The Kelly Foundation
Trustees Annual Report and Financial Statement for the year ending 31st of March 2025
Registered charity number 1200389
Pinetrees Centre The Circle Swindon SN21QR
The Kelly Foundation
Financial statements and report for year ended 31st of March 2025
Contents:
Trustees Report
Independent Examiner's statement
Statement of Receipts and Payments
Statement of Assets and Liabilities at the end of the period
The Kelly Foundation
Trustees Report
Charity Objectives and Activities
The Kelly Foundation constitution sets out the organisational purposes which are for the public benefit and are compatible with the Charities Act 2006. Shaping objectives for the year the Trustees have considered the Charity Commission's guidance on public benefit including the guidance ‘public benefit running a charity, PB2’. The Trustees confirm they have complied with the requirements of section 17 of the Charities Act 2011 paying due regard to the public benefit guidance published by the Charity Commission for England and Wales
The specific aims are:
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To promote the advancement of good mental health by providing support services, facilities, recreation and in such ways as the Trustees see fit
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To relieve the needs of people experiencing poor mental health by gathering and disseminating information and working to raise awareness, promote understanding and support and to challenge stigma and discrimination
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To promote healthy mental wellbeing by sign-posting to other organisations and working collaboratively with like-minded bodies and carrying out our own service delivery
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To promote social inclusion for the public benefit by preventing people from becoming socially excluded, relieving the needs of those people who are social excluded and assisting them to integrate into society.
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For the purpose of this clause, “socially excluded,” means, being excluded from society, or parts of society, as a result of ill health (physical or mental).
Activities
The charity provides a community mental health and well-being service for the Swindon Urban area.
The charity provides a self-referral support for clients and also accept referrals from community health nurses and other health professionals
The charity offers face-to-face counselling, hypnotherapy and support over the normal working day, five and a half days each week.
The charity also offers what it describes as ‘a holistic service’ and to this is unique in the Swindon landscape. The charity does not only support individuals with poor mental health, depression and anxiety via emotional support in one-to-ones. It goes further in seeking to uncover the causes of the stresses which contribute to the client’s poor health, then together, try to make things better. The charity becomes actively involved in seeking to support clients unravel causes. Illness can arise from severe, prolonged debt and financial pressures, marital or relationship breakdown, loss of job or status in other ways, alcohol or substance abuse, a traumatic event and quite often, previous life experiences. KF involvement can mean, hiring in specific skills and techniques not in the charity, helping find the right benefits, joint visits to Universal Credit, joint GP visits, advocating to housing and to other statutory bodies, liaising with drug and alcohol specialists, help via supported employment back into mainstream work, even sometimes speaking up for clients in court settings. Whatever it takes, the charity does its best to seek good outcomes for clients.
The Accounting Period and Highlights, Year 2025
These accounts cover the twelve months of activities from 1st April 2024 to 31 March 2025
The charity has made satisfactory progress over this period, meeting most of the objectives that were set.
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1) It had been a target to develop the concept of Pinetrees as a mental health hub for North Swindon in collaboration with other Parish Councils, Swindon Borough Council and other funders. Meetings have been held with all the parties and the dialogue is ongoing with the National Lottery but the original scheme for which we felt qualified has now closed. Discussions are ongoing with the lottery to see whether there are new award schemes being introduced which would fit around and support this objective.
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2) We have increased the reach of Kells Kitchen and currently generate a very small surplus and within this have largely managed food price inflation to keep meal and drink prices affordable for the local community.
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3) We held one restaurant takeover and three concerts at Christchurch during the period, which were all financially positive for the Charity at the same time raising our profile locally.
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4) We have introduced a student counselling program in collaboration with Swindon College and five students have completed their training with us. Four of those continue to work alongside the charity, whereas one has opened an independent business in Oxfordshire.
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5) Our Walk and Talk Group has been successful, running every Wednesday and Saturday with around 56 members taking advantage of the group. The ‘Adult Pain’ group continues to meet regularly.
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6) We successfully delivered a new office arrangement with three consulting rooms, and we have begun the process of marketing these outside of the Charity for similar uses, although these are early days at the moment.
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7) We had planned to run mental health first aid training courses on a commercial basis having paid for one of our colleagues to obtain a qualification and extend her skill set in this area. Unfortunately, beyond our control, she decided to resign her position with us but did repay the majority of the cost that the charity had incurred in her training.
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8) Overall our objectives of further embedding the charity in the local mental health landscape has been realised and we now receive referrals from statutory services, from MIND who have now given up one to one therapy and clients of course self-refer. We have lifted the average number of clients being supported any time from 50 to 80 during the year under review.
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9) The Garfield Weston Foundation provided a grant of £15000 to support ongoing revenue costs of the charity.
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10) Wiltshire Community Fund provided a grant of £10000 to support the ongoing work of the charity
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11) Events that were staged during the year raised income of nearly £24700 and the charity plans the upcoming 12 months to contain a new programme of events which would raise at least this sum, hopefully more.
The Objectives for 2025 to 2026
—— seek to consolidate the bid related to the Mental Health Hub, addressing National Lottery concerns around sustainability and additionality and identify new programs where we can make a viable proposal within the latest lottery grant categories.
------ identify large bid opportunities, preferably with unrestricted funding, where we can make a real difference to the long-term Charity income and sustainability
-------develop the concept of outreach locations around the town. Early discussions with Haydon Wick Council look promising.
------- continue to monitor Swindon Borough Council portal for packages of work in the mental health field that may come up from time to time and put together viable bids if we are qualified
--------set up and promote a professionally managed friends group who will make regular monthly donations to the charity possibly in partnership with the Charities Aid Foundation
--------examine the potential for extending the friends concept to local business on a monthly pay as you earn deduction basis.
--------put together a fundraising team locally and consider the recruitment of a paid fundraising manager
--------recruit a new cohort of student counsellors in partnership with the Swindon College and continue the successful training program into the next financial gear
--------work more closely with PCLS the statutory sector, to achieve better understanding, each to the other, of what role The Kelly Foundation can best play to support good mental health in Swindon
-------seek to expand the Trustee Board with recruitment from the minority or disabled communities in order to promote a broad and comprehensive approach to good mental health across the widest possible community demographic
--------recruit a part time paid administrator to support the Head of Charity in regards to therapeutic and counselling appointments, triage evaluation, and communications
---------refurbish Kells Kitchen with a complete repaint in corporate colours and renew the tables and chairs, ideally with the purchase of nearly new, used furniture
---------undertake more outreach events using the café space as a vehicle for social inclusion and if possible fundraising.
Structure Governance and Management
The charity was established in the summer of 2022 and registered with the Charity Commission on 15th September 2022, charity number 1200389. The governing document is the constitution.
Public Benefit
The Trustees ensure that the charitable activities have due regard to public benefit guidance published by the Charity Commission
Risk Management
The Trustees assess the risks to which the charity is exposed and are satisfied that systems are in position to mitigate those risks to both the charity itself to its employees and the service users.
Key Management Personnel Remuneration Control
The Board of Trustees and the Chief Operating Officer comprise the key management personnel in charge of directing and controlling and operating the charity on a day-to-day basis. The Board of Trustees give their time freely and no Trustee remuneration was paid during the year.
Trustees are required to disclose all relevant interests and register them in accordance with the charities policy and to withdraw from decisions in the event a conflict of interest arises.
Quality Management
The charity has a quality management policy, which governs all of its activities and relies on continuous improvement as a vehicle for further and future development.
Managing Organisational Risk
The key management organisational risk is that of failing to generate enough funding to continue the charities activities. Looking forward, the budget expects to generate £16,000 a year from event income and several thousand pounds from donors but this is not enough to cover the predicted annual spend. Urgent action therefore is in place to seek funding either from BANES-ICA, from the Swindon Borough Council, from the National Lottery or other significant funders, who will value the largely the volunteer effort that the charities team provides. It's especially tough in Swindon because the demand for support is exponential and Second Step seem to receive most of the statutory funding that exists, despite the acknowledged strategy that community mental health services should be as near to the general populace as possible, which in turn requires a modest degree of core funding to make smaller ‘value for money’ charities such as The Kelly Foundation, sustainable.
The Administrative Structure
The company charity has a Chief Operating Officer, Emma Rees.
The charity has a board of six Trustees who are appointed for three years but can seek reappointment after this time.
The charity has no Financial Manager but the financial affairs are managed by Trustee Martyn Woerner.
The day-to-day management of the charity is delegated to the Chief Operating Officer, Emma Rees
During the year the board was made up as follows
Chairman John Stooke Trustees Martyn Woerner Claire Bentley Rob Abbott Dave Southby Steve Carr
Vicky Bellinger, resigned from the board during the year.
New Trustees undertake an induction process and can be nominated/invited by any existing Trustee with the appointment based on face-to-face interview with the Board.
Statement of Truth
The Trustees have considered the financial statements attached and believe they give a true and fair view of the state of affairs of the charity, of its income, of the application of that income, and its expenditure for the financial year in question
Financial Review
The total income for the year was £163,678 and the total outgoings were £128,408 leaving a cash balance at the year-end of £68,503. This position meets the Charity Commission reserves policy insofar as it covers three months of running costs.
No Trustees nor any person connected with them have received any remuneration from the charity during the year
No employee of the charity received emoluments of more than £60,000 during the year none of the Trustees received any emoluments
The Chief Operating Officer and the Financial Managing Trustee and the Chair of Trustees were considered the key management personnel during the year. The total employee benefits attributed to management personnel was £17,740.
Charity Bankers
The charity banks with Metro Bank, Regent Street, Swindon SN1 1JQ
The principal office of the charity is at the Pinetree Centre, The Circle, Swindon SN2 1QR.
The charity does not have appointed solicitors but would seek legal advice on an ‘as required’ basis.
The independent examiner is Emma Goodwin.
Disclosure of Information to the Independent Examiner
The Trustees confirm that all relevant information has been disclosed to the charities auditor and there is no relevant information that they know of and of which they know the auditor is not aware.
This annual report was approved by the Trustees on 25 September 2025 and signed on its behalf by John Stooke Chair of Trustees.
THE KELLY FOUNDATION
REGISTERED CHARITY NO. 1200389
ANNUAL ACCOUNTS
FOR THE YEAR ENDED 31 MARCH 2025
THE KELLY FOUNDATION
- 1st APRIL 2024 31st MARCH 2025
CONTENTS
| CONTENTS | |
|---|---|
| Page(s) | |
| Legal & administrative details | 2 |
| Independent Examination Report | 3 |
| Receipts & Payments Accounts | 5 |
| Statement of Assets & Liabilities at end of period | 6 |
LEGAL & ADMINISTRATIVE DETAILS
The Kelly Foundation
Registered office
Pinetrees Centre, The Circle Swindon, Wiltshire, SN2 1QR
Charity registration number
1200389 (Registered 15th September 2022)
Trustees
John Stooke David Southby Robert Abbott Claire Bentley Martyn Carl Woerner Vicky Bellinger (Resigned)
Chair
John Stooke
Bankers
Metro Bank Old Southampton Row London, WC1B 5HA
Independent examiners
Asset Accounting (Swindon) Ltd 11-12 Market Place Faringdon Oxfordshire SN7 7HP
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Independent
examiner's report
on the accounts
Section A Independent Examiner’s Report
Report to the
trustees/ The Kelly Foundation
members of
Charity
On accounts for
31st March 2025 no (if 1200389
the year ended
any)
Set out on pages 1 & 2
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I report to the trustees on my examination of the accounts of the above charity (“the Trust”) for the year ended 31/03/2025.
Responsibilities As the charity trustees of the Trust, you are responsible for and basis of the preparation of the accounts in accordance with the report requirements of the Charities Act 2011 (“the Act”).
I report in respect of my examination of the Trust’s accounts carried out under section 145 of the 2011 Act and in carrying out my examination, I have followed the applicable Directions given by the Charity Commission under section 145(5)(b) of the Act.
I have completed my examination. I confirm that no material matters have come to my attention (other than that disclosed below) in connection with the examination which gives me cause to believe that in, any material respect:
accounting records were not kept in accordance Independent with section 130 of the Act or examiner's the accounts do not accord with the accounting records statement
I have no concerns and have come across no other matters in connection with the examination to which attention should be drawn in order to enable a proper understanding of the accounts to be reached.
Signed: Date: 29/07/2025 Name: Emma Goodwin FMAAT
Relevant professional Fellow Member of the Association of Accounting qualification(s) or Technicians body (if any): Address: 11-12 Market Place, Faringdon, Oxfordshire, SN7 7HP
Section B Disclosure
Only complete if the examiner needs to highlight matters of concern (see CC32, Independent examination of charity accounts: directions and guidance for examiners). Give here brief details of any The Charity uses Quickbooks accounting software with all items that the paperwork in a folder which was provided. examiner wishes to disclose .
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The Kelly Foundation 1200389
Receipts and payments accounts CC16a
For the period
01/04/2024 To 31/03/2025
from
Section A Receipts and payments
Unrestricted Restricted Endowment
Total funds Last year
funds funds funds
to the nearest £ to the nearest £ to the nearest £ to the nearest £ to the nearest £
A1 Receipts
Event Income 24,731 - - 24,731 23,634
Cash Donations 52,594 - - 52,594 49,118
371 - - 371 300
Lottery income
Café Income 56,483 - - 56,483 27,839
Martyn Woemer Donation - 500 - 500 -
St James's Place Charitable Foundattion - 2,500 - 2,500 -
Coop Midcounties - 500 - 500 -
Unrestricted Grants 26,000 - - 26,000 -
Hilliers Donation - - - - 1,000
Jack Lane Trust Donation - - - 1,000
National Lottery Grant - - - 9,748
Wiltshire County Council Grant - - - 5,000
Sub total (Gross income for
AR) [ 160,178 ] 3,500 - 163,678 117,639
A2 Asset and investment sales,
(see table).
- - - - -
Sub total - - - - -
Total receipts 160,178 3,500 - 163,678 117,639
A3 Payments
Bookkeeping, Payroll & Accounts 510 - 510 884
Advertising & Promotion 408 500 - 908 1,894
Small Equipment Purchase 2,385 - 2,385 3,782
Bank/Card Charges 616 - 616 499
Computer Costs - - 25
Pension Contributions 1,054 - 1,054 769
Gross Employee Wages (1FT, 1PT) 53,783 - 53,783 36,916
Staff Costs 729 729 3,802
Insurance 450 - 450 450
Office Expenses 1,566 - 1,566 2,518
Printing, Postage & Stationary 732 - 732 275
Expenses for Events, Fundraising & Café 34,830 685 - 35,515 25,163
Rent 10,881 - 10,881 6,831
Bought in MH Services 15,439 3,840 - 19,279 8,383
Sub total [ 123,383 ] 5,025 - 128,408 92,191
A4 Asset and investment
purchases, (see table)
- - - -
- - - -
Sub total [ - ] - - - -
Total payments 123,383 5,025 - 128,408 92,191
Net of receipts/(payments) 36,795 - 1,525 - 35,270 25,448
A5 Transfers between funds - - - - -
A6 Cash funds last year end 31,708 1,525 - 33,233 -
Cash funds this year end 68,503 - - 68,503 25,448
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CCXX R5 accounts (SS)
14/08/2025
5
Section B Statement of assets and liabilities at the end of the period
| Categories Signed by one or two trustees on behalf of all the trustees B1 Cash funds B2 Other monetary assets B4 Assets retained for the charity’s own use B5 Liabilities B3 Investment assets |
Signature Accounts Preparation Details Bank Paypal Details Total cash funds (agree balances with receipts and payments account(s)) Details Details Details Apple Mac Printer |
Unrestricted funds to nearest £ 66,358 2,145 - 68,503 |
|---|---|---|
| OK |
CCXX R6 accounts (SS)
14/08/2025
6