2021-12-31-accounts - Ripple Suicide Prevention Charity

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The Annual Report 2021

Contents Page

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Page Number

Introduction Who we are Our Values Public Benefit Governance Charitable Objectives Our Strategy An Additional Layer of Support Mental Health Support Our Supporters & Partners Our Funders Our Impact in 2021 Social Media Presence Our Team Our Development Our Media Publicity Recognition Stakeholder Engagement Fundraising Strategy Thank you for raising vital funds What’s next? Our Income Financial Statements Final Word Contact Information Contact Us Resources Disclaimer © Ripple Suicide Prevention	4 5 6 6 7 7 8 11 12 14 15 16 17 18 21 22 23 25 26 27 29 30 31 40 41 42 42 43
Registered Charity Number:1194331

Introduction
Who we are
Our Values
Public Benefit
Governance
Charitable Objectives
Our Strategy
An Additional Layer of Support
Mental Health Support
Our Supporters & Partners
Our Funders
Our Impact in 2021
Social Media Presence
Our Team
Our Development
Our Media Publicity
Recognition
Stakeholder Engagement
Fundraising Strategy
Thank you for raising vital funds
What’s next?
Our Income
Financial Statements
Final Word
Contact Information
Contact Us
Resources
Disclaimer
© Ripple Suicide Prevention

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Registered Charity Number:1194331

“There are 1.2 million internet searches for ways to take your own life every month ” Suicide Forum

Introduction

When I publicly launched R;pple in December 2020, I was a one person team with a big idea: to bring free digital intervention via a range of mental health support options to anyone in who is struggling to cope. Since then, we’ve swiftly grown to become an essential 24/7 mental health support signposting service.

We offer a secure and free platform for confidential signposting support following a harmful online search. Our innovative technology has provided positive early intervention for many, taking the pressure off other services and in some cases de-escalating suicide risk. A large percentage of these redirections have taken place in the time of Covid-19, and it is clear that the pandemic and its aftermath have had a huge impact on mental health that’s likely to be enduring, particularly for the younger generation.

This report looks into what we’ve uncovered and learnt during our year in operation We take into account data insights from analysis of our anonymised dataset, as well as stories and feedback from our users themselves, who have found the courage to take a positive step forward and utilise R;pple for support.

As we make progress, we’re looking to use our data driven analysis and clinical expertise to keep improving the R;pple technology offering to reach new audiences.

In addition, we will seek to develop new, pioneering products and services that meet underserved needs and improve the mental health of the population, through the power of technology.

Who we are

The Why The What The How

Alice Hendy lost her only sibling, her brother Josh, on 25th November 2020 to suicide at 21 years old.

Josh had been researching techniques to take his own life via harmful internet searches. The content available online following a search of this nature currently provides mental health support in one format; a helpline.

To ensure more help and support is given to individuals searching for harmful content online, Alice set up R;pple Suicide Prevention, which became a charitable organisation on 4[th] May 2021.

R;pple is an online interceptive tool designed to ensure more help and support is provided to individuals who are conducting searches relating to self-harm or suicide.

R;pple provides an immediate, vibrant display on a user’s device once they have been flagged as searching for online content relating to self-harm or suicide, and consists of a message of hope as well as a selection of mental health resources in a range of different communicative options (call, text, webchat) from free, established and 24/7 charity services.

The aim is for R;pple to be reactive as opposed to proactive. As a result, a phased approach to roll out R;pple across a wide range of platforms and infrastructures is present. The R;pple tool will be available in the following stages:

A Browser Extension
Wi-Fi Integration
Internet Service Provider offerings
Forceful manufacturer download

Our Product

Our Values

We’re not afraid to speak up

We know what needs to change because people tell us. If they raise their voices, so do we.

We’re optimistic

Things get tough, but we never forget to celebrate progress and never stop looking for practical ways to make things better.

Kindness is our strength

Everything we do, we do with love, care and compassion.

Public Benefit

There is an inherent public benefit in the prevention of suicide and promoting a richer, better informed, empowering conversation around mental health.

The trustees have referred to the Charity Commission’s general guidance on public benefit when reviewing the charity’s objectives and activities and when planning for future activities. The trustees have given due consideration to the Charity Commission’s published guidance on the Public Benefit requirement under the Charities Act 2011.

Governance

R;pple is governed by a board of Trustees each of whom have been personally touched by suicide. The board of Trustees is responsible for our “ governance and the strategic direction of the charity as well as supporting the Chief Executive in delivering on our key priorities.

What a great tool. If it helps just one person change their mind in their darkest hour, then it has worked.

This year, our Trustees have devoted their it has worked. passion, skills, commitment and time to prevent suicide. They share a clear determination to give people hope and prevent other families going – R;pple supporter through the heartache that many of them have experienced by working tirelessly to share the R;pple message and helping to change behaviours across communities. ”

Together they are helping to save lives.

Charitable Objectives

Maximise the number of educational sector organisations, businesses and parents who pro-actively install the R;pple tool on their laptop/desktop.

Maximise the number of people who utilise free, 24/7 mental health support services at a time when they are most vulnerable.

To hold tech giants and social media companies to account when allowing harmful online content to appear on their platforms.

Maximise the engagement of R;pple on Social Media (Facebook, Twitter, Instagram, LinkedIn)

Raise awareness of mental health support services

Reduce stigma surrounding the topic of mental health

Our Strategy

Since we launched, there have been huge changes in the world of mental health. The pressures people face have changed; awareness of the issues has grown but social stigma and misconceptions remain; and although the prevalence of mental health problems has increased, accessing services is as hard as ever.

R;pple has also grown. We’re a bigger, braver, more confident charity. We have a decisive view from a detailed strategic review of what needs to change and the role we can play in making that change.

Our strategy was developed alongside a range of mental health charities. It reflects these changing and uncertain times, as we continue to endure the impact of the coronavirus pandemic on top of the crisis in people’s mental health that was already present. We have:

A purpose: to redirect users carrying out harmful online searches to mental health support services in a way that suits them.

A vision: that no person feels alone with their mental health.

A mission: to make sure people get the mental health support they need, when they need it, no matter what.

Strate ic Goals g

R;pple commenced 2021 with the following strategic and operational goals:

Build awareness of suicide in the UK.

Build awareness of R;pple, the R;pple brand and its technology through increased campaign presence.

Increase service provision and support for those at highest risk of suicide through innovation and technology

Grow and operate an efficient, productive and well governed organisation

R;pple is needed more than ever

Imagine feeling this hopeless, this desperate, this lonely. Imagine the courage it takes to tell someone and to ask for help. Imagine the devastation when, having reached out, the support you need just isn’t there.

Thousands of people living in the UK don’t need to imagine – this is their reality. In the UK alone, the number of young people in particular presenting at A&E with urgent mental health needs has tripled in the last ten years. In addition, a quarter of young women have a diagnosable mental health problem and suicide is the single biggest killer of boys and young men.

And these figures do not yet factor in the devastating impact of the coronavirus pandemic and the tsunami of mental health struggles we anticipate as a result.

The crisis in people’s mental health is well publicised. But behind each and every one of these statistics is a real life – a person who urgently needs help. Far, far too often, these people are simply not getting that help. And for many, it is already too late.

Through R;pple, we are changing this.

“ Just wanted to say what an amazing project this is. My daughter took an overdose last year but thankfully is still here with us. In the depth of the loss you are experiencing, you have managed to promote something to help others. Such an amazing idea. – R;pple supporter ” © Ripple Suicide Prevention Registered Charity Number :1194331

Searches for suicide hotlines have increased by 125% since January 2019 Semrush

An additional la er of su ort y pp

R;pple provides an additional layer of mental health support for those who need it most, and appears at a time when they are most vulnerable; carrying out searches relating to self-harm or suicide online.

R;pple is quick and easy to install, and is available on the following browsers:

“ I lost my son at 20 years of age to suicide and I too discovered that he had researched methods on the internet. Your ingenious tech will throw a lifeline to those who are at risk and intervene in a positive way to divert them away from their desperation towards hope for a happier and fulfilling future. This is the most uplifting news I have had in a long time and for that I thank you whole heartedly ” – R;pple supporter © Ripple Suicide Prevention Registered Charity Number :1194331

Mental Health Support

The online world is full of mental health As a mother of someone information and advice, but not all of it is “ who has been at that point helpful, easy to understand, correct or even in their life, I can’t thank safe. That’s why our website and social media

are an invaluable beacon of trusted mental you enough for the work health support and guidance for everyone. you are doing and the lives

We’re constantly updating and improving our that have changed because site in response to user feedback and input

of it. Knowing there is a £XXX from our visitors. This year we’ve made the site tool like this out there so no faster, easier to navigate and added new Raised via fundraising efforts

features like interactive images. We’ve also one gets a call to give them made changes to ensure that we appear high the worst news of their up in relevant Google searches using Google Ad

technology. lives is amazing, and I am ” in awe.” – R;pple supporter

Here are some more highlights:

We created a promotion video about our story and concept, as well as lived in experience of mental ill health.

We launched a brand new website with interactive features and partnership integration.

We gained a social media presence on Facebook, Twitter, Instagram, LinkedIn.

We campaigned to Google to place an additional option of text support in their online OneBox – successfully.

We achieved over 100,000 downloads of R;pple.

We saved 22 lives due to R;pple intercepting a harmful online search.

Searches for suicide methods have increased by 50% in the last 2 years Semrush

Our Supporters & Partnerships

We are incredibly grateful to all of our supporters and partners for their backing and contributions. We would like to thank the following partners in 2021.

Registered Charity Number © Ripple Suicide Prevention:1194331 Registered Charity Number :1194331

Our Funders

We are incredibly grateful to all of our funders for their financial contributions. We would like to thank the following funders in 2021.

Our Impact in 2021

720 2,230 Businesses Contacts engaged with R;pple engaged with R;pple 8 8.2M Countries People reached reached through media and PR 100,000 7 Awards won in Downloads of the suicide prevention R;pple tool and innovation

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Social Media Presence

R;pple began a social media presence on LinkedIn, Instagram, Facebook and Twitter in January 2021. Since then, 7,447 people have followed R;pple through organic growth. Throughout 2022, R;pple will be continuing to grow our social media presence, with a particular focus on increasing our male following and resonating with the 18-24 age group through campaigns and informative posts to promote mental health and suicide prevention.

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R;pple Social Media Growth 2021
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Our Team

Voluntary Support

R;pple is proud to run an active volunteer programme which this year had 16 regular and active volunteers. Throughout the year, we have shone a light on the volunteers who work behind the scenes on R;pple. The simple fact is, R;pple wouldn’t exist without each and every one of them. Not only are they skilled professionals, but they are all round amazing humans who have given up their time to support R;pple both personally and professionally.

Josh Hendy The Inspiration

Josh took his own life at just 21 years of age. Josh’s memory now lives on in our hearts and minds and he is the driving force and inspiration behind the urgent need for R;pple.

Alice Hendy The Founder

Alice set up R;pple on discovery of the volume of harmful online content and lack of mental health support following the death of her brother, Josh. With a background in IT and Cyber Security, Alice has created tech to change the world.

David Savage The Technology Lead

David voluntarily offered his technical services to Alice after watching her interview on BBC Breakfast. Since then, David and his 15 team have worked (free of charge) to make R;pple a reality. Without David, Ripple wouldn’t exist.

Eilidh Gibson The UX Designer

Eilidh volunteers for R;pple to enhance the UX design and front end user experience of the tool. Eilidh lost her brother Cameron in to suicide, and therefore has a passion to help others through R;pple.

Tom Kingston The Data Privacy Officer

Tom assists R;pple with GDPR and data protection regulatory obligations, including data mapping, right to be forgotten requests and annual data reviews. Tom volunteers his time and expertise whilst working full time.

Richard Howarth The Web Designer

Richard volunteers his time in creating and maintaining R;pple’s website, including the design, platform and content inclusion.

Ian Hendy The Executive Administration Officer

Ian is the father of Alice and Josh. He lost Josh to suicide in November 2020. After spending over 26 years in the Estate Agent industry, he became the first paid employee of R;pple in January 2021 to focus his energy on preventing suicide happening to any other families.

Peter Argus The Australian Engagement Lead

Peter is a trained counsellor and works tirelessly in Australia to promote R;pple across the education sector and corporate environment. Thank you from the bottom of our heart to Peter.

Our Team

Voluntary Support

Craig Butler The Online Safety Lead

Craig works for Netsweeper and is skilled in Cyber Security, Web Filtering. Craig assists us with the technical development of R;pple featuring on Wi-Fi networks.

Stephen Goodings The Cyber Security Lead

Stephen currently works in the city of London as a Cyber Security Incident Response Team Lead for Dentsu International. Stephen spearheads R;pple’s cyber security incident response to ensure the charity is kept safe from cyber attacks.

Joanna Hughes The Illustrator

Joanna volunteers her time in bringing the R;pple brand to life. You will find Joanna’s work present on the R;pple tool, with a focus on nature and promotion of a soothing, calm tone to aid positive mental health.

Hollie Williams The Social Media Lead

Hollie was a close friend of Josh. Hollie volunteers her time to manage R;pple’s social media accounts and crafting The R;pple Effect newsletter to provide our stakeholders with regular progress updates.

Nelson Ody The Online Safety Lead

Nelson works in Cyber Security and IT for Jisc . Nelson has been working behind the scenes to ensure we can make our way through any IT barriers and complexities as well as providing key introductions to organisations looking to roll out R;pple across their IT Infrastructure.

Becci Read The Financial Lead

Becci is a certified accountant by trade and volunteers her time to manage R;pple’s finances, charitable status and tax submissions, donations and fundraising efforts.

Taisuke Yamamoto The Japan Engagement Lead

Taisuke is the CEO & Founder of Geezerbuild volunteers for R;pple by translating all materials into Japanese, liaising with Japanese Government, business and charity sector to integrate R;pple into their infrastructure.

Mark Thomas The Business Director

Mark is an innovative strategist, developing ideas & initiatives to identify and pursue business opportunities. Mark brings extensive global experience with marketing communications in a wide range of industries, including , I.T & Higher Ed.

Sheeraz Gulsher The PR and Media Lead

Sheeraz is based in London and is a PR consultant at @Hope & Glory. Sheeraz is also the co-founder of non-profit People Like Us which aims to address racial inequity in journalism industries. Sheeraz has previously led on PR for Snap, Nintendo, Airbnb, Pokémon and Argos.

Our Team

Our Advisors

R;pple is proud to work with a number of experts in the field of mental health and suicide prevention. R;pple is dedicated to ensure the technology and content created by R;pple is aligned with the appropriate guidelines and is evidence based at all times. Below are the advisors who have assisted R;pple in developing our technology throughout 2021.

Matthew Steans The Advisor

Matthew is the Founder of Stigma Statistics as well as having experience as a Trustee and Chairman of the Finance Committee of Mind Richmond. Matthew advises Alice on business structure, roadmaps and financial forecasting.

Professor David Gunnell The Advisor

David is an epidemiologist and suicidologist at the University of Bristol. He was elected a fellow of the Academy of Medical Sciences and has received the American Foundation for Suicide Prevention 's Research Award. Steven provides academic research and ensures that the R;pple tool is evidence based.

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Professor Steven West The Advisor

Steven is the vice-chancellor of UWE Bristol and chair of UUK’s Mental Health in Higher Education Advisory Group. Steven provides academic research to aid Alice’s research and ensure that the R;pple tool is evidence based.

Debi Roberts The Advisor

Debi was the very first person to back R;pple. She brings suicide prevention, intervention and postvention to education, health and all bluelight professionals. Debi is a world leader in mental health and suicide prevention and current CEO of The OLLIE Foundation.

Our Develo ment p

Throughout 2021, extensive research and development was carried out to build the R;pple tool. The tool was reviewed by mental health professionals, clinicians, professors and lived experience panels and has been built on research and evidence in the field of mental health and suicide prevention. Below you will find our reasoning behind each component present on the R;pple tool.

Breathe In, Hold, Nature Imagery Breathe Out Guided imagery (GI) has Animation also proven to be Before the R;pple tool effective for reducing is presented to a user anxiety symptoms. Thus, who has conducted a nature-based GI might harmful online search, a help to overcome the short breathing exercise limitation of access to will be presented. You nature and strengthen can reconnect with your the impact of GI breath with the process interventions. of inhaling and Further, there is evidence absorbing oxygen, then that visual mental exhaling and ridding imagery and visual your body of carbon perception share similar dioxide. Breathing representations and are exercises activate your similarly processed parasympathetic (Borst and Kosslyn, nervous system, which 2008). helps quell physical and mental symptoms of anxiety. Research suggests that breathing exercises improve focus, Message of Hope especially on the way A person with thoughts they influence brain of suicide relate to activity in parts of the wording that makes them brain linked to feel understood. For this attention.

Further, there is evidence that visual mental imagery and visual perception share similar representations and are similarly processed (Borst and Kosslyn, 2008).

Message of Hope especially on the way A person with thoughts they influence brain of suicide relate to activity in parts of the wording that makes them brain linked to feel understood. For this attention. . reason, inspirational and positive messages will often miss their mark. As Shout a result, the chosen According to the Shout message ‘everybody is Annual Report in worthy of support’ has 2020, text messaging been based upon the has enabled a new academic evidence of and discreet way for Professor Rory O'Conner those in need of Integrated Motivationalmental health support Volitional Model (Defeat to reach out for help. & Entrapment), which Nearly half of the has been chosen to people who texted alleviate a sense of Shout felt more burdensomeness and is comfortable texting also considered to be than talking about unambiguous and clear. private issues (48%). Texting offers them an alternative way to open up and share the problems they haven’t been able to speak out Rounded Edges loud. It also gives The R;pple tool has been people a valuable and designed with rounded lasting record of their edges to convey a more action plan that they friendly appearance can return to based on academic whenever they need evidence. (PsycINFO to, or use as a starting Database Record (c) point for a 2016 APA, all rights conversation with a reserved) parent or GP.

Colours

The R;pple tool features soft grey and purple coloured imagery and text to align with the R;pple brand. According to research, soft purple tones have the capacity to bring balance and make users feel inner peace. Purple hues are known to signify strength and peace and wisdom. Grey has also been chosen to bring a sense of balance. As grey is a cool, neutral and balanced colour, it creates both a solid and stable grounding – perfect to evoke a sense of calm and composure, and relief from a chaotic world.

Jacobs One Million Lives

The Jacobs One Million Lives tool has been selected to feature on the R;pple tool as an opportunity for users to take an online check in. The app allows users to take a free check-in to understand how they are coping and start the journey to better mental health as well as encouraging open conversation about mental health and knowledge sharing to reduce stigma

Samaritans

The R;pple tool provides immediate mental health support in the form of Samaritans (helpline), Shout (text service) and CALM (webchat facility). The presence of these support services have been included based upon research and evidence conducted by Samaritans.

Hub of Hope

Grassroots

Hub of Hope has been selected to provide users Grassroots has been with the offer of local selected to feature on the support. Users are R;pple tool in order to required to input their provide a choice of postcode into the Hub of ongoing assistance for Hope website to display users to receive more a list of services local to long term support. The their vicinity. Users are StayAlive app is a pocket also able to filter results suicide prevention according to the specific resource, packed full of difficulty they are facing, useful information to help e.g. depression, alcohol users stay safe. Users abuse, drug addiction etc can utilise the app if they are having thoughts of suicide or if they are concerned about someone else who may CALM be considering suicide.

CALM

CALM has been selected to appear on the R;pple tool as they provide a free, anonymous webchat facility for users, and has increased in popularity year on year, demonstrated below and indicating a demand for online chat services. CALM also provides a focus on male mental health. Every week 125 people in the UK take their own lives. And 75% of all UK suicides are male.

QR Codes

For the Grassroots, Jacobs One Million Lives, Clic and Hub of Hope ongoing support options, a QR code is present. This has been included to improve the user journey when online using a laptop or desktop computer. By simply scanning the QR code with their smart device, the user will be immediately transferred to the mental health support option.

Clic

Clic has been chosen as an option for users requiring ‘ongoing support’ because it is a forum for users to connect with likeminded people and is moderated 24/7. An online forum has been included based upon the research and evidence from Samaritans which states ‘online forums could facilitate peer support with providers ensuring it is a safe place’.

Bookmark

The R;pple tool features a ‘bookmark’ option to enable users to save the tool contents for later.

Exit

The R;pple tool features an ‘exit’ option to enable users to close the R;pple tool and continue their search. This is to ensure that R;pple is not restricting users’ rights and choices relating to their online searches.

Our Media Publicit y

R;pple is a crucial voice in the media, providing advice and information to those who need it, challenging misinformation and stereotypes where we see them, and using our platform to call for the changes people want. R;pple and our messages were included in 274 pieces of media coverage over the year, including flagship current affairs shows like BBC Breakfast, ITV News, Sky News, Greatest Hits Radio, Men’s Radio, The Telegraph, and Daily Echo.

Reco nition g

This year, R;pple has been shortlisted as a finalist in 9 National awards relating to suicide prevention, mental health and innovation.

Of the 9 nominations, R;pple took home 7 awards. Each and every award was dedicated to Josh Hendy, whom R;pple was set up to honour and remember.

Named in Top 100 Women in IT 2021

Winner of ‘Entrepreneur of the Year’ Award – WeAreTheCity 2021

Winner of ‘Rising Star’ Award – WeAreTheCity 2021 £XXX Winner of ‘Digital Champion of the Year’ Award Raised via fundraising efforts

Women in Insurance 2021

Winner of ‘Unsung Hero’ Award – Women in Insurance 2021

Winner of ‘Most Inspirational Person of the Year’ Award – UK IT Computing 2021

Winner of ‘SHEro’ Award – Inspire Awards 2021

“In a population survey of 21 year olds, of the 248 participants who had made attempts on their life, almost three quarters reported harmful internet use.” Bristol University

Stakeholder En a ement g g

R;pple maintains a positive relationship with its suppliers, ensuring all non-disputed invoices are paid within 30 days.

Lived experience sits at the heart of all we do, in particular working with our beneficiaries, and all of our engagement with key stakeholder groups involves consideration of this, including board discussions.

R;pple operates a compliance assurance framework to manage regulatory and legal risk and is committed to complying with all applicable laws and regulations relating to fraud, bribery and corruption.

The Trustees understand the Charity Commission requirements and understand the need to avoid and manage potential conflicts of interest “ Without a doubt, the internet has been a tool to give those in crisis the resources £XXX to carry out their wishes. If o rtsl had only the R;pple toRaised via fundraising eff been around for our lost loved ones. Take comfort in knowing the difference that you are making to other people’s families and lives. – R;pple supporter ”

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The principal policies adopted by R;pple are summarised as follows:

Ethical – R;pple has an ethical policy, which does not allow it to accept funds from any organisation that it believes may act in a way that is contrary to R;pple’s objectives.
Diversity and disability – R;pple’s policy is to support the diversity of staff and volunteers through equal opportunities and practices.
Investment – The trustees have the power to invest in such assets as they see fit. Aside from retaining a prudent amount in reserves, it is intended that the majority of R;pple’s funds be invested in short-term operational requirements, which leaves few funds for longer term investments. Having due regard for the short-term liquidity requirements of operating the charity, the trustees maintain healthy cash reserves and utilise those reserves to the best of their abilities.
Reserves – Reserves are maintained at a level that enables the Charity to manage financial risk and ensure financial commitments can be met as they fall due.

Fundraising Strategies

The need for our work continues to increase, even more so in the current context. The strategy is reviewed annually to make sure projections are in line with the previous year’s performance, the strength of the opportunity externally and our ambitions as a charity. This year, our approach to fundraising included:

Public fundraising

Direct marketing: Raising funds from members of the public and supporters who make one-off or regular donations.

Community and events

Working with people who make donations by participating in events such as marathons and other sponsored activities, or who organise local community fundraising events, such as quizzes or coffee mornings.

Partnership fundraising

Working with charitable trusts, companies and statutory funders who want to invest in improving mental health. Some of these funders specify how they want their money to be spent and we work with others to identify spending priorities. This includes working with individuals donating larger sums of money.

Workplace wellbeing and commercial training Supplying mental health-related training and consultancy services to external organisations, and receiving payment for these services.

Fundraising standards

Fundraising operational policies are in place for all of our main fundraising areas: direct marketing, community and events fundraising and corporate fundraising.

We are registered with the Fundraising Regulator and adhere to the Code of Fundraising Practice. We continue to monitor amendments to the Code of Fundraising Practice to make sure we comply with the latest fundraising standards and our operational policies and practices are regularly updated in line with these. We are satisfied that we meet all current standards.

“ I too lost my brother to suicide. The internet has been a tool to give those in crisis the resources to carry out their wishes. If £XXX only the R;pple tool had Raised via fundraising efforts been around for our lost loved ones ” – R;pple supporter

Thank you for raising vital funds

Thanks so much for all you do to raise funds for our work. You continue to help us get closer to a world where no person feels alone with their mental health.

Here are some highlights:

Manny to the Monks

13 friends and family of Harrison De George cycled 225 miles from Manchester to Chandlers Ford over 3 days in June 2021 following the loss £XXX of Harrison to suicide in December 2020. The Manny to the Monks team consisted of Izzy De Raised via fundraising efforts George, Nick Worledge, Billy Simpkin, Tom Roseveare, Dan Shaw, Fin Hampton, Robbie Whiting, Chris Iles, Becky Holden, Ollie Rowe, Joe Rouse,Matt Petley, Adam Savage, Matt Kilford and Amy Clarke.

The Untitled Game Changers

The Untitled Game-Changers (“UGC”) completed a marathon on 27th March 2021 whilst bearing 20KG of additional weight each. The UGC team consisted of Oliver Shores - British Army, Max Pearce - Investment Banking, Mario Fragale - Musician/Model, Matthew Pearson – Photographer and Matthew Holland - Sports Therapist A close friend of the team has recently suffered in silence with mental health. This inspired them to stand up and make a change.

Three Peaks Challenge

Organised by Mountain Girl, Ian Hendy, Father of R;pple CEO and Founder, took on the National Three Peaks Challenge, taking on Ben Nevis (Scotland), Scaffell Pike (England) and Snowdon (Wales) in under 24 hours! The team completed the gruelling challenge with 26 minutes to spare and raised over £1,700 for R;pple!

Thank you for raising vital funds

Thanks so much for all you do to raise funds for our work. You continue to help us get closer to a world where no person feels alone with their mental health.

Here are some highlights:

The UltraRunner!

In June 2021, Jamie Hurrell took on an almighty challenge, to run 100 miles from Winchester to Eastbourne! The run was exceptionally hot, reaching a peak of 29 degrees Celsius! Jamie completed his mammoth challenge in 25hours and 49 minutes and raised over £150 for R;pple!

Bay House Sixth Form College

In June 2021, Bay House School and Sixth Form in Hampshire, UK, held a fundraising netball tournament in memory of former student Ella Sales, who took her own life just a few months prior. The young people raised over £750 for R;pple through participation and cake sales!

R;pple Fundraising Event

On 2[nd] October 2021, over 100 people attended the first R;pple fundraising event. The night was a great success, with over £6,500 raised for R;pple through merchandise sales, raffle prizes and an auction. The fundraising event was also an opportunity to celebrate Josh, as his family were unable to host a wake in the midst over the COVID-19 pandemic.

Thank you for raising vital funds

Thanks so much for all you do to raise funds for our work. You continue to help us get closer to a world where no person feels alone with their mental health.

Here are some highlights:

Charity Boxing Match

On 4[th] December 2021, over 1,000 people attended a charity boxing match to watch Ian Hewitt take on an opponent in the ring, raising over £1,000 for R;pple! Ian won his bout and will be looking to fight again in 2022 for R;pple!

Charity Calendar

Ian Gray spent hours photographing stunning scenery and wildlife around the south coast, where Josh grew up. He then worked with local businesses to create a calendar of his work, donating 100% of the profits to R;pple!

What’s next?

Our focus moving into 2022 will include the following key aims and objectives.

Browser Deployment

Mobile Devices

Create a Global Presence

Ensuring R;pple is available on Safari, Mozilla Firefox and Opera browsers.

R;pple is currently deployed on Google Chrome and Microsoft Edge.

Ensuring R;pple is compatible with mobile and tablet devices, enabling us to reach a higher volume of people, nationwide.

Ensuring specific versions of R;pple are provided in countries around the world. Focus will be placed on English speaking countries in the first instance, to include:

Ireland
Australia
New Zealand
USA
Canada

Our Income

Income for the year was £180,000. Public fundraising involves raising income from public participation in and sponsorship of challenge and community events throughout the country by R;pple supporters. Donations consist of income from trusts and foundations. Corporate income consists of donations from companies and businesses.

Income is categorised in the below table and chart:

Income is categorised in the below table and chart:
	25127 3667 172195 Our Income in 2021 Public Fundraising Merchandise Sales Grants & Charitable Donations
Our income in 2021 Monetary value %
Public Fundraising £25,127 12.5%
Merchandise Sales £3,667 1.8%
Grants & Charitable Donations £172,195 85.7%
Total Income £200,989

How we spent the moneywe received in 2021 Monetaryvalue		% - 1,000.00 2,000.00 3,000.00 4,000.00 5,000.00 6,000.00 Staff Training Bank charge Depreciation IT Software and consumables Accountancy and bookkeeping Licences and subscriptions Travel and subsistance Printing, postage and stationery Advertising Insurance Repairs and Maintenance Purchases Our Expenditure
Purchases £ 3,802 22.87% Repairs and maintenance £ 1,256 6.89% Insurance £ 322 1.77% Advertising £ 4,100 22.50% Printing, Postage and stationery £ 1,054 5.78% Travel and subsistence £ 2,161 11.86% Licences and subscriptions £ 751 4.12% Accountancy and bookkeeping £ 877 4.81% IT Software and consumables £ 2,068 11.35% Depreciation £ 698 3.83% Bank charge £ 105 0.58% Staff Training £ 1,026 5.63% Total Spend £ 18,220

Financial Statements 31 Independent Examinerfs Report to the Trustees of Ripple Suicide Prevention Charity Period from 4 May 2021 to 31 December 2021 I report to the trustees on my examination of the financial statements of Ripple Suicide Prevention Charity ('the chaiity,) for the period ended 31 December 2021. Responsibilities and basis of rep,ort As the trustees of the charity you are responsible for the pieparation of the financial statements in accordance with the requirements of the Charities Act 2011 ('the Act,). I ieport in resped of my examination olthe charty's financial statements carried out under section 145 of the 2011 Act and in carrying out my examination I have followed all the applicable Directions given by the Charity Commission under section 145(5)(b) of the Act. Independent examiner's statement I have completed my examination. I confirm that no material matters have come to my attention in co nnection with the examin ation giving me cause to believe that in any material respect= accounting records were not kept in respect of the charity as required by section 130 of the Act" or the financial statements do not accord with those records" or the financial statements do not comply wtth the applicable requirements conceming the fomi and content of accounts set out in the Charities (Accounts and Reports) Regulations 2008 other than any requirement that the accounts give a 'true and fair, view which is not a matter considered as part of an independent examination. I have no concerns and have come across no other matters in connection with the examination to which attention should be drawn in this report in order to enable a proper understanding of the accounts to be reached. Independent Examiner TML House la The Anchorage Gosport Hampshire P012 1LY R;pple O Ripple Suicide Prevention RajL%twj (Trwity Nurrtw.1194331

Financial Statements 32 statement of Financial Activities Period from 4 May 2021 to 31 December 2021 Period from 4 May 21 to 31 Dec 21 Unrestricted funds Total fund5 Note Income and endowments Donationg and sales 200.989 200,989 Total income 200,989 200,989 Expenditure Exp enditure on charitable activities Total expenditure 18.220 18,220 18.220 18,220 Net income and net movement in funds 182,769 182,769 Reconciliation of funds Total funds brought forward Total funds carried forward 182.769 182,769 The statement of financial activities includes all gains and losses recognised in the year. All incorn e and expenditure derive from continuing activities. R;pple O Ripple Suicide Prevention RajL%twj (Trwity Nurrtw.1194331

Financial Statements 33 statement of Financial Position 31 December 2021 31 Dec 21 Note Fixed assets Tangiblè fixed assets 2,094 Current assets De btors Cash at bank and in hand 549 180,930 181,479 Creditors: amounts falling due within one year Net current assets 10 804 180,675 Total assets less current liabilities 182,769 Net assets 182,769 Funds of the charity Un restricted funds 182,769 Total charity funds 11 182,769 These financial statements were approved by the board of trustees and authorised for issue on 14 Oct 22. and are signed on behalf ofthe board by= Miss A Hendy Trustee R;pple O Ripple Suicide Prevention RajL%twj (Trwity Nurrtw.1194331

Financial Statements 34 Notes to the Financial Statements Period from 4 May 2021 to 31 December 2021 General information The chatity is a public benefft entty and a registered charity in England and Wales and is unincotpoiated. The address of the principal office is Silveistream House, Fitzroy Street, Filzrovia. London, W1T 6EB, United Kingdom. Statement of compliance These financial statements have been prepared in compliance with FRS 102, 'The Financial Reporting Standard applicable in the UK and the Republic of Ireland.. the Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102) (Charities SORP (FRS 102)) and the Charities Act 2011. Accounting policies Basis of preparation The financial statements have been prepared on the historical cost basis. as modified by the revaluation of certain financial assets and liabilities and investment properties measured at fair va lue through income or expenditure. The financial statèments are prepared in sterfing, which is the functional currency of the entty. Going concern There are no material uncertainlies about the charity's ability to continue. Judgements and kèy sources of estimation uncertainty No significant judgements have been made by the trustees in preparing these financial state ments. Fund accounting Unrestticted funds are available for use at the discietion of the trustees to further any of the ch atity's purposes. Designated funds are unrestticted funds eatmatked by the trustees foi particular future project or commitment. Restticted funds ale subjected to restrictions on their expendituie declared by the donor or through the terms of an appeal, and fall into one of two sub-dasses" restticted income funds or endowment funds_ R;pple O Ripple Suicide Prevention RajL%twj (Trwity Nurrtw.1194331

Financial Statements 35 Notes to the Financial Statements (coOne) Period from 4 May 2021 to 31 December 2021 Accounting wlicies (continuèy) Incoming iesouices All inc(Klle 15 included in the statement of Iinancial aclivities when elltitlement has passed to the tharity, it is wobable Ihat the economic benefits associated with the transaction will flow to the charity and the amount can be reliably measured. The following specific policies are applied to particular categories of income" - income from ijonations or grants is recognised when there is evidence of entitlement to the gift, receipt is probable and its amount can be measured reliably. legacy incorne is recognised when ieceipt is probable and entitlement is established_ income from donated goods is measured at the fail value of the go(Kls unless this is im practicle to measure reliabty, in which case the value is derived frorn the cost to the donor or the esb"mate4 resale value. Donated facilities and services are recognised in Ihe accounts when received if Ihe value can be reliabity measured. No amounts are included for the contributs.on of general volunleers. incorne from contracts for Ihe supply ol services is recognised with the delivery of the contracted service. This is classified as unrestricted funds unless there is a contradual requirement for rt to be spent on a particular purpose and returned rf unspent, in which case rt rnay be regarded as restricted. Resources expended Expenditure is recognised on an accruals basis as a liability is incurred_ Expenditure is classffied under headings of the statement of finanaal aclivities to which it relates: expendrture On raising fun4Js includes the costs of all fundraising activth-es, events. non- charitable trading acttvities. and Ihe sale of donated goods. expenditure on chantable activrties includes all costs incurred by a charity rn unQertabJ"ng acttvities that futther tls chaiitable aims for the benefft of its beneficiaries, including those support cSts and costs ielaknng to the goveinance of the charity apportiotked to charitable activib"es. olher expenditure indudes all expendtlure that is neilhei related to iaising fuThds foi the charity nor part of ils expenditure on chaiitable activtb"es. Tanaible assets Tangible assets ate inttially iecorded at cost, and subsequenlty stated al cost less any accumulated depreciation anil impairment losses. Any tangible assets cattied at revalued amounts are recorded at the fair value at the date of revaluation less any subsequerht accumulate4J depieciab'on and subsequent accumulated impairmetkt losses. An inuease in the cairying arnount of an asset as a iesull of a revaluation. is recogni5ed in (rther iecognised gains and losses, Unle rt iever5es a tharge foi ltnpainent that has pteviou51y been recognisett as expenditure viilhin the statement of financial activrti"es. A decrease in the rrying amount of an asset a5 a resull of revaluatson. is recognised in other recogni5ed gains and105ses, except to which it offsets any previous ievaluation gain, in whith case the loss is shown within other recngni5ed gains and I0e5 on the statement of financial aclivities. R;pple O Ripple Suicide Prevention RajL%twj (Trwity Nurrtw.1194331

Financial Statements 36 Notes to the Financial Statements (confinuedj Period from 4 May 2021 to 31 December 2021 Accounts wlicies (conlinued) Depreciatio Depreciab"on is calculaled so as to WfTte off the cost 01 valuation of an assel less rts iesidual value, over Ihe useful economic lrfe of that asset as follovts" Equipment 25% ieducing balance Impaitment ol fixed assets A review for indicators of impairrnent is carried out at each reporting date, with the recoverable amount being estimated where such indicatots exist. Wheie the carrying value exceeds the recoverable amount: the asset is impaired accordingly. Pnor impajrments are also revievied for P055ible reversal at each reporting date. For the purtMJse5 of impaimient testing, en rt is nol possible lo estimate the recoverable amount of an individual asset, an esbmate Is made of the recoverable arnount of the cash- generating u nil to iiihich the assel belongs_ The cash-generating unit is Ihe srnallest idenlifiable group of assets that includes the asset and generates cash inllovrfs that kargely independenl of the cash infiows fiom other assets 01 groups of assets. Donatsons and sales Unrestricted Total Funds Funds 2021 Donations Donations Sales 197,322 3,667 200,989 197,322 3,667 200,989 Expen(Itture on charitable activrties by fund type unieskn.cted Total Funds Funds 2021 EXnd itute on charitable activilies 18,220 18,220 Net income Net illcome 15 Stated after chargIn(Creditig). 31 Dec 21 Depreciation of tangible fixed assets 698 R;pple O Ripple Suicide Prevention RajL%twj (Trwity Nurrtw.1194331

Financial Statements 37 Note5 to the Financial Statements {con6nued) Period from 4 May 2021 to 31 December 2021 Independent examination fees Period from 4May21to 31 Dec 21 Fees payable to the independent examiner for. In dependent examination of the financial statements 804 Trustee remuneration and expenses No remuneration cw other benefrts from employment WTlh the thatity or a related entity wete received by the trustees Trustees were reimbu15ed for expense5 incurred on the charty's behalf as follows: Period from 4 may 21 to 31 Dec21 Prinkn"ng. postage and Stationery IT sotmrare and consumables Fixed assets Travel and subsistence Repails and rnaintenance 113 41 780 1,177 807 Tangits fixed assets Equipment Cost At 4 May 2021 Addition5 2,792 2,792 At 31 Decembei 2021 Depreciation At4 May 2021 Charge foi the period At 31 Decetnbei 2021 698 698 Carrying amount At 31 Decembpi 2021 2,094 10. Debtors 31 Dec 21 PrepayThents and acctued incorne 549 R;pple O Ripple Suicide Prevention RajL%twj (Trwity Nurrtw.1194331

Financial Statements 38 Notes to the Financial Statements fconfinued) Period from 4 May 2021 to 31 December 2021 11. Credttors: amounts falling due within one year 31 Dec 21 Accruals and deferred income 804 12. Analysis of charttable funds Unrestricted funds At 31 December 2021 At 4 May 2021 Income Expenditure General fund5 200,989 (18,220) 182,769 R;pple O Ripple Suicide Prevention RajL%twj (Trwity Nurrtw.1194331

Final Word

The world we live in has changed forever, and in ways we may not fully understand and appreciate for a long time. I have also dealt with personal tragedy and set up the charity as a result of the loss of my brother, Josh. Since then, I have become a passionate advocate for mental health and hugely committed to the availability of mental health support options.

Shocks like these can really bring things into focus, forcing us to think about what really matters – what’s most important to us. With that focus, I look back at our charity’s progress with great pride.

At R;pple, we did what we do best – and then some. We provided advice and information to people, we were a guiding light of hope for those with nowhere else to turn, and the technical support for businesses and organisations who want to do the best they can for their employees.

We campaigned for major policy change at the highest level. And we did more than ever to bring people’s voices to the heart of decision making across Government and legislation.

This year, as we all make sense of this new world we live in, it makes me incredibly proud that the work we are doing is as relevant and important as ever. In fact, it has never been more needed.

We know that too many people are reaching crisis point with their mental health. Why? Because that support that they so clearly needed when they were searching for harmful content online just wasn’t there for them. At R;pple, we are determined to change this. And, through months of hard work, we now have the clear, single-minded, ambitious strategy we need to do so.

We can only do what we do thanks to the generosity of those who support us, so however you got behind R;pple last year, I cannot thank you enough.

And as we enter the uncertain waters of the post COVID-19 world where our work will be needed more than ever, we are so grateful for those that are continuing to do so.

Our Contact Information

Accounting TML, TML House 1A The Anchorage, Gosport PO12 1LY

Online Safety Lead Craig Butler

Advisors

Matthew Steans Jonny Pelter Debi Roberts Professor David Gunnell Professor Stephen West

PR & Media Sheeraz Gulsher

Registered Office 4th Floor, Silverstream House, 45 Fitzroy Street, Fitzrovia, London, W1T 6EB

Australian Lead

Peter Argus

Social Media

Hollie Williams

Bankers

NatWest, 45 Tottenham Court Road, London, W1T 2EA

Charity Number R;pple Suicide Prevention Charity Charity Registration Number: 1194331

Chief Executive Alice Hendy

Cyber Security Stephen Goodings

Data Protection Tom Kingston

Tech Advisor Nelson Ody

Tech Support Blue Tea Ltd, Unit D4, West Entrance, Fairoaks Airport Chobham, GU24 8HU

Trustees

Alice Hendy Rebecca Read Laura Pike David Savage

UX Designer Eilidh Gibson

Illustrator Joanna Hughes

Website Designer Richard Howarth

Japanese Lead Taisuke Yamamoto

30 29

www.ripplesuicideprevention.com info@ripplesuicideprevention.com

@Ripplesuicideprevention

@Ripplesuicideprevention @Rippletools

Resources

Samaritans – Call 116 123 Shout – Text 85258 CALM – Call 0800 585858 Grassroots – Download StayAlive App Hub of Hope – local support Jacobs – Download One Million Lives App

Our Disclaimer

Disclaimer

The content provided by R;pple Suicide Prevention is provided for the purposes of an IT configuration monitoring tool. R;pple does not provide mental health support or advice and is not a qualified body to do so. Individuals who wish to seek help for mental health related issues, including self-harm and suicide, should do so via a qualified mental health professional or their GP.

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