Trustees Report for year to 12 February 2026
SaltSellers UK is a registered charity which aims to engage with mainstream commercial media; particularly with media that connects to a working-class audience rather than to the management and professional demographic which is the focus of most Christian communication.
We aim to use the most effective means of reaching people, noting that radio advertising has a very low rate of advert avoidance. We want to advertise Jesus, rather than any particular Christian denomination or brand. This means we will need to maintain creative independence from denominational and para-church funders.
The charity has a trustee board which includes broadcasting and advertising professionals, as well as people with governance and financial experience. Some of our trustees have previous experience with the use of commercial radio for communicating faith and we are focussed on the production of 30 second radio adverts for Christmas and Easter.
The donations received during the year together with funds held on 12 February 2025 covered the cost of producing our Christmas 2025 radio adverts played on commercial radio channels. Whilst our Easter 2026 radio adverts will be played on some commercial radio channels, the reach will be curtailed by a lack of funds. As always, the adverts are engaging, relevant and high impact, using humour and drama. We link adverts to online resources to ensure that we monitor responses and seek opportunities for appropriate follow-up.
We aim to create high-quality media that will be delivered to a significant number of people in the target demographic. Working with secular commercial broadcasters will give us direct feedback on the quality, accessibility and impact of our material. Our aim is to raise funds to grow the reach of these adverts and eventually broadcast nationally.
2025/26 is our third year of operation and we have again achieved our modest aims and have been encouraged by the reach achieved with limited resources.
Financial Reserves Policy
SaltSellers UK does not require a specific cash reserve policy in the usual way as the charity seeks to engage with mainstream commercial media to use radio to advertise Jesus. The cost of airtime for our Christmas and Easter adverts limits the geographic reach we can achieve and this will vary with the funds we have available. Our aim each year is to raise funds to buy as much airtime as possible which means we cannot overspend. Our fixed costs are small being bank charges and website maintenance which are paid before our advertising budget is agreed.
SaltSellers UK (Registered Charity No 1201933) Accounts for the year to 12 February 2026
| 2024-25 0 800 1,396 1,940 450 50 65 4,701 4,059 642 1,610 £2,252 0 1,499 2,500 0 0 60 £4,059 2024-25 £2,252 1,328 3,402 112 4,752 0 2,500 £2,252 |
Income/Receipts Donations from Ali Burnett (Founder) Grant from St Lunaire Fund Grant from Downing Place URC Anonymous donation Sundry donations Gift Aid Bank interest Total Income Total Outgoings/Payments Excess Of Expenditure Over Income Balance 12/02/2024 Outgoings/Payments Web development and hosting costs Global Media - radio airtime for Christmas 2024 campaign Bauer Media - radio airtime for Easter 2025 campaign Global Media - radio airtime for Christmas 2025 campaign Expected Gift Aid for 2024/25 not available Bank charges Balance Sheet SaltSellers UK CAF Bank Account CAF Bank Gold Account Gift Aid to be claimed Less: Payment due to 123 Reg for website domain transfer Less: Payment due to Bauer Media |
2025-26 267.59 0.00 0.00 0.00 200.00 0.00 55.01 |
|---|---|---|
| 522.60 2,402.69 |
||
| -1,880.09 2,251.84 |
||
| £371.75 | ||
| 267.59 0.00 0.00 2,025.10 50.00 60.00 |
||
| £2,402.69 | ||
| 2025-26 £371.75 |
||
| 76.17 255.87 62.50 |
||
| 394.54 22.79 0.00 |
||
| £371.75 |
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