Pepper Street Foundation
Annual Report: Social Marketing Programme (2024)
Engaging Communities Through Art, Storytelling, and Cultural Dialogue
The Pepper Street Foundation’s core mission is to use social marketing—the application of marketing principles for public good—to connect communities through meaningful, inclusive cultural experiences. In 2024, our flagship initiative supported three public-facing projects aimed at sparking dialogue, promoting emerging talent, and celebrating cultural heritage.
1. Pepa Yordanova – Bound Contradictions in Focus
Dates: 22–23 March 2024
Venue: New Road Baptist Church, Bonn Square, Oxford
Overview: A striking visual art exhibition by Pepa Yordanova exploring themes of duality, identity, and tension. Enhanced by a live classical performance from the Millennium String Quartet, the event created a cross-disciplinary cultural space.
Impact: Free public access, strong attendance, and community engagement through booking via pepaatoxford.com.
2. Slobodan Marceta – Troubled: An Exhibition of the Unresolved
Dates: 15–16 March 2024
Venue: New Road Baptist Church, Bonn Square, Oxford
Overview: This debut public exhibition by emerging artist Slobodan Marceta presents haunting and emotive works that address personal and political unresolved tensions. The theme of “trouble”—internal and societal—resonated strongly with audiences. Impact: A rare platform for an unknown artist to exhibit in central Oxford. The event encouraged reflection and public conversation about marginalised narratives and mental landscapes.
Access: Free entry with bookings via slobodanatoxford.com.
3. Bava Chelladurai – The Art of Storytelling: Connecting Culture
Date: 2 May 2024
Venue: New Road Baptist Church, Bonn Square, Oxford
Overview: Celebrated Tamil storyteller Bava Chelladurai brought the richness of Indian oral traditions to a Western audience, fostering a powerful cross-cultural moment in Oxford’s public arts calendar.
Impact: This performance created space for cultural exchange, attracting a diverse audience and reinforcing diasporic representation through traditional storytelling. Access: Pre-booked via Google Forms; full attendance achieved.
Programme Outcomes
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3 artists supported across different mediums and cultures
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500+ attendees across three events
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100% free and public
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Cross-cultural engagement and first-time exhibitions
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Hosted in a faith-based civic space, supporting inclusion and public discourse
Looking Ahead
The Pepper Street Foundation remains committed to art as a public good. In 2025, our work will continue to support emerging voices and deepen community connections through creative interventions.
Contact: pepperstreetfoundation.com | info@pepperstreetfoundation.com
Accounts
The Charity received modest donations totaling £267 and allocated £145 towards venue hire expenses.