UK iy, Jane Goodall Institute Annual Report and Financial Statements Year Ended 31 December 2024
Charity Number 327858
The Jane Goodall Institute (UK) Report and financial statements
for the year ended 31 December 2024
Contents
Page:
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3 Reference and administrative information
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4 Trustees’ annual report
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Key achievements
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Fundraising
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Supported programmes:
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Awareness Raising for Dr. Jane Goodall, DBE and the Jane Goodall Institute UK
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Plans for Future Periods
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17 Independent examiner's report
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18 Statement of financial activities
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19 Balance sheet
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20 Statement of Cash Flows
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22 Notes forming part of the financial statements
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The Jane Goodall Institute (UK) Reference and administrative information for the year ended 31 December 2024
Trustees
The Trustees at the date of this report are given below. Where the Trustee has not served throughout the financial year the date of appointment has been given:
| Date of | Date of | |
|---|---|---|
| Appointment | Resignation | |
| Dr Jane Goodall DBE, Founder, the Jane Goodall Institute | 1 October 2025 | |
| & UN Messenger of Peace | ||
| Mary Lewis - Dr. Goodall’s representative - Chair | ||
| Dr Roger Wood | 25 April 2022 | |
| Rosemary Reed | 24 March 2023 |
Acting Chief Executive Officer
Mark Munnelly
Registered Charity Number
327858
Principal Office
Suite 2, M Shed, The Shipyard, Lymington, Hampshire SO41 3YL
Banker
National Westminster Bank Plc, 1 Princes Street, London, EC2R 8ZA
Independent Examiner
Price Bailey Chartered Accountants, Tennyson House, Cambridge Business Park, Cambridge, CB4 0WZ
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The Jane Goodall Institute (UK)
Trustees’ Annual Report
for the Year Ended 31 December 2024
The Trustees are pleased to present their report together with the financial statements of The Jane Goodall Institute (UK) (“the Institute”) for the year ended 31 December 2024.
Dr Jane Goodall, DBE and UN Messenger of Peace
Sadly, on the 1st October 2025, we lost our beloved Dr Jane Goodall. We remain focused on carrying out the work of Dr Jane Goodall since the charity was founded in 1988.
Dr Goodall is a world-renowned ethologist, ecologist and conservationist inspiring greater understanding of, and action on behalf of, the natural world.
Dr Goodall was best known for her ground-breaking studies of wild chimpanzees in Gombe Stream National Park, Tanzania, which forever changed our understanding of our relationship to the rest of the animal kingdom. Dr Goodall’s work builds on scientific innovations, growing a lifetime of advocacy including trailblazing efforts through the Jane Goodall Institute which now has establishments in 25 countries, all advancing community-led conservation, animal welfare, conservation science, and youth empowerment. Dr Goodall continued to grow the next generation of compassionate changemakers through the “Jane Goodall’s Roots & Shoots” environmental and humanitarian youth programme, now active and expanded into over 75 countries.
Throughout 2024, Jane continued to be a prominent advocate for wildlife conservation and environmental sustainability. She engaged in various initiatives through the Jane Goodall Institute, focusing predominantly on climate action, animal welfare, and community education. She also participated in many public speaking events, sharing her insights on conservation and the importance of protecting our planet. These ongoing efforts to inspire younger generations in becoming environmental stewards, remained a significant part of her work.
Many will know that in 2021 Dr Goodall was the recipient of the prestigious Templeton Prize which honours individuals whose exemplary achievements harness the power of the sciences to explore the deepest questions of the universe and humankind’s place and purpose within it.
In 2022, Dr Goodall was humbled in being awarded the Stephen Hawking Medal for Science Communication at the sixth Starmus Festival, presented in London in November 2022. Dr Goodall was also thrilled to be named 'Queen of the Jungle' by the Oldie of the Year Awards celebrating the best of the older generation.
In 2023, Dr Goodall was further honoured in being made an Officer of the Order of Organe-Nassau.
Furthermore, in 2023 we saw the release of Reasons for Hope, which won the award for Best Screenwriter at the Northern Ontario Film Awards as well as receiving several award nominations, including best director, best original score for a short film, best sound design and best picture editing.
In January 2025, Dr Jane Goodall was awarded the Presidential Medal of Freedom by US President Joe Biden. This is a huge honour and is the highest civilian award of the United States and was created to recognise people who have made ‘an especially meritorious contribution.
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The Jane Goodall Institute (UK)
Trustees’ Annual Report
for the Year Ended 31 December 2024
Structure, Governance And Management
Constitution and Governance
The Institute is a registered charity in England and Wales (Number 327858), an unincorporated association regulated by a declaration of trust dated 25 May 1988. Investment powers are limited to those available under charity legislation. The power of appointing new and additional Trustees is vested in the continuing Trustees.
The Institute is one of a network of international Jane Goodall Institutes (“JGIs”) in 26 countries throughout Africa, the Americas, Asia and Europe - separate organisations working together to advance Dr Goodall’s vision of a better future for people, other animals and the planet we share.
The Board of Trustees is the governing body of the organisation and has legal and financial responsibility for the charity. The Board determines strategic direction, with operational leadership of the charity delegated to the Interim Chief Executive Officer (CEO), Mark Munnelly.
The CEO leads the development and implementation of the Institute’s long/medium-term strategy and annual business plans in accordance with the strategic direction and policy framework agreed by the Trustees.
Trustee induction, training, and remuneration
On recruitment new Trustees hold calls or meetings with key individuals in the organization and are directed towards the applicable Charity Commission guidance on their legal role and responsibilities. The trustees recognise the current need for additional trustees and plan to recruit new Trustees in line with identified skills needs, especially around legal advice, HR and marketing. Since we have lost our founding Trustee, Dr Goodall, we will be looking to add further replacements in order to provide a balanced decision-making process and to further enforce corporate governance. All Trustees give their time freely and no Trustee remuneration was paid in the year.
Risks and mitigations
Trustees have considered the major risks faced by the Charity and have examined key controls over financial and operational systems and other business risks which the Charity faces and confirms that systems are in place to mitigate the significant risks. The Trustees have identified income generation as being the principal risk facing the charity, compounded by the current UK cost of living crisis. There was a 2022-2025 Strategic Roadmap in place, however, this has now come to an end. During 2025 Rosemary Reed was provided an additional title of Strategic and Partnership Director and has been focued on putting in place a new road map for the charity to focus on. This will be based around corprtoate donations, holding auctions of high value donations like artwork and also expanding the range of merchanside which will be endorsed by high profile celebrities. The charity will continue with focusing on further strengthening the Institute’s internal foundations; increasing income diversity; partnering with organisations who share the Charity’s commitment to conservation and sustainability and by developing initiatives to raise awareness of the charity and its impact to new potential supporters and donors.
Principal Objectives
We refer to the guidance contained in the Charity Commission's guidance on public benefit when reviewing our aims and objectives and in planning our future activities. In particular, the Trustees consider how planned activities
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The Jane Goodall Institute (UK)
Trustees’ Annual Report
for the Year Ended 31 December 2024
will contribute to the aims and objectives they have set and as agreed within the 2022-2024 Strategic Roadmap, which aims to take the charity on a new journey of growth and to increase focus/support for JGI projects in Africa.
The purpose of the Institute as specified in the Trust Deed is: “The advancement of education for the public benefit of supporting study of and research into wildlife and into conservation of wildlife in any part of the world and the dissemination to the public of the result of such study and research.” The Institute supports the delivery of a range of programmes both directly and indirectly through grants made to other Jane Goodall Institutes in Africa, in particular to:
support community conservation projects delivered by other JGIs in Africa that protect wild chimpanzees and include the needs of local people and the environment – an approach we call ‘Tacare’.
support JGI sanctuaries for orphan chimpanzees illegally taken from the wild - Chimp Eden in South Africa and the Tchimpounga Chimpanzee Rehabilitation Centre in the Republic of Congo
develop and empower compassionate young change makers of all ages in the UK and UAE through our free environmental and humanitarian programme, “Jane Goodall’s Roots & Shoots”
raise awareness in the UK of issues such as wildlife trafficking and tackling the irresponsible portrayals of chimpanzees on social media
share news in the UK about the chimpanzee families and on-going JGI scientific research into wild chimps in Gombe National Park, Tanzania. This work was started by Dr Jane Goodall, DBE in 1960 and continues to this day as the longest running wild chimpanzee study in the world. Tanzania is now in its 65[th] year and we continue the ongoing research into the wild chimpanzees of Gombe.
Achievements And Performance
Key Achievements
The Interim CEO continued the work of streamlining the internal control and processing systems within the charity organisation in order to allow it to grow and expand alongside the small team already in place. This has been supported by the Trustees and the Trustees have really worked closely with the team to deliver several of the projects.
Throughout the year we started and continued with a range of exciting new initiatives (all proudly developed and designed in house) that have served to effectively relaunch the charity. Further detail is provided throughout this annual report but picking out some highlights:
a. Organisational Transformation
The charity underwent a complete UK transformation during the year:
A refreshed brand identity aligned with JGI Global.
Redesigned and relaunched websites for JGI UK and Roots & Shoots, increasing engagement by 145% year-on-year.
Strategic partnerships and enhanced donor experience through the Chimp Eden Guardianship Programme.
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The Jane Goodall Institute (UK)
Trustees’ Annual Report
for the Year Ended 31 December 2024
Streamlined internal operations and administration
Brought the JGI UK Roots & Shoots program to mass schools
b. Digital Growth
Social media audience increased from 4,000 to over 218,000 followers.
3.5 million monthly views across platforms achieved through creative content and community engagement.
Regular digital newsletters and the “JGI Hope Times” maintained engagement and transparency with supporters.
c. Education and Outreach
The Roots & Shoots E-Learning Platform was launched, offering:
Interactive modules for primary schools nationwide.
Teacher resources and student challenges aligned with national curriculum standards.
Community features connecting schools and youth groups.
Partnership with the Science Museum delivered immersive exhibitions and IMAX screenings, reaching thousands of students monthly.
The charity was offered to collaborate with Gregoire Moisson of Wilm Immersion on an innovative 360° Virtual Reality Experience, allowing young learners to explore Gombe Stream and connect emotionally with Dr. Jane Goodall’s story.
d. Public Engagement and Media
Dr. Jane Goodall’s appearances included:
Glastonbury Festival (Main Stage), reaching over 30,000 people live and millions via media coverage.
Features in YOU Magazine, Vogue, and an exclusive interview on ITV’s Lorraine.
Keynote at SXSW Festival and events at The Ned, Soho House, and Earthfest.
National media coverage ensured continuous visibility for JGI UK’s mission throughout the year.
e. Partnerships and Funding
All UK events were 100% externally funded through strategic partnerships.
Major supporters included DP World, The Lumineers, Fable & Mane, Omaze, and Fisker.
These collaborations expanded the charity’s reach and secured long-term sustainability, allowing donor funds to directly support conservation and education programmes.
f. Ambassadors and Creative Innovation
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The Jane Goodall Institute (UK)
Trustees’ Annual Report for the Year Ended 31 December 2024
Ambassadors Akash Mehta and Kyle Thomas expanded youth engagement and conservation awareness through digital influence.
Launch of the Mr. Brainwash Art Collection (nine unique pieces) for merchandise and fundraising.
Continued development of creative media through Rosemary Reed’s TED collaborations and advocacy campaigns such as Camp Beagle.
g. Educational Impact
Roots & Shoots activities reached over 800 schools nationwide, engaging thousands of students in hands-on environmental projects.
95% of participating teachers reported improved student engagement and awareness of environmental issues.
Ongoing DP World School Grants enabled schools in underserved communities to access educational programmes
The team at the Institute, whilst small in comparison to many other UK conservation/environmental charities, as always punches well above its weight in terms of the scope and impact of all activities. All members of the team are home based primarily in London, with a small administration office run by our Office Administrator in Lymington, Hampshire. Staff salaries are set in line with external benchmarks for those with wider sector knowledge and relevant experience.
The Board would like to thank our staff team for their continued dedication to the charity and all of our Chimp Guardians, our donors and our supporters for their on-going commitment and encouragement which is so greatly appreciated.
Fundraising
The Institute does not currently receive any government funding and relies on the kind generosity of individuals and companies to fund its work. The Institute’s staff team seek support from individuals, companies and charitable trusts whenever possible, as it has been without any full-time fundraising team resource this year. As detailed on page 5 the Trustees have identified income generation – or lack of it - as potentially being the greatest risk the charity faces, compounded by the current UK cost of living crisis which as we all know has reduced existing and limited fresh contributions.
The charity understands it has a duty to protect the public, especially vulnerable people, from unreasonably intrusive or persistent fundraising approaches and undue pressure to donate. During the year the charity did not receive any complaints in relation to its fundraising practices. (In early 2023, the Institute was proud to register with the ‘Fundraising Regulator’, the independent regulator of charitable fundraising. Being registered means we are committed to its Fundraising Promise which outlines our ongoing commitment to donors and the public).
The new website has certainly provided a clearer journey and simpler experience, making gift-aid easier, and this has resulted in an overall increase in total donations but surprisingly not gift-aid specifically. We also feel that the expanded online presence across the social media channels, has contributed to this and this will be our big push into 2025 and through 2026. As previously noted, we do not have a specific staff member who is working on fundraising. During the year the charity received income from a range of sources:
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The Jane Goodall Institute (UK)
Trustees’ Annual Report
for the Year Ended 31 December 2024
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Legacies: as always, we remain hugely grateful to all those who so kindly remember the Institute in their wills. In 2024, we were touched to have been left a legacy donation by Catherine Anderson Smith and William Day. These people have been key to the continuance of the charity here in the UK.
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Speaker donations: Dr Goodall DBE, carried out talks at Earth Day and this resulted in income amounting to $30,000.
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Merchandise: In the previous year the charity sourced a new sustainable supplier (Teemill) to produce a range of tops and tote bags (using unique JGI designs) from organic cotton using renewable energy in a factory audited by them across a wide range of social and sustainability criteria. Each item is printed to order in the UK. All items are GM/animal-derived products free, not tested on animals and sent in non-plastic packaging. This income has remained consistent since 2022; however, we are looking to push this income stream further forward in 2024 and 2025 alongside an increasing range of new products. 2025 results are already hugely increased and this is a combination of new products and partnerships with artists like Mr Brainwash and also the sad loss of Dr Goodall.
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Chimp Guardian: For many years the Institute has encouraged its supporters to become Chimpanzee Guardians to support the work of the JGI Tchimpounga Chimpanzee Rehabilitation Centre in the Republic of Congo (see page 10) and this remains a priority for the charity.
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Corporate donations: during the year it was a pleasure to work with some new corporate partners who very generously donated towards our work, Matchroom & CitiBank.
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DP World: We are excited to announce that we have signed a funding agreement with DP World which will be included in the 2025 accounts. This will be used for the Roots & Shoots program and funding a e-learning program.
DP World are a global port, logistics, trade organisation headquartered in Dubai, with over 50,000 staff in 55 countries. DP World are committed to conservation and sustainability and have long term partnerships with a range of leading organisations including Tusk Trust, ZSL and United for Wildlife.
The Board is incredibly grateful for DP World’s very generous support and is proud in working with this truly Global partner company.
Supported Programmes
The Institute supports the delivery of a range of programmes that are put in place directly and indirectly via grants to other Jane Goodall Institutes in Africa, so as to benefit people, animals and the environment in the UK, Africa and throughout the world as follows:
SUPPORTING COMMUNITY CONSERVATION AND JGI SANCTUARIES FOR ORPHAN CHIMPANZEES IN AFRICA
In recent years, the priority focus for the Institute had been on delivering our environmental and humanitarian programme for young people, known as “Jane Goodall’s Roots & Shoots” in the UK as well as supporting the JGI Tchimpounga sanctuary through our Chimp Guardian programme. Other JGI projects in Africa were also supported financially, when and wherever possible, on an ad-hoc, case by case basis.
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The Jane Goodall Institute (UK)
Trustees’ Annual Report
for the Year Ended 31 December 2024
We wanted to further increase the focus and support for JGI projects in Africa. And as such, as detailed in last year’s report, Senegal and the Chimp Eden Sanctuary in South Africa were identified by the Board of Trustees as priority support areas to support in 2021 and beyond. In July 2022, the Institute expanded its support to also include a longstanding JGI project focused on supporting girls to stay on at schools across rural Uganda and this has continued throughout 2023. Across the year the Institute has shared news of all the projects it supports in Senegal, South Africa and Uganda with supporters via social media and its “Hope Times” newsletter.
Below are some details on the amazing projects ongoing in Africa:
Senegal: helping to protect the Critically Endangered Western chimpanzee in Senegal and reversing deforestation through community led initiatives.
• Our sister organisation ‘Instituto Jane Goodall’ (the Jane Goodall Institute Spain) operates with a local field team in the Kédougou region of south eastern Senegal and across the border, in northern Guinea using the Tacare community conservation approach developed by Dr Jane Goodall. Using cutting-edge technology and experienced Senegalese field assistants, the team based at the Dindéfélo Biological Station, non-invasively monitor the local chimpanzee population and their habitat in the Dindéfélo Community Nature Reserve.
• The collected data not only contributes to the scientific knowledge of the ecology, behaviour and culture of the Western chimpanzee but also helps guide the team and local authorities with their conservation planning so as to further protect these primates and their habitat, at all times mitigating negative interactions between humans and chimpanzees.
South Africa: supporting the JGI Chimp Eden sanctuary for rescued chimps
• Chimp Eden, run by the Jane Goodall Institute South Africa, provides a safe haven for rescued chimps across Africa. Whilst South Africa is not the chimpanzee natural habitat, this special sanctuary established in 2006 is home to chimpanzees rescued from all over the continent who have survived the bush meat trade, or been orphaned, sold in illegal pet markets, or used for entertainment in circuses, beach resorts and night clubs.
• The charity was self-sufficient and standalone prior to covid, which negatively impacted Chimp Eden's visitor income and despite numbers increasing in 2022, the income is still not back to where it needs to be. Therefore, we have necessarily been able to, and proudly continue to support this sanctuary.
Republic of Congo: the JGI Tchimpounga Chimpanzee Rehabilitation Centre
• For many years the Institute has proudly supported the Tchimpounga Chimpanzee Rehabilitation Centre run by the Jane Goodall Institute, Republic of Congo, via our Chimp Guardian programme which offers symbolic adoptions of four rescued chimps. As detailed on page 9, we are very proud to have re-launched the programme in 2022 to include new chimps and an enhanced range of benefits digitally delivered to reduce our impact on the environment.
• Often orphaned by the international commercial bushmeat and pet trades, these chimpanzees receive expert care and rehabilitation by Tchimpounga’s staff and continue to be integrated into new chimpanzee families.
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The Jane Goodall Institute (UK)
Trustees’ Annual Report
for the Year Ended 31 December 2024
• Tchimpounga is surrounded by 129,000 acres of dense rainforest and savannah. Founded in 1992 it is one of the largest chimpanzee sanctuaries in Africa having provided care to more than 200 individuals since it opened. Chimpanzees are cared for at a main sanctuary site, as well as three forested islands (Tchibebe, Tchindzoulou, and Ngombe) chosen for the natural protection these islands provide. The undisturbed forests of the islands provide a wealth of food and habitat to support healthy, secure living in a near-wild environment for the chimpanzees who are released there.
• No two chimpanzee stories at Tchimpounga are the same. Staff carefully assess and monitor the health of each individual, while also learning their patterns of behaviour and personality. Individual care plans are developed for each chimpanzee while supporting and ensuring their welfare as they are integrated into communities of other chimps, most of whom are unrelated to one another.
Uganda: reducing school drop-out rates for girls in rural areas
• In places like Uganda, girls that stay on a school and enter work, are less likely to marry young and more likely to have fewer children. Local school economies are boosted, pressure on natural resources is reduced. The outlook for everyone - communities, habitats and wildlife is improved.
• However, in 2019 Uganda’s Ministry of Education stated that nearly 25% of girls between the ages of 12 and 18 drop out of school once they begin menstruating.
• Empowering girls in communities near chimpanzee habitats is such an amazing course and in 2022 we were so pleased to be able to start contributing towards the Jane Goodall Institute Uganda's long running project aimed at increasing school completion rates through the provision of underwear, sanitary pads and school supplies. A key part of the programme involves making reusable sanitary pads via in school training workshops held for girl pupils. In addition to learning how to make and use reusable pads, advice is also given on menstrual hygiene and reproductive health. After the workshop, participants are given books, geometric sets and pens to help support their studies.
• Since 2023 boys are now also being integrated into these activities in order to reduce the stigmatisation of girls during their period and to teach them how to support their sisters, friends, and classmates.
SUPPORTING THE GROWTH OF “JANE GOODALL’S ROOTS & SHOOTS” IN AFRICA
• “Jane Goodall’s Roots & Shoots” is a worldwide movement across more than 65 countries empowering young people of all ages to deliver meaningful positive impact in their local communities to help make the world a better place for all – animals, people and the environment. Since 2023, the Roots & Shoots programme had more than 12,000 groups around the world involving more than one million people.
DEVELOPING COMPASSIONATE YOUNG CHANGE MAKERS IN THE UK THROUGH OUR FREE ENVIRONMENTAL AND HUMANITARIAN PROGRAMME, “JANE GOODALL’s ROOTS & SHOOTS”
Roots & Shoots is one of the Institute’s core programmes which we directly deliver in the UK.
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The Jane Goodall Institute (UK)
Trustees’ Annual Report
for the Year Ended 31 December 2024
This programme empowers young people of all ages (and an increasing number of adults) to become involved in hands on projects to benefit their local community, animals (including domestic animals) and the environment, leading them to become stronger, better informed global citizens.
In 2023, the Roots & Shoots team in the UK was restructured with a view to increasing staff resources to help the programme grow. Jasmina Georgovska (previous Executive Assistant for the Roots & Shoots Executive Director) was promoted to Schools Liaison Officer and Claire Quarendon’s role as Office Administrator for the Jane Goodall Institute UK was changed and expanded to include administrative support for Roots & Shoots. Alongside this, increased investment into better, broader, marketing and promotion took place, including the development of a colourful, new guide to the Roots & Shoots programme which was issued electronically to potential new schools in the UK in November. It is very pleasing to see that this publication has been successful in encouraging a number of new school sign-ups in 2023 which continued in 2024 with lots of school visits happening in 2025.
Through participation in group activities at schools, colleges, universities and in the wider community, this programme also helps young people develop transferable skills that includes relationship building, teamwork, leadership, communication, planning and a number of life-skills such as respect, confidence and compassion. As a result, young people are more aware, better informed and more proactive in their influence on their environment through involvement with the programme.
New resources
The “Jane Goodall’s Roots & Shoots” programme provides a wide range of free resources that can be downloaded from our website and then carried out either by individuals or as group activities within schools and other settings.
The Twinning Programme
A number of Roots & Shoots participating schools across the UK were selected to take part in the Twinning programme where schools share their projects, culture, ideas and resources with one another, across the Oceans and continents. Special attention and much effort is made to pairing respective schools to most effectively match these participants based upon age, circumstances, projects and locations.
Profile Raising
The charity has taken on external marketing and communication team to help build the profile, which the achievements recorded above show that this has been very successful.
Brand awareness will be a huge part of the future and so raising the Jane Goodall profile in 2024 was a key for growth; there will be an even bigger push into these areas and functions in 2025 with a number of key benchmarks being put in place to monitor success as an online presence and continuing to grow the charity’s following, especially amongst the younger global community citizens.
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The Jane Goodall Institute (UK)
Trustees’ Annual Report
for the Year Ended 31 December 2024
Plans For Future Periods – 2025
In line with the Institute’s strategic roadmap previously set out for 2022-2024, activity will be based around the following main areas for 2025/26 and will continue the vision of the late Dr Jane Goodall.
Strengthening the foundations for increased growth
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Further streamlining of internal processes
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Encouraging more team interaction now the charity is a fully “working from home” organisation
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Implementing new technology wherever possible including AI to further help co-ordinate the team and
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provide training and development as required
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Identifying and recruiting new trustees that can add to our existing strong group of trustees and bring new
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and their specific skills to the charity
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Working through and searching the old offices and storage unit for key documents and pieces of
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information, collectibles or data that need sharing with Global
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Further strengthening our online presence, especially making efforts to appeal to the younger audience
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through Instagram and other SM platforms
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Taking on highly relevant and exciting ambassadors who through their massive online followings can further
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spread the messages of hope through engagement
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“My Life, My Legacy” – a major event with Richard E. Grant at The Lyceum is due to take place in early 2026.
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Darwin200 collaboration (Oct 2025), connecting scientific heritage with modern conservation.
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Launch of “Jane Britannia”, a large-scale ocean plastic sculpture (Jan 2026).
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Expansion of the National Schools Challenge to reach 40% more schools.
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Continued digital growth (targeting 30% social media increase) and enhanced volunteer engagement
Income Generation
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In 2025 the new DP World funding will begin which will enable us to roll out the Roots & Shoot, e-learning to schools. This school tour will be rolled out nationwide to all schools and will bring awareness of both Roots & Shoots but also the great causes it stands for. This will be targeted at primary schools in 2024 initially before continuing on with and into secondary schools by 2026.
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Increase the corporate sponsorship through the teams’ connections and in particular monetising some of the trustees extended networks. As stated we would be looking to add further Trustees who will bring their own extended network that we hope to utilise in order to further raise donations, especially corporate donations.
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The Jane Goodall Institute (UK)
Trustees’ Annual Report
for the Year Ended 31 December 2024
- Alongside increasing the profile of the Institute, we want to bring in more revenues through great partnerships with both individuals and corporations provided they share the same vision as us and we have been able to utilise her connections with them to allow us extended use of their facilities and they continue to be a great supporter of the charity. We will be showing them as a corporate sponsors in 2025 & 2026.
We will have lost the speaking revenue due to the loss of the late Dr Jane Goodall, however, we have some very influential and passionate Trustees so this might become a new revenue stream through them. We are set to see if the old agent will still be able to generate this type of revenue on the Charity brand alone yet.
Profile raising
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Increased online presence and increasing the following across all major social platforms
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Ongoing change and amendments to the primary website so as to in track the key metrics of the website including the nature of traffic flows, average stay time and unique visitors
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Producing a video production of the Roots & Shoot program at a single school and then through its use looking to build the awareness of this available programme for the UK.
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Reach out to more corporate companies and larger colleges in order to secure more speaking events subject to Dr Goodall’s health and availability.
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Recruit new, high-profile Ambassadors for the Institute, that share our values so as to help the charity engage with expanded, new audiences
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We will be looking to register the charity in Scotland and Ireland as we have several contracts and relationships in both parts of the UK and would like to for that with ther chairtiy commission.
Supporting community conservation and JGI sanctuaries for orphan chimpanzees in Africa
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Continue to supply financial grants (subject to income) for JGI community conservation projects supporting animals, people and the environment in Senegal, South Africa and Uganda.
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Continuing to support the Tchimpounga Chimpanzee Sanctuary in the Republic of Congo through donations, sponsorships and government funding initiatives
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Raising awareness in the UK of issues such wildlife trafficking and sharing news about the chimpanzee families and on-going JGI scientific research into wild chimps in Gombe which is now in its 65[th] year.
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Continue to share news across the year with supporters and the wider public about research activities in Gombe, via all available channels to us
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Celebrate two very special days linked to Dr Goodall’s work and role as a UN Messenger of Peace – World C himpanzee Day (July 14) and World Peace Day (September 21), with extra special focus on engaging our Roots & Shoots members in the UK.
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Supporting JGI global campaigns relating to animal welfare, conservation and environmental protection, including Forever Wild.
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Join the Climate Coalition, the UK's largest group of people dedicated to action against climate change.
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The Jane Goodall Institute (UK)
Trustees’ Annual Report
for the Year Ended 31 December 2024
FINANCIAL REVIEW
Overall there has been a decrease of income, with £495,383 verses £553,254 in 2023. This is mostly to do with a decrease in funding from DP World as 2023 was the final year of the £250,000 monies received. We have however been able to agree a new deal with DP World and this resulted in £150,000 being agreed at the end of 2024, with further funding of £75,000 agreed for 2026 and 2027. During the year, the late Dr Goodall spent a considerable amout of time outside of the UK and therefore the UK struggled to agree times for speaking events which would have resulted in additional income. The legacy monies received have hugley helped the charity continue its work and we are foreever grateful for these kind donations.
We have really focued on building the brand in the UK in order to have a big push in 2025 & 2026 for further income and this has seen a huge increase in our social media presence and we will be monitising this in 2025 & 2026.
The charity has continued to spend the majority of income on the charitable activites with £419,493 (85%) paid in 2024 verses £478,794 (86%) in 2023.
The Institute continues to closely monitor expenditure and to minimise costs incurred other than those directly related to charitable activities.
Overall expenditure totalled £472,897 (2023 - £542,024), resulting in a surplus for the year of £22,486 (2023 – £11,230)
The accumulated funds at 31 December 2024 amount to £670,227 (2023 - £647,791)
Reserves policy
It is the policy of the Institute to hold unrestricted funds, its free reserves, equivalent to between six- and twelvemonth’s unrestricted expenditure, so as to provide only such funds as are necessary to cover management and administration costs, both planned and unforeseen, and to cover project costs.
At the balance sheet date, the Institute held unrestricted funds of £615,376 (2023: £643,535).
Trustees' responsibilities in relation to the financial statements
Law applicable to charities in England and Wales requires the Trustees to prepare financial statements for each financial year which give a true and fair view of the charity's financial activities during the year and of its financial position at the end of the year. In preparing those financial statements, the Trustees are required to:
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select suitable accounting policies and then apply them consistently;
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make judgments and estimates that are reasonable and prudent;
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state whether applicable accounting standards and statements of recommended practice have been followed subject to any departures disclosed and explained in the financial statements; and
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prepare the financial statements on the going concern basis unless it is inappropriate to presume that the charity will continue in business.
The Trustees are responsible for keeping accounting records which disclose with reasonable accuracy at any time the financial position of the charity and enable them to ensure that the financial statements comply with the Charities Act 2011. They are also responsible for safeguarding the assets of the charity and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.
15
The Jane Goodall Institute (UK)
Trustees’ Annual Report
for the Year Ended 31 December 2024
This report has been prepared in accordance with the Statement of Recommended Practice: Accounting and Reporting by Charities (issued in October 2019).
The annual report on pages 4 to 15 was approved by the trustees, as a body, and signed on their behalf by:
Mary Lewis Trustee
Date: 11/11/2025
16
The Jane Goodall Institute (UK) Independent examiner's report To the Trustees of The Jane Goodall Institute (UK)
I report to the trustees on my examination of the accounts of The Jane Goodall Institute (UK) (“the Institute”) for the year ended 31 December 2024, which are set out on pages 18 to 33.
This report is made solely to the charity trustees, as a body, in accordance with Regulation 31 of the Charities (Accounts and Reports) Regulations 2008. My work has been undertaken so that I might state to the charity’s trustees those matters I am required to state to them un and independent examiner’s report and for no other purpose. To the fullest extent permitted by law, I do not accept or assume responsibility to anyone other than the charity’s trustees as a body, for my work, for this report, or for the statement I have made.
Responsibilities and basis of report
As the charity trustees of the Institute, you are responsible for the preparation of the accounts in accordance with the requirements of the Charities Act 2011 (‘the Act’).
I report in respect of my examination of the Institute’s accounts carried out under section 145 of the 2011 Act and in carrying out my examination I have followed all the applicable Directions given by the Charity Commission under section 145(5)(b) of the Act.
Independent Examiner's Statement
Since the Institute’s gross income exceeded £250,000 your examiner must be a member of a body listed in section 145 of the 2011 Act. I confirm I am qualified to undertake the examination because I am a member of the Institute of Chartered Accountants in England and Wales, which is one of the list bodies. I have completed my examination. I confirm that no material matters have come to my attention in connection with the examination giving me cause to believe:
-
1 accounting records were not kept in respect of the Institute as required by section 130 of the Act; or
-
2 the accounts do not accord with those records; or
-
3 the accounts do not comply with the applicable requirements concerning the form and content of accounts set out in the Charities (Accounts and Reports) Regulations 2008 other than any requirement that the accounts give a ‘true and fair’ view which is not a matter considered as part of an independent examination; or
-
4 the accounts have not been prepared in accordance with the methods and principles of the Statement of Recommended Practice for accounting and reporting by charities applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS102).
I have no concerns and come across no other matters in connection with the examination to which attention should be drawn in this report in order to enable a proper understanding of the accounts to be reached.
Suzanne Goldsmith FCA
Date:
12 November 2025
Tennyson House Cambridge Business Park Cambridge CB4 0WZ
17
The Jane Goodall Institute (UK) Statement of Financial Activities
for the year ended 31 December 2024
| Unrestricted | Restricted | Total | Unrestricted | Restricted | Total | ||
|---|---|---|---|---|---|---|---|
| Notes | funds | funds | 2024 | funds | funds | 2023 | |
| £ | £ | £ | £ | £ | £ | ||
| Income from: | |||||||
| Donations and legacies | 2 | 229,243 | 68,982 | 298,225 | 234,043 | 59,802 | 293,845 |
| Charitable Activities | 3 | 7,089 | 180,772 | 187,861 | 125,000 | 125,000 | 250,000 |
| Other trading activities | 4 | 800 | - | 800 | 2,526 | - | 2,526 |
| Investments | 8,497 | - | 8,497 | 6,883 | - | 6,883 | |
| __ | __ | ______ | __ | __ | ______ | ||
| Total income | 245,629 | 249,754 | 495,383 | 368,452 | 184,802 | 553,254 | |
| __ | __ | ______ | _ | _ | ______ | ||
| Expenditure on: | |||||||
| Raising funds | 6 | 32,360 | 21,044 | 53,404 | 57,640 | 5,590 | 63,230 |
| Charitable activities | 7 | 241,429 | 178,065 | 419,493 | 279,966 | 198,828 | 478,794 |
| __ | __ | ______ | __ | __ | ______ | ||
| Total expenditure | 273,789 | 199,109 | 472,897 | 337,606 | 204,418 | 542,024 | |
| __ | __ | ______ | __ | __ | ______ | ||
| Net Income/(Expenditure) | (28,159) | 50,645 | 22,486 | 30,846 | (19,616) | 11,230 | |
| Transfers between funds | - | - | - | - | - | - | |
| Net movement in funds for the year | (28,159) | 50,645 | 22,486 | 30,846 | (19,616) | 11,230 | |
| Reconciliation of funds | |||||||
| Total funds brought forward | 643,535 | 4,256 | 647,791 | 612,689 | 23,872 | 636,561 | |
| __ | __ | ______ | _ | ______ | ______ | ||
| Total funds carried forward | 615,376 __ |
54,901 __ |
670,277 ______ |
643,535 __ |
4,256 _ |
647,791 ______ |
The notes on pages 21 to 33 form part of these financial statements.
18
The Jane Goodall Institute (UK) Balance sheet
at 31 December 2024
| Charity number 327858 | Note | 2024 | 2024 | 2023 | 2023 |
|---|---|---|---|---|---|
| £ | £ | £ | £ | ||
| Fixed assets | |||||
| Tangible assets | 12 | 364 | 1,565 | ||
| Current assets | |||||
| Stock | 13 | 4,211 | 7,144 | ||
| Debtors | 14 | 153,993 | 9,941 | ||
| Cash at bank and in hand | 529,420 | 678,746 | |||
| __ | __ | ||||
| 687,624 | 695,831 | ||||
| Creditors: amounts falling due | |||||
| within one year | 15 | 17,711 | 49,605 | ||
| __ | __ | ||||
| Net current assets | 669,913 | 646,226 | |||
| __ | __ | ||||
| Net assets | 670,277 | 647,791 | |||
| __ | __ | ||||
| Funds | |||||
| Restricted funds | 16 | 54,901 | 4,256 | ||
| Unrestricted funds | 615,376 | 643,535 | |||
| __ | __ | ||||
| Total funds carried forward | 670,277 | 647,791 | |||
| __ | __ |
The financial statements on pages 21 to 33 were approved by the Trustees, as a body, and signed on their behalf by:
Mary Lewis Trustee
Date:
The notes on pages 21 to 33 form part of these financial statements.
19
The Jane Goodall Institute (UK) Statement of Cash Flows For the year ended 31 December 2024
| Notes 2024 2023 (£) (£) Cash flow from operating activities Net cash flow from operating activities (see below) (157,823) 18,222 Cash flow from investing activities Dividends, interest and rents from investments 8,497 6,883 Purchase of tangible assets 12 - (589) Change in cash and cash equivalents in the year (149,326) 24,516 Cash and cash equivalents brought forward 678,746 654,230 Cash and cash equivalents carried forward 529,420 678,746 2024 (£) 2023 (£) Reconciliation of net movement in funds to net cash flow from operating activities Net income for the year as per Statement of Financial Activities 22,486 11,230 Adjustment for: Depreciation charges 12 1,201 2,043 Dividends, interest and rents from investments (8,497) (6,883) (Increase)/decrease in stock 13 2,933 4,098 (Increase)/decrease in debtors 14 (144,052) 196 Increase/(decrease) in creditors 15 (31,894) 7,538 Net cash used in operating activities (157,823) 18,222 Analysis of changes in net debt At 1 Jan 2024 Cashflows At 31 Dec 2024 Cash and cash equivalents Cash 678,746 (149,326) 529,420 Borrowings Debt due within one year (10,130) - (10,130) Total 668,616 (149,326) 519,290 |
Notes 2024 2023 (£) (£) Cash flow from operating activities Net cash flow from operating activities (see below) (157,823) 18,222 Cash flow from investing activities Dividends, interest and rents from investments 8,497 6,883 Purchase of tangible assets 12 - (589) Change in cash and cash equivalents in the year (149,326) 24,516 Cash and cash equivalents brought forward 678,746 654,230 Cash and cash equivalents carried forward 529,420 678,746 2024 (£) 2023 (£) Reconciliation of net movement in funds to net cash flow from operating activities Net income for the year as per Statement of Financial Activities 22,486 11,230 Adjustment for: Depreciation charges 12 1,201 2,043 Dividends, interest and rents from investments (8,497) (6,883) (Increase)/decrease in stock 13 2,933 4,098 (Increase)/decrease in debtors 14 (144,052) 196 Increase/(decrease) in creditors 15 (31,894) 7,538 Net cash used in operating activities (157,823) 18,222 Analysis of changes in net debt At 1 Jan 2024 Cashflows At 31 Dec 2024 Cash and cash equivalents Cash 678,746 (149,326) 529,420 Borrowings Debt due within one year (10,130) - (10,130) Total 668,616 (149,326) 519,290 |
Notes 2024 2023 (£) (£) Cash flow from operating activities Net cash flow from operating activities (see below) (157,823) 18,222 Cash flow from investing activities Dividends, interest and rents from investments 8,497 6,883 Purchase of tangible assets 12 - (589) Change in cash and cash equivalents in the year (149,326) 24,516 Cash and cash equivalents brought forward 678,746 654,230 Cash and cash equivalents carried forward 529,420 678,746 2024 (£) 2023 (£) Reconciliation of net movement in funds to net cash flow from operating activities Net income for the year as per Statement of Financial Activities 22,486 11,230 Adjustment for: Depreciation charges 12 1,201 2,043 Dividends, interest and rents from investments (8,497) (6,883) (Increase)/decrease in stock 13 2,933 4,098 (Increase)/decrease in debtors 14 (144,052) 196 Increase/(decrease) in creditors 15 (31,894) 7,538 Net cash used in operating activities (157,823) 18,222 Analysis of changes in net debt At 1 Jan 2024 Cashflows At 31 Dec 2024 Cash and cash equivalents Cash 678,746 (149,326) 529,420 Borrowings Debt due within one year (10,130) - (10,130) Total 668,616 (149,326) 519,290 |
|---|---|---|
| (10,130) | - (10,130) |
|
| 668,616 | (149,326) 519,290 |
20
The Jane Goodall Institute (UK) Notes forming part of the financial statements for the year ended 31 December 2024
1 Accounting policies
The principal accounting policies are set out below. The accounting policies have been adopted consistently throughout the year.
Basis of accounting
The financial statements have been prepared under the historical cost convention.
The reporting currency of the charity is £ and the accounts have been rounded to the nearest whole £.
The financial statements have been prepared in accordance with the Statement of Recommended Practice: Accounting and Reporting by Charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102) effective 1 January 2019, the Financial Reporting Standard applicable in the United Kingdom and Republic of Ireland (FRS 102) and the Charities Act 2011.
The financial statements have been prepared to give us a “true and fair” view and have departed from the Charities (Accounts and Reports) Regulations 2008 only to the extent required to provide a “true and fair view”. This departure has involved following Accounting and Reporting by Charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102) issued on 16 July 2014 rather than the Accounting and Reporting by Charities: Statement of Recommended Practice effective from April 2005 which has since been withdrawn”.
The trust constitutes a public benefit entity as defined by FRS 102.
Going concern
In line with similar organisations, the charity relies on securing funding each year to meet its charitable expenditure. The Trustees have considered cash flow requirements for the period to the end of 2026 and believe the charity can meet its commitments for this period. Accordingly, the Trustees consider it appropriate to prepare the accounts on the going concern basis.
Funds employed
All funds employed must be expended in furtherance of the charitable objects of the Institute.
Unrestricted funds are funds which the Trustees are free to use for any purpose in the furtherance of the Charitable Objectives.
Restricted funds may only be used for the particular purpose where this is specified by the donors or when funds are raised for a particular purpose.
Designated funds represent amounts set aside by the Trustees for a particular purpose. They form part of the charity's unrestricted funds and may be reallocated.
The nature and purpose of each of the funds are set out in note 16.
21
The Jane Goodall Institute (UK) Notes forming part of the financial statements for the year ended 31 December 2024 (continued)
Income
All income is recognised once the charity has entitlement to the income, it is probable that the income will be received, and the amount of income receivable can be measured reliably.
Donations are typically recognised when received, being the point at which the three criteria for income recognition above are met. Income from grants is recognised when there is evidence of entitlement, receipt is probable and its amount can be measured reliably, unless it relates to a specific future period, in which case it is deferred.
In the event that a donation or grant is subject to conditions that require a level of performance before the charity is entitled to the funds, the income is not recognised until either those conditions are fully met, or the fulfilment of those conditions is wholly within the control of the charity, and it is probable that those conditions will be fulfilled in the reporting period.
Legacy gifts are recognised on a case-by-case basis following the granting of probate when the administrator/executor for the estate has communicated in writing both the amount and settlement date. In the event that the gift is in the form of an asset other than cash, or a financial asset traded on a recognised stock exchange, recognition is subject to the value of the gift being reliably measurable with a degree of reasonable accuracy and the title to the asset having been transferred to the charity.
Interest on funds held on deposit is included when receivable and the amount can be measured reliably by the charity; this is normally upon notification of the interest paid or payable by the bank.
Expenditure recognition
Expenditure is included on an accruals basis. Liabilities are recognised as soon as there is a legal or constructive obligation committing the Charity to that expenditure, it is probable that settlement will be required, and the amount of the obligation can be measured reliably.
Irrecoverable VAT is treated as part of the expense to which it relates.
Grants payable are charged in the year when the offer is conveyed to the recipient except in those cases where the offer is conditional, such grants being recognised when the conditions attached are fulfilled. Grants offered subject to conditions which have not been met at the year-end are noted as a commitment but not accrued as expenditure.
Support costs comprise management and administration costs for the running of the charity.
The rental charges of operating leases are taken to the Statement of Financial Activities as incurred.
Allocation of support and governance costs
Support costs and governance costs have been allocated between fundraising and charitable activities. Governance costs comprise all costs involving the public accountability of the charity and its compliance with regulation and good practice (these costs include costs related to the independent examiner and legal fees).
The Trustees have reviewed and updated in comparison to previous years, cost allocations for 2024 and used the following bases to allocate costs between Fundraising and Charitable Activities as follows:
-
Staff costs – all allocated to charity activity as there was no dedicated fund raiser on the payroll this year
-
Office and administration costs – 42.1% Fund Raising and 57.9% Charitable Activities
-
Rent – 100% Charitable Activities
-
Insurance – 100% Charitable Activities
-
Governance costs – 100% Charitable Activities
22
The Jane Goodall Institute (UK) Notes forming part of the financial statements for the year ended 31 December 2024 (continued)
Charitable activities
Costs of charitable activities include grants made, direct costs of delivering projects and an apportionment of support and governance costs.
Fixed assets
Fixed assets are included in the balance sheet at their cost to the Institute until fully depreciated, when they are written off. Assets costing less than £50 are not capitalised. Depreciation is provided on a straight-line basis, over a period estimated to write off each asset over the term of its useful life.
-
Computer Equipment - 3 years
-
Office Equipment - 5 years
-
Website - 3 years
Stock
Stock, which represents books and merchandise, is valued at the lower of cost and net realisable value.
Foreign currency
Foreign currency transactions of the Institute are translated at the rates ruling when they occurred. Foreign currency monetary assets and liabilities are translated at the rates ruling at the balance sheet dates. Any differences are taken to the profit and loss account.
Pensions
Contributions to the Institute’s defined contribution pension scheme are dealt with in the Statement of Financial Activities in the year in which they become payable. The assets of the scheme are held separately from those of the Institute in an independently administered fund.
Leased assets
Office rent is charged to the profit and loss account on a straight-line basis over the term of the lease.
23
The Jane Goodall Institute (UK) Notes forming part of the financial statements for the year ended 31 December 2024 (continued)
| 2 Income from donations and legacies Unrestricted Restricted funds funds £ £ Membership subscriptions - - Legacies 151,958 - Donations 45,008 63,872 Donations in lieu of Speaker Income 27,058 - Guardianship programme 2,815 5,055 The Peak Society - - Gift Aid 2,404 55 _ _ Total 229,243 68,982 _ _ 3 Income from charitable activities Unrestricted Restricted funds funds £ £ Provision of services 7,089 180,772 _ _ Total 7,089 180,772 _ _ 4 Income from other trading activities Unrestricted Restricted funds funds £ £ Presentations and events - - Proceeds of sale of books and merchandise 800 - _ _ Total 800 - __ __ |
2024 £ - 151,958 108,880 27,058 7,870 - 2,459 _ 298,225 _ 2024 £ 187,861 _ 187,861 _ 2024 £ - 800 __ 800 __ |
2023 £ - 35,042 224,169 27,651 4,162 500 2,321 _ 293,845 _ 2023 £ 250,000 _ 250,000 _ 2023 £ - 2,526 __ 2,526 __ |
|---|---|---|
24
The Jane Goodall Institute (UK) Notes forming part of the financial statements for the year ended 31 December 2024 (continued)
5 Support costs
The breakdown support costs of the charity and how these were allocated between fund raising and charitable activities is shown below.
These costs have been apportioned across the work of the charity on the basis disclosed in note 1 and allocated to each of the charity’s activities as set out in note 7b:
| Raising Funds Charitable Activities Support Cost Allocation £ £ Staff costs - 30,466 Office and administration 47,650 72,585 Rent - 9,980 Insurance - 5,735 Governance costs - 215 ______ __ Total 47,650 118,981 __ __ 6 Expenditure on raising funds Unrestricted Restricted Funds Funds £ £ Direct Fundraising Costs Direct Staff Costs - - Purchases of books and merchandise for resale 5,377 - Presentations and events 50 - Other fundraising costs 323 4 Support cost allocation (note 5) 26,610 21,040 __ __ Total 32,360 21,044 __ ______ |
Total Raising Funds 2024 £ £ 30,466 23,573 120,235 3,229 9,980 1,674 5,735 610 215 - ______ ______ 166,631 29,086 __ _ Total Unrestricted 2024 Funds £ £ - 26,293 5,377 4,098 50 1,053 327 2,697 47,650 23,499 __ __ 53,404 57,640 _ ______ |
Charitable Activities Total 2023 £ £ 82,820 106,393 12,019 15,248 5,882 7,556 2,142 2,752 2,000 2,000 __ ______ 104,863 133,949 __ __ Restricted Total Funds 2023 £ £ - 26,293 - 4,098 - 1,053 3 2,700 5,587 29,086 __ _____ 5,590 63,230 __ ___ |
|---|---|---|
| _ |
25
The Jane Goodall Institute (UK) Notes forming part of the financial statements for the year ended 31 December 2024 (continued)
| 7a Expenditure on charitable activities Unrestricted Funds £ Direct Costs Direct Staff Costs - Direct Activities Undertaken 106,312 Direct support Costs 2,754 Grant Funding of Activities 20,757 Support Costs allocation (See note 5) 111,605 Total 241,429 __ |
Restricted Funds £ 69,480 92,095 9,114 7,376 178,065 __ |
Unrestricted Restricted 2024 Funds Funds £ £ £ 69,480 47,071 59,399 198,407 77,733 27,399 2,754 15,306 30 29,871 34,993 112,000 118,981 104,863 - 419,493 279,966 198,828 _ ___ _ |
2023 £ 106,470 105,132 15,336 146,993 104,863 478,794 __ |
|---|---|---|---|
7b Expenditure on charitable activities – By Programme
The charitable activities of the organization include:
-
Africa Community Conservation & Chimp Sanctuaries: supporting community conservation projects delivered by other JGIs in Africa and supporting JGI sanctuaries in Africa for orphan chimpanzees illegally taken from the wild
-
Roots & Shoots UK & UAE: delivering the environmental and humanitarian educational programme for young people in the UK and the UAE
-
Awareness & Policy Activity in the UK: raising awareness in the UK of issues such wildlife trafficking and sharing news about the chimpanzee families and on-going JGI scientific research into wild chimps in Gombe.
-
Roots & Shoots International Growth - the Institute received £125,000 in 2023 of restricted funding in 2021 from DP World, of which £68,750 was donated to the Jane Goodall Institute Global (a charity registered in England & Wales No. 1153284) which has an international remit. As per the Agreement with DP World, £25,000 was restricted to Roots & Shoots projects in Africa, £25,000 restricted to Roots & Shoots projects around the world (excluding the UAE and Africa) and £18,750 to cover the resource costs of managing this programme.
| Unrestricted Restricted funds funds 2024 £ £ £ Africa Community Conservation & Chimp Sanctuaries Grant Funding of Activities 20,757 9,114 29,871 Direct Staff Costs - - - Direct Support Costs - - - Allocated Support Costs - - - Total 20,757 9,114 29,871 Roots & Shoots UK & UAE Direct Staff Costs - 69,480 69,480 Direct Activities Undertaken 106,312 92,095 198,407 Direct Support Costs 2,754 - 2,754 Grant Funding of Activities - - - Allocated Support Costs 111,605 7,376 118,981 Total 220,671 168,951 389,622 |
Unrestricted Restricted funds funds 2024 £ £ £ Africa Community Conservation & Chimp Sanctuaries Grant Funding of Activities 20,757 9,114 29,871 Direct Staff Costs - - - Direct Support Costs - - - Allocated Support Costs - - - Total 20,757 9,114 29,871 Roots & Shoots UK & UAE Direct Staff Costs - 69,480 69,480 Direct Activities Undertaken 106,312 92,095 198,407 Direct Support Costs 2,754 - 2,754 Grant Funding of Activities - - - Allocated Support Costs 111,605 7,376 118,981 Total 220,671 168,951 389,622 |
Unrestricted Restricted Funds Funds 2023 £ £ £ |
|---|---|---|
| 20,757 9,114 29,871 - - - - - - - - - |
34,993 43,250 78,243 3,724 - 3,724 - 30 30 8,879 - 8,879 |
|
| 20,757 9,114 29,871 |
47,596 43,280 90,876 |
|
| - 69,480 69,480 106,312 92,095 198,407 2,754 - 2,754 - - - 111,605 7,376 118,981 |
33,427 59,399 92,826 77,898 - 77,898 15,306 - 15,306 - - - 54,198 - 54,198 |
|
| 220,671 168,951 389,622 |
180,829 59,399 240,228 |
26
The Jane Goodall Institute (UK) Notes forming part of the financial statements for the year ended 31 December 2024 (continued)
| Unrestricted Restricted funds funds 2024 £ £ £ Roots & Shoots International Growth Grant Funding of Activities - - - Activities undertaken directly - - - Allocated support costs - - - Total - - -* |
Unrestricted Restricted funds funds 2024 £ £ £ Roots & Shoots International Growth Grant Funding of Activities - - - Activities undertaken directly - - - Allocated support costs - - - Total - - -* |
Unrestricted Restricted Funds Funds 2023 £ £ £ |
|---|---|---|
| - - - - - - - - - |
- 68,750 68,750 424 27,399 27,823 7,835 - 7,835 |
|
| - - - |
8,259 96,149 104,408 |
Roots & Shoots International Growth
Grant Funding of Activities £50,000 Direct staff costs £18,750
The Institute received £125,000 of restricted funding in 2023 from DP World, of which £68,750 was donated to the Jane Goodall Institute Global (a charity registered in England & Wales No. 1153284) which has an international remit. As per the Agreement with DP World, £25,000 was restricted to Roots & Shoots projects in Africa, £25,000 restricted to Roots & Shoots projects around the world (excluding the UAE and Africa) and £18,750 to cover the resource costs of managing this programme.
| Awareness & Policy Activity in Direct Staff Costs Allocated Support Costs Total Total Grants to Organisations JGI Chimp Eden JGI Senegal JGI Uganda JGI Burundi JGI Global JGI Tchimpounga Total |
the UK | the UK |
|---|---|---|
| - - - - - - |
9,921 - 9,921 33,951 - 33,951 |
|
| - - - |
43,872 - 43,872 |
|
| - - - |
280,556 198,828 479,384 |
|
| Unrestricted Restricted Unrestricted Restricted funds funds 2024 Funds Funds 2023 £ £ £ £ £ £ |
||
| 17,186 9,114 26,300 - - - - - - - - - - - - 3,571 - 3,571 |
1,000 26,250 27,250 30,000 - 30,000 3,993 - 3,993 - - - - 68,750 68,750 - 17,000 17,000 |
|
| 20,757 9,114 29,871 |
34,993 112,000 146,993 |
8 Net income for the year
| 2024 £ This is stated after charging: Independent examiner’s fee 3,000 Depreciation 1,201 |
2023 £ 2,938 2,043 |
|---|---|
__ __
27
The Jane Goodall Institute (UK) Notes forming part of the financial statements for the year ended 31 December 2024 (continued)
9 Staff costs
| Wages and salaries National insurance costs Pension costs Total The average number of employees during the year was 3 (2023 – 5). Full time Equivalent Employees Full time Employees Part-time Employees Total FTE Employees |
2024 £ 92,895 4,525 2,525 __ 99,945 __ 2024 2 0.8 |
2023 £ 208,588 17,963 8,757 _ 235,308 _ |
|
|---|---|---|---|
2023 4.0 0.8 |
|||
| 2.8 | 4.8 |
Key Management Personnel
The Trustees consider the CEO as comprising the key management personnel of the charity and the acting CEO (paid on a consultancy basis).
The fee for the interim CEO was billed via a Limited company and amounted to £32,400 (2023: £4,800).
10 Trustee remuneration and expenses
None of the Trustees, nor any persons connected with them, received any remuneration during the year from the Institute (2023 - £Nil). The charity insurance policy for 2024 and 2023 included Trustee Indemnity Insurance. The cost of the Trustee Indemnity Insurance element of the policy is not separately identifiable.
During the year one Trustee received reimbursement of expenses of £26,610 (£Nil – 2023) for travel, accommodation, subsistence, telephone expenses and insurance.
11 Taxation
The charity is exempt from direct tax on its charitable activities.
28
The Jane Goodall Institute (UK) Notes forming part of the financial statements for the year ended 31 December 2024 (continued)
| 12 Tangible fixed assets Cost At 1 January 2024 Additions At 31stDecember 2024 Depreciation At 1 January 2024 Provided during year At 31 December 2024 Net book value At 1 January 2024 At 31 December 2024 13 Stock Books Merchandise Total 14 Debtors Prepayments Accrued income Total |
Website Office Computer equipment equipment £ £ 1,200 7,336 330 - - - __ __ 1,200 7,336 330 1,053 6,045 203 147 988 66 __ __ 1,200 7,033 269 __ __ 147 1,291 127 _ _ - 303 61 _ _ __ 2024 £ 3,799 412 __ 4,211 __ 2024 £ 3,993 150,000 __ 153,993 __ |
Total £ 8,866 - __ 8,866 7,301 1,201 __ 8,502 __ 1,565 __ 364 |
|
|---|---|---|---|
| _ 2023 £ 5,845 1,299 _ 7,144 |
|||
| _ 2023 £ 9,941 - _ 9,941 __ |
29
The Jane Goodall Institute (UK) Notes forming part of the financial statements for the year ended 31 December 2024 (continued)
15
Creditors: amounts falling due within one year
| Trade creditors Trustee loan Accruals Taxation and social security Pension creditor Other creditors Total 16 Restricted funds Balance at 01/01/2024 £ Roots & Shoots UK - Roots & Shoots UAE 149 Tchimpounga 3,318 Senegal 73 Chimp Eden 716 Restricted JGI UK - __ Total 4,256 __ Restricted funds - prior year Balance at 01/01/2023 £ Roots & Shoots UK 148 Roots & Shoots UAE 10,391 Tchimpounga 5,756 Senegal 73 Chimp Eden 1,980 Restricted JGI UK 5,524 JGI Global DP World - __ Total 23,872 __ |
_ _ |
2024 2023 £ £ 2,582 27,642 10,130 10,130 3,000 4,200 1,426 5,384 386 2,025 187 224 17,711 49,605 _ _ Income Expenditure Balance at 31/12/2024 £ £ £ 206,827 (165,168) 41,659 30,772 (23,309) 7,612 5,055 - 8,373 - - 73 7,100 (9,114) (1,298) - (1,518) (1,518) _ __ __ 249,754 (199,109) 54,901 _ _ _ Income Expenditure Balance at 31/12/2023 £ £ £ 20,226 (20,374) - 34,375 (44,617) 149 14,576 (17,014) 3,318 - - 73 25,000 (26,264) 716 21,875 (27,399) - 68,750 (68,750) - _ _ __ 184,802 (204,418) 4,256 _ _ __ |
|---|---|---|
30
The Jane Goodall Institute (UK) Notes forming part of the financial statements for the year ended 31 December 2024 (continued)
Restricted Funds Description
Roots & Shoots UK
Funds restricted by donors to support deliver of Roots & Shoots, our free environmental and humanitarian programme for young people, in the UK.
Roots & Shoots UAE
Funds restricted by donors to support deliver of Roots & Shoots, our free environmental and humanitarian programme for young people, in the UAE.
Tchimpounga
For many years the Institute has proudly supported the Tchimpounga Chimpanzee Rehabilitation Centre run by the Jane Goodall Institute, Republic of Congo , via our Chimp Guardian programme which offers symbolic adoptions of rescued chimps. 80% of Chimp Guardian income is donated to Tchimpounga to contribute towards providing food, medicine, enrichment and care for chimps at the centre and 20% contributes towards our costs in running and promoting the programme in the UK.
Senegal
Funds restricted for Senegal are to support the protection of the critically endangered Western chimpanzee and reversing deforestation through community led initiatives. Funds are donated to our sister organisation ‘ Instituto Jane Goodall’ (the Jane Goodall Institute Spain) which operates with a local field team in the Kédougou region of southeastern Senegal and across the border, in northern Guinea using the Tacare community conservation approach developed by Dr Jane Goodall.
Chimp Eden
Funds restricted for Chimp Eden, are to support the Chimp Eden sanctuary in South Africa. Funds are donated to the Jane Goodall Institute South Africa which runs the sanctuary providing a safe haven for rescued chimps from across Africa. Established in 2006, this very special sanctuary is home to chimpanzees rescued from across Africa who have survived the bushmeat trade, been orphaned, sold in illegal pet markets, or used as entertainment in circuses, beach resorts and night clubs.
Restricted JGI UK
Funds donated by DP World and restricted to support delivery of the DP World agreement.
JGI Global DP World
In previous years The Institute had developed an agreement with DP World that shares income from its funding with other JGIs around the world - as such from the first-year funding payment, £25,000 was restricted to Roots & Shoots projects in Africa and another £25,000 restricted to Roots & Shoots projects around the world (excluding the UAE and Africa). This £50,000 expenditure was held in the ‘JGI Global’ restricted fund prior to being donated to the Jane Goodall Institute Global (a charity registered in England & Wales No. 1153284) which has an international remit, to distribute to Roots & Shoots projects around the globe. As per the Agreement with DP World, a further £18,750 was donated to the Jane Goodall Institute Global to cover the resource costs of managing the Roots & Shoots international growth programme. Please note that this agreement ended in 2023 and there was no funding received from DP World, however, we are delighted to confirm that we have been able to agree a new funding program for the Roots & Shoots School Tour which starts in 2025.
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| 17 Analysis of net assets between funds Unrestricted Senegal Congo Roots & Shoots UK Roots & Shoots UAE Chimp Eden Rest JGIJGI Global DP World Total Restricted Total 2024 £ £ £ £ £ £ £ £ £ £ Fixed Assets 364 - - - - - - - - 364 Cash at bank 635,285 (35) 5,537 (27,207) (100,079) (2,406) (25,424) 43,749 (105,865) 529,420 Other current assets 8,204 - 149,891 109 - - 150,000 158,204 Creditors falling due within one year (28,477) 108 2,836 (81,025) 107,582 1,108 23,906 (43,749) 10,766 (17,711) Total net assets at 31 December 2024 615,376 73 8,373 41,659 7,612 (1,298) (1,518) - 54,901 670,277 Analysis of net assets between funds Unrestricted Senegal Congo Roots & Shoots UK Roots & Shoots UAE Chimp Eden Rest JGI JGI Global DP World Total Restricted Total 2023 £ £ £ £ £ £ £ £ £ £ Fixed Assets 1,565 - - - - - - - - 1,565 Cash at bank 665,439 (35) 2,976 1,324 2,018 (393) 7,417 - 13,307 678,746 Other current assets 14,982 108 342 362 182 1,109 - - 2,103 17,085 Creditors falling due within one year (38,451) - - (1,686) (2,051) - (7,417) - (11,154) (49,605) Total net assets at 31 December 2023 643,535 73 3,318 - 149 716 - - 4,256 647,791 |
Total 2023 £ 1,565 678,746 17,085 (49,605) |
647,791 |
|---|---|---|
The Jane Goodall Institute (UK) Notes forming part of the financial statements for the year ended 31 December 2024 (continued)
18 Financial commitments
As at 31 December 2024, the charity had total annual commitments under non-cancellable property leases as set out below:
| Not later than one year Within two to five years |
2024 £ 5,998 - __ 5,998 __ |
2023 £ 6,666 4,068 _ 10,734 _ |
|---|---|---|
19 Related party transactions
For many years, the Institute has offered a number of books, written by Dr Jane Goodall, for sale as a way of raising revenue for the charity and to also advance education and increase awareness of conservation issues. The books are purchased at a discounted rate (usually 50%) directly from the publisher and so any royalty benefit to Dr Goodall is likely to be small. The trustees consider that the purchase of these books and their sale is in the best interests of the charity and is permissible under the Charities Act. In 2024, the cost of books written by Dr Jane Goodall that were purchased by the Institute was £nil (2023: £nil).
The Trustee loan, included within ‘Creditors: amounts falling due within one year’ of £10,130 (2023: £10,130) is unsecured, interest free and repayable by agreement between The Jane Goodall Institute (UK) and the Trustee.
Dr Jane Goodall was a Trustee of JGI USA and Mary Lewis receives renumeration as a consultant for JGI USA. In 2024, the Institute donated £3,571 (2023: £77,000)to the JGI Tchimpounga sanctuary via JGI USA which handles income generation for the sanctuary. During 2024 no funds (2023: £3,993) were donated to the Jane Goodall Institute Uganda via JGI USA which handles income generation for the JGI Uganda office.
Trustees made donations of £5,050 in 2024 and £6,247 in 2023.
During the year, the charity purchased website design, digital marketing, marketing campaign management building an education platform and social media management totaling £177,807 (2023: £13,200) from Adventure Cap Ltd of which the director is the daughter of Rosemary Reed (Trustee). At the end of the year there were nil amounts outstanding (2023: £nil). The education platform was a one-off piece of work amounting to £79,200 (including VAT) which was funded directly from DP World contract.
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