D.l.A.L Great Yarmouth
CHARITY NUMBER 299909
DIAL
GREAT YARMOUTH
TRUSTEE REPORT AND FINANCIAL STATEMENTS FOR
THE YEAR ENDED 31 MARCH 2024
Prepared by
Carol Ramsden
Date
18 December 2024
Prepared fDr
DIAL

General Information
CEO Report...
Mission Statement
Public Benefits of DIAL.
Vision forthe Future
Achievements and Performance...
Funding.
Events.........-.-............
Chair of Trustees Report .
Reserves poli¢y................
Accounts and Independent Examiners Report..............
-10

General Information
Name of charity
DIAL GTYarmouth
Charity Registratlon
Registered charity in England and Wales charily number 299909
Address
Kingside 26127 King street, Great Yarmouth, Norfolk, NR30 2NZ- Telephone 01493 856900
e-mail info.@fjial-gr£aiyarm1uth.org￿k- Website ￿wW.￿l8.L-greA8 Y8rn￿LJth:0rg:.uk
Trustees
Vslerie PettiUChair- Stephen BowleslTruste8 - Paul Frosdick/Trustee - Penny
Lindenttrustee - Roger Gowen/Trustee - John ClarelTreasurer
Gilly Plumbtrrustee IResigned 2023.1
CEO
Jo Howes
Banking
HSBC, Great Y8rmouth, 40-22-22.
Accountant
Carol Ramsden FICB PM.Dip, 182 Dell Road, Lowestoft, NR33 9NX.

CEO Report
Here al DIAL Great Yarmouth, we're passionate a bout
offering support with money, bènefits, and debt advice to
residents across Norfolk and Waveney.
As a Financial Conduct Authority-registered charity, we
respond to a round 10,000 enquiries every year. With the
rising cost of living, we've seen even more demand for OL¢r
services, so this year wè've created a 'Friends of DIAL,
group. Thi8 group brings together volunteers a nd trustees to
help us reaoh and support more people and strengthen our
community collnections.
We're also proud to be advocates for the Disability
Contident scheme, and we were the first orga nisation in
Gre8t Yarmouth to achieve Level 3 stalus.
I n addition to our core services, we also coord in8te the Great Yarmouth VCSE Group,
which was set up in 2020, and run a busy charity shop that provides local people with
valuable tra ining and work experience.
In 2025, we'll be celebrating8 huge milestone-our 40th anniversary! We couldn't
have made it th is far withoLJt the support of our community.
From April 2023 to March 2024, DIAL was also supported by a dedicated team of...
21 Employee's
5 Trustee's
24 Volunteer's

Mission Statement
"Our mission is to enhance thc quality of life for individuals across the Borough of Gredt
Yarmoutlj and the surroundpng areas byproviding comprehensive money, debt and benefit
advice togetherwith employmentandhousingguidance. We are committed to offering
sxpertholistic guid8nce tailored to the unique needs ofeveryone, with a particular focus on
supporting thos8 living with disabilities. Through our dedicated services, we aim to
empower our clients, improve theirfinancial wellbeing. 8ndhelp them navigate the
challenges they face in their daily lives.
PubLic Benefits of DIAL
DIAL provides free. impartial, and confidential advice for disabled and vulnerable people
and their Carers in Gie8t Yarmouth. Services include benefit entitlement checks,
assistance with welfare applications. and accredited debt advice from qualified advisors
certified by the Institute of Money Advisors at Debt Relief Order level.
DIAL is fully accessible and open to everyone. The office is locatp.d in the heart of town,
snd offers outreach services throughout the Borough, covering both rural and urban areas
at various locations.
Vision for the Future
During 2024, DIAL introduced a new strategic plan. This sets out the core prioiities for the
organisation, helping it to effectively monitor and manage its resources and services. The
plan provides a framework for achieving best value, supported by having the f lexibility to
respond to com munity needs and rapidly changing events, such as those linked to
pandemics, clim8te change, and the economy. The plan will support DIAL to achieve its
overarching aim, which is to continue tD work with communities to break th8 cycle of
poverty and debt. To achieve this, the plan sets out three priority areas of work. These
focus on early intervention, providing good quality and responsive 8dvice, and progression
through volunteering, training, and work. Progress made towards deliveri ng the plan will be
captured in annual impact reports.

Achievements and Performance
Funding
The BudgetingTogether Project funded by the National Lotteryexceeded its targets, with
2,351 people 8ccessing advice. 23.762 enquiries. and 800/0 reporting wellbeing
improvements. It supported 20 schools and groups, engaged 12 volunteers, and retained
£2,957,032 through debt reduction and £2,190,685 via benefits support over the five ye8r
long project. The project had to address increased demand driven by more people falling
into debt due to the cost-of-living crisis, along with (I rise in housing needs and mental
health issues.
The Loan Shark Awareness initiative funded by the EnEiand Illegal Money Lending Team
was delivered by DIAL. This collaboration allowed DIAL to engage with three local schools
across the borough, reaching 162 children. The program included advisor-led sessions on
money management, loans. and illegal lenders, followed by t-shirt design activities
supported by the Reprezent Project. Additionally. information packs were dibtributed to the
children, which were intended to be shared with their families, reaching estimated 200
households.
The Know Your Neighborhood initiative delivered in conjunction with St. Georges Theatre
and funded by the Norfolk Community Foundation, aimed to identify i ndividuals interested
in volunteering and match them with opportunities in their chosen sectors across the
borough. As a result, DIAL successfully registered 87 individuals and socured volunteer
positions for them.
NCAN Hardship funding allowed DIAL to employ Staff dedicated to supporting residents
facing fin8 ncial difficulties, ensuring they could access the benefits they were entitled to.
Throughout the yearthe Waitingwell Project, funded by NHS England, supported 325
patients on the elcctive surgery waiting list at James Paget University Hospital. This
innovative initiative aimed to optimise patient wellbeing and readiness for surgery,
ensuring physical and mental preparedness for operation and recovery. By addressing
social. financial, and emotional needs, the project effectively bridged the gap between
referraland surgery.
The Norfolk Commu nity Fund INCFI provided funding for our Hot Spot initiative. which
offered 8 warm and welcoming space for struggling members of the community. Running

three sessions per week over twelve weeks, the initiative provided a safe environment
where people could staywarm, connect with others, and access support.
NCF also provided financial support from the Connecting Oid8r People fund, allowing
DIAL to extend its services out into the commu nity. This funding enabled us to reach and
suppoii older individuals, helping to reduce isolation and improve their well-being.
The Routes to Work and Skills Connect projects unfortunately concluded on 31.
December 2023, due to European Social Funding IESFI ending. Working in pa rtnership with
East Coast College, DIAL provided one-to-one mentoring, advice, and support to help
individuals progress into work, training or education. Support was often intensive and
tailored to specific needs, such as CV writing, developing interview skills, and completing
application forms. Skills Connect focused on young adults aged 16-24, while Routes to
Work supported those aged 25 and over. Throughout the project, DIAL assisted a total of
465 participants in either job searching, securi ng employment, or starting education.
Tenant Support fundingwas also secured from GYBC to support council tenants facing
financial diff iculties. This initiative aimed to reduce rent arres rs and offer general
budgeting advice.
AGE UK funded the Information, Advlce, and Advocacy IIAA) initiative, enabling DIAL to
provide telephone-based advice and guidance for referrals across Norfolk, with a focus on
the Great Yarmouth borough.
Other key tunders include East Coast College, which supported the Kick Start
Programme. Mary Magdalen. alongwith the Great Yarmouth Pathways project, funded by
the Trussell Trust to provide a multi-disciplinary worker at the local food ban k.
The Greatyarmouth Old People's Network IGYOPNI also funded slow cookers for
residents attending the Wa rm Hub, while Independent Age contributed to supporting older
people across the borough by promoting outreach services.
Events
Over the past financial year, DIAL has organised numerous events supporting the projects
and initiatives it has been involved in. Here are just a few highlights:
DIAL organised multiple events for its projects and initiatives throughout the year. From
January to March, it hosted drop-in sessions at St. George's Cafe, funded by Norfolk
Community Foundation's INCFI Warm Sp8ce initiative. These sessions provided a warm

refuge for financially struggling locals during the winter, offering free food, tea. and coffee,
along with f riendly conversation to help combat loneliness. As a result, DIAL staff assessed
clients, needs a nd connected them to relevant services within DIAL or external partners
offering specialist support beyond DIAL'S scope.
The Know Your Neighborhood event. held in partnership with St. George's Theatre Café on
23rd October2023, was a great success. Supported by Feathers Futures, Harbour Radio,
and Norfolk and Waveney Mind, the event attracted 46 attendees interested in
volunteering. As a resull, 36 residents registered with various organisations, expressing a
keen illterest in becoming volunteers. This nol only benef ited the individuals by improving
their health and well-being but also provided valuable support to the organisations, helping
them further their causes.
In September, DIAL held an open day at their King Street headquarters, Iiiviting internal &
external stakeholders and the gen8r81 public, to celebr8te the valuable contribution the
organisation makes to the community. The Mayor of Great Yarmouth attended together
with Henry Catorwho were both suitably impr088ed to learn more dbout the valuable
contributions DIAL and its staff mal<e lo the local community.
The International Women's Day event attracted over 40 attendees, with exhibitors
including local businesses offering wellbeing services such as manicures, Indian head
massages, and arts & crafls. Local services, East Coast College, and the NHS were
amongst the organisations represented.

Chair of Trustees Report
The year 2023-24 has been another incredibly busy pericid for DIAL, with demand for our
services higher than ever.
The ongoing support from our funders has enablttd us to respond swiftly to the evolving
landscape and the growing needs of our CDmmunity. As Chair ofTrustees, I would like to
extend my heartfelt thanks to ou r funders, staff, and volunteers for their unwavering
dedication to DIAL and the vital, trusted services we provide to r8sidents across the
borough.
Valerie Pettit
Chair of Trustees
18.12.24
Reserves policy
DIAL continues to hold six months in reserve to cover salaries and overheads together with
other related operational costs including rent, general run ning costs a nd utilities. DIAL
continues to hold reserves of £260k18pprox. 6mths running costs) to cover staffing costs,
the i ncrease in overheads, includ ing increase in rent and the huge rise IN utility costs. A
furtherimpact on salarycostswith the incresse in Employers, National Insurance
Contribution together with the increase in the Real Living Wage will also increase DIAL'S
annual overheads.

D.l.A.L. Great Yarmouth
CHARITY NUMBER 29W9
Accounts
31 March 2024
Carol Ramsden
FICB PM.Dip
182 Dell Road, Lowestoft, NR33 9NX
Telephone.. 07789 815390
Email.. ¢8rol.ramsden@oullook.com

O.I.AL. Graat Yarmouth
Approval statement
We approve the finan¢i81 slalefnenls. which comprise the Receipts and Payments Account, thè
Slalemenl of Assets and Liabilities and the relaled notes. We aCknO￿edge our responsibility lor the
slal
Is, including the appropriateness of Ilie applic£ble financial reporti￿ fr8mework aftd for
providing Carol Ramsden with the records, information 2nd explanations necessary for their
compilation.
Valgrie Pettit
Chairman
18.12.24

aryiiiiek"
the accounts
rpp()rt o
Report I'o tlic t￿11$1.eé￿l
mpmboi's of |.-
On accounts for the year
ended
i Vl
Charity no
{if any)
31. US, acJlLF
Set out on pages
report lo the Iruslees on my examination of the accounts of the above
charity ("Ihè TrLisI'I for the year ended al 2aZLF
R8sponsibiliti¢S and A," the charit>, truslocs of th@ Trual, YOLI ai-o responsiblp for the pr@Pc1f¢,tion
basis of report of the accounts in accordance with Ilie reqLiireineiils of the Charities Act
2011 {"the Act")
I repoit in respect of my Sxamination of the Trust's accounts carri&d out
undei" section 145 of the 2011 Act and in carrying out my examination, I
have followed tlie applicable Directions giveri by the Charity Comniissioii
unde¥r section 145151{bl of the Act.
I have cornpleled my examination. I confirm that no material niatters have
come lo mv attention {Dthp.r than that disclosed belnw "l in connection with
the examination which gives me cause lo believe ihat in, any matei-ial
respect..
accounting rècords werg not kept in accordance with section 130 of
the Act or
the accounts do not accord with the accounting records
Independent
&xam. inèr's stat.ftro.ent
I have no cone,erns and have corrie across no other mallers in connection
with the eKaiMination lo which altenlicin should be drawn in order to enable a
proper understanding of the aLcounts lo be resched.
Please delele the words in tl?e brackefs ifthey do not apply
Signed:
Date:
Name:
Relevant professional
qualilication(s} or body
(if any):
ri P(Th.t)IF
Address:
Alx)A
IER
Octobey 2018

Only (',oiTiplete if ihe exaininLJr needs to highlight mallers of concern (see C,C32,
Indet)endenl exaniinaliori of chai'ily 2CCOLinls". direclioiis and guidance for
QXrJminer$l.
Give here byief d¢.,talls of
aiiy tliat th
oxamiTreY wiskio* to
disclose.
IER
October 2018

D.I.AL. Great Yarmouth
Accountants. report on the financlal statements for Ihtt year 6nd&d 31.03.24 of
D.I.AL. Great Yarmouth.
INe have prepared the attached linancial statements frum the records. inforrnalion and explanations supplied lo us.
They are in accordance thèrewith.
Carol Ramsden
Garol Ramsden
FICB PM.Dip
182 Dell Road
Lowesloll
NR33 9NX
18.12.24

l).l.A.L. Great Yarmouth
Recglpts and Payments Accovnt
for the year gnded 31 March 2024
2024
2023
Income
599,902
543.833
Expense5
4Vages. s818ries and olher slafl costs
Ktotor, travel and subsistence experhsos
Ronl, rates, power and insufance costs
Repairs and renewals of property and equipment
Telephone, fax, slalionery and other office costs
Advertising and business enleriainmenl costs
Accountancy, legal and other professional fees
D&preci81ion and lossllprofil} on sale
Other business expenses
315,509
516
42,259
6,686
8.342
200
23,794
1.261
16,172
414,739
393.085
1,023
37.912
7.827
7,004
408
8.345
1,576
4,369
461,549
Proflt
185,163
82.284

D.I.AL. Great Yarmouth
Statement of Assets and Liabilitles
as at 31 March 2024
Notés
2024
2023
Fi¥ed assets
Fixtures, fittings and equlpmenl
6,042
6,303
Current assets
Banklbuilding gociely balances
Cash in hand
984,144
603
984,747
797,465
1,057
798.522
Currgnt Ilabllltles
Other liabilities and accruals
410
610
N91 current assets
984.337
797,912
Net a88efs
989,379
804,21S
Capital account
Capital account- Rèstricted
Nel profiUILossl - Reslricled
566.219
152,347
501,440
64,778
718,566
566,218
Capital account- Unrestricted
Nel profil- Unreslricled
237,998
32,815
220,491
17,506
270.813
237.997
989,379
804,215

D.l.A.L. Great Yamiouth
Notes to the Account5
for the year ended 31 March 2024
1 Proflt and lo$$ a¢¢ount analysls
2024
2023
Income
Donation - GY Older People's Nètwork
Birmingham CC- Money Laundering
Carers Voice Project
Communlty Organlsatlon Cost of Liwng Fund
Fees Re¢eived
Gifls and Donations
Grant- Age UK
Gtanl - 8ig Lottery Funded Piojects
Grant- ECC- Klckstarl
Grant- ECC- RTVVISkills Connect Proj.
Grant- GY Pathways Mary Magdalen
Grant- Geoffrey Walling
Grant- GYBC - Tenants Support
Gr8nt- GYOPN- Vvarm Hub
Grant- Independent Age
Grant- JPH Wellbeing
Grant - Lloyds Bank Foundation
Grant- NCF- NCAN- Hardship Fund
Grant- NCF- Wailing Well
Grant- Norfolk Community Fund
Gfant~ New-u Enterpris￿ Partner
Grant- Norfolk CommurTrily Foundation
Grant- Postcode Lollery
Grant- Sl Giles Trust
Grant- Sl George's Theal
NCC Green Space Event
Money Advice
Sale of Rags
Shop Taklngs
Sundry Receipls
2,000
2,000
4,960
47.175
52
2,088
10.748
128.601
3.981
165,913
11,643
7,500
38,339
2,500
2,903
34,545
68,235
185,066
11.643
24,835
19,261
25,000
2.586
48.000
12.302
18.336
50.715
12,302
26,444
2,592
35,328
22.309
14,260
15,047
500
4,129
824
32,936
286
597,860
8,361
415
25,696
6,878
541,364
Other business income
Interest receivable
Rental inoome
850
227
2.248
2,469
2.042
Waggs. salarles and other staff costs
Wages and salaries
Pension COnt￿bUt10[
S&lf Training and Welfare
303,246
10,705
1,558
315.509
378.748
13,721
616
393,085
Motor, travel and 5ubslstence expenses
Tt2ve5 #nd subsistttnce
516
1,023

D.l.A.L. Great Yarmouth
Notes to th6 Accounts
for the year onded 31 March 2024
Rent, rates. power and Insurance costs
Rent
Insurance
Light and heal
Ulilily costs
26,400
7,142
8,229
488
42,259
26,400
4,004
7,003
505
37,912
Repairs and renewals of propèrty and Èquipment
IT costs
Repairs and mainlenallce
4,834
1,852
6,686
5,172
2,655
7,827
TolephoTre, fax. statlonery and other offic8 Costs
Tfjlophone and fax
Slalionery and prinll
Software
Payroll Semces
5.226
1,996
210
910
8,342
4,314
1,354
198
1,138
7,004
Advertising and business entertalnment costs
AdVe￿'sIng and PR
200
408
A¢¢ountancy,1ogal and other profosslonal fees
Accountants fees
Olhor legal and professional
700
23.094
23.794
900
7.445
8.345
Depraclatlon and losÉl{profll) on sale
Depreciab'on
1,261
1,576
other business expen8e8
Subscriptions
Olher expenses
Bank ChargBs
Carers Voice Project
NCAN - Hardhsip Fund
Reprezenl Costs
Room Hir8
Wafmspace Cost ol Living
898
3,269
202
1,652
201
1,784
2,510
1,637
330
7,060
16,172
4,369

D.l.A.L. Great Yarmouth
Profil And Loss Accoufjl- Reslricled
For the year ended 31 March 2024
2024
2023
Incomg
8irmingham C.C. Money Laund&r
Car6rs Voice Projéel
Cointnunily Org8ni88llon Cost of Li
Donalioti- GY Oldèr People's Net
Grant- Age UK
Grant- Big Lotiery Funded Project
Gr8nt- ECC. Kickslart
Grant- ECC- RTWISkills Conn9cI
Grant- G.Y, Pathway$ Mary Magd
GraTrt- Geoffrey Walling
Grant- GYBC- Tenant8 Support
Grant- GYOPN- Warm Hub
Grant- Indèpendent Age
Grant- JPH Wdlbeing
Grant- Lloyds Bank FoUndat￿n
Grant- WCF
Giant- NCF- NCAN - Hardshlp Fu
Grant. NCF- Waiting Well
Grant- New-u Enterprises PartnEr
Grant- Norfotk Community Founda
Grant- Poslcode Lottery
Grant- st Giles Trusl
Grant- Sl. Gèor9ès Thèatrè
NCC Green Space Event
2,000
4,950
47,175
2,000
10.748
128,601
3.981
165.913
11,643
7.500
38.339
2.500
34.545
68,235
135,066
11.643
24,83S
19,261
25,000
ff8.336
26.444
50.715
12.302
2,592
48,000
12,302
3S,328
22.309
14,260
15,047
500
556,783
556,783
497.875
497.875
Gross profil
Expenses
A¢counlanl$ fees
Advertising and PR
Caiors Volce Prolect
Insurance
IT costs
ght and heal
NCAN Hardship Fun
Payroll S8ivic6S
Pension Gontributions
Profpssional lees
R9nl
RepaSrs and rnaSntpnan
RÉprezenl Costs
Software
St8ft training & w8lfare
Stationery and tthntlng
Subscriptions
Sundry pxppnses
T81ephone and postage
Travel and Subsistenc
Utility costs
Wages and sglari85
Warmspace Cost of LI￿n9
17001
12001
11,7841
17,1421
(4,6471
14,1151
12.5101
19101
110.7051
123,0941
126.4001
12081
11.637}
12101
I#oH)I
(1,2561
19981
17051
15.2261
12941
14881
1303.2461
I7.0￿)
19001
14081
14,0041
12.4991
13.5021
11,1381
113,7211
17,4451
113.2001
11981
16161
1791
14581
14,1531
18131
15051
1378,7481
P8g81 012

D.l.A.L. Great YarmDulh
Profil And Loss Account- Reslricled
For the year ended 31 March 2024
2Q24
1404.4361
2023
1433,0971
Net prolil
Page2tsf2

D.l.A.L. Great YarmoLtlh
Profil And Loss Accouiil- Unreslri¢led
For the year ended 31 March 2024
2024
2023
In¢Dme
Fees rL+ceived
Gifts antj Don81ioTrs
Interest
Money Advice
Rents
SalÈ of Rags
Shop Takings
ndiy Receipts
52
2,068
221
8,361
2,248
415
25.696
6.878
2,903
850
4,129
1,192
824
32,936
286
43,119
45.958
Gros3 profit
Expenses
Bank ¢harges
Depieciation
IT costs
Light and haal
Motor pxpettses
R8llt
Repairs and mainlenanr
Room hlrp
staff training & wellare
Slalionery and printing
Subscriptions
Sundry expenses
Teléphone and postage
Travel and subslstence
12011
11,2611
11871
14,1151
12021
11,5761
12,6731
13,5021
12101
113,2001
12,6551
11,644)
13301
16581
17401
11,2761
14401
12,5581
11601
19471
12211
110,3041
128,4521
N8t profit
Pago1of1