2025-03-31-accounts - Cirencester (Street) Market

This text was generated using OCR and may contain errors. Check the original PDF to see the document submitted to the regulator.

– Cirencester (Street) Market Charity Number 285116

Trustees' Annual Report for the Period

	Period start date	Period start date	Period start date					Period end date	Period end date
From							To
	Day	01	Month	04	Year	2024		Day	31	Month	03	Year	2025

Section A – Reference & Administration Details

The Cirencester (Street) Market is a registered charity (Charity Registration No. 285116) under the sole Trusteeship of Cirencester Town Council, Bingham House, 1 Dyer Street, Cirencester Glos. GL7 2PP.

The Cirencester (Street) Market is a registered charity (Charity Registration No. 285116) under the sole Trusteeship of Cirencester Town Council, Bingham House, 1 Dyer Street, Cirencester Glos. GL7 2PP.	The Cirencester (Street) Market is a registered charity (Charity Registration No. 285116) under the sole Trusteeship of Cirencester Town Council, Bingham House, 1 Dyer Street, Cirencester Glos. GL7 2PP.

Names of the charity trustees who manage the charity
Trustee name	Dates acted
Cirencester Town Council	01/04/24 – 31/03/25

Section B – Structure, Governance & Management

2.1. The markets incorporated within this charity are the Monday and Friday Charter Markets which provide a choice of goods under the provision of its historic Charter.
2.2. The charity is constituted as a Trust and is governed by a Bargain & Sale document dated 1961 and historic Charter with associated Market Rights. Cirencester Town Council acts as sole Trustee for the charity and trustees are selected on election as Town Councillors.
2.3. Whilst acting as sole trustee there is a direct link with the Town Council in respect of its charitable purpose in the relief of local council tax.
2.4. Cirencester Town Council is listed as the corporate trustee and individual councilors names will not be listed separately.

Section C – Objectives & Activities

3.1. The charity’s objective is to provide street markets offering a selection of produce, goods and services with the aim of generating income and to apply any surplus income to benefit residents of Cirencester by providing relief to Council Tax.
3.2. In the reporting period, in keeping with the charitable aim of the Trust, £23,891 was provided as relief of Council Tax benefitting the local community, a slight increase of £1,470 from 2023-24.

Section D – Achievements and Performance

3.3. In the reporting period, a total of 99(+2[1] ) Charter Markets were held, out of a possible 101[2] opportunities, representing a 98% (=) opening rate. There were 49 (+3) Monday markets and 50 (-1) Friday markets.

1 Movement from previous year.

2 Does not include 2x Mop Fairs or 2x Christmas closures

Page 1 of 3 Report prepared by Becky Coles, Community Services Manager, September 2023

1.1. There were 4 anticipated closures and 2 unexpected closures, as detailed below:
Monday 7[th] October 2024: Mop Fair
Monday 14[th] October 2024: Mop
Friday 27[th] December: Christmas Closure
Monday 30[th] December: Christmas Closure
Friday 24[th] January 2025: Bad weather – Storm Eowyn
Monday 27[th] January 2025: No attendance by traders who anticipated poor weather, Market Operator did not cancel the market in accordance with the improved weather forecast
1.2. The overall average number of stalls trading at the Markets in the reporting period was 39 (-1). The average number at the Monday market was 34 (-1) and 47 (=) at the Friday market.
1.3. 100% of the markets attracted category 2 or 3 fees; none of the markets held had less than 26 stalls. 50 (51%) of the markets held included over 40 stalls and were charged at the higher licence fee and 49 (49%) included stalls between 21 and 40 in number. All the smaller markets were held on a Monday.
1.4. The variety of traders at both markets is wide ranging and there remains a commitment to encourage and support local traders, suppliers and businesses. The trading mix included street food, homewares, household products, clothing, local produce, gifts and goods such as environmental wares; with a number of new traders being added.

The Market is actively promoted via social media, using mainly Facebook & Instagram, Cirencester Town Council’s website, local listings and printed media.

Each monthly edition of Ciren Scene carries a joint Cirencester Markets advertisement which includes details of the indoor markets in the Corn Hall. Advertising costs are split between the Corn Hall, Charter Market Operator and the Town Council. As the design work is carried out by the Community Services Team, a contribution towards staff costs is charged to the Corn Hall and Market Operator.

The advertisement is also circulated in both print and electronic form via social media, noticeboards, community groups, local businesses such as hotels, campsites, retailers, pubs etc.

Cirencester Markets feature in the Town Council’s Cirencester Town Guide.

Facebook and Instagram have high levels of engagement, whilst engagement via X was noticed to be low, and decreasing. Accordingly, X is no longer used, and Facebook and Instagram are used extensively. The social media insights for each platform are detailed below:

Platform	Followers	Movement from lastyear
Facebook	7,564	+1,247
Instagram	3,723	+497

1.5. The Markets feature on Trip Advisor and Google Business. Google is by far the most popular method of searching for and reviewing Cirencester Markets and has around 15,000 views each month. Cirencester Markets has a rating of 4.6/5 on Google Business (154 reviews) and 3.9/5 on Trip Advisor (12 reviews).
1.6. Further data and performance information can be found at Annex A.

Section E – Financial Review

5.1. In accordance with its charity status Cirencester (Street) Market is required to submit income and expenditure information to the Charity Commission on an annual basis.
5.2. In accordance with the Charity Commission’s annual return requirements, income and expenditure information relating to 2024-25 is outlined on the following page for formal approval by Trustees.

Page 2 of 3 Report prepared by Becky Coles, Community Services Manager, August 2025

2024-2S Income & E Income ndlttye ZOZ4-25 102>24 Recelpts Charter Market Llcence Fee Category I Category 2 Category 3 £27.250 £27,050 Upto20 21-40 £2CM) £250 £3(Xl TOTAL. 27350 £Z7,1)50 Emppndltu Paymènts Business Ratès 20225 202>24 N¢)tes 167 172 Equipment Purchased Market Management Promotion & Publicity Services IElÈctricityl 35 1.058 491 2(3 1,395 227 291 Subscriptsons & Ucences Training Consumables 938 893 P{eme Licence & Sireet Tradin8 consent. NA&MK PurpleGuide & Canva 5ubsuiptiDn> NABMAOrte dty eonferente 226 1,62S 171 Relief to Council Tax TOTAL: 23,891 7250 22.421 7Jb50 6. Sertion F- Submission of Annual Retuin to Charl Commission 6.1. Subject to the apwoval of the TrusL the financial information requlred by the Charlty Commission wlll be submitted within 10 months of the end of the ffinantialyear Iby 31" January 20261. D clarati¢n $18naturelsl Full namels) oeL. Position le.8. Secretary. Chair, etc.) J11Q. Ic£- CRA-I A . 16" Date

	2023124	2024/2s
	f	f_
Charter MarketLicenceFeelncome	27,050	27,250
Total income	27,O50	27,250
Expenditu re
Business Rates	172	167
EquipmentPurchased	1,058	35
Market Management	491	200
Services(Electricity)	291.	227
PromotionandPublicity	100	1,395
lndustry MemberFees	0	0
SubscriptionsandLicences	893	938
Training	1,625	226
Consumables	0	171
RelieftoCounciltax-payers	22,420	23,89L
TotalPayments	27,O50	27,250

2024 - 25	Actual	49	50	99	-2	Excl. Mop Fairs (x2) Xmas (x2) 04/24 - 31/03/25*	2024 - 25	Actual	12,250 £	15,000 £	27,250 £	550 -£
	Expected	50	51	101				Expected	12,500 £	15,300 £	27,800 £
QTR 4 (Jan - Mar)	Actual	12	12	24	-2		QTR 4 (Jan - Mar)	Actual	3,000 £	3,600 £	6,600 £	550 -£
	Expected*	13	13	26				Expected	3,250 £	3,900 £	7,150 £
QTR 3 (Oct - Dec)	Actual	10	12	22	0		QTR 3 (Oct - Dec)	Actual	2,500 £	3,600 £	6,100 £	- £
	Expected*	10	12	22				Expected	2,500 £	3,600 £	6,100 £
QTR 2 (Jul - Sep)	Actual	14	13	27	0		QTR 2 (Jul - Sep)	Actual	3,500 £	3,900 £	7,400 £	- £
	Expected	14	13	27				Expected	3,500 £	3,900 £	7,400 £
QTR 1 (Apr - Jun)	Actual	13	13	26	0		QTR 1 (Apr - Jun)	Actual	3,250 £	3,900 £	7,150 £	- £
	Expected	13	13	26				Expected	3,250 £	3,900 £	7,150 £
		Monday Charter	Friday Charter	GRAND TOTAL	VARIANCE	Income Plan 01/			Monday Charter	Friday Charter	GRAND TOTAL	INCOME VARIANCE

----- Start of picture text -----
2024-25
2023-24
2022-23
Expenditure
2021-22
Income
Income & Expenditure
Cirencester (Street) Market
2020-21
2019-20
2018-19
30000 25000 20000 15000 10000 5000 0
----- End of picture text -----

----- Start of picture text -----
£- £-
£171 £200 £227 £167
2024-25 £1,395 £23,891
£-
£100 £291 £172
2023-24 £1,058 £1,625 £1,384 £22,421
£- £-
£35 £143 £384
2022-23 £1,484 £1,310 £25,794 Promotion & Publicity Relief to Council Tax
£- £-
£862 £423 £103 £384
2021-22 £2,681 £20,846
Market Management Maintenance
£- £- £-
£495 £108 £384
2020-21 £1,135 £13,678
Expenditure Analysis
Services (Electricity) General
£- £-
£979 £458 £851 £378
2019-20 £2,027 £17,132
Business Rates Industry Member Fees
£- £-
£876 £656 £545 £494
2018-19 £1,042 £16,392
£30,000 £25,000 £20,000 £15,000 £10,000 £5,000 £-
Maintenance General Industry Member Fees Promotion & Publicity Market Management Services (Electricity) Business Rates Relief to Council Tax
----- End of picture text -----

----- Start of picture text -----
Annex A
----- End of picture text -----

----- Start of picture text -----
2024-25
2023-24
2022-23
All
Fri
2021-22
Mon
Total Annual Stall Numbers
2020-21
2019-20
2018-19
5,000 4,500 4,000 3,500 3,000 2,500 2,000 1,500 1,000 500 0
----- End of picture text -----

----- Start of picture text -----
2024-25
2023-24
2022-23
All
2021-22 Fri
Mon
2020-21
2019-20
2018-19
50 45 40 35 30 25 20 15 10 5 0
----- End of picture text -----