Trustees’ report for the Kinesiology Association (KA) for the year ending 31[ST] March 2025
Introduction
The Trustees present their annual report and accounts for the year ending 31[st] March 2025. The board of Trustees are very happy with the performance of the charity during the year and its position as at the 31[st] March 2025. The charity’s assets are adequate to fulfil its obligations. The board of Trustees consider that the charity remains in a strong position to continue its activities during the coming year.
Name, registration details and constitution of the Charity
Charity Name: The Kinesiology Association. The charity is also known by the abbreviation KA.
Legal registration details: Type of Charity: Charitable Incorporated Organisation 24[th] March 1988 Date of initial incorporation: 299 306 Charity registration number:
Registered Office and operational address and details: Office 80, Bowman House, Bowman Court, Whitehill Lane, Royal Wotton Bassett. SN4 7DB UK
Telephone: 01980 881646
Email: admin@kinesiologyassociaton.org Website: www.kinesiologyassociaton.org
Administrator: Clare Cooper
Legal Structure of the charity
The charity is constituted as a Charitable Incorporated Organisation (CIO) in England & Wales. The
governing document of the charity is the constitution of the CIO as approved by the Charity Commission in England & Wales (CCEW).
There are no restrictions in the governing documents on the operation of the Charity or on its investment powers other than those imposed by Charity Law.
The Trustees are all individuals.
Nature of the Governing Document and constitution of the charity
The charity is governed by its Memorandum and Articles of Association for a CIO, and Bye laws.
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Trustees
The Trustees are the governing body of the KA and there are currently 5 in number. The KA submits annual accounts and an annual report to the Charity Commission.
Current Trustees
Linda Belcher Chris Halls Christiane McKenzie Allison Prebble Sarah Tompsett
Statement of Trustees’ responsibilites
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The Trustees support and make the provision of funds for the maintenance of professional standards, and to increase public awareness of Kinesiology.
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Maintain a national register of persons who are authorised to practice or are training to practice and / or instruct generally the practice of Kinesiology, so that members of the public may be assisted to find qualified help from reputable qualified professional kinesiologists.
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Raise funds by contributions; fund bursaries, grants, continued professional development (CPD) seminars; ensure that members maintain insurance and first-aid certification.
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Ensure they continue to manage the charity effectively and understand and instigate any changes to regulation, governance and the law.
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Review and update information to ensure legality and maintain and support good professional standards and practice.
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Maintain adequate accounting records to comply with regulations made under the Charities act and for safeguarding the assets of the charity, taking reasonable steps for the prevention and detection of fraud and other irregularities.
The Trustees, in collaboration with its subscribing members, are continually finding ways to contribute in furthering the aims and objectives of the KA to promote Kinesiology, making sure the most appropriate promotional methods are employed
The Trustees delegate day to day management of the charity to the administrator, Clare Cooper. Additional paid support is provided by Linda Belcher and Sarah Tompsett, two of the Trustees, in the form of nominated projects to further the development of our training programme, which is essential to the continuing strength of the association.
Independent Examiner:
BluBooks Limited, Office 80 Bowman House, Bowman Court, Whitehill Lane, Royal Wootton Bassett. SN4 7DB.
Objectives and Activities of the Charity
The objectives of the charity as set out in its governing document:
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To advance and provide education in the field of Kinesiology (as derived from Applied Kinesiology).
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To educate the public of the value of Kinesiology (as derived from Applied Kinesiology) as a complementary therapy.
Public benefit that is provided by the Charity
The Trustees have had regard to the Charity Commission's guidance on public benefit in managing the activities of the Charity. In this respect the main purposes and aims of the Charity are:
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To promote Kinesiology (as derived from Applied Kinesiology): as a preventative healthcare resource; to help reduce pain and stress; to enhance wellbeing; to optimise human potential.
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To provide professional training programs for the general public and for established practitioners of orthodox or complementary healthcare.
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To maintain a national register of professionally qualified practitioners.
The major risks to which the charity is exposed and reviews and systems to mitigate risks
The major risk to the charity is loss of membership, which could be caused by a variety of factors. For example, a reduction in clientele attending members’ businesses (possibly due to cost of living pressures); cost of living pressures experienced directly by the membership; failure of the charity to incentivise membership renewal each year; failure of the charity to attract new members. To mitigate this, the charity continually seeks to support the membership in marketing and online presence, training and continuing professional education.
The Trustees take a sympathetic view to any members who is experiencing hardship and will review on a case by case basis whether membership fees could be waivered for a period of time
The Trustees are constantly looking at ways the association can ‘add value’ to the membership so that they can take advantage of the help and support we provide as an association.
The introduction of the training materials for use by our approved tutors has seen an increase in membership numbers, reversing the decline experienced in previous years. New members and the income from their membership fees, together with the retention of existing members are essential for the on-going success of the association.
Professional Standards
A revised Code of Ethics (CoE) was published in June of 2020 with an accompanying explanatory video made available to members via the Association website. The CoE is explained to all new students on the new KA training courses.
In 2023 we introduced a Code of Conduct for Tutors to identify quality standards for the training aspect of the association, as training has increasingly become a major area for investment. As this is a major focus for the association, we closely monitor this.
We have developed a student feedback process to gain input from students so we can provide feedback to tutors and monitor any changes we need to make to our training materials (and Code of Conduct for Tutors).
We have invested both time and money with our tutors to run feedback days to obtain and provide feedback to improve the student’s journey.
We continue to be registered with the Complementary and Natural Healthcare Council (CNHC). Recognition with the CNHC was achieved as part of a very strong working relationship with the Kinesiology Federation. The CNHC was set up with government support to protect the public by providing a UK voluntary register of complementary health practitioners. CNHC's register has been approved as an Accredited Register by the Professional Standards Authority (PSA) for Health and Social Care, a body accountable to Parliament. Registration with the CNHC is important for public awareness of the professionalism of Kinesiology and reinforces the high professional standards as originally developed by the National Occupational Standards (NOS) group, of which the KA was a part. In addition to recognition of professionalism and providing further confidence in Kinesiology to the public, the long-term goal of belonging to the CNHC is that this may allow for a closer working relationship with the NHS (particularly primary care providers) in the future. In addition, acceptance of Kinesiology by more private health insurers may be possible.
Diplomate Members of the Kinesiology Association are the only tier of membership permitted to register with the CNHC.
The KA maintains its data protection registration with ICO annually. The Trustees have worked to ensure the Charity and its members understand and apply GDPR regulations.
The KA has introduced an online complaints process to make this more transparent for the public, and complaints are handled in accordance with the Disciplinary Policy. In 2024_25 the association received no complaints.
Meetings
The Trustees meet regularly (usually every 1-2 months) via Zoom, with an additional face to face strategy day once each year to focus on the direction of the association for the year ahead. This day also serves to reinforce the strong working relationship, honesty and transparency between all trustees and the administrator.
In addition to taking minutes of Zoom meetings, a digital recording is also made and retained.
Affiliations and working in partnership with others
The KA continues to maintain a close working relationship with the Kinesiology Federation (KF). Over the years the KA has worked jointly with the KF on a number of projects:
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The CNHC initiative – to have Kinesiology recognised and registered with the CNHC.
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Providing guidelines for members of both organisations regarding what they can and cannot say in their promotional material, in accordance with the Advertising Standards Authority (ASA) rules.
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To ensure both organisations presented a united approach to the COVID lockdown rules.
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Ensuring that CPD days run by one organisation are available for members of both organisations to attend.
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The development of a joint brand - HealthHelpers - to promote Kinesiology techniques to the general public as self-help for general wellbeing, which benefits both organisations by raising the awareness of Kinesiology as a complementary therapy.
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In August 2024 the KA exhibited at CarFest, in conjunction with the KF and the Touch for Health charity, to promote HealthHelpers and demonstrate individualised Kinesiology treatments provided by practitioners. The KA exhibited under the banner of Health Helpers. During the show we gave ‘mini’ Kinesiology balances to over 150 people who visited our stand.
Balens Insurers
The KA have worked closely with Balens Insurers for many years to provide a relevant competitive block scheme insurance for the membership, students in training and the Trustees. To be accepted for insurance, members need to hold a current first aid certificate.
Membership
As of February 2025, the KA had 458 members:
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180 Professional Diplomate,
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49 Professional Certificate,
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56 Professional Associate,
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98 Associate,
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53 Foundation,
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22 Affiliate.
Income 2024/25 –
The majority of the total income of £59,385 has come from membership fees and events:
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81.4% (£48,340) membership fees
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9.6% £5,700 KA events
Our total membership income for 2024_25 has reduced because members are now given the option to spread their membership fees throughout the year, which has reduced the income spike in March. This will allow for income to be received more evenly throughout the year, without affecting overall subscription income.
Membership subscription fees have remained the same for members for last 25 years.
Expenditure 2024/25
Our total expenditure for the year is £41,670:
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29.9% (£12,475) is on administration fees,
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8.8%, (£3,686) KA events,
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5.6% (£2,335) Bursary costs
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3.8% (£1,594) Advertising & marketing,
Major activity in 2024_25
This year, the development and delivery of KA training courses has continued to be a central focus for the organisation. Alongside our foundation and diploma programmes, we have strengthened our bursary offering to ensure more students are able to access training regardless of financial circumstances.
A key highlight was the successful organisation of a KA event, which provided a valuable opportunity for students, practitioners, and tutors to connect, share knowledge, and raise the profile of Kinesiology.
We have also invested in our online learning provision, moving from Thinkific to the FreshLearn platform, which offers improved functionality and an enhanced experience for
students.
To support organisational growth and improve financial management, we have appointed a new accountant and introduced Xero accounting software.
Our students continue to come from two main groups: members of the public who have experienced Kinesiology and wish to learn muscle testing; and practitioners from other modalities, such as Nutritional Therapists, who recognise the additional value that muscle testing brings to their practice.
Our social media activity, managed by trustee Sarah Tompsett, continues to attract new members. Activity is scheduled to produce 2 posts per week and currently we have over 1,600 followers, representing both individuals and organisations. In any one month our posts are reaching over 3,500 people.
Supporting the membership
The Trustees continually review how the association can offer support to the membership.
We are able to offer CPD events where we organise interesting speakers on a great variety of subjects. While there is certainly a massive attraction to meeting up with colleagues, this can be impacted by the cost of arranging events, the cost to members of attending and increasingly their concerns at the environmental impact of travelling to locations.
We can provide members with ‘Pop Up’ display stands which we ship and return at no cost to promote members at local events.
The admin office can also provide laminated A4 and A3 poster with the members contact details overprinted
Leaflets and postcards are available to the membership.
We can produce short promotional videos for our members which they can use on their website and on social media.
We continue to offer our members referral to a service that helps them to create an easy to use, low-cost professional website, enabling members who do not currently have a site to easily gain a web presence. Through the work with the KF (mentioned previously) we can ensure that the wording used on these sites is not in violation of advertising rules, and we also provide a pool of images the members can use.
We also offer mentoring to professional members who would like help in developing their business. The charity has made up to 12 places available on business courses, fully paid for and offered free to members on a first come first served basis.
We have both Associate and Professional closed groups on Facebook. This is an excellent way for members to share questions, concerns and ask for advice from each other. It is also an excellent source to communicate new research in the field of Kinesiology and enables us to link with many other excellent Kinesiology groups and their members all over the world, as well as with other related therapies. The site is monitored by a volunteer member, the Trustees and the administrator to ensure that only good quality and relevant material is posted.
Grant making policies for members
We normally provide expenses to Professional members when working in care homes, hospices, NHS or schools. This provides an opportunity to increases public awareness of Kinesiology at a time when other therapies, such as Reiki and yoga, are being explored in some schools.
Money for talks
Payment is also offered to members when they give talks and demonstrations to groups of at least 8 people.
Tutor Training Bursary
The KA provides a teacher training bursary to support members who wish to become tutors of KA training courses. The bursary is for the Award in Education and Training (AET) qualification for professional members who qualify to become a tutor teaching KA-approved training materials. The KA pays for the costs quoted by The Academy of King’s Training as follows: £200 online, £240 face to face in the London area and £300 outside of London. A limit of £5000 per annum has been set for the total amount payable for students applying for the AET bursary.
Regional shows
The Trustees are increasingly supporting the membership to attend more regional and local shows around the country. Banners and leaflets are provided to members for all types of events.
Continued Professional Development (CPD)
The annual CPD requirement, to maintain Professional status, consists of 21 hours, which is equivalent to 3 days postgraduate training each year. The membership is highly motivated in self-directed learning and the CPD requirement is easily fulfilled with organised association days and an increasing number of related courses, available in various forms. Combinations of suitable material which members can use to achieve their CPD and which
provide flexibility of choice may be incorporated from the following areas: submitting a case study; support on a KA stand at a Trade Show; seminars run by supplement or nutrition companies; advanced Kinesiology techniques; subjects which are allied to Kinesiology, such as energy work, flower essences, aromatherapy oils, tapping, sound therapy; practice management and business development; interpersonal skills, marketing and relevant social media; health-related on-line materials; webinars and podcasts (with members providing a synopsis of a minimum of 400 words). Relevant literature, including magazine subscriptions, is also acceptable (read or audio, with a written synopsis requirement) and we have developed an online reading room with suggestions. If a member is undergoing Tutor training, they do not have to submit additional CPD for the year in which they are training. First Aid, Anatomy and Physiology, and Nutrition qualifications do not count towards the CPD requirement. Members need to submit their completed annual CPD by 31[st] December.
Our administration system allows the administrator and the members to easily check and see whether they are maintaining enough CPD hours to complete the required CPD activity during the year.
Newsletter / member updates
We produced 8 newsletters / updates during this last period. The newsletters are sent via email with back issues available to our members on the KA website. Whilst informing members of forthcoming seminars, they have also provided a range of topical information, professional members CPD, a series of ‘how to’ videos to help members better understand their dashboard on the KA website and various kinesiology techniques.
Alan Noguer Bursary
In the 2024_25 financial year, the Alan Noguer Financial Hardship Bursary was awarded to five students, awarding a total of £7,500 to support their costs over the course of their diploma training (courses last for 12 months and start at different times throughout the year).
Public Benefit
Between April 2024 and March 2025, the KA public Facebook posts have focused on raising awareness of key health and wellbeing topics while promoting the benefits of Kinesiology. Content has included:
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Information on upcoming training courses and professional development opportunities.
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Posts on mental health awareness , with practical advice for supporting emotional
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wellbeing.
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Guidance around nutrition and gut health , highlighting the link between diet and overall vitality.
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Success stories from clients and students, demonstrating the positive impact of
Kinesiology in practice.
This emphasis on self-help, education, and real-life outcomes has strengthened our public engagement, and we will continue to share posts that encourage people to take proactive steps in managing their own health.
Policy on reserves
As at the end of March 2025 our bank account reserves are £45,928.
This year, the Trustees agreed to continue supporting the training programme with the understanding that, if necessary, part of our reserves would be used to fund key activities. We successfully undertook all planned activities, primarily the development of new online training materials. This use of reserves is not a true reflection of our financial position, as noted earlier, due to recent changes in how membership fees are collected.
Looking ahead, the Trustees remain committed to using reserves where appropriate to further strengthen and expand our training resources. We are confident that adequate reserves are in place to support the full range of the charity’s activities.
Future developments
In the coming year, we are investing in a new CRM/CMS system - VeryConnect - to improve administrative efficiency and enhance member services. This system will:
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Allow members greater flexibility in managing their own accounts
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Enable direct communication and community-building within the platform
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Provide increased value for membership
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Reduce administrative workload, freeing staff to focus on core activities
We have also introduced Efficasafe, a tool designed to help members manage and track client safety regarding interactions between nutritional supplementation and conventional medicines, ensuring best practice standards are consistently maintained.
Additionally, the Trustees have agreed to host a KA weekend event, subsidised for our members, to encourage professional development, networking and community building within the association.
Gift aid
The KA is recognised by HMRC for Gift Aid and for this last financial period amounted to £5,704.45 via this scheme, although this was not claimed by the charity within this financial period.
Availability and adequacy of assets of each of the funds
The board of Trustees is satisfied that the charity’s assets in each fund are available and adequate to fulfil its obligations in respect of each fund.
Share capital
The organisation has no share capital.
Financial reporting
As a CIO and a non-company charity, the yearly accounts are reported as Receipt and Payment accounts.
Signed on behalf of the KA Trustees
Mr Chris Halls KA Trustee
| Charity Name | No (if any) | |||
|---|---|---|---|---|
| Kinesiology Association | CE024714 | |||
| Receipts and payments accounts | CC16a | |||
| 01/04/2024 Period start date For the period from |
To | 31/03/2025 Period end date |
| Section A Receipts and payments | Section A Receipts and payments | ||||
|---|---|---|---|---|---|
| A1 Receipts | Unrestricted funds to the nearest £ 45,376 7,269 - 5,700 - 1,040 - - 59,385 - - - 59,385 12,476 - 2,335 704 1,594 1,912 2,118 3,225 2,961 2,469 1,856 9,166 5,532 508 836 - - - - - 47,692 - - - 47,692 11,693 - 84,292 95,985 |
Restricted funds to the nearest £ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - |
Endowment funds to the nearest £ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - |
Total funds to the nearest £ 45,376 7,269 - 5,700 - 1,040 - - 59,385 - - - 59,385 12,476 - 2,335 704 1,594 1,912 2,118 3,225 2,961 2,469 1,856 9,166 5,532 508 836 - - - - - 47,692 - - - 47,692 11,693 - 84,292 95,985 |
Last year to the nearest £ |
| MembershipDonations | 45,376 | 36,543 | |||
| TrainingMaterials | 7,269 | 7,115 | |||
| Gift Aid | - | 6,640 | |||
| KA Events | 5,700 | 9,120 | |||
| Donations | - | 174 | |||
| Interest Received | 1,040 | 862 | |||
| - | - | ||||
| - | - | ||||
| Sub total(Gross income for AR) |
59,385 | 60,454 | |||
| A2 Asset and investment sales, (see table). |
|||||
| - | - | ||||
| - | - | ||||
| Sub total | - | - | |||
| Total receipts A3 Payments |
|||||
| 60,454 | |||||
Administrator fees |
12,476 | 28,759 | |||
| Association costs | - | - | |||
| Grants | 2,335 | 478 | |||
| Insurances | 704 | 662 | |||
| Marketing | 1,594 | 4,345 | |||
| Meetingcosts | 1,912 | 669 | |||
| Rent | 2,118 | 1,826 | |||
| Mem Man System and Software | 3,225 | 6,897 | |||
| Print,Post,Stationery | 2,961 | 193 | |||
| Professional cost | 2,469 | 850 | |||
| Trustee expenses | 1,856 | 1,209 | |||
| KA event | 9,166 | 7,502 | |||
| Training | 5,532 | 11,155 | |||
| Telephone | 508 | 288 | |||
| Sundrycosts | 836 | 1,884 | |||
| - | - | ||||
| - | - | ||||
| - | - | ||||
| - | - | ||||
| - | - | ||||
| **Sub total ** | 47,692 | 66,717 | |||
| A4 Asset and investment purchases (see table) |
|||||
| , | - | ||||
| - | |||||
| **Sub total ** | - | - | |||
| Total payments Net of receipts/(payments) A5 Transfers between funds A6 Cash funds last year end Cash funds this year end |
|||||
| 66,717 | |||||
| 11,693 | - | - | 11,693 |
- 6,263 | |
| - | - | - | - | - | |
| 84,292 | - | - | 84,292 | 90,666 | |
| 95,985 | - | - | 95,985 | 84,403 |
CCXX R1 accounts (SS)
28/01/2026
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Section B Statement of assets and liabilities at the end of the period
| Categories Signed by one or two trustees on behalf of all the trustees B1 Cash funds B2 Other monetary assets B4 Assets retained for the charity’s own use B5 Liabilities B3 Investment assets |
Gocardless Signature Details Details Barclays Current Account Barclays Reserve Account Paypal Details Details Total cash funds Details |
Unrestricted funds Restricted funds to nearest £ to nearest £ 20,404 - 68,968 - 993 5,620 - 95,985 - OK OK Unrestricted funds Restricted funds to nearest £ to nearest £ - - - - - - - - - - - - Fund to which asset belongs Cost (optional) - - - - - Fund to which asset belongs Cost (optional) - - - - - - - - - Fund to which liability relates Amount due (optional) - - - - - Print Name |
Endowment funds to nearest £ |
|---|---|---|---|
| - | |||
| - | |||
| - | |||
| - | |||
| OK | |||
| Endowment funds to nearest £ |
|||
| - | |||
| - | |||
| - | |||
| - | |||
| - | |||
| - | |||
| Current value (optional) |
|||
| - | |||
| - | |||
| - | |||
| - | |||
| - | |||
| Current value (optional) |
|||
| - | |||
| - | |||
| - | |||
| - | |||
| - | |||
| - | |||
| - | |||
| - | |||
| - | |||
| When due (optional) |
|||
| Date of approval |
|||
CCXX R2 accounts (SS)
28/01/2026
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