

## – Cirencester (Street) Market Charity Number 285116 

|Cirencester (Street) Market–Charity Number 285116|Cirencester (Street) Market–Charity Number 285116|Cirencester (Street) Market–Charity Number 285116|Cirencester (Street) Market–Charity Number 285116|Cirencester (Street) Market–Charity Number 285116|Cirencester (Street) Market–Charity Number 285116|Cirencester (Street) Market–Charity Number 285116|Cirencester (Street) Market–Charity Number 285116|Cirencester (Street) Market–Charity Number 285116|Cirencester (Street) Market–Charity Number 285116|Cirencester (Street) Market–Charity Number 285116|Cirencester (Street) Market–Charity Number 285116|Cirencester (Street) Market–Charity Number 285116|Cirencester (Street) Market–Charity Number 285116|
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
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|||||Trustees'||Annual Report for the Period||||||||
|From|Period start date||||||To|Period end date||||||
||Day|<br>01|Month|<br>04|Year|<br>2022||Day|<br>31|Month|<br>03|Year|<br>2023|



## Section A – Reference & Administration Details 

- 1.1. The Cirencester (Street) Market is a registered charity (Charity Registration No. 285116) under the sole Trusteeship of Cirencester Town Council, Bingham House, 1 Dyer Street, Cirencester Glos. GL7 2PP. 

Names of the charity trustees who manage the charity 

|Section A–Reference & Administration Details<br>1.1. The Cirencester (Street) Market is a registered charity (Charity Registration No. 285116) under the<br>sole Trusteeship of Cirencester Town Council, Bingham House, 1 Dyer Street, Cirencester Glos. GL7<br>2PP.|Section A–Reference & Administration Details<br>1.1. The Cirencester (Street) Market is a registered charity (Charity Registration No. 285116) under the<br>sole Trusteeship of Cirencester Town Council, Bingham House, 1 Dyer Street, Cirencester Glos. GL7<br>2PP.|
|---|---|
|Names of the charity trustees who manage the charity||
|Trustee name|Dates acted|
|Cirencester Town Council|01/04/22 – 31/03/23|



## Section B – Structure, Governance & Management 

- 2.1. The markets incorporated within this charity are the Monday and Friday Charter Markets which provide a choice of goods under the provision of its historic Charter. 

- 2.2. The charity is constituted as a Trust and is governed by a Bargain & Sale document dated 1961 and historic Charter with associated Market Rights.  Cirencester Town Council acts as sole Trustee for the charity and trustees are selected on election as Town Councillors. 

- 2.3. Whilst acting as sole trustee there is a direct link with the Town Council in respect of its charitable purpose in the relief of local council tax. 

- 2.4. Cirencester Town Council is listed as the corporate trustee and individual councilors names will not be listed separately. 

## Section C – Objectives & Activities 

- 3.1. The charity’s objective is to provide street markets offering a selection of produce, goods and services with the aim of generating income and to apply any surplus income to benefit residents of Cirencester by providing relief to Council Tax. 

- 3.2. In the reporting period, in keeping with the charitable aim of the Trust, £25,794 was provided as relief of Council Tax benefitting the local community, an increase of £4,948 from 2021-22. 

## Section D – Achievements and Performance 

- 4.1. In the reporting period, a total of 98 (+2[1] ) Charter Markets were held, out of a possible 103[2] opportunities, representing a 95%[3] (+3) opening rate.  There were 46 (+1) Monday markets and 52 (+2) Friday markets. 

> 1 Movement from previous year. 

> 2 101 if expected closures not counted (e.g. Mop Fairs) 

> 3 97% open rate if anticipated closures not counted 

Page 1 of 3 Report prepared by Becky Coles, Community Services Manager, September 2023 



- 4.2. Markets did not take place on 5 (-3) occasions as detailed below: 

   - Monday 19[th] September – Queen Elizabeth II funeral (1x Monday Market Closure) 

   - Monday 10[th] October 2022 – Mop Fair (1x Monday Market Closure) 

   - Monday 17[th] October 2022 – Mop Fair (1x Monday Market Closure) 

   - Monday 26th December 2022 – Christmas Closure (1x Monday Market Closure) 

   - Monday 13[th] March 2023 – Bad weather (1x Monday Market Closure) 

- 4.3. The overall average number of stalls trading at the Markets in the reporting period was 43 (+2). At the Monday market, the average was 43 (+1) and 47 (+2) at the Friday market. 

- 4.4. 95% of the markets held included over 40 stalls and were charged at the higher licence fee; 5% included stalls between 21 and 40 in number.  None of the markets held had less than 20 stalls; all the smaller markets were held on a Monday. 

- 4.5. The Monday Charter Market has continued to improve, with only 5 of the 46 markets having between 21 and 40 stalls, all other markets having over 40 stalls. 

- 4.6. The variety of traders at both markets is wide ranging and there remains a commitment to encourage and support local traders, suppliers and businesses. As well further additions to the street food offering, traders selling homewares, household products, clothing, local produce, gifts and goods as well as environmental wares were added to the trading mix in the reporting period. 

The Market is actively promoted via social media, Cirencester Town Council’s website, local listings and printed media. 

Each monthly edition of Ciren Scene carries a joint Cirencester Markets advertisement which includes details of the indoor markets in the Corn Hall.  Advertising costs are split between the Corn Hall, Charter Market Operator and the Town Council, with the design work being carried out by the Community Services Team. 

The advertisement is also circulated in both print and electronic form via social media, noticeboards, community groups, local businesses such as hotels, campsites, retailers, pubs etc. 

The social media insights for each platform are detailed below: 

|Platform|Followers|Movement from lastyear|
|---|---|---|
|Facebook|6,740|+933|
|Instagram|2,907|+374|
|X(PreviouslyTwitter)|2,635|-23|



- 4.7. The Markets feature on Trip Advisor and Google Business and reviews are often received. Google is by far the most popular method of searching for and reviewing Cirencester Markets and has around 19,000 views each month. Cirencester Markets has a rating of 3.5/5 on Trip Advisor (10 reviews and 4.6/5 rating (+0.1) on Google Business (136 written reviews (+24)). 

- 4.8. Further data and performance information can be found at Annex A. 

## Section E – Financial Review 

- 5.1. In accordance with its charity status Cirencester (Street) Market is required to submit income and expenditure information to the Charity Commission on an annual basis. 

- 5.2. In accordance with the Charity Commission’s annual return requirements, income and expenditure information relating to 2022-23 is outlined on the following page for formal approval by Trustees. 

Page 2 of 3 Report prepared by Becky Coles, Community Services Manager, September 2023 



|2022-23 Income|||||
|---|---|---|---|---|
|Receipts|£|Notes|||
|Charter Market<br>Licence Fee|£29,150||Category<br>Category 1<br>Category 2<br>Category 3|No. Stalls<br>Fees<br>Up to 20<br>£200<br>21 – 40<br>£250<br>40+<br>£300|
|TOTAL:|£29,150||||
|2022-23 Expenditure|||||
|Payments|£|Notes|||
|Business Rates|£384||||
|Market Management|£35||||
|Services(Electricity)|£143||||
|IndustryMember Fees|£1,484||||
|Promotion & Publicity|£1,310||||
|Relief to Council Tax|£25,794||||
|TOTAL:|£29,150||||



## 6. Section F – Submission of Annual Return to Charity Commission 

- 6.1. Subject to the approval of the Trust, the financial information required by the Charity Commission will be submitted within 10 months of the end of the financial year (by 31[st] January 2024). 

## 7. Section G – Declaration 

Signature(s) Full name(s) Position (e.g. Secretary, Chair, etc.) 

Date 


Page 3 of 3 Report prepared by Becky Coles, Community Services Manager, September 2023 



ANNEX A 



## **Number of Markets 01/04/22 - 31/03/23** 

||**QTR 1**<br>**(Apr - Jun)**|**QTR 1**<br>**(Apr - Jun)**|**QTR 2**<br>**(Jul - Sep)**|**QTR 2**<br>**(Jul - Sep)**|**QTR 3**<br>**(Oct - Dec)**|**QTR 3**<br>**(Oct - Dec)**|**QTR 4**<br>**(Jan - Mar)**|**QTR 4**<br>**(Jan - Mar)**|**2022 - 23**|**2022 - 23**|
|---|---|---|---|---|---|---|---|---|---|---|
||**Expected**|**Actual**|**Expected**|**Actual**|**Expected***|**Actual**|**Expected***|**Actual**|**Expected**|**Actual**|
|**Monday Charter**|13|13|13|12|10|10|12|11|48|46|
|**Friday Charter**|13|13|14|14|12|12|13|13|52|52|
||||||||||||
|**GRAND TOTAL**|**26**|**26**|**27**|**26**|**22**|**22**|**25**|**24**|**100**|**98**|
|**VARIANCE**||**0**||**-1**||**0**||**-1**||**-2**|



|**22**|**22**<br>**25**<br>**0**|
|---|---|
|***E**xcl. Mop|***Excl.**Xmas|
|Fairs (x2)|(x1)|



## **Income Plan 01/04/22 - 31/03/23** 

||**QTR 1**<br>**(Apr - Jun)**|**QTR 1**<br>**(Apr - Jun)**|**QTR 2**<br>**(Jul - Sep)**|**QTR 2**<br>**(Jul - Sep)**|**QTR 3**<br>**(Oct - Dec)**|**QTR 3**<br>**(Oct - Dec)**|**QTR 4**<br>**(Jan - Mar)**|**QTR 4**<br>**(Jan - Mar)**|**2022-23**|**2022-23**|
|---|---|---|---|---|---|---|---|---|---|---|
||**Expected**|**Actual**|**Expected**|**Actual**|**Expected**|**Actual**|**Expected**|**Actual**|**Expected**|**Actual**|
|**Monday Charter**|3,250<br>£|3,900<br>£|3,250<br>£|3,600<br>£|3,000<br>£|2,900<br>£|3,000<br>£|3,300<br>£|12,500<br>£|13,700<br>£|
|**Friday Charter**|3,900<br>£|3,900<br>£|4,200<br>£|4,200<br>£|3,600<br>£|3,600<br>£|3,900<br>£|3,600<br>£|15,600<br>£|15,300<br>£|
||||||||||||
|**GRAND TOTAL**|**7,150**<br>**£**|**7,800**<br>**£**|**7,450**<br>**£**|**7,800**<br>**£**|**6,600**<br>**£**|**6,500**<br>**£**|**6,900**<br>**£**|**6,900**<br>**£**|**28,100**<br>**£**|**29,000**<br>**£**|
|**INCOME VARIANCE**||**650**<br>**£**||**350**<br>**£**||**100**<br>**-£**||**-**<br>**£**||**900**<br>**£**|



_**NB:** Expected income calculated on the follow basis:_ _**Monday** - Category 2 - (21-40 stalls) @ £250 per market ,_ _**Friday** - Category 3 - (40+ stalls) @ £300 per market_ 

## **Cancellations/Changes to Charter Markets** 

|Monday 19th September - Queen Elizabey II funeral<br>Monday 10/10/22 - Mop Fair<br>Monday 17/10/22 - Mop Fair<br>Monday 26/12/22 - Christmas Closure<br>Monday 13/3/23 - Bad Weather|**1**<br>**1**<br>**1**<br>**1**<br>**1**|
|---|---|
||**5**|



Page 1 of 5 



Annex A 

## **Cirencester (Street) Market Income & Expenditure** 


**----- Start of picture text -----**<br>
 £35,000<br> £30,000<br> £25,000<br> £20,000<br> £15,000<br> £10,000<br> £5,000<br> £-<br>2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 2022-23<br>Income Expenditure<br>**----- End of picture text -----**<br>


Page 2 of 5 



Annex A 

## Expenditure Analysis 2012 -2023 


**----- Start of picture text -----**<br>
 £45,000<br> £40,000<br> £35,000<br> £30,000<br> £25,000<br> £20,000<br> £15,000<br> £10,000<br> £5,000<br> £-<br>2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 2022-23<br>Business Rates Services (Electricity) Market Management Promotion & Publicity<br>Industry Member Fees General Maintenance Relief to Council Tax<br>**----- End of picture text -----**<br>


Page 3 of 5 



Annex A 


**----- Start of picture text -----**<br>
Total Annual Stall Numbers<br>5,000<br>4,500<br>4,000<br>3,500<br>3,000<br>2,500<br>2,000<br>1,500<br>1,000<br>500<br>0<br>2018-19 2019-20 2020-21 2021-22 2022-23<br>Annual Stall Numbers Mon 1,016 1,005 869 1,878 1,978<br>Annual Stall Numbers Fri 2,403 2,318 1,555 2,306 2,458<br>Annual Stall Numbers All 3,419 3,323 2,424 4,184 4,436<br>Annual Stall Numbers Mon Annual Stall Numbers Fri Annual Stall Numbers All<br>**----- End of picture text -----**<br>


Page 4 of 5 



Annex A 

## Average Stall Numbers by Market 


**----- Start of picture text -----**<br>
50<br>45<br>40<br>35<br>30<br>25<br>20<br>15<br>10<br>5<br>0<br>2018-19 2019-20 2020-21 2021-22 2022-23<br>Annual Stall Numbers Mon 21 22 31 42 43<br>Annual Stall Numbers Fri 47 46 36 46 47<br>Annual Stall Numbers All 34 35 34 41 43<br>Annual Stall Numbers Mon Annual Stall Numbers Fri Annual Stall Numbers All<br>**----- End of picture text -----**<br>


Page 5 of 5 



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||2O2Ll22|2022123|
|---|---|---|
||f|f|
|CharterMarketLicenceFeelncome|25,300|29,L50|
|Totalincome|25,300|29,LSO|
|Expenditure|||
|Business Rates|384|384|
|Market Management|423|35|
|Services(Electricity)|103|1.43|
|Promotionand Publicity|1_,421|1,310|
|lndustry MemberFes|862|1_,484|
|RelieftoCounciltax-payers|22,L07|25,794|
|TotalPayments|25,300|29,150|





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