R¢gistered number: 1188840 Charity numb•r: 12115998 COMMON SENSE MEDIA IA company lirnitod by guaranteo) UNAUDITED TRUSTEES, REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 JULY 2024
COMMON SENSE MEDIA (A company Ilmftgd by guarantsel CONTENTS Pag Referenc¢ and administratlve details of th• Companyj its TTusts88 and ad¥l8•r8 Tru8te08' report Independent examinofs report statemont of Ilnanelal actlvltks Balanco sh88t 10 Nots* to tho flnanclal 8tatem•nts
COMMON SENSE MEDIA IA company Ilmlt8d by guarantee) REFERENCE AND ADMINISTRATIVE DEfAILS OF THE COMPANY, ITS TRUSTEES AND ADVISERS FOR THE YE4R ENDED 31 JULY 2024 Trustee Mr D Kuizenga E Pack Mr J Stsyer Rl Hon E H B Vaizey Sir Jeremy Wright KC MP (appoint 27 March 20241 Jenny Afia lappointed 27 March 20241 Company reglstergd numbor 1188840 Charlty rggl$tered numbor 12115998 Reyistsred offlce 3 Bunhill Row Lond¢)n EC1Y 6YZ Company 8e¢rètary Mr O Kuizgnga Independent examln8r* Balthin Srie1d Accountsncy LLP Chartered Aecountants 3 Newhouse Busines$ Centrg Old Crawl•y Road orsham West Su8sex RH124RU Page 1
COMMON SENSE hqEDIA IA company Ilmlted by guarantee) TRUSTEES, REPORT FOR THE YEAR ENDED 31 JULY 2024 The Trustees piesent their annual pc•rt together with the financial 5temenls of the Common Sense Media for the year 1 August 2023 to 31 July 2024. The Annual report seNes the purpos8s of both a Trustees, report and a directors. rèport under company law. Th9 Trustees confirni that the Annual port and finanaal statements of the charitable Company comply wth th8 cuirenl stslutpry requirements, the requirèments of the charitable CDrnpany's goveming dornent and th8 proviOn$ of th8 Slat8m8nt of Recommended Praclicg (SORP) applicable to charities preparing their a(Lounls in accordan wrth the Financial Reporting Standard applicable In the UK and Republic of Ir8land IFRS1021 leff¢ctiv& 1 January 2019}. Since the Company qualifi8$ os small under Section 382 of the ComFenie8 Act 20C6, the Strategic report required of medium and larye cofflpanigs under the Companiès Act 20C6 IslrategG Report and DiTectors' Report) Rewlat'ons 2013 has been omitted. Oblgctlve8 and aGfjvltl8S • Pollcies and obJectives Common Sense Modia 1$ a chlld advocacy charity dedicated to improving the lives of Children and famblles by providing trustworthy infom)alion, 8ducation, and an Independent voice lo help thom thrive in thg 2181 century. The UK.registered charty works wth Common Sse Media in the US. In setting obieclives and planning for activities, th8 Tru$lees have given due consideration lo general guidan PutlSed by the Charity Commission relating to public benefft, including the gUidan'pUbli¢ benefit.. running a charty IPB2}'. • Strategies for achleving obJe¢tlv8s The charrty's objectN8s ar8 swcmtxlly restriLtsd to the advancement of educgtion for the publlc benefft, in particular4Jut not exclusively-by conducting researth. raising awarerss, and providlng resources for P4JucatDrs, parents, caregivers and children to navig8t• the OigFtal wortd. Common Sense's ulkn.mate goal is to address tha influence of Al. sodai media, tschnL)Iow 8nd wblic pollcy in fostering children's well-being. Oiffill. we: AdvoeAta'. Drive tethnology poltcy and pl•tfopm oaeourttsbility to prot•d childr•n'5 gAf•ty. privaw ¥nd w•lk tirg, serving a$ a Iran5attantic brfdge for youth dlgltal advocacy. Educats: Adapt and distribute our free dlgilal citizenshlp and Ilteracy ujrriculum for Years 1 through 13. r8achirrfJ ¢Jver 24,000 UK teachers to dale in partnarship with the education departrn8nts of Wales, So)tlond arKI the London Borough of Islington. Inv8stKJats: Condu¢t and Share independent rgsearch on young peoplg'5 us¢ of media aTrJ technology, and 118 impact on thildren's live5, with famili8s, educAtors and pollcymakers. Rats: Provide famili8S Wth the largest, most trustod library of independ8nt, ag&b8sed ratings and reviews of media throu our website aTrJ app. r88ching 8pprOm8teIY 4 million UK usahc4dS via our patharship wth Sky. Achlgvgmgnts and pgrforniance • Maln achlevemonts of the Company The past year was marked by signfficant progross for Common Sense Media UK. building on long-lerm partn8Tships fhat enhance th8 sustslnabllity and Impact of our organisatton. Kay outcornas includ8= Page2
COMMON SENSE fvIEDIA (A company limltad by guardntg91 TRUSTEES. REPORT ICONTINUEDI FOR THE YEAR ENDED 31 JULY 2024 Achlevgments and pgrformance Icontinu8dl NSPCC multkyeai partnershlp n January 2024. we nOunced a three-year partnarship with tha UKS leading children's charity, the NSPCC, a¢ross three programmes.. Implementing Common Sense's digrtal literacy currt¢ula aryoss UK SC015. Successfully completed a pilot programme in h¥0 Vvelsh dislrtcts lo lesl the rolkiut of th8 digllal Illeracy GurrTGula. alongde th8 NSPCC'S "Speak Out Stay Safe" School Coordinator offering. - Ad¥o¢ating for children's safety in Al and emerging technologies. - Developing jDint youth research. • Bloomb•rg partnership P8rtrership wth Bloomberg LP focused on digital well-belng ond At in eduGion. In November 2023, Comrnon SenEe organised the "Al Safety & The Next Generallon Roundtsble," an gvgnt for policymakers prioritisg thildrgn's $afety first in the age of Al. - In January 2024. the"Equipping Teachers in the Age of Al Roundiable" brought logethgr rgpr8s8ntatives from education, charity, business and Policy sectors to 5har8 best practices. Both ¥vènts wwe mod8rat&d by Chair Lord Ed Vaizey and attended ty Trusteg Jim Steyer. In addrtTOn. Common Sense ¢x)nlribuled to BI¢x•mberg's 'Connocted Families" programmè woviding in wson workshops and advice. LSE rer¢ & imp•ct evaluation report In June 2024. the Londcfi School of Economk8 ILSEI, do1ivar8d a groundbr8akOng Independent evaluation of our UK Droital Citizenship curriculum fundad by DSIT. Th8 ropcrts key findlnos Indud8d.' - Conslstent improvement across all sthools arkl all cohorts 8fter gs litllo as Six weeks of instruction. - Le88on8 wre de8Lb8d 88-gagIng and Interests"ng.' Effactiva laaming environments are chwact8ri*J ty the embeddlng, resourclng and 8caffoldlng of di9ltal literaoy at 011 key Stages. - Larger improvements V+Ere fcyjnd when le55Cfrfd We delfvered by experierKed dlgrtal glucator3. - There is a need for aweBS to udate and welkmaintained technokjgical resources. Page 3
COMMON SENSE MEDIA IA company Ilmtted by guarantee) TRUSTEES. REPORT ICONTINUEDI FOR THE YEAR ENDED 31 JULY 2024 Achlovgm8nts and p•rfomiancg (contlnuj • Dlgltal Iltsra¢y grovrth & global EdTech leadernhlp Qur drtaI lilgracy impact in UK sthools grew by 18% year-ov&r-year lo 24,000 active wistèred educators. This growth was driven by ongLyng engag8m8nt and m88ting teathgrs whore they ar&, including.. 8&112024, the worfd's largest Edfech contsrenca. Our ethibition stand and Bett Radio showcasgd wr free hod Digital tar8 and Curriculum r8sourc8s. During tho ovenL Trustse Jim Stsyor and NSPCC CEO Sir Peter Wan18, C8, held a fireside chat on the main stage. annnCIng the rW NSPCC partnership. Thay ¢alled for.. 8. Young people's rht to a$1 new aThJ emerging techndogy. b. Tech platforms lo be designed %Mth young rople's safety in mind C. The need for 501utions In policy and education to CTeale the best eppjrtunilies for children. Safer Inlgrnet Day (February) was promoted through a serles of webinar8, in-person presentations, aThl an 8dLralor support pack. sha¢ on socbal media and via our maIlu lists. - Partnerships. We collaborated Vth tho Welsh Governm8nVs Dlgllal ResIlle In educatKJn team, contrTbuting to webinars, training, new curriculum tg1ga$g$, blogs, articles ar¥J Iranslatsng sOurCeS into We15h. We 8150 supported our partnerships with Edu¢ati¢n Scolland and the Lond( Borough of Islington School compub.ng team. "ltre loved explonng 2nd u&ng Common Sense Educthn m&tèn41s. The me&sagas deliverad in a allY appmpnate. chrf&friendly w8y, whAGh adt 8ccoRling lo &ge, and aftr kèy for ensurino competent and awa digrtal cftizens of ths ftjture. For teachers, pngaging and easy to teach from too. so all Und 8 massNe WAn foralll" ER, Primary Scknl Teacher, Wiltshire . TranSant dtta1 advocacy Common Sènse Media 801idlfied ts role as a tr8nsauanli¢ technology ptslky bridgè by.. - &JtsmIn9 t05potises to OfG(rn and IGO calls for evia?nGe. - Hosting conv8nlngs on both the East and Wost Coasts of the United S&ites for our UK partn8rs in regukgtron. govomment and advccaw. - M88ting wlh senJr policymakers and govemment officials to provide updates on Common Sense research. Al initiatives aThJ Shared prioritses, indu(ting the Online Safety Act, Al a1 plattorm guardrail$ for thildrer¢'s Wel]ng. - Papating in the Inaugur Al Fringg Summit in Novomter 2023 and Al Fringe Seoul Summit in Jung 2024. - Hostirvj and attending convening3 on chlld safety online, digital and Al literacy. and Al in JuCatIOn. alorKJside r¥presentstives frcffl the educatM?n, chanty, bune$S and polw sectQTS. - Publishing rep)rts articles ItWDughout the year. - Joining the 'Childran at the Table" campaign and 8ng politiaans acro&8 govamment work tc4Jether to improve t Ilv&s of babies. thildren and young people by Including them In declslorFmaknng and Snveslng in Ihelr fijture. We also supported Ihe"Digi1o1 Standards for Earfy Ygars" campaign. Page 4
COMMON SENSE MEDIA IA cornpany Ilmltgd by guarantee) TRUSTEES. REPORT ICONTINUEDI FOR THE YEAR ENDED 31 JULY 2024 Achlev•monts and porforrnanco Icontinued) Govgrnancg Common Sense Media LIK expandèd its Board of Trustee5 and r8launch8d thg Advisory Council. Their support will enhance advocacy and 8duc8tion efforts in the UK. furthering Comnwn Sense's mission lo help children thrive in the digital world. New board members: - Sir Jeremy Wright KC MP, fom8r Secretary of State al the Department for Digital. Curture, M8dSa. and Sport. - Jenny Affia, a léading privacy and repLrtation lawyer and Seni¢r Partner at Schilling3. Advisory councll membèrs- Alex Clifford-Turner of 8loomberg LP - Claire Enders of Enders Analysis - Victoria Homby OBE of M8nlal Health Institute Dave King of Digrtalis - Dom Loohnis of The Unlock PartrshIp - Prof. Dr. Sonia Livingstone, OBE FBA of London S¢h¢)ol of Economi¢ Dr. Angle Ma. of Fa¢uKy Dr. Elizabeth Milovidov of The LEGO Group Katy Potts of Islington Schools - Sir Peter Wanless. CB of NSPCC - Bob Wigley of UK Finance - Poppy Wood of Reset We would like to thank all our previous *fvi50ry board members for their valuable guidance and insights. Flnancial review • Golng concgrn After appropriate onqLriri¢S. the Trustses have a reason8ble exp8ctstion Ih¥t the Company ha8 adequ8te reS to con1'n In operallonal ex18tence for the foreseeable future. For thls re88on, they ¢onlinue lo adopt the going concern basis in preparing the financial statsm¢nts. Further detai15 regarding the adoption ofthe going concem basis can be found in th& accounb'ng policias. Reserve polocy It is thè policy of the charity that unfestricted funds which have not been designat1 frjr a specific use Should be maintained al a level equlvalenl to befvleen and six months of unreslricted charitable expenditure. The Trustees consider that reserv8s al this leval will ensure that. in the ev8nt of 8 signifficant drop in funding. they wlll be able to continue the chaWs current activities while consideration is given to ways in vthith additional fvnds may be raised. This level of reseNes has been mairtaned throughout the year. Page 5
COMMON SENSE MEDIA IA company Ilmited by guarants&} TRUSTEES. REPORT ICOMTINUEDI FOR THE YEAR ENDED 31 JULY 2024 Looking ahead As Common Sense Media enters the 2024k25 fiscal year, are focused on the UK Online Safety Act imeMentation, ensLtring children's eXperienS and voices remain central lo regulation and education. We are also committed to shaping responsible technology. particularly in view of the Al Bill and Private Membe¢s Safer Phones bill. Our new global Al initiatives-including Al product ialings and rgvigws. Al literaGy matèrials for leache[8 and leamets. research on generatsve Al, and UK educ*'on and Kx)licy convening5-a helping build understanding of tha rolo of omefging technology in children's lives. while informing familles, educators and regulators. We look forward lo meets.ng policymakers Bnd frid$ of Common Senge Media at the Al Action Summit in Paris and the Al Fringe Festival in London in February 2025. StrUCre. govgrnancè and management • Constitutlo Common Sense Media is registsred as 8 charrtable company limited by guarantee and was set up by a Trust deed. Public beneflt The Trustees confirm that they have complied wth their duty in Sgcts'on 4 of the Charities Act 2006 to have du regard to the Charity Commlssion's general guidance on Charilies and Public Benafil Small company provlslong Thr3 report has teen prepared In act>)rdae wlth thE provisitin$ applicabje to ts)mpanies enutled to the small companies exwnptKSn. Page 6
COP4JMON SENSE MEDIA IA company Ilmitad by guarantee) TRUSTEES. REPORT (CONTINUED) FOR THE YEAR ENDED 31 JULY 2024 stst¢m8nt of Tnjstees, rospon$lbllttle8 Tho Trustèés (who are also the di110T$ of the Company for the purposes of company law) are responsible for preparing the Trustees, report and the financial statements in accordan with applicable law and United King¢om Accounting Standards (United ngdoM Generally Acc8Pt8d Accoum'ng Practice). Company law requires the Trustees to prepare finantial stslemènts for each financial year. Under company law. the Trustee8 rnust mt approve the financial statèments unless they are satisfied that they give a true and fair view trf the stat8 of affairs of the Company and of tts in¢oming wources and application of resources. induding Its income and expenditure. for that period. In preparing these finanaal Statements, the Trustees are requited to". select suitable accounting policies and then apply them consistendy., abSe the methods and principle5 of the Charities SORP {FRS 1021", make judgments and ac£ountiThJ esttmates that are reaSonae 8nd prudent", stste whether applicable UK Accountlng Standard8 IFRS 102) have trmn followed, sublect to any m3t8rial departures disdosed and explained in the financial statements", prepare the financial statements on the going concern basis unless it Is inappropnats lo presume that the Company will continue in business. The Trustees are responsibl8 for keèping adewata accounting records that gre sufficient to show and expl8Sn the Company's transactions and discla%e with reason8ble accuraw al any time the financial po11 of th8 Company and 8n8ble Ih8m to ensure that the financrdl statements comply wilh the Companies Act 2006. They are also responsible f¢K $af&Juardiro the assets of the Company arky hence for tsknng reaSonae Steps for the prevention and detection of fraud and other irregulare$. Approved by order of the members of the board of Trust88s on 24 April 2025 and signed on thr behalf by." Mr D Kulzenga Page 7
COMMON SENSE MEDIA IA company limited by guarantee) INDEPENDENT EXAPIIINER'S REPORT FOR THE YEAR ENDED 31 JULY 2024 Independent 8xamlnefs report to the Trustees Of Common Sense Medla {'the Company'l I report lo the charity Trusl88s on rry examination of th8 accounts of the Comparby fly th8 year ended 31 July 2024. Rosponslbllitl8s and basls of report As the Trustees of the Company (and its dir8ctorE for the purpo8e8 of company law) you are responsible for the preparation of the accounts in accordanco with the requirernents of the Companies Act 20061.the 2006 Aet'l. Having sab'sfied myself that the cOurrts of tre Company are not required to be aL¥Jlt8d under Part 16 of the 2006 Act ard arè Èligible for independent examination, I report in resp&ct of my examination of the Company's 8CC4Junls carried out under section 145 of the Charities Act 2011 (Yhe 2011 Act'l. In carryiw OLrt my ex8mination I have follow Directions given by the Charity Commission under se¢tioTr 145151{bl of the 2011 Act. Indopendgnt examinerf$ ststsment I hgve Gompleted my examin8tlon. I confiim ihat no matters have come to my atttic in connecbon wlh the &xaminab"on givlng me cause to believe: accounknng records were not kept in respoct of Iho Company as rUIred by sectr)n 386 of the 2006 ACL or the account8 do not 0rd tr records., or the accounts do not comply the accounting requiroments of sb0 396 of the 2006 Act other than any requirement that th8 aurrtS giv8 a'tru8 and faiff view whlch is not a matter considered as part of an independent examin3b"on.' or the aco)unts have not been prepared In a¢1rdance with th8 methods and principles of the Statement of Recommendgd pract1 for accounting and raForting by charities [ap1¢able to Gharities preparing Ih&ir accounts in accordance wth the Financi81 Reporting Standard applicable in the UK and Republic of Ireland IFRS 10211. I have no concem5 arKI have come across no other matters in conneo*"on with the examinab.on to which attention shoukl be dra in this rgport in order to enat4e a proper Lmd¥standlng of the 8ccounts to be reached. This reFXJrt is made 5dely to the Companls Trnstees, as 8 bcAty. in accordanc8 IWth P9rt 4 of the Charities (Accounts arKt Reports) Regulab'ons 2008. My work ha5 been unclertaken so that I might st8te to the Companys Tru$te9S those matters l arn required to state to them in an IreF1ent axamineT'8 report and for no other urposo. To thet fullest 6xtenl pÈmitted by law, I dD not accept or assume resw)ngbility to anyone other Ihan ihe Ccrtnpany and th• Companl8 Truste68 88 a bcdy, fcf my work or for Ihls report. Signed.. D8tsd.' 24 April 2025 Nichc4as M Baldwn BAIEconl FCA DChA BaldM4n Seofi•ld Accountancy LLP Chartered AcCntants Page 8
COMMON SENSE MEDIA IA company Ilmited by guaranto81 STATEMENT OF FINANCIAL ACTIVITIES (INCORPORATING INCQME AND EXPENDITURE ACCOUNTI FOR THE YEAR ENDED 31 JULY 2024 Restrlcted Unrestrtcted funds funds 2D24 2024 Totsl funds 2024 Total funds 2023 Not& Income from: Donaticms and legaaes 63.950 10 83.960 t4.If8 Total Income 63.950 10 63.960 14,118 Expendlturg on: Charitable aGtivits'es 133.399 32,079 165,478 87,881 Total exp•nditure 133.399 32,079 165.478 87,881 Net expendFture Transfers bahveen fvnds {69,449) 69,449 132.069) 169.449) {101,5181 (73, 763J 10 Not mov?ment In fun(ts 1101.S181 1101.5181 (73, 763) R•¢ollcillatlon of lund$: Totsl funds brought fon¥ard Nel movement In ILfftds 166A73 1101.518) 185.473 (101,5181 239.236 IT3.763) Total funds ¢arrled fov•vard 61955 63,95S 165.473 Tho St*ement of financial adv[tI includes all galns and1088es recowi98d In th8 year. Thg notes on paggs 11 to 18 fomi part of these ffinandal statements. Page 9
COMMON SENSE MEDIA {A company Ilmited by guarantee) REGISTERED NUMBER: 1188840 BALANCE SHEET AS AT 31 JULY 2024 2024 2023 Note Current assets Cash al bar&( and in hgnd 83.914 194033 83.914 19&033 Creditors.. amounts f811ing due within one {19.9691 (29.560) Net rrent assets 63.955 165,473 Total net a55ets 64966 165,473 Charity fund$ Rastrict&Y fijnds Unrestn"(led funds 10 10 63,965 165,473 Total funds 63.9S6 165,473 The Company was entItd lo exemption from audr( under sedon 477 of the Compani88 Act 2008. The members trwe not requlrgd the company to obtain an audit for the ye8r in question In accordanca wllh seCtiC 476 of Ctsmparies Act 20C6. The Tlltees aCknOedge Ih8ir respMslbilllies for complytThJ with the requir8m8nls of Ihe Act respect to ac)Un11n9 records and preparauon of finanaal statèments. The financi818tstements h8ve been prepared in accord8nc8 with the provision8 applicable ID entities sJbject to the smal companiès regime. The finawal stalem¢nts were approved aTrJ authorwl for is8uo by thè Tru8t888 on 24 Aprfl 2025 Signed on thelr behalf by-. Mr D Kuiz•nga The note5 on pagas 11 to 18 form part of these financlal statsmgnts. Pffje 10
COMMON SENSE MEDIA IA company Ilmlted by guarantee) NOTES TO THE FINANCIAL STATEMENTS FOR THE YE4R ENOED 31 JULY 2024 General infom7alon Common Sense Media is a private company lirnited by guanntee Incorporated in England and Wale5. Accounting poll¢le$ 2.1 Ba818 ol pr•paration of flnancial statgmnts The financial $tal&ments have fjn prepared In acts)rdanee wlh the Charitie5 SORP IFRS 1021- Accourrting and Reporting by Charthes". Statemont of Recommend6d Practlce applicable to charities prèparing their accounts in acCOrdar wth thè Finanaal Reporting Standard applicable in Ihg UK and RepubliG of Ireland {FRS 1021 leffectnie 1 January 20191, the Financial Reporting Standard applicable in thè UK and Republi¢ of Ir¥Jand IFRS 102) and the Companies Act 2006. Common Sense Media megts the definiiion of a public benefft entity under FRS 102. Assets and liabilitles are initially r8cognised 81 histori1 cost or transath.on value unless otherwise stated in the relevant accounting policy. The ¢harity has taken advantage of the provisions of SORP for tharthes rwrt to prepare a Ststsmt of Cash Flows. The finan81 strAlèment arè prepared in slèrling, which is the functional currency of the charity. Monetary amounts in these financial statements are rounded to the nearest £. The financlal ststements havè W prepared under the h18torkal cost convention. The princlpal 8(xxxJnling wli¢i$s adopted are sel out bg1(yw. 2.2 Income l Irne 18 rn11 once the Company has entitiement to inne. rt is probable that Ihe income will be rgcelveLf and the amount of income recelvable can ba mea8ur8d liablY. Th8 recoonitt.on of income from leoadès 1$ dèpèndent on estsblishing entiyement. the probabilty of rece¢pl and the abilrty to estimate wlth SLtha8nt acojracy tha amount rec8ivable. Evidere of entitlemont t¢ a legacy exi818 when the Company has suffiuent evidence that a gift has been left lo tham (through knfjdge of the existenc8 of a valid will and the ¢Jeath of the benefactor) and thg èxecutor is $alisfied that the propety in question will not k required lo salh8fy daims in the estata. Receipt of a legacy must be r8cognised when il 18 probable that it Mll be received and the fair value of the amount receivable, whlch wll generally be the expected cash amount to ba distributed lo th Cornpany. can lIablY rneasuT. 2.3 Expendl¢ure Exw)drture 18 reGogni8ed onc8 there is a legal or constructive obligation to transfer economic benefft lo a third party. il is probable that a Ifansfer of economic beneffts will be required in 5etttement gnd the amount of the obligation can be measured relHbly. ExpendItu is classified by activity. The CDSts of 6h 8ctSwly are mada up of the total of direct costs and shared costs, induding support costs involved in undertaking each activty. Diract costs attrtbutable to a single ocltvlty are allocatad direcuy to that actTvity. Shared costs which conthbute to more than one activity and pport cost$ whiGh we not attributable to a single activtly are appc)rtioned btheen those activ¢tse$ on a basis conslstent with the use of resources. Centrdl gtsff costs are allocated on the basis of tome spent and depwalion (arge3 allocated on the portion crf the assevs use. Expertthlure on charitable 8th"vrtie8 18 incurred on dir8cNy und8rtaknng thè activities which furth8r the Company's objeth"v8s. as well as any associated support costs. Page11
COMMOM SENSE MEDIA IA company limit8d by guarante•l NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 JULY2024 Accountln9 poll¢ies {continuedl 2.3 Expenditure {contlnuedl All expendtture is inclu&ve of irrecoverable VAT 2.4 Cash at bank and in hand Cash at bank and in hand in¢lud8s cash and short-term highly liquid investsnents with a 8hcrft maturity of three months or less from date of acquisition or opening of the deposrt or similar cDunl. 2.$ Llabllltles and provlslons Liabil.8$ are recognised when there is an obligats'on at the Bal8nc8 sheet dat8 as a result of a past enl il Is PTobable that a transfer of economic benefit wll bè required In sett10m8nt. and the amount of the $8ttlemfrnt be eslirnated reliably. LilI1116S ar8 rg¢(NJnlsed at th8 aTHount that the Company anticipates it will pay to $elUe the debt or the amount it has rec8iV8d as advancad payments for thé goods or servic8s il must provide. Provision$ rneasured at the tsl esllmatfr of the amounts quIred to setue the obligation. Where the effect of the time value of money is mateTial, the provision 18 based on the prèsent value of those arnounts, discounted at the pre-tax discount rate that ffeCts the ri8ks specific to the liability. The LnwinthThJ of the discount is ¢09$¢{1 in the Statement of financial artiviti&$ as a finance cost. 2.6 Flnan¢lal instruments The Company only has finala1 assets and financial liabilities of a knnd that qualfy as basic financi81 instrjments. Basic financial instwments are initially r6cognised at transaction value and subsequenuy measur8d at their settiemant value w>th the exception of bank loans whlch are sub5equenlty measured al amortised cost using the effective interest method. 2.7 Fund accounting Genoral funds are unrestricted fijnds which are available for use at the discretion of the Tiustees in ftjrtherance of the general obj8Ctives Df the Company and whh have not been de8ign8ted for other purpos8S. ReSted funds are lunds which are to be used in accordance th spectnc restrictTon8 Imposed by )norg or which have be8n raised by the C)mpany for p8TtiuJlar purposes. The custs of raising and administering such funds are charged against the spo¢tfi¢ fund. Tha aim and use of each restricted fund is set out in th8 notes to the financial statements. Income from donatlons and legacles Restrlcted Unrestrfctsd funds funds 2024 Total funds 2024 Donatior 63,950 10 63.960 Page 12
COMMON SENSE MEDIA IA company Ilmtted by guarantee) NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 JULY 2024 Income from donatlon9 and legacles (contlnuedl Resfnct Unr8Stncted fvnds funds 2023 2023 Total runds 2023 DonaOn6 12,600 1,518 74.118 Analysls ol •xpenrtiture on charltablo acllvltles Summary by fund type R6strlcted Unrestrlcted fund$ funds 2024 2024 Total 2024 Diract cost8 - Charilaue activities 133,399 32,079 165.478 Rastit8d Unrestiicted ftjnds funds 2023 2023 Total 2023 Direct costs- Charitable a¢tivitie8 78.773 9,108 87,881 Anatysls of exndItsre by activitl8s Actrt6 undertak•n dlrecty Support Total nds 2024 2024 Dlrect co*- Charrtabk8 acbvrtie8 153,735 11,743 1SV78 ACttt und&rt8ken diRclly 2023 Support Total fvnds 2023 2023 Diract eost5- Charitable adivitsgs 83,368 4.573 87.881 Pag¢13
COMMON SENSE MEDIA {A company Ilmtted by guarantee) NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR E14DE0 31 JULY 2024 Analysls of expendltur• by activities (conllnuadl Anatysls of direct costs Total funds 2024 Total funds 2023 Consultarw fees Bank ch8igE5 Inswan Postsge Profgsslonal fees Transp¢Jrtab"on and $ubsi8tence Office Supplies Tefephone Spaco rental Subs¢riplions 133,399 142 2,722 78, 773 113 926 16 400 4.020 6.549 437 765 478 222 675 7.466 153,735 83,368 Analysis of support ¢osts Totsl Tolgl fund& 2024 2023 Lggal and profrssional fe88 Independent examinatlon 10.183 1,560 3.073 11,743 4.513 Indèppndfjnt ex4mIne9 remOratIOn 2024 2023 Fees payablè to the Compaty$ Independent ex8mlnerforthe independent examinatron of the Company's annual aceounts 1.560 1.440 Page 14
COMMON SENSE MEDIA IA company Ilmlted by guarantee) NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 JULY 2024 TrustQos' romuneratlon and exnseS During the year, no Trustses retEived any remuneration or other benefits (2023- £NIU. During the year ended 31 July 2024, no Trustee expen8es have been incurred (2023- £NIU. Creditors.. Amounts falllng duè wlthln one year 2024 2023 Trada Creditors Accruals deferred income 18.399 1.560 9.560 19.959 29,560 Flnanclal Instwmentss 2024 Financlal assgts Finanaal assets mgasured at fair value through inLyJme and expendrtur8 83.914 195,033 Financial assets mgasured at falr value thrcwJh income and expendbtura (Limprise bank balances. Page 15
COP41MON SENSE MEDIA IA company Ilmlted by guarantsel NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 JULY2024 10. Statsment of funds Ststsm•nt offunds- current year 8alance 1 August 2023 Trdn$fers Balance at Inlout 31 Juty 2024 Incomg Expondlturo Unrgstrlcted funds Genwal Funds 165.473 10 132.079) 169,4491 63,955 Rastrlcted funds Restricted Fund 63.960 (133.3991 69,449 Total of funds 164473 63,960 1165,4ni 63.955 Slalomènt of fund8- prfor year Balance 8t l August 2022 Transfe Balanco et out 31 July 2023 Incom8 Expenditur8 Unrestrktsd ndS G&neral Funds 239.236 1.518 . 108) (66. 173) 165,473 fund Restrcled Fund 12,8L (78. 773) 66.IT3 Total of funds 239,236 14.118 (8T.88fJ 165.473 Page 16
COMMON SENSE MEDIA (A company Ilmlted by guarant991 NOTES TO THE FINANCIAL STATEMEP4TS FOR THE YEAR ENDED 31 JULY 2024 11. Summary offunds Summary of funds . Current year 8alance at 1 August 2023 Transfors Balance •t Inlout 31 July 2024 Incomg Exp•ndtturn Generol funds Rastrictad funds 165.473 10 63.960 132.0791 (133.3991 (69.4491 69,449 63,955 166.473 63.960 1165.478) 63,955 Summary of fund8 - prlor year 8alance at I August 2022 Trnnsfo Balanc8 at FIVout 31 July 2023 Inoomg Expenditu General funds Restricted funds 239,236 1,518 12.600 f9, 108) (78,773) (66. 173) 66. q73 f85,473 239,236 14,118 (87,88fJ 165,4T3 Pag8 17
COMMON SENSE PIIEDIA IA company Ilmlted by guarantee) NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 JULY 2024 12. Analysis of net as*ets bet•fftn funds Analysis of n¢t 8550ts betn funds - Gurrnnt period Unreslrtctsd fund$ 2024 Total fund$ 2024 Current 8ssets Crè¢rrtors due wilhin one year 83,914 (19,9591 83.914 119.959) Total 63.955 83,956 Analy818 of net assets betweèn fund#- prfor perlod Unrestrfcted ftjnd 2023 Tot funds 2023 Current assets r¢ditors due within one year f9&033 (29,560J 195,033 (29,560) T¢tal 165,473 165,473 Paye18