language (BSL)
trail. which included 12 pemianent signs teaching BSL for different animal species on site. The trail was
officially launched on the 27th July and, one the day of the launch, DZC welcomed a BSL interpreter. who
helped sign the daily talk programme.
In 2023 we held our first Home Educator Day and welcomed over 150 learners and their parents. We
continued this in 2024 by hosting 5 Home Educator Days, focusing on a range of topics including
classification, castle history and conservation. The five events welcomed 405 l¢am¢rs and 295 guardians
(700 total). All five events received positive feedback, and we aim to continue running these succ¢ssful
events in the future.
Throughout the 2023-2024 academic year, the DZC education team carried out th¢ 'Chimpanzee Champion,
pen pal scheme, in partnership with the Tacugama Chimpanzee Sanctuary in Sierra Leone. The scherne
brought together 412 learners in primary schools across Dudley and the Black Country, and approximately
500 learners in the Loma Mountains of Sierra Leone. The scheme had the objective of educating children
about the environment of the chimpanzees and was deemed successful. The scheme will be re-launched for
the next academic year.
In 2024 we were successful in an application to the Richardson's Brothers Foundation for a grant of £1 0,000.
This grant will be used to fund the cost of education visits to the zoo and outreach visits, allowing primary
schools and SEN schools within the Dudley and Sandwell local authority the opportunity to visit the zoo.
We continue to partner with neighbouring universities and the zoo welcomed students from various
universities, who undertook both undergraduate and postgraduate studies on various species.
The Zoo's development aims are set out in a 10-year Long Range Site Development Plan which is reviewed
and updated annually to reflect physical changes, in order to meet welfare requirements, and to allow us to
achieve our aspirations while retaining the zoo's commitment to conservation, education, scientific study
and recreation. In 2021 we were confident enou￿1 in our financial position to proceed with our long-terni
aim of developing the outdoor orangutan enclosure to improve the welfare and habitat of these endangered
species, which was completed in 2022. We continue to work through this long-tenn plan and have since
completed the giraffe and reindeer enclosure and are now focussed on completing the African painted dog's
habitat.
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Dudley and West Midlands Zoological Society Limited
REPORT OF THE DIRECTORS
for the year ended 31 December 2024
PUBLIC BENEFIT
The Directors are conscious of providing benefit for the local population and that of the region. We offer
reduced rates for groups, education visits. young people, senior citizens, special needs groups and those with
a disability to ensure we have a diverse appeal. Disabled guests are entitled to a free admission for their
carer. We see our conservation work in terms of both animals and buildings and the knowledge this imparts
to society in general as an important part of our activities.
The Society works very hard to raise awareness of the plight of endangered species Ihrough our educational
work for all visitors and also by our support of various organisations in the UK and abroad.
We are continuing to co-ordinate the Black Lemur (European Endangered Species Programme). This is the
33rd year that we have managed the studbook for this important species.
We support in-situ conservation projects such as Madagascan lemurs (AEECL) and have continued to
financially assist a project in Madagascar which funds 9 teachers to educate the local population about
conservation. We also have an annual commitment to AB (Arctictis Binturong) Conservation - a study
programme for Binturong& In 2024 the Society continued to make a significant financial contribution to the
Sintang Orangutan Centre, an Orangutan rescue and rehabilitation project based in Borneo. Fund5 provided
by the Society have been put towards the development of a forest school (rehabilitation facility), further
increasing their ability to protect and aid wild populations of the critically endangered Bornean orangutan.
We continued to support th¢ Wild Camel Protection Foundation (WCPF) which works with the last
remaining population of wild Bactrian carnels. We have sponsored the care of 2 baby camels which
subsequently have been named 'Dudley' and 'Noddy' by those working at the centre in Mongolia. Our
financial support has helped the WCPF build a new breeding centre in Mongolia.
In 2024 we again contributed to the International Snow Leopard Trust as part of an ongoing commitm¢nt to
supporting research and conservation in wild snow leopards across their natural range. We have financially
supported a number of animal conservation charities as we recognise that it's important to support them.
In 2024, in addition to the projects already mentioned above, we donated to the following organisations.
Wildcats Conservation Alliance, World Parrot Trusl, Cikananga Conservation Breeding Centre for Birds,
Sphenisco, Tacugama Chimpanzee Sanctuary, The BRIDGES Gelada study, and the Red Panda Network.
In 2024 we also took the decision to financially support the Painted Dog conservation in anticipation of
having this species at the zoo.
Alongside these internationaI projects we continue to champion work for native species. We provide
practical and financial assistance for various projects.
In 2024 the Education team participated in the BIAZA 'Spotted on Site, BioBlitz campaign. to help gain an
understanding of what wildlife is present on site.
We welcomed to site multiple external partners during 2024, including the WWF, RSPB and Canal &
Rivers Trust.
The Zoo works closely with th¢ West Midlands Birding Club to survey what bird species we have on site.
In this year we undertook bird ringing thanks to the Iielp of a keeper at DZC who holds a C lic¢nc¢ for bird
ringing, allowing us to conduct our own bird ringing on the zoo site.
In the past we have managed to catch and ring many species including migratory birds such as redwing and
fieldfare and also re¢aptur¢ more local species to show that individuals wer¢ returning to the zoo site, proving
it is an excellent habitat for these anirnals.
Page 10

Dudley and West Midlands Zoological Society Limited
REPORT OF THE DIRECTORS
for the year ended 31 December 2024
PUBLIC BENEFIT (cont.)
We also take great care of the listed buildings and the grounds of the Castle, which is a scheduled monument.
The Tecton buildings are now recognized to be of World importance.
Our arrangement with the local college to provide in-house practical training in conjunction with their animal
management courses continued in 2024. We welcomed 24 Level 3 Animal Management students over a 12-
week period. This proves to be very popular with students as it gives them valuable practical experience.
We have strong links to the community and participate in many local events. The Castle courtyard was again
used to host St Georges Day celebrations and welcomed local people to participate in various themed
activities. In 2024 the Guild of the Blessed St Edmund attended the St Georges Day event, which help
support their organisation.
In June we again welcomed chronically ill and disabled youngsters along with their families for an exclusive
after-hours free event called Dream Night. The Internationally recognised zoo event, which takes place
around the world on the first Friday in June, saw youngsters in the care of hospices, hospitals and charities
visit the zoo for a memorable evening, which included animal talks and feeds, children's entertainers, a fun
fair and representatives from the emergency services. Dudley Zoo has hosted the Dream Night event before
and staff give up their own time to welcome the children and their families and feedback was so positive that
we're hoping to repeat the event again next year.
We support an organisation called The Friends of Dudley Castle by providing facilities foi their meetings
and offering access to the site for this important historic group.
The Directors confirm that they have referred to the guidance contained in the Charity Commission's general
guidance on public benefit when reviewing the aims and objectives of the Charity and in planning future
activities for the year.
SOCIAL INVESTMENT POLICIES
We participate in many events and activities in the community and contribute to society in general by being
an employer and by having a positive impact on the local economy as many of our suppliers are from the
local vicinity.
VOLUNTEERS
During 2023 we launched an Education & Engagement Volunteer programme. This programme has grown
in 2024 and we have inducted 25 volunteers during the year who have contributed 1,321 hours of their time
engaging with visitors and assisting with delivery of animals talks and other engagement activities.
We have had volunteers in previous years and acknowledge that they add considerable value to the
organisation.
Pagell

Dudley and West Midlands Zoological Society Limited
REPORT OF THE DIRECTORS
for the year ended 31 December 2024
FINANCIAL REVIEW
Income for 2024 of £6,564k (2023: £5,934k) is an increase from 2023 and indicates a good perforniance by
the Society. The increase in income is largely as a result of a large legacy Ihat was left to Ihe Society in
2024. Income from Charitable Activities in 2024 was £3,976k, which was an increase of l 0/0 from 2023
(£3,926k).
The trading activities of the subsidiary have perfomed well in 2024 and have been boosted by the increase
in Take per Head in the year. The Retail outlet achieved an income of £678k, which is a 20/0 increase from
the perfom]ance of the previous year (2023- £663k)- The Catering Income of £816k is an increase of 20/0
from 2023 (£780k). We achieved an improved catering perfonnance by opening more outlets at key times
throughout the year.
Dudley Zoo Services will gift aid £412,899 in respect of 2024 profits to the Society (2023= £350,000).
In 2024 we achieved an increase in the level of special events income - £91 k from what we did in 2023
(£85k), as we increased the amount of out of hours events undertaken.
We have strived to control our fixed overheads where possible, and most importantly have kept salary costs.
well within budget. Energy costs increased significantly in 2023 as rates increased. We have tried to reduce
overall usage but in 2024 the rates have come down and this has helped stabilise costs in this area.
In previous years interest received has been steadily growing as our cash reserves have been built up in
expectation of undertaking some major projects. Interest rates have been historically low in previous years
and interest earned has not been significant. However, in 2023 interest rates rose fixed rate bonds and also
on savings accounts. We have enjoyed quite high interest rates still in 2024. As a consequence of these
continued high rates, the interest we earned in 2024 was £108,884, an increase on the previous year of
£94,176.
We have engaged in some significant capital projects in the year but despite this, and also as a result of
receiving a large legacy later in the year, we have managed to maintain a cash position of above £3m with
the balance standing at £3,491 k at 31 December 2024 (2023: £3,336k).
The site is an unusual and expensive site to manage compared to a nomial operating zoo, having listed
buildings and a scheduled monument. The Society receives an annual Dudley Castle Maintenance Grant
from DMBC of £150k per annun] (£150k during 2023) as a contribution to maintaining the upkeep of the
scheduled monument and the surrounding grounds. From March 2022 the grant has been treated as a
restricted fund to support the castle maintenance cost base. £37.5k of the £150k grant relales to January to
March 2025.
PLANS FOR THE FUTURE
We continue to invest in the charity with the funds Created from surpluses and it is expected that moving
forward we will create enough funds in the future to enable significant capital expenditure around the site.
The long-tcrrn aim is to continually regenerate the site, in particular the animal welfare part, and to invest in
new revenue streams that will increase visitor numbers and income. This will in turn strengthen the long-
term financial position and enable us to redevelop areas of the zoo and maintain the listed buildings around
site.
Combined with this plan of internal growth and investment is a desire to attain external funding where
possible to provide additionaI capital to improve the site.
Page 12

Dudley and West Midlands Zoological Society Limited
REPORT OF THE DIRECTORS
for the year ended 31 December 2024
INVESTMENT POLICY
The Charity retained investments in cash-based funds during the year. Interest has been eamt from fixed rate
savings accounts, a 35-day notice account and our Special Interest account, which totalled £108,884 (2023..
£94,176) in the year. The amount earnt in the year of £108,884 is significant and will contribute to one of
the projects we are working on but is still not sufficient enough to fund a major development project in its
own right. In 2017 a new investment policy was Created in conjunction with a task-based sub group to
monitor and control fixed rate savings accounts for the benefit of maximising the Society's cash deposits.
This is still regularly monitored under the remit of the Finance and Legal sub group.
INVESTMENT POWERS
Under the memorandum and articles of association the Society has the power to make any investments which
the Directors think fit.
RISK MANAGEMENT
The Directors Continuously review the major risks and have developed systems to monitor and control these
risks to mitigate any impact they may have on the Society in the future.
In particular the Society carries out an annual risk assessment. in the form of a Corporate Risk Management
document, to assess what risks the charity may face. These risks are prioritised into categories and we have
contingency plans in place with action plans and procedures to mitigate those risks. We have also designed
controls that can be implemented should any risks materialise.
Our risk management strategy is administered by the Directors in conjunction with the Society's
management team and is reviewed at the Finance and Legal sub group meeting.
The key risks identified by the Directors are:.
Protection of the Society's assets including its reserves, which is addressed through appropriate
governance, relevant insurance and regular reviews.
Stability of commercial incorne to cover operating costs, provide funding for our Ch￿ttable aims
and investment for our capital expenditure programme. This is addressed by looking to diversify
income streams, and by continually monitoring income and expenditure, general reserves and cash
flow forecasts.
major operational issue impacting public safety and causing reputational damage which is
addressed through documented operational procedures which are regularly tested, health and safety
training, and routine inspections.
The Directors and management of the Society regularly &ssess the risks to the Society and the irnpa¢t on its
cash reserves.
The Society carefully monitors its cash position and produces cashflow forecasts that are regularly updated
to give the director's and management the confidence to plan future operations effectively.
Page 13

Dudley and West Midlands Zoological Society Limited
REPORT OF THE DIRECTORS
for the year ended 31 December 2024
RESERVES
The Directors have reviewed the reserves of the charitable company. This review encompassed the
ownership of the shares, the nature of the income and expenditure streams, the need to match variable and
seasonal incorne with fixed commitments, and the nature of reserves. The review concluded that the
charitable company is in a good position to continue to operate as a self-sustaining business.
The consolidated reserves of the Society at 31 December 2024 were £6,998.301 (2023: £6,485,038. This
includes £1,176,931 (2023.. £1,116,273) of restricted funds not available for general purposes of the
Society at the end of Ihe reporting period.
At 31 December 2024 Dudley and West Midlands Zoological Society Limited is reportiiig unrestricted
funds of £5,821,270 (2023: £5,415,993). After making allowance for designation of £1,500,000 and the
carrying amount of fixed assets the Society has free reserves of £1,148,638 (2023.. £971.621)- The
Directors aim to rnaintain minimum reserves of £750k which covers approximately three months of
expenditure. Our free reserves have increased slightly over the year and are above our stated policy.
These reserves will be used in the future to make further improvements to the site.
The Designated Fund of £1.5m is to be used in the next 2 to 3 years on match funding for our Visitor and
Education Centre project. We feel it will not be necessary to increase the level of Designated Funds and
reserve cover for Capital projects in the next 12 months as the level of net current assets is sufficient to cover
our future Capital Expendilure programme which has one major project or significant site improvements
lined up for the next 2 to 3 years.
GOING CONCERN
The Society will always aim to achieve a surplus and this is then reinvested back into the Society to Sustain
growth and achieve the Society's objectives. Historically the Society has made 5urplu5es and plans lo in the
future. The management have drawn up budgets for the immediate future that outline how these surpluses
will be achieved. In tliis respect the Directors see the organisation as a going concern.
The Society's performance in 2023 and 2024 has given the Directors and management confidence that
conditions. although challenging in the current economic climate, are stable enou￿1 for the Society to
generate income in the future. In 2024 we have achieved good levels of income and consequently a surplus,
which has maintained our financial position.
Management has regularly assessed the group's financial position through financial modelling forecasts.
The financial plans assurne l¢v¢ls of incorne growth in 2025 and the subsequent budgets and cash flow
forecasts indicate that the position of retaining cash reserves to cover at least 3 months operational
expenditure will be maintained throughout 2025 and beyond.
On I sl April 2024 Dudley Metropolitan Borough Council wrote to the Board of Directors and stated that in
its capacity as both owner and shareholder of the Society and its subsidiary. the Council recognised its legal
obligation to make good trading losses whilst the Society continues to operate in its current forrn. It continued
with confirmation of the intent of the Council to work with third parties to inject capital investment into the
greater Castle Hill area and secure the long-term future of the Society. The letter aIso makes a commitment
to support the Society, subject to certain conditions until 30th September 2025.
Page 14

Dudley and West Midlands Zoological Society Limited
REPORT OF THE DIRECTORS
for the year ended 31 December 2024
DIRECTORS, RESPONSIBILITIES FOR THE FtNANCIAL STATEMENTS
The Directors are responsible for preparing the Report of the Trustee's and the financial statements in
accordance with applicable law and United Kingdom Accounting Standards (United Kingdom Generally
Accepted Accounting Practice).
Company law requires the Directors to prepare financial statements for each financial year which give a true
and fair view of the state of affairs of the charitable company and the group and of the incoming resources
and application of resources, including the income and expenditure, of the charitable group for that period.
In preparing these financial statements, the Directors are required to=
select suitable accounting policies and then apply them consistently.
observe the methods and principles in the Charities SORP;
make judgements and estimates that are reasonable and prudent.
state whether applicable UK Accounting Standards have been followed, subject to any material
departures disclosed and explained in the financial statements.
prepare the financial statements on the going concern basis unless it is inappropriate to presume
that the charitable company will continue in business.
The Directors are responsible for keeping proper accounting records that disclose with reasonable accuracy
at any time the financial position of the charitable company and enable them to ensure that the financial
statements comply with the Companie5 Act 2006. They are also responsible for safeguarding the assets of
the charitable company and the group and hence taking reasonable steps for the prevention and detection of
fraud and other irregularities.
In so far as the Directors are aware..
there is no relevant audit information of which the charitable company's auditor is unaware.
and
the Directors have taken all steps that they ought to have taken to make themselves aware of
any relevant audit information and to establish that the auditor is aware of that information.
STATEMENT AS TO DISCLOSURE OF INFORMATION TO AUDITOR
The directors who were in office on the date of approval of these financial statements have confirn]ed, as far
as they are aware, that there is no relevant audit information of which the auditor is unaware. Each of the
directors have confirmed that they have taken all the steps that they ought to have taken as directors in order
to make themselves aware of any relevant audit infonnation and to establish that it has been communicated
to the auditor.
AUDITOR
Crowe U.K. LLP have indicated their willingness to continue in office and will be proposed for
reappointment at the AGM.
This report has been prepared in accordance with the provisions applicable to companies entitled to the small
companies, exemption.
On behalf of the board
D H Sparks OBE
Director
3rd June 2025
Page 15

INDEPENDEIYT AUDITOR?S REPORT TO THE MEMBERS OF DUDLEY AND WEST
MIDLANDS ZOOLOGICAL SOCIETY LIMITED
Opinion
We have audited the financial statements of Dudley and West Midlands Zoological Society Limited (the
'charitable company,) and its subsidiaries (the 'group') for the year ended 31 December 2024 which
omprise the Consolidated Statement of Financial Activities, the Consolidated and Company Balance
Sheets, the Consolidated Statements of Cash Flows and notes to the financiaI statements, including
accounting policies. The financial reporting framework that has been applied in their preparation is
applicable law and United Kingdom Accounting Standards, including FRS 102 "The Financial Reporting
Standard applicable in the UK and Republic of Ireland" (United Kingdom Generally Accepted Accounting
Practice)-
In our opinion the financial staternents..
give a true and fair view of the state of the group's and the charitable company's affairs as at 31
December 2024 and of the group's incoming resources and application of resources. including its income
and expenditure, for the year then ended.
have been properly prepared in a¢¢ordance with United Kingdom Generally Accepted Accounting
Practice. and
have been prepared in accordance with the requirements of the Companies Act 2006.
Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAS (UK)) and
applicable law. Our responsibilities under those standards are further described in the Auditor's
responsibilities for the audit of the financial statements section of our report. We are independent of the
charitable group in accordance with the ethical requirements that are relevant to our audit of the financial
statements in the UK. including the FRC'S Ethical Standard, and we have fulfilled our other ethical
responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained
is sufficient and appropriatc to provide a basis for our opinion.
Conclusions relating to going Concern
In auditing the financial statements. we have concluded that th¢ trustee's use of the going concern basis of
accounting in the preparation of th¢ financial statements is appropriate.
Based on tlie work we have performed, we have not identified any material uncertainties relating to events
or Conditions that, individually or collectively, may cast significant doubt on the charitable company's or the
group's ability to continue as a going concern for a period of at least twelve months from when the financial
statements are authorised for issue.
Our responsibilities and the responsibilities of the trustees with r¢spe¢t to going Concern are d¢scribed in the
relevant sections of this report.
Other information
The trustees are responsible for the other inforn]ation. The other information comprises the information
included in the Annual Report other than the financial statements and our auditor's report thereon. Our
opinion on the financial statements does not cover the other information and, except to the extent otherwise
explicitly stated in our report, we do not express any form of assurance conclusion thereon.
In connection with our audit of the financial statements, our responsibility is to read the other information
and, in doing so, consider whether the other infomiation is materially inconsistent with the financial
statements or our knowledge obtained in the audit or otherwise app¢ar5 to b¢ materially misstated. If we
identify such material inconsistencies or apparent material misstat¢m¢nts, we are rcquired to determine
whether there is a material misstatement in the financial slatements or a material misstatement of the other
information. If, based on the work we have performed, we conclude that there is a materiaI misstatem¢nt of
this other inforniation, we are required to report that fact.
We have nothing to report in this regard.
Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit..
Page 16

INDEPENDENT AUDrroR'S REPORT TO THE MEMBERS OF DUDLEY AND WEST
MIDLANDS ZOOLOGICAL SOCIETY LIMITED
the information given in the Trustees, Report, which includes the Directors, Report prepared for the
purposes of company law, for the financial year for which the financial statements are prepared is
consistent with the financial statements. and
the Directors, Report included within the Trustees, Report has been prepared in accordance with
applicable legal requirements.
Matters on which we are required to report by exception
In the light of the knowledge and understanding of the group and the charitable company and their
environment obtained in the course of the audit, we have not identified material Misstatements in the
Directors, Report included within the Trustees, report.
We have nothing to report in respect of the following matters where the Companies Act 2006 require us to
report to you if, in our opinion=
adequate and sufficient accounting records have not been kept by the charitable company. or
the charitable company financial statements are not in agreement with the accounting records and
returns. or
certain disclosures of trustees, remuneration specified by law are not made. or
we have not received all the information and explanations we require for our audit. or
the Trustees were not entitled to prepare the financial statements in accordance with the small companies
regime and take advantage of the small companies exemption from the requirement to prepare a Strategic
Report or in preparing the Trustees, Report.
Responsibilities of trustees
As explained more fully in the Statement of Directors, responsibilities set out on page 15, the trustees (who
are also the directors of the charitable company for the purposes of company la'w) are responsible for the
preparation of the financial statements and for being satisfied that they give a true and fair view, and for such
internal control as the trustees determine is necessary to enable the preparation of financial statements that
are free from material misstatement, whether due to fraud or error.
In preparing the financial statements, the trustees are responsible for assessing the group's and charitable
company's ability to continue as a going concern, disclosing, as applicable, matter5 related to going concem
and using the going concem basis of accounting unless the trustees either intend to liquidate the group or
parent charitable company or to cease operations, or have no realistic alternative but to do so.
Auditor's responsibilities for the audit of the fjnancial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free
from material misstatement, whether due to fraud or error, and to issue an auditor's report that includes our
opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in
accordance with ISAS (UK) will always detect a material rnisstatement when it exists. Misstaternents can
arise from fraud or error and are considered material if, individually or in the aggregate, they could
reasonably be expected to influence the economic decisions of users taken on the basis of these financial
statements.
Details of the extent to which the audit was considered capable of detecting irregularities, including fraud
and non-compliance with laws and regulations are set out below.
A further description of our responsibilities for the audit of the financial statements is provided on the
Financial Reporting Council's website at h Jli￿￿¥.frC.o
uklauditorsres
nsibilities. This description
fonns part of our auditor's report.
Extent to which the audit Ivas Considered capable of detecting irregularities, including fraud
Irregularities, including fraud, are instances of non-cotnpliance with laws and regulations. We identified and
assessed the risks of material misstatement of the financial statements from irregularities, whether due to
fraud or error, and discussed these between our audit team members. We then designed and perfornied audit
procedures responsive to those risks, including obtaining audit evidence sufficient and appropriate to provide
a basis for our opinion.
We obtained an understanding of the legal and regulatory frameworks within which the charitable company
Page 17

INDEPENDENT AUDITOR'S REPORT TO THE MEMBERS OF DUDLEY AND WEST
MIDLANDS ZOOLOGICAL SOCIETY LIMITED
and group operates, focusing on those laws and regulations that have a direct effect on the deterrnination of
material ainounts and disclosures in the financial statements. The laws and regulations we considered in this
context were the Companies Act 2006, the Charities Act 201 I, together with the Charities SORP (FRS 102).
We assessed the required compliance witli these laws and regulations as part of our audit procedures on the
related financial statement items.
In addition, we considered provisions of other laws and regulations that do not have a direct effect on the
fInancial statements but compliance with which might be fundamental to the charitable company's and the
group's ability to operate or to avoid a material penalty. We also considered the opportunities and incentives
that may exist within the charitable company and the group for fraud. The laws and regulations we considered
in this context for the UK operations were Zoo Licensing Act 1981, Health and safety legislation and
Employment legislation.
Auditing standards limit the required audit procedures to identify non-compliance with these laws and
regulations to enquiry of the Trustees and other management and inspection of regulatory and legal
correspondence, if any.
We identified the greatest risk of material impact on th¢ financial statements from irregularities, including
fraud, to be within the timing of recognition of grant incorne and the override of controls by management.
Our audit procedures to respond to these risks included enquiries of management, and the Finance & Legal
Committee about their own identification and assessment of the risks of irregularities, sample testing on
the posting of journals, reviewing accounting estimates for biases, reviewing regulatory correspondence
with the Charity Commission and reading minutes of meetings of those charged with governance. In
respect of recognition of grant income, audit procedures consisted of sample testing to corresponding
agreements to ensure appropriate recognition criteria and a r¢vi¢w of grant applications in order to assess
the completeness.
Owing to the inherent lirnitations of an audit, there is an unavoidable risk that we may not have detected
some material misstatements in the financial statements, even though we have properly planned and
performed our audit in accordance witli auditiiig standards. For example, the further removed non-
compliance with laws and regulations (irregularities) is from the events and transactions reflected in the
financial statements. the less likely the inherently limited procedures required by auditing standards would
identify it. In addition. as with any audit, there remained a higher risk of non-detection of irregularities, as
these may involve collusion, forgery, intentional omissions, rnisrepresentations, or the override of internal
controls. W¢ are not responsible for preventing non-compliance and cannot be expected to detect non-
compliance with aIl laws and regulations.
Use of our report
This report is made solely to the charitable company's members. as a body, in accordance with Chapter 3 of
Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the
charitable company's members those matters we are required to state to them in an auditor's report and for
no other purpose. To the fullest extent pennitted by law, we do not accept or assume responsibility to anyone
other than the charitable company and the charitable company's members as a body, for our audit work, for
this report. or for tlie opinions we have forn]ed.
Tara Westcott (Senior Statutory Auditor)
For and on behalf of Crow¢ U.K. LLP. Statutory Auditor
Chartered Accountants
4111 Floor
St James House
St James, Square
Cheltenham
GL50 3PR
Date
10 June 2025
Page 18

Dudley and West Midlands Zoological Society Limited
CONSOLIDATED STATEMENT OF FINANCIAL ACTIVITIES
for the year ended 31 December 2024
Unrestricted
funds
General
Unrestricted
funds
Designated
Total
funds
2024
Total
funds
2023
Restricted
funds
Noles
INCOME FROM..
Donations and Legacies
545,790
202,838
748,628
257,906
Charitable Activities
3,975.794
3,975,794
3,926,090
Other traditig activities
1.730,419
1,730,419
1,656,136
Investments
108,884
108,884
94,176
TOTAL
6,360,887
202,838
6,563,725
5,934,308
EXPENDITURE ON..
Raising Funds
1,481,212
1,481,212
1,458,118
Charitable Activities
4,474,398
142,180
4.616,578
4,428,862
TOTAL
5,955,610
142,180
6,097,790
5,886,980
NET INCOME/(EXPENDITURE)
405,277
60.658
465,935
47,328
Transfers between funds
15
Net movement in funds
405,277
60,658
465,935
47.328
Fund balances brought foNard at
l January 2024
3,915,993
1,500,000
1,116,273
6.532,266
6,484,938
Fund balances carried forward at
31 December 2024
15117
4,321,270
1,500,000
1,176,931
6,998,201
6,532,266
The net group income and expenditure and the resulting net movement in funds arise from continuing operation5.
There are no recognised gains or losses other than the net movement in funds for the year.
Page 19

Dudley and West Midlands Zoological Society Limited
CONSOLIDATED BALANCE SHEET
31 December 2024
Company Registration No. 1350864
Notes 31 December
2024
31 December
2023
FIXED ASSETS
Tangible assets
4,349,663
4,060,745
CURRENT ASSETS
Stocks
Debtors
Cash at bank and in hand
105,003
173,310
3,490,880
103,758
153,410
3,336,388
12
3,769,193
3,593,556
CREDITORS.. Amounts falling due within one year
13
(670,555)
(631,935)
NET CURRENT ASSETS
3,098,638
2,961,621
TOTAL ASSETS LESS CURRENT LIABILITIES
7,448,301
7,022,366
CREDITORS.. Amounts falling due after more than one y¢ar
14
(450,000)
(490,000)
NET ASSETS
6,998,301
6,532,366
FUNDS
Restricted funds
Unrestricted funds
Called up share capital
General income funds
Designated funds
15
1,176,931
,116,273
16
17
17
loo
4,321.270
1,500,000
loo
3.915,993
1,500,000
TOTAL FUNDS EMPLOYED
6,998,301
6,532,366
The financial statements have been prepared in accordance with the provisions applicable to companies
subject to the small companies, regime.
The financial statements on pages 19 to 44 were approved by the board of dir¢ctors and authorised for issue
on 3Td June 2025 and are signed on its behalf by:
D H Sparks OBE
Director
Page 20

Dudley and West Midlands Zoological Society Limited
COMPANY BALANCE SHEET
31 December 2024
Company Registration No. 1350864
Noles 31 December
2024
31 December
2023
FIXED ASSETS
Tangible assets
Investments
4,349,663
3,012
4,060,745
3,012
io
4,352,675
4,063,757
CURRENT ASSETS
Stocks
Debtors
Cash at bank and in hand
12,658
137,557
3,193,394
11,754
159,124
3,312,538
12
3,343,609
3,483,416
CREDITORS: Amounts falling due within one year
13
(524,230)
(536,619)
NET CURRENT ASSETS
2,819,379
2,946,797
TOTAL ASSETS LESS CURRENT LIABILITIES
7,172,054
7,010,554
CREDITORS.. Amounts falling due after more than one year
14
(450,000)
(490,000)
NET ASSETS
6,722,054
6,520,554
FUNDS
Restricted funds
Unrestricted
Called up share capital
General income funds
Designated funds
15
1,176,931
1,116,273
16
17
17
loo
4,045,023
1,500,000
loo
3,904,181
1,500,000
TOTAL FUNDS EMPLOYED
6,722,054
6,520,554
The financial statements have been prepared in accordance with the provisions applicable to companies
subject to the srnall companies, regim¢.
The result of the parent charity was a net increase in funds of £201,500 (2023.. net increase in funds of
£46,949).
The financial staternents on pages 19 to 44 were approved by the board of directors and authorised for issue
on 3, June 2025 and are signed on its behalf by..
D H Sparks OBE
Director
Page21

Dudley and West Midlands Zoological Society Limited
CONSOLIDATED STATEMENT OF CASH FLOWS
For the year ended 31 December 2024
2024
2023
Cash flows from operating aetivities:
Net cash provided by operating aetivities
811,019
361,861
Cash llows from investing activities:
Interest
Proceeds from sale of fixed assets
Purchase of property, plant and equipment
108,884
94,176
(725.411)
(832,536)
Net cash (used in) investing activities
(616,527)
(738,360)
Cash flows from financing activities:
Repayments of borrowing
(40,000)
(40,000)
Net eash (used in) financing activities
(40,000)
(40,000)
Change in cash and cash equivalents in the reporting period
Cash and cash equivalents at the beginning of the reporting period
154,492
3,336,388
(416,499)
3,752,887
Cash and cash equivalents at the end of the reporting period
3,490,880
3,336,388
Reconciliation of net income to net cash flow from
operating activities
Iyet income for the reporting period (as per the
statement of financial activities)
Adjustments for..
Depreciation charges
Interest received
Profit on the sale of fixed assets
Increase in stocks
(Increase)/decrease in debtors
IncreaseJ(decrease) in creditors
465,935
47.328
436,493
(108,884)
403,212
(94.176)
(1,245)
(19,900)
38,620
(4,697)
62,538
(52,344)
Net cash provided by operating activities
811.019
361,861
Analysis of cash and eash equivalents
Cash in hand
3,490,880
3,336,388
Total cash and cash equivalents
3,490,880
3,336,388
Page 22

Dudley and West Midlands Zoological Society Limited
CONSOLIDATED STATEMENT OF CASH FLOWS
For the year ended 31 December 2024
Analysis of changes in net debt
At l January
2024
Cash flows
At31
December
2024
Cash at bank and in hand
3,336,388
154,492
3,490,880
Debt due within one year
40,000
40,000
Debt due after one year
490,000
(40,000)
450,000
3,866,388
114,492
3,980,880
Page 23

Dudley and West Midlands Zoological Society Limited
ACCOUNTING POLICIES
GENERAL INFORMATION
Dudley and West Midlands Zoological Society Limited ("the Society") is a charitable company limited by
shares and is incorporated in England and Wales (Company registration number1350864 and charity number
507221). The address of the Society's registered office and principal place of business is Castle Hill, Dudley,
DYI 4QF.
The Society's principal activity is the operation of a conservation-based organisation for the benefit and
education of its visitors to promote the primary themes of zoology, history and architecture.
The principal accounting policies adopted, judgements and key sources of estimation uncertainty in the
preparation of the financial statements are as follows..
BASIS OF ACCOUNTtNG
Basis of accounting
The fInancial statements have been prepared in accordance with Accounting and Reporting by Charities..
Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the
Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102) (effective l January
2015)- Charities SORP (FRS 102), the Financial Reporting Standard applicable in th¢ UK and Republic of
Ireland (FRS 102) and the Companies Act 2006.
Dudley and West Midlands Zoological Society Limited meets the definition of a public benefit entlty under
the Charities Act, assets and liabilities are initially recognised at historical cost or transaction value unless
otherwise )tated in the relevant accounting policy.
BASIS OF CONSOLIDATION
Thes¢ financial statements consolidate the financial statements of Dudley and West Midlands Zoological
Society Limited ("the Society") and its subsidiarie5, Dudley Zoo Services Limited and Dudley Zoo
Developtnent Trust ("the subsidiaries") all of which are made up to 31 December 2024.
The financial statements consolidate the results of the Charity and its wholly owned subsidiaries on a line-
by-line basis. A separate Statement of Financial Activities and Income and Expenditure Account for the
Charity has not been presented because the Charity has tak¢n advantage of the exemption afforded by Section
408 of the Companies Act 2006. The unconsolidated profit of the charity was £465,935 (2023.. £47,328).
All intra-group transactions, balances and unrealised gains on transactions between Group entities are
eliminated on consolidation. Unrealised losses are also eliminated unless the transaction provides evidenc¢
of an impairment of the asset transferred. Where necessary, adjustments are made to the financial statements
of subsidiaries to bring the accounting policies used into line with those used by other members of the Group.
ANIMALS
The animals are acquired by the Society from other zoological organisations at zero cost or bred at our zoo
and a realistic valuation cannot b¢ placed thereon. Many of the animals acquired are held in trust with other
zoological societies at zero cost.
STOCKS
Stocks on hand of consumables and items for resale are stated at the lower of cost and estimated net realisable
value. Net realisable value is based upon estimated selling prices less costs of disposaI. Provision is made
for obsolete and slow-moving items.
Page 24

Dudley and West Midlands Zoological Society Limited
ACCOUNTING POLICIES (continued)
DONATED FACILITIES
The Society leases the site from Dudley Metropolitan Borough Council. The lease was renewed in December
2024 for a terni of 96 years, at market rent, which is currently £200 per annum (including the additional lease
agreement for the car park). The Trustees do not believe it is practical to reasonably quantify and measure
the benefit conferred to the Society under the arrangement due to the Zoo's unique location and as such have
not included the value of the donated facilities within the Consolidated Statement of Financial Activities.
TANGIBLE ASSETS AND DEPRECIATION
Other than for interests in land as stated above, tangible fixed assets are capitalised at cost and depreciated
from the date that they are brought into use. From time to time a major capital project may not be completed
and thus is not in use at the end of the accounting period. In such a case the policy is to capitalise the
¢xpenditure to date and show it separately as a Capital project under construction within tangible fixed assets
but no depreciation is provided until the project is completed and available for use.
Depreciation is calculated to write down the net original Cost of the tangible fixed assets by equal annual
instalments over its anticipated useful life to its then estimated residual value.
Individual assets under £1,000 are not capitalised (unless they are consistent with what has historically been
capitalised).
The dep￿ciatIon rates used are:
Office Buildings
Animal enclosures
Service are&s
Fixtures. fittings and office equipment
Motor vehicles - commercial
- cars
50/0 straight line
6.660/0 Straight line
10 20% straight line
I 00/0 Straight line
20 % straight line
20 % StraI￿1t line
200/0 Straight line
Computers
INVESTMENT IN SUBSIDIARIES
The investments in the subsidiaries are stated at cost less impainnent.
HERITAGE ASSETS
The Castle and other heritage assets arc located on the Zoo site. The Trustees do not consider that reliable
cost or valuation infonnation can be obtained for these assets, because of the unique features of the assets
held and the lack of comparable market values. The Society does not therefore recognise these assets on its
balance sheet.
FINANCIAL INSTRUMENTS
Th¢ Society has elected to apply the provisions of Section I I 'Basic Financial Instruments, and Section 12
'Other Financial Instruments Issues, of FRS 102, in full, to all of its financial instruments.
Trade debtors
Trade debtors which are receivable within one year and which do not constitute a financing transaction are
initially measured at the transaction price. Trade debtors are subsequently measured at amortised cost, being
the transaction price less any amounts settled and any impairment losses.
Trade credilors
Trade creditors payable within one year that do not constitute a financing transaction are initially measured
at the transaction price and subsequently measured at amortised cost, being the transaction price less any
amounts settled.
Borrowings
Borrowings are initially recognised at the transaction price, including transaction costs, and subsequently
rneasured at amortised cost using the effective interest method. Interest expense is recognised on the basis
of the effective interest method and is included in interest payable and other similar charges. Commitments
to receive a loan are measured at cost less impairment.
Page 25

Dudley and West Midlands Zoological Society Limited
ACCOUNTtNG POLICIES (continued)
TAXATION
The Society is a Registered Charity and undertakes activities which, under present legislation, are not subject
to Corporation Tax. The Society's subsidiary, Dudley Zoo Services Limited, is not a Registered Charity and
undertakes trading activities within the meaning of the Taxes Acts and is liable to Corporation Tax.
Typically. however, the subsidiary gift aids all its taxable profits to the Society and as a consequence no
provision is usually required for the payment of Corporation Tax either current or deferred.
FUND ACCOUNTtNG AND RESERVES
Restricted funds are only expendable by the Directors in accordance with the donors, directions. Unrestricted
funds are expendable at the discretion of the Directors in furtherance of the objects of the Society. Certain
of these funds, at the discretion of the Directors, may be transferred to funds to be used for particular purposes
and become designated funds.
CONTRIBUTIONS TO PENSION FUNDS
The Society operates rnoney purchase pension schemes which all employees may join after having served
for a qualifying period. Both the Society and the employee make defined contributions to purchase the
employees individual pension. All such contributions are held in separate trust funds which are independent
of the Society's finances. The pension costs charged against the Society's results represent the amount of
the Society's contrlbutions payable to the schemes in respect of the accounting period.
Differences between contributions payable in the year and contributions actually paid are shown as either
accruaIs or prepayments in the balance sheet. Pension contribution5 are included in unrestricted expenditure.
BASES AND DEFtNITION OF fNCOME AND EXPENDITURE
Intome:
Income is the total amounts, excluding VAT but including Gift Aid if applicable, received or receivable by
the Society which are recognised in the fInancial statements as follows:_
Income from charitable activities:
Zoo operating income - recognised on a received basis from adrnission and entry charges including gate
receipts, concessionary group and special offer admissions, season tickets and car park fees.
Donations and legacies:
Donation and gifts - recognised on an accruals basis to the extent that the Society has been notified it will
receive a donation or gift of a determined amount or the donation or gift has been received. Donations and
gifts, whether general. designated or restricted, arise from a number of sources which include members,
Dudley Zoo Development Trust, special appeals and the general public.
Government and other grants - grants for upkeep of the site and reimbursement of costs previously incurred
are recognised immediat¢ly.
Gifts in kind, if material, are included at an estimate of market value.
Legacies are recognised when evidence of entitlement exists, and The Society is able to measure the value
reliably.
Legacies are accounted for based on settlement of the estate or receipt of payment, whichever is the earlier.
As a result, accrued legacy income is reco￿lSed, at times, in advance of receiving the cash.
Other trading activities:
Rental income received
recognised on an accruals b&sis from the letting of land and propety not
imrnediat¢ly required for use by the Society.
Retail and catering - income represents the invoiced value. net of Value Added T￿, of goods 501d and
services provided to customers.
Investments:
Bank interest - recognised as the amount receivable during the year.
Page 26

Dudley and West Midlands Zoological Society Limited
ACCOUNTING POLICIES (continued)
Expenditure:
Costs of charitable activities - this includes all costs for the support of zoo animals in accordance with best
recognised husbandry practices, keeping them in the appropriate habitats and maintaining the infrastructure
of the zoo. Also included are costs incurred that ensure that all the Charity's objects are achieved such as
those relating to the preservation and conservation of wildlife, and of education, science, and recreation
together with the costs of the good stewardship and management of the Society's assets, organisation,
administration and compliance with statutory requirements and those of good practice.
Basis of allocation of support costs- support costs are allocated between activities on a resource used basis
so far as possible. The most significant costs arise from payroll costs and sorne of these costs may arise from
individuals who carry out multi-fuiictions. Where such costs are incurred and shared over a number of
expense categories estimates have been made based primarily on time occupied by the individual concerned.
Similarly with shared non-payroll costs the basis of allocation is based primarily on an assessment of the
benefit derived from the cost by each expense head.
All expenditure is included on an accruals basis and is recognised when there is a legal or constructive
obligation to pay for expenditure.
Volunteer costs
The value of services provided by volunteers has not been included in these financial statements.
CRITICAL ACCOUNTING ESTIMATES AND JUDGEMENTS
In the application of the Society's accounting policies, the directors are required to make judgements,
estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent
frorn other sources. The estimates and associated assumptions are based on historical experience and other
factors that are considered to be relevant. Actual results May differ from these estiinates.
The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting
estimates are recognised in the period in which the estimate is revised, if the revision affects only that period,
or in the period of the revision and future periods if the revision affects both current and future periods.
The directors do not consider that th¢re are any ¢stimates and assumptions which have a significant risk of
causing a material adjustment to the carrying amount of assets and liabilities.
GOING CONCERN
The Society aims to achieve a surplus and this is then reinvested back into the Society to sustain growth and
achieve the Society's objectives. Historically the Society has made surpluses and plans to in th¢ future.
On Ist April 2024 Dudley Metropolitan Borough Council wrote to the Board of Directors and stated that in
its capacity as both owner and shareholder of the Society and its subsidiary, the Council recognised its legal
obligation to make good trading losses whilst the Society continues to operate in its current form. It continued
with confirmation of the intent of the Council to work with third parties to inject capital investment into the
greater Castle Hill area and secure the long-tenn future of the Society. The letter also makes a cornmitment
to support the Society, subject to certain conditions until 30th September 2025.
The Directors of the Society continue to consider the wider economic impacts on the charity's position and
how this affects the society when preparing the financial statements. The Directors have considered
projections to the end of 2025, together with a longer tenn assessment, to stress test the financial resilience
of the Charity which take into account the potential changes in income over this period. The Directors
recognise that 2024 has achieved a significant surplus as a result of good income perfonnance, which has
strengthened the Society's financial position. As a result, the Directors have considered that it remain5
appropriate to prepare the financial statements on a going concern basis. The ongoing stress testing of the
Charity's financial position has satisfied the Directors that it has adequate reserves and strategies to deal
with any future economic impacts or any other unexpected factors.
Page 27

Dudley and West Midlands Zoological Society Limited
NOTES TO THE FINANCIAL STATEMENTS
for the year ended 31 December 2024
COMPARATIVE NFORMATION- CONSOLIDATED STATEMENT OF FINANCIAL
ACTIVITIES
Unrestricted
General Designated
Funds
Funds
2023
2023
Restricted
Funds Total Funds
2023
2023
Income from
Donations and legacies
Charitable activities
Other trading activities
Investments
20,243
3,926,090
1,656,136
94,176
237,663
257,906
3,926,090
1,656,136
94,176
TOTAL
5,696,645
237,663
5,934,308
EXPENDITURE ON..
Raising Funds
Charitable activities
,458,118
4,301,719
,458.118
4,428,862
127,143
TOTAL
5,759,837
127,143
5,886,980
NET
INCOMEI(EXPENDITURE)
(63,192)
110,520
47,328
Transfer between funds
37,500
(37,500)
Net movement in funds
(25.692)
73,020
47,328
Funds brought forward I
January 2023
3,941,685
1,500,000
1,043,253
6,484,938
Funds carried forward 31
December 2023
3,915,993
1,500,000
1,116,273
6,532,266
Page 28

Dudley and West Midlands Zoological Society Limited
NOTES TO THE FINANCIAL STATEMENTS
for the year ended 31 December 2024
DONATIONS AND LEGACIES
Year ended
31 December
2024
Year ended
31 December
2023
Unrestricled
Donations
545,790
20,243
Reslricted
DMBC - Maintenance Grant
CGW Legacy Fund
Richardson Brothers Foundation Grant
LEP Grant
Adult Changing Places Fund
Apprenticeship Fund
Donations and gifts
112,500
36.300
10,000
150,000
3,083
40,000
1,500
43,080
44,038
202,838
237,663
748,628
257,906
INCOME FROM CHARITABLE ACTIVITIES
Year ended
31 December
2024
Year ended
31 December
2023
Admissions, season tickets and associated gift aid
Car park and other income
3,202,894
772,900
3,198,240
727,850
3,975,794
3,926,090
Page 29

Dudley and West Midlands Zoological Society Limited
NOTES TO THE FINANCIAL STATEMENTS
for the year ended 31 December 2024
OTHER TRADING ACTIVITIES
The Society has a wholly owned trading subsidiary, Dudley Zoo Services Limited (Company
number 1350863), which is incorporated in the UK. The principal activity of this company is that
of providing and operating gift shops and related activities, and contracted catering service facilities
for the zoo site.
Year ended
31 December
2024
Year ended
31 December
2023
Turnover (Including intercompany rental income of £164,205
(2023: £152,244)
Cost of sales
1,894,624
(1,242,055)
1,808.381
(1,225,623)
Gross profit
652,569
582,758
Administrative expenses and taxation
(239,157)
(232,495)
Net profit for the year
413,412
350,263
The subsidiary's net funds at 31 December 2024 amounted to £1,939 (2023: £1,539).
The net profit of £413,412 (2023: £350,263) is after recharging management and support costs of
£210,400 (2023= £205,933) and labour recharges of £183,428 (2023.. £183,320) from the Charity to
Dudley Zoo Services Limited.
An amount of £350,000 was paid from Dudley Zoo Services Ltd in 2024 under gift aid (2023:
£452,976) and £413,012 will be paid to th¢ Charity from Dudley Zoo Services Limited under Gift
Aid for the current year.
Page 30

Dudley and West Midlands Zoological Society Limited
NOTES TO THE FINANCIAL STATEMENTS
for the year ended 31 December 2024
ANALYSIS OF TOTAL
EXPENDITURE
Raising
funds
Charitable
activities
Total
costs
DIRECT COSTS
Direct wages and salaries
Other direct costs
Animal care
Marketing and publicity
Utilities
General site rnaintenance
and security
116,779
1,058,627
2,010,099 2,126,878
35,656
1,094,283
401,795
401,795
134,255
134,255
447,085
525,502
339,371
411,414
78,417
72,043
1,325,866
3,368,261
4,694,127
SUPPORT COSTS
Indirect wages and salaries
Depreciation
Site Development Costs
Irrecoverable VAT
Insurance, legal and
professional
Post, print, stationery, IT and
communications
Other staff costs, finance and
adrninistrative expenses
66,649
397,142
436,493
19,778
96,622
103,382
463,791
436,493
19,778
108,248
150.227
11,626
46,845
8,710
74,618
83,328
21,516
120,282
141,798
155,346
1,248,317
1,403,663
Totals at 31 December 2024
1,481,212
4,616,578 6,097,790
Totals at 31 December 2023
1,458,118
4,428,862 5,886,980
Page 31

Dudley and West Midlands Zoological Society Limited
NOTES TO THE FINANCIAL STATEMENTS
for the year ended 31 December 2024
NET INCOMEEXPENDITURE
Year ended
31 December
2024
Year ended
31 December
2023
Net incomelexpenditure is stated after charging..
Operaling lease rentals
Auditor's remuneration
for audit services
for non-audit services
Depreciation of tangible fixed assets
1,531
22,500
1,500
436,493
20,500
525
403,212
DIRECTORS AND EMPLOYEES
Year ended
31 December
2024
Year ended
31 December
2023
Group staff costs including directors, emoluments:
Wages and saIaries
Social security costs
Pension costs
2,349,209
189,967
51,493
2,217,306
167,858
46.704
2,590.669
2,431,868
Average weekly number of employees including directors:
Year ended
31 December
2024
No.
Year ended
31 D¢c¢mber
2023
Keepers and ground staff
Maintenance and gardening
Admissions and retail
Management, administration and marketing
Education
Seasonal staff
46
16
44
16
15
14
35
44
123
129
Page 32

Dudley and West Midlands Zoological Society Limited
NOTES TO THE FINANCIAL STATEMENTS
for the year ended 31 December 2024
DIRECTORS AND EMPLOYEES (continued)
FTE including directors=
Year ended
31 December
2024
Year ended
31 December
2023
Keepers and ground staff
Maintenance and gardening
Admissions and retail
Management, administration and marketing
Education
Seasonal staff
40
15
40
15
12
12
15
15
93
92
Seasonal staff are einployed to support the pernianent admissionslretail staff and are also engaged
in other trading and charitable activities.
The following employees received ernoluments, excluding employer's pension and National
Insurance contributions, in excess of £60,001 in the year ended 31 December 2024 (2023.. 3 in
excess of £60,001).
2024
Number
2023
Number
£60,001 to £70,000
£70,001 to £80.000
£80,001 to £90,000
The Charity made contributions of £6,377 to a group personal pension plan in respect of the higher
paid employees (2023: £6,080).
The key management personnel comprise the Zoo Director, Zoo Manager and the Finance Manager
(2023: the Zoo Director, Zoo Manager and Finance Manager). The total employee benefits of the
key managem¢nt personnel, including employer's pension and National Insurance contributions,
were £244,494 (2023: £232,946).
Volunteers:
The Charity h&8 a number of volunteers who engage with visitors during the day. The estimated
value of volunteer time during the year is £45,114 in respect of visltor engagement volunteering
(2023: £8,023).
DIRECTORS
No Trustee received remuneration during either year. 5 Trustees were reimbursed expenses for
personal travel and subsistence of £1,311 in the year to 31 DeceFnber 2024 (2023: 5 Trustees
reimbursed expenses of £1,175).
Page 33

Dudley and West Midlands Zoological Society Limited
NOTES TO THE FINANCIAL STATEMENTS
for the year ended 31 December 2024
TANGIBLE ASSETS
GROUP
Bulldings
and
animal
enclosures
Assels
under
conslruclion
Service
areas
Fixlures &
fillings
Vehicles
Total
COST
At l January 2024
Additions
Transfers
Disposals
6,836,046
478,566
9,268
863,444
758
105,443
8,444
89,391
706,941
(481,389)
8,372,890
725,411
481,389
(6,704)
(6,704)
At 31 December
2024
7,317,435
487,834
864,202
107,183
314,943
9,091,597
DEPRECIATION
At l January 2024
Charged in the
period
Disposals
3,040,815
384.539
392.871
25,103
790,237
20,791
88,222
6,060
4,312,145
436,493
(6,704)
(6,704)
At 31 December
2024
3,425,354
417,974
811,028
87,578
4,741,934
NET BOOK VALUE
At 31 December
2024
3.892.081
69,860
53,174
19,605
314,943
4,349,663
At 31 December
2023
3,795.231
85.695
73,207
17,221
89,391
4.060.745
Page 34

Dudley and West Midlands Zoological Society Limited
NOTES TO THE FINANCIAL STATEMENTS
for the year ended 31 December 2024
TANGIBLE ASSETS (continued)
SOCIETY
Buildings
and
animal
ep7closures
Assels
under
conslruclio
Service
areas
F￿lureS &
Vehicles
Total
COST
At l January 2024
Additions
Transfers
Disposals
6,836,046
478,566
9,268
640,362
758
105,443
8,444
89,391
706.941
(481,389)
8,149,808
725,411
481,389
(6,704)
(6,704)
At 31 December
2024
7,317,435
487,834
641,120
107,183
314,943
8,868,515
DEPRECIATION
At l January 2024
Charged in the
period
Disposals
3,040,815
384,539
392,871
25,103
567,155
20,791
88,222
6,060
4,089,063
436,493
(6,704)
(6,704)
At 31 December
2024
3,425,354
417,974
587,946
87,578
4,518,852
NET BOOK VALUE
At 31 December
2024
3,892,081
69,860
53,174
19,605
314,943
4,349,663
At 31 December
2023
3,795,231
85,695
73,207
17,221
89,391
4,060,745
IO INVESTMENTS
SOCIETY
2024
2023
Cost of investments - l January and 31 December
3,012
3,012
The Directors consider the market value of the investments not to be materially different to its cost.
The Society owns the whole of the issued share capital of Dudley Zoo Services Limited. Dudley Zoo
Services Limited is incorporated in, and operates in, the United Kingdom. Its principal activity is the
provision of retail, catering and leisure services.
Dudley Zoo Services Limited's profit for the year ended 31 December 2024 was £413,412 (2023:
£350,263) and its capital and reserves at 31 December 2024 were £1,939 (2023: £1,539).
Dudley Zoo Development Trust is a subsidiary of the company with the company exercising control
over the Trust. Dudley Zoo Development Trust is a registered charity. The objective of the charity is to
assist with the development of Dudley Zoo and to assist with the feeding of the animals. Dudley Zoo
Development Trust's net income for the year ended 31 December 2024 was £264,035 (2023: net incorne
of £116) and its reserves at 31 December 2024 were £277,320 (2023: £13,285). Dudley Zoo
Development Trust was exempt from having an audit in the years ended 31 December 2024 and 2023
by virtue of its size.
Page 35

Dudley and West Midlands Zoological Society Limited
NOTES TO THE FINANCIAL STATEMENTS
for the year ended 31 December 2024
STOCKS
Group
Society
2024
2023
2024
2023
Food stuffs, materials and
consumables
Goods for sale
12,658
92.345
11,754
92,004
12,658
11,754
105,003
103,758
12,658
11,754
12
DEBTORS
Group
Society
2024
2023
2024
2023
Trade debtors
Other debtors
Amounts due from group
undertakings
Prepayments and accrued income
72,121
4,746
39,197
35,131
24,280
22,943
7.107
77,050
96,443
79,082
90,334
74,967
173,310
153,410
137,557
159,124
Page 36

Dudley and West Midlands Zoological Society Limited
NOTES TO THE FtNANCIAL STATEMENTS
for the year ended 31 December 2024
13
CREDITORS: Amounts falling
due within one year
Group
Society
2024
2023
2024
2023
Trade creditors
DMBC Loan
Other taxation and social security
Other creditors
Accruals and Deferred Income
Amount due to group undertakings
323,363
40,000
81,619
15,731
209,842
359,000
40,000
40,966
15,163
176,806
206,233
40,000
43,982
15,491
128.723
89,801
247,072
40,000
40,966
14,683
122,849
71,049
670,555
631,935
524,230
536,619
14
CREDITORS: Amounts falling
due in more than one year
Group
Society
2024
2023
2024
2023
Dudley Metropolitan Borough
Council
Long tern] loan
DMBC Loan
250,000
200,000
250,000
240,000
250,000
200,000
250,000
240,000
Total
450,000
490,000
450,000
490,000
The Long-tern] loan of £250,000 from Dudley Metropolitan Borough Council is interest free and
will not be repaid within the next 12 months, though it has no fixed repayment date.
The DMBC Loan is an interest free loan of £400,000 repayable over l O years with equal repayments
of £40,000 per annum.
Page 37

Dudley and West Midlands Zoological Society Limited
NOTES TO THE FINANCIAL STATEMENTS
for the year ended 31 December 2024
15 RESTRICTED FUNDS
Balance I
January
2024
Balance 31
December
2024
Incoming
resources
Resources
expended
Transfers
GROUP AND SOCIETY
Donations for animal feed from the
Dudley Zoo Development Trust
44,038
(44,038)
Heritage lolleryfvnd..
Chairlift Project
23,784
(6,072)
17,712
Tecton Entrance & Shop
Tecton Introductory Exhibit.
Bear Ravine
135.291
6,180
160,040
(12,394)
(589)
(13,916)
122,897
5.591
146,124
European Regional Developmen¢
Fund..
Hary Hatch's Cottage
Castle Visitor Centre
Sculptures
Fencing at Entrance
Glass Panels at Entrance
63.170
179,194
10,250
10,150
4,387
(5,969)
(13,275)
(1,500)
(1,467)
(635)
57,201
165,919
8,750
8,683
3,752
LEP Grant
Apprenticeship Fund
LEP Visitor & Education Centre
Adult Changing Places
Richardson Brothers Foundation Grant
CWG Legacy Fund
Castle Maintenance Grant
231,664
(20,000)
211,664
39.333
(2,666)
(1,865)
(16,923)
(871)
36,667
8,135
19.377
364,459
10,000
36,300
112,500
252,830
1,116.273
202.838
(142,180)
1,176,931
Page 38

Dudley and West Midlands Zoological Society Limited
NOTES TO THE FINANCIAL STATEMENTS
for the year ended 31 December 2024
RESTRICTED FUNDS - 2023
Balance I
January
2023
Balance 31
December
2023
Incoming
resources
Resources
expended
Transfers
GROUP AND SOCIETY
Donations for animal feed from the
Dudley Zoo Development Trust
Herilage lotteryfund..
Chairlift Project
Tectons Project
Tecton Entrance & Shop
Tecton Introductory Exhibit.
Bear Ravine
43,080
(43,080)
29.856
(6,072)
23,784
147,685
6,769
173,956
(12.394)
(589)
(13,916)
135,291
6,180
160,040
European Regional Development Funti..
Harry Hatch's Cottage
Castle Visitor Centre
Sculptures
Fencing at Entrance
Glass Panels at Entrance
69,139
192,469
11,750
11,617
5,022
(5,969)
(13,275)
(1,500)
(1,467)
(635)
63,170
179,194
10,250
10,150
4,387
LEP Grant
Apprenticeship Fund
LEP Visitor & Education Centre
Adult Changing Places
Castle Maintenance Grant
251,664
(20,000)
(1,500)
(3,083)
(667)
(2,996)
231.664
1,500
3,083
40,000
150,000
39,333
252,830
143,326
(37,500)
1,043,253
237,663
(127,143)
(37,500)
1,116,273
DONATIONS FOR ANIMAL FEED FROM THE DUDLEY ZOO DEVELOPMENT TRUST
Income used exclusively for the animal food.
CHAIRLIFT PROJECT
Capital cost of restoring the historic Chairlift. Resources expended are the depreciation charges for the year.
TECTON ENTRANCE & SHOP
The Entrance and Shop Tecton buildings were restored and the resources expended in the year are the
depreciation charges.
TECTON INTRODUCTORY EXHIBITION
The Tecton project included an Introductory Exhibition explaining the architectural significance of the
Tecton buildings and the project to refurbish them. The resources expended in the year are the depreciation
harges.
BEAR RAVtNE
The Tecton project involved an extensive restoration of the Bear Ravine Tecton building (the structure used
to house bears), and the resources expended in the year are the depreciation charges.
HARRY HATCH'S COTTAGE
This ERDF project involved the significant restoration of a building on site - Harry Hatch's Cottage. This
was capital expenditure and the resources expended in the year were depreciation charges.
Page 39

Dudley and West Midlands Zoological Society Limited
NOTES TO THE FINANCIAL STATEMENTS
for the year ended 31 December 2024
CASTLE VISITOR CENTRE
The construction of the Castle Visitor Centre was completed in 2015 and branded Castle Creatures. This was
capital expenditure and the resources expended in the year were depreciation charges.
SCULPTURES
As part of the ERDF project various steel sculptures at the Zoo entrance were constructed. This was capital
expenditure and the resources expended in the year were depreciation charges.
FENCING
The ERDF project included the construction of steel fencing at the Zoo entrance. This was capital
expenditure and the resources expended in the year were depreciation charges.
GLASS PANELS
The ERDF project included capital expenditure on glass panelling at the Zoo entrance. This was capital
expenditure and the resources expended in the year were depreciation charges.
LEP GRANT
A grant of £300,000 was awarded to the Society in 2020 for the purpose of assisting the Society in paying
for the car park works totalling £600,000.
APPRENTICESHIP FUND
The Society has set up an account and received funding from th¢ Education Skills Agency in previous years
but nothing in 2024.
LEP GRANT VISITOR & EDUCATION CENTRE
In 2022 a grant of £60,000 was awarded to the Society to help with the development of a plan for a new
Visitor and Education centre. This was completely expended in 2023 and currently no balance remains.
ADULT CHANGfNG PLACES FUND
In 2023 an adult changing place was constructed with the assistance of funding from the Department for
Levelling Up, Housing and Communities, which was administered by Dudley MBC. This was capital
expenditure and the resources expended in the year were depreciation charges.
RICHARDSON BROTHERS FOUNDATION GRANT
In 2024 we received a granl to fund education visits and outreach visits for local school children. Some of
this was expended in 2024 and the rest will be expended in 2025.
CWG LEGACY FUND
In 2024 we were awarded a Commonwealth Games Legacy Fund grant from West Midlands Combined
Authority for the preparation of an outline community engagement activity and interpretation plan for
Dudley, Tecton structures, and woodlands.
CASTLE MAINTENANCE GRANT
The Society receives an annual grant from Dudley MBC tn respect of the Castle and the maintenance thereof.
This is either spent in the year it is received and/or carried forward to future periods wher¢ it ¢an be utilised
for future major restoration work projects. In 2020 (in response to the Covid pandemic) Dudley MBC gave
permission for the restricted fund to be released to be used against general operations on site, not just the
castle. This grant was unrestricted for the years ending 2019, 2020 and 2021 and has returned to being a
restricted fund in 2022. A portion of the grant income received in 2024 relates to January to March 2025.
Page 40

Dudley and West Midlands Zoological Society Limited
NOTES TO THE FINANCIAL STATEMENTS
for the year ended 31 December 2024
16
CALLED UP SHARE CAPITAL
Allotted
and fully
paid
Authorised
GROUP AND SOCIETY
At 31 December 2023 and 31 December 2024
100 ordinary shares of £1 each
100
loo
No shares in the capital of the Society have been authorised or issued since the end of the accounting
period. The Society's ordinary shares, which carry no right to fixed income, each carries the right
to one vote at general meetings of the Society.
17
UNRESTRICTED FLfNDS
Balance I
January
2024
Balance 31
December
2024
Surplus in
year
GROUP
Transfers
General income funds
Designated reserve
3,915,993
1,500,000
405,277
4,321,270
1,500,000
5,415,993
405,277
5,821,270
Balance I
January
2024
Balance 31
December
2024
Surplus in
year
SOCIETY
Transfers
General income funds
Designated reserve
3,904,181
1,500,000
140,842
4,045,023
1,500,000
5,404,181
140,842
5,545,023
The designated reserve is to cover:
Emergency funds for unexpected events
Capital projects
300,000
1,200,000
300,000
1,200,000
1,500,000
1,500,000
The reserves for Capital Projects within Designated Funds of £1.2m will be utilised in the next 2 to
3 years on the following projects. Tiger Enclosure - £400k (2023: £400k), African Painted Dog
enclosure - £300k (2023: £1 Ook), and the Chimpanzee enclosure - £200k (2023: £400k), General
Site Works (£300,000). In 2024 the Reindeer enclosure was completed and this has been replaced
in the designated funds project programme by the African Painted Dog enclosure.
Page 41

Dudley and West Midlands Zoological Society Limited
NOTES TO THE FINANCIAL STATEMENTS
for the year ended 31 December 2024
UNRESTRICTED FUNDS - 2023
Balance I
January
2023
Balance 31
December
2023
Surplus in
year
GROUP
Transfers
General income funds
Designated reserve
3,941,685
1,500,000
(63,192)
37,500
3,915,993
1,500,000
5,441,685
(63,192)
37,500
5,415.993
Balance I
January
2023
Balance 31
December
2023
Surplus in
year
SOCIETY
Transfers
General income funds
Designated reserve
3,930,252
1,500,000
(63,571)
37,500
3,904,181
1.500.000
5,430,252
(63,571)
37,500
5.404,181
The designated resenre is to cover:
Emergency funds for unexpected events
Capital projects
300,000
1,200,000
300,000
1,200.000
1.500,000
1,500,000
Page 42

Dudley and West Midlands Zoological Society Limited
NOTES TO THE FINANCIAL STATEMENTS
for the year ended 31 December 2024
18
NET ASSETS BY FUNDS - 2024
Unrestricted
Restricted
Total
GROUP
Funds are represented by:
Fixed assets
Current assets
Current liabilities
Long temi liabilities
3,172,732
3,769,193
(670,555)
(450,000)
1,176,931
4,349,663
3,769,193
(670,555)
(450,000)
5,821,370
1,176,931
6,998,301
SOCIETY
Funds are represented by..
Fixed assets
Current assets
Current liabilities
Long terni liabilities
3,175,745
3,343,608
(524,230)
(450,000)
1,176,931
4,352,676
3,343,608
(524,230)
(450,000)
5,545,123
1,176,931
6,722,054
NET ASSETS BY FUNDS - 2023
Unrestricted
Restricted
Total
GROUP
Funds are represented by:
Fixed assets
Current assets
Current liabilities
Long term liabilities
2,944,472
3,593,556
(631,935)
(490,000)
1,116,273
4,060,745
3,593,556
(631,935)
(490,000)
5,416,093
1,116,273
6,532,366
SOCIETY
Funds are represented by:
Fixed assets
Current assets
Current liabilities
Long temi liabilities
2,947,484
3,483,416
(536,619)
(490,000)
1,116,273
4,063,757
3,483,416
(536,619)
(490,000)
5,404,281
1,116,273
6,520,554
Page 43

Dudley and West Midlands Zoological Society Limited
NOTES TO THE FINANCIAL STATEMENTS
for the year ended 31 December 2024
19
OPERATING LEASE COMMITMENTS
Financial commitments under non-cancellable operating leases will result in the following total
payments to the end of the lease term.
2024
Land and
Buildings
2023
Land and
Buildings
Payable=
In less than one year
In two to five years
In more than five years
200
800
10,133
200
800
10,333
11,133
11,333
20
ULTIMATE PARENT UNDERTAKING
The ultimate parent undertaking of the Society is Dudley Metropolitan Borough Council.
Tliey wholly own the shares in the Society and nominate 2 members to the Zoo's Board of Directors.
Their accounts can be obtained from the Local Council Offices.
21
RELATED PARTY TRANSACTIONS
At 31 December 2024 the Group owed a total of £252.198 (2023: £332,330) to Dudley Metropolitan
Borough Council. These liabilities are included within trade creditors of £0 (2023= £80,131), other
creditors £2,198 (2023: £2,198). 1 O year £400k loan £240,000 (2023: £280,000) and long-terni loans
£250,000 (2023.. £250,000).
During the year, the group made payments of £93,925 (2023: £145,458) and were invoiced
£14.359 (2023: £225,589) for services provided by Dudley Metropolitan Borough Council. The
Society also made a £40,000 annual repayment as part of its 10-year loan arrangeinent of £400,000.
The Society is owned by Dudley Metropolitan Borough Council and has the normal relationship
and transactions that any other charitable or trading company would enjoy with the Local Authority
within whose jurisdiction it resides, in this case Dudley Metropolitan Borough Council.
22
CAPITAL COMMITMENTS
Future capital expenditure contracted for, but not provided in the financial statements as at 31
December 2024 was £50.000 (2023.. £85,000).
23
CONTINGENT LIABILITIES
The Society is party to a group VA T registration. At 31 December 2024 th¢ amount outstanding in
respect of other group companies as the group was £37,637 (2023:£16,327 being the amount owed).
being the amount due for Qtr 4 2024).
Page 44