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2026-04-01-accounts

Annual Report for the year to 31st March 2026

Contents

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TRUSTEES’ REPORT

The Little Push 4 Good was established and registered with the Charity Commission for England & Wales on 19th December 2023. The charity established itself as a CIO. This report and accounts cover the activities for the year to 31st March 2026. Our charity number is 1206268.

Please note that the pictures used in this report are illustrative only and the individuals are not connected to the charity and its work.

Alongside this trustee report we have completed a detailed impact study from our first year of operation which is available on request by emailing the Chair (James Turton) at :

info@thelittlepush4good.org.uk

Our charitable objects

For public benefit, to relieve the needs of adults (18+) in the UK who are living with a mental illness in particular but not exclusively by :A) Providing grants to such individuals to enable them to access exercise activities or to enable them to get access to items and services that help to stimulate recovery. B. Providing grants to and working with other charitable organisations that are working to deliver the above objective, especially the promotion of physical exercise and mental stimulation as a component of recovery.

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A word from our Founder and Chair of Trustees

I am delighted to be able to report that our charity has vastly exceeded expectations for outreach and impact since our launch in February 2025.

Our initial geographical focus has been to support the York and Selby NHS Talking Therapy team which services a population of around 300k people and receives referrals from over 40 GP practices across the region. It does however account for only 0.33% of the patients supported by NHS Talking Therapy in England. Our first full year of outreach has been a controlled start point to optimise our model of support and understand the potential scale of any future “roll out”.

Our outreach method has generated 402 applications for support since launch (as at May 2026) and continues to build. We exit the year with a run rate of 400 per year which is 4x higher than our initial launch plan. The cost of achieving outreach is circa £1.25p per person - a hugely efficient method meaning we can retain more funds for beneficiary support. This includes all our costs of outreach in 2026 (website costs, application platform and other marketing) divided by the volume of applications we generated. We do not waste money on finding the people we can support and the efficiency of our overall model is a continued obsession as we build our foundations.

Given the NHS Talking Therapy team we service supports around 4000 patients per year versus an “all England” annual number of circa 1.2m patients (NHS Talking Therapy data), our initial local launch would indicate national demand for our service would be at least 120k people. We are tracking at a contact penetration of 10% of the NHS Talking Therapy service . This could be much higher were funds available and also because we fully expect demand to be higher in more deprived areas than our start point. We have a potentially scale service that could support thousands of people to recovery from mental illness.

Most importantly we have demonstrated that our totally unique service creates change and impact on the people we support, and is an invaluable support service for NHS Talking Therapy in their work :

Our activity partnerships in the geography we serve have grown to over 100 available activities and we have delivered over 70 activities to those we have supported in the year of this report.

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We have made stunning progress on the commerciality of activity costs and sourcing, meaning that the standard cost of our intervention can now be planned at just £48 which is equivalent in cost to just 10 minutes of GP’s time. Our activity delivery costs are 30% better than our initial launch model and we believe it will get even better with further scale and more time as we create more activity partnerships. The average discount we have received so far from suppliers already stands at 46%, showing we can leverage our charitable status to achieve stunning value.

Our volunteers support a modest employed activity coordination resource, only appointed in February 2026. We have an emerging circular model of support where those we have supported are offering to volunteer for the charity to support others. We have had 10 such requests during the year and are now working with 5 of those. This is something we are particularly proud of and our vision is to unleash the powerful effect of an “army” of people who have struggled with mental illness in the past but who now wish to help those currently struggling. This model will take time but is something we are very committed to.

Of course the success of the service is now putting pressure on our funding. Whilst we have had moderate success in our year 2 fundraising by raising £42k, this barely keeps the charity able to service the now planned contact levels in our foundation York and Selby area. The truth is demand could be much higher as we are constraining our outreach to be in balance with our funding and resource. We have just over 1 years cover in financial reserves and must now secure the charity in our launch area with urgent funding but also in order to help more people in new areas and to deliver our growth ambition.

The opportunity for our charity to support thousands of people across the country to better mental wellbeing is self evident . Without additional funding we don’t have “the fuel” to do this and we now need to broaden our pool of supporters AND create a bedrock of longer term funders.

I would like to pay special thanks to our launch outreach partner, the NHS Talking Therapy team in York and Selby, who have shown massive support to the charity in delivering our outreach. I would also like to thank our amazing donors - we have had over 1500 people donate to the charity, over 30 people participate in challenge events to raise money, have the support of 4 corporates and 4 trusts. We have also enlisted the support of volunteers and an active board of trustees - all who share our vision for support.

For those wishing to understand our impact more fully, we have a very thorough impact study based on over 300 contacts which is available digitally on request - simply email our Chair at info@thelittlepush4good.org.uk. We invite our potential partners and donors to take a look - the “little push” makes a significant difference to the lives of those we support and delivers it at remarkable value.

Our charity is totally unique - no charity is putting activity at the heart of mental wellbeing with a dedicated focus on NHS Talking Therapy. There are over 8 million people taking prescription medications for mental illness. It’s time to change that prescription, putting activity at the heart of mental wellbeing and its management. That’s why we say we want “a more active world for better mental health’ and why with more funding we could provide thousands of “little pushes” to those struggling with mental illness.

James Turton

Founder and Chair of Trustees - The Little Push 4 Good

“A more active world for better mental health”

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What we do and how we help

Sometimes the best things are the most simple and obvious. Conceptually our model is simple.

Activity can be viewed as “natures greatest medicine” for better mental wellbeing. There is an overwhelming body of research to show that physical activity, arts, crafts, music and learning can be powerful vehicles for improving the wellbeing of those struggling with mental illness.

Our charity aims to inspire, enable and support people struggling with mental health to take a step to activity, and to then create habits that can help them to positively self manage their mental wellbeing.

The inspiration for our model was the NHS “5 ways to mental wellbeing”* - we activate this in the community by working with people currently struggling mainly with anxiety and depression and being supported by NHS Talking Therapy. By reaching out to those in NHS Talking Therapy, we know the individuals we support are struggling with mental illness.

We receive referrals from NHS Talking Therapy and then provide coaching to the individuals, to help them find an activity focus that they connect to. We then support that person with a free trial into this activity for a period of time, providing suitable support in taking the vital first steps. 8-12 weeks of support is consistent with the science around how long it takes to create new habits. Importantly its provided alongside their Talking Therapy support - a partnership intended to create a 2+2=5 impact.

We inspire - through our coaching method and because of our vast range of 100 activities which allows us to tailor support to the individual. Our coaching method aims to understand what we call “The Little Push Fingerprint” - everyone is totally unique in their needs and wants, their circumstances, their broader health issues and their access barriers to activity. We provide personalized solutions.

We enable - we put activity pathways “on a plate”, making our solutions convenient and easy. Minimizing effort to engage is critical in supporting those with anxiety and depression. Momentum to the starting line is everything as people struggling with mental wellbeing can be easily “blown off course”.

We support - our speed and responsiveness is critical to those struggling with mental wellbeing. We reach out to people within 24 hours of contact, and typically have coaching sessions within a week of contact. Creating momentum towards the start line of activity, and then personally supporting those with higher need to the vital first steps.

We stay close to those we support, especially in the early weeks. Our research shows that activity adoption is all about the vital first steps. Once “up and running” we then see a pattern of activity adoption, positive mental wellbeing impact and motivation to continue. Our process puts self management of mental wellbeing through activity at its heart.

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The needs we are meeting

We now have a bank of over 250 data points (those we have supported who have completed the 12 weeks of activity support, with exit research complete) which allows us to pinpoint the exact needs we are meeting. Our research foundation is detailed 121 feedback and contact with our beneficiaries - we have so far spent over 800 hours in contact with them, a totally unique research foundation that understands the nuances of the lives of those we support and the impact of the solutions we provide.

  1. “Get Moving” - sedentary behavior is a common feature of those we support. Increasing movement through an activity of their choice is proven to help mental wellbeing.

  2. “Social Connection” - many are increasingly disconnected from others. Some activities can help to solve this - activity classes, group learning opportunities, social groups, team sports.

  3. “Living in the moment” - especially true for those with anxiety, but often intertwined with low mood and depression. Many struggle to find ways to “live in the moment”, and are caught in cycles of negative rumination about the past or future. Activity can help to ground people in the present moment and provide that frequent “mental break” - arts, crafts and music can be particularly good at this, but so too can physical activities like Thai Chi, Swimming, Running and Yoga.

  4. “Positive purpose” - many have lost any positive purpose, often caught up in difficult personal circumstances (loss of employment, bereavement, relationship breakdowns, difficult caring responsibilities, fleeing war torn countries). Activity can provide a positive personal focus.

  5. “Focus on me” - many have been caught up in “the mouses wheel of life”, constantly putting the needs of family, careers or others first. We provide the chance to “step back” from this, helping them to prioritise their own mental wellbeing through activity. This can be a breakthrough in itself.

  6. “Personal confidence and belief” - many have had a consistent erosion of confidence and have little self belief. Activity can instill a sense of pride and personal self esteem that can then ripple into more positive steps for mental wellbeing. Often activity can challenge long held self perceptions that are holding people back and small steps can “ripple” and grow.

  7. Financial support - 90% of those we support are earning less than £35k per year and over 50% receive benefits. It is a fact that financial barriers stop people from taking personal steps towards activities that can support their mental wellbeing. Our model is “free trial” and this builds a mindset of “why not have a go” - for many investing in their own mental wellbeing is “bottom of the list” until they try something and realize the power of having a personal activity focus.

  8. “Energise” - procrastination and low motivation is unfortunately a feature of many of those struggling with depression and anxiety. This reinforces a lack of activity which in turn feeds even poorer mental wellbeing. Many struggle to see that changing behavior can lead to better thoughts and feelings, and waiting “to feel better” before starting something is a recipe for reinforcing poor mental wellbeing. Our process and interactions are designed to energize a behavior change, speed and responsive to create momentum being the key ingredient.

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  1. “ Pathway” - taking a step towards anything is often a “big step” for people struggling with high anxiety and depression. Finding the energy to know the world of opportunity that is “out there” for them is often a key problem. Modest hurdles seem insurmountable and often “lack of self startedness” means they never take a step to positive activities. We are a trigger for change and our activity range and coaching process inspires people to take a step. We “put activity it on a plate”. The way we do things is as important as the activities we offer in carrying people to the start line of behavior change.

  2. “ Hope and support” - people struggling with mental wellbeing feel isolated and not understood or supported. We inject optimism, positivity and excitement into the lives of those we support.

The following graphic is our motivation model in summary.

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Our “Little Push Activity Lighthouse”

Of critical importance to our ability to “get people moving” is being able to connect them to activities that can meet their personal desires, needs and circumstances. We call this our “Activity Lighthouse” and it has grown to around 100 available activities in the areas of Physical Activity, Arts, Crafts, Music and “Esoterics’ (activities outside of our main categories). These are the available activities and activities in bold are ones delivered in the year of this report.

Physical Activities - Swimming, Gyms, Thai Chi, Yoga, Pilates, Active Cycling, Walking Groups, Running Groups, Seated Pilates, Over 60s Activity Classes, Adaptive Cycling, Walking Football, Swimming Lessons, Wild Swimming, Boxercise, Static Cycling, Circuit Training, Mums and Baby Yoga, Badminton, Squash , Pickleball , Padel Ball, Table Tennis, Zumba, Aqua Fit, Golf, Bootcamp outdoor fitness, Indoor Climbing Walls, Archery, Body Conditioning and Strength Training, Static Cycling, Perinatal Yoga, In Home Exercise, Hiking Clubs, Cycling Clubs, Woman’s Fitness Groups, Dancing. 36 different activities accounting 45% of the support we provide.

Arts - Watercolour Art, Drawing and Sketching, Oil Painting, Finger Painting, Painting by Numbers, Digital Art , Calligraphy, Creative Writing, Coloring Kits, Acrylic Painting. 10 different activities which accounts for about 15% of the support we provide.

Crafts - Diamond Art, Knitting, Crotchet, Cross Stitch, Macrame , Weaving, Origurami, Model Making, Ceramics, Weaving, Stained Glass, Felting, Mosaics, Candle Making , Flower Pressing, Embroidery, Rugging , Punch needle, Lino and Geli Printing, Book Binding, Hand Knitting. 21 activities accounting for around 15% of the support we provide.

Music - Singing Groups, Acoustic Guitar, Bass Guitar, Electric Guitar, Keyboard, Clarinet , Recorder, Ocarina, International Drumming , Flute, Ukulele, Violin, Trumpet. 13 activities accounting for about 15% of the support we provide.

“Esoterics” - Photography, Foreign Languages , Fishing, Bowling, Amateur Dramatics, Drone , Metal Detecting, Digital Connection , Baby Massage Groups, Table Gaming, Puzzles and Mind games, Chess Clubs, Volunteering, Social Groups, Book Clubs , Card Schools, Mum and Baby Groups, Fitbits and Steps , Amateur Dramatics. 20 activities account for about 10% of the support we provide.

It is important to note that for over 95% of people we support, we do not provide “cash” for activity, we instead invest directly in the activities they desire via our network of suppliers.

Our broad coaching principles in relation to activity provision

Our coaches tailor activities according to the following types of factors.

Our first “point of little push” for those able to exercise is to promote physical activity but often this is not addressing the specific mental health needs or the individual may have much stronger motivation to pursue other activities that can foster positive purpose, enjoyment, social connection, development of confidence and self esteem. The “ripple effect” of taking a step to an activity can be far and wide as evident in our detailed case studies that can be found in our detailed impact study available on request. It is a tailored bespoke solution for everyone we “coach”.

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Our Outreach Success

As expected, our outreach has slowly built as our success and impact with beneficiaries has evidenced and this has fed through to increasing levels of engagement, confidence and referral from the NHS Talking Therapy team. The chart below shows our weekly applications for support since launch and the impressive build we have seen. It now stands at a weekly run rate of 7-10 applications with our record week standing at 16. Our York “test” volumes are critical as a rough proxy for understanding national potential and 400 in York and Selby would indicate a scale national potential of at least 120k applications.

We have over 35 therapists now signposting to our service, and many now stand at over 10 referrals. The level of repeat referral is testimony to the impact we are having on the people we support. We have a handful of “super referrers” who stand at over 20 signposts to the service.

Our main method of outreach is signposting to our website by a Therapist, with the beneficiary clicking on a contact form that can be completed in 3 minutes. The charity contacts the applicant within 24 hours and aims to activate the person into activity within 2 weeks of that initial contact, depending on activity choice and supplier.

We have from October 2025 “tested” a direct referral method with a limited number of therapists (6 in total) - these therapists send the contact details directly to us by email having gained beneficiary consent so that we can contact them to offer support. This method has further stimulated demand and has allowed a feedback loop and level of therapist contact not possible with the normal method of referral, which may be valuable for joint working to optimise outcomes. The profile of those we support with this method needs to be further understood, and our level of future funding, prior to any extension of this method. We are in reality constraining contact levels due to funding as this method will likely “balloon” levels of contact. We continue to work through how we optimise outreach and impact with the NHS team.

Our run rate of 400 contacts means that we have achieved a penetration of NHS Talking Therapy in our local area NHS team of around 10% - a remarkable number in our first year full year of operation. Since our February 2025 launch our total contact now stands at 402 people (4x original plan). Note that during the year of this report 15 beneficiaries were supported in Stoke - we received a pocket of local funding which has been used to test a partnership with a social prescribing team in the local area.

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The impact we are creating

A full impact report is available on request by emailing our chair at info@thelittlepush4good.org.uk - this is intended as a summary.

We measure whether beneficiaries are landed into activity and regularly do the activity of their choice. We then measure impact on their mental wellbeing 8-12 weeks after activation.

84% of the people who we “coach” are motivated to take a step to an activity of their choice. In other words we fail to convert only 1 out of 6 people. Failures at this point “cost nothing” as to this point only volunteer resource has been deployed and no expenditure has been committed.

After 8-12 weeks of activity we then do our impact survey. Our 121 telephone questionnaire asks how important the activity has been to the individuals mental health improvement and why it has been important. We also ask for feedback on our own service delivery measures.

The charity has achieved a score of 6.4/7 on the “speed and responsiveness of our service” and in regard to the “practical support we have provided” we have scored 6.1/7. This is outstanding.

67% of people we support have said their activity has played a positive role in their mental health improvement. This breaks down as follows :

Gold level of impact : people who say the activity has been either “extremely” or “Very” important to their mental wellbeing” : 43%

Silver level of impact : people who say the activity has been “important” 24%

The remaining 33% breaks down into known “misses” - people who say it has not helped their mental wellbeing (14% of people). 19% are “Unknowns” - people who we have failed to collect data from (they may or may not have had a mental health benefit from the activity).

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We have also surveyed the NHS Talking Therapy team for feedback which has been outstanding.

Over 80% of Therapists have claimed our support has been extremely important to the mental health improvement of their patients. The remaining 20% have said the charity is important to the mental wellbeing of their clients.

Verbatim comments have been grouped into the following headings for why the Little Push works in support of their work.

Our long term target is to achieve a measured and proven success with 75-80% of patients - an ambitious target given the nature of the mental illness we are dealing with. There remains potential to improve our learning supports, our targeting of activities based on patient understanding, our coaching model and our data collection method, all of which will help to continuously improve our impact.

The trustee group feel that our impact, given the efficiency of our model (see next section), makes the return on what is a small investment very very powerful. Remember the investment is equivalent to the cost of a 10 minute GP appointment.

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A cost efective model of support

We have developed an activity sourcing model, alongside our efficient resourcing, to deliver our impact at outstanding value. We have substantial business experience in the Trustee group and this has been used to drive down our activity support costs.

These are the strands to our activity sourcing strategy :

We seek to leverage the opportunity for “free” product partnerships in the future.

Our standard cost of activity provision is therefore budgeted at £48 per person - this is the average cost of delivery from an extensive list of 100 different activities for better mental wellbeing. This is equivalent to the cost of a 10 minute GP appointment for the NHS.

We then choose at our discretion to occasionally provide additional bespoke learning support, a secondary activity, additional landing support and incur some logistics costs which means the average cost per beneficiary supported is £58.

We are delivering support at remarkable value, especially when put alongside our resourcing model (see next section).

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Our resource model

Our charity model involves 4 groups of people who help to deliver our work in a cost effective way.

The majority of this resource is volunteer led. Keeping our paid resource costs as low as possible helps us to maximize our income to support beneficiaries.

A CIRCULAR MODEL OF MENTAL HEALTH SUPPORT - volunteering can play a positive role in mental wellbeing. We have 5 beneficiaries who have expressed a wish to volunteer for us, having initially received our support in other ways. We have actually had requests from over 10 people, but it is important we establish a clear role for people prior to involving them. All our volunteers in beneficiary facing roles are DBS checked.

They are now actively supporting the mental health of others having received our support.

Currently past beneficiaries are now :

Currently 90% of our resource is people who have struggled with mental wellbeing at some point, or who have received our support, and who wish to now support others. This breeds empathy in our approach and interactions, lowers our costs, and uses the expertise of people who have experience of learning the activities we offer.

A HIGHLY EFFICIENT MODEL - given the above the cost per application received is only £28.00 when our resource model is in balance.

We have an efficient resourcing model which we now need to build as we grow. This is critical to expanding our capacity to serve.

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Our governance

Our first 2 years have had a tight group of trustees - if you wish to see the backgrounds of those trustees visit www.thelittlepush4good.org.uk within the section called “our governance”. If you wish to speak personally to any of our trustees detailed on our website, please email the chair at :

info@thelittlepush4good.org.uk.

As we expand we are seeking to broaden both our skills and diversity amongst the trustee group and also to provide additional hands on resource.

The driving force for charity management is a bi monthly board meeting which reviews :

We have a clear policy framework which was developed pre launch and which is reviewed on an annual basis.

We are a registered charity - number 1206268 with a CIO legal structure.

We are guided in our decisions by 5 founding values :

  1. Science - we will always be guided by science and expert opinion where available.

  2. Impact - we judge our success by the measured impact we create.

  3. Empowerment - finding what the patient is motivated to do is what drives us.

  4. Partnership - we can’t deliver our vision without working with partners. We remain open at all times to work with others to improve the lives of those we support.

  5. Inclusive - we are here to tackle inequality in whatever form it takes.

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TRUSTEES

The following have served as Trustees during the period.

James Turton Founder & Trustee
Simon Clarke Trustee
Suki Dosanjh Trustee
Jon Eggleton Trustee
Dr Jason Miller Trustee
Dave Roberts Trustee
Nigel Thompson Trustee

CONTACT

Principal address: 2 Fossview Close, Strensall, York, YO32 5BL

If you are interested in supporting our fundraising activities, wish to apply for a grant or would like to find out more, please refer to The Little Push 4 Good website :

www.thelittlepush4good.org.uk

We can be contacted by email at info@thelittlepush4good.org.uk .

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Fundraising Review

We have had a modestly successful year in fundraising, with a reported income of £42k. This adds to our first year pre launch fundraising which has been already reported in our year 1 annual accounts (£46k). Getting this funding prior to launch has been critical to launching with confidence, and allowed us to service demand way above our initial plan, and provide an important foundation stone for continuation and establishment.

Within this we would like to thank Hawerby Trust and the Francis Arthur Brooks Trust for their generous donations. Their support in Year 1 and 2 has been crucial to establishing the charity and in total they have now donated £10k each.

We also have one major donor who remains anonymous, who donated £10k in our first 2 years. However these donations are restricted to deploying in a new geography as yet to be determined.

We also continued to utilise the support of Feoffees of York Spurriergate funding secured in year 1 to support those in financial hardship and within the central York post codes that the charity supports.

This year 40% of our income was generated from challenge events, the main one being a “March For Mental Health” Yorkshire 3 peaks challenge, which raised an amazing £17k. We generated over 1000 donations via this event and it represented a monumental effort from those involved. The success however should be viewed as a “one off” as it leveraged the extensive network of one of key corporate supporters (Parker Young recruitment). Parker Young and its founder have been a massive supporter of our cause and its founder has a real personal connection and passion to help those struggling with poor mental wellbeing. They have provided corporate donations too.

We also had runners who participated in the Great North Run and the Manchester Half Marathon who raised over £2k.

We continue to enjoy the crucial support of 4 corporate donors. Kooth is a national provider of digital mental health support to the NHS, and they donated just over £2k in the year of this report. They support our beneficiaries under the age of 30. In addition we secured generous donations from Deuren Doors and YFM Equity Partners.

One thing not recognized in our report is the free activity funding we receive for certain activities by our partners and also the discounts that many of our partners provide. We estimate those discounts to have a cash equivalent value of £10k. Leveraging our charitable status to achieve support at amazing value is central to our commercial performance.

More stable and increased funding from partners is now vital to sustain our charity in our launch area, but also to offer the service to more NHS Talking Therapy teams in rest of North Yorkshire and beyond. We stand at 1 years cover for our launch area and sustainable funding is now one of the biggest issues we face in our next financial period. We continue to constrain the numbers we can help to try and ensure our primary goal of long term sustainability in the areas we serve is not breached.

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Accounts for the year to 31st March 2026

Year to 31st March 2025 Year to 31st March 2026

INCOME

Donations and fundraising £44458 £41266
Bank interest received £0 £537
Trading Income £1430 £20
TOTAL INCOME £45888 £41823
EXPENDITURE
Grants and support (£315*) (£15003)
Fundraising Expenditure (£2415) (£694)
Administrative costs (£2485) (£4733)
Trading Expenditure (£960) (NIL)
TOTAL EXPENDITURE (£6175) (£20430)
Net Infow for the period £39713 £21393
Opening Surplus £39713
Accumulated Surplus £39713 £61106
Represented by :
Net Assets- cash at bank £39713 £61106

These accounts have been prepared on a receipts and payments accounting basis.

James Turton

Jon Eggleton

………………………

………………………….

Founder and Trustee 26th May 2026

Trustee 26th May 2026

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Further notes on our accounts and fnance policies

A. Cash Accounting

Given our scale the trustees chose to use a receipts and payments accounting method and this will continue until we reach a scale where accruals accounting is a statutory requirement. This is when we are approaching £250k pa income. Receipts and payments accounting is cheaper and easier to administer.

B. Reserves Policy

The trustees have decided to have a reserves policy which aims to carry ”cash” of 12 months operating costs, including expected forecasts for beneficiary support during the following 12 months.

This is slightly longer than what might be viewed as “standard” practice but trustees feel that as a small but growing charity, it is vital for planning that we always have 1 year of operating costs to allow us to build and give our outreach partners the continuation confidence.

It is also a policy which means we will not geographically stretch the charity too quickly and endanger our sustainability objective. This we believe is prudent.

At a beneficiary contact level of 520 people per year this means we require reserves of circa £45k.

C. Trustee restricted funds

Trustees have decided that in order to grow the charity and help more people to better mental health, we set aside a special growth fund, with 10% of annual income “put aside” for future growth. This could be new geographies or outreach methods.

The cumulative value of trustee reserves currently stands at £8400.

D. Funder Restricted Funds

1 of our funders has stated a strong preference for their funding to be used in a geography which is not York and Selby. These funds amount to £10k (2 donations of £5k).

E. Cash Balances

Note that points B, C and D mean that as we enter our next financial year we are now starting to use our 1 year reserves for our foundation area of York and Selby to continue our beneficiary support and that we urgently require more funding.

E. Financial rules and policies to note

No expenditure of more than £500 is allowed without multiple trustee approval.

No family members are employed by the charity.

Cash flow forecasts are prepared and reviewed by trustees on a monthly basis.

Reserves are held in interest bearing cash accounts - no investment risk is ever taken.

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F. Other important notes on financial management and philosophy

Note that during the year our employed resource amounted to less than £2000, as we built to a consistent level of applications for support. The charity has effectively been built with volunteers so that we could maximize the support for beneficiaries from our early funding success. Our employee costs for next financial are likely to be £17k depending on demand from beneficiaries.

The charity reached the “tipping point” for a paid resource in December 2025 and our first part time employee started with the charity in February 2026. This person focusses on coordinating and delivering beneficiary support as once we achieved a scale of 400-500 beneficiaries per annum it became impossible to maintain the required level of beneficiary service without this activation support.

Our future resource model will remain focussed on leveraging volunteers alongside a coordination resource who is costed to provide 2 hours of time to each beneficiary we support. This is alongside the volunteer resource which amounts to 1.5 hours per beneficiary on average.

Having an efficient resource model in balance with our demand is a central plank of our strategy. Trustees in the long term aspire to have 90% of our expenditure to be deployed as charitable expenditure and to minimize non charitable administrative and fundraising costs. Some key features of this approach are :

  1. Virtual working and no paid for premises. We never see this as a requirement with modern technology and the potential for remote working.

  2. Outreach costs minimized through efficient targeting - currently circa £1.25 per contact, which includes our website and “Jotform” application platform and beneficiary leaflets. These costs are largely fixed and so will become less than £1 as our volume of support increases.

  3. Minimizing travel where technology allows us to interact remotely, if beneficiary need does not require “face to face” contact. We classify support need as either standard or “high need” to control our physical interactions and costs. Travel costs were less than £500 during the year.

  4. Fundraising costs only where we can see a strong investment return. Our fundraising costs in this report amounted to £0.6k with an income generated of over £20k. Our average targeted return ongoing is 8:1 which would be seen as industry leading.

  5. No fundraising resource - this is an activity performed by volunteers and trustees until we reach a significant scale.

  6. Use of volunteers alongside a coordinator resource who is paid at an equivalent level to a social prescriber. Use of flexible part time working to ensure employment costs are in balance and time is never “wasted” if the pattern of demand is uneven.

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The future

The charity is now clear on our path for growth - helping potentially more people in the York and Selby area via strengthening our ways of working with our NHS partner AND extending our geography to help more NHS Talking Therapy teams and their patients.

This will involve, in the first instance, optimizing our partnership model with the York and Selby team with closer therapist collaboration, potentially more direct referral, joint working on impact research and linking activity more tightly to mental wellbeing needs.

In addition we aim to extend our coverage to include the NHS Talking Therapy teams in the rest of North Yorkshire and beyond. With a model that is delivering impact at remarkable value our long term vision remains for the service to be available to all NHS Talking Therapy teams in England.

Our plan is to grow our contact to 600 people next year and accelerate to 1000 people as we expand our support to cover the whole of North Yorkshire. To do this we have a significant funding shortfall. This would require an annual run rate on our income of at least £85k per annum, significantly beyond what we are currently achieving.

Most of our current funding is one off annual donations and events and we need a bedrock of longer term funding to secure our long term future and have the confidence to expand our service. Sustainability in York and Selby is our base objective before expanding our geographical footprint.

Within our 3 year plan there is much we can do to optimize impact to achieve our target of 75% of those we support reporting strong mental wellbeing benefits. This includes the development of our resource and volunteering model, our coaching processes, and the support we give beneficiaries to activity adoption. We also believe the development of activity partnerships and sourcing will further improve our cost model towards our vision of £40 per person supported. We are driving trial into the many businesses who support us, and this is the start point for negotiations around the discount levels they provide for us. Our current discount of 42% is an incredible start but with scale should get bigger. Our charity model drives activity trial and recruits new long term customers for the activity providers who support us.

We believe we can unlock the funders who can see the mental wellbeing benefits we are delivering at a remarkable value of just £48 per person.

We would be delighted to share these plans in detail with potential funders who share our vision for “A more active world for better mental health”. Please email our chair at info@thelittlepush4good.org.uk if you wish to hear more about our exciting charity and the totally unique model we have for support.

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Our hugely successful year in summary : FACTS

1. A unique service with hugely efficient and focussed outreach through our partner - NHS Talking Therapy. Tracking at 10% contact penetration, with potential for higher numbers.

2. Over 400 contacts for support this year in a geography that represents only 0.33% of England. We have through this level of 121 contact developed an irrefutable body of evidence as to the needs we are meeting and why the service is required. We have spent over 800 hours with people struggling with mental wellbeing and know how activity “little pushes” can be the start point for change that can “ripple” far and wide.

3. 84% of the people we “coach” are inspired to “take a step” towards activity, despite patients struggling with high levels of mental health issues, especially depression and anxiety where taking a step towards anything can sometimes be challenging. We have a coaching and motivation model that “gets people moving”.

4. Over 100 activities available through an extensive network of partner suppliers - a range that allows us to tailor easily accessible solutions for individuals. Physical activity (45%), Arts (15%), Crafts (15%) and Music (10%) forming the bulk of our activity solutions.

5. Perfect service responsiveness with patients contacted within 24 hours and usually activated within 2 weeks - momentum is everything to break often embedded inactivity behavioral cycles.

6. A unique service of significant value to NHS Talking Therapy as evident by the level of multiple referral and the exemplary formal feedback we have received.

7. 68% of those we support have reported mental wellbeing improvement, often transformational. Only 14% are known “misses”, with the remaining unknowns (no data) all assumed to have had no mental wellbeing improvement (when many will have).

8. Remarkable progress on the commerciality of our intervention with the standard cost of activity provision now just £48 given the discounts and partnerships we have created. Our average discount on the overall programme currently stands at 42%.

9. A resource model designed to maximize efficiency and the use of volunteers meaning our “paid for” resource per person supported amounts to just £28.

10. An emerging circular model of volunteer support where those we have supported wish to now help others with mental wellbeing. This we seek to grow.

TRUSTEES ARE DELIGHTED WITH OUR FIRST FULL YEAR, HAVING DELIVERED 4X EXPECTED SUPPORT, DELIVERED AT OVER 40% BETTER COSTS THAN ASSUMED, A CLOSE WORKING PARTNERSHIP ALREADY ESTABLISHED WITH NHS TALKING THERAPY AND A RESEARCH FOUNDATION THAT DEMONSTRATES HIGH IMPACT.

WE NOW PREPARE FOR GROWTH AND ROLL OUT TO MORE NHS TALKING THERAPY TEAMS

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Help us to create “a more active world for better mental mental health”

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PLEASE EMAIL OUR CHAIR at info@thelittlepush4good.org.uk if you wish to ask more about this annual report or if you would like to discuss supporting us in any way. Thank you for taking the time to read it !

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Independent examiner's report on the accounts

Section A Independent Examiner’s Report

Report to the trustees of Charity Name The Little Push 4 Good On accounts for the year 31[st] March 2026 Charity no 1206268 ended Set out on pages Attached Report & Accounts for year ended 31[st] March 2026.

I report to the trustees on my examination of the accounts of the above charity (“the Trust”) for the year ended 31[st] March 2026.

Responsibilities and As the charity trustees of the Trust, you are responsible for the preparation basis of report of the accounts in accordance with the requirements of the Charities Act 2011 (“the Act”).

I report in respect of my examination of the Trust’s accounts carried out under section 145 of the 2011 Act and in carrying out my examination, I have followed the applicable Directions given by the Charity Commission under section 145(5)(b) of the Act.

Independent I have completed my examination. I confirm that no material matters have examiner's statement come to my attention in connection with the examination which gives me cause to believe that in, any material respect:

I have no concerns and have come across no other matters in connection with the examination to which attention should be drawn in order to enable a proper understanding of the accounts to be reached.

Signed: Date: Name: Hamish Forbes Relevant professional B.A. Accountancy Studies qualification(s) or body Retired member of Chartered Accountants of Scotland (if any): Address: Old Hall, Abbey Lane, Kirkstead, Woodhall Spa, Lincolnshire, LN10 6UH

Section B Disclosure

Only complete if the examiner needs to highlight matters of concern (see CC32, Independent examination of charity accounts: directions and guidance for examiners).

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