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2022-12-31-accounts

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The Annual Report 2022

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© Ripple Suicide Prevention . 2021

Contents

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||| |---|---| |Item Page Number| |Introduction|4| |Who we are|5| |Our Values|6| |Public Benefit|6| |Governance|7| |Charitable Objectives|7| |Our Strategy|8| |An Additional Layer of Support|11| |Mental Health Support|12| |Our Supporters & Partners|14| |Our Funders|15| |Our Impact in 2021|16| |Social Media Presence|17| |Our Team|18| |Our Development|21| |Our Media Publicity|22| |Recognition|23| |Stakeholder Engagement|25| |Fundraising Strategy|29| |Thank you for raising vital funds|30| |What’s next?|33| |Our Income|34| |Financial Statements|35| |Final Word|44| |Contact Information|45| |Contact Us|46|

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“There are 1.2 million internet searches for ways to take your own life every month ”

Suicide Forum

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© Ripple Suicide Prevention . 2021

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Introduction

When I publicly launched R;pple in December 2020, I was a one person team with a big idea: to bring free digital intervention via a range of mental health support options to anyone in who is struggling to cope. Since then, we’ve swiftly grown to become an essential 24/7 mental health support signposting service.

We offer a secure and free platform for confidential signposting support following a harmful online search. Our innovative technology has provided positive early intervention for many, taking the pressure off other services and in some cases deescalating suicide risk. A large percentage of these redirections have taken place in the time of Covid-19, and it is clear that the pandemic and its aftermath have had a huge impact on mental health that’s likely to be enduring, particularly for the younger generation.

This report looks into what we’ve uncovered and learnt during our year in operation We take into account data insights from analysis of our anonymised dataset, as well as stories and feedback from our users themselves, who have found the courage to take a positive step forward and utilise R;pple for support.

As we make progress, we’re looking to use our data driven analysis and clinical expertise to keep improving the R;pple technology offering to reach new audiences.

In addition, we will seek to develop new, pioneering products and services that meet underserved needs and improve the mental health of the population, through the power of technology.

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Who we are

The Why The What The How

Alice Hendy lost her only sibling, her brother Josh, on 25th November 2020 to suicide at 21 years old.

Josh had been researching techniques to take his own life via harmful internet searches. The content available online following a search of this nature currently provides mental health support in one format; a helpline.

To ensure more help and support is given to individuals searching for harmful content online, Alice set up R;pple Suicide Prevention, which became a charitable organisation on 4[th] May 2021.

R;pple is an online interceptive tool designed to ensure more help and support is provided to individuals who are conducting searches relating to self-harm or suicide.

R;pple provides an immediate, vibrant display on a user’s device once they have been flagged as searching for online content relating to self-harm or suicide, and consists of a message of hope as well as a selection of mental health resources in a range of different communicative options (call, text, webchat) from free, established and 24/7 charity services.

The aim is for R;pple to be reactive as opposed to proactive. As a result, a phased approach to roll out R;pple across a wide range of platforms and infrastructures is present. The R;pple tool will be available in the following stages:

Our Product

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Our Values

We’re not afraid to speak up

We know what needs to change because people tell us. If they raise their voices, so do we.

We’re optimistic

Things get tough, but we never forget to celebrate progress and never stop looking for practical ways to make things better.

Kindness is our strength

Everything we do, we do with love, care and compassion.

Public Benefit

There is an inherent public benefit in the prevention of suicide and promoting a richer, better informed, empowering conversation around mental health.

The trustees have referred to the Charity Commission’s general guidance on public benefit when reviewing the charity’s objectives and activities and when planning for future activities. The trustees have given due consideration to the Charity Commission’s published guidance on the Public Benefit requirement under the Charities Act 2011.

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Governance

R;pple is governed by a board of Trustees each of whom have been personally touched by suicide. “

What a great tool. If it helps just one person change their mind in their darkest hour, then it has worked.

The board of Trustees is responsible for our governance and the strategic direction of the charity as well as supporting the Chief Executive in delivering on our key priorities.

This year, our Trustees have devoted their it has worked. passion, skills, commitment and time to prevent suicide. They share a clear determination to give people hope and prevent other families going – R;pple through the heartache that many of them have supporter experienced by working tirelessly to share the R;pple message and helping to change ” behaviours across communities.

Together they are helping to save lives.

Charitable Objectives

Maximise the number of educational sector organisations, businesses and parents who pro-actively install the R;pple tool on their laptop/desktop.

Maximise the number of people who utilise free, 24/7 mental health support services at a time when they are most vulnerable.

To hold tech giants and social media companies to account when allowing harmful online content to appear on their platforms.

Maximise the engagement of R;pple on Social Media (Facebook, Instagram, LinkedIn)

Raise awareness of mental health support services

Reduce stigma surrounding the topic of mental health

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Our Strategy

Since we launched, there have been huge changes in the world of mental health. The pressures people face have changed; awareness of the issues has grown but social stigma and misconceptions remain; and although the prevalence of mental health problems has increased, accessing services is as hard as ever.

R;pple has also grown. We’re a bigger, braver, more confident charity. We have a decisive view from a detailed strategic review of what needs to change and the role we can play in making that change.

Our strategy was developed alongside a range of mental health charities. It reflects these changing and uncertain times, as we continue to endure the impact of the coronavirus pandemic on top of the crisis in people’s mental health that was already present. We have:

A purpose: to redirect users carrying out harmful online searches to mental health support services in a way that suits them.

A vision: that no person feels alone with their mental health.

A mission: to make sure people get the mental health support they need, when they need it, no matter what.

Strate ic Goals g

R;pple commenced 2021 with the following strategic and operational goals:

Build awareness of suicide in the UK.

Build awareness of R;pple, the R;pple brand and its technology through increased campaign presence.

Increase service provision and support for those at highest risk of suicide through innovation and technology

Grow and operate an efficient, productive and well governed organisation

© Ripple Suicide Prevention Registered Charity Number :1194331

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R;pple is needed more than ever

Imagine feeling this hopeless, this desperate, this lonely. Imagine the courage it takes to tell someone and to ask for help. Imagine the devastation when, having reached out, the support you need just isn’t there.

Thousands of people living in the UK don’t need to imagine – this is their reality. In the UK alone, the number of young people in particular presenting at A&E with urgent mental health needs has tripled in the last ten years. In addition, a quarter of young women have a diagnosable mental health problem and suicide is the single biggest killer of boys and young men.

And these figures do not yet factor in the devastating impact of the coronavirus pandemic and the tsunami of mental health struggles we anticipate as a result.

The crisis in people’s mental health is well publicised. But behind each and every one of these statistics is a real life – a person who urgently needs help. Far, far too often, these people are simply not getting that help. And for many, it is already too late.

Through R;pple, we are changing this.

“ Just wanted to say what an amazing project this is. My daughter took an overdose last year but thankfully is still here with us. In the depth of the loss you are experiencing, you have managed to promote something to help others. Such an amazing idea. – R;pple supporter ”

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Searches for suicide hotlines have increased by 125% since January 2019 Semrush

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An additional la er of su ort y pp

R;pple provides an additional layer of mental health support for those who need it most, and appears at a time when they are most vulnerable; carrying out searches relating to self-harm or suicide online.

R;pple is quick and easy to install, and is available on the following browsers:

“ I lost my son at 20 years of age to suicide and I too discovered that he had researched methods on the internet. Your ingenious tech will throw a lifeline to those who are at risk and intervene in a positive way to divert them away from their desperation towards hope for a happier and fulfilling future. This is the most uplifting news I have had in a long time and for that I thank you whole heartedly – R;pple supporter ”

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Tech Develo ment p

Cyber Essentials Certified

2022 has seen R;pple become Cyber Essentials certified. The National Cyber Security Centre Government backed scheme allows us to reassure our users that we secure our IT against cyber attacks, commit to having cyber security measures in place, and have a clear picture of our cyber security level!

Expanding our compatibility

In April 2022, we launched R;pple on two additional browsers alongside our current offering on Google Chrome and Microsoft Edge by launching on Sarai and Mozilla Firefox.

Accessibility

The Web Content Accessibility Guidelines (known as WCAG 2.1) are an internationally recognised set of recommendations for improving web accessibility. This year, R;pple has been working to ensure our browser extension is accessible to everyone, including users with impairments to their:

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Goin Global g

Expanding worldwide

Throughout 2022, R;pple launched in 9 countries around the world, including England, Australia, New Zealand, Canada, US, Scotland, Ireland, Wales, South Africa.

By the end of 2022, we would have also deployed R;pple in the Netherlands, Belgium, France, Switzerland, Luxembourg, Germany, India, Italy, Japan, China, Portugal, Russia, Spain, Sweden, Tunisia, , Egypt, Algeria, Sudan, Saudi Arabia, Morocco, Libya, UAE, Kenya, Israel, Singapore, Taiwan,

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Mental Health Su ort pp

The online world is full of mental health As a mother of someone information and advice, but not all of it is “ who has been at that point helpful, easy to understand, correct or in their life, I can’t thank you even safe. That’s why our website and social media are an invaluable beacon of enough for the work you are trusted mental health support and doing and the lives that have guidance for everyone. changed because of it. Knowing there is a tool like We’re constantly updating and improving £XXX this out there so no one gets our site in response to user feedback and input from our visitors. This year we’ve a call to give them the worst Raised via fundraising efforts made the site faster, easier to navigate news of their lives is and added new features like interactive amazing, and I am in awe.” images. We’ve also made changes to ensure that we appear high up in relevant – R;pple supporter Google searches using Google Ad ” technology. Here are some more highlights: We created a promotion video about our story and concept, as well as lived in experience of mental ill health.

We launched a brand new website with interactive features and partnership integration.

We gained a social media presence on Facebook, Twitter, Instagram, LinkedIn.

We campaigned to Google to place an additional option of text support in their online OneBox – successfully.

We achieved over 850,000 downloads of R;pple and saved 24 lives due to R;pple intercepting a harmful online search.

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Searches for suicide methods have increased by 50% in the last 2 years Semrush

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© Ripple Suicide Prevention . 2021

16 Who has deployed R;pple? Universities Schools & Colleges UNveysJty , IVDuth<lln niversiiy Unlvenlty . LINCOLN UNIVERSITY OF GREENWICH v• WOODHOUSE C O L L E G E UNIVERSITYC Canterbury Christ Church Uni¥rtYsly HS DC AVANT & SOUTh WWNS COLLEGE Lancaster & Edirl)wgh Napier UNIVERSITY University ol Central L4rKJshir• Keele University YffjBERyST￿H the College Stwincent winstanley LEICESTÈIi Aston University NolliThJham UNIVERSITY FITZWILLIAM souih ssy collo* VNIVIR51TY OF LpillDII [ Fareham cd SALFORD c￿y COLLEGE IXVERTriAMPTON BirkbL'ck LAEIiDYL5) Univepiily of Sheffleld Unlverslty of Institute TRAFFORO L• STRODE College St And￿wS BANGOR Reading GQOUP Ptyl¥nouth 5kegness THE SIXTH FORM BOLTON rton Peveril Corporates & Charities OUTH CUMBRIA COLLEGE [indusi.pn] IT￿•h VNCaTI¢ Solent tIRE] NHS NHS Tfust NHS NHS Bassellaw Southern Health NMS Fwrthlwi Tiu51 RSA CHAMPION -9 Dorset Manchester Airport NHS 5wth W•M Lond¢)n RPC PREMIEIt LAW AC.ASTA- (STORM ¢DQBE peTAUK I m•mentum OWLBTON• 4. Sanctuary .￿GrOUp amey trinity INS OPHL NHS e•rkshirn Healthur• BarbourABI Leonard •4 Cheshire greencross fjIOBAI Save th• Chlldr•n R;pple-

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Our 2022 Funders

We are incredibly grateful to all of our funders for their financial contributions and donations. We would like to thank the following donors in 2022.

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Our Impact in 2022 18 850,000 19 3,200+ 1,500+ R;pple downloads Awards won Contacts engaged Businesses engaged 24 4,500+ 11M Lives Saved Harmful Searches Intercepted Countries with a R;pple presence People reached through PR R;pple-

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Social Media Presence

R;pple began a social media presence on LinkedIn, Instagram and Facebook. Since then, XXX people have followed R;pple through organic growth. Throughout 2022, R;pple will be continuing to grow our social media presence, with a particular focus on increasing our male following and resonating with the 18-24 age group through campaigns and informative posts to promote mental health and suicide prevention.

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R;pple Social Media Growth
2022
2021
0 2000 4000 6000 8000 10000 12000 14000 16000
LinkedIn Instagram Facebook
Age range of followers Gender of followers
65+
55-64
45-54
35-44
25-34
18-24
13-17
0 10 20 30 40 50
Age range of followers Male Female
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Our Team

Voluntary Support

R;pple is proud to run an active volunteer programme which this year had 16 regular and active volunteers. Throughout the year, we have shone a light on the volunteers who work behind the scenes on R;pple. The simple fact is, R;pple wouldn’t exist without each and every one of them. Not only are they skilled professionals, but they are all round amazing humans who have given up their time to support R;pple both personally and professionally.

Josh Hendy The Inspiration

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Our Devel ment op

Throughout 2021, extensive research and development was carried out to build the R;pple tool. The tool was reviewed by mental health professionals, clinicians, professors and lived experience panels and has been built on research and evidence in the field of mental health and suicide prevention. Below you will find our reasoning behind each component present on the R;pple tool.

Breathing Animation

Before the R;pple tool is presented to a user who has conducted a harmful online search, a short breathing exercise will be presented. You can reconnect with your breath with the process of inhaling and absorbing oxygen, then exhaling and ridding your body of carbon dioxide. Breathing exercises activate your parasympathetic nervous system, which helps quell physical and mental symptoms of anxiety. Research suggests that breathing exercises improve focus, especially on the way they influence brain activity in parts of the brain linked to attention.

Shout

According to the Shout Annual Report in 2020, text messaging has enabled a new and discreet way for those in need of mental health support to reach out for help. Nearly half of the people who texted Shout felt more comfortable texting than talking about private issues (48%). Texting offers them an alternative way to open up and share the problems they haven’t been able to speak out loud. It also gives people a valuable and lasting record of their action plan that they can return to whenever they need to, or use as a starting point for a conversation with a parent or GP.

Nature Imagery

Guided imagery (GI) has also proven to be effective for reducing anxiety symptoms. Thus, nature-based GI might help to overcome the limitation of access to nature and strengthen the impact of GI interventions. Further, there is evidence that visual mental imagery and visual perception share similar representations and are similarly processed (Borst and Kosslyn, 2008).

Message of Hope

A person with thoughts of suicide relate to wording that makes them feel understood. For this reason, inspirational and positive messages will often miss their mark. As a result, the chosen message ‘everybody is worthy of support’ has been based upon the academic evidence of Professor Rory O'Conner Integrated MotivationalVolitional Model (Defeat & Entrapment), which has been chosen to alleviate a sense of burdensomeness and is also considered to be unambiguous and clear.

Jacobs One Million Lives

The Jacobs One Million Lives tool has been selected to feature on the R;pple tool as an opportunity for users to take an online check in. The app allows users to take a free check-in to understand how they are coping and start the journey to better mental health as well as encouraging open conversation about mental health and knowledge sharing to reduce stigma

Colours

Parkin discusses the opportunities for colour to exert mental health impact in healthcare facility design, again pointing to certain colours that might exert specific impacts on mental health.

Bookmark

The R;pple tool features a ‘bookmark’ option to enable users to save the tool contents for later.

Rounded Edges

The R;pple tool has been designed with rounded edges to convey a more friendly appearance based on academic evidence. (PsycINFO Database Record (c) 2016 APA, all rights reserved)

Exit

The R;pple tool features an ‘exit’ option to enable users to close the R;pple tool and continue their search. This is to ensure that R;pple is not restricting users’ rights and choices relating to their online searches.

Samaritans

The R;pple tool provides immediate mental health support in the form of Samaritans (helpline), Shout (text service) and CALM (webchat facility). The presence of these support services have been included based upon research and evidence conducted by Samaritans and the UK Government.

Grassroots

Grassroots has been selected to feature on the R;pple tool in order to provide a choice of ongoing assistance for users to receive more long term support. The StayAlive app is a pocket suicide prevention resource, packed full of useful information to help users stay safe. Users can utilise the app if they are having thoughts of suicide or if they are concerned about someone else who may be considering suicide. StayAlive’s user base is predominantly represented by younger demographics given the inherent nature of the solution being a digital application. Survey results showed that the majority of app users were supporting someone at-risk rather than at-risk individuals themselves, which mirrors the fact that more individuals are performing a supporting role rather than experiencing thoughts of suicide. This finding fits with our desire to not only offer support to those at-risk, but to offer help to those supporting others with thoughts of suicide.

Hub of Hope

Hub of Hope has been selected to provide users with the offer of local support. Users are required to input their postcode into the Hub of Hope website to display a list of services local to their vicinity. Users are also able to filter results according to the specific difficulty they are facing, e.g. depression, alcohol abuse, drug addiction etc.

CALM

CALM has been selected to appear on the R;pple tool as they provide a free, anonymous webchat facility for users, and has increased in popularity year on year, demonstrated below and indicating a demand for online chat services. CALM also provides a focus on male mental health. Every week 125 people in the UK take their own lives. And 75% of all UK suicides are male.

Clic

QR Codes

Clic has been chosen as QR Codes an option for users For the Grassroots, requiring ‘ongoing Jacobs One Million support’ because it is a Lives, Clic and Hub of forum for users to Hope ongoing support connect with likeminded options, a QR code is people and is present. This has been moderated 24/7. An included to improve the online forum has been user journey when included based upon the online using a laptop or

research and evidence desktop computer. By from Samaritans which simply scanning the QR states ‘online forums code with their smart could facilitate peer device, the user will be support with providers immediately transferred ensuring it is a safe to the mental health place’. support option.

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Our Media Publicit y

R;pple is a crucial voice in the media, providing advice and information to those who need it, challenging misinformation and stereotypes where we see them, and using our platform to call for the changes people want. R;pple and our messages were included in 274 pieces of media coverage over the year, including flagship current affairs shows like GB News, Capital FM, Sky News and Daily Echo.

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Reco nition g

2021 2022

Named in Top 100 Women in IT 2021

Winner ‘Entrepreneur of the Year’ Award WeAreTheCity 2021

Winner ‘Rising Star’ Award WeAreTheCity 2021 Winner ‘Digital Champion of the Year’ Women in Insurance 2021 £XXX

Raised via fundraising efforts Winner ‘Unsung Hero’ Award Women in Insurance 2021

Winner ‘Most Inspirational Person of the Year’ UK IT Computing 2021

Winner of ‘SHEro’ Award Inspire Awards 2021

Winner of ‘Entrepreneur of Excellence’ National Diversity Awards 2021

Winner of ‘Hero of the Year’ Award Women in Tech Excellence Awards 2021

Winner ‘Platinum Champion’ Queen’s Jubilee Royal Voluntary Service

Winner ‘Product Impact Award’ This Can Happen Awards 2022

Winner ‘Grand Prix Award’ This Can Happen Awards 2022

Winner ‘Regional Rising Star Award’ NHS Parliamentary Awards 2022

Winner ‘National Rising Star Award’ NHS Parliamentary Awards 2022

Winner ‘Future Leader of the Year’ Award InsideOut Awards 2022

Winner ‘Diversity & Inclusion Initiative of the Year’ British Insurance Awards 2022

Winner of ‘Women of the Year’ Award Women in Insurance Awards 2022

Winner of ‘Product of the Year’ Award This Can Happen Awards 2022

Winner of ‘Grand Prix’ Award This Can Happen Awards 2022

Winner of ‘Digital Innovation of the Year’ Award Third Sector Awards 2022

Winner of ‘Public Mental Health & Wellbeing’ Award Royal Society for Public Health 2022

Highly Commended ‘Trailblazer’ Award Women in Insurance 2022

Shortlisted ‘Campaigner of the Year’ Award InsideOut Awards 2022

Shortlisted ‘Outstanding Women With Community Impact’ The Women’s Awards 2022

Shortlisted ‘Small Charity, Big Achiever’ Award Third Sector Awards 2022

Shortlisted ‘Diversity & Inclusion Award’ Insurance Insider Awards 2022

Shortlisted ‘Digital Innovation of the Year Award’’ Third Sector Awards 2022

Shortlisted ‘Woman of the Year Award’ Business Woman Excellence Awards

Shortlisted ‘Social Care, Advice and Support’ The Charity Awards 2022

Shortlisted ‘Diversity & Inclusion Award’ Insurance Insider Awards 2022

Shortlisted ‘Outstanding Women With Community Impact 2022’

“In a population survey of 21 year olds, of the 248 participants who had made attempts on their life, almost three quarters reported harmful internet use.” Bristol University

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Stakeholder En a ement g g

R;pple maintains a positive relationship with its suppliers, ensuring all non-disputed invoices are paid within 30 days.

Lived experience sits at the heart of all we do, in particular working with our beneficiaries, and all of our engagement with key stakeholder groups involves consideration of this, including board discussions.

R;pple operates a compliance assurance framework to manage regulatory and legal risk and is committed to complying with all applicable laws and regulations relating to fraud, bribery and corruption.

The Trustees understand the Charity Commission requirements and understand the need to avoid and manage potential conflicts of interest

“ Without a doubt, the internet has been a tool to give those in crisis the resources to carry out their wishes. If £XXX only the R;pple tool had Raised via fundraising efforts been around for our lost loved ones. Take comfort in knowing the difference that you are making to other people’s families and lives. – R;pple supporter

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The principal policies adopted by R;pple are summarised as follows:

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Public Engagements

International Womens Day Speaker Showcase

R;pple were in attendance at the International Women’s Day (IWD) Speaker Showcase in April 2022. For the past five years, Lord and Lady Popat have hosted an IWD showcase specifically to highlight the voices of diverse women from grassroots changemakers to established business leaders across sectors from finance to education.

The One Tech World Conference

WeAreTechWomen hosted their seventh conference aimed at global female technologists who are seeking to broaden their technology horizons, learn new skills and build their tech networks. R;pple attended the conference as a speaker to present and promote our browser extension to the tech community.

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The BIBA Conference

With thousands of insurance professionals under one roof, The BIBA Conference provides a forum for the industry to reunite, network and do business together, efficiently and effectively. R;pple attended the BIBA 2022 Conference in Manchester, UK to connect with the Insurance Industry and promote staff wellbeing across the sector.,

The BETT Conference

R;pple were in attendance at the BETT Conference at the Excel Arena in London to connect with a global community in education technology. We spoke to hundreds of educational institutions to promote the download and implementation of R;pple across their IT infrastructure.

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Public En a ements g g

Shaping Portsmouth

R;pple were honoured to be invited to the annual Shaping Portsmouth event, taking place at the Guildhall. With around 300 attendees, it was the first time some people had been in such a forum for over two years and there was a mixture of excitement, nervousness, anticipation and warmth. Alice spoke about her story and the journey of founding R;pple to a widespread audience.

Public Sector Insight Week

R;pple were in attendance the 2022 Public Sector Insight Week, contributing to one of their 100 free talks to allow the audience to discover more about the digital transformation of public services in the UK. It provided a perfect opportunity to learn best practice, hear practical solutions, and absorb the latest thought leadership from the sector.

WLA International Women's Day Conference R;pple were delighted to be invited to The WLA International Women’s Day Conference in Crewe, UK. Each year, The WLA mark the occasion with their biggest event of the year as they celebrate equality and bring live interactive debates and discussions on the issues facing leaders today.

Downing Street

In February 2022, R;pple were chosen by The Oli Leigh Trust to present our charitable objectives to hundreds of MPs, businesses and charities at Number 11 Downing Street.

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Public En a ements g g

Tough Enough to Play

Tough Enough To Care presented a fun filled family day of Rugby, live music and street food raising awareness for mental health and kicking the stigma into touch. R;pple attended the event to raise awareness of the R;pple technology and took part in some great conversations around suicide prevention.

Flackstock

Family and friends of TV presenter Caroline Flack organised and presented Flackstock – an intimate day festival to celebrate Caroline’s life with comedy, dance and musical acts this summer, whilst raising critical funds for mental health charities. R;pple attended with volunteers to promote the R;pple technology and support those bereaved by suicide.

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Fundraising Strategies

The need for our work continues to increase, even more so in the current context. The strategy is reviewed annually to make sure projections are in line with the previous year’s performance, the strength of the opportunity externally and our ambitions as a charity. This year, our approach to fundraising included:

Public fundraising

Direct marketing: Raising funds from members of the public and supporters who make one-off or regular donations.

Community and events

Working with people who make donations by participating in events such as marathons and other sponsored activities, or who organise local community fundraising events, such as quizzes or coffee mornings.

Partnership fundraising

Working with charitable trusts, companies and statutory funders who want to invest in improving mental health. Some of these funders specify how they want their money to be spent and we work with others to identify spending priorities. This includes working with individuals donating larger sums of money. “ Workplace wellbeing and commercial training Supplying mental health-related training and I too lost my brother to consultancy services to external organisations, and suicide. The internet receiving payment for these services. has been a tool to Fundraising standards Fundraising operational policies are in place for give those in crisis the all of our main fundraising areas: direct marketing, resources to carry out community and events fundraising and corporate fundraising. their wishes. If only £XXX the R;pple tool had We are registered with the Fundraising Regulator and Raised via fundraising efforts adhere to the Code of Fundraising Practice. We been around for our continue to monitor amendments to the Code of lost loved ones Fundraising Practice to make sure we comply with the latest fundraising standards and our operational policies and practices are regularly updated in line with these. We are satisfied that we meet all current standards. – R;pple supporter ”

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Thank you for raising vital funds

Thanks so much for all you do to raise funds for our work. You continue to help us get closer to a world where no person feels alone with their mental health.

Here are some highlights:

Spinnaker Tower Abseil

On April 16th 2022, Kelly Anderson abseiled down Portsmouth’s Spinnaker Tower to mark what should have been her son's 25th birthday. Daniel passed away in July 2019 after taking his own life and Kelly’s abseil was a wonderful way to remember Daniel and support R;pple. Fundraising Link

Mount Elbrus Summit

On June 22, 2022, Mark Hurst took on one of his toughest challenges yet - to reach the summit of Mount Elbrus to raise money for R;pple Suicide Prevention, in memory of Josh Hendy. Standing at 18,510ft, Mount Elbrus features the highest peak in Europe, it’s one of the Seven Summits, as well as the 10th most prominent peak in the world. With wind speeds often exceeding 100km/h and temperatures frequently below -50', the mountain, is a physical representation of the mental battles and challenges that some people face every single day. Fundraising Link

The Cotswold Way Hike Challenge

Mental health is a subject close to Daniel Johnston’s heart, who has suffered some dark times himself. Daniel will be hiking The Cotswold Way solo, taking on the102-mile long-distance footpath, running along the Cotswold Edge escarpment of the Cotswold Hills in England. Daniel’s fundraising efforts have also been matched up to £500 by his employer. Fundraising Link

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Thank ou for raisin vital funds y g

Thanks so much for all you do to raise funds for our work. You continue to help us get closer to a world where no person feels alone with their mental health.

Here are some highlights:

Jurassic Coast Hike

On 14[th] and 15[th] May 2022, Amy Snowden, Steph Burton and Barbara Robertson took on the Jurassic Coast – from Corfe Castle, the route heads down to Swanage, and along through Lulworth Cove, past Durdle Door, with ups & downs to Weymouth. The girls then headed to Chesil Beach, then to West Bay with its famous sandstone cliffs, before finally reaching the Bridport finish line! Fundraising Link

Yorkshire Dales Hiking Challenge

15-year-old Jamie Vercelli from Wakefield walked 32 miles/50km for R;pple on 23[rd] July 2022, a mammoth task with hilly terrain! Jamie began her trek in the beautiful Nidderdale area, on the south east edge of the Yorkshire Dales before heading towards Ripley Castle, and Gouthwaite Reservoir. Fundraising Link

Honey Badger Mental Health Awareness Throughout 2022, Zach Yeldham has been tirelessly raising money for R;pple within his work as an Arborist. Fundraising Link

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Thank you for raising vital funds

Thanks so much for all you do to raise funds for our work. You continue to help us get closer to a world where no person feels alone with their mental health.

Here are some highlights:

Josh’s Game

R;pple Suicide Prevention Charity hosted 'Josh's Game’ on 21[st] May at AFC Totton’s Football Stadium. The charity football match was dedicated to Josh to raise vital funds towards R;pple's lifesaving technology. Raffles, competitions and merchandise stalls saw a bumper crowd cheering on celebrities, ex pro footballers and Josh's friends and family in what was a fun filled (and competitive!) fundraising afternoon!

English Channel Row

Darren English and his team rowed the English Channel in June courtesy of the Coastal Rowing Academy. The mammoth trip on the water proved a huge challenge for all with novice rowers coming together to raise funds for R;pple!

96for96

During Men’s Health and Loneliness Awareness Weeks in June, speaker and campaigner of male mental health and disability, Nick Wilson, tackled 96km of the Ridgeway National Trail on his off-road mobility chair. He is looking to complete the trail over a two-day period, during the weekend of 18/19th June. Through the challenge he hopes to educate and empower individuals to better manage their challenges and showing how, we all have the ability to do more, so we can be more.

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What’s next?

Our focus moving into 2023 will include the following key aims and objectives.

Mobile Device Development

Building on our Global Presence

Ensuring R;pple is compatible with mobile and tablet devices, enabling us to reach a higher volume of people, nationwide.

Ensuring specific versions of R;pple are provided in countries around the world, prioritising:

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Our Income

Income for the year was £331,759. Public fundraising involves raising income from public participation in and sponsorship of challenge and community events throughout the country by R;pple supporters. Donations consist of income from trusts and foundations. Corporate income consists of donations from companies and businesses.

Income is categorised in the below table and chart:

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Our Income in 2022
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Income is categorised in the below table and chart:
Our income in 2022
Monetary value
%
Donations
£204,424
61.62
Sales
£127,335
38.38
Total Income
£331,759		 %
%
204,424
127,335
Donations
Sales
(5.00)
5.00
15.00
25.00
35.00
45.00
55.00
65.00
Purchases
Closing stock
Wages and salaries
Employer’s NIC
Pension costs
Repairs and maintenance
Insurance
Advertising
Printing, postage and stationery
Travel and subsistence
Licenses and subscriptions
Accountancy and bookkeeping
IT Software and Consumables
Depreciation
Bank charge
Staff training
Legal and professional fees
Thousands
Our Expenditure

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Financial Statements 35 Ripple Suicide Prevention Charity Independent Examlner's Report to the Trustees of Rlpplè Sulcldè Prèventlon Charlty Year ended 31 December 2022 rep)rt to the trustees on ry examination of the financial statetnents of RipFAe Suicide Prevents>n Charity (Ihe chattty} lor theyeat ended 31 December 2022. Responsi ￿. lities and basis of report As the trustees of the chanty you are responsible for the Pfeparalion of the ffinancial statements in aCcOrda￿e with the requirements of the Charitles Act ￿11 (Ihe Act,). I report i n respect of ry e<aminaknn of the charitys financial statements carried out under section 145 of the 2311 Act and in carrying out my examination I have followed all the apFlicable Directions gpien by the Charty Commission under section 145{5jib) of the ACL I ndependeni examirer's statennt Since the charty's gross income exceeded £250.000 your examinef must be a memèer of a listed in seclion 145 01 the 2011 Act. I confirm that l am qualified to undertake the examinat)n because l am a membef of the Ass￿la110n of Chartered certifi￿ AcC￿￿tantS. which is of the listed E(dies. I have completed rny examination. I confifm that no material rnatte￿ have come to rry attentio￿ in connecli)n wrth the e( ami nal*3n g ivir¥J me cause to believe that in any material respect. accounling records were not keFrt in resFect of the charty as required by section 130 of the Act- or the financial statements do not accord with those records; or the financ ial statements do not compty wrth the applicable requirements concerning the form content ol accounts set OLrt in the Charities {Accounts and Repjrts) Regulations 2008 other than ary reqjirement that the accounts give a Irue and fair view whth is not a matter ConS￿ered as wt of an indeFendent examlr￿￿n. I have no concems aThd have corne across Tho other matters in connection with the examination to which attention shajld be drawn in this rqxlrt in order to enable a proper undetstanding of the accounts to be reached. l TrdependeTrt Examiner TML House la The Anchorage GosF4Jrt Harnpshiie PO12 1LY 30 Oct 23 R;pple-

Financial Statements 36 Ripple Suicide Prevention Charity Statement ol Flnanclal Actlvltles Year ended 31 December 2022 Petiod fro 4May21to 31 Dec 21 year￿ 31 f*c 22 Un restricted funds T(xal funds Total funds Incon)e and endowmems Donations and sales 331.759 331.759 200,989 Total incon 331.759 331.759 200.989 ExF¢nditure Ex penditu re on charitable actpiities Toial expenditure 185.295 185.295 18,220 185.295 185,295 18.220 Net Incon￿ and net rn￿ement in lunds 146.464 146.464 182.769 Reconclflatlon ol f unds Total lunds broug ht forward Totsl fund5 carrnd fO￿ard 182.769 182.769 329.233 329.233 182,769 The slatement of financial actpiities inclu¢ks all gains and losses recog nised in the year. All income and exFenditure derive from continuing actNities. R;pple-

Financial Statements 37 Ripple Suicide Prevention Charity Statement of Flnanclal Posltlon 31 E*cember 2022 2022 2021 Flxed assets TangiEAe fixed assets 17.089 2,094 rnpm Stock Debtors Cash at ba￿ arbd in hard 10 11 4.948 13.069 295, 348 313,365 549 180,930 181,479 edttors: amounts aallhng wlthln Or￿ year Net current assets 12 1 .221 804 312,144 180,675 Toial assets kss cunpnt Ikbllhks Net assets 323,f63 182,769 329,233 182,769 Funds of ts charlty U nrestricted fUr￿S 329,YJ3 329.233 182,769 182,769 Totsi chorhy lunds 14 These financial statements were ap￿￿ed by the bjard cl trustees arKI autF¥Nised for issue on 30 Oct 23. and are signag C￿ of the b)ard by: Mis5 A Hen(ty Trustee R;pple-

Financial Statements 38 Ripple Suicide Prevention Charity Notes to the Flnanclal Statements Year ended 31 De(tmber 2022 General inlom1at￿)n The charty is a benefit entity and a registered chatity in England and Wales and is uninc0rF(￿ated. The a(lJress of the PfitKipal offKe is SI￿eTst[earn House, Fitzroy StreeL FilzriNia. Lonthn. W1 T 6EB. United Kingdom. Staten)eni of compliance These financial statements have been Ffepared in compliance wrth FRS 102. 'The Financial ReFQrting Standard applicable in the UK and the Reput4K ol Ireland. the Ststement ol Recommen&d Praclice applicable to charities Fyeparing their accounts in accordance wrth the Financial ReFM)iing Standard applicable in the UK and Republic of Ireland {FRS 102) (Charities SORP (FRS 102)) and the Charilies Act ￿11. Accounting policies Basis of p￿ parion The financial statements have been prepared on the historical cost b3sis. as modified Ey the revaluation of certain financial assets and liaEilities aTrd irNestment proFerties measured at fair value through income of exPenC￿re. The fina￿lal statements are prepared in sterling, which is the funclional currency of the entity. Going conom There are no material uncertainties ab￿Jt Ihe charitys th.lty to continue. Judgennts and key sources ol estimation un￿rtaInty No significant judgements have Eten made by the trustees in preparing these fir￿nCIal statements. Fund accourrting Unieskn'cted ffunds are available for use at the discretion of Ihe trustees to further any of the charitys pUt[y￿e5. Desig nated fund5 are unrestricted fund5 earmarked by the trustees for particular future project or com mttmenl Restricted funds are suky"ected to restriclions on their E(Fendtture declared by the donot or through the tefms of an appeal. and fall into one of tsyo subclasses: restricted incotrbe funth or enthwment funds. R;pple-

Financial Statements 39 Ripple Suicide Prevention Charity Notes to Ihe Flnanclal Statements (cothi Year ended 31 December 2022 Accounting policies {conthwdP Incoming resour￿$ All inu)me is included in the statetnent of financial activities when entitletnent has passed to the charity. it is probable that the economic beTreffts as&ociated with the transactN)n will flcAV to the charity and the amount can be reliaw measured. The following specific FM)licies are applied to paitLAlar cate9ories of incorne: - irbcorne from donalN)ns or grants ts recogn ised when there is ev4ence ol entillernent to the gifL receipt is probable and its amount can te measured reliat4y. - legaGY ifbwme is recognised when re￿Ipt is probable and entitlement is established. i r￿orne from donated goTrgs is measured at the fair value ol the goods unless this is impfaclicle to measure reliabFy. in which case the value is derived from the cost to the dC￿Or or the eslimated resale value. Donated facilities and Ser¥￿eS are recognised in the accounts when recevied if the value can be reliabity measured. No amounts are IrKlUd￿ fof the Contrit￿￿10￿ of general volunteers. income from ￿ntracts for the suppty of Serv￿ is recognised wrth the C￿liVery of the contracted Ser￿e. This is classified as unrestricted funds unless there is a contractual requirement for il to be spent on a particular wrpose aTrd retumed rf unspent. in which case it may be regarthd as restricted. Resour￿5 expenthd Ex penditure is recognised on an accruals basis as a liabilty is incurred_ ExperKliture is classified under headings ol the statement ol financial actwities to which it relates: expendtlure on raisiTh3 funds includes the costs of all fundraising ac1ivrties, events, non- charita>le trading activilies, and the sale of ¢>nated gocds. expenditure on charitable activities ir￿lUdeS all costs incurred by a charity in undertaking actpiities that further its charitat4e 24ims for the benefit of its beneficiaries. including those support Costs arld costs rel&tir•g to the gcvernance of the charty apportioned to charitable aclivities. olher expendtbjre includes all expenditure that is nether related lo raising funds for the charty noi part of its ex peTrditure on charitable adivities. Tanglbk asset5 TaTrgiEle assets are initially recorded at cost, and subsequently stated at cost less arry a￿um￿lated deprecialion and impairment k)sses. Atry tangiE4e assets cattied at revalued amounts are reC￿ded at the fair value at the date of revaluati￿ less any subsequent accum ￿lated deweciation and subse(went accu tnulated impairment losses. An i ncrease in the carrying amount of an asset as a result of a revaluation, is recognised in other recognised ns and bsses, unless it reverses a charge for imp&irment that has previously been recognised as ex penditure vrithin the statement of financial actNibes. A decrease in the carrying amount of an assel as a resull of revalualKJn, is recognised in other recognised gains and losses. except to which it offsets any previous revaluab'on gain, in which case the loss is shown Yéthin other r￿D￿nised g&ns aTrd bss&s on the statetnent of financial activilies. R;pple-

Financial Statements 40 Ripple Suicide Prevention Charity Notes to the Flnanclal Statements (txvjtr Year ended 31 December 2022 Accourrting policies (4X￿11n￿d) Depr￿1￿10n DeprecialiDn is calculated so as to write ofl the cost or valuation of an asset less its residual value. cver the useful econom ic lrfe of that asset as follows: Motor vehicles Equipment 25:,'0 reducing balance 25.10 reducing balance Impair￿ent ol assets A review for iTrdKatOTS of impaimient is carried out at each reporting date, with the reCc￿eTable amount b￿rIg estimated where such indicators exisL Where the carying value exceeds the recoveratde amount the asset is impaired attordingly. Prior impairments are also reviewed for )ssible reversal at each reFQrting date. For the purposes of impairment testing. when it is not wssible to estimate the reccNerable amount of an indtvidual asset, an estimate is made of the recoverable arnC￿nt of the cash- generali ng unit to which the asset bebngs. The cas￿ger￿eratIng untt is the smallest Mjentifiable group of assets that includes the asset and generates cash inflows that large￿ independent of the cos h inflows from other assets or groups of assets. Stocks Stocks are measured at the lower of cost and estimated selling prKe less costs to complete and sdl. Cost includes all costs of purchase. costs of corNerS1￿ and other costs ir￿Urred in bn"nging the stcck to its present Iccalwjn and condition. Defined ￿ntribUtIon plans contri￿tionS to defined COntriE￿tion plans are recognised as an expense in the Ftriod in which the telated seNice is w0vid￿. PiepaNg contributions are recognised as an asset to the extent that the prepayment will lead kn a reduction in future pa)ments OT a refund. When contrikyJtions are not exFected to be settled whofy within 12 months of the e￿d of the rep￿n9 date in which the empl(ryees reThger the related sefvice, the liabilty is rneasured on a discounted present value basis. The urwinding of the discount is iecognised as an expense in the pe￿cd i n wh￿h it arises_ Donations and 5ak5 Unrestricted Total Funds Uniestricted Total FU￿d& Funds 2022 Funds 3)21 Donations Donations Sales 204.424 1 ZT.335 204,424 127,335 197,322 3.667 197.322 3.667 331.759 331,759 2￿,989 200.989 R;pple-

Financial Statements 41 Ripple Suicide Prevention Charity Notes to the Flnanclal Statements (c￿¥ Year ended 31 De￿mber 2022 Ex penditure on charitabbe aclivities by fu nd type U nrestricted Total Funds Unrestricted Total Funds Funds 2022 Funds 3)21 ExFenditure on charitable actrvities 185.295 185,295 18.220 18.220 Net income Net income is stated after charging {crediting)= 2022 2021 DeprecialiDn of Lqngible fix ed assets 5.696 698 Independentexamination fees Period from Year to 4 May 21 to 31 Dec 22 31 Dec 21 Fees Fayable to Ihe independent ex aminer for: Independent examinab'on of the financial statements 730 804 Truste ￿mUne￿Il￿ arKI eX￿nSeS No remuneration or other benefits Irom emplcyment with the charity or a related entsty viere recepied by the trustees Trustees We￿ reimbJrsed foi expenses incurred on the charity's behalf as follcws.. Year erKJed Perioj trom 4 31 December May 21 to 31 2022 Dec 21 nling. PDStage and staionery IT software and consumables Ftxed assets Travel and subsistance Repaits and maintenan 113 41 780 1,177 807 2.392 R;pple-

Financial Statements 42 Ripple Suicide Prevention Charity Notes to the Flnanclal Statements (comi Year ended 31 December 2022 Tanglbk ftxed asts Motor vehicles Equiwient Total Cost At 1 January 2022 Acklttions 2,792 7,696 2,792 20,691 12.995 At 31 tkcernter 2022 12.995 10,488 23,483 DepreCi￿lOn At 1 January 2022 Charge lor the year At 31 ccernber 2022 698 2,447 698 5,696 3.249 3.249 3, 145 6.394 Carrying amount At 31 t*￿rnt￿l 2022 9.746 17.089 At 31 December 2021 2.094 2.094 10. sio¢ks 2022 2021 4,948 11. Debtors 2022 2021 Trade debtors Piepayments and accrued income Other dekéors 9,726 348 2.995 549 13,069 549 11 c￿dItors. amounts falling duewithin ojp year 2022 3)21 Accruals and deferred income s￿la1 secu rity and other taxes 730 491 804 1,221 804 13. Pensions and other post retiRmeM berEfits Delined contribution plans The amount recognised in income or e<Ferbdtture as an expense in relalion to defined contritrtrtijn plans was Qi ,681 (2021 . £Nil}. R;pple-

Financial Statements 43 Ripple Suicide Prevention Charity Notes to the Flnanclal Statements Year ended 31 De￿mber 2022 1 & Analysis ol charitable lunds UnRstricted funds At 31 Decemtkr 2022 At 1 January 2022 Incorne Expenditure General funds 182.769 $31.759 (185.295) 329.233 At 31 December 2021 At 4 Pvlay 2021 Incorne Expenditure General funds M).989 (18.220) 182,769 R;pple-

44

Final Word

The world we live in has changed forever, and in ways we may not fully understand and appreciate for a long time. I have also dealt with personal tragedy and set up the charity as a result of the loss of my brother, Josh. Since then, I have become a passionate advocate for mental health and hugely committed to the availability of mental health support options.

Shocks like these can really bring things into focus, forcing us to think about what really matters – what’s most important to us. With that focus, I look back at our charity’s progress with great pride.

At R;pple, we did what we do best – and then some. We provided advice and information to people, we were a guiding light of hope for those with nowhere else to turn, and the technical support for businesses and organisations who want to do the best they can for their employees.

We campaigned for major policy change at the highest level. And we did more than ever to bring people’s voices to the heart of decision making across Government and legislation.

This year, as we all make sense of this new world we live in, it makes me incredibly proud that the work we are doing is as relevant and important as ever. In fact, it has never been more needed.

We know that too many people are reaching crisis point with their mental health. Why? Because that support that they so clearly needed when they were searching for harmful content online just wasn’t there for them. At R;pple, we are determined to change this. And, through months of hard work, we now have the clear, single-minded, ambitious strategy we need to do so.

We can only do what we do thanks to the generosity of those who support us, so however you got behind R;pple last year, I cannot thank you enough.

And as we enter the uncertain waters of the post COVID-19 world where our work will be needed more than ever, we are so grateful for those that are continuing to do so.

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Our Contact Information

Accounting

TML, TML House 1A The Anchorage, Gosport PO12 1LY

Newsletter Comms

Hollie Williams

Administration

Ian Hendy

Online Safety Lead

Craig Butler

Australian Lead

Peter Argus

B2B Sales Executive

Luke Haseldine

Banking

NatWest, 45 Tottenham Court Road, London, W1T 2EA

Charity Number

R;pple Suicide Prevention Charity Charity Registration Number: 1194331

Chief Executive

Alice Hendy

Cyber Security Stephen Goodings

Chief Technology Officer David Savage – Blue Tea

Data Privacy Officer Tom Kingston

Illustrator

PR & Media

Sheeraz Gulsher – Snap Inc Emma Grace – Pretty Green Lucy Mart – Pretty Green Lloyd Mullis – Pretty Green Tania Burnham – Pretty Green Charlotte McCarthy – Broadcast Revolution Shelley Cukier – Broadcast Revolution

Registered Office

4th Floor, Silverstream House, 45 Fitzroy Street, Fitzrovia, London, W1T 6EB

Social Media

Sarah Crawley – The Good Influence Josh Harding – The Good Influence

Tech Support

Blue Tea Ltd, Unit D4, West Entrance, Fairoaks Airport Chobham, GU24 8HU

Trustees

Alice Hendy Rebecca Read Laura Pike David Savage

UX Designer Eilidh Gibson

Joanna Hughes

Japanese Lead

Website Designer Richard Howarth

Taisuke Yamamoto

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Contact Us

www.ripplesuicideprevention.com

info@ripplesuicideprevention.com

Ripple Suicide Prevention Charity

@Ripplesuicideprevention @Ripplesuicideprevention Ripple Suicide Prevention Charity

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© Ripple Suicide Prevention . 2021