Registered nurnbèr: 12115998
Charity number.. 1188840
COMMON SENSE MEDIA
IA company limited by guarantee)
UNAUDITED
TRUSTEES. REPORT AND FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JULY 2025

COMMON SENSE MEDIA
IA company Ilmlted by guarantee)
CONTENTS
Page
Reference and administrative details of the Company* Its Trustees and advisers
Trustees, report
Trustees, responsibilitie5 Statement
Independent examiner's report
Statement of financial activlti85
Balance shaat
10
Not6s to the financlal slatements

COMMON SENSE MEDIA
IA company Ilmlted by guarantee)
REFERENCE AND ADMINISTRATIVE DETAILS OF THE COMPANY, ITS TRUSTEES AND ADVISERS
FOR THE YEAR ENDED 31 JULY 2025
Trustèès
Mr D Kuizenga
E Pack
Mr J Steyer
Rt Hon E H B Vaizey
Sir Jeremy Wright KC MP
Jenny Afia
Company registered
number
12115998
Charity registgr&d
numbèr
1188840
R&glst&red offS¢e
3 Eunhill Row
London
EC1Y 8YZ
Company secretary
Mr D Kuizenga
Independent examiners Baldwin Scofield Acoounlancy LLP
Chartered Accountan15
3 Newhouse Business Centre
Old Crawley Road
Horsham
Wesl Sussex
RH12 4RU
Page 1

COMMON SENSE MEDIA
IA company Ilmited by guarantè81
TRUSTEES, REPORT
FOR THE YEAR ENDED 31 JULY 2025
The TrLJslees present their annual report together with the f￿nanCIal slalemenls of the Common Sense Media for
the 1 Augu512024 10 31 July 2025. The Annual ieport serves the purposes of both a Tru5tees' report and 3
direclois, report under company law. The Trustees confirrn that the Annual report and financial slalements ol the
charitable company comply with the current slalLJlory requirements, the requirements c>1 the chari18ble company's
governing document and the provisions of the Slalemenl ol Recommended Practice ISORPI applicable lo
charities preparing their accounts in accordance with the Financial Reporting Standard applicable in the UK and
Republic of Ireland IFRS1021 leffective 1 January 20191.
Sillce the Cornpany qualifies as small under section 382 of the Companies Act 2006, the Slralegic report
required of medium and large companies under the Companies Act 2006 Islralegi¢ Report and Oireclor5'
Reportl Regulations 2013 has been omitted.
Objectives and activities
Polici8s and objectives
Common Sense Media is a child advocacy charity dedicated lo improving the lives of children and families by
providing Irllslworthy information. education, and an independent Voice to help them Ihiive in the 21 sl century
The UK-regislered charity works with Common Sense Media in the US.
In setting objectives and planning for aclivilies. the Trustees have given due consideration lo general guidance
published by the Charity Commission relaling to public benefit, including the guidance 'PubliG benefit." iunning a
charity IPB21'.
Strat8gl8s for achigving objectlV95
The ch3rily's objectives are specifically reslricled lo the adv3ncemenl of education for the public benefit, in
particular-bul not exclusively-by conducting research, raising awareness. and providing resources for educators,
parents. caregivers and children lo navigate the digital world. Common Sense's ultimate goal is to Address the
influence of Al. social media, technology and public policy in fostering children's well-being. Overall, we..
Advocate.. Drive technology policy and platform accountability to protect children'5 safety, piivacy and well-being,
serving a5 a Iransallanlic bridge lor youth digital advocacy.
Educate.. Adapt and di51ribule our free digital citizenship and literacy curiiculLJm for Years 1 through 13, reaching
over 24,000 UK teachers lo dale in partnership with the education departments of Wales, Scotland and the
London Borough ol Islinglon.
Investigate.. Condu¢l and share independent research on young people's use of media and technology. and its
impact on children's 5ives, with families, edu¢alors and policymakers.
Rate.. Provide families with the 18rgest, most Irugled library of independent, age-based ratings and review5 of
media through our websile and app. leaching approximately 4 million UK households via our partnership with
Sky. and 124 million households worldwide.
Page 2

COMMON SENSE MEDIA
IA company limited by guaranteel
TRUSTEES. REPORT ICONTINUEDI
FOR THE YEAR ENDED 31 JULY 2025
Achievèmen15 and performance
Main achievements of the Company
The past year was marked by significant progress for Common Sense Media, building on long-lerm partnerships
that Ènhance the suslainabilily and impact of our organi5alion.
"Common Seiise Media provides an inwaliiable resouice for oijr Early Years .ffudenls. Thiough their engaging
nd clever Digital Citizens. our children s￿ introduced lo the online world ifj a and sale bvay...
KS, Compuliiig Teacher, Londoii. England
Key oul¢omes include.
Digital literacy growth & global EdTech leadership
Our digital literacy loolprint in UK schools grew by 16 /. year-over-year lo more than 28,000 active registered
educators. This growth was driven by ongoing engagement and meeting teachers where they are, including..
a. Bell 2025,. Showcasing our free school Digital Literacy and Curriculum resources. Panel discussion on 'Online
Safely and Digital Resilience in EduGalion
Perspectives from the UK'S Devolved Administrations with Welsh
Government and Northern Ireland
b, Contributing to DIE'S new Al Training videos.
c. Supporting Safer Internel Day resources and webinars.
d. Parliamentary briefing of LSE research on the efficaGy of our digital literacy curriculum.
e. Responding lo the call for evidence from the Lords Select Communications and Digital Committee's rnedia
literacy inquiry. Arranged a School lour lo see digital literacy in action, and focus groups with parents and
teachers Presented al European Council's Year of Digital Literacy events.
l. Sustaining partnership with education departments of Northern Ireland, Wales's Digital Resilience in education
team, EdLJcation Scotland, the London Borough of1s1in9lon Schools Computing team and the NSPCG..
The Coinmoii Sense Digilél Cilizenship Ctirriculum has been a game-changer lor our school. 11 gives Ghildren
the tools to navigate th& digital world safely and confidently. The inleraclive lessons really resonate with them,
and ltre noticed a huge improvement in how they approc?ch online inleraclions..
AR, Y&ar 6 Teacher & Digital Leamirjg Lead, London, Englanrl
"Con7mon Senses (Al Lil&racy Gurriculum) frdmework provided <1 launchpad for somg very grown-up and
insighmul discussions that regul8rfy wandered off into th8 hint&rlafid off personal data, mental h&allh. responsible
Al use, bi8s, friendship, and the natu￿ of ronn&ction.
RJ, le8Ghpr, England
Page 3

COMMON SENSE MEDIA
IA company limlted by guarantael
TRUSTEES, REPORT ICONTINUEDI
FOR THE YEAR ENDED 31 JULY 2025
Achi8V8mènts and performance Icontinuedl
• TransatlantSc digital advocacy
Commofj Sense Media solidified its role as a transallanlic lechnolo9y policy bridge by..
a. Subrnilling responses lo Dfcom, ICO, DfE, and select committee calls lor evidence.
b. Meeting with senior policymakers and government officia15 to provide updates on Common Sense research,
Al inilialives and shared priorities, including the Online Safety Act, Social Media, Al and platform guardrails for
children's well-being.
c. Gollaborating with techUK, UKAI, peer advocacy groups on child safety Online, digital and Al literacy, and Al in
education.
d. Oiganising youth voice inclusion in convenings.
On the eve of the historic Paris Al Action Summit. together with LEGO Group and the NSPCC we hosted an
Invile-only event Global Al Forum on Children & Youth Education and Well-Being. We explored the profound
impact of Al and emeiging technology On children and youth worldwide across education and innovative learning,
play. safely and well-being. and civic and economic opportunity. TrLJStee Jim Sleyer presented al the Al Summit,
and our contributions continued during the Al Fringe Summit 2025 in Paris and in London with a youth voice
debate on Al.
f. Leading an Al panel at the inaugural London SXSW.
g. In June 2025, thanks to Faculty Al co-hosted with the NSPCC an Online Safety Act Enforcernenl. roundtable.
h. Publishing reports and articles throughout the year.
i. Convenings in the United Stales for our UK partners in regulation. government and advocacy.
strategic Partnerships
a. Bloombarg partnership:
Focused on Children's digital well-being in the era of Al.
i) In February 2025, hosted Transatlantic Policy & Regulation Perspectives on the Impact ol GenAI on Young
People" roundt8ble with globally renowned policy and regulatory representatives. Al experts, GenAI platforms,
and child advocatès from the UK and US.
ill Conlribuling to Bloomberg's Connected Families Take Your Kids lo Work programme delivering engaging Al
Literacy workshops.
b. NSPCC:
Established in 2024, we collaborate on three programmes..
I Implementing Common Sense's digital lileraoy cuiricula across UK schools. Following the Successful pilot
programme In two Welsh dislricls 1851 year, the program is part of the NSPCC'S "Speak Out Slay Safe" SchDoI
Coordinator offering to all UK primary sehools.
ill Advocating for children'5 voice and s3lety in Al and emerging technologies.
iiil Developing joint youth research.
c. Ofcom:
Commissioned a year long media literacy teacher inlerver)lion project in Cornwall and Devon's schools in areas
of high levels of deprivation.
Page 4

COMMON SENSE MEDIA
IA company limited by guarantegl
TRUSTEES. REPORT ICONTINUEDI
FOR THE YEAR ENDED 31 JULY 2025
Achievements and performance Icontinuedl
GoveTnance
Vve are grateful lo Common Sense Media UK'S 8oard ol TrLJslees and the Advisory Council who support
advDGacy and education efforts in the UK. We welcomed Jonathan Kewley, Chair of the Clifford Chance LP Tech
Group lo our Advisory Council.
Advisory Council mèmbers..
Jenny Afia. SGhillings
Alex Clifford-TurnEr, Bloomberg LP
Glaire Ender. Enders Analysis
Vi¢toria Hornby OBE, Mental Health Inslilule
Jonalh2n Kewley, Clifford Chance Dave King of Digitalis
Prof. Dr. Sonia Livingslone, OBE FBA of Lolldon School of Economic5
Dr. Angle Ma, Faculty
Dr. Elizabeth Milovidov, The LEGO Group
Kaly Potts, lslington Schools
Sir Peter Wanless, CB of NSPCC
Bob Wigley, UK Finance
- Poppy Wood,Resel
Lord Ed Vaizey
Sir Jeremy Wright KC MP
After 5 years Dom Leohnis has stepped down from tha council and we thank him for his thoughtful insights and
guidance.
Financial review
Going ¢oncorn
After making approprlale enquiries, the Trustees have a reasonable expe¢lalion Ihal the Company has adequate
resources lo continue in operational existence for the foreseeable fLJture For thi5 re2son, they continue lo adopt
the going concein basis In preparing the financial stalemenls. Further details regarding Ihtr adoption of the going
¢oncern basis can be found in the 2c¢ounling policies.
Rèservè policy
11 is the policy of the charity that unrestricted funds which have not been designaled for a specific use should be
rnainlained at a level equivalent lo between three and six months of unreslricled charitable expenditure. The
Trustees consider that reservès St this level will ensure that, in the event Df a significant drop in funding. they will
be able lo continue the charity's current activities while consideration is given to ways In which additional funds
may be raised. This level of reserves has been maintained IhroughDuI the year.
• Looking ahéad
As Comrnon Sense Media enters the 2025-26 fiscal year, we are focused on the UK Online Safely Act
implemenlalion, ensuring children's experiences and voices remain central to regulation and education. and
push for robu51 safeguards for children in the era DI Al. We are Gommilled to shaping responsible technology so
ihal children can thrive in the always on digital world.
look forward to meeting policymakers and friends at our, DSIT, NSPCC and Wilton Park 's dialogue in April
2026, 2nd our summit with former Vice president ol the EU, Margrelhe Ves13ger and Save the Children Denmark
in Copenhagen in May 2026 to redress the harms of social media eia and be more proactive with Al.
Page 5

COMMON SENSE MEDIA
IA company limited by guarantee)
TRUSTEES. REPORT ICONTINUEDI
FOR THE YEAR ENDED 31 JULY 2025
structure, governance and management
Constitution
Common Sense Media is registered a5 a Charitable ¢tsmpany limited by guarantee and was sel up by a Trust
deed.
Major Rlsks
The Trustees have assessed the major risks lo which the charity 15 exposed, and are satisfied that systems ar
in place to mitigate exposure lo the majDr risks.
Public benefit
The Trustees Confirm that they have complied with their duly in Section 4 of the Charities Act 2006 to hav8 du
regard lo the Charity Comrni5510n's general guidan¢e on Charities and Public Benefit.
Small company provisions
This report has been p￿pared in accordance with the provisions applicable lo companies entitled to the small
companies exemption.
Approved by order of the members of the board of Trustees on 27 April 2026 and signed Dn their behalf by..
Mr D Kuizenga
Page 6

COMMON SENSE MEDIA
IA company limited by guarantee)
STATEMENT OF TRUSTEES. RESPONSIBILITIES
FOR THE YEAR ENDED 31 JULY 2025
The TrLJStees (who are also the directors of the Compally for the purposes of company lawl are responsible lor
preparing the Trustees, report and the financial slaternenls in actordanee with applicable law and United
Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting Practice).
Company law requires the Trustees lo prepare lin2nr.ial gt31emenls for each financial . Under company law, the
Trustees musl not approve the financial slalemenls unless they are satisfied that they give a true and fair view ol
the slate of affairs of the Company and of its incoming resources and application of resouices, including ils
inGome and expenditure, lor that period. In preparing these IinanGial slalements, the Trustees are required lo..
select suitable accounting policies and then apply them consistently-.
observe the methods and prinGiples of the Charities SORP IFRS 1021.,
make judgments and accounting estimates that are reasonable and prudent..
slate whether applicable UK Accounting Standards IFRS 1021 have been followed, subject lo any material
departures disclosed and explainèd in the financial statements..
prepare the finanGial slalements on the going concern basis unless It is inappropriate lo presume that the
Company will continue in business.
The TrLJStees are responsible lor keeping adequate accounting records that are sufficient lo show and explain
the Company's transactions and disclose with regsonable aGcuracy at any lime the financial position of the
Company and enable them to ensure that the financial sl3lements comply with the Companies Act 2006 They
are also responsible for safeguarding the assets of the Company and hence for taking reasonable steps lor the
prevention and detection of fiaud and Dlhei irregularities.
Approved by order ol the members of the board of Trustees on 27 April 2026 and signed on Ils behalf by".
Mr D Kuizgnga
Page 7

COMMON SENSE MEDIA
IA company 5imlted by guarantetrl
INDEPENDENT EXAMINER'S REPORT
FOR THE YEAR ENDED 31 JULY 2025
Independent examlner's rèport to the Trustèes of Common Seiise Media I'the Company'l
I report lo the charity TrLJStees on my examination of the accoiinls of the Company lor the year ended 31 July
2025.
Responsibilitie5 and b4515 Df report
As the Trustees ol the Company land 115 dirèctors for the purposes of company lawl you are responsible for the
preparation of the accoLJnts in accordance yvilh the requirements of thè Companies Aet 2006 I'lhe 2006 Act'l.
Having s21isfied myself that the accounts of the Company are not required lo be audited under Part 18 of the
2006 AGI and are eligible for independent examination, I report in respect of my examination of tne Company's
a¢¢ounls Carried out under section 145 of the Charities Act 2011 I'the 2011 Act'l. In carrying out my examination
I have followed the Directions given by the Charity Commission under section 14515llbl of the 2011 Act.
Independent examiner's statement
I have cornpleted my examination. I confirm that no matters have come to my attention in connection with the
examination giving me cause lo believe..
accounting iecords were not kepl in respect of the Company as required by section 386 of the 2006 Act..
or
the accounts do not accord with those records.. or
the accounts do not cornply with the accounting requirements of section 396 of the 2006 Att other than
any requirement that the accounts give a 'liue and fair, view which is not a matter considered as part ol
an independent &xaminalion'. or
thè accounts have not been prepared in accordance with the methods and piinciples of the Slalemenl of
Recommendecs Practice for aGcounting and reporting by charities lapplicable lo charities preparing their
accounts in accordanoe with the Financial Reporting Standard applicable in the UK and Republic of
Ireland IFRS 10211.
I have no concerns and have Gome across no other marters in connection with the examination lo which
allenlion should be drawn in this report in order to enable a proper Ljnderstandillg of the accounts lo be reached.
This report Is made solely lo the Company's Trustees, as a body, in accoidance with Part 4 01 the Charities
(Accounts and Reportsl Regulations 2008. My work has been undertaken so that I might state to the Company's
Trustees those mallers l am required lo stale lo them in an Independent examineF'S report and for no other
purpose. To the fullest extent permilted by law, I do not accept or assurne responsibility lo anyone other than the
Company and the Company's Trustees as a body, lor my work or for this report.
Signed..
Dated, 27 April 2028
Nicholas M Baldwi
BAIEconl FCA DChA
Baldwin Scofield Accountancy LLP
Ghartered AGcountants
Page 8

COMMON SENSE MEDIA
IA company limited by 9uaranteol
STATEMENT OF FINANCIAL ACTIVITIES IINCORPORATING INCOME AND EXPENDITLIRE ACCOUNTI
FOR THE YEAR ENDED 31 JULY 2025
Restricted Unrestricted
funds
funds
2025
2025
Total
funds
2025
Total
funds
2024
Not8
Income from-
Donations and legacies
131,487
94,053
225,540
63,960
Total income
131,487
94,053
225,540
63,960
Expenditure on=
Chaiilable activities
132,000
54,499
186,499
165,478
Total •xpenditur&
132,000
54.499
186,499
165, 4T8
Net lexpènditurèllincome
Transfers between funds
15131
513
39,554
15131
39,041
(107,518)
Net movemollt in funds
39,041
39,041
(101,518)
Reconciliation of funds-
Total funds bioughl forward
Nel movement in funds
63,955
39,041
63,955
39,041
165.473
(101.518)
Total funds carried fotward
102,996
102,996
63,955
The Statement of finan¢ial activities inclLJdes all gains and losses recognised in the year.
The notes on pages fj 110 fjg form part ol these financial slalemenls.
Page 9

COMMON SENSE MEDIA
IA company limited by guarantee)
REGISTERED NUMBER.. 1211S998
BALANCE SHEET
AS AT 31 JULY 2025
2025
2024
Note
Current assets
Cash at bank and In hand
128,833
83,914
128,833
83,914
Current liabiliti85
Creditors.. amounts falling due within one
year
2S,8371
(19,959)
Ngt current as$pts
102.996
63,955
Total net assets
102,996
63, 955
Charity funds
Reslricled ILJnds
Unreslricled funds
10
10
102,996
63,955
Total funds
102,996
65,955
The Company was entitled lo exemption from audit under section 477 of the Companies Acl 2006.
The members have nLII required the company to obtain an audit for the year in question in accordance with
section 478 of Cornpanies Act 2006.
The Trustees acknowledge their responsibilities for complying with the requirements of the Act with re5pe¢l lo
accounting records and preparation of financial slalemenls.
The financial slalements have been prepared in aGcordan¢e with the provisions applicable lo enlilies subject lo
the small companies regime.
Tne nnanciai siatements weie approved and authoM5Ed for i55ue by the Trustees on 27 April 2026 and Jigned
on their behalf by..
Mr D Kuizenga
The notes on pages 1110 19 form part of these financial stalemenls.
Page 10

COMMON SENSE MEDIA
IA company limited by guarantee)
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JULY 2025
Gènèral information
Common Sense Media is a private company limited by guarantee incorporated in England and Wales.
Accountlng pollcles
2.1 Basis of preparation of financial statements
The financial statèments have been prep8red in accordance with the Charities SORP IFRS 1021
Accounting and Reporting by Ch3rilies Slalement ol Recommended Practice applicable lo charitie5
preparing their accounls in accordance with the Financial Reporting Standard appliGable in the UK
and Republic of Ireland IFRS 1021 leffeclive 1 January 20191, the Financial Reporting Standard
applicable in the UK and Republic of Ireland IFRS 10?) and the Companies Act 2006.
Common Sense Media rlleels the definition of a public benefit enlily Ljnder FRS 102. Assets and
liabilities are initially recogr)ised al historical c05t or transaction value unless otherwise Staled in the
r8levanl accounting policy.
The charity has taken advantage ol the provisions of SORP for ¢harities not lo prepare a Statement
of Cash Flows.
The financi81 statement are prepared in sterling, which 15 the functional currency of the charity.
Monetary amounts in these financial slalemenls are rounded lo the rlearest £.
The financial slalemenls have been prepared under the historical cost convention. The principal
accounting policies adopted are sel out below.
2.2 Income
All income is recognised once the Company has enlitlemenl lo th& income, it 15 probable that the
income will be received and the amount ol income receivable can be measured reliably.
The recognition of Incorne from legacies is dependent on establishing enlillemenl. the probability of
receipt and the ability lo e51im8le with sufficient accuracy the amount receivable. Evidence of
entitlement lo a legacy exists when Ihe Company has sufficient evidence that a gift has been left lo
them (through knowledge of the existence of a valid will and the death of the benefaclorl and the
executor is satisfied that the property in question will not be required 10 satisfy claims in the eslale.
Receipt of a legacy rnusl be recognised when il is probable that il will be received and the fair value
of the amount feceivable, which will generally be the expected cash amount to be distributed to the
Company. can be reliably measured.
Grants are included in the Statement of financial activities on a ro¢eivable basi5. The balanc8 of
income received for specilic purposes bul not expended during the period is shown in the relevant
lund5 on Ihg Balance sheet. Where inGome is received in advance of enlillernenl of receipt, its
recognition is deferred and irTrcluded in creditors as deleried income. Where entitlement occurs
before income is received, the income is accrued.
Page11

COMMON SENSE MEDIA
IA company limited by guarantee)
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JULY 2025
Accounting policies Icontinuedl
2.3 Expenditur&
Expenditure is recognised once there Is a legal or ¢onslruclive obligation to transfer economic benefit
lo a third party, it is probable that a Iransler ol economic benefits will be reqLJired in selllement and
the amoLJnl of the obligation can be measured reliably. Expendiluie is classified by aGlivity The costs
of each a¢livily are made up ol the lolal ol direct costs and shared costs, including support costs
Involved in undertaking each aclivily. Direct costs attributablc lo a single activity are allocated directly
lo that activity. Shared costs which contribute lo more than one activity and 5UPPOrt costs which are
not attributable lo a single act￿VItY are apportioned between those activities on a basis consistent with
the use of resources. Central staff costs ale allocated on the basis of lime spent, and depreciation
charges allocated on the portion Df the asset's use.
Expenditure on charitable aclivilie5 is incurred on directly undertaking the activities which further the
Company'8 objeclivos, a5 well as any associated support costs.
All expenditure is inclusive of irrecoverable VA T.
2.4 Cash at bank and in hand
Cash al bank and in hand includes cash and short-term highly liquid inve51menls with a short maturity
of three months or less from the dale of acquisilioll or opening ol the deposit or similar account.
2.5 Liabilitiès and provisions
Liabilities are recognised when there is an obligation al the 831ance sheet dal* as a result of a past
event, Il is probable th21 a transfer of economic benefit will be required in selll¢ment, and the amount
ol the 5elllemenl can be estimated reliably.
Liabilities ale recognised at the amount that the Company anticipates it will pay lo sellle the debt or
the amount il has received as advanced payments for the goods or services it musl provide.
Provisions are measured al the best eslitnale of the amounts reqLJired to sellle the obligation Where
the effect of the lime value of money is material. the provision Is based on the present value of those
amounts, discounted al the pre-tax discount rale that reflects the risks specific lo Ihe liability. The
unwinding of the discount 15 recognised in the Slalemenl of financial activities as a finance cost.
2.6 Financial instruments
The Company only has financial assets and financial liabilities of a kind that qualify as basic financial
instruments Basic financial instruments are initially recognised al transaction value and subsequently
measured al their 5elllemenl value wlh the exception ol bank loans which are subsequently
measured al amortised cost using the effective interest method.
2.7 Fund accounting
General funds are unre51ricled fLJnds which are available for use at the discretion of the Truslees in
furtherance of the general objectives of the Company and which have not been designated for other
purposes.
Reslricled funds are funds which are ID be used in accordance with specific restrictions imposed by
donors or which have been raised by the Gompany lor partiCLJlar purposes. The costs ol raising and
administering such funds are charged against the specific fund. The aim and use of each restricted
fund is sel oul in the notes lo the financial statements.
Page 12

COMMON SENSE MEDIA
IA company Ilmlted by gLsaranteel
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JULY 2025
Income from donatlon$ and legacies
Restricted Unrestricted
funds
funds
2025
2025
Total
funds
2025
Donations
Grants
14,820
116,667
94,053
108,873
116,667
131,487
94.053
225,540
Reslricle(J UnresiriLled
fuiids
funds
2024
2024
Total
funds
2024
Donations
63,950
70
63,960
Analysls of expenditure on charStable a¢tSvltlas
Summary by fund typ
Restrictèd Unre5trictsd
funds
funds
2025
2025
Total
2025
Direct costs- Charitable activities
132,000
54,499
186,499
RestriGt8tl Unrestricted
funds
funds
2C124
2024
Total
2024
Direct costs Charitable activities
133,399
32,079
165.478
Page 13

COMMON SENSE MEDIA
IA company Ilmited by guarantee)
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JULY 2025
Analysis of expenditure by actSvllles
Activities
undertaken
directly
2025
Support
costs
2025
Total
funds
2025
Dire¢l costs- Charitable activities
178,005
8,494
186,499
Aclfvilies
undertaken
￿{r￿rIlY
2024
Support
costs
2024
Total
funds
2024
Direct costs- Charitable aGtivilie5
153, 735
11,743
165,478
Analysis of direct costs
Total
fund$
2025
Tolèl
funds
2024
Gonsullancy fees
88rik charges
Insurance
Professional fees
Transportation and subsistence
Office supplies
Telephone
Space rental
SubsGriplion5
HMRC Penalties
151,929
149
2,590
12,710
4,060
2,630
507
133,399
142
2, 722
4,020
5,549
437
1,998
1.191
241
7,466
178,005
153, 735
Page 14

COMMON SENSE MEDIA
IA company IiTYbltèd by 9uaranteel
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JULY 2025
Analysis of expèndlturo by acllvltles {continugdl
Analysi5 of support costs
Total
funds
2025
Tc)l&l
funds
2024
Legal and professional fees
Independent examination
7,184
1,310
10, 183
1,560
8,494
11,743
Independent examlner's r&munaratlon
2025
2024
Fees payable lo the Company's independent examiner for the independent
examination ol the CorMp8ny's annual accounts
1.760
1,560
Page 15

COMMON SENSE MEDIA
IA company limltèd by guarantee)
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JULY 2025
Truslee5' ￿M￿n￿ration and expenses
During the year, no Tru51ees received any remuneration or other benefits (2024 £NIL).
During the year ended 31 July 2025, no Trustee expenses have been incurred (2Q24- £NIL).
Credltors: Amounts falling due within ong yèar
2025
2024
Trade creditors
Other taxation and social security
Accruals and deferred income
12,324
12,SqO
1,003
18,399
t,560
25,837
19,959
Financial instruments
2025
2024
Financial assets
Financial assets rneasured at fair value through incorne and expenditure
128,833
83,914
Financial assets measured al fair value through income and expenditure cc)mprise bank balances.
Page 18

COMMON SENSE MEDIA
IA company llmlted by guarantee)
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JULY 2025
10. Statement of funds
Statement of funds - current year
Balance at I
August 2024
Transfers
Balance at
inlout 31 July 2025
Income Expènditure
Unrestricted funds
General Funds
63,95S
94,053
154,4991
15131
102,996
Restrictèd funds
Restricted Fund
131.487
1132,0001
513
Total of funds
63,955
225,540
1186,4991
102,996
statsment of funds . prior year
Bèlance al
f Augusl
2023
Transfers
Balance al
in/oul 31 July 2024
Income Expenditure
Unrestricted funds
General Funds
165,473
10
(32,079)
(69,449)
63,955
Restricted funds
Reslri¢led Fund
65,950
(733,399)
69,449
Total of funds
165,4T3
63, 960
{765,478J
63, 955
Page 17

COMMON SENSE MEDIA
IA company Ilmlted by guarantee)
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JULY 2025
Summary of funds
Summary of funds . curreiil ygar
Balance at 1
August 2024
Transfer5
Balance at
inlout 31 July 2025
Income Expenditure
General funds
63,955
94,053
131,487
54,4991
1132,0001
15131
513
102,996
Restricted funds
63,95S
225,540
1186,4991
102,996
Summary of fund5 - prior year
Balance al
l August
2023
Transfers
58lanGe al
in/oul 31 July 2024
Inco￿e Expendilu
General funds
165,473
10
(32,OT9)
(133.399)
(69,449)
69,449
63,955
Restricted funds
63,950
165,473
63,960
(165,4781
63,955
Page 18

COMMON SENSE MEDIA
IA company Ilmited by gu8rant801
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JULY 2025
12. Analysis of net as5els betwtsèn funds
Analysis of net assets between furhds - current y8ar
Unrestricted
funds
2025
Total
lulld5
2025
Current asse15
Creditor5 due within one ye8r
128.833
125,8371
128,833
125,8371
Total
102,996
102,996
Analysis of nèt assets bètween funds - prlor year
Unrestricted
funds
2024
Total
funds
2024
Current 8$5els
Creditors due within one year
83,914
(19,959)
83,914
(19,959)
Total
63.955
63,955
Page 19