BELIEVE IT’S WITHIN HIGH PERFORMANCE FOUNDATION ANNUAL REPORT 2023-24
Contents
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1.About High Performance Foundation
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2.Foreword by Chair of Trustees
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3.Introduction by CEO and Co-Founder
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4.Our Foundational Year
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5.Programmes Development
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6.Community and Income Generation
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7.With Thanks to Key Partners
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8.Governance
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9.Looking Ahead
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10.Financial Overview
ABOUT HIGH PERFORMANCE FOUNDATION
We believe people have the power to determine their own future. To be brave. To grow. To take responsibility. To be happy. But for some it’s harder than others. Some need that extra kick start. That extra push. That extra spark. That extra chance.
We believe High Performance lives within all of us. You just have to find it.
The High Performance Foundation is an independent charity affiliated with the High Performance Group, best known for its award winning High Performance podcast which boasts over 2 million monthly views/listens.
We have launched the High Performance Foundation to give young people the tools and skills they need to kick start their journey to a future where they can thrive.
Harnessing the power of storytelling and our access to inspiring role models through the High Performance links, our mission is to build young people’s resilience today, so they can thrive tomorrow.
START A REVOLUTION
FOREWORD BY JAKE HUMPHREY
The High Performance Foundation was born from teachers reaching out to us, telling us there is a clear need for our messaging in schools. Teachers were listening to the conversations on The High Performance Podcast about resilience, empathy, consistency, confidence and protecting mental health. There was a clear feeling that this messaging was missing from the classroom.
This year we have created a working group of teachers to come on the journey with us. We know if this is going to be for teachers, it has to be designed by teachers. They have helped us create our classroom resource - Game Plan - which takes the best and most impactful moments from the High Performance podcast, and delivers it to students in an engaging and powerful way.
My passion for this comes directly from the 300+ conversations I have had on High Performance where I see resilience outperforming talent every time. It comes from witnessing the clear advantage that great communicators enjoy in the outside world, and understanding that soft-skills are so often the vital element to achieving success.
The High Performance Foundation is, today, at less than a year old already delivering those lessons and learnings to hundreds of young people across the UK…but our ambition is huge.
We want to get to a place where every young person in school has access to our resources. We want to work hand-in-hand with educators to deliver what is needed, where it’s needed. We will relentlessly try to reach the 1.6m children regularly absent from school, and partner with charities to help us connect to children who are homeless and those who are extremely vulnerable. We will work in prisons to help those cut-off from society to re-engage, re-think and thrive upon release.
Backed by the world’s greatest High Performers, supported by a global media brand, and delivered by teachers…The High Performance Foundation will not stop until it has changed the lives of millions.
Introduction and highlights from our CEO and Co-Founder
I am thrilled to be introducing our first annual report, with the High Performance Foundation being granted charitable status in June 2023. We dedicated this foundational year to listening, learning and testing so that we can best establish how the High Performance Foundation can most effectively support young people.
We have formed a brilliant partnership with ImpactEd Group who have been supporting both our discovery phase and programme design. This has enabled us to deliver two very successful pilot programmes which helped improve young people’s resilience and mental strength through video content that brings inspiring role models into classrooms across the UK.
A major highlight of this year has been securing the backing and support of Aviva who have put their trust in joining us as a Founding Partner of the Foundation and enabled us to kick start our programme delivery.
Through this report we share some of the work we have done to help establish the strategic direction and programme design for Foundation. This is just the beginning for the High Performance Foundation … we have big plans to scale and ginormous ambition to become a charity that has a major impact on improving the lives of young people across the UK and beyond.
OUR FOUNDATIONAL YEAR
PROGRAMME DEVELOPMENT
The focus of the Foundation’s first year has been to more deeply understand the needs of young people and how the Foundation can best support them.
We focused our efforts in 2023-2024 on these key areas:
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Research to better understand the challenges young people are facing and the education context in which we might provide a solution.
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Design a solution which aims to assist in solving/reducing those challenges - this was a schools programme.
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Test and iterate our programme design to allow us to deliver assets that have maximum impact on young people.
A NATIONWIDE SURVEY
We surveyed almost
400 education professionals
to help us better understand the needs of young people in a school setting and how the Foundation might be able to provide a solution to some of the challenges they are facing.
Key findings:
Only 1% of respondents felt schools were adequately supporting young people to develop their confidence, resilience and wellbeing.
The primary reasons identified were:
There isn’t enough time in their school day (62%)
72% would like training to support teachers to deliver this work in classrooms
Teachers don’t feel equipped to support their students in these areas (48%)
80% respondents would like to see more resources available to use in the classroom
Lack of teaching resources (39% respondents)
Existing resources not engaging young people (42%)
EDUCATION WORKING GROUP
The Foundation is committed to ensuring its programme design is fit for purpose and has built an expert working group of education professionals to inform the design process.
24 teachers and education professionals
from across the UK have participated in focus groups and interviews to support the development of our programmes.
Through the working group, we have been able to speak to and capture the input of
673 students across the country.
Key findings and takeaways from this research:
Using role models and story sharing is good way to engage young people
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When creating video or audio resources, the length and style needs careful consideration to hold young people’s attention
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Classroom resources should be visual; audio alone is unlikely to hold children’s attention
Young people want tangible tools and ways to help them with their life skills.
Areas that students felt they would like more support on in school:
PERSEVERANCE/EFFORT
You can’t get everything right, how to do the best you can with what you’ve got.
FUTURE
FAILURE
Unsure of future and How to cope with worried what lies failure, and how to turn ahead. it into success.
MENTAL HEALTH
SUCCESS
Recognise and be aware of success and what it look like for you.
MOTIVATION
Mental wellbeing in the face of pressures such Understanding as social media and motivation. exams.
PREPARATION/PROCESS Understanding how to be prepared and processes to help this.
CHARACTER/MINDSET Stress and panic under pressure of exams, expectations from teachers, fear of failure
RAPID TESTING
Research suggests that the Foundation is in a unique position to create and distribute powerful learning resources for young people as a route to supporting them to build their emotional and social skills.
We created a pilot series of videos to share the learnings and advice of wellknown personalities to children in their classrooms. The videos featured; musician, AJ Tracy; entrepreneur, Ben Francis; Paralympian, Stef Reid; and former footballer/fashion designer, Reece Wabara.
Through our Education Working Group we were able to test these videos with 12 schools and 421 students. The feedback from students and teachers was incredibly positive and has informed the next iteration of our programme design.
PILOT PROGRAMME WITH THE COMMUNITY SPORTS FOUNDATION
In partnership with the Norwich City Community Sports Foundation we created a pilot programme that was delivered over 16 weeks to 60 young people in three education settings.
This programme combined video clips from a range of inspiring role models alongside lesson plans delivered by class teachers or Community Sports Foundation coaches. Students who participated reported improved confidence and mental strength.
A special thank you to the following schools for participating in the pilot:
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Pakefield High School
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City of Norwich School Stalham High School
The feedback and learning from this pilot has been used to further iterate and inform our future programme design.
PILOT PROGRAMME TO BUILD AND TEST GAME PLAN; A PUPILFOCUSED CURRICULUM FOR IMPROVING RESILIENCE
Building on our extensive research and earlier pilots, working with ImpactEd Consulting, we created and tested Game Plan; a pupil-focused curriculum for improving resilience in young people. Game Plan brings stories and learnings from the world’s highest performers into secondary schools, delivered through video content and lesson plans. The curriculum is designed to build young people’s resilience, confidence and wellbeing.
Our first set of modules, Employability and Transitions, are designed for years 11 and 13. The Transitions module was designed to prepare students for GCSEs and to consider post-16 options as well as the transition into employment, training or higher education. The Employability module supported students to develop key employability skills and help students to consider their own motivations. The resources also allow schools to achieve Gatsby Benchmarks 1,3,4 and 5 through the sequenced employment modules.
The two Game Plan modules were tested with 15 teachers across five schools and 281 pupils.
The response to the pilot was overwhelmingly positive with participants scoring an average of 8/10 across the following areas:
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Student engagement in resources
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Relatability for students
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Clear learning outcomes for students
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Ease of use for teachers
In relation to safeguarding and suitability for teachers to deliver this content in an appropriate and safe way, the pilot scored 10/10 by all participants.
“These resources are essential, especially for pupils who are disadvantaged... Pupil Premium pupils don’t lack aspiration they often lack the understanding, information and support. Using these lessons would provide support and challenge for them in a positive way.” Deputy Head, Secondary (tested with Year 7 and 9).
“To a person [Y13 class], they all said this clip and discussion with me was better than any of the 12 Ted Talks they’ve watched this year.” Year 13 teacher
WITH THANKS TO AVIVA.
The Game Plan pilot was made possible thanks to the generous support of Aviva.
Aviva have joined the High Performance Foundation as a Founding Partner and have been instrumental in supporting us to establish Game Plan and create a robust and high impact programme to build the resilience, confidence and wellbeing of young people.
We are looking forward to continuing our work with Aviva to grow Game Plan beyond the initial pilot phase and expand the resources to support thousands of young people with key skills that will set them up to thrive beyond life in the classroom and support them into employment.
GROWING OUR COMMUNITY
High Performance Foundation is passionate about growing a community of supporters who share our passion for supporting young people and who want to be a part of something big and ambitious.
As 2023-2024 marks the charity’s foundational year we have worked hard to implement the building blocks to set up a charity that will go on to be a household name.
COMMUNITY & FUNDRAISING HIGHLIGHTS
BRAND CREATION
All service marketing and brand agency, DEPT, delivered an incredible pro bono project to create the Foundation’s brand identity. They Juggled the challenge of creating an independent identity for the Foundation whilst aligning with the wider High Performance business.
SARINA WEIGMAN LIVE PODCAST & RECEPTION TO INTRODUCE THE HIGH PERFORMANCE FOUNDATION
In November 2023, we hosted a reception for invited guests to learn more about the High Performance Foundation and experience a live podcast recording with the England Lioness Manager, Sarina Weigman.
HIGH PERFORMANCE LONDON HALF
In March 2024, High Performance partnered with RunThrough, bringing 5000 runners to the Olympic Park in London to take part in the High Performance London Half. The event provided the Foundation with an excellent platform to raise brand awareness as well as crucial funds for the Foundation.
FOUNDING PATRON PROGRAMME
In 2024, we the launched the opportunity to become a Founding Patron of the High Performance Foundation. Companies and individuals have the chance to get more deeply involved in the work of the Foundation and provide crucial investment to support our ambitious growth. We are looking forward to growing this area of support in 2024-2025.
WITH THANKS
A SPECIAL THANK YOU TO THE FOLLOWING PARTNERS, SUPPORTERS AND COLLABORATORS FOR WORKING WITH US IN 2023 -2024:
HIGH PERFORMANCE
AVIVA
MCLAREN
DEPT
FOUNTAIN PARTNERSHIP BRANDEX BIRKETTS COMMUNITY SPORTS FOUNDATION HIGH PERFORMANCE EDUCATION WORKING GROUP IMPACTED CONSULTING RUN THROUGH
GOVERNANCE
KEY RISKS
The High Performance Foundation trustees are aware of the need to assess the risks faced by the charity and the need to minimise those risks. They have a risk register in place to score the likelihood and impact of the risks posed to the organisation.
PUBLIC BENEFIT
The charity’s aims were carried out for public benefit. This was achieved through fundraising and impactful delivery of programmes to support young people to build their resilience, wellbeing and confidence.
LOOKING AHEAD
This foundational year has allowed us to refine our strategic direction based on research and testing and we are incredibly excited to deliver this in the future. In particular for 2024/25, we will be focusing on the following areas:
Fundraising and Community Engagement:
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Growing our community of followers and donors
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Delivering a flagship launch event at the McLaren Technology Centre to generate income and awareness
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Our ambition for 2024/2025 is to generate £500,000.
Programme Delivery:
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Expanding our work with Aviva to deliver a bigger role out of resources for schools
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Game Plan to benefit at least 5,000 pupils
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Delivery of a independent evaluation of Game Plan to demonstrate its impact.
Operational Delivery:
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Hire key staff to support delivery of this work
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Build the foundations required to scale Game Plan and other programmes so that by 2025/2026 at least 50,000 pupils are benefiting from our work.
FINANCIAL REPORTING
Independent examiner report on the accounts
Report to the trustees High Performance Foundation On accounts for the year 31st March 2024 ended Charity No. 1203677
Responsibilities and basis of report:
I report to the trustees on my examination of the accounts of the above charity (“the Trust”) for the year ended 31.03.2024.
As the charity’s trustees, you are responsible for the preparation of the accounts in accordance with the requirements of the Charities Act 2011 (“the Act”).
I report in respect of my examination of the Trust’s accounts carried out under section 145 of the 2011 Act and in carrying out my examination, I have followed all the applicable Directions given by the Charity Commission under section 145(5)(b) of the Act.
Independent examiner’s statement:
I have completed my examination. I confirm that no material matters have come to my attention in connection with the examination which gives me cause to believe that in, any material respect:
the accounting records were not kept in accordance with section 130 of the Charities Act; or
- the accounts did not accord with the accounting records; or the accounts did not comply with the applicable requirements
concerning the form and content of accounts set out in the Charities (Accounts and Reports) Regulations 2008 other than any requirement that the accounts give a ‘true and fair’ view which is not a matter considered as part of an independent examination.
FINANCIAL REPORTING
I have no concerns and have come across no other matters in connection with the examination to which attention should be drawn in this report in order to enable a proper understanding of the accounts to be reached.
Signed:
Date: 27/01/25 Name: Paul Dixon Relevant professional qualification(s) or body (if any): FCCA
2Ist Oct 2018
Address: c/o Azoth Solutions Ltd
Jonathan Scott Hall, Thorpe Road, Norwich, NR1 1UH
FINANCIAL REPORTING
Financial Activities
All of the above results are derived from continuing activities. There were no other recognised gains or losses other than those stated above.
FINANCIAL REPORTING Balance Sheet Hh Pértormane• Foundatn Unrestrlcted Restrlcted Income funda funds Toill Ibliye8r Flxed a$#et8 Debiors CBth bar1(and hBnd 42,848 44.019 2,601 2.60? 46.449 46,619 Tolcuiwcnia88eis C¥¢thI.. wtyJuni$lallin8thewlihkn oneyeai 38.070 38.070 S.9 2,801 8,560 &.949 2.601 8.550 thlor8.' anwJunlsfallin8thi1 •lttrione>8r PiovisM)Tr3for114NIi Toidnet AS8etX Of llolItI¢l FthidRoliho Charity ReairlCiedCorn£fUd &.949 2.8Ql 8.650 2,801 2.801 5.949 B.5bO Ur(e8trlcled IuDds 5.949 .949 Tollli lund 2.601 The •c¢oufrts h•v• l)8•n pr•p•sYd In •ccord•nc• wfth th• prowl8lons •ppllc•bl• Éo M•llww5 wleCtt0 th• sm•ll mp•nl•s rnqlrn• •nd In wlth FRS102 SORP. S8ned byCh&lr otTru8teès on behBltof Èllthetru8ts88 Humphrey- Chdrol TnJst8è8 1StJ&nry 202S
FINANCIAL REPORTING
Notes to the Financial Statements
For the year ended 31st March 2024
1. Accounting Policies
Charity information High Performance Foundation is a charitable company limited by guarantee incorporated in England and Wales. The registered office is 21 Low Road, Keswick, NR46TZ
2 Basis of Preparation
These financial statements are prepared on a going concern basis, under the historical cost convention, as modified by the revaluation of investments being measured at fair value through income and expenditure within the Statement of Financial Activities. The financial statements have been prepared in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102). The Charitable Company and its subsidiaries is a public benefit group for the purposes of FRS 102 and therefore the Charity also prepared its financial statements in accordance with the Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (The FRS 102 Charities SORP), the Companies Act 2006 under the provision of the Large and Medium-sized Companies and Groups (Accounts and Reports) Regulations 2008 (SI 2008/410), and the Charities Act 2011. The financial statements are prepared in sterling, which is the functional currency of the charity. Monetary amounts in these financial statements are rounded to the nearest one pound. The principal accounting policies adopted in the preparation of the financial statements are set out below.
3 Going Concern
The Trustees have assessed whether the use of the going concern basis is appropriate and have considered possible events or conditions that might cast significant doubt on the ability of the charity to continue as a going concern. The Trustees have made this assessment for a period of at least one year from the date of approval of the financial statements.
The Trustees are satisfied that the charity has sufficient resources to continue in operational existence for the foreseeable future due to its grant pipeline and fundraising activities scheduled for the remainder of 2024. Annual budgets include prudent figures for both income and expenditure. The Trustees have concluded that with the reserves policy and liquidity requirements of the charity, there are no material uncertainties as to the charity’s ability to continue in operational existence for the foreseeable future. The charity therefore continues to adopt the going concern basis in preparing its financial statements.
FINANCIAL REPORTING
Notes to the Financial Statements
4 Income
Income is recognised when the charity is legally entitled to it after any performance conditions have been met, the amounts can be measured reliably, and it is probable that income will be received. Cash donations are recognised on receipt.
Grant income is recognised in the period in which it is receivable and becomes entitled to the income, any conditions attached to the grants have been met, the receipt is probable and the amount can be measured with sufficient reliability.
5 Expenditure
Expenditure is recognised once there is a legal or constructive obligation to transfer economic benefit to a third party, it is probable that a transfer of economic benefits will be required in settlement and the amount of the obligation can be measured reliably. All expenditure is accounted for on an accruals basis and has been classified under headings that aggregate all costs related to the category.
6 Charitable Activities
Charitable activities are for supporting young people to improve their confidence, wellbeing and resilience. We do this by working to support young people's education of soft skills.
7 Legal status of the charity
The charity is a company limited by guarantee and has no share capital. The members of the charity are the trustees listed on page 28. In the event of the charity being wound up, the liability in respect of the guarantee is limited to £1 per member of the charity.
FINANCIAL REPORTING
Notes to the Financial Statements
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Income from donations and gifts
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Expenditure on charitable activities
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Analysis of expenditure on charitable activities.
FINANCIAL REPORTING
11. Paid Employees
- Debtors 13. Creditors and Accruals 14. Deferred Income
FINANCIAL REPORTING
- Trustees
The Trustees of High Performance Foundation are:
Jake Humphrey Karl Lokko Mary Bekhait Harriet Humphrey Dan Ross
BELIEVE IT'S WITHIN