Jingle Jam
Annual Report and Financial Statements
For the Year ended 31 October 2024
Charity Registered in England and Wales Number: 1200061
Jingle Jam Contents For the Year Ended 31 October 2024
| Page | |
|---|---|
| Reference and Administrative Details | 1 |
| Trustees’ Report | 2 – 8 |
| Independent Auditors’ Report | 9 – 12 |
| Consolidated Statement of Financial Activities | 13 |
| Charity Statement of Financial Activities | 14 |
| Balance Sheet and Consolidated Balance Sheet | 15 |
| Statement of Cashflows and Consolidated Statement of Cashflows | 16 |
| Notes to Financial Statements | 17 – 25 |
Jingle Jam Reference and Administrative Details For the Year ended 31 October 2024
| Trustees | R Keith |
|---|---|
| J Cooke (resigned 23/01/2025) | |
| L Brindley | |
| W A Emanuel (appointed 23/01/2025) | |
| Charity Number | 1200061 |
| Principal Address and Registered Office | Fourth Floor |
| King William House | |
| 13 Queen Street Bristol | |
| BS1 4NT | |
| Auditors | Albert Goodman LLP |
| Goodwood House | |
| Blackbrook Park Avenue | |
| Taunton | |
| Somerset | |
| TA1 2PX | |
| Bankers | NatWest Westminster Bank Plc |
| 250 Bishopsgate | |
| London | |
| EC2M 4AA |
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Page 1
Jingle Jam Trustees’ Report For the Year ended 31 October 2024
The Trustees present their Report and Financial Statements for the year ended 31 October 2024. We are satisfied that the Financial Statements comply with the requirements of the Charities Act 2011, the Trust Deed as referenced below and Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102) – (Charities SORP (FRS 102)).
The Trustees are pleased to report that our second year of Jingle Jam operating as an independent, registered charity was a highly successful one, with almost £2.7m raised and proceeds granted out to 12 charity partners.
Structure, governance and management
As a charity our mission is to make the world a better place for children and young people, by uniting the video games community to raise funds which we then disperse to other charities working directly with children and young people and for the benefit of the planet. As such, we are a fundraising and grant-giving organisation.
We had no changes to our trustee board during this financial year, with Rich Keith continuing as Chair and Lewis Brindley and Jo Cooke continuing as trustees. This was Lewis Brindley’s 13th Jingle Jam, having founded the event personally in 2011, so his experience, combined with that of gaming industry veterans Rich and Jo, meant the trustee board continued to benefit from all the necessary skills and experience to oversee the Jingle Jam charity. Since the year end, Jo has stepped down and has been replaced by Wayne Emanuel to continue to provide significant experience of the gaming industry.
Our flagship event, December’s Jingle Jam, was once again financially hosted by our trading subsidiary Jingle Jam Promotions, which donated the event proceeds to the Jingle Jam charity.
In order to resource both Jingle Jam and Jingle Jam Promotions, we reappointed Julian Barrell, a veteran of the UK’s charity fundraising industry, on a part-time consultancy basis as Charity Manager to support administration, governance, charity partnership management and general organisation. We then supplemented this with hundreds of hours of volunteer time, from our highly engaged team of Jingle Jam volunteers - taken from supporting donor firms including The Yogscast, Fourth Floor and DMB Management. In addition, we reappointed PR agency Bastion, as our pro bono PR partner, and Albert Goodman as our financial partner for production of management accounts and audit services.
As trustees we take all key decisions together, either at board meetings or via email approval. Our Chair Rich Keith has authority to take day-to-day management decisions on our behalf, including financial decisions such as expenditure on marketing and remuneration on staff or consultancy fees. Julian Barrell ensures that as trustees, we remain up to date on key fundraising practices and legislation, for example through our membership of and participation within the Fundraising Regulator. As a trustee board, we place an utmost importance on fundraising best practice and ensuring that our flagship Jingle Jam event has complete transparency and operates on a whiter-than-white basis, so our donor communities can know that every possible penny from the pound they donate goes in a timely way to our charity partners. We provide a detailed breakdown of costs to all our charity partners as part of our grant agreement process, so everything we do financially is completely transparent.
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Page 2
Jingle Jam Trustees’ Report For the Year ended 31 October 2024
Objectives and activities
Jingle Jam exists to help make the world a better place for children and young people. We raise funds through the annual Jingle Jam event, and distribute these funds to other charities who are making a difference so they can have even greater impact than they otherwise would without us. As such, our main activity is fundraising.
Through our subsidiary company Jingle Jam Promotions, we run the annual Jingle Jam event every December, which aims to raise at least £3m through encouraging tens of thousands of people around the world to donate. The event is highly established within the video games audience and has regular annual supporters in over one hundred countries around the world, including a large audience in the USA as well as in the UK and across Europe.
By leveraging our contacts within video games publishing companies, and by leveraging the reach and influence of supporting content creators such as The Yogscast, we are able to create an event each year which has a compelling case for support and encourages tens of thousands of viewers to donate - similar to a telethon, only online. Supporters are able to access rewards in the form of our unique Games Collection, meaning they can download free video games donated by publishers.
The Jingle Jam event is run entirely by volunteers, many of whom work for either The Yogscast or Fourth Floor - these volunteers all dedicate significant time throughout the year, increasing during the months of October, November and especially December, towards marketing and promoting Jingle Jam, setting up and producing live stream events, and supporting our charity partners with their own marketing efforts.
One of the reasons Jingle Jam attracts so many donations is the creation of our trademark ‘Games Collection’, a collection of downloadable video games that donors at a certain level (typically £35) are able to acquire. The Games Collection is made possible by the donation of product keys by publishers and developers, and building it is a year-round activity that involves partnership development with and pitching to games industry developers and publishers. This work is led by Lewis Brindley and Rich Keith and with scores of games in the collection, is a significant, voluntary undertaking.
To achieve our aim of making the world a better place for children and young people, we have identified four key focus areas. Through consultation with our wider network, and through regular feedback from Jingle Jam viewers and donors, and every two years a major donor survey, we know these areas are ones that particularly matter to our audience and to gamers around the world. They are:
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Improving the mental and physical health of young people.
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Inclusion of neurodivergent, disabled, LGBT+ and diverse young people.
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Support for young people affected by global events including poverty, disasters, epidemics or conflicts.
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Safeguarding the future of the planet for young people, by combating climate change and protecting animal welfare.
To achieve impact in these areas, we select charity partners who are already established and delivering real impact, to become Jingle Jam charity partners. We grant the proceeds of Jingle Jam fundraising to these charities each year, following the December event. In addition to raising funds with these charities, we work in partnership with them so that they can build their own fundraising within the Jingle Jam event, boosting how much everyone can raise. Many charities are becoming increasingly adept at engaging online content creators and gaming communities and raising funds from them - when charities bring these communities into Jingle Jam we are able to further the reach and fundraising power of Jingle Jam together.
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Jingle Jam Trustees’ Report For the Year ended 31 October 2024
Charity partners are selected on an annual basis using a three-stage application process - starting with an expression of interest in February, followed by a detailed application form for shortlisted organisations, followed by interview meetings and due diligence. This work is coordinated by our Charity Manager but supported by a team of volunteers, similar to the team of volunteers who run the December event.
We accept applications for both project funding and unrestricted funding, but we believe strongly in putting forward cases for support to our donor community that make it clear how donations will make a difference. We do not require projects to be gaming or technology-related (as many applicants assume), although on occasion those kinds of projects do help to encourage fundraising and donations from our audience.
Once each Jingle Jam event is complete, Jingle Jam Promotions passes all the proceeds up to Jingle Jam, in order for the charity to be able to pay funds to the charity partners in the form of grants. Jingle Jam has a grant agreement in place with each charity, which includes a commitment to monitoring and evaluating the impact of the grant. Charity partners are required to report back as to their impact at 6 months and 12 months, and some of this information - such as case studies - are used by Jingle Jam to report back in turn to the donor community, for example via social media posts.
Each charity partner receives a different final amount, because donors to Jingle Jam are able to specific whether their donation is for all charities, or one in particular. We then apportion the proceeds so that each charity receives an equal share of funds donated to all charities, and 100% of proceeds of funds ear-marked specifically for them.
Achievements and performance
Jingle Jam 2023
Our financial year starts on November 1st, so at this point we had already selected our 2023 charity partners (in financial year 2022/3) and had been working with them on event preparation and promotion for some time in readiness for the launch of Jingle Jam 2023 on 1st December 2023.
The twelve charity partners and their match to our key focus areas were as follows:
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Autistica - inclusion of neurodivergent young people
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Campaign Against Living Miserably (CALM) - improving mental health of young people
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Comic Relief - support for young people affected by poverty
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Coppafeel! - improving physical health of young people (females)
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Hello World - support for young people affected by poverty
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Galop - inclusion of LGBTQ+ young people
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Justdiggit - protecting the planet
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Movember - improving physical health of young people
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RNIB - inclusion of disabled young people
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The Grand Appeal - improving physical health of young people
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War Child - support for young people affected by global events
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Whale and Dolphin Conservation Trust - protecting the planet
Jingle Jam 2023 launched, as always, at 5pm on 1st December, with the iconic ‘Jingle Cats’ stream hosted by Lewis and Simon from The Yogscast. As in previous years, over £500k was raised in the first few hours.
Over the course of the next two weeks, The Yogscast continued to stream every day, and were joined by over 650 additional fundraisers (631 individual creators and 22 teams). Donations were slightly slower than in 2022, in line with the experience of most charity fundraising events at this time in the midst of an unprecedented cost-of-living crisis - but by the end of the two weeks, almost £2.7m had been raised.
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Jingle Jam Trustees’ Report For the Year ended 31 October 2024
Aside from The Yogscast, whose campaign raised £1,870,188 (for all charities), the next highest fundraiser was RTGame, who raised an impressive £111,270 (for Whale and Dolphin Conservation). In total, 20 fundraisers raised £5,000 or more.
Some other key statistics from the event as follows:
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64,274 donations made
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59,329 Games Collections distributed
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7.7m stream views
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4.1m hours of content collectively watched
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Combined follower reach of all participating creators - over 25m
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2.3m hits on event web page
The final gross total raised by Jingle Jam 2023 was £2,703,803, which when adjusted for accounting entries, is shown as £2,698,805 in the accounts.
Total costs were £208,942, comprising of platform partner Tiltify (£135,190), and payment processors Stripe (£41,655) and Paypal (£32,098). Jingle Jam retained 1% (£27,038) to cover its administrative costs.
This left £2,466,750.73 to disperse to the 12 charity partners. In calculating the final grant amounts, Jingle Jam split the costs equally across all donations, meaning each charity received exactly a) one twelfth of proceeds of funds raised ‘for all charities’ plus b) 100% of proceeds of funds raised for that specific charity, namely:
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Autistica - £196,762.49
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CALM - £251,924.49
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Comic Relief - £179,720.45
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Coppafeel! - £191,196.60
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Galop - £189,426.73
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Hello World - £186,849.38
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Justdiggit - £193,609.55
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Movember - £199,670.51
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RNIB - £175,830.64
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The Grand Appeal - £200,629.84
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War Child UK - £196,931.77
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Whale & Dolphin Conservation - £304,198.27
TOTAL: £2,466,750.73
Acknowledgements
The Trustees would like to thank everyone who made Jingle Jam 2023 such a success, especially:
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The games publishers and developers who contributed games into the collection
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The content creators who took time to livestream and fundraise
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The volunteers who worked tirelessly to help build the platform and support fundraisers
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Our sponsor Displate, and other organisational supporters and partners: Twitch, Bastion and Fanatical
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The charity partners who worked tirelessly to help faciliate fundraising and support creators
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• Everyone who donated!
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Page 5
Jingle Jam Trustees’ Report For the Year ended 31 October 2024
Financial review
The group generates 100% of its income from donations from the Jingle Jam event. Jingle Jam Promotions therefore raised income of £2,667,764, and incurred costs of £220,592, transferring £2,464,923 to Jingle Jam for distribution and leaving £876 in the company for unexpected costs (this was transferred post year end). After inclusion of accruals, Jingle Jam Promotions is showing a deficit of £17,749 and an overdrawn balance sheet of £15,725. This is, however, all owed to Jingle Jam and was cleared as part of the 2024 event distribution.
The charity received the income from Jingle Jam Promotions of £2,464,923 and after direct costs of £43,757, made distributions to charity partners totaling £2,466,751. This therefore left £8,182 retained in the bank account of the charity to cover future costs. In addition, the charity received additional donations of £31,040. Once accruals and amounts owed from Jingle Jam Promotions are included, the balance sheet of the charity shows assets carried forward of £1,979.
Overall, the consolidated picture for the group is income of £2,698,805, costs of £264,349 and £2,466,751 transferred to charity partners. This has therefore left a loss of £13,747 carried forward in the group.
As at 31 October 2024, the group balance carried forward of (£13,747) was made up of £9,058 in bank balances and £22,806 owed to creditors. This has arisen as a result of costs exceeding expectations, and at the time of writing, has been cleared by the success of the 2024 event.
As Jingle Jam only donates funds raised and has no other material financial commitments, there is no real risk posed by a poor fundraising performance / a year in which fewer donors contribute - we would simply have less to grant to our charity partners. The only real risk we have identified is if Jingle Jam somehow failed to happen one year - such as through a major technology breakdown. This is mitigated through working with established platform partners such as our current platform partner Tiltify. The volunteer team has 12 years’ experience of delivering Jingle Jam live stream events so it is highly unlikely that this would happen.
Macro economic factors do affect Jingle Jam fundraising just as they do any other charity fundraising activities. In times where donations are generally down, such as in the cost of living crisis, this will also be felt by Jingle Jam, but due to our model it poses no material risk to us.
Reserves policy
Jingle Jam aims to pay out 98-99% of net proceeds raised after unavoidable banking and platform charges, meaning only 1%-2% retained to cover our administrative costs. We do not seek to hold any reserves beyond those required to meet our administrative costs. This level is reviewed annually to ensure that we have sufficient funds to continue to operate the charity, and we recognise that we may need to retain additional funds in future if our operations grow.
Fundraising disclosure
Jingle Jam is registered with The Fundraising Regulator and is committed to following all codes of fundraising best practice.
We do not employ any third party fundraisers or paid fundraisers on our behalf, all fundraising is voluntary. Content creators, community streamers and other voluntary fundraisers promote our giving mechanisms using the tools and mechanics (e.g. logo overlays) provided by Jingle Jam and our platform partner Tiltify. We are not responsible for the content of creators who fundraise on our behalf, but we have guidelines in place that cover areas like inappropriate content and we have a very clear complaints procedure that any viewer or donor can follow if they are not satisfied with any element of Jingle Jam.
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Jingle Jam Trustees’ Report For the Year ended 31 October 2024
During Jingle Jam we run a customer support system in partnership with Tiltify, where any donor could make a query and follow through to a response or action if required. For example, if the wrong amount is donated, or someone accidentally donates twice etc - in these kinds of instances we are able to swiftly reimburse the donor. With tens of thousands of donors these instances do happen, but we seldom receive any complaints due to our prompt handling of the situation. In 2023/4 we did not receive any complaints.
Plans for future periods
Jingle Jam 2024
2024 continued to be a challenging year for the video games industry, after a very difficult 2023 - many firms within the sector continued to downsize, consolidate and battle economic headwinds. Following the slight reduction in Jingle Jam fundraising from £3.4m to £2.7m, we reset our goal for Jingle Jam 2024 at £3m, and began preparing for 2024’s event while formally embarking on our new three-year strategy to grow Jingle Jam by 2026/2027.
As part of this strategy, changes we began putting in place for Jingle Jam 2024 included:
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Reducing the number of charity partners from 12 to 8, and working more closely in partnership with those 8; in addition, appointing two charity partners as strategic, three-year partners.
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Reducing the number of titles in our Games Collection, and consequently working with fewer publishers and developers - with a focus on quality, not quantity.
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Launching a new Jingle Jam brand in September 2024, from website through to the assets and guidelines we give to charity partners to use - this followed extensive work with CALM who gave significant pro bono support to help us think through our brand strategy, vision and mission.
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Focusing even harder on growing the pool of content creators who support Jingle Jam.
Planning for Jingle Jam 2024 began on February 1st 2024 with the launch of Expressions of Interest from charities for places in December 2024. In addition, we also sought to appoint two strategic partners, charities who could partner with us and help us grow Jingle Jam for everyone, who in return would be appointed for three years 2024-2026. After a lengthy pitch process, these were confirmed as CALM and War Child UK.
For Jingle Jam 2024, we determined to reduce the number of charity partners so we could work more closely with each. As a result, in early June 2024 we announced eight charity partners for Jingle Jam 2024, with CALM and War Child being joined by six others: Autistica, Wallace & Gromit’s Grand Appeal, Whale and Dolphin Conservation (all returning from 2023), and new partners Cool Earth, Sarcoma UK and The Trevor Project.
2025 Onwards
Our three-year strategy continues the themes above, of working more closely and more cleverly with the key partners who can help us grow Jingle Jam - premium games partners, strategic charity partners, returning, growing creators. In addition, we are seeking to grow sponsorship and match funding significantly, including through securing a headline UK sponsor.
We are also making it much easier for supporters to donate and fundraise all year round, through registering with platforms such as Benevity, Charities Trust, CAF Donate and many others. A modest amount of recurring, non-event income would enable us to safeguard our long-term future while investing in further growth.
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Jingle Jam Trustees’ Report For the Year ended 31 October 2024
Statement of Trustees’ Responsibilities
The trustees are responsible for preparing the Trustees' Report and the financial statements in accordance with applicable law and United Kingdom Accounting Standards including Financial Reporting Standard 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland (United Kingdom Generally Accepted Accounting Practice).
The law applicable to charities in England & Wales requires the trustees to prepare financial statements for each financial year which give a true and fair view of the state of affairs of the charity and of the income and expenditure of the charity for that period. In preparing these financial statements, the trustees are required to:
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select suitable accounting policies and then apply them consistently;
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observe the methods and principles in the Charities SORP;
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make judgments and accounting estimates that are reasonable and prudent;
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state whether applicable accounting standards have been followed, subject to any material
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departures disclosed and explained in the financial statements, and
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prepare the financial statements on the going concern basis unless it is inappropriate to presume that the charity will continue in business.
The trustees are responsible for maintaining proper accounting records which disclose with reasonable accuracy at any time the financial position of the charity and enable them to ensure that the financial statements comply with the Charities Act 2011, the Charity (Accounts and Reports) Regulations 2008 and the provisions of the trust deed. They are also responsible for safeguarding the assets of the charity and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.
In so far as the Trustees are aware:
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There is no relevant audit information of which the charitable trust’s auditors are unaware; and
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The Trustees have taken all steps that they ought to have taken to make themselves aware of any relevant audit information and to establish that the auditors are aware of that information.
The Trustees’ Report was approved by the trustees on 25 June 2025 and signed on their behalf by:
R Keith - Chair
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Page 8
Jingle Jam Independent Auditors' Report to the Trustees and Members For the Year ended 31 October 2024
Opinion
We have audited the financial statements of Jingle Jam (the 'parent charity') and its subsidiary (the ‘group’) for the year ended 31 October 2024, which comprise the consolidated and parent charity Statement of Financial Activities, the consolidated and parent charity Balance Sheets, the consolidated and parent charity Statement of Cash Flows, and Notes to the Financial Statements, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Generally Accepted Accounting Practice, including Financial Reporting Standard 102: The Financial Reporting Standard applicable in the UK and Republic of Ireland (United Kingdom Generally Accepted Accounting Practice).
In our opinion the financial statements:
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give a true and fair view of the state of the group’s and of the parent charity's affairs as at 31 October 2024 and of the group’s incoming resources and application of resources for the period ended;
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have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
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have been prepared in accordance with the requirements of the Charities Act 2011.
Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditor’s responsibilities for the audit of the financial statements section of our report. We are independent of the group and parent charity in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.
Conclusions relating to going concern
In auditing the financial statements, we have concluded that the trustee’s use of the going concern basis of accounting in the preparation of the financial statements is appropriate.
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the charity’s ability to continue as a going concern for a period of at least twelve months from when the original financial statements are authorised for issue.
Our responsibilities and the responsibilities of the trustees with respect to going concern are described in the relevant sections of the report.
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Jingle Jam Independent Auditors' Report to the Trustees and Members For the Year ended 31 October 2024
Other information
The other information comprises the information included in the Trustees’ Report, other than the financial statements and our auditor’s report thereon. The trustees are responsible for the other information. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.
In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether there is a material misstatement in the financial statements or a material misstatement of the other information. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.
We have nothing to report in this regard.
Matters on which we are required to report by exception
We have nothing to report in respect of the following matters where the Charities Act 2011 requires us to report to you if, in our opinion:
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the information given in the financial statements is inconsistent in any material respect with the Trustees’ Report;
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sufficient accounting records have not been kept;
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the financial statements are not in agreement with the accounting records and returns; and
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we have not received all the information and explanations we require for the purposes of our audit.
Responsibilities of trustees
As explained more fully in the Statement of Trustees' Responsibilities set out on page 8, the trustees are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the trustees determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.
In preparing the financial statements, the trustees are responsible for assessing the group and parent charity's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the trustees either intend to liquidate the parent charity or to cease operations, or have no realistic alternative but to do so.
Auditor’s responsibilities for the audit of the financial statements
We have been appointed as auditor under the Charities Act 2011, Section 151 and report in accordance with the Act and relevant regulations made or having effect thereunder.
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high level of assurance but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.
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Jingle Jam Independent Auditors' Report to the Trustees and Members For the Year ended 31 October 2024
Irregularities including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlines above, to detect misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:
The extent to which the audit was considered capable of detecting irregularities including fraud
Our approach to identifying and assessing the risks of material misstatement in respect of irregularities, including fraud and non-compliance with laws and regulations, was as follows:
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the engagement partner ensured that the engagement team collectively had the appropriate competence, capabilities and skills to identify or recognise non-compliance with applicable laws and regulations;
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we identified the laws and regulations applicable to the charity through discussions with management, and from our commercial knowledge and experience of the charity and grant making sector;
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we focused on specific laws and regulations which we considered may have a direct material effect on the financial statements or the operations of the charity, including the Charities Act 2011, fundraising regulator, anti-bribery and data protection legislation;
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we assessed the extent of compliance with the laws and regulations identified above through making enquiries of management and inspecting legal correspondence; and
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identified laws and regulations were communicated within the audit team regularly and the team remained alert to instances of non-compliance throughout the audit.
We assessed the susceptibility of the group’s financial statements to material misstatement, including obtaining an understanding of how fraud might occur, by:
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making enquiries of management as to where they considered there was susceptibility to fraud, their knowledge of actual, suspected and alleged fraud; and
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considering the internal controls in place to mitigate risks of fraud and non-compliance with laws and regulations.
To address the risk of fraud through management bias and override of controls, we:
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performed analytical procedures to identify any unusual or unexpected relationships;
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tested journal entries to identify unusual transactions;
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assessed whether judgements and assumptions made in determining the accounting estimates were indicative of potential bias; and
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investigated the rationale behind significant or unusual transactions.
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In response to the risk of irregularities and non-compliance with laws and regulations, we designed procedures which included, but were not limited to:
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agreeing financial statement disclosures to underlying supporting documentation;
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reading the minutes of meetings of those charged with governance;
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enquiring of management as to actual and potential litigation, claims and breaches of relevant legislation; and
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reviewing correspondence with the Charity Commission and other relevant regulators including the charity’s legal advisors and insurers.
There are inherent limitations in our audit procedures described above. The more removed that laws and regulations are from financial transactions, the less likely it is that we would become aware of noncompliance. Auditing standards also limit the audit procedures required to identify non-compliance with laws and regulations to enquiry of the directors and other management and the inspection of regulatory and legal correspondence, if any.
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Jingle Jam Independent Auditors' Report to the Trustees and Members For the Year ended 31 October 2024
Material misstatements that arise due to fraud can be harder to detect than those that arise from error as they may involve deliberate concealment or collusion.
A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.
Use of our report
This report is made solely to the group and parent charity’s members, as a body, in accordance with Part 4 of the Charities (Accounts and Reports) Regulations 2008. Our audit work has been undertaken so that we might state to the group and parent charity’s members and trustees those matters we are required to state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the group and parent charity and the group and parent charity’s members as a body and the parent charity’s trustees as a body, for our audit work, for this report, or for the opinions we have formed.
Albert Goodman LLP, Statutory Auditor
Goodwood House Blackbrook Park Avenue Taunton Somerset TA1 2PX
Date: 1 July 2025
Albert Goodman LLP is eligible for appointment as auditor of the charity by virtue of its eligibility for appointment as auditor of a company under section 1212 of the Companies Act 2006.
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Jingle Jam Consolidated Statement of Financial Activities For the Year ended 31 October 2024
----- Start of picture text -----
Year ended 15 August 2022 -
31 October 31 October
Unres- Res- 2024 Unres- Res- 2023
tricted tricted Total tricted tricted Total
Notes £ £ £ £ £ £
Income
- -
Donations and legacies 3 2,698,805 2,698,805 3,453,258 3,453,258
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Total income 2,698,805 2,698,805 3,453,258 3,453,258
Expenditure
Expenditure on raising funds:
Commercial trading operations 4 220,592 - 220,592 341,235 - 341,235
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Expenditure on charitable activities 5 2,510,508 2,510,508 3,093,476 3,093,476
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Total expenditure 2,731,100 2,731,100 3,434,711 3,434,711
Net (expenditure)/income and
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net movement in funds (32,295) (32,295) 18,547 18,547
Reconciliation of funds
- - - -
Total funds brought forward 18,547 18,547
Total funds carried forward 9 (13,748) - (13,748) 18,547 - 18,547
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The statement of financial activities includes all gains and losses recognised in the period.
All income and expenditure derive from continuing activities.
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Jingle Jam Parent Charity Statement of Financial Activities For the Year ended 31 October 2024
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Year ended 15 August 2022 -
31 October 31 October
Unres- Res- 2024 Unres- Res- 2023
tricted tricted Total tricted tricted Total
Notes £ £ £ £ £ £
Income
- -
Donations and legacies 2,495,963 2,495,963 3,110,000 3,110,000
- -
Total income 2,495,963 2,495,963 3,110,000 3,110,000
Expenditure
- -
Expenditure on charitable activities 5 2,510,508 2,510,508 3,093,476 3,093,476
- -
Total expenditure 2,510,508 2,510,508 3,093,476 3,093,476
Net (expenditure)/income and
- -
net movement in funds (14,545) (14,545) 16,524 16,524
Reconciliation of funds
- - - -
Total funds brought forward 16,524 16,524
Total funds carried forward 9 1,979 - 1,979 16,524 - 16,524
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The statement of financial activities includes all gains and losses recognised in the period.
All income and expenditure derive from continuing activities.
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Jingle Jam Balance Sheet and Consolidated Balance Sheet As at 31 October 2024
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Group Charity Group Charity
2024 2024 2023 2023
Notes £ £ £ £
Fixed assets
Investments 7 - 1 - 1
- 1 - 1
Current assets
- - -
Amounts owed from group undertakings 8,099
Cash at bank and in hand 9,058 8,182 34,447 24,324
9,058 16,281 34,447 24,324
Liabilities:
Creditors: amounts falling due within 8 (22,806) (14,303) (15,900) (7,801)
one year
Net current assets (13,748) 1,978 18,547 16,523
Total assets less current liabilities (13,748) 1,979 18,547 16,524
Net assets (13,748) 1,979 18,547 16,524
Funds:
Unrestricted funds (13,748) 1,979 18,547 16,524
Restricted funds - - - -
Total funds 9 (13,748) 1,979 18,547 16,524
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The notes on pages 17 – 25 form part of these accounts.
Approved by the Board for issue on 25 June 2025 and signed on their behalf by:
R Keith - Chair
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Jingle Jam Consolidated and Parent Charity Cash Flow Statement For the Year ended 31 October 2024
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Group Charity Group Charity
2024 2024 2023 2023
Note £ £ £ £
Cash flows from operating activities
Net income/ (expenditure) for the year (32,295) (14,545) 18,547 16,524
(32,295) (14,545) 18,547 16,524
Working capital adjustments:
(Increase) / decrease in debtors 13 - (8,099) - -
(Decrease) / increase in creditors 8 6,906 6,502 15,900 7,801
Net cash provided by operating activities (25,389) (16,142) 34,447 24,325
Cash flows from investing activities:
- - -
Acquisition of investment (1)
- - -
Net cash flow from investing activities (1)
Net increase/(decrease) in cash
and cash equivalents (25,389) (16,142) 34,447 24,324
- -
Cash and cash equivalents at 1 September 34,447 24,324
Cash and cash equivalents at 31 October 2024 9,058 8,182 34,447 24,324
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Jingle Jam Notes to the Financial Statements For the Year ended 31 October 2024
1 General information
Jingle Jam is a registered charity, number 1200061. Jingle Jam was registered on 15[th] August 2022. Details of the charity including the registered office is shown in Reference and Administrative details in the Trustees Report.
2 Accounting policies
The principal accounting policies adopted, judgements and key sources of estimation uncertainty in the preparation of the financial statements are as follows:
a
Basis of preparation
The financial statements have been prepared under the historical cost convention, as modified by the revaluation of investments.
The financial statements have been prepared in accordance with Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102) (effective 1 January 2019) - (Charities SORP (FRS 102)), the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102) and the Companies Act 2011.
The trustees have assessed the charity’s activities with regard to the Charity Commission’s guidance on public benefit. Jingle Jam meets the definition of a public benefit entity under FRS 102.
The financial statements have been prepared on a going concern basis and the Trustees are not aware of any material uncertainties that would cast doubt on the charity’s ability to continue as a going concern. Grants are awarded only when there are sufficient reserves and income, therefore the Trustees consider that the going concern assumption remains appropriate.
The functional currency of Jingle Jam is considered to be Pounds Sterling as that is the currency of the primary economic environment in which the foundation operates.
b Group accounts
These financial statements consolidate the results of the charity and its wholly owned subsidiary, Jingle Jam Promotions Limited, on a line by line basis. The subsidiary is a registered company incorporated in England and Wales.
In the parent charity financial statements, the investment in subsidiaries is accounted for at cost less impairment.
c
Funds structure
The restricted fund represents assets held for a specific purpose. There are currently no restricted funds, please see note 9 for more details.
Unrestricted funds comprise accumulated surpluses and deficits on general funds which are available for use at the discretion of the trustees in furtherance of the general objectives of the charity.
Designated funds comprise income received for a purpose that has been designated by the trustees.
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Jingle Jam Notes to the Financial Statements For the Year ended 31 October 2024
d Income
All income is included in the Statement of Financial Activities (SOFA) when the charity is legally entitled to the income and the amount can be quantified with reasonable accuracy. The following specific policies apply to categories of income:
-
Donation and legacies is received by way of donations and gifts and is included in full in the Statement of Financial Activities, when receivable.
-
e
Expenditure
All expenditure is accounted for on an accruals basis and has been classified under headings which aggregate all costs related to the category.
- f Cash at bank and in hand
Cash at bank and cash in hand includes cash and short term highly liquid investments with a short maturity of three months or less from the date of acquisition or opening of the deposit or similar account.
g
Creditors
Creditors are recognised where the charity has a present obligation resulting from a past event that will probably result in the transfer of funds to a third party and the amount due to settle the obligation can be measured or estimated reliably. Creditors are normally recognised at their settlement amount after allowing for any trade discounts due.
h Financial Instruments
The charity only holds basic financial instruments as defined in FRS 102. The financial assets and liabilities of the charity and their measurements are as follows:
Financial assets – trade and other debtors are basic financial instruments and are debt instruments measured at amortised cost. Prepayments are not financial instruments.
Cash at bank and deposit accounts– is classified as a basic financial instrument and is measured at face value.
Financial liabilities – trade creditors, accruals and other creditors are financial instruments, and are measured at amortised cost. Deferred income is not deemed to be a financial liability, as the cash settlement has already taken place and there is an obligation to deliver services rather than cash or another financial instrument.
i
Going concern
The accounts have been prepared on the assumption that the charity is able to continue as a going concern, which the trustees consider appropriate having regard to the current activities of the charity.
Whilst at year end the charity is carrying forward negative reserves, they have had a successful event during 2024 and are currently planning the Jingle Jam event for 2025. Reserves from these events will be carried forward within future accounts to ensure future funds are positive.
There are no material uncertainties about the charity’s ability to continue as a going concern.
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Jingle Jam Notes to the Financial Statements For the Year ended 31 October 2024
3 Income from donations and legacies
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Total Total
Unrestricted Unrestricted
Year ended 15 August 2022 -
31 October 31 October
2024 2023
£ £
Donations received 2,698,805 3,453,258
2,698,805 3,453,258
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4 Expenditure on raising funds – Commercial trading operations
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Total Total
Unrestricted Unrestricted
Year ended 15 August 2022 -
31 October 31 October
2024 2023
£ £
Bank and platform fees 207,246 295,662
Consultancy fees 3,000 13,000
-
Sponsorship and marketing 24,000
Other expenses 1,844 473
Governance costs - audit 6,930 6,600
- accountancy 1,572 1,500
220,592 341,235
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Jingle Jam Notes to the Financial Statements For the Year ended 31 October 2024
5 Charitable activities
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Total Total
Unrestricted Unrestricted
Year ended 15 August 2022 -
31 October 31 October
2024 2023
£ £
-
Grants to institutions:
-
Justdiggit 193,610
-
Hello World 186,849
RNIB 175,831 -
-
Autistica 196,762
CALM 251,924 259,912
The Grand Appeal 200,630 246,773
Whale & Dolphin Conservation 304,198 316,624
-
Comic Relief 179,720
-
Coppafeel! 191,197
-
Galop 189,427
Movember 199,671 263,297
-
War Child UK 196,932
British Red Cross - 272,124
-
Dogs for Autism 247,617
-
Special Olympics Great Britain 227,417
-
SpecialEffect 249,647
-
Kidscape 240,816
-
Huntington's Disease Association 240,925
Mermaids - 276,038
Reset Mental Health - 244,487
Bank charges 81 -
-
Consultancy fees 32,726
Governance costs - audit 7,950 4,800
- accountancy 3,000 3,000
2,510,508 3,093,476
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Jingle Jam Notes to the Financial Statements For the Year ended 31 October 2024
6 Staff costs
The average number of persons employed by the subsidiary (including directors) during the period was as follows:
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2024 2023
Number Number
Subsidiary 2 2
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There were no employees of the charity in the period. Trustees are not remunerated. The trustees consider the Board of Trustees to comprise all of the key management personnel and therefore there is no key management personnel remuneration to be disclosed.
Staff members in the subsidiary represent the two acting directors who were not remunerated, therefore total staff costs were £nil (2023: £nil)
7 Investments
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Charity Charity
2024 2023
£ £
Jingle Jam Promotions Limited
Ordinary shares of £1 each 1 1
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Jingle Jam Promotions Limited (company number 11428765) was incorporated on 19 October 2022 as a wholly owned trading subsidiary of Jingle Jam. The parent charity holds 100% of the issued share capital and 100% of the voting rights of the subsidiary trading company.
The principal activities of the company are the operation of the Jingle Jam event on behalf of Jingle Jam. The registered office is the same as that of the charity, detailed on page 1. The subsidiary gift aids its taxable profits to Jingle Jam, and files audited accounts with the Registrar of Companies.
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Jingle Jam Notes to the Financial Statements For the Year ended 31 October 2024
A summary of the trading results is shown below:
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Year ended 19 August 2022 -
31 October 31 October
2024 2023
£ £
Turnover - donations received 2,667,764 3,453,258
Cost of sales, distribution and admin expenses (2,685,514) (3,451,235)
Operating profit / (loss) (17,750) 2,023
Retained profit / (loss) for the year (17,750) 2,023
The assets and liabilities of the subsidiary were:
Current assets 877 10,123
Creditors: amounts falling due within one year (16,602) (8,100)
Total net assets (15,725) 2,023
Called up share capital 1 1
Profit and loss reserve (15,726) 2,023
(15,725) 2,024
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8 Creditors: Amounts falling due within one year
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2024 2023
Group Charity Group Charity
£ £ £ £
Other creditors - - - 1
Accruals and deferred income 14,707 14,303 15,900 7,800
- - -
Amounts owed to group undertakings 8,099
22,806 14,303 15,900 7,801
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Jingle Jam Notes to the Financial Statements For the Year ended 31 October 2024
9 Funds
| 2024 Unrestricted funds General Funds analysis - group Total funds 2024 Unrestricted funds Total funds Funds analysis - charity General 2023 Unrestricted funds General Total funds Funds analysis - group |
Opening balance 01 Sep 2023 £ 18,547 |
Incoming Resources £ 2,698,805 |
Outgoing Resources £ (2,731,100) |
Closing balance 31 Oct 2024 £ (13,748) (13,748) |
|---|---|---|---|---|
| 18,547 | 2,698,805 | (2,731,100) | ||
| 18,547 | 2,698,805 | (2,731,100) | (13,748) | |
| Opening balance 01 Sep 2023 £ 16,524 |
Incoming Resources £ 2,495,963 |
Outgoing Resources £ (2,510,508) |
Closing balance 31 Oct 2024 £ 1,979 |
|
| 16,524 | 2,495,963 | (2,510,508) | 1,979 | |
| Opening balance 15 Aug 2022 £ - |
Incoming Resources £ 3,453,258 |
Outgoing Resources £ (3,434,711) |
Closing balance 31 Oct 2023 £ 18,547 |
|
| - | 3,453,258 | (3,434,711) | 18,547 | |
| 2023 Unrestricted funds Total funds General Funds analysis - charity |
Opening balance 15 Aug 2022 £ - |
Incoming Resources £ 3,110,000 |
Outgoing Resources £ (3,093,476) |
Closing balance 31 Oct 2023 £ 16,524 |
| - | 3,110,000 | (3,093,476) | 16,524 | |
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Jingle Jam Notes to the Financial Statements For the Year ended 31 October 2024
10 Analysis of net assets between funds
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2024
Analysis of net assets between funds - group
Unrestricted Restricted Total
funds funds funds
£ £ £
-
Current assets 9,058 9,058
-
Other net current liabilities (22,806) (22,806)
-
(13,748) (13,748)
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| 2024 Analysis of net assets between funds – |
charity | Total funds £ 16,281 (14,303) 1,979 |
||||
Current assets Other net current liabilities |
Unrestricted funds £ 16,281 (14,303) 1,979 |
Restricted funds £ - - - |
||||
| 2023 Analysis of net assets between funds - |
group | |||||
Current assets Other net current liabilities |
Unrestricted funds £ 34,447 (15,900) 18,547 |
Restricted funds £ - - - |
Total funds £ 34,447 (15,900) |
|||
| 18,547 | ||||||
| 2023 Analysis of net assets between funds – |
charity | |||||
Fixed assets Current assets Other net current liabilities |
Unrestricted funds £ 1 24,324 (7,801) 16,524 |
Restricted funds £ - - - - |
Total funds £ 1 24,324 (7,801) |
|||
| 16,524 | ||||||
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Jingle Jam Notes to the Financial Statements For the Year ended 31 October 2024
11 Related party transactions
The charity has taken advantage of exemptions in FRS 102 “Related party disclosures” from disclosing transactions with other members of the group.
The charity’s policy is that, where trustees or their immediate family have a connection with recipient organisations, they should declare their interest. There are no related party transactions requiring disclosure (2023: none).
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