CHIU)
POVERTY
CTION
Child Poverty Action Group
(A Company Limited by Guarantee)
Report and Financial Statements
Year Ended 31 March 2025
Company Registration number 1993854

Child Poverty Action Group
IA Company Llmited by Guarantee)
Report and Financial Statements
Year Ended 31 March 2025
Contents
Trustees, report incorporating the strategic report ................................................................................................ 3-29
Independent auditors, report .
. 30-33
Statement of financial activities
.34
Balance sheet............................................................................................................................................................-..-.......... 35
Statement of Cash Flows.................................................................................................................................................... 36
Noles to the financial statements
37-51

Child Poverty Action Group
(A Company Limtted by Guarantee)
Report and Financlal Statements
Year Ended 31 March 2025
The charity's aims
Objects of the charity
The objects of the charity are to prevent poverty among children and families with children and to
promote action for the relief directly or indirectly of such poverty, in the UK.
Our vision
Our vision is of a society free from child poverty, where all children can enjoy a childhood without
financial hardship and have a fair chance in life to reach their full potential.
Our theory of change:
By promoting our values, we advance Ihe public and political will for a society free of child poverty
By developing evidence-based solutions, we encourage policymakers and practitioners to act to prevent
and end child poverty
By campaigning, we work towards social and political change that will keep families from poverty
By developing and sharing our social security expertise, we help maximise families. resources, inform
our evidence for change and, throLFgh our social enterprise, sustain our income
Our strategic objectives are:
Objective 1 strengthen public commitment to end child poverty
Objective 2 - ensure government adoption of evidence-based policy solutions to child poverty
Objective 3 - use our expertise to maximise family incomes and reduce child poverty
Objective 4 - continue to be a sustainable charity
Objective 5 - be a great place to work

Child Poverty Action Group
(A Company Limited by Guarantee)
Report and Financial Statements
Year Ended 31 March 2025
Key activities, achievements and performance in 2024-2025
Daliiiarjng pijblip bap.afit
The charity's Trustees have had due regard to the Charity Commission and OSCR guidance in relation to
delivering public benefit, and particularly in relation lo benef iting a section of the public and to fee
charging activities. CPAG'S work is specif ically aimed at benefiting the 4.5 million children in the UK
growing up in poverty, and their families. Some of the second-tier support we provide through
publications, subscriptions and training to frontline advisers is charged for with different levels of
charge levied depending on the nature of the organisation. In addition, some published material is
provided on a heavily subsidised basis to individuals in receipt of state benefits.
Child poverty in the UK in 2024
Child poverty in 2023124 stood at 4.5 million, a devastating record high. The two-child limit to benef it
payments is a key driver. BLrt Scottish government interventions that CPAG has been instrumental in
securing, not least the introduction and increases to the value of the Scottish child payment, are having
a substantive effect - with a four percenlage point reduction in child poverty in Scotland in 2023124.
Positive changes for children and familles this year
A new child poverty taskforce will publish a UK-wide child poverty strategy in 2025.
The Scotlish government announced it will effectively abolish the two-child limit in Scotland
from 2026.
Free school meals extended to all families getting universal credit in England.
Expansion of maintained sector nurseries in England.
A fairer level of deductions will allow households claiming universal credit to pay back debts at a
lower rale.
The UK government has made further investment in the household support fund and
discretionary housing paymenls.
More people will benefit from carer's allowance after a change to the earnings threshold.
The UK government is investing in employment support.
CPAG in numbers
percatyP)int reduction inchld povetyin
Scotland
i o pwcattWPO
int reducticn in the rate of ded￿tionS
15,000
children will be lifted out of povety in Scotland
the Iwo-child limit is mitigLlted
30,000 people.
upported through our helpline for CKlvisers

Child Poverty Action Group
{A Company Limited by Guarantee)
Report and Financial Statements
Year Ended 31 March 2025
Spotlight on our work engaging with politicians and policymakers
This year saw the election of a new government at Westminster. In the pre-election period, we focused
on keeping child poverty high on the agenda through generating media coverage. We also met with key
MPS and advisers of different political parties. Significantly, the Labour party committed to deliver an
ambitious child poverty strategy in ils manifesto. In the run up to the election, the two-child limit in
particular was high profile, getting coverage in debates. In one debate, Ihere was pressure on the two
main parties after all the other candidates came out against Ihe two-child limit.
Building blocks:
How to deliver a
child poverty
strategy
The new UK government announced a new Child Poverty
Unit and Child Poverty Taskforce within l O days of the
election, inviting CPAG to meet ministers and then to engage
in evidence gathering for the Taskforce. We ran two
roundtables on income for ministers and off icials - one on
income from social security and one on income from
employment. We published a report alongside Save the
Children
'Buildin
Blocks,
informed by these roundtables
as well as interviews with 40 experts about how the child
poverty strategy should be implemented and the policies it
should contain. We launched the research at a private
roundtable, hosted by our funders Impact on Urban Health.
Alison McGovern MP, minister for employment, was in
attendance. We held events for officials in the Child Poverty
Unit to inform and influence their work. We continue to have
regular engagement with ministers, advisers and off icials as
part of efforts to secure a meaningful child poverty strategy.
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tOOTdin8iion
We have also played a signif icant role in ensuring the sector
is as aligned as possible, holding the line on the importance of abolishing ihe two-child limit and benefit
cap, the need for investment in social security more generally, the need to expand free school meals
eligibility, and highlighting too the importance of specifying targets in the strategy. Our activities have
included regularly convening sector
CEOS to agree collective actions, and
supporting the work of the End Child
Poverty coalition.
We have also supported Changing
Realities - a collaboration between
parents and carers on a low income,
Ihe University of York and CPAG with
structured engagement with the
Taskforce. This has included
supporting parents to meet ministers
and secretaries of state. In November
2024, 12 participants shared their
powerful testimony about what needs
to change and why at a meeting at l O Downing Street with ministers and senior civil servants,
symbolically powerful moment. A special adviser commented: 'normally the people who get through
Changing Realities meeting secretary of state for education
Bridget Phillipson to discuss poverty and special educational
needs. March 2025. Photo.. Paul Shields

Child Poverty Action Group
IA Company Limited by Guarantee)
Report and Financial Statements
Year Ended 31 March 2025
these doors have whole teams of public affairs and paid officials lobbying for them; but you have done
it yourselves, with grit, determination and all the while facing the daily harm that poverty causes.
Changing Reaif(les outside No l O, November 2024. Photo.. Alex Holland
We have worked to promote what is working in the devolved contexts, publishing a State of the Nations
report on what can be learned, and running an event in the House of Lords on the benefit of cash
responses to poverty as exemplified by the Scottish child payment. We have also engaged at a local
level within England, such as with individual councils, the Mayor of the North East and the Mayor of
London. In London, we contributed to the evaluation of the first year of the universal primary free school
meals programme, highlighting the many benefits of this approach, leading to a decision by the Mayor
of London to further commit funding to this programme.
We continue to focus our work on influencing the UK-wide child poverty strategy ahead of its publication
in autumn 2025.
In Scotland, we have focused on the restoration of the overall value of children's benefits (with specific
focus on the role of the Scottish child payment). We have engaged directly with the f irst minister and
cabinet secretary on several occasions, as well as with the leader of Scottish Labour and senior
spokespeople in other opposition parties, and with special advisers in order to ensure child povety
remains a top priority. The f irst minister has said child poverty is his 'first priorily,. The recent child
poverty figures show child povety is falling in Scotland. The Scottish government has pledged to
mitigatethe two-child limit by 2026. We have worked to ensure a Scotland perspective informs the new
UK government's child poverty thinking.
In Wales, we presented at the Welsh governmenvs Child Poverty Conference, met with its Child Poverty
Strategy external advisory group. and regularly attend the Child Poverty Strategy External Reference
Group with officials. The future generations commissioner has called on the Welsh government to
expand universal free school meals to children in secondary schools. Plaid Cymru has pledged a child
payment similar to the Scottish child payment if elected. Our senior education policy officer has been
appointed chair of the children's commissioner for Wales, advisory group.

Chlld Poverty Action Group
IA Company Limited by Guarantee)
Report and Financial Statements
Year Ended 31 March 2025
Delivering our objectives
Objective l - strengthen public commitment to end child poverty
Campaigning on the two-child limit
We maintained focus throughout
the year on our priority ask for
the child poverty strategy - the
abolition of the two-child limit.
The policy is the biggest driver of
rising child poverty, so removing
it (and the benefit cap, see
below) is vital to start to reduce
child poverty. We worked to keep
the policy, and child poverty
more widely, prominent
throughout the general election
campaign. For example, the two-
child limit became a topic of
debate in the ITV Election
Debate, with the Liberal
Democrats, Green Party, Plaid
Cymru and Refortn UK calling for
it to be scrapped.
IHERE ARE
S18IINGS
IU57 LIKE US
IIID THE
TWO.CH
A billboard calling for an end to the two-child limit, Labour party
conference, September 2024 Photo.. Mark Gowlett @ MMG
We have used moments like the anniversary of the policy, party conferences and the autumn budget to
draw public attention to the impact of the policy on children, and have worked closely with otheis
including the End Child Poverty Coalition and Save the Children for maximum effect.
We have generated new insight on the impact
of the policy on child poverty, with our analysis
showing that 109 children a day are being
pulled into povety by ihis policy alone. We
undertook interviews with families affected,
publishing these in a report (
swillo
et worse
lo highlight the harms of the policy
and why the new government needs to scrap it
or be left with a legacy of worsening child
poverty.
' r4As*J
109 kids are being pulled into povety
thetwo-child limit remains in
In addition to our public campaigning, we have
been advocating strongly behind the scenes,
meeting MPS, mayoral teams, and other
political figures to advocate for our posilion
and why it's a priority issue.
A campaigning postcard on the two-child Simil.
After sustained pressure from CPAG in Scotland and others, the Scottish government committed to
mitigate the effects of the two-child limit as far as possible by 2026.

Chlld Poverty Action Group
(A Company Limited by Guarantee)
Report and Financial Statements
Year Ended 31 March 2025
A stunl to draw attention to the two-child limit anniversary led by End Child Poverty,
April 2024. Photo-. Jonathan Hyams
Working with people wlth Ilved experienee
In addition to supporting its structured engagement with the Child Poverty Taskforce, we have worked
with Changing Realities on several projects. The Hope Starts Here campaign sets out how children are a
huge source of hope, but many are held back and denied opportunities. Participants also developed a
Programme for Government setting out what they want to see from the new government. We have
helped recruit more than 40 new participants in Scotland. We have supported participants to address
the media, take part in campaign opportunities and speak at various events, including a Treasury select
committee evidence session on the importance of cash and at a roundtable with MSPS on the Scottish
child payment, and a roundtable at the House of Lords for Ihe Family Finances project (see Social
security in Scotland below).
Our London Youth Panel has expanded with 12 new members. Members have met with the Low Pay
Commission, helping secure a higher minimum wage for younger workers. The UK will move towards
single minimum wage for all adults. Members made a submission to the Department for Education's
Curriculum and Assessment Review. A panellist alsa spoke at Labour party conference, and one
contributed to the'reverse select committee, parliamentary event, questioning members of the work
and pensions and education committees on tackling child poverty.

Child Poverty Action Group
(A Company Limited by Guarantee)
Report and Financial Statements
Year Ended 31 March 2025
44XDI
POVÈrty
4JP
A campaigning momenl lo draw attention to the child poverty statistics led by CPAG with End Child Poverty,
March 2025. Photo.. Kate Stanworth
Objective 2 - ensure government adoption of evidence-based policy
solutions to child poverty
We draw on our extensive evidence base lo advocate for solutions to child poverty. This includes our
Early Warning System (see more under objective 3 below), and our work with those with lived
experience. Our evidence feeds into our policy reports and brief ings for politicians and parliamentary
committees.
Universal credit
The Labour manifesto promised a review of universal credit to look at changes that could be made
within the existing framework. Drawing on our welfare rights and policy expertise we published a new
report,
nivers
thre
-JgLLlan, to set out priorities that would make the most difference for
families. Some require investment, but some are cost neutral. The recomTnendations are on adequacy,
the design and function of universal credit, and universal credit's relationship to work. The newly
appointed minister for social security and disability Stephen Timms spoke at our welfare rights
conference in September.
In its first Budget, the UK government reformed deductions in line with what we have long called for -
reducing the rate to 15 per cent of the standard allowance in universal credit.
In addition to our work on the two-child limit (described above), we have continued to highlight the
impact of the benefit cap, and the need to scrap both policies. This includes our work with academics
on the
r F milie
ro
ec
highlighting the very ieal consequences for families

Child Poverty Action Group
(A Company Llmited by Guarantee)
Report and Flnanclal Statements
Year Ended 31 March 2025
of these policies. We also worked with Shelter and Women's Aid on a report.- Wh
household benefit ca
is vilal for families children and survivors of abuse.
in
We concluded our project on 'managed migration. to universal credil this year and published the final
report, Mana
edmi
ration 7. Managed migration is the process whereby people move from older
benefits like income support and tax credits to universal credit. Thanks to support from the abrdn
Financial Fairness Trust, we identified the key issues affecting claimants going through managed
migration, and advocated for change to the process. We briefed MPS on the impact the transition was
likely to have on their constituents.
Disability benefrts
The UK government set out a series of changes to sickness and disability benefits, some of which are
being consulted on, and others which are not. The non-consulted changes are in a Bill introduced to
parliament in June 2025. They inilially included large cuts to sickness and disability benefit rates and
tighlened eligibility criteria which would have resulted in a net reduction in social securiiy expenditure of
£5 billion a year by 2029130. We pointed out that this would have been the biggest cut to sickness and
disability benefits in a generation, pushing 50,000 children inlo poverty, and reducing living standards
for many more. Our analysis, which generated significant concern among MPS, showed that the £5
billion cut by 2029130 masked the long-term impact of the changes.
We briefed MPS throughoutthe debates. Many ofthe changes in the Bill were removed due to MPS
applying pressure on the government. There will now be a review of personal independence payment
(PIP) before any changes are made to the benef it. The review will be conducted with disabled people
and organisations and is due to report in autumn 2026.
However, the halving of the UC health element for the vast majority of people claiming it for the first
time after April 2026 remains. The UC health element provides financial support to people with an
incapacity to work. We estimate this will push an additional l 00,000 children into poverty in the long
run, as well as reducing living slandards for many more.
We have also briefed MPS and other organisations on Ihe proposed changes focused on the design of
the social security system. Some of these have the potential to improve the system, but some will
entrench the flaws in the current system. We continue to work with other organisations to ensure any
reform impioves the circumstances of people who rely on our social security system.
Social security in Scotland
Our Stren
thenin
Social Sec ri
in
t funded by The Robertson Trust is identifying why
families are missing out on the Scottish child payment and other Scottish national and local family
paymenls, highlighting where the payments are creating financial uncertainty for families. This includes
conducting research with frontline advisers, parents and carers. We frequently meet officials and
politicians to inform how devolved parts of the social security system operate and are involved in the
Scottish Campaign on Social Security to bring the sector together on priorities for change.
We are working with the University of York and the LSE as policy partriers in the Family Finances project
to belter understand the impact of the Scottish child payment and ensure policy lessons are heard at
Holyrood and Weslminster.
Our Early Warning System evidence and expertise informed the development and amendment ofthe
Social Security (Scotland) Amendment Bill, securing significant redrafting, amendment and changes to

Child Poverty Action Group
(A Company Limited by Guarantee)
Report and Financial Statements
Year Ended 31 March 2025
11
guidance that improve the effectiveness of the Scottish social security system. It also secured changes
to the Scottish welfare fund.
Other reforms to support in the social security system
We have been involved in highlighting the carerfs allowance scandal, caused by the cliff edge cut-off if
earnings exceed a certain level. Many of those affected have inadvertently fallen foul of this and been
required to pay back substantial amounts. The UK government has committed to a review into this. It
has also changed the carerfs allowance earnings threshold, which will allow carers to work up to 16
hours a week at the minimum wage. In previous years, the earnings threshold for carer's allowance
hasn't kept track with minimum wage increases. This has resulted in carers having to either reduce their
hours, or be subject to overpayments of carer's allowance that have then been clawed back, in some
cases resulting in prosecution. The government has also invesled in the household support fund.
As well as advocating forthe changes to the way the system works, we push for changes to how it is
talked about. While this has improved in some areas, we know that much of the rhetoric remains
stigrnatising, and adds to the challenge we're up against. Alongside Changing Realities, we are pushing
for the government to talk about support for families in more positive ways.
Free school meals
Our authoritative analysis and relentless campaigning on free school meals continued this year,
contributing to the announcement in June 2025 that free school meals would be expanded in
September 2026 to all children in families in England receiving universal ciedit.
We looked at free school meals and who misses out in Yorkshire and the Humber and published ne
anal sis on free school meal
rovision across the four nalions. We also examined the level of debt
families are incurring for school meals in primary schools across England.
We added to our evidence base further through the lived
experience evaluation we undertook an the roll out of
universal primary tree school meals in London. Among our
findings was that the policy is easing the pressure on
family budgets, with families living on low incomes
benefiting the most.
'Mymum tells me she can spend
money on trips and more things at
school as she noticed the [dinnerJ
money stopped coming from her
account.,
In addition to pushing for more children to benefil from free
school meals, we have contributed to campaigning efforts
calling for national auto-enrolment onto the scheme. The
Education Select Committee recommended auto-enrolment be included in the Children's Wellbeing and
Schools Bill citing our oral evidence to the Committee.
Year 5 pupil who receives universal
primary free school meals in London
In Wales, we supported Public Health Wales to meet with schools to discuss School Food Standards
which are being updated. CPAG is also on the steering group for the Welsh government's evaluation of
the universal primary free school meals policy.
The cost of a Child
Our annual Cost of 8 Child analysis in 2024 found that many households continue to face a shortfall in
meeting the minimum acceptable standard of living. Rising costs and real-terms social security cuts
mean that even couple families with two children where both parents work full time for the minimum
wage are £138 a week short of what they need for a no-frills but dignified living standard. These
families can meet only 82 per cent of their costs. In 2008 they could cover 93 per cent of costs. A single

Child Poverty Action Group
(A Company Limited by Guarantee)
Report and Financial Statements
Year Ended 31 March 2025
12
parent working full time forthe minimum wage is now £192 short each week, meeting only 69 per cent
of the family s costs, compared to g7 per cent in 2008. In Scotland this lone parent family does a bit
better, covering 79 per cent of the cost of a child, and the couple family can cover 90 per cent.
Education
The Cost of the School Day in Scotland continues to support schools and local authorities to remove or
reduce financial barriers to education, including through the Cost of the School Day Voice network. The
network now has members in more than 320 schools. In March we organised an event for members of
the network to meet the cabinet secretary for education and skills to share findings from their 'Big
Question, on how lack of money affects their education, with particular focus on food, school trips, and
what helps them feel ready to learn.
MkKlnJ
31p u$ffght
fpo
Ye
Cost of the School Day Voice network members
In Wales, our Cost of the School Day - Every voice heard project (funded by the National Lottery
Community Fund) helps schools and local authorities to identify and overcome cost barriers to
education, so that all pupils can have the same school experience. We have introduced Youth Voice
Champion groups in three schools. Young people are advocating for the changes they want to see.
This year we have also established Youth Voice Champions in London, with participants completing an
eight-week programme and feeding back to their school leaders on cost barriers to education. This was
part of ouryoung Leaders project funded by the National Lottery Community Fund.

Child Poverty Action Group
(A Company Limited by Guarantee)
Report and Financial Statements
Year Ended 31 March 2025
13
We have worked extensively on the Children's Wellbeing and School's Bill, providing oral evidence to the
Public Bill Commitlee and the Education Select Committee. The Bill makes positive changes to tackle
school uniform costs and to introduce free breakfasl clubs in primary schools in England. which began
to be rolled out in April 2025. While highlighting that much more is needed to reduce child poverty, we
welcomed these changes as recognition that the cost of the school day remains prohibitive for too
many families.
We have also shared our evidence of what works and best practice with teachers including through an
ongoing partnership with the NEU and events with the Confederation of School Trusts. We have reached
early-career teachers through to headteachers. Subjects covered include poverty and education,
tackling poverty in the classroom, free school meals and stigma.
We continue to convene the Education Anti-Poverty Coalition, formed of school governors, head
teachers. teachers, PTAS and others working in schools to campaign on the impact of child poverty on
education, and for action that gets to the root cause.. insuff icienl family income. This work has included
a joint budget submission and a lelter to the secretary of state for education calling for the abolition of
the two-child limit.
Strength in working with others
As well as working with others in the education sector, we collaborate with a range of organisations. We
host the End Child Poverty coalition, which publishes local child poverty statistics annually. We have
supported the coalition to engage on the child povety strategy, working together to advocate for aur
collective red lines. We also co-ordinate End Child Poverty activity in Scotland, ensuring that consistent
shared messages on action needed reaches policy makers. And we collaborate with organisalions
outside the children's and anti-poverty sector, for example we published a briefing with RNIB and Age
UK on 'mandatory reconsideration, in universal credit.
Objective 3 - use our expertise to maximise family incomes and reduce
child poverty
Advice and evidence
We continue to deliver our highly-valued second-tier service for advisers who support the public with
issues around their benefits, and the demand has been significant. Available by phone and email, our
free expert social security advice lines are open f ive days a week for frontline workers, which
sometimes includes MPS, caseworkers, helping people get the social security support they need. Our
advisers responded to 7,703 cases helping an estimated 30,000 people this year
We run a bespoke service for Trussell, and responded to 860 social security advice queries from
advisers working in food banks as well as providing training. We coach advisers with appeals and more
complex cases, reviewing and editing mandatory reconsideration and appeal paperwork, and advising
on representation.

Child Poverty Action Group
(A Company Limited by Guarantee)
Report and Financial Statements
Year Ended 31 March 2025
14
What we hear through our advice services feeds into
our Early Warning System, giving us a better
understanding of how changes to the social security
system, including the roll-out of universal credit, are
affecting the lives of children and families. Advisers
and claimants directly tell us about the problems
they are experiencing, many of which are systemic
and affecting lots of other people. We published a
brief i
eri
niv
this year. The intelligence from our Early Warning
System informs much of our policy, research and
campaigns work (see above), and also feeds into the advice we give frontline staff through our training,
publications and advice service to ensure we are upskilling adviseis about how to best navigate the
system forthe families they support.
EARLY
YYSTEM
CPAG'S Welfare Rights websrte provides information, advice and tools for advisers. There were 629,621
engaged sessions by users of the Welfare Rights website Ihis year. We provide free access to
information and tools, as well as subscriptions for handbooks and some tools. We currently have 3,850
subscribers.
We have added to the website.. Debt Advice Handbook Scot5and (first edition),. Benefits for Migrants
Handbook (15th edition)., Benefits for Students in Scotland Handbook (2024/25),. Children's Handbook
Scotland (20241251,. Fuel Rights Handbook (21 st edition),. and Maximising Income checklist. We
updated content in our most well-used resources.. Welfare Benefits and Tax Credits Handbook and Debt
Advice Handbook, as well as content in oui Benefits for Migrants Handbook.
We expanded online tools for welfare rights advisers to identify the correct legal position for their
clients and produce tailored letters and appeal submissions. With repurposed content from our book
Winning Your BenefitAppeal, we created a website section on appeals. We now have 14 downloadable
appeal submission templates (free to access) and one appeal submission tool (for subscribers).
Legal work
We continue to undertake test cases to make improvements to the social security system as well as
help make the case for wider reform. We've had important wins for clients in the Court of Appeal and
Upper Tribunal on a range of issue including support for disabled carers, and our clients were granted
permission to proceed with their judicial ieview to the two-child limit, non-consensual conception
exemption ordering requirement.
CPAG has been granted core participant status in modules 8 and 9 ofthe Covid Inquiry, which look al
the treatment of children in the pandemic and the government's economic response. In our
submissions, we draw attention to the consequences of the poor level of support offered to families
through the social security system.
We provide second-tier support to advisers through our Upper Tribunal and judicial review specialist
advice services thanks to funding from The Legal Education Foundation and the Access to Justice
Foundation and the National Lottery Community Fund's Improving Lives Through Advice programme.
We use our expert level advice to promote legal acumen and expertise in the sector, developing
advisers, skills for their ongoing work. Our judicial review project worker assisted 166 advisers from 138
organisations, providing advice in 210 cases. We advised on 92 Upper Tribunal cases.

Chlld Poverty Action Group
IA Company Limited by Guarantoe)
Report and Financial Statemerkts
Year Ended 31 March 2025
Training
In 2024125, our training and events programme continued to play a vital role in supporting advisers
across the UK with up-to-date. expert, practical guidance on the social security system.
In England. Wales and Northern Ireland we delivered a total of 102 courses on our public programme,
both online and face-to-face, reaching 1,125 participants. These sessions covered a broad range of
topics, from universal credit and disability benef its to specialist issues affecting migrants and pension-
age claimants. We delivered several courses aimed at expert advisers and solicitors on topics such as
use of judicial review in benefits case work, appealing to the Upper Tribunal and drafting skills. We also
delivered 98 in-house training courses, tailored to the needs of specific organisations and teams. These
sessions reached approximately 1,500 advisers.
We also ran a series of larger events, including three webinars attended by 449 people, and two in-
person conferences in Manchester and London, which together welcomed 290 welfare rights advisers,
offering high-impact learning and networking opportunities on the most topical and fast-moving issues.
In Scotland we delivered 129 training courses and events to 1,916 participants on all aspects of the UK,
Scottish and locally delivered benefits systems and the often-complex interactions between Ihem.
We developed 14 eLearning courses at non-specialist level and 7 at adviser level, completed by 3,012
advisers and support workers.
Ninety-nine per cent of respondents rated our training courses as excellent or good for leaming itnpact,.
94 per cent rated our conferences in London and Manchester excellentlvery good., and 99 per cent of
respondents iated the Glasgow conference excellent/good.
Objective 4 - continue to be a sustainable charity
Fundraising
CPAG relies on the passion and generosity of all our supporters to tackle child poverty in the UK. It is
only with the support of our funders and donors that we can challenge unfair policies and demand
better support for children and young people, and ensure that our trusted and expert information,
training and advice to frontline workers helps families get the financial help they need.
Fundraising during the year to end March 2025 raised donations and legacies lotalling £1,251,770
(2024.. £963,164) and restricted grants income of £2,421,675 (2024: £2,293,273).
We would like to thank the following trusts and foundations for core, unrestricted grants-. Oak
Foundation (£1 m over five years),. Esmée Fairbairn Foundation (£400,000 over f ive years),. Pears
Foundation (£110,000 over two years),. Indigo Trust (£82,750 over three years),. The David King
Charitable Trust (£2,500)- The Grace Trust (£2,000) and Golden Charitable Trust (£1,000).
We would like to thank the Scottish government for continued support of our second-tier welfare rights
advice. information and training services, and our Cost of the School Day project, and also the Corra
Foundation for funding towards our Early Warning System and policy work in Scotland.
Thanks to Ihe following for the significant restricted project grants.. Access to Justice Foundation and
the National Lottery Community Fund through the Improving Lives Through Advice programme; the
Legal Education Foundation for our Access to Justice in the Social Security System projects,. and

Child Poverty Action Group
(A Company Limited by Guarantee)
Report and Flnancial Statements
Year Ended 31 March 2025
16
Trussell for the Food Bank Income Maximisation Service, as well as the Ending the need for foodbanks..
income maximisation and cash first project.
We received other restricted qrants from a number of trusts to whom we are qrateful includinq.. abrdn
Financial Fairness Trust (project on difficulties faced by claimants migrating onto universal credit)-
Clothworkers Foundation (Fuel Rights Handbook),. Digital Freedom Fund (Access to Justice in a Digital
Means-Tested Universal Credit System),. National Lottery Community Fund (Cost of the School Day
project in Wales and our Young Leaders Project in England),. Robertson Trust (Strengthening Social
Security in Scotland project),. TUUT Charitable Trusl and National Education Union (poverty and
education piaject),. Paul Hamlyn Foundation (End Child Poverty Coalition Youth Ambassador Scheme),.
Scottish Children's Lottery Trust (Youth-led conference on Tackling Poverty in Education),. Waterloo
Foundation {towards a Cost of the School Day practitioner in Wales),. York University (Changing
Realities, Benefit Changes and Larger Families, Devolved Social Security and Family Finances projects),.
Evan Cornish Foundation, and The Lawson Trust (for our advice line)- and many others including those
who prefer not lo be named.
We are graleful to more than 1,811 individuals (2024: 2,053) who, collectively, donated over £221 k
(2024.. £226K) and to 29,501 supporters (2024: 26,877) who contributed to our efforts in other ways to
prevent and end child poverty. We would particularly like to thank everyone who donated to our Big Give
Anchor Match Fund Appeal.
A huge thanks to the following companies for donations, choosing CPAG as their charity of the year
andlor staff fundraising.. Human Made Machine,. Equin Ltd,. People Alchemy Ltd,- Saison Technology;
Bryan Cave Leighton Paisner,. Paper Bird Publishing- Gardner Halliday,. Open Online Agents; Interlink Ltd.,
and many more.
We would like to extend our gratitude to Herbert Smith Freehills Kramer LLP and Norton Rose Fulbright
LLP for their significani pro bono legal services during the year. The support from Norton Rose
Fulbright was provided as part of their wider strategic partnership wilh Save the Children, one of our co-
core participants in Module 8 of the Covid-19 Inquiry.
We are extremely grateful to all the individuals and organisations who raised over £22k (2024'.£29k)
through a huge variety of imaginative fundraising challenges and tireless effort including.. George who
took on 30 challenges in 30 days in aid of the 30 per cent of children living in poverty,. Grant who
climbed the equivalent of l O Munros,. Sheffield Students Union Medics who organised an orchestra
fundraising event,. Aman and the Scottish Passenger Agents Association who raised money at their
SPAA summer ball,. Gary and the team at EQA Accountants who took on the Kiltwalk,. Alison and Isaac
who took on the Brighton Marathon.. and Hal who conquered the London Marathon and many more.
More fundraising heroes can be found on our website.
We would like to remember the following with gratitude, from whose eslates we received legacies.. the
late Nell Georgina Keddie, Audrey Gladys Bell and Helen Anne Dent. We would also like to thank friends
arkd family who have given in memory of loved ones to support our work.

Chlld Poverty Actlon Group
IA Company Limited by Guarantee)
Report and Financial Statements
Year Ended 31 March 2025
CPAG is committed to open, honesl and respectful fundraising, and we comply with
the regulatory standards for fundraising. Registered with the Fundraising Regulator.
we are committed to our Fundraising Promise and adherence to the Code of
Fundraising Practice. Our fundraising team are members of the Chartered Institute
of Fundraising. CPAG'S fundraising is monitored regularly by the senior management
team and Trustees. CPAG does nol employ third party suppliers to raise funds. For
those who fundraise on our behalf, we ensure that the correct safeguards are in
place including agreements with 'commercial participators. or corporate partners.
Registered with
FR
FUNDRAISING
REGULATOR
At CPAG, we are also committed to data privacy including compliance with the GDPR, which is a
positive step in the way people are contacted and vulnerable people protected. Our fundraising
activities are designed to ensure we protect privacy, and we have systems in place to enable us to fulfil
the wishes of those supporters who do not want to receive appeals. Our website outlines our
complaints policy for the public. We received no complaints in 2024125. CPAG is signed up to the
Fundraising Preference Service to enable individuals to opt out from ieceiving fundraising
communications from us. We received no such requests from this service last year.
Digital advances
This year, we launched a package of enhancements to our online shop, including abandoned cart
reminders, 'customers also bought, suggested products, related training course suggestions and
multiple images for products. We successfully automaled the Citizens Advice order form. We also
added some new functionality so conference attendees can booktheir workshops online.
We completed the first phase of the funded work to support advisers doing appeals work with a new
section on PIP appeals and a transformed experience for advisers using our tools and templates.
There is now an API in place between our Sugar database and Xeio financial software for payments,
allowing the two pieces of software to talk to each other. Customers who are sent invoices can now pay
by card via a Stripe payment link rather than having to call and pay over the phone.
The digital team arranged for web editors to attend an in-house 'writing for the web, course and ran
Iraining for new starters and weekly drop-in sessions.
In terms of analytics, we continue to get strong traffic to our homepage, and to 'Effects of povertl,
which is one of our most popular pages, as well as 'Poverty: facts and f igures.. On CPAG Welfare Rights,
the Welfare Benefits Handbook is by far the most viewed handbook. The Debt Advice Handbook is also
well used, as is the Disability Rights Handbook.
We are now Cyber Essentials Plus certified and have ongoing cyber securtty training across the
organisation. We also migrated our database for the advice line from an old server to a new cloud-
based server.
We worked with our website support agency to do a piece of pre-discovery work forthe new publishing
platform, mapping out the different stages of the project and arriving at a potential solution ready for
testing.
We have implemented a new cookie manager which allows us to have a single opt-in across our
different sub domains.

Child Poverty Action Group
{A Company Limited by Guarantee)
Report and Financial Statements
Year Ended 31 March 2025
18
Objective 5 - be a great place to work
Recruiting and supporting our staff
We are proud to continue our partneiship with the LaE Mitchell Family Internship Programme for a
second year. As part of this partnership, we have recruited a policy and research intern from the London
School of Economics and Political Science from June 2025.
We conducted our annual staff survey, achieving a 68 per cent response rate. Among the eight areas
surveyed across our Glasgow and London offices, the highest agreement scores, each above 75 per
cent, were in 'my job,, 'motivation', and 'management'. Notably, 100 per cent of staff reported feeling
proud to work for CPAG
Overall employee engagement remains strong at 89 per cent, combining the two highest levels of
engagement, with no staff reporting as disengaged. These results are consistent with our 2023
f indings.
Equity, diversity and inclusion
We continue to embed equity, diversity and inclusion (EDI) across our organisation through a
comprehensive policy audit and internal training.
Since aur last annual report, we have launched a new Staff of Colour Network, complementing our
existing LGB TQ+ Netwotk and the Disability and Neurodiversity Network.
Our EDI action plan remains on track, with 49 of 68 actions completed. The EDI Steering Group
Continues to monitor progress. We have also begun reviewing the EDI plan for 2025-2027, actively
involving a wide range of stakeholders, including staff, the Youth Panel, youth ambassadors, and
network chairs. The finalised plan will be presented at a 2025 all-staff meeting.
In addition, EDI objectives are now embedded into all appraisals and personal development plans,
starting from the new year. Encouragingly, 96 per cent of staff agree that CPAG values individual
differences.
Plans for the future
The Trustees have approved a programme of future work.
We have four cross-cutting priorities:
achieve comprehensive cross-government strategies to end child povety across the UK
achieve political support for a renewed vision foi social security - secure futures
promote equity, diversity and inclusion both within CPAG and through our work
put children and families with children at the centre of all that we do
We have five specific strategic objeetives for the next three years:
Objective 1 - strengthen public commitment to end Child poverty
Specifically we will..
1.1. Invesl in a strong. media-focused campaign on child poverty and the need to address it.
1.2. Focus relentlessly on showing the impacl of child poverty on children across the UK.

Child Poverty Actlon Group
IA Company Limited by Guarantee)
Report and Financial Statements
Year Ended 31 March 2025
19
1.3. Focus on- abolition of two-child policy and benefit cap, restoring children's benefits and
expansion of free school meals.
1.4. Centre the voices of children and families to drive the conversation on child poverty and its
solutions.
1.5. Attract and mobilise supporters to promote our campaign and charilable mission across the
UK.
Objectsve 2 - ensure government adoptlon of evidence-based policy solutions to child poverty
Specifically we will..
2.1. Develop research showing the impact of child poverty and the most effective solutions.
2.2. Make a compelling and forward-looking case for evidence-based solutions to the most pressing
issues, including reform of social security.
2.3. Deliver expert projects to develop solutions around work, home and school.
2.4. Lead and collaborate with partners to engage policy-makers and promote our evidence-based
solutions.
Objective 3 - use our expertlse to maximise family incomes and reduce chlld poverty
Specifically we will.-
3.1. Maximise incomes through the best, most accessible, welfare rights advice and information.
3.2. Ensure frontline advisers are equipped to deal with pressing issues, such as the cost of living,
digitisation and managed migration.
3.3. Continue to win change and fight discrimination through work on appeals and strategic
litigation.
3.4. Use our early warning system evidence to expose weaknesses in social security and advocate
for change.
3.5. Scrutinise social security developments UK-wide including the most effective use of devolved
administrations, powers.
Objective 4 - continue to be a suslainable Charity
Specifically we will..
4.1. Sustain income, control expenditure and maintain a healthy level of reserves.
4.2. Grow unrestricted income, specifically individual giving, legacy fundraising and core grant
income.
4.3. Invest in the best analytics, technology and digital presence to stay ahead.
4.4. Continue to drive innovation on content, sales and marketing.
4.5. Maintain and develop business and funder partnerships.
4.6. Continue to engage with supporters and their donor journey.
Objective 5 -be a great place to work
Specifically we will.-
5.1. Attract, develop and support a highly talented slaff team.
5.2. Look after the wellbeing of all staff.
5.3. Embed a culture of equity, diversity and inclusion through a policy audit and internal training.
5.4. Pay attention to environmental sustainability by implementing practical learnings f rom our eco-
audit.

Child Poverty Action Group
(A Company Limited by Guarantee)
Report and Financial Statements
Year Ended 31 March 2025
20
Structure, governance and management
Status
Child Poverty Action Group ('Ihe CPAG.) is a charitable company limited
by guarantee.
Governing document
The charitable company was established under a Memorandum of
Association which established the objects and powers of the charitable
company and is governed under its Articles of Association.
Company number
1993854
Charity number
Registered with the Charity Commission for England and Wales
registration number 294841, and with the Office of Ihe Scottish Charity
Regulator registration number SC039339
Registered office and
operational address
30 Micawber Street
London Nl 7TB
Email
Website
office@cpag.org.uk
cpag.org.uk
Honorary officers
Jane Millar
Mark Cooke
Chair
Treasurer and Vice Chair
Chief Executive
Alison Garnham
Company Secretary
Chineze Okonkwo-onyilo
Bankers
Natwest Bank plc
Islington Angel Branch
213 Upper Street
London N1 OPH
Solicitors
Russell-cooke
2 Putney Hill
London SWI 5 6AB
Auditors
Haysmac LLP
10 Queen Street Place
London EC4R I AG

Child Poverty Action Group
(A Company Limited by Guarantee)
Report and Financial Statements
Year Ended 31 March 2025
21
Trustees who served during the year and thereafter were as follows..
Alicia Tew
Alison Inglis-Jones
Ann Mcvie
Anne-marie Canning MBE
Clarissa Corbisiero
Esther Kuku
Jane Millar
Kitty Stewart
Mark Cooke
Satwat Rehman
Simon Thompson
Stephen Watmough
Toisten Bell
From 5 December 2024
Until 20 January 2025
From 5 December 2024
Until 5 June 2024
Conslittrtion
The charity is a company limited by guarantee without shares and governed by its Memorandum and
Articles of Association. The guarantee of each member of the company is limited to £1.
Trustees are appointed by the Board for a term of three years and may be re-appointed for up to a
maximum of nine years. The mix of skills and experience represented on the Board of Trustees needs to
be appropriate to the aims and objectives of the charity, and Ihe current and longer-term challenges it
faces, and trustees are selected for appointment with a view to maintaining that balance. Additional
Irustees may be co-opted by the Board for a period of 12 months and may be re-appointed for a further
two 12-month terms.
Membership
Members of the charity guarantee to contribute an amount not exceeding £1 to the assets of the charity
in the event of winding up. The total number of such guarantees at 31 March 2025 was 892 (2024..
1,100). The Trustees are members of the charity, bul this enlitles them only to the same voting rights as
other members. The Trustees have no beneficial interest in the charily.
CPAG in Scotland
In addition to its main office in London. CPAG maintains an office in Glasgow to enable the charity to
maximise its input to Scottish policy makers, its reach to advisers working in Scotland and to ensure
devolved experience is fed into UK-wide child poverty activity. Over the year CPAG in Scotland continued
to be a key voice on child poverty issues in Scotland, widening its policy influencing activity (working in
partnership wherever possible) and developing and growing its second-tier welfare rights services.
Related parties
The chariiy owns a subsidiary company, CPAG Limited, which is dormant. Other than transactions with
Trustees disclosed in note 3 and the remuneration of key management personnel disclosed in note 5,
there are no related party transactions requiring disclosure in these accounts.
Training of Trustees
Training of Trustees is supported by an ongoing programme of presentations to the Board on CPAG'S
policy and lights work, and on charity finance, law and practice. In addition, individual Trustees attend
ad hoc external training events as appropriate.

Chlld Poverty Action Group
(A Company Limlted by Guarantee)
Report and Financial Statements
Year Ended 31 March 2025
22
Volunteers
Trustees and other committee members give theirtime notjust in attending meetings, but in
contributing their expertise and advice more generally to CPAG'S work. We are grateful to those who
worked for us in a voluntary capacity and others who, durinq the year, contributed articles or text to our
publications without charging.
Senior staff payment policy
The pay of senior staff comprising the Chief Executive and senior management team is reviewed
annually and increased with the same cost of living inflation figure as for all staff. The charity uses a
pay scale devised for CPAG after benchmarking against median salaries in the sector.
Organisational structure and the decision making process
The Trustees are responsible for the strategic direction of the charity, and for monitoring its
performance and effectiveness. They are supported by a number of subcommittees, whose
responsibilities are set out by the Board. Committees do not have decision-making powers, except
wheie specifically authorised by the Board in relation to individual decisions, but act in 2n advisory
capacity to staff and to the Board of Trustees.
The operational responsibilities of the charity are delegated via a 'Scheme of Delegation. to the Chief
Executive, who in turn delegates various duties to senior staff.
Governance
Trustees are responsible for ensuring the highest standards of governance are attained and regularly
consider how the Board can be strengthened.
Risk statement
During the year, Trustees continued to identify risks potentially affecting all parts of CPAG'S activities
and assessed them in terms of likelihood and impact using the qualitative analysis methodology. In
formulating the strategy, the Board of Trustees continue to give particular attention to potential
reputational, financial and operational risks involved in managing the organisation. This formed part of
the subject of discussion at Board meetings and measures to address the risks have been identified
and steps taken to ensure that these are adequate. As an enterprising and creative organisation, CPAG
does not seek to avoid all risks. The Trustees. policy is to understand the risks we are taking and to
ensure that appropriate steps are taken to control and mitigate them. A table below lists major risks to
which the charity is exposed, as identified by us, and demonstiates that Ihey have been reviewed and
systems have been eslablished to mitigate those risks alongside strategic priorities. These risks are
subject to regular review at the Finance and Resources Committee and at Board meetings.

Child Poverty Action Group
IA Company Llmited by Guarantee)
Report and Flnancial Statements
Year Ended 31 March 2025
23
Strategic
priority
Failure to
sustain income
or sudden
unforeseen loss
of income.
Risk
Mitigating actions
Our reliance on funders and
business income. and pressures
facing supporters and
customers, creates risk.
Any reduction in sales or
cancellation of grants may lead
to inability to sustain our vital
policy and advocacy work. We
aim to build unreslricted income
which enables us to post a
surplus and build reserves to the
required levels.
Sales and income reports generated and regularly
reviewed to enable agility and timely corrective
action.
Maintain pipeline grant applications and closely
monitor grant-funded projecls to ensure that funding
conditions are mel within limescales given.
Improve our CRM {databasel and website to enable
us lo develop fundraising in areas other than trusts
and foundations including legacies, individual
donations, major donors and corporates.
Continue to develop new creative offerings to our
publications. training and membership customers.
Continue to use more effective debt-chasing
procedures.
The reserves increased substantially in the previous
year and this year. We have sufficieni funds in the
bank for deferred income.
We commenl and focus only where we are expert
and have evidence.
We have clear lines of accountability for sign-off of
all external documents and designated media
spokespeople in p5ace.
We have prioritised funding to etnploy more expert
analysts than before.
Regular horizon-sc8nning of sector issues and
competition.
Policy Committee regularly review positioning.
CPAG has received pro bono advice on the
implicalions of ihe Lobbying Act and, during
regulated periods, ensures a review is undertaken on
whether registration is needed, relevant activities are
signed off and a log kept of relevant spending.
CPAG continues to maintain a leadership role on
child poverty and social security, including hosting
End Child Poverty which strengthens this work
Ihrough iegular sector meetings.
We pursue joint working with partners where
ossible and a
ro
riate.
Board aware of its governance rose, receiving regular
updates on charity law. We have an Induction pack
for new Trustees.
Elected Board means we can fill skills gaps.
Public accountability via annual report.
Regular review of skills set and performance against
Charity Commission guidelines.
Regular review of all policies including safeguarding
and GDPR.
Laige or sudden
increase in
expenditure
against
approved
budgel levels.
Loss of
reputation or
market share
over time as
leading experts
on social
security and
child poverty for
governmenl,
media, users
and
stakeholders or
sudden
reputational
risk.
Given greater media interest in
charities and increased
exposure to public comment
through social media aclivity of
our advocacy and policy work,
there is a risk ihat our
reputation, Credibility or market
share as the leading
independent experts on social
security and child poverty may
be challenged.
Other organisations have moved
into the poverty and social
security fields. They are often
better resourced than we are.
Nevertheless, we continue to
use our limited resources in
targeted and strategic way to
maintain our leadership role.
Failure in
organisational
governance or
regulatory
failure.
Law and guidance are
constantly developing and we
operale in a complex and fast-
changing environment.

Child Poverty Action Group
(A Company Limlted by Guarantee)
Report and Financial Statements
Year Ended 31 March 2025
24
Recruitment and Recruttment and retention of
retention of
staff - particularly senior and
staff
specialist staff due to better-off
particularly
competitors.
senior and
specialist staff
due to better-off
competitors.
Hire the besl staff CPAG can attract.
System of developmenl and appraisals means
reward can be reviewed and support offered.
Opportunities for development prioritised by
managers.
Procedure for proper handover on exits in place.
Continue to conduct regular supervisions and
reviews.
Training offered wherever
ossible.
Constant monitoring of activities and resources
wtthin laige projects.
Including the projects as part of our risk assessment
process which involves Trustees and the senior
management team working together.
Staff leave as conlracts end unless additional
funding has been found.
Failure to
manage
shrinkage in
organisation
size when large
projects end.
Growth in organisation has
stimulated growth in income
generating and servicing teams.
Given our ambitions to grow our
impact ihere is a risk ihat, as we
expand. we fail to successfully
downsize after delivery of large
ro
ects.
Our objeclive to move towards
digital provision and service
continues with investment from
funding and core where
appropriate.
We are Increasingly reliant on IT
systems and need to keep up.
and also to keep our data and
users, data safe.
Major ICT
systems failure
due to hardw8re
or software
syslems crash,
viral attack or
failure to meet
business
requirements.
Our new ICT company, Taran, run our support
contract and ICT issues are now dealt with much
faster than before. Mosl ICT issues are now resolved
within four hours of being raised.
All staff now equipped for home working, with
laptops, c5oud-hosted VPN and Office 365. Risks of
access to VPN and server problems now gone. There
is no more use of personal laptops.
Mobile device management (MDM) added to all
mobiles and laplops, protecting from data breaches
when used at home or out of office.
Getting Cyber Essentials Plus certification (CE+)
the most advanced level, suitable for organisations
wilh remote workers.
We have moved to offsite backup facilities and we
now have internal ICT support.
We know how to itnplement a plan to ensure minimal
disruption to business as usual with staff all capable
of working remotely.
Implemented SharePoint in 2023 which reduces the
risk of hardware failure and VPN no longer needed.
Continual improvetnents to all platforms, including
CMS.
Cpag.org.uk rebuild was completed in JanLJary 2024
with Drupal l 0 implemented.
Our Board Digital Committee monitors digital
develo
ments.
Good working practices and procedures and
disciplinary policies in place
Comprehensive Staff Handbook in place.
Regular one-to-ones, team and staff meetings and
positive working relationship with staff members.
Focussing more attention on staff health and
wellbeing and support since Covid.
Continue to review
olicies and procedures.
Failure to stay
ahead of IT
developments
which optirnise
use of CRM.
website and
online shop.
Loss of
reputation due
to industrial
action and/or
expensive
involvement in
ernployment
Iribunal.
The seclor has experienced
mole piessure on pay and
changed working arrangements
due to lockdown and the cost-
of-living crisis.

Child Poverty Action Group
IA Company Limited by Guarantee)
Report and Financial Statements
Year Ended 31 March 2025
25
SMT receives help on policy development frorn our
em
lo
ment law
er and HR consultants.
We know how to implement a plan lo ensure minimal
disruplion lo business as usual with staff all capable
of working remotely.
More online and digital resources that can meet the
need for remote and hybrid working.
Regular risk assessments established during Covid
which can be laken up again if necessary.
Staff and Trustees are fully and regularly informed of
the situation.
Feedback which supported continuation of online
trainin
Another
The senior managemenl team
pandemic,
{SMTI and finance and
natural or local
resources comrnittee (FRC) sub-
disaster or
cornmittee of Trustees continue
energy outage
to assess the risk from external
where access to factors which might arise and
office or home
put in place mitigating actions
working is
where necessary.
disrupted.

Child Poverty Action Group
(A Company Limited by Guarantee)
Report and Financial Statements
Year Ended 31 March 2025
26
Financial Review
In the financial year ended 31 March 2025, CPAG'S total income for the year increased by £397,919 to
£5,638,560 (2024.. £5,240,641).
Donations income increased by £99,871 to £981,672 (2024.. £881,801) and Legacy income increased by
£198,735 to £280,098 (2024.. £81,363). Included in donations income are services which have been
donated to the charity during the year. This consists of consultancy £158,337 (2024- Nil). Excluding the
donated services, donations income declined, a reflection of the financial climate for charities over the
past year which continues to present a challenge to us in increasing voluntary income. As a result over
next strategic period, we are making significant investment to increase our voluntary income.
Income from charitable activities remained stable, with a modest increase of 2 per cent to £4,243,151
{2024.' £4,151,833). This is because of the f inancial support we continue to receive from our principal
funders. Principal funders for the charity during the year, as for the pievious year, were trusts and
foundations, the Scottish government, and donations. The support of our donors and funders continues
to be fLJndamental to the success of our vital policy, rights and advocacy woik.
The continued support from our donors and funders in the financial year has enabled us lo increase our
income back to over £5.5 million from £5.2 million in 202314.
Publications, Training, and membership income remained stable with modest increases when
compared to the previous year. Training income increased by £43,003 to £875,806 (2024: £832,803).
Membership income increased to £90,156 (2024.. £76,584) and publications income increased lo
£1,221,290 (2024: £1,185,698).
Total expenditure increased by £254,559 in the year to £5,591,056 (2024- £5,336,497) largely because
of expenditure associaled with staff costs and inclusion in expenditure of the £158,337 consultancy
cost attributed to donated services. Staff costs remain the biggest single cost, comprising 66 1. (2024..
65%) of costs at £3,708,970 (2024.. £3,488,662) an increase of £220,308. The increase was driven by a
cost of living pay award of 4/0 and recruitment into new positions. Support cost in the year was
£1,246,299 compared to £1,352,272 in the previous year.
Ninety-two per cent of our expenditure was on charitable activities. This means that for every £1 spent,
92p was spent on our work in policy, research, communications, campaigns, advocacy and welfare
rights activities.
Overall, the charity generated a small surplus of £48,149 (2024.. deficit £95,428), which increased
charitable funds to £4,885,211 {2024'. £4,837,062), and are all held in unrestricted reserves at year-end
Designated funds
The operational fixed assets of £1,493,993 and net operating working capital of £1,051,458 are
regarded as designaled funds, as they are not available for expenditure. In addition trustees have
agreed as follows:
a) Development fund of £547,816 has been designated to fund further identified strategic projects
to increase the income of CPAG over the next three-year strategy.

Child Poverty Action Group
IA Company Llmited by Guarantee)
Report an(1 Flnancial Statements
Year Ended 31 March 2025
27
b) Impact fund of £287,842 has been designated to fund additional campaign projects during the
period of the strategy.
Total project designated funds are therefore £3,381,109 as set out in note 13 to Ihe accounts.
Income and Expenditure
Where Money Comes From
Year Ended 31 March 2025
£1,261,770
{22.4%)
£1,955,115
{34.7%1
VolLJntary Income inc Legacies
Grants
Other Charitable Aclivilies
£2,421,675
(42.9%)
Where Money Goes
Year Ended 31 March 2025
£474.53718.5%)
Raising Funds
Charitable Activities
£5,116,519 (91.5%)
Thank you lo organisations and individuals who choose to support CPAG'S work through their time,
Ihrough their valuable skills, their campaigning and through their regular and one-off donations.
For every £1 of our expenditure in 2024125, 92p was spent on our charitable activitles

Child Poverty Action Group
(A Company Limited by Guarantee)
Report and Financial Statements
Year Ended 31 March 2025
Reserves policy and going concern
The reserves policy requires CPAG to hold sufficient free reserves to cover the largest decline in
income, or increase in unplanned costs, that could realistically occur over a year. This would allow
CPAG sufficient capacity to adjust its operations to the new financial situation in an orderly manner and
continue to achieve its mission.
Free reserves are defined in the policy to exclude the tangible f ixed assets (such as offices and
equipment) and operating working capital (such as stock and trade debtors) necessary for CPAG to
operate. They also exclude restricted funds and other designated funds set aside for identified projects
planned for the near future.
Adequacy of reserves and going concern
The Trustees have reviewed Ihe level of free reserves at 31 March 2025 against Ihe reserves policy.
They have assessed that the level of free reserves required is £1,500,000, and that the free reserves
held are £1,504,102 after taking account of the designated funds. This means that the level of free
reserves al the 31 March 2025 exceeded the required level by a small amount £4,102. The trustees
concluded that no further action was required to maintain free reserves at a satisfactory level, other
than to ensure CPAG continues to set budgets close to break-even, after taking into account the
utilisation of designated funds.
The Trustees are therefore satisfied that CPAG is a going concern, that is, that it will be able to continue
its operations for at least twelve months from the date of this report, and for the foieseeable future.
Investment policy
The Trustees have powers set out in the Memorandum and Articles of Association that allowthem to
invest surplus funds after receiving advice from a financial expert and include the power to delegate the
management of investments to a financial expert. An investment of £1,703,650 was maintained in an
interest-bearing notice account as at year end.
The Trustees conlinue to strive to increase the charity's income and to use its resources to maximum
effect in combating child poverty, balancing the need to maximise the impact of our activities with the
need to maintain financial security.
Responsibilities of the Trustees
The Trustees, who are also the directors for the purposes of company law, are responsible for preparing
the Trustees, Report and the financial statements in accordance with applicable law and United
Kingdom Accounting Standards {United Kingdom Generally Accepted Accounting Practice).
The law applicable lo charities in England and Wales requires the Trustees/Directors to prepare
financial statements for each financial year which give a true and fair view of the state of affairs of the
charity and of the incoming resources and application of resources of the charity for that period. In
preparing these financial statements, the Trustees are required to..
Select suitable accounting policies and then apply them consistently,.
Observe the methods and principles in the Charities SORP,.
Make judgements and estimates that are reasonable and prudent,.
State whether applicable accounting standards have been followed, subject to any material
departures disclosed and explained in the f inancial statements., and

Child Poverty Action Group
{A Company Limited by Guarantee}
Report and Financial Statements
Year Ended 31 March 2025
29
Prepare the f inancial statements on the going concern basis unless it is inappropriate to
presume that the charity will continue in business.
The Trustees are responsible for keeping adequate accounting records which are suff icient to show and
explain the transactions and disclose with reasonable accuracy at any time the financial position of the
charity and enable them to ensure Ihat the financial statements comply with the Companies Act 2006,
the Charities and Trustee Investment (Scotland) Act 2005 and the Charities Accounts (Scotland)
Regulations 2006. They are also responsible for safeguarding the assets of the charity and hence for
taking reasonable steps for the prevention and detection of fraud and other irregularities.
So far as each of the Directors/Trustees is aware at the time the report is approved=
there is no relevant audit information of which the charitable company's auditors are unaware,.
and
each Director/Trustee has taken all steps that they ought to have taken to make themselves
aware of any relevant audit information and to establish that the auditors are aware of this
information.
Auditors
On 18 November 2024 the company's auditor changed its name from haysmacintyre LLP to Haysmac
LLP. Haysmac LLP were reappointed auditors at the annual general meeting on 4 December 2024 and
have indicated their willingness to continue in that capacity
The Trustees. Report, including the Strategic Report, was approved bythe Trustees on 25 September
2025 and signed on their behalf by
Jane Millar
Chair

Independent auditor's report to the members of Child Poverty Action Group
Year ended 31 March 2025
30
We have audited the f inancial statements of Child Poverty Action Group for the year-ended 31 March
2025 which comprise the Statement of Financial Activities. the Balance Sheet, the Statement of Cash
Flows and notes to the financial statements, including a summary of significant accounting policies. The
f inancial reporting framework that has been applied in their preparation is applicable law and United
Kingdom Accounting Standards, including Financial Reporting Standard 102 The Financial Reporting
Standard applicable in the UK and Republic of Ireland (United Kingdom Generally Accepted Accounting
Practice).
Opinion
In our opinion, the financial statements..
give a true and fair view of the state of the charitable company's affairs as at 31 March 2025 and
of its net movement in funds, including the income and expenditure, for the year then ended-
have been properly prepared in accordance with United Kingdom Generally Accepted Accounting
Practice; and
have been prepared in accordance with the requirements of the Companies Act 2006 and the
Charities and Trustee Investment (Scotland) Act 2005 and regulation 8 of the Charities Accounts
(Scotland) Regulations 2006.
Basis for opinion
We conducted our audit in accordance with Inlernational Standards on Auditing (UK) (ISAS (UK)) and
applicable law. Our responsibililies under those standards are further described in the Auditorfs
responsibilities for the audit of the f inancial statements section of our report. We are independent of the
charity in accordance with the ethical requirements that are relevant to our audit of the financial
statements in the UK, including the FRC'S Ethical Standard, and we have fulfilled our other ethical
responsibilities in accordance with these requirements. We believe that the audil evidence we have
obtained is sufficient and appropriate to provide a basis for our opinion.
Conclusions relating to going concern
In auditing the financial statements, we have concluded that the trustees. use of the going concern basis
of accounting in the preparation of the financial statements is appropriate.
Based on the work we have performed, we have not identified any material uncertainties relating to events
or conditions that, individually or collectively, may cast significant doubt on the charity's ability to continue
as a going concern for a period of at least twelve months from when the financial statements are
authorised for issue.
Our responsibilities and the responsibilities of the trustees with respect to going concern are described
in the relevant sections of this report.
Olher information
The trustees are responsible for the other information. The other information comprises the information
included in the Trustees Report. Our opinion on the financial statements does not cover the other
information and, except to the extent otherwise explicitly stated in our report, we do not express any form
of assurance conclusion thereon.

Independent auditor's report to the members of Child Poverty Action Group
Year ended 31 March 2025
31
Other information (continued)
In connection with our audit of the financial statements, our responsibility is to read the other information
and, in doing so, consider whether the other information is materially inconsistent with the financial
statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we
identify such material inconsistencies or apparent material misstatemenls, we are required to determine
whether there is a material misstatement in the f inancial statemenls or a material misstatement of the
other information. If, based on the work we have performed, we conclude that there is a material
misstatement of this other information, we are required to report that fact. We have nothing to report in
this regard.
Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit=
the information given in the Trustees. Annual Report (which includes the Strategic Report and
Directors, report prepared for the purposes of company law) for the financial year for which the
financial statements are prepared is consistent with the financial statements- and
the Strategic Report and Directors, report included within the Trustees, Annual Report has been
prepared in accordance with applicable legal requirements.
Matters on which we are required to report by exception
In the light of the knowledge and understanding of Ihe charitable company and its environment obtained
in the course of the audit, we have not idenlified material misstatements in the Trustees Report (which
incorporates the directors, report prepared for the purpose of company law).
We have nothing to report in respect of the following matters in relation to which the Companies Act 2006
and the Charity Accounts (Scotland) Regulations (as amended) require us to report to you if, in our
opinion..
adequate accounting records have not been kept by the charitable company,. or
the financial statements are not in agreement with the accounting records and returns- or
certain disclosures of ttustees, remuneration specified by law are not made,. or
we have not received all the information and explanations we require for our auditor.
Responsibilities of trustees for the financial statements
As explained more fully in the trustees, responsibilities statement set out on pages 28-29, the trustees
(who are also the directors of the charitable company for the purposes of company law) are responsible
for the preparation of the financial statements and for being satisfied that they give a true and fair view,
and for such internal control as the trustees delermine is necessary to enable the preparation of financial
statements that are free from material misstatement, whether due to fraud or error.
Responsibilities of Irustees for the financial statements (continued)
In preparing the f inancial statements, the trustees are responsible for assessing the charitable company's
ability to continue as a going concern, disclosing, as applicable, matters related to going concern and
using the going concern basis of accounting unless the trustees either intend to liquidate the charitable
company or to cease operations, or have no realistic alternative but to do so.

Independent auditor's report to the members of Child Poverty Action Group
Year ended 31 March 2025
32
Auditorfs responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are
free from material misstatement, whether due to fraud or error, and to issue an auditor's report that
includes our opinion. Reasonable assurance is a high level of assurance bul is not a guarantee that an
audit conducted in accordance with ISAS {UK) will always detect a material misslatement when it exists.
Misstatements can arise from fraud or error and are considered material if, individually or in the
aggregate, they could reasonably be expected to inf luence the economic decisions of users taken on the
basis of these financial statements.
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design
procedures in line with our responsibilities, outlined above, to detect material misstatements in respect
of irregularities, including fraud. The extent to which our procedures are capable of detecting
irregularities, including fraud is detailed below..
Based on our understanding of the charitable company and the environment in which it operates, we
identified that the principal risks of non-compliance with laws and regulations related to registered
charilies, and we considered the extent to which non-compliance might have a material effect on the
financial statements. We also considered those laws and regulations that have a direct impact on the
preparation of the financial statements such as the Companies Act 2006 and the Charities Act 2011, and
other factors such as income tax and sales tax.
We evaluated management's incentives and opportunities for fraudulent manipulation of the financial
statements (including the risk of override of controls) and determined that the principal risks were related
to areas of estimation uncertainty and to manual accounting journals. Audit procedures performed by the
engagement team included..
Inspecting correspondence with regulators and tax authorities,.
Discussions with management including consideration of known or suspected instances of non-
compliance with laws and regulation and fraud,.
Evaluating management's controls designed to prevent and detect irregularities,.
Identifying and testing manual joumals, in particularly any unusual items,. and
Challenging assumptions and judgements made by management in their critical accounting
estimates.
Because of the inherent limitations of an audit, there is a risk that we will not detect all irregularities,
including those leading to a material misstatement in the f inancial slatemenls or non-compliance with
regulation. This risk increases the more that compliance with a law or regulation is removed from the
events and transactions reflected in the financial statements, as we will be less likely to become aware
of instances of non-compliance. The risk is also greater regarding iiregulaiities occurring due to fraud
rather than error, as fraud involves intentional concealment, forgery, collusion, omission or
misrepresentation.

Independent auditor's report to the members of Child Poverty Action Group
Year ended 31 March 2025
33
A f urther description of our responsibilities for the audit of the financial statements is located on the
Financial Reporting Council's website at.. w
auditorsre
onsi
. This description forms
part of our auditor's report.
Use of our report
This report is made solely to the charitable company's members, as a body, in accordance with Chapter
3 of Part 16 of the Companies Act 2006, section 44(1){c) of the Charities and Trustee Investment
(Scotland) Act 2005 and regulation l O of the Charities Accounts (Scotland) Regulations 2006. Our audit
work has been undertaken so that we might state to the charitable company's members those matters
we are required to state to them in an Auditor's report and for no other purpose. To Ihe fullest extent
permitted by law, we do not accept or assume responsibility to anyone other than the charitable company
and the charitable company's members, as a body, for our audit work, foi this report, or for the opinions
we have formed.
Lee Stokes (Senior Stalutory Auditor)
For and on behalf of Haysmac LLP, Statutory Auditors
10 Queen Street Place
London, EC4R 1AG
2910912025

Child Poverty Action Group
(A Company Limited by Guarantee)
Report and Financial Statements
Year Ended 31 March 2025
Statement of financial activities
(incorporating an income and expenditure account)
Year ended 31 March 2025
Notes
Unrestricted Restricted
2025
2024
Income from:
Donations
Legacies
981,672
280.098
981,672
280,098
881,801
81,363
Charitable activities..
PLJblications
Welfare rights and test cases
Training
Membership
Information, research and
campaigning
1,151,259
24,507
541,892
90,156
70,031
995,348
333,914
1,221.290
1,019,855
875,806
90,156
1.185,698
1,132,089
832,803
76,584
13,662
1,022,382
1,036,044
924,659
Investments
Other
118,781
14,858
118,781
14,858
103,415
22,229
Total
3,216,885
2,421.675
5.638.560
5.240,641
Expenditure on:
Raising funds
Charitable activities..
Publications
Welfare rights and test cases
Training
Membership
Information, research and
cam
nin
474.537
474,537
469,953
1,072,834
433,097
413.195
66.900
70,031
995,348
333.914
1,142,865
1,428,445
747,109
66,900
1,028,689
1,270,653
748,328
45,341
708,818
1,022,382
1,731,200
1,773,533
Total
3,169.381
2.421,675
5,591,056
5,336,497
Net incomel(expeDditure) before
investment gains
Gross transfers between funds
47,504
47,504
(95,8561
Net incomel(expenditurel
Unrealised investment gains
47,504
645
47,504
645
195,8561
428
Net movement in funds
Total funds brought forward
48,149
4,837,062
48.149
195,4281
4,932,490
4,837,062
Total funds carrled forward
4,885,211
4,885,211
4,837,062

Child Poverty Actlon Group
IA Company Limited by Guarantee)
Report and Financial Statements
Year Ended 31 March 2025
35
Balance sheet as at 31 March 2025
Notes
2025
2024
FIXED ASSETS
Tangible fixed assets
Investments
1,493,gg3
1,706,226
1,584.342
1.624,860
3,200,219
3,209,202
CURRENT ASSETS
stock
Debtors
Cash and short-term deposits
110,566
1,145,530
2,461,461
183,834
1,152,446
2,247.863
3,717,557
3.584.143
CREDITORS- amounts falling due
within one year
(2,032,565)
(1,956,283)
NET CURRENT ASSETS
1,684,992
1.627.860
TOTAL ASSETS LESS CURRENT
LIABILITIES
4,885,211
4,837,062
NET ASSETS
13
4,885,211
4,837,062
FUNDS
Restricted funds
Unrestricted funds..
Designated funds
General funds
3,381,109
1,504,102
3.304,241
1.532,821
TOTAL CHARITY FUNDS
14
4,885,211
4,837,062
The financial statemenls were approved and authorised for issue by the Trustees on 25 September
2025 and were signed below on its behalf by..
Jane Millar
Chair
Mark Cooke
Treasurer

Child Poverty Action Group
IA Company Limited by Guarantee)
Report and Flnancial Statements
Year Ended 31 March 2025
36
Statement of Cash Flows
Year ended 31 March 2025
Cashflows from operating activities
Net cash provided by operating activities (see note below)
175.538 (249,086)
Cash flows from investing activities
Investment income received
Purchase of property, plant and equipment
Purchase of investments
Net cash (used in)/provided by investing activities
118.781
103,415
(101,418)
(80,7211 (68,692)
38.060
{66,695)
Change in cash and cash equivalents in ihe year
213,598 1315.781)
Cash and cash equivalents at the start of the ye8r
2,247,863 2,563,644
Cash andcash equlvalents at the endoftheyear
2,461,461
2,247,863
Note."reconclllatlon ofnet expendlture to netcash usedbyoperatlng
artlvltles
Net income/(expenditurel for the year
Adjustments for..
Depreciation
Inveslment
(gains)/losses
Investment income
48,149
{95,428)
90,349
88,476
(6451
(428)
{118,7811 (103,415)
Decrease/{increase) in stock
Decrease/lincrease) in debtors
(Decreasel/increase in creditors
Net cash provided by operating
activities
73,268
{99,557)
6,916 1128,319)
76,282
89,585
175,538 1249,086)
No reconciliation of net debt is provided as the charitable company has no borrowings and hence no net debt.

Child Poverty Action Group
(A Company Limited by Guarantee)
Report and Financial Statements
Year Ended 31 March 2025
37
Notes to the financial statements
Accounting policies
The principal accounting policies adopted, judgements and key of estimation for uncertainty in the
preparation of the financial statement are as follows..
Basis of preparation
The financial statements have been prepared in accordance with Accounting and Reporting by
Charities= Statement of Recommended Practice applicable to charities preparing their accounts in
accordance with the financial Reporting Slandard applicable in the UK and Republic of Ireland (FRS 102)
(second edition, 2019) - (Charities SORP (FRS 102)), and the Companies Act 2006.
CPAG meets the definition of a public benefit entity under FRS102. Assets and liabilities are initially
recognised at historical cost or transaction value unless othetwise stated in the relevant accounting
note(sl.
Going concem
The accounts are prepared on a going concern basis. Having considered the forecasl income,
expenditure and cash flow of the charity and the financing available, the Trustees are satisfied that Ihis
basis is appropriate and that there is no material uncertainty in connection with the charitable
company's ability to continue to operate for the foreseeable future and a minimum period of twelve
months from the approval ofthe accounts.
Donations
Donations are received by way of donations and gifts and are included in full in the Statement of
Financial Aclivities {SoFA) when receivable.
Legacies
Legacies are accounted for on a receivable basis. Legacies notif led but not received are included in the
f inancial statements if it is probable that they will be received and Ihe value can be quantified.
Grants
Grants are credited to the statement of financial activities when received or receivable whichever is
earlier. Where unconditional entitlement to grants receivable is dependent upon fulf ilment of conditions
within the charity's control, income are recognised when there is suff icient evidence that conditions will
be met. Where Ihere is uncertainty as to whether the charity can meet such conditions the incoming
resource is deferred.
Earned income
Income generated from the supply of goods or services is included in the slatement of financial
activities in the period in which the supply is made, net of VAT where applicable.
Restricled funds
Restricted funds are to be used for specific purposes as laid down by the donor. Expenditure which
meets these criteria is charged to the fund.
Unrestricted funds
Unrestricted funds are donations and other income received or generated for the charitable purposes.

Child Poverty Action Group
(A Company Limited by Guarantee)
Report and Financial Statements
Year Ended 31 March 2025
38
Designated funds
Designated funds are unrestricted funds eamiarked by the Trustees for particular purposes.
Expenditure for raising fund8
Expenditure for raising funds relates to the costs incurred by the charitable company in inducing third
parties to make voluntary contributions to it, as well as the cost of any activities with a fundraising
purpose.
Where information about the aims, objectives and projects of the charity is provided to potential
beneficiaries, the costs associaled with this publicity are allocated to charitable expenditure.
Where such information about the aims, objectives and projects of the charity is also provided to
potential donors, activity costs are apportioned between fundraising and charitable activities on a
proportional basis.
Expenditure
Expenditure is recognised in the period in which it is incurred. Expenditure includes attributable VAT
which cannot be recovered.
Expenditure is allocated to the particular activity where the cost relates directly to that activity. The cost
of overall direction and administration of each activity, comprising the salary and overhead costs of the
central function, is apportioned on the basis of staff time.
Support costs
Support costs are re-allocated to each of the activities on Ihe basis of estimated staff time attributable
to each activity. This has resulted in the following percentage allocations..
2025
9%
27/.
18?.
2024
Publications
Welfare rights and test cases
Training
Membership
Information, research and campaigning
Fundraising and publicity
Governance
28?.
18%
37%
7°
37%
5%
Governance costs are the costs associated with the governance arrangements of the charity. These
costs are associated with constitutional and statutory requirements and include any costs associated
with the strategic management of the charity's activities.
Depreciation
Depreciation is provided at rates calculated to write down the cost of each asset to its estimated
residual value over its expected useful life. The depreciation rates in use are as follows..
For assets brought forward from 2019-20 and earlier years-
Leasehold buildings
50 years
Fixtures, furniture and equipment
10 years
Office machines, CRM and website
5 years
Computers including software
4 years

Child Poverty Actlon Group
(A Company Limited by Guarantee)
Report and Financial Statements
Year Ended 31 March 2025
39
For new additions from 2020-21 following the change in the fixed assei policy, assets Costing more
than £1,000 are capitalised and the depreciation period revised as follows:
Leasehold buildings
Fixtures, furniture and equipment
CRM and website
Compulers including other software
50 years
5 years
5 years
3 years
Investments
Investments have been stated al market value at the date of the Balance Sheet. The gains and losses of
each period are taken to the statement of financial activities.
Short-temi deposits
Short-term deposits are defined as cash balances which cannot be withdrawn within 24 hours without
notice and without penalty.
Stocks
Stocks are stated at the lower of cost and net realisable value. In general, cost is determined on a first
in first out basis and includes transport and handling costs. Net realisable value is the price al which
stocks can be sold in the normal course of business after allowing for the costs of realisation. Provision
is made where necessary for obsolete, slow moving and defective stocks. Stock also inclLsde work in
progress to produce our publication.
Pension costs
The charity operates a defined contribution pension scheme. The assets of the scheme are held
separately from those of the charity in an independently adminislered fund. The pension cost charge
represents contributions payable under the scheme by the charity to the fund. The charity has no
liability under the scheme other than for the payment of those contributions.
Rentals under operating leases
Rentals payable under operating leases, where substantially all the risks and rewards of ownership
remain with the lessor, are charged to the Statement of Financial Activities on a straight line basis over
the minimum lease term.
Critical judgements and estimation uncertainty
The principal area of judgement and estimation uncertainty relales to the determination of provisions
against bad and doubtful debts.
2. Volunlary income
Current year
￿.."￿71 Unrestricled Restricted
Prior year
Unrestricted
Restricted
2024
Donations
Donated
Services
Legacies
823,335
158,337
823,335
158,337
881.801
881,801
280,098
280,098
81,363
81,363
1,261,770
1,261,770
963,164
963,164

Child Poverty Action Group
(A Company Limited by Guarantee)
Report and Financial Statements
Year Ended 31 March 2025
40
Included within voluntary income are services which have been donated to the charity during the year.
This consists of consultancy £158,337 (2024.. nil).
Net income
2025
2024
This is stated after charging..
Depreciation
Operating lease rentals:
Property
Equipment
Auditors, remuneration..
Audit fee
90,349
88,476
51,250
9,727
33,466
9,756
21,600
20,300
Trustees. remuneration:
Costs paid for Trustees
Trustees, reimbursed expenses
755
554
Trustees, reimbursed expenses of £755 (2024- £554) represents the reimbursement of travel and
subsistence costs of 3 Trustees {2024- 3 Trustees) relating to attendance at meetings of the Trustees
and other committees. During the year, Trustees made donations to the charity totalling £1,620 (2024..
£1,090).
Expendilure
Current year
Support Costs
Direct Costs
2025
Costs of generating funds
Raising funds
Charitable activities
Publications
Welfare rights
Training
Membership
Information, research and campaigning
Total expenditure
105,982
368,555
474,537
138,305
344,177
191,149
12,755
453,931
1,004,560
1,084,268
555,960
54,145
1,277,269
4,344,757
1,142.865
1,428,445
747,109
66,900
1,731,200
5.591,056
1,246,299

Chlld Poverty Action Group
(A Company Limite(i by Guaranteg)
Report and Financial Statements
Year Ended 31 March 2025
41
Prior year
vx. .¥,*.'P&ge:.K4: Support Costs Direct Costs
' T.fL 2024
Costs of generating funds
Raising funds
Charitable activities
Publications
Welfare rights
Training
Membership
Information, research and campaigning
Total expenditure
81,318
388,635
469,953
172,755
358,405
196,173
5,183
538,438
855,934
912,248
552,155
40,158
1,235,095
1,028,689
1,270,653
748.328
45,341
1.773.533
1,352,272
3,984,225
5,336,497
5. Staff cosls and emoluments
2025
2024
Salaries and wages
Social security costs
Pension conlributions
Redundancy costs
3,184,905
344,176
179,889
2,974,554
313,285
168,165
24,258
3,480,262
3,708,970
Agency staff costs
Total staff costs
8,400
3,708,970
3,488,662
The numbei of employees who eamed £60.000 or more (incSuding benefits in kind) during the year was
as follows-
2025 2024
£90.001- £100.000
£80.001- £9Q,000
£70.001- £80,000
£60.001- £70,000
The pay of senior staff is reviewed annually and increased with the same cost of living inflation figure
as for all staff. The charity uses a pay scale devised for CPAG after benchmarking against median
salaries in the sector. The key management personnel of the charity comprise the Chief Executive
Officer, Director of Finance and Resources, Director of Business, Direclor of CPAG in Scotland and
Director of Policy, Rights and Advocacy. The total employee benefits of the key management personnel
of the charity were £462,785 (2024.. £413,767).

Child Poverty Action Group
(A Company Limited by Guarantee)
Report and Financial Statements
Year Ended 31 March 2025
42
The average weekly headcount during the year was 76 (2024.. 75) and the average weekly number of
employees (full-time equivalent) during the year was as follows..
2025
Number
17
20
2024
Number
Welfare rights and test cases
Information, research and campaigning
Fundraising and publicity
Training
Membership
Publications
Governance
Support activities
67
65
6. Taxation
The charitable company is exempt from corporation tax as all its income is charitable and is applied for
charitable purposes.
7. Training
Net training income will continue to be ring-fenced and only used to continue or enhance the charity's
educational supplies.
8. Tangible fixed assets
Leasehold
buildings
Fixtures,
furniture &
equipment
Computers &
software
Total
Cost
AI 0110412024
Additions in year
At 31 March 2025
1,766,146
113,675
481,553
2,361,374
1,766,146
113,675
481,553
2,361,374
Depreciation
At 01104/2024
Charge for 2024/25
At 31 Maich 2025
322,335
35,537
357,872
96,008
10,037
106,045
358,689
44,775
403,464
777,032
90,349
867,381
Net Book Value
At 31 March 2025
At 31 March 2024
1,408,274
1,443,811
7,630
17,667
78,089
122,864
1,493,993
1,584,342

Child Poverty Action Group
IA Company Llmited by Guarantee)
Report and Flnanclal Statements
Year Ended 31 March 2025
43
Investments
2024
Market value at the start of the year
Amount deposited in the year
Unrealised gain
1,624,860
80,721
645
1,555,740
68,692
428
Market value at Ihe end of the year
1,706,226
1,624,860
Historic cost at year end
1,708,802
1,626,792
Investments comprise-
Close Brothers Group PIC
Shares listed on the LSE
Investment in trading subsidiary
1,703,650
2,574
1,622,929
1,929
1,706,226
1,624,860
The deposit of £1,703,650 in Notice accounts is managed by Close Brothers Group Plc. Trading
subsidiary is CPAG Ltd and LSE stands for the London Stock Exchange. The shares represenl 500
ordinary shares held in Banco Santander Hispano Central.
10. Slock
2025
2024
Work in progress
Publications for resale
102,201
8.365
171,936
11,898
110,566
183,834
I l. Debtors
2025
2024
Trade debtors
Other debtors
Prepayments
Accrued income
757,313
41,906
178,39g
167,912
906,203
17,263
102,181
126,799
1,145,530
1,152,446

Child Poverty Action Group
(A Company Limited by Guarantee)
Report and Financial Statements
Year Ended 31 March 2025
44
12. Creditors.. amounls falling due within one year
2025
2024
Trade cr-
-ditors
Taxation and social security
Other creditois
Accruals and deferred income
204,638
87,991
376,157
1,363,779
187,749
82,170
227,314
1,459,050
2,032,565
1,956,283
13. Analysis of net assets
Between funds - current
Designated
Working
Capital
Restricted
Olher
General
Total
assets
Tangible
fixed assets
Fixed asset
investments
Net currenl
assets
1,493,993
1,493,993
1,706,226
1,706,226
1,051,458
(870,568)
1,504,102
1,684,992
Net assets
at the end
of the year
2025
1,493,993
1,051,458
835,658
1,504,102
4,885,211
Belween funds- prior
Designated
Fixed Working
assets
Capital
Restricted
Other
General
Total
Tangible f ixed assets
Fixed asset investments
Net current assets
1,584.342
1,584,342
1,624,860
1,624,860
1,148,532 1,053,493) 1,532,821 1,627,860
Net assets at the end of
the year 2024
1,584,342 1,148,532 571,367 1,532,821 4,837,062

Child Poverty Action Group
(A Company Llmlted by Guarantee)
Report and Flnancial Statements
Year Ended 31 March 2025
45
14. Movement in funds
Current year
At start of
the year
Income & Expenditure
unrealised & unrealised
galns
losses
T¥ansfeis
At end ol
the year
Restricted funds
Scottish government - second tier
welfare rights service
National Lottery Communf(y Fund and
the Waterloo Foundation- Cost of the
School Day Wales
Trussell- food bank income
maximisalion service
Scottish government - Cost of the
School Day Project
Scottish government through a CYPFEIF
and ALEC Fund grant for the Early
Warning System
National Lottery Community Fund-
Young Leaders project
The Robertson Trust
Access to Justice Foundation -
Improving Lives Through Advice
Grant for the welfare rights advice
service and Universal Credit advice
project
The Legal Education Foundation-
Strengthening social security
The Legal Education Foundation-
Justice First Fellow
Cosl of the School Day project in
England
Impact on Urban Health- Envisioning a
child poverty strategy
abrdn Financial Fairness Trust
The Big Give Anchor Match Fund Appeal
donations and grants for our expert
welfare rights advice service.
Universily of York- Social security UK..
devolution, families, and alternative
flrtures
University of York- Making change
happen.. Changing Realities
Digital Freedom Fund
Trussell - Income maximisation and
cash first support package in Scotland
Trussell - Ending the need for
foodbanks.. operational improvement of
the Scottish Welfare Fund Crisis
812,000
1812,000)
179,644
1179,644)
172,173
1172,173)
158,415
1158,415)
139,650
1139,650)
127,807
(127,807)
(110,653
1108,383)
110.653
108,383
108.130
(108,130)
95.658
195,658)
59.209
159,2091
47,711
(47,7111
46,216
(46,2161
(41,8641
41.864
35,547
(35,5471
27,473
(27.4731
24.788
(24.7881
(20,6961
(20,0701
20,696
20,070
17.939
(17,9391

Child Poverty Aclion Group
(A Company Limited by Guarantee)
Report and Financial Statements
Year Ended 31 Mareh 2025
At start of
the year
Income &
Expenditure
unrealised & unrealised
gaing
losses
Transfer5
At end of
the year
Gidiil Luwdids yuliLy wuik diid ddviLe
service in Scotland
Donation towards our legal test case
work
Donations for CPAG'S work in Scotland
University of York - Benefit changes and
larger families
University of York- Family finances..
what difference does cash support for
children make?
The Clothworkers Foundation
The Big Give Champions for Children
2023 by The Childhood Trust
Joseph Rowntree Foundation - Getting
the Child Poverty Strategy Right
15,000
115,000)
15,000
(15,000)
10,793
10,000
(10,793)
(10,000)
9.606
19.606)
4,700
1,853
14,700)
11.853)
697
(697)
Total restrlcted funds
2.421,675
{2.421.675)
Desi
nated funds
Tangible fixed assets
Operational Working Capilal
Development fund
Impact Fund
Total designated funds
General funds
1,584,342
1,148,532
401,367
170.000
3,304,241
1,532,821
(90,349)
1,493,993
1,051,458
547,816
287,842
3,381.109
1,504,102
(97,074)
1183,551)
330,000
(102,1581
220.000
1376,058)
452,926
{2,793,323) {452,926)
{3,169,381)
15,591,056)
3,217,530
Total unrestricted funds
4.837.062
3,217,530
4,885,211
Totsl funds
4,837,062
5,639,205
4,885,211

Child Poverty Actlon Group
(A Company Limited by Guarantee)
Report and Financial Statements
Year Ended 31 March 2025
47
Prior year
At start of
the year
Income & Expenditure
unrealised
gains
Transfers
At end of
thè year
unrealised
losses
Restricted funds
Scottish government - second tier
welfare rights service
Trussell- food bank income
maxirnisation service
The Legal Education Foundation -
Access to Justice in Social Security
Scottish government - Cost of the
School Day Project
Barclays Bank - Your Work Your Way
Scottish government through a CYPFEIF
and ALEC Fund grant for the Early
Warning System
Grant for the welfare rights advice
service
Grani for brighter fulures in education
work
Trust for London
National Lottery Community Fund and
the Waterloo Foundation Cost of the
School Day Wales
abidn Financial Fairness Trust
City Bridge Trust
The Robertson Trust
The Legal Education Foundalion
strengthening social securily
University of York- Changing Realities
The Clothworkers Foundation
Expanding Free School Meals in England
Trussell- income Maxlmisat￿0n and
cash firsl support package in Scotland
Cost of the School Day project in
England
Digital Freedom Fund
Nationa5 Lottery Community Fund -
Young Leaders project
Deborah and Laurence Harris
Voluntary Action Orkney and Trussell
The Big Cive Champions for Children
2023 by The Childhood Trust
Expert welfare rights advice service
Fusion 21 Foundation
Oxfam - Stale of the Nations Project
732,000
1732,000)
186,935
1186,935)
183,841
{183,841)
152,478
{152,478)
{139,662)
139,662
139,650
{139,650)
116,592
{116,592)
91,921
(91,921)
(7D,020)
70,020
67,943
(67,943)
66,462
58,050
35,529
(66,462)
(58.050)
(35,529)
(24,289)
(22.766)
(20,300}
(20,000)
(19,500}
24,289
22,766
20,300
20,000
19,500
16,702
(16,702)
(15,5951
(15,3811
(15,0001
(14,5431
112,0321
110,6551
110,0021
{10,000)
15,595
1 S,381
15,000
14.543
12.032
10,655
10.002
10.000

Chlld Poverty Action Group
{A Company Limited by Guarantee)
Report and Financial Statements
Year Ended 31 March 2025
At slart of
the year
Income & Expenditure
unrealised
gains
Transfers
At end ol
the year
unrealised
losses
Oxfam - End Child Poverty in Scotland
University of York- Benefit Changes
and Larger Families
University of York research development
funding award - Changing Realities
TUUT Charitable Trust
Other grants
Action for Children
Oxfam - Inequalities Amplified project
The Legal Educalion Foundation -
Justice First Fellow
5,000
5,376
{5.0001
(5,376)
4,996
3,413
3,050
1.800
1,000
(4.9961
(3,4131
(3,050)
(1,800}
(1,000)
(791 }
791
Total restricted funds
2,293,273 (2,293,273)
Desi
nated funds
Tangible fixed assets
Operational Working Capital
Development fund
Investment fund
Fundraising investment
lrnpact Fund
Total designated funds
General funds
1,571.400
901,129
500,000
55,746
110,000
170,000
3,308,275
1,624.215
(88,476)
101,418
247,403
198.633)
1,584,342
1.148.532
401.367
155,746)
(110,000)
170.000
3,304,241
1,532,821
(254.2221
250,188
2.947.796 (2,789,002) (250,188)
2,947,796 (3,043,224)
5,241,069 (5,336,497)
Total unrestricted funds
4,932,490
4.837.062
Total funds
4,932,490
4,837,062

Child Poverty Action Group
IA Company Limited by Guarantge)
Report and Flnanclal Statements
Year Ended 31 March 2025
49
Pu
oses of Restricted Funds
Scottish government- second
tier welfare rights servlce
The grant supports CPAG'S second-tier advice. information and training
service, ensuring frontline agencies provide accurate, high quality and
effective advice and information on UK and Scottish social security
benefits for people both in and out of work.
Two-year grant frorn the National Lottery Community Fund and c(F
funding from the Waterloo Foundation towards our schools, practitioner,
for our young people take over the Cost of the School Day.. Every Voice
Heard project. The project helps schools and local authorities to identify
and overcome cost barriers to education, so that all pupils can have the
same school experience.
Continuation gianl lo support Trussell's income maximisation service al
food banks through a second-lier welfare righis advice service to
benefits adviseis funded by Trussell, helping to ensure individuals can
access their full benefit entitlement.
National Lottery Community
Fund and the Waterloo
Foundation- Cost of the School
Day Wales
Trussell- Food bank income
maximisation service
Scottish Government - Cost of
the School Day project
Third year of a four-year grant, as a national programme within the
Scottish Attainment Challenge, towards salaiy and support cosls of the
projecl manager, information officer and participation worker, and project
cosls. The project provides more strategic leadership and support to
mole schools and local auihorities on tackling cost barriers and
maximising incomes,. ensures policy and praclice is informed by children
and families on a low income, and children increasingly lead on the Cost
of the School Day.
The Early Warning System collects and analyses evidence about the
impact of changes in social security on children, their families and the
Communities that support them in Scotland.
A thretryear grant that aims to ensure.. {il children and young people in
low-income households have a say. and are heard, on what matters to
them when it comes to poverty and the school day in London, and (ii) Ihe
experiences and outcomes of young people growing up in poverty are
placed at the heart of decision making in education.
Two-yeai grant for a project to strengthen social security in Scotland. The
project will rnake policy recommendations that provide greater finantrial
security and stability for families currently on the edges of Scottish social
security entitlement or who are excluded aEtogether.
A fiv&year ImprovitTrg Lives Through Advice {ILTAI grant from the Access
to Justice Foundation, supported with funding from The National Lottery
Community Fund, to support the delivery of free legal advice to
marginalised people and communities across England.
Grant to CPAG'S UK-wide benefits advice and specialist universal credit
advice services, free to any frontline worker, volunteer or adviser helping
people on low income.
Three-year grant strengthening social security by evidencing problems
and strengthening the sector with early legal challenges.
Two-year grant to host a Justice First Fellow.
Scoltish Government through a
CYPFEIF and ALEC Fund grant
National Lottery Community
Fund- Young Leaders project
The Robertson Trust
A¢¢ess to Justice Foundation
Impioving Lives Through Advice
Grant for ihe welfare rights
advice setvice and Universal
Credit advice project
The Legal Educalion Foundation
Strengthening social security
The Legal EdLJcation Foundation
Justice First Fellow

Child Poverty Action Group
IA Company Limited by Guarantee)
Report and Financial Statements
Year Ended 31 March 2025
50
Cost of the School Day project In
England
Co-funding from the TUUT Charttable Trust and the National Education
Union lowards our education policy work in England, and breaking down
financial barriers in schools.
Impact on Urban Health-
Envisioning a child poverty
strategy
abrdn Financial Fairness Trust
A one-year grant to carry out research to understand what it would take
to effectively deliver a cross-government child poverty strategy.
Project to identify difficulties claimants face when migrated onto
universal credit from legacy benefits and how they adjust after Ihe move,
and to share this with policy makers.
Donations and grants for our expert welfare rights advice service to
support low-income families in England and Scotland.
The Big Give Anchor Match Fund
Appeal donations and other for
our advice service
University of York- Social
security UK= devolution. families.
and alternative Futures
Project on how social security is delivered and experienced by families
with dependent children nationally, regionally and locally.. and how social
security and devolution can be utilised to address and ameliorate poverty
and improve life chances. Funded by the Nuffield Foundation.
Project to boost the opportunities for and involvement of Scottish
parents and carers on low income in changing anti-poverty and social
security policy. Funded by The Robertson Trust.
Project on aecess to jLJStice in the face of digitalisation of means tested
welfare benefits in the UK.
University of York- Making
change happen.. Changing
Realities
Digital Freedom Fund
Trussell- Income maximisation
and cash first support package
in Scotland
Second tier support for Trussell funded advisers, training and information
for food bank staff and volunteers.
Trussell - Ending the need for
foodbanks.. operational
improvement of the Scottish
Welfare Fund Crisis
Funding to support operational improvement in ihe delivery of the
Scottish welfare fund in three local authority aieas.
Grant for policy work and advice
service in Scotl8nd.
A grant towards our policy work and advice servlce In Scotland.
Donation towards our legal test
case work
Towards our legal test case work.
Donations to support CPAG'S
work in Scotland
Donations towards CPAG'S work in Scotland.
University of York - Benefit
changes and larger families
University of York- Family
finances.. what difference does
cash support for children make?
The Clothworkers Foundation
Project on how benefit changes affect larger families. Funded by The
Nuffield Foundation.
Project on the irnpact of a per-child cash transfer on lower-income
parents and children. FLJnded by abrdn Financial Fairness Trusl,
Grant for free digital access and updates to the Fuel Rights Handbook
Big Give carnpaign including match funding from The Childhood Trust
towards ensuring young Londoners have a say, and are heard, on what
matters to them when it comes to poverty and the school day.
The Big Give Champions for
Children 2023 by The Childhood
Trust

Child Poverty Action Group
{A Company Limited by Guarantee)
Report and Flnancial Statements
Year Ended 31 March 2025
51
Joseph Rowntree Foundation -
Getting the child poverty
strategy right
A collaboration between IPPR, Changing Realities and CPAG to combine
lived and learnt expertise to shape ihe UK government's child poverty
strategy.
Pur
oses of Desi
nated FLtnds
Tangible fixed assets reserves
Resetve relates to the net book value of tangible fixed assets at the end
of the financial year.
Reseive relates to net value of debtors, stock, and irade creditors at the
end of the financial year.
Reserve fund to support our strategy lo increase the income of CPAG
over the next three years.
Reseive designated io support our campaign slrategy over the next three
years.
Operational Working Capital
reserve
Development fund reserve
Impact fund
15. Operating lease commitments
The charity had total commitments at the year-end under operating leases as follows-
Pro
ui
ment
2025
2025
2024
2024
Within 1 year
1 5 years
42,412
84,823
42,412
127,235
8,918
15,689
8,918
24,607
127,235
169,647
24,607
33,525
The property lease is for the office of CPAG in Scotland.
16. Related party Iransactions
Other than the transactions with Trustees disclosed in note 3 and the remuneration of Ihe key
management personnel disclosed in note 5, there are no related party transactions requiring disclosure
in these accounts.