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2024-04-30-accounts

Registered charity: 1204355

Trustees’ Annual Report for the period

From 01/05/2023 to 30/4/2024

Charity name: Jessica Brady CEDAR Trust

Charity registraFon number: 1204355

ObjecFves and AcFviFes

ObjecFves and AcFviFes
Summary of the purposes of
the charity as set out in its
governing document
The objects of the charity are to preserve and protect good health
for the public benefit by providing funding to support earlier
diagnosis of cancer in England and Wales by improving awareness
amongst medical professionals, in GP surgeries, through training
and research.
Summary of the main
activities in relation to those
purposes for the public
benefit, in particular, the
activities, projects or services
identified in the accounts.
The charity was granted charitable status on the 15thof August
2023.
This year, the Jessica Brady CEDAR Trust has met with the Senior
Team, including the Chair Professor Kamila Hawthorne, from the
Royal College of General Practitioners to discuss how we can
support GPs, in Primary Care, to diagnose cancer earlier. We have
entered into discussions and initial scoping calls to explore how our
charity can contribute to funding of an e-learning module for GPs
entitled_“Diagnosing Cancer in Young People”_.
Trustees from the charity also met with newly appointed Primary
Care Medical Director for NHS England, Claire Fuller. Claire is
interested in supporting the campaign for Jess’s Law ‘Three strikes
and you’re in’. This is an initiative supported by Jessica Brady
CEDAR Trust. The premise of Jess’s Law is to escalate a patient’s
case for referral and external review following the third GP
consultation, if a condition has not been resolved or is escalating.
As a charity, we purchased business cards for £25.29 and 300
charity greeting cards, featuring the charity logo, for £205.84. We
have begun to sell the greeting cards at various charitable events
and online, initial profits are £150.

Jessica Brady CEDAR Trust

Annual Report 2024

1

Following on from a meeting with the Secretary of State, Steve
Barclay, in July of 2022, Andrea and Simon Brady met with the
Dept of Health and Social Care and Professor Brendan Delaney
(Faculty of Medicine, Department of Surgery & Cancer, Imperial
College, London). Professor Delaney, spoke about Developing AI
initiatives to improve earlier diagnosis within Primary Care. He
referenced unconscious prejudice and how technology like this
running alongside a regular face-to-face consultation could flag
cancer. The charity plan to meet with Professor Delaney to see
how we may facilitate his work.
The charity is registered for Gift Aid and Just Giving.
Jessica Brady CEDAR Trust, has developed an interactive website
(jessicabradycedartrust.org.uk) with links to our JustGiving page
and has established social media platforms to promote the charity.
Statement confirming
whether the trustees have
had regard to the guidance
issued by the Charity
Commission on public
benefit
The trustees confirm that they have had due regard to the
guidance issued by the Charity Commission on public benefit when
reviewing the charity’s aims and objectives, and in planning its
activities for the year.
The trustees are satisfied that the activities carried out during the
year have furthered the charitable purposes of the organisation for
the public benefit in accordance with the relevant statutory
requirements and the Charity Commission’s guidance.

Addiconal informacon (opconal)

Contribution made by
volunteers
The Jessica Brady CEDAR Trust was nominated by the Macquarie
Group for a fundraising day in October 2023, raising £38,000.
Other charitable contributions include a marathon, a CAF
charitable services donation, a birthday fundraiser, a Christmas
Jumper Day, a Carol Concert and a Book Club donation.

Jessica Brady CEDAR Trust

Annual Report 2024

2

Achievements and Performance

Summary of the main Summary of Achievements and Impact of Jessica Brady CEDAR achievements of the charity, Trust identifying the difference the charity’s work has made to The Jessica Brady CEDAR Trust, established as a charity on the 15[th] the circumstances of its August 2023, has made significant progress in its inaugural year. Its beneficiaries and any wider work focuses on improving early cancer diagnosis, particularly in benefits to society as a young people, and has demonstrated a meaningful impact on whole. healthcare advocacy and public awareness. Key Achievements:

1. Engagement with Key Healthcare Stakeholders: Engagement with Key Healthcare Stakeholders:
o Collaborated with the Royal College of General
Practitioners (RCGP) to explore funding an e-learning
module for GPs titled "Diagnosing Cancer in Young
People."
o Initiated discussions with Claire Fuller, NHS England’s
Primary Care Medical Director, to promote "Jess’s Law"
— an initiative to ensure cases are escalated for review
after three unresolved GP consultations.
2. Policy Advocacy and Technological Innovation:
o Continued dialogue with policymakers, including the
Department of Health and Social Care and Professor
Brendan Delaney of Imperial College London, to
explore the role of AI in early cancer diagnosis. The
Trust is considering ways to support technological
advancements that mitigate unconscious biases in
healthcare.
3. Fundraising and Community Engagement:
o Designed and sold branded greeting cards at charitable
events and online, generating an initial profit of £150
to support the Trust’s work.
o Registered for Gift Aid and JustGiving, enhancing its
ability to fundraise effectively.
o Established a key community link with Macquarie
Group resulting in a fundraising day in October 2023,
raising £38,000.
4. Digital Presence:
o Developed an interactive website and established
social media platforms to raise awareness of the charity
and its aims and to promote fundraising efforts.

Difference Made to Beneficiaries:

Jessica Brady CEDAR Trust

Annual Report 2024

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The Trust's advocacy for improvement in early cancer diagnosis and support for the development of GP training resources directly address gaps in healthcare, which would offer young cancer patients an improved chance of timely treatment. "Jess’s Law" seeks to prevent diagnostic delays, a critical step toward improving patient outcomes. Wider Societal Benefits:

This early progress highlights the Jessica Brady CEDAR Trust’s potential to create lasting change within the healthcare landscape and improve outcomes for young people facing cancer.

Jessica Brady CEDAR Trust

Annual Report 2024

4

Financial Review

Financial Review
Review of the charity’s
financial position at the end
of the period.
See attached financial statements.
Statement explaining the
policy for holding reserves
stating why they are held.
Our reserves policy ensures financial stability and the ability
to meet both expected and unforeseen costs. Reserves are
held to protect against fluctuations in income, allowing us to
maintain core activities and commitments without disruption.
Additionally, reserves provide a safeguard for future
investments and strategic priorities.
Currently, we anticipate significant expenditure on ongoing
projects, including the development of training modules in
collaboration with the Royal College of General Practitioners.
Maintaining adequate reserves ensures that we can fulfil
these commitments effectively while upholding financial
resilience and sustainability.
Amount of reserves held. See attached financial statements.
Reasons for holding zero
reserves.
N/A
Details of fund materially in
deficit.
N/A
Explanation of any
uncertainties about the
charity continuing as a going
concern.
N/A

Structure, Governance and Management

Description of charity’s
trusts:
Jessica Brady CEDAR Trust.
Type of governing document
(trust deed, royal charter)
Trust deed.
How is the charity
constituted?
(e.g unincorporated
association, CIO)
Unincorporated association (Trust).
Trustee selection methods
including details of any
constitutional provisions e.g.
election to post or name of
any person or body entitled
to appoint one or more
trustees
Appointment by resolution of trustees at special meeting.

Jessica Brady CEDAR Trust

Annual Report 2024

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Reference and Administra:ve details

Charity name Jessica Brady CEDAR Trust
Registered charity number 1204355
Charity’s principal address 12 Holly Grove, Road, Bramfield, Hertford, Herts, SG14 2QH

Names of the charity trustees who manage the charity

Trustee name Ofce(if any)
Andrea Brady Trustee/Chair/Contact
Simon Brady Trustee
Carl Westmoreland Trustee
Andrew Sturgess Trustee
Steven Aitken Trustee

Declara:ons

The trustees declare that they have approved the trustees’ report above.

Signed on behalf of the charity’s trustees

Signature(s)
Full name(s)
Posicon (eg Secretary,
Chair, etc)
Date
Andrea Brady Simon Brady


Chair
Trustee
31stJanuary 2025
31stJanuary 2025

Jessica Brady CEDAR Trust

Annual Report 2024

6

Independent examiner's report on the accounts

Section A Independent Examiner’s Report Section A Independent Examiner’s Report
Report to the trustees
On accounts for the year
ended
Set out on pages
Jessica Brady CEDAR Trust
April 30st2024
Charity no
(if any)
1204355
2 and 3
I report to the trustees on my examination of the accounts of the above
charity (“the Trust”) for the year ended 30/04/2024.

Responsibilities and As the charity's trustees, you are responsible for the preparation of the basis of report accounts in accordance with the requirements of the Charities Act 2011 (“the Act”).

I report in respect of my examination of the Trust’s accounts carried out under section 145 of the 2011 Act and in carrying out my examination, I have followed all the applicable Directions given by the Charity Commission under section 145(5)(b) of the Act.

Independent I have completed my examination. I confirm that no material matters have examiner's statement come to my attention in connection with the examination which gives me cause to believe that in, any material respect:

I have no concerns and have come across no other matters in connection with the examination to which attention should be drawn in this report in order to enable a proper understanding of the accounts to be reached.

Signed:
Name:
Relevant professional
qualification(s) or body
(if any):
Address:

31/01/2025
Robert Harley
Former Main Board Director Dresdner Kleinwort Benson
Former Member of the London Stock Exchange
Former Member of the Securities Institute
Orchard Cottage, 2 Rollswood Road
Welwyn
Herts, AL6 9TX

1

Oct 2018

IER

Balance Sheet

Jessica Brady CEDAR Trust As at 30 April 2024

Balance Sheet
Jessica Brady CEDAR Trust
As at 30 April 2024
Balance Sheet
Jessica Brady CEDAR Trust
As at 30 April 2024
30 APR 2024
Current Assets
Cash at bank and in hand
NatWest Current
63,796.75
Total Cash at bank and in hand
63,796.75
Total Current Assets
63,796.75
Net Current Assets (Liabilities)
63,796.75
Total Assets less Current Liabilities
63,796.75
Net Assets
63,796.75
Capital and Reserves
Current Year Earnings
59,488.17
Retained Earnings
4,308.58
Total Capital and Reserves
63,796.75

Page 2

1 Feb 2025 Page 1 of 1

Balance Sheet Jessica Brady CEDAR Trust

Profit and Loss

Jessica Brady CEDAR Trust For the year ended 30 April 2024

Profit and Loss
Jessica Brady CEDAR Trust
For the year ended 30 April 2024
2024
Turnover
Donations Received 60,322.00
Sales 397.30
Total Turnover 60,719.30
Cost of Sales
Cost of Goods Sold 205.84
Total Cost of Sales 205.84
Gross Profit 60,513.46
Administrative Costs
Advertising & Marketing 1,000.00
Printing & Stationery 25.29
Total Administrative Costs 1,025.29
Operating Profit 59,488.17
Profit on Ordinary Activities Before Taxation 59,488.17
Profit after Taxation 59,488.17

Page 3

Profit and Loss Jessica Brady CEDAR Trust

1 Feb 2025 Page 1 of 1

Independent examiner's report on the accounts

Section A Independent Examiner’s Report Section A Independent Examiner’s Report
Report to the trustees
On accounts for the year
ended
Set out on pages
Jessica Brady CEDAR Trust
April 30st2024
Charity no
(if any)
1204355
2 and 3
I report to the trustees on my examination of the accounts of the above
charity (“the Trust”) for the year ended 30/04/2024.

Responsibilities and As the charity's trustees, you are responsible for the preparation of the basis of report accounts in accordance with the requirements of the Charities Act 2011 (“the Act”).

I report in respect of my examination of the Trust’s accounts carried out under section 145 of the 2011 Act and in carrying out my examination, I have followed all the applicable Directions given by the Charity Commission under section 145(5)(b) of the Act.

Independent I have completed my examination. I confirm that no material matters have examiner's statement come to my attention in connection with the examination which gives me cause to believe that in, any material respect:

I have no concerns and have come across no other matters in connection with the examination to which attention should be drawn in this report in order to enable a proper understanding of the accounts to be reached.

Signed:
Name:
Relevant professional
qualification(s) or body
(if any):
Address:

31/01/2025
Robert Harley
Former Main Board Director Dresdner Kleinwort Benson
Former Member of the London Stock Exchange
Former Member of the Securities Institute
Orchard Cottage, 2 Rollswood Road
Welwyn
Herts, AL6 9TX

1

Oct 2018

IER

Balance Sheet

Jessica Brady CEDAR Trust As at 30 April 2024

Balance Sheet
Jessica Brady CEDAR Trust
As at 30 April 2024
Balance Sheet
Jessica Brady CEDAR Trust
As at 30 April 2024
30 APR 2024
Current Assets
Cash at bank and in hand
NatWest Current
63,796.75
Total Cash at bank and in hand
63,796.75
Total Current Assets
63,796.75
Net Current Assets (Liabilities)
63,796.75
Total Assets less Current Liabilities
63,796.75
Net Assets
63,796.75
Capital and Reserves
Current Year Earnings
59,488.17
Retained Earnings
4,308.58
Total Capital and Reserves
63,796.75

Page 2

1 Feb 2025 Page 1 of 1

Balance Sheet Jessica Brady CEDAR Trust

Profit and Loss

Jessica Brady CEDAR Trust For the year ended 30 April 2024

Profit and Loss
Jessica Brady CEDAR Trust
For the year ended 30 April 2024
2024
Turnover
Donations Received 60,322.00
Sales 397.30
Total Turnover 60,719.30
Cost of Sales
Cost of Goods Sold 205.84
Total Cost of Sales 205.84
Gross Profit 60,513.46
Administrative Costs
Advertising & Marketing 1,000.00
Printing & Stationery 25.29
Total Administrative Costs 1,025.29
Operating Profit 59,488.17
Profit on Ordinary Activities Before Taxation 59,488.17
Profit after Taxation 59,488.17

Page 3

Profit and Loss Jessica Brady CEDAR Trust

1 Feb 2025 Page 1 of 1