Rewriting Earth
ANNUAL REPORT 2023
ItptHtNbt AIYU AUMIIIIJ I NA I Ivt ut l AILI
Governing document:
Charitable Incorporated Organisation Constitution
Board of Trustees:
Sarah Florence Lord (appointed 19 May 2022)
Sarah Elizabeih Greenfield Clark (appointed 27 April 2022)
Dr Alister Scoll (appointed 25 August 2022)
Truly Ko (appointed 13 September 2023)
Paul Goodenough lex-officio)
Founder and Chief Executive Officer:
Paul Goodenough
Registered office:
41-43 Market Place, Chippenham, Wiltshire, SN15 3HR
Bankers:
Natwest, Chatham, Waterside Court, Western Avenue, Chatham
Maritime, Chatham, Kent, ME4 4RT
Independent examiner:
Monder Duffill, The Old P05t Office, 41- 43 Market Place,
Chippenham SN15 3HR
Charity Number:
1198287
Company Number:
CE028029
@rewrltlngearth
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The world faces the Iwin challenges of catastrophic climate change and the
nature crisis and we know that more needs to happen, faster, to address
them. Yet we live in times where so many conversations are happening in
echo chambers and where well-meaning messages are simply failing to cut
through. l am convinced that Rewriling Earth, working as a creative agency
for the planet, has a vital role to play in reaching the audiences who are
outside the climate bubble, touching hearts and encouraging action.
This year Rewriting Earth has gone from strength to strength. We agreed to
change our name to appeal to broader audiences at the end of the year. In
our second year we have built on the foundations that we laid last year and
have continued to grow our impact, expand our collaborations, diversified
the themes on which we have worked and Ihe breadth of content that we
produce.
We have reached a wide range of audiences on topics ranging from
international climate finance to protecting endangered species, from plastic
waste to fair farming.
I know that there is so much more that we can do together with our
incredible global network and we have the passion and expertise to do far
more in the year ahead.
SARAH GREENFIELD CLARK, CHAIR OF TRUSTEES
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Jt5JtbllVt;
Rewriting Earth's charitable objects are:
To promote for the benefit of Ihe public the conservation, protection and
improvement of the physical and natural environment by:
Raising awareness, primarily through the use of comics and accessible
stories, of the importance of biodiversity, the effects of climate change,
and effective ways the public can reduce their carbon footprint and
promote biodiversity.
Providing funding and grants for charities and/or other organisations
which promote the conservation, protection, and improvement of the
physical and natural environment and which promote biodiversity.
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This year was a breakthrough year for Rewriting Earth, keeping up the
momentum from 2022. We connected with more people than ever,
reaching over 12.5 million people, with 1 .3 million engagements across
Instagram, Reddit, TikTok, Facebook and Twilter, and in particular focus,
was our work moving from still image into social video - which allowed us
to engage with different audiences and increase our reach and impact yet
further.
In terms of our charitable objectives, our big moments included our
continued campaign for Swift Bricks, in which we helped to deliver over
I I 0,000 UK signatures. We worked with the Climate Emergency
Collaboration Group and Project Everyone to dive into the world of
international finance, pressuring the World Bank and IMF to increase their
cli mate spending. We worked with the Arctic research vessel Barba.no,
statistically our most engaged project ever. We worked with the Climate
and Land Use Alliance to bring awareness to the Drax power plant's role in
the destruction of forest habitat5 despite its 'green' credentials.
We had a strong year in terms of partnership building, and fostering
relationships with organisations such as: Netflix, Universal Studios,
European Climate Foundation, Project Everyone, Reli5t Wolves, Music
Declares Emergency, Channel 4 and Earth Percent, as well as increasing
our relationships with creators and celebrities including Jo Brand, Jonathan
Pie, Idris Elba, Peter Gabriel, Jane Goodall and a whole h05t of online
influencers and creatives.
For such a small, and young, team, I couldn't be prouder of the impact
we're having and our ability to punch above the weight of significanily
larger international charities in this space continues to amaze me.
PAUL GOODENOUGH, FOUNDER AND CEO
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IEWRITING EARTH HAS ACHIEVED IN 2023
Our assistance with Hannah Bourne Taylor's swifi brick campaign
continued into 2023, the campaign was featured in a wide-range of
traditional media including the Piers Morgan Show and the petition
presented to l O Downing Street. Subsequently, Ihe call was debated in
Parliament and garnered support from across the political spectrum,
including Ben and Zac Goldsmith and Micheal Gove as well as other
members of parliament such as Caroline Lucas and Kerry Mccarthy.
We ventured into the complicated world of International Finance,
pressuring the World Bank and the IMF to increase their spending on
climate mitigation and adaptation. Working with Project Everyone and the
Climate Emergency Collaboration Group, we produced four comics ond a
short-form video, reaching l .5 million people, with an engagement of over
100,000 people.
Another key partnership in 2023 was with Google Arts and Culture, they
invited us to create a page on their website showcasing our conlent and
our message, as well as creating a 3 D virtual gallery with our best pieces
of content. This was a huge opportunity for us, working with a company
like Google gives us a level of legitimacy with other companies and
provides us with a unique resource to showcase our work.
We started the year off strongly by working with the Climate and Land Use
Alliance to raise awareness about Drax, a 'green' biomass power station in
the UK. The power station has received billions OF pounds of taxpayers,
money yet is linked to the deslruction of old-growth forests in North
America. We worked with The Guardian illustrator Ben Jennings to create
two striking visual pieces, this was a new style of content for us, and we
received positive feedback from the client and partners.
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We completed our grant with the British Council, raising awareness of
issues around waste and litter in Indonesia. We worked exclusively with
Indonesian artists and experts, with the aim OF building partnerships
between the two countries for Future projects.
COP was once again a key moment in the year for u5, we had ￿0 grants
focused on the evenl, and we released six pieces of content across the Iwo
week period. We worked with International Anirnal Rescue to promole their
"Give Animals a Seat at Ihe Table" campaign, as well as Project Everyone
as mentioned above. Across the event, we reached l .7 million people and
had 130,000 people engage with our content.
Through our support from the Summa Foundation, we worked with
Barba.no, a Norwegian Arctic research vessel to bring awareness to their
mission, and the fantastic research they do in a strongly misunderstood
landscape. We created three comics alongside that reached l .2 million
people, with an engagement rate of 23.2 % across the Ihree pieces of
content, this was our most successful project of all time in terms of
engagement.
Internolly, we have continued to grow, increasing Ihe size and skills within
the team. We have increased our in-house capacity to create 5hort-form
videos for our clients, as well as increasing our ability to react quickly to
news stories. Through the year we made fast, topical content as part of our
newly formed rapid response lab.
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Performance
In the year total income was £362,855.
Notes on income and expenditure:
Rewriting Earth has continued to strengthen collaborations and
partnerships, particularly with Foundations. This has enabled the activities
and achievements outlined above to be achieved. The charity has
maintained a very lean operation in order to maintain a low cost bose
while delivering on its core mission.
The charity is extremely grateful to those individuals and organisations who
have bought into the vision and have supported the work in 2023. Staff
wages have been low as the charity has made use of consultancy
arrangements in the early stages of the charity's development.
Governance costs were zero.
Key risks at the start of 2024 are:
l. Medium and long-term funding
We are keen to continue to grow and need to continue developing a
larger, more diverse portfolio of funding in 2023 and beyond in order to
deliver on its mission.
Aclions to conlrol/mitigate:
al Increase focus on gaining new major funding from trusts, foundations,
NGOS and philanthropists including multi-annual commitments
bl Nurture our existing key funder relationships, including through
delivering strong impact in our work
c) Use unrestricted income to support the growth and sustainability of the
charity
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2. Financial risk related to low reserves
Reserves need to be built in order to mitigate financial risk. The trustees
acknowledge that this will take time. In the meantime, the trustees are
cognisant of cashflow issues and the need for regular and timely
forecasting.
Actions to control/mitigate:
al See risk I
b) The charity needs to ensure that in this start up phase that it keeps
expenditure as low as it can
cl On-boarding of new Treasurer
d) Regular, timely review of cashflow, income and expenditure and
forecast with early corrective action if needed
Reserve5 Policy
The Trustees have set a desired reserves position of 3 months of
operating Costs. Trustees recognise that the charity needs to have
sufficient cash and reserves to absorb short term fluctuations in income.
The level of unrestricted reserves needs to consider both the plans of
the charity and the wider economic climate. However, the Trustee5 also
realise that building reserves takes time and Ihat the mitigations
mentioned above seek to address this.
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Rewriting Earth was constituted as a company limited by
guarantee and is governed by a Constitution. The charity was
registered with the Charity Commission in March 2022.
Appointment and Recruitment of Trustees
The members of the Board are its Trustees for the purpose of charity law
and are the Directors of the charitable company For the purpose of
company law. Appointment of Trustees is governed by the Constitution of
the charitable company. The number of Trustees appointed should not be
less than three and no more than twelve.
There was one new trustee appointment in the period.
Organisational Structure
The Trustees had four full formal meetings in 2023. In addition to the full
Board meetings, there was active engagement of trustees in all aspects of
the charity's work including communications, fundraising and finance.
Senior Staff
The CEO works closely with the COO on establishment and strengthen ing
OF systems, developing the team and working with the Trustees in
developing strategy.
Pay and Remuneration
Rewriting Earth is an equal opportunities employer and applies objective
criteria to assess merit. Pay reviews are held with staff annually.
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Risk assessment and management
The Trustees are aware of Ihe major strategic, business and operational
risks that Ihe charity faces and are of the opinion that there are systems in
place to minimise any perceived risks. Risk 15 regularly discussed by the
Board on all issues that might affect the running of the organisation.
Public Benefit
In deciding on which activities to undertake we have taken into
consideration Charity Commission guidance on public benefit. The Trustees
are satisfied that the charity meets these guidelines with regard to
delivering public benefit.
Approved by the Board of Trustees on 02.09.2024 and signed
on its behalf by:
SARAH GREENFIELD CLARK
CHARITY NUMBER: 1198287, COMPANY NUMBER: CE028629
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Inde
•ndènl Examlner's Re
rt
Rewrltln
Earth
o the Trusleos of
Ind8pendent examlner's report to the trustees of Rèwrlllng Earth I'lho Company'l
I reporl lo the chaiily Iiuslees on my examination of Ihe accounts ol the Company for Ihe year ended
31 December 2023.
Responslbllltlos and basls of report
As Ihe charily's Iruslees of the Company {8nd also ils directors for the purposes of company lawl you are
responsible for the preparation ol the accounts in accordance with the requirements ol the Companles Act
20061.lhe 2006 A¢l').
Havlng salisfied mysell that the accounls of ihe Company are not requlred lo be audlled under Pail 16 of the
2006 Act and are eligible lor independent examination. I report in respect of my examinalion ol you¥ chafily's
accounts as carried out under Section 145 of the Charities Act 2011 {'Ihe 2011 Acl'l. In carrying out my
examination I have followed the Directions given by Ihe Charlty Commission under Seclion 145151 Ibl of Ihe
2011 Act.
Independent examlnei's statement
Since your charity's gross income exceeded £250,000 your examiner must be a member ol a Ilsled body. I
can confirm that l am qualified lo undertake the examination because l am a member of the Inslilule ol
Chartered Accounlanls in England and Wales, which is one of Ihe1Ssled bodles.
I have completed my examlnallon. I confirm that no mallers have come lo my atlenllon In connecllon with the
examlnallon giving me cause to bellève-
accounting records were not kepl in respecl ol the Company as iequired by Section 386 of the 2006
Act., or
the accounts do not accord wilh those records., or
Ihe accounts do nol comply with the accounting requirements of Seclion 396 of the 2006 Act olh&r
Ihan any requirement that the accounts give a true and lair view whlch Is nol a maller considered as
pail of an independent examination.. or
Ihe accounts hav8 not been prepaied In accordance with the melhods and prlnciples of Ihe Slalemenl
ol Recommended Practice lor accounling and reporting by charilles lapplicable lo charities preparing
their accounts in accor(Fance with the Flnanclal Reporllng Standard appllcable In Ihe UK and Republlc
ol Ireland {FRS 10211.
I have no concerns and have come across no other mallers In connection with Ihe examinalion to whlch
allenllon should be drawn in Ihis report In order lo enable a proper understanding ol the accounts lo be
reaehed.
Richard Mander FCA
The Inslilule of Chailered Accounianls In England and Wales
Mander Duffill
Chartered Accounlanls
The Old Posl Oflice
41-43 Markel Place
Chippenham
Willshlre
SN153HR
Dale..
Page11

Rewrllln
Earlh
Slalement of Flnanclal Acllvltl8s
for the Year Ended 31 December 2023
Period
17.3.22
Year Ended
31.12.23
Ur¢reslriGled
fund
31.12.22
Total
funds
Notes
INCOME FROM
Donations and legacles
263.479
47,147
Charllabl& actlvltlès
Media production income
Grants receiva(I
53,143
46.233
45,298
Tofal
362.855
105,616
EXPENDITURE ON
Raising funds
224.425
85,591
Other
38.383
8.344
Tolal
262.808
93.935
NET INCOME
1c￿1.047
11.681
RECONCILIATION OF FUNDS
Totsl (unds broughl forward
11.681
TOTAL FUNDS CARRIED FORWARD
111,728
11.681
The notes form pail of Ihese financial slalemenls
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R6wrltln
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Balance Sheet
31 December 2023
31.12.23
Unreslrlcled
nd
31.12.22
Totsl
lunds
Notes
CURRENT ASSETS
Cash al bank
127.913
17.896
CREDITORS
Amtsunls falling due wilhln on¢ year
116,185)
(6,215)
NET CURRENT ASSETS
111,728
11,681
TOTAL ASSETS LESS CURRENT
LIABILITIES
111.728
11.681
NET ASSETS
111,728
11,681
FUNDS
Unreslrlcled funds
111,728
11,681
TOTAL FUNDS
111,728
11,681
The charilable company Is enlllled lo exempllon from audil under Section 477 01 the Companies Act 2006 for
the year ended 31 December 2023.
The members have nol fequSred Ihe company lo oblaln an audll of Its linancial slalemenls for Ihe year ended
31 December 2023 In accordance wllh Section 476 01 the Companles Act 2006.
The truslees acknowltrdge Ihelr iesponslblllli¢s for
{a}
ensurlng th81 the chariiable company kèeps accoLtnllng records that comply with SeGlions 386 and
387 of the Companies Acl 2006 and
Ibl preparing financial slalements which give a liue and lair view ol Ihe slate of affalrs of the charllabl8
company as al Ihe ond ol each financial yèar and ol ils surplL*S or dellcil for each financial year in
accordance with the requirements ol Seolions 394 and 395 and which olhefwlse comply wllh the
requiremenls of the Companies Act 2006 relallno lo Ilnanclal slalemenls, so far as applicable lo the
chaiilabl6 company.
These fin8nclal slalemenls have been prepared in a¢cordan¢8 wilh Ihe PTovlslons applicable lo chaTitable
companies sublecl lo the sm311 companies regime.
The linancial stsl8monls were approved by the Board of Tiuslees and aulhorised for Issuè on
and were slgnèd on lis behalf by:
S Greenlield-Clark- Truslèe
2 September 2024
The notes foim part ol these flnancial slalemenls
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Notes to the Flnanclal Slalements
for the Year Ended 31 Decembèr 2023
AGCOUNTING POLICIES
Basls of preparlng the flnanclal statements
The linancial slaleinenls of the chafilable company. whlch is a public benefit enlily under FRS 102,
have been prepared in accordance with Ihe Chaiilies SORP IFRS 1021 'Accounling and RepoFling by
Charilies.. Slalemenl of Recommended Practice applicable lo charitie5 preparing Ihelr accounts in
accordance with the Flnanclal Reporting Slandard applicable in Ihe UK and Rèpubllc ol Ireland IFRS
1021 {èfle¢live 1 January 20191,, Flnanclal Rep￿ling Slandaid 102 'The Financial RèpoTling Standard
appllcable in the UK and Republic of Ireland, and the Companles Act 2006. The financial statements
havè been prepared under the hislorical ¢osl wnvenlion.
The piesenlallon currency ol th¢ financial slalèments s the Pound Sierling {£).
Income
All income is recognised in Ihe Statement ol Flnancial Activities once tho charlly has enlillemenl to Ihe
funds, il is probable Ihal the incomè will ￿ recèived and the amount Can be measured rellably.
Expendllure
Liabllilles are iecognised as expendiluTe as soon as there Is a legal or conslructlve oblSgallon
commlttlng the charily lo that expondilure. it is probable that a transfer ol economic benefits will be
fequired In selllemenl and the amount ol the obllgalion Can be measured reliably. Expendilure Is
accounted for on an accruals basis and has been classllied under headings that aggregala all cosl
related to Ihe category. Where costs canntsl be direclly allrlbuled lo parlicular hgadings Ihoy have
been allocaled lo acllvllies on a basis consislenl with thè usè ol resotsices.
Toxatlon
The charity is exempt from corporallon lax on ils chaiilable activilies.
The charity has taken advanlag¢ ol the small tfadlng tax exemption on its trading aclivilies. The
charily's gross annual income is belw88n £32,001 £320.000 and Iradirig lurnover represents less
than 25% 01 Ihe chaiily's lolal annual IL*Tnover.
Fund aceounllng
Unreslrlcled funds can be used in a¢¢ordance wllh the charllabl8 oblecllves al the discrelion ol the
Iruslees.
Reslricled funds can only be used for p3rticular reslrScted purposes wilhin Ihe objects of Ihe charity.
Reslriclions arise when specified by the donor or when funds are raised lor particular TeslrlGted
purposes.
Furlh8f tsxplanalion of the nature and purpts$e ol each lund Is Included In the notes lo Ihe financlal
slalements.
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conlSnued.,.

Rewrllln
Ea
th
e5tot
nanclal Statements - eontlnued
for Ihe Year Entled 31 Decèmbèr 2023
RAISING FUNDS
Ralslng donatlon8 and l•g8eles
Period
17.3.22
lo
31.12.22
Year Ended
31.12.23
Support costs
128895
56.236
TRUSTEES, REMUNERATION AND BENEFITS
There were no Iruslees, remunerallon or other benellls for the year ended 31 December 2023 nor for
the perlod ended 310ecembeT 2022.
Trust&es' expensos
There were no Iruslees, expenses paid lor the yèar ended 31 December 2023 nor for the period
ended 31 De¢embg1 2022.
CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31.12.23
31.12.22
Trade credilors
Other creditors
Accrtjed expenses
10.775
2,638
2,772
2.461
634
3.120
16,185
6,215
MOVEMENT IN FUNDS
N81
movement
in lunds
At
31,12.23
At 1.1.23
Unr•strlct$d funds
Gener81 fund
11.681
100.047
111.728
TOTAL FUNDS
11,681
100,047
111,728
Nel movement in funds. included In Ihe above are as follows:
Incomlng
re%xJrces
Resources
expended
Movement
n funds
Unr8strl¢led funds
General fund
362,855
{262,808)
100,047
TOTAL FUNDS
362 855
262 808}
100,047
Pag8 15
continued...

Rewrltln
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Notès to the Flnanclal Statements . conllnued
for thè Yèar Ended 31 Dècember 2023
MOVEMENT IN FUNDS - contlnued
Comparatlves for movement In lund5
Nel
movement
in funds
Al
31.12.22
Unrestrlctèd funds
GeneTal lund
11.681
11.681
TOTAL FUNDS
11,681
11.681
Compafallve nel movement in lunds, included in the above are as lollows..
Incoming
resources
Resource8
oxpended
Mov8ment
in funds
Unrestrlcted funds
General lund
105,616
{93.9351
11.681
TOTAL FUNDS
105 616
93.9351
11,681
RELATED PARTY OISCLOSURES
There were no related pafly transactions for the year ended 31 Decembef 2023.
Page 16

Rewrilln
Earth
Dètalled Statèmènt of Fln
nclal Actlvlll
for the Year Ended 31 December 2023
Period
17.3.22
lo
31.12.22
Year Ended
31.12.23
INCOME
Donatlon$ ènd legaclè¥
Don81ions
263,479
47,147
Charltable actlvllles
Media production income
Granls
53,143
46.233
4S.298
13.171
99,376
58.469
Total In¢omlng r¢seureoS
362,855
105,616
EXPENDITURE
Other tradlng a¢tlvitl&s
Purchases
AilisUAnimalionlConlenl cosls
Subconlraclor costs
2,638
22,856
3.861
39,444
58.021
97,530
29,355
Other
Wagès
37,987
5,224
Support ¢ost5
Other
Insuiance
Postage and slallonery
Sundries
Computer Expenses
Travel & Subsislenc?
Production & media management
Consultancy fees
Admin F¢es
734
238
2,086
4.072
22,325
54,511
36.750
3,803
293
34
709
2.855
8,877
13,837
25,725
3,906
124,519
56.236
Govornance costs
Accountancy and legal fees
2,772
3,120
Tolal rèsources exp8ndeO
262.808
93,935
Nat Incomg
100.047
11.681
This page does not form parl of the slalulory financial stolemenls
Page 17