THE HERD THEATRE REPORT OF THE TRUSTEES AND FINANCIAL STATEMENTS For the period ended 31 March 2025 Company no: 09847217 Charity no: 1204739
THE HERD THEATRE {Registered Charity Number. 2918801 REPORT OF THE TRUSTEES AND FINANCIAL STATEMENTS for the period ended 31 March 2025 Contents Pag8 Reference and Administrative Details Report of the Trustees 2-16 Independent Examiner's Report 17 statement of Financial Activities 18 Balance Sheet 19-20 Notes to the Financial Statements 21-27
THE HERD THEATRE IRegislered Charity Number.. 2918801 REPORT OF THE TRUSTEES AND FINANCIAL STATEMENTS for the period ended 31 March 2025 REFERENCE AND ADMINISTRATIVE DETAILS Chair Naqiya Ebrahim Founding Trustees Ann-marie Merrick Robert Jackson-Ritchie Andrew Shimmin Trustoos Katherine Igoe-Ewer Helen Savage Louise Esme Holmes The Herd's Coro Staff Ruby Thompson (Co-Director) Samuel Caseley {Co-Directorl Christie Parkin (Administrator- until March 1 st 2025) Emma Bright (ProdUr- appointed October 20241 Hannah Everard (Audien Development Producer- appointed May 20241 The Hord's Associate Artist Team Finlay McGuHJan Ruta Irbile Lua Bairstow Ysabelle Wombwell Parkey Abeyratne (appointed July 20241 Règi3térèd Offkè 131 Ella Streèt Hull HU5 3AJ Bankers The Co-operative B8nk Skelmersdale WN8 6WT Investrnent Managers Independent Examiner K C Fisher Kingston Burrowes Audrt Ltd 308 Ewell Road Surbiton sUrY KT6 7AL
THE HERD THEATRE IRegislered Charity Number.. 2918801 REPORT OF THE TRUSTEES AND FINANCIAL STATEMENTS for the period ended 31 March 2025 The Trustees present The Herd Theatre's second Annual Report and its first for a 12 month period. The accounts have been prepared in accordance with the accounting policies set out in note 1 to the accounls and comply wilh the charity's governing document, the Companies Act 2006 and "Accounting and Reporting by Charities.. Statement of Recommended Practice applicable to charities preparing their accounts in accordance wilh the Financial Reporting Standard applicable in the UK and Republic of Ireland {FRS 1021" (effective 1 January 2019). The Herd was founded as a company limited by guarantee in October 2015. Initially called Broccolily Theatre, Ihen renamed to The Herd Theatre in 2017. Ruby Thompson and Sam Caseley were the company founders and are the current cArtiStic Directors of The Herd Theatre Charity. The Herd's critically acclaimed eady years theatre shows include Slime (UK Tour 2018-2022 including Southbank, The Albany. Northern Slage}, How to Fly {Hull Truck), The Last Dinosaur {Arc, The Civic), Ducklings (Hull Truck, Royal Exchange) and Snowmen (Ca81, Half Moon. The Lowry). Our shows often use limited verbal language, integrated Brilish Sign Language and are heavily influenced by clown. Our work is always scored with original music and features interactive design. As well as touring nationally to celebrated venues all our shows have played in communlty cenlres, libraries and schools. We are passionate about reaching children and families who are excluded from theatre, wilh a focL*S on working class people and disabled people. Our playwork - creating spaces where families can creatively play together - has popped up in primary schools and shopping centres in Hull, whilst also taking the form of a three 3 returning sell-out, Time- out recommended, installation at the Southbank Centre in 2023-2026. We are a company deeply invested in our home city of Hull, with a growing. nationally significant artistic output. Since forming in 2015 our shows and projects have reached a live audien of over 100,000 people nationally. We've worked with over 2,200 children as participants. We've also published 2 picture books, developed 2 annual immersive schools workshop programmes, delivered family workshops at The National Theatre, and developed an app to accompany one of our produclion& The Herd became a charity on 15th September 2023. with our steering committee becoming trustees. This transition has enabled us lo deepen our impact and strengthen our focus on providing exceptional arts eXperIenS for children, with a focus on the Hull region. The Trustees have paid due regard to guidance issued by the Charity Commission in deciding which activslies the charfty should undertake. Our charrtable objectkves are as follows,. For the public benefit to promote the arts. in particular but not exclusively, The art of drama., For children and young people aged under 18- By the provlsion of creative workshops and public performances and other live events.
THE HERD THEATRE (Registered Charity Number.. 2918801 REPORT OF THE TRUSTEES AND FINANCIAL STATEMENTS for the period ended 31 March 2025 Princi The Herd makes space for childhood. Rooted in Hull, and a¢¢lalrned nationally, we collaborate with young children to dream up shows, installations and programm6s of play that ignite joy, ¢•lebrate child creativity and nurture famlly connection. Ision We believe in the radlcal power of the arts to reimagine a wodd with more space for early childhood. a world where children thrive and communities flourish. Our vision is for a society that respects children and the importance of their play. By creating high quality theatre and arts experiences for young audiences we show children that they are valued. We want this message to reach children wherever they are. whatever thelr context. Mlssion The Herd brings children, young people and families together in playlul SPaS to share exceptional experiences. We play alongside children to create shows, inslallations and experiences that celebrate, interrogate and nurture the joy of Childhood. We believe in the transform8tion81 power of family arts and create eXperIenS that children and adults can share together. We recognise that some children and families face barriers to accessing the arts and w8 proactively explore ways of removing these barriers. Guiding principlos Play We play alongside children to create ideas for all our work. play with artists to realise these ide88, and then unlock opportunities for our audiences lo play Family We create mutually beneficial experiences for the whole family. as enjoyable for adults as children. We understand families come in all shapes and sizes, and use the word lo describe a child and their responsible grown upls. Joy We exist to lebrate, interrogate and nurture the joy of chtidhood. We create exceptKthl moments for our audien that sit outside of the everyday. Relevance We ensure our work is relevant, excSting and truthful to children by collaboraling with Ihem in all stages of the making. Our shows and experiences resonate with children living through the 2020s. We keep these children's futures in mind by using recycled and waste malerials in our design in all of our projects. Equity We work hard to remove barriers children and families have to accessing arts experiences, wlth a particular focus on barriers facing working class people and disabled people.
THE HERD THEATRE (Registered Charity Number.. 2918801 REPORT OF THE TRUSTEES AND FINANCIAL STATEMENTS for the period endod 31 March 2025 nd Perfor 2024-2025 COUNTING SHEEPS- HULL TOUR OF NEW SHOW FOR O-3s Iv0 sheep think thèy iti?oW èvéryiriilig abolit sbep. Trr ey' experts in fft& Theld. Bur lohighl tiFèyré wlcié awake. Snuggle up and join two sheep on a journey through the joys and frustrations of everything bedtime. A touching, musical adventure filled with sensory play, for 0-3 year olds and their (very tired) grown ups. The show was cooreated over 10 weeks of baby sessions in 2023, in Bransholme with Back lo Ours and over 50 families. We explored how babies connected to theatrical-forms, what carers needed in an experience, and gathered anecdotes about bedtime for our narrative. This making period was supported by childhood academics from the University of Hull, helping us better uridersland the behaviours in the room from Ih05e who can't always express their meaning and feelings. Everything came from these explorations-. the local touring strategy, the narrative structure, the diverse theatrical forms {keeping the youngest brains atlentlvel and the length of showl stay-and-play-offer. Counting Sheeps toured Hull from August 2024 - January 2025 in partnership with Hull Libraries, Back To Ours and Hull City Council's Famlly Hub SeNice. The show. which included live music, sensory play, and light displays, played at libraries, communily centres and family hubs throughout Hull on the first week OT every montn for 6 months. We relurnea to bmo set locations al the same time every month- Gipsyville Library and Back To Ours. Chat Shop on Bransholme Estate.
THE HERD THEATRE IReglsted Ch8rtty Number.. 2918801 REPORT OF THE TRUSTEES AND FINANCIAL STATEMENTS for the period ended 31 March 2025 We produced a show that was enjoyable, engaging and impactful for babies and toddlers, the youngest audience we've ever produced work for. And we produced a new, hyper-local. touring model to 18 venues in Hull over 6 months, returning to 2 key venues every month. We reached families in their comfort zones, and in areas of exlremely low early-years arts provision. When early-years theatre POPS-UP it's often for a day, visible lo those in the cultural-loop. This was a radical, regular. local offer, supported by a new adIence-deVelopMenI role and new weekly play-group. A grass-roots, relationship centred approach to marketing family art. Performing 63 times within a 20-square-mile radius. we reached audiences in postcodes among the 10% mst deprived LSOAS in the UKn (according to the UK LSOAS dats for indices of multiple deprivation 2019 and recent Unlf Report). Our key areas, Gipsyvllle and Bransholme. are among the most deprived in Hull. The barrier of cost was removed - 57 shows were free, 6 were tick&ted at £3 for research. 24010 of SLtNeyed audience members hadn't attended a cultural event in the last 12 months. At one Family Hub show, 30°/. had never been. We know thls through our booking system and audience postcards. "Best thing we've dong on matenpity le8ve"Audience Feedback We reached vuln&rable groups absent from public shows by p8rtnering with seryices,. a housing associat, refugee cgntre, pre-school and earty-years disability service."Audience Feedback The show was bgautifvl, emolional, funny. And perfect for tiny ones too. Flawless Audience Feedback .1 loved watching the babies react and experience the lights when close to them, it was quite magical. Audience Feedback A danclng firefly puppet In the show insplred two babios to take their first ever crawl COUNTING SHEEPS AUDIENCE DEVELOPMENT PROGRAME Our new audience development producer, Hannah Everard attended 14 existing babyltoddler groups in Hull. at least 2 in every show location, alongside leaflets and posters in the community - in shops. in schools. in reslauranls and in places of worship. Hannah attended weekend family sessions at the 'Bransholme Chal-shop. a community cenlre in a shopping centre on North-Hull-Eslate. We created a weekly babyltoddler group at Gipsyville Library that started 6 weeks before the show to develop an audience in a location with low early-years offer. We delivered weekly sessions bebNeen July 2024 and January 2025. Once a conversation had developed in either of the 2 locations. Hannah gave 'lnvltallons', not leafl8ts. These were personalised and offered multiple dates to attend the show. The plan worked, reaching families typically excluded from the arts we saw our most diverse audiences and they loved the work 40°/o of the audience came twi (20/0 came 5+ times.11 OOO/o of adIenCeS were from Hull, not Hull's more affluent surroundings and SO. of audiences were from hyper local postcodes to the venues in areas of socio-economic deprivation. We will embed this strategy to all fLrture Herd premiers - on-the-ground audience development, local touring. monthly shows. This new model won the Fantaslic for Families, Family Arts Award forAudience Impact and Innovation.
THE HERD THEATRE {Registered Charity Number.. 291880) REPORT OF THE TRUSTEES AND FINANCIAL STATEMENTS for thè period onded 31 March 2025 REPLAY - A RECYCLED PLAY INSTALLATION AT THE SOUTHBANK CENTRE Part Installatlon, part adventure playground, REPLAY is a space built entirely out of waste materials repurposed for fun. The space fe8tures a design to ignite imaginations, a score composed from re¢yded sounds and o crowd-Sourrt plav generator, Children aD.d their grown-ups invited ¢0 pky sid& by side in thls space fvll of things you can move, change, combine, wear and reimagine. REPLAY Ss built entirely out of waste materials. We reached out to thealres, factories, and businesses and asked them if they had anything that was headed for the bin or collecting dust ori a shelf. The response was huge. We were given backdrops from fashion shows, props from TV adverts, fabric from bag manuf2¢turer8, hundreds of tubes from a bandage factory, and the actual red carpet from the BAFTA Television Awards. We could have got so much more. Replay is a piece of art that grew from noticing children, especially young children, and how when glven the space and the tools lo play freely, their imaginations were vast, wild, limilless. Because of this REPLAY grew into something themeless, conlextless, timeless a completely openonded space where imaginations could fiourish and stories could emerge from children. Where adventures weren I diclated, but experienced with all the senses, and where every child could go on a journey regardless o* language, development and disability.
THE HERD THEATRE {Registered Charity Number: 2918801 REPORT OF THE TRUSTEES AND FINANCIAL STATEMENTS for the period ended 31 March 2025 This idea evolved over a few years, but was acceleral8d by spending time playing with children at Endike Primary School in Hull, and a group of 10 family teslers who were local to the Southbank Centre. Working with children and families we saw that, when given the space and openness to play in school, and when the pressure of outcomes was removed, chIldn become inslinclive, boundless artists- storytellers l architects I designers I performers I composers. REPLAY was commissioned by Southbank Centre as part of Planet Summer in 2023. created and produced by The Herd. It sold-oul and was extended by I month. It was brought back for a 5 month installation between January 2025 - July 2025. It sold out again and was extended until the end of August 2025. REPLAY was presented 714 times in this run and $èèn by 30,912 people. li was transferred to Bradford City of Culture in Autumn of 2025. "If there s only one pl8ce you vislt in London. .then make SU it's REPLA Y." @THELONDONKIDS-Audlence Feedback °Absolutely wowed. Nurseries should be built like this.. COIN STREET NURSERY Audien Feedback 'One of the best things we've done in ages. Please keep it forever." @BABLANDS - ALJdience Feedback PLAY HERD - WEEKLY CREATlliE PLAY SESSIONS Weekly creative play sessions for 24yrs and their grown ups, on Thursdays at The Octagon Family Hub. Thornton Estate in Hull.
THE HERD THEATRE (Registered Charity Number.. 2918801 REPORT OF THE TRUSTEES AND FINANCIAL STATEMENTS for the period ended 31 March 2025 Play Herd Is a creallve play session with artists. A session that allows children be the creative, Imaginative, curious artists, that Ihey all naturally are. This is a time for children and their grown-ups to be together and we invile grown-ups to follow their child in play. Play Herd has received funding from Youth Music's Energiser Fund We're delighted to be one of 11 fantastic arts organisations around the UK to explore child-led creativity with this 3- year fund. We're feeding into wider research around co-creation between artists and early years children. It is delivered in partnership with Hull City Council's Early Years team, with research from Childhood Studies Academics al Ihe University of Hull, and an accompanying studenl volunteering programme with Wilberforce Sixth Form College. Sessions began in February 2025. The majority of our audience are families for whom English is an additiorsal language and overall 82°/o of our attendees are from local postcodes, within walking distance lo the Family Hub. "He he can imagine, hes imagining things on his own 8nd it's good for his mileston9S" Feedback Parent "Ori loves these sessions because it's just very chilled out, he can go with vvhat he is interested in. And you guys are very good with them, there s no wrong answers." Parent Feedback "Chlldren s actions. ideas, and imaginations are consistently validated and celebrated. Facilitators appear to actlvely listen to children, providing positive reinforcement and incorporating their Ideas Info the play." . Academic Feedback, Dr Jo Trauntsr, University of Hull. ONE DAY PLAY - KS2 SCHOOL THEATRE EXPERIENCE
THE HERD THEATRE (Registered Charity Number: 2918801 REPORT OF THE TRUSTEES AND FINANCIAL STATEMENTS for tho perlod ended 31 March 2025 One Day Play is a theatre making experience for Key Stage 2 aged children in primary schools in Hull. It plafforms children's imaginations, builds confidence. develops literacy skills, and raises career aspiralions through opening up the Iheatre making process al a formalive age. It offers children the chance to visit and work in a professional theatre space, with professional theatre makers. The Herd runs the One Day Play Programme annually. This was its 3rd year of delivery. The project was delivered in partnership with Hull and Easl Yot*shire's Children's University Experiences Programme and supported by l AM FUND. Between April 2024 and March 2025, One Day Play was delivered over 15 days (go live hours), 10 425 children, and 33 teachers, from 9 Primary Schools in Hull. 153 parents and carers came as audiences for their performances. ESSENTIAL PLAYWORKS The city needs fixing. The city needs play. Kids and their grown-ups join a team of playworkers to build, dress up, imagine, and fix the cty's ste£s through play. Part show. part game, part infrastructure project, Essential Playworks is a performan that gets its audience playing. We believe thal public spaces, and especially town centres, don't have enough space for children and play. Essenlial Playworks is the fix! Rooted in slapstick, clown and silent comedy, this non-speaking show is as funny for 3 years as it is for 83 year olds. Truly participatory, with 30 minutes of fe creative play, children arid their grown ups become part of the action of the show, getting Iheir hands on real buitding and roadworks equipment.Devised wlth a deaT perrormer, the non-speaking style of storytelling works across languages and age. Essential Playworks was devised and programmed for Freedom Festival, Hull an international outdoor arts festival.
THE HERD THEATRE IRegislered Charity Number.. 2918801 REPORT OF THE TRUSTEES AND FINANCIAL STATEMENTS for the period ended 31 March 2025 °Fantastic immersive experience for my 3 and 6 year old" Audience Feedback °Another great performance from The Herdl Thank you for everything you are doing in our community" Audience Feedback HERD PLAY SHOP -A FREE DROP IN PLAYSPACE IN HULL CITY CENTRE 'hERD In 2024, The Herd obtained an empty shop unit in Princes Quay, a shopping ntre in Hull City Centre on a temporary basis, and transformed it into a free creative play space for children under 5 and their families. It was designed by Herd artists who specialise in early years play. The space was filled with open ended play materials. Babies and young children can louch, move, combine, roll, create, invenl anything in the space. Grown ups play alongside their children. It was open for 24 days open across 5 months, a total of 120 hours. There were 482 players in the spa. 1 child took their first steps in this space. 60°/o visited 3+ limes (of those surveyed). The shop was free to The Herd to use with a free 1 year licence deal from Princes Quay, and we had italJ"/o reiier rrom Hull Council business rates as a Gharny. .1 played with my son for 2 hours straight - I really struggle ft)r even 20 mins at home.. Audience Feedback °Being a stay at home mum is amazing but lonely. This space allowed us to come whenever with no pressure of money or slicking to a designated time and be greeted by a friendly face, I wish there were more places like this. Audience Feedback 10
THE HERD THEATRE (Reglstered Charty Number.. 2918801 REPORT OF THE TRUSTEES AND FINANCIAL STATEMENTS forthe period ended 31 March 2025 PLAY MAP HULL CITY CENTRE AvfvMN DAV 4 GROUP OF FfyMILIES MEr To PLhY IN HULL GITY GEhl FIEST 14£ PLAY£D IN vicroLIA JqLIAL£ L4ySi oufsiDt rtytwJ} J IEPPIWG 6T•VES 1 r• 110N#PI4r A LACt rnALK lo Hr Mcr DucKINGrow Oo IS My rAItN DQNA MANY L¢6CE ofp ALPIED I41Th OUR IMA 6114ATIOIJJ WE SEr our TV EYPLOKE fH£ ITY TI FIND . PLA Y.- AVD bRIN6 Brtck £VioEAILE of IT... TIG GMEEkY CArry IID DADDY fHeLE foo i We worked alongside Comic Arbst Lilly Williams and Hull Families to map Hull city centre through play. A group of families met in Hull City Centre lo play. Armed with their imaginations, they set out to play and bring back evidenc& of Plac you can play for fw. Thay explored landmarks, chatted with imaginary characters. discovered new stories and turned the city into a playground. The project was delivered in three parts 1. A creative interactive workshop with The Herd facilitator8 and comic artist Lilly WlllSams. 2. Lllly Williams used all of the objects gathered, snippets of conversatlons and recordings to create the Play Map. 3. The Play map was distributed to local schools to be used over the Easter holidays. We ran 4 workshops throughout Ihe day. The workshop started in our creative play space The Herd Shop - thinking and drawing about "things we like to play outside.. We then took families out lo Hull City Centre to take part in a fun and inleractive exploration of the outdoor areas in and around Hull city ¢entro. Using bespok8, illustrated prompt cards invit8d th8 participanls to wimagine and rairt¥•nt these spaces through sight, sound, texture and imagination. 11
THE HERD THEATRE (Registered Charity Number.. 291880) REPORT OF THE TRUSTEES AND FINANCIAL STATEMENTS for Ihe period ended 31 March 2025 Once we gathered all of our research - ideas, drawings, objects, characters, recordings - Lilly went with all Ihe findings and illustrated a Play Map. This was distributed to T local schools before the 2025 Easler holidays as well as families who took part in the project. It is also available on our website to download along wilh the activities we did to create the Play Map as a free family activity for children aged 5-11 years and their families. "Simply put, The Herd m8kes the wortd 8 more beautifvl placel"Audience Feedback The walk was eye opening. Lovely to spend time playing in a space l usually Just walk by." Audien Feedback. SOUND OF OUR SKIN FESTIVAL- ff's OUR PARTY Sound of Our Skin was 8 new arts festival all about promoting racial equallty, celebrating diversity and amplifying marginalised voice8 in Hull. Black Heritage Collective in partnership with The Herd Thealre Cated a family fun play space. designed in 4 workshops wilh Year 5 children from Sidmouth Primary School in Hull. Alongside facilitators Ste118 Munthali and Vikki Koshonl. we used art. drama and dance with 60 Year 5 children, to come up with ideas for the best party ever. They had complete autonomy what decorations there should be. what music or entertainment would be on and whal audiences would find in the space. We then realised this party, It took place on the ground floor of Wilberforce Institute in Museum Quarter, Hull. It was our party and everyone was Invlted. Irs My Paty was delivered in partnership with Black Heritage Collective Hull, for Sound of Our Skin Festival 2024. CAMBRIDGE FESTIVAL EARLY YEARS PLAY SPACE The Herd delivered a programme of Playwork at Cambridge festival, designing and facilitating an early years playspace made entirely from recycled, abslract, loose parts play objects. This is becoming an annu81 ple ofwork forThe Herd. Over kn days of delivery this project reached over 900 people. -1 wish Cambridge had something like this all the time. The people ol Hull are lucky." Audien Feedback 12
THE HERD THEATRE (Registered Charity Number.. 2918801 REPORT OF THE TRUSTEES AND FINANCIAL STATEMENTS for the period ended 31 March 2025 Partnershlps The Herd collaborates with numerous organi8ation8 to deliver our work. The trustees encourage this collaboration and recognise the strength in sharing resources and networks to reach our audiences. This is especially important in our hometown of Hull. Core oper8tions - Hull Libraries, Princes Qliay Counting Sheeps, Hull Tour Hull Libraries, Gipsyville Library, Back to Ours and Hull Cty Council. REPLAY - Co produced with the Southbank Centre PLAY HERD - Hull City Council Early Years Team, The Octsgon and Fenchurch Family Hubs, Wilberforce Sixth Form College and The University of Hull School of Education and Childhood. Essential Playworks - Freedom Festival, and donations from local building fimis Helix CMS and MB Roche Civil Engineering. One Day Play - Hull and East Yorkshire Children's University, The Universty of Hull, Hull Truck Theatre and The Albemade Music Centre. Herd Play Shop- Princes Quay and HEY Volunteering Programme Sound of Our Skin Black Heritage Collective and Stslla Munthali The Herd Theatre is proud to be an associate company of the established Hull Cultural Organisatlons Hull Libraries, Back to Ours and Freedom Festival. We would like to thank Middle Child Theatre for their use of their rehearsal space for Board Meetings, The University of Hull Drama department for space to train our student volunteers, Hull Truck theatre for rehearsal space, and Wykeland for use of Pop-up spa on Pier Street for our Away Day during this period. Developlng our Environmentally Sustainable Practice In Ihis period we took our learnings from creating REPLAY, a play Space built entirely from waste materials, into our projects. This was achieved by reaching out to large theatres. event companies and local industry for core materials such as wood, vinyl flooring, tape, and material. The majority of props were bought second hand through charity shops, Ebay and shopping 8pps such as Vinled. Thls approach is only possible due lo the commitment and hard work of the design and production team. The sourcing. collecting. and adapting of waste materials is far more labour intensive and time on51j]1riS, than bL)1ldlnu nèw. The Herd now has a growing network for waste materials, and each project is becoming easier to use waste materials as our resource streams grow. We are committed to wot*ing with 90 /0 recycled materials across all of our projects and work. Counting Sheeps's set, props and costume were made from 900kn recycled or waste materials. Herd Play Shop was 1004/0 recycled or reused materials. Play Herd was 100 /0 recycled reSoUs. Cambridge Play space was 100 /0 One Day Play was already m8de as it's in its 3rd year running. Essential Playworks and fell slightly short at 80 /0 recycled. This was due lo a shorter lead in times. and Ihe need to buy costume new rather Ihan second hand due to the short production period. 13
THE HERD THEATRE (Registered Charity Number.. 291880} REPORT OF THE TRUSTEES AND FINANCIAL STATEMENTS for the period ended 31 March 2025 nd Mana Governing Document The Herd Theatr8 is a charitable company limited by guarantee, govemed by its Memorandum and Articles of Association daled 29 October 2D15 and amended by Special Resolulion on lo August 2023. It was incorporated on 29 October 2015 under company number 09847217. It was registered as a charity with the Charity Commission on 15 September 2023 under number 1204739. Its members are co-terminus wh the Trustees, each of whom agree to contribLrte £10 in the event of the charity winding Appointment of Trustèes The minimum number of Trustees is three but (unless otherwise determSned by ordinary resolution shall now be subject to any maximum. They are appoinled for term8 of up to three years by the board of trustees. Names are submitted by the charity's trustees. Appointments run from the rise of Ihe annual retirement meeting at which terms of memberghip begin and end. Trustee Indu¢tion and Training The Induction materials for Trustees include. in addition to the Memorandum and Articles of Association, the committee and decision-making processes, and reTrnl financial performance of the charity, details of the history and purpose. priorilies, and organisation of The Herd Theatre and an outline of the responsibility for trustee5 of any charity. Training in the basics of charity trusteeship is provided to Irustees when required. Organisation The Board of Ttuslees administers the charty. All decisions about policy and Operational matters are made by the fLAII Board of Trustees which meets a minimum of five times a year. Risk Management Risk assessment is a continual process which we bear in mind throughout the year, as well as reviewing the risks and controls annually. We are satisfied that the major risks to which the work of The Herd Theatre is exposed, in particular, Ihose lated to the operation and finances of the charity, have been identifted and that systems are in place to miligale exposure to such risks. The Board of Trustees have a risk management strategy which comprises.. an annual review of the risks the charity may face., and the estsblishment of systems and procedures to mitigate those risks identified in the plan., and the implementation of proTrdures designed to minimise any potential effect upon the charty should those risks materialise. We are grateful to our current funders, Arts Council England. Hull City Council, l AM Fund, the Poslcode Neighbour Trust, who support our continued development and activities, and who enabled us to maintain a solid financial posilion during this period. We were delighted to develop three new fvnding relationships in this period. We were awarded arants in total of £235,781 in this period. Some of which are multi-year grants, from Youth Music's innovative Energiser Fund, The Williams Family Fund andArafest Charity We raised £6,916.37 in individual donations to the charity around our Charity Launch crowdfunding campaign 14
THE HERD THEATRE {Registered Charity Number.. 2918801 REPORT OF THE TRUSTEES AND FINANCIAL STATEMENTS for the period •nded 31 March 2025 We earned an income of £32,595 from workshops and presentation of our shows in this period. The Herd Theatre charity has ono actlve wholly owned trading subsidiary The Herd Theatre Productions Ltd. Any profits from this subsidiary go to support the charity. This was establishèd in November 2024. Donations wlll be reported in our Annual Report from 202512026. The Trustees, in conversation with The Herd's Staff team. have set The Herd's Reserves target at three months running costs. which is £33,500. We Started the year with £20,000 in reserve and during this financial year we have successfully allocated a further £6,432 towards the tsrget, bringing the current lotal reserves up to £26.432. Trustees are required to prepare financial stalements for each financial year, which give a true and fa5r view of the state of affairs of the charity and the incoming resources and application of resources, including the net income or expenditure, of the charity for the year. In preparing those flnanclal stalements the trustees are required to- Select suitable accounting policies and then apply them consistently., Observe Ihe melh(yJs and principles in the applicable Charities Statement of Recommended Practice., Make judgements ar)d estimates that are reasonable and prudent- State whether applicable accounting stsndard8 and statements of recommended practice have been followed, subjecl to any material departures disclosed and explalned in the financial slatements., and Prepare the financial statements on Ihe going concern basis unless it Is Inappropriate to presume that the charity will conlinue in operation. The Irustees are responsible for keeping proper accounting records which disclose with reasonable accuracy at any lime the tlnandal position ot ihe charlty and which enable thetn to ensure that the financlal statements comply wilh the Charities Act 2011 and the applicable Charlties (Accounts and Reports) Regulations. The trustees are also responsible for safeguarding the assets of the charity and for tsking reasonable steps for the prevention and delection of fraud and other irregularities. The trustees confirm that to the best of their knowledge there is no information relevant to the Independent Examination of which the Examiner is unaware. The Irustees also confirm that they have taken all necessary steps lo ensure that they themselves are aware of all relevant financial information and that this information has been communicated to the Examiner. The trustees are members of the charity but this entFtles them only to voling rights. The trustees have no beneficial interest in the charily. 15
THE HERD THEATRE (Registered Charity Number: 291880} REPORT OF THE TRUSTEES AND FINANCIAL STATEMENTS forthe period ended 31 March 2025 Inde The Trustees appointed K.C. Fisher of Kingston Burrowes Audit Ltd as Independent Examiner. He has expressed willingness to continue to serve. Approved by the Trustees and signed on their behalf by: Signed By."SyrES32d?3b.14917 97*128arQ4 Is-12-15T1I..3lA4fj1K•j Ity.704¢Y-a7Q16-CC2c1ed Auth.. ¢on5ent Louise Holmes Trustee 2025 16
THE HERD THEATRE IRegi51ered Charity Number.. 2918801 REPORT OF THE TRUSTEES AND FINANCIAL STATEMENTS for the period ended 31 March 2025 Independont Examln8r's Report to the Trusteès of: THE HERD THEATRE I report lo the charity trustees on my examination of the accounts of the charty for the period ended 31st March 2025 which are set out on pages 18 to 21. Responsibilltles and basis of report As the charity Iru8tees of the company (and also its directors for the purposes of company lawl you are responsible for the preparation of the accounts in accordance with the requirements of the Companies Act 20061'the 2006 Act'}- Having satisfled myself that the accounts of the company are not required to be audited under Part 16 of the 2006 Act and are eligible for independent examination. I report in respect of my examination of your company's accounts as carried out under section 145 of the Charities Acl 20111'the 2011 Act'l. In carrying out my examination I have followed the Directions given by the Charsly Commission under section 14515){bl of the 2011 Act. Indepond6nt examlner's staterngnt I have completed my examination. I confirm that no material matters have come to my attention in connection with the examination giving me cause to believe that in any material respect.. accounting records were not kept in respect of the company as required by seclion 386 of the 2006 the accounts do not accord with those records" or the aGGounts do not comply with the accounting requirements of section 396 of the 2006 Act olher than any requirement that the accounts give a 'true and fair view, which is not a malter considered as part of an independent examination., or 4. at&tunts not b-- n ptpared 7n acwrdantÈ with the aid of the statement of Recommended Practice for accounting and reporting by charrties applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland {FRS 102). I have no concerns and have come across no other matters in connection with the examination to which attention should be drawn in this report in order lo enable a proper understanding of the accounts to be ached. K C Fisher BA FCA CTA % Kingston Burrowes Audit Ltd 308 Ewell Road Surbiton Surrey KT6 7AL 15 Daer 1025 17
THE HERD THEATRE (Registered Charity Number.. 291880} REPORT OF THE TRUSTEES AND FINANCIAL STATEMENTS for the pèriod ended 31 March 2025 STATEMENT OF FINANCIAL ACTNITIES Notos Unrestricted Restricted Total Funds Total Funds Funds Funds 2025 2024 Income Donations 17,013 17,013 Charitable activities 44,561 147,574 192,135 130,570 Totsl 61,574 147,574 209, 148 130,570 Expendlture Fiaising funds Charitable activities 6,399 6,399 2,160 57,604 133,935 191,539 140,493 Total 64,003 133.935 197,938 142,653 Nèl lAèOMèllèxpèndftF1j fvr thb [2.4291 13.639 11,210 {12,0831 Transfer between fijnds 15,8291 5,829 Net movement In funds 18,2581 19.468 11,210 {12,0831 Total fL*nds as at 1 April 2024 15 34,600 4,275 38,875 50,958 Total funds at 31 March 2025 15 £26,432 £23,743 £50,085 £38,875 The Stat¢menl of Financi81 Activities includes all gains and losses recognised the year. AJI income and expenditure derives from continuing activities. 18
THE HERD THEATRE (Registered Charity Number.. 291880) REPORT OF THE TRUSTEES AND FINANCIAL STATEMENTS for the perlod ended 31 Mar¢h 2025 BALANCE SHEET Notes 2025 2024 Flxgd assets Tangible Assets 11 32 Current assets Debtors 12 13,469 6,261 Cash at bank and in hgnd 60,377 67,938 73.846 74,199 Credltors: amounts falling due within one year 13 23,761 35,356 Net current assets 50,085 38.843 Total Assets less current liabilTrtles £50.085 £38,875 Funds Unrestricted 15 26,432 34,6t>o Restricted 15 23,743 4,275 Total funds 15 £50,085 £38,875 The company is enlill8d lo exemption from audit under Section 477 of the Companies Act 2006 to the period ended 31 March 2025. The members have not required the company to obtsin an audit of its financial slalgments for th8 period ended 31 March 2025 in accordan with Section 476 of the companies Act 2006. The direthr5 acknowtedge their responsioiltiies for.. lal ensuring that Ihe company keeps accounting records which cornply vAth Section 386 and 387 of the Companies Act 2006 and preparing financial slalements which give a true and fair view of the stale of affairs of the company as at the end of each finanal year and of its profil for loss for each financial year in accord8nce with the requirernenls of Sections 394 and 395 and which olhonNis8 comply with the requirements of the 19 Ib)
THE HERD THEATRE (Registered Charity Number.. 291880} REPORT OF THE TRUSTEES AND FINANCIAL STATEMENTS for the period ended 31 March 2025 Companies Act 2006 relating to financial slalements, so faT as applicable to the company. These Financial Ststements have been prepared In accordan with the special provisions of Part 15 of the Companies Act 2006 relatsng lo small companies. Approved by the Board of Trustees tsn 1S11212025 and 8Sqned on its behalf by '. Slgned By'.Signer8532da3&180A49a7-8 975¢128at04 2025-12-IST1I..31A4+DID 10: 70624c9d-287a4e16-9c893c43cleda Audtcornyent Naqiya Ebrahlm Chair The notes form part of Ihtsse financial slalemenls. 20
THE HERD THEATRE (Registered Chaiity Number: 291880) REPORT OF THE TRUSTEES AND FINANCIAL STATEMENTS for the period ended 31 March 2025 NOTES TO THE FINANCIAL STATEMENTS (Continued) AoUntIng Policles 1.1 Basis of accounting The eharity constitsjtes a public benefft entity as defined by FRS 102. The financial Statements have been prepared in accordance with Accounting and Reporting by Charities.. S12tement of Recommended Practice applicable lo charities preparing their accounts in accordance with the Financial Reporting Standard applicable the UK and Republic of Ireland issued in October 2019. the Financial Reporting Standard applicable in the United Kingdom and Républic of Ireland IFRS 1021. the Charities Act 2011, the Companies Act 2006 and UK Generdlly Accepted Accounting Practice. 1.2 Going concern The financial ststemenls are prepared on a going concern basis under the historlcal cost convention. The financial statements are presented in slerllng which is the functional CrnCY of the charity. The significant accounting policies applied in the preparation of those financial ststements are sel out below. These pol5Gles have been ¢onsislenlly applied lo all years presented unless otherwise stated. 1.3 Incomo recognition Items ol income are recognised in the financial statements when all of th6 following criteria aro mel.. The charity has entillemenl to the funds., any perfomance CDnditions have been mel or are fully within the control of the charity- there is sufficient Certainty that receipt of the income is considered probable.. and the amount can be measured reliably. The charity received governrnent support through the Coronavirus Job Retention Scheme ICJRSI which is accounted for on the accrual basis and is induded under Income for Charttable Activities {Note 3} 1.4 Expendlture recognltlon Expenditure is recognised once there is a legal or constructive obligation lo make paymgnt to a thlrd party, It is probable that settlement will be required and the amount can be measured rellably. Expenditure ch8ritable activities Includes those costs of a direct nature which can be allocated to a specific activity. It also includes indirect costs, including govemance costs that do not relate lo a specific bt 2CE5sary to ¥"--- ati¥l25. are appD7tw)w iu - artivity Y)n trte basis of staff time. 1.5 Fund accounting UnresÉricled general funds are freely available for use in furtheran of Ihe objects of the charity and which have not been d¢signateLt for speafic purposes. D8slgnated funds are unrestricted funds set aside by the tnjstses for particular purFK)ses. Restricted funds are funds which can only be used in accordance with specific restridk)ns imposed by the donor or which have been raised for a particular purp¢)$6. 1.6 Tangible flxed assets and depreclation Tangible fixed assats costing more than £500 are capitsli88d. Depreciation is provided so as to write off the cost of each asset. less estimated residual value over ils estimaled useful life at the following annual rates.. Fixtures, fftbngs and equlpment- 33% straight line 1.7 Debtors and Credltors Dvbiors ririd cèdrtVliTr With ho Slated intérèsl rtats aiiu fvC&ivab1e OT Payable iI7thin one year are rec4)Tdrd at transaction price. Any losses arising from impairments are recognlsed in expendrture. 21
THE HERD THEATRE (Registered Charity Number.. 2918801 REPORT OF THE TRUSTEES AND FINANCIAL STATEMENTS for the period ended 31 March 2025 NOTES TO THE FINANCIAL STATEMENTS {Conlinuedl Donatlons Unrestricted Funds Restvicted Funds Totsl 2025 Total 2024 Donations £17,013 £Nil £17,013 £Nil Incorne from Charltable Actlvities Unrestrlcted Funds Restricted Funds Total 2025 Total 2024 Arts Council England Goodwin Trust Backstage Trust Hull City Council Hull University I AM Fund Postcode Lottery Neighbourhood Trust Sir James Reckitt Foundation School Workshops Hull Libraries National Literacy Trust Performan$ Southbank Centre Arafesl Energiser Fund Youth Music 12,139 76,362 88,501 62,564 2,000 7,896 5,000 2,340 5,000 6,250 500 900 13,000 800 17.530 6,789 1,146 12,500 1.521 7,500 2,667 20,000 2,000 2,000 18,750 18,750 26 34.358 34,384 1,980 23.853 1,960 23,853 £44.561 £147,574 £192,135 £130,570 Co$.1 o.f Rai$inti Fu.nd.8 Dirè¢t costs SupDort costs To.tal 2025 Freelan staff £Nil £6,399 £6,399 £2,160 Expenditure on Charltable Activities Direct Costs Support costs Total 2025 Total 2024 Theatre productions, installations, participatory projects and school workshop £133,935 £57,604 £191,539 £142,653 22
THE HERD THEATRE (Registered Charity Number.. 291880} REPORT OF THE TRUSTEES AND FINANCIAL STATEMENTS for the period ènded 31 March 2025 NOTES TO THE FINANCIAL STATEMENTS (Continued) Analy$l$ of Dire¢t Costs 2025 2024 Freelance gtaff Production costs 110,039 23.896 85.283 21,639 £133,935 £106,922 Analysis of Support Costs 2025 2024 Freelance staff Production costs Development costs Travel Printing S*orage IT costs Insurance Legal and professional fees Training Fees and subscriptions VideographylPholography Marketing Theatre tsx relief written off Gove¥nants costs l Note 7) Sundry expenses 47,243 1,529 14,970 814 494 811 130 2,221 257 540 732 3,387 916 1,344 870 540 520 162 450 199 631 250 10,041 4.280 20 225 5,790 367 £64:003 £35:731 Governan¢¢ Costs 2025 2024 Freelan staff Independent examination fee 2,010 3,780 680 3,600 £5,790 £4,280 Net IncomellExpenditure) for the year 2025 2024 This is slated after char(Fing_' Independent examination fee Depreciation £3,780 £32 £3,600 £64 23
THE HERD THEATRE (Registered Charity Number.. 291880} REPORT OF THE TRUSTEES AND FINANCIAL STATEMENTS for the perlod ended 31 March 2025 NOTES TO THE FINANCIAL STATEMENTS {Continuedl 10. Key Pdlanagement Remuneration The members of the Board received no remuneration. Total freelance fees received by key management amounted to £68,40012024 . £29,222). 11. Tangible Fixed Assets Equipm•nt Cost At 16 September 2024 Additions Disposals 2,378 Al 31 March 2025 2,378 Depreciation At 16 September 2024 Charge for the year Eliminated in dtsposals 2,346 32 At 31 March 2025 2,378 Net book valuo At 31 March 2025 £Nil At 15 S8Ptember 2024 £32 19 Debtors 2025 Trade debtors Other debtors 4.710 8.759 2,600 3,600 £13,469 £6.261 13. Creditors 2025 2024 Amounts falling due wlthln one year: Other creditors £23,761 £35.356 24
THE HERD THEATRE (Registered Charity Number.. 2918801 REPORT OF THE TRUSTEES AND FINANCIAL STATEMENTS for the period ended 31 March 2025 NOTES TO THE FINANCIAL STATEMENTS (Continued) 14. Analysis of Net Assets between funds Unrestrlcted Funds Restrlcted Funds 2025 2025 Fixed assets Current assets Current liabilities 39,893 {13,5511 33,953 110,210) 73,846 123,761) Net assets at 31 March 2025 £26.342 £23,743 £50,085 Comparative figures for the previous financial year are as follows- Unrestricted Funds R•strlcted Funds 2024 2024 Fixed assets Current assets CUrn1 liabilities 32 48,507 (13,939} 32 74.199 (35.3561 25.692 121,4171 Net assets at 31 March 2024 £34,800 £4,275 £38,875 25
THE HERD THEATRE {Registered Charity Number. 2918801 REPORT OF THE TRUSTEES AND FINANCIAL STATEMENTS for the perlod ended 31 March 2025 NOTES TO THE FINANCIAL STATEMENTS (Continued) 15. MOVEMENT IN FUNDS Balance blfiNd atl 1 April 2024 Balance Resources C1d at Expended Transfers 31 March 2025 Incoming Resources Unrostricted Funds General funds 34,600 61,574 {64,0031 (5,8291 26,342 Total Unrestricted Funds £34,600 61,574 164,0031 {5,829) 26,342 Rèstrlcted Funds: Replay One day play Counting Sheeps Pop up play spa alesong Snowmen One off workshops Energiser Playherd Essential Playwotks Playmap 1,676 4,672 4,473 921 16461 17,406) 585 11.6761 12,000 73,663 {10,0001 {66,4761 6,672 11,660 921 600 2,721 6,468 23,853 22,269 6,000 12,5191 12551 (6,4681 112,6371 126,050) {9,530) 2.565 4,940 585 11,216 (3,781} (3,5301 Total Restricted Fund8 4,275 147,574 1133,935} 5,829 23,743 Totsl Funds £38.875 £209,148 £1197.938) £Nil £50.085 26
THE HERD THEATRE (Registered Charity Number.. 291880) REPORT OF THE TRUSTEES AND FINANCIAL STATEMENTS for the period ended 31 March 2025 NOTES TO THE FINANCIAL STATEMENTS (Continued) 15. MOVEMENT IN FUNDS {Conl'dl Comparative information for the previous financial year is as follows.. Balance bd at Incoming 16 Sept 2023 Resources Balance cld at Transfers 31 March 2024 Resources Expended Unrestrlcted Funds General funds 50,958 19,473 (35,7311 11001 34,600 Total Unrestrlcted Funds £50,958 £19,473 £135,731) £{1001 £34,600 Restricted Funds: Replay One day play Counting sheeps Fast food megaverse Pop up play space Whalesong Snowmen One off workshops 6,789 8,240 5,297 15,1131 {3,5671 18251 1100} 13,898} {28,566} {64,6361 12151 1,675 4,672 4,472 10D 4,820 27,920 57,230 800 921 1646} 17,406) 584 Tolal Restricted Funds 111,096 1106,9221 100 4,274 Total Funds £50,958 £130,569 £{142,6531 £Nil £38.874 16. Company Status The Herd Theatre is a private company limited by guarantee and has no share capital. It is incorporated In Great Britain and registered in England and Wales. Each member is liable to contribute a sum not exceeding £1 in the event of the company being wound up. The address or the registered Offi can be found in the Reference and Adrninistralion details on page 1. 17. Taxation The charitable company is exempt from corporation tax on its charitable activities. 18. Related Party Transactions Two trustees were reimbursed for their travelling expenses amounting to £148 during the period. 19. Contingent Assets Total grant funding awarded as al 31 March 2025 but not yet recc£nised as income due to the recognits'on ¢rileria not being mel amoullts to £96,147. 27