
Registered charity no :1201729 

REPORT OF THE TRUSTEES AND FINANCIAL STATEMENT FOR THE PERIOD OF 01 SEPTEMBER 2024 TO 30 SEPTEMBER 2025 

## Forever11 

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|1.|Report of the Trustees…………………………………………………………………………………………………………. 3|
|---|---|
|2.|Chairs Foreword…………………………………………………………………………………………………………………… 3|
|3.|Executve summary……………………………………………………………………………………………………………… 3|
|4.|About us……………………………………………………………………………………………………………………………… 4|
|5.|Our Vision and mission……………………………………………………………………………………………………….. 4|
|6.|Year in review: Key achievements………………………………………………………………………………………… 4|
|7.|Programs and initatves………………………………………………………………………………………………………. 4|
|8.|Partnerships and collaboratons…………………………………………………………………………………………… 4|
|9.|Financial overview……………………………………………………………………………………………………………….. 5|
|10.|Looking ahead: goals for next year…………………………………………………………………………………… 5/6|
|11.|Acknowledgements……………………………………………………………………………………………………………… 6|
|12.|Structure and governance……………………………………………………………………………………………………. 6|
|13.|Contact informaton…………………………………………………………………………………………………………….. 7|



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## **1. REPORT OF THE TRUSTEES** 

The trustees present their report with the financial statements of the charity for the period 01 September 2024 to 30 September 2025. The trustees have adopted the provisions of Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102) (effective 1 January 2019). 

## **2. CHAIRS FOREWORD** 

As the new Chair of Trustees for Forever11 charity, I feel honoured to present our annual trustees report. Despite only taking on this official role in 2026, I was working with the charity since its inauguration and worked alongside them to ramp up our initiative and exceeds our goals to reach a larger base of children within this period. What began as a deeply personal mission has continued to grow into a powerful movement dedicated to preventing drownings, promoting water safety, and empowering communities across the UK. As the charity entered its third year, we set ourselves a target far greater than we had previously done so. We wanted to expand on the number of children we were able to deliver fully funded water safety courses to. We set ourselves a target of doubling the previous years figures of 400, and with the dedication of our volunteers, the tremendous support from our local community and the expertise of our working partners we were able to exceed expectations and managed to deliver our courses to more than 900 primary aged children across Pembrokeshire. Through research and using the latest WAID figures we were able to target our efforts more efficiently and reach more young children and those at greatest risk of drowning. We are proud to have partnered with leading national organizations and local stakeholders, amplifying our voice and ensuring water safety remains firmly on the public agenda. From grassroots initiatives to national conversations, Forever11 has been recognized as a trusted advocate for change. Of course, our progress is only possible because of the dedication of our volunteers, supporters, and donors. Your generosity of time, energy, and resources has fuelled every achievement we celebrate in this report. To each of you, I extend my deepest thanks. As we look to the year ahead, I am confident that with the dedication of our trustees, the support of our donors and the wider community, we can continue to be a prominent staple within the water safety community and look forward to a future where every child leaves primary school with the knowledge and skills to keep themselves and others safe in and around water. 

## **3. EXECUTIVE SUMMARY** 

This year has been another significant milestone for Forever11. Building on the strong foundations of that we set during the first two year as a registered charity, we have continued to advance our mission to promote water safety and prevent drownings. Our programs have grown in scale and reach, enabling us to educate and empower even more individuals with essential life-saving knowledge and skills. We have deepened our community impact through expanded training sessions, awareness campaigns, and partnerships with both local and national organizations. These collaborations have amplified our message and allowed us to reach new audiences, particularly those most at risk. Despite the challenges of a rapidly changing environment, Forever11 has not only sustained but strengthened its efforts—supporting a growing number of people to stay safe around water. This year, our work has touched the lives of many, and our momentum continues to build as we look ahead with determination to create an even greater impact in the years to come. 

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## **4. ABOUT US** 

Founded in 2023, Forever11 has been dedicated to preventing drownings and promoting water safety across Pembrokeshire and Wales. We believe that education, awareness, and accessible training are the cornerstones of water safety. Our programs are designed to equip individuals, families, and communities with the skills and knowledge they need to enjoy water activities safely. Our team consists of passionate professionals, volunteers, and partners who work tirelessly to advance our mission. We are driven by a vision of a world where water safety is universally recognized and where every individual is equipped to protect themselves and others. 

## **5. OUR VISION AND MISSION** 

Mission: To promote water safety, prevent drownings, and empower communities with the knowledge and skills to enjoy water responsibly. Vision: Eliminate water related fatalities in Pembrokeshire, Wales, and the UK. 6. YEAR IN REVIEW: KEY ACHIEVEMENTS Expansion of Programs: This year, we funded a new water safety program tailored to high-risk communities, reaching over 400 participants. These programs focused on essential skills like swimming, water rescue, and CPR, with a special emphasis on children and families. Volunteer Growth: Our volunteer base was established, with new volunteers joining our ranks. These dedicated individuals helped us deliver our programs and campaigns, expanding our reach and impact. Partnerships: We continue our membership of the Pembrokeshire Water Safety Forum, allowing us to access additional resources, share expertise, and co-create innovative water safety solutions. 

## **6. PROGRAMS AND INITIATIVES** 

School-Based Water Safety Education: In partnership with local schools, we funded several sea safety courses (both theoretical and practical). 

## **7. YEAR IN REVIEW** 

This program reached over 900 students, teaching them essential water safety skills from a young age. Paddle Safer In Partnership with Paddle West, we have funded and provided school children with essential water safety tips when using watercraft. This is also part of a recognized water safety award program. 

## **8. PARTNERSHIPS AND COLLABORATIONS** 

Our success this year has been bolstered by the strong partnerships we have cultivated. We are proud to have worked with the below mentioned, whose support has enabled us to expand our reach and resources. 

Key Collaborations: 

Pembroke Dock Harlequins RFC: Provided a location for many of our events. 

Pembrokeshire Water Safety Forum: Support and shared learning opportunities, delivery of common goals. 

Paddle west: Worked in partnership to provide learners with essential skills and paddle safe award. 

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## **9. FINANCIAL OVERVIEW** 

This year, Forever11 has doubled its efforts to provide a far greater and far reaching water safety program, which was made possible from some large donations in the previous perion. These fund were earmarked for our courses. Our efforts for this year remained on plan, which was more children educated. Our fundraising efforts were a lot smaller this year so that we could focus on the delivery of our courses and strengthening partnerships with our local providers. Despite a large outlay, we remain in a stable financial position with higher efforts for the following year to increase our donations and fundraising efforts. With revenues of £3,570 and expenditure of £19,089. This expenditure leaves us with a figure of £35,370.19 to enter the next financial period. 

Our financial strategy focuses on sustainability and ensuring that the maximum possible amount of our resources goes directly to our programs, whilst also keeping necessary reserves for future programs, fundraising events, and admin costs. 

## **Revenue sources: £3,570** 

Donations: £1,000 

Grants: £0 

Fundraising events:2,570 

Partnerships: £0 

## **Expenditure Breakdown: £19,089** 

Program delivery: £19,089 

Awareness campaigns: £0 

Administrative costs: £0 

Fundraising event costs: £0 

## **10. LOOKING AHEAD: GOALS FOR NEXT YEAR** 

As we move into the next year, we are committed to building on our successes and addressing the challenges that remain. Our goals include: 

1. Expanding Our Reach: We plan to extend our programs to new schools with the overall aim being every primary school in Pembrokeshire, particularly targeting areas with high rates of water-related incidents. 

2. Innovating Our Programs: We will develop new initiatives focused on emerging water safety risks, including the impacts of climate change on water safety. Focusing on using the data to identify the highest at risk category and deliver a more targeted strategy. 

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3. Strengthening Advocacy Efforts: We aim to influence policy at both local and national levels, advocating for stricter water safety regulations and increased public funding for water safety education. 

4. Enhancing Volunteer Engagement: We will launch a new volunteer development program to better support our volunteers and increase their impact. We also aim to look at introducing new roles within the charity to optimise expertise. 

5. Increasing Financial Sustainability: We will diversify our funding sources by pursuing new grants and partnerships while optimizing our fundraising strategies. 

## **11. ACKNOWLEDGMENTS** 

Our achievements this year would not have been possible without the support of our donors, partners and volunteers. We extend our deepest gratitude to: 

- Our Donors: Your generosity is the lifeblood of our organization. 

- Our Partners: Thank you for your collaboration and shared commitment to water safety. 

- Our Volunteers: Your dedication and passion are at the heart of everything we do. 

## **12. STRUCTURE, GOVERNANCE AND MANAGEMENT** 

Governing document 

The Charity is a Charitable Incorporated Organisation (CIO) and is controlled by the Constitution, its governing document, the foundation registered on 26th January 2023. The governing document has been agreed by the Charity Commission. 

## Recruitment and appointment of new trustees 

There must be at least three charity trustees, and the maximum number of charity trustees is twelve. Nominations to be a charity trustee are sought and notified prior to each Annual General Meeting of the charity. The below information describes the current trustees and terms in office, at the end of term each trustee must retire from office but may be reappointed through election 

|Name|Appointed|Term|
|---|---|---|
|Miss Carli Newell|1 Apr 2026|5 Years|
|Miss LucyPriscilla Turner|26 Jan 2023|5 Years|
|Miss LucyElizabeth Cawley|26 Jan 2023|3 Years|
|Mr Gareth Burns|1 Apr 2026|3 Years|
|Miss Claire Charnock|1 Apr 2026|3 Years|



Retiree may seek re-election. The vacancies so arising may be filled by the decision of the members at the Annual General Meeting. Any vacancies not filled at the General Meeting may be filled at any time by the members or the charity trustees; any person appointed shall retire at the next Annual General Meeting and will need to seek re-election. 

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## **13. CONTACT INFORMATION** 

For more information about our work or to get involved, please contact us: 

Address: Unit B8, Maritime Business Park, Criterion Way, Pembroke Dock, SA72 6UL 

Phone: (+44) 7444842859 

Email: Info@forever11.co.uk Website: www.forever11.co.uk 

This report reflects our commitment to transparency, accountability, and continuous improvement. We are proud of what we have accomplished this year and look forward to the continued support of our community as we work towards a safer future for all. Approved by order of the board of trustees on 30/07/2026 and signed on its behalf by: 


Carli Newell (Chair of Trustees) 

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