Chaffty Numbor.. 1190761
eradlo Charity
Unaudft8d Financial Staternents
for tho perfod ended 31 March 2025
William8 & Co Acrountants
Pdican House
119c Eas￿9nk Stfeat
Soulhport
Merseyside
PR81DQ

Cradle charity
TrLtsto&s R¢port
frjr po￿￿d ondgd 31 Ma￿h 2025
Th? Trustee8 present their annual report together wlh the financial statements of d)arity forthe pe￿￿ from 1 April 2024 to 31
March 2025.
TtrE Trustees confirm th81 the 8nnu81 report and finanrial $lalement5 of the charity compty with the current slalthory re4uirtmenl5.
the ￿quirernents of the charity's governing document arKJ the prOv￿10￿S of the Stalemenl of Recommended Practice'Accouniing
and Reporting by Charitie5"
Objectiv88 and Actlvltles
Obloc￿ve8
The principle objective of the charity is lo prevent feelings of Isolation and loneliness during orfollowing a pregnancy loss or
lerfflination of pregnanty. for any rea50n, in￿L￿1VelY. CPADLE Chanly provide8 accessib￿ Èmotional support forany in(JivhJval or
family affethed by the death of a baby during pregnancy. via rArtreach projeths, peer$upport and onlirE Se￿iCe5 delivered by
qualified bereavement counsellors.
ThlB accouAting pgriod a¢tiviti09 lor achlovlng obloctOveB includèd
Incre8se the presence of CRADLE nalionalty with free CRADLE leaflets and resouw*$ availatye ai hospitals and
women'$ healthcare tsulilie5 auoss the UK.
To continue lo support NHS 10 sei up arKI their w CRADLE serwces. Recruiting and supportirvj CRADLE lived
experience Ambassadots 10 prèpare pregnancy loss COMFORT bags and resources that ran be provided io NHS staff
and made availabk lo palyents durirKJ cafft 81 a sensitive and appropriale b'me.
Build and strengthen the relationships wlh retailers and dislnbution p8rtners lo maintain the leve15 of donation5 of
loileiries required lo rnainlain anLI grow the number of COMFOR T Bags and resources available.
Recruilmenl and Managen￿nI of sessional BACP Coun5ellors lo deliver the CONNECTED support gr(xJp ea¢h week. and
in preparation of growNJ the number of sessions delivered in 202Wd7. F￿lItatI￿j free weekly CONNECTED session5 10
support anyone who has experienced p￿gnanCylO5s.
F8ulilaie and manage the CRADLE COMMUNITY Forum web-based pl8lfom. 10 provide a safr rornrnunity platfo
away from sotial media. tnakirKJ the service attessible to those who chose notto use sotial media.
Manage and support the invaluable effort8 of the CPADLE volunteers who are invtslved in setvice provision, COMFOR T
Bag project delivery and fundraising. 11 is eslimaled that over 1.000 volunteer hours a￿ given e8d) year by Ci40LE
volunteers. If this 15 conservalwely valued at £8.91 an hour. the volunteer effort 8mounls to ne8rfy £9,000.
CRADLE. Strategy 2022-2025
Our Vision
Our vision 1$ Ihal no one feels alone dunng arK18fter 8 pr89nanw Ioss. that everyone has access to the support and resour￿8 they
ded lo rebuild by prowidin9 practical and 8molion81 support to anyone who has experienceil the death of a baby during pregnancy,
or lerminabon of pregnancy We do this through the provision of infomiaiion and guidance to heahhcare professionalg who provid?
dinical c4re lo pali8nls 8nd bereaved f8milies and Ihr(xJgh the prowsion of direct o)unsellor4ed support servlces 10 grieving fainilie5.
Our Mission
To prevent feelings of londiness and isolation. during Orfollo￿n9 a pregnancy loss orieTrninalion of wegnancy.
To make sure that anybo(Jy affected by the death of 8 baty dunng pregnancy. feeb fully 5UPPOrted in the right way. al the
rigm lime. in the most appropriate environment.
Ouf Valu88
BE BRAVE- we won't be afraid to ask difficutt questions. lo thalleng8 orto explore themes from our ￿$￿a[ch in order lo mgke
positive change acros5 the o)mmunity

BE BOLD- we'll step away from the crowd to false awarene55 of the different types of p￿gnancY loss. We wll provide the
opportunity for others 10 educate thern5e￿eS and encourage others lo gel involved wilh our work. and collaboratively itnpact the
lives of others.
BE HONEST. we believe in hor*5ty and transparency 81 all limes
Focus of Strategy
The focus of our strategy is to..
Build su51ain3bl8 funding models thai 5UPPOrt oursemces to meet the needs of ourcommunilies tTrow and in the future
Continue lo provide leaflets, support cards and COMFORT bags lo NHS Hospitals that promote CRADLE lo patients and
ensure thai anyone who needs us Is aware of the 5UPPOrt they can access
Deliver high quality and impactful mental h88llh support through our Counsellor led weekly support group CONNECTED
and through our onlinp peer COMMUNITr forum
Strqtsglc roport
Achlovomènts and performanco
Key finan¢kg1 ￿rformanCe Fndl¢ator¥
The charity has md all its responsibilities. We have managed lo increase our Income generation from £32,079 10 £80,975.
This was due lo some si9nrficanl grant funding as well as don8tK)ns from corporate8 and Individual$ indudin9 over
£30,￿0 worth of donated goods. facilities and setvices. Please referto the Financial Accounts April 2024-March 2025 for
more detail.
Review of 8Ctfj¥itiès
As we reflect on 2412025, we're proud ofthe progress we've made in reaching more familie5. SUPPOrtiro more patients. and
expanding our senficÈs across the UK. Every convÈtsaiion. supporf session. and community interaction matter, and Ihis report
highlights the difference our small bul dedicated team has made In 2412025.
CRADLE now has over 20 National Ambas5adDr Volunteers vkno work on various projec15 includiryJ COMFORT Bags
donated lo patients in hospi131. outpat￿ni 8nd Sonography Tissue Packs to be given when difficult news is delivered
Over 11.000 COMFORT bags. packs and resource5 were dislnbuled in 2024125 providing support and guida￿￿ al the
eart￿81 opportunity lo people experiencing pregnancy105S
CRADLE ha8 continued lo deliver a weekly support group Galled CONNECTED which 1$ regularly oversubs￿bed. In
2024125 we hosted 56 8e8810ns vthich promded 369 Seals. thi$ equates to around 200 unique individua15. These sessions
provided a safe and comp8ssionats spa¢e for people lo speak with oijr trained bereavement counselk)r5 M8ny
attende￿ told u5 that simply b&ny heard and connecting with others Ytho urKJerslo(Kl tElped them feel less alone and
olated during an incredibly difficull lime.
CRADLE has grown ils COMMUNITY Forum to 482 members addir*J 174 llew mwTrbers in 2024125. ProvKJing a safe.
peer led support space that allows people 10 at¢ess sUPPOrt and guidance 2417
CRADLE h88 worked ￿th our corporate partr￿r$ 10 source. pack and deliwer our practical ￿sOurceS to hospitals
throughout the UK. Indudiw Tilbury Ooug18s who h051eil a COMFOR T b89 pack at Arrow Park H05pilal and Red T￿e
Buildin9 Contractors Ltd h051eil a bag pack In th8ir Off￿eS and at Salfortl Royal Hospit81 and VWhen5hawe Hospital.
Two of ourleam recthved awards for their work wlh CFIADLE. Nikki Shield received 8 Pride of Sefton Award V¢ilhin Ihe
Courage Category for the work she pro¥ides lo CRADLE CONNECTED. Jules Lindop, a CRADLE Truslee received 8
hlake a Differen￿ aw8rd for her volunteering.
We facilitated incre(lible Iraining and awarene$s rai51ng events Induding fa¢iliiating a 8ereavemenl Besi Practire
presentation Al Siemer6 HeaNh Eveni 8nd attending EIJLulion
Eslales lo promote training th81 CRADLE Consuhancy CIC delivers lo university and coll￿e sludenls slutying for
career in Health. Thanks 10 our Social value partner Tilbury Douglas CRADLE were also able 10 allend the IHEEM
Conference 10 talk about the impact of health es181es on pat￿￿1 ￿cOVery during and following a bereavement.
We were proud lo host a Pathway Development Day al Manchester OxFord Road Hospital. kindly sponsored by NOVL
Property SolLrfions. The session brought109elher malemity 81att and bpreavemenl Ca￿ professional$ lo review aThJ
strengthen support pathways, share best practice, and ensure tonsisienl comp855ion8te t2re across sÈNices.
Then in early 2025 we delivered a CRADLE Education study session at Edge Hill University, supported by foovus. Offered
lo the Year 2 MKlwrfery Cohort. the session provided lived experien￿ leaming lo help flrture heallhcarÈ profession31s
bellei understan(J pregn8ncy108s care It was supported by Bereavement Midwfe Jo Unsworth from Omiskitk Hospital.
Followng the session, a collaborative COMFORT Bag Packing Event look ￿8¢8, y￿th bags delivered directty lo Onr$kitk
Hospital for immediate use.

A number of NHS h05piiaL% laU￿rtrEd new CRADLE Se￿iCe$ vilhin their maternity care departments Including Wthislon
H08pI18118unching during Baby105s awarene$s week. Thanks lo City Build. CRADLE was launthd ai Warringlon
H05pilal, and they funded free bèreavemènt c2rè training delivere(I by CRADLE al North Manchesler Hospital-
slep in ensuring eonsistenl and ¢ompassionaie care.
In OCto￿r we rettuiled a nèw Fundraiser lo support CRADLE with building a grant prosped pipeline and applyirwJ to
grant funders io 8UPPOrt our work. This role has already sewreil a significant number of rewgrants. and are optimistic
the robusl pipeline swll continue 10 provide wl81 support to CRADLE inlo 2025126.
Financial Review
Ov8Thi8W
CRADLE contin￿S to operate Ihe 5UPPOrt of public fundraising inili3lives. donations. and chan18bl8 grants. Income wa$ a
significant incre&s8 on last year. £111,063 compared to £52,079 in 2023124. Expenditure was also higher than lasl year due lo I
costs of the new Fundraiserfor the second half ol the year and increased costs of expanding the OpÈr8tions Manager role as our
ach ha5 grown ￿[tOtal funds carried fO￿ard include £28,000 of stock value fordonated p￿Urts for COMFORT bags and
resour￿5.
Fundr8i$ing appro4ch and achiovoments
Total irbcoming resOu￿S for the year amounted to £111.063. This was In part due to 8 Slgnifitrani grant from the PDStC(Kle Lottery
Millionaires Row and an unexpeGled donation fr(Kn ShareGift during baby1055 awareness week. We recmited 8 Fundraising posi,
and this role has been responsible for buildirw) out a grani pipeline and subtnitting multiple funding applications. We have already
started lo see results from the and by year end had already secured nearfy £14,000 of newgranl funding lo support activity in
2025126. We work dosely wlh wr Corpor8le Partners %tho support us with both donations and volunietr support throughout the
ye8r as well as donations from products from bLBinesses such as Home Bargains and Bunzl. We are as a￿ayS $ograieful to every
individual who donate5 Qrfundraises for us.
Ex￿￿￿[tur￿
E￿pendrtU￿ forthe year was £85.303. The m8jority of our expenditure goes lo diredly delivenng our services. Mlh the rèrnaining
costs being spent on 8n Operations Manager. Fundraising Manager and limited ovetheads We re￿ on significant volunteer support
and aim where possible to keep our costs low.
R&sèrv¢5 Policy
In orderthal CRADLE can continue lo operate al the hiJhesl level and lo continue lo support bereaved famil￿$. the Trustee5 have
set 8 r￿erveS policy which requires..
rÈsenfes are tnaintained at a level thich ensures that CRADLE'S core activity can continue dunng a period of unfDre5ee
the ability to provide funds whith can be designated at short noti￿ to projects in the event of a percewed need,.
the ability io cover 8dditional managemeni, adminisiralitsn. fundraisiry and vdunleer expenses vthere necessary,.
propOrt￿n of reserves are m81nlained In a readity at£es$ible fomi
Changes in furKliry and the growing demand for the seTrices of CRADLE require u8 10 review our reserves pdicy on an annual
basi%10 en$￿￿ that seryice kvels and future growih can be adequately funded.
Structuw, Gtsvtrrnan￿ and Monagfyrnent
Govorning Document
CRADLE Charity Is a Ch8ri18blÈ Incorporated Org8nisalion ICIOI regISte￿a wth the Charilie5 Comtni5sion in England and Wales,
No 1190761. The chanty Is govemed under il's ArtidÈs of Association. In the eveni of the Gharily being wound up ils Iruslees are
required lo contribute an amount not exceedlng £71£1 per TnJsteÈl.
Appolnbnot)t of trutstèès
With the extrplion of the first tmsiees of charity all trustee5 vrill be aptM)inted fora term of Ihree years by resolution pa88ed ty
properly convened meeting of the charity's Irusiees.
Trustee5 of the Charity..
Maria Louise Zeniou ICh8irpersonl
Annm8rie Jad(50n- re51gned January 2025
Kay Louise Cre￿*1$0n
Martin Abraffl- resigned December 2024
Leanna Brace
jU￿S ￿nd0p

Anne King
BÈih Santangeli
Lynne Barnes Webster
Belinda Champion
siatey Pemiaul
T8mmy Martowe- appointed August 2024
All trustees give their time voluntarily in their capacty a5 Truslee.
Any expense5 ￿Cialmed froffl the charity are set out in nolÈ S lo the accounts.
Management
The strategic plan is led by the CRADLE FOUr￿er and supported by the 8oard of TtU51ee$. Delivery of Ihe strategic plan is ovefseen
by Ihe CRADLE Operations Manager aThY Head of Fundraisng. and is supported by a tsam of CRADLE dinical and corporate
ambassadors
Plans forfuturo p8rtod8
Flrture devolopm8nts
The charily is growing and evolvire, we aiffj lo cwlinue lo eXpar￿ (xjr reach and Ènsure thai people all Dverthe UK
experienong pregnancy Ios5 have access 10 the right SUPPOrt 8t the right time free of charge
We aim lo continue 10 share our thowledge and experience ￿1th Ihe communty, sharing besi practite and training
th the NHS. corporate sector and wmmunity group5.
We Vill strive lo build a sustgin8ble funding model that ensure$ our servitss and team can Murish and grow foryears to
me.
Informatson ofi fundraising pra¢tiGo5
CRADLE is comfflitted lo the rules and principle$ The Furxlraising RegUlaIL￿SelS and treats all dmors and Tnernbers of the W￿1C
vllh respect. honesty. dafjty and faime55 in all of our furKJraising activrties.
Public bènèfft statomant
The ch8nly's tmslees confinn that they have complied wlh the duty in section 17 of IhÈ Charities Act 2011 to have reg8rd to the
Charity CTrmmis8ion's general guidan￿ on public benefit. The charitable purposes of the company are sel oui In its conslilulion.
Tru5teos' Respon5ibilitie$ statsment
The Ituslees are responsible for preparing the trustees. report and the finarK#8181alemenls in accordan￿ wlh applicabk18w and
United Kingdom Aceounting standards. IUK Generally Accepted Accounting Practi￿) The law applicablt 10 tharities in England
and Wales ￿Qui￿$ the Tm$iees to prepare financial slalernents lor each finanoal year which give a Itue and fair view of the state of
affairs of the charity and of its Incoming resou￿$ and application of resources of the ¢harity for the year. In prep8ring these
finanaal slalements the Iruslee5 are Rgui￿d lo
Select suitable attountiro poliC￿S and appty them fDnsistenly,
Observe the methods and pnnciplwJ In the Chanlies SORP..
Makeiudg8ments and eslirnales Ihal are reasonable arKI prudent".
Prepare the financial slalernents on the going concetn bas$ unle$s il is inappropdate to presume that IrE charity wll
continue in operation.
IrusteÈs are responsible for keÈpirKJ accounting records that disclose wlh ￿aSOnable accurary at any lime the financial
posrtion of the d)arity and enable Ihem to ensure that the finanaal slalefflent5 cornply wlh the Charities Ad 2011 and the Charity
(Accounts and Reports) R8gulaiions. They are also re5pon5ible for safeguarding a$seis of tht charity aNJ hen(* forlakin9
reasonable steps for the prevention and detection of fraud and other iffegulariiies.
This report was appmed by the Board of Trustees on 11 De￿mber2O25 and signed on its behaw by
Maria Zeniou

Crddl• eharfty
Inde￿nd￿nI ex8mlnor8 roportto tho m$rnb•rs
of Cradl8 charity
I ￿pDrt to the Iru5tees an Myexaminati￿ oflhe aC￿nts oftha ¢hanty for the yaarervjed 31 Mart* 2025.
R￿POnSIbl1￿1￿ and bas1$ of r•port
As the chantytruslee5 you are responsitrAtr for the preparation of the acthunts in 8rLordanc8 wlh the r8ouirenEnts of
the Charibes Act 2011 1.the 2011 Acr'i
I rewrt in respectof my examination oflhe charivs a￿o￿nI$¢8med ￿1 un¢erseGbon 145 oflhe 2011 Ad and in ￿rryIng
out my examinatian I havefollowed all the applica￿￿dIr6¢t1Qn8 given bythe Charity Commission under ￿tIOn 14515llbl ol
the Act
Indopondent 6xamlnor$ 8tatom8111
I have completed my examination and cAJnfiTrn that no matters have IxmÈ 10 my attention in c￿n8th￿ with the ex8minaiion
that give tne Gause lo believe that In any ttwterial respect.
1 ar£ountin9 record5were not kept in reswA oflhe charity as required ty ￿10Th 130 of the 2011 Act,. or
2 the accounts do not acwd ¥￿th these record5. or
3. the aGcounts do not complywth the ap￿Icable requirements cJ)nceming the form and conlenl of 8cwJn15 Set wt In I
Chantses (Accoun15 and Reports) Re9ulations 20D2 olherthaa any requiremants thai accounts giv& a'irue aNJ fair viaw,
which IS nota marterconsidered AS part of an iThdependenl examinatson.
I have w ¢J)wems hav8 come acr059 noother matters in conneclian th2 examination lo ¥thich attention Should be
drawn In this rep)rt In order 10 enable a proper undersrAndino lo be ￿ached
Williams & coA￿ntantS
PeI￿n House
119¢ Easlbank StreÈt
Soulhwrt
PR81DQ
02t&".
11 December 2025

Cradlè Charlty
Statèrnent ol Flnanclal Activths
forthe yearended 31 March 2025
Unroslrlctgd R88tricted Endow7nont
funds
rund8
funds
Total
2024
Income
Donations and legacrds
chan￿ble 8diyilies
Seyarale material Item of income
111.(￿3
111.(63
52,079
Totsl In¢om8
111,063
111.063
52.079
Expenditurg
Charii8bie activitie5
Other
65,193
20,109
65,193
20,109
61.100
13.902
Totol exponditure
85,302
85.302
75.002
Nei inccme lexpendilurel fort
reporting period
25,761
25,761
122.9231
Total fiJnds broughtforward
21,709
21,709
44.632
Totsi funds rarried foMard
47 470
47,470
21,709

Cradle Cbarty
Balanco Sho•t at 31 March 2025
2025
2024
Fixèd &880ts
Curr8rtA55ets
Sloo*
Cash al bank
Debtors
28,000
19.382
88
16,133
47.470
23.133
Cfydthrs.. amounts du?￿thiN 1 ￿r
1,425
Netcurrent assets
47.470
21.708
Tot81888ets19&s ¢u¥ront liabili￿8¥
47,470
21,70B
Pr￿¢S1o￿S IOT liabllrtiss and ¢harg•s
Totsl netassets
47,470
21.708
Charfty funds
UTrregiricied funds
Reslrided funds
Endowment fiJnds
47.470
21,708
47.470
21,708
The wmpany ¥Yas eniiyed toexempts.on from 8Jdrt under Section 477 ofthe Companie8 Act 2006 relating to
small companies.
The members have not r￿ul[8d therA)mpany toobtsin an aLKlIt in ac¢tydanr* with 8ecbon 476 of the
Companies Act 2(￿.
The dir￿lor$ athnowl* their rewsibilitse5 forcomrAwng the requirementsofthe CtympanièsAct
4wlh respact lo ar￿Unting recryts 8nd Ihe weparati￿ ol accounts
These accounts have prepared in acrx)rdanc8wilh thp wigons t￿ICabLe to sma11 crynpanies
subject lo thtr small comp3n1&s regime in wlh FRS102 SORP
Signed.
51eè
M8n8 Loiust Zen￿￿
Dale.
11 December 2025

Cradle Charfty
Notss tothe financlal $tstern8¢1ts
torthoyear ended 31 Marth 202S
1 AeeouNMNG POLICIES
Basls ol preparation of th•financial statements
These fingroal sw•nants have prepared undei the historical cost ￿nveth￿. The charity Is a puNiC benefit enbty
for the purposes of FRS 102 and therefore has also prep8red fin8n¢Jal gt¥tem8n15 in a￿￿[dance vAth the swemeni of
Recommended Practi￿ aptyicgble lo charibes pr8paftng Ih*r accounts in accordance wlh the Fin8noal Rerthng Standard
appiiozNe In the UK and Republicof I￿land (The FRS 102 Charitses SORPI and the charl￿e5 AU 2011.
The Iru$lee$ have assessed whplher the use of the goiro bssis is appropriate and have cnnydered possibK8
even15 or ￿nditIONS thai might ￿8t &gnifiranl doubton the ability of the ¢h8fily 1¢ continue as a going concem The trustees
have madethis a5se55ment for 8 penaa of at le¥$i onè year from the dale of approval ol the finawal statsmpnts After
makiw enquiries the IFUStees have r￿nduded that Ihwe is a reasorFable 6xwtatson that the charity hBS adequate resources
to continue in operaiional 6xistsn¢8 fortheforeseeable lulure The truskes iherefore havtr adopted the goirwJ con*rn
basis In yepanNJ these finanrjal staternents
Fund a¢¢ountin9
Unrestricted fiJnd5 are those tsnds that are availabl8 for ustr at the discretion of the trustees in furthw8nce of the oeneral
objethves oflhe ¢hanty
Rfjsth￿ed funds cotnprise funds donated or otherwsa given 10 the charity fora speafic purposeor0b￿V8 and may {￿lY
be applied 10 the furtherdnce c>f that putpose or obJ"ective
RoSe￿e￿
Pnor lo Its Incowaiion the Cha￿ty opèrated a5 an unlnr￿r￿r9k1 entity. Atthe dats of it8 In¢otFKKatson the fufids by the
charily were split ithen res11￿ted unre51ricted tsnds. These are smwn as a separate maten81 Item if inth)me in th
Statefflenl ol Finanu81 Actiwlies
lTrcom• and gxpendiiuro
l income and exp8noiture is Includèd in the Slatemwl of Financi81 Artvibes v4hen rt 1$ rec*ved or paid.
2. INCOME
The ¢hariVs Intr)mecompn5es".
2025
2024
Don8￿￿$ and gifts
of goDds. Paalilies and servi
80.975
30.L
32,079
20,000
Grants
110.975
52,079
3. EXPENDITURE
The tharity's evr￿ltUr&(￿mpn$èS".
202
2024
Counselling Servi￿ and Qlherd)aritabl8 acbwbes
Donabon5 of gCN)dsand servi¢as
Admin181f8bve costs
56,193
9,000
20.1D9
28.101
33.WD
13.901
85.3Q2
75,002
4. STOCK
Thfrthanty holds the follwng tstock ai prei(wJ end.
Purchased 9océs awaitsng distributson
Don8ied awaiting d15tiibuhon
2025
2024
28.000
7.000
28,000
S. GUARANTEES
Each of the chanty's Iru51ees Is118bl8 lo conthbLrtean amount notexceeding £1 twrd5 any S￿rtIall of 8$sets on the
vKndillg up of the company

## 2025 - CC accounts 

Final Audit Report 

2026-01-25 

Created: 2026-01-19 By: Neil Williams (neil@williamsandcompany.co.uk) Status: Signed Transaction ID: CBJCHBCAABAAq2GrqmgdIrlhl2rAkEZ2GyHCPFWzQN4x 

## "2025 - CC accounts" History 

Document created by Neil Williams (neil@williamsandcompany.co.uk) 

2026-01-19 - 3:09:26 PM GMT 

Document emailed to Louise Zeniou (louise@cradlecharity.org) for signature 2026-01-19 - 3:09:31 PM GMT 

Email viewed by Louise Zeniou (louise@cradlecharity.org) 

2026-01-19 - 3:45:32 PM GMT 

Document e-signed by Louise Zeniou (louise@cradlecharity.org) Signature Date: 2026-01-25 - 7:57:58 PM GMT - Time Source: server 

Agreement completed. 

2026-01-25 - 7:57:58 PM GMT