REGISTERED COMPANY NUMBER: 01455136 (England & Wale51
REGISTERED CHARITY NUMBER.. 278918
REPORTOF THETRUSTEESAND
UNAUDITED FINANCIAL STATEMEN15
FOR THE YEAR ENDED 31 DECEMBER 20Z4
FOR
The Mammal So¢tE

The Mammal Soclet
CONTENTS OF THE FINANCIALSTATEMENT5
forthe Year Ended 31 December 2024
Page
Report of theTrustees
Ito12
Independent Examlner's Report
13
Statement of FlThancial Activltles
14
Statement of Flnanclal P051tlon
1Sto16
Notes to the Flnan£lal Statements
17to28

The
mmal Sfj
let
REPORT OFTHETRUSTEES
lorthey
l DecembEr 2014
The trusiÈes, who are also directors Df thechariryfor the purposes of the Comp3nlesAU 20(￿1 Prestrnt their rÈpor¢with the
lin&ncial statemen15 of the ¢h3rity fortheyear ended 31 December 2024. The tIU5tees have aclopted the provision5 of
Accountlng and Reportin8 by Charities.. SlatEment of RecommendEd Pra¢ite applicable to charltie5 prep2rlngthÈlr accounts I
accordance wlth IhE Financi31 RepDrtin8 Standard applicable In the UK Nepublic of ITel3nd IFRS 1021 le.fFective l January
20191.
OBJErrivE5AWDAcfiviTIES
OblE£tives and aims
The MamrnaS Soaety promotes evldenc&tiased conservation, and Is the only OTgan55atlon dÈdlc8Led tD thé studyand
anagement of all Britlsh m3nTrm81s.
The Mammal Socieiywork5to protect Brltish mamm31s. halrthedecline Of threatened species and advlse5 on all Issue5
3ffecting Brlllsh Mammals. W2 study maYnmB15. identifythe pioblems they f)¢e and promDtÈ conservatlon and other
policies based on sound science:
The objects of ihe charlly arÈ'.
L. to promote the study of marnm315 to advan¢e the edutatlon of thE publlc In 311 a5peiiS of niamtna108yand mammal
£co1ogy.
2. to 3dvall￿. promote 3nd furtherthe £DllsErvatlon of tn3mrnals.
SigTrificant activiiFe5
The M3mmal Socletylscommitled to promotingevldence b&ed mamrnal conservatlon.1t sÈeks to prowlde scientiflc
inft)rmatlon to a wde audience and totrain membersof the publlcand profe55ionals In survrymethodoloÈ¥.
When plannlng ouractivitlesfor Ihpyear, the Mammal Soc1etytrL￿teeS have consldered the Charlty Commlsslon'5
8tsidancÈon publicbeftefit. In our oplnion the Charlty Is a publlc benefitentlty, In pariiw13r, we havÈ workedto:
Ralse awareness of mammals, rhelr ecolDgyand their cunservatK)n needs byprovldln8 trainln8 coursp5, free￿ available
Infoimatlon lon our WEbYte, pre55 rele35e5 and tw1tterfee￿l, and produdngspeciali5t publlcations.
Promote the monitoring of mamtnal populatK)ns and threatsto iheirconservatlon throu8h the natlonal At135 prole£t
and the use of Our M3mma1 Mapper app.The5e prole¢ts are both freely available to both members non-members.
Educate people about Brlllsh mamrnals and promote m8mm315tudles in the UKand Dverseas thiough ourconferEnce,
tneTnbershlp magaRine Marnmal News, h3ndbook pub11catlons and sihoDls engagement work.
-AdV¢￿te conserwaiion plansbasÉd on sound sclence through our interaction wlth 8overnment pollcylndepèndently
and through Wlld11fe and Countryside Llnk.
Provlde current infDrmat￿n on mammals IhrouEh our publicatlonsvi31heweb5ite,' m¢mbeishlp m3gazlne.' Tnedla, the
Inrematlonal louinal Mammal Revlew and the open-access online lounal Mamm31 Communlcation5.
Involve ppopleof all ages In our effoitsto protect Tnammals by prDvlsion of tralThln& èn838ement In nath)n31 surveys
and prov151vn of eonservatlDn infoimation and 3dvice.
VvlunteEr5 and Lo¢al Groups
We wvuld like to thbnk all tlie VDlvnteer5 and local 8IOUPswho make The Mammal Socletythe a¢tlve and engaged
comfflunitythatll is. We ¥VDuld a150 liketo thank all who voluntÈÈr acros5 Ihe country 10 keep the org4nisation
deliverlng woll overwliatcan bo 2chlevedlust with the 5Tn?11 staff team.
Page I

The Mam
al Socle
REPORT OFTHETftUSTEES
for the Year Ended 31
Ember 202
ACHIEVEMENT AND PERFORMANCE
CHARITABIE AcnvrriES
2024 marked the 70th anniversaryof the Mammal SDclety, Since It was officlally reglstered as a th?>lty in 1954. Thi5
landmark reflected In our communltstlon5 and eventsthrou8houtthe year, with a speclal'70 years of tho Mammal
Soclety. logo belng designed by illustrator SlhAe Tonellotto Included on ourwebslte, e-new51etters and copies of
Mammal News throughouttheyear.
Followine much re¢rvitmentand redefiTrin£ of roles 2023, thls year provlded the opportunityforthe newlycalitsrated
stalf team at the Mamrnal So¢letyto work ¢105ely to8etherto further th@Slrateglc oblettfve5 and prlorfty project55etout
byCEO Matt Laisen-Daw in his first six months. There wJ$ 8 focuson rÈvi51tin£ and streDglhenln8thÈ foundatlons of the
Mammèl Socioty- the membership, loial groups neiwofk and £ommlttee5-whlle 3150 staytlng to define and develop new
areas of work In bolh science and Èngagementaroa5. Keyachlevements from the year's aCllvi1le5 are detailed below.
As part of ourworkto 5UPPOrtacce*% and incluslon In the conserwaiiD4 sector, and In order to Incrpa5e ourtèpacily in key
areas of delivery, we defined 3nd launched a paid SntorN5hip fora yovn£ person fiom an under-representtd demographi
to supporttralningand events, and recrulted flr5t Intein (Maria Cliecchil who started a 9 month In￿rnshIp Sn
September 2024.
As usual, a spike of activitywasourAnnual Confeience112-13 Aprll 2D241, whl¢h took placp. In Robinson Col￿ge,
Cambrldge. The iheme w3s defined by the 70 year mlPeslone, with an emph3515 on looklng backatsuc¢e55es 2nd learnings
frofll 70 yearsof mammal research and ¢on5eTvation WQTk, then looking foiwarrl to thg. future of Ihè sector. A flee panel
event on Fildayevenln& al the end ofihe fiisl day Df the conferencc, wa5 organlsed In partllershlp with UKYouth 4
Nature, titled'lttakes all of u5.. In¢lJslon in Consetvation, Chalred by UKY4N's Senll Mustafa, the panel included Joycelyn
Longdon, 3 youih acllvi5r and Ph0 5tiident aicambridge, Dara McAnulty. a multi-award-winninE autlstliauthor. naturallst
and conserv4tlQn15tfrom Northein Ireland, and OmarAbu-Seer, the Progiamme MJnagerfortheSDutheastat Action for
Con5ervatlon. The conference itself was a hugesuccess, with 140atiendee5 and d pa¢ked programme of hiqh-qualitytalks
and workshops. ThE ticket prlce was necessarily hl8herthan we would have liked Ilue lo iliÈ iosls of the vènue, and in
ordor to ensure th3t itwas still inclusive and acce551ble foi thts5e of all backgrounds and r•reer5tageswe offered 10
subsldlsed and fully-supwrred placesthrough a bursary xheme.
Feedba¢kon the eventwa5 hugely p05ilive. with the Iii8h IFdtÈt price beln8 the maln ne8atlve polnt plcked up in thp. follow-
UP Survey. For 2025 we plan to address thls bycarefully ¢hDOSing a venuethat coslssubgtant131tylesss¢ that we cath pas5
on the savirg to attendees.
National Mammal Week (the annual ￿lebra￿￿Tr of mammal stlence and ton5ervation led by the Mammal Socletyl rook
place from 22-28 AW1￿ 2024, wth a focus an'Forsoiten Mdmmals, Th¢ alm wa5 to use thi5 moment of iiicreased focus on
rnammals In publlc CDns¢l¢u5ne5Sto brlTrg into the spotlight Ihestorie50f for8OttÈn aTrd uTrderrepresented matnmals, such
3s specie5 that arÈ Irilically endangered, extlnrt, Invasive, urbaTr. 5mBII and ynoer recorded. In order to ￿llect the 70year
landmarkfDr the 50uety. the communkatlons strategy lorthe week IoDked at the p8$1 and thefutuft, movin8 from the
lar8ely untald h15tory of maTTrmalogy to the future of Mammal stiÈnte and conservation. Thls ye)T'Stheme alsu aimed to
ndersiore Ihe Importance of dlvÈr51ty IN consorvatlon forfuture Suc￿sS In addre55inglssup5 that ultlmatgly are rela￿d to
the wÈllbein8 of all poople and the planet. FrotTr p.ducat￿n31 wEblnars3nd panels featurlng leadin£ wrlter5and Ihlnker5, to
pracll£al Inltlaifve5 Ilke tlie Blg Mammal Week Challenge, there was SDmolhin£ foreveryone reached by our
CDmmunicatN)n5.
Page 2

The Mom
al Soclet
REPORT OFTHETRUSTEE5
r iheyear E ded 31 De¢ÈmbÈr 2024
CHAR ￿ABLE AcfiviTIES- Continued
In October we held a su¢¢essfu1 Loc31 Groups Conference in Exeter. attonded byover 100 Ioc318roup m*mb2rs, and 50
mvre online. Thlsevent, focused on semi-aquètl¢ mamma15 such 35 Ottpr5, watervole5 and the inv3siveAmeric8n
wa5 made possible throu8h the le3der5hlp and hafd workof Devon M?mm31 Groupj SUPPOrted bycoinwall Mafflma1
Group, and with generou5 SUPPUrt from Univer511V ol Exeterand South West W3ter.
There were ambitlou5 f￿ndraIsIn8 t318ets Set fortheyeBrthat vnfortun6te1y did not come tofrultion. WÈ hoped t05ecure
core funds vla a number of 3ppllcatiQll5to sm311ertrusis to help us undertake the woik requlred to refresh our systems
3nd proce55e5 and revatnp our offerfor members and lotal groups. Fundralslngconsultanls were contracted in the second
half of 2023 to advlse on g strategyfor aitractlng such I￿n￿5, and thelrwork Tesulted In morethan ¢eD appllcationsfor
mounts ranglnAfrom £S.000 ID £20,000, Whlle most of these were not successful, we wÈre dellghted 10 receive generous
support from The Gailield Weston FDtsnd3tion In the form of d ¢ore Brant of £20,0(M). In addition to these mu¢h-needed
lawerand more project-specifir appllrdtlons. 3nd a number of drèltfullding proposal templates Ihat we custhrnls￿ for
MONITORING AND RESEARCH AcfwiTIES
N&tivnal Harvest Mouse5ur¥ev
We ¢ompleled ourthlrd Annual Hiivest Mouse Survey Season and published OUT 2023-4 report. Volunteer Effort remained
hlgh, though we identified some areas of the countrywhere some outfeath and engagement be needed before the
nexrse350n to regaln 50tne of the amount of survey actiwtyachleved in prevlousyears. In area5 of high @n8a8ement, suth
as Cornw311. site5 arE D¢wsuFvpyed repeatedlyyear-on-year, ènd rhls £reate50PPOrtunltle5 for us to Investigate some
more cornp1EX question5 around the Ilnk b¢iween haNÈsi MI￿. habitat health and land management,whlch wlll be a
incre3slngfocusfi)rthls project over tlme.
Led by ourTralnln8 & gveDt5 Intern Marlawe devEloped a new field gulde to encvui88e f5rst-tlme surveyors and 5UPPDrt
su￿tY 3cti¥itlP.5 organlsed by local group5. Thls was offered dlElt31lyas a frEe prlntable Tesource on ourwebsiie and
produced as J laminated field re50ur¢è and provided to local groups whofelt itwould be useful.
Mounlair Iiares In Scotland
We CDmpleted year3 ofthe volunteer mountain harp. survey, ¢ontrlbuted 10 rhe 2023-4 report Iwilh UTO, Gwct and
Naiufesiotl. Thls rp.port identlfied the growin8challen8e of recruitiDg surveyvolunteers for thi5 5utve.ydue to the remote
13nds¢apesand the dlmln15hing sense of urgen¢¥ around thi5 impoiiant piece of research.The Mammal So¢leiy WOTked tD
addr255thls by ¢flerin8 sume free trainlngs In MouTrtaln hare surveylnE In person and onllne, and undert3kingsDTne social
rnedia promotion of the sutveyi and targoted outyeach to our rwo new Hlghlands Iordl groups and comTnunltles of walkers
and sKqhtseers In the HiÈhland5,
Searthlng forshrews
We completed ph35e i Dfour UK￿lde b3Tn owl pellet surveyforSearchin8 ForShYEws (ln parinershlp with the B3Fn Owl
Tru5tl, wilh over 5(X) volunteer5 ￿K-￿￿e allalyslng over2,500 pellets, An Initlal rewil into the year-Dne WOFk developlng
testingthe melhodoloÈyw35 publlshed, Includln8 early altempts to dvdw learninEsfrom the collaied data, whlch
detnonstrated the hu8evalue thi5proSectwi51 have when the amount of data lslncreased and collected for Ivnsecutlve
VÈ3rs. Re50urclnE Ihls PTOjEd and continuln£ to 8rowenga8ement in the pellet analysis actlvily will be a Focu5 for 2025.
Page 3

The Mammal S
REPORT OFltrtE T
USTEES
lorthg Year End d 81 Decembe
02
MONITORING AND RESEAIICH A￿1VITIES-ContlnU
Mammal Mapper
Mammal Mapperconiithued to attract ncw users throughout 2024, and bugs hl8hllghted by users wero $￿￿f￿vaddre$sed
by our parlnprs Nalural Apptltud? lo build conflden¢e and en8agement in userg. With linanciAI support from Natural
En￿alld wecommissloned Natural ApptitudR to update Mammal M3pperto Indude additlonèlfields for beaver recordsto
maxlmlsè the value of the tool forbeJversuNeys, resultlng in N3tur31 England and EnvlrDnmentA8ency promotin8
Mammal M2ppera5 the recommènded tool foi etolpg15t5 to use tor bEaver surveys. Created a userguide forsuyvèyors
uslng Mammal Mapper.
Ecobat
This toDI wastompleied and relaunched on ourwebsite at the beginnlngof the year, and is nowonce 38a5n In use by
e¢olog15ts looklng to achieve and prÈxent a clear plcture of bat aci1￿1¥arOund S￿e$ pioposed fordevelopment-especially
wlnd farms.
England Oltersurvey
The report for tliis 2022 fielcl su￿eY led by the Mammal Suciety has been repeatedly delayed, 3nd by a revised limesc31e
was due to be completed and released thi5year. Unfortunately due to IDW cap2cIty in the parinershlp and some
complications In 3naly51n8the data, th15 hasonte a8aln been postponed but is expect￿ to be Idunclied in 2025.
RAISING SKILLSANDSHAftING KNOWLEDGE
Tralnlng Pro8ramme
Dellver£d 47 Iralnlngs, trainln8 more than l(¥JO peoplÈ, goneratin8 over £26K Surplus and atlTaclin4 an average 4.6315
DEveloped oui tore Mammal Sotlety'mammal Monitoring & ID. ¢our5e. Scheduled fora pllot dellvery lftirLoral Group
members. Yauth Amba.%sador5 an(1 invlled revlewer51 in Aprll 2025.
Developod Inlt13tivesto Increase dlvÈr5ity of p3rtKIp81ioD in ourir31nlne programme, Incltsdlngfree tralnlngsfor Lockl
Groups, and a'Goldefi Mcket, appllcdllon processtoallocate a limlted numberof free trainin8 placesto under-represented
and low-income traincoJ Ilaun¢hingJan 202J
Webinars
Our programme of onllne morihly wobin3rs continued through 2024, attrRCtlng3udiences of 50-100 each tlme, wlth topics
as dlverse a5anlmal conscipusne5s and quEer Eco108y alongslcle more mainstream specle5 and ecosystem-foru5ed
weblnar5.
Unlverslty M&mmal Challenge IUMACI
UMAC 2024 was a gteat success, runnlng from January- May, with IS teams of 5 student5 e3ch ￿lIk1pating ID mamlnal
tnonitorlng. awareness r¥i>DEand even fundrilslng actlvllles their ulllversSty communltles. Ten team% Stsslaine(I
en836emontthrou8houtthe challenge, and 5tudent-led arlivitydurlnB the live tnonth durauon resulted ID a huge spike In
mammal data for univeisllycampuses. 270 transeci suFveys, 300 ad hac tnammal reiord5, and 2053 vldeo SEquencesf¢rrn
trailcamswÈre 5ubrnilted by UMACteams. El8htéen 5tvdent-led Engagemeniactivitie5 were organi5ed, and a hvrnber of
Student blogs and sotl41 media posts helped to bring Mamm31 societykeymÉ$5ages to newaudlence& Despite the SUC￿$$
of thp challen£e, a ntsmberof Improvernentshave been SUEgE5ted in a thDrough evaluaiion of the UMAC 2024. These
Include shifting and 5horteningthe challeTr8e tlmestale to Improve ¢ngagement and avoid clasheswith pxam5, 2dlu5ting
the soclal medla 5trate8yto re3ch more student audi￿￿￿￿, and various 3ppr03ches to broaden ihÈdiversltyof
P3£e4

ammal Sotlet
REPORTOFTHETRU5TeES
for they
ar Ended 31 DeceTNber 2024
Univeisity Mammal (hallenKe IiIMACI-contlnued
The Mammal Socieiy wasgrateful ID recewe 5uppori in the form of prlies for hlBh-pèrfDrmlngtÈam5fr0rn Optlcron, south
We&t Oplits, David Wege. FSC, Rie Desl8ned and One slop Nature.
Youth Amba55advrPwgramme
The Mammal 5otlety3Mnounced the13U￿Ch of a Yvuth Amba55ador proEf3mme in Spilng 2024, and Invlted appll¢arions
from youn8 people aged 16-18throughovl the 5umrner. We received over 20 ￿(ellent applicatlons and appolnted a first
tranche of four ill5plilrtg young wopletojoln the Mammal Soclely In the Hi8hland5 0FScotland in july forthree days of
ceiacean sUtveyin8from the f¢rry cros5inRbetweeN Ullapool and Stornoway. TheyouTrgpeople were alsoglven an
IntroducLlon to surveyln8fortFaiks and signs along river5 and coastl1ne￿ These flrsryouth Ambas&3dors have. contlnued to
proinote the work of the Mamm31 So¢ieiy, while leBdlng the proce550f dèllnln8 howthey and future Youib Ambassadors
tan m3ke the TnOSt of their p051tion to reali5e pe.rsonal ambitions dnd 5UPPOrt mammal conservatlon work. Towards Ihe
end of the year some of our Youth ATnbassadors help script and PTQ5ent a ¥ldeo along51doour palion Gillian Burke to Tnaik
the end of our 701h annNeT5èry year, refleclltsg on 3chlevements overth05e seven decade5 and IoDkingtowards the noxt
challengesthe 50cleiy Jnd Its partnersw411 need to fate.
MEMBERSHIP
Seve￿1 ch3nges were matte to membErshlp sn 2024, with an Increase. in standard indivldual rneTllbershlp from £36 to£60 a
year, 3lon8slde a nÈw reglstrdtion prO￿55th￿t enwuraged and en8bled monthty dlrect deblt paymentof £5 a month
Iconiesslon late E31 ralherthan an annual Invoice for tho full year'5 memtyer5hlpfee. A5 well a5 the increased Tevonue
QVErall this change wi11 make membershlp more m3n38eable forthDse who struggle to pay a large amount up front, and
11 roducethe 3mounrof financial admlnlstfation lowertho numberof memb¢rslost because Iheyfor6el to renew-
or cannot 3fford to paythe full ye3rfeE- when their membershlpcofftes up for renewal. Exlsiing mernbErs were
encouraged to 5wÉ¢h tothe new model, but a5 a ¢oncessl0fi in lighrof theirconlrfbtstion tothe sodetv 35 membersover
previou5 years Iheywere perinltted to reTnain on the oriwnal lower tate if theywould otherwise be unable to renew.
ACoTPDr6te Membership wa5 deslgned and13unched In 2024, alTnp.d at Ecological Consultancycompanles. Thls model
3llowscompanle5 fo pay a hi8her rate of annual member5hipso thatthe benÈnr5 of membprshlp Idlscounted irainin8 and
events, Mammal News Etcl can be acce5sp.d by 311 theli siaff. Work has also begun on 3 junior Metnbershlp. defined wlth
Input from the Ytsuth Amb3ssadors, and we hope to laun¢h and prornote this tOVOLing people and 5th001s In 2025.
WE staiied the yearwiih 1,066 tnembers, and encledwlth 1.233.
COMMUNICATIONS AND PUBLICATIONS
Journals
Our internatlon31 journal, Msmmal Re￿ew, ¢ontlnues lo be an Important ovrlet for 5cientiflc research on mamm31
bio108y, ecolo8y and conserv3tlon. Pub115bed by Wiley, this pUblIca￿On contrlbureg a substantial amount to ourannual
income. 2024 be￿n thNth a neweditorialteam taklngthe relns of the jovrnal- Th Robin Grant as Editor-in-ChleFand Or
tonlo Uzal FeTnandezasA5515tant Editor. Theyhève bpen con5ultlng with the Ediiorial Board and stakeliDldeis In tlie
Mammal Sotlety and wlder mammalogy u>mmunily on plansio revitallse ihe journal through pro-act￿e ouireach lo
ID5titulion5 and indivlduals to 5e¢ure papers. and a refreshed approach to IDmmunication51n tloser alignmeni wth the
Marnmal SocletV5 channels.
Pa8e 5

ThÉ Mammal 5oEle
REPORT OFTHE TRUSTEES
for thèYe4r Ended 31
¢ember20Z4
Books. mago1ine5 and elettroniccoTnmunlcations
Mgrnmal News
IN 2024we mDved to produ¢lngfour i55ue5 a yearlsEa50nallyl instead of three. as pari of thp rEvlsed mambeishlp offer.
Thl%allows tJ5to keep membeF5 more actively updated on pro1￿sand develDpment5 in the World of mammal sdÈnce and
¢onsetvation, and 15 especially v8lu4blEwhen we have a titne-seasitlve tampaign actlon or call forinputfrom membersto
circulate. We now circulate Mammal Nowsto 311 membÈr5 as a digital pdf. have invited new mernbeF5 to £wllch to
digltal-only if Iheydo not FEEI slronglyabotst ￿(eIVIng a hard Copy magazine, slnce this 53vesthe charity money and
ensurÈ5 their mernber5hipfees go further in 5upporllngour work. Members wi%hing lo recelve a hard copy ol the
magazine are requlred to be OD the full st3ndard rate of membershlp, though we have made. excepllons for some members
on the tonctssion ratp. wh9 struggle to access dlgltal resour￿s.
WE are lucky to ¢ontlnue to h3ve Rowena Mlllar as Edltorof Mammal New5, bringing herexperti5e and deep
underst3ndiTrg of ourdlver5E and £rowlng audiènce to the work of definln£ and edltlng the content of each Issue. We alsD
contlnue to work wlth Lonsdale on the deslgn printof each I￿ve. Feedback from members CDntlnues to be
¢DD515tp.ntly positlve, a5 we contlnuè to dEvelop the publication in Thewareas-espocially in the conlellt deslgnÈd to 5eTve
younger reader5 in thelamllle5 of members, and ihè piominence of D@ws aTrd viewsfrDm mernbers of our Local Groups
Network.
Owl pelletanalysl$ Bulde
ThÈ phvtographic 8ulde to ideTrtifyln8 small mammal rernalns In owl pellets that published as 3 free digit31 resource In
2023 vos printed and made a￿lIable as 3 high-qualily A4 boDk In 2024. Thls Ss nowavailable from NHBS and copies were
diS%Ètninated fDr frEe to any local Broups who intended to di55QCt owl pellei.% In Support of theSeirchin£ for Shrews
project. Thl.s book 45 the re.%tsli Df a hiige amouni of volunlarv work by authorand Macro photographer Susanna Rarnsev.
with Inpui and 5upportfrom Mammal Soclety's Vice Chair DerekCra￿Iey.
The Edible DormDuse IGlls&llsl hBndbuok
A short update on the r3nEe, blology and congpwvation status of the ediblo dormouse In the UX was Wr￿ell by Pat Mortls
3nd Qoger Trout 3nd made availablo as a printed bi>Dklel thisyèar.
Crap Calendar
Btsildlng on an Idea ￿Se￿ by Staffordshlr¢ MBmmal Group tts rak5e funds and awarene55 of m3mmal monltorln8 techniques
in the past, wede.5igned and produced a 12-month talendar featurln8 phot050f BritI5h mammals alongside 5pecimen5 of
thelrs¢at and informaiion aboutthe spÈtlesand how to identify rii@ir droppin85 the field. This proved PDpular, wlth thE
first print Tull of ICk)sÈllingout wlthln woeks and necessitatlnea second prlni ol the same s12e, wliich also sold out
around (hrlstma5.
COMMVNICATIOAIS
Ourtwo Communlcatlons OfEl¢ers Hope and A13na took a creat￿e and straieBirappr03ch to otsr cofflfflunlcatlons In 2024.
en3bllhg a number DFbl8 dovElopments and athlevemonts that8rewand diverslfied Duraudience and Inrreased ourablllty
to reath and influence through ourchanDel5.
Launched Dur newwebslte, With Improved look ond Mavlgatlon. Conient-rfch species pages are bein£ updated lincludln8
maps) and all will be refreshed byQ2 2025.
Page 6

The Ma
I Soci
REPORT OFTHETRU5TEES
fortheyear E
ed 31 December 2024
Grew our50cial audience by around 15.000 followEf5 è¢r05s Instagram, Llnkedln, and Faiebook
Increased en83gement on Instagram by 20%. goneratlnBover 2,000 commenr5 on oui poststhi5 year a 600% Increase
from the yoar before.
- tsunched a new TikTok actount, whlch ha5 already hitover I,IK)D followerk
EXPERT INFLUENCEAFID CONSULTANCY
AIDng51de our flagship project5 def4ned and deliverÈd by Ibe Mammal Soclety15ee above) we phyed a key partln
supportineand Ènhancinga number of prolects lÈd by third paiiy0rga￿hsatlon5. either as sub-contracted delivery portner5
or non-fin2nclal PBrtners.
-Authorod and coordinated an expert revlew of Threaiened SpEries Recovery A¢1￿￿5 fDr rerrestTlal and marlne Th#mm3I5
lex¢ludln8 bat51 for En813nd INatural England)
CompSeied rhe definitiDn and build of an online portal for bEè¥er records Sn England land re510f UK) fDr Natural England
and EnvlronmontAgency. now belngu5ed tD Inform strateey and practice for beaver recovery In England.
Keyconsult3nt5 fordÈnning thellsr Df threatened specie5for Scolland INatureScotl
Contrlbuled to government ¢onsu1tation on future of Species Recovery Strat+.BiÈs (Natural EDgl8ndl
Sat onthe steerin8Èroups forthe State of Nature Partnershlpi Natuie Premium, Natural History GCSE and Mlsslng lynx
project
- Formally lolned the UKSquirrelAccord, CEO Matt iarsen-Daw tskln8 Oll the rDle of Chairof the UKSqulrttl Accord
Tree5 &Woodland Management Sub¢ommittee
Rem8lned actpie andvocal membersof Wild11fe and Countryside ￿Trk, co-518ninÉ and publlcly supportln8 fbve lobbying
letter5 on toplcs relevantto the Mammal Socloty's priorities.
PRIZES & COMPETITIONS
At the Annual Conference we awarded our prestl8lous Mammal Socipty Medal to DrAndrew Kitchenerfor hls slgnlflcant
contributlon io m3rnmal science D￿r decadps. We awardELI the Richard Shore Prize to lan Bond for hls on80ing dedlcation
to protectlng British marnmal$ 8t the grassroots lo5pe¢ially8iven hls key Involvement delilling 3nd SUPPOrllngthe
Se3rchingforShrew5 prolectl. We also awarded Ihefi15tever'President'5Award', the redpient for ￿lCh 15 5electÈd by the
Standln6 Mamtn31 Soclety prosldent Ithlsyear Penny Lewnsl. Th15aV￿rd allows usto recDÈnSse Incredible athlevements
that may be outside ol the traditlDnal arEa5 of mammal science and rESQ3rch that we celebrate throu8h ourannu31 av￿rdS.
Thisye3r itWI5 atte.pted by Ugandan wlldlife vetand fOund￿rG13dVs Kaletna-zlkusoka, for her Incrodiblework phone￿wIng
one-health approa¢h that belleflts mountaln 8orilla5 and the people IfvINg in the $ame13Trd￿hpe.
Thi5yedrwe also initlèied a new'public¢omlnatlon' pilie-the M3mrnal Champion% Award5. Thisallows u5 10 show the
variety of great workto help Mamm31s undErtaken byvolunteers and professlona15 across the UK. Mammalchamplon
Aw3rdswere pre5eDted to young con5er*iion hero Lyndon Howson Jnd KiD85ton Unfver5ilySUStainability lead SivakhamS
Sivanesan for their work to pmbed mammal frlendly PFa¢iites and cons&N3tlon prole¢is in unNersitles. Avolunteer of the
Year award was acceptod by Su5ann3 Ramsey for hèr work to engage and educate people aboutwlldlifÈ10£311y and vSa
online resources, and her hard work puttingtogetherthe very popular now owl pÈllet d155ection gulde.A local group award
W35 presented to Cornwèll Nl3mmal Group. and a Youn8 Mammal Ch2mpioD Award was glven to 15 yearold Ayla forihelr
enlhusSastlcvolunteerfM8fora numbErof mammal-fo¢used conservation and monitoiln8 pfDle¢ts.
Our Mammal Pholoerapher of Iheyear competlllon ian In 2025, 3itr3CtlnB hundredsof ￿l#h-qualItY Ènrrtes, and the
incredible shortlisted ima8eswere d15played ai our Annull Conference.
p*e7

rhe Mammal 5oclet
EPORTOF THEYRUSTEES
lor they
Y Ended 31
ember Z024
FINANCIAL REVIEW
Flnanclal Pvsltlonlupdate
The flnancial perfortnanceof the Soclely for 2024, as detailed the SOFA on page 14, resulted in a deflclt (>f£39,384. Thls
outcome was against a breakeven bud8etfoi the yearag, despite Income from fundrJ151ng and tr31nlngworkshops growlng
sigMiflc3ntlycompared to ZD23 due to SucC￿55f￿1 graDtapplicatlons and B fvll yearof dpdlc3ted resource to drlve training
3Ctlvity,they hadn't incie3sed as much as Initlally planned.
Conference income was lowp.rthan 2023 dve lo the venue's iapacily, as Ifhad been booked pre-covld. and tradlng Income
dropped due lo reduced fundlngof entltles requiring rpn5ultanls, In particu13rth&Oller Survey In 2023.
Even With the deficit, the 50clety malnlaln5 3 he311hy re5erJes balance and continuo5 to work on a wide range of activltles
to rdlse avrdrenes5 and fundiD& despite Conllnued c05t of livIDg pre&5ures in the UK.
The. Mamm31 Society has b¢L)n made aware of a pendlng legacydonatloD of £IZO.O(X). whlch wlll be recognised In the 2025
accounts once the probate has been Issued.
The Soclety. as ever, contlnue5 to seek developing corporate support wlth approprlate partners. We Ore a£aln 8rètefvlto
our contlnuing four corpDratp partners Wildcaie, Tmldllfe Acou5tlcs, RSK 910￿nS￿5 and NHBS. We a150 remaln Brateful to
ourmany business partners as noied in our Mammal New5 publication.
We continue with detslled operath?n31 and financlal update5to Countll at each of our, roughtyquartErly, Councll Meetln8S.
Additlon31 ¢otntnunlcati¢n and informatloll sharing remain5to enable u5 to adapt 3ppioprlately to changin£ Cirtum51antes.
Ourtraining CO￿rge1 and events ayo bDth now benofiltiDgfrom more lace-to-fo¢E activity and we contlnuÉ its attemptto
growthese artlvlties, along Wlth other plansas covered In more detall earfler thi5 report.
Managlmg Risk
As In tbc past, m31nt3ininglgrDwSng pur income sources, 3pproprlaiely managlngourfinances safeguirding
toachieve ourchariiableobipctive5. We also consider ourdiÈltal svslems resources and back-ups, tDgQlhET￿th Durablllly
to ret3In iepl3ce, when nece5sary,staff with appropriate capabllltles and commiimeTrt, as beSnÈ key risk3￿&5. All
olihE5e, since the Covid-19 pandemSc, roceive morE frequent rewiew5 and ton51dEratioii, dÈÈmed ￿e￿ssary fiow bythe
pooreconomltdirnate. In order lo mili8ate Iliese rlsks..
il We regulaily revlewouf Income aiiu LU115iderapproprtate new sovrios.
ill We monitorovr linances Dn an DTrgoin8 bas1£. includlnA perltsdlc cash flow projEclions.
illl We hdve appropriaie Ilnancl31 controls In plac¢ in respect of ourlncom¥ and expendllure. and gdlu5t oureKpendituie
apprOprIate￿ ITr the lighi of income chanEes,
l Our Council membership Is compD5ed of approprialety qualllled and experlon¢ed fflember%J particularly fromwilhln
thÈ arademltlsdonce sectorwhere we oporatÈ, enèblinz infDrffted conslderatlon of our activitles outputs.
vl The mdjvrity of ourday-to-day operatlonal 5uppori system5 are procurod as bought in web-bèsÈd Serv1￿ leg Grnall
mall and Xero financlalsl, such that the 5Ervice providèr 15 responslblo fDr back-up fa¢l1itiosand we do not need to employ
d￿dICated rrstaff internally. Our Mammal MapperApp is supported by an PxtÈin315uppllerwlth whom we have, and seek
to maintaln, an ertremly good workln8 relaiioTrshlp.
vil Wo ore fortunateto have had, and continue to have, a sm311 butcompetent and dedicated staff team. batked up wsrh
slmilarly compeiènl dedlrated volunteers. Within the Ilna4cial constralnt5 of a Small cliarity, we seek 10 offer
reasonable coniractval terms condlllonsto our staff, 108ether with regular contact With 5chme, if nDt all, tru5rees. In
what we hope Is open. supportive and rewarding wtsrking envlranmÈnt, Through ourcouncil member5 we have acces5.
when required. to Èxpgrt and up to date guldance on HR issues.
Insurable rlsks are SUItab￿ cov&red. and revSewed annually. ID line with the need to m31ntaln a de8re¢ of Iloxibilily In
havingac¢e55 to cash. Inve5tmeTr15 are turrentlyconflned to depDsltarroiin15 Wlth our bankers. As with other
smallorganFsations, with 5imllar relatively small tash bapances, rhÈopportunlty, withouttaklng unnecessary risk, to achleve
3ny meanln8ful Investrnent return rernains low.
Page 8

The Mammal SotlÈt
REPORT OF YHETRUSTEE5
for the Y
ar Ended 31 December 2024
Reserves Pollcy
The Sociely re￿1ve5 two forms of Income..
- unres1￿cted fun65 from membershlp. sales of books, equlpmont hlre., tralnlng couises., event5,' conrract5, Mammal
Revlew and uThre&tiicted bequests, whlch are avallable to cover any costs of runningthe organlsation.
Restricted funds. In the shape of grants, contracts and beque5t5whlth have to be used fDr a specific purpose, such as
Student bur5arles ro attend the Springconference, orgrant5 to undertake surveys.
As reported previously. In February 2022 the 5oclety changed lo a policy of Thalntaining a free re5erves* balante, wlthin
unrE5trlcted funds, whlth ¢quaie5 to slx months of unrestricted ruDnin8 Costs, to cover emergency slruatlOn5 that may
arlse from tlme 10 tlme and,WOf5t Ease, rowind down the orgènis4tion In a controlled and orderly m8nner.
Despile the defiut,the 2D24year-end free reserves. bBlantrw35 Ill Exces5 of the slx mgnths policy Èmount.
The. excess, whilst notspeclfically deslgnated, should helpi In line with ourstratelc plan. to support attempts to Srow
the own15ation's reach and cap3bilitie5, for the benefit of our beneficlarles.
Free re5erve5= total reserve5, less restrlcted reserves. desl8nated reserve5 and fixed as5etsl.
In ihe liÈht of the contlnuinB poor economic cllmate. we have 4 conseNaiive draft cash flow, to the end of 202S, whlth.
glves us no cause to consider otherthan that the Society wl11 be able to rernaln a goin8 Eoncern up to, and beyond that
date.
De51gnated lunds
There are no deslgnBted funds.
STRUCTURE. GOVERNANCEAND MANA6EMENf
Governlng document
The Charlty is coniiolled bylts GovernlnE Document, the Memorandum ond Arlicles ofA550￿1tq0n datod 18th October
1979, as 3mended by Speelal Re501utions dated 22 ApTi1 ?.006, 20April 2013 and 04 August 2023. The Ch8rliY constitutes
as a private limited compèny.1lmlted by guaianiee, a5 defined in the Companies Aci 2(KJ6.
Recrultment and appointrnent Df new trustee5
The Councll consists of the off]cers (President,. Chalr,, no le55 th?n one but no rnore than two ￿te ch31rs, Honorary
Secretafy and HonoraryTrÈasurerl and not le5$ thin seven nor rnore than eleven other full mombers ofthe Soaely. The
Council shall havethe power io co-opt up to four additional membersto cover Intere51 not adegU2tely represented by the
ie5t of the Councll.
The Presldent shall retlre at each Annual General Meetlng but shall be ￿lIE]ble for immedlate re*lectlon.
All the other officers hereln mentloned shall retlre ateach Annual General MeetiTig but shall be e1IgIb￿ for re-election If
they shall not have cornpleted six consecutive years In office. Exceptionally, per the 04 August 2D23 Sp¢clal ResolulS0n.
where sultable replaceTnent offlcer15 forthcomins, the honorary tre25urer may be Te-elected on an annual ba51S
beyond the normal sixyear perlod.
At each Annual GeDera1 Meeting 5Uth Ordlnary Members as have completed three consecutlve yeats In ofnce shall rerlre
and sh811 be e1￿Ible for re-electlon fora fljrtlier ppriod of three tonsecutlVE year5. After completlon of such Second period
in office such members shall retire and sh611 not be ellglb1e for re-election unrsl the next followin8 Annu31 GEneral
MeetSng.
Ptgo 9

The Mam
RE
RfoF THETIIUSTEES
rthey
r Ended 31 D
cember2024
STRucfuRE. GOVERNANCEAND MANAGEMENT- continued
RecrultmÈntand apptsintment of newtrustees- contlnu8d
The eletllDn Df members shall take place in the fDllowing manner..
Anytwo members 5h311 be at libertyto nominate 3ny ptherfull membÈrto ser¥e a5 a memborof the Councll. ThÈ
proposershall aS￿rtaIn that the person nomlnated by himlher is wllllngio be 50 nomlnated.
The namE of each full member50 nomlnatp.d, togeihèr wlth the n3me5 of hislherproposer and secDnder, shall besent I
writing lo the 5ecret31yof the Socletyat le3St fourtcen days before the Annual General Meetln8.
In addltlon, th¢ Coullcil shall ItsEIFhave the powerto nomlnate any full memberto serveas tn officer tsrothpr memberof
Council. such nornlllatlon to be submllted totheAnnu31 Generdl Me.etlns.
Ballotlnglist5 shall be prePa￿d lif nettssaryl rontalnlng the names of the candEd8tes onlyand each full member present
ttheAnnual GeneT31 Mee￿ngShall be entitled to vote forany number of suth candidates not exceedlng the numberof
In case. theie sh311 not be asufflclent llumberof candldato nomlnatlon5, Ihe Coun¢ll shall nomlnatefull meTnbers to ftll up
the remainlngvac3nty orvacancies.
If two vr more rdndidate5 obtaln an egu31 numberof voles, anotherballot 5h311 if ne¢&55aiy bÈ tsken In respect of such
candidate5. If two or more caTrdid21esagaity obtaln an equal n14mber¢fvotes, the Council shall select by lotfrom such
andidates IhÈ candldatÈ orcandidatsswho is or whoare to be elected.
The dedaratlon bythe Chairof the Annual General Meertngasto the rosult of the ballotand an entryof thai declarèuon
In the Mlnute Btsak sh311 bo conclusive.
Addltlonal iovernante i55ues
As membp.r50f Council arealso Dlrectors ora rDmpany Ilmited by guarintee, each nomlnee is IOW ofthe respDn5ibilities
theywill take on as both Trtsstee and Difettor. Should they be ele¢ted.
Ncwcouncil tnembers are eiicouiaged lu with othertru5tee5 and 5tittrsooN afterthelr electloTr and to take on
additlonal responsibilitie5 byloining one Df thp sU￿COMm￿llees.The Honoiary5ecrptBry share5 appropr13te Chdrlty
CoTnmls5ion guidan￿ docuTnenlation lpga digital Ilnk to the'5 minute guldesl vlth new Council rnembEf5 and,
poriodically, a150 wSlh 311 Council members a5 a reminder for keeplngup lo d¥te with malo¢ chanGes.
The Councll createS5peclallsed sub-committe￿5 in Ilne with the SPeCificrequlrement50f the So¢lety to ensure that all St5
ongoing aclfv￿tl￿% 3re properly supporipd and conirolled.
ThE Sociely hasa ScIentif￿AdV￿orYCDmMIttQ0,. a Local Groups Commiltee.. a Tralnlng & Events Cotnmittee.,
a Fundraisingcommiiiee, 3 Marketlng & Cofflrnunltatlon5 Committee and 3 StudentCommlttEe.
Pa8e 10

The Mammal Soci
REPORT OF THEYAUSTEES
fortheyear Ended 11 D
ber 2024
REFERENCEANDADMINISTRATIVE'DEfAIiS
Reglsterèd Company Number..
01455136 (England and Wa1e51
Re8lstered Charlty Nvmber:
278918
Re8lstered ONlce'.
55 Longsmith st￿et
Gloucester
GLI 2HT
TvllEtees'.
Penelope Lewns- President
Stephanie Wr3y- Chalr
Derek CrawlEy- Vlce-chair
Emily Caiirall- Hon Tre.asurerlappDlnted 13th ApTII 20241
Mi¢helle Honley lappolDted 13th Apiil 20241
5tephanle MuTphy lappointed 13th April 20241
RSchard Delahay13ppointed 13 April 20241
FerDiah Mahmood
Merryl parle-Gelllng
Anihony Parker- Hon Secretary
RosemaryToney
Helen Mltcheson
Tlmoihy HouThsorne
Dawn Scott Iresi%ned 13th Aprll 20241
Ruairidh Campbell (re￿gned 13th April 20241
Bod8er Douglas Pre5slarTd- Hon Trp.asuror Iresl8ned 13th Aprll 2Q241
$311y Hayn liesiBned 13thApril 20141
Julie JDnes-Diette lappolnted 29th Marih 20251
DanSelle Berrl Johnson (appointed 29th March 20251
Independeffl ExamlnEr'.
Mrs LA Parry. ACA
L3ngdown5 DFK Ltd
BusinessAdvlsors
Fleming Court
LeiEh R03d
Southampton
H3mpshlre
5050 9PG
B￿n￿eT5..
The Co-Operari¥e 8ank pk
I palloon Street
Manchester
M449E
Page 11

Mammal Swiet
EPORT
FTHETRUSYEES
fort
eyear En
ed 31 DetÈ
2024
This report ha5 been prepaied In aC¢Ordaa￿ with the special provisions Of Part 15 of the Companles Act 2006 relatln8to
sm311 tompanies.
Approved byorder Df the bDard Df trvstees on 2610912025
and slgned on its behalf bv..
Stephanie Wray- Chalr of Trusiees
P3Ee 12

NDEPENDENT EXAMINER'S HEPDRTTOTHETRUSTEES OF
THE MAMMALSOCIETY
Indepe￿derSte*arnInÈr's report to the tru5tEES tyfThe Mammal 5oclety I'thECDtyIP3ny'l
I rÈpDrt to the tharilytlU5tee50n my exatnin3tlon of the aC¢Dunts ofthecofflpanyfor theyear ended 3L December 2024.
Re5WfJslbllltle$ and bi$ls of reporl
Ast￿ ¢harily'5trustees ol the Company land a1$0 Itsdlreit£*sfor thp purp05Es Of cOM￿ny1?WIYQV are re5wnsiblefor
tho prep3rationof the atcounts in a¢rord3nce with the requirement% of the CDmp3niesAct 20061'thE 2006 Act'l.
Having satlsfied myself that tlie accouDts of the Company are not requirÈd to be audlted under Part 16 of rhe 2006 Act
are ell8ible lor IndeperAentexamination, I report In respect of my Èxamination of yourcharity'5ac¢ounts as ¢arrled
out und£r section 14J of the Charitles Act 20111.the 2011 Acl'l. ID carryingout mYexaMinati￿ I havp f¢11Dwed ihE
Directions 8lven bythe Charlty Commi55lon under5e¢iion 14Sl5llbl ofthe 2011Act.
Independent ExamlnÈr'5 5tatem&nt
The comp3ns4s8ross Income e¥ceed5£250,￿0 and l am oualiflEd to undertake the examln3tionby being a qualffied
membef of ihe In5tilUte of Chartered Accountants in England andWale5.
I have completed my exaTnlnatitsn. I conlirm that no materlal matters have cometD tnyaitentvJn in ¢onnectionwiththe examlnatlon
givlne me cause to believe Ihat in èly materiè1 respect..
accounlln8 records were not kept in rospect of the Cwpany as requlred by section 386 of the2W6 Act-
the accoun15do not 3ccord wlth those rotord5,' or
3. the accountsdo not complywlth lh2 accounting requirementsof sectlon 396 of the 2006Act other than any requlrementthat the
actount5Bive a trueand fairviewwhich Is not a MattÈrconSKJerÈd as partof an independent examln3tion,' tsr
4. thè accountshave not been prepared attordance wlththe rnethr￿5 and prlnclple50f thestatement of Recommended Practl¢e
foraccountlngand rèport1￿8 by chawlties lapplicableto char1r￿S preparlnBthelr accounts In accorda￿ the Flnancial
ReportlngSt6ndard appllcable intheUKand Republic of ITeland IFR5 10211.
I have noconCernsan￿ havecome 8cross nooiher mattersln connection with the examlnatlon to whlchattenllon should bed13wn
in thls iewrtln oiderto enable a prow undetsiandingof theaccounistobE rgached.
Mrs LA Parry, ACA
lanzdowns DFK Ltd
Chartered Accountants
FlÈmln8Court
Leigh Road
Himpshire
S050 9PD
Page 13

The Mamm&1 So£le
STATEfvIENT OF FINANCIALACTIVITIES
for the Year Ended 31 December2024
31.12.24
Total
funds
31,12.23
Total
fuod5
Unrestrfcted
funds
Restrl¢ted
funds
Notes
INCOME AND ENDOWMENTS FROM
Donations and le8acies
83,189
83,189
76.960
Charltable actlvltie5
rrainingworkshop5
45.734
60,151
24,330
42.474
45,734
60,151
24,330
42,474
24,392
58,207
30,830
104,932
Events
Tradln8 serv1￿$ and Grants
Grant5
Investment income
2,738
2,738
1,998
Toial
258,616
258,616
297.319
EXPENDITURE ON
Raising funds
42,891
42,891
43.890
h4rltable irtlvities
Trainin8 workshop5
60,665
14,887
53.045
6.910
119,602
6(Tr,665
14,887
53.045
6,910
119,602
25,249
22,557
40,955
5.036
131,341
Events
Surveys and rnonltorlng
Tradlng Ervices Bnd Grant5
Tntal
298.DOO
298.000
269,028
NET IEXPENDITUREIIINCOME
139.3841
139.3841
28.291
RECONCILIATION OF FUNDS
Total funds brtrught forward
245,064
2,500
247,564
219,273
TOTAL FUNDS CARRIED FORWARD
205,680
2,500
208.180
247,564
The notes form partofthese financlal statements
Page 14

The Mammal Sorlét
STATEMENTOF FINANCIAL P051TION
lorthe Year Ended 31 Decem
Èr 2024
31.12.24
31.12.23
Unrestrlcted
funds
Re5tr1cted
funds
fund5
funds
Note5
FIXEDASSErs
14
15
5,408
80D
5,40
800
6,208
Tansibleassets
1,558
1.55B
6.208
CURRENT ASSETS
5tock5
ebtor5
Cash at bank
16
17
5,146
66,693
199,604
271,443
5,146
66,693
202,104
273,943
6,017
77,$01
22Y,804
312,622
18
2,500
L500
CREDITORS
ATnountsf311iDe due within oTheye3r
19
171,9711
171,9711
166,6161
NETCURRENT ASSETS
199,472
2,50CS
201.972
246,006
TOTALASSETS LESS CLSRRENT
20S.680
2,5(M)
208,180
247,564
NET ASSET5
205,680
2,500
208,180
247,564
FUNDS
20
Z05.680
2,500
245,064
2,500
Restrictod funds
TOTAL FUNDS
208,180
147,56¢
The charit3ble company iseniiiled to Èxémpilon froTn audli under section 477 of the CompanlesAct 200Sfor theyEar
ended 31 December2024.
The members have not requlred the cofflpanyto Obtai￿ an audit of itslloancial 5tatoments foi iheye3r onde6 31
December 2024 in accordance with SEcllon 476 of the comp8n1￿ Act 2006.
The trustees acknowledge thelriespDnslbilltiesfor'.
lal. £nsurlnB that thè charitable COTnpally keeps atcountin8recordsthat comply wlth Sections 386 and 387 of th
CompanlesAti2006 alld
Ibl. Preparingfinandal 51at¢ment5 whlch glve a true and fairview Df the slate of affairs ol the charltèble company
as aithe end of each fin3ntlal yearatyd of it5 surplus ordeficit foreach financlal year in a¢¢ordance wilh the
requiremeDts of kct5ons 394 and 395 and which otherwlse comply wilh the Tequlrement50f ihe CompanlesAct
2006 relating to linanckl statements, 50 far a5applltabletD the charitable company.
The Trotesform parl of these flnancial statements
Page L5

Th Mammal
oclet
STATEMENTO
INAPICIAL P051TION- contlnued
ai DecembÈr2024
These financial statements have beeTr prepared In accordance wlth the provisions ￿p￿ICable to charltable companles
sublert to the small companie5 regimè.
ThEfinan¢ial statements weie 3pprowed bythe Board ofTrusteesand 3Uthor15ed for Issue on
and were 51£ned on its beha￿￿v..
2910912025
Emily Cattrall
EmllyCaLlrall- ITrusiee/HonoraryTreasurerl
The not¥ Fonn part of these finandal £ratÈMe￿ts
Page 16

emam
15o¢lèt
NOTESTOTHE FINANCIALSTATEMENT
for theyear EDded 31 December 2
Z4
ACCOUNTING POLICIES
BB515 of preparln8theftnaDElal statement5
The finan¢ial stalemehts of the charitable company, whlch15 a publlc benefit eDtity under FRS 102, have
been prepared In accoTdèn¢e wth thecharllles SDRP IFRS 1021'Ai¢ountingènd RÈpofiing b¥Charltles.'
Statement of Recommended pra¢tlce 3pplirable toch8riliE5 preparing rhelr accounts In acctyrdante wsrh
the Flnancial RÈpoitlllBStandard applltable in the UKand Republlcof Irellnd IFRS 1021 lelfec¢fve I
January 20191., Finantial Reportlng stsndard 102 Yhe Financial RepDrtlng5tandard 3pplitable In the UK
and Republi¢ol Ireland, and theCompanle5Att 2006.The financlal statÈment5 have been prepa￿d under
the historl¢al c05ttonvention.
Ik)come
All Income Is rÈco8nls¢d In the Statement of Financlèl Activitloswhen eniiilement h3s pasSEd to tho
thafily,. il Is probable Ihatetonomic benefits assoclated wlth the tiansaction willflow to Iharlly and
aTnount5 can be roliably mea5vred.The fDIIDwing 5pe¢ilic pollcie5are applied tQ P3rt1cular c3teBories Df
income..
ncomÈfro¥n don8tlon5 or8rants Is recognised when there is evldenceof entltlpment to the 8lft, recelpt
is probable and its amount¢an be rellèbty measured.
Investment income15 included when receivable.
Iniome from charltablE actwities ¥e accounted for when earned.
FundralsinÈ Inwme Is Includedwhen recelved.
Subscription Incomebs re￿IVed atany ilme during ttreyear for annual membershlp. Income recEi¥ed in
advanct atthe year end Is deferre.d.
probate hasbeen granted, Ihee51ate has bEen finali5ed and notifitatlon has been made by the executoi
tD the Soclety ihat a dlstlbution wlll bo m¥de, OT when d15tributlon 15 received from tho osiate. Recelpt
of 3 legacy, In whole or in part,15 onlycon51dtsr￿ probable the arnount tan bE measured rellably
and the. chaTlt¥ ha5 been notified of the executor's Intention to make a dlstrlbution. Where legacies have
boen nolllled tothe charity, orthe charity Is aware of the 8fdnfln8 of prob3le, alld the ciiterla for
Income recognltion have not been mei, then thè lee3CY IS trp.ated a58 coNtingent assetand disclosed if
mateTial.
Expead1t￿ye
Liabi1Ities a￿ reco#rtlsed a5 expendittsre 35 50Dn asthere Is le8al or construct￿@ Obli￿tIOn CDmmlltlng
the chariryto that expendlture, It Is piobable thata tr3n5fErof econorni¢ ben2fit5wiII be required i
seLilemenl and the amount of the obll8atlofi can be meolured reliably. Expenditure is accuuated foron an
acciuals basis Jnd h35 been clas5illed under headlngsthat a6gregate all c05t5 related to ihe category.
Where tostscannot bp directly attributoclto partlcular headln8Sthey have been allDc3ted to activltleson
baslscon515tent with the use of resource5.
Intanslblea5sets- develDpmentexpenditure
Dpv+.lopment of App.% is capitalised where therÈ Is expected to be a bÈnefittofuture perlod5and the
followingcondi￿ons ère met..
Page 17
¢ontinued..

The
ammal S ciet
NOTESTO THE FINANCIALST
TEMENTS-contlnuÈd
forth￿ Year Endod 31 December 2024
ACCOUNTING POIICIES-contlDued
Intanglbleasgets- devÈlopmente*pendllurè- ¢ontlnued
avallable for use orsale.
1111 It Is intended to usÈtsrsell the produrtbelng developed.
11111 The company Is ableto U5Ètsr sell the product.
livl It tan be demonstrated thatthe productwill 8enerate probable future ¢¢onomlc benefits.
Ivl AdequatEtechnlcal, financial and vther resourtesexist w that producldeveloprnent can èe
completod and subsequently used or sold.
Ivll Expendlture attributableto the researih and development work c3n be rellabty mo35ured.
Capltallsed developmenteKpendlture on Mammal Mappei Apps15 Stat￿ atcost less accumulated
amortislion and Impairmeni losse5 and amortised Dvei its iiselul éCDnomlc IIIE of 3 years. AmortlsotlDn
expen5e5 fortheyear are. IncludEd In charitable expenses.
All other rÈsearth and development expendlture15 reco8n15ed as an expense In the perlod In which It15
Incurred.
Tonglble ftxÈd assets
worklo8 condltlon fortheirlntendod use.. Both the tD5t of iep13Cin8 rnalor ctsmponents and the cost ol
followingannual lates in order to 311oiate tlie depr¥dable 3DlOtsntof each asset over it5 estlmated
Equlpment- 20% on cost
A55ets held under finance ￿aSeS are depreclatod In thesamÈway 3.% owned èsset5.
Attrarh balance shp.el date, Ilig LuiripJny revlews the cBrrying dmount of Its tanEible fixed assets 10
dotermine Wh￿ther thp.re is any Indlcation that any Items hJve 5uffere.d an irnpalirnenl loss. If any such
Indlc2tlon ex15ts, tho recoverablp. amount ol the asset Is Èstimated in QTder to dÈtermine Ihe oxtentof the
impairTnent loss, if any. Where it is noi p0$5ible to estimate the. reioveiablè amount of the as5e¢, the
£ompanyestimate5 the ie¢ovErdble amount of cash-gÈneratlng unittowhich the asset belon8s.
stocks
Sto¢k lsvalued at tho lowerolco5t 3nd nÈt reall53bl@ value, afi¢r makingdue Bllowan¢p forobsolÈte and
slow-movlnE Items. Cost Include5any eXpendIt￿re incurre.d in brin8in6 giock to present lo¢atlOn and
condltlon.An aver&gé c05t basls ￿$ used. Bo<rowingc05rs are not tapltalised. Where wnslenmEntsto¢k Is
In substance On assetof the company.11 Is reco8nisèd a5 such on the balanre sheer.
When stotk5 are 501d, the rarryln8amDuntof those stocks i¥ rocognlsed a5 an eXp￿￿Se in th@ perlod In
whlch the related revenue 15 recogni5ed. The amounr of any wrire-down of stocksto net realisable v41ue
3nd oll losses of Slocksare r¢¢ognlsed as an expense in the perlocl in whlcli ihe wrlte-down or10￿ occurs.
The amountof any reversal of any write-down of stocks Is recogni5ed as a reduciion in the amount of
stocks retogll15ed as an Èxpense In the period In which the reversal o¢cuts.
Taxatlon
The charlty Is expmpt from corporate taxon Ilsrharitableactwltlps.
Pa8e 18
continued...

Thema
mal Soc
NOTESTOTHE FINANCIALSTAYEMENTS- contlnu
for the Year E ded 31 DeCe￿ber 2024
ACCOUNTING POLICIES- rontinued
Fynd accountlnK
The charlty may m3lntaln bgth re5triiid and unre5trl¢ted funds, Re5trictÈd funds represent grants and
donailons that are allocated by the donorlora specific purpose. Unie5tricied funds represent unresrricted
inccme that is expendable at the discretion of the tru51pes ID furlherante of the oblettlves of the charity.
Goln8 ContÈrn
The accounts have bepn prepared on the Eoing contern b85is and the trustees belleve that no material
￿n￿rtaintieS exlst. The trustee5 have considered the level of funds held and the expected Income Dnd
expendlture fortho next 12 wollihs from authtrrising these flnanclal statements.
The bud8eted income and expendllure 15 sufficient w￿h the level of reseive5 for the charity tD be able to
continue as a 80inB concern.
Cash at bank and In hand
Cash at bank and In hand Includes ttsh and short term hlghly Ilquld Investments with a short maturityof
14 days or les5.
DebtOY5
Shori term debtors are measured at transaction pritt, les5 any Impalrmpnt.
Creditors
ShDit term treditorsare measured 31 the transaction prltt.
Prothslons
Provlsion5 are set up on1ywhere It Is probableth3t a present ob15gation exlsts as a result of an event prlor
to the balance sheet date and that 3 payrnent w111 be required ID settlement that can be estlmated
rellably. Where materlal, prowslon5 are calculèred on a dlscounted basis.
Finanilal Instruments
Thetompany only enter5 Inio b35ic finBnclal instrument transattions that resLJIt the reCo￿lt￿On of
financiBI 3ssets and liabilltle5 like trade and other debtor5 and creditors, loan5 frorn banks and otherthlrd
partles, loans to related parties and investments In non-puttable ordinary shares.
DONATIONS ANO LEGACIES
Unrestricted
funds
Re5tritted
funds
31,12.24
31.12.23
Donations
Gift ald
Membershlp
28,387
6,485
48,317
83,189
28,387
6,485
48,117
83,189
21,425
8,J183
47,052
76,960
INVESTMENT INCOME
31.12.24
31.12.23
Inrere5t Incoyne
2.738
1,998
Pa8E 19
contlnued...

The Mammal Sode
NOTES TO THE FINANCIALSYATEMENTS- contlnued
for the Year Ended 31 December Z024
INCOME FROM CHARITABLE ACTIVITIE5
31.J2.24
Tottl
fund5
31.12.23
Total
funds
Unrestrlcted
funds
Re5tr1cted
funds
Tralning workshops
TrainiDgworkshop Income
45,734
45.734
24,592
Publlcatlons Income
Mammal
Other PubllcatlOn5
Other merchandlse
53,532
4,235
1.734
650
60,151
53,532
4,235
1,734
650
60,151
55,049
1,374
540
¥244
58,207
Events
Conferen
24,330
24,330
24,330
24,330
30,830
3U,830
Tradlng SEr￿ceS and Grants
Tr3ding sep11￿S
Grants
17,874
24,600
42,474
17,874
24,600
42,474
104,932
104,932
172,689
172.689
218,361
INCOME fROM GRANTS
Grants le￿ived from Sarfield Weston Foundation1£20,OLNII 3nd Norton R05e Charitable Trust1£4,6001
RAISING FUNDS
31.12.24
31.12.23
Ralslng donatSons and lega¢ies
MÈmbershlp dlrectC05ts
M3mmal News
Cential t05ts
15,166
9,729
17,995
42,891
18,698
10,140
15,052
43,890
Page 20

The Mammal So£le
NOTES TOTHE FINANCIALSTATEMENTS- contlnued
for the Year Ended 31 December 20Z4
EXPENDITURE ON CRARITABLE AcfiviTIES
The lollowlng table Indudes thehllocation of support costs
31.12.24
Total
funds
31.12.23
Total
funds
Unrestflcted
funds
Restricted
funds
Surveys and monkorlns
Mjtnrnal Mapper
Central costs
4,812
2.098
6,910
4,812
2,098
6.910
3,309
1.727
5,036
TrainlnE workshops
Venue hire, salaries, tralners etr
Central costs
5V,288
10.377
60.665
50.288
10,377
60,665
L6,590
8,659
2S,249
Publlcatlons
Cost of 5è1es
Centrèl costs
5,614
9,273
14,887
5,614
9,273
14.887
14,821
7.736
22.557
Events
Conferen
Salaries and dlrect cost5
Central tosts
36,265
36.265
26,909
16,780
53,045
16,780
53,045
14,046
40,955
Trading services
Direct costs
Subcontrattor fees
Salarycosts
37,727
28,001
6S.728
53.874
119.602
37,727
28.001
65,728
53,874
119,60Z
45,0(M)
41,297
86,297
45,044
131.341
Central costs
255,109
255,109
225.138
Central costs and support costs
WherevÈr p0551ble central costs are 311ocated directly tothe relevant 8Ctlvlty. The unallocated ba13n￿5
areapportioned tQ 5peeSflc activities Inthe same ratio as dlrect cost5 incurred.
Page 21

Them
rnal Sod
NOTE5 TOTHE FINANCIALsfATEME
Ts-contlnu
for theYe4r Ended 31 December 2024
SUPPORTCOSY5
Governan¢e r05ts
GovÈrnance costs in 2024were£2,67012023.. £2,200>, ielatlng tothe Independeni Examination.
Gvvemancè costs are, tonsequently. tonsNlered not material enough to warr3nisEparate dls¢losure and
are llDW included within cenrral c05t5.
NEfiNCOMEIIEXPENDNUREI
Net Income/ltrxpendlturÈl Is stated after ¢hargin£ll¢reditingl'.
31.12.24
31.12.23
Depreciatlon owlled 3sseis
Development(Q5t5 Bmortlsatio
1,409
92
L352
io.
TRUSTEES. REMUNERATION AND BENEFIT5
Durln8thÈ year ended 31 December 2024 none of the tiuslee5 wère paid Temunèratlon or rec¢ived
other benEfit5 from an employmeThtwifh the charlty Or related entity12023.' £nill.
Tru5tEes' expense5
Travel costsand disburesments amouDting to £L14S12023.. £26SI were relmbuised to 5 trusreE512023.'21
ii.
STAFF cosrs
31.12.24
31.12.23
WaEes and salaries
139,908
6,646
5,743
146,297
IIB,313
ID,YII
3.951
133.175
Pension
The aV￿ra￿ numberof efflplOYe￿ duringthe year wa5 512022.. 41.
There were employeeswho received emtsluments of more than £60,000 in 2024 Dr 2023.
Pa6e 22
contlnued...

The Mammal Sodet
NOTESTOTHE FINANCIALSTA
EMENTS- con
Year Ended ai DecembÈr2024
Inued
12.
coiinpARATIVES FOR ThE STATEMEMf OF FINANCIALAcrivinE5
31.12.23
Tot?1
fund5
UnrpslrlttÈd
funds
ftestrlcled
lund5
INCOME ANO ENOOWMENfs FROM
Donatlons iDd1egacSes
76,960
76.960
Tralningworkshops
24,392
58,207
30.830
104,932
58.207
30,830
1Tr1.932
Event5
Tradlngservio$8ftd Grant5
Investment Income
1,998
1,998
Total
297,319
297,319
EXPENDITURE ON
43,￿0
43,89D
thayltable actfvltles
Tralnln8 WDrkshop5
Public&lon sales
Events
Surveysand monltorlng
Tradlng setvSces and GTant5
2S,249
22,557
34,965
5.036
131,341
25,249
22,557
40,9S5
5,036
131,341
Tobl
263.038
5,990
269,028
NET IE)CPÈNDITUREII INCOME
34,281
Is,￿0)
28,291
Transfer between futtds
9881
988
Net rnDvement inhjnds
33,293
I5J￿)
28,291
RECONaLIATION OF FUNOS
Total fuDds b¢ought fDfw3rd
211,77J
7,502
219,273
TofALFUNDS CARRIED FORWARD
245,064
2,SW
247.564
Page 23
tontlnued...

he Mamma
so￿e
NOTESTO THE FINANCIAL S
TEMENTS-contlnuEd
for theyear Ended 31 DetembEr Z024
FEES FOR EXAMINATION OFTFIEACCOUNTS
31.12.24
31.12.23
Independent examin2fs fees
1670
2,2Lh)
14.
INTANGIBLE FIXEDA5SETS
Development
CQsts
105T
At l JaDuaTy 2024
40,554
5,500
46.054
At31 December 2024
AMORTISATION
Al tjanuaiy 2024
Char8e for tliÈ yeai
At3J Oecomber 2024
40.554
92
40,646
NET 8OOK VALUE
At 31 Docember 2024
5.408
At31 December 2023
15.
TANGIBLE FIXEDASSETS
Equlprnent
COST
At l Jinuary 202
Addltlons in the year
At31 December 2024
5,486
650
6,136
DEPRECIATION
At l January2024
Char8e fpr the year
At31 December 2024
3,928
1,409
5.337
NET BOOK VALUE
At 31 December 2024
At31 Derember z013
1,559
Page 24
conrinued...

Th
NOTESTO
E FINANCIALSTATEMEN
forthe Year Ethded 31 p￿tember 20Z4
- contlnued
16.
STOCKS
31.12.24
31.12.23
Finished Goods
17.
DEBTORS.. AMOUNTS FALLING DUE WITHIN ONÉYEAR
31.12.24
31.12.23
Trade dèbtois
oiher debtots
Prep3yment5
1,256
63,351
2.086
66,693
7.942
58.663
11,196
77.801
18.
CASH AT8ANK
General
Fun
5ponsorshlp
Fun
31.12.24
Total
funds
Paypal account
Bank cUr￿￿t account
Bank Commvnlty 3ccount
14 day deposit account
2,435
13,550
15,573
t68,(M6
1435
13,550
15,573
170,546
2,5(X)
Total
199,604
2,500
202,104
31.11.23
Total
fund5
Paypal account
Pank current account
Bank Communityaccount
14 day dep051ta(count
4,343
43,692
12,961
167,808
Totbl
228,804
Page 25
tontlnued...

The Mammal Sariet
NOTES TO THE FINANCIAL STATEMENTS- tontinued
or theyear Ended 310ecember2024
19.
CREDITORS.. AMOUNTS FALLING DUE WITHIN ONE YEAR
31.12.24
31.12.23
Trade Creditors
Other creditors
Accrued expenses
Taxation, soclal security and penslon
Deferred income
24,376
16,002
8,850
7,362
15,381
71,971
37,535
8,166
3,420
17,495
66,616
20.
MOVEMENT IN FUNDS
Net
movernÈnt
In Ajnds
At
01.01.24
At
31.12.24
Unrestrlcted funds
General fund
245,064
245,064
139,3841
139,3841
205,680
205,680
Restrlcted funds
Sponsorship Fund
2.500
2,500
2,500
2.500
TOTAI FUNDS
247.564
139,3841
208,180
Netrnovement In funds, Included In the above are 45 follows,.
Incomlng
resour￿$
Re50LJrces
expended
Movern@nt
In funds
Unrestrlcted funds
General fund
Desienated fU￿d
258.616
1298.0001
139,3841
258,616
I298,￿0)
139,3841
Restrlcted fund5
Sponsorship Fund
TOTAL FUNDS
258,616
1298.0001
139.3841
Page 26
continued...

The Mammal So¢iÈt
NOTES TO THE FINANCIAL 5TATEMENTS- continued
for the Year Ended 31 December 2024
20.
MOVEMENT IN FUNDS
Net
movement
in funds
Transfers
between
funds
Comparatlves for movemEnt in funds
At
01.01.23
At
31.12.23
Unrestrlcted fund5
General fund
Designated fund
211,771
34,281
19881
245,064
211,771
34,281
19881
245,064
Re5trltted funds
Nlgel Bonner Fund
Mich8el Woods Fund
Sponsorship Fund
2,153
2,849
2,500
7,502
12,1531
13,8371
988
.2,500
2,500
15,9901
988
TOTAL FUNDS
219,273
28,291
247,564
'Net movement in funds, included In the 8bove are a5 follows..
Incoming
resources
Resources
expended
Movement
in funds
Unrestrl¢ted fund5
General fund
297,319
1263,0381
34,281
297,319
1263,0381
33,293
Restricted funds
Nlgel Bonner Fund
Mlchael Woods Fund
Sponsorship Fund
12,1531
13.8371
12,1531
13.8371
15,9901
15,9901
TOTAL FUNDS
297,319
1269,0281
28,291
Page 27
contlnued...

The Mamrnal Soclet
NOTES TO THE FINANCIAL STATEMENfs- contlnued
for the Year Ended 31 December 2024
21.
RELATED PARTY
ThÈre were no re18ted party transactions during the perlod.
22.
KEY MANAGEMENT PERSONNEL
During the year ended 310ecember 2024 the rernuneration of key management personnel wa5 É50,000
12023 £40,385)
Page 28