i_.1
Baby Umbrella
Annual Report and Accounts
Baby Umbrella
Supporting your journey
**Welcome from our Chair of Trustees and Founders...........................................................3** What we do............................................................................................................................... 6 Vision, Mission and Values........................................................................................................ 7 Our strategic purposes and priorities............................................................................................................................. 8 Our strategic purposes........................................................................................................ 8 Our priorities to deliver our strategy...................................................................................8 Our finances 2022-23: Summary...............................................................................................9 Our year in review................................................................................................................... 10 Building predictability and strength.................................................................................. 10 Our team........................................................................................................................... 14 Our services.......................................................................................................................16 Specialist Breastfeeding and Early Parenting Support...........................................16 Emotional Wellbeing Support................................................................................19 Infant Sleep Support..............................................................................................21 Peer Support..........................................................................................................21 Parent Education................................................................................................... 23 Diversity, Equality, Inclusion and Belonging.......................................................... 23 Our Impact........................................................................................................................ 24 Fundraising........................................................................................................................ 25 Looking forward to 2023-24.................................................................................................... 29 2023-24 Strategic Priorities............................................................................................... 29 Financial Results...................................................................................................................... 31 Legal and Administrative Information..................................................................................... 32 Objectives................................................................................................................................33 Public Benefit.......................................................................................................................... 33 Governance and Management................................................................................................34 Independent Examiner’s Report to the Trustees of Baby Umbrella........................................ 37 Statement of Financial Activities.............................................................................................38 Balance Sheet..........................................................................................................................39 Notes to the accounts............................................................................................................. 40
_Baby Umbrella (Charity Reg: 1190745) Annual Report and Accounts 2022-23_
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## Welcome from our Chair of Trustees and Founders
Our third full year of operation has been characterised by a growing sense of stability and predictability.
community values our support, it’s wonderful to feel our community supporting us.
Against a difficult funding environment, we have grown our fundraising income to support a careful expansion of our front line Breastfeeding and Early Parenting support services where it is most needed. This year we supported over 1,000 families and we’re immensely proud that 100% of the families who filled our feedback form this year said they would recommend us.
We have also launched our pioneering new Listening Service for parents, which was an aspiration from our starting days. With so many desperate parents coming through our doors every week, we often struggled to find free specialist emotional support services to signpost to. Our Listening Service has filled this hole and we are now able to encourage parents to seek extra support at the earliest stage. We hope that this will enable them to feel more confident and less anxious from much earlier in their parenting journey, having a profound impact on the lives of their young babies and wider family.
We are often asked about expanding to other areas, but we believe in support services rooted in the local community, and we see so many opportunities to support parents even better in West Kent. We have ambitious plans for 2024 including: improving our peer support programme, improving support for our most vulnerable families, encouraging bookings for Listening Support, reviewing infant sleep support, bringing further fascinating speakers to local families, investing in data storage and processing, and continuing to learn and innovate on diversity, equality, inclusion and belonging.
Would you like to join our community to change early parenthood for the better? Get in touch - we’d love to hear from you.
info@babyumbrella.org.uk
## **Ema Saunders**
Chair of Trustees
## **Jennie Yelverton**
Education and Practice Lead
We’re so uplifted too to feel a tangible change happening within our community in West Kent and further afield. More and more people know who we are, know who to turn to for support, and are beginning to request to work with us, to fundraise for us and to support us. Much as our
## **Karen McCully**
Clinical, Community and Client Lead
## **Laura Shtaingos**
Operations, Finance and Marketing Lead
_Baby Umbrella (Charity Reg: 1190745) Annual Report and Accounts 2022-23_
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_Baby Umbrella (Charity Reg: 1190745) Annual Report and Accounts 2022-23 4_
Our impact in numbers
1.070
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Boby Umbrello Ichtsrity Reg.. lI)745)Al1Utr1 Report 0ndAct(ts2o22-23
## What we do
Our charity was formed in 2020 to provide early parenting support services across West Kent.
We are passionate about providing evidence based, compassionate support which empowers families.
We deliver 1-1 and group support with breastfeeding and early parenting. We offer support in Sevenoaks, Tonbridge, Tunbridge Wells and online 49 weeks a year as well as email, messenger, Facebook and WhatsApp.
We support families with breastfeeding, bottle feeding, expressing, introducing solids, and adjusting to parenthood, including parental mental wellbeing and infant sleep.
We offer specialist support from highly skilled and experienced Breastfeeding Counsellors and Lactation Consultants;
peer support from our trained Volunteer Peer Supporters; and in 2023 we also launched a dedicated zoom Listening Service for parents who are struggling with emotional wellbeing.
We have a fantastic team of Specialist Practitioners, in-house trained volunteer Peer Supporters, and volunteer Service Hosts who together deliver exceptional support to families.
We also plan, organise and host multiple webinars every year to educate both parents and professionals, covering topics such as infant sleep and perinatal mental health. We have fostered relationships with leading UK expert speakers to run these sessions and they are recorded and available free on our website for families to watch afterwards.
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## Vision, Mission and Values
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## Our strategic purposes and priorities
## **Our strategic purposes**
1. Provide free of charge, timely access to skilled support on breastfeeding, infant feeding, infant sleep and mental wellbeing across West Kent; and facilitate social connections.
2. Improve knowledge and confidence in early parenting among parents, supporters and allied professionals.
3. Connect the dots between services for parents in the area through signposting, collaboration and team building.
4. Reach a diverse and inclusive population reflective of the community we serve.
## **Our priorities to deliver our strategy**
## **Optimising, broadening, deepening and expanding our offering to better meet families’ needs**
1. Diversify our income stream to improve funding stability.
2. Optimise our current operations to most effectively meet the needs of local families.
3. Broaden and deepen our support to better meet client needs.
4. Build links for collaboration and signposting.
5. Represent and raise local families’ voices; embed diversity in everything we do.
_Baby Umbrella (Charity Reg: 1190745) Annual Report and Accounts 2022-23_
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## Our finances 2022-23: Summary
## **Source of income**
## **Summary of expenditure**
_N.B. Expenditure bars only add up to 99% due to rounding_
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## Our in review year
## **Building predictability and strength**
At the end of 2022, the combination of the Ukraine war and the cost of living crisis meant that the external environment was looking very tough for funding. We entered 2023 with a single minded focus to build predictability in our processes and stability in our funding model.
At the very start of the financial year we had a fantastic boost to morale and confidence when we were awarded the Kent Charity Awards Start-Up Charity of the Year for 2022! The assessment process was thorough and the fellow charities we were up against were daunting, so we were absolutely delighted to come away with this recognition of our hard work and dedication to supporting parents in Kent.
## _**(L to R) Ema Saunders (Chair of Trustees), Laura Shtaingos (Operations, Finance and Marketing Lead) and Karen McCully (Clinical, Community and Client Lead) accepting our Start-Up Charity of the Year award at the Kent Charity Awards 2022**_
In terms of our funding position, we have worked very hard to maintain our grant income as well as grow our non-grant income by a whopping 70%, demonstrating the clear impact our services have on our families and their willingness to donate and engage with our fundraising initiatives. After a long period of running close to our 3 month reserves levels in 2021-22, this year we have maintained reserves of around 6 months for the whole year. This
_Baby Umbrella (Charity Reg: 1190745) Annual Report and Accounts 2022-23_
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stable base has enabled us to reinvest into Baby Umbrella by developing our internal service support systems as well as grow our local support services.
In our core charitable services, this stable funding base has enabled us to take the step of increasing capacity in our busy Tunbridge Wells location, by adding additional specialist staff every week, and enabling 25% more 1-1 appointments to be served over the course of the year. We have also seen appointments increase by 22% in our historically quieter Otford location, enabling better utilisation of the staff there. We have trained 11 fantastic new volunteer Peer Supporters who are now integrated into our service supporting parents across all three of our locations.
We have also been hard at work this year
broadening and deepening our support services by adding and trialling some key new charitable services to meet the requests of our local families. We have successfully trialled a dedicated zoom Listening Service run by specially trained staff to support families struggling with their emotional wellbeing, and following its success made a decision that this will be part of our core service going forwards. We have run three further successful live webinar events for parents, covering sleep, returning to work and postnatal recovery, which are now available to watch on our website and have proved very popular in both live and recorded format.
In terms of service support, we have reviewed and improved several processes throughout the year - most importantly our complaints and safeguarding processes which are now firmly embedded into weekly and monthly management review processes, and reported to trustees on a quarterly basis. We recruited a part time marketing and fundraising coordinator who has given us additional ability to raise individual donations and advertise our fundraising events; as well as ensure local families are aware of all of our support services. We have embedded our new management roles to great effect, enabling our team to progress with their own areas of expertise more effectively. And we have also begun our Diversity, Equality, Inclusion and Belonging Project with an internal survey of our workforce and volunteers.
It’s been a busy year, but it has run like clockwork, and we are starting to see the fruits of our labour as the charity builds predictability in its processes and activities.
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2022- 2023 Milestones
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## **Our team**
## **Our service support team**
Jennie, Karen and Laura bring together a broad range of unique skills on our charity management team. We also have four specialist part time contractors supporting the charity with various functions. We are proud of our family-friendly and flexible working practices and together the whole team comprises only about 0.7 of a full time equivalent employee. We are small but mighty!
## **Our Practitioners**
Laura, Karen and Jennie are also embedded within our core team of nine practitioners who have over 100 years of combined experience supporting families with breastfeeding and early parenting. All our practitioners are trained and licenced as either "Lactation Consultants" or "Breastfeeding Counsellors" by recognised breastfeeding organisations. Many have additional training in related sectors such as Midwifery, Nutrition, Antenatal Education, Babywearing, Infant Sleep and Perinatal Mental Health. We also provide ongoing support and development, as well as supervision, to all of our practitioners to ensure their knowledge and skills are up to date.
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## **Our Peer Supporters and Volunteers**
Our essence is shaped by the people who bring it to life, and we are extremely lucky to have fantastic volunteers across our charity who give up their own valuable time to help us and the families we serve.
Twenty two trained Baby Umbrella Breastfeeding Peer Supporters volunteered for us during the financial year. These are volunteers who have breastfed their own babies and completed 12 weeks of accredited training in Breastfeeding Peer Support, as well as additional training in perinatal mental health and infant sleep.
Throughout the year our Peer Supporters volunteered 471 hours for us, offering breastfeeding support and information to families at our social groups.
We also have 22 further volunteers who have helped us host and run our face to face sessions throughout the year. These volunteers provide a crucial warm welcome when parents walk
through the door, sometimes just hours or days after giving birth and at a time which can often feel very daunting and vulnerable. They ensure everyone is looked after and offered a hot drink and slice of cake, as well as completing all our paperwork and making sure sessions run smoothly. These generous individuals have contributed 345 hours of their time this financial year.
Behind the scenes, we also must mention our fantastic graphic designer - thank you Kim!
Last but far from least are our eight fantastic trustees who dedicated their time and expertise to support us - thank you!
## **Supporting our team**
Our supervision function is really coming into its own this year with group sessions available for practitioners and peer supporters every month. We have also rolled out individual ad-hoc supervision (as required) to our Peer Supporters too after great success with our Practitioners. All relevant feedback we receive at supervision sessions is fed back into service support so that our service gets more effective each month. Safeguarding concerns are proactively addressed to ensure that we are taking the right steps for every family we contact to get the appropriate support they need, and that practitioners and volunteers are provided with support when concerns are raised.
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## **Our services**
## **Specialist Breastfeeding and Early Parenting Support**
Our Breastfeeding Counsellors and Lactation Consultants are available for bookable 1-1 specialist support in all of our in person groups, as well as on Zoom, only pausing for Bank Holidays. With the addition of our newly trained Peer Supporters, we are now able to provide Peer Support on a drop-in basis in all of our in person groups for more straightforward questions. We also run a Facebook group and answer emails and messages from families looking for information on breastfeeding and early parenting.
Families come to us from across West Kent (and sometimes farther afield) for all sorts of urgent and overwhelming reasons.
The majority are first time parents and 98% are breastfeeding (with 33% feeding formula alongside and 3% feeding solids alongside). Over half are referred directly from midwifery and 44% first book within 7 days of birth. We are proud to welcome partners and supporters to all our sessions and 43% of our attendees do bring someone with them for support.
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_**A Breastfeeding Counsellor working with a family in January 2023**_
During this financial year, we have completed 1,351 individual face to face appointments with families and 245 individual Zoom appointments, all with dedicated and tailored support from our specialist practitioners.
## _**1-1 specialist appointments served by location - year on year comparison**_
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## **Emotional Wellbeing Support**
After a significant investment in Perinatal Mental Health training for our team last year, this year we were excited to be able to launch a pilot of a new Listening Service for parents who are struggling with their emotional wellbeing.
The service provides a stepping stone for parents between our known and trusted support service and other services in the area for families. Many parents feel they have nowhere to turn, missing the threshold for support with their mental health or facing long waiting lists through the NHS and facing barriers to accessing
expensive private services. Others feel they are 'not bad enough' to reach out for more formal referral, our service giving them an accessible route into support.
Our free to access Listening Service fills this gap, offering an easy to book, accessible session, and provides an inclusive, confidential and non judgemental space in which to reflect on a parent’s feelings during the huge transitions of conception, pregnancy, birth, feeding and parenthood. Often parents are left feeling anxious, with low mood or dealing with traumatic feelings following their birth or early postnatal period. Without support, parents often try to shut unprocessed feelings away, feeling that they ‘should be able to cope’ and ‘get over’ what has happened to them, often leading to more challenging mental health difficulties in the longer term. The Listening Service aims to support parents before their difficulties develop into anything greater, and signpost early to further specialist help should this be necessary.
It is often not what happened that has caused a parent to feel traumatised in itself but the feelings about their experience that they are struggling to process. Our Listening Service has been developed specifically to fit this early need for support. It is free to access, timely and run by highly qualified and experienced practitioners who have been trained to listen to trauma and support the safe processing of these feelings.
We are delighted to say that the service was very well received by parents and professionals alike (see over), and will continue as a core service in 2023-24.
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_Baby Umbrella (Charity Reg: 1190745) Annual Report and Accounts 2022-23 20_
## **Infant Sleep Support**
This year saw us roll out in-depth training for our specialist practitioners and volunteers on infant sleep. We worked closely with Lyndsey Hookway, former paediatric nurse and health visitor, lactation consultant, author, researcher, speaker; and a well known compassionate and evidence based voice on infant feeding, sleep, and parenting.
Our nine practitioners undertook 10 hours each of training from Lyndsey to embed an understanding of responsive infant sleep support within our team. This covered sleep biology, prevalent infant sleep myths and how to support parents who are struggling with night waking and naps. We were also able to train 19 of our volunteer peer supporters in Sleep, Bonding & Lactation again with Lyndsey (1.5 hours each).
We are already supporting families with this new knowledge to great effect with our families telling us that sleep concerns are often a close second to their breastfeeding concerns. We will evaluate the impact of this training and any additional training support needed for practitioners and peer supporters over the next year.
## **Peer Support**
Many of our families really benefit from meeting other families in the area and our weekly Peer Support groups provide a safe space to come with your baby and receive a hot drink and a warm welcome. Our trained Peer Supporters are embedded in these sessions and support our mums with questions on normal breastfeeding and life with a baby.
## _**Parents enjoying our Peer Support group in 2023**_
Alongside the social groups, we also run a **public Facebook page** , a **closed Facebook group** , and a **WhatsApp group for each of our locations** .
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## **Parent Education**
We have made great strides this year on developing our parent education programme. Lyndsey Hookway returned with two further talks. One covers sleep in the early weeks and is aimed at antenatal and new parents, and the other is a wide ranging talk on going back to work as a new parent. We were also grateful to Emma Jeffery, a local Postnatal Personal Trainer, and Jenny Gillespie, a local Women’s Health Physiotherapist, who came to talk to our community about recovering physically from pregnancy and birth.
All of these talks were very well attended live, and the recorded versions are available for free for parents to watch at their leisure on our website at babyumbrella.org.uk/education. Together these talks have been seen by over 250 viewers.
We are excited about the pipeline of talks to come in 2024, including one from Mia Scotland, a leading UK perinatal psychologist, about protecting your mental health when a new baby arrives.
## **Diversity, Equality, Inclusion and Belonging**
This year saw us kick off a 2 year Diversity, Equality, Inclusion and Belonging (DEIB) project, which began in August with the launch of an internal survey and recruitment of an internal working group from across the charity. Our survey will establish a baseline we can use to monitor our progress and for us to start to understand how we are experienced as a charity by different members of our team.
In 2023-24 we will be using this working group to develop a set of objectives for DEIB at Baby Umbrella, as well as to help us talk to all parts of our local community of parents to understand how we can improve access to our services for all. Next stages will be further developing the working group and building an external survey; as well as analysing and evaluating our internal results. Watch this space!
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## **Our Impact**
We request feedback from all those we support by email after their visit. This financial year we received feedback from 141 of our appointments, representing 15% of the individual families we saw. We are always looking at ways to improve upon this response rate and bring feedback methods into our groups.
Through our appointments, we aim to support parental confidence, emotional wellbeing and also enable parents to socialise and receive peer support within our face to face groups. Our feedback shows unambiguously that we are meeting these aims.
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## **Fundraising**
Fundraising has continued to be challenging in 2022-23. The early parenting phase is a relatively invisible stage of life, and there is a perception that urgent need will be supported through the NHS and government services, however many of our beneficiaries tell us that they have been unable to access support anywhere else. In addition, with the cost of living crisis at home and overseas crises such as the Ukraine war, competition for funds has been intense.
Despite this, we have not only managed to find the funds to run our services this year, we have also improved our overall financial position by diversifying our funding base and streamlining our expenditure. We increased the number of grants we applied for by 27%, and the total value of applications by 8%, meaning we were able to mostly maintain our income from trusts and foundations, with only a 10% drop. This small drop has been more than offset by an 80% increase in individual giving (including gift aid), and a 46% increase in income from our fundraising events. We wish to thank all of our supporters this year for their generous contributions.
Two thirds of our revenue in 2022-23 was in the form of unrestricted funds (up from 49% in 2021-22), allowing us flexibility within our budgeting to allocate these funds towards services most in need, and those that are harder to obtain specific funding for, such as core administration costs, technology costs and fundraising costs.
Next year brings additional challenges, as we seek to grow our income by a further 6% against a still challenging set of circumstances. If you feel you can help us meet this fundraising challenge in whatever way, large or small, we would love to hear from you. Please get in touch at info@babyumbrella.org.uk.
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## **Grants**
A large source of our income is from charitable trusts and foundations and we have been successful in gaining the support of various trusts over the past year.
We would like to extend our thanks and appreciation to the following trusts and foundations that have generously supported us this year:
KCF: Children, Young Another Way Women's Tonbridge & Malling People and Families Fund Foundation Borough Council KCF: Green Family Fund Souter Charitable Trust Sir Thomas Smythe’s Charity KCF: The Gatwick Tonbridge Round Table Foundation Fund Digital Lift The Royal Tunbridge KCF: The Howard Family Wells Round Table The Grace Trust Fund Charitable Trust Paddock Wood Town KCF: Cost of Living boost Sevenoaks Town Council Council The Philip and Connie Persimmon Community Southeast Water Phillips Foundation Champions Community Fund Savills Lettings Charity Sevenoaks Lions Malling Lions Fund Tesco Community Fund
Tonbridge & Malling Borough Council Sir Thomas Smythe’s Charity Digital Lift The Grace Trust Paddock Wood Town Council
## **Donations**
The landscape for seeking individual donations has continued to be difficult, with the cost of living crisis meaning many families are struggling to make ends meet. Many families say to us they could never have afforded support like ours if they had had to pay and we are committed to providing services that are free for anyone to access no matter their circumstances.
We are very grateful to those families who feel they can give back to us and aim to make it as easy as possible to do so. We have contactless donations at all our face to face services and donations can also be made at booking, in cash at our face to face services, via QR code, or online.
We would particularly like to thank the Dean Family who donated £2,000 after we supported them with feeding their baby son during Christmas 2021; and Christ Church Tunbridge Wells who gave us a donation in kind worth £1,550 of rent this year.
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## **Fundraising events**
We run various fundraising events throughout the year and these often serve a dual purpose as a chance for families to get together or try something new while supporting us at the same time.
New for this year and a bit of a leap into the unknown, a fantastic team of five participated in the **London Landmarks Half Marathon** . We were blown away when they raised almost £12,000, including a whopping £2,500 of employer matched funding. Go Team!
Christmas is a key time for fundraising for us, and our custom made Christmas Handprint Decorations in collaboration with **Eat Pray Print** were again hugely successful this year, raising the charity £2,400. Thank you Joy!
We ran three successful collaborations with **Sarah Hart Photography** , allowing 181 local families to access professional quality photography of their growing families at low cost, and raising us over £2,900 for Baby Umbrella. Thank you Sarah!
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Karen had the opportunity to put her prodigious **face painting** skills to the test this year at four separate local community fairs. We always enjoy bumping into families we’ve supported in the past, and raising awareness of our services. In total, we raised over £2,000 from donations. Thank you Karen!
We ran a fantastic **Festive Prize Draw** in December raising a total of £800. Thank you to the wonderful local businesses who generously donated gifts as prizes!
Thank you also to Hope for her Boobathon fundraiser where she wore an enormous boob for the entire month of August, Laura who ran the Manchester Marathon on our behalf, and Ema who ran a bake sale in her workplace. Together they raised £2,300!
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## Looking forward to 2023-24
During our coming fourth year (2023-24) we have a joint focus on continuing to improve operational processes, and further strengthening and building our community in the broadest sense.
## **2023-24 Strategic Priorities**
## **1. Diversify income stream to improve funding stability**
With a still unpredictable and very competitive funding environment, our highest priority has to remain fundraising. We will be continuing to apply for grants, large and small. An investment in data and systems will enable us to be smarter at individual donor activation. We will also be continuing to innovate with our proprietary fundraising events, local commercial partnerships and peer-to-peer fundraising through challenges and events.
## **2. Optimise current operations to most effectively meet the needs of families**
We would like to continue to optimise our website and communications, to improve the understanding of the services we provide and ensure the experience and navigation is user friendly for all new and existing beneficiaries. Improvements to our data storage and processing will enable us to be smarter about how we provide information to various beneficiaries at various stages of their journey with us.
## **3. Broaden and deepen support to better meet client needs**
We will be continuing to develop our safeguarding monitoring system to ensure we are doing all that we can for the most vulnerable families in our service. We are committed to the ongoing growth of our peer support program such that we can support families with smaller niggling problems who we know hesitate to take our specialists’ time away from tiny babies. Work is still needed to encourage parents who we feel could benefit from Listening Support to come forward and book. There is still a feeling that seeking mental health support as a parent is an admission of failure: nothing could be further from the truth. In parent education, we have a long and very exciting list of speakers and topics we’d like to bring to our local parents. We will be further embedding practitioner and peer supporter training on infant sleep and exploring whether targeted support services are needed in this area.
## **4. Build links for collaboration and signposting**
Relationship building with local maternity services and health visiting will continue to be
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important, including feeding into the new Infant Feeding Strategy for Kent. Continuing our strong links with allied services across West Kent enables us to signpost our beneficiaries effectively, understanding what free, affordable and private sector options exist for parents in areas such as paediatrics, osteopathy, tongue tie division, speech and language therapy, mental health support, physical rehabilitation after birth and much more!
## **5. Represent and raise local families’ voices; embed diversity in everything we do**
Having now formed an inspiring cross-sectional and diverse internal working group for Diversity, Inclusion, Equity and Belonging, we are looking forward to reaching out to our wider community, and finding out more about what each part of that community might need from us. We’ll then be able to think creatively together about changes we can make to improve access to our services.
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## Financial Results
## **Summary**
During our second year of operation the charity raised £108,199 and spent £85,607. After allowing for the allocation of the appropriate expenditure in the year against restricted funds, there was a surplus of £48,938 of reserves; of which £48,356 was available as free reserves (excluding fixed assets).
## **Unrestricted funds**
The charity raised £71,749 of general or unrestricted income. Expenditure of £37,840 was set against this, leaving a surplus of £33,909.
## **Reserves Policy**
The Board of Trustees has agreed a reserves policy whereby the unrestricted funds not committed or invested in tangible fixed assets (the ‘free reserves’) held by the charity should provide sufficient funds to cover at least 3 months of full-scale operation. We anticipate that 3 months will give the board adequate time to come together and appeal for additional funding from both Trusts and Individual Donors. At 31 August 2023 three months of full-scale operation equates to £17,037, leaving a surplus of £31,319 from our total free reserves of £48,356.
## **Restricted funds**
We raised £36,450 of restricted income and the associated expenditure was £47,767. The deficit of £11,316 was covered by a surplus on restricted income from the prior year.
## **Sources of income**
£43,950 was received from grants and trusts, £47,959 from individual donors and £16,290 from fundraising events.
## **Expenditure**
Our main expenditure is on practitioner fees (see Note 5) to run our client-facing charitable activities; with additional costs in rent and refreshments for in-person services. We also incurred costs for admin support and fundraising.
We have achieved our stated aim from last year’s report of building additional unrestricted reserves above 3 months to weather the current uncertain economic and funding environment.
This enabled us during the year to set aside £9,500 in a Designated Fund, to spend against specific priority projects (see note 10).
## **Investment Policy**
Our funds are currently held in a current account at HSBC, with a small amount at PayPal.
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## **Fundraising Policy**
We aim for best practice in fundraising to ensure our donors feel safe, valued and well supported, taking care that our fundraising activities are within the WHO Code for the Marketing of Breastmilk Substitutes as well as adhering to the Fundraising Regulator and other professional fundraising bodies.
We never buy or sell people’s personal information and we work hard to respect people’s wishes about how they want us to communicate with them. We have embedded the General Data Protection Regulation into the way we work.
We do not use cold calling or cold mailing to raise funds and do not employ external companies to fundraise on our behalf, with the exception of one individual bid-writer. We are registered with the Fundraising Regulator and we have received no complaints about fundraising in 2022-23.
## **Donors, funders and fundraisers**
The Trustees would like to thank all trusts, organisations and individuals who generously supported the work of Baby Umbrella. With your support we’ve been able to make a huge difference to the lives of families who come to us at one of the most vulnerable times of their lives.
## Legal and Administrative Information
The Trustees present their annual report for Baby Umbrella CIO for the year ended 31 August 2023.
The financial statements comply with the Charities Act 2011 and Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Report Standard applicable in the UK and Republic of Ireland (FRS 102) issued October 2019 (effective 1 January 2019).
## **Status**
Baby Umbrella is a registered charity (CIO), charity number 1190745, registered in England and Wales.
## **Trustee Board**
The members of the Board during the year were:
Ema Saunders - Chair Alissa Brumby Alison Day Bronwen Halfpenny-Ray - Secretary Chloe Gastrell
Jane Gerard-Pearse Nicola Kirkwood
Hope Maguire - Treasurer
_Baby Umbrella (Charity Reg: 1190745) Annual Report and Accounts 2022-23_
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## **Management Committee**
The members of the Management Committee during the year were:
Jennifer Yelverton Karen McCully Laura Shtaingos
## **Principal Office**
51 The Avenue, Tunbridge Wells, TN2 3FJ
parents to increase confidence and return to work;
3) By working in partnership with NHS, Local Authority, Third Sector and Private Sector services to ensure continuity of parent-centred responsive care;
4) By increasing accessibility and inclusivity of support services to address inequality.
## **Independent Examiner**
DA Coffey & Associates, 2nd Floor, 34 Cambridge Road, Hastings, East Sussex, TN34 1DT
## Objectives
The objectives of the CIO are:
The advancement of health for the public interest by providing easily accessible skilled support for postnatal physical and mental health in and around West Kent.
1) By providing open access community groups with skilled, non-judgemental professionals (including Lactation Consultants and Breastfeeding Counsellors) and trained volunteers in order to support breastfeeding and parenting, reduce postnatal social isolation, and improve postnatal mental health;
## Public Benefit
We have referred to the guidance contained in the Charity Commission’s general guidance on public benefit when reviewing our aims and objectives and in planning future activities. In particular, the Trustees have considered how planned activities will contribute to the aims and objectives they have set. Our activities are set out in more detail elsewhere in this report but in summary, we provide breastfeeding and early parenting support in three physical locations as well as online and through social media and messages every week, and have provided group social support in person and online to enable parents to meet. We also provide a perinatal Listening Service, and regular online educational parenting talks. These are in the public interest and benefit parents and new parents in particular.
2) By providing education, training and volunteering opportunities, building expertise within the sector and supporting
_Baby Umbrella (Charity Reg: 1190745) Annual Report and Accounts 2022-23_
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## Governance
## and
## Management
## **Trustee Induction and Training**
An induction programme is in place for new Trustees. Any training needs may be identified for both new and established Trustees in collaboration with the Chair of Trustees.
## **Board of Trustees**
## **Trustee Meetings**
Members of the Trustee Board who served during the year and up to the date of this report, are set out on the previous page. The total number of Trustees was eight.
The Trustee Board is responsible and accountable for Baby Umbrella’s policies and activities to the Charity Commission, to Funders and beneficiaries, and for compliance with charity law. It is responsible for the financial and strategic affairs of the charity, for the Annual Budget and the Annual Report and Accounts.
## **Diversity**
The Trustees meet as a full Board 4 times a year. The Trustees also hold an Annual Strategic Away Day which includes the Management Committee.
## **Management Committee**
The Management Committee is responsible for the day-to-day delivery of the activities and services of Baby Umbrella. It meets formally twelve times a year as well as working collaboratively on a day-to-day basis. The Management Committee is accountable to the Board of Trustees and presents regular reports against the charity’s agreed strategic aims and plan.
We are committed to ensuring our services are accessible to, and accessed by, all parents in need of them. This year we have kicked off our Diversity, Equality, Inclusion and Belonging project which aims to build a strategy and activities to ensure our services are accessible to all.
## **Trustee Recruitment**
Appointment to the board of Trustees continues to be via an open and formal recruitment process. Every trustee must be appointed for a term of between two and five years by a resolution passed at a properly convened meeting of the charity trustees.
_Baby Umbrella (Charity Reg: 1190745) Annual Report and Accounts 2022-23_
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## **Risk**
The Trustees reviewed the risks to which the charity could be exposed and are satisfied that the charity has taken all reasonable steps to minimise risk and that it has policies and procedures in place to manage risk effectively in all areas of the charity’s work. The key risks were identified as follows:
## **Principal risks – Financial Solvency/ Fundraising**
## **Principal risks – Failure to meet quality standards**
## **Steps to mitigate:**
Recognised qualifications and/ or training for front line staff. Supervision and support for front line staff.
£10million Public Liability Insurance in place.
£10million Professional Indemnity Insurance in place.
## **Steps to mitigate:**
Monthly review of Reserves and Cash Position
Quarterly review of Management Accounts and Forecasts. Flexible operating model, few fixed costs Plans in place for continued diversification of funding. Ongoing liaison with current and potential funders.
## **Principal risks – Insufficient resourcing**
## **Steps to mitigate:**
Engage and support a wide bank of trained professionals. Develop a pipeline of talent. Add admin support resources to ensure professionals are focused on high impact work. Invest in IT systems to ensure efficiency.
## **Principal risks – Inadequate safeguarding**
## **Steps to mitigate:**
All front line practitioners, Peer Supporters and Volunteers undertake safeguarding training every 2 years. Robust safeguarding policy and procedures in place.
_Baby Umbrella (Charity Reg: 1190745) Annual Report and Accounts 2022-23_
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The Trustees are required by charity law to prepare financial statements for each year which give a true and fair view of the state of affairs of the charity and of the surplus or deficit of the charity for that year. In preparing these financial statement, the Trustees are required to:-
(a) Select suitable accounting policies and then apply them consistently;
(b) Make judgements and estimates that are reasonable and prudent;
(c) Prepare the financial statements on a on going concern basis unless it is inappropriate to presume that the Charity will continue in operation;
(d) State whether the policies adopted are in accordance with the Charities Act 2011 and with applicable accounting standards and Statements of Recommended Practice, subject to any material departure disclosed and explained in the financial statements;
(e) Observe the methods and principles of the Charities SORP.
The Trustees are responsible for keeping proper accounting records which disclose with reasonable accuracy at any time the financial position of the charity and to
ensure that the financial statements comply with the Charities Act.
The Trustees are also responsible for safeguarding the assets of the charity and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.
The Trustees confirm they have referred to the guidance contained in the Charity Commission's general guidance on the public benefit when reviewing the charity's aims and objectives and in planning future activities.
Approved by the Board of Trustees on 16/05/2024 and signed on its behalf by
Ema Saunders (Chair of Trustees)
Alison Day (Trustee)
_Baby Umbrella (Charity Reg: 1190745) Annual Report and Accounts 2022-23_
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## Independent Examiner’s Report to the Trustees of Baby Umbrella
I report to the charity trustees on my examination of the accounts of Baby Umbrella for the year ended 31 August 2023.
## **Responsibilities and basis of report**
As the charity's trustees, you are responsible for the preparation of the accounts in accordance with the requirements of the Charities Act 2011 (“the Act”).
I report in respect of my examination of the Charity’s accounts carried out under section 145 of the 2011 Act and in carrying out my examination, I have followed all the applicable Directions given by the Charity Commission under section 145(5)(b) of the Act.
## **Independent Examiners Statement**
I have completed my examination. I confirm that no material matters have come to my attention in connection with the examination which gives me cause to believe that in, any material respect:
- the accounting records were not kept in accordance with section 130 of the Charities Act; or
- the accounts did not accord with the accounting records; or
- the accounts did not comply with the applicable requirements concerning the form and content of accounts set out in the Charities (Accounts and Reports) Regulations 2008 other than any requirement that the accounts give a ‘true and fair’ view which is not a matter considered as part of an independent examination.
I have no concerns and have come across no other matters in connection with the
examination to which attention should be drawn in this report in order to enable a proper understanding of the accounts to be reached.
Leonora Crawley ACIE
DA Coffey & Associates Second Floor, 34 Cambridge Road Hastings East Sussex TN35 4NN
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## Statement of Financial Activities
For the period ended 31 August 2023
|**Notes **
**Income**
Donations and legacies
3
Other trading activities
**Total**
**Expenditure**
Raising funds
Trading activities
Charitable activities
5
Total
Net income/ (expenditure)
and net movement in funds
Reconciliation of funds:
Total funds brought forward
**Total funds carried forward**|**2022-23**
**2022-23**
**2022-23**
_2021-22_
**Unrestricted**
**Restricted**
**Total**
_Total_
**£**
**£**
**£**
_£_
55,459
36,450
91,909
_75,283_
16,290
-
16,290
_11,161_|
|---|---|
||**71,749**
**36,450**
**108,199**
_86,444_
3,577
1,647
5,224
_3,240_
7,804
41
7,845
_6,409_
26,460
46,079
72,538
_58,489_|
||**37,840**
**47,767**
**85,607**
_68,138_
**33,909**
**(11,316)**
**22,592**
_18,306_
15,030
21,223
36,253
_17,947_|
||**48,938**
**9,906**
**58,845**
_36,253_|
The statement of financial activities includes all gains and losses recognised in the year. All income and expenditure derive from continuing activities.
_Baby Umbrella (Charity Reg: 1190745) Annual Report and Accounts 2022-23_
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## Balance Sheet
As at 31 August 2023
|**Notes**
**Fixed Assets**
Tangible assets
7
Intangible assets
8
**Total fixed assets**
**Current assets**
Debtors - accounts receivable
Debtors - prepayments
Cash at bank and in hand
**Total current assets**
Creditors: amounts falling due
within one year
9
**Net current assets**
**Total assets less**
**current liabilities**
**Total net assets**
**Funds of the Charity**
Restricted income funds
10
Unrestricted funds
10
**Total funds**|**2022-23**
**2021-22**
**Total**
**Total**
**£**
**£**
350
550
232
264|
|---|---|
||**582**
**814**
3,214
439
1,190
595
60,142
39,724|
||**64,546**
**40,758**
6,283
5,319|
||**58,263**
**35,439**|
||58,845
36,253|
||**58,845**
**36,253**|
||9,906
21,223
48,938
15,030|
||**58,845**
**36,253**|
The notes on pages 40 to 47 form part of these accounts.
Approved by the Trustees on 16/05/2024 and signed on their behalf by:
|Ema Saunders|Alison Day|
|---|---|
|(Chair of Trustees)|(Trustee)|
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## Notes to the accounts
## **1. Accounting policies**
The principal accounting policies adopted in the preparation of the accounts are as follows:
## **Basis of preparation and assessment of going concern**
The accounts have been prepared under the historical cost convention with items recognised at cost or transaction value unless otherwise stated in the relevant note to these accounts. The financial statements have been prepared in accordance with the second edition of the Charities Statement of Recommended Practice issued in October 2019, the Financial Reporting Standard applicable in the United Kingdom and Republic of Ireland (FRS 102) and the Charities Act 2011.
The trustees consider that there are no material uncertainties about the charity’s ability to continue as a going concern.
The trust constitutes a public benefit entity as defined by FRS 102.
## **Funds**
Unrestricted income funds comprise those funds which the trustees are free to use for any purpose in furtherance of the charitable objects. Unrestricted funds include designated funds where the trustees, at their discretion, have created a fund for a specific purpose.
Restricted funds are funds which are to be used in accordance with specific restrictions imposed by the donor or trust deed.
Further details of each fund are disclosed in note 10.
## **Income recognition**
All income is recognised once the charity has entitlement to the income, it is probable that the income will be received, and the amount of income receivable can be measured reliably.
Donations are recognised when the charity has been notified in writing of both the amount and settlement date. In the event that a donation is subject to conditions that require a level of performance before the charity is entitled to the funds, the income is deferred and not recognised until either those conditions are fully met, or the fulfilment of those conditions is wholly within the control of the charity and it is probable that those conditions will be fulfilled in the reporting period.
Other trading activities comprise income from non-primary purpose activities to raise funds for the charity.
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## **Expenditure recognition**
Liabilities are recognised as expenditure as soon as there is a legal or constructive obligation committing the charity to that expenditure, it is probable that settlement will be required and the amount of the obligation can be measured reliably. All expenditure is accounted for on an accruals basis. All expenses including support costs and governance costs are allocated or apportioned to the applicable expenditure headings.
Support costs have been allocated between governance costs and other support costs. Governance costs comprise all costs involving the public accountability of the charity and its compliance with regulation and good practice. These costs include costs related to the independent examination and legal fees together with an apportionment of overhead and support costs.
## **Cost of raising funds**
The cost of raising funds comprises costs incurred in generating grant funding and online and offline fundraising activities to generate individual donations.
## **Expenditure on charitable activities**
Expenditure on charitable activities include direct costs of provision of breastfeeding and early parenting support; governance costs and support costs.
## **Tangible fixed assets and depreciation**
Tangible assets compromise computers used in the charity and are depreciated over 3 years, being their expected useful life.
## **Intangible fixed assets and amortisation**
Intangible fixed assets comprise the cost of trademarking the name of the charity and is amortised over 10 years, being its expected useful life.
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## **2. Related parties and Trustees’ expenses**
The trustees give their time and expertise freely, and without any remuneration; benefit in cash or in kind; and the trustees do not claim expenses for personal costs incurred for the charity.
One trustee, Jane Gerard-Pearse, is also contracted by the charity as a Lactation Consultant and is paid for those services provided to the charity on that basis as follows.
|**Name of**|**Legal**|**Amounts paid or benefit value (2022-23)**|**Amounts paid or benefit value (2022-23)**|**Amounts paid or benefit value (2022-23)**|||
|---|---|---|---|---|---|---|
|**trustee**|**authority**||||||
|||**Remuner**|**Pension**|**Redundancy**|**Other**|**TOTAL**|
|||**ation**|**contribution**||||
|||**£**|**£**|**£**|**£**|**£**|
|Jane|Governing|1,775|-|-|-|1,775|
|Gerard-Pearse|Document||||||
|**ast year**|||||||
|**Name of**|**Legal**|**Amounts paid or benefit value (2021-22)**|||||
|**trustee**|**authority**||||||
|||**Remuner**|**Pension**|**Redundancy**|**Other**|**TOTAL**|
|||**ation**|**contribution**||||
|||**£**|**£**|**£**|**£**|**£**|
|Jane|Governing|1,925|-|-|-|1,925|
|Gerard-Pearse|Document||||||
## **Last year**
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## **Related parties: Key management personnel**
Key management personnel remuneration (for both management and clinical services) is detailed as follows:
|**Relationship to charity**|**Total annual remuneration**|**Total annual remuneration**|
|---|---|---|
||**2022-23**|**2021-22**|
||**£**|**£**|
|Management team|34,462|24,021|
## **3. Income**
The charity offers free breastfeeding and early parenting support as its primary activities. The free provision is supported by voluntary donations from individuals that use the service; trading activities from events and fundraisers and charitable grants from government and other charities.
|||**2022-23**|**2022-23**|**2022-23**|_2021-22_|
|---|---|---|---|---|---|
||**Notes **|**Unrestricted**|**Restricted**|**Total**|_Total_|
|||**£**|**£**|**£**|_£_|
|Donations and gifts||44,705|0|44,705|_24,916_|
|Gift aid||3,254|0|3,254|_1,762_|
|General grants provided by||||||
|government/ other charities|4|7,500|36,450|43,950|_48,606_|
|Total||55,459|36,450|91,909|_75,283_|
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## **4. Government grants**
||**Description**|**2022-23**|
|---|---|---|
|||**funds received**|
|Sevenoaks Town Council|Sevenoaks Town Resident support services|£1,380|
|Tonbridge & Malling|Tonbridge support services|£1,000|
|Borough Council|||
|Paddock Wood Town|Core services|£500|
|Council|||
||**Description**|**2021-22**|
|||**funds received**|
|Kent County Council|Covid regeneration grant|£4,930|
|Kent County Council|Crowdfunder: Infant sleep education and|£3,455|
||support||
|Sevenoaks District|Sevenoaks District Peer Supporter|£1,900|
|Council|enrichment and recruitment; Family||
||Listening Support||
|Sevenoaks Town Council|Sevenoaks face to face support services|£500|
|Sevenoaks Town Council|Sevenoaks Town Peer Supporter enrichment|£500|
||sessions||
|Otford Parish Council|Otford face to face services|£400|
## **5. Charitable activities – costs**
The charity undertakes its charitable activities through use of Lactation Consultants, Breastfeeding Counsellors, qualified volunteer Peer Supporters and volunteers.
|**Notes**
Direct costs - practitioners
Direct costs - rent
Direct costs - refreshments
Governance and support
costs
6|**2022-23**
_2021-22_
**Total**
_Total_
**£**
_£_
36,213
_31,685_
8,795
_7,389_
1,103
_0_
26,428
_19,415_|
|---|---|
||**72,538**
_58,489_|
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## **6. Governance and support costs**
Governance and support costs are allocated across restricted and unrestricted funds on a usage basis. No general apportionment is made across the two funds.
|Office administration
Supervision and Training
IT costs
Bank charges
Printing and stationery
Equipment
Insurance
Depreciation
Advertising & Marketing
Legal and professional fees
Accountancy and independent examiner
**Total expenditure on governance and**
**support costs**|**2022-23**
_2021-22_
**Total**
_Total_
**£**
_£_
18,638
_10,964_
3,804
_5,149_
1,385
_845_
747
_457_
623
_180_
438
_691_
376
_352_
232
_82_
100
_-_
85
_85_
-
_610_|
|---|---|
||**26,428**
_19,415_|
_Baby Umbrella (Charity Reg: 1190745) Annual Report and Accounts 2022-23_
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## **7. Tangible assets**
|**Cost**
At beginning of the year
Additions
At end of the year
**Depreciation**
At beginning of the year
Depreciation
At end of year
Net book value at the beginning of the year
Net book value at the end of the year
**8. Intangible fixed assets**
**Cost**
At beginning of the year
Additions
At end of the year
**Amortisation**
At beginning of the year
Amortisation
At end of year
Net book value at the beginning of the year
Net book value at the end of the year|**Fixtures,**
**fittings and**
**equipment**
_Fixtures,_
_fittings and_
_equipment_
**2022-23**
_2021-22_
**£**
_£_
600
_-_
-
_600_|
|---|---|
||600
_600_|
||50
_-_
200
_50_|
||250
_50_|
||**550**
_600_|
||**350**
_550_|
||**Patents and**
**trademarks**
_Patents and_
_trademarks_
**2022-23**
_2021-22_
**£**
_£_
320
_320_
-
_-_|
||320
_320_|
||56
_24_
32
_32_|
||88
_56_|
||**264**
_296_|
||**232**
_264_|
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## **9. Creditors**
|**9. Creditors**||
|---|---|
|Trade creditors
Accruals
**Creditors: due within one year**|**2022-23**
_2021-22_
**Total**
_Total_
**£**
_£_
5,923
_4,959_
360
_360_|
||**6,283**
_5,319_|
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## **10. Analysis of funds**
## **10.1. Analysis of funds held in Current Reporting Period (2022-23)**
- Key: R - restricted income funds, including special trusts, of the charity; and U - unrestricted funds
|**Type***
**Purpose and Restrictions**
Core services
R
Core services of breastfeeding
support, delivered face to face and
online in Sevenoaks, Tonbridge and
Tunbridge Wells
Mental Wellbeing
R
Improving our ability to support
perinatal mental wellbeing
Infant Sleep
R
Improving our ability to support
families with infant sleep
Miscellaneous
restricted funds
R
Equipment grant
General funds
U
General unrestricted funds
Designated funds
U
Specific priority projects*
**Total Funds as per balance sheet**|**Fund balances**
**brought**
**forward**
**Income**
**Expenditure**
**Transfers**
**Gains**
**and**
**losses**
**Fund**
**balances**
**carried**
**forward**
**£**
**£**
**£**
**£**
**£**
**£**
15,240
32,464
41,621
-
-
6,083
3,650
3,986
4,208
-
-
3,428
1,398
-
1,398
-
-
-
935
-
540
-
-
395
15,030
71,749
35,646
(9,500)
-
41,633
-
-
2,195
9,500
-
7,306|
|---|---|
||**36,253**
**108,199**
**85,607**
**-**
**-**
**58,845**|
* Priority project spend this year has focused on: Listening Service; DEI project internal research and strategy; Safeguarding review; Operations/ Admin resourcing; Internal education, HR processes and support review
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## **10.2. Analysis of funds held in Previous Reporting Period (2021-22)**
- Key: R - restricted income funds, including special trusts, of the charity; and U - unrestricted funds
|**Type***
**Purpose and Restrictions**
Core services
R
Core services of breastfeeding
support, delivered face to face
and online in Sevenoaks,
Tonbridge and Tunbridge Wells
Mental Wellbeing R
Improving our ability to support
perinatal mental wellbeing
Infant Sleep
R
Improving our ability to support
families with infant sleep
Miscellaneous
restricted funds
R
Equipment grant
Unrestricted
funds
U
Unrestricted
**Total Funds as per balance sheet**|**Fund**
**balances**
**brought**
**forward**
**Income**
**Expenditure**
**Transfers**
**Gains**
**and**
**losses**
**Fund**
**balances**
**carried**
**forward**
**£**
**£**
**£**
**£**
**£**
**£**
1,931
33,537
20,228
-
-
15,240
500
6,090
2,940
-
-
3,650
-
3,455
2,057
-
-
1,398
935
-
-
-
935
15,515
42,427
42,913
-
-
15,029|
|---|---|
||**17,947**
**86,444**
**68,138**
**-**
**36,253**|
_Baby Umbrella (Charity Reg: 1190745) Annual Report and Accounts 2022-23_
_49_
**----- Start of picture text -----**
Thank you to everyone who has supported the
work of Baby Umbrella this year. With your
support we’ve been able to make a huge
difference to hundreds of families in West Kent at
some of their most vulnerable times.
**----- End of picture text -----**
## www.babyumbrella.org.uk
Baby Umbrella 51 The Avenue Tunbridge Wells TN2 3FJ
Baby Umbrella Annual Report and Accounts 2022-23 covers the period 1st September 2022 to 31 August 2023.
Baby Umbrella is a registered charity 1190745. The name “Baby Umbrella” is a registered trade mark. Copyright © Baby Umbrella 2023.
_Baby Umbrella (Charity Reg: 1190745) Annual Report and Accounts 2022-23_
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