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2021-08-31-accounts

Page
Report ofthe Trustees
Legal and Administrative
Information
Structure,
Governance,
Management
Objectives and Activities
Achievements
and Performance
Financial Review
Plan for future periods 10
Statement of Trustee's
Responsibilities
12
Report ofthe Independent
Auditors
13
Consolidated Statement of Financial Activities 17
Balance Sheets - Group and Charity 18
Consolidated Cash Flow Statement 19
Notes to the Financial Statements 20

4. Achievements
and performance
The adverse
economic climate as a result of Covid-19, impacted
on the Charities
financial
result for 2020.
Fortunately,
the charity took an immediate
and pre-emptive
response
to the potential
impacts of covid-19 to
mitigate
the scale of the financial
risk
through
the immediate
cancellation
of live events
and the use of the
governments
furlough
scheme thereby
protecting
its financial security.
It continued
to deliver successfully
its
educational
programmes
through
the
use of digital services
and
applications.
This resulted
in increased
interest and attendance
at all its initiatives
and digital events.
The programmes
to be more accessible to larger
and broader
community
globally.
Global awareness
of the charity was increased
and development
of the
D&AD archive,
Digital Annual
and digital
content, which
will be a major source of creative reference, continued
to evolve.
The charity's
performance
against
its objectives over the past year is as follows:
Objective in 2020-21 .Achievements
In 2020-21
To continue
to
build
reserves
to
The group
reported
reserves
of E4,251,416 (2020: E3,144,329)of
levels
determined
by the charity's
which
free
unrestricted
reserves
are
E4,116,147
(2020:
reserves
policy.
82,819,329).
To restructure
the original 2019/20
The group revenues
increased
by 6608,087 with total costs due to
business
plan
in
line
with
the
the
restructuring
decreasing
by 6956,427.
The net
result
is a
impacts
of Covid-19
to ensure
it
surplus for the year ofE1,107,087, with the restructuring
plan having
remains a going concern. significantly
reduced the risk ofa detrimental
financial impact on the
charity's reserves.
To
continue
to
develop
a
fully
integrated
brand
communications
and
marketing
strategy
across
programmes.
Increased
international
involvement
with the charity especially
with
increased
interest from the Japanese
market
in the awards scheme
and
from
the
Middle
East
in
the
professional
development
programme.
To
continue
to
reposition
the
The focus ofthe D&AD Foundation
is to support creative education
education
model
by
creating
the
by
assisting
new
creatives
as
they
make
the
transition
from
D&AD
Foundation
to
support
education
into work
in their early careers. The funds
raised for the
D&AD's mission to celebrate, award Foundation
will support
D&AD's Education
programme
and
third-
and promote excellence
in business
party
Educational
programmes.
Continue
investment
in delivering
communication
and design.
the Educational
programmes
digitally
allowing
a broader and more
accessible programmes
for the community.
Continue
to
raise
the
charity's
Continued
to achieve
worldwide
media
coverage
with
appointed
profile. international
representatives
in
Europe,
USA,
Japan,
Australia,
India and Brazil.
To continue to invest
in the digital
Covid-19 accelerated
the investment
and delivery
in the charity's
strategy
to deliver online content to
digital
activities
including
the
launch
of the first freely
available
D&AD's stakeholders. Digital Annual
and the cessation of producing
a physical
Annual.
It
also delivered
all its programmes
digitally
including
its Education
programmes,
Masterclasses,
Awards
Ceremony
amongst others.
To reconsider the role of With the cessation of a physical Annual being produced which was
Membership within the a core benefit of membership. The charity is reconsidering the
organisation. future of membership as a core programme.

D&AD is exploring opportunities opportunities opportunities to transform
the business
by using
digital technologies
to transform
the business
by using
digital technologies
that add value to its
existing customer base and create new markets
to explore. A 4-year program
of iterative
transformation
has
been agreed
upon to launch
new innovation
and redevelop
existing technology
and functionality
to transform
the business
going
forward.
To
maintain
reserves
at levels Continuance
of the
financial
review
and
identification
of costs
determined
by
the
charity's savings
and
new
income
streams
enhanced
by
more
effective
reserves
policy.
management
ofexisting
programmes.
To
continue
to
develop a fully Development
of
a
clear
and
coherent
voice
across
all
integrated
brand
communications communication
platforms
and
continuing
to
raise
the
company
and
marketing
strategy across profile, both UK and internationally.
programmes.
To continue
to invest
in the
digital To continue
to build
on D&AD Digital
Annual
and
D&AD archive,
strategy
to deliver an online
offer to content management
systems
and supporting
IT infrastructure.
D&AD
stakeholders,
thereby
building
D&AD's
community.
To review and extend
markets
and To continue
to reach diverse audiences
who represent
the breadth
audience
beyond
UK and
Europe of commercial
creative community.
Focus on
segments
which
we
post Brexit. can penetrate
effectively;
likely to be design
&production
agencies,
in-house creative
&design teams and consultancies.
To continue
to reach larger audiences
outside
London and the UK.
Focus on growth cities which we can penetrate most effectively.
To
continually
develop the To contmually
review strategy
to ensure
it is relevant
to the needs
redefined professional of
the
present
and
future
by
developing
the
model
into
a
development
strategy.
comprehensive,
technically
flavoured
series
of training
modules
targeting
both the creative and client communities
with the ultimate
objective
of the
creation
of an
E-Learning
series
to scale the
enterprise
and
enhance
the development
of careers
in creative
fields
through
Continuous
Professional
Development
(CPD)
scheme.
To continue
to
build
international
Senior management
of the charity
has and
will continue
to visit
awareness
in key cities.
appropriate
locations
and meet with
key contacts
to develop
this
ob ective. A
ointments
of international
re s
are
in
lace across

key locations key locations in India,
Australia,
Brazil,
USA, China China & Japan in
2020/21.
To fully utilise D&AD head office in To utilise the space to enhance
and build
relations within the wider
Shoreditch. community and serve the creative community.
Events
are
now
happening
more
regularly
saving on external
costs/hire and generating
a small revenue
stream.

Unrestricted Restricted Total Total
2021 2021 2021 2020
Note E E E E
Income from
Grants and donations 175,254 175,254 355,238
Trading income from subsidiary 343,563 343,563 136,192
Charitable
activities:
Awards 4,493,233 4,493,233 4,182,997
Partnerships 40,000 40,000
Professional
Development
197,933 388,501 586,434 162,255
New Blood 692,131 692,131 890,304
Total charitable activities 5,423,297 388,501 5,811,798 5,235,556
Investment
income and interest
305 305 3,537
Other income 7,690 7,690
Total income 5,950,109 388,501 6,338,610 5,730p523
Expenditure
on
Raising funds 1,417,959 1,417,959 1,057,045
Trading subsidiary costs 108,399 108,399 94,139
1,526,358 1,526,358 1,151,184
Charitable
activities:
10
Awards 1,929,747 1,929,747 2,896,888
Partnerships 472,331 472,331 536,751
Professional
Development
313,184 253,232 566,416 508,128
New Blood 411,671 325,000 736,671 1,094,999
Total charitable activities 3,126,933 578,232 3,705,165 5,036,766
Toelexpenditure 4,653,291 578,232 5,231,523 6,187,950
Net income / (expenditure) 1,296,818 (189,731) 1,107,087 (457,427)
Transfer between
funds
24
Total funds brought forward 23,24 2,819,329 325,000 3,144,329 3,601,756
Total funds carried forward 4,116,147 135p269 4~251p416 3p144,329
Group Group Charity Charity
2021 2020 2021 2020
Note E E E f.
Fixed assets
Intangible
assets
18 39,191 114,949 39,191 114,949
Tangible assets 19 200,452 507,054 200,452 507,054
Investments 20 1 1,000 1,001
239,643 622,004 240,643 623,004
Current assets
Debtors 21 735,863 465,724 735,863 465,724
Cash at bank and in hand 4,733,962 3,071,964 4,723,838 3,061,839
5,469,825 3,537,688 5,459,701 3,527,563
Current
liabilities
Creditors
falling due within one year
22 (1,458,052) (1,015,363) (1,686,556) (1,052,716)
Net current assets 4,011,773 2,522,325 3,773,145 2,474,847
Total assets less current liabilities 4,251,416 3,144,329 4,013,788 3,097,851
Net assets 4,251,416 3,144,329 4,013,788 3,097,851
Accumulated funds
Restricted
funds
23,24 135,269 325,000 135,269 325,000
Unrestricted funds 23,24 4,116,147 2,819,329 3,878,519 2,772,851
Total accumulated funds 4,251,416 3,144,329 4,013,788 3,097,851
2021 2020
E E
Cash inflow from operating
activities
Net cash provided
by operating
activities 1,661,693 905,591
Cash flow from investing activities
Investment
income and interest
received 305 3,537
Payments to acquire tangible and intangible fixed assets (106,479)
305 (102,942)
Net increase
in cash and cash equivalents
1,661,998 802,649
Cash and cash equivalents
at beginning
ofyear 3,071,964 2,269,315
Cash and cash equivalents
at close of
year 4,733,962 3,071,964
Reconciliation ofnet income / (expenditure) to cash flow from operating activities
2021 2020
E E
Net income / (deficit) forthe reporting period 1,107,087 (457,427)
Adjustments
for:
Depreciation
charges
382,361 430,435
Investment
income
(305) (3,537)
(Increase) / decrease
in debtors
(270,139) 496,684
Increase
in creditors
442,689 439,436
Net cash provided
by operating
activities 1,661,693 905,591
Analysis of cash and cash equivalents
Cash at bank and in hand 4,733,962 3,071,964

Unrestricted Unrestricted
2021 2020
E E
4.GRANTS AND DONATIONS
IBM Gift in Kind: Digital Transformation Project 100,000
Coronavirus
Job Retention Scheme
Grant 175,254 255,238
175,254 355,238
5.TRADING SUBSIDIARY INCOME
Income generated
in 0&AD Trading
Limited 343,563 136,192
343,563 136,192
6.INCOME FROM CHARITABLE ACTIVITIES
Unrestricted Restricted Total
E E
Yearto 31Au6ust 2021
Awards 4,493,233 4,493,233
Partnerships 40,000 40,000
Professional
Development
197,933 388,501 586,434
New Blood 692,131 692,131
Total income from charitable activities 5jl23,297 388,501 5,811p798
Year to31August 2020
Awards 4,001,996 4,001,996
Partnerships 181,000 181,000
Professional
Development
162,255 162,255
New Blood 462,304 428,000 890,304
Total income from charitable activities 4,626,556 609,000 5,235,556
7. INVESTMENT INCOME AND INTEREST
Bank deposit interest 305 3,537
Rental income from subleased premises 7,690
7,995 3,537
8.COST OF RAISING FUNDS
Unrestricted Unrestricted
2022 2020
f E
Fund raising costs 1,417,959 1,057,045
1,417,959 1,0S7,045
9.TRADING SUBSIDIARY COSTS 9.TRADING SUBSIDIARY COSTS 9.TRADING SUBSIDIARY COSTS
Unrestricted Unrestricted
2021 2020
E E
Costs incurred by 0&AD Trading Limited 108,399 94,139
108,399 94,139
10.COSTSOF ACTIVITIES IN FURTHERANCE OF THE CHARITYS OBIECTIVES
Unrestricted Restricted Total
E
Year to 31August 2021
Awards 1,929,747 1,929,747
Partnerships 472,331 472,331
Professional Development 313,184 253,232 566,416
New Blood 411,671 325,000 736,671
Total expenditure on charitable activities 3,126,933 578,232 3,705,165
Year to 31August 2020
Awards 2,896,888 2,896,888
Partnerships 133,957 402,794 536,751
Professional Development 508,128 508,128
New Blood 652,063 442,936 1,094,999
Total expenditure on charitable activities 4,191,036 845,730 5,036,766
11.ANALYSIS OF TOTAL RESOURCES 11.ANALYSIS OF TOTAL RESOURCES EXPENDED
Direct staff Other direct Governance
IL
Total
Costs Costs supportcos'ts
Yearto31August 2021
Costs ofactivities in furtherance ofthe
charity's
objectives
Awards 743,940 417,726 768,081 1,929,747
Partnerships 261,689 42,169 168,473 472,331
Professional
Development
122,215 355,117 89,084 566,416
New Blood 321,682 121,173 293,816 736,671
1,449,526 936,185 1,319,454 3,705,165
Other expenditure
Cost of raising funds 584,943 480,424 352,592 1,417,959
Trading costs 108,399 108,399
584,943 588,823 352,592 1,526,358
Total 2,034,469 1,525,008 1,672,046 5,231,523
Year to31August 2020
Costs of activities in furtherance ofthe
charity's objectives
Awards 772,655 940,608 1,183,625 2,896,888
Partnerships 233,254 56,251 247,246 536,751
Professional
Development
116,627 287,724 103,777 508,128
New Blood 335,303 349,373 410,323 1,094,999
1,457,839 1,633,956 1,944,971 5,036,766
Other expenditure
Cost of raising funds 532,402 524,643 1,057,045
Trading costs 94,139 94,139
532,402 618,782 1,151,184
Total 1,990,241 2,252,738 1,944,971 6,187,950

SUPPORT COSTS
Unrestricted Restricted Total
E E
Year to31August 2021
Support
Staff and related costs 182,058 182,058
Depreciation 382,361 382,361
Other support costs 554,432 554,432
Totalsupport
costs
1,118,851 1,118,851
Governance
Salaries and Chairman 308,853 308,853
Audit fees 35,830 35,830
Other legal and professional fees 208,512 208,512
Total governance
costs
553,195 553,195
Total 1,672,046 1,672,046
Year to31August 2020
Support
Staff and related costs 433,072 433,072
Depreciation 430,437 430,437
Other support costs 527,117 527,117
Total support costs 1,390,626 1,390,626
Governance
Salaries and Chairman 487,558 487,558
Audit fees 25,070 25,070
Other legal and professional fees 41,717 41,717
Total governance
costs
554,345 554,345
Total 1,944,971 1,944,971
NET OUTGOING RESOURCES
Net outgoing resiources for the year are stated after charging:
Group Group Charity Charity
2021 2020 2021 2020
E E E E
Auditors remuneration 37,806 27,764 35,830 25,070
Interest payable on finance leases and hire 2,584 2,584
purchase
Depreciation
/
am ortisation:
Owned assets (tangible and intangible) 382,361 430,437 382,361 430,437
Rentals under operating leases: land and 222,917 222,917 222,917 222,917
buildings

Staff costs comprise: 2021 2020
E E
Wages and salaries 2,074,661 2,370,385
Social security costs 217,404 248,103
Pension costs 197,873 343,587
Recruitment
and training
10,402 50,531
Redundancy
and termination
payments 4,832 100,141
Total staff costs 2,505,172 3,112,747

2021 2019
number number
Charitable activities 33 41
Income generation 9 5
Administration and support 8 10
50 56

Website and
software
E
Cost orvaluation
As at 1September 2020 373,003
Additions
Disposals
As at 31August 2021 373,003
Amortisation
As at 1September 2020 258,054
Charge for the year 75,758
Eliminated
on disposal
As at 31August 2021 333.313
Net book value
As at 31August 2021 39,191
As at 31August 2020 114,949
TANGIBLE FIXEDASSETS - GROUP AND CHARITY
Leasehold Office
improvements equipment Total
6 6 6
Cost or valuation
As at 1September 2020 1,122,715 488,726 1,611,441
Additions
Disposals
As at 31August 2021 1,122,715 488,726 1,611,441
Depreciation
As at 1September 2020 720,402 383,985 1,104,387
Charge for the year 224,543 82,060 306,603
Eliminated
on disposal
As at 31August 2021 944,945 466,045 1,410,990
Net book value
As at 31August 2021 177,770 22,681 200,451
As at 31August 2020 402,313 104,741 507,054

Registered office Status %Ownership
D&AD Trading Limited 64 Cheshire Street, London E2 6EH Trading 100%
D&AD Limited Suite 1201,Tower 2, The Gateway, Non trading 100%
25 Canton Road, Tsimshatsui,
Kowloon, Hong Kong
D&AD USA Inc. Frankfurt Kurnit
Klein
and Selt, P.C. Non-trading 100%
488 Madison Avenue, NY 10022,
USA
2021 2020
E E
Cost at the begi nning and end ofthe year 1,000 1,001
2021 2020
E E
Profit &Loss Account
Turnover 343,563 136,192
Cost ofsales (106,458) (92,504)
Gross profit 237,105 43,688
Administration expenses (3,441) (1,635)
Profit on ordinary activities 233,664 42,053
Balance sheet
Current assets 243,298 49,711
Creditors: amounts falling due within one year (4,670) (2,694)
Total net assets 238,628 47,017
Called up share capital 1,000 1,000
Retained profit 237,628 46,017
Shareholders' funds 238,628 47,017

Group Group Charity Charity
2021 2020 2021 2020
E E F. E
21.DEBTORS
Trade debtors 262,812 78,480 262,812 78,480
Other debtors 39,670 46,342 39,670 46,342
Prepayments and accrued income 433,381 340,902 433,381 340,902
735,863 465,724 735,863 465,724
22.CREDITORS
Trade creditors 124,719 2,160 124,719 2,160
Other creditors 55,840 31,757 55,840 31,757
Taxation and social security 51,638 144,881 51,638 144,881
Accrued expenses 555,542 558,953 550,872 556,260
Deferred income 670,313 277,612 670,313 277,612
Owed to subsidiary undertakings 233,174 40,046
1,458,052 1,015,363 1,686,556 1,052,716

Analysis ofunrestricted ofunrestricted ofunrestricted fund movements fund movements
Balance Income Expenditure Transfer to Balance
01-Sap gains and restricted 31-Aug
2020 losses funds 2021
f f f f
General fund 2,819,329 5,950,109 (4,653,291) 4,116,147
Balance Income Expenditure Transfer to Balance
01-Sep gains and restricted 31-Aug
2019 losses funds 2020
f f f f
General fund 3,105,934 5,121,523 (5,342,220) (65,908) 2,819,329
Unrestricted funds realised by the subsidiary company
and included
in the
above amounts: Enil (2020:6nil)
Analysis ofrestricted fund movements
Balance Income Expenditure Transfer Balance
01-Sep general 31-Aug
2020 funds 2021
f f f
New Blood programme 325,000 (325,000)
EU Bridging the Creativity Gap 388,501 (253,232) - 135,269
325,000 388,501 (578,232) 135,269
Balance Income Expenditure Transfer Balance
01-Sap general 31-Aug
2019 funds 2020
f f
New Blood programme 339,936 428,000 (442,936) 325,000
Public education and creative awareness (246,908) 181,000 65,908
programmes
Awards programme 402,794 (402,794)
495,822 609,000 (845,730) 65,908 325,000

ANALYSIS OF GROUP NET ASSETS BETWEEN FUNDS
Unrestricted Restricted Total
E E E
As at 31August 2021
Fixed assets
Intangible
assets
39,191 39,191
Tangible assets for use by the charity 200,452 200,452
Investment
in subsidiary
1 1
Current assets
Debtors 504,125 504,125
Cash at bank and in hand 4,733,962 4,733,962
Current liabilities (1,359,220) (1,359,220)
Long term liabilities
4,118,511 4,118,511
As at 31August 2020
Fixed assets
Intangible
assets
114,949 114,949
Tangible assets for use by the charity 507,054 507,054
Investment
in subsidiary
1 1
Current assets
Debtors 465,724 465,724
Cash at bank and in hand 2,746,964 325,000 3,071,964
Current
liabilities
(1,015,363) (1,015,363)
Long term liabilities
2,819,329 325,000 3,144,329

Charityand Charity and
Group Group
2021 2020
E E
Within one year 187,500 300,137
Between two and five years 1,062,500 375,171
Within 5+years
1,250,000 675,308