{"country": "England & Wales", "charity_number": "276194", "register_url": "https://register-of-charities.charitycommission.gov.uk/en/charity-search/?p_p_id=uk_gov_ccew_onereg_charitydetails_web_portlet_CharityDetailsPortlet&p_p_lifecycle=0&p_p_state=maximized&p_p_mode=view&_uk_gov_ccew_onereg_charitydetails_web_portlet_CharityDetailsPortlet_regId=276194", "name": "HISTORY OF ADVERTISING TRUST", "known_as": null, "other_names": [{"name": "HAT", "name_type": "Working name"}, {"name": "HAT ARCHIVE", "name_type": "Working name"}], "status": "Registered", "date_registered": "1978-07-17", "date_removed": null, "legal_form": "Charitable company", "area_of_benefit": "NOT DEFINED", "address": "The History of Advertising Trust, Unit 12, The Raveningham Centre, Beccles Road, Raveningham", "postcode": "NORWICH", "phone": "01508548623", "email": "enquiries@hatads.org.uk", "website": "www.hatads.org.uk", "lat": null, "lng": null, "activities": "The History of Advertising Trust is the largest archive of UK advertising material in the world and is an educational Trust formed in 1976, becoming a registered charity in 1978.  It encourages and subsidises the study of UK advertising and brand communications. Through HAT Archive, it rescues, preserves and conserves the industry's history and its best work.", "purposes": null, "what_charity_does": null, "charitable_objects": "TO ADVANCE THE EDUCATION OF THE PUBLIC IN FIELDS OF THE HISTORY AND SIGNIFICANCE OF ADVERTISING AND MARKETING AND THE DEVELOPMENT OF THE ADVERTISING INDUSTRY.", "classifications": [{"type": "How", "code": 306, "description": "Provides Services"}, {"type": "How", "code": 308, "description": "Sponsors Or Undertakes Research"}, {"type": "How", "code": 309, "description": "Acts As An Umbrella Or Resource Body"}, {"type": "What", "code": 102, "description": "Education/training"}, {"type": "What", "code": 109, "description": "Arts/culture/heritage/science"}, {"type": "What", "code": 112, "description": "Environment/conservation/heritage"}, {"type": "What", "code": 113, "description": "Economic/community Development/employment"}, {"type": "Who", "code": 201, "description": "Children/young People"}, {"type": "Who", "code": 203, "description": "People With Disabilities"}, {"type": "Who", "code": 204, "description": "People Of A Particular Ethnic Or Racial Origin"}, {"type": "Who", "code": 207, "description": "The General Public/mankind"}], "areas_of_operation": [{"area_type": "Local Authority", "area_description": "Norfolk"}], "latest_income": 352161, "latest_expenditure": 341490, "fin_period_start": "2024-01-01", "fin_period_end": "2024-12-31", "financial_years": [{"start": "2024-01-01", "end": "2024-12-31", "income": 352161, "expenditure": 341490, "assets": null, "funds": null, "num_employees": null, "accounts_url": null, "accounts_md_url": null}, {"start": "2023-01-01", "end": "2023-12-31", "income": 320231, "expenditure": 316407, "assets": null, "funds": null, "num_employees": null, "accounts_url": null, "accounts_md_url": null}, {"start": "2022-01-01", "end": "2022-12-31", "income": 311333, "expenditure": 349726, "assets": null, "funds": null, "num_employees": null, "accounts_url": null, "accounts_md_url": null}, {"start": "2021-01-01", "end": "2021-12-31", "income": 345123, "expenditure": 325558, "assets": null, "funds": null, "num_employees": null, "accounts_url": null, "accounts_md_url": null}, {"start": "2020-01-01", "end": "2020-12-31", "income": 303966, "expenditure": 289415, "assets": null, "funds": null, "num_employees": null, "accounts_url": null, "accounts_md_url": null}], "documents": [], "trustees": [{"name": "Brinsley Dresden", "chair": false, "appointment": "2025-08-05"}, {"name": "Harjot Singh", "chair": false, "appointment": "2023-05-14"}, {"name": "Joanne Louise Arden", "chair": false, "appointment": "2023-05-16"}, {"name": "Katharine Stanners", "chair": false, "appointment": "2023-11-21"}, {"name": "Kathryn Jacob", "chair": false, "appointment": "2025-08-05"}, {"name": "Orlando Wood", "chair": false, "appointment": "2025-08-05"}, {"name": "PAUL JEFFREY BAINSFAIR", "chair": false, "appointment": "2017-09-01"}, {"name": "SALLY CHAN", "chair": false, "appointment": "2022-03-13"}, {"name": "Sabina Usher", "chair": false, "appointment": "2023-05-16"}, {"name": "Thomas Knox", "chair": false, "appointment": "2020-02-01"}, {"name": "Victoria Thompson", "chair": false, "appointment": "2025-08-05"}]}