Elsie's Rose
Annual Report
1 April 2024 to 31 March 2025
sesie's Rose
SUPPORTING BEREAVED PARENTS
Registered Charity Number: 1201566

Elsie's Rose | Annual Report and Accounts 2025
Contents Pa
Page
Legal and Administrative Details
Trustees Report
Independent Examiners Report
Financial Statements

Elsie's Rose | Annual Report and Accounts 2025
al and Administrative Details
Registered Charity
Number..
1201566
Truslees..
Annie Gould (Chairl lappoinled 12 January 2023)
Benjamin Gould (appointed 12 January 2023)
Marianne Brewis (appointed 12 January 20231
Sally Gray (appointed 26 January 2024)
Registered Address=
72 Lower Ashley Road
New Milton
Hampshire
BH25 5QG
United Kingdom
8ankers:
Crpoperalive Business Bank
Independent Examiner-
Lewis Chaffey MAAT

Elsie's Rose l Annual Report and Accounts 2025
Trustees Re
ort
Trustees Annual Report
The board of truslees of Elsie's Rose present its report and accounts for the period 1 April 2024 10 31
March 2025. The Iruslees have adopted ihe provisions of Accounting and Reporting by Charities-
Slalement of Recommended Praclice applicable lo charities preparing their accounts in accordance
with the Financial Reporting Standard Applicable in the UK and Republic of Ireland IFRS 1021 IEffeclive
1 January 2019}
Who we are
Elsie's Rose is a regislered charity in England and Wales, number 1201566 and is governed by ils
Governing Document which was adopted on 12 January 2023. Elsie's Rose uses a 'Conslilulion of
Charitable Incorporated Organisalion. whose onty voting members are its charity Iruslees.
Elsie's Rose was founded following the death of Elsie Rose Gould, agecl 13 monlhs. In 2021, Elsie ha¢Y
emergency surgery lo drain fluid from a cyst on her brain, caused by a non-cancerous tumour. Sadly,
Elsie never woke up. In the week5 Ihal followed. Elsie's parents were supported by family and friends,
and a small amounl of savings, bul after 2 few weeks needed Io felurn lo work for financial stability.
Elsie's Rose was sel up in her memory lo provide financial support for families of children who have
passed away, or are re¢eiving end of lrfe care.
Trustees
The Iru51ees are responsible for all decision making of the charTty. Replacement or addilional trustees
are appoinled when required due lo a vacancy or an increase in workload. New Iruslees are recruited
for their continued inlerest and commitment lo improvifjg and expanding Elsie's Rose or rf they have a
specific skill which will help run the charity more effectively.
The decision and approval prO￿5S lo recruit a new Iruslee stts with Ihe current tnjslees.
Trustees give their time freely and no remuneration is paid.
Charitable Activity
The objective of Elsie's Rose is lo provide relief of financial hardship for parents of children lup lo the
age of 161 who are receiv£ng end of life care and following their death in such ways as the Iru51ees from
time-l￿tiMe think fil, in particular, but not exclusively by the provision of grants and other forms of
financial 2SSi5tance.
Elsie's Rose has formed close relationships with tKJlh the Paediatri¢ Intensive Care Unit IPlCU} at
Soulhamplon General Hospital. where Elsie was treated and Julia's House. The majority of families
needing support are referred to Elsie's Rose via one of these.
During the year. Elsie's Rose has formed a relationship wilh a local bereavement counsellor and has
now expanded the SUPF)Ort on offer lo include six counselling sessions. either face lo face or online.
with the pos5ibilily of increasing lo twelve rf agreed between Ihe Injslees and the counsellor.
During the year. Elsie's Rose has supported ￿enty families. providing grants and food vouchers lo help
ease some of the financial pressures faced by families following the passing of their child. Elsie's Rose
also provided independent counselling support lo two families.
Applications for support are reviewed by a voting committee, who have been given delegated decision-
Making authority by Ihe Iruslees. The voting committee is made up of Iwo Iruslees and three volunteers.

Elsie's Rose l Annual Report and Accounts 2025
Reviewing and concluding on appltcalions is a lop priority for the trustees and the voting committee.
Application5 are reviewed within 24 hours from receipt.
Financial Review
Accounts are prepared for the year lo 31 March.
Total income for the period was £77,390.93 {2024= £90.606.921. Income was generated by individuals
participating in sponsored events. one-off events organised by third parties and corporate events.
During the year..
26 individuals or groups completed sponsored events, including an abseil. bicycle ride5. a
ceilidh and multiple running events.,
6 individuals personally made regular donalions via a direct debil. and
36 one-off donations were Made. including one-off personal donations and funds raised from
events organised in Elsie's name.
Total expenditure for the year was £30.052.85 12024.. £17,410.96}. Of Ihis. £23,080.57 12024..
£9,200.00) was used lo provide grants and food vouchers lo the Iwenty families who reached out to
Elsie's Rose for support. and counselling support for tsvo of those.
The remaining expenditure included enlry fees for running events. through which participanls raised
funds for Elsie's Rose. promotional items such as leaftets and printed t-shirts and fundraising costs.
These costs svpport the key objective of the charity by proV￿1ng further opportunits.es to raise funds and
support familie5.
As al 31 March 2025, Elsie's Rose held cash of £120.534_04 (2024= £72,795.96). Elsie's Rose does not
reserve funds. Firiancial support is provided lo families when eligible applications are received.
Elsie's Rose support is only available when there are sufficient fvnds. Elsie's Rose does not receive
any Government funding and the tnjstees are aware that continued income for E15ie s Rose is reliant
on individual and corporate 511PPQrters. The Iruslees keep costs lo a minimum. whilst erbsuring SUff￿lent
investment in promoting further fundraising or income opportunilbes.
The Year Ahead
The trustees of Elsie's Rose are overwhelmed by the 5UPPOrt and proud of the progre55 the charity
has made during ils second year. as evidenced by the level of sponsorship and donations received
and being able to expand support for families by offering independent counselling.
Looking to the year ahead, the Iruslees have four key objectives..
Expand our relationships with healthcare providers lo reach more families in need.,
Explore other sources of income, such as charity specific grants. which are more readily
accessible to a Charity that is mre established."
Secure one large fundraising evenl. This could either be a one-off event organised by
Iruslees or by a third party. or being the chosen charity partner for an organisalion..
Explore partnerships with other charibes to build a network of support for families",
Conlinue lo promole Elsie's Rose lo encourage individuals or groups lo undertake fundfaising
events and aclivilies.

Elsie's Rose l Annual Reporl and Accounts 2025
Risk Management
The Iruslees of Elsie's Rose are aware of the risks of operatirvJ a small charity. The most significant
risks are:
Risk and Im
act
A decline in funding and donations, with the
resultant impact being that Ihe charity is unable
lo support families when applications are
received.
Mili
alion
The Iruslees dosely monitor the cash reserves
and are mindful that Elsie's Rose does not have
a guaranteed Source of regular funding. The
trtJslee5 regulafly promote the charity and ils
cause. Ihrough social media, newspaper articles,
building nehvorks wilh local businesses and word
of moulh. To generate pubic inleresl in both
holding fundraising events
and
making
donations. From lime to lime, the Iruslees also
organise fundraising events.
Fraudulent donations could result in the charity
becoming involved in illegal activity. such as
money laundering.
To help prevent fraud. the charity encourages
donations via repulable fundraising platfom)s
such as Just Giving.
The charity does not publicise ils bank details.
Requests for the charity's bank details are
reviewed by Ihe Irustees, who consider what
events have or are being organised. The trustees
do nol at￿pt donations Ihal are subject lo
conditions made b the donor.
Grant applica110115 are only accepted when
signed by a health care professional. Where
applications are not received directly from the
i heallh care professional's idenlrfiable email
domain. and instead are received directly from a
family, Ihe sign21ure of the health care
rofessional is inde
endenll confirmed.
Fraudulent grant applications which Could result
in the charity's fvnds not being ulilised in
accord8n¢e with ils charilable objective.

Elsie's Rose | Annual Report and Accounts 2025
Statement of Trustees Responsibilities for the Financial Statements and
Corporate Governance
The Tnjstees are responsible for preparing Ihe Annual Report and financial stalemenls in accordance
with applicable law and United Kingdom Generally Accepted Accounting Practice and for er¢suring they
gNe a Ifue and fair view of the incoming resources and the application of resour￿$ of the Charity duriftg
the year, and of the slate of affairs as al the end of the financial period.
In preparing these financial slalements, the Tfuslees are required lo..
select suiiable accounting O￿leS and apply them consistentjy.
observe the methods and principles In the Charilies Sialemenl of Recommended Practice.
make judgements and eslimales which are reasonable and prudent.
slate whether the applicable UK Accounting Standards have been followed. subject lo any
material departures disclosed and explained in the financial slalemenls.
prepare the financial slalemenls on a going concem basis unless il is inappropriate to presume
that Ihe Charity will continue in operation_
The Trustees are responsible lor keeping proper accounting records which disclose with reasonable
accuracy al any time the financial position of the Charity and enable them lo ensure that the financial
slalements comply with applicabie laws and regulations. They are also responsible for safeguarding
the assets of the Charity and for their proper application as required by charity law. an(J hence for taking
reasonable sleps for the prevention and detection of fraud and olher irfegltlarilies.
The Trustees have overall responsibility for ensuring that the Charity has appropriate systems and
controls, financial and otherwise. lo provide reasonable assurance Ihal..
the Charity is operating eificienlly and effectively.
proper records are maintained. and financial informalion used within the Charity, or for
publication, is reliable.
the Charity complies with relevant laws and regulalions.
Disclosure of information to independent accountants
Each of the persons who is a Trustee al Ihe dale of approval of this repx)rt confirms that..
so far as the Trustee is aware, there is no relevanl Information of which the Charity's
Independent Accountants are unaware.
each Trustee has iaken all the steps a Truslee might feasonably be expected to have laken lo
be aware of relevant informalron and to establish that Ihe Charity's Independent Accountants
are aware of that infomialion.

Elsie's Rose | Annual Report and Accounts 2025
Independent examiner's report to the trustees of Elsie's Rose
I report lo the Iruslees on my examination of the accounts of Ihe Elsie's Rose for the year
ended 31 March 2025.
Responsibilities and basis of report
As the charity trustees of the Trust you are responsible for the prepafalion of the accounts in
accordance with Ihe requirements of the Charities Act 2011 I'lhe Act.).
I report in respect of my examinalion of the Trust's accounts carrted out under section 145 of the
2011 Act 2nd in carying out my examination I have followed all the applTcable Directions given by
the Charity Commission under section 145151{bl of the Act.
Independent examiner's statement
I have compleled my examination. I confirm Ihal no material matters have come lo my attention in
connection wilh the examination giving me cause lo believe Ihal in any material respect..
1. accounting records were not kept in respect of the Trust as required by seclion 130 of the
Act", or
2. the accounts do not accord with those record5.
I have no GOn￿rn$ and have Come across no other matters in connection with the examination to
which attention should be drawn in this rep(wt in order to enable a proper understanding of the
accounts lo be reached.
Signed..
Name..
I Éwjlis Cfriitf (gy MitRf
Relevant professional qualification or membership of professional bodies Irf any).. A AT
Address..
iolSS736
CoasiaI Finance Ltd
25 Old Nliltoii RoiL d
NTew Milton
Hampshire
BH25 6DQ
ZJCCG.nb￿ 2oLS
Dale..

Elsie's Rose | Annual Report and Accounts 2025
Financial Statements
Profit and Loss Account
For the year ended 31 March 2025. comparative period 12 January 2023 10 31 March 2024..
2025
2024
Income
Donalions
Spollsorship and events income
Grft aid
29.505.17
41.529 72
6.356.04
77,390.93
912 12
85.503.16
4.191.74
90.606.92
Purchases
Grants and food vouchers
Counselling sernices
Sponsored event er¢lry fees
Promotional ilems
Fundraising costs
{22.690.971
(389.601
11,600.00)
{3.940.001
12.216.16)
{1,595.851
13.156.12) {12,675.111
(30,052.85) {17.410.96)
{9.200.00)
Net surplus for the period
47.338.08
73.195.96
Balance Sheet
As a131 March..
2025
2024
Current assets
Cash
Other assets
120.534.04
72.795.96
400 00
73,195.96
Capital and reserve5
Opening reserves
Surplus for period
73,195.96
47,338.08
120.534.04
73.195.96
73,195.96