ALFIESWISH.ORG.UK REGISTERED CHARITY NUMBER 1191020
CONTENTS
2 ALFIE’S WISH REPORT APRIL-DECEMBER 2025
MESSAGE FROM THE FOUNDERS
As we look back over the last 9 months, we feel incredibly proud of how much Alfie’s Wish continues to grow. As the charity grows, so does our understanding of just how difficult life can be for families facing childhood cancer in today’s world. Supporting those families remains at the heart of everything we do.
In 2025, we have spent a lot of time focusing on building closer relationships with our families through our hospital-based coffee mornings, gift packs, and simply being there when needed most. We want every family to know they always have a listening ear, alongside moments of fun, laughter, and happiness during such challenging times. These coffee mornings have also helped strengthen our relationships with the wards and staff we work alongside, allowing us to reach and support even more families.
Like many charities, we know how challenging things are at the moment, and we continue to look carefully at how we work, keeping costs as low as possible while becoming more efficient through new systems and our team.
The cost of living continues to place extra pressure on families already carrying so much. Opportunities to make happy memories together can often feel impossible. That is why Alfie’s Wish is so important to us — giving families the chance to smile, spend precious time together, and create special memories away from hospital life, even if just for a little while.
We are so grateful to every single person who supports Alfie’s Wish. Your kindness and generosity allow us to continue being there for families when they need it most. With our heartfelt thanks, The Founders of Alfie’s Wish
James & Charlotte Butler (Alfie’s Parents)
3 ALFIE’S WISH REPORT APRIL-DECEMBER 2025
VISION AND MISSION
4 ALFIE’S WISH REPORT APRIL-DECEMBER 2025
HIGHLIGHTS AND SUCCESSES
This report covers the 9-month period April 2025 to December 2026. During the period we received 85 referrals (117 referrals 2024-25). We arranged 83 special experiences for families living with cancer (103 in 2024-25).
Despite a lower overall total due to the shorter reporting period, the number of families receiving support through memory-making events increased by 7% on an average monthly basis, reflecting the successful efforts of the team to increase direct charitable activities.
5 ALFIE’S WISH REPORT APRIL-DECEMBER 2025
PRIORITIES
Alfie’s Wish was formed with the simple goal of making memories. Helping families through their darkest hours by enabling them to create moments of happiness.
Our priorities have not changed, they continue to be:
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We aim to put family memory-making support at the heart of our mission.
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We aim to enable and support as many fundraising channels as possible, with a growing emphasis on establishing and growing corporate relationships.
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Maintain a high-performing and professional operational infrastructure. Ensuring the Charity operates effectively and efficiently.
“Don’t count the days, make the days count”.
6 ALFIE’S WISH REPORT APRIL-DECEMBER 2025
PRIORITY 1 SUPPORTING FAMILIES
At the heart of our mission
Helping families living with cancer create magical memories through experiences at a range of attractions and events. And we want to do as much as we can to help.
The impact of a cancer diagnosis reaches far beyond medical treatment. It affects every aspect of family life—emotionally, physically, and financially—often bringing prolonged periods of uncertainty, stress, and disruption. In these circumstances, creating moments of joy is not a luxury; it is essential. And an essential part of our mission.
Providing happy memories offers families something profoundly meaningful during some of the most difficult times they will face. These experiences allow families to step away, even briefly, from hospital routines and the constant focus on illness. They create opportunities for togetherness, laughter, and connection—moments that strengthen resilience and provide emotional relief.
For children, these positive experiences can restore a sense of normality and childhood that illness has interrupted. For parents and carers, they offer precious time to reconnect and create lasting memories with their child and wider family. Importantly, these memories endure far beyond the immediate experience, becoming a source of comfort and strength both during treatment and in the years that follow.
By prioritising the creation of happy memories, the charity ensures that it follows through on its founder’s vision of providing support that is not only practical but deeply human, helping families find light and hope amid adversity.
7 ALFIE’S WISH REPORT APRIL-DECEMBER 2025
PRIORITY 2 FUNDRAISING SUSTAINABILITY
The source of our future success
Ensuring secure and varied sources of fundraising is a critical priority for Alfie’s Wish because it underpins the charity’s ability to deliver consistent, meaningful support to families affected by childhood cancer.
The needs of these families are ongoing and often arise at short notice, so it is essential that the charity has a stable and resilient financial foundation.
Relying on a diverse range of income streams—supported by an engaged and committed community of fundraisers—helps to protect the charity from uncertainty and external pressures. By encouraging a wide network of supporters, from individual donors and community groups to corporate partners and event participants, Alfie’s Wish can sustain and grow its impact over time.
This “army of supporters” is more than a funding base; it is a vital part of the charity’s identity and strength. Each contribution, whether large or small, reflects a shared commitment to making a difference in the lives of children and families facing cancer. It also helps to raise awareness, extending the charity’s reach and deepening its connection with the community.
By prioritising diverse and secure fundraising, Alfie’s Wish ensures that it can continue to deliver its mission reliably, now and into the future.
Developing corporate partnerships
Identifying and nurturing strong corporate partnerships are invaluable to Alfie’s Wish because they provide sustainable, scalable support that enables the charity to plan with confidence and extend its impact.
Corporate partners contribute not only vital funding, but also skills, resources, and visibility, helping to strengthen operations and reach more families in need. These partnerships allow ‑ us to create long term relationships built on shared values, amplifying awareness of childhood cancer and the charity’s mission.
8 ALFIE’S WISH REPORT APRIL-DECEMBER 2025
PRIORITY 3 OPERATIONAL EXCELLENCE
Efficient and effective administration
A continuing priority is the development of lean, efficient, and effective administrative ‑ and back office functions. This is because of the clear role they play in directly strengthening both impact and sustainability.
Significant progress was made in 2025. 2026 will continue to see significant efforts deployed to deliver the expected benefits.
By streamlining processes, reducing duplication, and making best use of resources, the organisation can ensure that more funding, time, and energy are directed towards supporting beneficiaries and delivering its mission.
Efficient operations also play a vital role in meeting growing compliance and governance demands. Robust financial controls, clear processes, and accurate reporting systems enable the charity to meet regulatory requirements with confidence, demonstrate accountability, and maintain the trust of donors, partners, and stakeholders. This strong foundation is ‑ essential for long term credibility and resilience.
We are already starting to reap some of the benefits of the improvement work done to date in this area with the charity able to deliver better outcomes. Empowered with reliable data, strong financial oversight, and effective planning tools, we are making better informed decisions, allocating resources strategically, and responding quickly to changing needs.
Finally, effective operations strengthen relationships with all stakeholders. Transparent communication, reliable delivery, and efficient use of funds build confidence among supporters, corporate partners, and the wider community. By prioritising operational ‑ excellence, the charity ensures it is well placed to maximise impact, meet its obligations, and sustain strong, trusted relationships into the future.
9 ALFIE’S WISH REPORT APRIL-DECEMBER 2025
FUTURE PLANS LOOKING AHEAD WITH CLARITY AND PURPOSE
Opportunities
Challenges
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Improving the service and support we offer families from initial referral through to post-experience followup.
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Developing partnerships:
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With hospitals to increase referrals.
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With companies to secure
- discounted experiences.
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Charity partner focus on local golf clubs and schools.
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Growing the administrative team to enable enhanced family support and improve turnaround times for applications and experiences.
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Implementing a Customer Relationship Management platform [CRM]. To enable a better relationship with all Charity stakeholders and provide better information management.
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Raising the profile with more companies getting involved with sponsorship and coffee mornings.
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Supporting families fundraising for us after we have helped them.
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Ensuring fundraising levels remain consistent with our aspirations.
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Growing new corporate partnerships.
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Managing the day-to-day demands on an already busy administrative team. Developing systems and working practices that are lean and impactful.
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Expand the Board of Trustees skill set including the recruitment of new board members who can help take the Charity to new heights.
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Moving into new office space at Romsey Rugby Club premises has been helpful but it has revealed the need for better-suiting and permanent office space.
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Our website needs to be updated to make events easier for registration and payment collections.
Our aim is to continue delivering meaningful, personalised support to families facing childhood cancer while ensuring every interaction with Alfie’s Wish feels compassionate, thoughtful and memorable.
10 ALFIE’S WISH REPORT APRIL-DECEMBER 2025
OUR TRUSTEES AND KEY PERSONNEL
TRUSTEES AND OPERATIONAL MANAGEMENT
During the reporting period, the following Trustees served on the Board.
There were no changes to the team over the reporting period.
11 ALFIE’S WISH REPORT APRIL-DECEMBER 2025
FUNDRAISING HIGHLIGHTS
Events
We once again take this opportunity to thank every single one of our fundraisers – we could not make memories without you. From ultra runners to charity ball attendees. We thank you one and all for another epic round of fundraising.
April 2025 – Running season starts
April was a fantastic month for challenge events, with supporters taking part in several major races:
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ABP Southampton Marathon – £5,523 raised
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London Landmarks Half Marathon – £2,130 raised
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Manchester Marathon – £2,172 raised
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London Marathon – £1,249 raised
May 2025 – Romsey relay race
We entered three teams into the Romsey relay race, raising valuable funds while also involving several of our corporate supporters. Wishy, our charity mascot, also made a special appearance on the day.
May 2025 – Teddy Rocks festival
With the support of an incredible team of volunteers, we attended Teddy Rocks Festival as one of the five chosen charity partners. Alongside raising awareness of Alfie’s Wish, we were honoured to receive a generous donation of £10,000.
May 2025 - Tudor Rose medieval event
The Tudor Rose in Romsey celebrated its 550th anniversary with a medieval-themed event and kindly donated £1,175 to Alfie’s Wish.
June 2025 – Three peaks challenge
A team from Horde, one of our corporate sponsors, successfully completed the three peaks challenge, raising an amazing £5,484.
12 ALFIE’S WISH REPORT APRIL-DECEMBER 2025
FUNDRAISING HIGHLIGHTS
June 2025 – Skydive fundraiser
Two supporters bravely completed a 15,000ft skydive in aid of Alfie’s Wish. One participant was the mother of a little boy we supported in 2023 with a VIP safari experience to Longleat. Sadly, he has since passed away, highlighting the devastating reality of childhood cancer. Despite facing her own grief, she chose to support other families by taking part and raised an incredible £1,000.
July 2025 – Annual golf day
Our annual golf day at Ampfield Golf Club was once again a huge success, raising almost £10,000.
September 2025 – Dragon boat race
The dragon boat race brought together two of our corporate supporters in a fun and competitive fundraising event, now an established annual event in the Alfie’s Wish calendar. October 2025 – Great South Run
Another annual classic, despite difficult weather conditions, we had a fantastic turnout of runners taking part in the Great South Run in support of Alfie’s Wish.
November 2025 – Circus after Dark charity ball
Our second annual charity ball, ‘Circus after Dark’, welcomed over 250 guests and raised more than £26,500 for the charity.
December 2025 – Christmas fundraising
During December, we hosted two Santa’s Grottos and were also supported by a Scouts busking event.
13 ALFIE’S WISH REPORT APRIL-DECEMBER 202
CHARITY PARTNERS
Golf Clubs
We were delighted to be selected as the Captains’ Charity for two local golf clubs. Throughout their captaincy year, both clubs organised a variety of fundraising activities including golf days, fashion shows and member events.
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Wellow Golf Club – £11,000 raised
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Boundary Lakes Golf Club – £6,828 raised
Schools & Community Groups
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Princes Mead School (Charity of the Year) – Colour Run, disco and fundraising activities – £1,644.53
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King Edward VI Prep School (Charity of the Year) – £1,150 raised
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Regents Park Community School (Charity of the Year) – Charity football match and PE fundraiser – £1,027 raised
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Winchester 6th Scouts – Busking event at Winchester Train Station – £2,097 raised
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Abbotswood Care Home – Santa’s Grotto – £487.03 raised
Corporate Partnerships
Daemon
Our two-year partnership with Daemon came to an end this year, and the company has been an incredible supporter of Alfie’s Wish. Alongside fundraising and donations, they also provided valuable IT support and practical assistance. Through a variety of fundraising activities, Daemon raised £8,188.21.
Club Clean Pro
Following a golf fundraising event, Club Clean Pro selected Alfie’s Wish as their charity partner and generously donate 20% of their proceeds to the charity. To date, they have donated £538.05.
AWA Consulting Engineers
During our one-year partnership, AWA supported Alfie’s Wish through events including the Romsey Relay Race, dress-down days and other fundraising initiatives, raising £1,595.
14 ALFIE’S WISH REPORT APRIL-DECEMBER 2025
FINANCIAL SUMMARY: INCOME
2025-26 [9 MONTHS] £173,489
15 ALFIE’S WISH REPORT APRIL-DECEMBER 2025
FINANCIAL SUMMARY: EXPENDITURE
2025-26 [9 MONTHS] £134,658
16 ALFIE’S WISH REPORT APRIL-DECEMBER 2025
CHARITABLE ACTIVITIES: REFERRALS
- GOSH - Great Ormond Street Hospital ** UCL – University College London
Highlights: Since August 2024, the geographic focus of the charity switched from being all of the UK to the South of England. Referrals per month have remained consistent at around 10 per month over the two reporting periods shown above.
17 ALFIE’S WISH REPORT APRIL-DECEMBER 2025
CHARITABLE ACTIVITIES: FUNDED
Highlights: In the 9-month period April-December 2025, family experience bookings were completing at a faster monthly rate [up 7.5%] compared to the 2024-25 annual period.
Comparing the same periods, expenditure per family experience has risen by nearly 22%, highlighting the cost-of-living pressures facing families living with childhood cancer.
18 ALFIE’S WISH REPORT APRIL-DECEMBER 2025
CHARITABLE ACTIVITIES
Alongside supporting families through applications and experiences, we also introduced several additional initiatives during 2025.
Merlin Tickets Programme
We successfully secured an allocation of 200 complimentary Merlin tickets for families to enjoy visits to Legoland. Of these, 164 tickets were allocated to 37 families, creating a saving of approximately £5,740.
Coffee Mornings
In June 2025, we launched monthly coffee mornings at the Southampton Children’s Hospital, held on the second Monday of each month. These sessions provide emotional support for parents while children take part in themed activities such as Teddy Bears’ Picnics, beach parties, back-to-school crafts, Halloween and Christmas activities.
The coffee mornings have allowed us to build relationships with families before arranging experiences, helping us better understand each child’s wishes and provide a more personal and bespoke service. As a result, more families are now engaging with us and sharing feedback following their experiences.
Seasonal Gift Bags
Alongside the coffee mornings, we introduced seasonal gift bags beginning with Father’s Day in June, followed by Halloween and Christmas gifts. These provide children spending long periods in hospital with small treats and activities to enjoy.
We have also worked with local companies who have kindly sponsored both the coffee mornings and the gift bag initiatives.
19 ALFIE’S WISH REPORT APRIL-DECEMBER 2025
ALFIESWISH.ORG.UK
Charity registration number: 1191020
Alfie’s Wish is a charitable incorporated organisation
Principal address at reporting period end: 6 Minchin Road, Romsey, Hampshire SO51 0BL Principal address currently: Unit 15, Westlink, Belbins Business Park, Cupernham Lane, Romsey, Hampshire SO51 7JF
20 ALFIE’S WISH REPORT APRIL-DECEMBER 2025
| Alfies Wish | Alfies Wish | 1191020 | 1191020 | 1191020 | CC16a | ||||
|---|---|---|---|---|---|---|---|---|---|
| For the period from |
01/04/2025 | To | 31/12/2025 | ||||||
| Section A Receipts and payments | |||||||||
| A1 Receipts | Unrestricted funds to the nearest £ |
Restricted funds to the nearest £ |
Endowment funds to the nearest £ |
Total funds to the nearest £ |
Last year to the nearest £ |
||||
| Donations | 38,071 | - | - | 38,071 | 42,863 | ||||
| Gift aid recovered | - | - | - | - | 1,147 | ||||
| Fundraisingevents | 118,543 | - | - | 118,543 | 106,945 | ||||
| Grants | 15,500 | - | - | 15,500 | 15,280 | ||||
| Interest on deposit accounts | 1,351 | - | - | 1,351 | 1,564 | ||||
| Sales | 24 | - | - | 24 | 17 | ||||
| - | - | - | - | - | |||||
| - | - | - | - | - | |||||
| Sub total(Gross income for AR) |
173,489 |
- | - | 173,489 | 167,816 | ||||
| A2 Asset and investment sales, (see table). |
|||||||||
| - | |||||||||
| - | - | ||||||||
| Sub total | - | - | |||||||
| Total receipts A3 Payments |
|||||||||
| 167,816 | |||||||||
| Charitable activities | 39,053 | - | - | 39,053 | 32,027 | ||||
| Cost of fundraisingevents | 41,464 | - | - | 41,464 | 32,113 | ||||
| Wages,salaries and national insurance | 34,897 | - | - | 34,897 | 34,742 | ||||
| Pension contributions | 1,796 | - | - | 1,796 | 2,024 | ||||
| Advertising,Marketingand Networking | 7,393 | - | - | 7,393 | 7,724 | ||||
| Business Entertaining | 31 | - | - | 31 | 35 | ||||
| General Expenses | 235 | - | - | 235 | 289 | ||||
| Insurance | 340 | - | - | 340 | 404 | ||||
| Printing. postage, stationery and computer supplies |
1,887 | 1,887 | 1,964 | ||||||
| Professional fees and Subscriptions | 3,701 | 3,701 | 1,527 | ||||||
| Staff training | 2,655 | 2,655 | 3,345 | ||||||
| Telephone,internet | 676 | 676 | 627 | ||||||
| Travel and Subsistence | 529 | - | - | 529 | 846 | ||||
| **Sub total ** | 134,658 | - | - | 134,658 | 117,667 | ||||
| A4 Asset and investment purchases, (see table) |
|||||||||
| - | |||||||||
| - | |||||||||
| **Sub total ** | - | - | |||||||
| Total payments Net of receipts/(payments) A5 Transfers between funds A6 Cash funds last year end Cash funds this year end |
|||||||||
| 117,667 | |||||||||
| 38,831 | - | - | 38,831 | 50,149 | |||||
| - | - | - | - | - | |||||
| 164,392 | - | - | 164,392 | 114,243 | |||||
| 203,223 | - | - | 203,223 | 164,392 |
CCXX R1 accounts (SS)
21/08/2026
1
Section B Statement of assets and liabilities at the end of the period
| Categories B4 Assets retained for the charity’s own use B5 Liabilities B1 Cash funds B2 Other monetary assets B3 Investment assets |
Current accounts Personal accounts surplus balances Personal accounts deficit balances Details Total cash funds (agree balances with receipts and payments account(s)) Details |
Current accounts Personal accounts surplus balances Personal accounts deficit balances Details Total cash funds (agree balances with receipts and payments account(s)) Details |
Unrestricted funds to nearest £ |
Unrestricted funds to nearest £ |
Restricted funds to nearest £ |
Restricted funds to nearest £ |
Endowment funds to nearest £ |
|---|---|---|---|---|---|---|---|
| 203,223 | - | - | |||||
| - | - | - | |||||
| - | - | - | |||||
| 203,223 | - | - | |||||
| OK | |||||||
| Endowment funds to nearest £ |
|||||||
| - | - | - | |||||
| - | - | - | |||||
| - | - | - | |||||
| - | - | - | |||||
| - | - | - | |||||
| - | - | - | |||||
| Details | Fund to which asset belongs |
Cost (optional) | Current value (optional) |
||||
| - | - | ||||||
| - | - | ||||||
| - | - | ||||||
| - | - | ||||||
| - | - | ||||||
| Details Details |
Fund to which asset belongs Fund to which liability relates |
Cost (optional) - - - Amount due (optional) |
Current value (optional) |
||||
| - | |||||||
| - | |||||||
| - | |||||||
| When due (optional) |
|||||||
| - | |||||||
| - | |||||||
| - | |||||||
| Signed on behalf of the charity's trustees Signature(s) Full name(s) Position (eg Secretary, Chair, etc Date |
James Sturgess Treasurer |
||||||
| James Butler | James Sturgess | ||||||
| Chair | Treasurer | ||||||
| 21/07/2026 | |||||||
CCXX R2 accounts (SS)
21/08/2026
2
, QIARITY COMMtSSlON FIIE ENGLAND AND E5 Independent examinerfs report on the accounts Section A Independent ExaTniner's Report Report to the truste88 ALFIES V¥lSH On accounts for tho period ond•d Set out on page3 31112r2025 Charfty no (If any) 1191020 I report to the trustees on my examination ofthe accounts of the above dwity {Ihe Trusf) for the year ended 3111J2025. AS the charitys tnthes, you are responsible for the preparation of the accounts in accordan with the requirements of the Charfties Act 2011 rthe A(*). Responsibilitie8 and basis of report I report in respect of my examination of the Trust's accounts carried out urKler section 145 of the 2011 Act and in carying out my examinatfon, I have followed all the applicable Directions given by the Charity Commisslon urKler section 1445){b) of th8 Acl. Independ•nt I have completed my examination. I confirni :hat no malerial matters have examinerfs statsment come to my attention in connectton Vth the examination (9#48Ft disde68d') whith gives me cause to teliev& that in, any material respect: tre accountlng re¢d8 not kem in accordance with section 130 of the Charities Art or the acLounts drd not accord wtth the accounting records,. or the accounts did not Comply wrth the applicable requiremerts conceming the fom and content of accounts set out in the Charities (Accounts and Rep) Regulats'ons 21)08 other than any requirement that the ac¢ourrt8 give a Irue and fairf view which is not a matter considered as part of an independent examination. I hav6 no concerns arKI have come attoss no othèr matters in connection with the examination to which attention should bo drawn in this report in order to enable a proper understanding of the accounts to be reachod. ' se delete the in the brackets rfthey do not apply. 2010812026 Sign•d: Name: KEELEY COUSENS R•levant professional qualiflcation(s) or body (rf any)." FCCA Dip PFS AddroS8: 2a Poles Cowe. Poles Lane, Otterboume, S0212DZ IER Oct 2018
Section B Disclosure Only complete If the examiner needs to highlight rnalerial matters of concern (see CC32, Independent examination of ¢hanty accounts.. directions and guidan for examiners). Give horn brief detalls of any items that the examiner wishes to dls¢lose. IER Oct 2018