Report and Financial Statements For the Year Ended 31 Dec 2024 Charity number 1194331 The Research & Evidence ## Contents Page |Section||Page| |---|---|---| |Foreword||3| |About
R;pple||4| |Who we are||5| |2024 key achievements||11| |Our work in 2024||12| |Goal 1: Prevent suicide||13| |Goal 2: Drive|
R;pple's adoption globally|26| |Goal 3: Provide hope and reduce the stigma||34| |Goal 4: Advocate for legislative changes||49| |Governance and fundraising||53| |Financial review||65| |Thank you note||80| |Contacts||81| Charity number: 1194331 ## Foreword 2024 marks a significant evolution in our journey. R;pple has now grown into two distinct but closely connected entities: **Ripple Online Safety Ltd** , our business arm, and **Ripple Suicide Prevention** , our registered charity. Our **business arm** harnesses the power of **AI and machine learning** to create intelligent, proactive interventions that identify people in crisis earlier and more effectively than ever before. These technologies are now more relevant and essential than at any point in history, and we’re proud to be at the forefront of using them ethically and responsibly to protect those most at risk online. Our **charity** , meanwhile, ensures that vital, **free support** reaches **education settings and vulnerable communities** - those who might otherwise have nowhere to turn. We’ve expanded our capabilities beyond suicide prevention to reach individuals facing challenges with **alcohol addiction, gambling, eating disorders** , and other harmful behaviours, helping people at an earlier stage in their journey toward recovery. 2024 was a landmark year for us. The R;pple team has grown into a fully functioning unit of passionate, skilled professionals each bringing their own lived experience, compassion, and expertise to roles that are as demanding as they are meaningful. On a personal level, I can’t describe the pride I feel when I look around and see what this team has accomplished and the lives they’ve touched, the hope they’ve restored, and the conversations they’ve started, both nationally and globally. Mental health remains one of society’s greatest challenges. The stigma still lingers, and far too many lives continue to be lost to suicide. Statistics never capture the heartbreak behind those numbers, the families, friends, and communities left behind to grieve and question. I know this pain all too well. R;pple will always be built on the memory of my brother, **Josh** , whose life and legacy remain at the heart of everything we do. Thank you for taking the time to read about our continued journey, and for standing alongside us as we grow R;pple into the most effective, life-saving technological support tool possible. **Keep going.** **Alice Hendy MBE** CEO & Founder, R;pple Suicide Prevention Charity R;pple About R'pple ## Who We Are ## About Ripple Suicide Prevention R;pple is a leading suicide prevention charity and a recognised member of both the International Association of Suicide Prevention (IASP) and the National Suicide Prevention Alliance (NSPA). Founded by Alice Hendy MBE, R;pple transforms harmful online searches into a journey of hope, offering life-saving support to individuals at their most vulnerable moments. With over 1.9 million users across 50 countries and territories, R;pple’s crisis intervention tool intercepts online searches related to self-harm, suicide, and a wide range of mental health challenges, directing individuals to free, 24/7 mental health support. Backed by leading organisations and freely available to educators, individuals, and charities, R;pple continues to broaden its impact, creating safer online spaces and saving lives from suicide. ## Memberships and accreditations ## Endorsements Organisations that recommend the deployment of the R;pple tool include: Charity number: 1194331 ## Who We Are ## The need for R;pple Suicide is the biggest killer of people under the age of 35 #1 cause and of men under 50 in the UK. (ONS) Globally, more of death than 720,000 people die due to suicide every year. (WHO) While the internet is the most significant invention of a generation, and its benefits are clear and easy to measure, online harm of all types poses a substantial danger to society. The volume of self-harm and suicide-related materials online is astonishing. Easily accessible to anyone, anytime, such materials can have a deadly effect on individuals going through a crisis or struggling with mental health conditions. ## 1.2 m >26% internet searches for ways to take your own life happen every month, globally. (Suicide forum) of suicide cases in under 20s have a suicide-related search history.​ (The Lancet & University оf Manchester) ## **Self-harm and suicide content is just one click away on major search engines.** Ofcom research reveals the extent to which Google, Microsoft Bing, DuckDuckGo, Yahoo! and AOL can act as gateways to harmful self-injury-related web pages, images and videos: 1 in 5 results links, in a single click, to content which celebrates, glorifies, or offers instruction about selfinjury, suicide or eating disorders (Ofcom) x6 likelihood of finding harmful content when entering deliberately obscured search terms (Ofcom) Charity number: 1194331 ## Who We Are ## Our story After tragically losing her only sibling, her brother Josh, to suicide at age 21, Alice Hendy MBE made it her life’s mission to protect vulnerable people from dangerous online content. Josh had been researching over the internet techniques to take his own life. Witnessing the alarming availability of harmful online content and the lack of supportive interventions, Alice was determined to take action. ## Alice Hendy MBE, Founder “I set up Ripple Suicide Prevention charity to ensure more help and support is given to anyone searching for harmful content online.” _Watch our story_ ## Josh Hendy, Forever our inspiration Josh was the most genuine and kind person anyone could wish to meet. The life and soul of the party, and part of an incredibly closeknit family. _Learn about Josh_ Charity number: 1194331 ## Who We Are ## How R;pple works R;pple is a digital crisis intervention tool that protects individuals at their most vulnerable moments. It intercepts online searches related to self-harm and suicide, directing individuals to free mental health support they can access immediately and in the long term. R;pple gets activated when a person searches online for harmful content. It provides support in 3 simple steps: 1. Intercepts the search with a calmly presented pop-up screen. 2. Guides the person through a filter of breathing exercises statistically proven to help them pause and reflect. 3. Signposts to helplines and mental health resources. ## Endorsements Organisations that recommend the deployment of the R;pple tool include: Charity number: 1194331 ## Who We Are ## Operating model As of January 1[st] , 2024, R;pple operates under two entities: **Ripple Suicide Prevention Charity** and **Ripple Online Safety Ltd** . ## Ripple Suicide Prevention Charity ​ ## **Individuals, Parents & Guardians** Protect your loved ones from harmful online searches - download the R;pple Browser Extension for **free** on all home laptops and computers. ## **Education Sector** Enhance online safeguarding with an additional layer of protection for students and staff. Deploy R;pple Browser Extension en masse, for **free.** Ripple Suicide Prevention Charity strives for a safe World Wide Web that protects individuals from dangerous online content leading to selfharm and suicide. It advocates for a safer internet, combats the stigma surrounding suicide and mental ill health, and aims to ensure hope and support are available to anyone searching for harmful online content. The Charity promotes the deployment of the R;pple Browser Extension free of charge to individuals, parents, guardians, educational establishments and charities. ## Strategic goals 1. Prevent suicide through innovative tech interception ​and nonjudgmental signposting. 2. Promote the free deployment of the R;pple Browser Extension for educational institutions, charities, and individuals - globally. 3. Provide hope and reduce the stigma surrounding ​suicide and mental health conditions. 4. Advocate for improvements to online safety legislation.​ Charity number: 1194331 ## Who We Are ## Our values **Responsibility** to make the online world a safer place ## **Persistence** in reducing suicide rates, globally ## **Hope** because no matter how hard it is, your story isn’t over ## **Leading** the way in classification and signposting technology ## **Passion** for fighting the stigma surrounding mental health ## **Empathy** towards anyone finding things tough ## Our people **Josh Hendy** R;pple’s Reason **Harrison Read** R;pple FC Founder & Manager **Tom Kingston** Data Privacy Officer **Alice Hendy** CEO & Founder **Ian Hendy** Admin Coordinator **Ilian Rizovski** Technology Lead **David Savage** Chief Technology Officer **Elena Yaneva** Marketing Manager **Ryan Murtagh** Data Consultant **Craig Butler** Network Product Manager **Sam Smith** Education Advocate & Development Manager **Richard Howarth** Web Designer Charity number: 1194331 ## 2024 Key Achievements ## Lives saved Despite not tracking or capturing any personally identifiable information, R;pple has been approached by 31 individuals directly, to tell us that they are still here because R;pple intervened at their most vulnerable point. ## Launch of Ripple Online Safety Ltd. We launched Ripple Online Safety, a technology company dedicated to enhancing R;pple’s life-saving tool through AI and machine learning capabilities. ## Protection beyond crisis search R;pple expanded its capabilities to intervene with harmful online searches related to a broad range of mental health challenges and protect individuals before they reach a crisis point. ## YouTube support R;pple extended its protection to YouTube, addressing a critical safety gap on the world's second-largest search engine. ## Age-specific signposting The R;pple browser extension now provides age-specific signposting, connecting young people to mental health resources tailored to their age group. Charity number: 1194331 R;pple Our Work in 2024 ## Our Work in 2024: Goal 1 Strategic Goal 1) Prevent suicide through innovative tech interception ​and nonjudgmental signposting. An overwhelming amount of self-harm and suicide-related content is readily available online. For individuals experiencing a mental health crisis, this exposure can intensify distress, increase vulnerability and trigger dangerous behaviours. Harmful online searches represent pivotal moments - points where timely and compassionate intervention could mean the difference between despair and hope. Yet traditional mental health systems and online protections miss these moments, leaving a critical gap in support when it is needed most. R;pple bridges this gap by identifying harmful online searches and responding with nonjudgmental resources and support. By meeting individuals in digital spaces at their most vulnerable time, we can offer hope, connection, and pathways to recovery so that noone is left alone in their darkest hours. Charity number: 1194331 ## Our Work in 2024 ## R;pple’s impact today 1.9 m 70,000+ harmful searches weekly active users intercepted 22% in-tool interaction rate ## Global footprint ## **Mental health challenges know no borders - neither do we** ## **Europe** Austria, Belgium, England, France, Germany, Gibraltar, Guernsey, Ireland, Isle of Man, Italy, Jersey, Netherlands, Portugal, Russia, Scotland, Spain, Switzerland, Sweden, Wales ## **Americas** Argentina, Brazil, Canada, Columbia, Costa Rica, Ecuador, Honduras, Mexico, Peru, Puerto Rico, Uruguay, USA ## **Africa** Algeria, Egypt, Libya, Senegal, South Africa, Uganda, Cameroon ## **Asia** China, Hong Kong, Japan, Jordan, Lebanon, Qatar, Saudi Arabia, Taiwan, UAE, India ## **Oceania** Australia, New Zealand **----- Start of picture text -----**
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## Our Work in 2024 ## R;pple’s impact today Although we do not collect any personally identifiable 31 information, 31 individuals have reached out to us lives saved directly to tell us that R;pple has saved their live. lives saved ## Privacy-first crisis intervention User privacy is hard-coded in Ripple's DNA. Our browser extension guides individuals to mental health support and crisis intervention without monitoring, tracking or collecting any personally identifiable information. This privacy-first approach ensures individuals feel safe seeking help while maintaining their choice to access support or continue browsing. Anonymous data showing Ripple's crisis intervention patterns across the UK: Heat map showing R;pple activations by geographic region, with darker areas indicating higher numbers of harmful search activities. R;pple activations throughout the week, with darker areas revealing periods when more people conduct harmful searches. Charity number: 1194331 Our Work in 2024 ## The tech development ## **Expanded protection** In a groundbreaking development, R;pple has expanded its capabilities to intervene with harmful online searches related to a broader range of mental health conditions and life challenges. ## **The critical need** Research data reveals alarming suicide risk correlations across vulnerable populations: ## **Our response** Working with 30+ Advisory Board experts, we have expanded the R;pple Browser Extension capabilities to support individuals experiencing mental health challenges before they reach a crisis point. ## **Implementation** Throughout 2024, we staged deployments across UK businesses, with full rollout for all UK R;pple Browser Extension users planned for 2025. _Learn more_ Charity number: 1194331 Our Work in 2024 ## The tech development ## **YouTube support** R;pple extended its protection to YouTube, addressing a critical safety gap on the world's second-largest search engine. ## **The critical need** YouTube's massive reach - 1 billion daily viewing hours across 2.5 billion users - creates significant exposure to harmful content. Videos glorifying self-harm and suicide are readily accessible on the platform, creating severe risks for vulnerable individuals. Current protections are failing to: - Effectively address 'hidden' or encrypted search terms related to self-harm and suicide; - Offer vulnerable individuals various support options and channels; - Provide mental health resources for ongoing support, limiting long-term positive impact. ## **Our response** By extending R;pple's protection to YouTube online searches, we now provide immediate intervention when users are actively seeking harmful content - transforming moments of crisis into opportunities for life-saving support. “This is another milestone for R;pple in our ongoing efforts to make the internet safer for everyone and to fill critical gaps in existing safeguarding mechanisms. There is still much to be done, and we will continue to hold tech companies accountable for how they operate online, seek collaboration to enhance user safety, and advocate for change at the highest levels.” **David Savage CTO** Charity number: 1194331 Our Work in 2024 ## The tech development ## **Age-specific signposting** R;pple’s age-specific signposting connects students to mental health resources tailored to their age group. ## **The need** Students face unique mental health challenges at different ages. A one-size-fits-all approach doesn’t work when it comes to safeguarding - the challenges faced by a primary school child, a teenager, and a university student are very different. ## **Our response** Free for the education sector, the R;pple browser extension now provides age-specific signposting, offering timely, tailored intervention that connects young people to the right support at the right time. By deploying R;pple, schools, colleges, and universities can now direct students to tailored mental health support for: - Primary education (ages 5-11) - Secondary education (ages 11-16 ) - Further and higher education (ages 16+) Age-specific services include: _Learn more_ Charity number: 1194331 ## Our Work in 2024 ## The tech development R;pple is a vital piece of technology that requires extensive focus on technical excellence, security, further development and enhancements so that it is up to date with the complex needs of those it serves and the dynamic technology landscape. ## **Security** We renewed our Cyber Essentials Certification. The National Cyber Security Centre Government backed scheme allows us to reassure our users that we secure our IT against cyber-attacks, commit to having cyber security measures in place, and have a clear picture of our cyber security level. We also passed successfully another penetration test by Pentest LTD, ensuring best practices are applied to the R;pple browser extension and backend CMS. ## **Accessibility: WCAG compliance** The R;pple tool is fully compliant with the Web Content Accessibility Guidelines (WCAG 2.1), an internationally recognised set of recommendations for improving web accessibility. In 2024 we continued to maintain and re-audit the browser extension, ensuring it is accessible to everyone, including users with impairments to their vision, hearing, mobility, thinking and understanding. Charity number: 1194331 Our Work in 2024 ## The tech development ## 224 m requests per day ## **R;pple Wi-Fi Solution** Powered by Netsweeper's advanced filtering technology, R;pple extends its protection to every device connected to organisational Wi-Fi networks. ## **The need** Wi-Fi networks create exposure points where traditional safeguards often fail. Users accessing harmful content through shared networks on mobile and personal devices need the same level of protection as those using laptop or desktop computers. ## **Our response** R;pple’s Wi-Fi solution delivers real-time protection across organisational and public networks - transforming moments of crisis into moments of hope by redirecting users to life-saving support. ## **Implementation** From Premier League stadiums to coffee shops, R;pple Wi-Fi is trusted by a growing number of organisations across sports, transport, hospitality, and public venues - keeping users connected safely, wherever they are. “R;pple’s Wi-Fi Solution has grown exponentially over the past year, becoming a cornerstone for protection across a diverse range of industries. This year, it has reached a major milestone: it now inspects an average of 224 million requests per day, helping to shield users from harmful content when they are most vulnerable. This scale of protection reflects our commitment to proactively safeguarding users in real-time. Whether it’s a fan checking scores at half-time or a traveller navigating a new city, R;pple is there, quietly safeguarding every click.” Craig Butler Network Product Manager ## Our Work in 2024 ## Partnerships that drive change At R;pple, we believe in the power of collaboration. We partner with like-minded organisation ensuring the R;pple tool reaches and helps as many people as possible. Our broad partner network includes technology companies, mental health and wellbeing training organisations, and fellow charities. ## **Blue Tea x R;pple** Blue Tea Software are leading the technological development of the R;pple tool. They are experts in helping businesses transform, scale and economise their operations through digital transformation. ## **Netsweeper x R;pple** Netsweeper’s technology is a key component of R;pple’s Wi-Fi solution. As a leading global provider of online filtering and digital safety solutions, they deliver a robust, scalable platform for R;pple Wi-Fi users. “Suicide prevention is a collective responsibility. No single voice, no matter how strong, can reach every person in crisis or overcome every barrier to support. Real change happens when we unite with a shared purpose. Through collaboration, we can create safer spaces, expand access to life-saving resources, and ensure that those in crisis are never left unseen or unsupported. Every partnership brings us closer to a world where hope is within reach for all. Elena Yaneva Marketing Manager Charity number: 1194331 ## Our Work in 2024 ## Partnerships that drive change ## **FinWELL x MHFA England x R;pple** In partnership with FinWELL Training and Mental Health First Aid England (MHFA England) we organised the first-ever Financial Wellbeing Month in April. 15+ virtual sessions | 1,000+ registrations | 100+ supporting organisations #FWM tackles the critical link between financial stress, mental health challenges, and suicide prevention in the workplace through events, resources, and expert guidance. _Learn more_ ## **Wellity Global x R;pple** We’ve partnered with Wellity, the world's leading consultancy for workplace training, to give our clients access to over 450 mental health and wellbeing training programs tailored to their needs. Together, we help HR & Wellbeing leads foster positive mental health, prevent suicide, and create a work environment where individuals can thrive. _Watch video_ Charity number: 1194331 ## Our Work in 2024 ## Partnerships that drive change _Learn more_ ## **Zero Suicide Alliance x R;pple** The Zero Suicide Alliance (ZSA) provide free suicide awareness training programs that teach individuals how to identify, understand and help someone who may be experiencing suicidal thoughts. In the new 2024 editions of their Suicide Awareness and Autism & Suicide Awareness Training ZSA signpost to R;pple, recognising the importance of utilising our technology as part of a holistic approach to suicide prevention. ## **The Drinks Trust x R;pple** The Drinks Trust supports the drinks and hospitality workforce with financial aid, wellbeing resources, and mental health services. Through articles and events, they raise awareness of R;pple, helping us provide a proactive, digital safeguard to the hospitality sector. ## **Talk Club x R;pple** Talk Club is a male mental health charity on a mission to create a mentally fit society. From preventative conversations and healthy habits to digital crisis intervention and signposting, together we are committed to creating safe spaces and tools to support people when they need it the most. Charity number: 1194331 Our Work in 2024 ## Awards and recognitions Our life-saving technology and suicide prevention work have brought us multiple recognitions in the technology and mental health space. In 2024, R;pple was recognised for excellence in: **Technology Innovation | Social Impact | Mental Health | Women in Tech** ## **Our awards:** - Start Up Awards - Social Enterprise StartUp of the Year in the South East - Prestige Awards South England: Mental Health Support Service of the Year - Women in IT Summit - Tech for Good Award - Computing - Women in Tech Excellence Woman of the Year - Computer Weekly - Women in UK Tech Rising Star - Excellence in Global Online Protection - Tech Innovation (Finalist) - UK Top Influencer Awards - Top Technology Influencer (Finalist) - InsideOut Awards 2024 - U.K. Campaigner Of The Year (Finalist) Charity number: 1194331 ## Our future ambitions R;pple is driving a new era of online safety - a pioneering technology with the power to unite communities, challenge the status quo, and push policymakers and industry leaders to take greater responsibility for protecting individuals from harmful content. Too many people reach a crisis point because the support they so desperately need isn’t there when they search for harmful content online. Ripple Suicide Prevention Charity is determined to change this, and the launch of Ripple Online Safety marks a crucial step towards that goal. Charity number: 1194331 ## Our Work in 2024: Goal 2 Strategic Goal 2) Promote the free deployment of the R;pple Browser Extension for educational institutions, charities, and individuals – globally. Suicide is the biggest killer of people aged under 35 in the UK. Globally, it is the third leading cause of death among 15–29-year-olds (WHO). Too often, youth suicide prevention is treated as a tick-box exercise, while online safeguarding fails to keep pace with real digital risks. Protecting young lives is urgent - and it’s everyone’s responsibility. Every school, college, and university must be equipped to go beyond compliance and take real, proactive steps to protect students. Many already are. Hundreds of organisations have deployed the R;pple tool, closing a critical gap in online safeguarding. But we need to go further. Student suicide prevention must sit at the heart of every education and safeguarding system - worldwide. Charity number: 1194331 Our Work in 2024 ## R;pple in Education R;pple helps educational institutions protect at-risk students where traditional safety measures fall short. Free browser extension, easy to deploy en masse across every managed device. Schools, colleges, and universities are on the front lines of student suicide prevention, yet many lack the tools and resources needed for proactive intervention. Limited to blocking access to harmful content, traditional online safety tools miss critical moments to intervene with life-saving support. R;pple helps educational institutions globally strengthen suicide prevention efforts and enhance online safety, protecting at-risk students and staff when they need it most. “This year in the UK, we’ve seen the introduction of the Online Safety Bill and a renewed call from the government urging universities to do more to protect their students, following a deeply concerning report highlighting high suicide rates in higher education. Suicide remains one of the leading causes of death among young people globally. This is a stark reminder that more must be done as lives depend on it. Suicide prevention must be embedded across every layer of education, from the curriculum to the digital tools we use. We cannot afford to wait as every moment matters for those who are suffering in silence. Sam Smith Education Advocate & Development Manager **Charity number: 1194331** ## Our Work in 2024 ## R;pple in Education By the end of 2024, the R;pple browser extension has 550+ been deployed by more than 550 schools, colleges and educational university, protecting students and staff from harmful online content. deployments ## New deployments include: **----- Start of picture text -----**
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Charity number: 1194331 **“** R;pple is such an important, nonintrusive factor in suicide prevention – pressing the pause button and giving opportunities to get different thinking in. Anna Robinson, Mental Health & Wellbeing Lead​ **Birmingham Education Partnership​** Charity number: 1194331 ## Our Work in 2024 ## R;pple in Education We are proud to have contributed to the development of national guidance for preventing suicide in higher education, a vital step in protecting students across the UK. The AMOSSHE guidance is a vital resource for Higher Education Institutions across the UK, offering practical steps, case studies, and digital safeguards aimed at protecting students and reducing access to means of suicide. The guide is developed with input from leading UK universities, professors, mental health experts, and key organisations, including Ripple Suicide Prevention Charity. Download here Charity number: 1194331 ## Our Work in 2024 ## R;pple in Education We were at the stage of leading education events, talking about the critical gaps in online safeguarding and calling on schools, colleges and universities to protect students with R;pple. With an international audience of 35,000+ visitors from over 130 countries, Bett UK is a renowned platform for shaping the future of education worldwide. Our speaking session and article engaged educators and safeguarding professionals, highlighting the R;pple tool and the importance of taking a proactive approach to suicide prevention. The Mental Health in Schools Conference brings together educators, policymakers, and safeguarding professionals to address the urgent challenge of improving pupil wellbeing. R;pple contributed to the national conversation, emphasising the role of early intervention, age-appropriate signposting, and digital safety in protecting vulnerable young people. R;pple organised a series of virtual events for the education sector, creating a platform to discuss mental health and suicide prevention, raise awareness of the R;pple tool, and accelerate its adoption as an essential safeguard for student online safety. Supported by expert speakers and adopters, the events attracted over 400 registrations. Charity number: 1194331 ## Our Work in 2024 ## R;pple in Education R;pple supported "Contact Hours" - a powerful psychological drama about student suicide, touring UK universities to encourage open conversations and proactive intervention. "Contact Hours" is a 25-minute BIFA-qualified short film about student suicide, told through the eyes of a university caretaker struggling to connect with his son. Supported by suicide prevention and mental health organisations R;pple, PAPYRUS, ForThe100, Start The Conversation, and Beyond, the film toured UK universities reaching students, parents, caretakers, and university staff with vital suicide prevention guidance, resources, and the R;pple tool. "A searing short film" – _The Independent_ "Very impressive and really absorbing“ – _The Telegraph_ **----- Start of picture text -----**
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By BFI-selected director Harry Richards & OFFIE-nominated writer Rufus Love. Starring Kris Hitchen (Ken Loach’s “Sorry We Missed You”), George Osborne (“The Pendragon Cycle”) Charity number: 1194331 ## Our future ambitions Suicide is a global crisis, and the need for digital safeguarding knows no borders. With an impressive and growing number of R;pple deployments across the UK and internationally, we are seeing clear evidence that our technology can make a life-saving impact wherever it’s implemented. Looking ahead, our goal is to see R;pple embedded across education systems worldwide - empowering every school, college, and university to take proactive steps in protecting their students online. Suicide prevention should not depend on geography, resources, or policy timelines; it should be a shared global standard. Our ambition is simple: to make suicide prevention a fundamental part of digital infrastructure in education - everywhere. Charity number: 1194331 ## Our Work in 2024: Goal 3 Strategic Goal 3) Provide hope and reduce the stigma surrounding suicide and mental health issues. At R;pple, we believe that no one should feel isolated or silenced when facing mental health challenges or thoughts of suicide. Too many people still experience stigma that prevents them from asking for the help they need, when they need it most. Stigma can prevent people from reaching out for help, driven by fear of judgment, career implications, or the mistaken belief that seeking support is a sign of weakness. Too often, it worsens existing struggles and creates barriers to timely care. We are committed to breaking that stigma and encouraging open conversations so that everyone feels safe, understood, and supported. Every life matters. Together, we can replace silence with support and ensure that reaching out for help is always seen as an act of strength. Charity number: 1194331 ## Our Work in 2024 ## R;pple’s Ambassadors R;pple ambassadors are public figures who advocate for the use of R;pple technology. They are open to sharing their experience in mental health and suicide, inspiring others to engage in open discussions on these topics and take a proactive approach to mental well-being. We work collaboratively with our growing ambassador network to shift attitudes and confront the stigma surrounding these critical issues. ## **Fay Greaves** A well-known face from the Bafta-winning BBC One's 'The Traitors,' Fay brings more to the table than her television stardom. She has a remarkable thirty-year career in the education sector and serving as 'Head of School Welfare’, and passion for creating a positive impact and supporting young individuals facing mental health struggles. Fay is supporting the adoption of R;pple in Education. ## **Ryan Briggs** Ryan is the Founder of FinWELL Training – a globa financial education and wellbeing company. Ryan also serves as an advisory board member, offering expertise on the topic of financial wellbeing. Our partnership with FinWELL sheds light on the link between financial wellbeing, mental health, and suicide prevention. Together, we support employees across diverse industry sectors and the sports community ## **Daniel Winter-Bates** Dan is Head of Inclusion and Sustainability in the NHS, and the lead singer of the popular British band Bury Tomorrow. Incredibly passionate about mental health, he is helping educate businesses and the NHS community about the R;pple technology, ensuring as many of them as possible are signposted to mental health support when they are most vulnerable. Charity number: 1194331 ## Our Work in 2024 ## The events In partnership with public figures and leading voices in education, mental health, and suicide prevention, we organised and took part in various events raising awareness of suicide prevention and the R;pple tool. Some of our 2024 guest speakers, hosts, and fellow panellists included: **Simon Blake** CEO, Mental Health First Aid (MHFA) England **Fiona Aldred** CEO, National Centre for Suicide Prevention Education **Prof. Ann Luce** Bournemouth University **Adwoa Aboah** Model, actor, political activist **Steve Philip** Founder, The Jordan Legacy; BatonOfHopeUK **Rachel Johnson** Journalist, TV presenter **Elizabeth Anderson** CEO, Digital Poverty Alliance **Simon Scott-Nelson** Co-Founder, Wellity **Ferne McCann** Celebrity influencer **Steve Carr** Founder, MindCanyon **Fay Greaves** The Traitors, R;pple Ambassador **Elle Macpherson** Australian model and businesswoman Our Work in 2024 ## Call for change: Hospitality **The hidden crisis behind UK's "Happy Hour“** With over 3 million workers, hospitality is one of the UK's largest sectors. R;pple's research reveals the scale of the mental health challenges hidden within it. The hospitality industry thrives on bringing joy to others, but behind the scenes many workers face poor mental health. Long hours, zero-hour contracts, high stress, and a “work hard/play hard” culture all add to the problem. The R;pple-commissioned "Mental Health and Suicide Risk in Hospitality Report 2024" reveals the hidden mental health crisis among UK hospitality workers: ## 1 in 2 ## 3 in 5 of hospitality workers have thought of suicide, self-harm or other harmful, negative thoughts of hospitality workers are or have experienced mental health conditions whilst at work ## 55% ## 61% of those who have experienced mental health conditions, have searched for harmful content online whilst in their workplace of hospitality workers have been concerned about a colleague’s mental-wellbeing ## 75% ## 34% are concerned that their colleagues were accessing harmful content while in the workplace do not think there is enough support provided in the industry to support their mental wellbeing _Read the report_ Charity number: 1194331 Our Work in 2024 ## Call for change: Hospitality ## **The hospitality pledge** R;pple is campaigning for change alongside Revolution Bars Group - the popular chain that has implemented the R;pple tool - and The Burnt Chef Project. We have identified five commitments to help employers, HR and Wellbeing leads within the hospitality industry to foster positive change for their staff and customers. ## **The 5 commitments:** Even better communication to reduce the stigma of suicide & mental ill health. Upskill employees on how to support peers and raise concerns. Protect staff safety at every touchpoint Ensure a ‘wellness action plan’ is in place. Provide support for each of the most triggering elements of the job. ## **Supported by:** These commitments come with actionable steps and are tiered by timescale based on how easy they are to implement. _Learn more_ Charity number: 1194331 Our Work in 2024 ## Call for change: Sports Sport clubs are uniquely positioned to spark positive change for mental health. R;pple is proud to partner with an evergrowing number of clubs driving that change. In 2024, Sunderland AFC and Bristol Sport marked the deployment of R;pple with powerful launch events aimed at inspiring players, staff, scholars, and fans to prioritise mental health. During pitch-side interviews, Alice Hendy MBE shared her personal story with tens of thousands of fans, underscoring R;pple’s life-saving impact and raising awareness about suicide prevention and the importance of early intervention. Charity number: 1194331 ## Our Work in 2024 ## The events R;pple took part in high-visibility events, connecting with industry leaders and highlighting our initiatives in suicide prevention and digital safeguarding. ## **Event highlights** ## **The Watercooler, London** Welcoming over 6,000 industry experts, The Watercooler event is shaping the future of work across wellbeing, culture, and innovation in the modern workplace. Over 2 days at Excel London, the R;pple team engaged attendees with insights on digital crisis intervention and explored opportunities for collaboration across sectors. ## **Be the Spirit, Manchester** Organised by Claritee Group, leaders in alcohol-free events, Be the Spirit highlighted drinking habits and their links to poor mental health and suicide risk, fostering a culture of fun without alcohol. Alice Hendy MBE joined a star-studded panel alongside Elle Macpherson, Ferne McCann, Lorri Haines, Josh Connolly, and Jay Motty. ## Our Work in 2024 ## The events We amplified our message and supported the community by partnering with other charities and like-minded organisations, contributing speakers on suicide prevention and digital safeguarding. ## Event highlights Baton of Hope’s Conference is for anyone who cares about suicide prevention to change the way suicide is seen, talked about and treated. The Canmore Trust’s Wellbeing Conference in Glasgow brought together dentists, doctors, nurses and vets, to learn about preventing suicide in these higher-risk professions. Organised by This Can Happen, the event covers topics such as diagnosed mental ill health, AI, domestic abuse and retaining women in the workforce. Let's Get Talking is a free community event in Portsmouth that opens up honest conversations around suicide, mental health, and resilience. The Digital Poverty Alliance, a charity working to end digital poverty, improving access to devices, connectivity and skills, hosted a webinar to introduce R;pple to their network. Suicide&Co’s Sector Summit is a must-attend event for professionals supporting those bereaved by suicide, with themes spanning innovation, data-driven decisions, and managing suicide risk. Charity number: 1194331 Our Work in 2024 ## The media ## 350+ m total audience reach R;pple is a crucial voice in the media, providing advice and information to those who need it, challenging misinformation and stereotypes where we see them, and using our platform to call for the changes people want. In 2024 R;pple had over 80 pieces of media coverage, reaching a potential audience of over 350 million people through leading media outlets, including: **----- Start of picture text -----**
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R;pple's media presence is powered by our PR agencies: Charity number: 1194331 ## Our Work in 2024 ## The media R;pple was featured across a range of channels - including trade media, mainstream outlets, and podcasts - adding its voice to timely and topical conversations while raising awareness of suicide prevention. _Read here_ Charity number: 1194331 ## Our Work in 2024 ## The media R;pple was featured across a range of channels - including trade media, mainstream outlets, podcasts, and webinars - adding our voice to timely and topical conversations while raising awareness of suicide prevention. _Listen here_ Charity number: 1194331 Our Work in 2024 ## Partnerships that drive change Our vital work continued to be featured by our partners, customers, public and likeminded organisations, through interviews, articles, and video content. _Read here_ Charity number: 1194331 Our Work in 2024 ## Partnerships that drive change ## **Matthew’s Premier League grounds run** We were honoured to support Matthew Smith, founder of IfUCareShare charity, in his remarkable challenge - running 800+ miles between all Premier League football stadiums to raise awareness and funds for suicide prevention. Throughout his journey, Matthew wore a football shirt displaying the names of over 230 people lost to suicide, including Josh Hendy, Alice's brother and the reason for R;pple. This powerful tribute transformed each mile into a moving memorial, carrying forward the memory of lives lost while fighting to prevent future tragedies. Charity number: 1194331 Our Work in 2024 ## Social media growth R;pple's social media presence plays a pivotal role in promoting open conversations about mental health challenges and suicide, increasing awareness of mental health support services, and spreading the word about R;pple. Our primary platforms for engaging with our target audiences are LinkedIn, Instagram, and Facebook, and we are witnessing consistent, organic growth in our followers across these channels. This growth has been made possible through the creation of content aligned with our key themes, as well as the implementation of a diverse range of engagement strategies. In 2024, we observed a substantial surge in our followers on both LinkedIn and Instagram, with an impressive 28% and 24% growth, respectively. Charity number: 1194331 ## Our future ambitions We will continue to grow our network of partners, ambassadors, and influencers, and spread the message of hope through various platforms and activities. Our efforts will focus particularly on: - Educational institutions, going beyond the UK to reach the US; - Parents and guardians; - Individuals at higher risk of suicide, including young people, men, and those struggling with mental health conditions such as substance abuse, eating disorders, gambling addiction, and more; - High-risk industries like sports, construction, and veterinary; - Authorities and public service providers. Going forward, we will feature more R;pple voices, including team members, advisory board members, and customers, to increase our reach and authenticity. By showcasing these diverse voices, we aim to strengthen engagement, build trust, and inspire action. Charity number: 1194331 ## Our Work in 2024: Goal 4 ## Strategic Goal 4) ## Advocate for improvements to online safety legislation.​ At R;pple, we believe that technology must be used as a force for good, to protect, not to harm. Over the last few years, the UK has faced political turmoil surrounding the Online Safety Bill, yet as a society, we still have not gone far enough. Too many lives continue to be lost because online environments remain unsafe, unregulated, and unaccountable. ## **We cannot continue to accept this.** All platforms, big or small, and every individual involved in shaping the digital world must be held responsible for the impact of their actions online. The wellbeing and safety of users, especially our most vulnerable, must come before profit, politics, or convenience. That is why Ripple Suicide Prevention is not just supporting those in crisis. We are advocating for systemic change. We are working at the highest levels to ensure that legislation is strengthened, accountability is enforced, and online safety becomes a non-negotiable standard across every corner of the internet. Through the work of our charity and our technology arm, we are leading the way in using innovation and artificial intelligence to detect, prevent, and respond to online harm, while continually pushing for a safer and more compassionate digital world. Because saving lives online is not optional. It is our responsibility. Charity number: 1194331 Our Work in 2023 ## Voice for change R;pple joined forces with The Mental Health Foundation and over 10 other leading organisations calling on the government to urgently regulate the most dangerous online forums that promote and glorify suicide and spread hate. _Read the letter here_ Charity number: 1194331 ## Our Work in 2024 ## Voice for change Alice Hendy MBE joined Tim Muffett on BBC News to discuss measures against harmful online content, after Ofcom launched their latest online safety rules for tech platforms. In line with Ian Russell from the Molly Rose Foundation and other bereaved families, she highlighted the scale of the problem and the urgency to act now. “My hope is that all of us coming together as a collective will make our voice louder and encourage the government to act now.” - Alice Hendy MBE _Watch here_ Charity number: 1194331 ## Our Work in 2024: Goal 4 ## Our future ambitions This year we put huge amount of time and effort trying to contact social media and tech companies (including Meta, TikTok, Snap Inc., YouTube, Twitter, Google and Microsoft) to join forces with R;pple and protect more people from harmful online content. Getting to the safeguarding teams is almost impossible – we have went through filling out endless forms, receiving emails informing us that the email they told us to contact 'is no longer monitored', receiving more emails informing us that we 'won't receive a reply', directing us to download their apps as opposed to re-routing us to the safeguarding team. This is not the first time we are trying to contact them and not the first time our efforts are in vain. We will continue trying different routes until the tech giants take their share of responsibility to protect the billions of people using them. We will further expand our efforts by reaching out to Spotify and Amazon to reduce the harmful content they host on their platforms. We will continue supporting the petitions and initiatives of like-minded organisations and will re-launch our own public petition addressed to major social media and tech companies. Together, we can achieve what now seems impossible. Charity number: 1194331 R;pple Governance and Fundraising Governance The Charity is controlled by its governing document, a deed of trust, and constitutes an unincorporated charity under the Charities Act 2011. ## The Trustees Ripple Suicide Prevention is governed by a board of trustees, each of whom has been personally touched by suicide and are appointed by ordinary resolution of the members. The Trustees have paid due regard to guidance issued by the Charity Commission in deciding what activities the Charity should undertake. The board of trustees is responsible for our governance and the strategic direction of the charity as well as supporting the Chief Executive in delivering on our key priorities. Our trustees devote their passion, skills, time and commitment to help us save lives. They share a clear determination to give people hope and prevent other families going through the heartache that many of them have experienced by working tirelessly to share the R;pple message and helping to change behaviours across communities. “R;pple exists as a safety net for people in crisis, searching for ways to harm themselves. Sadly, online safety legislation lags behind developments in technology, particularly for social media platforms and AI. R;pple is working hard to spread the safety net far and wide, now looking to integrate with as many platforms as possible. Our 2025 target of 5 million weekly active users will lead to at least 150 saved lives – this is what drives us each and every day.” - **David Savage, Trustee, CTO** David Savage “The R;pple tool has a proven history for saving lives. The tool helps redirect someone searching for harmful content to immediate support resources. As the charity grows, more help and support can be provided to protect anyone when searching for negative content online.” **- Laura Pike, Trustee** Laura Pike “In a world filled with stresses and pressures driven by everything from financial difficulties to social media, R;pple acts as a line of defence in helping people who may be in their darkest times. We’ve already seen how important R;pple has been in intervening on a significant number of occasions and stopping the worst from happening.” **- Becci Isaac, Trustee** Becci Isaac Charity number: 1194331 Fundraising ## Overview The need for our work has been steadily rising, especially as mental health challenges and suicide rates are a growing concern within the society. We assess our strategy on a regular basis to ensure that our projections remain aligned with our past performance, the external opportunities, and our ambitions as a charity. Fundraising plays an essential role in our mission as it fuels our growth and development, enabling us to safeguard more people from harmful online searches. Fundraising standards Fundraising operational policies are in place for all of our main fundraising areas: corporate fundraising, community and events fundraising and direct marketing. Ripple Suicide Prevention Charity is registered with the Fundraising Regulator and adhere to the Code of Fundraising Practice. We comply with the latest fundraising standards and continue to monitor amendments to the Code to make sure we stay compliant, and our operational policies and practices are regularly updated in line with the standards. Partnership fundraising Working with charitable trusts, companies and statutory funders who want to invest in improving mental health. Some of these funders specify how they want their money to be spent, and we work with others to identify spending priorities. This includes working with individuals donating larger sums of money. Charity number: 1194331 ## **“** Smart Money People is proud to have supported R;pple at both our British bank awards and Insurance choice awards. R;pple’s vital mission to provide lifesaving interventions for those in crisis is one we deeply value, addressing an urgent need with innovation and compassion. R;pple has been our chosen charity for 2024, allowing us to highlight their offering so our award guests can support via donations. We encourage other organisations to join us in supporting this vital cause, to help make a real difference in people’s lives." Charity number: 1194331 Fundraising ## 2024 Funders We are incredibly grateful to all organisations that supported us through grants, donations, and fundraising activities. Their trust and generosity empower R;pple to continue saving lives and driving meaningful change. A heartfelt thank-you to all who stand beside us: Charity number: 1194331 ## **“** Beals Wealth Management has proudly stood alongside Ripple Suicide Prevention, helping to raise awareness and vital funds for this life-saving cause.​ From conquering Mount Snowdon, to Mark’s Dolomites challenge, to unforgettable charity football games like Josh’s Game and matches against Ripple FC — every step, every match, every challenge has been about coming together for something bigger than ourselves.​ At Beals, we truly believe financial services firms like ours can play an important role by showing up, speaking out, and supporting mental health. It's an issue that touches everyone — and sometimes all it takes is a little encouragement to start a conversation." Charity number: 1194331 Our Work in 2024 ## The events In honour of Josh and support R;pple’s vital cause, **The R;pple Effect** event was a night of remembrance, a celebration of hope, and an inspiration for action. November 25, 2024, marked another sorrowful year since we lost Josh - the reason R;pple was created - and our ongoing guiding light. It’s an anniversary no one ever wants to face, and through all that we do, we strive to prevent other families from enduring such a devastating loss. We are immensely grateful to our friends, partners and supporters who joined us for the R;pple Effect Event to honour the memory of Josh and support R;pple’s vital cause. Charity number: 1194331 ## Fundraising ## WHUF & R;pple Football Tournament R;pple and the West Ham United Foundation hosted our first-ever five-a-side football tournament in partnership with West Ham United FC and Shawbrook Bank. - Supported by 200+ players and organisations - Joined by former Hammers Matt Jarvis, Stuart Slater and more - SkySports coverage - Sponsored by Shawbrook Bank, Brickflow, LDS, AWH, Kwits, Westminster Consultants - Over £23,000 raised for R;pple and WHUF ## Watch the full story Charity number: 1194331 Fundraising ## R;pple FC R;pple FC was set up by the R;pple volunteer and family friend Harrison Read who donates a huge amount of his spare time into arranging training sessions and matches against other charity teams, where the game takes place in a friendly and social environment and any funds raised are split between the two charities. “R;pple FC isn’t just about football — it’s about community, connection, and conversation. We give players a safe space to belong, be active, and open up about the challenges they face. Every match we play helps raise awareness for mental health and suicide prevention, while raising funds for R;pple’s vital work. Harrison Read R;pple FC Manager **Charity number: 1194331** Fundraising Strategies ## Public fundraising R;pple has been raising funds from members of the public and supporters who make one-off or regular donations through established platforms like JustGiving and GoFundMe. Charity number: 1194331 **“** "I’ve been doing 24-hour gaming streams for R;pple for three years now - not just because it’s a great cause, but because it’s something I’ve lived through myself. I know firsthand the ripple effect suicide has on friends and family of victims, so anything I can do to prevent that pain for others is worthwhile."​ **Sean Green (Cena Wow)** Charity number: 1194331 ## Fundraising ## Community and events Throughout the year, our incredible supporters have gone above and beyond to fundraise for R;pple - running marathons, hosting events, taking on personal challenges, and finding creative ways to spread hope and awareness. Their passion and dedication make our life-saving work possible, and we can’t thank them enough! ## Some of 2024’s fundraising activities: Fay Greave’s Machu Picchu Charity Treck Smart Money People’s Awards nights Dan Arnold’s Ultra White Collar Boxing Wellity’s Awards nights Equinix’s team 22k London walk Sukhy Hogwood’s Charity Run The Life Jacket campaign Cena Wow 24-hour gaming tournament Cocoon Aftercare Christmas fundraising Charity number: 1194331 R;pple Financial Review ## Financial Review It is the policy of the Charity that unrestricted funds which have not been designated for a specific use should be maintained at a level equivalent to between three and six-months’ expenditure. The Trustees considers that reserves at this level will ensure that, in the event of a significant drop in funding, they will be able to continue the Charity’s current activities while consideration is given to ways in which additional funds may be raised. This level of reserves has been maintained throughout the year. David Howard LLP were appointed as the charity accountants during the year. This report has been prepared in accordance with the Statement of Recommended Practice: Accounting and Reporting by Charities (issued in March 2005). |Charity name|Ripple Suicide Prevention Charity| |---|---| |Other name the charity uses|R;pple| |Registered charity number|Charity number: 1194331| |Charity’s principal address|Floor 4, Silverstream House
Fitzroy Street
Fitzrovia
London
W1T 6EB| Charity number: 1194331 Financial Review R;pple IUPPLE SIJICIDE PREVENTION CILIIUTY STATEMENT OF FINANCIALACTIVITIES INCLIJDING INCOME AM) E￿E1￿￿[TITRE ACCOUNr FOR THE YEAR ENDED 31 DECEMBER 2024 [Tnresti'ictedlJnresti'icted funds funds 2024 2023 Notes Income and endow'ments fi'om: Donations and legacies Charitable activities Inveslmenls Other income 106,571 172,600 9,090 248 224,343 -3.38,771 Total income 288,509 56.3,114 enditui'e on: Charitable actiN'ities 451.84.3 261,288 Net (eipenditui'e)lincome foi. the I'earl Net movement in funds (16.3,-3.34) -301,826 Fund balances at l January 2024 6.31.059 -329.2.3.3 Fund bttlances at 31 December 2024 467,725 6.31.059 The statement of financial activities includes all gains and losses recognised in the year. All income and expenditure derive from continuing activities. Charity number: 1194331 Financial Review R;pple RIPPLE SUICIDE PREVENtION CHARITY BALANCE SHEET ASA T 31 DECEMBER 202J 2024 2023 Notes Flxed assets Taiigible assets Ulllisted slikll'es investmellt 13 14 11,012 1.000 13.727 12,012 13,727 Current assets Stocks Debtors Casli at bailk and lli halld 4.770 19.205 447.825 -5,292 41.716 562,370 16 471.800 609,378 Credltors: amounts falllng due Jvlthln one year 17 (16.087) 7,9.54 Net ClllTent assets 4.55,713 617.332 Total assets less current Ilabllltles 467,725 631,0.59 Income funds u￿"eS￿.1Cted fiuids 467.725 631.0.59 467,72.5 631,0.59 Charity number: 1194331 Financial Review R;pple RIPPLE SUICIDE PREVENTION CHARITY STATEIIENT OF CASH FLOWS FOR THE TrEAR ENDED 31 DECEMBER 2024 2024 2023 Notes Cash floivs from operatlng actlvltles Cash (absolbed by)/geneiated fro opei.atioiis 20 (121,927) 268,236 Investlng actlvltles ll"cliase of tallgible fixed assets Pi"oceeds froiii disposal of tallgible fixed assets cliase of iiivestiiieiits ivestllleiit llicoiiie ieceived (1,701) (1,214) 994 (1,000) 9,090 Net cash generated from/(used In) Investlng actlvltles 7,383 (1,214) Net cash used In financlng actlvltles Net (decrease)/lncrease In cash and cash equlvalents (114,-544) 267,022 Cash aiid cash eqiiivaleiits at begI￿ling of year -562,370 476,023 Cash and cash equlvalents at end of year 447.82.5 562,370 Charity number: 1194331 Financial Review R;pple RIPPLE SUICIDE PREVENTION CHARITY NOTES TO THE FtNIlNCIAL ST.4TEMENTS FOR THE TrEAR ENDED 31 DECENIBER 202J Accountlng policies 1.1 Accountlng conventlon The fuiancial statenients have been prepared in accoi'dance with the charity's governing dociullellt, the Chai"ities Act 2011. FRS 102 "The Fli￿liCial Reportiiig St￿Ida[d applicable in tlie UK alld Repiiblic of 'elaiid" ("FRS 102") and the Charities SORP "Accoiwtillg and Repoitillg by Chaiities." Statemeiit of Recoiiiiiieiided Practice applicable to cliarities prepaiiiig tlieir accOl￿tS iii accordaiice witli tlie Fiiiaiicial Reporting sta11d￿d applicable in the UK and Repiiblic of Ireland (FRS 102)" (effective l Jalluary 2019). Tlie cliai.ity is a Thiblic Beiiefit Eiitity as defiiied by FRS I02. The fiiiallcial stateillents have depa11ed from the Charities (AccOl￿tS and Reports) Regiilatiolls 2008 oiily to the exteiit reqiiired to provide a Inie aiid fail view. Tliis depaittlre I￿5 iiivolved followiiig tlie Stateiiieiit of Reco1￿)]elIded Practice for charities applying FRS 102 lather tlian the veisioii of the Stateiiieiit of Reco1]￿]elided Th"actice wliicli is referred to iii tbe Re￿lIatiO1]S biit wliicb lias Sllice beeii withdrawii. Tlie flliaiicial stateiiieiits ale pi"epared lll Stei"liiig, whicli is tlie fillictioiial ciirreiicy of the cliarity. Molletaiy aiiioiiiits Ill tliese fillallcial stateillents are rO￿]ded to the nearest £. Tlie flliaiicial stateiiieiits have beeii prepared ￿]de1. tlie liistorical cost Collveiitioii, [lllodified to lllcliide tlie revaliiation of freeliold properties and to iiicliide investnieiit properties aiid certain flliaiicial lllstiiuiiellts at fair valiie]. The prillcipal accOl￿tillg policies adopted are set out below. 1.2 Golng concern At tlie tiiiie of approving tbe f￿alICial stateiiiellts, the Tnistees have a reasollable expectatioll tliat the charity lias adeqiiate resoiwces to contiIiue lli operatio1￿1 existeiice for tlie foreseeable fiittire. Tliiis tlie Tnistees coiitllliie to adopt tbe goillg Collcern basis of accoulltillg ill preparillg tbe f￿anCIal stateiiients. 1.3 Charltable funds Ullrestt'icted fiiiids are available for iise at the discretloll of the Tnistees in fi￿beralice of their cbai'itable objectives. Restricted fi￿dS are siibject to specific collth'tions by donors as to how they illay be used. The piw)oses alld iises of tlie TeslTiCted fillids ai"e set oiit in the notes to tlie fiiiaiicial statellients. Elldownieiit fiinds are siibject to specific conditiolls by dollors that the capital miist be illailltailled by the charity. 1.4 Income Illcoille is recogllised wlien the charity is legally elltitled to it after aiiy perfOr￿auCe Collditions have been met, the aiiioiints call be measured reliably, and it is pi'obable that incoille will be i'eceived. Cash donations are recog]ised Oll receipt. Othei donations are iecognised once tbe cliarity lias beeii llotified of the donation, Iwless peifonllance Conditions requlle defeiTal of the ￿n011nt. IllCO]ne tax recovei.able ill relation to donations ieceived i]lld￿ Gift Aid or deeds of covenant is recogllised at the time of the dollation. Charity number: 1194331 Financial Review R;pple RIPPLE SUICIDE PREVENTION CIL4RITY NOTES TO THE FINLNCIAL STATEMENTS (CONTINLED) FOR THE YEAR ENDED 31 DECEIVBER 202J Accountlng pollcles (Contlnued) Legacies al'e recognised on receipt or othenvise if the charity has been notified of all impending distribiition, the aiiioiiiit is known. and receipt is expected. If the amoiillt is not kiiowll, the legacy is treated as a contiiigellt asset. 1.5 Expendlture ExpeiidItt￿e is recogiiised Ollce tlieie is a legal or collstnictive obligatloll to ts"aiisfer ecoiioillic beiiefit to a tliii'd paity, it is pi'obable tliat a traiisfei. of ecoiioillic benefits will be i'equiied lli settleillellt, ￿]d the amol￿t of the obhgatloll c￿1 be illeasured iehably. Expeiidittire is classified by activity. The costs of eacli activity ai"e iiiade lip of tlie total of direct costs aiid sliai'ed costs. iiicliidiiig siippoit costs iiivolved iii illideitakn.iig eacli activity. Direct costs attribiitable to a Sillgle activity al'e allocated dii'ectly to that activity. Sliared costs wliich coiitt"ibiite to iiiore tliall oiie activity aiid siipport costs which are not atttibiitable to a Sillgle activity are apportlolled betweeii tliose activities on a basis coiisisteiit witli tlie iise of resoiiices. Centi-al staff costs are allocated oil the basis of tlliie speiit, alld depi"eciatlOll cliaiges are allocated Oll the poilioll of the asset's iise. 1.6 Tanglble flxed assets Tallgible fixed assets are illitially ineasured at cost alld subseqiieijtly meas￿"ed at cost or valiiatloll, llet of depreciatioii and aiiy impalliiient losses. Depieciatioii is recogiiised so as to write off tbe cost or Vall￿tIOn of assets less their residiial valiies ovei" tbeii usefiil lives oll the followillg bases: Eqiiipi]]eiits Motor vehicles 2.5 % rediicllig balance 2.5 % rediicllig balallce Tlie gain or loss aiisllig on the disposal of an asset is detennilled as the difference between the sale PLoceeds and the caiiying valiie of the asset, and is recogllised ill the state￿ellt of flllallcial activities. 1.7 Flxed asset Investments Fixed asset investments are initially measl￿ed at transaction price excliidillg transaction costs, and are siibseqiieiitly measl￿ed at fair valiie at eacli reportiiig date. Clianges in fair value are iecogiised in iiet incoiiie/(expendltt￿e) for the year. Trallsactloll Costs are expensed as inciiiTed. 1.8 Impairment of r￿ed assets At each reportllig elld date. the charity reviews the carrying amoimts of its tangible assets to deterniine whether tbeie is ally illdicatloll that those assets have siiffered all impai[￿ellt loss. If aiiy siich llidicatloll exists, tlie recoverable aiiioilllt of the asset is estiniated ill ol'der to detenillne the exteiit of the inipaiiillent loss (if any). Charity number: 1194331 Financial Review R;pple RIPPLE SUICIDE PREVENTION CIIARITY NOTES TO THE FIN￿NCIAL STATEMENTS (CONTINLED) FOR THE YEAR ENDED 31 DECEMBER 2024 Accountlng polficles (Contfinued) 1.9 Stocks Stocks are stated at the lower of cost and estimated selling price less costs to cotnplete and sell. Cost coinpi.ises dllect illatei'ials ￿]d, Ivheie applicable. direct laboiir costs alld those oveiheads that bave been lliciin'ed lli bi'iiigiiig the stocks to tliell. piesellt locatioll alld collditioii. Iteills held foi distribiitioii at llo or lloiiiiiial coiisidei'atloll are illeasill'ed the loiver of l'eplace￿ellt cost alld cost. Net realisable valiie is the estill￿ted selliiig price less all estin]ated costs of Coillpletioii aiid costs to be lllCUiI'ed lli im￿Leti￿g. sellillg alld distiibutioll. 1.10 Cash and casb equlvalents Casli aiid casli eqiiivaleiits iiicliide casli in liaiid. deposits lield at call witli bal￿s. otliei. sliort-tenii liqiiid investiiieiits witli oiigiiial iiiattiiities of tliree illolltbs or less, and bai)k ovei"th"afts. ovei"drafts are sli0￿1 witlilli bon'owliigs iii ci]n"eiit liabilities. 1.11 Flnanclal Instruments Tlie cliaiity lias elected to apply tl)e piovisioiis of Sectioii I I 'Basic Fiiiaiicial Iiistnuiiellts, and Section 12 '0tliei' Flliaiicial IIistnuiieIits Issiies, of FRS 10? to all of its fiiiaiicial iiistnlliieiits. Fiiiaiicial iiistnuiieiits ￿'e recO￿lised ill tlie cbaritys balaiice slieet wlieii the charity becoiiies paity to tlie coiitractt￿l pi.ovisioiis of tlie llisttiiiiient. Fiiiaiicial assets and liabilities are offset. witli tlie net aiiioimts preseiited in the fiiiaiicial stateiiieiits. wlieii tliere is a legally eiiforceable rigbt to set off the recO￿llsed aiii0i￿tS alld there is ali llltelltion to settle oil a iiet basis or to i-ealise the asset and settle tlie liability siiiiultaiieously. Basicfiiiaiicial assels Basic fiiiaiicial assets. wliicli incliide debtoi"s and cash alld bal￿ balallces, are illitially iiieasiwed at 'aiisactioii price llicliidllig traiisaction costs aIid are siibseqiiently carried at ainortised cost Ilsllig the effective illterest lllethod ill￿esS the aiTall2eillellt Collstittites a f￿alICI￿2 trallsactloll. wbeie the tt-aiisactioii is iiieasill-ed at tlie pi-eseiit valiie of tlie fiittire i'eceipts discoiiiited at a iiiai-ket late of illtei-est. Fiiiallcial assets classified as receivable witliiii oiie year ￿"e llot ￿li01￿1sed. Basicfinaneial liabililies Basic f￿anCIal liabilities. incliiding creditors and bank loans are initially recognised at traiisaction price iillless the a￿.allge￿ellt Constitutes a f￿anCillg ti"allsactlOll. wbei"e the debt illStIlUllellt IS llleasiii'ed at the pi-eseiit valiie of the fiittii-e payiiieiits discoiuited at a illai-ket l-ate of illterest. Fillaiicial liabilities classified as payable within oiie year ale llot aniortised. Debt illstnllllents are subsequently c￿Tled at amortised cost, using the effective illterest late method. Ti"ade ci"editors are obligations to pay foi goods or services that have been acqiiired ill the oi"dinary coiuse of operatlolls from siipplieis. Amounts payable are classified as curreiit liabilities if payment is diie withill one year or less. If not. they are presellted as non-cU￿e￿t liabilities. Trade creditors are recognised initially at transaction price and subseqiielltly measiwed at amortised cost Usillg the effective interest lllethod. Charity number: 1194331 Financial Review R;pple RIPPLE SUICIDE PREVENTION CHARITY NOTES TO THE FINLNCIAL STATEMENTS (CONTINUED) FOR THE YEAR ENDED 31 DECEMBER 202J Accounttng polficles (Contlnued) Derecogiiilion offiiiaiicial liabililies Finaiicial liabilities ale dei"ecogiised whell the charity's colltt"acttial obligatiolls expire 01 are discharged or cancelled. 1.12 Employee benefits The cost of aiiy illiiised lioliday eiititlelliellt is 1"eco￿lIsed lll tlie period ill wliich tlie eillployee's seivices ale i'eceived. Teiiiiiiiation beiiefits ale reCo￿lIsed iiilliiediately as an expeiise wheii tlie cliarity is deillollstiably Collllllitted to tel￿Illate the ell]ploiqllellt of all ell]ployee or to piovide tenllillatloll bellefits. 1.13 Retlrement beneflts Payilleiits to defiiied coiitribiition retireiiiellt benefit scheiiies are charged as expellse as they fall due. Crltlcal accountlng estfimates and Judgements In tlie applicatioii of the charity's accoillltillg policies. the Tiiistees ale reqiiired to niake jiidgeiiiellts, estllllates aiid assillllptioiis about the canyllig aii)Ollllt of assets alld liabilities that ale iiot readily appaiellt from otlier sol￿Ces. The estllllates alld associated assiiillptions are based on lll'stoi'ical expeiiellce alld otljei factors that are coiisideied to be i'elevallt. Acttial iesiilts iiiay diffei" froiii tliese estllllates. The estllllates alld iu]derlyillg assillllptions are i'eviewed Oll all Ollgoillg basis. Revisiolls to accoi]lltiiig estiinates ale recogllised iii tlie period lli whicli the estiinate is revised where the revisioIi affects oiily that period. or ill the pei'iod of tlie revisioll alld fiiftll'e pei.iods where tlie revisioll affects botli ciiiieiit aiid futtwe pei"iods. Donatfions and legacles Total Total 2024 2023 Donations and gifts 106,571 224.343 Charity number: 1194331 Financial Review R;pple RIPPLE SUICIDE PREVENTION CIIARITY NOTES TO THE FINANCL4L sTATE￿IENTs (CONTINLED) FOR THE YEAR ENDED 31 DECEMBER 202J Charitable activities 2024 2023 Cliaritable activities Othei. llicome 116.523 56,077 338.771 172,600 338.771 Investments Total Total 2024 2023 iterest receivable 9.090 Otber Income Tolal Total 2024 2023 Net gaiii oil disposal of t￿igible fixed assets 248 Charity number: 1194331 Financial Review R;pple RIPPLE SUICIDE PREVENTION CIL4RITY NOTES TO THE FINANCIAL STATEMENTS (CONTINLED) FOR THE YEAR ENDED 31 DECEMBER 2021 Charltable actlvltles 2024 2023 Staff costs Depreciation alld llllpalllllellt uchases Closiiig stock 178.729 3,671 28.847 (4,770) 103.160 6.112 (5,292) 206,477 108.556 Gi"allt fiuidiiig of activities (see note 8) 1.8.50 Sliare of siippoit costs (see llote 9) Sliare of goveiiiance costs (see note 9) 243.126 2.240 149.370 451,843 261,288 Charltable and Polltlcal Donatlons 2024 2023 Solent spoits spollsoiship Aldiligboi￿lle Tiiist 3_50 1,8.50 Charity number: 1194331 Financial Review R;pple RIPPLE SUICIDE PREVEYtION CKIRITY NOTES TO THE FINANCIAL STATEMENTS (CONTINL ED) FOR THE YEAR ENDED 31 DECEMBER 202J Support costs Support Governance costs costs 2024 Support Governance costs costs 2023 IT software and coiisiiiiiables Staff tralliiIig Legal alld piofessioiial fees Repairs & n￿￿)tellaIjce isiu'aiice Adveitisiiig Pi-iiitiiig. postage aiid statioiieiy Travel ￿]d silbsist￿]ce Licellces aiid siibscriptioiis Siiiithy expeiises 94.201 704 94.201 704 50.909 750 50.909 750 4.605 5.368 1.312 108.424 4.605 5.368 1.312 108.424 378 3.263 1.090 68.371 378 3.263 1.090 68.371 706 24.913 706 24.913 101 22.-5 l 8 101 22.-Sl8 1.754 1.139 1.264 726 1.264 726 1.139 Accoiuitaiicy fee 2.240 2,240 1,-fj12 1,512 243,126 2.240 245,366 149.370 1.-512 150,882 Analysed between Chaiitable activities 243.126 2.240 245.366 149.370 1.-512 I50,882 Goveniaiice costs llicliides paynients to tl)e aiiditors of £2.240 {2023- £1.5 l 2) for aiidit fees. 10 Trustees Tnistees were reimbiirsed for expenses incliidiiig travel and siibsistence and general expeiises, totalling £Nil (2023: Nil) tnistees diiriiig tlie year. 11 Employees The average monthly lli]￿be[ of employees di￿illg the yeai was". 2024 Number 2023 Number Charity number: 1194331 Financial Review R;pple RIPPLE SUICIDE PREVENTION CllAR￿Y NOTES TO THE FINLNCIAL STATEMENTS (CONTINUED) FOR THE YEAR ENDED 31 DECEMBER 2024 11 Employees (Continued) Employment costs 2024 2023 Wages alld salaiies Social seciiriry costs Otlier peiisioii costs 163.930 11,358 3.441 9.5.110 -5.197 178.729 103.160 There were no employees whose anniial reMi￿eratIon was more than £60,000. 12 Taxatlon The cliaiity is exeiiipt froni tax on incoiiie aiid gaills fallllig withiii sectioii 505 of the Taxes Act 1988 or section 252 of the Taxatioiiof Cliargeable Gains Act 1992 to the exteiit tliat tliese are applied to its chaiitable objects. 13 Tanglble flxed assets qulpments Motor vohlcles Total Cost At l Jalliiaiy 2024 Additlolls Disposals 11,701 1.701 (994) 12.995 24.696 1,701 (994) At 31 Decelliber 2024 12,408 12,995 25,403 Depreclatlon and Impalrment At l Jalliiaiy 2024 Depieciatloll cbaiged ill the year Eliiiiillated in respect of disposals 10.969 3,670 (248) 1,843 (248) 1.827 At 31 DeCe￿be[ 2024 6,879 14,391 Carrylng amount At 31 Deceinber 2024 5,483 11,012 At 31 DeCe￿be[ 2023 6.418 7.309 13.727 14 Fixed asset investments Charity number: 1194331 Financial Review R;pple RIPPLE SUICIDE PREVENTION CHARITY NOTES TO THE FINANCIAL STATEMENTS (CONTINUED) FOR THE YEAR E]VDED 31 DECEMBER 202J 14 Fixed asset investments (Continued) l-nllsted Investments Cost or valuatlon At l Jalliiary 2024 Additioiis 1,000 At 31 December 2024 1.000 Carrylng amount At 31 Deceiiiber 2024 1.000 At 31 Deceiiibei. 2023 IS Stocks 2024 2023 Fillislied goods and goods for resale 4,770 5,292 16 Debtors 2024 2023 Amounts falling due Jvithin one year: Trade debtors Odier debtois Prepaymellts alld acciued income 18,642 11.226 30.000 490 563 19,205 41.716 Charity number: 1194331 Financial Review R;pple RIPPLE SUICIDE PREVENTION CIL4RITY NOTES TO THE FINLYCIAL STATEMENTS (CONTINUED) FOR THE YEAR ENDED 31 DECEIVBER 202J 17 Creditors: amounts falling due within one year 2024 2023 Notes Other taxation and social sec1￿lty Defeffed llicoille Trade creditors Accnials aiid deferred illcoiiie 897 1.944 11,706 (9.354) 18 1.400 16.087 (7.954) 18 Deferred Income 2024 2023 Otliei. deferred iiicoiiie 1.944 19 Related party transactlons Tliei"e wei"e llo disclosable i"elated party trallsactlolls diwiiig tlie yeai (2023 - iiolle). 20 Cash generated from operatlons 2024 2023 (DefiCit)/su￿uS for the year (163,334) 301,826 Adjiisttllents foi.: ivesttiieiit illconie recO￿lised lll Stateniellt of fmallcial activities Gaiii oll disposal of tall2ible f￿ed assets Depi"eciatioll aiid i]llpalllllellt of tallgible fixed assets (9.090) (248) 3,671 4.576 Movements ID working capital. Decieasel(illcrease) iii stocks Decreasel(illcrease) in debtors ici'ease/(decrease) lli creditors Inci"ease in defeiTed illCo￿e -$22 22,-511 22,097 1,944 (344) (31.643) (6,179) Cash (absorbed by)Igenerated from operations (121,927) 268,236 21 Analysis of changes in net funds The charity had no debt diwllig the year. Charity number: 1194331 ## Thank You! At R;pple, we exist to reach people when they need it most. Through our technology, guidance, and education, we bring hope to those who feel lost, offering a clear route to support when it matters most. Our mission is simple: to use technology for good, protecting children, students, employees, and communities across the UK and beyond. This year has seen R;pple continue to grow its voice and impact. From powerful media coverage and national speaking engagements to direct conversations with Government, our message is being heard louder than ever. Every story shared, every discussion sparked, and every hand raised in support brings us one step closer to a safer online world. The need for our work has never been greater. Too many people are still reaching crisis point without the right help, and we refuse to stand by and let that continue. R;pple is leading the way in changing how support is offered online, ensuring that no one searching for help is met with silence. None of this would be possible without our incredible fundraisers, donors, and supporters. Your kindness powers everything we do. Whether you ran a marathon, hosted an event, shared our message, or made a donation, you have helped us save lives. From the bottom of our hearts - thank you. Together, we are creating real change and proving that hope can begin with just one click. **Ian Hendy** Admin Coordinator R;pple Suicide Prevention Charity ## Contact Us Website Link Facebook Link LinkedIn Link Instagram Link R;pple Demo Link Contact form Link Charity number: 1194331 ® #