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2025-12-31-accounts

ALFIESWISH.ORG.UK REGISTERED CHARITY NUMBER 1191020

CONTENTS

2 ALFIE’S WISH REPORT APRIL-DECEMBER 2025

MESSAGE FROM THE FOUNDERS

As we look back over the last 9 months, we feel incredibly proud of how much Alfie’s Wish continues to grow. As the charity grows, so does our understanding of just how difficult life can be for families facing childhood cancer in today’s world. Supporting those families remains at the heart of everything we do.

In 2025, we have spent a lot of time focusing on building closer relationships with our families through our hospital-based coffee mornings, gift packs, and simply being there when needed most. We want every family to know they always have a listening ear, alongside moments of fun, laughter, and happiness during such challenging times. These coffee mornings have also helped strengthen our relationships with the wards and staff we work alongside, allowing us to reach and support even more families.

Like many charities, we know how challenging things are at the moment, and we continue to look carefully at how we work, keeping costs as low as possible while becoming more efficient through new systems and our team.

The cost of living continues to place extra pressure on families already carrying so much. Opportunities to make happy memories together can often feel impossible. That is why Alfie’s Wish is so important to us — giving families the chance to smile, spend precious time together, and create special memories away from hospital life, even if just for a little while.

We are so grateful to every single person who supports Alfie’s Wish. Your kindness and generosity allow us to continue being there for families when they need it most. With our heartfelt thanks, The Founders of Alfie’s Wish

James & Charlotte Butler (Alfie’s Parents)

3 ALFIE’S WISH REPORT APRIL-DECEMBER 2025

VISION AND MISSION

4 ALFIE’S WISH REPORT APRIL-DECEMBER 2025

HIGHLIGHTS AND SUCCESSES

This report covers the 9-month period April 2025 to December 2026. During the period we received 85 referrals (117 referrals 2024-25). We arranged 83 special experiences for families living with cancer (103 in 2024-25).

Despite a lower overall total due to the shorter reporting period, the number of families receiving support through memory-making events increased by 7% on an average monthly basis, reflecting the successful efforts of the team to increase direct charitable activities.

5 ALFIE’S WISH REPORT APRIL-DECEMBER 2025

PRIORITIES

Alfie’s Wish was formed with the simple goal of making memories. Helping families through their darkest hours by enabling them to create moments of happiness.

Our priorities have not changed, they continue to be:

“Don’t count the days, make the days count”.

6 ALFIE’S WISH REPORT APRIL-DECEMBER 2025

PRIORITY 1 SUPPORTING FAMILIES

At the heart of our mission

Helping families living with cancer create magical memories through experiences at a range of attractions and events. And we want to do as much as we can to help.

The impact of a cancer diagnosis reaches far beyond medical treatment. It affects every aspect of family life—emotionally, physically, and financially—often bringing prolonged periods of uncertainty, stress, and disruption. In these circumstances, creating moments of joy is not a luxury; it is essential. And an essential part of our mission.

Providing happy memories offers families something profoundly meaningful during some of the most difficult times they will face. These experiences allow families to step away, even briefly, from hospital routines and the constant focus on illness. They create opportunities for togetherness, laughter, and connection—moments that strengthen resilience and provide emotional relief.

For children, these positive experiences can restore a sense of normality and childhood that illness has interrupted. For parents and carers, they offer precious time to reconnect and create lasting memories with their child and wider family. Importantly, these memories endure far beyond the immediate experience, becoming a source of comfort and strength both during treatment and in the years that follow.

By prioritising the creation of happy memories, the charity ensures that it follows through on its founder’s vision of providing support that is not only practical but deeply human, helping families find light and hope amid adversity.

7 ALFIE’S WISH REPORT APRIL-DECEMBER 2025

PRIORITY 2 FUNDRAISING SUSTAINABILITY

The source of our future success

Ensuring secure and varied sources of fundraising is a critical priority for Alfie’s Wish because it underpins the charity’s ability to deliver consistent, meaningful support to families affected by childhood cancer.

The needs of these families are ongoing and often arise at short notice, so it is essential that the charity has a stable and resilient financial foundation.

Relying on a diverse range of income streams—supported by an engaged and committed community of fundraisers—helps to protect the charity from uncertainty and external pressures. By encouraging a wide network of supporters, from individual donors and community groups to corporate partners and event participants, Alfie’s Wish can sustain and grow its impact over time.

This “army of supporters” is more than a funding base; it is a vital part of the charity’s identity and strength. Each contribution, whether large or small, reflects a shared commitment to making a difference in the lives of children and families facing cancer. It also helps to raise awareness, extending the charity’s reach and deepening its connection with the community.

By prioritising diverse and secure fundraising, Alfie’s Wish ensures that it can continue to deliver its mission reliably, now and into the future.

Developing corporate partnerships

Identifying and nurturing strong corporate partnerships are invaluable to Alfie’s Wish because they provide sustainable, scalable support that enables the charity to plan with confidence and extend its impact.

Corporate partners contribute not only vital funding, but also skills, resources, and visibility, helping to strengthen operations and reach more families in need. These partnerships allow ‑ us to create long term relationships built on shared values, amplifying awareness of childhood cancer and the charity’s mission.

8 ALFIE’S WISH REPORT APRIL-DECEMBER 2025

PRIORITY 3 OPERATIONAL EXCELLENCE

Efficient and effective administration

A continuing priority is the development of lean, efficient, and effective administrative ‑ and back office functions. This is because of the clear role they play in directly strengthening both impact and sustainability.

Significant progress was made in 2025. 2026 will continue to see significant efforts deployed to deliver the expected benefits.

By streamlining processes, reducing duplication, and making best use of resources, the organisation can ensure that more funding, time, and energy are directed towards supporting beneficiaries and delivering its mission.

Efficient operations also play a vital role in meeting growing compliance and governance demands. Robust financial controls, clear processes, and accurate reporting systems enable the charity to meet regulatory requirements with confidence, demonstrate accountability, and maintain the trust of donors, partners, and stakeholders. This strong foundation is ‑ essential for long term credibility and resilience.

We are already starting to reap some of the benefits of the improvement work done to date in this area with the charity able to deliver better outcomes. Empowered with reliable data, strong financial oversight, and effective planning tools, we are making better informed decisions, allocating resources strategically, and responding quickly to changing needs.

Finally, effective operations strengthen relationships with all stakeholders. Transparent communication, reliable delivery, and efficient use of funds build confidence among supporters, corporate partners, and the wider community. By prioritising operational ‑ excellence, the charity ensures it is well placed to maximise impact, meet its obligations, and sustain strong, trusted relationships into the future.

9 ALFIE’S WISH REPORT APRIL-DECEMBER 2025

FUTURE PLANS LOOKING AHEAD WITH CLARITY AND PURPOSE

Opportunities

Challenges

Our aim is to continue delivering meaningful, personalised support to families facing childhood cancer while ensuring every interaction with Alfie’s Wish feels compassionate, thoughtful and memorable.

10 ALFIE’S WISH REPORT APRIL-DECEMBER 2025

OUR TRUSTEES AND KEY PERSONNEL

TRUSTEES AND OPERATIONAL MANAGEMENT

During the reporting period, the following Trustees served on the Board.

There were no changes to the team over the reporting period.

11 ALFIE’S WISH REPORT APRIL-DECEMBER 2025

FUNDRAISING HIGHLIGHTS

Events

We once again take this opportunity to thank every single one of our fundraisers – we could not make memories without you. From ultra runners to charity ball attendees. We thank you one and all for another epic round of fundraising.

April 2025 – Running season starts

April was a fantastic month for challenge events, with supporters taking part in several major races:

May 2025 – Romsey relay race

We entered three teams into the Romsey relay race, raising valuable funds while also involving several of our corporate supporters. Wishy, our charity mascot, also made a special appearance on the day.

May 2025 – Teddy Rocks festival

With the support of an incredible team of volunteers, we attended Teddy Rocks Festival as one of the five chosen charity partners. Alongside raising awareness of Alfie’s Wish, we were honoured to receive a generous donation of £10,000.

May 2025 - Tudor Rose medieval event

The Tudor Rose in Romsey celebrated its 550th anniversary with a medieval-themed event and kindly donated £1,175 to Alfie’s Wish.

June 2025 – Three peaks challenge

A team from Horde, one of our corporate sponsors, successfully completed the three peaks challenge, raising an amazing £5,484.

12 ALFIE’S WISH REPORT APRIL-DECEMBER 2025

FUNDRAISING HIGHLIGHTS

June 2025 – Skydive fundraiser

Two supporters bravely completed a 15,000ft skydive in aid of Alfie’s Wish. One participant was the mother of a little boy we supported in 2023 with a VIP safari experience to Longleat. Sadly, he has since passed away, highlighting the devastating reality of childhood cancer. Despite facing her own grief, she chose to support other families by taking part and raised an incredible £1,000.

July 2025 – Annual golf day

Our annual golf day at Ampfield Golf Club was once again a huge success, raising almost £10,000.

September 2025 – Dragon boat race

The dragon boat race brought together two of our corporate supporters in a fun and competitive fundraising event, now an established annual event in the Alfie’s Wish calendar. October 2025 – Great South Run

Another annual classic, despite difficult weather conditions, we had a fantastic turnout of runners taking part in the Great South Run in support of Alfie’s Wish.

November 2025 – Circus after Dark charity ball

Our second annual charity ball, ‘Circus after Dark’, welcomed over 250 guests and raised more than £26,500 for the charity.

December 2025 – Christmas fundraising

During December, we hosted two Santa’s Grottos and were also supported by a Scouts busking event.

13 ALFIE’S WISH REPORT APRIL-DECEMBER 202

CHARITY PARTNERS

Golf Clubs

We were delighted to be selected as the Captains’ Charity for two local golf clubs. Throughout their captaincy year, both clubs organised a variety of fundraising activities including golf days, fashion shows and member events.

Schools & Community Groups

Corporate Partnerships

Daemon

Our two-year partnership with Daemon came to an end this year, and the company has been an incredible supporter of Alfie’s Wish. Alongside fundraising and donations, they also provided valuable IT support and practical assistance. Through a variety of fundraising activities, Daemon raised £8,188.21.

Club Clean Pro

Following a golf fundraising event, Club Clean Pro selected Alfie’s Wish as their charity partner and generously donate 20% of their proceeds to the charity. To date, they have donated £538.05.

AWA Consulting Engineers

During our one-year partnership, AWA supported Alfie’s Wish through events including the Romsey Relay Race, dress-down days and other fundraising initiatives, raising £1,595.

14 ALFIE’S WISH REPORT APRIL-DECEMBER 2025

FINANCIAL SUMMARY: INCOME

2025-26 [9 MONTHS] £173,489

15 ALFIE’S WISH REPORT APRIL-DECEMBER 2025

FINANCIAL SUMMARY: EXPENDITURE

2025-26 [9 MONTHS] £134,658

16 ALFIE’S WISH REPORT APRIL-DECEMBER 2025

CHARITABLE ACTIVITIES: REFERRALS

Highlights: Since August 2024, the geographic focus of the charity switched from being all of the UK to the South of England. Referrals per month have remained consistent at around 10 per month over the two reporting periods shown above.

17 ALFIE’S WISH REPORT APRIL-DECEMBER 2025

CHARITABLE ACTIVITIES: FUNDED

Highlights: In the 9-month period April-December 2025, family experience bookings were completing at a faster monthly rate [up 7.5%] compared to the 2024-25 annual period.

Comparing the same periods, expenditure per family experience has risen by nearly 22%, highlighting the cost-of-living pressures facing families living with childhood cancer.

18 ALFIE’S WISH REPORT APRIL-DECEMBER 2025

CHARITABLE ACTIVITIES

Alongside supporting families through applications and experiences, we also introduced several additional initiatives during 2025.

Merlin Tickets Programme

We successfully secured an allocation of 200 complimentary Merlin tickets for families to enjoy visits to Legoland. Of these, 164 tickets were allocated to 37 families, creating a saving of approximately £5,740.

Coffee Mornings

In June 2025, we launched monthly coffee mornings at the Southampton Children’s Hospital, held on the second Monday of each month. These sessions provide emotional support for parents while children take part in themed activities such as Teddy Bears’ Picnics, beach parties, back-to-school crafts, Halloween and Christmas activities.

The coffee mornings have allowed us to build relationships with families before arranging experiences, helping us better understand each child’s wishes and provide a more personal and bespoke service. As a result, more families are now engaging with us and sharing feedback following their experiences.

Seasonal Gift Bags

Alongside the coffee mornings, we introduced seasonal gift bags beginning with Father’s Day in June, followed by Halloween and Christmas gifts. These provide children spending long periods in hospital with small treats and activities to enjoy.

We have also worked with local companies who have kindly sponsored both the coffee mornings and the gift bag initiatives.

19 ALFIE’S WISH REPORT APRIL-DECEMBER 2025

ALFIESWISH.ORG.UK

Charity registration number: 1191020

Alfie’s Wish is a charitable incorporated organisation

Principal address at reporting period end: 6 Minchin Road, Romsey, Hampshire SO51 0BL Principal address currently: Unit 15, Westlink, Belbins Business Park, Cupernham Lane, Romsey, Hampshire SO51 7JF

20 ALFIE’S WISH REPORT APRIL-DECEMBER 2025

Alfies Wish Alfies Wish 1191020 1191020 1191020 CC16a
For the period
from
01/04/2025 To 31/12/2025
Section A Receipts and payments
A1 Receipts Unrestricted
funds
to the nearest
£
Restricted funds
to the nearest £
Endowment
funds
to the nearest £
Total funds
to the nearest £
Last year
to the nearest £
Donations 38,071 - - 38,071 42,863
Gift aid recovered - - - - 1,147
Fundraisingevents 118,543 - - 118,543 106,945
Grants 15,500 - - 15,500 15,280
Interest on deposit accounts 1,351 - - 1,351 1,564
Sales 24 - - 24 17
- - - - -
- - - - -
Sub total(Gross income for
AR)

173,489
- - 173,489 167,816
A2 Asset and investment sales,
(see table).
-
- -
Sub total - -
Total receipts
A3 Payments
167,816
Charitable activities 39,053 - - 39,053 32,027
Cost of fundraisingevents 41,464 - - 41,464 32,113
Wages,salaries and national insurance 34,897 - - 34,897 34,742
Pension contributions 1,796 - - 1,796 2,024
Advertising,Marketingand Networking 7,393 - - 7,393 7,724
Business Entertaining 31 - - 31 35
General Expenses 235 - - 235 289
Insurance 340 - - 340 404
Printing. postage, stationery and
computer supplies
1,887 1,887 1,964
Professional fees and Subscriptions 3,701 3,701 1,527
Staff training 2,655 2,655 3,345
Telephone,internet 676 676 627
Travel and Subsistence 529 - - 529 846
**Sub total ** 134,658 - - 134,658 117,667
A4 Asset and investment
purchases, (see table)
-
-
**Sub total ** - -
Total payments
Net of receipts/(payments)
A5 Transfers between funds
A6 Cash funds last year end
Cash funds this year end
117,667
38,831 - - 38,831 50,149
-
-
- - -
164,392 - - 164,392 114,243
203,223 - - 203,223 164,392

CCXX R1 accounts (SS)

21/08/2026

1

Section B Statement of assets and liabilities at the end of the period

Categories
B4 Assets retained for the
charity’s own use
B5 Liabilities
B1 Cash funds
B2 Other monetary assets
B3 Investment assets
Current accounts
Personal accounts surplus balances
Personal accounts deficit balances
Details
Total cash funds
(agree balances with receipts and payments account(s))
Details
Current accounts
Personal accounts surplus balances
Personal accounts deficit balances
Details
Total cash funds
(agree balances with receipts and payments account(s))
Details
Unrestricted
funds
to nearest £
Unrestricted
funds
to nearest £
Restricted funds
to nearest £
Restricted funds
to nearest £
Endowment
funds
to nearest £
203,223 - -
- - -
- - -
203,223 - -
OK
Endowment
funds
to nearest £
- - -
- - -
- - -
- - -
- - -
- - -
Details Fund to which
asset belongs
Cost (optional) Current value
(optional)
- -
- -
- -
- -
- -
Details
Details
Fund to which
asset belongs
Fund to which
liability relates
Cost (optional)
-
-
-
Amount due (optional)
Current value
(optional)
-
-
-
When due
(optional)
-
-
-
Signed on behalf of the charity's trustees
Signature(s)
Full name(s)
Position (eg Secretary, Chair, etc
Date
James Sturgess
Treasurer
James Butler James Sturgess
Chair Treasurer
21/07/2026

CCXX R2 accounts (SS)

21/08/2026

2

, QIARITY COMMtSSlON FIIE ENGLAND AND ￿￿E5 Independent examinerfs report on the accounts Section A Independent ExaTniner's Report Report to the truste88 ALFIES V¥lSH On accounts for tho period ond•d Set out on page3 31112r2025 Charfty no (If any) 1191020 I report to the trustees on my examination ofthe accounts of the above dwity {Ihe Trusf) for the year ended 3111J2025. AS the charitys tnthes, you are responsible for the preparation of the accounts in accordan￿ with the requirements of the Charfties Act 2011 rthe A(*). Responsibilitie8 and basis of report I report in respect of my examination of the Trust's accounts carried out urKler section 145 of the 2011 Act and in carying out my examinatfon, I have followed all the applicable Directions given by the Charity Commisslon urKler section 1445){b) of th8 Acl. Independ•nt I have completed my examination. I confirni :hat no malerial matters have examinerfs statsment come to my attention in connectton V￿th the examination (9#48Ft disde68d￿') whith gives me cause to teliev& that in, any material respect: tre accountlng re¢￿d8 not kem in accordance with section 130 of the Charities Art or the acLounts drd not accord wtth the accounting records,. or the accounts did not Comply wrth the applicable requiremerts conceming the fom and content of accounts set out in the Charities (Accounts and Rep￿) Regulats'ons 21)08 other than any requirement that the ac¢ourrt8 give a Irue and fairf view which is not a matter considered as part of an independent examination. I hav6 no concerns arKI have come attoss no othèr matters in connection with the examination to which attention should bo drawn in this report in order to enable a proper understanding of the accounts to be reachod. ' ￿se delete the ￿ in the brackets rfthey do not apply. 2010812026 Sign•d: Name: KEELEY COUSENS R•levant professional qualiflcation(s) or body (rf any)." FCCA Dip PFS AddroS8: 2a Poles Cowe. Poles Lane, Otterboume, S0212DZ IER Oct 2018

Section B Disclosure Only complete If the examiner needs to highlight rnalerial matters of concern (see CC32, Independent examination of ¢hanty accounts.. directions and guidan￿ for examiners). Give horn brief detalls of any items that the examiner wishes to dls¢lose. IER Oct 2018