Annual Report
2024
https://www.powerofo.orgl

Contents
Legal and Administrative information
Message from the Board Chair
Objectives and Artivities
Achievements and Perfomiance
structure, Governance and Management
Financial Review 2024
Trustees. Declaration
Independent Examinerfs Report to the Trustees of Power of Zero
statement of Financial activities
Balance Sheet
Notes to the Financial Statements
li
12
13
14-21

Legal and Administrative information
Power of Zero is a Charitable Incorporated Organisation that brings together
parents, educators, researchers, NGOS, corporate citizens and philanthropic
foundations to ensure the well-being of children in an increasingly online world.
We were established as a CIO on 25 August 2020 and we are registered in the United
Kingdom under charity number 1191012. Our principal address is 57 Linden Avenue,
London NWIO 5RG.
The names of our trustees, who manage Power of Zero, including those who have
held office for all or some part of the accounting period from l January 2024 to 31
December 2024, are:
Marie Cudennec
Narmada Guruswamy
Simon Hampel
Sally Jackson
Philip Jonckheer
Yasmine Roulleau
Steve Oliver (appointed 22 November 2024)
Sebastian Miller (appointed 25 January 2024)
Alicja Krok (appointed 25 July 2024, resigned November 2024)
Manjinder Deol (resigned 30 May 2024)
Alessandro Ferrari (resigned April 2025)
Our chief executive officer, and employee as at 31 December 2024, is Nicholas Carlisle.
Our lawyers are Allen & Overy, based at One Bishops Square in London.
The individual appointed to conduct an independent examination of our accounts (as
required by the Charity Commission) is Joshua N Kingston ACA, BSC. of Burton Sweet
Limited, The Clock Tower, 5 Farleigh Court, Old Weston Road, Flax Bourton, Bristol
BS48 IUR.

Message from the Board Chair
It was my great privilege to represent Power of Zero at Miami Men's Fashion Week.
We partnered with the event organizers to craft the message for the week: "Kindness
Never Goes Out of Style." This became not just the theme of the event, but a rallying
cry for attendees to support Power of Zero
and especially our No Bully program,
which we began more than 20 years ago.
During the week, I was repeatedly asked two questions
The first was: -why the name Power of Zero?-
My answer is simple: because we are teaching children how to use their power well
with zero violence, zero hate, and zero bullying
starting from age zero. It's a
name that reflects both our vision and our commitment to prevention from the very
start of childhood.
The second question was: "Why focus on kindness?11
Here's what I said: it never works to simply tell people what not to do. You can tell a
child not to bully until the cows come home, but it won't make a lasting difference.
What does work - what creates lasting change - is teaching the value of kindness.
When a child or teen understands what it feels like to be included, to be respected, to
be seen, they begin to treat others the same way. That's the heart of our mission.
It was clear to me how many people in the room had been touched by bullying. The
stories they shared
often decades later
were a powerful reminder of the pain
bullying can cause, but a150 of the healing power of kindness. In a time of political
and social division, kindness remains an enduring value
one that crosses borders
and generations.
As Chair of Power of Zero, I continue to be inspired by the work we are doing, by the
integrity of our programs, and by the passion of our team. Together, we are building
something lasting- a global movement that starts with children, and spreads outward
in ripples of empathy, inclusion, and yes - kindness.
Gratefully,
Philip Jonckheer
Chair of the Board of Trustees

Objertives and Activities
The objettives of Power of Zero are the advancement of education of children in the
United Kingdom and countries across the world. Children are now online from their
earliest years. By the time they are eight they average five hours a day online. We
want to ensure that every young child learns the life skills that they need for the digitsl
age. We aim to achieve this by:
A. Providing early educators, teachers, school leaders, parents and caregivers with
lessons, videos, books, and games to teach children social and emotional skills
and digital literacy both online and offline;
B. Providing teacher training to early educators and teachers in pre5chool5,
kindergartens, primary and secondary schools in how to teach children social
and emotional skills and digitsl literacy;
C. Educating parents and caregivers on how to mediate the Internet use of their
children and teach them the skills and values that they need for digital
parenting.
D. Training teachers and other school personnel in interventions for preventing
and responding to student online and school bullying.
The objectives set out above fall within the purposes set out by the Charities Act 2011.
We have referred to the Charity Commission's general guidance on public benefit when
reviewing our aims and objectives, and in planning our future activities.

Achievements and Performan
Power of Zero pursues three major initiatives to ensure the well-being of children and
teens in the digital age
The Superpowers Classroom Program, which gives young children (ages
4 to 8) the social, emotional, and digital literacy skills they need to navigate
their online offline lives.
The No Bully Program, which supports schools in preventing and
responding to bullying and cyberbullying.
A new third initiative in Digital Parenting, providing parents and caregivers
with tools to guide children safely through the digital world.
l. Superpowers Classroom Program
Activities
In 2024, we focused on completing our pilot of the Superpowers Classroom Program
for kindergarteners in the Philippines. This program includes 24 lesson plans, four
posters, a teacher handbook, the Heroes of Zero video series, and supporting
sources for parents. It is co-created with the University of the Philippines and the
Philippines Mentsl Health Association, and was evaluated by the University of
Melbourne.
Achievements
The three-year pilot culminated in a final report from the University of
Melbourne in October 2024, which showed significant positive outcomes in
children's well-being, including improved emotional regulation, resilience,
critical thinking and kindness among children and increased confidence in
digital literacy among both teachers and parents.
The pilot's success attracted our first European corporate sponsor - Start
Campus- enabling us to launch a new pilot in Portugal.

Plans for the Future
In 2025, we plan to:
Begin scaling the program in the Philippines in partnership with local NGOS and
schools.
Complete the Portugal pilot and explore certification of the teacher training
component.
Develop a pilot in Brazil, including a randomized controlled trial.
Launch a collaborative initiative in Colombia to develop Superpower5 for grades
Expand teacher training in digital literacy through an online "Learning
Journey" in partnership with the Varkey Foundation and Coschool.
2. No Bully Programme
Activities
The No Bully Programme trains schools in bullying p￿ventIOn and response, using a
whole-school approach that builds inclusion and kindness. In 2024, we updated the
program with a new version - No Bully 2.0- and introduced No Bully Essentials, a
cost-accessible version designed to help schools address bullying and online harms.
Achievements
No Bully 2.0 was developed with new modules to address cyberbullying,
online harms, and student mental health.
No Bully Essentials was piloted in schools across the USA, offering a streamlined
model
making the program accessible to a wider range of schools.
We delivered programming to international schools in Hong Kong, Thailand,
South Korea, and China, maintaining our reputation among leading
international schools.
We continue to provide program delivery through the Power of Zero Foundation
USA while maintaining licensing oversight from Power of Zero UK.

Plans for the Future
In 2025, we will:
Launch a full scaling plan for No Bully Essentials across the U.S. and
international markets.
Build sales capacity and engage new strategic delivery partners.
Expand our offerings to help schools address a wider continuum of online
risks, including cyberviolence, and suicidal ideation.
Secure new philanthropic and private partnerships to support expansion.
3. Digital Parenting Program
Activities
2024 marked the official launch of our third core initiative: Digital Parenting. We
introduced the First Device Campaign for Safer Intemet Day in February 2024,
designed to help parents and grandparents support children in their first interattions
with the online world.
Achievements
The First Device campaign launched globally in February, in partnership with
NGOS across Latin America, and featured prominently on platforms like
YouTube Kids and Snapchat.
The Heroes ofzem animated video series surpassed 2 million views,
becoming a core part of our parent-facing engagement strategy.
We built an "Always On" communications strategy, supported by a growing
team of volunteer media professionals.
Plans for the Future
In 2025, we plan to:
Secure funding for eight new HertES ofzem episodes.

Formalize our global communications strategy around digital parenting.
Expand our reach through partnerships with tech platforms and parent
networks.
Integrate digitsl parenting guidance into all Superpowers and No Bully training
materials.
Structure, Governance and Management
Power of Zero is a Charitable Incorporated Organisation governed in accordance with
the terms of it5 written Constitution. The Board of Trustee5 is responsible for its
management.
Trustee appointments are made by the Board of Trustees in accordance with the
provisions of the Constitution.
Policies
We have a commitment to upholding the highest standards of safeguarding, ensuring
that our safeguarding measures are robust and reflect the environments in which we
work. Since 25 August 2020 when Power of Zero wa5 incorporated, the Trustees
have approved and adopted a Conflict of Interest Policy; a Safeguarding of Children
Policy. a Sponsorship Policy. a ReseNes Policy. a Whistleblowing Policy; a Risk Policy
and a Formation of Partnerships and Business Relationships Policy.
Global Standards, Regulations and Conventions
As we work for children all over the world, we must ensure that we live up to the
Standards and regulations that we demand of all attors influencing children's lives.
Globally, Power of Zero adheres to national and international standards and
regulations. We are also committed to supporting the implementation of
internationally recognised conventions, including the United Nations Convention on
the Rights of the Child, the Convention on the Elimination of All Forms of
Discrimination Against Women, and the UN Convention of the Rights of Persons with
Disabilities, with a focus on promoting and protecting the rights of children with
disabilities.

Financial Review 2024
The Statement of Financial Activities shows income of £129,276 for the year ending
31 December 2024, of which £35,265 was income from our No Bully program for
schools and £94,011 was in the form of grants and individual donations.
Our total expenditure in 2024 was £129,588 resulting in our ending the year with
£82,428 in funds, of which £23,445 were restricted funds and £58,983 were
unrestricted funds.
Reserves Policy
Under the Re*rves Policy the trustees aim to keep 3 months, of core operating costs
in the charity's unrestricted reserves. This equates to unrestricted funds of £32,397
based on the core operating costs for 2024. As stated above we closed the year in
alignment with our reserves policy with £58,983 of unrestrirted funds.
Trustees. Declaration
Trustees, Responsibilities
The trustees are responsible for preparing the trustees, report and the financial
statements in accordance with applicable law and regulations. Charity law reqUI￿S the
trustees to prepare financial ststements for each financial year. Under that law they
are required to prepare our financial statements in accordance with UK Accounting
Standards.
Under charity law, the trustees must not approve the financial statements unless they
are satisfied that they give a true and fair view of the state of affairs of the charity
and the excess of income over expenditure for that period. In preparing each of the
group and charitable company financial statements, the trustees are required to:
select 5Ultable accounting policies and then apply them con51Stently
make judgements and estimates that are reasonable and prudent
stste whether applicable UK accounting standards have been followed
subject to any material departures disclosed and explained in the financial
ststements

assess the charity's ability to continue as a going concern
disclosing, as applicable, matters related to going concern
use the going-concern bas15 of accounting, unless they either intend to liquidate
the charity or to cease operations or have no realistic alternative
The trustees are responsible for keeping adequate and proper accounting records
that a￿ sufficient to show and explain the charity's transactions and disclose with
reasonable accuracy at any time the financial position of the charity. They are
responsible for such internal control as they determine necessary to enable the
preparation of financial statements free from material misstatement, whether due to
fraud or error, and have general responsibility for taking such steps as are reasonably
open to them to safeguard the assets of the charity and to prevent and detect fraud
and other irregularities. Trustees are responsible for the maintenance and integrity of
the charity and financial information included on the charitable company's website.
The Trustees declare that they have approved the Trustees, report above.
Signed on behalf of the Charity's Trustees
Phillip Jonckheer
Chair
18 September 2025
io

Independent Examiner's Report to the Trustees of Power of
Zero
I report to the trustees on my examination of the accounts of Power of Zero (the
Charity) for the year ended 31 December 2024.
Responsibilities and Basis of Report
As the charity trustees of the Charity you are responsible for the preparation of the
accounts in accordance with the requirements of the Charities Act 2011 ('the Act,).
I report in respett of my examination of the Charity's accounts carried out under
settion 145 of the 2011 Att and in carrying out my examination I have followed all
the applicable D1￿ctionS given by the Charity Commission under settion 145(5)(b) of
the Act.
Independent Examiner's Statement
I have completed my examination. I confirm that no material matters have come to
my attention in connection with the examination giving me cause to believe that in
any material respect:
accounting records were not kept in respect of the Charity as required by
section 130 of the Att; or
the accounts do not accord with those records. or
the account5 do not comply with the applicable requirements concerning the
form and content of accounts set out in the Charities (Accounts and Reports)
Regulations 2008 other than any reqU1￿ment that the accounts give a 'true
and fair view, which is not a matter considered as part of an independent
examination.
I have no concerns and have come across no other matters in connection with the
examination to which attention should be drawn in this report in order to enable a
proper understanding of the accounts to be reached.
otkkn LLI
Joshua N Kingston BSC., ACA Burton Sweet Limited, The Clock Tower, 5 Farleigh
Court, Old Weston Road, Flax Bourton Bristol BS48 IUR
Date:
18 September 2025
li

POWER OF ZERO
STATEMENT OF FINANCIAL ACTIVITIES (INCLUDING INCOME AND EXPENDITURE ACCOUNT
YEAR ENDED 31 DECEMBER 2024
Unrestricted Restricted Total Funds Total Funds
Funds
Funds
2024
2023
Note
Income from:
Donations and legacies
Charitable activities
43,991
35,265
50,020
94,011
35,265
94,884
55,193
Total income
79,256
50,020
129,276
150,077
Expenditure on:
Raising funds
Charitable activities
4,287
60,233
59
65,009
4,346
125,242
4,432
99,351
Total expenditure
64,520
65,068
129,588
103,783
Net incomel(expenditure) and
net movement in funds
14,736
115,048}
{312)
46,294
Total funds at start of year
12
44,247
38,493
82,740
36,446
Total funds at end of year
12
58,983
23,445
82,428
82,740
The Charity has no recognised gains or losses other than the results for the year as set out above.
All of the activities of the Charity are classed as continuing.
The notes on pages 14 to 21 form part of these financial statements
Sea note 9 for fund-accounting comparative figures
12

POWER OF ZERO
BALANCE SHEET
AS AT 31 DECEMBER 2024
2024
2023
Note
Current assets
Debtors
Cash at bank and in hand
10
42,808
43,484
22,133
64,311
86,292
86,444
Liabilities
Creditors '. amounts falling
due within one year
11
{3,8641
{3,7041
Net Current assets
82,428
82,740
Total assets less current liabilities
82,428
82,740
Net assets
82,428
82,740
FUNDS
Unr6strict6d funds
General funds
Restricted funds
RESTATED
44,247
38,493
13
13
58,983
23,445
Total funds
82,428
82,740
These financial statements were approved by the Trustees on 1aseplwnb&r.2025 and are signed on their behalf
by..
Phil Jonckheer
Chair of Trustees
The notss on pages 14 to 21 form part of these financial statsments
13

POWER OF ZERO
NOTES TO THE FINANCIAL STATEMENTS
YEAR ENDED 31 DECEMBER 2024
1 Accounting policies
Accounting convention
The financial statements have been prepared in accordan￿ with the historical cost convention (except
where otherwise stated in the accounting policy note) and in accordance with the Statement of
Recommended Practice.. Accounting and Reporting by Charities preparing their accounts in accordance
with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 1021 issued in
October 2019, and Ihe Financial Reporting Standard applicable in Ihe United Kingdom and Republic of
Ireland IFRS 1021, and the Charities Act 2011.
The accounts (financial statements) have been prepared to give a 'true and fair, view and have departed
from the Charities {Accounts and Reports} Regulations 2008 only to Ihe exlent required lo provide a 'true
and fair view,. This departure has involved following Accounting and Reporting by Charities.. Statement of
Recommended Practi￿ applicable to charities preparing their accounls in accordance with Ihe Financial
Reporting Standard applicable in the UK and Republic of Ireland {FRS 1021 issued in October 2019 rather
than Ihe Accounting and Reporting by Charilies". Statement of Recommended Practice effective from 1
April 2005 which has since been withdrawn.
The charity is a public benefit entify as defined under FRS102. The Trustees consider that there are no
material uncertainties affecting the ability of the charity to continue as a going COn￿rn.
Income
Income from donations is included in income when these are receivable, except as follows..
l. When donors specify that donations given to the charity must be used in future accounting periods, the
income is deferred until those periods.,
11. When donors impose conditions which have to be fulfilled before the charity becomes entitled to use
such income, the income is deferred until the pre-conditions have been met.
Legacies are included on a receivable basis where the charity is entitled to the income, it can be measured
reliably and receipl is probable. Where legacies have been notified lo the charity, or the charity is aware of
the granting of probate, and the criteria for income recognition have not been met, then the legacy is not
included in income but is treated as a conlingent asset and disclosed if material.
Investment income is included on a receivable basis.
Donations in kind Comprise donated services where the costs are measurable and the seNices would
otherwise have to be paid for to maintain operational effectiveness.
Expenditure
Expenditure is recognised in the period in which it is incurred. Expenditure include5 attributable VAT which
cannot be recovered.
Raising funds
Raising funds expenditure include those costs incurred in seeking voluntary contributions, costs of goods
sold and other costs which include the costs of running and participating in fundraising events and
collections and cost of goods purchased for resale.
14

POWER OF ZERO
NOTES TO THE FINANCIAL STATEMENTS
YEAR ENDED 31 DECEMBER 2024
1 Accounting policies (continued)
Charitable Activities
Grants awarded are allocated to charitable activities.
Grants awarded are treated as expenditure and a liability in the accounts as soon as they become legal or
construclive obligations. In the case of multi-year granl awards, Ihe funding for all years is immediately
recognised unless there are conditions which need to be met by the recipient to enable the release of
subsequent years, funding.
Govemance costs
Governance costs include those costs associated with meeting the constitutional and statutory
requirements of the charity and include the audit fees and costs linked to the strategic management of the
charity.
Allocation and apportionment costs
Certain expenditure is directly attributable to specific activities and this has been included in those cost
categories. Other costs, which are attributable to more than one category, are apportioned across cost
ategories on the basis of an assessment of workload carried out from time to time.
Pension costs and other post-retirement benefits
The charity contributes to defined contribution pension schemes. Contributions payable to the charity's
pension schemes are charged to the Statement of Financial Activities in the period to which they relate.
Fund accounting
Unrestricted funds can be used in accordance with the charitable objects at the discretion of the trustees.
Restricted funds can only be used for particular restricted purposes within the objects of the charity.
Restrictions arise when specified by the donor or when funds are raised for particular restricted purposes.
Further explanation of the nature and purpose of each fund is included in note 12 of the financial
statements.
15

POWER OF ZERO
NOTES TO THE FINANCIAL STATEMENTS
YEAR ENDED 31 DECEMBER 2024
2 Income from: Donations and legacies
Unrestricted Restricted Total Funds
Funds
Funds
2024
Donations from individuals
Grants received
28,289
15,702
28,289
65,722
50,020
43,991
50,020
94,011
Prior year
Unrestricted Restricted Total Funds
Funds
Funds
2023
Donations from individuals
Grants received
70
16,060
70
94,814
78,754
16,130
78,754
94,884
3 Incoma from: Charitable activities
Unrestricted Restricted Total Funds
Funds
Funds
2024
No Bully program - speaking fees
No Bully program - license fees
10,000
25,265
10,000
25,265
35,265
35,265
Prior year
Unrestrict•d Restricted Total Funds
Funds
Funds
2023
No Bully program - speaking fees
No Bully program - license fees
No Bully program - school program fees
2,419
22,774
30,000
2,419
22,774
30,000
55,193
55,193
16

POWER OF ZERO
NOTES TO THE FINANCIAL STATEMENTS
YEAR ENDED 31 DECEMBER 2024
4 Expenditure on: Raising funds
Unrestricted Restricted Total Funds Total Funds
Funds
Funds
2024
2023
Advertising
Digital marketing
Graphic design
36
1,224
3,172
946
3,400
3,341
59
4,287
59
4,346
4,432
All expenditure on raising funds during the prior year was from unrestricted funds.
S Expenditure on: Charitable activities
Unrestricted Restricted Total Funds Total Funds
Funds
Funds
2024
2023
Direct costs
Grants made
Project delivery
Staff salaries
Support costs
Marketing and promotion
Subscriptions
General administration
Govemance
Independent examination
{6,7341
32,137
66,652
20,450
37,708
33,741
30,638
54,191
68,346
2,240
658
(2,743)
630
2,870
658
{2,7431
3,494
600
1,582
1,920
1,920
1,620
60,233
65,009
125,242
99,351
17

POWER OF ZERO
NOTES TO THE FINANCIAL STATEMENTS
YEAR ENDED 31 DECEMBER 2024
6 Net incomellexpenditure) for the year
This is slated after charging=
2024
2023
Independent Examinees fees
for independenl examination
for other services
Trustees, Iravel, meeting and training expenses
855
1,065
720
900
Aggregate donations from Trustees, key management personnel, and other related partie5 was £nil {2023'.
£nil)-
7 Staff costs and numbers
The aggregate payroll costs were:
2024
2023
Wages & salaries
Social security costs
Pension contributions
60,000
7,025
1,321
60,000
5,435
1,217
68,346
66,652
One employee received emoluments in excess of £60,000 in 2024 and 2023.
The average weekly number of employees during the year was 1 12023.. 11, calculated on the basis of
average headcount. The lotal employment benefils received by key management personnel including
employer national insurance and employer pension were £68,34612023'. £66,652).
Trustee Maries Cudennac is the spouse of CEO Nicholas Carlisle who was remunerated in Ihe year. This
is allowed under the governing document.
8 Taxation
The Charity is exempt from corporation tsx on its Charitable activities.
18

POWER OF ZERO
NOTES TO THE FINANCIAL STATEMENTS
YEAR ENDED 31 DECEMBER 2024
9 Statement of Financial Activities comparative figures
RESTATED
Unrestricted Restricted
Funds
Funds
Total Funds
2023
For the year ended 31 December 2023
Income from:
Donations and legacies
Charitable aclivilies
16,130
55,193
78,754
94,884
55,193
Total income
71,323
78,754
150,077
Expenditure on:
Raising funds
Charitable activities
4,432
39,463
4,432
99,351
59,888
Total expenditure
43,895
59,888
103,783
Net incomellexpenditure) for the year
and net movement in funds
27,428
18,866
46,294
Total funds at start of year
16,819
19,627
36,446
Totsl funds at end of year
44,247
38,493
82,740
10 Debtors
2024
2023
Due in less than one year:
Trade debtors
Prepayments and accrued income
25,686
17,122
22,133
42,808
22,133
11 Creditors: amounts falling due within one year
2024
2023
Tax and social security
Other creditors
Accruals and deferred income
1,791
153
1,920
1,931
153
1,620
3,864
3,704
19

POWER OF ZERO
NOTES TO THE FINANCIAL STATEMENTS
YEAR ENDED 31 DECEMBER 2024
12 Movement in funds
For the year ended 31 December 2024
At1Jan
2024
At 31 Dec
2024
Income
Expenditure
Transfers
Rèstricted funds
Superpowers Program
Portugal
Templeton World Charity
Foundation
50,020
126,575)
23,445
38,493
138,4931
38,493
50,020
65,068
23,445
Unrestricted funds
General funds
44,247
79,256
164,520}
58,983
44,247
79,256
64,520
58,983
Total funds
82,740
129,276
(129,5881
82,428
Restricted funds
Superpowers Program Portugal - A grant to develop a social and emotional leaming program for
kindergarten in Portugal.
Templeton World Charity Foundation A grant to develop a social and emotional leaming program for
kindergarten in the Philippines.
For the year ended 31 December 2023
RESTATED
At1Jan
2023
At 31 Dec
2023
Income
Expenditure
Transfers
Restricted funds
Templeton World Charity
Foundation
19,627
78,754
159,8881
38,493
19,627
78,754
59,888
38,493
Unrestricted funds
General funds
16,819
71,323
143,895}
44,247
16,819
71,323
43,895
44,247
Total funds
36,446
150,077
{103,7831
82,740
20

POWER OF ZERO
NOTES TO THE FINANCIAL STATEMENTS
YEAR ENDED 31 DECEMBER 2024
13 Analysis of net assets between funds
Unrestrictad
General
Funds
Restricted
Funds
Totsl
As at 31 December 2024
Other net assets
23,445
58,983
82,428
23,445
58,983
82,428
RESTATED
Unrestricted
General
Funds
Restricted
Funds
Total
As at 31 December 2023
Other net assets
38,493
44,247
82,740
38,493
44,247
82,740
14 Related party transactions
During the year, the Charity made the following related party transactions..
Power of Zero US
Philip Jonckheer and Steve Oliver are Trustees of Power of Zero UK and Power of Zero US.
During the year, Power of Zero US paid £25,26512023.' £6,191) to the charity for license fees.
Except for the above, there are no related paty transactions in addition to those disclosed throughout the
financial statements.
21